🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 51 (from laksa155)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa051.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.vanguardpkg.com/2021-black-friday-in-review/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.vanguardpkg.com/2021-black-friday-in-review/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.vanguardpkg.com\/2021-black-friday-in-review\/","crawl_time":1774117570,"first_indexed_time":1639043587,"http_code":200,"src_unparsed":"com,vanguardpkg!www,\/2021-black-friday-in-review\/ s443","src_root_hash":"13237312842583200051","history_drop_reason":null,"meta_title":"2021 Black Friday in Review - Vanguard Companies","meta_descriptions":[],"attrs_boilerpipe_text":"Once again, retailers extended Black Friday events over the month of November and pushed customers to online as well as in-store. Early deals in the season and supply chain challenges caused consumers not to wait around for the typical Black Friday and Cyber Monday deals. These actions helped spread out e-commerce spending across the months of October and November. Analysts predict this will put the industry on track for a season to break online shopping records.\nWith a longer holiday shopping season, consumers have welcomed the flexibility it offers. The majority (84 percent) of holiday shoppers reported they have already started shopping and have completed more than half (52 percent) of their holiday purchases on average.\nAccording to the NRF, Thanksgiving weekend shoppers spent an average of $301.27 on holiday-related purchases such as gifts, décor, apparel and toys. This is down slightly from $311.75 in 2020. As in previous years, most ($215.40) of that amount was spent directly on gifts.\nTop gift purchases over the weekend\nClothing and accessories (bought by 51 percent of those surveyed)\nToys (32 percent)\nGift cards\/certificates (28 percent)\nBooks\/music\/movies\/video games (27 percent)\nElectronics (24 percent).\nIn-Store\nThe number of people who shopped in stores increased this year. Retailers saw an increase in foot traffic, with approximately 104.9 million shoppers visiting stores, up from 92.3 million in 2020. Black Friday remained the most popular day for in-store shopping, with 66.5 million shoppers, followed by 51 million shoppers on Small Business Saturday.\nDespite more consumers’ willingness to venture out and shop in store, foot traffic hasn’t reached levels from before the pandemic, according to research from Placer.ai, which found visits to be down 8.5% at indoor malls and 9.2% at outdoor malls compared to 2019. T\nSources:\nCyber Monday sales edge down to $10.7B as consumers make a dent in their holiday shopping. 11\/30\/2021.\nwww.retaildive.com\/news\/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho\/610699\/\nNearly 180 Million Shop Over Thanksgiving Holiday Weekend. 11\/30\/2021.\nhttps:\/\/nrf.com\/media-center\/press-releases\/nearly-180-million-shop-over-thanksgiving-holiday-weekend\nAdobe: Consumers spent $10.7 billion on Cyber Monday, $109.8 billion so far this holiday season. 11\/30\/2021.\nhttps:\/\/blog.adobe.com\/en\/publish\/2021\/11\/30\/adobe-consumers-spent-10-8-billion-on-cyber-monday-109-8-billion-so-far-this-holiday-season#gs.i99s6d","attrs_markdown":"- [(816) 455-4000](tel:%208164554000)\n\n[![Vanguard Companies](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2025\/01\/Vanguard-50th-Logo.png)](https:\/\/www.vanguardpkg.com\/)\n\n- About\n- [Careers](https:\/\/www.vanguardpkg.com\/logistics-manufacturing-careers-in-kansas-city\/)\n- Products & Services\n- Resources\n- [Contact](https:\/\/www.vanguardpkg.com\/contact\/)\n- [Get A Quote](https:\/\/www.vanguardpkg.com\/get-a-quote\/)\n\n[![Vanguard Companies](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2025\/01\/Vanguard-50th-Logo.png)](https:\/\/www.vanguardpkg.com\/)\n\nAbout\n\n- [About Vanguard Companies](https:\/\/www.vanguardpkg.com\/about\/)\n- [Community](https:\/\/www.vanguardpkg.com\/community\/)\n- [Our Leadership](https:\/\/www.vanguardpkg.com\/about-leadership\/)\n- [Capabilities](https:\/\/www.vanguardpkg.com\/corrugated-packaging-provider\/)\n- [Markets](https:\/\/www.vanguardpkg.com\/markets\/)\n- [Manufacturing Operations](https:\/\/www.vanguardpkg.com\/manufacturing-operations\/)\n- [Certifications](https:\/\/www.vanguardpkg.com\/certifications\/)\n- [Awards & Testimonials](https:\/\/www.vanguardpkg.com\/awards-and-testimonials\/)\n- [Locations](https:\/\/www.vanguardpkg.com\/companies-and-locations\/)\n- [News](https:\/\/www.vanguardpkg.com\/news-2\/)\n\n[![](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2021\/10\/Space.png) Let’s Collaborate! Contact Us For A Design Consultation. Contact Us\\!](https:\/\/www.vanguardpkg.com\/contact\/)\n\nProducts & Services\n\n- Retail Merchandising Solutions\n- Packaging Solutions\n- Fulfillment Services\n- [Digital Printing](https:\/\/www.vanguardpkg.com\/digital-printing\/)\n- Value-Added Services\n\nRetail