🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 107 (from laksa040)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa107.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical, ml_categories_json AS ml_categories_json, ml_types_json AS ml_types_json, ml_intent_types_json AS ml_intent_types_json, meta_language AS meta_language, attrs_author AS attrs_author, ifNull(toUnixTimestamp(attrs_publish_time), 0) AS attrs_publish_time, ifNull(toUnixTimestamp(attrs_original_publish_time), 0) AS attrs_original_publish_time, ifNull(attrs_is_republished, 0) AS attrs_is_republished, ifNull(attrs_nr_words, 0) AS attrs_nr_words, ifNull(attrs_boilerpipe_nr_words, 0) AS attrs_boilerpipe_nr_words, ifNull(body_ext_links_number, 0) AS body_ext_links_number, ifNull(body_int_links_number, 0) AS body_int_links_number, ifNull(meta_nofollow, 0) AS meta_nofollow, ifNull(meta_noarchive, 0) AS meta_noarchive, ifNull(props_was_rendered, 0) AS props_was_rendered, ifNull(src_redirect, \'\') AS src_redirect, ifNull(download_time_msec, 0) AS download_time_msec, ifNull(download_ttfb_msec, 0) AS download_ttfb_msec, ifNull(download_size, 0) AS download_size FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.vogue.com/fashion-shows/designer/burberry-prorsum\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.vogue.com/fashion-shows/designer/burberry-prorsum\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.vogue.com\/fashion-shows\/designer\/burberry-prorsum","crawl_time":1776944427,"first_indexed_time":1504826487,"http_code":200,"src_unparsed":"com,vogue!www,\/fashion-shows\/designer\/burberry-prorsum s443","src_root_hash":"10319582172195527707","history_drop_reason":null,"meta_title":"Burberry News, Collections, Fashion Shows, Fashion Week Reviews, and More | Vogue","meta_descriptions":["Your source for the latest Burberry news, updates, collections, fashion show reviews, photos, and videos from Vogue."],"attrs_boilerpipe_text":"The name Burberry may evoke tradition and timeless standards of quality, but the company has been a real force for innovation since its founding. In 1856, young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England. He made his name by inventing gabardine, a waterproof, tightly woven cotton inspired by the loose linen smocks worn by English shepherds and farmers.Lightweight, breathable, and highly durable, the material was nothing short of revolutionary. And by the early 1900s, business was booming in the Burberry emporium on London’s Haymarket street. The firm gained prestige by outfitting high-profile Antarctic explorers, aviators, and mountaineers. And, in addition to kitting out more humble seekers of adventure—golfers, skiers, horsemen—it soon got into the business of fine everyday outerwear, too.But Burberry’s best known, and still greatest, claim to fame is, of course, the trenchcoat. Devised for British troops fighting in World War I, it was fitted with epaulets and D-rings for grenades. Later, the double-breasted weather-beater was adapted for civilian wear, gussied up with storm flaps and lined with the signature Burberry check.In the late ’90s, Rose Marie Bravo came on board as CEO. The Bronx-born dynamo swept the cobwebs out of the by then slightly musty old house and began laying the foundation for a modern luxury brand. At the dawn of the millennium, the newly revamped Burberry competed with the likes of\nGucci\nand\nLouis Vuitton\nin satiating the public’s appetite for logos and status symbols.\nChristopher Bailey\nwas brought in in 2001 as design director; he reined in the runaway pattern, and by 2010 it featured prominently on less than 10 percent of products. Bailey turned what was essentially still an outerwear and accessories company into an industry favorite. Season after season, the label’s archives provided a launch pad from which he took a flying leap into a very modern present. Relocating its shows to its home country in 2009 from Milan, where it had shown for years, Burberry made\nLondon Fashion Week\nan essential part of the fashion calendar. Bailey exited the house in early 2018 to spend more time with his husband and two young children. Riccardo Tisci, who gave street wear runway legitimacy and designed red carpet-ready couture at Givenchy, held the reins at the brand for nearly five years. In 2022, Daniel Lee, formerly of Bottega Veneta, was installed as Chief Creative Officer. ","attrs_markdown":"[Skip to main content](https:\/\/www.vogue.com\/fashion-shows\/designer\/burberry-prorsum#main-content)\n\n[![Vogue Runway](https:\/\/www.vogue.com\/verso\/static\/vogue-global\/assets\/logo-runway.svg)![Vogue Runway](https:\/\/www.vogue.com\/verso\/static\/vogue-global\/assets\/logo-runway.svg)](https:\/\/www.vogue.com\/fashion-shows)\n\n- [Image Archive](https:\/\/www.vogue.com\/fashion-shows\/image-archive)\n- [Latest Shows](https:\/\/www.vogue.com\/fashion-shows\/latest-shows)\n- [Seasons](https:\/\/www.vogue.com\/fashion-shows\/seasons)\n- [Designers](https:\/\/www.vogue.com\/fashion-shows\/designers)\n- [Featured](https:\/\/www.vogue.com\/fashion-shows\/featured)\n- [Vogue Business](https:\/\/www.vogue.com\/business?utm_source=navbar&utm_medium=referral&utm_campaign=VR_navbar)\n\n[Subscribe](https:\/\/www.vogue.com\/v2\/offers\/voga01068?source=Site_0_JNY_VOG_DESKTOP_NAV_CTA_RUNWAY_0_MARTECH_US_RUNWAY_AR_PRICE_TEST_ZZ_PANELA)\n\n[![Profile](https:\/\/www.vogue.com\/verso\/static\/vogue-global\/assets\/account-avatar-reverse.svg) Sign In](https:\/\/www.vogue.com\/auth\/initiate?redirectURL=%2Ffashion-shows%2Fdesigner%2Fburberry-prorsum&source=VERSO_NAVIGATION)\n\nOpen Navigation