ℹ️ Skipped - page is already crawled
| Filter | Status | Condition | Details |
|---|---|---|---|
| HTTP status | PASS | download_http_code = 200 | HTTP 200 |
| Age cutoff | PASS | download_stamp > now() - 6 MONTH | 0.1 months ago |
| History drop | PASS | isNull(history_drop_reason) | No drop reason |
| Spam/ban | PASS | fh_dont_index != 1 AND ml_spam_score = 0 | ml_spam_score=0 |
| Canonical | PASS | meta_canonical IS NULL OR = '' OR = src_unparsed | Not set |
| Property | Value | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| URL | https://www.thestreet.com/technology/apple-makes-change-multiple-products | |||||||||
| Last Crawled | 2026-04-23 22:49:22 (3 days ago) | |||||||||
| First Indexed | 2024-06-17 19:11:02 (1 year ago) | |||||||||
| HTTP Status Code | 200 | |||||||||
| Content | ||||||||||
| Meta Title | Apple plans major change to future iPhones - TheStreet | |||||||||
| Meta Description | The tech giant is reportedly planning to shift gears on its vision for future devices. | |||||||||
| Meta Canonical | null | |||||||||
| Boilerpipe Text | Apple
(
AAPL
)
has recently faced harsh criticism from its consumers, from botched software updates to privacy concerns over its big investment in artificial intelligence. However, the physical appearance of Apple’s beloved iPhone is one of the company’s most talked-about issues.
Many loyal Apple fans have
flagged
that little to no significant changes have been made to Apple’s iPhone design over the past few years despite the release of several new models.
The last two major design changes to the product were in 2020 when Apple introduced the iPhone 12 Pro, which included three camera lenses on the back of the phone; this was a major upgrade that became the norm for future iPhones.
In 2022, Apple introduced its Dynamic Island for iPhone, a pill-sized secondary display that previews notifications at the top of the device’s screen.
When Apple introduced the iPhone 15 last year, the phone design looked identical to the iPhone 14 with no major changes. Apple’s upcoming iPhone 16 will also
reportedly
have only minor tweaks and look similar to the iPhone 15.
But now, Apple allegedly plans to go in a different direction when designing future iPhones and other products.
Apple iPhone to get a new design
According to a new
report
from Bloomberg, Apple plans to make “a new class of Apple devices that should be the thinnest and lightest products in their categories across the whole tech industry.”
App icons displayed on iPhone 15 Pro screen are seen in this illustration photo at the store in Krakow, Poland on October 31, 2023.
NurPhoto/Getty Images
Apple is reportedly aiming to make its iPhone 17, which is expected to be released in 2025, “significantly skinnier.” It is also planning to slim down its Apple Watch and MacBook Pro.
Apple’s unveiling of its iPad Pro in May, which is the ‘thinnest Apple product ever’ at 5.3 mm, gave a solid preview of what future products from the company will look like.
The change comes after Apple slightly thickened its products to accommodate multiple cameras and allow more battery life.
More Technology:
Police warn parents about a dangerous new iPhone feature
Google to start deleting inactive accounts this week
Major dating apps are yanking their ads from Meta for a disturbing reason
Apple’s battle with low sales
The shift to thinner and lighter products comes after Apple
reported
a 4% revenue decline year-over-year during the second quarter of 2024.
Product sales also declined by 9.5% during the quarter, with iPhone sales shrinking by 10.5%.
Amid declining sales, Apple recently announced a
partnership
with OpenAI, which will implement several new
AI
features in Apple’s products.
The new
features
, called Apple Intelligence, will help users communicate better with enhanced writing and image tools. Siri will also have “richer language-understanding capabilities,” and ChatGPT, a virtual AI assistant, will also be integrated into Apple’s systems.
