🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 192 (from laksa048)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa192.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.werockyourweb.com/ahrefs-vs-semrush/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.werockyourweb.com/ahrefs-vs-semrush/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/","crawl_time":1775706999,"first_indexed_time":1712119674,"http_code":200,"src_unparsed":"com,werockyourweb!www,\/ahrefs-vs-semrush\/ s443","src_root_hash":"16411555781862144392","history_drop_reason":null,"meta_title":"Ahrefs vs Semrush: Which SEO Tool Will Get You Better Results? | We Rock Your Web","meta_descriptions":["Are you struggling to decide which SEO tool might improve your businesses performance? I review the difference between Semrush and Ahrefs."],"attrs_boilerpipe_text":"Having SEO tools at your fingertips can help you improve your search engine rankings and drive traffic to your website.\nPicking the right SEO tool for your needs can be tricky. I compare Ahrefs and Semrush, two hugely popular options. They are some of the best, but which is\nthe\nbest? Both can boost your site’s SEO capability, but a few differences might make one option better for you. I delve into their core differences and most important features and give them a quick spin to help you decide who wins the battle of Ahrefs vs Semrush.\nVisit Ahrefs Website\n|\nVisit Semrush’s Website\nTable of Contents\nKeyword Research\nBacklink Analysis\nCompetitor Analytics\nKeyword Rank Tracker\nCustomer Support\nPricing\nOverall Winner\nOur SEO Expert’s Personal Experience\nWhat About Other SEO Tools?\nWhy Trust We Rock Your Web?\nAhrefs\nSemrush\nKeyword Research\nBacklink Analysis\nCompetitor Analytics\nKeyword Rank Tracker\nCustomer Support\nPricing\nOverall Winner\nKeyword Research\nAhrefs’ keyword explorer determines the difficulty of ranking and\ntells you how many backlinks you need to rank on the first page.\nI like how it also allows you to arrange keyword ideas into groups. It also lets you ‘spy’ on a competitor’s site using an organic keywords report. However, their keyword suggestions do not have a relevancy score, and their PPC competitor research isn’t as strong as Semrush’s. Here’s a quick video showcasing Ahrefs keyword explorer.\nWith Semrush’s keyword magic tool, you can\nenter a seed word or phrase and get up to two million keyword suggestions.\nAfter spending time with the keyword magic tool, I find it really useful that you can arrange and filter the keywords by search volume, keyword difficulty, CPC (cost-per-click) data, and competitive density. It also provides SERP (search engine results pages) analytics, which is beneficial for anyone looking to improve their\ntechnical SEO performance\n. The one negative of Semrush here is its keyword difficulty tool, as it’s not always as accurate as Ahrefs.\nWinner: Keyword Research\nBoth Ahrefs and Semrush have outstanding keyword research tools. Although\nSemrush\noffers more keyword data overall,\nAhrefs\noffers more specific analytics regarding some features.\nI determine this a tie based on your specific keyword research needs.\nBacklink Analysis\nAhrefs offers a wide array of\nbacklink analysis tools\nthanks to Ahrefs site explorer. These include tracking the amount of gained or lost backlinks, information on broken links, and referring domains.\nIt’s helpful that you can also view sites linking to your competitors but not yours\n, offering insights into where you can promote your site. Ahrefs also allows you to spy on your competitor’s backlink strategies and identify valuable link-building opportunities for your website.\nSemrush offers all of this and more. They also provide you with a toxic score for each backlink and the owner’s email so you can request they remove the link.\nSemrush has an enormous backlink database, much more comprehensive than Ahrefs.\nPlus, they have a link-building tool to assist with outreach campaigns. I like that Semrush’s backlink analytics tool lets you easily see a competitor’s backlink details, where you can drill down on their organic traffic and referring domains with more detail.\nSemrush’s backlink analytics tool displays a competitor’s backlink details clearly with graphs, displays, and more.\nWinner: Backlink Analysis\nAlthough both\nAhrefs\nand\nSemrush\noffer comprehensive backlink analysis, I find that\nSemrush is the clear winner\nfor its additional backlink features.\nCompetitor Analytics\nI appreciate\nAhref’s site explorer, which is easy to use\nand allows you to research your competitors’ keyword ratings, backlinks, and overall competitors’ online strategies. When you upgrade to their premium plans, you can also see broken backlink opportunities, content gaps, and more. Seeing this and a competitor’s top-performing content can help you identify opportunities and improve your website’s performance.\nHowever, I think that\nSemrush pulls it out of the bag when it comes to competitor analytics.\nThey have similar competitor analytics features as Ahrefs. But they also have many PPC features to help you maximize your Google Ads campaigns and how your competitors rank for various keywords and their organic competitors. For most businesses nowadays, good\nsocial media management\nis a huge part of their success. Semrush has a social media tracker to analyze your competitors’ social media activity so you can identify where you need to improve.\nSemrush displays how your competitors are ranking, along with their position. You can drill down to their organic search traffic, common keywords, and more.\nWinner: Competitor Analytics\nAhrefs\ncan certainly assist with your website’s success. But I think\nSemrush\nis the obvious winner\nwhen it comes to competitor analytics, as it offers a much deeper insight into your competitors’ performance.\nKeyword Rank Tracker\nBoth Ahrefs and Semrush provide users with\nkeyword rank tracking tools\nto help you monitor your SEO efforts effectively. With Ahrefs, you can easily track the performance of your target keywords, providing comprehensive data on keyword positions, search volumes, and trends over time.\nI find it useful that you can track the performance of your target keywords across different search engines.\nBut for daily updates, you need the higher plans.\nSemrush also has a position-tracking feature, allowing you to monitor keyword rankings for organic and paid search results. You can drill down on organic keywords to see which words drive people to their site. Additionally, I like how you can\nset up customized alerts to stay informed about any significant changes in your keyword positions.\nWith Semrush, you can assign a unique visibility trend to see how you perform in the rankings overall.\nSemrush offers users insight into organic keyword trends across several years, SERP features, and much more.\nWinner: Keyword Rank Tracker\nBoth\nAhrefs\nand\nSemrush\noffer valuable keyword rank tracker insights. But\nSemrush’s capabilities are slightly more advanced\n, helping you to stay ahead, which is why I deem them the winner.\nCustomer Support\nSemrush and Ahrefs provide informational blogs, how-to video courses, and host regular webinars by their SEO experts to help users get the most out of their services.\nAhrefs and Semrush’s Academy have an extensive selection of educational SEO tools.\nPlus, they both have a help center where customers can reach further support.\nThe difference between them is that, when it comes to talking to an actual human rather than a bot, only Ahrefs ticks the box. Semrush’s team only offers email support, typically taking one working day to receive a reply. In comparison,\nAhrefs offers email and a live chat option\n, which is great for users who like instant help.\nWinner: Customer Support\nIf you like instant help,\nAhrefs\nis the best option, thanks to their live chat facilities, which is why\nI deem Ahrefs the winner in this category.\nHowever, our SEO expert states that the\nSemrush\nteam is always quick to help.\nPricing\nFirst, let’s compare Ahrefs and Semrush in terms of pricing. I’ve grouped them side by side according to their similar plans for easier comparison.\nAhrefs Lite\nSemrush Pro\nAhrefs Standard\nSemrush Guru\nAhrefs Advanced\nSemrush Business\nMonthly Price\n$89\n$129.95\n$179\n$249.95\n$319\n$499.95\nProjects\n5\n5\n20\n15\n50\n40\nTracked Keywords\n750\n500\n2,000\n1,500\n5,000\n5,000\nResults Per Report\n2,500\n10,000\n30,000\n30,000\n75,000\n50,000\nBoth\nAhref and Semrush offer an additional enterprise or custom plan for those looking for more than all of the above.\nThese depend on your business needs, so comparing these higher plans isn’t easy. Ahrefs offers this plan from $899, whereas Semrush asks customers to contact them for a quote.\nOn the face of it, it would appear that Ahrefs is the clear winner, offering plans at a much lower rate and more projects, keywords, and results per month.\nHowever, Ahrefs has recently converted to a usage-based system, making comparing their prices more challenging.\nNot only does this make it hard for customers to budget, but it has also caused a lot of controversy among their existing customer base, who are legacy users.\nAhrefs’ new Lite Plan versus their original Legacy Lite plan, displaying how the new Lite Plan differs and what new users have gained and lost.\nSemrush has higher monthly rates. However,\nyou get everything in the plan you pay for without having to consider additional basic usage rates.\nOf course, both Ahrefs and Semrush have additional add-ons available. But if you pay for the Semrush Pro plan, you get everything in that plan. Meanwhile, with Ahrefs Lite, you get everything in that plan as long as you stay within your credit usage.\nFor example, the Ahrefs Lite plan comes with 500 credits. One credit is consumed whenever you open a report, apply filters, or request additional data. You are charged another credit if you reopen a report 31 minutes after initially opening it. Even the dashboard uses 1 credit per month, which I find bizarre. If you use up these credits before the month ends, you must purchase additional credits, which costs $31 for 500.\nDepending on the credits used, you could spend more monthly than you would with Semrush.\nIt’s a shame that Ahrefs no longer offers a seven-day trial for $7. However, it does have a limited suite of free SEO tools for those with a verified domain.\nMeanwhile, Semrush offers seven days of full access to all of their toolkits for free.\nAs long as you cancel the plan, it defaults to a free limited account. I think it’s a great way for businesses to see if their toolkit is right before committing to a monthly subscription.\nWinner: Pricing\nAhrefs\nis the cheaper option on the face of it. However, their pricing plan is slightly complicated, and some users spend more in total than they might with\nSemrush\n. In comparison, Semrush has a more transparent pricing plan.\nI call this a tie as it is usage-dependent.\nOverall Winner\nAfter giving both Ahrefs and Semrush a spin,\nI feel the only slim advantage Ahrefs has over Semrush is that I find their platform slightly more user-friendly.\nTheir dashboard and other pages are set out in a way that my eye finds more simple to follow. However, many users also comment that they prefer Semrush for this reason, so this is all about personal preference.\nAhrefs dashboard displays each project’s overview, where you can instantly see important changes in your website’s performance.\nInvesting in a reliable SEO platform like Semrush or Ahrefs can significantly improve your website’s performance and help you stay ahead of the competition. Ahrefs and Semrush are two of the best SEO tools currently available.\nChoosing between the two depends on various factors that ultimately come down to your personal preference, budget, and business needs.\nOverall Winner\nUltimately, the difference between Semrush and Ahrefs is that\nSemrush\noffers a more comprehensive SEO package.\nSemrush pretty much provides everything Ahrefs does, but they have additional features on top of what Ahrefs offers that many users might find helpful. They also offer a free seven-day trial to see if it meets your needs and a clearer pricing structure if you subscribe. For these reasons,\nI conclude that Semrush is the clear winner.\nAhrefs\nis an excellent tool that offers many features similar to Semrush. But overall,\nI think Ahrefs has a fair way to go to compete fully with Semrush.\nAlthough they are less expensive at first glance, this may not be true for users needing additional credits. Plus, their new credit-usage pricing structure has left a sour taste in the mouths of many of their customers.\nOur SEO Expert’s Personal Experience\nI’ve been a daily user of Semrush for over ten years. While I don’t have personal experience with Ahrefs, I do see a lot of complaints online about slow response times and the feeling of being nickeled and dimed along the way with price increases. Semrush has all of the tools I need to efficiently oversee our SEO operation and I couldn’t imagine switching away from it. If I need help with a specific tool or feature, their support team is ready and willing to lend a hand.\n–\nJeff Butler\n, SEO and Analytics expert, We Rock Your Web\nWhat About Other SEO Tools?\nAhrefs and Semrush are reliable tools that can take your website to the next level. Although we have looked at the difference between Semrush and Ahrefs, other fantastic SEO providers have different features you might want to consider. Check out our\nSEO tool showdown\n, where we compare the major SEO competitors.\nDo you prefer Semrush or Ahrefs? Let us know which one and why in the\ncomments\n!\nWhy Trust We Rock Your Web?