Menu\n\n# Burberry\n![](https:\/\/assets.vogue.com\/photos\/63f8e3dcad7e80fe64fddf0b\/6:7\/w_1024%2Cc_limit\/00027-burberry-fall-2023-ready-to-wear-credit-brand.jpg)\n\nThe name Burberry may evoke tradition and timeless standards of quality, but the company has been a real force for innovation since its founding. In 1856, young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England. He made his name by inventing gabardine, a waterproof, tightly woven cotton inspired by the loose linen smocks worn by English shepherds and farmers.Lightweight, breathable, and highly durable, the material was nothing short of revolutionary. And by the early 1900s, business was booming in the Burberry emporium on London’s Haymarket street. The firm gained prestige by outfitting high-profile Antarctic explorers, aviators, and mountaineers. And, in addition to kitting out more humble seekers of adventure—golfers, skiers, horsemen—it soon got into the business of fine everyday outerwear, too.But Burberry’s best known, and still greatest, claim to fame is, of course, the trenchcoat. Devised for British troops fighting in World War I, it was fitted with epaulets and D-rings for grenades. Later, the double-breasted weather-beater was adapted for civilian wear, gussied up with storm flaps and lined with the signature Burberry check.In the late ’90s, Rose Marie Bravo came on board as CEO. The Bronx-born dynamo swept the cobwebs out of the by then slightly musty old house and began laying the foundation for a modern luxury brand. At the dawn of the millennium, the newly revamped Burberry competed with the likes of [Gucci](https:\/\/www.vogue.com\/tag\/designer\/gucci) and [Louis Vuitton](https:\/\/www.vogue.com\/tag\/designer\/louis-vuitton) in satiating the public’s appetite for logos and status symbols. [Christopher Bailey](https:\/\/www.vogue.com\/tag\/designer\/christopher-bailey) was brought in in 2001 as design director; he reined in the runaway pattern, and by 2010 it featured prominently on less than 10 percent of products. Bailey turned what was essentially still an outerwear and accessories company into an industry favorite. Season after season, the label’s archives provided a launch pad from which he took a flying leap into a very modern present. Relocating its shows to its home country in 2009 from Milan, where it had shown for years, Burberry made [London Fashion Week](https:\/\/www.vogue.com\/tag\/event\/london-fashion-week) an essential part of the fashion calendar. Bailey exited the house in early 2018 to spend more time with his husband and two young children. Riccardo Tisci, who gave street wear runway legitimacy and designed red carpet-ready couture at Givenchy, held the reins at the brand for nearly five years. In 2022, Daniel Lee, formerly of Bottega Veneta, was installed as Chief Creative Officer.\n\nRead more\n## All Burberry Collections\n[![Image may contain Julia Saner Clothing Coat Adult Person Overcoat and Fashion](https:\/\/assets.vogue.com\/photos\/699d7a56733fa47a96cb7ffe\/master\/w_1280%2Cc_limit\/00001-burberry-fall-2026-ready-to-wear-credit-gorunway.jpg)Fall 2026 Ready-to-Wear](https:\/\/www.vogue.com\/fashion-shows\/fall-2026-ready-to-wear\/burberry-prorsum)\n\n[![](https:\/\/assets.vogue.com\/photos\/68d5595ad6d5c2c95f5f49bd\/master\/w_1280%2Cc_limit\/00001-burberry-spring-2026-ready-to-wear-credit-gorunway-brand.jpg)Spring 2026 Ready-to-Wear](https:\/\/www.vogue.com\/fashion-shows\/spring-2026-ready-to-wear\/burberry-prorsum)\n\n[![Image may contain Joan Wasser Clothing Coat Footwear Shoe Person Fashion Jacket Accessories Bag and Handbag](https:\/\/assets.vogue.com\/photos\/67c86cc72e44fa51692fee2f\/master\/w_1280%2Cc_limit\/00001-burberry-fall-2025-ready-to-wear-credit-gorunway.jpg)Fall 2025 Ready-to-Wear](https:\/\/www.vogue.com\/fashion-shows\/fall-2025-ready-to-wear\/burberry-prorsum)\n\n[![Image may contain Fashion Adult Person Clothing Footwear Shoe Pants Coat and Standing](https:\/\/assets.vogue.com\/photos\/66ec93695f11d32295f40c2f\/master\/w_1280%2Cc_limit\/00001-burberry-spring-2025-ready-to-wear-credit-gorunway.jpg)Spring 2025 Ready-to-Wear](https:\/\/www.vogue.com\/fashion-shows\/spring-2025-ready-to-wear\/burberry-prorsum)\n\n[![Image may contain Clothing Coat Overcoat Adult Person Footwear High Heel Shoe Accessories Glasses and Scarf](https:\/\/assets.vogue.com\/photos\/6656ea78da8c08470154674c\/master\/w_1280%2Cc_limit\/00001-burberry-resort-2025-credit-brand.jpg)Resort 2025](https:\/\/www.vogue.com\/fashion-shows\/resort-2025\/burberry-prorsum)\n\n[![Image may contain Agyness Deyn Clothing Coat Adult Person Overcoat Footwear Shoe and Fashion](https:\/\/assets.vogue.com\/photos\/65d46d9c015574d2f9bbc835\/master\/w_1280%2Cc_limit\/00001-burberry-fall-2024-ready-to-wear-credit-gorunway.jpg)Fall 2024 Ready-to-Wear](https:\/\/www.vogue.com\/fashion-shows\/fall-2024-ready-to-wear\/burberry-prorsum)\n\n[![](https:\/\/assets.vogue.com\/photos\/65a7f9b20c1d6d8dc6a002c3\/master\/w_1280%2Cc_limit\/00001-burberry-prefall-2024-credit-brand.jpg)Pre-Fall 2024](https:\/\/www.vogue.com\/fashion-shows\/pre-fall-2024\/burberry-prorsum)\n\n[![](https:\/\/assets.vogue.com\/photos\/65155e71f85b53ce25b73fc9\/master\/w_1280%2Cc_limit\/00001-burberry-spring-2024-ready-to-wear-credit-gorunway.jpg)Spring 2024 Ready-to-Wear](https:\/\/www.vogue.com\/fashion-shows\/spring-2024-ready-to-wear\/burberry-prorsum)\n\n[![](https:\/\/assets.vogue.com\/photos\/649c9aa5c2a3004981ecf223\/master\/w_1280%2Cc_limit\/00001-burberry-resort-2024-credit-brand.jpg)Resort 2024](https:\/\/www.vogue.com\/fashion-shows\/resort-2024\/burberry-prorsum)\n\n[![](https:\/\/assets.vogue.com\/photos\/63f8e5c5db76bdd0cf0a21a2\/master\/w_1280%2Cc_limit\/00001-burberry-fall-2023-ready-to-wear-credit-brand.jpg)Fall 