About the author
Patricia Battle is a Breaking/Trending News writer for TheStreet. She has been a writer for roughly 10 years. Before joining TheStreet, Patricia was an associate editor for City & State NY, and prior to that, an editorial intern for The Garnette Report. | |||||||||
| Markdown | [Skip to main content](https://www.thestreet.com/technology/apple-makes-change-multiple-products#main-content)
Newsletter
Sign in
[](https://www.thestreet.com/)
[](https://www.thestreet.com/)
- [Tech](https://www.thestreet.com/technology)
- [Retail](https://www.thestreet.com/retail)
Retail
[All Retail](https://www.thestreet.com/retail)[Travel](https://www.thestreet.com/travel)[Restaurants](https://www.thestreet.com/restaurants)[Automotive](https://www.thestreet.com/automotive)
[View post: Sam's Club just gave members a reason to ditch Costco](https://www.thestreet.com/retail/sams-club-just-gave-members-a-reason-to-ditch-costco)
[Sam's Club just gave members a reason to ditch Costco](https://www.thestreet.com/retail/sams-club-just-gave-members-a-reason-to-ditch-costco)
Read More
[View post: Walmart and Target face new self-checkout retail theft problems](https://www.thestreet.com/retail/walmart-and-target-face-new-self-checkout-retail-theft-problems)
[Walmart and Target face new self-checkout retail theft problems](https://www.thestreet.com/retail/walmart-and-target-face-new-self-checkout-retail-theft-problems)
Read More
[View post: McDonald’s newest rival isn't even a restaurant](https://www.thestreet.com/retail/yesway-ceo-says-convenience-store-is-stealing-customers-from-fast-food-chains) 
[McDonald’s newest rival isn't even a restaurant](https://www.thestreet.com/retail/yesway-ceo-says-convenience-store-is-stealing-customers-from-fast-food-chains)
Read More
- [Investing](https://www.thestreet.com/investing)
Investing
[All Investing](https://www.thestreet.com/investing)[ETFs](https://www.thestreet.com/investing/etfs)[Stocks](https://www.thestreet.com/investing/stocks)[Earnings](https://www.thestreet.com/investing/earnings)[Mutual Funds](https://www.thestreet.com/tag/mutual-funds)
[View post: Wedbush has blunt message for SoundHound AI stock investors](https://www.thestreet.com/investing/stocks/wedbush-has-blunt-message-for-soundhound-ai-stock-investors)
[Wedbush has blunt message for SoundHound AI stock investors](https://www.thestreet.com/investing/stocks/wedbush-has-blunt-message-for-soundhound-ai-stock-investors)
Read More
[View post: Franklin Templeton on the Hormuz hit to everyday portfolios](https://www.thestreet.com/personal-finance/franklin-templeton-on-the-hormuz-hit-to-everyday-portfolios)
[Franklin Templeton on the Hormuz hit to everyday portfolios](https://www.thestreet.com/personal-finance/franklin-templeton-on-the-hormuz-hit-to-everyday-portfolios)
Read More
[View post: Where is Microsoft’s headquarters? Inside the tech giant’s corporate campus](https://www.thestreet.com/investing/stocks/microsoft-headquarters)
[Where is Microsoft’s headquarters? Inside the tech giant’s corporate campus](https://www.thestreet.com/investing/stocks/microsoft-headquarters)
Read More
- [Markets](https://www.thestreet.com/markets)
- [Economy](https://www.thestreet.com/economy)
Economy
[All Economy](https://www.thestreet.com/economy)[Bankruptcy](https://www.thestreet.com/tag/bankruptcy)[Employment](https://www.thestreet.com/employment)[The FED](https://www.thestreet.com/fed)
[View post: Wedbush has blunt message for SoundHound AI stock investors](https://www.thestreet.com/investing/stocks/wedbush-has-blunt-message-for-soundhound-ai-stock-investors)
[Wedbush has blunt message for SoundHound AI stock investors](https://www.thestreet.com/investing/stocks/wedbush-has-blunt-message-for-soundhound-ai-stock-investors)