Merchandising Solutions\n\n- [Point of Purchase (POP) Displays](https:\/\/www.vanguardpkg.com\/products-and-services\/)\n- [POS Signage](https:\/\/www.vanguardpkg.com\/point-of-sale-signs\/)\n- [Multi-Brand Retail Programs](https:\/\/www.vanguardpkg.com\/multi-vendor-programs\/)\n\nPackaging Solutions\n\n- [Retail Packaging](https:\/\/www.vanguardpkg.com\/product-packaging\/)\n- [Industrial Packaging](https:\/\/www.vanguardpkg.com\/best-industrial-packaging-company\/)\n- [E-Commerce Packaging](https:\/\/www.vanguardpkg.com\/e-commerce-packaging-company\/)\n- [Flexo Printed Labels, Cores, Tubes, & V-Tough Edge Guards®](https:\/\/www.vanguardpkg.com\/paper-tube-manufacturer\/)\n\nFulfillment Services\n\n- [Contract Packaging Solutions](https:\/\/www.vanguardpkg.com\/contract-packaging-services\/)\n- [Display Assembly & Packout Services](https:\/\/www.vanguardpkg.com\/display-assembly-fulfillment-services\/)\n- [Third Party Logistics](https:\/\/www.vanguardpkg.com\/third-party-logistics-3pl\/)\n\nValue-Added Services\n\n- [Creative Services](https:\/\/www.vanguardpkg.com\/creative-services-engineering\/)\n- [Market Intelligence](https:\/\/www.vanguardpkg.com\/insights-development\/)\n- [Program Management](https:\/\/www.vanguardpkg.com\/program-management\/)\n\n[![](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2021\/10\/Space.png) Let’s Collaborate! Contact Us For A Design Consultation. Contact Us\\!](https:\/\/www.vanguardpkg.com\/contact\/)\n\nResources\n\n- [Blogs](https:\/\/www.vanguardpkg.com\/blog\/)\n- [Case Studies](https:\/\/www.vanguardpkg.com\/case-studies\/)\n- [Gallery](https:\/\/www.vanguardpkg.com\/gallery)\n- Industry Insights\n\nIndustry Insights\n\n- [Grocery Store Shopping Infographic](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2024\/07\/Grocery-Store-Shopping-Infographic.png)\n- [Brick-and-Mortar Retail Statistics](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2024\/07\/Brick-and-Mortar-Infographic.jpg)\n- [Retail and Merch Trends To Watch 2024 Report](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2024\/03\/Retail-and-Merch-Trends-To-Watch-2024-Report.pdf)\n- [Current Landscape of the Pet Care Industry](https:\/\/www.vanguardpkg.com\/current-landscape-of-the-pet-care-industry\/)\n- [Winter Holiday Insights](https:\/\/www.vanguardpkg.com\/winter-holiday-insights\/)\n\n[![](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2021\/10\/Space.png) Let’s Collaborate! Contact Us For A Design Consultation. Contact Us\\!](https:\/\/www.vanguardpkg.com\/contact\/)\n\n[Walmart AE Portal](https:\/\/ae.vanguardpkg.com\/)\n\n- About\n- [Careers](https:\/\/www.vanguardpkg.com\/logistics-manufacturing-careers-in-kansas-city\/)\n- Products & Services\n- Resources\n- [Contact](https:\/\/www.vanguardpkg.com\/contact\/)\n- [Get A Quote](https:\/\/www.vanguardpkg.com\/get-a-quote\/)\n\nAbout\n\n- [About Vanguard Companies](https:\/\/www.vanguardpkg.com\/about\/)\n- [Community](https:\/\/www.vanguardpkg.com\/community\/)\n- [Our Leadership](https:\/\/www.vanguardpkg.com\/about-leadership\/)\n- [Capabilities](https:\/\/www.vanguardpkg.com\/corrugated-packaging-provider\/)\n- [Markets](https:\/\/www.vanguardpkg.com\/markets\/)\n- [Manufacturing Operations](https:\/\/www.vanguardpkg.com\/manufacturing-operations\/)\n- [Certifications](https:\/\/www.vanguardpkg.com\/certifications\/)\n- [Awards & Testimonials](https:\/\/www.vanguardpkg.com\/awards-and-testimonials\/)\n- [Locations](https:\/\/www.vanguardpkg.com\/companies-and-locations\/)\n- [News](https:\/\/www.vanguardpkg.com\/news-2\/)\n\nProducts & Services\n\n- Retail Merchandising Solutions\n  - [Point of Purchase (POP) Displays](https:\/\/www.vanguardpkg.com\/products-and-services\/)\n  - [POS Signage](https:\/\/www.vanguardpkg.com\/point-of-sale-signs\/)\n  - [Multi-Brand Retail Programs](https:\/\/www.vanguardpkg.com\/multi-vendor-programs\/)\n- Packaging Solutions\n  - [Retail Packaging](https:\/\/www.vanguardpkg.com\/product-packaging\/)\n  - [Industrial Packaging](https:\/\/www.vanguardpkg.com\/best-industrial-packaging-company\/)\n  - [E-Commerce Packaging](https:\/\/www.vanguardpkg.com\/e-commerce-packaging-company\/)\n  - [Flexo Printed Labels, Cores, Tubes, & V-Tough Edge Guards®](https:\/\/www.vanguardpkg.com\/paper-tube-manufacturer\/)\n- Fulfillment Services\n  - [Contract Packaging Solutions](https:\/\/www.vanguardpkg.com\/contract-packaging-services\/)\n  - [Display Assembly & Packout Services](https:\/\/www.vanguardpkg.com\/display-assembly-fulfillment-services\/)\n  - [Third Party Logistics](https:\/\/www.vanguardpkg.com\/third-party-logistics-3pl\/)\n- [Digital Printing](https:\/\/www.vanguardpkg.com\/digital-printing\/)\n- Value-Added Services\n  - [Creative Services](https:\/\/www.vanguardpkg.com\/creative-services-engineering\/)\n  - [Market Intelligence](https:\/\/www.vanguardpkg.com\/insights-development\/)\n  - [Program Management](https:\/\/www.vanguardpkg.com\/program-management\/)\n\nResources\n\n- [Blogs](https:\/\/www.vanguardpkg.com\/blog\/)\n- [Case