\nEmma constantly researches and reviews the latest online SEO tools, including Ahrefs and Semrush, and other tech, to help small businesses thrive in an ever-changing and challenging environment. As a freelance writer, she strives to create content that is helpful for her and her readers to improve their businesses. Emma works with a professional and experienced team to give her readers the best, most accurate, and most up-to-date information.","attrs_markdown":"- [Menu](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/)\n\n[![We Rock Your Web](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/wryw-logo-r-png-364x100-1.png)](https:\/\/www.werockyourweb.com\/ \"We Rock Your Web\")\n\n- [Search for](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/)\n\n[![We Rock Your Web](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/wryw-logo-r-png-364x100-1.png)](https:\/\/www.werockyourweb.com\/ \"We Rock Your Web\")\n\n- [Web Development](https:\/\/www.werockyourweb.com\/category\/web-development\/)\n  - [Domain Names](https:\/\/www.werockyourweb.com\/category\/domain-names\/)\n  - [SEO](https:\/\/www.werockyourweb.com\/category\/seo\/)\n- [Marketing](https:\/\/www.werockyourweb.com\/category\/marketing\/)\n  - [Management](https:\/\/www.werockyourweb.com\/category\/management\/)\n  - [Office](https:\/\/www.werockyourweb.com\/category\/office\/)\n- [Finance](https:\/\/www.werockyourweb.com\/category\/finance\/)\n  - [E-Commerce](https:\/\/www.werockyourweb.com\/category\/e-commerce\/)\n- [Design](https:\/\/www.werockyourweb.com\/category\/design\/)\n- [Social Media](https:\/\/www.werockyourweb.com\/category\/social-media\/)\n- [About Us](https:\/\/www.werockyourweb.com\/about\/)\n  - [Meet Our Team](https:\/\/www.werockyourweb.com\/about\/team\/)\n  - [Press](https:\/\/www.werockyourweb.com\/about\/press\/)\n  - [Our Review Process](https:\/\/www.werockyourweb.com\/our-review-process\/)\n  - [Contact Us](https:\/\/www.werockyourweb.com\/contact\/)\n\n- [Search for](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/)\n\n[Home](https:\/\/www.werockyourweb.com\/)*\/*[SEO](https:\/\/www.werockyourweb.com\/category\/seo\/)*\/*Ahrefs vs Semrush: Which SEO Tool Will Get You Better Results?\n\n[SEO](https:\/\/www.werockyourweb.com\/category\/seo\/)\n\n# Ahrefs vs Semrush: Which SEO Tool Will Get You Better Results?\n[![Photo of Emma Braby](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/cropped-emma-braby-140x140.jpg)](https:\/\/www.werockyourweb.com\/author\/emma-braby\/)  [Emma Braby](https:\/\/www.werockyourweb.com\/author\/emma-braby\/ \"Emma Braby\")April 9, 2024\n\n[0](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#respond) 8 minutes read\n\n[Facebook](https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"Facebook\")   [X](https:\/\/x.com\/intent\/post?text=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"X\")   [LinkedIn](https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F \"LinkedIn\")   [Pinterest](https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/&description=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&media=https:\/\/www.werockyourweb.com\/wp-content\/uploads\/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg \"Pinterest\")   [Reddit](https:\/\/reddit.com\/submit?url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F \"Reddit\")   [Share via Email](mailto:?subject=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&body=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"Share via Email\")   [Print](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"Print\")\n\n![Close up of hands on a keyboard with overlay of SEO tools on top transparent.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg)\n\nHaving SEO tools at your fingertips can help you improve your search engine rankings and drive traffic to your website.\n\nPicking the right SEO tool for your needs can be tricky. I compare Ahrefs and Semrush, two hugely popular options. They are some of the best, but which is *the* best? Both can boost your site’s SEO capability, but a few differences might make one option better for you. I delve into their core differences and most important features and give them a quick spin to help you decide who wins the battle of Ahrefs vs Semrush.\n\n[Visit Ahrefs Website](https:\/\/ahrefs.com\/) \\| [Visit Semrush’s Website](https:\/\/www.werockyourweb.com\/go\/semrush\/)\n\nTable of Contents\n\n[Toggle](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/)\n\n- [Keyword Research](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-research)\n- [Backlink Analysis](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#backlink-analysis)\n- [Competitor Analytics](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#competitor-analytics)\n- [Keyword Rank Tracker](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-rank-tracker)\n- [Customer Support](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#customer-support)\n- [Pricing](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#pricing)\n- [Overall Winner](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#overall-winner)\n- [Our SEO Expert’s Personal Experience](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#our-seo-experts-personal-experience)\n- [What About Other SEO Tools?](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#what-about-other-seo-tools)\n- [Why Trust We Rock Your Web?](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#why-trust-we-rock-your-web)\n\n|   | Ahrefs | Semrush |\n|---|---|---|\n| [Keyword Research](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-research) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Backlink Analysis](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#backlink-analysis) |   | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Competitor Analytics](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#competitor-analytics) |   | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Keyword Rank Tracker](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-rank-tracker) |   | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Customer Support](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#customer-support) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |   |\n| [Pricing](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#pricing) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Overall Winner](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#overall-winner) |   | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n## Keyword Research\nAhrefs’ keyword explorer determines the difficulty of ranking and **tells you how many backlinks you need to rank on the first page.** I like how it also allows you to arrange keyword ideas into groups. It also lets you ‘spy’ on a competitor’s site using an organic keywords report. However, their keyword suggestions do not have a relevancy score, and their PPC competitor research isn’t as strong as Semrush’s. Here’s a quick video showcasing Ahrefs keyword explorer.\n\nWith Semrush’s keyword magic tool, you can **enter a seed word or phrase and get up to two million keyword suggestions.** After spending time with the keyword magic tool, I find it really useful that you can arrange and filter the keywords by search volume, keyword difficulty, CPC (cost-per-click) data, and competitive density. It also provides SERP (search engine results pages) analytics, which is beneficial for anyone looking to improve their [technical SEO performance](https:\/\/www.werockyourweb.com\/technical-seo-vs-content-seo\/). The one negative of Semrush here is its keyword difficulty tool, as it’s not always as accurate as Ahrefs.\n\n#### Winner: Keyword Research\nBoth Ahrefs and Semrush have outstanding keyword research tools. Although [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) offers more keyword data overall, [Ahrefs](https:\/\/ahrefs.com\/) offers more specific analytics regarding some features. **I determine this a tie based on your specific keyword research needs.**   \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)![ahrefs logo 250](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-logo-250.webp)\n## Backlink Analysis\nAhrefs offers a wide array of [backlink analysis tools](https:\/\/www.werockyourweb.com\/best-backlink-checker\/) thanks to Ahrefs site explorer. These include tracking the amount of gained or lost backlinks, information on broken links, and referring domains. **It’s helpful that you can also view sites linking to your competitors but not yours**, offering insights into where you can promote your site. Ahrefs also allows you to spy on your competitor’s backlink strategies and identify valuable link-building opportunities for your website.\n\nSemrush offers all of this and more. They also provide you with a toxic score for each backlink and the owner’s email so you can request they remove the link. **Semrush has an enormous backlink database, much more comprehensive than Ahrefs.** Plus, they have a link-building tool to assist with outreach campaigns. I like that Semrush’s backlink analytics tool lets you easily see a competitor’s backlink details, where you can drill down on their organic traffic and referring domains with more detail.\n\n![Semrush backlinks of amazon screenshot.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-backlinks-of-amazon-screenshot-jpg.jpg)\n\nSemrush’s backlink analytics tool displays a competitor’s backlink details clearly with graphs, displays, and more.\n\n#### Winner: Backlink Analysis\nAlthough both [Ahrefs](https:\/\/ahrefs.com\/) and [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) offer comprehensive backlink analysis, I find that **Semrush is the clear winner** for its additional backlink features.  \n ![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)\n## Competitor Analytics\nI appreciate **Ahref’s site explorer, which is easy to use** and allows you to research your competitors’ keyword ratings, backlinks, and overall competitors’ online strategies. When you upgrade to their premium plans, you can also see broken backlink opportunities, content gaps, and more. Seeing this and a competitor’s top-performing content can help you identify opportunities and improve your website’s performance.\n\nHowever, I think that **Semrush pulls it out of the bag when it comes to competitor analytics.** They have similar competitor analytics features as Ahrefs. But they also have many PPC features to help you maximize your Google Ads campaigns and how your competitors rank for various keywords and their organic competitors. For most businesses nowadays, good [social media management](https:\/\/www.werockyourweb.com\/best-social-media-management-tools\/) is a huge part of their success. Semrush has a social media tracker to analyze your competitors’ social media activity so you can identify where you need to improve.\n\n![Semrush competitors of amazon screenshot.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-competitors-of-amazon-screenshot-jpg.jpg)\n\nSemrush displays how your competitors are ranking, along with their position. You can drill down to their organic search traffic, common keywords, and more.\n\n#### Winner: Competitor Analytics\n[Ahrefs](https:\/\/ahrefs.com\/) can certainly assist with your website’s success. But I think **[Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) is the obvious winner** when it comes to competitor analytics, as it offers a much deeper insight into your competitors’ performance.   \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)\n## Keyword Rank Tracker\nBoth Ahrefs and Semrush provide users with [keyword rank tracking tools](https:\/\/www.werockyourweb.com\/keyword-search-trends-tools\/) to help you monitor your SEO efforts effectively. With Ahrefs, you can easily track the performance of your target keywords, providing comprehensive data on keyword positions, search volumes, and trends over time. **I find it useful that you can track the performance of your target keywords across different search engines.** But for daily updates, you need the higher plans.\n\nSemrush also has a position-tracking feature, allowing you to monitor keyword rankings for organic and paid search results. You can drill down on organic keywords to see which words drive people to their site. Additionally, I like how you can **set up customized alerts to stay informed about any significant changes in your keyword positions.** With Semrush, you can assign a unique visibility trend to see how you perform in the rankings overall.\n\n![Semrush keywords for amazon screenshot.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-keywords-for-amazon-screenshot-jpg.jpg)\n\nSemrush offers users insight into organic keyword trends across several years, SERP features, and much more.\n\n#### Winner: Keyword Rank Tracker\nBoth [Ahrefs](https:\/\/ahrefs.com\/) and [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) offer valuable keyword rank tracker insights. But **Semrush’s capabilities are slightly more advanced**, helping you to stay ahead, which is why I deem them the winner.  \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)\n## Customer Support\nSemrush and Ahrefs provide informational blogs, how-to video courses, and host regular webinars by their SEO experts to help users get the most out of their services. **Ahrefs and Semrush’s Academy have an extensive selection of educational SEO tools.** Plus, they both have a help center where customers can reach further support.\n\nThe difference between them is that, when it comes to talking to an actual human rather than a bot, only Ahrefs ticks the box. Semrush’s team only offers email support, typically taking one working day to receive a reply. In comparison, **Ahrefs offers email and a live chat option**, which is great for users who like instant help.\n\n#### Winner: Customer Support\nIf you like instant help, [Ahrefs](https:\/\/ahrefs.com\/) is the best option, thanks to their live chat facilities, which is why **I deem Ahrefs the winner in this category.** However, our SEO expert states that the [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) team is always quick to help.  \n![ahrefs logo 250](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-logo-250.webp)\n## Pricing\nFirst, let’s compare Ahrefs and Semrush in terms of pricing. I’ve grouped them side by side according to their similar plans for easier comparison.\n\n|   | Ahrefs Lite | Semrush Pro | Ahrefs Standard | Semrush Guru | Ahrefs Advanced | Semrush Business |\n|---|---|---|---|---|---|---|\n| Monthly Price | \\$89 | \\$129.95 | \\$179 | \\$249.95 | \\$319 | \\$499.95 |\n| Projects | 5 | 5 | 20 | 15 | 50 | 40 |\n| Tracked Keywords | 750 | 500 | 2,000 | 1,500 | 5,000 | 5,000 |\n| Results Per Report | 2,500 | 10,000 | 30,000 | 30,000 | 75,000 | 50,000 |\n\nBoth **Ahref and Semrush offer an additional enterprise or custom plan for those looking for more than all of the above.** These depend on your business needs, so comparing these higher plans isn’t easy. Ahrefs offers this plan from \\$899, whereas Semrush asks customers to contact them for a quote.