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URLhttps://www.ubs.com/global/en/wealthmanagement/insights/marketnews/article.2581859.html
Last Crawled2026-04-16 14:16:00 (6 days ago)
First Indexed2025-09-06 13:20:51 (7 months ago)
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Meta TitleAre we facing an AI bubble? | UBS Global
Meta DescriptionNVIDIA's current dominance in the stock market reflects pronounced optimism about artificial intelligence (AI), but also evokes uneasy memories of the dot-com bubble. However, today’s technology giants differ from their predecessors thanks to solid earnings growth and lower valuations. There is little evidence of a market bubble at present, and we would look to benefit from AI-driven momentum in the stock market with a broadly diversified portfolio. Diversification is especially important amid heightened political and economic risks, as it provides a cushion during potential setbacks.
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Until recently, investors were primarily focused on the US labor market report or the decisions of major central banks. Now, however, another event is beginning to rival the traditional highlights of the financial market calendar: the release of quarterly results by the technology company NVIDIA. Last week, NVIDIA announced its results for the second quarter. The technology company reported revenue growth of 56% over the last 12 months. Nevertheless, the company’s stock subsequently lost ground. NVIDIA now accounts for 8% of the US equity market. The "Magnificent Seven," which refers to the seven dominant US tech companies, make up 35% of the market. This underscores the optimism surrounding artificial intelligence. For those who followed the financial markets at the turn of the millennium, this may evoke memories of the dot-com bubble. The spread of the internet at that time sparked hopes for a "new economy" characterized by high productivity gains. This led to hype around internet companies and ultimately to a speculative bubble, which burst in 2000 and resulted in massive stock market losses. This inevitably raises the question: Are we facing an AI bubble? Today, there are indeed parallels, but also clear differences compared to the situation 25 years ago. Individual stocks are experiencing the same meteoric price increases as the shares of the dot-com era. However, today’s rally is supported by significantly higher earnings growth. The price-earnings ratio (P/E) of today’s technology giants is also much lower than that of the market leaders at the peak of the dot-com bubble. In 1999, Microsoft, Cisco, Lucent, Nortel, and AOL had an average P/E ratio—based on expected earnings—of 82x. This is significantly higher than the 28x of the "Magnificent Seven" over the past 12 months. In our view, there is little to suggest that the markets are currently in a bubble. Moreover, a typical cause of a bubble bursting is higher interest rates. During the dot-com era, the US Federal Reserve raised key interest rates by 1.75 percentage points between June 1999 and May 2000, which triggered the crash. The current monetary policy environment is very different from back then. We expect the Fed to lower key interest rates by around 1 percentage point in the coming months. AI has the potential to fundamentally transform the economy and markets, generating growth for which investors, with broadly diversified portfolios, can participate. Those who are not yet engaged in the market can use any setbacks as an opportunity to gain exposure. Nevertheless, the risks should not be underestimated. In 2000, investment cutbacks, overcapacity, and disappointing profits triggered a loss of confidence in the “New Economy.” In the case of AI stocks, there is also a short-term risk of over-investment and misallocation. In addition, there are currently political and economic risks. This makes diversification essential to cushion any setbacks. Good to know: The price-earnings ratio (P/E ratio) indicates how much investors pay (“price”) for the current or estimated net profit per share (“earnings”) of a company and is usually expressed as a multiple of earnings. For example, 15x means that the share price is 15 times the earnings. A low P/E ratio can be a starting point for identifying potentially undervalued stocks, while a high P/E ratio might suggest a stock is overvalued. Comparing the P/E ratios of stocks from different sectors or companies with varying profit growth is difficult, which is why the P/E ratio is often used to determine whether a stock (or a sector or region) is cheap or expensive compared to its own history. Disclaimer
