🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 139 (from laksa041)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa139.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.seo.com/tools/semrush-vs-ahrefs/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.seo.com/tools/semrush-vs-ahrefs/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/","crawl_time":1775735809,"first_indexed_time":1700081950,"http_code":200,"src_unparsed":"com,seo!www,\/tools\/semrush-vs-ahrefs\/ s443","src_root_hash":"16622950340918296139","history_drop_reason":null,"meta_title":"Semrush vs. Ahrefs [2026 ]: Which Is The Better Tool?","meta_descriptions":["Semrush vs. Ahrefs: Which is better? Semrush has a bigger database and toolkit, which makes it the preferred choice over Ahrefs. Learn more now!"],"attrs_boilerpipe_text":"Semrush vs. Ahrefs: Which is better?\nSemrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model.\nWhen it comes to\nsearch engine optimization (SEO) tools\n, Semrush and Ahrefs are some of the most popular, offering users an A-Z toolkit for optimizing their site’s \nSEO\n. If you’re like most businesses, purchasing both doesn’t make sense. That’s why we’re breaking down Semrush vs. Ahrefs.\nSemrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model.\nLearn the basics of Semrush and Ahrefs\nLearn more about Semrush and Ahrefs before diving into our comparison:\nWhat is Semrush?\nSemrush is a paid marketing software that includes toolkits for SEO, social media, paid advertising, and content marketing. Businesses use Semrush for \nkeyword research\n, competitor analysis, content creation, and more.\nWhat is Ahrefs?\nAhrefs is a paid SEO tool (though verified site owners can access a free version of Ahrefs) focusing on on-page, off-page, and technical SEO. Businesses use Ahrefs for keyword research, competitor analysis, website maintenance, content optimization, and more.\nWhat is the difference between Semrush and Ahrefs?\nThe main difference between Semrush and Ahrefs is Semrush is a marketing software while Ahrefs is an SEO tool. Additional differences include their pricing model and databases.\nAhrefs pricing\nuses a paid subscription plus credits (many users are not a fan of this!) while\nSemrush pricing\nuses a paid subscription plan with optional add-ons. Semrush has a larger database than Ahrefs, though the two are very comparable.\nCompare Ahrefs and Semrush\nCompare Ahrefs and Semrush below:\nArea\nAhrefs\nSemrush\nCost\nPaid subscription, plus credit system\nPaid subscription, plus optional add-ons\nToolkits\nSEO\nSEO\nLocal SEO\nSocial media\nPaid advertising\nContent marketing\nCustomer support\nHelp center\nOnline chat\nHelp center\nOnline chat\nPhone\nUsability\nEasier to learn\nHarder to learn\nReviews\nPros\nUser-friendly interface\nActive community\nEducational resources\nCons\nPricing model\nLimited local SEO data\nData refresh times\nPros\nComprehensive toolkit\nRegular updates\nLarge database\nCons\nLearning curve\nPlan limitations\nSpeed\nWebsite audit\nSite health score\nPrioritized issues\nIssue descriptions\nCustom segments\nAudit history\nSite health score\nPrioritized issues\nCrawl comparison\nMultiple export options\nRank tracking\nKeyword tags\nCompetitor comparison\nGoogle Search Console integration\nKeyword tags\nCompetitor comparison Cannibalization health score Featured snippet tracking\nMobile app\nAlgorithm update position tracking\nCompetitor analysis\nBacklinks\nTraffic\nKeywords\nPaid keywords\nChanges over time\nBacklinks\nTraffic Keywords\nPaid keywords\nChanges over time\nCompetitor lists\nBacklink analysis\nReferring domains\nReferring IPs\nBacklink gap\nTop anchor text\nURL rating (Ahrefs metric)\nReferring domains\nReferring domain categories Backlink gap\nTop anchor text\nAuthority Score (Semrush metric)\nKeyword research\nKeyword metrics (volume, competition, and cost per click)\nKeyword gaps\nKeyword lists\nCustom keyword metrics (Ahrefs value, Ahrefs traffic potential)\nKeyword metrics (volume, competition, and cost per click) Keyword gaps Keyword lists\nAlternatives to SEMRush and Ahrefs\nMoz\n– one of the first\nSEO tools\nin the industry\nScreaming Frog\n– a desktop tool for onpage SEO analysis\nGoogle Search Console\n– Google provided tool for indexing and search reports\nGenerate Keyword Ideas\nin Seconds\nGenerate up to 50 tailored keyword ideas with essential data like search volume, keyword difficulty, and CPC – no login required!\nIs Semrush missing what you need for SEO? Check out our complete list of\nAhrefs alternatives\n, then!\nHow to choose between Ahrefs vs. Semrush\nNow that you’ve viewed our Ahrefs and Semrush comparison, you can start thinking about which is right for you. When choosing a paid SEO tool, there are a few considerations — especially if you’re selecting a tool for your team vs. yourself, considering\nMoz alternatives\nlike Ahrefs or Semrush could be beneficial.\nHere are our tips for choosing between Ahrefs vs. Semrush:\nOutline your requirements\nBuild your score sheet\nTest your options\nChoose your SEO tool\n1. Outline your requirements\nStart by outlining your requirements, like the following:\nBudget\nCapabilities, like keyword research and SEO audits\nAccess, like if multiple users will use the same account or one account per user\nReference your requirements against Semrush’s and Ahrefs’ pricing plans. Depending on your budget and required capabilities, one tool might be the \nonly \noption. For example, if you want a tool that can assist with content, you’ll likely lean towards Semrush since Ahrefs doesn’t have a content toolkit.\nP.S.\nIf neither meets your needs, check out our comparison of\nAhrefs vs. SpyFu\n.\n2. Build your score sheet\nNext, create a score sheet based on your needed capabilities, like keyword research.\nThe purpose of this sheet is to provide you and your team a place to store your thoughts on each tool’s features, like keyword research or SEO audits. This sheet can also keep you accountable for explaining why you liked or disliked a feature vs. saying you “just didn’t like it.”\n3. Test your options\nFinally, you can start testing your options.\nWith Semrush, you’ll have access to a free seven-day trial. In comparison, Ahrefs provides a freemium version of its software for verified site owners. You’ll need to review each tool’s pricing plans to determine the package you need to evaluate.\nYou may need to sign up for a paid plan depending on your needs.\nIf you’re disappointed with both, consider Moz Pro — and explore its pros and cons in our\nbreakdown of Moz Pro vs. Ahrefs\nor in our breakdown of\nMoz vs. Semrush\n.\n4. Choose your SEO tool\nOnce you and your team have some hands-on experience with Semrush and Ahrefs, you can rate your experiences. Based on your reviews, you can decide whether to purchase a full-time subscription to either of these tools or rethink your options.\nIf that’s the case, check out our other comparisons, like\nSemrush vs. SpyFu\n.\nWhich will you choose — Semrush or Ahrefs?