\n\nOn the face of it, it would appear that Ahrefs is the clear winner, offering plans at a much lower rate and more projects, keywords, and results per month. **However, Ahrefs has recently converted to a usage-based system, making comparing their prices more challenging.** Not only does this make it hard for customers to budget, but it has also caused a lot of controversy among their existing customer base, who are legacy users.\n\n![ahrefs plan comparison new lite vs legacy lite.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-plan-comparison-new-lite-vs-legacy-lite-png.png)\n\nAhrefs’ new Lite Plan versus their original Legacy Lite plan, displaying how the new Lite Plan differs and what new users have gained and lost.\n\nSemrush has higher monthly rates. However, **you get everything in the plan you pay for without having to consider additional basic usage rates.** Of course, both Ahrefs and Semrush have additional add-ons available. But if you pay for the Semrush Pro plan, you get everything in that plan. Meanwhile, with Ahrefs Lite, you get everything in that plan as long as you stay within your credit usage.\n\nFor example, the Ahrefs Lite plan comes with 500 credits. One credit is consumed whenever you open a report, apply filters, or request additional data. You are charged another credit if you reopen a report 31 minutes after initially opening it. Even the dashboard uses 1 credit per month, which I find bizarre. If you use up these credits before the month ends, you must purchase additional credits, which costs \\$31 for 500. **Depending on the credits used, you could spend more monthly than you would with Semrush.**\n\nIt’s a shame that Ahrefs no longer offers a seven-day trial for \\$7. However, it does have a limited suite of free SEO tools for those with a verified domain. **Meanwhile, Semrush offers seven days of full access to all of their toolkits for free.** As long as you cancel the plan, it defaults to a free limited account. I think it’s a great way for businesses to see if their toolkit is right before committing to a monthly subscription.\n\n#### Winner: Pricing\n[Ahrefs](https:\/\/ahrefs.com\/) is the cheaper option on the face of it. However, their pricing plan is slightly complicated, and some users spend more in total than they might with [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/). In comparison, Semrush has a more transparent pricing plan. **I call this a tie as it is usage-dependent.**  \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)![ahrefs logo 250](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-logo-250.webp)\n## Overall Winner\nAfter giving both Ahrefs and Semrush a spin, **I feel the only slim advantage Ahrefs has over Semrush is that I find their platform slightly more user-friendly.** Their dashboard and other pages are set out in a way that my eye finds more simple to follow. However, many users also comment that they prefer Semrush for this reason, so this is all about personal preference.\n\n![Aahrefs dashboard screenshot.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-dashboard-screenshot-jpg.jpg)\n\nAhrefs dashboard displays each project’s overview, where you can instantly see important changes in your website’s performance.\n\nInvesting in a reliable SEO platform like Semrush or Ahrefs can significantly improve your website’s performance and help you stay ahead of the competition. Ahrefs and Semrush are two of the best SEO tools currently available. **Choosing between the two depends on various factors that ultimately come down to your personal preference, budget, and business needs.**\n\n#### Overall Winner\nUltimately, the difference between Semrush and Ahrefs is that **[Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) offers a more comprehensive SEO package.** Semrush pretty much provides everything Ahrefs does, but they have additional features on top of what Ahrefs offers that many users might find helpful. They also offer a free seven-day trial to see if it meets your needs and a clearer pricing structure if you subscribe. For these reasons, **I conclude that Semrush is the clear winner.**  \n  \n[Ahrefs](https:\/\/ahrefs.com\/) is an excellent tool that offers many features similar to Semrush. But overall, **I think Ahrefs has a fair way to go to compete fully with Semrush.** Although they are less expensive at first glance, this may not be true for users needing additional credits. Plus, their new credit-usage pricing structure has left a sour taste in the mouths of many of their customers.   \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)\n## Our SEO Expert’s Personal Experience\n> *I’ve been a daily user of Semrush for over ten years. While I don’t have personal experience with Ahrefs, I do see a lot of complaints online about slow response times and the feeling of being nickeled and dimed along the way with price increases. Semrush has all of the tools I need to efficiently oversee our SEO operation and I couldn’t imagine switching away from it. If I need help with a specific tool or feature, their support team is ready and willing to lend a hand.*\n> \n> – [Jeff Butler](https:\/\/www.werockyourweb.com\/author\/jeff-butler\/), SEO and Analytics expert, We Rock Your Web\n## What About Other SEO Tools?\nAhrefs and Semrush are reliable tools that can take your website to the next level. Although we have looked at the difference between Semrush and Ahrefs, other fantastic SEO providers have different features you might want to consider. Check out our [SEO tool showdown](https:\/\/www.werockyourweb.com\/best-seo-tools\/), where we compare the major SEO competitors.\n\n*Do you prefer Semrush or Ahrefs? Let us know which one and why in the [comments](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#comments)\\!*\n\n## Why Trust We Rock Your Web?\nEmma constantly researches and reviews the latest online SEO tools, including Ahrefs and Semrush, and other tech, to help small businesses thrive in an ever-changing and challenging environment. As a freelance writer, she strives to create content that is helpful for her and her readers to improve their businesses. Emma works with a professional and experienced team to give her readers the best, most accurate, and most up-to-date information.\n\n[![Photo of Emma Braby](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/cropped-emma-braby-140x140.jpg)](https:\/\/www.werockyourweb.com\/author\/emma-braby\/)  [Emma Braby](https:\/\/www.werockyourweb.com\/author\/emma-braby\/ \"Emma Braby\")April 9, 2024\n\n[0](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#respond) 8 minutes read\n\n[Facebook](https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"Facebook\")   [X](https:\/\/x.com\/intent\/post?text=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"X\")   [LinkedIn](https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F \"LinkedIn\")   [Pinterest](https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/&description=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&media=https:\/\/www.werockyourweb.com\/wp-content\/uploads\/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg \"Pinterest\")   [Reddit](https:\/\/reddit.com\/submit?url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F \"Reddit\")   [Share via Email](mailto:?subject=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&body=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"Share via Email\")   [Print](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"Print\")\n\n[Facebook](https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"Facebook\")   [X](https:\/\/x.com\/intent\/post?text=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"X\")   [LinkedIn](https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F \"LinkedIn\")   [Pinterest](https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/&description=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&media=https:\/\/www.werockyourweb.com\/wp-content\/uploads\/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg \"Pinterest\")   [Reddit](https:\/\/reddit.com\/submit?url=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F \"Reddit\")   [Share via Email](mailto:?subject=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&body=https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"Share via Email\")   [Print](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/ \"Print\")\n\n[![Photo of Emma Braby](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/cropped-emma-braby-180x180.jpg)](https:\/\/www.werockyourweb.com\/author\/emma-braby\/)\n\n### [Emma Braby](https:\/\/www.werockyourweb.com\/author\/emma-braby\/)\nEmma has been a freelance writer for over seven years and has written for many media outlets on various topics. Emma spent several years traveling Europe while working for a wealth management company managing her client’s portfolios. Before becoming a freelance writer, she graduated with a BA in Criminology and became a Police Officer in the U.K. for almost a decade. She enjoys researching and writing about business, online safety, and other hard-to-understand topics. She likes to help her readers navigate the latest technology and other online tools to help them and their businesses flourish. When she is not writing, she enjoys exploring nature with her toddler and two rescue dogs, crafting, and traveling.\n\n### Related Articles\n[![Man holding tablet with SEO on screen](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/man-holding-tablet-with-seo-on-screen-jpg.jpg)](https:\/\/www.werockyourweb.com\/best-seo-tools\/)\n\n### [Best SEO Tools 2025: Which Is The Best SEO Tool To Boost Your Online Presence & Success?](https:\/\/www.werockyourweb.com\/best-seo-tools\/)\nJune 3, 2024\n\n[![Search magnifying glass on a keyboard.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/search-magnifying-glass-on-a-keyboard-jpg.jpg)](https:\/\/www.werockyourweb.com\/best-seo-audit-tool\/)\n\n### [Best SEO Audit Tool: Which Is The Best Tool To Optimize Your Website’s Performance?](https:\/\/www.werockyourweb.com\/best-seo-audit-tool\/)\nMay 22, 2024\n\n[![A man using Ahrefs on laptop screen.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/man-using-ahrefs-on-laptop-screen-jpg.jpg)](https:\/\/www.werockyourweb.com\/ahrefs-review\/)\n\n### [Ahrefs Review: What Did I Think Of This Much-Hyped SEO Platform?](https:\/\/www.werockyourweb.com\/ahrefs-review\/)\nMarch 26, 2024\n\n[![semrush review jpg](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-review-jpg.webp)](https:\/\/www.werockyourweb.com\/semrush-review\/)\n\n### [Semrush Review: Pricing, Keyword Research, Competitor Analysis, Site Audit & More](https:\/\/www.werockyourweb.com\/semrush-review\/)\nMarch 20, 2024\n\nSubscribe\n\n0 Comments\n\nNewest\n\nOldest Most voted\n\nInline Feedbacks\n\nView all comments\n\nLoad More Comments\n\nAll Content © 2026 Cover Story Media®, Inc. All Rights Reserved. We Rock Your Web® is a trademark of Cover Story Media®, Inc.\n\nAs an Amazon Associate we earn from qualifying purchases.   \n [Privacy Policy](https:\/\/www.werockyourweb.com\/privacy-policy\/) \\| [Terms Of Use](https:\/\/www.werockyourweb.com\/terms-of-use\/) \\| [Disclosure](https:\/\/www.werockyourweb.com\/disclosure\/) \\| [Contact us](https:\/\/www.werockyourweb.com\/contact\/)\n\n- [Facebook](https:\/\/www.facebook.com\/WeRockYourWeb\/)\n- [Pinterest](https:\/\/www.pinterest.com\/werockyourweb\/)\n- [YouTube](https:\/\/www.youtube.com\/@werockyourweb)\n- [RSS](https:\/\/www.werockyourweb.com\/feed\/)\n\n[Back to top button](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#go-to-tie-body)\n\n[Close](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/)\n\n- [Facebook](https:\/\/www.facebook.com\/WeRockYourWeb\/)\n- [Pinterest](https:\/\/www.pinterest.com\/werockyourweb\/)\n- [YouTube](https:\/\/www.youtube.com\/@werockyourweb)\n- [RSS](https:\/\/www.werockyourweb.com\/feed\/)\n\n![Cleantalk Pixel](https:\/\/moderate9-v4.cleantalk.org\/pixel\/51f6897d91a514ffe6ca23bf4ae45482.gif)\n\nTable of Contents\n\n[×](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/)\n\n- [Keyword Research](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-research)\n- [Backlink Analysis](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#backlink-analysis)\n- [Competitor Analytics](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#competitor-analytics)\n- [Keyword Rank Tracker](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-rank-tracker)\n- [Customer Support](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#customer-support)\n- [Pricing](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#pricing)\n- [Overall Winner](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#overall-winner)\n- [Our SEO Expert’s Personal Experience](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#our-seo-experts-personal-experience)\n- [What About Other SEO Tools?](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#what-about-other-seo-tools)\n- [Why Trust We Rock Your Web?](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#why-trust-we-rock-your-web)\n\n[→ Index](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/)\n\n[Close](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/)\n\n[Close](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/)\n\nInsert","attrs_readable_markdown":"![Close up of hands on a keyboard with overlay of SEO tools on top transparent.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg)\n\nHaving SEO tools at your fingertips can help you improve your search engine rankings and drive traffic to your website.\n\nPicking the right SEO tool for your needs can be tricky. I compare Ahrefs and Semrush, two hugely popular options. They are some of the best, but which is *the* best? Both can boost your site’s SEO capability, but a few differences might make one option better for you. I delve into their core differences and most important features and give them a quick spin to help you decide who wins the battle of Ahrefs vs Semrush.