🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 131 (from laksa156)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa131.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/","crawl_time":1775831544,"first_indexed_time":1680716115,"http_code":200,"src_unparsed":"com,searchlogistics!www,\/learn\/reviews\/ahrefs-vs-semrush\/ s443","src_root_hash":"4965880738866477131","history_drop_reason":null,"meta_title":"Ahrefs Vs Semrush: Which SEO Tool Is The Best?","meta_descriptions":["I will give you a detailed comparison of Ahrefs vs Semrush and answer the question every SEO has asked: which tool is the best?"],"attrs_boilerpipe_text":"Ahrefs\nvs\nSemrush\n:\nA showdown between two\nSEO\ntitans.\nAhrefs and Semrush have been at the top of the SEO industry for years.\nThey have continued to improve their features and develop very loyal followings. I’ve personally been using both of them for over 8+ years.\nBut for most people…\nYou only want to use one of these\nSEO tools\n. So which one should you choose?\nIn this blog post, I will compare Ahrefs and Semrush’s best features and answer the famous question…\n“Which tool is best overall?”\nSo, let’s get started!\nWhat Will I Learn?\nAhrefs vs Semrush: Introducing The Competitors\nAhrefs\nSemrush\nAhrefs vs Semrush: Pros & Cons\nAhrefs Pros & Cons\n📋 Ahrefs Pros: What I Think You’ll Like\n📋 Ahrefs Cons: What I Think You’ll Dislike\nSemrush Pros & Cons\n📋 Semrush Pros: What I Think You’ll Like\n📋 Semrush Cons: What I Think You’ll Dislike\nAhrefs vs Semrush: The Ultimate Comparison\nRound 1 – Keyword Research Features\nRound 2 – Domain Analysis\nRound 3 – Backlink Analysis\nRound 4 – Technical SEO Audit\nRound 5 – Rank Tracking\nRound 6 – Interface & Ease Of Use\nRound 7 – Custom Service & Support\nRound 8 – Pricing And Best Value For Money\nAhrefs vs Semrush: And The Winner Is…\nWrapping It Up\nAhrefs vs Semrush: Introducing The Competitors\nAhrefs and Semrush both have some great SEO features worth taking advantage of.\nHere’s a quick introduction if you don’t know much about both\ntools\n.\nAhrefs\nIn the blue corner, we have\nAhrefs\n.\nAhrefs was founded in 2010 as a website explorer tool. Since then it has grown into a fully-fledged all-in-one\nSEO tool\n.\nPacked inside the easy-to-use interface are a ton of powerful SEO features.\nYou get everything you need to execute high-quality SEO campaigns without the complexity of most SEO tools.\nAhrefs’ top features include:\nDetailed\nSEO Dashboard\n– High-level view of your SEO campaigns with the most important metrics.\nSite Explorer\n– Powerful competitor research tool.\nKeywords\nExplorer\n–\nKeyword research tools\nthat help you find quality keywords fast.\nSite Audit\n– Complete technical and\non-page SEO\nwebsite auditor.\nRank Tracker\n– Track all your target keyword rankings in different search engines.\nContent Explorer\n– Research new content ideas and find link-building opportunities.\nAhrefs has a great suite of tools to execute any\nSEO campaign\nin any niche.\nDon’t forget to read my full\nAhrefs Review\nto see all of the powerful features you can take advantage of.\nAccess to Ahrefs best features for FREE with\nAhrefs Webmaster tools\n.\nSemrush\nIn the red corner, we have\nSemrush\n.\nSemrush is an all-in-one SEO and marketing tool.\nIt has changed a lot over the years, starting off as just a Firefox SEO extension called SEO digger in 2008.\nIt was then renamed SEOQuake and finally developed into a complete SEO tool where it was again renamed Semrush.\nSemrush is an incredibly powerful market research tool with data on just about anything you need. While the bread and butter of Semrush is SEO, it has content marketing,\nPPC\nadvertising and social media features as well.\nSemrush’s top SEO features include:\nKeyword Magic tool\n– Powerful\nkeyword research\ntool that finds thousands of keyword combinations for your SEO campaigns.\nSite Audit\n– Get a comprehensive analysis of your website and actionable steps to fix any issues.\nPosition Rank Tracker\n– Track your site (or competitor’s) keyword rankings in Google.\nBacklink Analysis\n– Monitor your\nbacklink profile\nand find link-building opportunities.\nCompetitor SEO Analysis\n– Uncover your competitor’s\nSEO strategies\nwith everything you need to run a complete competitor analysis.\nAs you can see, Semrush also has a powerful suite of SEO tools to effectively execute SEO campaigns.\nCheck out my\nSemrush review\nto\nlearn\neverything you can do with Semrush.\nWant to see how Semrush stands against other top SEO tools? You should take a look at these posts:\nSEO Powersuite vs Semrush\nSemrush vs Moz\nAhrefs vs Semrush: Pros & Cons\nTo make it easier for you to decide which tool is best for you, here are the pros and cons of both tools.\nI recommend reading through them and looking for anything that jumps out.\nWhen choosing a platform for SEO, I’ve often found that there are core features or tools that I just can’t live without.\nThat makes it much easier to decide between them.\nWhat’s right for someone else might be wrong for you, and that’s okay.\nThe goal is to ultimately choose the platform that will help you execute your SEO campaigns the most effectively.\nAhrefs Pros & Cons\nLet’s start with Ahrefs:\nPROS\nCONS\n✅ Best backlink analysis tool in the industry\n❌ Only weekly ranking updates\n✅ Intuitive user interface\n❌ Lacks quality\nPPC\ndata\n✅ Starting plan is more affordable\n❌\nTechnical SEO audit\nfeatures aren’t as solid\n✅ Active web crawler and fresh data\n❌ Heavily focused on organic SEO\n✅ Powerful keyword research features\n✅ Comprehensive domain analysis tool\n✅ Excellent content explorer features\n📋 Ahrefs Pros: What I Think You’ll Like\nUnmatched Backlink Analysis –\nAs you can imagine, I’ve done a lot of\nlink building\nand\nbacklink profile\naudits in my time. Ahrefs has the best backlink analysis tool available. There is no other tool I’ve used that comes close, or I trust as much.\nClear, User-Friendly Interface –\nWhen a tool offers as many features as Ahrefs or Semrush, the user interface matters a lot. And this is another area where Ahrefs really excels. They have a wealth of features, but the main ones you’ll use daily are exactly where you’d expect them to be. It’s an intuitive platform that even beginners can pick up quickly.\nBetter Pricing –\nAhrefs starts at $129\/month, which isn’t cheap, but it’s slightly lower than Semrush’s entry-level plan. The good news is that the Ahrefs entry plan (Lite) will have all the features that most SEOs and website owners will need.\nActive Web Crawler –\nAhrefsbot\nis Ahrefs’ web crawler. It is the third most active web crawler on the planet, behind\nGooglebot\nand\nBingbot\n. This matters because an active web crawler means fresh and accurate data for you to use.\nGreat Keyword Research Tool –\nI love Ahrefs’ keyword research features because the data is comprehensive, and it makes finding quality long-tail keywords easier. It also has unique metrics like clicks per search, mobile vs. desktop and traffic potential for ranking number one.\nComprehensive Domain Analysis –\nType any competitor’s website into the domain analysis tool and get a complete overview of their SEO performance in seconds. The data is in-depth and organised so that you can get an overview quickly and then dive deep into a particular area of the site.\nMine Trending Content –\nAhrefs has a unique feature for higher-tier plans that helps you discover high-performing content in your niche. You can use this information as inspiration for your next piece of content or as a link building opportunity. It’s a very powerful tool!\n📋 Ahrefs Cons: What I Think You’ll Dislike\nWeekly Rank Tracking Updates –\nThis has to be one of Ahrefs’s biggest downsides. Your keyword rankings are only updated weekly, while Semrush offers daily updates automatically. This essentially means I end up using another rank-tracking tool, AccuRanker.\nLimited PPC Data –\nAhrefs doesn’t offer a great deal of PPC (pay-per-click) data. The most information you will get is estimated cost-per-click and the ads that are displayed for a specific keyword. It’s basic at best and won’t work if you need quality PPC competitor research tools.\nLess Comprehensive Technical Audits –\nAhrefs website auditing tool is good, but not great. It catches the major technical issues, but doesn’t go as deep as most people will want. If you are working or large client sites, you’ll like need another website auditor in your arsenal.\nOrganic SEO Focus Only –\nThe truth is that Ahrefs is all in on organic SEO. That means is offers very little in the way of other marketing channels. If you need a more comprehensive marketing platform, Semrush may be the better option for you.\nSemrush Pros & Cons\nNow for Semrush:\nPROS\nCONS\n✅ Comprehensive all-one-marketing platform\n❌ Steep learning curve\n✅ Superior technical SEO audit features\n❌ Higher entry-level plan\n✅ Excellent automatic daily rank tracking\n❌ Overwhelming amount of data and features\n✅ High-quality data\n❌ Link building features could be better\n✅ Powerful PPC research features\n✅ In-depth domain analysis tool\n✅ Massive keyword database\n📋 Semrush Pros: What I Think You’ll Like\nComplete Marketing Platform –\nSemrush has grown into an all-in-one marketing platform covering SEO, PPC, Social Media and more. That’s not to discount their SEO tool suite, but you really get a lot of competitor intelligence features that apply to lots of areas of\ndigital marketing\n. In my opinion, there isn’t a tool that rivals Semrush as a marketing platform.\nQuality Technical SEO Audit Features –\nThe site audit tool is incredibly thorough and identifies many issues other tools miss. I really like how it provides actionable insights, and Semrush has designed it to help you solve problems, not just find them.\nSuperior Rank Tracking –\nSemrush offers automatic daily updates for ranking tracking. That means you can log in every day and monitor your SEO campaign. You can also get very granular when tracking rankings at the city and zip code level.\nPPC Competitor Research –\nIf you run paid ads on Google, you will love Semrush. It gives you a wealth of data, including which keywords competitors are bidding on, their ad copy, estimated budget, cost-per-click and even which ad performs best. It’s very powerful.\nIn-Depth Domain Analysis –\nThe domain analysis tool provides you with a lot of data about your competitors. What I like is that you can really see how you stack up and where your site falls short. This is the kind of actionable information that helps you improve your own SEO.\nMassive Keyword Database –\nWith a huge keyword database of over 26.2 billion keywords across 142 locations, Semrush is a force to be reckoned with. While I prefer Ahrefs for keyword research overall, there is no doubt that Semrush has the data you need to make good keyword decisions.\n📋 Semrush Cons: What I Think You’ll Dislike\nSteeper Learning Curve –\nIt will take longer to learn how to get the most out of Semrush. This is due in part to the sheer number of features inside the platform, but also to the design. It just takes longer to get to where you want to be and feels less intuitive than Ahrefs.\nHigher Starting Prices –\nSemrush starts at $139.95\/month, which is slightly higher than Ahrefs. While this won’t be a big problem for most people, the extra $10 might make the difference.\nInformation Overload –\nThe amount of data and information that Semrush throws at you can be overwhelming. There are dozens of graphics, charts and data points on each report. While this might actually be a plus for data nerds like me, it does affect the usability of the platform and can make it harder to take action.\nLess Intuitive\nLink Building Tools\n–\nSemrush has a huge backlink database and some great link building features. But when it comes down to the important aspects of\nbacklinks\n, it lacks the insights, data, filtering and user experience that Ahrefs offers.\nAhrefs vs Semrush: The Ultimate Comparison\nOn paper, both Ahrefs vs Semrush look similar.\nBut you need to dive beneath the surface to really get a feature vs feature comparison.\nI have broken this comparison into 8x rounds:\nKeyword Research Features\nDomain Analysis\nBacklink Analysis\nTechnical SEO Audit\nRank Tracking\nInterface & Easy Of Use\nCustomer Service & Support\nPricing And Best Value For Money\nLet’s jump in!\nRound 1 – Keyword Research Features\nIf you can’t find great keywords for your campaign…\nIt’s doomed from the beginning. Good keyword research tools let you dig in deeper to find those hidden gems that aren’t obvious.\nAhrefs\nAhrefs’ primary keyword research tool is called Keyword Explorer.\nThey have a huge keyword database with\n28.7 billion keywords\nacross 10 search engines in 217 locations. 2 billion of those keywords are for the US alone.\nThat’s a lot of keyword data.\nKeyword Explorer works similarly to other keyword research tools. You type in your\nseed keywords\nand Ahrefs will provide you with data for that keyword-\nKeyword ranking difficulty\nSearch volume\nCPC\nTrends\nYou can also see a global breakdown of keyword search volumes by country.\nWith Ahrefs you can research up to 10,000 keywords in one go. If you are handling an\nenterprise SEO\ncampaign, Ahrefs has the power to do it.\nNeed some more keywords for your campaign?\nKeywords Explorer takes the 10 most popular keywords related to your original seed keyword to generate thousands more keyword suggestions. It does this with 4 different methods-\nTerms match\nAlso rank for\nAlso talk about\nQuestions\nThis will give a huge list of potential keywords to search through.\nNow you’ve got a bunch of good keywords… How do you determine which ones are right for your campaign?\nThis is where Ahrefs makes keyword research a breeze.\nKeyword Explorer uses advanced metrics and modelling to help you calculate a return when you rank for any keyword.\nHere’s how it does it-\nClicks\n– Average number of clicks\norganic search results\nreceive from this keyword.\nClicks Per Search\n– Average number of search results a person clicks on after searching for the keyword.\n% of Clicks\n– The percentage of searches that end up clicking through to a website in the search results.\n% of Paid Clicks vs Organic Clicks\n– The percentage of clicks paid vs organic search results received.\nReturn Rate\n– Unique metric that shows which keywords get repeat searches from the same person.\nWhile these metrics are based on modelling, you can use this data to make better keyword decisions to get the highest ROI possible every single time.\nAhrefs also allows you to do keyword research for\n10 different search engines\nincluding Google,\nAmazon\n, YouTube,\nBing\nand more.\nSemrush\nSemrush keyword research tools are also very powerful.\nYou’ll get access to their massive index of\n26.2 billion keywords\nacross 142 locations.\nThis is bigger than Ahrefs, but the difference isn’t likely to significantly impact your keyword research overall.\nLike Ahrefs, you can’t start by using some seed keywords, or you can type in a competitor’s domain to see their keyword rankings.\nSemrush provides much of the same essential keyword metrics such as-\nRanking difficulty\nSearch volume\nCPC\nTrends\nBut Semrush shines with the volume of data and information that they provide.\nYou get TONS more in-depth keyword data on the main report and additional graphs to provide more insights.\nThis is especially valuable if you are interested in PPC metrics.\nOne of the cool metrics that Semrush does have is estimated traffic. This metric gives you an idea of how much traffic you are likely to get when ranking for a keyword.\nThis helps you understand which keywords are worth targeting.\nWhat about keyword ideas?\nSemrush keyword ideas tool is called Keyword Magic. You get\nthousands of keyword ideas\nin seconds using-\nContaining Keywords\nBroad Match\nPhrase Match\nExact Match\nQuestions\nRelated Keywords\nAnd more. This is similar to Ahrefs in the way that it works.\nSemrush also has tons of filters to process lots of keywords quickly to find the hidden gems that aren’t as obvious.\nOne of the biggest benefits of using Semrush is\nSERP\nanalysis. Semrush has done a great job at providing a wealth of information about the SERPs.\nYou can…\nTrack position movements for specific keywords\nSee the visibility of each competitor\nNot only that but you can also see the title and\nmeta description\nbeing featured by each website in the SERPs.\nWinner: Which Tool Is Best for SEO Keyword Research?\nThe winner for Keyword Research goes to Ahrefs (only just).\nAhrefs\nkeyword research tool-suite is:\nEasy to use\nHelps you find valuable keywords quickly\nYou can get the important metrics easily and dive deeper whenever you want. You also get an extensive keyword database across 10 search engines, not just Google.\nThere’s no doubt that\nSemrush\ndoes provide more data overall. But it’s overwhelming and at times unnecessary – most people just won’t use half the features.\nThe only\nsignificant benefit\nof Semrush is they include solid PPC data, which might benefit specific users.\nTruthfully both keyword research features are\npretty similar.\nBut Ahrefs data is\nmore usable\nas they provide better metrics that helps determine whether a keyword is worth targeting.\nDoing keyword research on budget? Check out my list of free\nkeyword research tools\n.\nRound 2 – Domain Analysis\nOne of the great features that both tools offer is domain analysis. This simply means getting a general snapshot of how good any website is from an SEO perspective.\nGood domain analysis tools make it easy to research a competitor and quickly see the overall SEO performance.\nAhrefs\nAhrefs domain analysis tool is called Site Explorer.\nIt gives you a high-level view of any website’s organic traffic and backlink profile.\nWithin seconds you can see:\nAny website’s backlinks\nThe number of referring domains\nThe organic ranking keywords\nAhrefs also estimates how much traffic a website is getting.\nThese key metrics give you a quick overview of any website and how it’s performing organically.\nWant to measure the authority of a website?\nAhrefs’ core authority metric is called\n“\nDomain Rating\n” (DR)\nand it’s one of the\nmost popular\nauthority metrics used by SEOs.\nOverall, DR measures the relative authority of a website based on its backlink profile and the ability of that website to rank in the SERPs.\nWant to see if a competitor’s search traffic is growing?\nThe Organic Search tab in Site Explorer shows two important graphs:\nThe 1st graph shows the organic traffic growth (or decline) over time.\nThe 2nd graph shows how many organic keywords the site ranks for over time.\nThis makes it easy to visualise any website’s organic performance.\nWhen reviewing any website…\nYou need to check out the backlink profile. If your competitors are acquiring high-quality backlinks, it won’t be long before they are breathing down your neck in the SERPs.\nIn the Backlink profile within Site Explorer, Ahrefs provides all the data you need to see any website’s backlink growth.\nThere is a ton of information here. You can see-\nThe number of referring domains\nThe number of referring pages\nDomain rating growth over time\nNew and lost referring domains\nNew and lost backlinks\nAnd even the top-level domain distribution and the location of each backlink.\nAhrefs has done a great job making all of this information accessible in an easy-to-use interface. They have even added a Paid search tab where you can see:\nIf the website is running paid search ads\nWhat those ads look like\nWithin minutes\nAhrefs\nallows you to\nreview\nany website and get a comprehensive overview of its SEO performance.\nSemrush\nSemrush has a comprehensive domain analysis tool.\nWhile the report might initially look overwhelming, it contains a ton of valuable information that you can leverage.\nRight at the top of the domain analysis report, you’ll see the websites:\nAuthority Score\nOrganic Search Traffic\nPaid Search Traffic\nBacklinks\nSemrush’s authority score metric is comparable to Ahrefs’ domain rating metric. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs.\nThe organic overview in the Semrush Domain analysis tools has a lot of information.\nLike Ahrefs you can see organic traffic and organic keywords growth with visually appealing graphs. But\nSemrush\nhas a couple of unique data points in the organic section of the domain analysis.\nFirstly you can see any website’s ranking keywords broken down by\nsearch intent\n:\nInformational\nNavigational\nCommercial\nTransactional\nThis cool feature lets you see the keyword distribution to get an idea of what\ntypes of keywords\nthey are targeting.\nWant to see how a website stacks up against key competitors?\nSemrush adds two widgets that feature the main organic competitors and a competitive positioning map.\nThis gives you a good ‘at-a-glance’ indication of:\nHow a site performs against key competitors\nThe general size of each competitor in the SERPs\nSemrush has everything you would expect to find when it comes to the backlink overview.\nYou can see the sites:\nTotal backlinks\nReferring domains\nNofollow\nvs Dofollow links\nReferring domains by location\n…And so much more!\nWhile this section doesn’t contain as much information as Ahrefs, it does a thorough job to get a good overview of the site’s backlink profile and strengths.\nPaid search is another place that\nSemrush\nshines in Domain Analysis.\nYou’ll see-\nTop Paid Keywords\nPaid Position Distribution\nMain Paid Competitors\nCompetitive Positioning Map\nLike Ahrefs you see a sample of text ads the site is running.\nThe top paid keywords section tells you which keywords perform best in the campaign.\nYou could potentially take these keywords and immediately apply them to your own campaign to start generating similar results.\nOverall, Semrush has a comprehensive domain analysis tool that provides in-depth and usable data for any site.\nWinner: Which Tool Offers The Most In-depth Analysis?\nSemrush narrowly takes home the win for domain analysis.\nIt provides the\nmost in-depth analysis\nwhile providing important data upfront.\nThe one thing that\nAhrefs\ndoes get over Semrush is the ease of use. You get a clear overview of any domain and the data is usable.\nThere is no doubt that both tools have comprehensive domain analysis tools that will work well for any SEO campaign.\nSemrush\njust packs in more info and a couple of unique metrics to take the cake here.\nRound 3 – Backlink Analysis\nBacklink analysis is an interesting round for both SEO tools.\nHistorically Ahrefs has always been the\nbacklink king\n.\nBut Semrush has invested a lot of money and resources into their backlink tool suite.\nHere is the backlink breakdown for Semrush vs Ahrefs.\nBacklink Database Size\nThe size of a backlink database matters.\nWhy?\nThe more links you have indexed in your database, the more accurate your analysis and link building features will be.\nBacklink database size forms the foundation of link building and backlink tools.\nAhrefs\nAhrefs has long been the trophy holder of backlink databases.\nThey boast the largest\nworld’s largest index\nof live backlinks – second only to Google.\nAhrefs has 24.9 trillion internal backlinks and 35 trillion external backlinks. That’s a massive database of links.\nHow do they collect all that link data?\nAhrefs has the second most active web crawler outperforming other\nsearch engines\nlike\nBing\nand\nYandex\n.\nEvery minute they crawl over 5 pages!\nThis is what allows Ahrefs to keep such a fresh live backlink database. As a user, this is good news for you. You can be confident that their authority metrics such as:\nDomain Rating\nAhrefs Rank\n…are good measurements of your website’s overall authority.\nSemrush\nHistorically backlink analysis tools were the\nweakest\npoint of Semrush.\nTo say their backlink database was lacking was an understatement.\nBut in 2019, they completely redid their link building and backlink tool suite and have improved significantly.\nToday, Semrush claims to have a backlink database of over\n43 trillion backlinks\n.\nThat’s a lot…\nYou might be thinking –\n“that’s way more than Ahrefs”\n.\nThat’s true, but…\nYou have to realise there are two different types of backlink databases:\nHistorical backlinks\nLive backlinks\nHistoric indexes serve as records of the backlinks that have existed in the past but aren’t necessarily live today.\nSemrush doesn’t say whether their 43 trillion backlinks are\nlive\nbacklinks or just a\nhistorical\nrecord.\nAhrefs\nonly\ncounts live backlinks in their backlink index numbers.  But if we just take each tool by the numbers they publish, Semrush does have more.\nBoth Ahrefs and Semrush allow you to enter any domain to view all of it’s backlinks.  Ahrefs is great for analyzing backlinks but Semrush outperforms it in terms of backlink database size,\nreporting\ntools, auditing and building new links make SEMrush a better option.\nBacklink Tools\nLink building and backlink analysis are crucial for SEO. Backlink tools should help you find quality backlink opportunities and build links more efficiently.\nAhrefs\nAhrefs allows you to quickly see any website’s:\nBacklinks\nReferring domains\nDofollow vs nofollow links\nThis makes it really easy to compare websites quickly.\nAhrefs has a nice backlink gap tool that allows you to see backlinks your core competitors have but you don’t.\nThis is one of the easiest ways to see how you stack up against competitors quickly.\nThe backlink tools inside Ahrefs allow you to:\nCompare any websites\nSee where you need to improve\nWhat about link building?\nAhrefs makes backlink research easier.\nIn minutes, you can find thousands of potential link-building opportunities using any of the top\nlink building strategies\n.\nOne of my favourite backlink tools that Ahrefs has is web monitoring. Any time you get mentioned online, you get an email from Ahrefs and can reach out to secure the link.\nThe Ahrefs intuitive interface makes link building efficient and effective.\nSemrush\nSemrush has been investing in its backlink tools.\nResearch any website’s backlink profile to get all of the important backlink information.\nSemrush provides a ton of backlink filters so you can get specific on the types of links a website has.\nThey even go as far to categorise each link by industry so you can see how you stack up against your competitors.\nThis tool also lets you know what kinds of sites you should be trying to get more links from. But when it comes to turning that research into link building opportunities, Semrush isn’t as fluent…\nYou’ll need to dig around more to find those quality links.\nOne\nunique tool\nthat Semrush does have is its outreach\nlink building tool\n.\nYou can find and reach out to prospects from within Semrush. While in theory this sounds good, the tool itself feels a little clunky.\nBut it could be a nice feature to have!\nBacklink Auditing\nBacklink audits\nare an important feature.\nYou need to protect your backlink profile and ensure that it remains strong to\nincrease your domain authority.\nAhrefs\nBacklink auditing is Ahrefs’ speciality.\nYou get a comprehensive list of your entire backlink profile.\nAhrefs referring domains and backlink graphs make it easy to quickly identify\nnegative SEO\nattacks by showing spikes in your link acquisition rate.\nAn important part of backlink auditing is identifying links from irrelevant top-level domains (TLD). Ahrefs has a tool suite that lets you see:\nEvery backlink TLD\nThe location of that link\nIt’s easy to see spammy links from dodgy sites.\nYou can check for spammy\nanchor text\nwith the Ahrefs anchor test map tool.\nLastly, Ahrefs uses\n“Domain Rating”\n(DR) to measure the overall authority of any backlink. This is a reliable metric you should be taking advantage of.\nYou can identify websites with a low DR and remove them quickly.\nOn top of that, Ahrefs allows you to create\ndisavow\nreports with the tool to quickly get\nbad backlinks\ndisavowed.\nSemrush\nSemrush has a similar suite of backlink auditing features to Ahrefs.\nIt’s just not as comprehensive.\nYou can get a complete list of your backlinks and see each link’s\n“Authority Score”\n(AS).\nBasically, Authority Score is Semrush’s version of Domain Rating.\nIt’s easy to spot low AS backlinks that need to be removed.\nSemrush also provides a toxicity score for each link.\nThe higher the number, the more damage this link could do to your SEO.\nThis feature allows you to:\nFind toxic links\nRemove them from your site\nLike Ahrefs, Semrush allows you to see your backlink profile anchor text to identify spammy anchor text that needs to be removed.\nThere’s no doubt that Semrush will allow you to perform comprehensive backlink audits on any website.\nBroken Link Building\nWhy highlight\nbroken link building\nspecifically?\nIt’s one of the best link building strategies that many people use. It’s also important that a backlink tool should be able to identify:\nBroken internal links\nBroken\nexternal links\nAhrefs\nStraight off the bat, Ahrefs actually has a\nbroken link building\ntool built into the platform.\nAnd it’s really powerful.\nSimply add your target websites to Ahrefs and click on the broken links tool.\nThis shows you any web pages that have broken links.\nNow it’s just about finding a substitute and doing outreach. Easy, right?\nSemrush\nSemrush also finds broken links quickly, but it’s not as straightforward.\nYou can add a competitor’s website to the backlink analytics tool. After gathering all of the website’s backlinks, you’ll need to tick the\n“Target URL”\nerror box.\nThis gives you a list of dead links to review and see if they are fit for broken link building.\nWinner: Which Tool Is Best For Analysing Backlinks?\nAhrefs is still the king of backlinks and takes this round comfortably.\nDespite Semrush investing a lot into its backlink features,\nAhrefs is far better\nfor:\nAnalysing backlinks\nCompleting backlink audits\nFinding link building opportunities\nWhile Semrush claims to have the biggest backlink database, tons of independent tests show that Ahrefs can find more links most of the time – including my own.\nIt’s the same result I had with\nMajestic\nwhen I tested their claims with\nAhrefs vs Majestic\n.\nAhrefs backlink analysis tools are better and far easier to use.\nThey speed up backlink audits and link building – helping you be more efficient. It doesn’t get much better than that.\nRound 4 – Technical SEO Audit\nIf your website has technical issues… It just won’t rank well.\nSo now, let’s look at which tool is better at identifying technical SEO issues and turning them into opportunities.\nAhrefs\nAhrefs has recently upgraded its site audit tool.\nIt’s quickly gone from relatively basic to quite advanced.\nFrom the get-go, Ahrefs will give you 3 core site audit metrics:\nYour health score\nUR\n’s crawled\nURLs that have errors\nThis gives you a quick look at where your website is at in terms of technical SEO health. Ahrefs provides you with a complete list of things you need to fix.