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| URL | https://www.usf.edu/business/news/2025/02-07-brandt-emba.aspx | ||||||||||||||||||
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| Meta Title | Brandt CEO talks racing, records, and fertilizer at EMBA Conversation with a CEO event | ||||||||||||||||||
| Meta Description | Rick Brandt was the featured speaker at Fridayâs EMBA Conversation with a CEO event at the USF Muma College of Business where about 50 executive MBA and sport and entertainment management students attended. | ||||||||||||||||||
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| Boilerpipe Text | News
Photo credit: Alexis Yahre, USF Muma College of BusinessÂ
Elizabeth L. Brown
February 7, 2025
Business News
TAMPA â Rick Brandt, CEO and president of the agriculture services company BRANDT,
didnât hold back when asked about the biggest hurdles he faced taking over the familyâs
agricultural fertilizer business at age 29.Â
Â
âThe biggest challenge was the first generation,â he said. âA lot of the things I
wanted to do, they held me back. We had an older board of directors and they had a
way of doing things.âÂ
Â
In 1995, the USF alumnus took over the family business, which had been started in
1953 by his parents, Glen and Evelyn Brandt, in Springfield, Illinois.Â
Â
âMy dad was very hard on me. People said he was always so proud of me, but he never
told me that,â Brandt said.Â
Â
Despite the obstacles, Brandt said the focus on family is still at the heart of the
business, originally named Brandtâs Fertilizer Service.Â
Â
âWe treat employees like family,â he said. âOur culture is built around fun.âÂ
Brandt was the featured speaker at Fridayâs EMBA Conversation with a CEO event at
the USF Muma College of Business where about 50 executive MBA and sport and entertainment
management students attended.Â
Â
During the hour-long conversation led by
David Blackwell
, Lynn Pippenger Dean at the Muma College of Business, Brandt shared some business
advice and lessons learned to the young executives in the room.Â
Â
As CEO, Brandt has overseen the companyâs phenomenal growth and expansion, including
the acquisition and integration of 16 companies during his tenure. The agricultural
company, known as Brandt, provides products and services to help farmers grow healthier
crops and employs nearly 500 associates.Â
Â
His advice on hiring people: âI knew I wasnât the smartest guy in the room, but I
turned that into an asset. I could attract the smartest guy in the room and get them
to work for me.âÂ
Â
On managing the market fluctuations of the agriculture business: Itâs important to
have diverse holdings. âIn agriculture, youâre going to have failure somewhere in
the world every year.âÂ
Â
On how the company got into NASCAR racing: In 2010, Brandt received a solicitation
email about a racing sponsorship opportunity. The mail sat in his inbox for three
months before he decided to move forward. The company sponsors JR Motorsports and
driver Justin Allgaier in NASCARâs Xfinity Series.
 âI knew nothing about NASCAR. The demographics looked good to me. We didnât have
a marketing person. Within two weeks we had a contract.âÂ
Â
On why they partner with the Tampa Bay Lightning: âItâs awareness for our brand. People
see Brandt is part of Tampa and that we are part of the community,â he said. Â
Â
As a partner, theyâre able to host a skate night at Amalie Arena for Brandt employees
and their families to promote the businessâ family culture. Â Â
Â
On why he started the record label, GB Records, to support country artist Kelsey Hickman:
 âShe just needed that break,â Brandt said. âItâs âhow can I help the hometown kid?âÂ
Â
USFâs Executive MBA program is among the top 10
âBest Executive MBA Programsâ
in the nation by
Fortune
magazine.Â
Return to article listing | ||||||||||||||||||
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- Brandt CEO talks racing, records, and fertilizer at EMBA Conversation with a CEO event

*Photo credit: Alexis Yahre, USF Muma College of Business*
# Brandt CEO talks racing, records, and fertilizer at EMBA Conversation with a CEO event
- Elizabeth L. Brown
- February 7, 2025
- [Business News](https://www.usf.edu/business/news/listing.aspx?category=Business%20News)
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TAMPA â Rick Brandt, CEO and president of the agriculture services company BRANDT, didnât hold back when asked about the biggest hurdles he faced taking over the familyâs agricultural fertilizer business at age 29.
âThe biggest challenge was the first generation,â he said. âA lot of the things I wanted to do, they held me back. We had an older board of directors and they had a way of doing things.â
In 1995, the USF alumnus took over the family business, which had been started in 1953 by his parents, Glen and Evelyn Brandt, in Springfield, Illinois.
âMy dad was very hard on me. People said he was always so proud of me, but he never told me that,â Brandt said.
Despite the obstacles, Brandt said the focus on family is still at the heart of the business, originally named Brandtâs Fertilizer Service.
âWe treat employees like family,â he said. âOur culture is built around fun.â