2023 Ready-to-Wear](https:\/\/www.vogue.com\/fashion-shows\/fall-2023-ready-to-wear\/burberry-prorsum)\n\nShow more\n\n## Latest from Burberry\n[![Burberry CMO: “We Didn’t Have the Luxury of Time”](https:\/\/assets.vogue.com\/photos\/69b192985ea9bf1c087b904a\/4:3\/w_1600%2Cc_limit\/burberry-vogue-business-story.jpg)](https:\/\/www.vogue.com\/article\/burberry-cmo-we-didnt-have-the-luxury-of-time)\n\n[Runway](https:\/\/www.vogue.com\/fashion-shows)\n\n[Burberry CMO: “We Didn’t Have the Luxury of Time”](https:\/\/www.vogue.com\/article\/burberry-cmo-we-didnt-have-the-luxury-of-time)\n\nBy Maliha Shoaib\n\n[![Checking Up on Daniel Lee and Burberry as the House Turns 170](https:\/\/assets.vogue.com\/photos\/69a46cc60902ed5fe8a6f757\/4:3\/w_1600%2Cc_limit\/BURBERRY_2026_TRENCH_CAMPAIGN_HERO_DL_PORTRAIT_CROPPED_CLEAN_sRGB_01_4x5.jpg)](https:\/\/www.vogue.com\/article\/checking-up-on-daniel-lee-and-at-burberry-as-the-house-turns-170)\n\n[Runway](https:\/\/www.vogue.com\/fashion-shows)\n\n[Checking Up on Daniel Lee and Burberry as the House Turns 170](https:\/\/www.vogue.com\/article\/checking-up-on-daniel-lee-and-at-burberry-as-the-house-turns-170)\n\nBy Luke Leitch\n\n[![Myha’la and Marisa Abela Got Ready for Burberry With Sushi and a Robyn Playlist](https:\/\/assets.vogue.com\/photos\/699dba9526c068646d6859c8\/4:3\/w_1600%2Cc_limit\/Burberry%255BFINAL%255DIonaWolff-27.jpg)](https:\/\/www.vogue.com\/slideshow\/industry-myhala-marisa-abela-burberry-diary)\n\n[Runway](https:\/\/www.vogue.com\/fashion-shows)\n\n[Myha’la and Marisa Abela Got Ready for Burberry With Sushi and a Robyn Playlist](https:\/\/www.vogue.com\/slideshow\/industry-myhala-marisa-abela-burberry-diary)\n\nBy Hannah Jackson\n\n[![A Complete Guide to the Best Trench Coats for Women to Shop Now and Wear Forever](https:\/\/assets.vogue.com\/photos\/6973e8b1ca1741e4566db1ec\/4:3\/w_1600%2Cc_limit\/012326_holdingcollage.jpg)](https:\/\/www.vogue.com\/article\/best-trench-coats-for-women)\n\n[Runway](https:\/\/www.vogue.com\/fashion-shows)\n\n[A Complete Guide to the Best Trench Coats for Women to Shop Now and Wear Forever](https:\/\/www.vogue.com\/article\/best-trench-coats-for-women)\n\nBy Kristina Rutkowski and Minty Mellon\n\n[![Burberry’s Store Sales Return to Growth in Q2](https:\/\/assets.vogue.com\/photos\/6915c2b9a81583ea9bcc1444\/4:3\/w_1600%2Cc_limit\/BURBERRY-STORY.jpg)](https:\/\/www.vogue.com\/article\/burberrys-store-sales-return-to-growth-in-q2)\n\n[Runway](https:\/\/www.vogue.com\/fashion-shows)\n\n[Burberry’s Store Sales Return to Growth in Q2](https:\/\/www.vogue.com\/article\/burberrys-store-sales-return-to-growth-in-q2)\n\nBy Maliha Shoaib\n\n[![Burberry’s sales decline slows in Q1](https:\/\/assets.vogue.com\/photos\/687a0102d962424c03732420\/4:3\/w_1600%2Cc_limit\/burberry-vogueb-july25-story.jpg)](https:\/\/www.vogue.com\/article\/burberrys-sales-decline-slows-in-q1)\n\n[Runway](https:\/\/www.vogue.com\/fashion-shows)\n\n[Burberry’s sales decline slows in Q1](https:\/\/www.vogue.com\/article\/burberrys-sales-decline-slows-in-q1)\n\nBy Kirsty McGregor\n\n[![Green Fingers Are In: Fashion Is Delighting in the Garden](https:\/\/assets.vogue.com\/photos\/68409e78be697b0ddeace445\/4:3\/w_1600%2Cc_limit\/CN00129659.jpg)](https:\/\/www.vogue.com\/article\/the-garden-is-in-fashion)\n\n[Runway](https:\/\/www.vogue.com\/fashion-shows)\n\n[Green Fingers Are In: Fashion Is Delighting in the Garden](https:\/\/www.vogue.com\/article\/the-garden-is-in-fashion)\n\nBy Anna Cafolla\n\n[![Bianca Jagger, Jerry Hall, and Jason Isaacs Go Full Bloom in Burberry at the Chelsea Flower Show](https:\/\/assets.vogue.com\/photos\/682e10fc97ed1b038a12ec52\/4:3\/w_1600%2Cc_limit\/Bianca%2520Jagger%2520and%2520Jerry%2520Hall%2520at%2520Burberry%2520and%2520The%2520Newt%2520CFS%2520Dinner.jpg)](https:\/\/www.vogue.com\/slideshow\/burberry-chelsea-flower-show-dinner)\n\n[Runway](https:\/\/www.vogue.com\/fashion-shows)\n\n[Bianca Jagger, Jerry Hall, and Jason Isaacs Go Full Bloom in Burberry at the Chelsea Flower Show](https:\/\/www.vogue.com\/slideshow\/burberry-chelsea-flower-show-dinner)\n\nBy Anna Cafolla\n\n[![Are Burberry’s marketing investments paying off?](https:\/\/assets.vogue.com\/photos\/68275da1bf66da42e9c775a7\/4:3\/w_1600%2Cc_limit\/Burberry-marketing-vogueb-15525-story.jpg)](https:\/\/www.vogue.com\/article\/are-burberrys-marketing-investments-paying-off)\n\n[Runway](https:\/\/www.vogue.com\/fashion-shows)\n\n[Are Burberry’s marketing investments paying off?](https:\/\/www.vogue.com\/article\/are-burberrys-marketing-investments-paying-off)\n\nBy Maliha Shoaib\n\n[![\\<strong\\>Tap Into Vogue\\<\/strong\\> \\<br\\>The \\<strong\\>Vogue app\\<\/strong\\> brings every trend to life. \\<br\\>\\<strong\\>Save\\<\/strong\\> your favorite styles \\<br\\>\\<strong\\>Shop\\<\/strong\\> editor-approved looks \\<br\\>\\<strong\\>Play\\<\/strong\\> the fashion quiz daily \\<br\\>Be a part of fashion's inner circle: See, shop and share every trend. CTA: DOWNLOAD NOW](https:\/\/assets.vogue.com\/photos\/698b5c53ba7d1443f4667609\/original\/pass\/VOB_Control_Footer_940x140_2x.gif?format=original)](https:\/\/www.vogue.com\/v2\/offers\/vob010?source=Site_0_JNY_VOG_DESKTOP_FOOTER_0_US_MARTECH_RUNWAY_AR_PRICE_TEST_ZZ_PANELA)\n\n[![Vogue](https:\/\/www.vogue.com\/verso\/static\/vogue-global\/assets\/us\/logo-reverse.svg)](https:\/\/www.vogue.com\/)\n\nThe latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.