🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 29 (from laksa164)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa029.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.zaobao.com.sg/finance/china/story20241112-5334778\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.zaobao.com.sg/finance/china/story20241112-5334778\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.zaobao.com.sg\/finance\/china\/story20241112-5334778","crawl_time":1772595147,"first_indexed_time":1731427765,"http_code":200,"src_unparsed":"sg,com,zaobao!www,\/finance\/china\/story20241112-5334778 s443","src_root_hash":"13008135821883420829","history_drop_reason":null,"meta_title":"中国电商平台称双11销售“强劲增长” | 联合早报","meta_descriptions":["中国“双11”购物节收官。在消费持续疲软的背景下，各大电商平台未公布具体销售数据，但纷纷表示销售额“强劲增长”，购物人数“创新高”。"],"attrs_boilerpipe_text":"中国“双11”购物节收官。在消费持续疲软的背景下，各大电商平台未公布具体销售数据，但纷纷表示销售额“强劲增长”，购物人数“创新高”。\n“双11”是中国重要的年度购物盛会。这个由日期四个“1”组成的节日，自2009年被中国电商平台打造成促销活动以来，已成为全球规模最大的购物节，也是衡量中国消费力度的重要风向标。\n曾经大张旗鼓举办庆祝活动的电商平台，延续自2022年以来的低调作风，未公开整体销售数据的做法。天猫透露，成交总额实现了强劲增长，购买用户规模创新高。京东则说，双11购物用户同比增长超过20%。\n为推动商品交易总额（GMV）增长，天猫、京东、抖音等电商平台今年提前启动促销活动，有平台甚至在“十一”黄金周刚结束便拉开序幕，比2023年足足提前了十几天，因此被称为“史上最长双11”。\n根据中国大数据公司星图数据统计，从各平台促销开始至11月11日，综合电商和直播电商平台的累计销售额达1.44万亿元（人民币，下同，2665亿新元），同比增长26.6%。\n不过，星图数据强调，今年双11促销期与去年有较大差异，同比增长数据的可比性受到影响。\n中国正处于经济放缓的压力下，消费者支出谨慎。10月中国居民消费价格指数同比上涨0.3%，涨幅低于9月的0.4%，创下近几个月最低水平。尽管中国政府采取一系列政策来刺激经济，但通胀持续低迷，显示内需依然疲软。\n深圳市民袁洪文今年在双11并未像往年一样大采购。目前处于待业状态的他告诉《联合早报》，双11促销活动已经失去了吸引力，今年更显冷清。\n他说：“今年我的手机几乎没有收到双11相关促销活动的推送，我也没有在这方面太多关注。”\n大学生刘芸丽说，电商平台的促销活动日益频繁，各大平台近年来纷纷推出“百亿补贴”“秒杀”等活动。她说：“常态化的折扣策略削弱了双11的吸引力，消费者现在更愿意根据日常需求随时购物。”\n经过多年价格战，电商平台今年不再一味追求“全网最低价”，更注重商品的正品保障、性价比，以及补贴和优惠力度。\n今年7月，中国官方首次在正式场合提出要“防止‘内卷式’恶性竞争”。随后，中国官媒《经济日报》在一篇评论指出，“这无疑给电商行业的价格战敲响了警钟”。\n电商咨询公司WPIC Marketing + Technologies首席执行官库克受访时指出，中国电商多年来经历了惊人的增长，如今正逐步回归理性；促销活动进入一个更加可持续、易于管理的增长阶段，大型国际品牌不再面临大幅打折的压力。\n他说：“尽管奢侈品市场不景气，但母婴、个人护理和玩具等品类的高端商品销售依然强劲，户外和运动等新兴品类也呈现出显著增长趋势。消费者的关注点已明显转向体验、兴趣爱好和健康领域。”\n在中国政府1500亿元“以旧换新”补贴政策的推动下，消费者今年双11购买家电类产品时，可在平台优惠价基础上再加八折政府补贴。大幅折扣使家电类产品销量位居今年双11首位。\n据星图数据统计，家用电器的全网销售额达1930亿元，同比增长26.5%。