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| Meta Title | Tesla bull reveals major reason for crypto crash - TheStreet Crypto: Bitcoin and cryptocurrency news, advice, analysis and more |
| Meta Description | The investor points out memecoin frenzy and their impact on broader crypto market |
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| Boilerpipe Text | The investor points out memecoin frenzy and their impact on broader crypto market
Bitcoin
(BTC) has been struggling to gain a foothold on its price for the past couple of months. At the time of writing, it was hovering near $69,000, a drop of nearly 44% since its peak of $124,000 in October 2025.
But according to popular investor and CEO of Gerber Kawasaki Wealth & Investment Management, Ross Gerber, the reason for this struggle may not be macro forces alone.Â
Instead, he points to the explosion of celebrity-backed
meme coins
as a key driver of fading confidence.
Meme coin fatigue sets in
Gerber argues that the launch of
Donald Trump
and Melania Trump-themed meme coins around his second term's inauguration in January 2025, followed by a wave of celebrity-endorsed coins, has left retail investors burned and skeptical, Business Insider
reported
on Feb. 13.
For him, meme coins either resemble rug pulls or collapse so quickly that investors are left with nothing but losses.Â
TRUMP meme coin's price collapse ever since its launch (Source: CoinGecko)
Gerber cited the sharp declines in
World Liberty Financial Coin
(WLFI) and the Melania token (MELANIA), along with the Trump meme coin (TRUMP).
“People dive in and buy this stuff because they buy into the fraud, basically, and then they get burned, and that money doesn’t come back,”
Gerber said.
Scroll to Continue
Recommended Articles
Ever since their launch, as per CoinGecko, TRUMP coin has fallen by 88.3% while MELANIA coin has dropped by 98.4%. Meanwhile, WLFI,Â
MELANIA meme coin has seen over 98% drop compared to its launch price (Source: CoinGecko)
He also pointed to other celebrity-linked tokens, including one launched by former New York City Mayor
Eric Adams
and the HAWK coin from internet personality Haliey Welch, as examples of short-lived hype followed by steep declines.
Popular on TheStreet Roundtable:
U.S. household debt hits $18.8T as missed payments surge
Standard Chartered slashes 50% price target for Bitcoin
Gold, silver, S&P 500, crypto crash again amid extreme fear
Meme coins scare traders away
For Gerber, the damage goes beyond individual tokens.
Bitcoin
’s rallies have historically depended on new participants entering the market. But when retail investors lose money on meme coins, Gerber explained that many lose confidence in crypto altogether and make their exit. Â
“It’s extremely difficult for Bitcoin to rally when investors are being scared away from crypto,”
he argued.Â
Gerber also believes the administration’s looser approach to
crypto regulation
may be contributing to the perception of a less disciplined market environment. This potentially scares away more conservative investors. |
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# Tesla bull reveals major reason for crypto crash
The investor points out memecoin frenzy and their impact on broader crypto market
- Author:
[Pooja Rajkumari](https://www.thestreet.com/crypto/author/pooja-rajkumari)
- Updated:
Feb 13, 2026 2:46 PM EST
Original:
Feb 13, 2026
[Bitcoin](https://www.thestreet.com/crypto/bitcoin) (BTC) has been struggling to gain a foothold on its price for the past couple of months. At the time of writing, it was hovering near \$69,000, a drop of nearly 44% since its peak of \$124,000 in October 2025.
But according to popular investor and CEO of Gerber Kawasaki Wealth & Investment Management, Ross Gerber, the reason for this struggle may not be macro forces alone.
Instead, he points to the explosion of celebrity-backed [meme coins](https://www.thestreet.com/crypto/tag/memecoins) as a key driver of fading confidence.