\n\nMore from Vogue\n\n- [Newsletter](https:\/\/www.vogue.com\/newsletter)\n- [Manage Account](https:\/\/www.vogue.com\/account\/profile)\n- [Verify Subscription](https:\/\/www.vogue.com\/auth\/initiate?redirectURL=https:\/\/www.vogue.com\/account\/link)\n- [Contact us](https:\/\/www.vogue.com\/contact)\n- [FAQ](https:\/\/www.vogue.com\/about\/faq)\n- [About Vogue](https:\/\/www.vogue.com\/about-us)\n- [How We Test](https:\/\/www.vogue.com\/info\/how-we-test)\n- [Careers](https:\/\/www.condenast.com\/careers)\n- [Projects](https:\/\/www.vogue.com\/tag\/misc\/special-projects\/)\n- [Vogue Archive](https:\/\/archive.vogue.com\/)\n- [Forces of Fashion](https:\/\/www.vogueforcesoffashion.com\/)\n- [Vogue College of Fashion](https:\/\/www.voguecollege.com\/)\n- [Subscribe](https:\/\/www.vogue.com\/subscribe)\n\nSee More Stories\n\n- [Fashion](https:\/\/www.vogue.com\/fashion)\n- [Beauty](https:\/\/www.vogue.com\/beauty)\n- [Culture](https:\/\/www.vogue.com\/culture)\n- [Living](https:\/\/www.vogue.com\/living)\n- [Runway](https:\/\/www.vogue.com\/fashion-shows)\n- [Shopping](https:\/\/www.vogue.com\/shopping)\n- [Magazine](https:\/\/www.vogue.com\/magazine)\n- [Gift Guides](https:\/\/www.vogue.com\/tag\/misc\/holiday-gifts)\n- [Best of Sale](https:\/\/www.vogue.com\/tag\/event\/cyber-week)\n- [Cyber Monday](https:\/\/www.vogue.com\/tag\/event\/cyber-week)\n\n- [User Agreement](https:\/\/www.condenast.com\/user-agreement\/)\n- [Privacy Policy](http:\/\/www.condenast.com\/privacy-policy#privacypolicy)\n- [Your California Privacy Rights](http:\/\/www.condenast.com\/privacy-policy#privacypolicy-california)\n- [Accessibility Help](https:\/\/www.vogue.com\/accessibility-help)\n- [Masthead](https:\/\/www.vogue.com\/masthead)\n- [Visual Stories](https:\/\/www.vogue.com\/tag\/misc\/visual-stories)\n- [Site Map](https:\/\/www.vogue.com\/sitemap)\n- Your Privacy Choices\n\n© 2026 Condé Nast. All rights reserved. *Vogue* may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. [Ad Choices](http:\/\/www.aboutads.info\/)\n\nCN Fashion & Beauty\n\n###### Select international site\nUnited States\n\n- [Adria](https:\/\/vogueadria.com\/)\n- [Arabia](https:\/\/en.vogue.me\/)\n- [Australia](https:\/\/www.vogue.com.au\/)\n- [Brasil](https:\/\/vogue.globo.com\/)\n- [Britain](https:\/\/www.vogue.co.uk\/)\n- [China](https:\/\/www.vogue.com.cn\/)\n- [Czechoslovakia](https:\/\/www.vogue.cz\/)\n- [España](https:\/\/www.vogue.es\/)\n- [France](https:\/\/www.vogue.fr\/)\n- [Germany](https:\/\/www.vogue.de\/)\n- [Greece](https:\/\/vogue.gr\/)\n- [Hong Kong](https:\/\/www.voguehk.com\/zh\/)\n- [India](https:\/\/www.vogue.in\/)\n- [Italia](https:\/\/www.vogue.it\/)\n- [Japan](https:\/\/www.vogue.co.jp\/)\n- [Korea](https:\/\/www.vogue.co.kr\/)\n- [México](https:\/\/www.vogue.mx\/)\n- [Nederland](https:\/\/www.vogue.nl\/)\n- [Philippines](https:\/\/vogue.ph\/)\n- [Polska](https:\/\/www.vogue.pl\/)\n- [Portugal](https:\/\/www.vogue.pt\/)\n- [Scandinavia](https:\/\/www.voguescandinavia.com\/)\n- [Singapore](https:\/\/vogue.sg\/)\n- [Taiwan](https:\/\/www.vogue.com.tw\/)\n- [Thailand](https:\/\/www.vogue.co.th\/)\n- [Türkiye](https:\/\/vogue.com.tr\/)\n- [Ukraine](https:\/\/vogue.ua\/)","attrs_readable_markdown":"The name Burberry may evoke tradition and timeless standards of quality, but the company has been a real force for innovation since its founding. In 1856, young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England. He made his name by inventing gabardine, a waterproof, tightly woven cotton inspired by the loose linen smocks worn by English shepherds and farmers.Lightweight, breathable, and highly durable, the material was nothing short of revolutionary. And by the early 1900s, business was booming in the Burberry emporium on London’s Haymarket street. The firm gained prestige by outfitting high-profile Antarctic explorers, aviators, and mountaineers. And, in addition to kitting out more humble seekers of adventure—golfers, skiers, horsemen—it soon got into the business of fine everyday outerwear, too.But Burberry’s best known, and still greatest, claim to fame is, of course, the trenchcoat. Devised for British troops fighting in World War I, it was fitted with epaulets and D-rings for grenades. Later, the double-breasted weather-beater was adapted for civilian wear, gussied up with storm flaps and lined with the signature Burberry check.In the late ’90s, Rose Marie Bravo came on board as CEO. The Bronx-born dynamo swept the cobwebs out of the by then slightly musty old house and began laying the foundation for a modern luxury brand. At the dawn of the millennium, the newly revamped Burberry competed with the likes of [Gucci](https:\/\/www.vogue.com\/tag\/designer\/gucci) and [Louis Vuitton](https:\/\/www.vogue.com\/tag\/designer\/louis-vuitton) in satiating the public’s appetite for logos and status symbols. [Christopher Bailey](https:\/\/www.vogue.com\/tag\/designer\/christopher-bailey) was brought in in 2001 as design director; he reined in the runaway pattern, and by 2010 it featured prominently on less than 10 percent of products. Bailey turned what was essentially still an outerwear and accessories company into an industry favorite. Season after season, the label’s archives provided a launch pad from which he took a flying leap into a very modern present. Relocating its shows to its home country in 2009 from Milan, where it had shown for years, Burberry made [London Fashion Week](https:\/\/www.vogue.com\/tag\/event\/london-fashion-week) an essential part of the fashion calendar. Bailey exited the house in early 2018 to spend more time with his husband and two young children. Riccardo Tisci, who gave street wear runway legitimacy and designed red carpet-ready couture at Givenchy, held the reins at the brand for nearly five years. 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Burberry News, Collections, Fashion Shows, Fashion Week Reviews, and More | Vogue