Studies](https:\/\/www.vanguardpkg.com\/case-studies\/)\n- [Gallery](https:\/\/www.vanguardpkg.com\/gallery)\n- Industry Insights\n  - [Grocery Store Shopping Infographic](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2024\/07\/Grocery-Store-Shopping-Infographic.png)\n  - [Brick-and-Mortar Retail Statistics](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2024\/07\/Brick-and-Mortar-Infographic.jpg)\n  - [Retail and Merch Trends To Watch 2024 Report](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2024\/03\/Retail-and-Merch-Trends-To-Watch-2024-Report.pdf)\n  - [Current Landscape of the Pet Care Industry](https:\/\/www.vanguardpkg.com\/current-landscape-of-the-pet-care-industry\/)\n  - [Winter Holiday Insights](https:\/\/www.vanguardpkg.com\/winter-holiday-insights\/)\n\n[Back to blog](https:\/\/www.vanguardpkg.com\/news\/)\n\nCategories\n\n[Blog (25)](https:\/\/www.vanguardpkg.com\/news\/?category=blog)   [Case Studies (32)](https:\/\/www.vanguardpkg.com\/news\/?category=case-studies)   [Industry Insights (2)](https:\/\/www.vanguardpkg.com\/news\/?category=industry-insights)   [Press Release (7)](https:\/\/www.vanguardpkg.com\/news\/?category=press-release)   [All Categories](https:\/\/www.vanguardpkg.com\/news\/)\n\nTags\n\n[Merchandising Strategies](https:\/\/www.vanguardpkg.com\/news\/?tag=merchandising-strategies)   [POP Display](https:\/\/www.vanguardpkg.com\/news\/?tag=pop-display)   [Endcaps](https:\/\/www.vanguardpkg.com\/news\/?tag=endcaps)   [Pet Supplies](https:\/\/www.vanguardpkg.com\/news\/?tag=pet-supplies)   [Retail Packaging](https:\/\/www.vanguardpkg.com\/news\/?tag=retail-packaging)   [Personal Care Appliances](https:\/\/www.vanguardpkg.com\/news\/?tag=personal-care-appliances)   [packaging](https:\/\/www.vanguardpkg.com\/news\/?tag=packaging)   [Holiday Shopper](https:\/\/www.vanguardpkg.com\/news\/?tag=holiday-shopper)   [Industry Award](https:\/\/www.vanguardpkg.com\/news\/?tag=industry-award)   [Vanguard Management](https:\/\/www.vanguardpkg.com\/news\/?tag=vanguard-management)   [In-Store Experience](https:\/\/www.vanguardpkg.com\/news\/?tag=in-store-experience)   [brand](https:\/\/www.vanguardpkg.com\/news\/?tag=brand)   [Walmart](https:\/\/www.vanguardpkg.com\/news\/?tag=walmart)   [Compliance](https:\/\/www.vanguardpkg.com\/news\/?tag=compliance)   [Merchandising Best Practices](https:\/\/www.vanguardpkg.com\/news\/?tag=merchandising-best-practices)   [Electronic Accessories](https:\/\/www.vanguardpkg.com\/news\/?tag=electronic-accessories)\n\nNewsletter Sign Up\n\n# 2021 Black Friday in Review\nBlog  \/  December 7, 2021\n\n![featured image](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2021\/12\/black-friday.jpg)\n\nOnce again, retailers extended Black Friday events over the month of November and pushed customers to online as well as in-store. Early deals in the season and supply chain challenges caused consumers not to wait around for the typical Black Friday and Cyber Monday deals. These actions helped spread out e-commerce spending across the months of October and November. Analysts predict this will put the industry on track for a season to break online shopping records.\n\nWith a longer holiday shopping season, consumers have welcomed the flexibility it offers. The majority (84 percent) of holiday shoppers reported they have already started shopping and have completed more than half (52 percent) of their holiday purchases on average.\n\nAccording to the NRF, Thanksgiving weekend shoppers spent an average of \\$301.27 on holiday-related purchases such as gifts, décor, apparel and toys. This is down slightly from \\$311.75 in 2020. As in previous years, most (\\$215.40) of that amount was spent directly on gifts.\n\nTop gift purchases over the weekend\n\n- Clothing and accessories (bought by 51 percent of those surveyed)\n- Toys (32 percent)\n- Gift cards\/certificates (28 percent)\n- Books\/music\/movies\/video games (27 percent)\n- Electronics (24 percent).\n\n**In-Store**  \n The number of people who shopped in stores increased this year. Retailers saw an increase in foot traffic, with approximately 104.9 million shoppers visiting stores, up from 92.3 million in 2020. Black Friday remained the most popular day for in-store shopping, with 66.5 million shoppers, followed by 51 million shoppers on Small Business Saturday.\n\nDespite more consumers’ willingness to venture out and shop in store, foot traffic hasn’t reached levels from before the pandemic, according to research from Placer.ai, which found visits to be down 8.5% at indoor malls and 9.2% at outdoor malls compared to 2019. T\n\n***Sources:***  \n *Cyber Monday sales edge down to \\$10.7B as consumers make a dent in their holiday shopping. 11\/30\/2021. [www.retaildive.com\/news\/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho\/610699\/](http:\/\/www.retaildive.com\/news\/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho\/610699\/)*\n\n*Nearly 180 Million Shop Over Thanksgiving Holiday Weekend. 