[](https://www.thestreet.com/crypto/markets/memecoin-mania-cools-as-trump-token-invites-greater-scrutiny-of-sector)
[Memecoin mania cools, as Trump token invites greater scrutiny of the sector](https://www.thestreet.com/crypto/markets/memecoin-mania-cools-as-trump-token-invites-greater-scrutiny-of-sector)
[Read More](https://www.thestreet.com/crypto/markets/memecoin-mania-cools-as-trump-token-invites-greater-scrutiny-of-sector)
[](https://www.thestreet.com/crypto/markets/memecoin-mania-cools-as-trump-token-invites-greater-scrutiny-of-sector)
[Memecoin mania cools, as Trump token invites greater scrutiny of the sector](https://www.thestreet.com/crypto/markets/memecoin-mania-cools-as-trump-token-invites-greater-scrutiny-of-sector)
[Read More](https://www.thestreet.com/crypto/markets/memecoin-mania-cools-as-trump-token-invites-greater-scrutiny-of-sector)
## Meme coin fatigue sets in
Gerber argues that the launch of [Donald Trump](https://www.thestreet.com/crypto/markets/trumps-wealth-is-now-surprisingly-less-about-real-estate) and Melania Trump-themed meme coins around his second term's inauguration in January 2025, followed by a wave of celebrity-endorsed coins, has left retail investors burned and skeptical, Business Insider [reported](https://www.businessinsider.com/bitcoin-donald-trump-meme-coins-crypto-market-investing-btc-wlfi-2026-2) on Feb. 13.
For him, meme coins either resemble rug pulls or collapse so quickly that investors are left with nothing but losses.
[](https://www.coingecko.com/en/coins/official-trump)
TRUMP meme coin's price collapse ever since its launch (Source: CoinGecko)
Gerber cited the sharp declines in [World Liberty Financial Coin](https://www.thestreet.com/crypto/trading/trump-backed-stablecoin-quietly-overtakes-paypal-amid-binance-boost) (WLFI) and the Melania token (MELANIA), along with the Trump meme coin (TRUMP).
> **“People dive in and buy this stuff because they buy into the fraud, basically, and then they get burned, and that money doesn’t come back,”** Gerber said.
Scroll to Continue
## Recommended Articles
[](https://www.thestreet.com/crypto/markets/cathie-wood-sells-fresh-wave-of-crypto-stocks-worth-2-57-million "Cathie Wood sells fresh wave of crypto stocks worth $2.57 million")
[Cathie Wood sells fresh wave of crypto stocks worth \$2.57 million](https://www.thestreet.com/crypto/markets/cathie-wood-sells-fresh-wave-of-crypto-stocks-worth-2-57-million)
[By Anand Sinha](https://www.thestreet.com/crypto/author/anand-sinha)
[](https://www.thestreet.com/crypto/markets/nvidia-launch-sends-quantum-stock-surging-251-mints-billionaire "Nvidia launch sends quantum stock surging 251%, mints billionaire")
[Nvidia launch sends quantum stock surging 251%, mints billionaire](https://www.thestreet.com/crypto/markets/nvidia-launch-sends-quantum-stock-surging-251-mints-billionaire)
[By Mehab Qureshi](https://www.thestreet.com/crypto/author/mehab-qureshi)
[](https://www.thestreet.com/crypto/markets/billionaire-trader-says-prediction-markets-harm-young-men "Billionaire trader says prediction markets 'harm young men'")
[Billionaire trader says prediction markets 'harm young men'](https://www.thestreet.com/crypto/markets/billionaire-trader-says-prediction-markets-harm-young-men)
[By Neo](https://www.thestreet.com/crypto/author/neo)
Ever since their launch, as per CoinGecko, TRUMP coin has fallen by 88.3% while MELANIA coin has dropped by 98.4%. Meanwhile, WLFI,
[](https://www.coingecko.com/en/coins/melania-meme)
MELANIA meme coin has seen over 98% drop compared to its launch price (Source: CoinGecko)
He also pointed to other celebrity-linked tokens, including one launched by former New York City Mayor [Eric Adams](https://www.thestreet.com/crypto/markets/eric-adams-trump-style-memecoin-crashes-80-within-minutes) and the HAWK coin from internet personality Haliey Welch, as examples of short-lived hype followed by steep declines.
### Popular on TheStreet Roundtable:
- [**U.S. household debt hits \$18.8T as missed payments surge**](https://www.thestreet.com/crypto/markets/us-household-debt-hits-18-8t-as-missed-payments-surge)
- [**Standard Chartered slashes 50% price target for Bitcoin**](https://www.thestreet.com/crypto/trading/standard-chartered-slashes-50-price-target-for-bitcoin)
- [**Gold, silver, S\&P 500, crypto crash again amid extreme fear**](https://www.thestreet.com/crypto/markets/gold-silver-sp-500-crypto-crash-again)
## Meme coins scare traders away
For Gerber, the damage goes beyond individual tokens.