\n\n[Visit Ahrefs Website](https:\/\/ahrefs.com\/) \\| [Visit Semrush’s Website](https:\/\/www.werockyourweb.com\/go\/semrush\/)\n\nTable of Contents\n\n- [Keyword Research](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-research)\n- [Backlink Analysis](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#backlink-analysis)\n- [Competitor Analytics](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#competitor-analytics)\n- [Keyword Rank Tracker](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-rank-tracker)\n- [Customer Support](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#customer-support)\n- [Pricing](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#pricing)\n- [Overall Winner](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#overall-winner)\n- [Our SEO Expert’s Personal Experience](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#our-seo-experts-personal-experience)\n- [What About Other SEO Tools?](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#what-about-other-seo-tools)\n- [Why Trust We Rock Your Web?](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#why-trust-we-rock-your-web)\n\n|   | Ahrefs | Semrush |\n|---|---|---|\n| [Keyword Research](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-research) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Backlink Analysis](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#backlink-analysis) |   | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Competitor Analytics](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#competitor-analytics) |   | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Keyword Rank Tracker](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#keyword-rank-tracker) |   | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Customer Support](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#customer-support) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |   |\n| [Pricing](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#pricing) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n| [Overall Winner](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#overall-winner) |   | ![Blue checkmark](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/checkmark-wryw.png.webp) |\n## Keyword Research\nAhrefs’ keyword explorer determines the difficulty of ranking and **tells you how many backlinks you need to rank on the first page.** I like how it also allows you to arrange keyword ideas into groups. It also lets you ‘spy’ on a competitor’s site using an organic keywords report. However, their keyword suggestions do not have a relevancy score, and their PPC competitor research isn’t as strong as Semrush’s. Here’s a quick video showcasing Ahrefs keyword explorer.\n\nWith Semrush’s keyword magic tool, you can **enter a seed word or phrase and get up to two million keyword suggestions.** After spending time with the keyword magic tool, I find it really useful that you can arrange and filter the keywords by search volume, keyword difficulty, CPC (cost-per-click) data, and competitive density. It also provides SERP (search engine results pages) analytics, which is beneficial for anyone looking to improve their [technical SEO performance](https:\/\/www.werockyourweb.com\/technical-seo-vs-content-seo\/). The one negative of Semrush here is its keyword difficulty tool, as it’s not always as accurate as Ahrefs.\n\n#### Winner: Keyword Research\nBoth Ahrefs and Semrush have outstanding keyword research tools. Although [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) offers more keyword data overall, [Ahrefs](https:\/\/ahrefs.com\/) offers more specific analytics regarding some features. **I determine this a tie based on your specific keyword research needs.**   \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)![ahrefs logo 250](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-logo-250.webp)\n## Backlink Analysis\nAhrefs offers a wide array of [backlink analysis tools](https:\/\/www.werockyourweb.com\/best-backlink-checker\/) thanks to Ahrefs site explorer. These include tracking the amount of gained or lost backlinks, information on broken links, and referring domains. **It’s helpful that you can also view sites linking to your competitors but not yours**, offering insights into where you can promote your site. Ahrefs also allows you to spy on your competitor’s backlink strategies and identify valuable link-building opportunities for your website.\n\nSemrush offers all of this and more. They also provide you with a toxic score for each backlink and the owner’s email so you can request they remove the link. **Semrush has an enormous backlink database, much more comprehensive than Ahrefs.** Plus, they have a link-building tool to assist with outreach campaigns. I like that Semrush’s backlink analytics tool lets you easily see a competitor’s backlink details, where you can drill down on their organic traffic and referring domains with more detail.\n\n![Semrush backlinks of amazon screenshot.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-backlinks-of-amazon-screenshot-jpg.jpg)\n\nSemrush’s backlink analytics tool displays a competitor’s backlink details clearly with graphs, displays, and more.\n\n#### Winner: Backlink Analysis\nAlthough both [Ahrefs](https:\/\/ahrefs.com\/) and [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) offer comprehensive backlink analysis, I find that **Semrush is the clear winner** for its additional backlink features.  \n ![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)\n## Competitor Analytics\nI appreciate **Ahref’s site explorer, which is easy to use** and allows you to research your competitors’ keyword ratings, backlinks, and overall competitors’ online strategies. When you upgrade to their premium plans, you can also see broken backlink opportunities, content gaps, and more. Seeing this and a competitor’s top-performing content can help you identify opportunities and improve your website’s performance.\n\nHowever, I think that **Semrush pulls it out of the bag when it comes to competitor analytics.** They have similar competitor analytics features as Ahrefs. But they also have many PPC features to help you maximize your Google Ads campaigns and how your competitors rank for various keywords and their organic competitors. For most businesses nowadays, good [social media management](https:\/\/www.werockyourweb.com\/best-social-media-management-tools\/) is a huge part of their success. Semrush has a social media tracker to analyze your competitors’ social media activity so you can identify where you need to improve.\n\n![Semrush competitors of amazon screenshot.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-competitors-of-amazon-screenshot-jpg.jpg)\n\nSemrush displays how your competitors are ranking, along with their position. You can drill down to their organic search traffic, common keywords, and more.\n\n#### Winner: Competitor Analytics\n[Ahrefs](https:\/\/ahrefs.com\/) can certainly assist with your website’s success. But I think **[Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) is the obvious winner** when it comes to competitor analytics, as it offers a much deeper insight into your competitors’ performance.   \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)\n## Keyword Rank Tracker\nBoth Ahrefs and Semrush provide users with [keyword rank tracking tools](https:\/\/www.werockyourweb.com\/keyword-search-trends-tools\/) to help you monitor your SEO efforts effectively. With Ahrefs, you can easily track the performance of your target keywords, providing comprehensive data on keyword positions, search volumes, and trends over time. **I find it useful that you can track the performance of your target keywords across different search engines.** But for daily updates, you need the higher plans.\n\nSemrush also has a position-tracking feature, allowing you to monitor keyword rankings for organic and paid search results. You can drill down on organic keywords to see which words drive people to their site. Additionally, I like how you can **set up customized alerts to stay informed about any significant changes in your keyword positions.** With Semrush, you can assign a unique visibility trend to see how you perform in the rankings overall.\n\n![Semrush keywords for amazon screenshot.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-keywords-for-amazon-screenshot-jpg.jpg)\n\nSemrush offers users insight into organic keyword trends across several years, SERP features, and much more.\n\n#### Winner: Keyword Rank Tracker\nBoth [Ahrefs](https:\/\/ahrefs.com\/) and [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) offer valuable keyword rank tracker insights. But **Semrush’s capabilities are slightly more advanced**, helping you to stay ahead, which is why I deem them the winner.  \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)\n## Customer Support\nSemrush and Ahrefs provide informational blogs, how-to video courses, and host regular webinars by their SEO experts to help users get the most out of their services. **Ahrefs and Semrush’s Academy have an extensive selection of educational SEO tools.** Plus, they both have a help center where customers can reach further support.\n\nThe difference between them is that, when it comes to talking to an actual human rather than a bot, only Ahrefs ticks the box. Semrush’s team only offers email support, typically taking one working day to receive a reply. In comparison, **Ahrefs offers email and a live chat option**, which is great for users who like instant help.\n\n#### Winner: Customer Support\nIf you like instant help, [Ahrefs](https:\/\/ahrefs.com\/) is the best option, thanks to their live chat facilities, which is why **I deem Ahrefs the winner in this category.** However, our SEO expert states that the [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) team is always quick to help.  \n![ahrefs logo 250](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-logo-250.webp)\n## Pricing\nFirst, let’s compare Ahrefs and Semrush in terms of pricing. I’ve grouped them side by side according to their similar plans for easier comparison.\n\n|   | Ahrefs Lite | Semrush Pro | Ahrefs Standard | Semrush Guru | Ahrefs Advanced | Semrush Business |\n|---|---|---|---|---|---|---|\n| Monthly Price | \\$89 | \\$129.95 | \\$179 | \\$249.95 | \\$319 | \\$499.95 |\n| Projects | 5 | 5 | 20 | 15 | 50 | 40 |\n| Tracked Keywords | 750 | 500 | 2,000 | 1,500 | 5,000 | 5,000 |\n| Results Per Report | 2,500 | 10,000 | 30,000 | 30,000 | 75,000 | 50,000 |\n\nBoth **Ahref and Semrush offer an additional enterprise or custom plan for those looking for more than all of the above.** These depend on your business needs, so comparing these higher plans isn’t easy. Ahrefs offers this plan from \\$899, whereas Semrush asks customers to contact them for a quote.\n\nOn the face of it, it would appear that Ahrefs is the clear winner, offering plans at a much lower rate and more projects, keywords, and results per month. **However, Ahrefs has recently converted to a usage-based system, making comparing their prices more challenging.** Not only does this make it hard for customers to budget, but it has also caused a lot of controversy among their existing customer base, who are legacy users.\n\n![ahrefs plan comparison new lite vs legacy lite.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-plan-comparison-new-lite-vs-legacy-lite-png.png)\n\nAhrefs’ new Lite Plan versus their original Legacy Lite plan, displaying how the new Lite Plan differs and what new users have gained and lost.\n\nSemrush has higher monthly rates. However, **you get everything in the plan you pay for without having to consider additional basic usage rates.** Of course, both Ahrefs and Semrush have additional add-ons available. But if you pay for the Semrush Pro plan, you get everything in that plan. Meanwhile, with Ahrefs Lite, you get everything in that plan as long as you stay within your credit usage.\n\nFor example, the Ahrefs Lite plan comes with 500 credits. One credit is consumed whenever you open a report, apply filters, or request additional data. You are charged another credit if you reopen a report 31 minutes after initially opening it. Even the dashboard uses 1 credit per month, which I find bizarre. If you use up these credits before the month ends, you must purchase additional credits, which costs \\$31 for 500. **Depending on the credits used, you could spend more monthly than you would with Semrush.**\n\nIt’s a shame that Ahrefs no longer offers a seven-day trial for \\$7. However, it does have a limited suite of free SEO tools for those with a verified domain. **Meanwhile, Semrush offers seven days of full access to all of their toolkits for free.** As long as you cancel the plan, it defaults to a free limited account. I think it’s a great way for businesses to see if their toolkit is right before committing to a monthly subscription.\n\n#### Winner: Pricing\n[Ahrefs](https:\/\/ahrefs.com\/) is the cheaper option on the face of it. However, their pricing plan is slightly complicated, and some users spend more in total than they might with [Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/). In comparison, Semrush has a more transparent pricing plan. **I call this a tie as it is usage-dependent.**  \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)![ahrefs logo 250](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-logo-250.webp)\n## Overall Winner\nAfter giving both Ahrefs and Semrush a spin, **I feel the only slim advantage Ahrefs has over Semrush is that I find their platform slightly more user-friendly.** Their dashboard and other pages are set out in a way that my eye finds more simple to follow. However, many users also comment that they prefer Semrush for this reason, so this is all about personal preference.\n\n![Aahrefs dashboard screenshot.](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/ahrefs-dashboard-screenshot-jpg.jpg)\n\nAhrefs dashboard displays each project’s overview, where you can instantly see important changes in your website’s performance.\n\nInvesting in a reliable SEO platform like Semrush or Ahrefs can significantly improve your website’s performance and help you stay ahead of the competition. Ahrefs and Semrush are two of the best SEO tools currently available. **Choosing between the two depends on various factors that ultimately come down to your personal preference, budget, and business needs.**\n\n#### Overall Winner\nUltimately, the difference between Semrush and Ahrefs is that **[Semrush](https:\/\/www.werockyourweb.com\/go\/semrush\/) offers a more comprehensive SEO package.