\nWhen it comes to Semrush or Ahrefs there is no correct answer. Even our team has different preferences for these SEO tools! Luckily, both offer the option to preview them for free, which you can use to familiarize yourself with their offerings.","attrs_markdown":"[![SEO](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/header\/seo-logo.png)](https:\/\/www.seo.com\/)\n\n[Search](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/)\n\n- [SEO Services](https:\/\/www.seo.com\/services\/)\n  - - [![Briefcase](https:\/\/www.seo.com\/wp-content\/uploads\/2025\/03\/Briefcase.svg)Services we provide](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/)\n      - [Managed SEO Services](https:\/\/www.seo.com\/services\/)\n      - [AI SEO Services](https:\/\/www.seo.com\/ai\/services\/)\n      - [Digital Marketing Services](https:\/\/www.seo.com\/services\/digital-marketing\/)\n      - [Local SEO Services](https:\/\/www.seo.com\/services\/local-seo\/)\n      - [Enterprise SEO Services](https:\/\/www.seo.com\/services\/enterprise-seo\/)\n      - [PPC Services](https:\/\/www.seo.com\/services\/ppc-management\/)\n  - 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[What is SEO’s ROI?](https:\/\/www.seo.com\/basics\/analytics\/roi\/)\n      - [What are SEO KPIs?](https:\/\/www.seo.com\/basics\/analytics\/kpis\/)\n      - [How do I drive more leads?](https:\/\/www.seo.com\/blog\/my-website-doesnt-convert\/)\n      - [Why isn’t my website on Google?](https:\/\/www.seo.com\/blog\/site-not-showing-up-on-google\/)\n  - - [![Toolbox](https:\/\/www.seo.com\/wp-content\/uploads\/2025\/03\/Toolbox.svg)SEO Minitools](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/)\n      - [AI Overview Checker](https:\/\/www.seo.com\/tools\/ai-overview-checker\/)\n      - [SEO Checker](https:\/\/www.seo.com\/seo-checker\/)\n      - [Domain Checker](https:\/\/www.seo.com\/tools\/domain-overview\/)\n      - [Keyword Research Tool](https:\/\/www.seo.com\/soovle\/)\n      - [Website Traffic Checker](https:\/\/www.seo.com\/tools\/traffic-checker\/)\n  \n  Close\n- [![Sparkle](https:\/\/www.seo.com\/wp-content\/uploads\/2025\/03\/Sparkle.svg)AI SEO](https:\/\/www.seo.com\/ai\/)\n  - 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[What is OmniSEO](https:\/\/www.seo.com\/ai\/omniseo\/)\n      - [What is GEO](https:\/\/www.seo.com\/ai\/generative-engine-optimization\/)\n      - [What is AEO](https:\/\/www.seo.com\/ai\/answer-engine-optimization\/)\n      - [What are AI Overviews?](https:\/\/www.seo.com\/ai\/ai-overviews\/)\n      - [Will AI Replace SEO Jobs?](https:\/\/www.seo.com\/ai\/will-ai-replace-seo\/)\n  - - - ![](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/icons\/chatgpt-icon.svg)![](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/icons\/gemini-icon.svg)![](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/icons\/metaai-icon.svg)![](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/icons\/appleai-icon.svg)![](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/icons\/perplexity-icon.svg)\n        \n        #### Beat Your Competitors in AI Search Results\n        Be where your customers are and your competitors aren’t – AI search results. See how with OmniSEO®\\!\n        \n        [Discover OmniSEO®](https:\/\/www.seo.com\/ai\/omniseo\/)\n  \n  Close\n\n[POWERED BY ![](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/header\/webfx-logo.png)](https:\/\/www.webfx.com\/?utm_source=seo.com&utm_medium=referral&utm_campaign=powered-by-webfx&ajs_aid=undefined)   [Search](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/) [Get SEO Proposal](https:\/\/www.seo.com\/contact\/)\n\n![loading](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/loading.gif) Loading results...\n\n#####\n##### Showing **1 - 10** out of **832** for:\n- [Article](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/)\n\n[Previous](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/) [Next](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/)\n\n- [SEO](https:\/\/www.seo.com\/)\n- [Tools](https:\/\/www.seo.com\/tools\/)\n- Semrush vs. Ahrefs (2025): Which Is The Better Tool?\n# Semrush vs. Ahrefs (2026): Which Is The Better Tool?\nExplore our comprehensive comparison of SEO tools Semrush and Ahrefs, with Semrush emerging as a top choice due to its expansive database, diverse features, and cost-effective pricing model.\n\nWritten by **WebFX Marketing Experts**\n\nLast Updated **March 12, 2025**\n\n##### Semrush vs. Ahrefs: Which is better?\nSemrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model.\n\nWhen it comes to [search engine optimization (SEO) tools](https:\/\/www.seo.com\/tools\/), Semrush and Ahrefs are some of the most popular, offering users an A-Z toolkit for optimizing their site’s [SEO](https:\/\/www.seo.com\/basics\/glossary\/seo\/). If you’re like most businesses, purchasing both doesn’t make sense. That’s why we’re breaking down Semrush vs. Ahrefs.\n\n## Is Semrush or Ahrefs better?\nSemrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model.\n\n## Learn the basics of Semrush and Ahrefs\nLearn more about Semrush and Ahrefs before diving into our comparison:\n\n### What is Semrush?\nSemrush is a paid marketing software that includes toolkits for SEO, social media, paid advertising, and content marketing. Businesses use Semrush for [keyword research](https:\/\/www.seo.com\/basics\/on-page-seo\/keyword-research\/), competitor analysis, content creation, and more.\n\n![Semrush homepage](https:\/\/www.seo.com\/wp-content\/uploads\/2024\/02\/09-02-2024-04-00-26.png)\n\n### What is Ahrefs?\nAhrefs is a paid SEO tool (though verified site owners can access a free version of Ahrefs) focusing on on-page, off-page, and technical SEO. Businesses use Ahrefs for keyword research, competitor analysis, website maintenance, content optimization, and more.\n\n![Ahrefs homepage](https:\/\/www.seo.com\/wp-content\/uploads\/2024\/02\/09-02-2024-04-02-03.png)\n\n### What is the difference between Semrush and Ahrefs?\nThe main difference between Semrush and Ahrefs is Semrush is a marketing software while Ahrefs is an SEO tool. Additional differences include their pricing model and databases. [Ahrefs pricing](https:\/\/www.seo.com\/blog\/ahrefs-pricing\/) uses a paid subscription plus credits (many users are not a fan of this!) while [Semrush pricing](https:\/\/www.seo.com\/blog\/semrush-pricing\/) uses a paid subscription plan with optional add-ons. Semrush has a larger database than Ahrefs, though the two are very comparable.\n\n## Compare Ahrefs and Semrush\nCompare Ahrefs and Semrush below:\n\n|   |   |   |\n|---|---|---|\n| **Area** | **Ahrefs** | **Semrush** |\n| Cost | Paid subscription, plus credit system | Paid subscription, plus optional add-ons |\n| Toolkits | SEO | SEO  Local SEO  Social media  Paid advertising  Content marketing |\n| Customer support | Help center  Online chat | Help center  Online chat  Phone |\n| Usability | Easier to learn | Harder to learn |\n| Reviews | Pros  User-friendly interface  Active community  Educational resources  Cons  Pricing model  Limited local SEO data  Data refresh times | Pros  Comprehensive toolkit  Regular updates  Large database  Cons  Learning curve  Plan limitations  Speed |\n| Website audit | Site health score  Prioritized issues  Issue descriptions  Custom segments  Audit history | Site health score  Prioritized issues  Crawl comparison  Multiple export options |\n| Rank tracking | Keyword tags  Competitor comparison  Google Search Console integration | Keyword tags  Competitor comparison Cannibalization health score Featured snippet tracking  Mobile app  Algorithm update position tracking |\n| Competitor analysis | Backlinks  Traffic  Keywords  Paid keywords  Changes over time | Backlinks  Traffic Keywords  Paid keywords  Changes over time  Competitor lists |\n| Backlink analysis | Referring domains  Referring IPs  Backlink gap  Top anchor text  URL rating (Ahrefs metric) | Referring domains  Referring domain categories Backlink gap  Top anchor text  Authority Score (Semrush metric) |\n| Keyword research | Keyword metrics (volume, competition, and cost per click)  Keyword gaps  Keyword lists  Custom keyword metrics (Ahrefs value, Ahrefs traffic potential) | Keyword metrics (volume, competition, and cost per click) Keyword gaps Keyword lists |\n## Alternatives to SEMRush and Ahrefs\n- [Moz](https:\/\/www.seo.com\/blog\/moz-alternatives\/) – one of the first [SEO tools](https:\/\/www.seo.com\/tools\/) in the industry\n- [Screaming Frog](https:\/\/www.seo.com\/tools\/screaming-frog\/) – a desktop tool for onpage SEO analysis\n- [Google Search Console](https:\/\/www.seo.com\/tools\/google-search-console\/) – Google provided tool for indexing and search reports\n\n### Generate Keyword Ideas in Seconds\nGenerate up to 50 tailored keyword ideas with essential data like search volume, keyword difficulty, and CPC – no login required\\!