11\/30\/2021. <https:\/\/nrf.com\/media-center\/press-releases\/nearly-180-million-shop-over-thanksgiving-holiday-weekend>*  \n *Adobe: Consumers spent \\$10.7 billion on Cyber Monday, \\$109.8 billion so far this holiday season. 11\/30\/2021. <https:\/\/blog.adobe.com\/en\/publish\/2021\/11\/30\/adobe-consumers-spent-10-8-billion-on-cyber-monday-109-8-billion-so-far-this-holiday-season#gs.i99s6d>*\n\nTags\n\n[Black Friday](https:\/\/www.vanguardpkg.com\/news\/?tag=black-friday)   [Holiday Shopper](https:\/\/www.vanguardpkg.com\/news\/?tag=holiday-shopper)\n\nLoad More\n\nShare\n\nRelated Posts\n\n[Getting Inside Consumers’ Heads April 28, 2023 Read More](https:\/\/www.vanguardpkg.com\/getting-inside-consumers-heads\/)\n\n[Maximizing POP Display Effectiveness January 30, 2023 Maximizing in-store POP display effectiveness requires a combination of great design, a clear understanding of display economics, and… Read More](https:\/\/www.vanguardpkg.com\/maximizing-pop-display-effectiveness\/)\n\n[The Power of Storytelling August 17, 2022 What is Storytelling Storytelling is the art of using words to create a compelling story to generate emotion… Read More](https:\/\/www.vanguardpkg.com\/the-power-of-storytelling\/)\n\n[Why Product Label Design Matters April 29, 2022 Product label design can help appeal to customers and beat out the competition right from the shelf. Here’s… Read More](https:\/\/www.vanguardpkg.com\/why-product-label-design-matters\/)\n\n[How to Create a Design Brief April 27, 2022 Designing in-store marketing materials can be both exciting and overwhelming. If you have a vision in mind, it… Read More](https:\/\/www.vanguardpkg.com\/how-to-create-a-design-brief\/)\n\n[Custom Box Inserts: How They Benefit Your Packaging April 27, 2022 Your brand needs more than a brown corrugated box that is randomly filled with different fillers. Instead, your… Read More](https:\/\/www.vanguardpkg.com\/custom-box-inserts-how-they-benefit-your-packaging\/)\n\n[![Vanguard Companies](https:\/\/www.vanguardpkg.com\/wp-content\/uploads\/2021\/09\/VNG-Logo-to-use-1.png)](https:\/\/www.vanguardpkg.com\/)\n\n#### Vanguard Companies Headquarters\n##### Location\n8800 Northeast Underground Drive  \n Pillar \\#255E  \n Kansas City, Missouri 64161\n\n##### Phone\n[816\\.455.4000](tel:8164554000)\n\n##### Hours\n8:00 am - 5:00 pm CT\n\n#### About\n- [About Vanguard](https:\/\/www.vanguardpkg.com\/about\/)\n- [Contact](https:\/\/www.vanguardpkg.com\/contact\/)\n- [News](https:\/\/www.vanguardpkg.com\/news-2\/)\n- [Certifications](https:\/\/www.vanguardpkg.com\/certifications\/)\n- [Careers](https:\/\/www.vanguardpkg.com\/logistics-manufacturing-careers-in-kansas-city\/)\n\n#### More Information\n- [VG Terms & Conditions](https:\/\/www.vanguardpkg.com\/vanguard-terms-and-conditions\/)\n\nCopyright 2026 Vanguard Packaging, LLC. All Rights Reserved.","attrs_readable_markdown":"Once again, retailers extended Black Friday events over the month of November and pushed customers to online as well as in-store. Early deals in the season and supply chain challenges caused consumers not to wait around for the typical Black Friday and Cyber Monday deals. These actions helped spread out e-commerce spending across the months of October and November. Analysts predict this will put the industry on track for a season to break online shopping records.\n\nWith a longer holiday shopping season, consumers have welcomed the flexibility it offers. The majority (84 percent) of holiday shoppers reported they have already started shopping and have completed more than half (52 percent) of their holiday purchases on average.\n\nAccording to the NRF, Thanksgiving weekend shoppers spent an average of \\$301.27 on holiday-related purchases such as gifts, décor, apparel and toys. This is down slightly from \\$311.75 in 2020. As in previous years, most (\\$215.40) of that amount was spent directly on gifts.\n\nTop gift purchases over the weekend\n\n- Clothing and accessories (bought by 51 percent of those surveyed)\n- Toys (32 percent)\n- Gift cards\/certificates (28 percent)\n- Books\/music\/movies\/video games (27 percent)\n- Electronics (24 percent).\n\n**In-Store**  \n The number of people who shopped in stores increased this year. Retailers saw an increase in foot traffic, with approximately 104.9 million shoppers visiting stores, up from 92.3 million in 2020. Black Friday remained the most popular day for in-store shopping, with 66.5 million shoppers, followed by 51 million shoppers on Small Business Saturday.\n\nDespite more consumers’ willingness to venture out and shop in store, foot traffic hasn’t reached levels from before the pandemic, according to research from Placer.ai, which found visits to be down 8.5% at indoor malls and 9.2% at outdoor malls compared to 2019. T\n\n***Sources:***  \n *Cyber Monday sales edge down to \\$10.7B as consumers make a dent in their holiday shopping. 11\/30\/2021. [www.retaildive.com\/news\/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho\/610699\/](http:\/\/www.retaildive.com\/news\/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho\/610699\/)*\n\n*Nearly 180 Million Shop Over Thanksgiving Holiday Weekend. 11\/30\/2021. <https:\/\/nrf.com\/media-center\/press-releases\/nearly-180-million-shop-over-thanksgiving-holiday-weekend>*  \n *Adobe: Consumers spent \\$10.7 billion on Cyber Monday, \\$109.8 billion so far this holiday season. 11\/30\/2021. <https:\/\/blog.adobe.com\/en\/publish\/2021\/11\/30\/adobe-consumers-spent-10-8-billion-on-cyber-monday-109-8-billion-so-far-this-holiday-season#gs.i99s6d>*","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