Read More
[View post: The troubling silver supply problem most investors are missing](https://www.thestreet.com/investing/the-troubling-silver-supply-problem-most-investors-are-missing)
[The troubling silver supply problem most investors are missing](https://www.thestreet.com/investing/the-troubling-silver-supply-problem-most-investors-are-missing)
Read More
[View post: Kroger drops new offer for customers as grocery prices climb](https://www.thestreet.com/retail/kroger-drops-new-offer-for-customers-as-grocery-prices-climb)
[Kroger drops new offer for customers as grocery prices climb](https://www.thestreet.com/retail/kroger-drops-new-offer-for-customers-as-grocery-prices-climb)
Read More
- [Personal Finance](https://www.thestreet.com/personal-finance)
Personal Finance
[All Personal Finance](https://www.thestreet.com/personal-finance)[Real Estate](https://www.thestreet.com/real-estate)[Taxes](https://www.thestreet.com/taxes)[Retirement](https://www.thestreet.com/retirement)
[View post: Franklin Templeton on the Hormuz hit to everyday portfolios](https://www.thestreet.com/personal-finance/franklin-templeton-on-the-hormuz-hit-to-everyday-portfolios)
[Franklin Templeton on the Hormuz hit to everyday portfolios](https://www.thestreet.com/personal-finance/franklin-templeton-on-the-hormuz-hit-to-everyday-portfolios)
Read More
[View post: The troubling silver supply problem most investors are missing](https://www.thestreet.com/investing/the-troubling-silver-supply-problem-most-investors-are-missing)
[The troubling silver supply problem most investors are missing](https://www.thestreet.com/investing/the-troubling-silver-supply-problem-most-investors-are-missing)
Read More
[View post: Fidelity spotlights options-based ETF for protection](https://www.thestreet.com/investing/fidelity-spotlights-options-based-etf-for-protection)
[Fidelity spotlights options-based ETF for protection](https://www.thestreet.com/investing/fidelity-spotlights-options-based-etf-for-protection)
Read More
- [Crypto](https://www.thestreet.com/crypto/)
- [Pro](https://pro.thestreet.com/?utm_source=thestreet&utm_medium=website&utm_campaign=pro&utm_content=site_top_navigation)
- More
More
[Latest Business & Market News](https://www.thestreet.com/latest-news)[Entertainment](https://www.thestreet.com/entertainment)[Health & Wellness](https://www.thestreet.com/health)[Personalities](https://www.thestreet.com/personalities)[Latest Deals](https://www.thestreet.com/deals)[Video](https://www.thestreet.com/video)[Whitepapers](https://subscriptions.thestreet.com/whitepapers)
[View post: Key quantum computing stock jumps 20% in a day, here's why](https://www.thestreet.com/investing/stocks/key-quantum-computing-stock-jumps-20-in-a-day-heres-why)
[Key quantum computing stock jumps 20% in a day, here's why](https://www.thestreet.com/investing/stocks/key-quantum-computing-stock-jumps-20-in-a-day-heres-why)
Read More
[View post: Macy’s makes a major bet it will win where Saks failed](https://www.thestreet.com/retail/macys-makes-controversial-bet-to-save-company)
[Macy’s makes a major bet it will win where Saks failed](https://www.thestreet.com/retail/macys-makes-controversial-bet-to-save-company)
Read More
[View post: Kohl’s CEO tells customers major revamp is on the way](https://www.thestreet.com/retail/kohls-ceo-tells-customers-major-revamp-is-on-the-way)
[Kohl’s CEO tells customers major revamp is on the way](https://www.thestreet.com/retail/kohls-ceo-tells-customers-major-revamp-is-on-the-way)
Read More
Newsletter
Sign in
1. [Technology](https://www.thestreet.com/technology)
# Apple plans major change to future iPhones
The tech giant is reportedly planning to shift gears on its vision for future devices.