\n\n[Generate Keyword Ideas Now](https:\/\/www.seo.com\/tools\/keyword-generator\/)\n\n![](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/ctas\/saas-mini-tool-in-content-cta\/keyword-gen.png)\n\nIs Semrush missing what you need for SEO? Check out our complete list of [Ahrefs alternatives](https:\/\/www.seo.com\/blog\/ahrefs-alternatives\/), then\\!\n\n## How to choose between Ahrefs vs. Semrush\nNow that you’ve viewed our Ahrefs and Semrush comparison, you can start thinking about which is right for you. When choosing a paid SEO tool, there are a few considerations — especially if you’re selecting a tool for your team vs. yourself, considering [Moz alternatives](https:\/\/www.seo.com\/blog\/moz-alternatives\/) like Ahrefs or Semrush could be beneficial.\n\nHere are our tips for choosing between Ahrefs vs. Semrush:\n\n1. [Outline your requirements](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#outline)\n2. [Build your score sheet](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#build)\n3. [Test your options](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#test)\n4. [Choose your SEO tool](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#choose)\n### 1\\. Outline your requirements\nStart by outlining your requirements, like the following:\n\n- Budget\n- Capabilities, like keyword research and SEO audits\n- Access, like if multiple users will use the same account or one account per user\n\nReference your requirements against Semrush’s and Ahrefs’ pricing plans. Depending on your budget and required capabilities, one tool might be the *only* option. For example, if you want a tool that can assist with content, you’ll likely lean towards Semrush since Ahrefs doesn’t have a content toolkit.\n\n**P.S.** If neither meets your needs, check out our comparison of [Ahrefs vs. SpyFu](https:\/\/www.seo.com\/blog\/ahrefs-vs-spyfu\/).\n\n### 2\\. Build your score sheet\nNext, create a score sheet based on your needed capabilities, like keyword research.\n\nThe purpose of this sheet is to provide you and your team a place to store your thoughts on each tool’s features, like keyword research or SEO audits. This sheet can also keep you accountable for explaining why you liked or disliked a feature vs. saying you “just didn’t like it.”\n\n### 3\\. Test your options\nFinally, you can start testing your options.\n\nWith Semrush, you’ll have access to a free seven-day trial. In comparison, Ahrefs provides a freemium version of its software for verified site owners. You’ll need to review each tool’s pricing plans to determine the package you need to evaluate.\n\nYou may need to sign up for a paid plan depending on your needs.\n\nIf you’re disappointed with both, consider Moz Pro — and explore its pros and cons in our [breakdown of Moz Pro vs. Ahrefs](https:\/\/www.seo.com\/blog\/ahrefs-vs-moz\/) or in our breakdown of [Moz vs. Semrush](https:\/\/www.seo.com\/blog\/semrush-vs-moz\/).\n\n### 4\\. Choose your SEO tool\nOnce you and your team have some hands-on experience with Semrush and Ahrefs, you can rate your experiences. Based on your reviews, you can decide whether to purchase a full-time subscription to either of these tools or rethink your options.\n\nIf that’s the case, check out our other comparisons, like [Semrush vs. SpyFu](https:\/\/www.seo.com\/blog\/semrush-vs-spyfu\/).\n\n## Which will you choose — Semrush or Ahrefs?\nWhen it comes to Semrush or Ahrefs there is no correct answer. Even our team has different preferences for these SEO tools! Luckily, both offer the option to preview them for free, which you can use to familiarize yourself with their offerings.\n\n![Portrait of a smiling man in burgundy shirt, transparent background.](https:\/\/www.seo.com\/wp-content\/uploads\/2023\/11\/dan_shaffer.png)\n\nDan has 10+ years experience as an SEO for one of the largest SEO agencies in the USA. He’s seen it all! You can breathe easy knowing his many battles in the SERPs have informed the insights he shares here.\n\n#### [Table of Contents]()\n- [Is Semrush or Ahrefs Better?](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#fcb4137fc2b873157f7cec6db0f75f91-0)\n- [Learn the Basics of Semrush and Ahrefs](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#fcb4137fc2b873157f7cec6db0f75f91-1)\n- [Compare Ahrefs and Semrush](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#fcb4137fc2b873157f7cec6db0f75f91-5)\n- [Alternatives to SEMRush and Ahrefs](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#fcb4137fc2b873157f7cec6db0f75f91-6)\n- [How to Choose Between Ahrefs vs. Semrush](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#fcb4137fc2b873157f7cec6db0f75f91-7)\n- [Which Will You Choose — Semrush or Ahrefs?](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#fcb4137fc2b873157f7cec6db0f75f91-8)\n\n#### Writers\n#### [Related Resources]()\n- [How to Use Moz for SEO: 5 Awesome Features](https:\/\/www.seo.com\/tools\/moz\/)\n- [How to Use Screaming Frog for SEO: the 2026 Guide](https:\/\/www.seo.com\/tools\/screaming-frog\/)\n- [Keyword Generator](https:\/\/www.seo.com\/tools\/keyword-generator\/)\n- [List of Great Firefox Plugins for SEO](https:\/\/www.seo.com\/blog\/firefox-plugins-for-seo\/)\n- [SEO Tools](https:\/\/www.seo.com\/tools\/)\n- [Shopify SEO Apps: Are They Worth It?](https:\/\/www.seo.com\/blog\/shopify-seo-apps\/)\n- [The 11 Best Digital Marketing Tools in 2026](https:\/\/www.seo.com\/blog\/best-digital-marketing-tools\/)\n- [The 15 Best Technical SEO Tools for Your Business](https:\/\/www.seo.com\/tools\/technical-seo\/)\n- [The 7 Best Off-Page SEO Tools in 2026 \\[Free and Paid\\]](https:\/\/www.seo.com\/tools\/off-page-seo\/)\n- [What is an SEO Score? Definition, Factors, and How to Improve](https:\/\/www.seo.com\/blog\/what-is-an-seo-score\/)\n\n- ######\n  ##### [Ahrefs vs. Moz Pro: Which SEO Tool Should You Use?](https:\/\/www.seo.com\/blog\/ahrefs-vs-moz\/)\n  \n  - ![](https:\/\/www.seo.com\/wp-content\/uploads\/2026\/01\/savannah-swanson-headshot-scaled.png)\n  Ahrefs and Moz Pro are renowned SEO tools, with Ahrefs excelling in keyword research and backlink analysis, and Moz Pro offering robust website analytics, though both have been criticized for their complexity and pricing.\n  [Read Now](https:\/\/www.seo.com\/blog\/ahrefs-vs-moz\/)\n- ######\n  ##### [Ubersuggest vs. Semrush: Which Is Better for SEO?](https:\/\/www.seo.com\/blog\/ubersuggest-vs-semrush\/)\n  \n  - ![Smiling woman with long hair on a green background.](https:\/\/www.seo.com\/wp-content\/uploads\/2023\/11\/macy_storm.png)\n  With shared capabilities for keyword research, competitor analysis, and backlink analysis, whether you choose Ubersuggest vs. Semrush will depend on your SEO experience and business size.\n  [Read Now](https:\/\/www.seo.com\/blog\/ubersuggest-vs-semrush\/)\n- ######\n  ##### [Ubersuggest vs. Ahrefs: Pros and Cons of These SEO Tools](https:\/\/www.seo.com\/blog\/ubersuggest-vs-ahrefs\/)\n  \n  - ![Smiling woman with long hair on a green background.](https:\/\/www.seo.com\/wp-content\/uploads\/2023\/11\/macy_storm.png)\n  Ahrefs and Ubersuggest include keyword and content research, competitor and backlink analysis, and site auditing, with Ahrefs excelling in keyword research and competitor analysis, and Ubersuggest offering a user-friendly interface.\n  [Read Now](https:\/\/www.seo.com\/blog\/ubersuggest-vs-ahrefs\/)\n- ######\n  ##### [5 Best SEO Rank Tracking Tools to Outrank Your Competitors](https:\/\/www.seo.com\/tools\/rank-tracking\/)\n  \n  - ![Headshot of smiling woman with black-framed glasses and brunette hair.](https:\/\/www.seo.com\/wp-content\/uploads\/2023\/11\/maria_carpena.png)\n  Top SEO rank tracking tools like SEMrush, Ahrefs, Mangools, SE Ranking, and SEO Powersuite are crucial for monitoring your pages’ position in SERPs, analyzing keyword performance, and more! Learn more about these tools below\\!