\nThis is broken down into three categories:\nErrors\nWarnings\nNotices\nIt’s easy to prioritise which tasks you need to focus on first and get to work. You can click on any of the issues to reveal a complete list of affected URLs.\nWhat kinds of issues does Ahrefs detect?\nAhrefs identifies all of the major technical issues including:\nSlow loading pages\nBroken links\nCanonicalisation\nInternal linking\nerrors\nRedirects\nMetadata\nYou can also get a good look at your site structure to ensure that it’s friendly for users and search engines.\nAhrefs Site Audit is robust and will help any website identify and fix its SEO issues.\nSemrush\nSemrush is known for their site audit tool.\nIt’s long been held as one of the\nbest site audit tools\navailable and they have continued to improve and update it.\nAs soon as you run a site audit, Semrush will give you an overall health score and key metrics for each technical part of your website.\nThis gives you way more information upfront and allows you to dive into certain aspects of your website immediately.\nSimilarly to Ahrefs, Semrush breaks SEO issues into three categories:\nErrors\nWarnings\nNotices\nSemrush conveniently provides a\n“Top Issues”\nlist so you can get to work fixing all of your important website issues first.\nAhrefs does this too… But Semrush does it\nbetter.\nIt’s easier to get on top of the most important problems quickly.\nOne of the unique things I love about Semrush is their\ninternal link\ndistribution report.\nThe report breaks down how your internal links are set up. Ideally, you want high authority pages linking to newer pages that need more authority.\nThe\ninternal link\ndistribution report lets you know if your website’s authority is flowing in the right direction.\nThese kinds of site audit features are what make Semrush so good. It goes above and beyond the standard auditing features.\nYou get real suggestions that provide opportunities for you to improve your SEO – not just fix the problems.\nCheck out my\n4 step SEO audit case study\nto see how regular SEO audits can help your website grows.\nWinner: Which Tool Has The Best Technical SEO Site Audit Feature?\nSemrush is the winner of the technical SEO audit round.\nWhile both tools have similar features and do an excellent job identifying technical issues,\nSemrush\nmakes the information more usable.\nSemrush’s site audit tool has a few more unique features that help you take your technical and\non-page SEO\nto another level.\nRound 5 – Rank Tracking\nStaying on top of the progress of your campaign is essential. That’s why you need a solid rank tracking tool.\nHere are the results of Semrush vs Ahrefs in rank tracking.\nAhrefs\nAhrefs’ rank tracking tool is called Rank Tracker.\nIt lets you monitor your keyword rankings on both desktop and mobile in 190 locations.\nSetting it up is super easy:\nAdd your list of keywords\nChoose the countries\nAdd your competitors\nAhrefs will start tracking your ranking positions in each country for each keyword.\nTo go with their position tracking features, Ahrefs have built-in a bunch of graphs and charts to help you visualise your results:\nVisibility graph\nAverage position and estimated traffic\nKeyword position distribution\nThis makes it really easy to see how your SEO campaign performs and whether your website is improving.\nWhat about featured snippets and\nrich results\n?\nAhrefs shows you if your URLs get featured results in the SERPs. You can also see if the top 10 ranking websites have any features in general.\nI love this feature because:\nIt lets you see what featured results your website is getting vs your competitors.\nIt tells you which keywords you can optimise to get more featured results.\nBut one of the best things about Ahrefs’ Rank Tracker is competitor analysis.\nIt’s one thing to keep an eye on your own website, but what about your competitors?\nYou can monitor your top 10 competitors and see their-\nRanking progress\nSearch traffic\nSERP features\nIt’s easy to keep your finger on the pulse of any keyword you target.\nAhrefs shows you all of the data you need to make good decisions and monitor your entire campaign.\nBut there’s one massive\ndownside\nto Ahrefs Rank Tracker…\nAhrefs\nonly\nupdates your rankings once per week. Yuck!\nWhile most ranking tracking tools update data daily, you’ll have to wait for an entire week to see your rankings progress.\nNote that it is possible to pay extra to get daily updates, but I consider daily tracking a standard feature.\nThis is a huge\ndrawback\nto using Ahrefs as your sole rank tracking tool.\nSemrush\nSemrush has 3 different tools for rank tracking.\nThe goal is to give you more than just a standard rank tracker for your campaigns.\nPosition tracking is a breeze with Semrush. Similarly to Ahrefs, you get the standard ranking tracking tools like:\nKeyword ranking positions\nRanking distribution\nRanking progress overtime\nRanking URL\nFeatured snippets\nBut one of the unique features that Semrush has is competitor discovery.\nSemrush will identify similar domains competing for your target keywords.\nYou can then:\nMonitor their organic traffic\nTrack their performance\nThe Competitor Map shows you to what extent each website competes for your keywords and traffic. The bigger the circle, the higher the level of competition.\nThis is a great feature that allows you to grasp who your main competitors are and which websites are growing.\nBut Semrush doesn’t stop there…\nYou get many more features that allow you to deep dive into the SERPs.\nWith Semrush, you can track the volatility of the SERPs over the last 30 days.\nThis means you can see:\nHow updates are affecting the search results as they happen.\nEmerging competitors who are ranking higher and higher.\nSemrush even goes as far as to give hints on why they think the search results are changing with messages in your dashboard.\nMost SEOs fear\nGoogle algorithm\nupdates. With Semrush, updates become an opportunity to take advantage of:\nYou can see what’s happening in (almost) real-time\nYou can make adjustments before your competitors do\nIt’s worth noting that Semrush allows for super targeted ranking tracking at city and even zip code levels. Ahrefs can do major cities but won’t let you go as far as zip code.\nNeed to keep up with SERP data for Google ads?\nSemrush uncovers your competitor’s PPC strategy.\nYou’ll be able to see important metrics like:\nWhat keywords they are bidding on\nWhere they rank in the Google ads pack\nYou’ll also be able to estimate how much traffic they get and how much it costs them each month. If you need to see PPC data for Google, Semrush has you covered!\nThere is no doubt that Semrush has developed a complete rank tracking tool suite that helps you take advantage of the SERP data and improve your own campaign.\nIt’s powerful and gives you all the information you need to make informed decisions.\nWinner: Which Tool Is Best For Rank Tracking?\nSemrush wins the rank tracking round easily.\nSemrush is a\nmore robust rank tracker\nand has a ton more features to take advantage of. You’ll also get your keyword positions updated daily – even on the entry-level “pro” plan.\nAhrefs Rank Tracker\nis solid and accurate. But it lacks advanced features and only updates rankings weekly, making this round an easy\nwin for Semrush\n.\nWant to focus on mobile tracking? Check out the best\nmobile rank tracking\ntools.\nRound 6 – Interface & Ease Of Use\nAll SEO campaigns are built around data.\nBut when you are processing large amounts of data, you need a good user interface to make it manageable.\nBad user interfaces make it harder to get the insights you need to continuously improve your campaign. Which tool is easier to use?\nLet’s find out.\nAhrefs\nFrom the moment you log in, Ahrefs feels intuitive and easy to use.\nEven though there are tons of features built-in, you never feel overwhelmed.\nAhrefs have developed an interface that is clean and simple to navigate. Dashboards and data are laid out logically and information is grouped together in a relevant way.\nGetting more done is faster with Ahrefs.\nAhrefs have also done an excellent job at providing you with enough important data without too much.\nWant to dive deeper?\nWhen you are ready to look deeper into specific metrics you can do it.\nThis creates a nice flow between accessing important information quickly while still having the ability to jump down the rabbit hole when needed.\nSemrush\nSemrush has also done a good job to make its user interface appealing and usable.\nBut there is no doubt that Semrush takes a minute to adjust to.\nThis is partly due to the amount of data available and also how the platform is designed.\nThis isn’t to say that it’s terrible…\nBut compared to Ahrefs, it’s just not as intuitive.\nFrom rank tracking to backlink analysis, every major tool doesn’t feel as slick. Even though I have been using Semrush for years, I still find myself getting lost at times.\nIf you plan to use Semrush, you’ll have to spend a good chunk of time learning the platform before you can start to take advantage of it.\nWinner: Which Tool Is The Most User-Friendly?\nAhrefs is definitely more user-friendly.\nAll of their tools provide information that is digestible and easier to understand.\nThey have done a great job at delivering powerful features that are easy to use.\nAhrefs\nwill help you complete SEO tasks quicker and with a lot less clicking around.\nRound 7 – Custom Service & Support\nEver sat on the phone for ages waiting for a customer service representative?\nFor premium SEO tools – That’s not an option.\nSo, this is how customer support compares for Ahrefs vs Semrush.\nAhrefs\nAhrefs offers support by:\nLive chat\nEmail\nLive chat is really responsive and you’ll almost always get a response within 3-5 minutes, which is…pretty impressive I must say.\nAhrefs also has live support 24\/5, so you can\ncontact\nthem anytime on weekdays.\nAhrefs also has a huge amount of:\nBlog posts\nTutorials\nVideos\n…to help you with all of their tools and to guide you through the SEO world in general.\nOn topf of that, the Ahrefs customer support team is friendly and knowledgeable, so you can get issues sorted quickly.\nSemrush\nSemrush offers support by:\nLive chat\nEmail\nPhone\nSemrush does operate 7 days a week but with\nlimited\nhours. This can be tricky if you contact them in a different time zone, but it isn’t a big issue.\nWhen they are online Semrush replies within 3-5 minutes.\nLike Ahrefs, Semrush has many blog posts, tutorials and videos. You will be able to learn everything about Semrush from these, including learning SEO in general.\nSemrush has also created free\nSEO courses\nwhere you’ll learn the fundamentals of SEO using the Semrush tool suite.\nWinner: Which Tool Offers The Best Support?\nThis round is a draw.\nBoth tools offer great support that is efficient and helpful.\nThere are several ways to get in contact and the hours of operation of customer service agents will suit the majority of people regardless of what tool you go with.\nRound 8 – Pricing And Best Value For Money\nFinally, we are at the last round. This is a big question that’s probably on your mind…\n“Which tool offers the best value for money?”\nHere’s the answer.\nAhrefs\nAhrefs pricing starts at $99 per month for the Lite plan and goes up to $11,990 per month for the Enterprise plan.\nFor $99, you’ll get access to all of the main features like backlink analysis, domain analysis, keyword research etc…\nBut you don’t get Ahrefs unique Content Explorer tool or their historical index.\nFor most website owners and even SEO freelancers, you’ll find that the lite plan will probably suit your needs.\nIf you run an SEO agency or have an SEO team, you’ll probably need to look at the Standard plan and above.\nI have the Ahrefs Advanced plan because I take advantage of Ahrefs features every week.\nI recommend taking the\nAhrefs trial\nto see which plan is best for you.\nSemrush\nSemrush is\nslightly\nmore expensive than Ahrefs.\nSemrush pricing starts at $139.95 per month for the Pro plan and goes up to $499.95 per month for the Business plan.\nYou can get a custom enterprise plan if you want it. Semrush will put it together based on your needs.\nThe Semrush Pro plan for $139.95 per month will give you access to most Semrush features. You won’t get any of their content marketing features and historical data index.\nLike Ahrefs, the Pro plan will suit most business owners and SEO freelancers.\nAgencies and larger companies will likely need to upgrade to the bigger plans.\nMy blog readers get an\nexclusive 14-day free trial\n, so you can see which Semrush features you need before choosing a plan.\nWinner: Which Tool Is The Best Overall Value?\nAhrefs offers the best value overall.\nIt’s 20% cheaper than Semrush and you get access to all the tools you need.\nEven as you upgrade to higher plans, Ahrefs offers\nbetter value for money\n, offering better features overall.\nAhrefs vs Semrush: And The Winner Is…\nAhrefs\n.\nI can confidently say that\nAhrefs\nis better than Semrush. But not by a huge margin.\nHere are the results of each round for Ahrefs vs Semrush:\nAhrefs\nSemrush\nKeyword Research\n✅\nDomain Analysis\n✅\nBacklink Analysis\n✅\nTechnical SEO Audit\n✅\nRank Tracking\n✅\nUser Interface\n✅\nCustomer Service\nDraw\nDraw\nPricing & Value For Money\n✅\nAside from taking the most rounds, after using both tools for many years, Ahrefs is the tool I constantly come back to.\nThe Backlink analysis features and keyword research tool make Ahrefs a clear winner.\nTheir web crawler is also more active than Semrush, which means their data should be more accurate.\nThe Ahrefs user interface does make a big difference and my SEO team at\nSearch Logistics\nprefers using Ahrefs when they are executing campaigns for clients.\nWrapping It Up\nThere you have it!\nThat was a long review with some interesting results.\nIf you have made it this far, I want to thank you for sticking around. I am sure you have a much better idea of the differences between Ahrefs vs Semrush.\nHopefully, you have been able to work out which tool will suit you better.\nNow I want to hear from you…\nWhich tool do you like best?\nUse the\nAhrefs Trial\nand the\nSemrush Trial\nto give them both a go.\nThen come back and let me know in the comments which tool you preferred overall.","attrs_markdown":"[![search logistics](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20295%2076'%3E%3C\/svg%3E)![search logistics](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/03\/logo.png)](https:\/\/www.searchlogistics.com\/)\n\n[![mobile logo](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20249%2063'%3E%3C\/svg%3E)![mobile logo](https:\/\/www.searchlogistics.com\/wp-content\/themes\/hello-elementor\/assets\/images\/logoa.png)](https:\/\/www.searchlogistics.com\/)\n\n- [Home](https:\/\/www.searchlogistics.com\/)\n- [LEARN SEO](https:\/\/www.searchlogistics.com\/learn\/)\n- [What We Do](https:\/\/www.searchlogistics.com\/services\/)\n- [Case Studies](https:\/\/www.searchlogistics.com\/case-studies\/)\n- [About Us](https:\/\/www.searchlogistics.com\/about\/)\n- [Testimonials](https:\/\/www.searchlogistics.com\/testimonials\/)\n\n- [Latest Content](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#menutab1)\n- [SEO Case Studies](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#menutab2)\n- [Keyword Research](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#menutab3)\n- [Content Creation](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#menutab4)\n- [On Page SEO](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#menutab5)\n- [Link Building](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#menutab6)\n- [Penalties & Updates](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#menutab7)\n- [General SEO](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#menutab8)\n- [SEO Tools & Reviews](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#menutab9)\n\n- [Latest Content](https:\/\/www.searchlogistics.com\/learn\/)\n- [SEO Case Studies](https:\/\/www.searchlogistics.com\/case-studies\/)\n- [Keyword Research](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/)\n- [Content Creation](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/)\n- [On Page SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/)\n- [Link Building](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/)\n- [Penalties & Updates](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/)\n- [General SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/)\n- [SEO Tools & Reviews](https:\/\/www.searchlogistics.com\/learn\/reviews\/)\n\n[![Free Google AI Quality Rater Tool](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20390%20559'%3E%3C\/svg%3E)![Free Google AI Quality Rater Tool](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/02\/menupic1a-claude-cta.png)](https:\/\/load.searchlogistics.com\/c\/rdnrw5qwfzv3esnhgyah\/)\n\n[![Download the link building checklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20390%20559'%3E%3C\/svg%3E)![Download the link building checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/11\/menupic2a.png)](https:\/\/load.searchlogistics.com\/c\/y6dok7nvsx6ozk6yd3vw\/)\n\n[![backlink blacklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20390%20559'%3E%3C\/svg%3E)![backlink blacklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/menupic3ae.png)](https:\/\/linksthatrank.com\/backlink-blacklist\/)\n\n[![Free Google AI Quality Rater Tool](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20390%20559'%3E%3C\/svg%3E)![Free Google AI Quality Rater Tool](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/02\/menupic1a-claude-cta.png)](https:\/\/load.searchlogistics.com\/c\/rdnrw5qwfzv3esnhgyah\/)\n\n[![Download the link building checklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20390%20559'%3E%3C\/svg%3E)![Download the link building checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/11\/menupic2a.png)](https:\/\/load.searchlogistics.com\/c\/y6dok7nvsx6ozk6yd3vw\/)\n\n[![backlink blacklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20390%20559'%3E%3C\/svg%3E)![backlink blacklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/menupic3ae.png)](https:\/\/linksthatrank.com\/backlink-blacklist\/)\n\nLatest Content\n\n[![You Have These 6 SEO Problems (And How To Fix Them)](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![You Have These 6 SEO Problems (And How To Fix Them)](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/12\/6-problems.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/6-problems\/)\n\n[You Have These 6 SEO Problems (And How To Fix Them)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/6-problems\/)\n\n[![How To Build Linkable Assets With AI In 2026](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Build Linkable Assets With AI In 2026](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2026\/01\/link-assets.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/linkable-assets\/)\n\n[How To Build Linkable Assets With AI In 2026](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/linkable-assets\/)\n\n[![How To Steal AI Overview Rankings](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Steal AI Overview Rankings](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/06\/menu-steal-ai-overview.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/steal-ai-overview-rankings\/)\n\n[How To Steal AI Overview Rankings](https:\/\/www.searchlogistics.com\/learn\/seo\/steal-ai-overview-rankings\/)\n\n[![FREE SEO TOOL: The AI Google Search Quality Rater](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![FREE SEO TOOL: The AI Google Search Quality Rater](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/02\/google-quality-rater-tool-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-google-quality-rater-tool\/)\n\n[FREE SEO TOOL: The AI Google Search Quality Rater](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-google-quality-rater-tool\/)\n\n[![How To Build Brand Signals That Rank In Google AND Get Recommended By AI](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Build Brand Signals That Rank In Google AND Get Recommended By AI](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2026\/01\/brand-signals-thumb.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/brand-signals-google-ai\/)\n\n[How To Build Brand Signals That Rank In Google & AI Search](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/brand-signals-google-ai\/)\n\n[![22 Things We Have Learned From The Google Search Leak](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![22 Things We Have Learned From The Google Search Leak](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/08\/leak-learnings-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/google-search-leak\/)\n\n[22 Things Learned From The Google Search Leak](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/google-search-leak\/)\n\n[View All Posts](https:\/\/www.searchlogistics.com\/learn\/)\n\n- [![Download the Google Leak Link Building Checklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20351%20556'%3E%3C\/svg%3E)![Download the Google Leak Link Building Checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/08\/cta-nav-link-leak-checklist.jpg)](https:\/\/load.searchlogistics.com\/c\/pphg4phtjjjzicmlhbzo\/)\n\nSEO Case Studies\n\n[![ai seo case study results](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![ai seo case study results](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2026\/02\/ai-seo-case-study-small.jpg)](https:\/\/www.searchlogistics.com\/case-studies\/ai-seo-3-step-traffic-growth\/)\n\n[AI SEO Case Study: 700% Growth](https:\/\/www.searchlogistics.com\/case-studies\/ai-seo-3-step-traffic-growth\/)\n\n[![AI Generated Content Will Get You Penalised](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![AI Generated Content Will Get You Penalised](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/03\/menu-ai-content-detection-test.png)](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-content-detection-case-study\/)\n\n[AI Generated Content Will Get You Penalised](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-content-detection-case-study\/)\n\n[![Growing Revenue \\$17,122 To \\$92,119 Per Month](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Growing Revenue \\$17,122 To \\$92,119 Per Month](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/case-study-5x-revenue-menu.jpg)](https:\/\/www.searchlogistics.com\/case-studies\/5x-revenue\/)\n\n[Growing Revenue \\$17,122 To \\$92,119 Per Month](https:\/\/www.searchlogistics.com\/case-studies\/5x-revenue\/)\n\n[![\\+73% Search Traffic With These 6 Fixes](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![\\+73% Search Traffic With These 6 Fixes](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/case-study-6-ways-to-increase-your-search-traffic-menu.jpg)](https:\/\/www.searchlogistics.com\/case-studies\/6-technical-seo-fixes\/)\n\n[\\+73% Search Traffic With These 6 Fixes](https:\/\/www.searchlogistics.com\/case-studies\/6-technical-seo-fixes\/)\n\n[![Ecommerce SEO Case Study: 3x Revenue In 90 Days](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Ecommerce SEO Case Study: 3x Revenue In 90 Days](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/case-study-3x-revenue-in-90-days-menu.jpg)](https:\/\/www.searchlogistics.com\/case-studies\/3x-revenue-in-90-days\/)\n\n[Ecommerce SEO Case Study: 3x Revenue In 90 Days](https:\/\/www.searchlogistics.com\/case-studies\/3x-revenue-in-90-days\/)\n\n[![How To 14x Search Traffic In 8x months](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To 14x Search Traffic In 8x months](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/case-study-how-to-14x-search-traffic-in-8-month-menu.jpg)](https:\/\/www.searchlogistics.com\/case-studies\/14x-search-traffic\/)\n\n[How To 14x Search Traffic In 8x months](https:\/\/www.searchlogistics.com\/case-studies\/14x-search-traffic\/)\n\n[View All Posts](https:\/\/www.searchlogistics.com\/case-studies\/)\n\n- [![Get The 28 Day SEO Hardcover Book on Amazon](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20351%20556'%3E%3C\/svg%3E)![Get The 28 Day SEO Hardcover Book on Amazon](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/11\/menupic1-28db.png)](https:\/\/geni.us\/28dayseochallenge)\n\nKeyword Research\n\n[![Download My Intelligent Keyword Research Template Now](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Download My Intelligent Keyword Research Template Now](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/keyword-research-template-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/keyword-research-template\/)\n\n[Download My Intelligent Keyword Research Template Now](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/keyword-research-template\/)\n\n[![These 7x Types Of Keywords Will Increase Your Search Traffic](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![These 7x Types Of Keywords Will Increase Your Search Traffic](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/types-of-keywords-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/types\/)\n\n[These 7x Types Of Keywords Will Increase Your Search Traffic](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/types\/)\n\n[![How To Use Buyer Keywords To Boost Your Sales](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Use Buyer Keywords To Boost Your Sales](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/buyer-keywords-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/buyer-keywords\/)\n\n[How To Use Buyer Keywords To Boost Your Sales](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/buyer-keywords\/)\n\n[![Keyword Research: The What, Why & How](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Keyword Research: The What, Why & How](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/keyword-research-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/research\/)\n\n[Keyword Research: The What, Why & How](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/research\/)\n\n[![The Best Keyword Research Tools (And How To Use Them)](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![The Best Keyword Research Tools (And How To Use Them)](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/best-keyword-research-tools-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/keyword-research-tools\/)\n\n[The Best Keyword Research Tools (And How To Use Them)](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/keyword-research-tools\/)\n\n[![Google Keyword Planner: How To Use It The Right Way](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Google Keyword Planner: How To Use It The Right Way](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/google-keyword-planner-menub.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/google-keyword-planner\/)\n\n[Google Keyword Planner: How To Use It The Right Way](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/google-keyword-planner\/)\n\n[View All Posts](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/)\n\n- [![Steal your SEO strategy with this free download](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20351%20556'%3E%3C\/svg%3E)![Steal your SEO strategy with this free download](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/05\/menupic1b.png)](https:\/\/load.searchlogistics.com\/c\/i7gktsslyygsshtinic3\/)\n\nContent Creation\n\n[![FREE SEO TOOL: The AI Google Search Quality Rater](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![FREE SEO TOOL: The AI Google Search Quality Rater](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/02\/google-quality-rater-tool-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-google-quality-rater-tool\/)\n\n[FREE SEO TOOL: The AI Google Search Quality Rater](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-google-quality-rater-tool\/)\n\n[![AI Generated Content Will Get You Penalised](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![AI Generated Content Will Get You Penalised](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/03\/menu-ai-content-detection-test.png)](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-content-detection-case-study\/)\n\n[AI Generated Content Will Get You Penalised](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-content-detection-case-study\/)\n\n[![18 SEO Copywriting Hacks That Get Instant Results](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![18 SEO Copywriting Hacks That Get Instant Results](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/seo-copywriting-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/seo-copywriting\/)\n\n[18 SEO Copywriting Hacks That Get Instant Results](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/seo-copywriting\/)\n\n[![How To Write Killer Website Content That Attracts People](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Write Killer Website Content That Attracts People](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/website-content-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/website-content\/)\n\n[How To Write Killer Website Content That Attracts People](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/website-content\/)\n\n[![How To Increase Search Visibility With FAQ Schema](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Increase Search Visibility With FAQ Schema](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/faq-schema-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/faq-rich-snippets\/)\n\n[How To Increase Search Visibility With FAQ Schema](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/faq-rich-snippets\/)\n\n[![How To Write A Listicle That Attracts Traffic & Backlinks](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Write A Listicle That Attracts Traffic & Backlinks](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/listicle-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/listicle\/)\n\n[How To Write A Listicle That Attracts Traffic & Backlinks](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/listicle\/)\n\n[View All Posts](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/)\n\n- [![Get The 28 Day SEO Hardcover Book on Amazon](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20351%20556'%3E%3C\/svg%3E)![Get The 28 Day SEO Hardcover Book on Amazon](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/11\/menupic1-28db.png)](https:\/\/geni.us\/28dayseochallenge)\n\nOn Page SEO\n\n[![You Have These 6 SEO Problems (And How To Fix Them)](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![You Have These 6 SEO Problems (And How To Fix Them)](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/12\/6-problems.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/6-problems\/)\n\n[You Have These 6 SEO Problems (And How To Fix Them)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/6-problems\/)\n\n[![How To Optimise for Google’s AI Overviews](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Optimise for Google’s AI Overviews](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/03\/feature-google-ai-overviews-sm.