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Your source for the latest Burberry news, updates, collections, fashion show reviews, photos, and videos from Vogue.

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The name Burberry may evoke tradition and timeless standards of quality, but the company has been a real force for innovation since its founding. In 1856, young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England. He made his name by inventing gabardine, a waterproof, tightly woven cotton inspired by the loose linen smocks worn by English shepherds and farmers.Lightweight, breathable, and highly durable, the material was nothing short of revolutionary. And by the early 1900s, business was booming in the Burberry emporium on London’s Haymarket street. The firm gained prestige by outfitting high-profile Antarctic explorers, aviators, and mountaineers. And, in addition to kitting out more humble seekers of adventure—golfers, skiers, horsemen—it soon got into the business of fine everyday outerwear, too.But Burberry’s best known, and still greatest, claim to fame is, of course, the trenchcoat. Devised for British troops fighting in World War I, it was fitted with epaulets and D-rings for grenades. Later, the double-breasted weather-beater was adapted for civilian wear, gussied up with storm flaps and lined with the signature Burberry check.In the late ’90s, Rose Marie Bravo came on board as CEO. The Bronx-born dynamo swept the cobwebs out of the by then slightly musty old house and began laying the foundation for a modern luxury brand. At the dawn of the millennium, the newly revamped Burberry competed with the likes of Gucci and Louis Vuitton in satiating the public’s appetite for logos and status symbols. Christopher Bailey was brought in in 2001 as design director; he reined in the runaway pattern, and by 2010 it featured prominently on less than 10 percent of products. Bailey turned what was essentially still an outerwear and accessories company into an industry favorite. Season after season, the label’s archives provided a launch pad from which he took a flying leap into a very modern present. Relocating its shows to its home country in 2009 from Milan, where it had shown for years, Burberry made London Fashion Week an essential part of the fashion calendar. Bailey exited the house in early 2018 to spend more time with his husband and two young children. Riccardo Tisci, who gave street wear runway legitimacy and designed red carpet-ready couture at Givenchy, held the reins at the brand for nearly five years. In 2022, Daniel Lee, formerly of Bottega Veneta, was installed as Chief Creative Officer.