\n  [Read Now](https:\/\/www.seo.com\/tools\/rank-tracking\/)\n\n[![SEO.com Logo](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/footer\/seo-logo.png)](https:\/\/www.seo.com\/)\n\n### The Authority for All Things SEO\n\nMenu\n\n- Learn SEO\n  - - [AI and SEO](https:\/\/www.seo.com\/ai\/)\n    - [SEO Blog](https:\/\/www.seo.com\/blog\/ \"Browse our latest posts\")\n    - [Basics](https:\/\/www.seo.com\/basics\/ \"Learn the basics of SEO\")\n    - [Glossary](https:\/\/www.seo.com\/basics\/glossary\/ \"Learn common SEO terms\")\n    - [SEO Resources](https:\/\/www.seo.com\/resources\/ \"Get free SEO resources\")\n  \n  Close\n- SEO Solutions\n  - - [SEO Services](https:\/\/www.seo.com\/services\/ \"View plans and pricing\")\n    - [AI SEO Services](https:\/\/www.seo.com\/ai\/services\/)\n    - [PPC Services](https:\/\/www.seo.com\/services\/ppc-management\/ \"View plans and pricing\")\n    - [Web Design Services](https:\/\/www.seo.com\/services\/web-design\/ \"View plans and pricing\")\n    - [SEO & Digital Marketing Services](https:\/\/www.seo.com\/services\/digital-marketing\/ \"View plans and pricing\")\n  \n  Close\n- SEO Tools\n  - - [SEO Checker](https:\/\/www.seo.com\/seo-checker\/ \"Audit your SEO in 60 seconds\")\n    - [AI Overview Checker](https:\/\/www.seo.com\/tools\/ai-overview-checker\/)\n    - [Domain Overview](https:\/\/www.seo.com\/tools\/domain-overview\/)\n    - [Website Traffic Checker](https:\/\/www.seo.com\/tools\/traffic-checker\/)\n    - [AI Title Generator](https:\/\/www.seo.com\/tools\/ai-title-generator\/ \"Learn how to use PageSpeed Insights\")\n  \n  Close\n- Company\n  - - [SEO Companies](https:\/\/www.seo.com\/companies\/)\n    - [SEO Case Studies](https:\/\/www.seo.com\/about\/case-studies\/)\n    - [About Us](https:\/\/www.seo.com\/about\/ \"Get to know SEO.com\")\n    - [Contact Us](https:\/\/www.seo.com\/contact\/ \"Contact our team\")\n    - [Industries](https:\/\/www.seo.com\/industries\/ \"Browse markets we serve\")\n  \n  Close\n\n###### FROM THE TEAM WHO BROUGHT YOU\n- [![WebFX Logo](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/footer\/webfx-logo.png)](https:\/\/www.webfx.com\/?ajs_aid=undefined)\n- [![Nutshell Logo](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/footer\/nutshell-logo.png)](https:\/\/www.nutshell.com\/)\n- [![TeamAI Logo](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/footer\/teamai-logo-v2.png)](https:\/\/teamai.com\/)\n- [![OmniSEO Logo](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/footer\/omniseo-logo-white.png)](https:\/\/omniseo.com\/)\n\n© 2026 SEO.com \\| Powered by WebFX\n\n- [Privacy & Terms of Use](https:\/\/www.seo.com\/privacy-policy\/)\n- [![](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/icons\/privacy_choices.svg) Your Privacy Choices](https:\/\/www.seo.com\/my-data-preferences\/)\n- [Sitemap](https:\/\/www.seo.com\/sitemap\/)\n- [© 2026 SEO.com]()\n\nMenu\n\nEnglish\n\n- [Español](https:\/\/www.seo.com\/es\/tools\/semrush-vs-ahrefs\/ \"Language switcher : Spanish\")\n- [Français](https:\/\/www.seo.com\/fr\/tools\/semrush-vs-ahrefs\/ \"Language switcher : French\")\n- [Deutsch](https:\/\/www.seo.com\/de\/tools\/semrush-vs-ahrefs\/ \"Language switcher : German\")\n- [हिंदी](https:\/\/www.seo.com\/hi\/tools\/semrush-vs-ahrefs\/ \"Language switcher : Hindi\")\n- [Português](https:\/\/www.seo.com\/pt\/tools\/semrush-vs-ahrefs\/ \"Language switcher : Portuguese\")\n- [Português Brasileiro](https:\/\/www.seo.com\/pt-br\/tools\/semrush-vs-ahrefs\/ \"Language switcher : Brazilian Portuguese\")","attrs_readable_markdown":"##### Semrush vs. Ahrefs: Which is better?\nSemrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model.\n\nWhen it comes to [search engine optimization (SEO) tools](https:\/\/www.seo.com\/tools\/), Semrush and Ahrefs are some of the most popular, offering users an A-Z toolkit for optimizing their site’s [SEO](https:\/\/www.seo.com\/basics\/glossary\/seo\/). If you’re like most businesses, purchasing both doesn’t make sense. That’s why we’re breaking down Semrush vs. Ahrefs.\n\nSemrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model.\n\n## Learn the basics of Semrush and Ahrefs\nLearn more about Semrush and Ahrefs before diving into our comparison:\n\n### What is Semrush?\nSemrush is a paid marketing software that includes toolkits for SEO, social media, paid advertising, and content marketing. Businesses use Semrush for [keyword research](https:\/\/www.seo.com\/basics\/on-page-seo\/keyword-research\/), competitor analysis, content creation, and more.\n\n![Semrush homepage](https:\/\/www.seo.com\/wp-content\/uploads\/2024\/02\/09-02-2024-04-00-26.png)\n\n### What is Ahrefs?\nAhrefs is a paid SEO tool (though verified site owners can access a free version of Ahrefs) focusing on on-page, off-page, and technical SEO. Businesses use Ahrefs for keyword research, competitor analysis, website maintenance, content optimization, and more.\n\n![Ahrefs homepage](https:\/\/www.seo.com\/wp-content\/uploads\/2024\/02\/09-02-2024-04-02-03.png)\n\n### What is the difference between Semrush and Ahrefs?\nThe main difference between Semrush and Ahrefs is Semrush is a marketing software while Ahrefs is an SEO tool. Additional differences include their pricing model and databases. [Ahrefs pricing](https:\/\/www.seo.com\/blog\/ahrefs-pricing\/) uses a paid subscription plus credits (many users are not a fan of this!) while [Semrush pricing](https:\/\/www.seo.com\/blog\/semrush-pricing\/) uses a paid subscription plan with optional add-ons. Semrush has a larger database than Ahrefs, though the two are very comparable.\n\n## Compare Ahrefs and Semrush\nCompare Ahrefs and Semrush below:\n\n|   |   |   |\n|---|---|---|\n| **Area** | **Ahrefs** | **Semrush** |\n| Cost | Paid subscription, plus credit system | Paid subscription, plus optional add-ons |\n| Toolkits | SEO | SEO  Local SEO  Social media  Paid advertising  Content marketing |\n| Customer support | Help center  Online chat | Help center  Online chat  Phone |\n| Usability | Easier to learn | Harder to learn |\n| Reviews | Pros  User-friendly interface  Active community  Educational resources  Cons  Pricing model  Limited local SEO data  Data refresh times | Pros  Comprehensive toolkit  Regular updates  Large database  Cons  Learning curve  Plan limitations  Speed |\n| Website audit | Site health score  Prioritized issues  Issue descriptions  Custom segments  Audit history | Site health score  Prioritized issues  Crawl comparison  Multiple export options |\n| Rank tracking | Keyword tags  Competitor comparison  Google Search Console integration | Keyword tags  Competitor comparison Cannibalization health score Featured snippet tracking  Mobile app  Algorithm update position tracking |\n| Competitor analysis | Backlinks  Traffic  Keywords  Paid keywords  Changes over time | Backlinks  Traffic Keywords  Paid keywords  Changes over time  Competitor lists |\n| Backlink analysis | Referring domains  Referring IPs  Backlink gap  Top anchor text  URL rating (Ahrefs metric) | Referring domains  Referring domain categories Backlink gap  Top anchor text  Authority Score (Semrush metric) |\n| Keyword research | Keyword metrics (volume, competition, and cost per click)  Keyword gaps  Keyword lists  Custom keyword metrics (Ahrefs value, Ahrefs traffic potential) | Keyword metrics (volume, competition, and cost per click) Keyword gaps Keyword lists |\n## Alternatives to SEMRush and Ahrefs\n- [Moz](https:\/\/www.seo.com\/blog\/moz-alternatives\/) – one of the first [SEO tools](https:\/\/www.seo.com\/tools\/) in the industry\n- [Screaming Frog](https:\/\/www.seo.com\/tools\/screaming-frog\/) – a desktop tool for onpage SEO analysis\n- [Google Search Console](https:\/\/www.seo.com\/tools\/google-search-console\/) – Google provided tool for indexing and search reports\n\n### Generate Keyword Ideas in Seconds\nGenerate up to 50 tailored keyword ideas with essential data like search volume, keyword difficulty, and CPC – no login required\\!