** Semrush pretty much provides everything Ahrefs does, but they have additional features on top of what Ahrefs offers that many users might find helpful. They also offer a free seven-day trial to see if it meets your needs and a clearer pricing structure if you subscribe. For these reasons, **I conclude that Semrush is the clear winner.**\n\n[Ahrefs](https:\/\/ahrefs.com\/) is an excellent tool that offers many features similar to Semrush. But overall, **I think Ahrefs has a fair way to go to compete fully with Semrush.** Although they are less expensive at first glance, this may not be true for users needing additional credits. Plus, their new credit-usage pricing structure has left a sour taste in the mouths of many of their customers.   \n![Semrush logo](https:\/\/www.werockyourweb.com\/wp-content\/uploads\/semrush-logo-250-png.webp)\n## Our SEO Expert’s Personal Experience\n> *I’ve been a daily user of Semrush for over ten years. While I don’t have personal experience with Ahrefs, I do see a lot of complaints online about slow response times and the feeling of being nickeled and dimed along the way with price increases. Semrush has all of the tools I need to efficiently oversee our SEO operation and I couldn’t imagine switching away from it. If I need help with a specific tool or feature, their support team is ready and willing to lend a hand.*\n> \n> – [Jeff Butler](https:\/\/www.werockyourweb.com\/author\/jeff-butler\/), SEO and Analytics expert, We Rock Your Web\n## What About Other SEO Tools?\nAhrefs and Semrush are reliable tools that can take your website to the next level. Although we have looked at the difference between Semrush and Ahrefs, other fantastic SEO providers have different features you might want to consider. Check out our [SEO tool showdown](https:\/\/www.werockyourweb.com\/best-seo-tools\/), where we compare the major SEO competitors.\n\n*Do you prefer Semrush or Ahrefs? Let us know which one and why in the [comments](https:\/\/www.werockyourweb.com\/ahrefs-vs-semrush\/#comments)\\!*\n\n## Why Trust We Rock Your Web?\nEmma constantly researches and reviews the latest online SEO tools, including Ahrefs and Semrush, and other tech, to help small businesses thrive in an ever-changing and challenging environment. As a freelance writer, she strives to create content that is helpful for her and her readers to improve their businesses. Emma works with a professional and experienced team to give her readers the best, most accurate, and most up-to-date information.","meta_canonical":null}

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Meta Title	Ahrefs vs Semrush: Which SEO Tool Will Get You Better Results? \| We Rock Your Web
Meta Description	Are you struggling to decide which SEO tool might improve your businesses performance? I review the difference between Semrush and Ahrefs.
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Boilerpipe Text	Having SEO tools at your fingertips can help you improve your search engine rankings and drive traffic to your website. Picking the right SEO tool for your needs can be tricky. I compare Ahrefs and Semrush, two hugely popular options. They are some of the best, but which is the best? Both can boost your site’s SEO capability, but a few differences might make one option better for you. I delve into their core differences and most important features and give them a quick spin to help you decide who wins the battle of Ahrefs vs Semrush. Visit Ahrefs Website \| Visit Semrush’s Website Table of Contents Keyword Research Backlink Analysis Competitor Analytics Keyword Rank Tracker Customer Support Pricing Overall Winner Our SEO Expert’s Personal Experience What About Other SEO Tools? Why Trust We Rock Your Web? Ahrefs Semrush Keyword Research Backlink Analysis Competitor Analytics Keyword Rank Tracker Customer Support Pricing Overall Winner Keyword Research Ahrefs’ keyword explorer determines the difficulty of ranking and tells you how many backlinks you need to rank on the first page. I like how it also allows you to arrange keyword ideas into groups. It also lets you ‘spy’ on a competitor’s site using an organic keywords report. However, their keyword suggestions do not have a relevancy score, and their PPC competitor research isn’t as strong as Semrush’s. Here’s a quick video showcasing Ahrefs keyword explorer. With Semrush’s keyword magic tool, you can enter a seed word or phrase and get up to two million keyword suggestions. After spending time with the keyword magic tool, I find it really useful that you can arrange and filter the keywords by search volume, keyword difficulty, CPC (cost-per-click) data, and competitive density. It also provides SERP (search engine results pages) analytics, which is beneficial for anyone looking to improve their technical SEO performance . The one negative of Semrush here is its keyword difficulty tool, as it’s not always as accurate as Ahrefs. Winner: Keyword Research Both Ahrefs and Semrush have outstanding keyword research tools. Although Semrush offers more keyword data overall, Ahrefs offers more specific analytics regarding some features. I determine this a tie based on your specific keyword research needs. Backlink Analysis Ahrefs offers a wide array of backlink analysis tools thanks to Ahrefs site explorer. These include tracking the amount of gained or lost backlinks, information on broken links, and referring domains. It’s helpful that you can also view sites linking to your competitors but not yours , offering insights into where you can promote your site. Ahrefs also allows you to spy on your competitor’s backlink strategies and identify valuable link-building opportunities for your website. Semrush offers all of this and more. They also provide you with a toxic score for each backlink and the owner’s email so you can request they remove the link. Semrush has an enormous backlink database, much more comprehensive than Ahrefs. Plus, they have a link-building tool to assist with outreach campaigns. I like that Semrush’s backlink analytics tool lets you easily see a competitor’s backlink details, where you can drill down on their organic traffic and referring domains with more detail. Semrush’s backlink analytics tool displays a competitor’s backlink details clearly with graphs, displays, and more. Winner: Backlink Analysis Although both Ahrefs and Semrush offer comprehensive backlink analysis, I find that Semrush is the clear winner for its additional backlink features. Competitor Analytics I appreciate Ahref’s site explorer, which is easy to use and allows you to research your competitors’ keyword ratings, backlinks, and overall competitors’ online strategies. When you upgrade to their premium plans, you can also see broken backlink opportunities, content gaps, and more. Seeing this and a competitor’s top-performing content can help you identify opportunities and improve your website’s performance. However, I think that Semrush pulls it out of the bag when it comes to competitor analytics. They have similar competitor analytics features as Ahrefs. But they also have many PPC features to help you maximize your Google Ads campaigns and how your competitors rank for various keywords and their organic competitors. For most businesses nowadays, good social media management is a huge part of their success. Semrush has a social media tracker to analyze your competitors’ social media activity so you can identify where you need to improve. Semrush displays how your competitors are ranking, along with their position. You can drill down to their organic search traffic, common keywords, and more. Winner: Competitor Analytics Ahrefs can certainly assist with your website’s success. But I think Semrush is the obvious winner when it comes to competitor analytics, as it offers a much deeper insight into your competitors’ performance. Keyword Rank Tracker Both Ahrefs and Semrush provide users with keyword rank tracking tools to help you monitor your SEO efforts effectively. With Ahrefs, you can easily track the performance of your target keywords, providing comprehensive data on keyword positions, search volumes, and trends over time. I find it useful that you can track the performance of your target keywords across different search engines. But for daily updates, you need the higher plans. Semrush also has a position-tracking feature, allowing you to monitor keyword rankings for organic and paid search results. You can drill down on organic keywords to see which words drive people to their site. Additionally, I like how you can set up customized alerts to stay informed about any significant changes in your keyword positions. With Semrush, you can assign a unique visibility trend to see how you perform in the rankings overall. Semrush offers users insight into organic keyword trends across several years, SERP features, and much more. Winner: Keyword Rank Tracker Both Ahrefs and Semrush offer valuable keyword rank tracker insights. But Semrush’s capabilities are slightly more advanced , helping you to stay ahead, which is why I deem them the winner. Customer Support Semrush and Ahrefs provide informational blogs, how-to video courses, and host regular webinars by their SEO experts to help users get the most out of their services. Ahrefs and Semrush’s Academy have an extensive selection of educational SEO tools. Plus, they both have a help center where customers can reach further support. The difference between them is that, when it comes to talking to an actual human rather than a bot, only Ahrefs ticks the box. Semrush’s team only offers email support, typically taking one working day to receive a reply. In comparison, Ahrefs offers email and a live chat option , which is great for users who like instant help. Winner: Customer Support If you like instant help, Ahrefs is the best option, thanks to their live chat facilities, which is why I deem Ahrefs the winner in this category. However, our SEO expert states that the Semrush team is always quick to help. Pricing First, let’s compare Ahrefs and Semrush in terms of pricing. I’ve grouped them side by side according to their similar plans for easier comparison. Ahrefs Lite Semrush Pro Ahrefs Standard Semrush Guru Ahrefs Advanced Semrush Business Monthly Price $89 $129.95 $179 $249.95 $319 $499.95 Projects 5 5 20 15 50 40 Tracked Keywords 750 500 2,000 1,500 5,000 5,000 Results Per Report 2,500 10,000 30,000 30,000 75,000 50,000 Both Ahref and Semrush offer an additional enterprise or custom plan for those looking for more than all of the above. These depend on your business needs, so comparing these higher plans isn’t easy. Ahrefs offers this plan from $899, whereas Semrush asks customers to contact them for a quote. On the face of it, it would appear that Ahrefs is the clear winner, offering plans at a much lower rate and more projects, keywords, and results per month. However, Ahrefs has recently converted to a usage-based system, making comparing their prices more challenging. Not only does this make it hard for customers to budget, but it has also caused a lot of controversy among their existing customer base, who are legacy users. Ahrefs’ new Lite Plan versus their original Legacy Lite plan, displaying how the new Lite Plan differs and what new users have gained and lost. Semrush has higher monthly rates. However, you get everything in the plan you pay for without having to consider additional basic usage rates. Of course, both Ahrefs and Semrush have additional add-ons available. But if you pay for the Semrush Pro plan, you get everything in that plan. Meanwhile, with Ahrefs Lite, you get everything in that plan as long as you stay within your credit usage. For example, the Ahrefs Lite plan comes with 500 credits. One credit is consumed whenever you open a report, apply filters, or request additional data. You are charged another credit if you reopen a report 31 minutes after initially opening it. Even the dashboard uses 1 credit per month, which I find bizarre. If you use up these credits before the month ends, you must purchase additional credits, which costs $31 for 500. Depending on the credits used, you could spend more monthly than you would with Semrush. It’s a shame that Ahrefs no longer offers a seven-day trial for $7. However, it does have a limited suite of free SEO tools for those with a verified domain. Meanwhile, Semrush offers seven days of full access to all of their toolkits for free. As long as you cancel the plan, it defaults to a free limited account. I think it’s a great way for businesses to see if their toolkit is right before committing to a monthly subscription. Winner: Pricing Ahrefs is the cheaper option on the face of it. However, their pricing plan is slightly complicated, and some users spend more in total than they might with Semrush . In comparison, Semrush has a more transparent pricing plan. I call this a tie as it is usage-dependent. Overall Winner After giving both Ahrefs and Semrush a spin, I feel the only slim advantage Ahrefs has over Semrush is that I find their platform slightly more user-friendly. Their dashboard and other pages are set out in a way that my eye finds more simple to follow. However, many users also comment that they prefer Semrush for this reason, so this is all about personal preference. Ahrefs dashboard displays each project’s overview, where you can instantly see important changes in your website’s performance. Investing in a reliable SEO platform like Semrush or Ahrefs can significantly improve your website’s performance and help you stay ahead of the competition. Ahrefs and Semrush are two of the best SEO tools currently available. Choosing between the two depends on various factors that ultimately come down to your personal preference, budget, and business needs. Overall Winner Ultimately, the difference between Semrush and Ahrefs is that Semrush offers a more comprehensive SEO package. Semrush pretty much provides everything Ahrefs does, but they have additional features on top of what Ahrefs offers that many users might find helpful. They also offer a free seven-day trial to see if it meets your needs and a clearer pricing structure if you subscribe. For these reasons, I conclude that Semrush is the clear winner. Ahrefs is an excellent tool that offers many features similar to Semrush. But overall, I think Ahrefs has a fair way to go to compete fully with Semrush. Although they are less expensive at first glance, this may not be true for users needing additional credits. Plus, their new credit-usage pricing structure has left a sour taste in the mouths of many of their customers. Our SEO Expert’s Personal Experience I’ve been a daily user of Semrush for over ten years. While I don’t have personal experience with Ahrefs, I do see a lot of complaints online about slow response times and the feeling of being nickeled and dimed along the way with price increases. Semrush has all of the tools I need to efficiently oversee our SEO operation and I couldn’t imagine switching away from it. If I need help with a specific tool or feature, their support team is ready and willing to lend a hand. – Jeff Butler , SEO and Analytics expert, We Rock Your Web What About Other SEO Tools? Ahrefs and Semrush are reliable tools that can take your website to the next level. Although we have looked at the difference between Semrush and Ahrefs, other fantastic SEO providers have different features you might want to consider. Check out our SEO tool showdown , where we compare the major SEO competitors. Do you prefer Semrush or Ahrefs? Let us know which one and why in the comments ! Why Trust We Rock Your Web? Emma constantly researches and reviews the latest online SEO tools, including Ahrefs and Semrush, and other tech, to help small businesses thrive in an ever-changing and challenging environment. As a freelance writer, she strives to create content that is helpful for her and her readers to improve their businesses. Emma works with a professional and experienced team to give her readers the best, most accurate, and most up-to-date information.