\n京东指出，大屏电视是今年以旧换新的首选，扫地机器人、烘干机等在内的519个家电家居品类成交额同比增长200%。","attrs_markdown":"简\n\n繁\n\n[新明日报](https:\/\/www.zaobao.com.sg\/publication\/xin-ming-ri-bao)\n\n[![Zaobao](https:\/\/www.zaobao.com.sg\/assets\/PrimaryLogo-B5sX-LLb.webp)](https:\/\/www.zaobao.com.sg\/)\n\n[早报俱乐部](https:\/\/www.zaobao.com.sg\/zbclub)[电子报](https:\/\/www.zaobao.com.sg\/epapers)\n\n订阅\n\n![user](data:image\/svg+xml,%3c?xml%20version='1.0'%20encoding='UTF-8'?%3e%3csvg%20id='Layer_1'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20version='1.1'%20viewBox='0%200%2020%2020'%3e%3c!--%20Generator:%20Adobe%20Illustrator%2029.5.1,%20SVG%20Export%20Plug-In%20.%20SVG%20Version:%202.1.0%20Build%20141\\)%20--%3e%3cdefs%3e%3cstyle%3e%20.st0,%20.st1%20{%20fill:%20none;%20}%20.st1%20{%20stroke:%20%236f6f6f;%20stroke-width:%202px;%20}%20.st2%20{%20fill:%20%236f6f6f;%20fill-rule:%20evenodd;%20}%20.st3%20{%20clip-path:%20url\\(%23clippath\\);%20}%20%3c\/style%3e%3cclipPath%20id='clippath'%3e%3crect%20class='st0'%20width='20'%20height='20'\/%3e%3c\/clipPath%3e%3c\/defs%3e%3cg%20class='st3'%3e%3cg%3e%3ccircle%20class='st1'%20cx='10'%20cy='10'%20r='9'\/%3e%3ccircle%20class='st1'%20cx='10'%20cy='7'%20r='3'\/%3e%3cpath%20class='st2'%20d='M11,10c0,.55-.45,1-1,1-2.76,0-5,2.24-5,5,0,.55-.45,1-1,1s-1-.45-1-1c0-3.84,3.1-6.97,6.94-7h.06c.55,0,1,.45,1,1Z'\/%3e%3cpath%20class='st2'%20d='M9,10c0,.55.45,1,1,1,2.76,0,5,2.24,5,5,0,.55.45,1,1,1s1-.45,1-1c0-3.84-3.1-6.97-6.94-7h-.06c-.55,0-1,.45-1,1Z'\/%3e%3c\/g%3e%3c\/g%3e%3c\/svg%3e)\n***\n[最新](https:\/\/www.zaobao.com.sg\/realtime)\n\n[新加坡](https:\/\/www.zaobao.com.sg\/news\/singapore)\n\n[财经](https:\/\/www.zaobao.com.sg\/finance)\n\n[新加坡股市](https:\/\/stock.zaobao.com.sg\/)\n\n[新加坡财经](https:\/\/www.zaobao.com.sg\/finance\/singapore)\n\n[全球财经](https:\/\/www.zaobao.com.sg\/finance\/world)\n\n[中国财经](https:\/\/www.zaobao.com.sg\/finance\/china)\n\n[投资理财](https:\/\/www.zaobao.com.sg\/finance\/invest)\n\n[房产](https:\/\/www.zaobao.com.sg\/finance\/real-estate)\n\n[美国股市](https:\/\/www.zaobao.com.sg\/finance\/usstock)\n\n[中小企业](https:\/\/www.zaobao.com.sg\/finance\/sme)\n\n[起步创新](https:\/\/www.zaobao.com.sg\/finance\/startup)\n\n[财经人物](https:\/\/www.zaobao.com.sg\/finance\/personalities)\n\n[国际](https:\/\/www.zaobao.com.sg\/news\/world)\n\n