\n\n![](https:\/\/www.seo.com\/wp-content\/themes\/seofx\/assets\/img\/ctas\/saas-mini-tool-in-content-cta\/keyword-gen.png)\n\nIs Semrush missing what you need for SEO? Check out our complete list of [Ahrefs alternatives](https:\/\/www.seo.com\/blog\/ahrefs-alternatives\/), then\\!\n\n## How to choose between Ahrefs vs. Semrush\nNow that you’ve viewed our Ahrefs and Semrush comparison, you can start thinking about which is right for you. When choosing a paid SEO tool, there are a few considerations — especially if you’re selecting a tool for your team vs. yourself, considering [Moz alternatives](https:\/\/www.seo.com\/blog\/moz-alternatives\/) like Ahrefs or Semrush could be beneficial.\n\nHere are our tips for choosing between Ahrefs vs. Semrush:\n\n1. [Outline your requirements](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#outline)\n2. [Build your score sheet](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#build)\n3. [Test your options](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#test)\n4. [Choose your SEO tool](https:\/\/www.seo.com\/tools\/semrush-vs-ahrefs\/#choose)\n### 1\\. Outline your requirements\nStart by outlining your requirements, like the following:\n\n- Budget\n- Capabilities, like keyword research and SEO audits\n- Access, like if multiple users will use the same account or one account per user\n\nReference your requirements against Semrush’s and Ahrefs’ pricing plans. Depending on your budget and required capabilities, one tool might be the *only* option. For example, if you want a tool that can assist with content, you’ll likely lean towards Semrush since Ahrefs doesn’t have a content toolkit.\n\n**P.S.** If neither meets your needs, check out our comparison of [Ahrefs vs. SpyFu](https:\/\/www.seo.com\/blog\/ahrefs-vs-spyfu\/).\n\n### 2\\. Build your score sheet\nNext, create a score sheet based on your needed capabilities, like keyword research.\n\nThe purpose of this sheet is to provide you and your team a place to store your thoughts on each tool’s features, like keyword research or SEO audits. This sheet can also keep you accountable for explaining why you liked or disliked a feature vs. saying you “just didn’t like it.”\n\n### 3\\. Test your options\nFinally, you can start testing your options.\n\nWith Semrush, you’ll have access to a free seven-day trial. In comparison, Ahrefs provides a freemium version of its software for verified site owners. You’ll need to review each tool’s pricing plans to determine the package you need to evaluate.\n\nYou may need to sign up for a paid plan depending on your needs.\n\nIf you’re disappointed with both, consider Moz Pro — and explore its pros and cons in our [breakdown of Moz Pro vs. Ahrefs](https:\/\/www.seo.com\/blog\/ahrefs-vs-moz\/) or in our breakdown of [Moz vs. Semrush](https:\/\/www.seo.com\/blog\/semrush-vs-moz\/).\n\n### 4\\. Choose your SEO tool\nOnce you and your team have some hands-on experience with Semrush and Ahrefs, you can rate your experiences. Based on your reviews, you can decide whether to purchase a full-time subscription to either of these tools or rethink your options.\n\nIf that’s the case, check out our other comparisons, like [Semrush vs. SpyFu](https:\/\/www.seo.com\/blog\/semrush-vs-spyfu\/).\n\n## Which will you choose — Semrush or Ahrefs?\nWhen it comes to Semrush or Ahrefs there is no correct answer. Even our team has different preferences for these SEO tools! Luckily, both offer the option to preview them for free, which you can use to familiarize yourself with their offerings.","meta_canonical":null}

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Meta Title	Semrush vs. Ahrefs [2026 ]: Which Is The Better Tool?
Meta Description	Semrush vs. Ahrefs: Which is better? Semrush has a bigger database and toolkit, which makes it the preferred choice over Ahrefs. Learn more now!
Meta Canonical	null
Boilerpipe Text	Semrush vs. Ahrefs: Which is better? Semrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model. When it comes to search engine optimization (SEO) tools , Semrush and Ahrefs are some of the most popular, offering users an A-Z toolkit for optimizing their site’s SEO . If you’re like most businesses, purchasing both doesn’t make sense. That’s why we’re breaking down Semrush vs. Ahrefs. Semrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model. Learn the basics of Semrush and Ahrefs Learn more about Semrush and Ahrefs before diving into our comparison: What is Semrush? Semrush is a paid marketing software that includes toolkits for SEO, social media, paid advertising, and content marketing. Businesses use Semrush for keyword research , competitor analysis, content creation, and more. What is Ahrefs? Ahrefs is a paid SEO tool (though verified site owners can access a free version of Ahrefs) focusing on on-page, off-page, and technical SEO. Businesses use Ahrefs for keyword research, competitor analysis, website maintenance, content optimization, and more. What is the difference between Semrush and Ahrefs? The main difference between Semrush and Ahrefs is Semrush is a marketing software while Ahrefs is an SEO tool. Additional differences include their pricing model and databases. Ahrefs pricing uses a paid subscription plus credits (many users are not a fan of this!) while Semrush pricing uses a paid subscription plan with optional add-ons. Semrush has a larger database than Ahrefs, though the two are very comparable. Compare Ahrefs and Semrush Compare Ahrefs and Semrush below: Area Ahrefs Semrush Cost Paid subscription, plus credit system Paid subscription, plus optional add-ons Toolkits SEO SEO Local SEO Social media Paid advertising Content marketing Customer support Help center Online chat Help center Online chat Phone Usability Easier to learn Harder to learn Reviews Pros User-friendly interface Active community Educational resources Cons Pricing model Limited local SEO data Data refresh times Pros Comprehensive toolkit Regular updates Large database Cons Learning curve Plan limitations Speed Website audit Site health score Prioritized issues Issue descriptions Custom segments Audit history Site health score Prioritized issues Crawl comparison Multiple export options Rank tracking Keyword tags Competitor comparison Google Search Console integration Keyword tags Competitor comparison Cannibalization health score Featured snippet tracking Mobile app Algorithm update position tracking Competitor analysis Backlinks Traffic Keywords Paid keywords Changes over time Backlinks Traffic Keywords Paid keywords Changes over time Competitor lists Backlink analysis Referring domains Referring IPs Backlink gap Top anchor text URL rating (Ahrefs metric) Referring domains Referring domain categories Backlink gap Top anchor text Authority Score (Semrush metric) Keyword research Keyword metrics (volume, competition, and cost per click) Keyword gaps Keyword lists Custom keyword metrics (Ahrefs value, Ahrefs traffic potential) Keyword metrics (volume, competition, and cost per click) Keyword gaps Keyword lists Alternatives to SEMRush and Ahrefs Moz – one of the first SEO tools in the industry Screaming Frog – a desktop tool for onpage SEO analysis Google Search Console – Google provided tool for indexing and search reports Generate Keyword Ideas in Seconds Generate up to 50 tailored keyword ideas with essential data like search volume, keyword difficulty, and CPC – no login required! Is Semrush missing what you need for SEO? Check out our complete list of Ahrefs alternatives , then! How to choose between Ahrefs vs. Semrush Now that you’ve viewed our Ahrefs and Semrush comparison, you can start thinking about which is right for you. When choosing a paid SEO tool, there are a few considerations — especially if you’re selecting a tool for your team vs. yourself, considering Moz alternatives like Ahrefs or Semrush could be beneficial. Here are our tips for choosing between Ahrefs vs. Semrush: Outline your requirements Build your score sheet Test your options Choose your SEO tool 1. Outline your requirements Start by outlining your requirements, like the following: Budget Capabilities, like keyword research and SEO audits Access, like if multiple users will use the same account or one account per user Reference your requirements against Semrush’s and Ahrefs’ pricing plans. Depending on your budget and required capabilities, one tool might be the only option. For example, if you want a tool that can assist with content, you’ll likely lean towards Semrush since Ahrefs doesn’t have a content toolkit. P.S. If neither meets your needs, check out our comparison of Ahrefs vs. SpyFu . 