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/how-to-optimise-ai-overviews\/)\n\n[How To Optimise for Google’s AI Overviews](https:\/\/www.searchlogistics.com\/learn\/seo\/how-to-optimise-ai-overviews\/)\n\n[![The Ultimate On Page SEO Checklist To Increase Rankings](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![The Ultimate On Page SEO Checklist To Increase Rankings](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/on-page-seo-checklist-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/checklist\/)\n\n[The Ultimate On Page SEO Checklist To Boost Rankings](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/checklist\/)\n\n[![The Hidden SEO Ranking Factor You’re Probably Deleting](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![The Hidden SEO Ranking Factor You’re Probably Deleting](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/case-study-the-hidden-ranking-factor-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/image-seo\/)\n\n[The Hidden SEO Ranking Factor You’re Probably Deleting](https:\/\/www.searchlogistics.com\/learn\/seo\/image-seo\/)\n\n[![How To Increase Search Visibility With FAQ Schema](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Increase Search Visibility With FAQ Schema](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/faq-schema-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/faq-rich-snippets\/)\n\n[How To Increase Search Visibility With FAQ Schema](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/faq-rich-snippets\/)\n\n[![6x Free Ways To Increase Website Speed (and search traffic!)](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![6x Free Ways To Increase Website Speed (and search traffic!)](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/website-speed-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/increase-website-speed\/)\n\n[6x Free Ways To Increase Website Speed (and traffic!)](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/increase-website-speed\/)\n\n[View All Posts](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/)\n\n- [![Download the Google Leak Link Building Checklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20351%20556'%3E%3C\/svg%3E)![Download the Google Leak Link Building Checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/08\/cta-nav-link-leak-checklist.jpg)](https:\/\/load.searchlogistics.com\/c\/pphg4phtjjjzicmlhbzo\/)\n\nLink Building\n\n[![link building strategies](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![link building strategies](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2026\/01\/lbs-small.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/strategies\/)\n\n[19x Link Building Strategies For 2026](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/strategies\/)\n\n[![How To Build Linkable Assets With AI In 2026](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Build Linkable Assets With AI In 2026](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2026\/01\/link-assets.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/linkable-assets\/)\n\n[How To Build Linkable Assets With AI In 2026](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/linkable-assets\/)\n\n[![Link Building Services: What You REALLY Need To Know](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Link Building Services: What You REALLY Need To Know](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/link-building-service-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/link-building-services\/)\n\n[Link Building Services: What You REALLY Need To Know](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/link-building-services\/)\n\n[![Backlink Analysis – The Easiest Ways To Build Links](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Backlink Analysis – The Easiest Ways To Build Links](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/backlink-analysis-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/backlink-analysis\/)\n\n[Backlink Analysis – The Easiest Ways To Build Links](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/backlink-analysis\/)\n\n[![8x Ways To Build Powerful Edu Backlinks](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![8x Ways To Build Powerful Edu Backlinks](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/edu-backlinks-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/edu-backlinks\/)\n\n[8x Ways To Build Powerful Edu Backlinks](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/edu-backlinks\/)\n\n[![Testimonial Link Building: Powerful Homepage Links](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Testimonial Link Building: Powerful Homepage Links](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/testimonial-link-building-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/testimonial-link-building\/)\n\n[Testimonial Link Building: Powerful Homepage Links](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/testimonial-link-building\/)\n\n[View All Posts](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/)\n\n- [![Download the free link building checklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20355%20272'%3E%3C\/svg%3E)![Download the free link building checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/11\/menupic2.png)](https:\/\/load.searchlogistics.com\/c\/y6dok7nvsx6ozk6yd3vw\/)\n- [![the backlink blacklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20355%20272'%3E%3C\/svg%3E)![the backlink blacklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/menupic3e.png)](https:\/\/linksthatrank.com\/backlink-blacklist\/)\n\nPenalties & Updates\n\n[![7 Google Penalty Checker Tools](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![7 Google Penalty Checker Tools](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/google-penalty-checker-menub.jpg)](https:\/\/www.searchlogistics.com\/learn\/tools\/google-penalty-checker\/)\n\n[7 Google Penalty Checker Tools](https:\/\/www.searchlogistics.com\/learn\/tools\/google-penalty-checker\/)\n\n[![The Step By Step Process To Recover From Any Penalty](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![The Step By Step Process To Recover From Any Penalty](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/penalty-recover-process-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/google-penalty-recovery-process\/)\n\n[The Step By Step Process To Recover From Any Penalty](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/google-penalty-recovery-process\/)\n\n[![Google Page Experience Update Checklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Google Page Experience Update Checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/google-page-experience-update-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/google-page-experience-update\/)\n\n[Google Page Experience Update Checklist](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/google-page-experience-update\/)\n\n[![Drop In Search Traffic? Watch This Video Now\\!](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Drop In Search Traffic? Watch This Video Now\\!](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/drop-in-search-engine-watch-this-video-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/drop-in-search-traffic\/)\n\n[Drop In Search Traffic? Watch This Video Now\\!](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/drop-in-search-traffic\/)\n\n[![How To Get Out Of Google Sandbox As Quickly As Possible](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Get Out Of Google Sandbox As Quickly As Possible](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/google-sandbox-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/google-sandbox\/)\n\n[How To Get Out Of Google Sandbox As Quickly As Possible](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/google-sandbox\/)\n\n[![How To Improve Your Core Web Vitals In 15 Minutes](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Improve Your Core Web Vitals In 15 Minutes](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/how-to-improve-core-web-vitals-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/improve-core-web-vitals\/)\n\n[How To Improve Your Core Web Vitals In 15 Minutes](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/improve-core-web-vitals\/)\n\n[View All Posts](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/)\n\n- [![Steal your SEO strategy with this free download](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20351%20556'%3E%3C\/svg%3E)![Steal your SEO strategy with this free download](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/05\/menupic1b.png)](https:\/\/load.searchlogistics.com\/c\/i7gktsslyygsshtinic3\/)\n\nGeneral SEO\n\n[![How To Exclude Words From Google Search Results](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![How To Exclude Words From Google Search Results](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/how-to-exclude-words-from-google-search-menub.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/exclude-words-from-google-search\/)\n\n[How To Exclude Words From Google Search Results](https:\/\/www.searchlogistics.com\/learn\/seo\/exclude-words-from-google-search\/)\n\n[![SEO Checklist: 45x Ways To Increase Your Search Traffic](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![SEO Checklist: 45x Ways To Increase Your Search Traffic](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/seo-checklist-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/seo-checklist\/)\n\n[SEO Checklist: 45x Ways To Increase Your Search Traffic](https:\/\/www.searchlogistics.com\/learn\/seo\/seo-checklist\/)\n\n[![Testing The 12 Fastest WordPress Hosting Providers](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Testing The 12 Fastest WordPress Hosting Providers](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/fastest-wordpress-hosting-menub.jpg)](https:\/\/www.searchlogistics.com\/learn\/blogging\/fastest-wordpress-hosting\/)\n\n[Testing The 12 Fastest WordPress Hosting Providers](https:\/\/www.searchlogistics.com\/learn\/blogging\/fastest-wordpress-hosting\/)\n\n[![Learn How To Find Powerful Expired Domains Step By Step](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Learn How To Find Powerful Expired Domains Step By Step](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/expired-domains-menub.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/expired-domains\/)\n\n[Learn How To Find Powerful Expired Domains Step By Step](https:\/\/www.searchlogistics.com\/learn\/seo\/expired-domains\/)\n\n[![The Fastest & Easiest Way To Get Wikipedia Backlinks](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![The Fastest & Easiest Way To Get Wikipedia Backlinks](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/wikipedia-backlinks-menub.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/wikipedia\/)\n\n[The Fastest & Easiest Way To Get Wikipedia Backlinks](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/wikipedia\/)\n\n[![The Ultimate Guide To Search Engine Submission](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![The Ultimate Guide To Search Engine Submission](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/seo-submission-software-menub.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/search-engine-submission\/)\n\n[The Ultimate Guide To Search Engine Submission](https:\/\/www.searchlogistics.com\/learn\/seo\/search-engine-submission\/)\n\n[View All Posts](https:\/\/www.searchlogistics.com\/learn\/seo\/)\n\n- [![Download the Google Leak Link Building Checklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20351%20556'%3E%3C\/svg%3E)![Download the Google Leak Link Building Checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/08\/cta-nav-link-leak-checklist.jpg)](https:\/\/load.searchlogistics.com\/c\/pphg4phtjjjzicmlhbzo\/)\n\nSEO Tools & Reviews\n\n[![SEMRush Review: How To Increase Search Traffic](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![SEMRush Review: How To Increase Search Traffic](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/semrush-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/reviews\/semrush\/)\n\n[SEMRush Review: How To Increase Search Traffic](https:\/\/www.searchlogistics.com\/learn\/reviews\/semrush\/)\n\n[![Surfer SEO Review - How I Used It To Win The \\#1 Position](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![Surfer SEO Review - How I Used It To Win The \\#1 Position](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/surfer-seo-review-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/reviews\/surfer-seo\/)\n\n[Surfer SEO Review - How I Used It To Win The \\#1 Position](https:\/\/www.searchlogistics.com\/learn\/reviews\/surfer-seo\/)\n\n[![NitroPack Review & Case Study](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![NitroPack Review & Case Study](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/nitropack-review-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/reviews\/nitropack\/)\n\n[NitroPack Review & Case Study](https:\/\/www.searchlogistics.com\/learn\/reviews\/nitropack\/)\n\n[![WPX Hosting Review – Faster Than You Might Think](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![WPX Hosting Review – Faster Than You Might Think](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/wpx-hosting-review-menu.jpg)](https:\/\/www.searchlogistics.com\/learn\/reviews\/wpx-hosting\/)\n\n[WPX Hosting Review – Faster Than You Might Think](https:\/\/www.searchlogistics.com\/learn\/reviews\/wpx-hosting\/)\n\n[![My Kinsta Hosting Review & Case Study](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%2099'%3E%3C\/svg%3E)![My Kinsta Hosting Review & Case Study](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/04\/kinsta-review-menub.jpg)](https:\/\/www.searchlogistics.com\/learn\/reviews\/kinsta\/)\n\n[My Kinsta Hosting Review & Case Study](https:\/\/www.searchlogistics.com\/learn\/reviews\/kinsta\/)\n\n[![guest posting services](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20165%20100'%3E%3C\/svg%3E)![guest posting services](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/12\/guest-posting-services-menub.jpg)](https:\/\/www.searchlogistics.com\/learn\/seo\/guest-posting-services\/)\n\n[5 Guest Posting Services You Can Rely On](https:\/\/www.searchlogistics.com\/learn\/seo\/guest-posting-services\/)\n\n[View All Posts](https:\/\/www.searchlogistics.com\/learn\/reviews\/)\n\n- [![Get The 28 Day SEO Hardcover Book on Amazon](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20351%20556'%3E%3C\/svg%3E)![Get The 28 Day SEO Hardcover Book on Amazon](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/11\/menupic1-28db.png)](https:\/\/geni.us\/28dayseochallenge)\n\n[Contact Us](https:\/\/www.searchlogistics.com\/contact\/)\n\n# Ahrefs vs Semrush: Which SEO Tool Is The Best?\n- [Matthew Woodward](https:\/\/www.searchlogistics.com\/about\/matthew-woodward\/ \"View Matthew Woodward's profile\")\n- Updated on Nov 17, 2025\n\n[Home](https:\/\/www.searchlogistics.com\/) \\> [Learn](https:\/\/www.searchlogistics.com\/learn\/) \\> [Reviews](https:\/\/www.searchlogistics.com\/learn\/reviews\/) \\> Ahrefs vs Semrush\n\nWhat Will I Learn?\n\n- [Ahrefs vs Semrush: Introducing The Competitors](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_Introducing_The_Competitors \"Ahrefs vs Semrush: Introducing The Competitors\")\n  - [Ahrefs](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs \"Ahrefs\")\n  - [Semrush](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Semrush \"Semrush\")\n- [Ahrefs vs Semrush: Pros & Cons](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_Pros_Cons \"Ahrefs vs Semrush: Pros & Cons\")\n  - [Ahrefs Pros & Cons](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_Pros_Cons \"Ahrefs Pros & Cons\")\n  - [📋 Ahrefs Pros: What I Think You’ll Like](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Ahrefs_Pros_What_I_Think_Youll_Like \"📋 Ahrefs Pros: What I Think You’ll Like\")\n  - [📋 Ahrefs Cons: What I Think You’ll Dislike](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Ahrefs_Cons_What_I_Think_Youll_Dislike \"📋 Ahrefs Cons: What I Think You’ll Dislike\")\n  - [Semrush Pros & Cons](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Semrush_Pros_Cons \"Semrush Pros & Cons\")\n  - [📋 Semrush Pros: What I Think You’ll Like](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Semrush_Pros_What_I_Think_Youll_Like \"📋 Semrush Pros: What I Think You’ll Like\")\n  - [📋 Semrush Cons: What I Think You’ll Dislike](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Semrush_Cons_What_I_Think_Youll_Dislike \"📋 Semrush Cons: What I Think You’ll Dislike\")\n- [Ahrefs vs Semrush: The Ultimate Comparison](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_The_Ultimate_Comparison \"Ahrefs vs Semrush: The Ultimate Comparison\")\n  - [Round 1 – Keyword Research Features](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_1_-_Keyword_Research_Features \"Round 1 – Keyword Research Features\")\n  - [Round 2 – Domain Analysis](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_2_-_Domain_Analysis \"Round 2 – Domain Analysis\")\n  - [Round 3 – Backlink Analysis](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_3_-_Backlink_Analysis \"Round 3 – Backlink Analysis\")\n  - [Round 4 – Technical SEO Audit](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_4_-_Technical_SEO_Audit \"Round 4 – Technical SEO Audit\")\n  - [Round 5 – Rank Tracking](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_5_-_Rank_Tracking \"Round 5 – Rank Tracking\")\n  - [Round 6 – Interface & Ease Of Use](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_6_-_Interface_Ease_Of_Use \"Round 6 – Interface & Ease Of Use\")\n  - [Round 7 – Custom Service & Support](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_7_-_Custom_Service_Support \"Round 7 – Custom Service & Support\")\n  - [Round 8 – Pricing And Best Value For Money](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_8_-_Pricing_And_Best_Value_For_Money \"Round 8 – Pricing And Best Value For Money\")\n- [Ahrefs vs Semrush: And The Winner Is…](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_And_The_Winner_Is%E2%80%A6 \"Ahrefs vs Semrush: And The Winner Is…\")\n- [Wrapping It Up](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Wrapping_It_Up \"Wrapping It Up\")\n\n![Matthew Woodward](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20200%20140'%3E%3C\/svg%3E)\n\n![Matthew Woodward](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/matt-sidebar.png)\n\n- [![YouTube](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2039%2039'%3E%3C\/svg%3E)![YouTube](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-icon-youtube.png)Subscribe to my YouTube](https:\/\/www.youtube.com\/@SearchLogisticsHQ)\n- [![Facebook](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2039%2039'%3E%3C\/svg%3E)![Facebook](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-icon-facebook.png)Join My Facebook Group](https:\/\/www.facebook.com\/SearchLogisticsHQ)\n- [![LinkedIn](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2039%2039'%3E%3C\/svg%3E)![LinkedIn](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-icon-linkedin.png)Connect on Linkedin](https:\/\/www.linkedin.com\/in\/matthewwoodwarduk\/)\n\n- [![Learn](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2047%2047'%3E%3C\/svg%3E)![Learn](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-icon-learn.png)Free SEO Tutorials](https:\/\/www.searchlogistics.com\/learn\/)\n- [![Case Studies](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2047%2047'%3E%3C\/svg%3E)![Case Studies](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-icon-case-study.png)SEO Case Studies](https:\/\/www.searchlogistics.com\/case-studies\/)\n- [![Links](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2047%2047'%3E%3C\/svg%3E)![Links](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-icon-links.png)Links That Rank](https:\/\/linksthatrank.com\/)\n\n[![Trustworthy Link Building](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20310%20450'%3E%3C\/svg%3E)![Trustworthy Link Building](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-banner-1.png)](https:\/\/linksthatrank.com\/)\n\n[![Blacklisted Backlinks](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20310%20450'%3E%3C\/svg%3E)![Blacklisted Backlinks](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-banner-2.png)](https:\/\/linksthatrank.com\/backlink-blacklist\/)\n\n[![Rank Your Site](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20310%20450'%3E%3C\/svg%3E)![Rank Your Site](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-banner-3.png)](https:\/\/www.searchlogistics.com\/services\/full-service-seo\/)\n\n[![Quality Rater Tool](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20310%20450'%3E%3C\/svg%3E)![Quality Rater Tool](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-banner-4.png)](https:\/\/load.searchlogistics.com\/c\/rdnrw5qwfzv3esnhgyah\/)\n\n[![AI Overviews](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20310%20450'%3E%3C\/svg%3E)![AI Overviews](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-banner-5.png)](https:\/\/load.searchlogistics.com\/c\/bvqcmvrcbvkaixbmyvfu\/)\n\n[![Google Search Leak](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20310%20450'%3E%3C\/svg%3E)![Google Search Leak](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2025\/05\/sb-banner-6.png)](https:\/\/load.searchlogistics.com\/c\/cgipbhkmqe3cpb3ybwu4\/)\n\n**[Ahrefs](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs\/ \"Ahrefs\") vs [Semrush](https:\/\/www.searchlogistics.com\/learn\/reviews\/semrush\/ \"Semrush\"):**\n\n**A showdown between two [SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/ \"SEO\") titans.**\n\nAhrefs and Semrush have been at the top of the SEO industry for years.\n\nThey have continued to improve their features and develop very loyal followings. I’ve personally been using both of them for over 8+ years.\n\nBut for most people…\n\nYou only want to use one of these [SEO tools](https:\/\/www.searchlogistics.com\/learn\/seo\/tools\/). So which one should you choose?\n\nIn this blog post, I will compare Ahrefs and Semrush’s best features and answer the famous question…\n\n*“Which tool is best overall?”*\n\nSo, let’s get started\\!\n\n[![learn how to increase your search traffic in 28 days](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20300'%3E%3C\/svg%3E)![learn how to increase your search traffic in 28 days](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta2-28-day-seo.jpg)](https:\/\/load.searchlogistics.com\/c\/ta7mckv55iop9qygeh24\/)\n\nWhat Will I Learn?\n\n- [Ahrefs vs Semrush: Introducing The Competitors](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_Introducing_The_Competitors \"Ahrefs vs Semrush: Introducing The Competitors\")\n  - [Ahrefs](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs \"Ahrefs\")\n  - [Semrush](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Semrush \"Semrush\")\n- [Ahrefs vs Semrush: Pros & Cons](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_Pros_Cons \"Ahrefs vs Semrush: Pros & Cons\")\n  - [Ahrefs Pros & Cons](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_Pros_Cons \"Ahrefs Pros & Cons\")\n  - [📋 Ahrefs Pros: What I Think You’ll Like](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Ahrefs_Pros_What_I_Think_Youll_Like \"📋 Ahrefs Pros: What I Think You’ll Like\")\n  - [📋 Ahrefs Cons: What I Think You’ll Dislike](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Ahrefs_Cons_What_I_Think_Youll_Dislike \"📋 Ahrefs Cons: What I Think You’ll Dislike\")\n  - [Semrush Pros & Cons](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Semrush_Pros_Cons \"Semrush Pros & Cons\")\n  - [📋 Semrush Pros: What I Think You’ll Like](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Semrush_Pros_What_I_Think_Youll_Like \"📋 Semrush Pros: What I Think You’ll Like\")\n  - [📋 Semrush Cons: What I Think You’ll Dislike](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Semrush_Cons_What_I_Think_Youll_Dislike \"📋 Semrush Cons: What I Think You’ll Dislike\")\n- [Ahrefs vs Semrush: The Ultimate Comparison](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_The_Ultimate_Comparison \"Ahrefs vs Semrush: The Ultimate Comparison\")\n  - [Round 1 – Keyword Research Features](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_1_-_Keyword_Research_Features \"Round 1 – Keyword Research Features\")\n  - [Round 2 – Domain Analysis](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_2_-_Domain_Analysis \"Round 2 – Domain Analysis\")\n  - [Round 3 – Backlink Analysis](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_3_-_Backlink_Analysis \"Round 3 – Backlink Analysis\")\n  - [Round 4 – Technical SEO Audit](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_4_-_Technical_SEO_Audit \"Round 4 – Technical SEO Audit\")\n  - [Round 5 – Rank Tracking](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_5_-_Rank_Tracking \"Round 5 – Rank Tracking\")\n  - [Round 6 – Interface & Ease Of Use](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_6_-_Interface_Ease_Of_Use \"Round 6 – Interface & Ease Of Use\")\n  - [Round 7 – Custom Service & Support](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_7_-_Custom_Service_Support \"Round 7 – Custom Service & Support\")\n  - [Round 8 – Pricing And Best Value For Money](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_8_-_Pricing_And_Best_Value_For_Money \"Round 8 – Pricing And Best Value For Money\")\n- [Ahrefs vs Semrush: And The Winner Is…](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_And_The_Winner_Is%E2%80%A6 \"Ahrefs vs Semrush: And The Winner Is…\")\n- [Wrapping It Up](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Wrapping_It_Up \"Wrapping It Up\")\n## Ahrefs vs Semrush: Introducing The Competitors\nAhrefs and Semrush both have some great SEO features worth taking advantage of.\n\nHere’s a quick introduction if you don’t know much about both [tools](https:\/\/www.searchlogistics.com\/learn\/tools\/ \"tools\").\n\n### Ahrefs\nIn the blue corner, we have [Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\").\n\nAhrefs was founded in 2010 as a website explorer tool. Since then it has grown into a fully-fledged all-in-one [SEO tool](https:\/\/www.searchlogistics.com\/learn\/seo\/tools\/ \"SEO tool\").\n\n[![ahrefs homepage](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202812%201307'%3E%3C\/svg%3E)![ahrefs homepage](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/01\/ahrefs-homepage.png)](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\")\n\nPacked inside the easy-to-use interface are a ton of powerful SEO features.\n\nYou get everything you need to execute high-quality SEO campaigns without the complexity of most SEO tools.\n\nAhrefs’ top features include:\n\n- **Detailed [SEO Dashboard](https:\/\/www.searchlogistics.com\/learn\/seo\/reporting\/seo-dashboards\/ \"SEO Dashboard\")** – High-level view of your SEO campaigns with the most important metrics.\n- **Site Explorer** – Powerful competitor research tool.\n- **[Keywords](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/ \"Keywords\") Explorer** – [Keyword research tools](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/keyword-research-tools\/) that help you find quality keywords fast.\n- **Site Audit** – Complete technical and [on-page SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/) website auditor.\n- **Rank Tracker** – Track all your target keyword rankings in different search engines.\n- **Content Explorer** – Research new content ideas and find link-building opportunities.\n\nAhrefs has a great suite of tools to execute any [SEO campaign](https:\/\/load.searchlogistics.com\/c\/ta7mckv55iop9qygeh24\/ \"SEO campaign\") in any niche.\n\n> Don’t forget to read my full [Ahrefs Review](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs\/) to see all of the powerful features you can take advantage of.\n\nAccess to Ahrefs best features for FREE with [Ahrefs Webmaster tools](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-webmaster-tools\/).\n\n### Semrush\nIn the red corner, we have [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRush\").\n\nSemrush is an all-in-one SEO and marketing tool.\n\n[![semrush homepage](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202816%201540'%3E%3C\/svg%3E)![semrush homepage](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/06\/semrush-homepage.png)](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRush\")\n\nIt has changed a lot over the years, starting off as just a Firefox SEO extension called SEO digger in 2008.\n\nIt was then renamed SEOQuake and finally developed into a complete SEO tool where it was again renamed Semrush.\n\nSemrush is an incredibly powerful market research tool with data on just about anything you need. While the bread and butter of Semrush is SEO, it has content marketing, [PPC](https:\/\/www.searchlogistics.com\/learn\/seo\/seo-vs-ppc\/) advertising and social media features as well.\n\nSemrush’s top SEO features include:\n\n- **Keyword Magic tool** – Powerful [keyword research](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/research\/ \"keyword research\") tool that finds thousands of keyword combinations for your SEO campaigns.\n- **Site Audit** – Get a comprehensive analysis of your website and actionable steps to fix any issues.\n- **Position Rank Tracker** – Track your site (or competitor’s) keyword rankings in Google.\n- [**Backlink Analysis**](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/backlink-analysis\/) – Monitor your [backlink profile](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/backlink-analysis\/ \"backlink profile\") and find link-building opportunities.\n- **Competitor SEO Analysis** – Uncover your competitor’s [SEO strategies](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/strategies\/ \"SEO strategies\") with everything you need to run a complete competitor analysis.\n\nAs you can see, Semrush also has a powerful suite of SEO tools to effectively execute SEO campaigns.\n\n> Check out my [Semrush review](https:\/\/www.searchlogistics.com\/learn\/reviews\/semrush\/) to [learn](https:\/\/www.searchlogistics.com\/learn\/ \"learn\") everything you can do with Semrush.\n\nWant to see how Semrush stands against other top SEO tools? You should take a look at these posts:\n\n- [SEO Powersuite vs Semrush](https:\/\/www.searchlogistics.com\/learn\/reviews\/seo-powersuite-vs-semrush\/)\n- [Semrush vs Moz](https:\/\/www.searchlogistics.com\/learn\/tools\/semrush-vs-moz\/)\n\n[![Check if you are using blacklisted backlinks](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20300'%3E%3C\/svg%3E)![Check if you are using blacklisted backlinks](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta2-backlink-blacklist-penalty.jpg)](https:\/\/linksthatrank.com\/backlink-blacklist\/)\n\n## Ahrefs vs Semrush: Pros & Cons\nTo make it easier for you to decide which tool is best for you, here are the pros and cons of both tools.