[中国](https:\/\/www.zaobao.com.sg\/news\/china)\n\n[东南亚](https:\/\/www.zaobao.com.sg\/news\/sea)\n\n[言论](https:\/\/www.zaobao.com.sg\/forum)\n\n[社论](https:\/\/www.zaobao.com.sg\/forum\/editorial)\n\n[评论](https:\/\/www.zaobao.com.sg\/forum\/views)\n\n[交流站](https:\/\/www.zaobao.com.sg\/forum\/talk)\n\n[漫画](https:\/\/www.zaobao.com.sg\/forum\/comic)\n\n[娱乐](https:\/\/www.zaobao.com.sg\/entertainment)\n\n[明星](https:\/\/www.zaobao.com.sg\/entertainment\/celebs)\n\n[影视](https:\/\/www.zaobao.com.sg\/entertainment\/movies-and-tv)\n\n[音乐](https:\/\/www.zaobao.com.sg\/entertainment\/music)\n\n[韩流](https:\/\/www.zaobao.com.sg\/entertainment\/k-pop)\n\n[送礼](https:\/\/www.zaobao.com.sg\/entertainment\/giveaway)\n\n[生活](https:\/\/www.zaobao.com.sg\/lifestyle)\n\n[壮龄go\\!](https:\/\/www.zaobao.com.sg\/specials\/active-aging)\n\n[特写](https:\/\/www.zaobao.com.sg\/lifestyle\/feature)\n\n[美食](https:\/\/www.zaobao.com.sg\/lifestyle\/food)\n\n[旅行](https:\/\/www.zaobao.com.sg\/lifestyle\/travel)\n\n[文化艺术](https:\/\/www.zaobao.com.sg\/lifestyle\/culture)\n\n[人文史地](https:\/\/www.zaobao.com.sg\/lifestyle\/history-heritage)\n\n[专栏](https:\/\/www.zaobao.com.sg\/lifestyle\/columns)\n\n[@世代](https:\/\/www.zaobao.com.sg\/lifestyle\/gen)\n\n[生态与环保](https:\/\/www.zaobao.com.sg\/lifestyle\/eco)\n\n[时尚与美容](https:\/\/www.zaobao.com.sg\/lifestyle\/fashion-beauty)\n\n[设计与家居](https:\/\/www.zaobao.com.sg\/lifestyle\/design-decor)\n\n[光影](https:\/\/www.zaobao.com.sg\/lifestyle\/photography)\n\n[科玩](https:\/\/www.zaobao.com.sg\/lifestyle\/gadget)\n\n[科普](https:\/\/www.zaobao.com.sg\/lifestyle\/tech-science)\n\n[汽车](https:\/\/www.zaobao.com.sg\/lifestyle\/motoring)\n\n[心事家事](https:\/\/www.zaobao.com.sg\/lifestyle\/familynlove)\n\n[精选](https:\/\/www.zaobao.com.sg\/lifestyle\/others)\n\n[特辑](https:\/\/www.zaobao.com.sg\/lifestyle\/supplement)\n\n[早报校园](https:\/\/www.zaobao.com.sg\/lifestyle\/campus)\n\n[热门](https:\/\/www.zaobao.com.sg\/lifestyle\/trending)\n\n[生活贴士](https:\/\/www.zaobao.com.sg\/lifestyle\/life-hacks)\n\n[星座与生肖](https:\/\/www.zaobao.com.sg\/horoscope)\n\n[保健](https:\/\/www.zaobao.com.sg\/lifestyle\/health)\n\n[体育](https:\/\/www.zaobao.com.sg\/news\/sports)\n\n[视频](https:\/\/www.zaobao.com.sg\/videos)\n\n[新闻](https:\/\/www.zaobao.com.sg\/videos\/news)\n\n[娱乐](https:\/\/www.zaobao.com.sg\/videos\/entertainment)\n\n[生活](https:\/\/www.zaobao.com.sg\/videos\/lifestyle)\n\n[系列节目](h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23:17\n\n![share