[Bitcoin](http://thestreet.com/crypto/bitcoin)’s rallies have historically depended on new participants entering the market. But when retail investors lose money on meme coins, Gerber explained that many lose confidence in crypto altogether and make their exit.
> **“It’s extremely difficult for Bitcoin to rally when investors are being scared away from crypto,”** he argued.
Gerber also believes the administration’s looser approach to [crypto regulation](https://www.thestreet.com/crypto/tag/crypto-regulations) may be contributing to the perception of a less disciplined market environment. This potentially scares away more conservative investors.
[](https://www.thestreet.com/crypto/trading/136-year-old-investment-bank-predicts-next-bitcoin-crash)
[136-year-old investment firm predicts next Bitcoin crash](https://www.thestreet.com/crypto/trading/136-year-old-investment-bank-predicts-next-bitcoin-crash)
[Read More](https://www.thestreet.com/crypto/trading/136-year-old-investment-bank-predicts-next-bitcoin-crash)
[](https://www.thestreet.com/crypto/trading/136-year-old-investment-bank-predicts-next-bitcoin-crash)
[136-year-old investment firm predicts next Bitcoin crash](https://www.thestreet.com/crypto/trading/136-year-old-investment-bank-predicts-next-bitcoin-crash)
[Read More](https://www.thestreet.com/crypto/trading/136-year-old-investment-bank-predicts-next-bitcoin-crash)
Tags
terms:
[Memecoins](https://www.thestreet.com/crypto/tag/memecoins)[Bitcoin Crash](https://www.thestreet.com/crypto/tag/bitcoin-crash)[Trump Coin](https://www.thestreet.com/crypto/tag/trump-coin)[Melania Trump](https://www.thestreet.com/crypto/tag/melania-trump-1)[Ross Gerber](https://www.thestreet.com/crypto/tag/ross-gerber)
[](https://www.thestreet.com/crypto/author/pooja-rajkumari "Pooja Rajkumari")
By
[Pooja Rajkumari](https://www.thestreet.com/crypto/author/pooja-rajkumari)
Pooja Rajkumari is a Senior Reporter at TheStreet Crypto. Previously, she worked as a Copyeditor at Benzinga, where she focused on U.S. finance and the economy, as well as developing AI-driven editorial tools. To pitch her your ideas, drop an email at pooja@roundtable.io
[Follow poojarajkumari\_](https://twitter.com/poojarajkumari_)
##
[](https://www.thestreet.com/crypto/markets/cathie-wood-sells-fresh-wave-of-crypto-stocks-worth-2-57-million "Cathie Wood sells fresh wave of crypto stocks worth $2.57 million")
[MARKETS](https://www.thestreet.com/crypto/markets)
[Cathie Wood sells fresh wave of crypto stocks worth \$2.57 million](https://www.thestreet.com/crypto/markets/cathie-wood-sells-fresh-wave-of-crypto-stocks-worth-2-57-million)
[By Anand Sinha](https://www.thestreet.com/crypto/author/anand-sinha)
[](https://www.thestreet.com/crypto/markets/nvidia-launch-sends-quantum-stock-surging-251-mints-billionaire "Nvidia launch sends quantum stock surging 251%, mints billionaire")
[MARKETS](https://www.thestreet.com/crypto/markets)
[Nvidia launch sends quantum stock surging 251%, mints billionaire](https://www.thestreet.com/crypto/markets/nvidia-launch-sends-quantum-stock-surging-251-mints-billionaire)
[By Mehab Qureshi](https://www.thestreet.com/crypto/author/mehab-qureshi)
[](https://www.thestreet.com/crypto/markets/billionaire-trader-says-prediction-markets-harm-young-men "Billionaire trader says prediction markets 'harm young men'")
[MARKETS](https://www.thestreet.com/crypto/markets)
[Billionaire trader says prediction markets 'harm young men'](https://www.thestreet.com/crypto/markets/billionaire-trader-says-prediction-markets-harm-young-men)
[By Neo](https://www.thestreet.com/crypto/author/neo)
[](https://www.thestreet.com/crypto/bankruptcy/crypto-industry-hit-by-multiple-hacks-and-shutdowns-this-week "Another crypto platform suspends operations")
[Bankruptcy News & Analysis](https://www.thestreet.com/crypto/bankruptcy)
[Another crypto platform suspends operations](https://www.thestreet.com/crypto/bankruptcy/crypto-industry-hit-by-multiple-hacks-and-shutdowns-this-week)
[By Anand Sinha](https://www.thestreet.com/crypto/author/anand-sinha)
[](https://www.thestreet.com/crypto/markets/analyst-with-72-success-rate-revamps-coinbase-price-target "Analyst with 72% success rate revamps Coinbase price target")
[MARKETS](https://www.thestreet.com/crypto/markets)
[Analyst with 72% success rate revamps Coinbase price target](https://www.thestreet.com/crypto/markets/analyst-with-72-success-rate-revamps-coinbase-price-target)
[By Pooja Rajkumari](https://www.thestreet.com/crypto/author/pooja-rajkumari)
Loading…
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| Readable Markdown | The investor points out memecoin frenzy and their impact on broader crypto market
[Bitcoin](https://www.thestreet.com/crypto/bitcoin) (BTC) has been struggling to gain a foothold on its price for the past couple of months. At the time of writing, it was hovering near \$69,000, a drop of nearly 44% since its peak of \$124,000 in October 2025.