\n\nI recommend reading through them and looking for anything that jumps out.\n\nWhen choosing a platform for SEO, I’ve often found that there are core features or tools that I just can’t live without.\n\nThat makes it much easier to decide between them.\n\nWhat’s right for someone else might be wrong for you, and that’s okay.\n\nThe goal is to ultimately choose the platform that will help you execute your SEO campaigns the most effectively.\n\n### Ahrefs Pros & Cons\nLet’s start with Ahrefs:\n\n| PROS | CONS |\n|---|---|\n| ✅ Best backlink analysis tool in the industry | ❌ Only weekly ranking updates |\n| ✅ Intuitive user interface | ❌ Lacks quality [PPC](https:\/\/www.searchlogistics.com\/learn\/seo\/seo-vs-ppc\/ \"PPC\") data |\n| ✅ Starting plan is more affordable | ❌ [Technical SEO audit](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/seo-audit\/ \"Technical SEO audit\") features aren’t as solid |\n| ✅ Active web crawler and fresh data | ❌ Heavily focused on organic SEO |\n| ✅ Powerful keyword research features |   |\n| ✅ Comprehensive domain analysis tool |   |\n| ✅ Excellent content explorer features |   |\n### 📋 Ahrefs Pros: What I Think You’ll Like\n- **Unmatched Backlink Analysis –** As you can imagine, I’ve done a lot of [link building](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/ \"link building\") and [backlink profile](https:\/\/www.searchlogistics.com\/glossary\/link-profile\/ \"backlink profile\") audits in my time. Ahrefs has the best backlink analysis tool available. There is no other tool I’ve used that comes close, or I trust as much.\n- **Clear, User-Friendly Interface –** When a tool offers as many features as Ahrefs or Semrush, the user interface matters a lot. And this is another area where Ahrefs really excels. They have a wealth of features, but the main ones you’ll use daily are exactly where you’d expect them to be. It’s an intuitive platform that even beginners can pick up quickly.\n- **Better Pricing –** Ahrefs starts at \\$129\/month, which isn’t cheap, but it’s slightly lower than Semrush’s entry-level plan. The good news is that the Ahrefs entry plan (Lite) will have all the features that most SEOs and website owners will need.\n- **Active Web Crawler –** [Ahrefsbot](https:\/\/www.searchlogistics.com\/learn\/seo\/ahrefsbot\/ \"Ahrefsbot\") is Ahrefs’ web crawler. It is the third most active web crawler on the planet, behind [Googlebot](https:\/\/www.searchlogistics.com\/learn\/seo\/googlebot\/ \"Googlebot\") and [Bingbot](https:\/\/www.searchlogistics.com\/learn\/seo\/bingbot\/ \"Bingbot\"). This matters because an active web crawler means fresh and accurate data for you to use.\n- **Great Keyword Research Tool –** I love Ahrefs’ keyword research features because the data is comprehensive, and it makes finding quality long-tail keywords easier. It also has unique metrics like clicks per search, mobile vs. desktop and traffic potential for ranking number one.\n- **Comprehensive Domain Analysis –** Type any competitor’s website into the domain analysis tool and get a complete overview of their SEO performance in seconds. The data is in-depth and organised so that you can get an overview quickly and then dive deep into a particular area of the site.\n- **Mine Trending Content –** Ahrefs has a unique feature for higher-tier plans that helps you discover high-performing content in your niche. You can use this information as inspiration for your next piece of content or as a link building opportunity. It’s a very powerful tool\\!\n### 📋 Ahrefs Cons: What I Think You’ll Dislike\n- **Weekly Rank Tracking Updates –** This has to be one of Ahrefs’s biggest downsides. Your keyword rankings are only updated weekly, while Semrush offers daily updates automatically. This essentially means I end up using another rank-tracking tool, AccuRanker.\n- **Limited PPC Data –** Ahrefs doesn’t offer a great deal of PPC (pay-per-click) data. The most information you will get is estimated cost-per-click and the ads that are displayed for a specific keyword. It’s basic at best and won’t work if you need quality PPC competitor research tools.\n- **Less Comprehensive Technical Audits –** Ahrefs website auditing tool is good, but not great. It catches the major technical issues, but doesn’t go as deep as most people will want. If you are working or large client sites, you’ll like need another website auditor in your arsenal.\n- **Organic SEO Focus Only –** The truth is that Ahrefs is all in on organic SEO. That means is offers very little in the way of other marketing channels. If you need a more comprehensive marketing platform, Semrush may be the better option for you.\n### Semrush Pros & Cons\nNow for Semrush:\n\n| PROS | CONS |\n|---|---|\n| ✅ Comprehensive all-one-marketing platform | ❌ Steep learning curve |\n| ✅ Superior technical SEO audit features | ❌ Higher entry-level plan |\n| ✅ Excellent automatic daily rank tracking | ❌ Overwhelming amount of data and features |\n| ✅ High-quality data | ❌ Link building features could be better |\n| ✅ Powerful PPC research features |   |\n| ✅ In-depth domain analysis tool |   |\n| ✅ Massive keyword database |   |\n### 📋 Semrush Pros: What I Think You’ll Like\n- **Complete Marketing Platform –** Semrush has grown into an all-in-one marketing platform covering SEO, PPC, Social Media and more. That’s not to discount their SEO tool suite, but you really get a lot of competitor intelligence features that apply to lots of areas of [digital marketing](https:\/\/www.searchlogistics.com\/learn\/statistics\/digital-marketing-statistics\/ \"digital marketing\"). In my opinion, there isn’t a tool that rivals Semrush as a marketing platform.\n- **Quality Technical SEO Audit Features –** The site audit tool is incredibly thorough and identifies many issues other tools miss. I really like how it provides actionable insights, and Semrush has designed it to help you solve problems, not just find them.\n- **Superior Rank Tracking –** Semrush offers automatic daily updates for ranking tracking. That means you can log in every day and monitor your SEO campaign. You can also get very granular when tracking rankings at the city and zip code level.\n- **PPC Competitor Research –** If you run paid ads on Google, you will love Semrush. It gives you a wealth of data, including which keywords competitors are bidding on, their ad copy, estimated budget, cost-per-click and even which ad performs best. It’s very powerful.\n- **In-Depth Domain Analysis –** The domain analysis tool provides you with a lot of data about your competitors. What I like is that you can really see how you stack up and where your site falls short. This is the kind of actionable information that helps you improve your own SEO.\n- **Massive Keyword Database –** With a huge keyword database of over 26.2 billion keywords across 142 locations, Semrush is a force to be reckoned with. While I prefer Ahrefs for keyword research overall, there is no doubt that Semrush has the data you need to make good keyword decisions.\n### 📋 Semrush Cons: What I Think You’ll Dislike\n- **Steeper Learning Curve –** It will take longer to learn how to get the most out of Semrush. This is due in part to the sheer number of features inside the platform, but also to the design. It just takes longer to get to where you want to be and feels less intuitive than Ahrefs.\n- **Higher Starting Prices –** Semrush starts at \\$139.95\/month, which is slightly higher than Ahrefs. While this won’t be a big problem for most people, the extra \\$10 might make the difference.\n- **Information Overload –** The amount of data and information that Semrush throws at you can be overwhelming. There are dozens of graphics, charts and data points on each report. While this might actually be a plus for data nerds like me, it does affect the usability of the platform and can make it harder to take action.\n- **Less Intuitive [Link Building Tools](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/link-building-tools\/ \"Link Building Tools\") –** Semrush has a huge backlink database and some great link building features. But when it comes down to the important aspects of [backlinks](https:\/\/www.searchlogistics.com\/glossary\/backlinks\/ \"backlinks\"), it lacks the insights, data, filtering and user experience that Ahrefs offers.\n\n[![download the link building checklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20450'%3E%3C\/svg%3E)![download the link building checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta3-link-building-leak-checklist.jpg)](https:\/\/load.searchlogistics.com\/c\/pphg4phtjjjzicmlhbzo\/)\n\n## Ahrefs vs Semrush: The Ultimate Comparison\nOn paper, both Ahrefs vs Semrush look similar.\n\nBut you need to dive beneath the surface to really get a feature vs feature comparison.\n\nI have broken this comparison into 8x rounds:\n\n1. Keyword Research Features\n2. Domain Analysis\n3. Backlink Analysis\n4. [Technical SEO Audit](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/seo-audit\/)\n5. Rank Tracking\n6. Interface & Easy Of Use\n7. Customer Service & Support\n8. Pricing And Best Value For Money\n\nLet’s jump in\\!\n\n### Round 1 – Keyword Research Features\nIf you can’t find great keywords for your campaign…\n\nIt’s doomed from the beginning. Good keyword research tools let you dig in deeper to find those hidden gems that aren’t obvious.\n\n#### Ahrefs\nAhrefs’ primary keyword research tool is called Keyword Explorer.\n\nThey have a huge keyword database with [28\\.7 billion keywords](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") across 10 search engines in 217 locations. 2 billion of those keywords are for the US alone.\n\nThat’s a lot of keyword data.\n\nKeyword Explorer works similarly to other keyword research tools. You type in your [seed keywords](https:\/\/www.searchlogistics.com\/glossary\/seed-keywords\/ \"seed keywords\") and Ahrefs will provide you with data for that keyword-\n\n- Keyword ranking difficulty\n- Search volume\n- CPC\n- Trends\n\n![ahrefs keyword research](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202810%201522'%3E%3C\/svg%3E)![ahrefs keyword research](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-keyword-research.png)\n\nYou can also see a global breakdown of keyword search volumes by country.\n\nWith Ahrefs you can research up to 10,000 keywords in one go. If you are handling an [enterprise SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/enterprise-seo-services\/ \"enterprise SEO\") campaign, Ahrefs has the power to do it.\n\nNeed some more keywords for your campaign?\n\nKeywords Explorer takes the 10 most popular keywords related to your original seed keyword to generate thousands more keyword suggestions. It does this with 4 different methods-\n\n1. Terms match\n2. Also rank for\n3. Also talk about\n4. Questions\n\n![ahrefs keyword suggestions](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202356%20742'%3E%3C\/svg%3E)![ahrefs keyword suggestions](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-keyword-suggestions.png)\n\nThis will give a huge list of potential keywords to search through.\n\nNow you’ve got a bunch of good keywords… How do you determine which ones are right for your campaign?\n\nThis is where Ahrefs makes keyword research a breeze.\n\nKeyword Explorer uses advanced metrics and modelling to help you calculate a return when you rank for any keyword.\n\nHere’s how it does it-\n\n- **Clicks** – Average number of clicks [organic search results](https:\/\/www.searchlogistics.com\/glossary\/organic-search-results\/ \"organic search results\") receive from this keyword.\n- **Clicks Per Search** – Average number of search results a person clicks on after searching for the keyword.\n- **% of Clicks** – The percentage of searches that end up clicking through to a website in the search results.\n- **% of Paid Clicks vs Organic Clicks** – The percentage of clicks paid vs organic search results received.\n- **Return Rate** – Unique metric that shows which keywords get repeat searches from the same person.\n\n![ahrefs advanced metrics](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202811%201393'%3E%3C\/svg%3E)![ahrefs advanced metrics](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-advanced-metrics.png)\n\nWhile these metrics are based on modelling, you can use this data to make better keyword decisions to get the highest ROI possible every single time.\n\nAhrefs also allows you to do keyword research for [10 different search engines](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") including Google, [Amazon](https:\/\/www.searchlogistics.com\/learn\/statistics\/amazon-prime-statistics\/ \"Amazon\"), YouTube, [Bing](https:\/\/www.searchlogistics.com\/learn\/seo\/bing\/) and more.\n\n#### Semrush\nSemrush keyword research tools are also very powerful.\n\nYou’ll get access to their massive index of [26\\.2 billion keywords](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") across 142 locations.\n\nThis is bigger than Ahrefs, but the difference isn’t likely to significantly impact your keyword research overall.\n\nLike Ahrefs, you can’t start by using some seed keywords, or you can type in a competitor’s domain to see their keyword rankings.\n\nSemrush provides much of the same essential keyword metrics such as-\n\n- Ranking difficulty\n- Search volume\n- CPC\n- Trends\n\n![semrush keyword overview](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202812%201498'%3E%3C\/svg%3E)![semrush keyword overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-keyword-overview.png)\n\nBut Semrush shines with the volume of data and information that they provide.\n\nYou get TONS more in-depth keyword data on the main report and additional graphs to provide more insights.\n\nThis is especially valuable if you are interested in PPC metrics.\n\nOne of the cool metrics that Semrush does have is estimated traffic. This metric gives you an idea of how much traffic you are likely to get when ranking for a keyword.\n\nThis helps you understand which keywords are worth targeting.\n\nWhat about keyword ideas?\n\nSemrush keyword ideas tool is called Keyword Magic. You get [thousands of keyword ideas](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") in seconds using-\n\n- Containing Keywords\n- Broad Match\n- Phrase Match\n- Exact Match\n- Questions\n- Related Keywords\n\n![semrush](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202198%201057'%3E%3C\/svg%3E)![semrush](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/keyword-ideas-and-variations.png)\n\nAnd more. This is similar to Ahrefs in the way that it works.\n\nSemrush also has tons of filters to process lots of keywords quickly to find the hidden gems that aren’t as obvious.\n\n![semrush keyword magic tool](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202310%201507'%3E%3C\/svg%3E)![semrush keyword magic tool](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-keyword-magic-tool-1.png)\n\nOne of the biggest benefits of using Semrush is [SERP](https:\/\/www.searchlogistics.com\/glossary\/search-engine-results-pages-serps\/ \"SERP\") analysis. Semrush has done a great job at providing a wealth of information about the SERPs.\n\nYou can…\n\n- Track position movements for specific keywords\n- See the visibility of each competitor\n\nNot only that but you can also see the title and [meta description](https:\/\/www.searchlogistics.com\/glossary\/meta-description\/ \"meta description\") being featured by each website in the SERPs.\n\n#### Winner: Which Tool Is Best for SEO Keyword Research?\n**The winner for Keyword Research goes to Ahrefs (only just).**\n\n![Ahrefs vs Semrush: Keyword Research](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20422'%3E%3C\/svg%3E)![Ahrefs vs Semrush: Keyword Research](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Keyword-Research.jpg)\n\n[Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") keyword research tool-suite is:\n\n1. Easy to use\n2. Helps you find valuable keywords quickly\n\nYou can get the important metrics easily and dive deeper whenever you want. You also get an extensive keyword database across 10 search engines, not just Google.\n\nThere’s no doubt that [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") does provide more data overall. But it’s overwhelming and at times unnecessary – most people just won’t use half the features.\n\nThe only *significant benefit* of Semrush is they include solid PPC data, which might benefit specific users.\n\nTruthfully both keyword research features are *pretty similar.*\n\nBut Ahrefs data is [more usable](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") as they provide better metrics that helps determine whether a keyword is worth targeting.\n\nDoing keyword research on budget? Check out my list of free [keyword research tools](https:\/\/www.searchlogistics.com\/learn\/tools\/free-keyword-research-tools\/).\n\n### Round 2 – Domain Analysis\nOne of the great features that both tools offer is domain analysis. This simply means getting a general snapshot of how good any website is from an SEO perspective.\n\n> Good domain analysis tools make it easy to research a competitor and quickly see the overall SEO performance.\n#### Ahrefs\nAhrefs domain analysis tool is called Site Explorer.\n\nIt gives you a high-level view of any website’s organic traffic and backlink profile.\n\nWithin seconds you can see:\n\n- Any website’s backlinks\n- The number of referring domains\n- The organic ranking keywords\n\nAhrefs also estimates how much traffic a website is getting.\n\n![ahrefs domain explorer](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202818%201568'%3E%3C\/svg%3E)![ahrefs domain explorer](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-domain-explorer-1.png)\n\nThese key metrics give you a quick overview of any website and how it’s performing organically.\n\nWant to measure the authority of a website?\n\nAhrefs’ core authority metric is called *“[Domain Rating](https:\/\/www.searchlogistics.com\/glossary\/domain-rating-dr\/ \"Domain Rating\")” (DR)* and it’s one of the *most popular* authority metrics used by SEOs.\n\n> Overall, DR measures the relative authority of a website based on its backlink profile and the ability of that website to rank in the SERPs.\n\nWant to see if a competitor’s search traffic is growing?\n\nThe Organic Search tab in Site Explorer shows two important graphs:\n\n- The 1st graph shows the organic traffic growth (or decline) over time.\n- The 2nd graph shows how many organic keywords the site ranks for over time.\n\n![ahrefs organic search tab](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202812%201634'%3E%3C\/svg%3E)![ahrefs organic search tab](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-organic-search-tab.png)\n\nThis makes it easy to visualise any website’s organic performance.\n\nWhen reviewing any website…\n\nYou need to check out the backlink profile. If your competitors are acquiring high-quality backlinks, it won’t be long before they are breathing down your neck in the SERPs.\n\nIn the Backlink profile within Site Explorer, Ahrefs provides all the data you need to see any website’s backlink growth.\n\n![ahrefs backlink profile tab](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202831%201495'%3E%3C\/svg%3E)![ahrefs backlink profile tab](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-backlink-profile-tab.png)\n\nThere is a ton of information here. You can see-\n\n- The number of referring domains\n- The number of referring pages\n- Domain rating growth over time\n- New and lost referring domains\n- New and lost backlinks\n\nAnd even the top-level domain distribution and the location of each backlink.\n\nAhrefs has done a great job making all of this information accessible in an easy-to-use interface. They have even added a Paid search tab where you can see:\n\n1. If the website is running paid search ads\n2. What those ads look like\n\nWithin minutes [Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") allows you to [review](https:\/\/www.searchlogistics.com\/learn\/reviews\/ \"review\") any website and get a comprehensive overview of its SEO performance.\n\n#### Semrush\nSemrush has a comprehensive domain analysis tool.\n\nWhile the report might initially look overwhelming, it contains a ton of valuable information that you can leverage.\n\nRight at the top of the domain analysis report, you’ll see the websites:\n\n- Authority Score\n- Organic Search Traffic\n- Paid Search Traffic\n- Backlinks\n\n![semrush domain overview](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202819%201542'%3E%3C\/svg%3E)![semrush domain overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-domain-overview-1.png)\n\nSemrush’s authority score metric is comparable to Ahrefs’ domain rating metric. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs.\n\nThe organic overview in the Semrush Domain analysis tools has a lot of information.\n\nLike Ahrefs you can see organic traffic and organic keywords growth with visually appealing graphs. But [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") has a couple of unique data points in the organic section of the domain analysis.\n\nFirstly you can see any website’s ranking keywords broken down by [search intent](https:\/\/www.searchlogistics.com\/glossary\/search-intent\/ \"search intent\"):\n\n- [Informational](https:\/\/www.searchlogistics.com\/glossary\/informational-query\/ \"Informational\")\n- [Navigational](https:\/\/www.searchlogistics.com\/glossary\/navigational-query\/ \"Navigational\")\n- Commercial\n- Transactional\n\n![semrush keyword intent overview](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201079%20766'%3E%3C\/svg%3E)![semrush keyword intent overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-keyword-intent-overview.png)\n\nThis cool feature lets you see the keyword distribution to get an idea of what [types of keywords](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/types\/) they are targeting.\n\nWant to see how a website stacks up against key competitors?\n\nSemrush adds two widgets that feature the main organic competitors and a competitive positioning map.\n\n![semrush competitor overview](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202249%20736'%3E%3C\/svg%3E)![semrush competitor overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-competitor-overview.png)\n\nThis gives you a good ‘at-a-glance’ indication of:\n\n- How a site performs against key competitors\n- The general size of each competitor in the SERPs\n\nSemrush has everything you would expect to find when it comes to the backlink overview.  \n You can see the sites:\n\n- Total backlinks\n- Referring domains\n- [Nofollow](https:\/\/www.searchlogistics.com\/glossary\/nofollow\/ \"Nofollow\") vs Dofollow links\n- Referring domains by location\n\n…And so much more\\!\n\n![semrsuh backlink overview](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202266%201107'%3E%3C\/svg%3E)![semrsuh backlink overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-backlink-overview.png)\n\nWhile this section doesn’t contain as much information as Ahrefs, it does a thorough job to get a good overview of the site’s backlink profile and strengths.\n\nPaid search is another place that [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") shines in Domain Analysis.\n\nYou’ll see-\n\n- Top Paid Keywords\n- Paid Position Distribution\n- Main Paid Competitors\n- Competitive Positioning Map\n\n![semrush ppc overview](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202261%201547'%3E%3C\/svg%3E)![semrush ppc overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-ppc-overview.png)\n\nLike Ahrefs you see a sample of text ads the site is running.\n\nThe top paid keywords section tells you which keywords perform best in the campaign.\n\nYou could potentially take these keywords and immediately apply them to your own campaign to start generating similar results.\n\nOverall, Semrush has a comprehensive domain analysis tool that provides in-depth and usable data for any site.\n\n#### Winner: Which Tool Offers The Most In-depth Analysis?\n**Semrush narrowly takes home the win for domain analysis.**\n\n![Ahrefs vs Semrush: Domain Analysis](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20472'%3E%3C\/svg%3E)![Ahrefs vs Semrush: Domain Analysis](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-2-Domain-Analysis.jpg)\n\nIt provides the [most in-depth analysis](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") while providing important data upfront.\n\nThe one thing that [Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") does get over Semrush is the ease of use. You get a clear overview of any domain and the data is usable.\n\nThere is no doubt that both tools have comprehensive domain analysis tools that will work well for any SEO campaign.\n\n[Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRush\") just packs in more info and a couple of unique metrics to take the cake here.\n\n### Round 3 – Backlink Analysis\nBacklink analysis is an interesting round for both SEO tools.\n\n**Historically Ahrefs has always been the *backlink king*.**\n\nBut Semrush has invested a lot of money and resources into their backlink tool suite.\n\nHere is the backlink breakdown for Semrush vs Ahrefs.\n\n#### Backlink Database Size\nThe size of a backlink database matters.\n\nWhy?\n\n> The more links you have indexed in your database, the more accurate your analysis and link building features will be.\n\nBacklink database size forms the foundation of link building and backlink tools.\n\n##### Ahrefs\nAhrefs has long been the trophy holder of backlink databases.\n\nThey boast the largest [world’s largest index](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") of live backlinks – second only to Google.\n\nAhrefs has 24.9 trillion internal backlinks and 35 trillion external backlinks. That’s a massive database of links.\n\n![ahrefs backlink index](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202240%202524'%3E%3C\/svg%3E)![ahrefs backlink index](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-backlink-index.png)\n\nHow do they collect all that link data?\n\nAhrefs has the second most active web crawler outperforming other [search engines](https:\/\/www.searchlogistics.com\/learn\/seo\/how-search-engines-work\/) like [Bing](https:\/\/www.searchlogistics.com\/learn\/seo\/bing\/ \"Bing\") and [Yandex](https:\/\/www.searchlogistics.com\/learn\/seo\/yandex\/).\n\nEvery minute they crawl over 5 pages\\!\n\nThis is what allows Ahrefs to keep such a fresh live backlink database. As a user, this is good news for you. You can be confident that their authority metrics such as:\n\n- Domain Rating\n- Ahrefs Rank\n\n…are good measurements of your website’s overall authority.\n\n##### Semrush\nHistorically backlink analysis tools were the *weakest* point of Semrush.\n\nTo say their backlink database was lacking was an understatement.\n\nBut in 2019, they completely redid their link building and backlink tool suite and have improved significantly.\n\nToday, Semrush claims to have a backlink database of over [43 trillion backlinks](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\").\n\nThat’s a lot…\n\n![semrush backlink index](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202793%20925'%3E%3C\/svg%3E)![semrush backlink index](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-backlink-index.png)\n\nYou might be thinking – *“that’s way more than Ahrefs”*.\n\nThat’s true, but…\n\nYou have to realise there are two different types of backlink databases:\n\n1. Historical backlinks\n2. Live backlinks\n\nHistoric indexes serve as records of the backlinks that have existed in the past but aren’t necessarily live today.\n\nSemrush doesn’t say whether their 43 trillion backlinks are *live* backlinks or just a *historical* record.\n\nAhrefs only counts live backlinks in their backlink index numbers. But if we just take each tool by the numbers they publish, Semrush does have more.\n\nBoth Ahrefs and Semrush allow you to enter any domain to view all of it’s backlinks. Ahrefs is great for analyzing backlinks but Semrush outperforms it in terms of backlink database size, [reporting](https:\/\/www.searchlogistics.com\/learn\/seo\/reporting\/ \"reporting\") tools, auditing and building new links make SEMrush a better option.\n\n#### Backlink Tools\nLink building and backlink analysis are crucial for SEO. Backlink tools should help you find quality backlink opportunities and build links more efficiently.\n\n##### Ahrefs\nAhrefs allows you to quickly see any website’s:\n\n- Backlinks\n- Referring domains\n- Dofollow vs nofollow links\n\n![ahrefs backlink tools](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202400%20278'%3E%3C\/svg%3E)![ahrefs backlink tools](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-backlink-tools.png)\n\nThis makes it really easy to compare websites quickly.\n\nAhrefs has a nice backlink gap tool that allows you to see backlinks your core competitors have but you don’t.\n\nThis is one of the easiest ways to see how you stack up against competitors quickly.\n\nThe backlink tools inside Ahrefs allow you to:\n\n1. Compare any websites\n2. See where you need to improve\n\nWhat about link building?\n\nAhrefs makes backlink research easier.\n\nIn minutes, you can find thousands of potential link-building opportunities using any of the top [link building strategies](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/strategies\/).\n\n![link building with ahrefs](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202456%201498'%3E%3C\/svg%3E)![link building with ahrefs](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/link-building-with-ahrefs.png)\n\nOne of my favourite backlink tools that Ahrefs has is web monitoring. Any time you get mentioned online, you get an email from Ahrefs and can reach out to secure the link.\n\n![link building alert](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20546'%3E%3C\/svg%3E)![link building alert](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/link-building-alert-1.png)\n\nThe Ahrefs intuitive interface makes link building efficient and effective.\n\n##### Semrush\nSemrush has been investing in its backlink tools.\n\nResearch any website’s backlink profile to get all of the important backlink information.\n\nSemrush provides a ton of backlink filters so you can get specific on the types of links a website has.\n\nThey even go as far to categorise each link by industry so you can see how you stack up against your competitors.\n\n![semrush backlink analytics](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202294%201926'%3E%3C\/svg%3E)![semrush backlink analytics](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-backlink-analytics.png)\n\nThis tool also lets you know what kinds of sites you should be trying to get more links from. But when it comes to turning that research into link building opportunities, Semrush isn’t as fluent…\n\nYou’ll need to dig around more to find those quality links.