icon](data:image\/svg+xml,%3csvg%20width='20'%20height='20'%20viewBox='0%200%2020%2020'%20fill='none'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M16%206C17.1046%206%2018%205.10457%2018%204C18%202.89543%2017.1046%202%2016%202C14.8954%202%2014%202.89543%2014%204C14%205.10457%2014.8954%206%2016%206ZM16%208C18.2091%208%2020%206.20914%2020%204C20%201.79086%2018.2091%200%2016%200C13.7909%200%2012%201.79086%2012%204C12%204.26166%2012.0251%204.51746%2012.0731%204.76511L6.99744%207.35128C6.26456%206.52254%205.1933%206%204%206C1.79086%206%200%207.79086%200%2010C0%2012.2091%201.79086%2014%204%2014C5.18668%2014%206.25266%2013.4832%206.9852%2012.6625L12.0696%2015.2531C12.0239%2015.4951%2012%2015.7448%2012%2016C12%2018.2091%2013.7909%2020%2016%2020C18.2091%2020%2020%2018.2091%2020%2016C20%2013.7909%2018.2091%2012%2016%2012C14.763%2012%2013.6572%2012.5615%2012.9234%2013.4435L7.90179%2010.8849C7.96607%2010.6002%208%2010.3041%208%2010C8%209.70232%207.96748%209.41223%207.90581%209.1331L12.9352%206.57051C13.6689%207.44445%2014.7696%208%2016%208ZM4%2012C5.10457%2012%206%2011.1046%206%2010C6%208.89543%205.10457%208%204%208C2.89543%208%202%208.89543%202%2010C2%2011.1046%202.89543%2012%204%2012ZM18%2016C18%2017.1046%2017.1046%2018%2016%2018C14.8954%2018%2014%2017.1046%2014%2016C14%2014.8954%2014.8954%2014%2016%2014C17.1046%2014%2018%2014.8954%2018%2016Z'%20fill='%236F6F6F'\/%3e%3c\/svg%3e)\n\n![share 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中国电商平台称双11销售“强劲增长”\n中国“双11”购物节收官。在消费持续疲软的背景下，各大电商平台未公布具体销售数据，但纷纷表示销售额“强劲增长”，购物人数“创新高”。\n\n“双11”是中国重要的年度购物盛会。这个由日期四个“1”组成的节日，自2009年被中国电商平台打造成促销活动以来，已成为全球规模最大的购物节，也是衡量中国消费力度的重要风向标。\n\n曾经大张旗鼓举办庆祝活动的电商平台，延续自2022年以来的低调作风，未公开整体销售数据的做法。天猫透露，成交总额实现了强劲增长，购买用户规模创新高。京东则说，双11购物用户同比增长超过20%。\n\n为推动商品交易总额（GMV）增长，天猫、京东、抖音等电商平台今年提前启动促销活动，有平台甚至在“十一”黄金周刚结束便拉开序幕，比2023年足足提前了十几天，因此被称为“史上最长双11”。