Jun 18, 2024 2:52 PM EDT

By [Patricia Battle](https://www.thestreet.com/author/patricia-battle)
0
[Add us on](https://www.google.com/preferences/source?q=thestreet.com)
Related Articles
[View post: Wedbush has blunt message for SoundHound AI stock investors](https://www.thestreet.com/investing/stocks/wedbush-has-blunt-message-for-soundhound-ai-stock-investors)
Stocks
[Wedbush has blunt message for SoundHound AI stock investors](https://www.thestreet.com/investing/stocks/wedbush-has-blunt-message-for-soundhound-ai-stock-investors)
Hillary Remy
- [LPSN](https://www.thestreet.com/quote/LPSN)
- [SOUN](https://www.thestreet.com/quote/SOUN)
[View post: Franklin Templeton on the Hormuz hit to everyday portfolios](https://www.thestreet.com/personal-finance/franklin-templeton-on-the-hormuz-hit-to-everyday-portfolios)
Personal Finance
[Franklin Templeton on the Hormuz hit to everyday portfolios](https://www.thestreet.com/personal-finance/franklin-templeton-on-the-hormuz-hit-to-everyday-portfolios)
Damilola Esebame
[View post: Sam’s Club just gave members a reason to ditch Costco](https://www.thestreet.com/retail/sams-club-just-gave-members-a-reason-to-ditch-costco)
Retail
[Sam’s Club just gave members a reason to ditch Costco](https://www.thestreet.com/retail/sams-club-just-gave-members-a-reason-to-ditch-costco)
Maurie Backman
- [COST](https://www.thestreet.com/quote/COST)
[View post: Amazon's 7-piece comforter set is on sale for just \$30, and it comes in 25 colors](https://www.thestreet.com/deals/bedsure-7-piece-reversible-comforter-set-amazon-sale)
Deals
[Amazon's 7-piece comforter set is on sale for just \$30, and it comes in 25 colors](https://www.thestreet.com/deals/bedsure-7-piece-reversible-comforter-set-amazon-sale)
Pauline Lacsamana
Recommended on TheStreet Pro
[View post: Meta Layoffs, Key Earnings and Conflicting Headlines Spike Volatility](https://pro.thestreet.com/market-commentary/meta-layoffs-key-earnings-and-conflicting-headlines-spike-volatility)
PROMarket Commentary
[Meta Layoffs, Key Earnings and Conflicting Headlines Spike Volatility](https://pro.thestreet.com/market-commentary/meta-layoffs-key-earnings-and-conflicting-headlines-spike-volatility)
James “Rev Shark” DePorre
[View post: New United Rentals Price Target After Beat-and-Raise Results](https://pro.thestreet.com/portfolio/new-united-rentals-price-target-after-beat-and-raise-results)
PROPortfolio
[New United Rentals Price Target After Beat-and-Raise Results](https://pro.thestreet.com/portfolio/new-united-rentals-price-target-after-beat-and-raise-results)
Chris Versace
[View post: Doug Kass: Why I Ditched My Cannabis Holdings Amid DOJ Rescheduling Rally](https://pro.thestreet.com/market-commentary/doug-kass-why-i-ditched-my-cannabis-holdings-amid-doj-rescheduling-rally)
PROMarket Commentary
[Doug Kass: Why I Ditched My Cannabis Holdings Amid DOJ Rescheduling Rally](https://pro.thestreet.com/market-commentary/doug-kass-why-i-ditched-my-cannabis-holdings-amid-doj-rescheduling-rally)
Doug Kass
Apple (**[AAPL](https://www.thestreet.com/quote/AAPL)**) has recently faced harsh criticism from its consumers, from botched software updates to privacy concerns over its big investment in artificial intelligence. However, the physical appearance of Apple’s beloved iPhone is one of the company’s most talked-about issues.
Many loyal Apple fans have [flagged](https://www.reddit.com/r/applesucks/comments/16m6uhq/is_it_just_me_or_these_iphones_the_same_as_every/) that little to no significant changes have been made to Apple’s iPhone design over the past few years despite the release of several new models.
[View post: A brand-new Apple product is facing a grim future amid low sales](https://www.thestreet.com/technology/a-brand-new-apple-product-is-facing-a-grim-future-amid-low-sales)
[A brand-new Apple product is facing a grim future amid low sales](https://www.thestreet.com/technology/a-brand-new-apple-product-is-facing-a-grim-future-amid-low-sales)
Apple has allegedly made a harsh decision amid waning consumer demand for one of its youngest products.
The last two major design changes to the product were in 2020 when Apple introduced the iPhone 12 Pro, which included three camera lenses on the back of the phone; this was a major upgrade that became the norm for future iPhones.
In 2022, Apple introduced its Dynamic Island for iPhone, a pill-sized secondary display that previews notifications at the top of the device’s screen.