\n\nOne *unique tool* that Semrush does have is its outreach [link building tool](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/link-building-tools\/).\n\n![link building tool](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20933%20488'%3E%3C\/svg%3E)![link building tool](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/link-building-tool-933x488-1.png)\n\nYou can find and reach out to prospects from within Semrush. While in theory this sounds good, the tool itself feels a little clunky.\n\nBut it could be a nice feature to have\\!\n\n#### Backlink Auditing\n[Backlink audits](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/backlink-audit\/) are an important feature.\n\nYou need to protect your backlink profile and ensure that it remains strong to [increase your domain authority.](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/increase-domain-authority\/)\n\n##### Ahrefs\nBacklink auditing is Ahrefs’ speciality.\n\nYou get a comprehensive list of your entire backlink profile.\n\nAhrefs referring domains and backlink graphs make it easy to quickly identify [negative SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/negative-seo\/) attacks by showing spikes in your link acquisition rate.\n\nAn important part of backlink auditing is identifying links from irrelevant top-level domains (TLD). Ahrefs has a tool suite that lets you see:\n\n- Every backlink TLD\n- The location of that link\n\nIt’s easy to see spammy links from dodgy sites.\n\n![ahrefs top level domain distribution](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201570%201924'%3E%3C\/svg%3E)![ahrefs top level domain distribution](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-top-level-domain-distribution.png)\n\nYou can check for spammy [anchor text](https:\/\/www.searchlogistics.com\/glossary\/anchor-text\/ \"anchor text\") with the Ahrefs anchor test map tool.\n\n![anchor search logistics ahrefs](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202816%201509'%3E%3C\/svg%3E)![anchor search logistics ahrefs](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/anchors-search-logistics-ahrefs.png)\n\nLastly, Ahrefs uses *“Domain Rating”* (DR) to measure the overall authority of any backlink. This is a reliable metric you should be taking advantage of.\n\nYou can identify websites with a low DR and remove them quickly.\n\nOn top of that, Ahrefs allows you to create [disavow](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/how-to-disavow-backlinks\/ \"disavow\") reports with the tool to quickly get [bad backlinks](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/how-to-find-remove-bad-backlinks\/) disavowed.\n\n##### Semrush\nSemrush has a similar suite of backlink auditing features to Ahrefs.\n\nIt’s just not as comprehensive.\n\nYou can get a complete list of your backlinks and see each link’s *“Authority Score”* (AS).\n\n![semrush authority score](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202234%201704'%3E%3C\/svg%3E)![semrush authority score](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-authority-score.png)\n\nBasically, Authority Score is Semrush’s version of Domain Rating.\n\nIt’s easy to spot low AS backlinks that need to be removed.\n\nSemrush also provides a toxicity score for each link.\n\n![semrush toxicity score](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202257%201541'%3E%3C\/svg%3E)![semrush toxicity score](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-toxicity-score.png)\n\nThe higher the number, the more damage this link could do to your SEO.\n\nThis feature allows you to:\n\n1. Find toxic links\n2. Remove them from your site\n\nLike Ahrefs, Semrush allows you to see your backlink profile anchor text to identify spammy anchor text that needs to be removed.\n\nThere’s no doubt that Semrush will allow you to perform comprehensive backlink audits on any website.\n\n#### Broken Link Building\nWhy highlight [broken link building](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/broken-link-building\/) specifically?\n\nIt’s one of the best link building strategies that many people use. It’s also important that a backlink tool should be able to identify:\n\n- Broken internal links\n- Broken [external links](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/external-links\/)\n##### Ahrefs\nStraight off the bat, Ahrefs actually has a [broken link building](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") tool built into the platform.\n\nAnd it’s really powerful.\n\n![ahrefs broken link building](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202819%201526'%3E%3C\/svg%3E)![ahrefs broken link building](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-broken-link-building-tools.png)\n\nSimply add your target websites to Ahrefs and click on the broken links tool.\n\nThis shows you any web pages that have broken links.\n\nNow it’s just about finding a substitute and doing outreach. Easy, right?\n\n##### Semrush\nSemrush also finds broken links quickly, but it’s not as straightforward.\n\nYou can add a competitor’s website to the backlink analytics tool. After gathering all of the website’s backlinks, you’ll need to tick the *“Target URL”* error box.\n\n![semrush broken link building](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202817%201538'%3E%3C\/svg%3E)![semrush broken link building](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-broken-link-building.png)\n\nThis gives you a list of dead links to review and see if they are fit for broken link building.\n\n#### Winner: Which Tool Is Best For Analysing Backlinks?\n**Ahrefs is still the king of backlinks and takes this round comfortably.**\n\n![Ahrefs vs Semrush Backlink Analysis](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20472'%3E%3C\/svg%3E)![Ahrefs vs Semrush Backlink Analysis](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-3-Backlink-Analysis.jpg)\n\nDespite Semrush investing a lot into its backlink features, [Ahrefs is far better](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") for:\n\n- Analysing backlinks\n- Completing backlink audits\n- Finding link building opportunities\n\nWhile Semrush claims to have the biggest backlink database, tons of independent tests show that Ahrefs can find more links most of the time – including my own.\n\nIt’s the same result I had with [Majestic](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-majestic\/ \"Majestic\") when I tested their claims with [Ahrefs vs Majestic](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-majestic\/).\n\nAhrefs backlink analysis tools are better and far easier to use.\n\nThey speed up backlink audits and link building – helping you be more efficient. It doesn’t get much better than that.\n\n### Round 4 – Technical SEO Audit\nIf your website has technical issues… It just won’t rank well.\n\nSo now, let’s look at which tool is better at identifying technical SEO issues and turning them into opportunities.\n\n#### Ahrefs\nAhrefs has recently upgraded its site audit tool.\n\nIt’s quickly gone from relatively basic to quite advanced.\n\n![ahrefs site audit](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202820%201117'%3E%3C\/svg%3E)![ahrefs site audit](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-site-audit.png)\n\nFrom the get-go, Ahrefs will give you 3 core site audit metrics:\n\n- Your health score\n- [UR](https:\/\/www.searchlogistics.com\/glossary\/url-rating-ur\/ \"UR\")’s crawled\n- URLs that have errors\n\nThis gives you a quick look at where your website is at in terms of technical SEO health. Ahrefs provides you with a complete list of things you need to fix.\n\nThis is broken down into three categories:\n\n1. Errors\n2. Warnings\n3. Notices\n\n![ahrefs found website issues](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202820%201530'%3E%3C\/svg%3E)![ahrefs found website issues](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-found-website-issues.png)\n\nIt’s easy to prioritise which tasks you need to focus on first and get to work. You can click on any of the issues to reveal a complete list of affected URLs.\n\n![ahrefs urls affected by issues](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202460%201090'%3E%3C\/svg%3E)![ahrefs urls affected by issues](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-urls-affected-by-issues.png)\n\nWhat kinds of issues does Ahrefs detect?\n\nAhrefs identifies all of the major technical issues including:\n\n- Slow loading pages\n- Broken links\n- Canonicalisation\n- [Internal linking](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/internal-link-building\/) errors\n- Redirects\n- Metadata\n\nYou can also get a good look at your site structure to ensure that it’s friendly for users and search engines.\n\nAhrefs Site Audit is robust and will help any website identify and fix its SEO issues.\n\n#### Semrush\nSemrush is known for their site audit tool.\n\nIt’s long been held as one of the [best site audit tools](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") available and they have continued to improve and update it.\n\nAs soon as you run a site audit, Semrush will give you an overall health score and key metrics for each technical part of your website.\n\n![semrush site audit](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202812%202294'%3E%3C\/svg%3E)![semrush site audit](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-site-audit-1.png)\n\nThis gives you way more information upfront and allows you to dive into certain aspects of your website immediately.\n\nSimilarly to Ahrefs, Semrush breaks SEO issues into three categories:\n\n1. Errors\n2. Warnings\n3. Notices\n\nSemrush conveniently provides a *“Top Issues”* list so you can get to work fixing all of your important website issues first.\n\n**Ahrefs does this too… But Semrush does it *better.***\n\nIt’s easier to get on top of the most important problems quickly.\n\nOne of the unique things I love about Semrush is their [internal link](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/internal-link-building\/) distribution report.\n\n![internal link distribution semrush](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201005%20546'%3E%3C\/svg%3E)![internal link distribution semrush](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/internal-link-distribution-semrush.png)\n\nThe report breaks down how your internal links are set up. Ideally, you want high authority pages linking to newer pages that need more authority.\n\nThe [internal link](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/internal-link-building\/ \"internal link\") distribution report lets you know if your website’s authority is flowing in the right direction.\n\nThese kinds of site audit features are what make Semrush so good. It goes above and beyond the standard auditing features.\n\nYou get real suggestions that provide opportunities for you to improve your SEO – not just fix the problems.\n\nCheck out my [4 step SEO audit case study](https:\/\/www.searchlogistics.com\/case-studies\/4-step-seo-audit-results\/) to see how regular SEO audits can help your website grows.\n\n#### Winner: Which Tool Has The Best Technical SEO Site Audit Feature?\n**Semrush is the winner of the technical SEO audit round.**\n\n![Ahrefs vs Semrush: Technical SEO Audit](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20472'%3E%3C\/svg%3E)![Ahrefs vs Semrush: Technical SEO Audit](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-4-Technical-SEO-Audit.jpg)\n\nWhile both tools have similar features and do an excellent job identifying technical issues, [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") makes the information more usable.\n\nSemrush’s site audit tool has a few more unique features that help you take your technical and [on-page SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/ \"on-page SEO\") to another level.\n\n### Round 5 – Rank Tracking\nStaying on top of the progress of your campaign is essential. That’s why you need a solid rank tracking tool.\n\nHere are the results of Semrush vs Ahrefs in rank tracking.\n\n#### Ahrefs\nAhrefs’ rank tracking tool is called Rank Tracker.\n\nIt lets you monitor your keyword rankings on both desktop and mobile in 190 locations.\n\nSetting it up is super easy:\n\n1. Add your list of keywords\n2. Choose the countries\n3. Add your competitors\n\n![ahrefs add keywords](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201631%201398'%3E%3C\/svg%3E)![ahrefs add keywords](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-add-keywords.png)\n\nAhrefs will start tracking your ranking positions in each country for each keyword.\n\nTo go with their position tracking features, Ahrefs have built-in a bunch of graphs and charts to help you visualise your results:\n\n- Visibility graph\n- Average position and estimated traffic\n- Keyword position distribution\n\n![ahrefs visibility graph](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202090%20918'%3E%3C\/svg%3E)![ahrefs visibility graph](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-visibilty-graph.png)\n\nThis makes it really easy to see how your SEO campaign performs and whether your website is improving.\n\nWhat about featured snippets and [rich results](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/rich-snippets\/)?\n\nAhrefs shows you if your URLs get featured results in the SERPs. You can also see if the top 10 ranking websites have any features in general.\n\nI love this feature because:\n\n1. It lets you see what featured results your website is getting vs your competitors.\n2. It tells you which keywords you can optimise to get more featured results.\n\nBut one of the best things about Ahrefs’ Rank Tracker is competitor analysis.\n\nIt’s one thing to keep an eye on your own website, but what about your competitors?\n\nYou can monitor your top 10 competitors and see their-\n\n- Ranking progress\n- Search traffic\n- SERP features\n\n![ahrefs competitor rankings and traffic](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202089%201044'%3E%3C\/svg%3E)![ahrefs competitor rankings and traffic](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-competitor-rankings-and-traffic.jpg)\n\nIt’s easy to keep your finger on the pulse of any keyword you target.\n\nAhrefs shows you all of the data you need to make good decisions and monitor your entire campaign.\n\nBut there’s one massive *downside* to Ahrefs Rank Tracker…\n\n**Ahrefs only updates your rankings once per week. Yuck\\!**\n\nWhile most ranking tracking tools update data daily, you’ll have to wait for an entire week to see your rankings progress.\n\nNote that it is possible to pay extra to get daily updates, but I consider daily tracking a standard feature.\n\nThis is a huge *drawback* to using Ahrefs as your sole rank tracking tool.\n\n#### Semrush\nSemrush has 3 different tools for rank tracking.\n\nThe goal is to give you more than just a standard rank tracker for your campaigns.\n\n![keyword position tracking](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20933%20664'%3E%3C\/svg%3E)![keyword position tracking](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/keyword-position-tracking-933x664-1.png)\n\nPosition tracking is a breeze with Semrush. Similarly to Ahrefs, you get the standard ranking tracking tools like:\n\n- Keyword ranking positions\n- Ranking distribution\n- Ranking progress overtime\n- Ranking URL\n- Featured snippets\n\n![keyword tracking features](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20933%20639'%3E%3C\/svg%3E)![keyword tracking features](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/keyword-tracking-features-933x639-1.png)\n\nBut one of the unique features that Semrush has is competitor discovery.\n\nSemrush will identify similar domains competing for your target keywords.\n\nYou can then:\n\n- Monitor their organic traffic\n- Track their performance\n\n![competitor keyword rankings](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20933%20379'%3E%3C\/svg%3E)![competitor keyword rankings](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/competitor-keyword-rankings-933x379-1.png)\n\nThe Competitor Map shows you to what extent each website competes for your keywords and traffic. The bigger the circle, the higher the level of competition.\n\nThis is a great feature that allows you to grasp who your main competitors are and which websites are growing.\n\nBut Semrush doesn’t stop there…\n\nYou get many more features that allow you to deep dive into the SERPs.\n\nWith Semrush, you can track the volatility of the SERPs over the last 30 days.\n\n![serp volatility](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20933%20511'%3E%3C\/svg%3E)![serp volatility](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/serp-volatility-933x511-1.png)\n\nThis means you can see:\n\n1. How updates are affecting the search results as they happen.\n2. Emerging competitors who are ranking higher and higher.\n\nSemrush even goes as far as to give hints on why they think the search results are changing with messages in your dashboard.\n\nMost SEOs fear [Google algorithm](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/ \"Google algorithm\") updates. With Semrush, updates become an opportunity to take advantage of:\n\n- You can see what’s happening in (almost) real-time\n- You can make adjustments before your competitors do\n\nIt’s worth noting that Semrush allows for super targeted ranking tracking at city and even zip code levels. Ahrefs can do major cities but won’t let you go as far as zip code.\n\nNeed to keep up with SERP data for Google ads?\n\nSemrush uncovers your competitor’s PPC strategy.\n\nYou’ll be able to see important metrics like:\n\n- What keywords they are bidding on\n- Where they rank in the Google ads pack\n\nYou’ll also be able to estimate how much traffic they get and how much it costs them each month. If you need to see PPC data for Google, Semrush has you covered\\!\n\nThere is no doubt that Semrush has developed a complete rank tracking tool suite that helps you take advantage of the SERP data and improve your own campaign.\n\nIt’s powerful and gives you all the information you need to make informed decisions.\n\n#### Winner: Which Tool Is Best For Rank Tracking?\n**Semrush wins the rank tracking round easily.**\n\n![Ahrefs vs Semrush: Rank Tracking](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20472'%3E%3C\/svg%3E)![Ahrefs vs Semrush: Rank Tracking](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-5-Rank-Tracking.jpg)\n\nSemrush is a [more robust rank tracker](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") and has a ton more features to take advantage of. You’ll also get your keyword positions updated daily – even on the entry-level “pro” plan.\n\n[Ahrefs Rank Tracker](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") is solid and accurate. But it lacks advanced features and only updates rankings weekly, making this round an easy [win for Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\").\n\nWant to focus on mobile tracking? Check out the best [mobile rank tracking](https:\/\/www.searchlogistics.com\/learn\/seo\/mobile-rank-tracking\/) tools.\n\n### Round 6 – Interface & Ease Of Use\nAll SEO campaigns are built around data.\n\nBut when you are processing large amounts of data, you need a good user interface to make it manageable.\n\nBad user interfaces make it harder to get the insights you need to continuously improve your campaign. Which tool is easier to use?\n\nLet’s find out.\n\n#### Ahrefs\nFrom the moment you log in, Ahrefs feels intuitive and easy to use.\n\nEven though there are tons of features built-in, you never feel overwhelmed.\n\n![ahrefs user interface](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202820%201646'%3E%3C\/svg%3E)![ahrefs user interface](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-user-interface.png)\n\nAhrefs have developed an interface that is clean and simple to navigate. Dashboards and data are laid out logically and information is grouped together in a relevant way.\n\nGetting more done is faster with Ahrefs.\n\nAhrefs have also done an excellent job at providing you with enough important data without too much.\n\nWant to dive deeper?\n\nWhen you are ready to look deeper into specific metrics you can do it.\n\nThis creates a nice flow between accessing important information quickly while still having the ability to jump down the rabbit hole when needed.\n\n#### Semrush\nSemrush has also done a good job to make its user interface appealing and usable.\n\nBut there is no doubt that Semrush takes a minute to adjust to.\n\n![semrush interface](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202286%201934'%3E%3C\/svg%3E)![semrush interface](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-interface.png)\n\nThis is partly due to the amount of data available and also how the platform is designed.\n\nThis isn’t to say that it’s terrible…\n\nBut compared to Ahrefs, it’s just not as intuitive.\n\nFrom rank tracking to backlink analysis, every major tool doesn’t feel as slick. Even though I have been using Semrush for years, I still find myself getting lost at times.\n\nIf you plan to use Semrush, you’ll have to spend a good chunk of time learning the platform before you can start to take advantage of it.\n\n#### Winner: Which Tool Is The Most User-Friendly?\n**Ahrefs is definitely more user-friendly.**\n\n![Ahrefs vs Semrush: User Interface](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20472'%3E%3C\/svg%3E)![Ahrefs vs Semrush: User Interface](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Senrush-Graphic-6-User-Interface.jpg)\n\nAll of their tools provide information that is digestible and easier to understand.\n\nThey have done a great job at delivering powerful features that are easy to use.\n\n[Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") will help you complete SEO tasks quicker and with a lot less clicking around.\n\n### Round 7 – Custom Service & Support\nEver sat on the phone for ages waiting for a customer service representative?\n\nFor premium SEO tools – That’s not an option.\n\nSo, this is how customer support compares for Ahrefs vs Semrush.\n\n#### Ahrefs\nAhrefs offers support by:\n\n- Live chat\n- Email\n\n![live chat with ahrefs](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202816%201534'%3E%3C\/svg%3E)![live chat with ahrefs](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/live-chat-with-ahrefs.png)\n\nLive chat is really responsive and you’ll almost always get a response within 3-5 minutes, which is…pretty impressive I must say.\n\nAhrefs also has live support 24\/5, so you can [contact](https:\/\/www.searchlogistics.com\/contact\/ \"contact\") them anytime on weekdays.\n\nAhrefs also has a huge amount of:\n\n- Blog posts\n- Tutorials\n- Videos\n\n…to help you with all of their tools and to guide you through the SEO world in general.\n\nOn topf of that, the Ahrefs customer support team is friendly and knowledgeable, so you can get issues sorted quickly.\n\n#### Semrush\nSemrush offers support by:\n\n- Live chat\n- Email\n- Phone\n\n![contact semrush](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202820%201499'%3E%3C\/svg%3E)![contact semrush](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/contact-semrush.png)\n\nSemrush does operate 7 days a week but with *limited* hours. This can be tricky if you contact them in a different time zone, but it isn’t a big issue.\n\nWhen they are online Semrush replies within 3-5 minutes.\n\nLike Ahrefs, Semrush has many blog posts, tutorials and videos. You will be able to learn everything about Semrush from these, including learning SEO in general.\n\nSemrush has also created free [SEO courses](https:\/\/www.searchlogistics.com\/learn\/seo\/seo-courses\/) where you’ll learn the fundamentals of SEO using the Semrush tool suite.\n\n#### Winner: Which Tool Offers The Best Support?\n**This round is a draw.**\n\n![Ahrefs vs Semrush: Customer Service](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20472'%3E%3C\/svg%3E)![Ahrefs vs Semrush: Customer Service](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-7-Customer-Service.jpg)\n\nBoth tools offer great support that is efficient and helpful.\n\nThere are several ways to get in contact and the hours of operation of customer service agents will suit the majority of people regardless of what tool you go with.\n\n### Round 8 – Pricing And Best Value For Money\nFinally, we are at the last round. This is a big question that’s probably on your mind…\n\n*“Which tool offers the best value for money?”*\n\nHere’s the answer.\n\n#### Ahrefs\nAhrefs pricing starts at \\$99 per month for the Lite plan and goes up to \\$11,990 per month for the Enterprise plan.\n\n![ahrefs pricing](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202390%20627'%3E%3C\/svg%3E)![ahrefs pricing](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-pricing.png)\n\nFor \\$99, you’ll get access to all of the main features like backlink analysis, domain analysis, keyword research etc…\n\nBut you don’t get Ahrefs unique Content Explorer tool or their historical index.\n\nFor most website owners and even SEO freelancers, you’ll find that the lite plan will probably suit your needs.\n\nIf you run an SEO agency or have an SEO team, you’ll probably need to look at the Standard plan and above.\n\nI have the Ahrefs Advanced plan because I take advantage of Ahrefs features every week.\n\n> **I recommend taking the [Ahrefs trial](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") to see which plan is best for you.**\n#### Semrush\nSemrush is *slightly* more expensive than Ahrefs.\n\nSemrush pricing starts at \\$139.95 per month for the Pro plan and goes up to \\$499.95 per month for the Business plan.\n\n![semrush pricing](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%202296%201438'%3E%3C\/svg%3E)![semrush pricing](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-pricing.png)\n\nYou can get a custom enterprise plan if you want it. Semrush will put it together based on your needs.\n\nThe Semrush Pro plan for \\$139.95 per month will give you access to most Semrush features. You won’t get any of their content marketing features and historical data index.\n\nLike Ahrefs, the Pro plan will suit most business owners and SEO freelancers.\n\nAgencies and larger companies will likely need to upgrade to the bigger plans.\n\n> **My blog readers get an [exclusive 14-day free trial](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\"), so you can see which Semrush features you need before choosing a plan.**\n#### Winner: Which Tool Is The Best Overall Value?\n**Ahrefs offers the best value overall.**\n\n![Ahrefs vs Semrush: Pricing](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20472'%3E%3C\/svg%3E)![Ahrefs vs Semrush: Pricing](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-8-Pricing-Value-For-Money.jpg)\n\nIt’s 20% cheaper than Semrush and you get access to all the tools you need.\n\nEven as you upgrade to higher plans, Ahrefs offers [better value for money](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\"), offering better features overall.\n\n[![download the on page seo checklist](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20450'%3E%3C\/svg%3E)![download the on page seo checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta3-seo-checklist.jpg)](https:\/\/load.searchlogistics.com\/c\/wnig7cbedwexyepxxjpv\/)\n\n## Ahrefs vs Semrush: And The Winner Is…\n[**Ahrefs**](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\").\n\nI can confidently say that [Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") is better than Semrush. But not by a huge margin.\n\nHere are the results of each round for Ahrefs vs Semrush:\n\n|   |   |   |\n|---|---|---|\n|   | **[Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\")** | **[Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRush\")** |\n| **Keyword Research** | ✅ |   |\n| **Domain Analysis** |   | ✅ |\n| **Backlink Analysis** | ✅ |   |\n| **Technical SEO Audit** |   | ✅ |\n| **Rank Tracking** |   | ✅ |\n| **User Interface** | ✅ |   |\n| **Customer Service** | Draw | Draw |\n| **Pricing & Value For Money** | ✅ |   |\n\nAside from taking the most rounds, after using both tools for many years, Ahrefs is the tool I constantly come back to.\n\nThe Backlink analysis features and keyword research tool make Ahrefs a clear winner.\n\nTheir web crawler is also more active than Semrush, which means their data should be more accurate.\n\nThe Ahrefs user interface does make a big difference and my SEO team at [Search Logistics](https:\/\/www.searchlogistics.com\/) prefers using Ahrefs when they are executing campaigns for clients.\n\n[![increase your search traffic in 28 days](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20450'%3E%3C\/svg%3E)![increase your search traffic in 28 days](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta3-28-day-seo.jpg)](https:\/\/load.searchlogistics.com\/c\/ta7mckv55iop9qygeh24\/)\n\n## Wrapping It Up\nThere you have it\\!\n\nThat was a long review with some interesting results.\n\nIf you have made it this far, I want to thank you for sticking around. I am sure you have a much better idea of the differences between Ahrefs vs Semrush.\n\nHopefully, you have been able to work out which tool will suit you better.\n\n[![We have publish tons of SEO case studies](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20200'%3E%3C\/svg%3E)![We have publish tons of SEO case studies](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta1-seo-case-studies-2.jpg)](https:\/\/www.searchlogistics.com\/case-studies\/)\n\nNow I want to hear from you…\n\nWhich tool do you like best?\n\n**Use the [Ahrefs Trial](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") and the [Semrush Trial](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") to give them both a go.**\n\n**Then come back and let me know in the comments which tool you preferred overall.**\n\n[Previous SEO Case Studies](https:\/\/www.searchlogistics.com\/case-studies\/)\n\nOR\n\n[Next Increase Your Search Traffic](https:\/\/www.searchlogistics.com\/challenge\/)\n\n## Frequently Asked Questions\nWhich is better Ahrefs vs Semrush?\n\n[Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") is better than Semrush. After a detailed analysis, Ahrefs is better for backlink analysis, keyword research and overall value for money. Ahrefs is also easier to use than Semrush making it faster to execute SEO tasks.\n\nIs Ahrefs worth the money?\n\nYes, Ahrefs is worth the money. Ahrefs has the second most active web crawler which means it collects a ton of data. The data is what makes Ahrefs worth paying for. Whether it’s keyword data, backlinks, or comparing domains, Ahrefs has a huge amount of data, making it well worth the money.\n\nIs Moz or Semrush better?