\n\n根据中国大数据公司星图数据统计，从各平台促销开始至11月11日，综合电商和直播电商平台的累计销售额达1.44万亿元（人民币，下同，2665亿新元），同比增长26.6%。\n\n不过，星图数据强调，今年双11促销期与去年有较大差异，同比增长数据的可比性受到影响。\n\n中国正处于经济放缓的压力下，消费者支出谨慎。10月中国居民消费价格指数同比上涨0.3%，涨幅低于9月的0.4%，创下近几个月最低水平。尽管中国政府采取一系列政策来刺激经济，但通胀持续低迷，显示内需依然疲软。\n\n深圳市民袁洪文今年在双11并未像往年一样大采购。目前处于待业状态的他告诉《联合早报》，双11促销活动已经失去了吸引力，今年更显冷清。\n\n他说：“今年我的手机几乎没有收到双11相关促销活动的推送，我也没有在这方面太多关注。”\n\n大学生刘芸丽说，电商平台的促销活动日益频繁，各大平台近年来纷纷推出“百亿补贴”“秒杀”等活动。她说：“常态化的折扣策略削弱了双11的吸引力，消费者现在更愿意根据日常需求随时购物。”\n\n经过多年价格战，电商平台今年不再一味追求“全网最低价”，更注重商品的正品保障、性价比，以及补贴和优惠力度。\n\n今年7月，中国官方首次在正式场合提出要“防止‘内卷式’恶性竞争”。随后，中国官媒《经济日报》在一篇评论指出，“这无疑给电商行业的价格战敲响了警钟”。\n\n电商咨询公司WPIC Marketing + Technologies首席执行官库克受访时指出，中国电商多年来经历了惊人的增长，如今正逐步回归理性；促销活动进入一个更加可持续、易于管理的增长阶段，大型国际品牌不再面临大幅打折的压力。\n\n他说：“尽管奢侈品市场不景气，但母婴、个人护理和玩具等品类的高端商品销售依然强劲，户外和运动等新兴品类也呈现出显著增长趋势。消费者的关注点已明显转向体验、兴趣爱好和健康领域。”\n\n在中国政府1500亿元“以旧换新”补贴政策的推动下，消费者今年双11购买家电类产品时，可在平台优惠价基础上再加八折政府补贴。大幅折扣使家电类产品销量位居今年双11首位。\n\n据星图数据统计，家用电器的全网销售额达1930亿元，同比增长26.5%。\n\n京东指出，大屏电视是今年以旧换新的首选，扫地机器人、烘干机等在内的519个家电家居品类成交额同比增长200%。\n\n![tag icon](https:\/\/www.zaobao.com.sg\/assets\/tag-icon-DBg1OUV_.webp)\n\n[双11](https:\/\/www.zaobao.com.sg\/keywords\/shuang-11?ref=article-bottom-keyword)[双十一](https:\/\/www.zaobao.com.sg\/keywords\/shuang-shi-yi?ref=article-bottom-keyword)[中国](https:\/\/www.zaobao.com.sg\/keywords\/zhong-guo?ref=article-bottom-keyword)[消费](https:\/\/www.zaobao.com.sg\/keywords\/xiao-fei-0?ref=article-bottom-keyword)[中国经济](https:\/\/www.zaobao.com.sg\/keywords\/zhong-guo-jing-ji?ref=article-bottom-keyword)[购物](https:\/\/www.zaobao.com.sg\/keywords\/gou-wu?ref=article-bottom-keyword)\n\n[上一篇对市场前景悲观 第三季度外资从中国进一步撤离](https:\/\/www.zaobao.com.sg\/finance\/china\/story20241111-5329893?ref=previous-article)\n\n[下一篇香港10月投资诈骗案环比激增24%](https:\/\/www.zaobao.com.sg\/finance\/china\/story20241112-5334726?ref=next-article)\n\n[![](https:\/\/www.zaobao.com.sg\/assets\/newspost-DRpGSKjh.svg)购买此文章](https:\/\/newspost.newslink.sg\/?publication=ZB&date=11\/12\/2024&title=%E4%B8%AD%E5%9B%BD%E7%94%B5%E5%95%86%E5%B9%B3%E5%8F%B0%E7%A7%B0%E5%8F%8C11%E9%94%80%E5%94%AE%E2%80%9C%E5%BC%BA%E5%8A%B2%E5%A2%9E%E9%95%BF%E2%80%9D%20)\n\n## 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[zaobao.com](https:\/\/www.zaobao.com\/)\n\n提醒：新加坡网络业者若未经许可，擅自引用本网内容将面对法律行动。