Markdown

[Skip to main content](https://www.vogue.com/fashion-shows/designer/burberry-prorsum#main-content) [![Vogue Runway](https://www.vogue.com/verso/static/vogue-global/assets/logo-runway.svg)![Vogue Runway](https://www.vogue.com/verso/static/vogue-global/assets/logo-runway.svg)](https://www.vogue.com/fashion-shows) - [Image Archive](https://www.vogue.com/fashion-shows/image-archive) - [Latest Shows](https://www.vogue.com/fashion-shows/latest-shows) - [Seasons](https://www.vogue.com/fashion-shows/seasons) - [Designers](https://www.vogue.com/fashion-shows/designers) - [Featured](https://www.vogue.com/fashion-shows/featured) - [Vogue Business](https://www.vogue.com/business?utm_source=navbar&utm_medium=referral&utm_campaign=VR_navbar) [Subscribe](https://www.vogue.com/v2/offers/voga01068?source=Site_0_JNY_VOG_DESKTOP_NAV_CTA_RUNWAY_0_MARTECH_US_RUNWAY_AR_PRICE_TEST_ZZ_PANELA) [![Profile](https://www.vogue.com/verso/static/vogue-global/assets/account-avatar-reverse.svg) Sign In](https://www.vogue.com/auth/initiate?redirectURL=%2Ffashion-shows%2Fdesigner%2Fburberry-prorsum&source=VERSO_NAVIGATION) Open Navigation Menu # Burberry ![](https://assets.vogue.com/photos/63f8e3dcad7e80fe64fddf0b/6:7/w_1024%2Cc_limit/00027-burberry-fall-2023-ready-to-wear-credit-brand.jpg) The name Burberry may evoke tradition and timeless standards of quality, but the company has been a real force for innovation since its founding. In 1856, young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England. He made his name by inventing gabardine, a waterproof, tightly woven cotton inspired by the loose linen smocks worn by English shepherds and farmers.Lightweight, breathable, and highly durable, the material was nothing short of revolutionary. And by the early 1900s, business was booming in the Burberry emporium on London’s Haymarket street. The firm gained prestige by outfitting high-profile Antarctic explorers, aviators, and mountaineers. And, in addition to kitting out more humble seekers of adventure—golfers, skiers, horsemen—it soon got into the business of fine everyday outerwear, too.But Burberry’s best known, and still greatest, claim to fame is, of course, the trenchcoat. Devised for British troops fighting in World War I, it was fitted with epaulets and D-rings for grenades. Later, the double-breasted weather-beater was adapted for civilian wear, gussied up with storm flaps and lined with the signature Burberry check.In the late ’90s, Rose Marie Bravo came on board as CEO. The Bronx-born dynamo swept the cobwebs out of the by then slightly musty old house and began laying the foundation for a modern luxury brand. At the dawn of the millennium, the newly revamped Burberry competed with the likes of [Gucci](https://www.vogue.com/tag/designer/gucci) and [Louis Vuitton](https://www.vogue.com/tag/designer/louis-vuitton) in satiating the public’s appetite for logos and status symbols. [Christopher Bailey](https://www.vogue.com/tag/designer/christopher-bailey) was brought in in 2001 as design director; he reined in the runaway pattern, and by 2010 it featured prominently on less than 10 percent of products. Bailey turned what was essentially still an outerwear and accessories company into an industry favorite. Season after season, the label’s archives provided a launch pad from which he took a flying leap into a very modern present. Relocating its shows to its home country in 2009 from Milan, where it had shown for years, Burberry made [London Fashion Week](https://www.vogue.com/tag/event/london-fashion-week) an essential part of the fashion calendar. Bailey exited the house in early 2018 to spend more time with his husband and two young children. Riccardo Tisci, who gave street wear runway legitimacy and designed red carpet-ready couture at Givenchy, held the reins at the brand for nearly five years. In 2022, Daniel Lee, formerly of Bottega Veneta, was installed as Chief Creative Officer. Read more ## All Burberry Collections [![Image may contain Julia Saner Clothing Coat Adult Person Overcoat and Fashion](https://assets.vogue.com/photos/699d7a56733fa47a96cb7ffe/master/w_1280%2Cc_limit/00001-burberry-fall-2026-ready-to-wear-credit-gorunway.jpg)Fall 2026 Ready-to-Wear](https://www.vogue.com/fashion-shows/fall-2026-ready-to-wear/burberry-prorsum) [![](https://assets.vogue.com/photos/68d5595ad6d5c2c95f5f49bd/master/w_1280%2Cc_limit/00001-burberry-spring-2026-ready-to-wear-credit-gorunway-brand.jpg)Spring 2026 Ready-to-Wear](https://www.vogue.com/fashion-shows/spring-2026-ready-to-wear/burberry-prorsum) [![Image may contain Joan Wasser Clothing Coat Footwear Shoe Person Fashion Jacket Accessories Bag and Handbag](https://assets.vogue.com/photos/67c86cc72e44fa51692fee2f/master/w_1280%2Cc_limit/00001-burberry-fall-2025-ready-to-wear-credit-gorunway.jpg)Fall 2025 Ready-to-Wear](https://www.vogue.com/fashion-shows/fall-2025-ready-to-wear/burberry-prorsum) [![Image may contain Fashion Adult Person Clothing Footwear Shoe Pants Coat and Standing](https://assets.vogue.com/photos/66ec93695f11d32295f40c2f/master/w_1280%2Cc_limit/00001-burberry-spring-2025-ready-to-wear-credit-gorunway.jpg)Spring 2025 Ready-to-Wear](https://www.vogue.com/fashion-shows/spring-2025-ready-to-wear/burberry-prorsum) [![Image may contain Clothing Coat Overcoat Adult Person Footwear High Heel Shoe Accessories Glasses and Scarf](https://assets.vogue.com/photos/6656ea78da8c08470154674c/master/w_1280%2Cc_limit/00001-burberry-resort-2025-credit-brand.jpg)Resort 2025](https://www.vogue.com/fashion-shows/resort-2025/burberry-prorsum) [![Image may contain Agyness Deyn Clothing Coat Adult Person Overcoat Footwear Shoe and Fashion](https://assets.vogue.com/photos/65d46d9c015574d2f9bbc835/master/w_1280%2Cc_limit/00001-burberry-fall-2024-ready-to-wear-credit-gorunway.jpg)Fall 2024 Ready-to-Wear](https://www.vogue.com/fashion-shows/fall-2024-ready-to-wear/burberry-prorsum) [![](https://assets.vogue.com/photos/65a7f9b20c1d6d8dc6a002c3/master/w_1280%2Cc_limit/00001-burberry-prefall-2024-credit-brand.jpg)Pre-Fall 