\n\n[Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRush\") is far better than Moz. They collect more data than Moz and have more tools and features. Semrush does far better with keyword research, site auditing, ranking tracking and backlink features. If you want to see how Moz compares to Semrush, read my [Semrush vs Moz](https:\/\/www.searchlogistics.com\/learn\/tools\/semrush-vs-moz\/) comparison.\n\n## You Might Also Like\n[![\\[Case Study\\] Which Is The Best Backlink Checker? (million domain test)](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20203%20122'%3E%3C\/svg%3E)![\\[Case Study\\] Which Is The Best Backlink Checker? (million domain test)](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2019\/09\/best-backlink-checker-203x122.jpg)](https:\/\/www.searchlogistics.com\/learn\/reviews\/best-backlink-checker\/)\n\n[\\[Case Study\\] Which Is The Best Backlink Checker? (million domain test)](https:\/\/www.searchlogistics.com\/learn\/reviews\/best-backlink-checker\/)\n\n[![Kinsta Review – Why They Host My Million Dollar Blog](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20203%20122'%3E%3C\/svg%3E)![Kinsta Review – Why They Host My Million Dollar Blog](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2020\/01\/kinsta-review-1-203x122.jpg)](https:\/\/www.searchlogistics.com\/learn\/reviews\/kinsta\/)\n\n[Kinsta Review – Why They Host My Million Dollar Blog](https:\/\/www.searchlogistics.com\/learn\/reviews\/kinsta\/)\n\n[![AccuRanker Review](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20203%20122'%3E%3C\/svg%3E)![AccuRanker Review](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2019\/10\/accuranker-review-203x122.jpg)](https:\/\/www.searchlogistics.com\/learn\/reviews\/accuranker\/)\n\n[AccuRanker Review](https:\/\/www.searchlogistics.com\/learn\/reviews\/accuranker\/)\n\n[![Why Publishing AI Generated Content Will Get You Penalised In 2026](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20203%20122'%3E%3C\/svg%3E)![Why Publishing AI Generated Content Will Get You Penalised In 2026](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/02\/featured-image-case-study-ai-generated-content-will-get-you-penalized-203x122.jpg)](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-content-detection-case-study\/)\n\n[Why Publishing AI Generated Content Will Get You Penalised In 2026](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-content-detection-case-study\/)\n\nLink Building ![Logo](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20235%2060'%3E%3C\/svg%3E)\n\n![Logo](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/08\/spl_logo2.png)\n\nLink building you will be proud of.\n\n[BUILD LINKS](https:\/\/linksthatrank.com\/)\n\nSEO Agency ![Logo](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20235%2060'%3E%3C\/svg%3E)\n\n![Logo](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/08\/spl_logo3.png)\n\nWe take full control of your traffic.\n\n[HIRE US](https:\/\/www.searchlogistics.com\/services\/full-service-seo\/)\n\nLearn Portal ![Logo](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20235%2060'%3E%3C\/svg%3E)\n\n![Logo](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2023\/02\/seo-portal-logo.png)\n\nFree SEO tutorials to increase your traffic.\n\n[LEARN SEO](https:\/\/www.searchlogistics.com\/learn\/)\n\n## What Are Your Thoughts?\n**4 Responses**\n\n1. ![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2042%2042'%3E%3C\/svg%3E)\n   \n   ![](https:\/\/secure.gravatar.com\/avatar\/0f37d0e656f5f5acac414d36c3eeb491fdc713c8f6de0fbb5c862347f707a520?s=42&d=https%3A%2F%2Fwww.searchlogistics.com%2Fwp-content%2Fthemes%2Fhello-elementor%2Fassets%2Fimages%2Fgravatar.png&r=g)\n   \n   **DkWin**\n   \n   October 24, 2025 at 5:01 am\n   \n   Great comparison! I’ve been using SEMrush for a while, but I’m tempted to try Ahrefs after reading about its backlink analysis capabilities. I appreciate the detailed insights you provided\\!\n   \n   [Reply](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#comment-493029)\n2. ![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2042%2042'%3E%3C\/svg%3E)\n   \n   ![](https:\/\/secure.gravatar.com\/avatar\/c9b84b6160c2a7161c5687c314ee924573cbd9b22bd265481e29150846184392?s=42&d=https%3A%2F%2Fwww.searchlogistics.com%2Fwp-content%2Fthemes%2Fhello-elementor%2Fassets%2Fimages%2Fgravatar.png&r=g)\n   \n   **The Tech Tales**\n   \n   August 16, 2023 at 5:12 am\n   \n   SemRush has been our all time favourite, but with the constant change in the digital world there is a demand for more enhanced and responsive tools. Could you list down your favourite tools for SEO?  \n    Thanks\\!\n   \n   [Reply](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#comment-67828)\n   1. ![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2042%2042'%3E%3C\/svg%3E)\n      \n      ![](https:\/\/secure.gravatar.com\/avatar\/e65dd8291b0a8276e883d3589133d506f42566018a3b94dbadf52024a7bc38c4?s=42&d=https%3A%2F%2Fwww.searchlogistics.com%2Fwp-content%2Fthemes%2Fhello-elementor%2Fassets%2Fimages%2Fgravatar.png&r=g)\n      \n      **Matthew Woodward**\n      \n      August 23, 2023 at 2:56 pm\n      \n      Hi there – I made a list of all my favourite tools <https:\/\/www.searchlogistics.com\/learn\/seo\/tools\/>\n      \n      [Reply](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#comment-70837)\n      1. ![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2042%2042'%3E%3C\/svg%3E)\n         \n         ![](https:\/\/secure.gravatar.com\/avatar\/c9b84b6160c2a7161c5687c314ee924573cbd9b22bd265481e29150846184392?s=42&d=https%3A%2F%2Fwww.searchlogistics.com%2Fwp-content%2Fthemes%2Fhello-elementor%2Fassets%2Fimages%2Fgravatar.png&r=g)\n         \n         **The Tech Tales**\n         \n         August 25, 2023 at 4:13 am\n         \n         Great! Thanks\n         \n         [Reply](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#comment-71447)\n\n**Leave a Reply [Cancel reply](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#respond)**\n\nIncrease Your Search Traffic  \n In Just 28 Days…\n\n[**CLICK HERE TO GET STARTED** I’ll show you how step by step](https:\/\/load.searchlogistics.com\/c\/fhpknqydkcyutzgd9dzl\/)\n\n[![Matthew Woodward](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20390%20420'%3E%3C\/svg%3E)![Matthew Woodward](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2026\/03\/matthew-woodward.png)](https:\/\/load.searchlogistics.com\/c\/fhpknqydkcyutzgd9dzl\/)\n\nFeatured In:\n\n[![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20124%2038'%3E%3C\/svg%3E)![](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/11\/enterlogo1.png)]()\n\n[![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20124%2038'%3E%3C\/svg%3E)![](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/10\/inclogo-2.png)]()\n\n[![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20124%2038'%3E%3C\/svg%3E)![](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/10\/HuffPost-1.png)]()\n\n[![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20124%2038'%3E%3C\/svg%3E)![](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/10\/tnwlogo-2.png)]()\n\n[![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20124%2038'%3E%3C\/svg%3E)![](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/10\/lifehack-main-logo-1.png)]()\n\n[![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20124%2038'%3E%3C\/svg%3E)![](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/10\/ahrlogo-3.png)]()\n\n[![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20124%2038'%3E%3C\/svg%3E)![](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/10\/hublogo-3.png)]()\n\n[![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20124%2038'%3E%3C\/svg%3E)![](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/10\/Semrush_logo-2.png)]()\n\n[![](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20124%2038'%3E%3C\/svg%3E)![](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/10\/mozlogo-2.png)]()\n\n[![search logistics](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20295%2076'%3E%3C\/svg%3E)![search logistics](https:\/\/www.searchlogistics.com\/wp-content\/themes\/hello-elementor\/assets\/images\/logo.png)](https:\/\/www.searchlogistics.com\/)\n\n**Products & Services**\n\n- [Link Building via Links ThatRank](https:\/\/linksthatrank.com\/)\n- [Get Our Book on Amazon](https:\/\/geni.us\/28dayseochallenge)\n- [Fully Managed SEO Services](https:\/\/www.searchlogistics.com\/services\/full-service-seo\/)\n- [E-Commerce SEO Services](https:\/\/www.searchlogistics.com\/services\/e-commerce-seo\/)\n- [AI SEO Agency Services](https:\/\/www.searchlogistics.com\/services\/ai-seo-agency-services\/)\n- [Technical SEO Audit Service](https:\/\/www.searchlogistics.com\/services\/technical-seo-audit\/)\n- [Google Penalty Recovery](https:\/\/www.searchlogistics.com\/services\/google-penalty-recovery-service\/)\n- [SEO Consultant Service](https:\/\/www.searchlogistics.com\/services\/seo-consultant\/)\n- [White Label SEO Services](https:\/\/www.searchlogistics.com\/services\/white-label\/)\n\n**Free Resources**\n\n- [AI Search Quality Rater](https:\/\/www.searchlogistics.com\/learn\/tools\/ai-google-quality-rater-tool\/)\n- [Leaked Link Building Checklist](https:\/\/www.searchlogistics.com\/link-building-leak-checklist\/)\n- [Free SEO Tutorials](https:\/\/www.searchlogistics.com\/learn\/)\n- [The 28 Day SEO Challenge](https:\/\/www.searchlogistics.com\/challenge\/)\n- [The SEO Checklist](https:\/\/load.searchlogistics.com\/c\/zjimisafuiypwwej1oea\/)\n- [SEO Strategy Builder](https:\/\/load.searchlogistics.com\/c\/ribukwaf59hmnqlnloc1\/)\n- [Backlink Blacklist](https:\/\/linksthatrank.com\/backlink-blacklist\/)\n- [7 Day Ecommerce SEO](https:\/\/load.searchlogistics.com\/c\/xlxkqrkdgvygpzo5fnyz\/)\n- [AI SEO Statistics](https:\/\/www.searchlogistics.com\/learn\/statistics\/ai-seo-statistics\/)\n- [SEO Statistics](https:\/\/www.searchlogistics.com\/learn\/statistics\/seo-statistics\/)\n\n**Learn More**\n\n- [About Search Logistics](https:\/\/www.searchlogistics.com\/about\/)\n- [About Matthew Woodward](https:\/\/www.searchlogistics.com\/about\/matthew-woodward\/)\n- [SEO Case Studies](https:\/\/www.searchlogistics.com\/case-studies\/)\n- [Learn SEO](https:\/\/www.searchlogistics.com\/learn\/)\n- [SEO Glossary](https:\/\/www.searchlogistics.com\/glossary\/)\n- [Testimonials](https:\/\/www.searchlogistics.com\/testimonials\/)\n\n**Contact Us**\n\n- **Phone:**\n  [![UK flag icon](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2016%2016'%3E%3C\/svg%3E)![UK flag icon](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/12\/uk.webp)\\+44 1892 800605](tel:441892800605)\n  [![USA flag icon](data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%2016%2016'%3E%3C\/svg%3E)![USA flag icon](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/12\/us.webp)\\+1 506 306 2088](tel:15063062088)\n- **Email:** [Contact us](https:\/\/www.searchlogistics.com\/contact\/)\n\n© Copyright 2026 www.searchlogistics.com \\| All Rights Reserved \\| [Privacy Policy](https:\/\/www.searchlogistics.com\/privacy-policy\/) \\| [Terms](https:\/\/www.searchlogistics.com\/terms-and-conditions\/)\n\n![](https:\/\/www.facebook.com\/tr?id=746073172083416&ev=PageView&noscript=1)","attrs_readable_markdown":"**[Ahrefs](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs\/ \"Ahrefs\") vs [Semrush](https:\/\/www.searchlogistics.com\/learn\/reviews\/semrush\/ \"Semrush\"):**\n\n**A showdown between two [SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/ \"SEO\") titans.**\n\nAhrefs and Semrush have been at the top of the SEO industry for years.\n\nThey have continued to improve their features and develop very loyal followings. I’ve personally been using both of them for over 8+ years.\n\nBut for most people…\n\nYou only want to use one of these [SEO tools](https:\/\/www.searchlogistics.com\/learn\/seo\/tools\/). So which one should you choose?\n\nIn this blog post, I will compare Ahrefs and Semrush’s best features and answer the famous question…\n\n*“Which tool is best overall?”*\n\nSo, let’s get started\\!\n\n[![learn how to increase your search traffic in 28 days](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta2-28-day-seo.jpg)](https:\/\/load.searchlogistics.com\/c\/ta7mckv55iop9qygeh24\/)\n\nWhat Will I Learn?\n\n- [Ahrefs vs Semrush: Introducing The Competitors](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_Introducing_The_Competitors \"Ahrefs vs Semrush: Introducing The Competitors\")\n  - [Ahrefs](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs \"Ahrefs\")\n  - [Semrush](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Semrush \"Semrush\")\n- [Ahrefs vs Semrush: Pros & Cons](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_Pros_Cons \"Ahrefs vs Semrush: Pros & Cons\")\n  - [Ahrefs Pros & Cons](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_Pros_Cons \"Ahrefs Pros & Cons\")\n  - [📋 Ahrefs Pros: What I Think You’ll Like](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Ahrefs_Pros_What_I_Think_Youll_Like \"📋 Ahrefs Pros: What I Think You’ll Like\")\n  - [📋 Ahrefs Cons: What I Think You’ll Dislike](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Ahrefs_Cons_What_I_Think_Youll_Dislike \"📋 Ahrefs Cons: What I Think You’ll Dislike\")\n  - [Semrush Pros & Cons](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Semrush_Pros_Cons \"Semrush Pros & Cons\")\n  - [📋 Semrush Pros: What I Think You’ll Like](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Semrush_Pros_What_I_Think_Youll_Like \"📋 Semrush Pros: What I Think You’ll Like\")\n  - [📋 Semrush Cons: What I Think You’ll Dislike](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#%F0%9F%93%8B_Semrush_Cons_What_I_Think_Youll_Dislike \"📋 Semrush Cons: What I Think You’ll Dislike\")\n- [Ahrefs vs Semrush: The Ultimate Comparison](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_The_Ultimate_Comparison \"Ahrefs vs Semrush: The Ultimate Comparison\")\n  - [Round 1 – Keyword Research Features](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_1_-_Keyword_Research_Features \"Round 1 – Keyword Research Features\")\n  - [Round 2 – Domain Analysis](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_2_-_Domain_Analysis \"Round 2 – Domain Analysis\")\n  - [Round 3 – Backlink Analysis](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_3_-_Backlink_Analysis \"Round 3 – Backlink Analysis\")\n  - [Round 4 – Technical SEO Audit](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_4_-_Technical_SEO_Audit \"Round 4 – Technical SEO Audit\")\n  - [Round 5 – Rank Tracking](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_5_-_Rank_Tracking \"Round 5 – Rank Tracking\")\n  - [Round 6 – Interface & Ease Of Use](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_6_-_Interface_Ease_Of_Use \"Round 6 – Interface & Ease Of Use\")\n  - [Round 7 – Custom Service & Support](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_7_-_Custom_Service_Support \"Round 7 – Custom Service & Support\")\n  - [Round 8 – Pricing And Best Value For Money](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Round_8_-_Pricing_And_Best_Value_For_Money \"Round 8 – Pricing And Best Value For Money\")\n- [Ahrefs vs Semrush: And The Winner Is…](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Ahrefs_vs_Semrush_And_The_Winner_Is%E2%80%A6 \"Ahrefs vs Semrush: And The Winner Is…\")\n- [Wrapping It Up](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-semrush\/#Wrapping_It_Up \"Wrapping It Up\")\n## Ahrefs vs Semrush: Introducing The Competitors\nAhrefs and Semrush both have some great SEO features worth taking advantage of.\n\nHere’s a quick introduction if you don’t know much about both [tools](https:\/\/www.searchlogistics.com\/learn\/tools\/ \"tools\").\n\n### Ahrefs\nIn the blue corner, we have [Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\").\n\nAhrefs was founded in 2010 as a website explorer tool. Since then it has grown into a fully-fledged all-in-one [SEO tool](https:\/\/www.searchlogistics.com\/learn\/seo\/tools\/ \"SEO tool\").\n\n[![ahrefs homepage](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/01\/ahrefs-homepage.png)](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\")\n\nPacked inside the easy-to-use interface are a ton of powerful SEO features.\n\nYou get everything you need to execute high-quality SEO campaigns without the complexity of most SEO tools.\n\nAhrefs’ top features include:\n\n- **Detailed [SEO Dashboard](https:\/\/www.searchlogistics.com\/learn\/seo\/reporting\/seo-dashboards\/ \"SEO Dashboard\")** – High-level view of your SEO campaigns with the most important metrics.\n- **Site Explorer** – Powerful competitor research tool.\n- **[Keywords](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/ \"Keywords\") Explorer** – [Keyword research tools](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/keyword-research-tools\/) that help you find quality keywords fast.\n- **Site Audit** – Complete technical and [on-page SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/) website auditor.\n- **Rank Tracker** – Track all your target keyword rankings in different search engines.\n- **Content Explorer** – Research new content ideas and find link-building opportunities.\n\nAhrefs has a great suite of tools to execute any [SEO campaign](https:\/\/load.searchlogistics.com\/c\/ta7mckv55iop9qygeh24\/ \"SEO campaign\") in any niche.\n\n> Don’t forget to read my full [Ahrefs Review](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs\/) to see all of the powerful features you can take advantage of.\n\nAccess to Ahrefs best features for FREE with [Ahrefs Webmaster tools](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-webmaster-tools\/).\n\n### Semrush\nIn the red corner, we have [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRush\").\n\nSemrush is an all-in-one SEO and marketing tool.\n\n[![semrush homepage](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/06\/semrush-homepage.png)](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRush\")\n\nIt has changed a lot over the years, starting off as just a Firefox SEO extension called SEO digger in 2008.\n\nIt was then renamed SEOQuake and finally developed into a complete SEO tool where it was again renamed Semrush.\n\nSemrush is an incredibly powerful market research tool with data on just about anything you need. While the bread and butter of Semrush is SEO, it has content marketing, [PPC](https:\/\/www.searchlogistics.com\/learn\/seo\/seo-vs-ppc\/) advertising and social media features as well.\n\nSemrush’s top SEO features include:\n\n- **Keyword Magic tool** – Powerful [keyword research](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/research\/ \"keyword research\") tool that finds thousands of keyword combinations for your SEO campaigns.\n- **Site Audit** – Get a comprehensive analysis of your website and actionable steps to fix any issues.\n- **Position Rank Tracker** – Track your site (or competitor’s) keyword rankings in Google.\n- [**Backlink Analysis**](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/backlink-analysis\/) – Monitor your [backlink profile](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/backlink-analysis\/ \"backlink profile\") and find link-building opportunities.\n- **Competitor SEO Analysis** – Uncover your competitor’s [SEO strategies](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/strategies\/ \"SEO strategies\") with everything you need to run a complete competitor analysis.\n\nAs you can see, Semrush also has a powerful suite of SEO tools to effectively execute SEO campaigns.\n\n> Check out my [Semrush review](https:\/\/www.searchlogistics.com\/learn\/reviews\/semrush\/) to [learn](https:\/\/www.searchlogistics.com\/learn\/ \"learn\") everything you can do with Semrush.\n\nWant to see how Semrush stands against other top SEO tools? You should take a look at these posts:\n\n- [SEO Powersuite vs Semrush](https:\/\/www.searchlogistics.com\/learn\/reviews\/seo-powersuite-vs-semrush\/)\n- [Semrush vs Moz](https:\/\/www.searchlogistics.com\/learn\/tools\/semrush-vs-moz\/)\n\n[![Check if you are using blacklisted backlinks](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta2-backlink-blacklist-penalty.jpg)](https:\/\/linksthatrank.com\/backlink-blacklist\/)\n\n## Ahrefs vs Semrush: Pros & Cons\nTo make it easier for you to decide which tool is best for you, here are the pros and cons of both tools.\n\nI recommend reading through them and looking for anything that jumps out.\n\nWhen choosing a platform for SEO, I’ve often found that there are core features or tools that I just can’t live without.\n\nThat makes it much easier to decide between them.\n\nWhat’s right for someone else might be wrong for you, and that’s okay.\n\nThe goal is to ultimately choose the platform that will help you execute your SEO campaigns the most effectively.\n\n### Ahrefs Pros & Cons\nLet’s start with Ahrefs:\n\n| PROS | CONS |\n|---|---|\n| ✅ Best backlink analysis tool in the industry | ❌ Only weekly ranking updates |\n| ✅ Intuitive user interface | ❌ Lacks quality [PPC](https:\/\/www.searchlogistics.com\/learn\/seo\/seo-vs-ppc\/ \"PPC\") data |\n| ✅ Starting plan is more affordable | ❌ [Technical SEO audit](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/seo-audit\/ \"Technical SEO audit\") features aren’t as solid |\n| ✅ Active web crawler and fresh data | ❌ Heavily focused on organic SEO |\n| ✅ Powerful keyword research features |   |\n| ✅ Comprehensive domain analysis tool |   |\n| ✅ Excellent content explorer features |   |\n### 📋 Ahrefs Pros: What I Think You’ll Like\n- **Unmatched Backlink Analysis –** As you can imagine, I’ve done a lot of [link building](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/ \"link building\") and [backlink profile](https:\/\/www.searchlogistics.com\/glossary\/link-profile\/ \"backlink profile\") audits in my time. Ahrefs has the best backlink analysis tool available. There is no other tool I’ve used that comes close, or I trust as much.\n- **Clear, User-Friendly Interface –** When a tool offers as many features as Ahrefs or Semrush, the user interface matters a lot. And this is another area where Ahrefs really excels. They have a wealth of features, but the main ones you’ll use daily are exactly where you’d expect them to be. It’s an intuitive platform that even beginners can pick up quickly.\n- **Better Pricing –** Ahrefs starts at \\$129\/month, which isn’t cheap, but it’s slightly lower than Semrush’s entry-level plan. The good news is that the Ahrefs entry plan (Lite) will have all the features that most SEOs and website owners will need.\n- **Active Web Crawler –** [Ahrefsbot](https:\/\/www.searchlogistics.com\/learn\/seo\/ahrefsbot\/ \"Ahrefsbot\") is Ahrefs’ web crawler. It is the third most active web crawler on the planet, behind [Googlebot](https:\/\/www.searchlogistics.com\/learn\/seo\/googlebot\/ \"Googlebot\") and [Bingbot](https:\/\/www.searchlogistics.com\/learn\/seo\/bingbot\/ \"Bingbot\"). This matters because an active web crawler means fresh and accurate data for you to use.\n- **Great Keyword Research Tool –** I love Ahrefs’ keyword research features because the data is comprehensive, and it makes finding quality long-tail keywords easier. It also has unique metrics like clicks per search, mobile vs. desktop and traffic potential for ranking number one.\n- **Comprehensive Domain Analysis –** Type any competitor’s website into the domain analysis tool and get a complete overview of their SEO performance in seconds. The data is in-depth and organised so that you can get an overview quickly and then dive deep into a particular area of the site.\n- **Mine Trending Content –** Ahrefs has a unique feature for higher-tier plans that helps you discover high-performing content in your niche. You can use this information as inspiration for your next piece of content or as a link building opportunity. It’s a very powerful tool\\!\n### 📋 Ahrefs Cons: What I Think You’ll Dislike\n- **Weekly Rank Tracking Updates –** This has to be one of Ahrefs’s biggest downsides. Your keyword rankings are only updated weekly, while Semrush offers daily updates automatically. This essentially means I end up using another rank-tracking tool, AccuRanker.\n- **Limited PPC Data –** Ahrefs doesn’t offer a great deal of PPC (pay-per-click) data. The most information you will get is estimated cost-per-click and the ads that are displayed for a specific keyword. It’s basic at best and won’t work if you need quality PPC competitor research tools.\n- **Less Comprehensive Technical Audits –** Ahrefs website auditing tool is good, but not great. It catches the major technical issues, but doesn’t go as deep as most people will want. If you are working or large client sites, you’ll like need another website auditor in your arsenal.\n- **Organic SEO Focus Only –** The truth is that Ahrefs is all in on organic SEO. That means is offers very little in the way of other marketing channels. If you need a more comprehensive marketing platform, Semrush may be the better option for you.\n### Semrush Pros & Cons\nNow for Semrush:\n\n| PROS | CONS |\n|---|---|\n| ✅ Comprehensive all-one-marketing platform | ❌ Steep learning curve |\n| ✅ Superior technical SEO audit features | ❌ Higher entry-level plan |\n| ✅ Excellent automatic daily rank tracking | ❌ Overwhelming amount of data and features |\n| ✅ High-quality data | ❌ Link building features could be better |\n| ✅ Powerful PPC research features |   |\n| ✅ In-depth domain analysis tool |   |\n| ✅ Massive keyword database |   |\n### 📋 Semrush Pros: What I Think You’ll Like\n- **Complete Marketing Platform –** Semrush has grown into an all-in-one marketing platform covering SEO, PPC, Social Media and more. That’s not to discount their SEO tool suite, but you really get a lot of competitor intelligence features that apply to lots of areas of [digital marketing](https:\/\/www.searchlogistics.com\/learn\/statistics\/digital-marketing-statistics\/ \"digital marketing\"). In my opinion, there isn’t a tool that rivals Semrush as a marketing platform.\n- **Quality Technical SEO Audit Features –** The site audit tool is incredibly thorough and identifies many issues other tools miss. I really like how it provides actionable insights, and Semrush has designed it to help you solve problems, not just find them.\n- **Superior Rank Tracking –** Semrush offers automatic daily updates for ranking tracking. That means you can log in every day and monitor your SEO campaign. You can also get very granular when tracking rankings at the city and zip code level.\n- **PPC Competitor Research –** If you run paid ads on Google, you will love Semrush. It gives you a wealth of data, including which keywords competitors are bidding on, their ad copy, estimated budget, cost-per-click and even which ad performs best. It’s very powerful.\n- **In-Depth Domain Analysis –** The domain analysis tool provides you with a lot of data about your competitors. What I like is that you can really see how you stack up and where your site falls short. This is the kind of actionable information that helps you improve your own SEO.\n- **Massive Keyword Database –** With a huge keyword database of over 26.2 billion keywords across 142 locations, Semrush is a force to be reckoned with. While I prefer Ahrefs for keyword research overall, there is no doubt that Semrush has the data you need to make good keyword decisions.\n### 📋 Semrush Cons: What I Think You’ll Dislike\n- **Steeper Learning Curve –** It will take longer to learn how to get the most out of Semrush. This is due in part to the sheer number of features inside the platform, but also to the design. It just takes longer to get to where you want to be and feels less intuitive than Ahrefs.\n- **Higher Starting Prices –** Semrush starts at \\$139.95\/month, which is slightly higher than Ahrefs. While this won’t be a big problem for most people, the extra \\$10 might make the difference.\n- **Information Overload –** The amount of data and information that Semrush throws at you can be overwhelming. There are dozens of graphics, charts and data points on each report. While this might actually be a plus for data nerds like me, it does affect the usability of the platform and can make it harder to take action.\n- **Less Intuitive [Link Building Tools](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/link-building-tools\/ \"Link Building Tools\") –** Semrush has a huge backlink database and some great link building features. But when it comes down to the important aspects of [backlinks](https:\/\/www.searchlogistics.com\/glossary\/backlinks\/ \"backlinks\"), it lacks the insights, data, filtering and user experience that Ahrefs offers.\n\n[![download the link building checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta3-link-building-leak-checklist.jpg)](https:\/\/load.searchlogistics.com\/c\/pphg4phtjjjzicmlhbzo\/)\n\n## Ahrefs vs Semrush: The Ultimate Comparison\nOn paper, both Ahrefs vs Semrush look similar.\n\nBut you need to dive beneath the surface to really get a feature vs feature comparison.\n\nI have broken this comparison into 8x rounds:\n\n1. Keyword Research Features\n2. Domain Analysis\n3. Backlink Analysis\n4. [Technical SEO Audit](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/seo-audit\/)\n5. Rank Tracking\n6. Interface & Easy Of Use\n7. Customer Service & Support\n8. Pricing And Best Value For Money\n\nLet’s jump in\\!\n\n### Round 1 – Keyword Research Features\nIf you can’t find great keywords for your campaign…\n\nIt’s doomed from the beginning. Good keyword research tools let you dig in deeper to find those hidden gems that aren’t obvious.\n\n#### Ahrefs\nAhrefs’ primary keyword research tool is called Keyword Explorer.\n\nThey have a huge keyword database with [28\\.7 billion keywords](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") across 10 search engines in 217 locations. 2 billion of those keywords are for the US alone.\n\nThat’s a lot of keyword data.\n\nKeyword Explorer works similarly to other keyword research tools. You type in your [seed keywords](https:\/\/www.searchlogistics.com\/glossary\/seed-keywords\/ \"seed keywords\") and Ahrefs will provide you with data for that keyword-\n\n- Keyword ranking difficulty\n- Search volume\n- CPC\n- Trends\n\n![ahrefs keyword research](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-keyword-research.png)\n\nYou can also see a global breakdown of keyword search volumes by country.\n\nWith Ahrefs you can research up to 10,000 keywords in one go. If you are handling an [enterprise SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/enterprise-seo-services\/ \"enterprise SEO\") campaign, Ahrefs has the power to do it.\n\nNeed some more keywords for your campaign?\n\nKeywords Explorer takes the 10 most popular keywords related to your original seed keyword to generate thousands more keyword suggestions. It does this with 4 different methods-\n\n1. Terms match\n2. Also rank for\n3. Also talk about\n4. Questions\n\n![ahrefs keyword suggestions](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-keyword-suggestions.png)\n\nThis will give a huge list of potential keywords to search through.