\n\n第三方公司可能在早报网站宣传他们的产品或服务。不过您跟第三方公司的任何交易与早报网站无关，早报将不会对可能引起的任何损失负责。\n\n2\\.0.3","attrs_readable_markdown":"中国“双11”购物节收官。在消费持续疲软的背景下，各大电商平台未公布具体销售数据，但纷纷表示销售额“强劲增长”，购物人数“创新高”。\n\n“双11”是中国重要的年度购物盛会。这个由日期四个“1”组成的节日，自2009年被中国电商平台打造成促销活动以来，已成为全球规模最大的购物节，也是衡量中国消费力度的重要风向标。\n\n曾经大张旗鼓举办庆祝活动的电商平台，延续自2022年以来的低调作风，未公开整体销售数据的做法。天猫透露，成交总额实现了强劲增长，购买用户规模创新高。京东则说，双11购物用户同比增长超过20%。\n\n为推动商品交易总额（GMV）增长，天猫、京东、抖音等电商平台今年提前启动促销活动，有平台甚至在“十一”黄金周刚结束便拉开序幕，比2023年足足提前了十几天，因此被称为“史上最长双11”。\n\n根据中国大数据公司星图数据统计，从各平台促销开始至11月11日，综合电商和直播电商平台的累计销售额达1.44万亿元（人民币，下同，2665亿新元），同比增长26.6%。\n\n不过，星图数据强调，今年双11促销期与去年有较大差异，同比增长数据的可比性受到影响。\n\n中国正处于经济放缓的压力下，消费者支出谨慎。10月中国居民消费价格指数同比上涨0.3%，涨幅低于9月的0.4%，创下近几个月最低水平。尽管中国政府采取一系列政策来刺激经济，但通胀持续低迷，显示内需依然疲软。\n\n深圳市民袁洪文今年在双11并未像往年一样大采购。目前处于待业状态的他告诉《联合早报》，双11促销活动已经失去了吸引力，今年更显冷清。\n\n他说：“今年我的手机几乎没有收到双11相关促销活动的推送，我也没有在这方面太多关注。”\n\n大学生刘芸丽说，电商平台的促销活动日益频繁，各大平台近年来纷纷推出“百亿补贴”“秒杀”等活动。她说：“常态化的折扣策略削弱了双11的吸引力，消费者现在更愿意根据日常需求随时购物。”\n\n经过多年价格战，电商平台今年不再一味追求“全网最低价”，更注重商品的正品保障、性价比，以及补贴和优惠力度。\n\n今年7月，中国官方首次在正式场合提出要“防止‘内卷式’恶性竞争”。随后，中国官媒《经济日报》在一篇评论指出，“这无疑给电商行业的价格战敲响了警钟”。\n\n电商咨询公司WPIC Marketing + Technologies首席执行官库克受访时指出，中国电商多年来经历了惊人的增长，如今正逐步回归理性；促销活动进入一个更加可持续、易于管理的增长阶段，大型国际品牌不再面临大幅打折的压力。\n\n他说：“尽管奢侈品市场不景气，但母婴、个人护理和玩具等品类的高端商品销售依然强劲，户外和运动等新兴品类也呈现出显著增长趋势。消费者的关注点已明显转向体验、兴趣爱好和健康领域。”\n\n在中国政府1500亿元“以旧换新”补贴政策的推动下，消费者今年双11购买家电类产品时，可在平台优惠价基础上再加八折政府补贴。大幅折扣使家电类产品销量位居今年双11首位。\n\n据星图数据统计，家用电器的全网销售额达1930亿元，同比增长26.5%。\n\n京东指出，大屏电视是今年以旧换新的首选，扫地机器人、烘干机等在内的519个家电家居品类成交额同比增长200%。","meta_canonical":null}

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URL	https://www.zaobao.com.sg/finance/china/story20241112-5334778
Last Crawled	2026-03-04 03:32:27 (1 month ago)
First Indexed	2024-11-12 16:09:25 (1 year ago)
HTTP Status Code	200
Meta Title	中国电商平台称双11销售“强劲增长” \| 联合早报
Meta Description	中国“双11”购物节收官。在消费持续疲软的背景下，各大电商平台未公布具体销售数据，但纷纷表示销售额“强劲增长”，购物人数“创新高”。