2. Build your score sheet Next, create a score sheet based on your needed capabilities, like keyword research. The purpose of this sheet is to provide you and your team a place to store your thoughts on each tool’s features, like keyword research or SEO audits. This sheet can also keep you accountable for explaining why you liked or disliked a feature vs. saying you “just didn’t like it.” 3. Test your options Finally, you can start testing your options. With Semrush, you’ll have access to a free seven-day trial. In comparison, Ahrefs provides a freemium version of its software for verified site owners. You’ll need to review each tool’s pricing plans to determine the package you need to evaluate. You may need to sign up for a paid plan depending on your needs. If you’re disappointed with both, consider Moz Pro — and explore its pros and cons in our breakdown of Moz Pro vs. Ahrefs or in our breakdown of Moz vs. Semrush . 4. Choose your SEO tool Once you and your team have some hands-on experience with Semrush and Ahrefs, you can rate your experiences. Based on your reviews, you can decide whether to purchase a full-time subscription to either of these tools or rethink your options. If that’s the case, check out our other comparisons, like Semrush vs. SpyFu . Which will you choose — Semrush or Ahrefs? When it comes to Semrush or Ahrefs there is no correct answer. Even our team has different preferences for these SEO tools! Luckily, both offer the option to preview them for free, which you can use to familiarize yourself with their offerings.
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See how with OmniSEO®\! [Discover OmniSEO®](https://www.seo.com/ai/omniseo/) Close [POWERED BY ![](https://www.seo.com/wp-content/themes/seofx/assets/img/header/webfx-logo.png)](https://www.webfx.com/?utm_source=seo.com&utm_medium=referral&utm_campaign=powered-by-webfx&ajs_aid=undefined) [Search](https://www.seo.com/tools/semrush-vs-ahrefs/) [Get SEO Proposal](https://www.seo.com/contact/) ![loading](https://www.seo.com/wp-content/themes/seofx/assets/img/loading.gif) Loading results... ##### ##### Showing 1 - 10 out of 832 for: - [Article](https://www.seo.com/tools/semrush-vs-ahrefs/) [Previous](https://www.seo.com/tools/semrush-vs-ahrefs/) [Next](https://www.seo.com/tools/semrush-vs-ahrefs/) - [SEO](https://www.seo.com/) - [Tools](https://www.seo.com/tools/) - Semrush vs. Ahrefs (2025): Which Is The Better Tool? # Semrush vs. Ahrefs (2026): Which Is The Better Tool? Explore our comprehensive comparison of SEO tools Semrush and Ahrefs, with Semrush emerging as a top choice due to its expansive database, diverse features, and cost-effective pricing model. Written by WebFX Marketing Experts Last Updated March 12, 2025 ##### Semrush vs. Ahrefs: Which is better? Semrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model. When it comes to [search engine optimization (SEO) tools](https://www.seo.com/tools/), Semrush and Ahrefs are some of the most popular, offering users an A-Z toolkit for optimizing their site’s [SEO](https://www.seo.com/basics/glossary/seo/). If you’re like most businesses, purchasing both doesn’t make sense. That’s why we’re breaking down Semrush vs. Ahrefs. ## Is Semrush or Ahrefs better? Semrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model. ## Learn the basics of Semrush and Ahrefs Learn more about Semrush and Ahrefs before diving into our comparison: ### What is Semrush? Semrush is a paid marketing software that includes toolkits for SEO, social media, paid advertising, and content marketing. Businesses use Semrush for [keyword research](https://www.seo.com/basics/on-page-seo/keyword-research/), competitor analysis, content creation, and more. ![Semrush homepage](https://www.seo.com/wp-content/uploads/2024/02/09-02-2024-04-00-26.png) ### What is Ahrefs? Ahrefs is a paid SEO tool (though verified site owners can access a free version of Ahrefs) focusing on on-page, off-page, and technical SEO. Businesses use Ahrefs for keyword research, competitor analysis, website maintenance, content optimization, and more. ![Ahrefs homepage](https://www.seo.com/wp-content/uploads/2024/02/09-02-2024-04-02-03.png) ### What is the difference between Semrush and Ahrefs? The main difference between Semrush and Ahrefs is Semrush is a marketing software while Ahrefs is an SEO tool. Additional differences include their pricing model and databases. [Ahrefs pricing](https://www.seo.com/blog/ahrefs-pricing/) uses a paid subscription plus credits (many users are not a fan of this!) while [Semrush pricing](https://www.seo.com/blog/semrush-pricing/) uses a paid subscription plan with optional add-ons. Semrush has a larger database than Ahrefs, though the two are very comparable. ## Compare Ahrefs and Semrush Compare Ahrefs and Semrush below: \| \| \| \| \|---\|---\|---\| \| Area \| Ahrefs \| Semrush \| \| Cost \| Paid subscription, plus credit system \| Paid subscription, plus optional add-ons \| \| Toolkits \| SEO \| SEO Local SEO Social media Paid advertising Content marketing \| \| Customer support \| Help center Online chat \| Help center Online chat Phone \| \| Usability \| Easier to learn \| Harder to learn \| \| Reviews \| Pros User-friendly interface Active community Educational resources Cons Pricing model Limited local SEO data Data refresh times \| Pros Comprehensive toolkit Regular updates Large database Cons Learning curve Plan limitations Speed \| \| Website audit \| Site health score Prioritized issues Issue descriptions Custom segments Audit history \| Site health score Prioritized issues Crawl comparison Multiple export options \| \| Rank tracking \| Keyword tags Competitor comparison Google Search Console integration \| Keyword tags Competitor comparison Cannibalization health score Featured snippet tracking Mobile app Algorithm update position tracking \| \| Competitor analysis \| Backlinks Traffic Keywords Paid keywords Changes over time \| Backlinks Traffic Keywords Paid keywords Changes over time Competitor lists \| \| Backlink analysis \| Referring domains Referring IPs Backlink gap Top anchor text URL rating (Ahrefs metric) \| Referring domains Referring domain categories Backlink gap Top anchor text Authority Score (Semrush metric) \| \| Keyword research \| Keyword metrics (volume, competition, and cost per click) Keyword gaps Keyword lists Custom keyword metrics (Ahrefs value, Ahrefs traffic potential) \| Keyword metrics (volume, competition, and cost per click) Keyword gaps Keyword lists \| ## Alternatives to SEMRush and Ahrefs - [Moz](https://www.seo.com/blog/moz-alternatives/) – one of the first [SEO tools](https://www.seo.com/tools/) in the industry - [Screaming Frog](https://www.seo.com/tools/screaming-frog/) – a desktop tool for onpage SEO analysis - [Google Search Console](https://www.seo.com/tools/google-search-console/) – Google