Brandt was the featured speaker at Fridayâs EMBA Conversation with a CEO event at the USF Muma College of Business where about 50 executive MBA and sport and entertainment management students attended.
During the hour-long conversation led by [David Blackwell](https://www.usf.edu/business/about/bios/blackwell-david.aspx), Lynn Pippenger Dean at the Muma College of Business, Brandt shared some business advice and lessons learned to the young executives in the room.
As CEO, Brandt has overseen the companyâs phenomenal growth and expansion, including the acquisition and integration of 16 companies during his tenure. The agricultural company, known as Brandt, provides products and services to help farmers grow healthier crops and employs nearly 500 associates.
His advice on hiring people: âI knew I wasnât the smartest guy in the room, but I turned that into an asset. I could attract the smartest guy in the room and get them to work for me.â
On managing the market fluctuations of the agriculture business: Itâs important to have diverse holdings. âIn agriculture, youâre going to have failure somewhere in the world every year.â
On how the company got into NASCAR racing: In 2010, Brandt received a solicitation email about a racing sponsorship opportunity. The mail sat in his inbox for three months before he decided to move forward. The company sponsors JR Motorsports and driver Justin Allgaier in NASCARâs Xfinity Series.

âI knew nothing about NASCAR. The demographics looked good to me. We didnât have a marketing person. Within two weeks we had a contract.â
On why they partner with the Tampa Bay Lightning: âItâs awareness for our brand. People see Brandt is part of Tampa and that we are part of the community,â he said.
As a partner, theyâre able to host a skate night at Amalie Arena for Brandt employees and their families to promote the businessâ family culture.
On why he started the record label, GB Records, to support country artist Kelsey Hickman: âShe just needed that break,â Brandt said. âItâs âhow can I help the hometown kid?â
USFâs Executive MBA program is among the top 10 [âBest Executive MBA Programsâ](https://www.usf.edu/business/news/2024/07-17-emba-fortune-ranking.aspx) in the nation by *Fortune* magazine.
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| Readable Markdown | News

*Photo credit: Alexis Yahre, USF Muma College of Business*
- Elizabeth L. Brown
- February 7, 2025
- [Business News](https://www.usf.edu/business/news/listing.aspx?category=Business%20News)
TAMPA â Rick Brandt, CEO and president of the agriculture services company BRANDT, didnât hold back when asked about the biggest hurdles he faced taking over the familyâs agricultural fertilizer business at age 29.
âThe biggest challenge was the first generation,â he said. âA lot of the things I wanted to do, they held me back. We had an older board of directors and they had a way of doing things.â
In 1995, the USF alumnus took over the family business, which had been started in 1953 by his parents, Glen and Evelyn Brandt, in Springfield, Illinois.
âMy dad was very hard on me. People said he was always so proud of me, but he never told me that,â Brandt said.
Despite the obstacles, Brandt said the focus on family is still at the heart of the business, originally named Brandtâs Fertilizer Service.
âWe treat employees like family,â he said. âOur culture is built around fun.â

Brandt was the featured speaker at Fridayâs EMBA Conversation with a CEO event at the USF Muma College of Business where about 50 executive MBA and sport and entertainment management students attended.
During the hour-long conversation led by [David Blackwell](https://www.usf.edu/business/about/bios/blackwell-david.aspx), Lynn Pippenger Dean at the Muma College of Business, Brandt shared some business advice and lessons learned to the young executives in the room.
As CEO, Brandt has overseen the companyâs phenomenal growth and expansion, including the acquisition and integration of 16 companies during his tenure. The agricultural company, known as Brandt, provides products and services to help farmers grow healthier crops and employs nearly 500 associates.
His advice on hiring people: âI knew I wasnât the smartest guy in the room, but I turned that into an asset. I could attract the smartest guy in the room and get them to work for me.â
On managing the market fluctuations of the agriculture business: Itâs important to have diverse holdings. âIn agriculture, youâre going to have failure somewhere in the world every year.â
On how the company got into NASCAR racing: In 2010, Brandt received a solicitation email about a racing sponsorship opportunity. The mail sat in his inbox for three months before he decided to move forward. The company sponsors JR Motorsports and driver Justin Allgaier in NASCARâs Xfinity Series.

âI knew nothing about NASCAR. The demographics looked good to me. We didnât have a marketing person. Within two weeks we had a contract.â
On why they partner with the Tampa Bay Lightning: âItâs awareness for our brand. People see Brandt is part of Tampa and that we are part of the community,â he said.
As a partner, theyâre able to host a skate night at Amalie Arena for Brandt employees and their families to promote the businessâ family culture.
On why he started the record label, GB Records, to support country artist Kelsey Hickman: âShe just needed that break,â Brandt said. âItâs âhow can I help the hometown kid?â
USFâs Executive MBA program is among the top 10 [âBest Executive MBA Programsâ](https://www.usf.edu/business/news/2024/07-17-emba-fortune-ranking.aspx) in the nation by *Fortune* magazine.
[Return to article listing](https://www.usf.edu/business/news/listing.aspx) | ||||||||||||||||||
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