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Boilerpipe Text	中国“双11”购物节收官。在消费持续疲软的背景下，各大电商平台未公布具体销售数据，但纷纷表示销售额“强劲增长”，购物人数“创新高”。 “双11”是中国重要的年度购物盛会。这个由日期四个“1”组成的节日，自2009年被中国电商平台打造成促销活动以来，已成为全球规模最大的购物节，也是衡量中国消费力度的重要风向标。曾经大张旗鼓举办庆祝活动的电商平台，延续自2022年以来的低调作风，未公开整体销售数据的做法。天猫透露，成交总额实现了强劲增长，购买用户规模创新高。京东则说，双11购物用户同比增长超过20%。为推动商品交易总额（GMV）增长，天猫、京东、抖音等电商平台今年提前启动促销活动，有平台甚至在“十一”黄金周刚结束便拉开序幕，比2023年足足提前了十几天，因此被称为“史上最长双11”。根据中国大数据公司星图数据统计，从各平台促销开始至11月11日，综合电商和直播电商平台的累计销售额达1.44万亿元（人民币，下同，2665亿新元），同比增长26.6%。不过，星图数据强调，今年双11促销期与去年有较大差异，同比增长数据的可比性受到影响。中国正处于经济放缓的压力下，消费者支出谨慎。10月中国居民消费价格指数同比上涨0.3%，涨幅低于9月的0.4%，创下近几个月最低水平。尽管中国政府采取一系列政策来刺激经济，但通胀持续低迷，显示内需依然疲软。深圳市民袁洪文今年在双11并未像往年一样大采购。目前处于待业状态的他告诉《联合早报》，双11促销活动已经失去了吸引力，今年更显冷清。他说：“今年我的手机几乎没有收到双11相关促销活动的推送，我也没有在这方面太多关注。” 大学生刘芸丽说，电商平台的促销活动日益频繁，各大平台近年来纷纷推出“百亿补贴”“秒杀”等活动。她说：“常态化的折扣策略削弱了双11的吸引力，消费者现在更愿意根据日常需求随时购物。” 经过多年价格战，电商平台今年不再一味追求“全网最低价”，更注重商品的正品保障、性价比，以及补贴和优惠力度。今年7月，中国官方首次在正式场合提出要“防止‘内卷式’恶性竞争”。随后，中国官媒《经济日报》在一篇评论指出，“这无疑给电商行业的价格战敲响了警钟”。电商咨询公司WPIC Marketing + Technologies首席执行官库克受访时指出，中国电商多年来经历了惊人的增长，如今正逐步回归理性；促销活动进入一个更加可持续、易于管理的增长阶段，大型国际品牌不再面临大幅打折的压力。他说：“尽管奢侈品市场不景气，但母婴、个人护理和玩具等品类的高端商品销售依然强劲，户外和运动等新兴品类也呈现出显著增长趋势。消费者的关注点已明显转向体验、兴趣爱好和健康领域。” 在中国政府1500亿元“以旧换新”补贴政策的推动下，消费者今年双11购买家电类产品时，可在平台优惠价基础上再加八折政府补贴。大幅折扣使家电类产品销量位居今年双11首位。据星图数据统计，家用电器的全网销售额达1930亿元，同比增长26.5%。京东指出，大屏电视是今年以旧换新的首选，扫地机器人、烘干机等在内的519个家电家居品类成交额同比增长200%。
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小标准中大 # 中国电商平台称双11销售“强劲增长” 中国“双11”购物节收官。在消费持续疲软的背景下，各大电商平台未公布具体销售数据，但纷纷表示销售额“强劲增长”，购物人数“创新高”。 “双11”是中国重要的年度购物盛会。这个由日期四个“1”组成的节日，自2009年被中国电商平台打造成促销活动以来，已成为全球规模最大的购物节，也是衡量中国消费力度的重要风向标。曾经大张旗鼓举办庆祝活动的电商平台，延续自2022年以来的低调作风，未公开整体销售数据的做法。天猫透露，成交总额实现了强劲增长，购买用户规模创新高。京东则说，双11购物用户同比增长超过20%。为推动商品交易总额（GMV）增长，天猫、京东、抖音等电商平台今年提前启动促销活动，有平台甚至在“十一”黄金周刚结束便拉开序幕，比2023年足足提前了十几天，因此被称为“史上最长双11”。根据中国大数据公司星图数据统计，从各平台促销开始至11月11日，综合电商和直播电商平台的累计销售额达1.44万亿元（人民币，下同，2665亿新元），同比增长26.6%。不过，星图数据强调，今年双11促销期与去年有较大差异，同比增长数据的可比性受到影响。中国正处于经济放缓的压力下，消费者支出谨慎。10月中国居民消费价格指数同比上涨0.3%，涨幅低于9月的0.4%，创下近几个月最低水平。尽管中国政府采取一系列政策来刺激经济，但通胀持续低迷，显示内需依然疲软。深圳市民袁洪文今年在双11并未像往年一样大采购。目前处于待业状态的他告诉《联合早报》，双11促销活动已经失去了吸引力，今年更显冷清。他说：“今年我的手机几乎没有收到双11相关促销活动的推送，我也没有在这方面太多关注。” 大学生刘芸丽说，电商平台的促销活动日益频繁，各大平台近年来纷纷推出“百亿补贴”“秒杀”等活动。她说：“常态化的折扣策略削弱了双11的吸引力，消费者现在更愿意根据日常需求随时购物。” 经过多年价格战，电商平台今年不再一味追求“全网最低价”，更注重商品的正品保障、性价比，以及补贴和优惠力度。今年7月，中国官方首次在正式场合提出要“防止‘内卷式’恶性竞争”。随后，中国官媒《经济日报》在一篇评论指出，“这无疑给电商行业的价格战敲响了警钟”。电商咨询公司WPIC Marketing + Technologies首席执行官库克受访时指出，中国电商多年来经历了惊人的增长，如今正逐步回归理性；促销活动进入一个更加可持续、易于管理的增长阶段，大型国际品牌不再面临大幅打折的压力。他说：“尽管奢侈品市场不景气，但母婴、个人护理和玩具等品类的高端商品销售依然强劲，户外和运动等新兴品类也呈现出显著增长趋势。