When Apple introduced the iPhone 15 last year, the phone design looked identical to the iPhone 14 with no major changes. Apple’s upcoming iPhone 16 will also [reportedly](https://www.macrumors.com/roundup/iphone-16/) have only minor tweaks and look similar to the iPhone 15.
But now, Apple allegedly plans to go in a different direction when designing future iPhones and other products.
## Apple iPhone to get a new design
According to a new [report](https://www.bloomberg.com/news/newsletters/2024-06-16/when-is-apple-intelligence-coming-some-ai-features-won-t-arrive-until-2025-lxhjh86w) from Bloomberg, Apple plans to make “a new class of Apple devices that should be the thinnest and lightest products in their categories across the whole tech industry.”

App icons displayed on iPhone 15 Pro screen are seen in this illustration photo at the store in Krakow, Poland on October 31, 2023.
[NurPhoto/Getty Images](https://www.gettyimages.com/detail/1756853433)
Apple is reportedly aiming to make its iPhone 17, which is expected to be released in 2025, “significantly skinnier.” It is also planning to slim down its Apple Watch and MacBook Pro.
Apple’s unveiling of its iPad Pro in May, which is the ‘thinnest Apple product ever’ at 5.3 mm, gave a solid preview of what future products from the company will look like.
The change comes after Apple slightly thickened its products to accommodate multiple cameras and allow more battery life.
**More Technology:**
- [Police warn parents about a dangerous new iPhone feature](https://www.thestreet.com/technology/police-warn-parents-about-a-dangerous-new-iphone-feature)
- [Google to start deleting inactive accounts this week](https://www.thestreet.com/video/google-to-start-deleting-inactive-accounts-this-week)
- [Major dating apps are yanking their ads from Meta for a disturbing reason](https://www.thestreet.com/social-media/major-dating-apps-are-suddenly-yanking-their-ads-from-meta-for-a-disturbing-reason)
## Apple’s battle with low sales
The shift to thinner and lighter products comes after Apple [reported](https://www.apple.com/newsroom/pdfs/fy2024-q2/FY24_Q2_Consolidated_Financial_Statements.pdf) a 4% revenue decline year-over-year during the second quarter of 2024.
[View post: Analysts adjust Apple stock outlook after Developers Conference](https://www.thestreet.com/technology/analysts-adjust-apple-stock-outlook-after-developers-conference)
[Analysts adjust Apple stock outlook after Developers Conference](https://www.thestreet.com/technology/analysts-adjust-apple-stock-outlook-after-developers-conference)
This is what could happen next to Apple shares.
Product sales also declined by 9.5% during the quarter, with iPhone sales shrinking by 10.5%.
Amid declining sales, Apple recently announced a [partnership](https://openai.com/index/openai-and-apple-announce-partnership/) with OpenAI, which will implement several new [AI](https://www.thestreet.com/tag/artificial-intelligence) features in Apple’s products.
The new [features](https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/), called Apple Intelligence, will help users communicate better with enhanced writing and image tools. Siri will also have “richer language-understanding capabilities,” and ChatGPT, a virtual AI assistant, will also be integrated into Apple’s systems.
[View post: Veteran fund manager picks favorite stocks for 2024](https://www.thestreet.com/investing/stocks/veteran-fund-manager-picks-favorite-stocks-for-2024)
[Veteran fund manager picks favorite stocks for 2024](https://www.thestreet.com/investing/stocks/veteran-fund-manager-picks-favorite-stocks-for-2024)
A hedge fund manager with over 40 years of experience thinks these stocks could go much higher.
## About the author

## [Patricia Battle](https://www.thestreet.com/author/patricia-battle)
Patricia Battle is a Breaking/Trending News writer for TheStreet. She has been a writer for roughly 10 years. Before joining TheStreet, Patricia was an associate editor for City & State NY, and prior to that, an editorial intern for The Garnette Report.