2024](https://www.vogue.com/fashion-shows/pre-fall-2024/burberry-prorsum) [![](https://assets.vogue.com/photos/65155e71f85b53ce25b73fc9/master/w_1280%2Cc_limit/00001-burberry-spring-2024-ready-to-wear-credit-gorunway.jpg)Spring 2024 Ready-to-Wear](https://www.vogue.com/fashion-shows/spring-2024-ready-to-wear/burberry-prorsum) [![](https://assets.vogue.com/photos/649c9aa5c2a3004981ecf223/master/w_1280%2Cc_limit/00001-burberry-resort-2024-credit-brand.jpg)Resort 2024](https://www.vogue.com/fashion-shows/resort-2024/burberry-prorsum) [![](https://assets.vogue.com/photos/63f8e5c5db76bdd0cf0a21a2/master/w_1280%2Cc_limit/00001-burberry-fall-2023-ready-to-wear-credit-brand.jpg)Fall 2023 Ready-to-Wear](https://www.vogue.com/fashion-shows/fall-2023-ready-to-wear/burberry-prorsum) Show more ## Latest from Burberry [![Burberry CMO: “We Didn’t Have the Luxury of Time”](https://assets.vogue.com/photos/69b192985ea9bf1c087b904a/4:3/w_1600%2Cc_limit/burberry-vogue-business-story.jpg)](https://www.vogue.com/article/burberry-cmo-we-didnt-have-the-luxury-of-time) [Runway](https://www.vogue.com/fashion-shows) [Burberry CMO: “We Didn’t Have the Luxury of Time”](https://www.vogue.com/article/burberry-cmo-we-didnt-have-the-luxury-of-time) By Maliha Shoaib [![Checking Up on Daniel Lee and Burberry as the House Turns 170](https://assets.vogue.com/photos/69a46cc60902ed5fe8a6f757/4:3/w_1600%2Cc_limit/BURBERRY_2026_TRENCH_CAMPAIGN_HERO_DL_PORTRAIT_CROPPED_CLEAN_sRGB_01_4x5.jpg)](https://www.vogue.com/article/checking-up-on-daniel-lee-and-at-burberry-as-the-house-turns-170) [Runway](https://www.vogue.com/fashion-shows) [Checking Up on Daniel Lee and Burberry as the House Turns 170](https://www.vogue.com/article/checking-up-on-daniel-lee-and-at-burberry-as-the-house-turns-170) By Luke Leitch [![Myha’la and Marisa Abela Got Ready for Burberry With Sushi and a Robyn Playlist](https://assets.vogue.com/photos/699dba9526c068646d6859c8/4:3/w_1600%2Cc_limit/Burberry%255BFINAL%255DIonaWolff-27.jpg)](https://www.vogue.com/slideshow/industry-myhala-marisa-abela-burberry-diary) [Runway](https://www.vogue.com/fashion-shows) [Myha’la and Marisa Abela Got Ready for Burberry With Sushi and a Robyn Playlist](https://www.vogue.com/slideshow/industry-myhala-marisa-abela-burberry-diary) By Hannah Jackson [![A Complete Guide to the Best Trench Coats for Women to Shop Now and Wear Forever](https://assets.vogue.com/photos/6973e8b1ca1741e4566db1ec/4:3/w_1600%2Cc_limit/012326_holdingcollage.jpg)](https://www.vogue.com/article/best-trench-coats-for-women) [Runway](https://www.vogue.com/fashion-shows) [A Complete Guide to the Best Trench Coats for Women to Shop Now and Wear Forever](https://www.vogue.com/article/best-trench-coats-for-women) By Kristina Rutkowski and Minty Mellon [![Burberry’s Store Sales Return to Growth in Q2](https://assets.vogue.com/photos/6915c2b9a81583ea9bcc1444/4:3/w_1600%2Cc_limit/BURBERRY-STORY.jpg)](https://www.vogue.com/article/burberrys-store-sales-return-to-growth-in-q2) [Runway](https://www.vogue.com/fashion-shows) [Burberry’s Store Sales Return to Growth in Q2](https://www.vogue.com/article/burberrys-store-sales-return-to-growth-in-q2) By Maliha Shoaib [![Burberry’s sales decline slows in Q1](https://assets.vogue.com/photos/687a0102d962424c03732420/4:3/w_1600%2Cc_limit/burberry-vogueb-july25-story.jpg)](https://www.vogue.com/article/burberrys-sales-decline-slows-in-q1) [Runway](https://www.vogue.com/fashion-shows) [Burberry’s sales decline slows in Q1](https://www.vogue.com/article/burberrys-sales-decline-slows-in-q1) By Kirsty McGregor [![Green Fingers Are In: Fashion Is Delighting in the Garden](https://assets.vogue.com/photos/68409e78be697b0ddeace445/4:3/w_1600%2Cc_limit/CN00129659.jpg)](https://www.vogue.com/article/the-garden-is-in-fashion) [Runway](https://www.vogue.com/fashion-shows) [Green Fingers Are In: Fashion Is Delighting in the Garden](https://www.vogue.com/article/the-garden-is-in-fashion) By Anna Cafolla [![Bianca Jagger, Jerry Hall, and Jason Isaacs Go Full Bloom in Burberry at the Chelsea Flower Show](https://assets.vogue.com/photos/682e10fc97ed1b038a12ec52/4:3/w_1600%2Cc_limit/Bianca%2520Jagger%2520and%2520Jerry%2520Hall%2520at%2520Burberry%2520and%2520The%2520Newt%2520CFS%2520Dinner.jpg)](https://www.vogue.com/slideshow/burberry-chelsea-flower-show-dinner) [Runway](https://www.vogue.com/fashion-shows) [Bianca Jagger, Jerry Hall, and Jason Isaacs Go Full Bloom in Burberry at the Chelsea Flower Show](https://www.vogue.com/slideshow/burberry-chelsea-flower-show-dinner) By Anna Cafolla [![Are Burberry’s marketing investments paying off?](https://assets.vogue.com/photos/68275da1bf66da42e9c775a7/4:3/w_1600%2Cc_limit/Burberry-marketing-vogueb-15525-story.jpg)](https://www.vogue.com/article/are-burberrys-marketing-investments-paying-off) [Runway](https://www.vogue.com/fashion-shows) [Are Burberry’s marketing investments paying off?](https://www.vogue.com/article/are-burberrys-marketing-investments-paying-off) By Maliha Shoaib [![\<strong\>Tap Into Vogue\</strong\> \<br\>The \<strong\>Vogue app\</strong\> brings every trend to life. \<br\>\<strong\>Save\</strong\> your favorite styles \<br\>\<strong\>Shop\</strong\> editor-approved looks \<br\>\<strong\>Play\</strong\> the fashion quiz daily \<br\>Be a part of fashion's inner circle: See, shop and share every trend. CTA: DOWNLOAD NOW](https://assets.vogue.com/photos/698b5c53ba7d1443f4667609/original/pass/VOB_Control_Footer_940x140_2x.gif?format=original)](https://www.vogue.com/v2/offers/vob010?source=Site_0_JNY_VOG_DESKTOP_FOOTER_0_US_MARTECH_RUNWAY_AR_PRICE_TEST_ZZ_PANELA) [![Vogue](https://www.vogue.com/verso/static/vogue-global/assets/us/logo-reverse.svg)](https://www.vogue.com/) The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. 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Readable Markdown