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Reasons for declaring the story as outdated may be a change of view regarding the topic discussed in this article or because the topic is currently not being monitored anymore. # CIO Essentials - Markets at a glance Are we facing an AI bubble? NVIDIA's current dominance in the stock market reflects pronounced optimism about artificial intelligence (AI), but also evokes uneasy memories of the dot-com bubble. However, today’s technology giants differ from their predecessors thanks to solid earnings growth and lower valuations. There is little evidence of a market bubble at present, and we would look to benefit from AI-driven momentum in the stock market with a broadly diversified portfolio. Diversification is especially important amid heightened political and economic risks, as it provides a cushion during potential setbacks. by Alessandro Bee 04 Sep 2025 [![](https://www.ubs.com/cioresearch/25/81/85/9/2581859/en/image.2131863874.img/2581859.png)]() Until recently, investors were primarily focused on the US labor market report or the decisions of major central banks. Now, however, another event is beginning to rival the traditional highlights of the financial market calendar: the release of quarterly results by the technology company NVIDIA. Last week, NVIDIA announced its results for the second quarter. The technology company reported revenue growth of 56% over the last 12 months. Nevertheless, the company’s stock subsequently lost ground. NVIDIA now accounts for 8% of the US equity market. The "Magnificent Seven," which refers to the seven dominant US tech companies, make up 35% of the market. This underscores the optimism surrounding artificial intelligence. For those who followed the financial markets at the turn of the millennium, this may evoke memories of the dot-com bubble. The spread of the internet at that time sparked hopes for a "new economy" characterized by high productivity gains. This led to hype around internet companies and ultimately to a speculative bubble, which burst in 2000 and resulted in massive stock market losses. This inevitably raises the question: Are we facing an AI bubble? Today, there are indeed parallels, but also clear differences compared to the situation 25 years ago. Individual stocks are experiencing the same meteoric price increases as the shares of the dot-com era. However, today’s rally is supported by significantly higher earnings growth. The price-earnings ratio (P/E) of today’s technology giants is also much lower than that of the market leaders at the peak of the dot-com bubble. In 1999, Microsoft, Cisco, Lucent, Nortel, and AOL had an average P/E ratio—based on expected earnings—of 82x. This is significantly higher than the 28x of the "Magnificent Seven" over the past 12 months. In our view, there is little to suggest that the markets are currently in a bubble. Moreover, a typical cause of a bubble bursting is higher interest rates. During the dot-com era, the US Federal Reserve raised key interest rates by 1.75 percentage points between June 1999 and May 2000, which triggered the crash. The current monetary policy environment is very different from back then. We expect the Fed to lower key interest rates by around 1 percentage point in the coming months. AI has the potential to fundamentally transform the economy and markets, generating growth for which investors, with broadly diversified portfolios, can participate. Those who are not yet engaged in the market can use any setbacks as an opportunity to gain exposure. Nevertheless, the risks should not be underestimated. In 2000, investment cutbacks, overcapacity, and disappointing profits triggered a loss of confidence in the “New Economy.” In the case of AI stocks, there is also a short-term risk of over-investment and misallocation. In addition, there are currently political and economic risks. This makes diversification essential to cushion any setbacks. Good to know: The price-earnings ratio (P/E ratio) indicates how much investors pay (“price”) for the current or estimated net profit per share (“earnings”) of a company and is usually expressed as a multiple of earnings. For example, 15x means that the share price is 15 times the earnings. A low P/E ratio can be a starting point for identifying potentially undervalued stocks, while a high P/E ratio might suggest a stock is overvalued. Comparing the P/E ratios of stocks from different sectors or companies with varying profit growth is difficult, which is why the P/E ratio is often used to determine whether a stock (or a sector or region) is cheap or expensive compared to its own history. [Disclaimer](https://secure.ubs.com/global/en/wealthmanagement/insights/chief-investment-office/disclaimer.html) ## At a glance - The pronounced optimism in equity markets about artificial intelligence (AI) recalls the dot-com bubble that burst 25 years ago. - But there are clear differences: Today’s stock valuations of technology giants are significantly lower than those at the start of the 2000s, and profit growth is higher. This suggests little evidence of a market bubble. In addition, the Fed is likely to cut key interest rates now, whereas back then it triggered the bubble’s burst by raising them. - Exposure to AI-driven momentum in equity markets is best achieved through a broadly diversified portfolio. This is especially important given heightened political and economic risks. ### Tags - Liquidity - Switzerland ### Download - [Download this article as PDFDownload article (PDF)![](https://www.ubs.com/etc/designs/fit/img/svg/ico_pdf.svg)](https://www.ubs.com/global/en/wealthmanagement/insights/marketnews/article/_jcr_content.1246535859.file/PS9jb250ZW50L2RhbS9pbXBvcnRlZC9jaW9yZXNlYXJjaC9wZGYvMjUvODEvODUvOS8yNTgxODU5L2VuLzI1ODE4NTkucGRm/2581859.pdf) You are here: - [Global](https://www.ubs.com/global/en.html) - [Global Wealth