23 days ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	0.8 months ago
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://www.vanguardpkg.com/2021-black-friday-in-review/
Last Crawled	2026-03-21 18:26:10 (23 days ago)
First Indexed	2021-12-09 09:53:07 (4 years ago)
HTTP Status Code	200
Meta Title	2021 Black Friday in Review - Vanguard Companies
Meta Description	null
Meta Canonical	null
Boilerpipe Text	Once again, retailers extended Black Friday events over the month of November and pushed customers to online as well as in-store. Early deals in the season and supply chain challenges caused consumers not to wait around for the typical Black Friday and Cyber Monday deals. These actions helped spread out e-commerce spending across the months of October and November. Analysts predict this will put the industry on track for a season to break online shopping records. With a longer holiday shopping season, consumers have welcomed the flexibility it offers. The majority (84 percent) of holiday shoppers reported they have already started shopping and have completed more than half (52 percent) of their holiday purchases on average. According to the NRF, Thanksgiving weekend shoppers spent an average of $301.27 on holiday-related purchases such as gifts, décor, apparel and toys. This is down slightly from $311.75 in 2020. As in previous years, most ($215.40) of that amount was spent directly on gifts. Top gift purchases over the weekend Clothing and accessories (bought by 51 percent of those surveyed) Toys (32 percent) Gift cards/certificates (28 percent) Books/music/movies/video games (27 percent) Electronics (24 percent). In-Store The number of people who shopped in stores increased this year. Retailers saw an increase in foot traffic, with approximately 104.9 million shoppers visiting stores, up from 92.3 million in 2020. Black Friday remained the most popular day for in-store shopping, with 66.5 million shoppers, followed by 51 million shoppers on Small Business Saturday. Despite more consumers’ willingness to venture out and shop in store, foot traffic hasn’t reached levels from before the pandemic, according to research from Placer.ai, which found visits to be down 8.5% at indoor malls and 9.2% at outdoor malls compared to 2019. T Sources: Cyber Monday sales edge down to $10.7B as consumers make a dent in their holiday shopping. 11/30/2021. www.retaildive.com/news/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho/610699/ Nearly 180 Million Shop Over Thanksgiving Holiday Weekend. 11/30/2021. https://nrf.com/media-center/press-releases/nearly-180-million-shop-over-thanksgiving-holiday-weekend Adobe: Consumers spent $10.7 billion on Cyber Monday, $109.8 billion so far this holiday season. 11/30/2021. https://blog.adobe.com/en/publish/2021/11/30/adobe-consumers-spent-10-8-billion-on-cyber-monday-109-8-billion-so-far-this-holiday-season#gs.i99s6d
Markdown	- [(816) 455-4000](tel:%208164554000) [![Vanguard Companies](https://www.vanguardpkg.com/wp-content/uploads/2025/01/Vanguard-50th-Logo.png)](https://www.vanguardpkg.com/) - About - [Careers](https://www.vanguardpkg.com/logistics-manufacturing-careers-in-kansas-city/) - Products & Services - Resources - [Contact](https://www.vanguardpkg.com/contact/) - [Get A Quote](https://www.vanguardpkg.com/get-a-quote/) [![Vanguard Companies](https://www.vanguardpkg.com/wp-content/uploads/2025/01/Vanguard-50th-Logo.png)](https://www.vanguardpkg.com/) About - [About Vanguard Companies](https://www.vanguardpkg.com/about/) - [Community](https://www.vanguardpkg.com/community/) - [Our Leadership](https://www.vanguardpkg.com/about-leadership/) - [Capabilities](https://www.vanguardpkg.com/corrugated-packaging-provider/) - [Markets](https://www.vanguardpkg.com/markets/) - [Manufacturing Operations](https://www.vanguardpkg.com/manufacturing-operations/) - [Certifications](https://www.vanguardpkg.com/certifications/) - [Awards & Testimonials](https://www.vanguardpkg.com/awards-and-testimonials/) - [Locations](https://www.vanguardpkg.com/companies-and-locations/) - [News](https://www.vanguardpkg.com/news-2/) [![](https://www.vanguardpkg.com/wp-content/uploads/2021/10/Space.png) Let’s Collaborate! Contact Us For A Design Consultation. Contact Us\!](https://www.vanguardpkg.com/contact/) Products & Services - Retail Merchandising