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[SEO](https://www.werockyourweb.com/category/seo/) # Ahrefs vs Semrush: Which SEO Tool Will Get You Better Results? [![Photo of Emma Braby](https://www.werockyourweb.com/wp-content/uploads/cropped-emma-braby-140x140.jpg)](https://www.werockyourweb.com/author/emma-braby/) [Emma Braby](https://www.werockyourweb.com/author/emma-braby/ "Emma Braby")April 9, 2024 [0](https://www.werockyourweb.com/ahrefs-vs-semrush/#respond) 8 minutes read [Facebook](https://www.facebook.com/sharer.php?u=https://www.werockyourweb.com/ahrefs-vs-semrush/ "Facebook") [X](https://x.com/intent/post?text=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&url=https://www.werockyourweb.com/ahrefs-vs-semrush/ "X") [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.werockyourweb.com/ahrefs-vs-semrush/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F "LinkedIn") [Pinterest](https://pinterest.com/pin/create/button/?url=https://www.werockyourweb.com/ahrefs-vs-semrush/&description=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&media=https://www.werockyourweb.com/wp-content/uploads/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg "Pinterest") [Reddit](https://reddit.com/submit?url=https://www.werockyourweb.com/ahrefs-vs-semrush/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F "Reddit") [Share via Email](mailto:?subject=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&body=https://www.werockyourweb.com/ahrefs-vs-semrush/ "Share via Email") [Print](https://www.werockyourweb.com/ahrefs-vs-semrush/ "Print") ![Close up of hands on a keyboard with overlay of SEO tools on top transparent.](https://www.werockyourweb.com/wp-content/uploads/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg) Having SEO tools at your fingertips can help you improve your search engine rankings and drive traffic to your website. Picking the right SEO tool for your needs can be tricky. I compare Ahrefs and Semrush, two hugely popular options. They are some of the best, but which is the best? Both can boost your site’s SEO capability, but a few differences might make one option better for you. I delve into their core differences and most important features and give them a quick spin to help you decide who wins the battle of Ahrefs vs Semrush. [Visit Ahrefs Website](https://ahrefs.com/) \\| [Visit Semrush’s Website](https://www.werockyourweb.com/go/semrush/) Table of Contents [Toggle](https://www.werockyourweb.com/ahrefs-vs-semrush/) - [Keyword Research](https://www.werockyourweb.com/ahrefs-vs-semrush/#keyword-research) - [Backlink Analysis](https://www.werockyourweb.com/ahrefs-vs-semrush/#backlink-analysis) - [Competitor Analytics](https://www.werockyourweb.com/ahrefs-vs-semrush/#competitor-analytics) - [Keyword Rank Tracker](https://www.werockyourweb.com/ahrefs-vs-semrush/#keyword-rank-tracker) - [Customer Support](https://www.werockyourweb.com/ahrefs-vs-semrush/#customer-support) - [Pricing](https://www.werockyourweb.com/ahrefs-vs-semrush/#pricing) - [Overall Winner](https://www.werockyourweb.com/ahrefs-vs-semrush/#overall-winner) - [Our SEO Expert’s Personal Experience](https://www.werockyourweb.com/ahrefs-vs-semrush/#our-seo-experts-personal-experience) - [What About Other SEO Tools?](https://www.werockyourweb.com/ahrefs-vs-semrush/#what-about-other-seo-tools) - [Why Trust We Rock Your Web?](https://www.werockyourweb.com/ahrefs-vs-semrush/#why-trust-we-rock-your-web) \| \| Ahrefs \| Semrush \| \|---\|---\|---\| \| [Keyword Research](https://www.werockyourweb.com/ahrefs-vs-semrush/#keyword-research) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Backlink Analysis](https://www.werockyourweb.com/ahrefs-vs-semrush/#backlink-analysis) \| \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Competitor Analytics](https://www.werockyourweb.com/ahrefs-vs-semrush/#competitor-analytics) \| \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Keyword Rank Tracker](https://www.werockyourweb.com/ahrefs-vs-semrush/#keyword-rank-tracker) \| \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Customer Support](https://www.werockyourweb.com/ahrefs-vs-semrush/#customer-support) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| \| [Pricing](https://www.werockyourweb.com/ahrefs-vs-semrush/#pricing) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Overall Winner](https://www.werockyourweb.com/ahrefs-vs-semrush/#overall-winner) \| \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| ## Keyword Research Ahrefs’ keyword explorer determines the difficulty of ranking and tells you how many backlinks you need to rank on the first page. I like how it also allows you to arrange keyword ideas into groups. It also lets you ‘spy’ on a competitor’s site using an organic keywords report. However, their keyword suggestions do not have a relevancy score, and their PPC competitor research isn’t as strong as Semrush’s. Here’s a quick video showcasing Ahrefs keyword explorer. With Semrush’s keyword magic tool, you can enter a seed word or phrase and get up to two million keyword suggestions. After spending time with the keyword magic tool, I find it really useful that you can arrange and filter the keywords by search volume, keyword difficulty, CPC (cost-per-click) data, and competitive density. It also provides SERP (search engine results pages) analytics, which is beneficial for anyone looking to improve their [technical SEO performance](https://www.werockyourweb.com/technical-seo-vs-content-seo/). The one negative of Semrush here is its keyword difficulty tool, as it’s not always as accurate as Ahrefs. #### Winner: Keyword Research Both Ahrefs and Semrush have outstanding keyword research tools. Although [Semrush](https://www.werockyourweb.com/go/semrush/) offers more keyword data overall, [Ahrefs](https://ahrefs.com/) offers more specific analytics regarding some features. I determine this a tie based on your specific keyword research needs. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp)![ahrefs logo 250](https://www.werockyourweb.com/wp-content/uploads/ahrefs-logo-250.webp) ## Backlink Analysis Ahrefs offers a wide array of [backlink analysis tools](https://www.werockyourweb.com/best-backlink-checker/) thanks to Ahrefs site explorer. These include tracking the amount of gained or lost backlinks, information on broken links, and referring domains. It’s helpful that you can also view sites linking to your competitors but not yours, offering insights into where you can promote your site. Ahrefs also allows you to spy on your competitor’s backlink strategies and identify valuable link-building opportunities for your website. Semrush offers all of this and more. They also provide you with a toxic score for each backlink and the owner’s email so you can request they remove the link. Semrush has an enormous backlink database, much more comprehensive than Ahrefs. Plus, they have a link-building tool to assist with outreach campaigns. I like that Semrush’s backlink analytics tool lets you easily see a competitor’s backlink details, where you can drill down on their organic traffic and referring domains with more detail. ![Semrush backlinks of amazon screenshot.](https://www.werockyourweb.com/wp-content/uploads/semrush-backlinks-of-amazon-screenshot-jpg.jpg) Semrush’s backlink analytics tool displays a competitor’s backlink details clearly with graphs, displays, and more. #### Winner: Backlink Analysis Although both [Ahrefs](https://ahrefs.com/) and [Semrush](https://www.werockyourweb.com/go/semrush/) offer comprehensive backlink analysis, I find that Semrush is the clear winner for its additional backlink features. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp) ## Competitor Analytics I appreciate Ahref’s site explorer, which is easy to use and allows you to research your competitors’ keyword ratings, backlinks, and overall competitors’ online strategies. When you upgrade to their premium plans, you can also see broken backlink opportunities, content gaps, and more. Seeing this and a competitor’s top-performing content can help you identify opportunities and improve your website’s performance. However, I think that Semrush pulls it out of the bag when it comes to competitor analytics. They have similar competitor analytics features as Ahrefs. But they also have many PPC features to help you maximize your Google Ads campaigns and how your competitors rank for various keywords and their organic competitors. For most businesses nowadays, good [social media management](https://www.werockyourweb.com/best-social-media-management-tools/) is a huge part of their success. Semrush has a social media tracker to analyze your competitors’ social media activity so you can identify where you need to improve. ![Semrush competitors of amazon screenshot.](https://www.werockyourweb.com/wp-content/uploads/semrush-competitors-of-amazon-screenshot-jpg.jpg) Semrush displays how your competitors are ranking, along with their position. You can drill down to their organic search traffic, common keywords, and more. #### Winner: Competitor Analytics [Ahrefs](https://ahrefs.com/) can certainly assist with your website’s success. But I think [Semrush](https://www.werockyourweb.com/go/semrush/) is the obvious winner when it comes to competitor analytics, as it offers a much deeper insight into your competitors’ performance. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp) ## Keyword Rank Tracker Both Ahrefs and Semrush provide users with [keyword rank tracking tools](https://www.werockyourweb.com/keyword-search-trends-tools/) to help you monitor your SEO efforts effectively. With Ahrefs, you can easily track the performance of your target keywords, providing comprehensive data on keyword positions, search volumes, and trends over time. I find it useful that you can track the performance of your target keywords across different search engines. But for daily updates, you need the higher plans. Semrush also has a position-tracking feature, allowing you to monitor keyword rankings for organic and paid search results. You can drill down on organic keywords to see which words drive people to their site. Additionally, I like how you can set up customized alerts to stay informed about any significant changes in your keyword positions. With Semrush, you can assign a unique visibility trend to see how you perform in the rankings overall. ![Semrush keywords for amazon screenshot.](https://www.werockyourweb.com/wp-content/uploads/semrush-keywords-for-amazon-screenshot-jpg.jpg) Semrush offers users insight into organic keyword trends across several years, SERP features, and much more. #### Winner: Keyword Rank Tracker Both [Ahrefs](https://ahrefs.com/) and [Semrush](https://www.werockyourweb.com/go/semrush/) offer valuable keyword rank tracker insights. But Semrush’s capabilities are slightly more advanced, helping you to stay ahead, which is why I deem them the winner. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp) ## Customer Support Semrush and Ahrefs provide informational blogs, how-to video courses, and host regular webinars by their SEO experts to help users get the most out of their services. Ahrefs and Semrush’s Academy have an extensive selection of educational SEO tools. Plus, they both have a help center where customers can reach further support. The difference between them is that, when it comes to talking to an actual human rather than a bot, only Ahrefs ticks the box. Semrush’s team only offers email support, typically taking one working day to receive a reply. In comparison, Ahrefs offers email and a live chat option, which is great for users who like instant help. #### Winner: Customer Support If you like instant help, [Ahrefs](https://ahrefs.com/) is the best option, thanks to their live chat facilities, which is why I deem Ahrefs the winner in this category. However, our SEO expert states that the [Semrush](https://www.werockyourweb.com/go/semrush/) team is always quick to help. ![ahrefs logo 250](https://www.werockyourweb.com/wp-content/uploads/ahrefs-logo-250.webp) ## Pricing First, let’s compare Ahrefs and Semrush in terms of pricing. I’ve grouped them side by side according to their similar plans for easier comparison. \| \| Ahrefs Lite \| Semrush Pro \| Ahrefs Standard \| Semrush Guru \| Ahrefs Advanced \| Semrush Business \| \|---\|---\|---\|---\|---\|---\|---\| \| Monthly Price \| \$89 \| \$129.95 \| \$179 \| \$249.95 \| \$319 \| \$499.95 \| \| Projects \| 5 \| 5 \| 20 \| 15 \| 50 \| 40 \| \| Tracked Keywords \| 750 \| 500 \| 2,000 \| 1,500 \| 5,000 \| 5,000 \| \| Results Per Report \| 2,500 \| 10,000 \| 30,000 \| 30,000 \| 75,000 \| 50,000 \| Both Ahref and Semrush offer an additional enterprise or custom plan for those looking for more than all of the above. These depend on your business needs, so comparing these higher plans isn’t easy. Ahrefs offers this plan from \$899, whereas Semrush asks customers to contact them for a quote. On the face of it, it would appear that Ahrefs is the clear winner, offering plans at a much lower rate and more projects, keywords, and results per month. However, Ahrefs has recently converted to a usage-based system, making comparing their prices more challenging. Not only does this make it hard for customers to budget, but it has also caused a lot of controversy among their existing customer base, who are legacy users. ![ahrefs plan comparison new lite vs legacy lite.](https://www.werockyourweb.com/wp-content/uploads/ahrefs-plan-comparison-new-lite-vs-legacy-lite-png.png) Ahrefs’ new Lite Plan versus their original Legacy Lite plan, displaying how the new Lite Plan differs and what new users have gained and lost. Semrush has higher monthly rates. However, you get everything in the plan you pay for without having to consider additional basic usage rates. Of course, both Ahrefs and Semrush have additional add-ons available. But if you pay for the Semrush Pro plan, you get everything in that plan. Meanwhile, with Ahrefs Lite, you get everything in that plan as long as you stay within your credit usage. For example, the Ahrefs Lite plan comes with 500 credits. One credit is consumed whenever you open a report, apply filters, or request additional data. You are charged another credit if you reopen a report 31 minutes after initially opening it. Even the dashboard uses 1 credit per month, which I find bizarre. If you use up these credits before the month ends, you must purchase additional credits, which costs \$31 for 500. Depending on the credits used, you could spend more monthly than you would with Semrush. It’s a shame that Ahrefs no longer offers a seven-day trial for \$7. However, it does have a limited suite of free SEO tools for those with a verified domain. Meanwhile, Semrush offers seven days of full access to all of their toolkits for free. As long as you cancel the plan, it defaults to a free limited account. I think it’s a great way for businesses to see if their toolkit is right before committing to a monthly subscription. #### Winner: Pricing [Ahrefs](https://ahrefs.com/) is the cheaper option on the face of it. However, their pricing plan is slightly complicated, and some users spend more in total than they might with [Semrush](https://www.werockyourweb.com/go/semrush/). In comparison, Semrush has a more transparent pricing plan. I call this a tie as it is usage-dependent. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp)![ahrefs logo 250](https://www.werockyourweb.com/wp-content/uploads/ahrefs-logo-250.webp) ## Overall Winner After giving both Ahrefs and Semrush a spin, I feel the only slim advantage Ahrefs has over Semrush is that I find their platform slightly more user-friendly. Their dashboard and other pages are set out in a way that my eye finds more simple to follow. However, many users also comment that they prefer Semrush for this reason, so this is all about personal preference. ![Aahrefs dashboard screenshot.](https://www.werockyourweb.com/wp-content/uploads/ahrefs-dashboard-screenshot-jpg.jpg) Ahrefs dashboard displays each project’s overview, where you can instantly see important changes in your website’s performance. Investing in a reliable SEO platform like Semrush or Ahrefs can significantly improve your website’s performance and help you stay ahead of the competition. Ahrefs and Semrush are two of the best SEO tools currently available. Choosing between the two depends on various factors that ultimately come down to your personal preference, budget, and business needs. #### Overall Winner Ultimately, the difference between Semrush and Ahrefs is that [Semrush](https://www.werockyourweb.com/go/semrush/) offers a more comprehensive SEO package. Semrush pretty much provides everything Ahrefs does, but they have additional features on top of what Ahrefs offers that many users might find helpful. They also offer a free seven-day trial to see if it meets your needs and a clearer pricing structure if you subscribe. For these reasons, I conclude that Semrush is the clear winner. [Ahrefs](https://ahrefs.com/) is an excellent tool that offers many features similar to Semrush. But overall, I think Ahrefs has a fair way to go to compete fully with Semrush. Although they are less expensive at first glance, this may not be true for users needing additional credits. Plus, their new credit-usage pricing structure has left a sour taste in the mouths of many of their customers. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp) ## Our SEO Expert’s Personal Experience > I’ve been a daily user of Semrush for over ten years. While I don’t have personal experience with Ahrefs, I do see a lot of complaints online about slow response times and the feeling of being nickeled and dimed along the way with price increases. Semrush has all of the tools I need to efficiently oversee our SEO operation and I couldn’t imagine switching away from it. If I need help with a specific tool or feature, their support team is ready and willing to lend a hand. > > – [Jeff Butler](https://www.werockyourweb.com/author/jeff-butler/), SEO and Analytics expert, We Rock Your Web ## What About Other SEO Tools? Ahrefs and Semrush are reliable tools that can take your website to the next level. Although we have looked at the difference between Semrush and Ahrefs, other fantastic SEO providers have different features you might want to consider. Check out our [SEO tool showdown](https://www.werockyourweb.com/best-seo-tools/), where we compare the major SEO competitors. Do you prefer Semrush or Ahrefs? Let us know which one and why in the [comments](https://www.werockyourweb.com/ahrefs-vs-semrush/#comments)\! ## Why Trust We Rock Your Web? Emma constantly researches and reviews the latest online SEO tools, including Ahrefs and Semrush, and other tech, to help small businesses thrive in an ever-changing and challenging environment. As a freelance writer, she strives to create content that is helpful for her and her readers to improve their businesses. Emma works with a professional and experienced team to give her readers the best, most accurate, and most up-to-date information. [![Photo of Emma Braby](https://www.werockyourweb.com/wp-content/uploads/cropped-emma-braby-140x140.jpg)](https://www.werockyourweb.com/author/emma-braby/) [Emma Braby](https://www.werockyourweb.com/author/emma-braby/ "Emma Braby")April 9, 2024 [0](https://www.werockyourweb.com/ahrefs-vs-semrush/#respond) 8 minutes read [Facebook](https://www.facebook.com/sharer.php?u=https://www.werockyourweb.com/ahrefs-vs-semrush/ "Facebook") [X](https://x.com/intent/post?text=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&url=https://www.werockyourweb.com/ahrefs-vs-semrush/ "X") [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.werockyourweb.com/ahrefs-vs-semrush/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F "LinkedIn") [Pinterest](https://pinterest.com/pin/create/button/?url=https://www.werockyourweb.com/ahrefs-vs-semrush/&description=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&media=https://www.werockyourweb.com/wp-content/uploads/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg "Pinterest") [Reddit](https://reddit.com/submit?url=https://www.werockyourweb.com/ahrefs-vs-semrush/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F "Reddit") [Share via Email](mailto:?subject=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&body=https://www.werockyourweb.com/ahrefs-vs-semrush/ "Share via Email") [Print](https://www.werockyourweb.com/ahrefs-vs-semrush/ "Print") [Facebook](https://www.facebook.com/sharer.php?u=https://www.werockyourweb.com/ahrefs-vs-semrush/ "Facebook") [X](https://x.com/intent/post?text=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&url=https://www.werockyourweb.com/ahrefs-vs-semrush/ "X") [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.werockyourweb.com/ahrefs-vs-semrush/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F "LinkedIn") [Pinterest](https://pinterest.com/pin/create/button/?url=https://www.werockyourweb.com/ahrefs-vs-semrush/&description=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&media=https://www.werockyourweb.com/wp-content/uploads/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg "Pinterest") [Reddit](https://reddit.com/submit?url=https://www.werockyourweb.com/ahrefs-vs-semrush/&title=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F "Reddit") [Share via Email](mailto:?subject=Ahrefs%20vs%20Semrush%3A%20Which%20SEO%20Tool%20Will%20Get%20You%20Better%20Results%3F&body=https://www.werockyourweb.com/ahrefs-vs-semrush/ "Share via Email") [Print](https://www.werockyourweb.com/ahrefs-vs-semrush/ "Print") [![Photo of Emma Braby](https://www.werockyourweb.com/wp-content/uploads/cropped-emma-braby-180x180.jpg)](https://www.werockyourweb.com/author/emma-braby/) ### [Emma Braby](https://www.werockyourweb.com/author/emma-braby/) Emma has been a freelance writer for over seven years and has written for many media outlets on various topics. Emma spent several years traveling Europe while working for a wealth management company managing her client’s portfolios. Before becoming a freelance writer, she graduated with a BA in Criminology and became a Police Officer in the U.K. for almost a decade. She enjoys researching and writing about business, online safety, and other hard-to-understand topics. She likes to help her readers navigate the latest technology and other online tools to help them and their businesses flourish. When she is not writing, she enjoys exploring nature with her toddler and two rescue dogs, crafting, and traveling. ### Related Articles [![Man holding tablet with SEO on screen](https://www.werockyourweb.com/wp-content/uploads/man-holding-tablet-with-seo-on-screen-jpg.jpg)](https://www.werockyourweb.com/best-seo-tools/) ### [Best SEO Tools 2025: Which Is The Best SEO Tool To Boost Your Online Presence & Success?](https://www.werockyourweb.com/best-seo-tools/) June 3, 2024 [![Search magnifying glass on a keyboard.](https://www.werockyourweb.com/wp-content/uploads/search-magnifying-glass-on-a-keyboard-jpg.jpg)](https://www.werockyourweb.com/best-seo-audit-tool/) ### [Best SEO Audit Tool: Which Is The Best Tool To Optimize Your Website’s Performance?](https://www.werockyourweb.com/best-seo-audit-tool/) May 22, 2024 [![A man using Ahrefs on laptop screen.](https://www.werockyourweb.com/wp-content/uploads/man-using-ahrefs-on-laptop-screen-jpg.jpg)](https://www.werockyourweb.com/ahrefs-review/) ### [Ahrefs Review: What Did I Think Of This Much-Hyped SEO Platform?](https://www.werockyourweb.com/ahrefs-review/) March 26, 2024 [![semrush review jpg](https://www.werockyourweb.com/wp-content/uploads/semrush-review-jpg.webp)](https://www.werockyourweb.com/semrush-review/) ### [Semrush Review: Pricing, Keyword Research, Competitor Analysis, Site Audit & More](https://www.werockyourweb.com/semrush-review/) March 20, 2024 Subscribe 0 Comments Newest Oldest Most voted Inline Feedbacks View all comments Load More Comments All Content © 2026 Cover Story Media®, Inc. 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Readable Markdown	![Close up of hands on a keyboard with overlay of SEO tools on top transparent.](https://www.werockyourweb.com/wp-content/uploads/close-up-of-hands-on-a-keyboard-with-overlay-of-seo-tools-on-top-transparent-jpg.jpg) Having SEO tools at your fingertips can help you improve your search engine rankings and drive traffic to your website. Picking the right SEO tool for your needs can be tricky. I compare Ahrefs and Semrush, two hugely popular options. They are some of the best, but which is the best? Both can boost your site’s SEO capability, but a few differences might make one option better for you. I delve into their core differences and most important features and give them a quick spin to help you decide who wins the battle of Ahrefs vs Semrush. [Visit Ahrefs Website](https://ahrefs.com/) \\| [Visit Semrush’s Website](https://www.werockyourweb.com/go/semrush/) Table of Contents - [Keyword Research](https://www.werockyourweb.com/ahrefs-vs-semrush/#keyword-research) - [Backlink Analysis](https://www.werockyourweb.com/ahrefs-vs-semrush/#backlink-analysis) - [Competitor Analytics](https://www.werockyourweb.com/ahrefs-vs-semrush/#competitor-analytics) - [Keyword Rank Tracker](https://www.werockyourweb.com/ahrefs-vs-semrush/#keyword-rank-tracker) - [Customer Support](https://www.werockyourweb.com/ahrefs-vs-semrush/#customer-support) - [Pricing](https://www.werockyourweb.com/ahrefs-vs-semrush/#pricing) - [Overall Winner](https://www.werockyourweb.com/ahrefs-vs-semrush/#overall-winner) - [Our SEO Expert’s Personal Experience](https://www.werockyourweb.com/ahrefs-vs-semrush/#our-seo-experts-personal-experience) - [What About Other SEO Tools?](https://www.werockyourweb.com/ahrefs-vs-semrush/#what-about-other-seo-tools) - [Why Trust We Rock Your Web?](https://www.werockyourweb.com/ahrefs-vs-semrush/#why-trust-we-rock-your-web) \| \| Ahrefs \| Semrush \| \|---\|---\|---\| \| [Keyword Research](https://www.werockyourweb.com/ahrefs-vs-semrush/#keyword-research) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Backlink Analysis](https://www.werockyourweb.com/ahrefs-vs-semrush/#backlink-analysis) \| \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Competitor Analytics](https://www.werockyourweb.com/ahrefs-vs-semrush/#competitor-analytics) \| \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Keyword Rank Tracker](https://www.werockyourweb.com/ahrefs-vs-semrush/#keyword-rank-tracker) \| \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Customer Support](https://www.werockyourweb.com/ahrefs-vs-semrush/#customer-support) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| \| [Pricing](https://www.werockyourweb.com/ahrefs-vs-semrush/#pricing) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| \| [Overall Winner](https://www.werockyourweb.com/ahrefs-vs-semrush/#overall-winner) \| \| ![Blue checkmark](https://www.werockyourweb.com/wp-content/uploads/checkmark-wryw.png.webp) \| ## Keyword Research Ahrefs’ keyword explorer determines the difficulty of ranking and tells you how many backlinks you need to rank on the first page. I like how it also allows you to arrange keyword ideas into groups. It also lets you ‘spy’ on a competitor’s site using an organic keywords report. However, their keyword suggestions do not have a relevancy score, and their PPC competitor research isn’t as strong as Semrush’s. Here’s a quick video showcasing Ahrefs keyword explorer. With Semrush’s keyword magic tool, you can enter a seed word or phrase and get up to two million keyword suggestions. After spending time with the keyword magic tool, I find it really useful that you can arrange and filter the keywords by search volume, keyword difficulty, CPC (cost-per-click) data, and competitive density. It also provides SERP (search engine results pages) analytics, which is beneficial for anyone looking to improve their [technical SEO performance](https://www.werockyourweb.com/technical-seo-vs-content-seo/). The one negative of Semrush here is its keyword difficulty tool, as it’s not always as accurate as Ahrefs. #### Winner: Keyword Research Both Ahrefs and Semrush have outstanding keyword research tools. Although [Semrush](https://www.werockyourweb.com/go/semrush/) offers more keyword data overall, [Ahrefs](https://ahrefs.com/) offers more specific analytics regarding some features. I determine this a tie based on your specific keyword research needs. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp)![ahrefs logo 250](https://www.werockyourweb.com/wp-content/uploads/ahrefs-logo-250.webp) ## Backlink Analysis Ahrefs offers a wide array of [backlink analysis tools](https://www.werockyourweb.com/best-backlink-checker/) thanks to Ahrefs site explorer. These include tracking the amount of gained or lost backlinks, information on broken links, and referring domains. It’s helpful that you can also view sites linking to your competitors but not yours, offering insights into where you can promote your site. Ahrefs also allows you to spy on your competitor’s backlink strategies and identify valuable link-building opportunities for your website. Semrush offers all of this and more. They also provide you with a toxic score for each backlink and the owner’s email so you can request they remove the link. Semrush has an enormous backlink database, much more comprehensive than Ahrefs. Plus, they have a link-building tool to assist with outreach campaigns. I like that Semrush’s backlink analytics tool lets you easily see a competitor’s backlink details, where you can drill down on their organic traffic and referring domains with more detail. ![Semrush backlinks of amazon screenshot.](https://www.werockyourweb.com/wp-content/uploads/semrush-backlinks-of-amazon-screenshot-jpg.jpg) Semrush’s backlink analytics tool displays a competitor’s backlink details clearly with graphs, displays, and more. #### Winner: Backlink Analysis Although both [Ahrefs](https://ahrefs.com/) and [Semrush](https://www.werockyourweb.com/go/semrush/) offer comprehensive backlink analysis, I find that Semrush is the clear winner for its additional backlink features. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp) ## Competitor Analytics I appreciate Ahref’s site explorer, which is easy to use and allows you to research your competitors’ keyword ratings, backlinks, and overall competitors’ online strategies. When you upgrade to their premium plans, you can also see broken backlink opportunities, content gaps, and more. Seeing this and a competitor’s top-performing content can help you identify opportunities and improve your website’s performance. However, I think that Semrush pulls it out of the bag when it comes to competitor analytics. They have similar competitor analytics features as Ahrefs. But they also have many PPC features to help you maximize your Google Ads campaigns and how your competitors rank for various keywords and their organic competitors. For most businesses nowadays, good [social media management](https://www.werockyourweb.com/best-social-media-management-tools/) is a huge part of their success. Semrush has a social media tracker to analyze your competitors’ social media activity so you can identify where you need to improve. ![Semrush competitors of amazon screenshot.](https://www.werockyourweb.com/wp-content/uploads/semrush-competitors-of-amazon-screenshot-jpg.jpg) Semrush displays how your competitors are ranking, along with their position. You can drill down to their organic search traffic, common keywords, and more. #### Winner: Competitor Analytics [Ahrefs](https://ahrefs.com/) can certainly assist with your website’s success. But I think [Semrush](https://www.werockyourweb.com/go/semrush/) is the obvious winner when it comes to competitor analytics, as it offers a much deeper insight into your competitors’ performance. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp) ## Keyword Rank Tracker Both Ahrefs and Semrush provide users with [keyword rank tracking tools](https://www.werockyourweb.com/keyword-search-trends-tools/) to help you monitor your SEO efforts effectively. With Ahrefs, you can easily track the performance of your target keywords, providing comprehensive data on keyword positions, search volumes, and trends over time. I find it useful that you can track the performance of your target keywords across different search engines. But for daily updates, you need the higher plans. Semrush also has a position-tracking feature, allowing you to monitor keyword rankings for organic and paid search results. You can drill down on organic keywords to see which words drive people to their site. Additionally, I like how you can set up customized alerts to stay informed about any significant changes in your keyword positions. With Semrush, you can assign a unique visibility trend to see how you perform in the rankings overall. ![Semrush keywords for amazon screenshot.](https://www.werockyourweb.com/wp-content/uploads/semrush-keywords-for-amazon-screenshot-jpg.jpg) Semrush offers users insight into organic keyword trends across several years, SERP features, and much more. #### Winner: Keyword Rank Tracker Both [Ahrefs](https://ahrefs.com/) and [Semrush](https://www.werockyourweb.com/go/semrush/) offer valuable keyword rank tracker insights. But Semrush’s capabilities are slightly more advanced, helping you to stay ahead, which is why I deem them the winner. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp) ## Customer Support Semrush and Ahrefs provide informational blogs, how-to video courses, and host regular webinars by their SEO experts to help users get the most out of their services. Ahrefs and Semrush’s Academy have an extensive selection of educational SEO tools. Plus, they both have a help center where customers can reach further support. The difference between them is that, when it comes to talking to an actual human rather than a bot, only Ahrefs ticks the box. Semrush’s team only offers email support, typically taking one working day to receive a reply. In comparison, Ahrefs offers email and a live chat option, which is great for users who like instant help. #### Winner: Customer Support If you like instant help, [Ahrefs](https://ahrefs.com/) is the best option, thanks to their live chat facilities, which is why I deem Ahrefs the winner in this category. However, our SEO expert states that the [Semrush](https://www.werockyourweb.com/go/semrush/) team is always quick to help. ![ahrefs logo 250](https://www.werockyourweb.com/wp-content/uploads/ahrefs-logo-250.webp) ## Pricing First, let’s compare Ahrefs and Semrush in terms of pricing. I’ve grouped them side by side according to their similar plans for easier comparison. \| \| Ahrefs Lite \| Semrush Pro \| Ahrefs Standard \| Semrush Guru \| Ahrefs Advanced \| Semrush Business \| \|---\|---\|---\|---\|---\|---\|---\| \| Monthly Price \| \$89 \| \$129.95 \| \$179 \| \$249.95 \| \$319 \| \$499.95 \| \| Projects \| 5 \| 5 \| 20 \| 15 \| 50 \| 40 \| \| Tracked Keywords \| 750 \| 500 \| 2,000 \| 1,500 \| 5,000 \| 5,000 \| \| Results Per Report \| 2,500 \| 10,000 \| 30,000 \| 30,000 \| 75,000 \| 50,000 \| Both Ahref and Semrush offer an additional enterprise or custom plan for those looking for more than all of the above. These depend on your business needs, so comparing these higher plans isn’t easy. Ahrefs offers this plan from \$899, whereas Semrush asks customers to contact them for a quote. On the face of it, it would appear that Ahrefs is the clear winner, offering plans at a much lower rate and more projects, keywords, and results per month. However, Ahrefs has recently converted to a usage-based system, making comparing their prices more challenging. Not only does this make it hard for customers to budget, but it has also caused a lot of controversy among their existing customer base, who are legacy users. ![ahrefs plan comparison new lite vs legacy lite.](https://www.werockyourweb.com/wp-content/uploads/ahrefs-plan-comparison-new-lite-vs-legacy-lite-png.png) Ahrefs’ new Lite Plan versus their original Legacy Lite plan, displaying how the new Lite Plan differs and what new users have gained and lost. Semrush has higher monthly rates. However, you get everything in the plan you pay for without having to consider additional basic usage rates. Of course, both Ahrefs and Semrush have additional add-ons available. But if you pay for the Semrush Pro plan, you get everything in that plan. Meanwhile, with Ahrefs Lite, you get everything in that plan as long as you stay within your credit usage. For example, the Ahrefs Lite plan comes with 500 credits. One credit is consumed whenever you open a report, apply filters, or request additional data. You are charged another credit if you reopen a report 31 minutes after initially opening it. Even the dashboard uses 1 credit per month, which I find bizarre. If you use up these credits before the month ends, you must purchase additional credits, which costs \$31 for 500. Depending on the credits used, you could spend more monthly than you would with Semrush. It’s a shame that Ahrefs no longer offers a seven-day trial for \$7. However, it does have a limited suite of free SEO tools for those with a verified domain. Meanwhile, Semrush offers seven days of full access to all of their toolkits for free. As long as you cancel the plan, it defaults to a free limited account. I think it’s a great way for businesses to see if their toolkit is right before committing to a monthly subscription. #### Winner: Pricing [Ahrefs](https://ahrefs.com/) is the cheaper option on the face of it. However, their pricing plan is slightly complicated, and some users spend more in total than they might with [Semrush](https://www.werockyourweb.com/go/semrush/). In comparison, Semrush has a more transparent pricing plan. I call this a tie as it is usage-dependent. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp)![ahrefs logo 250](https://www.werockyourweb.com/wp-content/uploads/ahrefs-logo-250.webp) ## Overall Winner After giving both Ahrefs and Semrush a spin, I feel the only slim advantage Ahrefs has over Semrush is that I find their platform slightly more user-friendly. Their dashboard and other pages are set out in a way that my eye finds more simple to follow. However, many users also comment that they prefer Semrush for this reason, so this is all about personal preference. ![Aahrefs dashboard screenshot.](https://www.werockyourweb.com/wp-content/uploads/ahrefs-dashboard-screenshot-jpg.jpg) Ahrefs dashboard displays each project’s overview, where you can instantly see important changes in your website’s performance. Investing in a reliable SEO platform like Semrush or Ahrefs can significantly improve your website’s performance and help you stay ahead of the competition. Ahrefs and Semrush are two of the best SEO tools currently available. Choosing between the two depends on various factors that ultimately come down to your personal preference, budget, and business needs. #### Overall Winner Ultimately, the difference between Semrush and Ahrefs is that [Semrush](https://www.werockyourweb.com/go/semrush/) offers a more comprehensive SEO package. Semrush pretty much provides everything Ahrefs does, but they have additional features on top of what Ahrefs offers that many users might find helpful. They also offer a free seven-day trial to see if it meets your needs and a clearer pricing structure if you subscribe. For these reasons, I conclude that Semrush is the clear winner. [Ahrefs](https://ahrefs.com/) is an excellent tool that offers many features similar to Semrush. But overall, I think Ahrefs has a fair way to go to compete fully with Semrush. Although they are less expensive at first glance, this may not be true for users needing additional credits. Plus, their new credit-usage pricing structure has left a sour taste in the mouths of many of their customers. ![Semrush logo](https://www.werockyourweb.com/wp-content/uploads/semrush-logo-250-png.webp) ## Our SEO Expert’s Personal Experience > I’ve been a daily user of Semrush for over ten years. While I don’t have personal experience with Ahrefs, I do see a lot of complaints online about slow response times and the feeling of being nickeled and dimed along the way with price increases. Semrush has all of the tools I need to efficiently oversee our SEO operation and I couldn’t imagine switching away from it. If I need help with a specific tool or feature, their support team is ready and willing to lend a hand. > > – [Jeff Butler](https://www.werockyourweb.com/author/jeff-butler/), SEO and Analytics expert, We Rock Your Web ## What About Other SEO Tools? Ahrefs and Semrush are reliable tools that can take your website to the next level. Although we have looked at the difference between Semrush and Ahrefs, other fantastic SEO providers have different features you might want to consider. Check out our [SEO tool showdown](https://www.werockyourweb.com/best-seo-tools/), where we compare the major SEO competitors. Do you prefer Semrush or Ahrefs? Let us know which one and why in the [comments](https://www.werockyourweb.com/ahrefs-vs-semrush/#comments)\! ## Why Trust We Rock Your Web? Emma constantly researches and reviews the latest online SEO tools, including Ahrefs and Semrush, and other tech, to help small businesses thrive in an ever-changing and challenging environment. As a freelance writer, she strives to create content that is helpful for her and her readers to improve their businesses. Emma works with a professional and experienced team to give her readers the best, most accurate, and most up-to-date information.
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