Start the Conversation
[](https://www.thestreet.com/)
***
- [Finance & Markets](https://www.thestreet.com/investing)
Finance & Markets
- [Commodities](https://www.thestreet.com/tag/commodities)
- [Credit Cards](https://www.thestreet.com/tag/credit-cards)
- [Estate Planning](https://www.thestreet.com/tag/estate-planning)
- [Fintech](https://www.thestreet.com/tag/fintech)
- [Insurance](https://www.thestreet.com/tag/insurance)
- [IPOs](https://www.thestreet.com/tag/ipos)
- [IRA](https://www.thestreet.com/tag/ira)
- [Mortgages](https://www.thestreet.com/tag/mortgages)
- [401K](https://www.thestreet.com/tag/401k)
- [Commodities](https://www.thestreet.com/tag/commodities)
- [Credit Cards](https://www.thestreet.com/tag/credit-cards)
- [Estate Planning](https://www.thestreet.com/tag/estate-planning)
- [Fintech](https://www.thestreet.com/tag/fintech)
- [Insurance](https://www.thestreet.com/tag/insurance)
- [IPOs](https://www.thestreet.com/tag/ipos)
- [IRA](https://www.thestreet.com/tag/ira)
- [Mortgages](https://www.thestreet.com/tag/mortgages)
- [401K](https://www.thestreet.com/tag/401k)
- [Industries & Companies](https://www.thestreet.com/markets)
Industries & Companies
- [Biotechnology](https://www.thestreet.com/tag/biotechnology)
- [Casinos](https://www.thestreet.com/tag/casinos)
- [Cybersecurity](https://www.thestreet.com/tag/cybersecurity)
- [Electric Vehicles](https://www.thestreet.com/tag/electric-vehicles)
- [Mergers & Acquisitions](https://www.thestreet.com/tag/mergers-and-acquisitions)
- [Media](https://www.thestreet.com/tag/media)
- [Social Media](https://www.thestreet.com/tag/social-media)
- [Social Security](https://www.thestreet.com/tag/social-security)
- [Streaming](https://www.thestreet.com/tag/streaming)
- [Video Games](https://www.thestreet.com/tag/video-games)
- [Biotechnology](https://www.thestreet.com/tag/biotechnology)
- [Casinos](https://www.thestreet.com/tag/casinos)
- [Cybersecurity](https://www.thestreet.com/tag/cybersecurity)
- [Electric Vehicles](https://www.thestreet.com/tag/electric-vehicles)
- [Mergers & Acquisitions](https://www.thestreet.com/tag/mergers-and-acquisitions)
- [Media](https://www.thestreet.com/tag/media)
- [Social Media](https://www.thestreet.com/tag/social-media)
- [Social Security](https://www.thestreet.com/tag/social-security)
- [Streaming](https://www.thestreet.com/tag/streaming)
- [Video Games](https://www.thestreet.com/tag/video-games)
- [Lifestyle](https://www.thestreet.com/entertainment)
Lifestyle
- [Cruise Lines & News](https://www.thestreet.com/tag/cruise-lines)
- [Food & Drink](https://www.thestreet.com/tag/food-drink)
- [Jim Cramer](https://www.thestreet.com/tag/jim-cramer)
- [Net Worth](https://www.thestreet.com/tag/net-worth)
- [Sports](https://www.thestreet.com/tag/sports-business)
- [Cruise Lines & News](https://www.thestreet.com/tag/cruise-lines)
- [Food & Drink](https://www.thestreet.com/tag/food-drink)
- [Jim Cramer](https://www.thestreet.com/tag/jim-cramer)
- [Net Worth](https://www.thestreet.com/tag/net-worth)
- [Sports](https://www.thestreet.com/tag/sports-business)
- [Resources](https://www.thestreet.com/faq)
Resources
- [Dictionary](https://www.thestreet.com/dictionary)
- [FAQ](https://www.thestreet.com/faq)
- [Newsletters](https://www.thestreet.com/newsletters)
- [Whitepapers](https://subscriptions.thestreet.com/whitepapers)
- [Dictionary](https://www.thestreet.com/dictionary)
- [FAQ](https://www.thestreet.com/faq)
- [Newsletters](https://www.thestreet.com/newsletters)
- [Whitepapers](https://subscriptions.thestreet.com/whitepapers)
- [Premium Products](https://pro.thestreet.com/)
Premium Products
- [The Street Pro Login](https://www.thestreet.com/login)
- [Subscribe TSTPro](https://lp.thestreetpro.com/thestreet-pro-easter-sale-o/?utm_source=thestreet&utm_medium=website-display&utm_campaign=pro&utm_content=site_bottom_footer)