Solutions - Packaging Solutions - Fulfillment Services - [Digital Printing](https://www.vanguardpkg.com/digital-printing/) - Value-Added Services Retail Merchandising Solutions - [Point of Purchase (POP) Displays](https://www.vanguardpkg.com/products-and-services/) - [POS Signage](https://www.vanguardpkg.com/point-of-sale-signs/) - [Multi-Brand Retail Programs](https://www.vanguardpkg.com/multi-vendor-programs/) Packaging Solutions - [Retail Packaging](https://www.vanguardpkg.com/product-packaging/) - [Industrial Packaging](https://www.vanguardpkg.com/best-industrial-packaging-company/) - [E-Commerce Packaging](https://www.vanguardpkg.com/e-commerce-packaging-company/) - [Flexo Printed Labels, Cores, Tubes, & V-Tough Edge Guards®](https://www.vanguardpkg.com/paper-tube-manufacturer/) Fulfillment Services - [Contract Packaging Solutions](https://www.vanguardpkg.com/contract-packaging-services/) - [Display Assembly & Packout Services](https://www.vanguardpkg.com/display-assembly-fulfillment-services/) - [Third Party Logistics](https://www.vanguardpkg.com/third-party-logistics-3pl/) Value-Added Services - [Creative Services](https://www.vanguardpkg.com/creative-services-engineering/) - [Market Intelligence](https://www.vanguardpkg.com/insights-development/) - [Program Management](https://www.vanguardpkg.com/program-management/) [![](https://www.vanguardpkg.com/wp-content/uploads/2021/10/Space.png) Let’s Collaborate! Contact Us For A Design Consultation. Contact Us\!](https://www.vanguardpkg.com/contact/) Resources - [Blogs](https://www.vanguardpkg.com/blog/) - [Case Studies](https://www.vanguardpkg.com/case-studies/) - [Gallery](https://www.vanguardpkg.com/gallery) - Industry Insights Industry Insights - [Grocery Store Shopping Infographic](https://www.vanguardpkg.com/wp-content/uploads/2024/07/Grocery-Store-Shopping-Infographic.png) - [Brick-and-Mortar Retail Statistics](https://www.vanguardpkg.com/wp-content/uploads/2024/07/Brick-and-Mortar-Infographic.jpg) - [Retail and Merch Trends To Watch 2024 Report](https://www.vanguardpkg.com/wp-content/uploads/2024/03/Retail-and-Merch-Trends-To-Watch-2024-Report.pdf) - [Current Landscape of the Pet Care Industry](https://www.vanguardpkg.com/current-landscape-of-the-pet-care-industry/) - [Winter Holiday Insights](https://www.vanguardpkg.com/winter-holiday-insights/) [![](https://www.vanguardpkg.com/wp-content/uploads/2021/10/Space.png) Let’s Collaborate! Contact Us For A Design Consultation. Contact Us\!](https://www.vanguardpkg.com/contact/) [Walmart AE Portal](https://ae.vanguardpkg.com/) - About - [Careers](https://www.vanguardpkg.com/logistics-manufacturing-careers-in-kansas-city/) - Products & Services - Resources - [Contact](https://www.vanguardpkg.com/contact/) - [Get A Quote](https://www.vanguardpkg.com/get-a-quote/) About - [About Vanguard Companies](https://www.vanguardpkg.com/about/) - [Community](https://www.vanguardpkg.com/community/) - [Our Leadership](https://www.vanguardpkg.com/about-leadership/) - [Capabilities](https://www.vanguardpkg.com/corrugated-packaging-provider/) - [Markets](https://www.vanguardpkg.com/markets/) - [Manufacturing Operations](https://www.vanguardpkg.com/manufacturing-operations/) - [Certifications](https://www.vanguardpkg.com/certifications/) - [Awards & Testimonials](https://www.vanguardpkg.com/awards-and-testimonials/) - [Locations](https://www.vanguardpkg.com/companies-and-locations/) - [News](https://www.vanguardpkg.com/news-2/) Products & Services - Retail Merchandising Solutions - [Point of Purchase (POP) Displays](https://www.vanguardpkg.com/products-and-services/) - [POS Signage](https://www.vanguardpkg.com/point-of-sale-signs/) - [Multi-Brand Retail Programs](https://www.vanguardpkg.com/multi-vendor-programs/) - Packaging Solutions - [Retail Packaging](https://www.vanguardpkg.com/product-packaging/) - [Industrial Packaging](https://www.vanguardpkg.com/best-industrial-packaging-company/) - [E-Commerce Packaging](https://www.vanguardpkg.com/e-commerce-packaging-company/) - [Flexo Printed Labels, Cores, Tubes, & V-Tough Edge Guards®](https://www.vanguardpkg.com/paper-tube-manufacturer/) - Fulfillment Services - [Contract Packaging Solutions](https://www.vanguardpkg.com/contract-packaging-services/) - [Display Assembly & Packout Services](https://www.vanguardpkg.com/display-assembly-fulfillment-services/) - [Third Party Logistics](https://www.vanguardpkg.com/third-party-logistics-3pl/) - [Digital Printing](https://www.vanguardpkg.com/digital-printing/) - Value-Added Services - [Creative Services](https://www.vanguardpkg.com/creative-services-engineering/) - [Market Intelligence](https://www.vanguardpkg.com/insights-development/) - [Program Management](https://www.vanguardpkg.com/program-management/) Resources - [Blogs](https://www.vanguardpkg.com/blog/) - [Case Studies](https://www.vanguardpkg.com/case-studies/) - [Gallery](https://www.vanguardpkg.com/gallery) - Industry Insights - [Grocery Store Shopping