provided tool for indexing and search reports ### Generate Keyword Ideas in Seconds Generate up to 50 tailored keyword ideas with essential data like search volume, keyword difficulty, and CPC – no login required\! [Generate Keyword Ideas Now](https://www.seo.com/tools/keyword-generator/) ![](https://www.seo.com/wp-content/themes/seofx/assets/img/ctas/saas-mini-tool-in-content-cta/keyword-gen.png) Is Semrush missing what you need for SEO? Check out our complete list of [Ahrefs alternatives](https://www.seo.com/blog/ahrefs-alternatives/), then\! ## How to choose between Ahrefs vs. Semrush Now that you’ve viewed our Ahrefs and Semrush comparison, you can start thinking about which is right for you. When choosing a paid SEO tool, there are a few considerations — especially if you’re selecting a tool for your team vs. yourself, considering [Moz alternatives](https://www.seo.com/blog/moz-alternatives/) like Ahrefs or Semrush could be beneficial. Here are our tips for choosing between Ahrefs vs. Semrush: 1. [Outline your requirements](https://www.seo.com/tools/semrush-vs-ahrefs/#outline) 2. [Build your score sheet](https://www.seo.com/tools/semrush-vs-ahrefs/#build) 3. [Test your options](https://www.seo.com/tools/semrush-vs-ahrefs/#test) 4. [Choose your SEO tool](https://www.seo.com/tools/semrush-vs-ahrefs/#choose) ### 1\. Outline your requirements Start by outlining your requirements, like the following: - Budget - Capabilities, like keyword research and SEO audits - Access, like if multiple users will use the same account or one account per user Reference your requirements against Semrush’s and Ahrefs’ pricing plans. Depending on your budget and required capabilities, one tool might be the only option. For example, if you want a tool that can assist with content, you’ll likely lean towards Semrush since Ahrefs doesn’t have a content toolkit. P.S. If neither meets your needs, check out our comparison of [Ahrefs vs. SpyFu](https://www.seo.com/blog/ahrefs-vs-spyfu/). ### 2\. Build your score sheet Next, create a score sheet based on your needed capabilities, like keyword research. The purpose of this sheet is to provide you and your team a place to store your thoughts on each tool’s features, like keyword research or SEO audits. This sheet can also keep you accountable for explaining why you liked or disliked a feature vs. saying you “just didn’t like it.” ### 3\. Test your options Finally, you can start testing your options. With Semrush, you’ll have access to a free seven-day trial. In comparison, Ahrefs provides a freemium version of its software for verified site owners. You’ll need to review each tool’s pricing plans to determine the package you need to evaluate. You may need to sign up for a paid plan depending on your needs. If you’re disappointed with both, consider Moz Pro — and explore its pros and cons in our [breakdown of Moz Pro vs. Ahrefs](https://www.seo.com/blog/ahrefs-vs-moz/) or in our breakdown of [Moz vs. Semrush](https://www.seo.com/blog/semrush-vs-moz/). ### 4\. Choose your SEO tool Once you and your team have some hands-on experience with Semrush and Ahrefs, you can rate your experiences. Based on your reviews, you can decide whether to purchase a full-time subscription to either of these tools or rethink your options. If that’s the case, check out our other comparisons, like [Semrush vs. SpyFu](https://www.seo.com/blog/semrush-vs-spyfu/). ## Which will you choose — Semrush or Ahrefs? When it comes to Semrush or Ahrefs there is no correct answer. Even our team has different preferences for these SEO tools! Luckily, both offer the option to preview them for free, which you can use to familiarize yourself with their offerings. ![Portrait of a smiling man in burgundy shirt, transparent background.](https://www.seo.com/wp-content/uploads/2023/11/dan_shaffer.png) Dan has 10+ years experience as an SEO for one of the largest SEO agencies in the USA. He’s seen it all! You can breathe easy knowing his many battles in the SERPs have informed the insights he shares here. #### [Table of Contents]() - [Is Semrush or Ahrefs Better?](https://www.seo.com/tools/semrush-vs-ahrefs/#fcb4137fc2b873157f7cec6db0f75f91-0) - [Learn the Basics of Semrush and Ahrefs](https://www.seo.com/tools/semrush-vs-ahrefs/#fcb4137fc2b873157f7cec6db0f75f91-1) - [Compare Ahrefs and Semrush](https://www.seo.com/tools/semrush-vs-ahrefs/#fcb4137fc2b873157f7cec6db0f75f91-5) - [Alternatives to SEMRush and Ahrefs](https://www.seo.com/tools/semrush-vs-ahrefs/#fcb4137fc2b873157f7cec6db0f75f91-6) - [How to Choose Between Ahrefs vs. Semrush](https://www.seo.com/tools/semrush-vs-ahrefs/#fcb4137fc2b873157f7cec6db0f75f91-7) - [Which Will You Choose — Semrush or Ahrefs?](https://www.seo.com/tools/semrush-vs-ahrefs/#fcb4137fc2b873157f7cec6db0f75f91-8) #### Writers #### [Related Resources]() - [How to Use Moz for SEO: 5 Awesome Features](https://www.seo.com/tools/moz/) - [How to Use Screaming Frog for SEO: the 2026 Guide](https://www.seo.com/tools/screaming-frog/) - [Keyword Generator](https://www.seo.com/tools/keyword-generator/) - [List of Great Firefox Plugins for SEO](https://www.seo.com/blog/firefox-plugins-for-seo/) - [SEO Tools](https://www.seo.com/tools/) - [Shopify SEO Apps: Are They Worth It?](https://www.seo.com/blog/shopify-seo-apps/) - [The 11 Best Digital Marketing Tools in 2026](https://www.seo.com/blog/best-digital-marketing-tools/) - [The 15 Best Technical SEO Tools for Your Business](https://www.seo.com/tools/technical-seo/) - [The 7 Best Off-Page SEO Tools in 2026 \[Free and Paid\]](https://www.seo.com/tools/off-page-seo/) - [What is an SEO Score? Definition, Factors, and How to Improve](https://www.seo.com/blog/what-is-an-seo-score/) - ###### ##### [Ahrefs vs. Moz Pro: Which SEO Tool Should You Use?](https://www.seo.com/blog/ahrefs-vs-moz/) - ![](https://www.seo.com/wp-content/uploads/2026/01/savannah-swanson-headshot-scaled.png) Ahrefs and Moz Pro are renowned SEO tools, with Ahrefs excelling in keyword research and backlink analysis, and Moz Pro offering robust website analytics, though both have been criticized for their complexity and pricing. [Read Now](https://www.seo.com/blog/ahrefs-vs-moz/) - ###### ##### [Ubersuggest vs. Semrush: Which Is Better for SEO?](https://www.seo.com/blog/ubersuggest-vs-semrush/) - ![Smiling woman with long hair on a green background.](https://www.seo.com/wp-content/uploads/2023/11/macy_storm.png) With shared capabilities for keyword research, competitor analysis, and backlink analysis, whether you choose Ubersuggest vs. Semrush will depend on your SEO experience and business size. [Read Now](https://www.seo.com/blog/ubersuggest-vs-semrush/) - ###### ##### [Ubersuggest vs. Ahrefs: Pros and Cons of These SEO Tools](https://www.seo.com/blog/ubersuggest-vs-ahrefs/) - ![Smiling woman with long hair on a green background.](https://www.seo.com/wp-content/uploads/2023/11/macy_storm.png) Ahrefs and Ubersuggest include keyword and content research, competitor and backlink analysis, and site auditing, with Ahrefs excelling in keyword research and competitor analysis, and Ubersuggest offering a user-friendly interface. [Read Now](https://www.seo.com/blog/ubersuggest-vs-ahrefs/) - ###### ##### [5 Best SEO Rank Tracking Tools to Outrank Your Competitors](https://www.seo.com/tools/rank-tracking/) - ![Headshot of smiling woman with black-framed glasses and brunette hair.](https://www.seo.com/wp-content/uploads/2023/11/maria_carpena.png) Top SEO rank tracking tools like SEMrush, Ahrefs, Mangools, SE Ranking, and SEO Powersuite are crucial for monitoring your pages’ position in SERPs, analyzing keyword performance, and more! Learn more about these tools below\! 