Management](https://www.ubs.com/global/en/wealthmanagement.html) - [Insights](https://www.ubs.com/global/en/wealthmanagement/insights.html) - [Are we facing an AI bubble?](https://www.ubs.com/global/en/wealthmanagement/insights/marketnews/article.2581859.html) [Back to top](https://www.ubs.com/global/en/wealthmanagement/insights/marketnews/article.2581859.html#doc) ## Footer Navigation Change your domicile Global ### Explore UBS.com - Explore UBS.com - [Asset Management](https://www.ubs.com/global/en/assetmanagement.html) - [Investment Bank](https://www.ubs.com/global/en/investment-bank.html) - [Global Wealth Management](https://www.ubs.com/global/en/wealthmanagement.html) - [Our firm](https://www.ubs.com/global/en/our-firm.html) - [Careers](https://www.ubs.com/global/en/careers.html) - [Investor Relations](https://www.ubs.com/global/en/investor-relations.html) - [Locations](https://www.ubs.com/locations) - [Media](https://www.ubs.com/global/en/media.html) - [Information on UBS](https://www.ubs.com/global/en/legal/info-on-ubs.html) - [Terms of use](https://www.ubs.com/global/en/legal/disclaimer.html) - [Privacy statement](https://www.ubs.com/global/en/legal/privacy.html) - [Report fraudulent mail](https://www.ubs.com/global/en/our-firm/cybersafe/phishing.html) - [Go to privacy settings]() ### Legal Information The products, services, information and/or materials contained within these web pages may not be available for residents of certain jurisdictions. 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Readable Markdown
Until recently, investors were primarily focused on the US labor market report or the decisions of major central banks. Now, however, another event is beginning to rival the traditional highlights of the financial market calendar: the release of quarterly results by the technology company NVIDIA. Last week, NVIDIA announced its results for the second quarter. The technology company reported revenue growth of 56% over the last 12 months. Nevertheless, the company’s stock subsequently lost ground. NVIDIA now accounts for 8% of the US equity market. The "Magnificent Seven," which refers to the seven dominant US tech companies, make up 35% of the market. This underscores the optimism surrounding artificial intelligence. For those who followed the financial markets at the turn of the millennium, this may evoke memories of the dot-com bubble. The spread of the internet at that time sparked hopes for a "new economy" characterized by high productivity gains. This led to hype around internet companies and ultimately to a speculative bubble, which burst in 2000 and resulted in massive stock market losses. This inevitably raises the question: Are we facing an AI bubble? Today, there are indeed parallels, but also clear differences compared to the situation 25 years ago. Individual stocks are experiencing the same meteoric price increases as the shares of the dot-com era. However, today’s rally is supported by significantly higher earnings growth. The price-earnings ratio (P/E) of today’s technology giants is also much lower than that of the market leaders at the peak of the dot-com bubble. In 1999, Microsoft, Cisco, Lucent, Nortel, and AOL had an average P/E ratio—based on expected earnings—of 82x. This is significantly higher than the 28x of the "Magnificent Seven" over the past 12 months. In our view, there is little to suggest that the markets are currently in a bubble. Moreover, a typical cause of a bubble bursting is higher interest rates. During the dot-com era, the US Federal Reserve raised key interest rates by 1.75 percentage points between June 1999 and May 2000, which triggered the crash. The current monetary policy environment is very different from back then. We expect the Fed to lower key interest rates by around 1 percentage point in the coming months. AI has the potential to fundamentally transform the economy and markets, generating growth for which investors, with broadly diversified portfolios, can participate. Those who are not yet engaged in the market can use any setbacks as an opportunity to gain exposure. Nevertheless, the risks should not be underestimated. In 2000, investment cutbacks, overcapacity, and disappointing profits triggered a loss of confidence in the “New Economy.” In the case of AI stocks, there is also a short-term risk of over-investment and misallocation. In addition, there are currently political and economic risks. This makes diversification essential to cushion any setbacks. Good to know: The price-earnings ratio (P/E ratio) indicates how much investors pay (“price”) for the current or estimated net profit per share (“earnings”) of a company and is usually expressed as a multiple of earnings. For example, 15x means that the share price is 15 times the earnings. A low P/E ratio can be a starting point for identifying potentially undervalued stocks, while a high P/E ratio might suggest a stock is overvalued. Comparing the P/E ratios of stocks from different sectors or companies with varying profit growth is difficult, which is why the P/E ratio is often used to determine whether a stock (or a sector or region) is cheap or expensive compared to its own history. [Disclaimer](https://secure.ubs.com/global/en/wealthmanagement/insights/chief-investment-office/disclaimer.html)
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