Infographic](https://www.vanguardpkg.com/wp-content/uploads/2024/07/Grocery-Store-Shopping-Infographic.png) - [Brick-and-Mortar Retail Statistics](https://www.vanguardpkg.com/wp-content/uploads/2024/07/Brick-and-Mortar-Infographic.jpg) - [Retail and Merch Trends To Watch 2024 Report](https://www.vanguardpkg.com/wp-content/uploads/2024/03/Retail-and-Merch-Trends-To-Watch-2024-Report.pdf) - [Current Landscape of the Pet Care Industry](https://www.vanguardpkg.com/current-landscape-of-the-pet-care-industry/) - [Winter Holiday Insights](https://www.vanguardpkg.com/winter-holiday-insights/) [Back to blog](https://www.vanguardpkg.com/news/) Categories [Blog (25)](https://www.vanguardpkg.com/news/?category=blog) [Case Studies (32)](https://www.vanguardpkg.com/news/?category=case-studies) [Industry Insights (2)](https://www.vanguardpkg.com/news/?category=industry-insights) [Press Release (7)](https://www.vanguardpkg.com/news/?category=press-release) [All Categories](https://www.vanguardpkg.com/news/) Tags [Merchandising Strategies](https://www.vanguardpkg.com/news/?tag=merchandising-strategies) [POP Display](https://www.vanguardpkg.com/news/?tag=pop-display) [Endcaps](https://www.vanguardpkg.com/news/?tag=endcaps) [Pet Supplies](https://www.vanguardpkg.com/news/?tag=pet-supplies) [Retail Packaging](https://www.vanguardpkg.com/news/?tag=retail-packaging) [Personal Care Appliances](https://www.vanguardpkg.com/news/?tag=personal-care-appliances) [packaging](https://www.vanguardpkg.com/news/?tag=packaging) [Holiday Shopper](https://www.vanguardpkg.com/news/?tag=holiday-shopper) [Industry Award](https://www.vanguardpkg.com/news/?tag=industry-award) [Vanguard Management](https://www.vanguardpkg.com/news/?tag=vanguard-management) [In-Store Experience](https://www.vanguardpkg.com/news/?tag=in-store-experience) [brand](https://www.vanguardpkg.com/news/?tag=brand) [Walmart](https://www.vanguardpkg.com/news/?tag=walmart) [Compliance](https://www.vanguardpkg.com/news/?tag=compliance) [Merchandising Best Practices](https://www.vanguardpkg.com/news/?tag=merchandising-best-practices) [Electronic Accessories](https://www.vanguardpkg.com/news/?tag=electronic-accessories) Newsletter Sign Up # 2021 Black Friday in Review Blog / December 7, 2021 ![featured image](https://www.vanguardpkg.com/wp-content/uploads/2021/12/black-friday.jpg) Once again, retailers extended Black Friday events over the month of November and pushed customers to online as well as in-store. Early deals in the season and supply chain challenges caused consumers not to wait around for the typical Black Friday and Cyber Monday deals. These actions helped spread out e-commerce spending across the months of October and November. Analysts predict this will put the industry on track for a season to break online shopping records. With a longer holiday shopping season, consumers have welcomed the flexibility it offers. The majority (84 percent) of holiday shoppers reported they have already started shopping and have completed more than half (52 percent) of their holiday purchases on average. According to the NRF, Thanksgiving weekend shoppers spent an average of \$301.27 on holiday-related purchases such as gifts, décor, apparel and toys. This is down slightly from \$311.75 in 2020. As in previous years, most (\$215.40) of that amount was spent directly on gifts. Top gift purchases over the weekend - Clothing and accessories (bought by 51 percent of those surveyed) - Toys (32 percent) - Gift cards/certificates (28 percent) - Books/music/movies/video games (27 percent) - Electronics (24 percent). In-Store The number of people who shopped in stores increased this year. Retailers saw an increase in foot traffic, with approximately 104.9 million shoppers visiting stores, up from 92.3 million in 2020. Black Friday remained the most popular day for in-store shopping, with 66.5 million shoppers, followed by 51 million shoppers on Small Business Saturday. Despite more consumers’ willingness to venture out and shop in store, foot traffic hasn’t reached levels from before the pandemic, according to research from Placer.ai, which found visits to be down 8.5% at indoor malls and 9.2% at outdoor malls compared to 2019. T *Sources:* Cyber Monday sales edge down to \$10.7B as consumers make a dent in their holiday shopping. 11/30/2021. [www.retaildive.com/news/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho/610699/](http://www.retaildive.com/news/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho/610699/) Nearly 180 Million Shop Over Thanksgiving Holiday Weekend. 11/30/2021. <https://nrf.com/media-center/press-releases/nearly-180-million-shop-over-thanksgiving-holiday-weekend> Adobe: Consumers spent \$10.7 billion on Cyber Monday, \$109.8 billion so far this holiday season. 