- [Portfolio (AAP)](https://pro.thestreet.com/portfolio)
- [Latest (All Real Money Pro Authors)](https://pro.thestreet.com/authors)
- [Doug's Daily Diary](https://pro.thestreet.com/dougs-daily-diary)
- [Pro Column: Top Stocks](https://pro.thestreet.com/tag/top-stocks)
- [Pro Column: Stocks Under \$10](https://pro.thestreet.com/tag/stocks-under-10)
- [What's New](https://subscriptions.thestreet.com/thestreet-pro-new)
- [The Street Pro Login](https://www.thestreet.com/login)
- [Subscribe TSTPro](https://lp.thestreetpro.com/thestreet-pro-easter-sale-o/?utm_source=thestreet&utm_medium=website-display&utm_campaign=pro&utm_content=site_bottom_footer)
- [Portfolio (AAP)](https://pro.thestreet.com/portfolio)
- [Latest (All Real Money Pro Authors)](https://pro.thestreet.com/authors)
- [Doug's Daily Diary](https://pro.thestreet.com/dougs-daily-diary)
- [Pro Column: Top Stocks](https://pro.thestreet.com/tag/top-stocks)
- [Pro Column: Stocks Under \$10](https://pro.thestreet.com/tag/stocks-under-10)
- [What's New](https://subscriptions.thestreet.com/thestreet-pro-new)
***
- [Sitemap](https://www.thestreet.com/sitemap)
- [Terms of Use](https://thearenagroup.net/terms-of-use/)
- [Privacy Policy](https://thearenagroup.net/privacy-policy/)
- [Advertise](https://thearenagroup.net/)
- [Market Holidays](https://www.thestreet.com/investing/stock-market-holidays)
- [Customer Service](https://www.thestreet.com/my-account#contact)
- [Topic Dictionary](https://www.thestreet.com/dictionary)
- [Subscriptions](https://lp.thestreetpro.com/thestreet-pro-easter-sale-o/?utm_source=thestreet&utm_medium=website-display&utm_campaign=pro&utm_content=site_bottom_footer)
- [Press Releases](https://prconnect.thestreet.com/)
- [Licensing Request](https://info.wrightsmedia.com/the-arena-group-licensing)
- [Editorial Policy](https://www.thestreet.com/editorial-policy)
- [About Us](https://www.thestreet.com/about-us)
- [Affiliate Disclosure](https://www.thestreet.com/affiliate-disclosure)
© 2026. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc. | |||||||||
| Readable Markdown | Apple (**[AAPL](https://www.thestreet.com/quote/AAPL)**) has recently faced harsh criticism from its consumers, from botched software updates to privacy concerns over its big investment in artificial intelligence. However, the physical appearance of Apple’s beloved iPhone is one of the company’s most talked-about issues.
Many loyal Apple fans have [flagged](https://www.reddit.com/r/applesucks/comments/16m6uhq/is_it_just_me_or_these_iphones_the_same_as_every/) that little to no significant changes have been made to Apple’s iPhone design over the past few years despite the release of several new models.
The last two major design changes to the product were in 2020 when Apple introduced the iPhone 12 Pro, which included three camera lenses on the back of the phone; this was a major upgrade that became the norm for future iPhones.
In 2022, Apple introduced its Dynamic Island for iPhone, a pill-sized secondary display that previews notifications at the top of the device’s screen.
When Apple introduced the iPhone 15 last year, the phone design looked identical to the iPhone 14 with no major changes. Apple’s upcoming iPhone 16 will also [reportedly](https://www.macrumors.com/roundup/iphone-16/) have only minor tweaks and look similar to the iPhone 15.
But now, Apple allegedly plans to go in a different direction when designing future iPhones and other products.
## Apple iPhone to get a new design
According to a new [report](https://www.bloomberg.com/news/newsletters/2024-06-16/when-is-apple-intelligence-coming-some-ai-features-won-t-arrive-until-2025-lxhjh86w) from Bloomberg, Apple plans to make “a new class of Apple devices that should be the thinnest and lightest products in their categories across the whole tech industry.”