The name Burberry may evoke tradition and timeless standards of quality, but the company has been a real force for innovation since its founding. In 1856, young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England. He made his name by inventing gabardine, a waterproof, tightly woven cotton inspired by the loose linen smocks worn by English shepherds and farmers.Lightweight, breathable, and highly durable, the material was nothing short of revolutionary. And by the early 1900s, business was booming in the Burberry emporium on London’s Haymarket street. The firm gained prestige by outfitting high-profile Antarctic explorers, aviators, and mountaineers. And, in addition to kitting out more humble seekers of adventure—golfers, skiers, horsemen—it soon got into the business of fine everyday outerwear, too.But Burberry’s best known, and still greatest, claim to fame is, of course, the trenchcoat. Devised for British troops fighting in World War I, it was fitted with epaulets and D-rings for grenades. Later, the double-breasted weather-beater was adapted for civilian wear, gussied up with storm flaps and lined with the signature Burberry check.In the late ’90s, Rose Marie Bravo came on board as CEO. The Bronx-born dynamo swept the cobwebs out of the by then slightly musty old house and began laying the foundation for a modern luxury brand. At the dawn of the millennium, the newly revamped Burberry competed with the likes of [Gucci](https://www.vogue.com/tag/designer/gucci) and [Louis Vuitton](https://www.vogue.com/tag/designer/louis-vuitton) in satiating the public’s appetite for logos and status symbols. [Christopher Bailey](https://www.vogue.com/tag/designer/christopher-bailey) was brought in in 2001 as design director; he reined in the runaway pattern, and by 2010 it featured prominently on less than 10 percent of products. Bailey turned what was essentially still an outerwear and accessories company into an industry favorite. Season after season, the label’s archives provided a launch pad from which he took a flying leap into a very modern present. Relocating its shows to its home country in 2009 from Milan, where it had shown for years, Burberry made [London Fashion Week](https://www.vogue.com/tag/event/london-fashion-week) an essential part of the fashion calendar. Bailey exited the house in early 2018 to spend more time with his husband and two young children. Riccardo Tisci, who gave street wear runway legitimacy and designed red carpet-ready couture at Givenchy, held the reins at the brand for nearly five years. In 2022, Daniel Lee, formerly of Bottega Veneta, was installed as Chief Creative Officer.

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    "Informational": 996
}

Content Metadata

Language

en-us

Author

Condé Nast

Publish Time

not set

Original Publish Time

2017-09-07 23:21:27 (8 years ago)

Republished

Word Count (Total)

786

Word Count (Content)

399

Links

External Links

Internal Links

Technical SEO

Meta Nofollow

Meta Noarchive

Yes

JS Rendered

Yes

Redirect Target

null

Performance

Download Time (ms)

3,789

TTFB (ms)

3,744

Download Size (bytes)

128,038

Shard

107 (laksa)

Root Hash

10319582172195527707

Unparsed URL

com,vogue!www,/fashion-shows/designer/burberry-prorsum s443