11/30/2021. <https://blog.adobe.com/en/publish/2021/11/30/adobe-consumers-spent-10-8-billion-on-cyber-monday-109-8-billion-so-far-this-holiday-season#gs.i99s6d> Tags [Black Friday](https://www.vanguardpkg.com/news/?tag=black-friday) [Holiday Shopper](https://www.vanguardpkg.com/news/?tag=holiday-shopper) Load More Share Related Posts [Getting Inside Consumers’ Heads April 28, 2023 Read More](https://www.vanguardpkg.com/getting-inside-consumers-heads/) [Maximizing POP Display Effectiveness January 30, 2023 Maximizing in-store POP display effectiveness requires a combination of great design, a clear understanding of display economics, and… Read More](https://www.vanguardpkg.com/maximizing-pop-display-effectiveness/) [The Power of Storytelling August 17, 2022 What is Storytelling Storytelling is the art of using words to create a compelling story to generate emotion… Read More](https://www.vanguardpkg.com/the-power-of-storytelling/) [Why Product Label Design Matters April 29, 2022 Product label design can help appeal to customers and beat out the competition right from the shelf. Here’s… Read More](https://www.vanguardpkg.com/why-product-label-design-matters/) [How to Create a Design Brief April 27, 2022 Designing in-store marketing materials can be both exciting and overwhelming. If you have a vision in mind, it… Read More](https://www.vanguardpkg.com/how-to-create-a-design-brief/) [Custom Box Inserts: How They Benefit Your Packaging April 27, 2022 Your brand needs more than a brown corrugated box that is randomly filled with different fillers. Instead, your… Read More](https://www.vanguardpkg.com/custom-box-inserts-how-they-benefit-your-packaging/) [![Vanguard Companies](https://www.vanguardpkg.com/wp-content/uploads/2021/09/VNG-Logo-to-use-1.png)](https://www.vanguardpkg.com/) #### Vanguard Companies Headquarters ##### Location 8800 Northeast Underground Drive Pillar \#255E Kansas City, Missouri 64161 ##### Phone [816\.455.4000](tel:8164554000) ##### Hours 8:00 am - 5:00 pm CT #### About - [About Vanguard](https://www.vanguardpkg.com/about/) - [Contact](https://www.vanguardpkg.com/contact/) - [News](https://www.vanguardpkg.com/news-2/) - [Certifications](https://www.vanguardpkg.com/certifications/) - [Careers](https://www.vanguardpkg.com/logistics-manufacturing-careers-in-kansas-city/) #### More Information - [VG Terms & Conditions](https://www.vanguardpkg.com/vanguard-terms-and-conditions/) Copyright 2026 Vanguard Packaging, LLC. All Rights Reserved.
Readable Markdown	Once again, retailers extended Black Friday events over the month of November and pushed customers to online as well as in-store. Early deals in the season and supply chain challenges caused consumers not to wait around for the typical Black Friday and Cyber Monday deals. These actions helped spread out e-commerce spending across the months of October and November. Analysts predict this will put the industry on track for a season to break online shopping records. With a longer holiday shopping season, consumers have welcomed the flexibility it offers. The majority (84 percent) of holiday shoppers reported they have already started shopping and have completed more than half (52 percent) of their holiday purchases on average. According to the NRF, Thanksgiving weekend shoppers spent an average of \$301.27 on holiday-related purchases such as gifts, décor, apparel and toys. This is down slightly from \$311.75 in 2020. As in previous years, most (\$215.40) of that amount was spent directly on gifts. Top gift purchases over the weekend - Clothing and accessories (bought by 51 percent of those surveyed) - Toys (32 percent) - Gift cards/certificates (28 percent) - Books/music/movies/video games (27 percent) - Electronics (24 percent). In-Store The number of people who shopped in stores increased this year. Retailers saw an increase in foot traffic, with approximately 104.9 million shoppers visiting stores, up from 92.3 million in 2020. Black Friday remained the most popular day for in-store shopping, with 66.5 million shoppers, followed by 51 million shoppers on Small Business Saturday. Despite more consumers’ willingness to venture out and shop in store, foot traffic hasn’t reached levels from before the pandemic, according to research from Placer.ai, which found visits to be down 8.5% at indoor malls and 9.2% at outdoor malls compared to 2019. T *Sources:* Cyber Monday sales edge down to \$10.7B as consumers make a dent in their holiday shopping. 11/30/2021. [www.retaildive.com/news/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho/610699/](http://www.retaildive.com/news/cyber-monday-sales-edge-down-to-107b-as-consumers-make-a-dent-in-their-ho/610699/) Nearly 180 Million Shop Over Thanksgiving Holiday Weekend. 11/30/2021. <https://nrf.com/media-center/press-releases/nearly-180-million-shop-over-thanksgiving-holiday-weekend> Adobe: Consumers spent \$10.7 billion on Cyber Monday, \$109.8 billion so far this holiday season. 11/30/2021. <https://blog.adobe.com/en/publish/2021/11/30/adobe-consumers-spent-10-8-billion-on-cyber-monday-109-8-billion-so-far-this-holiday-season#gs.i99s6d>
Shard	51 (laksa)
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Unparsed URL	com,vanguardpkg!www,/2021-black-friday-in-review/ s443