App icons displayed on iPhone 15 Pro screen are seen in this illustration photo at the store in Krakow, Poland on October 31, 2023.
[NurPhoto/Getty Images](https://www.gettyimages.com/detail/1756853433)
Apple is reportedly aiming to make its iPhone 17, which is expected to be released in 2025, “significantly skinnier.” It is also planning to slim down its Apple Watch and MacBook Pro.
Apple’s unveiling of its iPad Pro in May, which is the ‘thinnest Apple product ever’ at 5.3 mm, gave a solid preview of what future products from the company will look like.
The change comes after Apple slightly thickened its products to accommodate multiple cameras and allow more battery life.
**More Technology:**
- [Police warn parents about a dangerous new iPhone feature](https://www.thestreet.com/technology/police-warn-parents-about-a-dangerous-new-iphone-feature)
- [Google to start deleting inactive accounts this week](https://www.thestreet.com/video/google-to-start-deleting-inactive-accounts-this-week)
- [Major dating apps are yanking their ads from Meta for a disturbing reason](https://www.thestreet.com/social-media/major-dating-apps-are-suddenly-yanking-their-ads-from-meta-for-a-disturbing-reason)
## Apple’s battle with low sales
The shift to thinner and lighter products comes after Apple [reported](https://www.apple.com/newsroom/pdfs/fy2024-q2/FY24_Q2_Consolidated_Financial_Statements.pdf) a 4% revenue decline year-over-year during the second quarter of 2024.
Product sales also declined by 9.5% during the quarter, with iPhone sales shrinking by 10.5%.
Amid declining sales, Apple recently announced a [partnership](https://openai.com/index/openai-and-apple-announce-partnership/) with OpenAI, which will implement several new [AI](https://www.thestreet.com/tag/artificial-intelligence) features in Apple’s products.
The new [features](https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/), called Apple Intelligence, will help users communicate better with enhanced writing and image tools. Siri will also have “richer language-understanding capabilities,” and ChatGPT, a virtual AI assistant, will also be integrated into Apple’s systems.
## About the author

Patricia Battle is a Breaking/Trending News writer for TheStreet. She has been a writer for roughly 10 years. Before joining TheStreet, Patricia was an associate editor for City & State NY, and prior to that, an editorial intern for The Garnette Report. | |||||||||
| ML Classification | ||||||||||
| ML Categories |
Raw JSON{
"/Computers_and_Electronics": 990,
"/Computers_and_Electronics/Consumer_Electronics": 973,
"/Computers_and_Electronics/Consumer_Electronics/Gadgets_and_Portable_Electronics": 664
} | |||||||||
| ML Page Types |
Raw JSON{
"/Article": 997,
"/Article/News_Update": 989
} | |||||||||
| ML Intent Types |
Raw JSON{
"Informational": 999
} | |||||||||
| Content Metadata | ||||||||||
| Language | en | |||||||||
| Author | Patricia Battle | |||||||||
| Publish Time | 2024-06-17 18:47:25 (1 year ago) | |||||||||
| Original Publish Time | 2024-06-17 18:47:25 (1 year ago) | |||||||||
| Republished | No | |||||||||
| Word Count (Total) | 1,475 | |||||||||
| Word Count (Content) | 520 | |||||||||
| Links | ||||||||||
| External Links | 19 | |||||||||
| Internal Links | 104 | |||||||||
| Technical SEO | ||||||||||
| Meta Nofollow | No | |||||||||
| Meta Noarchive | No | |||||||||
| JS Rendered | No | |||||||||
| Redirect Target | null | |||||||||
| Performance | ||||||||||
| Download Time (ms) | 1,098 | |||||||||
| TTFB (ms) | 1,090 | |||||||||
| Download Size (bytes) | 223,148 | |||||||||
| Shard | 198 (laksa) | |||||||||
| Root Hash | 16830918639483046198 | |||||||||
| Unparsed URL | com,thestreet!www,/technology/apple-makes-change-multiple-products s443 | |||||||||