\n\nNow you’ve got a bunch of good keywords… How do you determine which ones are right for your campaign?\n\nThis is where Ahrefs makes keyword research a breeze.\n\nKeyword Explorer uses advanced metrics and modelling to help you calculate a return when you rank for any keyword.\n\nHere’s how it does it-\n\n- **Clicks** – Average number of clicks [organic search results](https:\/\/www.searchlogistics.com\/glossary\/organic-search-results\/ \"organic search results\") receive from this keyword.\n- **Clicks Per Search** – Average number of search results a person clicks on after searching for the keyword.\n- **% of Clicks** – The percentage of searches that end up clicking through to a website in the search results.\n- **% of Paid Clicks vs Organic Clicks** – The percentage of clicks paid vs organic search results received.\n- **Return Rate** – Unique metric that shows which keywords get repeat searches from the same person.\n\n![ahrefs advanced metrics](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-advanced-metrics.png)\n\nWhile these metrics are based on modelling, you can use this data to make better keyword decisions to get the highest ROI possible every single time.\n\nAhrefs also allows you to do keyword research for [10 different search engines](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") including Google, [Amazon](https:\/\/www.searchlogistics.com\/learn\/statistics\/amazon-prime-statistics\/ \"Amazon\"), YouTube, [Bing](https:\/\/www.searchlogistics.com\/learn\/seo\/bing\/) and more.\n\n#### Semrush\nSemrush keyword research tools are also very powerful.\n\nYou’ll get access to their massive index of [26\\.2 billion keywords](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") across 142 locations.\n\nThis is bigger than Ahrefs, but the difference isn’t likely to significantly impact your keyword research overall.\n\nLike Ahrefs, you can’t start by using some seed keywords, or you can type in a competitor’s domain to see their keyword rankings.\n\nSemrush provides much of the same essential keyword metrics such as-\n\n- Ranking difficulty\n- Search volume\n- CPC\n- Trends\n\n![semrush keyword overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-keyword-overview.png)\n\nBut Semrush shines with the volume of data and information that they provide.\n\nYou get TONS more in-depth keyword data on the main report and additional graphs to provide more insights.\n\nThis is especially valuable if you are interested in PPC metrics.\n\nOne of the cool metrics that Semrush does have is estimated traffic. This metric gives you an idea of how much traffic you are likely to get when ranking for a keyword.\n\nThis helps you understand which keywords are worth targeting.\n\nWhat about keyword ideas?\n\nSemrush keyword ideas tool is called Keyword Magic. You get [thousands of keyword ideas](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") in seconds using-\n\n- Containing Keywords\n- Broad Match\n- Phrase Match\n- Exact Match\n- Questions\n- Related Keywords\n\n![semrush](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/keyword-ideas-and-variations.png)\n\nAnd more. This is similar to Ahrefs in the way that it works.\n\nSemrush also has tons of filters to process lots of keywords quickly to find the hidden gems that aren’t as obvious.\n\n![semrush keyword magic tool](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-keyword-magic-tool-1.png)\n\nOne of the biggest benefits of using Semrush is [SERP](https:\/\/www.searchlogistics.com\/glossary\/search-engine-results-pages-serps\/ \"SERP\") analysis. Semrush has done a great job at providing a wealth of information about the SERPs.\n\nYou can…\n\n- Track position movements for specific keywords\n- See the visibility of each competitor\n\nNot only that but you can also see the title and [meta description](https:\/\/www.searchlogistics.com\/glossary\/meta-description\/ \"meta description\") being featured by each website in the SERPs.\n\n#### Winner: Which Tool Is Best for SEO Keyword Research?\n**The winner for Keyword Research goes to Ahrefs (only just).**\n\n![Ahrefs vs Semrush: Keyword Research](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Keyword-Research.jpg)\n\n[Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") keyword research tool-suite is:\n\n1. Easy to use\n2. Helps you find valuable keywords quickly\n\nYou can get the important metrics easily and dive deeper whenever you want. You also get an extensive keyword database across 10 search engines, not just Google.\n\nThere’s no doubt that [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") does provide more data overall. But it’s overwhelming and at times unnecessary – most people just won’t use half the features.\n\nThe only *significant benefit* of Semrush is they include solid PPC data, which might benefit specific users.\n\nTruthfully both keyword research features are *pretty similar.*\n\nBut Ahrefs data is [more usable](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") as they provide better metrics that helps determine whether a keyword is worth targeting.\n\nDoing keyword research on budget? Check out my list of free [keyword research tools](https:\/\/www.searchlogistics.com\/learn\/tools\/free-keyword-research-tools\/).\n\n### Round 2 – Domain Analysis\nOne of the great features that both tools offer is domain analysis. This simply means getting a general snapshot of how good any website is from an SEO perspective.\n\n> Good domain analysis tools make it easy to research a competitor and quickly see the overall SEO performance.\n#### Ahrefs\nAhrefs domain analysis tool is called Site Explorer.\n\nIt gives you a high-level view of any website’s organic traffic and backlink profile.\n\nWithin seconds you can see:\n\n- Any website’s backlinks\n- The number of referring domains\n- The organic ranking keywords\n\nAhrefs also estimates how much traffic a website is getting.\n\n![ahrefs domain explorer](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-domain-explorer-1.png)\n\nThese key metrics give you a quick overview of any website and how it’s performing organically.\n\nWant to measure the authority of a website?\n\nAhrefs’ core authority metric is called *“[Domain Rating](https:\/\/www.searchlogistics.com\/glossary\/domain-rating-dr\/ \"Domain Rating\")” (DR)* and it’s one of the *most popular* authority metrics used by SEOs.\n\n> Overall, DR measures the relative authority of a website based on its backlink profile and the ability of that website to rank in the SERPs.\n\nWant to see if a competitor’s search traffic is growing?\n\nThe Organic Search tab in Site Explorer shows two important graphs:\n\n- The 1st graph shows the organic traffic growth (or decline) over time.\n- The 2nd graph shows how many organic keywords the site ranks for over time.\n\n![ahrefs organic search tab](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-organic-search-tab.png)\n\nThis makes it easy to visualise any website’s organic performance.\n\nWhen reviewing any website…\n\nYou need to check out the backlink profile. If your competitors are acquiring high-quality backlinks, it won’t be long before they are breathing down your neck in the SERPs.\n\nIn the Backlink profile within Site Explorer, Ahrefs provides all the data you need to see any website’s backlink growth.\n\n![ahrefs backlink profile tab](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-backlink-profile-tab.png)\n\nThere is a ton of information here. You can see-\n\n- The number of referring domains\n- The number of referring pages\n- Domain rating growth over time\n- New and lost referring domains\n- New and lost backlinks\n\nAnd even the top-level domain distribution and the location of each backlink.\n\nAhrefs has done a great job making all of this information accessible in an easy-to-use interface. They have even added a Paid search tab where you can see:\n\n1. If the website is running paid search ads\n2. What those ads look like\n\nWithin minutes [Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") allows you to [review](https:\/\/www.searchlogistics.com\/learn\/reviews\/ \"review\") any website and get a comprehensive overview of its SEO performance.\n\n#### Semrush\nSemrush has a comprehensive domain analysis tool.\n\nWhile the report might initially look overwhelming, it contains a ton of valuable information that you can leverage.\n\nRight at the top of the domain analysis report, you’ll see the websites:\n\n- Authority Score\n- Organic Search Traffic\n- Paid Search Traffic\n- Backlinks\n\n![semrush domain overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-domain-overview-1.png)\n\nSemrush’s authority score metric is comparable to Ahrefs’ domain rating metric. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs.\n\nThe organic overview in the Semrush Domain analysis tools has a lot of information.\n\nLike Ahrefs you can see organic traffic and organic keywords growth with visually appealing graphs. But [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") has a couple of unique data points in the organic section of the domain analysis.\n\nFirstly you can see any website’s ranking keywords broken down by [search intent](https:\/\/www.searchlogistics.com\/glossary\/search-intent\/ \"search intent\"):\n\n- [Informational](https:\/\/www.searchlogistics.com\/glossary\/informational-query\/ \"Informational\")\n- [Navigational](https:\/\/www.searchlogistics.com\/glossary\/navigational-query\/ \"Navigational\")\n- Commercial\n- Transactional\n\n![semrush keyword intent overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-keyword-intent-overview.png)\n\nThis cool feature lets you see the keyword distribution to get an idea of what [types of keywords](https:\/\/www.searchlogistics.com\/learn\/seo\/keywords\/types\/) they are targeting.\n\nWant to see how a website stacks up against key competitors?\n\nSemrush adds two widgets that feature the main organic competitors and a competitive positioning map.\n\n![semrush competitor overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-competitor-overview.png)\n\nThis gives you a good ‘at-a-glance’ indication of:\n\n- How a site performs against key competitors\n- The general size of each competitor in the SERPs\n\nSemrush has everything you would expect to find when it comes to the backlink overview.  \n You can see the sites:\n\n- Total backlinks\n- Referring domains\n- [Nofollow](https:\/\/www.searchlogistics.com\/glossary\/nofollow\/ \"Nofollow\") vs Dofollow links\n- Referring domains by location\n\n…And so much more\\!\n\n![semrsuh backlink overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-backlink-overview.png)\n\nWhile this section doesn’t contain as much information as Ahrefs, it does a thorough job to get a good overview of the site’s backlink profile and strengths.\n\nPaid search is another place that [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") shines in Domain Analysis.\n\nYou’ll see-\n\n- Top Paid Keywords\n- Paid Position Distribution\n- Main Paid Competitors\n- Competitive Positioning Map\n\n![semrush ppc overview](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-ppc-overview.png)\n\nLike Ahrefs you see a sample of text ads the site is running.\n\nThe top paid keywords section tells you which keywords perform best in the campaign.\n\nYou could potentially take these keywords and immediately apply them to your own campaign to start generating similar results.\n\nOverall, Semrush has a comprehensive domain analysis tool that provides in-depth and usable data for any site.\n\n#### Winner: Which Tool Offers The Most In-depth Analysis?\n**Semrush narrowly takes home the win for domain analysis.**\n\n![Ahrefs vs Semrush: Domain Analysis](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-2-Domain-Analysis.jpg)\n\nIt provides the [most in-depth analysis](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") while providing important data upfront.\n\nThe one thing that [Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") does get over Semrush is the ease of use. You get a clear overview of any domain and the data is usable.\n\nThere is no doubt that both tools have comprehensive domain analysis tools that will work well for any SEO campaign.\n\n[Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRush\") just packs in more info and a couple of unique metrics to take the cake here.\n\n### Round 3 – Backlink Analysis\nBacklink analysis is an interesting round for both SEO tools.\n\n**Historically Ahrefs has always been the *backlink king*.**\n\nBut Semrush has invested a lot of money and resources into their backlink tool suite.\n\nHere is the backlink breakdown for Semrush vs Ahrefs.\n\n#### Backlink Database Size\nThe size of a backlink database matters.\n\nWhy?\n\n> The more links you have indexed in your database, the more accurate your analysis and link building features will be.\n\nBacklink database size forms the foundation of link building and backlink tools.\n\n##### Ahrefs\nAhrefs has long been the trophy holder of backlink databases.\n\nThey boast the largest [world’s largest index](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") of live backlinks – second only to Google.\n\nAhrefs has 24.9 trillion internal backlinks and 35 trillion external backlinks. That’s a massive database of links.\n\n![ahrefs backlink index](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-backlink-index.png)\n\nHow do they collect all that link data?\n\nAhrefs has the second most active web crawler outperforming other [search engines](https:\/\/www.searchlogistics.com\/learn\/seo\/how-search-engines-work\/) like [Bing](https:\/\/www.searchlogistics.com\/learn\/seo\/bing\/ \"Bing\") and [Yandex](https:\/\/www.searchlogistics.com\/learn\/seo\/yandex\/).\n\nEvery minute they crawl over 5 pages\\!\n\nThis is what allows Ahrefs to keep such a fresh live backlink database. As a user, this is good news for you. You can be confident that their authority metrics such as:\n\n- Domain Rating\n- Ahrefs Rank\n\n…are good measurements of your website’s overall authority.\n\n##### Semrush\nHistorically backlink analysis tools were the *weakest* point of Semrush.\n\nTo say their backlink database was lacking was an understatement.\n\nBut in 2019, they completely redid their link building and backlink tool suite and have improved significantly.\n\nToday, Semrush claims to have a backlink database of over [43 trillion backlinks](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\").\n\nThat’s a lot…\n\n![semrush backlink index](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-backlink-index.png)\n\nYou might be thinking – *“that’s way more than Ahrefs”*.\n\nThat’s true, but…\n\nYou have to realise there are two different types of backlink databases:\n\n1. Historical backlinks\n2. Live backlinks\n\nHistoric indexes serve as records of the backlinks that have existed in the past but aren’t necessarily live today.\n\nSemrush doesn’t say whether their 43 trillion backlinks are *live* backlinks or just a *historical* record.\n\nAhrefs only counts live backlinks in their backlink index numbers. But if we just take each tool by the numbers they publish, Semrush does have more.\n\nBoth Ahrefs and Semrush allow you to enter any domain to view all of it’s backlinks. Ahrefs is great for analyzing backlinks but Semrush outperforms it in terms of backlink database size, [reporting](https:\/\/www.searchlogistics.com\/learn\/seo\/reporting\/ \"reporting\") tools, auditing and building new links make SEMrush a better option.\n\n#### Backlink Tools\nLink building and backlink analysis are crucial for SEO. Backlink tools should help you find quality backlink opportunities and build links more efficiently.\n\n##### Ahrefs\nAhrefs allows you to quickly see any website’s:\n\n- Backlinks\n- Referring domains\n- Dofollow vs nofollow links\n\n![ahrefs backlink tools](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-backlink-tools.png)\n\nThis makes it really easy to compare websites quickly.\n\nAhrefs has a nice backlink gap tool that allows you to see backlinks your core competitors have but you don’t.\n\nThis is one of the easiest ways to see how you stack up against competitors quickly.\n\nThe backlink tools inside Ahrefs allow you to:\n\n1. Compare any websites\n2. See where you need to improve\n\nWhat about link building?\n\nAhrefs makes backlink research easier.\n\nIn minutes, you can find thousands of potential link-building opportunities using any of the top [link building strategies](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/strategies\/).\n\n![link building with ahrefs](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/link-building-with-ahrefs.png)\n\nOne of my favourite backlink tools that Ahrefs has is web monitoring. Any time you get mentioned online, you get an email from Ahrefs and can reach out to secure the link.\n\n![link building alert](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/link-building-alert-1.png)\n\nThe Ahrefs intuitive interface makes link building efficient and effective.\n\n##### Semrush\nSemrush has been investing in its backlink tools.\n\nResearch any website’s backlink profile to get all of the important backlink information.\n\nSemrush provides a ton of backlink filters so you can get specific on the types of links a website has.\n\nThey even go as far to categorise each link by industry so you can see how you stack up against your competitors.\n\n![semrush backlink analytics](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-backlink-analytics.png)\n\nThis tool also lets you know what kinds of sites you should be trying to get more links from. But when it comes to turning that research into link building opportunities, Semrush isn’t as fluent…\n\nYou’ll need to dig around more to find those quality links.\n\nOne *unique tool* that Semrush does have is its outreach [link building tool](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/link-building-tools\/).\n\n![link building tool](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/link-building-tool-933x488-1.png)\n\nYou can find and reach out to prospects from within Semrush. While in theory this sounds good, the tool itself feels a little clunky.\n\nBut it could be a nice feature to have\\!\n\n#### Backlink Auditing\n[Backlink audits](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/backlink-audit\/) are an important feature.\n\nYou need to protect your backlink profile and ensure that it remains strong to [increase your domain authority.](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/increase-domain-authority\/)\n\n##### Ahrefs\nBacklink auditing is Ahrefs’ speciality.\n\nYou get a comprehensive list of your entire backlink profile.\n\nAhrefs referring domains and backlink graphs make it easy to quickly identify [negative SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/negative-seo\/) attacks by showing spikes in your link acquisition rate.\n\nAn important part of backlink auditing is identifying links from irrelevant top-level domains (TLD). Ahrefs has a tool suite that lets you see:\n\n- Every backlink TLD\n- The location of that link\n\nIt’s easy to see spammy links from dodgy sites.\n\n![ahrefs top level domain distribution](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-top-level-domain-distribution.png)\n\nYou can check for spammy [anchor text](https:\/\/www.searchlogistics.com\/glossary\/anchor-text\/ \"anchor text\") with the Ahrefs anchor test map tool.\n\n![anchor search logistics ahrefs](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/anchors-search-logistics-ahrefs.png)\n\nLastly, Ahrefs uses *“Domain Rating”* (DR) to measure the overall authority of any backlink. This is a reliable metric you should be taking advantage of.\n\nYou can identify websites with a low DR and remove them quickly.\n\nOn top of that, Ahrefs allows you to create [disavow](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/how-to-disavow-backlinks\/ \"disavow\") reports with the tool to quickly get [bad backlinks](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/how-to-find-remove-bad-backlinks\/) disavowed.\n\n##### Semrush\nSemrush has a similar suite of backlink auditing features to Ahrefs.\n\nIt’s just not as comprehensive.\n\nYou can get a complete list of your backlinks and see each link’s *“Authority Score”* (AS).\n\n![semrush authority score](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-authority-score.png)\n\nBasically, Authority Score is Semrush’s version of Domain Rating.\n\nIt’s easy to spot low AS backlinks that need to be removed.\n\nSemrush also provides a toxicity score for each link.\n\n![semrush toxicity score](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-toxicity-score.png)\n\nThe higher the number, the more damage this link could do to your SEO.\n\nThis feature allows you to:\n\n1. Find toxic links\n2. Remove them from your site\n\nLike Ahrefs, Semrush allows you to see your backlink profile anchor text to identify spammy anchor text that needs to be removed.\n\nThere’s no doubt that Semrush will allow you to perform comprehensive backlink audits on any website.\n\n#### Broken Link Building\nWhy highlight [broken link building](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/broken-link-building\/) specifically?\n\nIt’s one of the best link building strategies that many people use. It’s also important that a backlink tool should be able to identify:\n\n- Broken internal links\n- Broken [external links](https:\/\/www.searchlogistics.com\/learn\/seo\/link-building\/external-links\/)\n##### Ahrefs\nStraight off the bat, Ahrefs actually has a [broken link building](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") tool built into the platform.\n\nAnd it’s really powerful.\n\n![ahrefs broken link building](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-broken-link-building-tools.png)\n\nSimply add your target websites to Ahrefs and click on the broken links tool.\n\nThis shows you any web pages that have broken links.\n\nNow it’s just about finding a substitute and doing outreach. Easy, right?\n\n##### Semrush\nSemrush also finds broken links quickly, but it’s not as straightforward.\n\nYou can add a competitor’s website to the backlink analytics tool. After gathering all of the website’s backlinks, you’ll need to tick the *“Target URL”* error box.\n\n![semrush broken link building](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-broken-link-building.png)\n\nThis gives you a list of dead links to review and see if they are fit for broken link building.\n\n#### Winner: Which Tool Is Best For Analysing Backlinks?\n**Ahrefs is still the king of backlinks and takes this round comfortably.**\n\n![Ahrefs vs Semrush Backlink Analysis](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-3-Backlink-Analysis.jpg)\n\nDespite Semrush investing a lot into its backlink features, [Ahrefs is far better](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") for:\n\n- Analysing backlinks\n- Completing backlink audits\n- Finding link building opportunities\n\nWhile Semrush claims to have the biggest backlink database, tons of independent tests show that Ahrefs can find more links most of the time – including my own.\n\nIt’s the same result I had with [Majestic](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-majestic\/ \"Majestic\") when I tested their claims with [Ahrefs vs Majestic](https:\/\/www.searchlogistics.com\/learn\/reviews\/ahrefs-vs-majestic\/).\n\nAhrefs backlink analysis tools are better and far easier to use.\n\nThey speed up backlink audits and link building – helping you be more efficient. It doesn’t get much better than that.\n\n### Round 4 – Technical SEO Audit\nIf your website has technical issues… It just won’t rank well.\n\nSo now, let’s look at which tool is better at identifying technical SEO issues and turning them into opportunities.\n\n#### Ahrefs\nAhrefs has recently upgraded its site audit tool.\n\nIt’s quickly gone from relatively basic to quite advanced.\n\n![ahrefs site audit](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-site-audit.png)\n\nFrom the get-go, Ahrefs will give you 3 core site audit metrics:\n\n- Your health score\n- [UR](https:\/\/www.searchlogistics.com\/glossary\/url-rating-ur\/ \"UR\")’s crawled\n- URLs that have errors\n\nThis gives you a quick look at where your website is at in terms of technical SEO health. Ahrefs provides you with a complete list of things you need to fix.\n\nThis is broken down into three categories:\n\n1. Errors\n2. Warnings\n3. Notices\n\n![ahrefs found website issues](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-found-website-issues.png)\n\nIt’s easy to prioritise which tasks you need to focus on first and get to work. You can click on any of the issues to reveal a complete list of affected URLs.\n\n![ahrefs urls affected by issues](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-urls-affected-by-issues.png)\n\nWhat kinds of issues does Ahrefs detect?\n\nAhrefs identifies all of the major technical issues including:\n\n- Slow loading pages\n- Broken links\n- Canonicalisation\n- [Internal linking](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/internal-link-building\/) errors\n- Redirects\n- Metadata\n\nYou can also get a good look at your site structure to ensure that it’s friendly for users and search engines.\n\nAhrefs Site Audit is robust and will help any website identify and fix its SEO issues.\n\n#### Semrush\nSemrush is known for their site audit tool.\n\nIt’s long been held as one of the [best site audit tools](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") available and they have continued to improve and update it.\n\nAs soon as you run a site audit, Semrush will give you an overall health score and key metrics for each technical part of your website.\n\n![semrush site audit](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-site-audit-1.png)\n\nThis gives you way more information upfront and allows you to dive into certain aspects of your website immediately.\n\nSimilarly to Ahrefs, Semrush breaks SEO issues into three categories:\n\n1. Errors\n2. Warnings\n3. Notices\n\nSemrush conveniently provides a *“Top Issues”* list so you can get to work fixing all of your important website issues first.\n\n**Ahrefs does this too… But Semrush does it *better.***\n\nIt’s easier to get on top of the most important problems quickly.\n\nOne of the unique things I love about Semrush is their [internal link](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/internal-link-building\/) distribution report.\n\n![internal link distribution semrush](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/internal-link-distribution-semrush.png)\n\nThe report breaks down how your internal links are set up. Ideally, you want high authority pages linking to newer pages that need more authority.\n\nThe [internal link](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/internal-link-building\/ \"internal link\") distribution report lets you know if your website’s authority is flowing in the right direction.\n\nThese kinds of site audit features are what make Semrush so good. It goes above and beyond the standard auditing features.\n\nYou get real suggestions that provide opportunities for you to improve your SEO – not just fix the problems.\n\nCheck out my [4 step SEO audit case study](https:\/\/www.searchlogistics.com\/case-studies\/4-step-seo-audit-results\/) to see how regular SEO audits can help your website grows.\n\n#### Winner: Which Tool Has The Best Technical SEO Site Audit Feature?\n**Semrush is the winner of the technical SEO audit round.**\n\n![Ahrefs vs Semrush: Technical SEO Audit](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-4-Technical-SEO-Audit.jpg)\n\nWhile both tools have similar features and do an excellent job identifying technical issues, [Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") makes the information more usable.\n\nSemrush’s site audit tool has a few more unique features that help you take your technical and [on-page SEO](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/ \"on-page SEO\") to another level.\n\n### Round 5 – Rank Tracking\nStaying on top of the progress of your campaign is essential. That’s why you need a solid rank tracking tool.\n\nHere are the results of Semrush vs Ahrefs in rank tracking.\n\n#### Ahrefs\nAhrefs’ rank tracking tool is called Rank Tracker.\n\nIt lets you monitor your keyword rankings on both desktop and mobile in 190 locations.\n\nSetting it up is super easy:\n\n1. Add your list of keywords\n2. Choose the countries\n3. Add your competitors\n\n![ahrefs add keywords](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-add-keywords.png)\n\nAhrefs will start tracking your ranking positions in each country for each keyword.\n\nTo go with their position tracking features, Ahrefs have built-in a bunch of graphs and charts to help you visualise your results:\n\n- Visibility graph\n- Average position and estimated traffic\n- Keyword position distribution\n\n![ahrefs visibility graph](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-visibilty-graph.png)\n\nThis makes it really easy to see how your SEO campaign performs and whether your website is improving.\n\nWhat about featured snippets and [rich results](https:\/\/www.searchlogistics.com\/learn\/seo\/on-page\/rich-snippets\/)?\n\nAhrefs shows you if your URLs get featured results in the SERPs. You can also see if the top 10 ranking websites have any features in general.\n\nI love this feature because:\n\n1. It lets you see what featured results your website is getting vs your competitors.\n2. It tells you which keywords you can optimise to get more featured results.\n\nBut one of the best things about Ahrefs’ Rank Tracker is competitor analysis.\n\nIt’s one thing to keep an eye on your own website, but what about your competitors?\n\nYou can monitor your top 10 competitors and see their-\n\n- Ranking progress\n- Search traffic\n- SERP features\n\n![ahrefs competitor rankings and traffic](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-competitor-rankings-and-traffic.jpg)\n\nIt’s easy to keep your finger on the pulse of any keyword you target.\n\nAhrefs shows you all of the data you need to make good decisions and monitor your entire campaign.\n\nBut there’s one massive *downside* to Ahrefs Rank Tracker…\n\n**Ahrefs only updates your rankings once per week. Yuck\\!**\n\nWhile most ranking tracking tools update data daily, you’ll have to wait for an entire week to see your rankings progress.\n\nNote that it is possible to pay extra to get daily updates, but I consider daily tracking a standard feature.\n\nThis is a huge *drawback* to using Ahrefs as your sole rank tracking tool.\n\n#### Semrush\nSemrush has 3 different tools for rank tracking.\n\nThe goal is to give you more than just a standard rank tracker for your campaigns.