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Readable Markdown	##### Semrush vs. Ahrefs: Which is better? Semrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model. When it comes to [search engine optimization (SEO) tools](https://www.seo.com/tools/), Semrush and Ahrefs are some of the most popular, offering users an A-Z toolkit for optimizing their site’s [SEO](https://www.seo.com/basics/glossary/seo/). If you’re like most businesses, purchasing both doesn’t make sense. That’s why we’re breaking down Semrush vs. Ahrefs. Semrush and Ahrefs are effective and reliable SEO tools, but which is better depends on your business’s unique needs. Typically, Semrush is considered the better tool because of its larger database, broader features (like for advertising, content creation, and social media marketing), and pricing model. ## Learn the basics of Semrush and Ahrefs Learn more about Semrush and Ahrefs before diving into our comparison: ### What is Semrush? Semrush is a paid marketing software that includes toolkits for SEO, social media, paid advertising, and content marketing. Businesses use Semrush for [keyword research](https://www.seo.com/basics/on-page-seo/keyword-research/), competitor analysis, content creation, and more. ![Semrush homepage](https://www.seo.com/wp-content/uploads/2024/02/09-02-2024-04-00-26.png) ### What is Ahrefs? Ahrefs is a paid SEO tool (though verified site owners can access a free version of Ahrefs) focusing on on-page, off-page, and technical SEO. Businesses use Ahrefs for keyword research, competitor analysis, website maintenance, content optimization, and more. ![Ahrefs homepage](https://www.seo.com/wp-content/uploads/2024/02/09-02-2024-04-02-03.png) ### What is the difference between Semrush and Ahrefs? The main difference between Semrush and Ahrefs is Semrush is a marketing software while Ahrefs is an SEO tool. Additional differences include their pricing model and databases. [Ahrefs pricing](https://www.seo.com/blog/ahrefs-pricing/) uses a paid subscription plus credits (many users are not a fan of this!) while [Semrush pricing](https://www.seo.com/blog/semrush-pricing/) uses a paid subscription plan with optional add-ons. Semrush has a larger database than Ahrefs, though the two are very comparable. ## Compare Ahrefs and Semrush Compare Ahrefs and Semrush below: \| \| \| \| \|---\|---\|---\| \| Area \| Ahrefs \| Semrush \| \| Cost \| Paid subscription, plus credit system \| Paid subscription, plus optional add-ons \| \| Toolkits \| SEO \| SEO Local SEO Social media Paid advertising Content marketing \| \| Customer support \| Help center Online chat \| Help center Online chat Phone \| \| Usability \| Easier to learn \| Harder to learn \| \| Reviews \| Pros User-friendly interface Active community Educational resources Cons Pricing model Limited local SEO data Data refresh times \| Pros Comprehensive toolkit Regular updates Large database Cons Learning curve Plan limitations Speed \| \| Website audit \| Site health score Prioritized issues Issue descriptions Custom segments Audit history \| Site health score Prioritized issues Crawl comparison Multiple export options \| \| Rank tracking \| Keyword tags Competitor comparison Google Search Console integration \| Keyword tags Competitor comparison Cannibalization health score Featured snippet tracking Mobile app Algorithm update position tracking \| \| Competitor analysis \| Backlinks Traffic Keywords Paid keywords Changes over time \| Backlinks Traffic Keywords Paid keywords Changes over time Competitor lists \| \| Backlink analysis \| Referring domains Referring IPs Backlink gap Top anchor text URL rating (Ahrefs metric) \| Referring domains Referring domain categories Backlink gap Top anchor text Authority Score (Semrush metric) \| \| Keyword research \| Keyword metrics (volume, competition, and cost per click) Keyword gaps Keyword lists Custom keyword metrics (Ahrefs value, Ahrefs traffic potential) \| Keyword metrics (volume, competition, and cost per click) Keyword gaps Keyword lists \| ## Alternatives to SEMRush and Ahrefs - [Moz](https://www.seo.com/blog/moz-alternatives/) – one of the first [SEO tools](https://www.seo.com/tools/) in the industry - [Screaming Frog](https://www.seo.com/tools/screaming-frog/) – a desktop tool for onpage SEO analysis - [Google Search Console](https://www.seo.com/tools/google-search-console/) – Google provided tool for indexing and search reports ### Generate Keyword Ideas in Seconds Generate up to 50 tailored keyword ideas with essential data like search volume, keyword difficulty, and CPC – no login required\! ![](https://www.seo.com/wp-content/themes/seofx/assets/img/ctas/saas-mini-tool-in-content-cta/keyword-gen.png) Is Semrush missing what you need for SEO? Check out our complete list of [Ahrefs alternatives](https://www.seo.com/blog/ahrefs-alternatives/), then\! ## How to choose between Ahrefs vs. Semrush Now that you’ve viewed our Ahrefs and Semrush comparison, you can start thinking about which is right for you. When choosing a paid SEO tool, there are a few considerations — especially if you’re selecting a tool for your team vs. yourself, considering [Moz alternatives](https://www.seo.com/blog/moz-alternatives/) like Ahrefs or Semrush could be beneficial. Here are our tips for choosing between Ahrefs vs. Semrush: 1. [Outline your requirements](https://www.seo.com/tools/semrush-vs-ahrefs/#outline) 2. [Build your score sheet](https://www.seo.com/tools/semrush-vs-ahrefs/#build) 3. [Test your options](https://www.seo.com/tools/semrush-vs-ahrefs/#test) 4. [Choose your SEO tool](https://www.seo.com/tools/semrush-vs-ahrefs/#choose) ### 1\. Outline your requirements Start by outlining your requirements, like the following: - Budget - Capabilities, like keyword research and SEO audits - Access, like if multiple users will use the same account or one account per user Reference your requirements against Semrush’s and Ahrefs’ pricing plans. Depending on your budget and required capabilities, one tool might be the only option. For example, if you want a tool that can assist with content, you’ll likely lean towards Semrush since Ahrefs doesn’t have a content toolkit. P.S. If neither meets your needs, check out our comparison of [Ahrefs vs. SpyFu](https://www.seo.com/blog/ahrefs-vs-spyfu/). ### 2\. Build your score sheet Next, create a score sheet based on your needed capabilities, like keyword research. The purpose of this sheet is to provide you and your team a place to store your thoughts on each tool’s features, like keyword research or SEO audits. This sheet can also keep you accountable for explaining why you liked or disliked a feature vs. saying you “just didn’t like it.” ### 3\. Test your options Finally, you can start testing your options. With Semrush, you’ll have access to a free seven-day trial. In comparison, Ahrefs provides a freemium version of its software for verified site owners. You’ll need to review each tool’s pricing plans to determine the package you need to evaluate. You may need to sign up for a paid plan depending on your needs. If you’re disappointed with both, consider Moz Pro — and explore its pros and cons in our [breakdown of Moz Pro vs. Ahrefs](https://www.seo.com/blog/ahrefs-vs-moz/) or in our breakdown of [Moz vs. Semrush](https://www.seo.com/blog/semrush-vs-moz/). ### 4\. Choose your SEO tool Once you and your team have some hands-on experience with Semrush and Ahrefs, you can rate your experiences. Based on your reviews, you can decide whether to purchase a full-time subscription to either of these tools or rethink your options. If that’s the case, check out our other comparisons, like [Semrush vs. SpyFu](https://www.seo.com/blog/semrush-vs-spyfu/). ## Which will you choose — Semrush or Ahrefs? When it comes to Semrush or Ahrefs there is no correct answer. Even our team has different preferences for these SEO tools! Luckily, both offer the option to preview them for free, which you can use to familiarize yourself with their offerings.
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