消费者的关注点已明显转向体验、兴趣爱好和健康领域。” 在中国政府1500亿元“以旧换新”补贴政策的推动下，消费者今年双11购买家电类产品时，可在平台优惠价基础上再加八折政府补贴。大幅折扣使家电类产品销量位居今年双11首位。据星图数据统计，家用电器的全网销售额达1930亿元，同比增长26.5%。京东指出，大屏电视是今年以旧换新的首选，扫地机器人、烘干机等在内的519个家电家居品类成交额同比增长200%。 ![tag icon](https://www.zaobao.com.sg/assets/tag-icon-DBg1OUV_.webp) [双11](https://www.zaobao.com.sg/keywords/shuang-11?ref=article-bottom-keyword)[双十一](https://www.zaobao.com.sg/keywords/shuang-shi-yi?ref=article-bottom-keyword)[中国](https://www.zaobao.com.sg/keywords/zhong-guo?ref=article-bottom-keyword)[消费](https://www.zaobao.com.sg/keywords/xiao-fei-0?ref=article-bottom-keyword)[中国经济](https://www.zaobao.com.sg/keywords/zhong-guo-jing-ji?ref=article-bottom-keyword)[购物](https://www.zaobao.com.sg/keywords/gou-wu?ref=article-bottom-keyword) 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Readable Markdown	中国“双11”购物节收官。在消费持续疲软的背景下，各大电商平台未公布具体销售数据，但纷纷表示销售额“强劲增长”，购物人数“创新高”。 “双11”是中国重要的年度购物盛会。这个由日期四个“1”组成的节日，自2009年被中国电商平台打造成促销活动以来，已成为全球规模最大的购物节，也是衡量中国消费力度的重要风向标。曾经大张旗鼓举办庆祝活动的电商平台，延续自2022年以来的低调作风，未公开整体销售数据的做法。天猫透露，成交总额实现了强劲增长，购买用户规模创新高。京东则说，双11购物用户同比增长超过20%。为推动商品交易总额（GMV）增长，天猫、京东、抖音等电商平台今年提前启动促销活动，有平台甚至在“十一”黄金周刚结束便拉开序幕，比2023年足足提前了十几天，因此被称为“史上最长双11”。根据中国大数据公司星图数据统计，从各平台促销开始至11月11日，综合电商和直播电商平台的累计销售额达1.44万亿元（人民币，下同，2665亿新元），同比增长26.6%。不过，星图数据强调，今年双11促销期与去年有较大差异，同比增长数据的可比性受到影响。中国正处于经济放缓的压力下，消费者支出谨慎。10月中国居民消费价格指数同比上涨0.3%，涨幅低于9月的0.4%，创下近几个月最低水平。尽管中国政府采取一系列政策来刺激经济，但通胀持续低迷，显示内需依然疲软。深圳市民袁洪文今年在双11并未像往年一样大采购。目前处于待业状态的他告诉《联合早报》，双11促销活动已经失去了吸引力，今年更显冷清。他说：“今年我的手机几乎没有收到双11相关促销活动的推送，我也没有在这方面太多关注。” 大学生刘芸丽说，电商平台的促销活动日益频繁，各大平台近年来纷纷推出“百亿补贴”“秒杀”等活动。她说：“常态化的折扣策略削弱了双11的吸引力，消费者现在更愿意根据日常需求随时购物。” 经过多年价格战，电商平台今年不再一味追求“全网最低价”，更注重商品的正品保障、性价比，以及补贴和优惠力度。今年7月，中国官方首次在正式场合提出要“防止‘内卷式’恶性竞争”。随后，中国官媒《经济日报》在一篇评论指出，“这无疑给电商行业的价格战敲响了警钟”。电商咨询公司WPIC Marketing + Technologies首席执行官库克受访时指出，中国电商多年来经历了惊人的增长，如今正逐步回归理性；促销活动进入一个更加可持续、易于管理的增长阶段，大型国际品牌不再面临大幅打折的压力。他说：“尽管奢侈品市场不景气，但母婴、个人护理和玩具等品类的高端商品销售依然强劲，户外和运动等新兴品类也呈现出显著增长趋势。消费者的关注点已明显转向体验、兴趣爱好和健康领域。” 在中国政府1500亿元“以旧换新”补贴政策的推动下，消费者今年双11购买家电类产品时，可在平台优惠价基础上再加八折政府补贴。大幅折扣使家电类产品销量位居今年双11首位。据星图数据统计，家用电器的全网销售额达1930亿元，同比增长26.5%。京东指出，大屏电视是今年以旧换新的首选，扫地机器人、烘干机等在内的519个家电家居品类成交额同比增长200%。
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