But according to popular investor and CEO of Gerber Kawasaki Wealth & Investment Management, Ross Gerber, the reason for this struggle may not be macro forces alone.
Instead, he points to the explosion of celebrity-backed [meme coins](https://www.thestreet.com/crypto/tag/memecoins) as a key driver of fading confidence.
## Meme coin fatigue sets in
Gerber argues that the launch of [Donald Trump](https://www.thestreet.com/crypto/markets/trumps-wealth-is-now-surprisingly-less-about-real-estate) and Melania Trump-themed meme coins around his second term's inauguration in January 2025, followed by a wave of celebrity-endorsed coins, has left retail investors burned and skeptical, Business Insider [reported](https://www.businessinsider.com/bitcoin-donald-trump-meme-coins-crypto-market-investing-btc-wlfi-2026-2) on Feb. 13.
For him, meme coins either resemble rug pulls or collapse so quickly that investors are left with nothing but losses.
[](https://www.coingecko.com/en/coins/official-trump)
TRUMP meme coin's price collapse ever since its launch (Source: CoinGecko)
Gerber cited the sharp declines in [World Liberty Financial Coin](https://www.thestreet.com/crypto/trading/trump-backed-stablecoin-quietly-overtakes-paypal-amid-binance-boost) (WLFI) and the Melania token (MELANIA), along with the Trump meme coin (TRUMP).
> **“People dive in and buy this stuff because they buy into the fraud, basically, and then they get burned, and that money doesn’t come back,”** Gerber said.
Scroll to Continue
Recommended Articles
Ever since their launch, as per CoinGecko, TRUMP coin has fallen by 88.3% while MELANIA coin has dropped by 98.4%. Meanwhile, WLFI,
[](https://www.coingecko.com/en/coins/melania-meme)
MELANIA meme coin has seen over 98% drop compared to its launch price (Source: CoinGecko)
He also pointed to other celebrity-linked tokens, including one launched by former New York City Mayor [Eric Adams](https://www.thestreet.com/crypto/markets/eric-adams-trump-style-memecoin-crashes-80-within-minutes) and the HAWK coin from internet personality Haliey Welch, as examples of short-lived hype followed by steep declines.
### Popular on TheStreet Roundtable:
- [**U.S. household debt hits \$18.8T as missed payments surge**](https://www.thestreet.com/crypto/markets/us-household-debt-hits-18-8t-as-missed-payments-surge)
- [**Standard Chartered slashes 50% price target for Bitcoin**](https://www.thestreet.com/crypto/trading/standard-chartered-slashes-50-price-target-for-bitcoin)
- [**Gold, silver, S\&P 500, crypto crash again amid extreme fear**](https://www.thestreet.com/crypto/markets/gold-silver-sp-500-crypto-crash-again)
## Meme coins scare traders away
For Gerber, the damage goes beyond individual tokens.
[Bitcoin](http://thestreet.com/crypto/bitcoin)’s rallies have historically depended on new participants entering the market. But when retail investors lose money on meme coins, Gerber explained that many lose confidence in crypto altogether and make their exit.
> **“It’s extremely difficult for Bitcoin to rally when investors are being scared away from crypto,”** he argued.
Gerber also believes the administration’s looser approach to [crypto regulation](https://www.thestreet.com/crypto/tag/crypto-regulations) may be contributing to the perception of a less disciplined market environment. This potentially scares away more conservative investors. |
| Shard | 198 (laksa) |
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