\n\n![keyword position tracking](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/keyword-position-tracking-933x664-1.png)\n\nPosition tracking is a breeze with Semrush. Similarly to Ahrefs, you get the standard ranking tracking tools like:\n\n- Keyword ranking positions\n- Ranking distribution\n- Ranking progress overtime\n- Ranking URL\n- Featured snippets\n\n![keyword tracking features](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/keyword-tracking-features-933x639-1.png)\n\nBut one of the unique features that Semrush has is competitor discovery.\n\nSemrush will identify similar domains competing for your target keywords.\n\nYou can then:\n\n- Monitor their organic traffic\n- Track their performance\n\n![competitor keyword rankings](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/competitor-keyword-rankings-933x379-1.png)\n\nThe Competitor Map shows you to what extent each website competes for your keywords and traffic. The bigger the circle, the higher the level of competition.\n\nThis is a great feature that allows you to grasp who your main competitors are and which websites are growing.\n\nBut Semrush doesn’t stop there…\n\nYou get many more features that allow you to deep dive into the SERPs.\n\nWith Semrush, you can track the volatility of the SERPs over the last 30 days.\n\n![serp volatility](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/09\/serp-volatility-933x511-1.png)\n\nThis means you can see:\n\n1. How updates are affecting the search results as they happen.\n2. Emerging competitors who are ranking higher and higher.\n\nSemrush even goes as far as to give hints on why they think the search results are changing with messages in your dashboard.\n\nMost SEOs fear [Google algorithm](https:\/\/www.searchlogistics.com\/learn\/seo\/algorithm\/ \"Google algorithm\") updates. With Semrush, updates become an opportunity to take advantage of:\n\n- You can see what’s happening in (almost) real-time\n- You can make adjustments before your competitors do\n\nIt’s worth noting that Semrush allows for super targeted ranking tracking at city and even zip code levels. Ahrefs can do major cities but won’t let you go as far as zip code.\n\nNeed to keep up with SERP data for Google ads?\n\nSemrush uncovers your competitor’s PPC strategy.\n\nYou’ll be able to see important metrics like:\n\n- What keywords they are bidding on\n- Where they rank in the Google ads pack\n\nYou’ll also be able to estimate how much traffic they get and how much it costs them each month. If you need to see PPC data for Google, Semrush has you covered\\!\n\nThere is no doubt that Semrush has developed a complete rank tracking tool suite that helps you take advantage of the SERP data and improve your own campaign.\n\nIt’s powerful and gives you all the information you need to make informed decisions.\n\n#### Winner: Which Tool Is Best For Rank Tracking?\n**Semrush wins the rank tracking round easily.**\n\n![Ahrefs vs Semrush: Rank Tracking](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-5-Rank-Tracking.jpg)\n\nSemrush is a [more robust rank tracker](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") and has a ton more features to take advantage of. You’ll also get your keyword positions updated daily – even on the entry-level “pro” plan.\n\n[Ahrefs Rank Tracker](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") is solid and accurate. But it lacks advanced features and only updates rankings weekly, making this round an easy [win for Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\").\n\nWant to focus on mobile tracking? Check out the best [mobile rank tracking](https:\/\/www.searchlogistics.com\/learn\/seo\/mobile-rank-tracking\/) tools.\n\n### Round 6 – Interface & Ease Of Use\nAll SEO campaigns are built around data.\n\nBut when you are processing large amounts of data, you need a good user interface to make it manageable.\n\nBad user interfaces make it harder to get the insights you need to continuously improve your campaign. Which tool is easier to use?\n\nLet’s find out.\n\n#### Ahrefs\nFrom the moment you log in, Ahrefs feels intuitive and easy to use.\n\nEven though there are tons of features built-in, you never feel overwhelmed.\n\n![ahrefs user interface](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-user-interface.png)\n\nAhrefs have developed an interface that is clean and simple to navigate. Dashboards and data are laid out logically and information is grouped together in a relevant way.\n\nGetting more done is faster with Ahrefs.\n\nAhrefs have also done an excellent job at providing you with enough important data without too much.\n\nWant to dive deeper?\n\nWhen you are ready to look deeper into specific metrics you can do it.\n\nThis creates a nice flow between accessing important information quickly while still having the ability to jump down the rabbit hole when needed.\n\n#### Semrush\nSemrush has also done a good job to make its user interface appealing and usable.\n\nBut there is no doubt that Semrush takes a minute to adjust to.\n\n![semrush interface](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-interface.png)\n\nThis is partly due to the amount of data available and also how the platform is designed.\n\nThis isn’t to say that it’s terrible…\n\nBut compared to Ahrefs, it’s just not as intuitive.\n\nFrom rank tracking to backlink analysis, every major tool doesn’t feel as slick. Even though I have been using Semrush for years, I still find myself getting lost at times.\n\nIf you plan to use Semrush, you’ll have to spend a good chunk of time learning the platform before you can start to take advantage of it.\n\n#### Winner: Which Tool Is The Most User-Friendly?\n**Ahrefs is definitely more user-friendly.**\n\n![Ahrefs vs Semrush: User Interface](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Senrush-Graphic-6-User-Interface.jpg)\n\nAll of their tools provide information that is digestible and easier to understand.\n\nThey have done a great job at delivering powerful features that are easy to use.\n\n[Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") will help you complete SEO tasks quicker and with a lot less clicking around.\n\n### Round 7 – Custom Service & Support\nEver sat on the phone for ages waiting for a customer service representative?\n\nFor premium SEO tools – That’s not an option.\n\nSo, this is how customer support compares for Ahrefs vs Semrush.\n\n#### Ahrefs\nAhrefs offers support by:\n\n- Live chat\n- Email\n\n![live chat with ahrefs](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/live-chat-with-ahrefs.png)\n\nLive chat is really responsive and you’ll almost always get a response within 3-5 minutes, which is…pretty impressive I must say.\n\nAhrefs also has live support 24\/5, so you can [contact](https:\/\/www.searchlogistics.com\/contact\/ \"contact\") them anytime on weekdays.\n\nAhrefs also has a huge amount of:\n\n- Blog posts\n- Tutorials\n- Videos\n\n…to help you with all of their tools and to guide you through the SEO world in general.\n\nOn topf of that, the Ahrefs customer support team is friendly and knowledgeable, so you can get issues sorted quickly.\n\n#### Semrush\nSemrush offers support by:\n\n- Live chat\n- Email\n- Phone\n\n![contact semrush](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/contact-semrush.png)\n\nSemrush does operate 7 days a week but with *limited* hours. This can be tricky if you contact them in a different time zone, but it isn’t a big issue.\n\nWhen they are online Semrush replies within 3-5 minutes.\n\nLike Ahrefs, Semrush has many blog posts, tutorials and videos. You will be able to learn everything about Semrush from these, including learning SEO in general.\n\nSemrush has also created free [SEO courses](https:\/\/www.searchlogistics.com\/learn\/seo\/seo-courses\/) where you’ll learn the fundamentals of SEO using the Semrush tool suite.\n\n#### Winner: Which Tool Offers The Best Support?\n**This round is a draw.**\n\n![Ahrefs vs Semrush: Customer Service](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-7-Customer-Service.jpg)\n\nBoth tools offer great support that is efficient and helpful.\n\nThere are several ways to get in contact and the hours of operation of customer service agents will suit the majority of people regardless of what tool you go with.\n\n### Round 8 – Pricing And Best Value For Money\nFinally, we are at the last round. This is a big question that’s probably on your mind…\n\n*“Which tool offers the best value for money?”*\n\nHere’s the answer.\n\n#### Ahrefs\nAhrefs pricing starts at \\$99 per month for the Lite plan and goes up to \\$11,990 per month for the Enterprise plan.\n\n![ahrefs pricing](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/ahrefs-pricing.png)\n\nFor \\$99, you’ll get access to all of the main features like backlink analysis, domain analysis, keyword research etc…\n\nBut you don’t get Ahrefs unique Content Explorer tool or their historical index.\n\nFor most website owners and even SEO freelancers, you’ll find that the lite plan will probably suit your needs.\n\nIf you run an SEO agency or have an SEO team, you’ll probably need to look at the Standard plan and above.\n\nI have the Ahrefs Advanced plan because I take advantage of Ahrefs features every week.\n\n> **I recommend taking the [Ahrefs trial](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") to see which plan is best for you.**\n#### Semrush\nSemrush is *slightly* more expensive than Ahrefs.\n\nSemrush pricing starts at \\$139.95 per month for the Pro plan and goes up to \\$499.95 per month for the Business plan.\n\n![semrush pricing](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/semrush-pricing.png)\n\nYou can get a custom enterprise plan if you want it. Semrush will put it together based on your needs.\n\nThe Semrush Pro plan for \\$139.95 per month will give you access to most Semrush features. You won’t get any of their content marketing features and historical data index.\n\nLike Ahrefs, the Pro plan will suit most business owners and SEO freelancers.\n\nAgencies and larger companies will likely need to upgrade to the bigger plans.\n\n> **My blog readers get an [exclusive 14-day free trial](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\"), so you can see which Semrush features you need before choosing a plan.**\n#### Winner: Which Tool Is The Best Overall Value?\n**Ahrefs offers the best value overall.**\n\n![Ahrefs vs Semrush: Pricing](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2022\/05\/Ahrefs-vs-Semrush-Graphic-8-Pricing-Value-For-Money.jpg)\n\nIt’s 20% cheaper than Semrush and you get access to all the tools you need.\n\nEven as you upgrade to higher plans, Ahrefs offers [better value for money](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\"), offering better features overall.\n\n[![download the on page seo checklist](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta3-seo-checklist.jpg)](https:\/\/load.searchlogistics.com\/c\/wnig7cbedwexyepxxjpv\/)\n\n## Ahrefs vs Semrush: And The Winner Is…\n[**Ahrefs**](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\").\n\nI can confidently say that [Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") is better than Semrush. But not by a huge margin.\n\nHere are the results of each round for Ahrefs vs Semrush:\n\n|   |   |   |\n|---|---|---|\n|   | **[Ahrefs](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\")** | **[Semrush](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRush\")** |\n| **Keyword Research** | ✅ |   |\n| **Domain Analysis** |   | ✅ |\n| **Backlink Analysis** | ✅ |   |\n| **Technical SEO Audit** |   | ✅ |\n| **Rank Tracking** |   | ✅ |\n| **User Interface** | ✅ |   |\n| **Customer Service** | Draw | Draw |\n| **Pricing & Value For Money** | ✅ |   |\n\nAside from taking the most rounds, after using both tools for many years, Ahrefs is the tool I constantly come back to.\n\nThe Backlink analysis features and keyword research tool make Ahrefs a clear winner.\n\nTheir web crawler is also more active than Semrush, which means their data should be more accurate.\n\nThe Ahrefs user interface does make a big difference and my SEO team at [Search Logistics](https:\/\/www.searchlogistics.com\/) prefers using Ahrefs when they are executing campaigns for clients.\n\n[![increase your search traffic in 28 days](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta3-28-day-seo.jpg)](https:\/\/load.searchlogistics.com\/c\/ta7mckv55iop9qygeh24\/)\n\n## Wrapping It Up\nThere you have it\\!\n\nThat was a long review with some interesting results.\n\nIf you have made it this far, I want to thank you for sticking around. I am sure you have a much better idea of the differences between Ahrefs vs Semrush.\n\nHopefully, you have been able to work out which tool will suit you better.\n\n[![We have publish tons of SEO case studies](https:\/\/www.searchlogistics.com\/wp-content\/uploads\/2024\/07\/cta1-seo-case-studies-2.jpg)](https:\/\/www.searchlogistics.com\/case-studies\/)\n\nNow I want to hear from you…\n\nWhich tool do you like best?\n\n**Use the [Ahrefs Trial](https:\/\/www.searchlogistics.com\/get\/ahrefs\/ \"Ahrefs\") and the [Semrush Trial](https:\/\/www.searchlogistics.com\/get\/semrushtrial\/ \"SEMRushTrial\") to give them both a go.**\n\n**Then come back and let me know in the comments which tool you preferred overall.**","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

18 hours ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	0 months ago
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/
Last Crawled	2026-04-10 14:32:24 (18 hours ago)
First Indexed	2023-04-05 17:35:15 (3 years ago)
HTTP Status Code	200
Meta Title	Ahrefs Vs Semrush: Which SEO Tool Is The Best?
Meta Description	I will give you a detailed comparison of Ahrefs vs Semrush and answer the question every SEO has asked: which tool is the best?
Meta Canonical	null
Boilerpipe Text	Ahrefs vs Semrush : A showdown between two SEO titans. Ahrefs and Semrush have been at the top of the SEO industry for years. They have continued to improve their features and develop very loyal followings. I’ve personally been using both of them for over 8+ years. But for most people… You only want to use one of these SEO tools . So which one should you choose? In this blog post, I will compare Ahrefs and Semrush’s best features and answer the famous question… “Which tool is best overall?” So, let’s get started! What Will I Learn? Ahrefs vs Semrush: Introducing The Competitors Ahrefs Semrush Ahrefs vs Semrush: Pros & Cons Ahrefs Pros & Cons 📋 Ahrefs Pros: What I Think You’ll Like 📋 Ahrefs Cons: What I Think You’ll Dislike Semrush Pros & Cons 📋 Semrush Pros: What I Think You’ll Like 📋 Semrush Cons: What I Think You’ll Dislike Ahrefs vs Semrush: The Ultimate Comparison Round 1 – Keyword Research Features Round 2 – Domain Analysis Round 3 – Backlink Analysis Round 4 – Technical SEO Audit Round 5 – Rank Tracking Round 6 – Interface & Ease Of Use Round 7 – Custom Service & Support Round 8 – Pricing And Best Value For Money Ahrefs vs Semrush: And The Winner Is… Wrapping It Up Ahrefs vs Semrush: Introducing The Competitors Ahrefs and Semrush both have some great SEO features worth taking advantage of. Here’s a quick introduction if you don’t know much about both tools . Ahrefs In the blue corner, we have Ahrefs . Ahrefs was founded in 2010 as a website explorer tool. Since then it has grown into a fully-fledged all-in-one SEO tool . Packed inside the easy-to-use interface are a ton of powerful SEO features. You get everything you need to execute high-quality SEO campaigns without the complexity of most SEO tools. Ahrefs’ top features include: Detailed SEO Dashboard – High-level view of your SEO campaigns with the most important metrics. Site Explorer – Powerful competitor research tool. Keywords Explorer – Keyword research tools that help you find quality keywords fast. Site Audit – Complete technical and on-page SEO website auditor. Rank Tracker – Track all your target keyword rankings in different search engines. Content Explorer – Research new content ideas and find link-building opportunities. Ahrefs has a great suite of tools to execute any SEO campaign in any niche. Don’t forget to read my full Ahrefs Review to see all of the powerful features you can take advantage of. Access to Ahrefs best features for FREE with Ahrefs Webmaster tools . Semrush In the red corner, we have Semrush . Semrush is an all-in-one SEO and marketing tool. It has changed a lot over the years, starting off as just a Firefox SEO extension called SEO digger in 2008. It was then renamed SEOQuake and finally developed into a complete SEO tool where it was again renamed Semrush. Semrush is an incredibly powerful market research tool with data on just about anything you need. While the bread and butter of Semrush is SEO, it has content marketing, PPC advertising and social media features as well. Semrush’s top SEO features include: Keyword Magic tool – Powerful keyword research tool that finds thousands of keyword combinations for your SEO campaigns. Site Audit – Get a comprehensive analysis of your website and actionable steps to fix any issues. Position Rank Tracker – Track your site (or competitor’s) keyword rankings in Google. Backlink Analysis – Monitor your backlink profile and find link-building opportunities. Competitor SEO Analysis – Uncover your competitor’s SEO strategies with everything you need to run a complete competitor analysis. As you can see, Semrush also has a powerful suite of SEO tools to effectively execute SEO campaigns. Check out my Semrush review to learn everything you can do with Semrush. Want to see how Semrush stands against other top SEO tools? You should take a look at these posts: SEO Powersuite vs Semrush Semrush vs Moz Ahrefs vs Semrush: Pros & Cons To make it easier for you to decide which tool is best for you, here are the pros and cons of both tools. I recommend reading through them and looking for anything that jumps out. When choosing a platform for SEO, I’ve often found that there are core features or tools that I just can’t live without. That makes it much easier to decide between them. What’s right for someone else might be wrong for you, and that’s okay. The goal is to ultimately choose the platform that will help you execute your SEO campaigns the most effectively. Ahrefs Pros & Cons Let’s start with Ahrefs: PROS CONS ✅ Best backlink analysis tool in the industry ❌ Only weekly ranking updates ✅ Intuitive user interface ❌ Lacks quality PPC data ✅ Starting plan is more affordable ❌ Technical SEO audit features aren’t as solid ✅ Active web crawler and fresh data ❌ Heavily focused on organic SEO ✅ Powerful keyword research features ✅ Comprehensive domain analysis tool ✅ Excellent content explorer features 📋 Ahrefs Pros: What I Think You’ll Like Unmatched Backlink Analysis – As you can imagine, I’ve done a lot of link building and backlink profile audits in my time. Ahrefs has the best backlink analysis tool available. There is no other tool I’ve used that comes close, or I trust as much. Clear, User-Friendly Interface – When a tool offers as many features as Ahrefs or Semrush, the user interface matters a lot. And this is another area where Ahrefs really excels. They have a wealth of features, but the main ones you’ll use daily are exactly where you’d expect them to be. It’s an intuitive platform that even beginners can pick up quickly. Better Pricing – Ahrefs starts at $129/month, which isn’t cheap, but it’s slightly lower than Semrush’s entry-level plan. The good news is that the Ahrefs entry plan (Lite) will have all the features that most SEOs and website owners will need. Active Web Crawler – Ahrefsbot is Ahrefs’ web crawler. It is the third most active web crawler on the planet, behind Googlebot and Bingbot . This matters because an active web crawler means fresh and accurate data for you to use. Great Keyword Research Tool – I love Ahrefs’ keyword research features because the data is comprehensive, and it makes finding quality long-tail keywords easier. It also has unique metrics like clicks per search, mobile vs. desktop and traffic potential for ranking number one. Comprehensive Domain Analysis – Type any competitor’s website into the domain analysis tool and get a complete overview of their SEO performance in seconds. The data is in-depth and organised so that you can get an overview quickly and then dive deep into a particular area of the site. Mine Trending Content – Ahrefs has a unique feature for higher-tier plans that helps you discover high-performing content in your niche. You can use this information as inspiration for your next piece of content or as a link building opportunity. It’s a very powerful tool! 📋 Ahrefs Cons: What I Think You’ll Dislike Weekly Rank Tracking Updates – This has to be one of Ahrefs’s biggest downsides. Your keyword rankings are only updated weekly, while Semrush offers daily updates automatically. This essentially means I end up using another rank-tracking tool, AccuRanker. Limited PPC Data – Ahrefs doesn’t offer a great deal of PPC (pay-per-click) data. The most information you will get is estimated cost-per-click and the ads that are displayed for a specific keyword. It’s basic at best and won’t work if you need quality PPC competitor research tools. Less Comprehensive Technical Audits – Ahrefs website auditing tool is good, but not great. It catches the major technical issues, but doesn’t go as deep as most people will want. If you are working or large client sites, you’ll like need another website auditor in your arsenal. Organic SEO Focus Only – The truth is that Ahrefs is all in on organic SEO. That means is offers very little in the way of other marketing channels. If you need a more comprehensive marketing platform, Semrush may be the better option for you. Semrush Pros & Cons Now for Semrush: PROS CONS ✅ Comprehensive all-one-marketing platform ❌ Steep learning curve ✅ Superior technical SEO audit features ❌ Higher entry-level plan ✅ Excellent automatic daily rank tracking ❌ Overwhelming amount of data and features ✅ High-quality data ❌ Link building features could be better ✅ Powerful PPC research features ✅ In-depth domain analysis tool ✅ Massive keyword database 📋 Semrush Pros: What I Think You’ll Like Complete Marketing Platform – Semrush has grown into an all-in-one marketing platform covering SEO, PPC, Social Media and more. That’s not to discount their SEO tool suite, but you really get a lot of competitor intelligence features that apply to lots of areas of digital marketing . In my opinion, there isn’t a tool that rivals Semrush as a marketing platform. Quality Technical SEO Audit Features – The site audit tool is incredibly thorough and identifies many issues other tools miss. I really like how it provides actionable insights, and Semrush has designed it to help you solve problems, not just find them. Superior Rank Tracking – Semrush offers automatic daily updates for ranking tracking. That means you can log in every day and monitor your SEO campaign. You can also get very granular when tracking rankings at the city and zip code level. PPC Competitor Research – If you run paid ads on Google, you will love Semrush. It gives you a wealth of data, including which keywords competitors are bidding on, their ad copy, estimated budget, cost-per-click and even which ad performs best. It’s very powerful. In-Depth Domain Analysis – The domain analysis tool provides you with a lot of data about your competitors. What I like is that you can really see how you stack up and where your site falls short. This is the kind of actionable information that helps you improve your own SEO. Massive Keyword Database – With a huge keyword database of over 26.2 billion keywords across 142 locations, Semrush is a force to be reckoned with. While I prefer Ahrefs for keyword research overall, there is no doubt that Semrush has the data you need to make good keyword decisions. 📋 Semrush Cons: What I Think You’ll Dislike Steeper Learning Curve – It will take longer to learn how to get the most out of Semrush. This is due in part to the sheer number of features inside the platform, but also to the design. It just takes longer to get to where you want to be and feels less intuitive than Ahrefs. Higher Starting Prices – Semrush starts at $139.95/month, which is slightly higher than Ahrefs. While this won’t be a big problem for most people, the extra $10 might make the difference. Information Overload – The amount of data and information that Semrush throws at you can be overwhelming. There are dozens of graphics, charts and data points on each report. While this might actually be a plus for data nerds like me, it does affect the usability of the platform and can make it harder to take action. Less Intuitive Link Building Tools – Semrush has a huge backlink database and some great link building features. But when it comes down to the important aspects of backlinks , it lacks the insights, data, filtering and user experience that Ahrefs offers. Ahrefs vs Semrush: The Ultimate Comparison On paper, both Ahrefs vs Semrush look similar. But you need to dive beneath the surface to really get a feature vs feature comparison. I have broken this comparison into 8x rounds: Keyword Research Features Domain Analysis Backlink Analysis Technical SEO Audit Rank Tracking Interface & Easy Of Use Customer Service & Support Pricing And Best Value For Money Let’s jump in! Round 1 – Keyword Research Features If you can’t find great keywords for your campaign… It’s doomed from the beginning. Good keyword research tools let you dig in deeper to find those hidden gems that aren’t obvious. Ahrefs Ahrefs’ primary keyword research tool is called Keyword Explorer. They have a huge keyword database with 28.7 billion keywords across 10 search engines in 217 locations. 2 billion of those keywords are for the US alone. That’s a lot of keyword data. Keyword Explorer works similarly to other keyword research tools. You type in your seed keywords and Ahrefs will provide you with data for that keyword- Keyword ranking difficulty Search volume CPC Trends You can also see a global breakdown of keyword search volumes by country. With Ahrefs you can research up to 10,000 keywords in one go. If you are handling an enterprise SEO campaign, Ahrefs has the power to do it. Need some more keywords for your campaign? Keywords Explorer takes the 10 most popular keywords related to your original seed keyword to generate thousands more keyword suggestions. It does this with 4 different methods- Terms match Also rank for Also talk about Questions This will give a huge list of potential keywords to search through. Now you’ve got a bunch of good keywords… How do you determine which ones are right for your campaign? This is where Ahrefs makes keyword research a breeze. Keyword Explorer uses advanced metrics and modelling to help you calculate a return when you rank for any keyword. Here’s how it does it- Clicks – Average number of clicks organic search results receive from this keyword. Clicks Per Search – Average number of search results a person clicks on after searching for the keyword. % of Clicks – The percentage of searches that end up clicking through to a website in the search results. % of Paid Clicks vs Organic Clicks – The percentage of clicks paid vs organic search results received. Return Rate – Unique metric that shows which keywords get repeat searches from the same person. While these metrics are based on modelling, you can use this data to make better keyword decisions to get the highest ROI possible every single time. Ahrefs also allows you to do keyword research for 10 different search engines including Google, Amazon , YouTube, Bing and more. Semrush Semrush keyword research tools are also very powerful. You’ll get access to their massive index of 26.2 billion keywords across 142 locations. This is bigger than Ahrefs, but the difference isn’t likely to significantly impact your keyword research overall. Like Ahrefs, you can’t start by using some seed keywords, or you can type in a competitor’s domain to see their keyword rankings. Semrush provides much of the same essential keyword metrics such as- Ranking difficulty Search volume CPC Trends But Semrush shines with the volume of data and information that they provide. You get TONS more in-depth keyword data on the main report and additional graphs to provide more insights. This is especially valuable if you are interested in PPC metrics. One of the cool metrics that Semrush does have is estimated traffic. This metric gives you an idea of how much traffic you are likely to get when ranking for a keyword. This helps you understand which keywords are worth targeting. What about keyword ideas? Semrush keyword ideas tool is called Keyword Magic. You get thousands of keyword ideas in seconds using- Containing Keywords Broad Match Phrase Match Exact Match Questions Related Keywords And more. This is similar to Ahrefs in the way that it works. Semrush also has tons of filters to process lots of keywords quickly to find the hidden gems that aren’t as obvious. One of the biggest benefits of using Semrush is SERP analysis. Semrush has done a great job at providing a wealth of information about the SERPs. You can… Track position movements for specific keywords See the visibility of each competitor Not only that but you can also see the title and meta description being featured by each website in the SERPs. Winner: Which Tool Is Best for SEO Keyword Research? The winner for Keyword Research goes to Ahrefs (only just). Ahrefs keyword research tool-suite is: Easy to use Helps you find valuable keywords quickly You can get the important metrics easily and dive deeper whenever you want. You also get an extensive keyword database across 10 search engines, not just Google. There’s no doubt that Semrush does provide more data overall. But it’s overwhelming and at times unnecessary – most people just won’t use half the features. The only significant benefit of Semrush is they include solid PPC data, which might benefit specific users. Truthfully both keyword research features are pretty similar. But Ahrefs data is more usable as they provide better metrics that helps determine whether a keyword is worth targeting. Doing keyword research on budget? Check out my list of free keyword research tools . Round 2 – Domain Analysis One of the great features that both tools offer is domain analysis. This simply means getting a general snapshot of how good any website is from an SEO perspective. Good domain analysis tools make it easy to research a competitor and quickly see the overall SEO performance. Ahrefs Ahrefs domain analysis tool is called Site Explorer. It gives you a high-level view of any website’s organic traffic and backlink profile. Within seconds you can see: Any website’s backlinks The number of referring domains The organic ranking keywords Ahrefs also estimates how much traffic a website is getting. These key metrics give you a quick overview of any website and how it’s performing organically. Want to measure the authority of a website? Ahrefs’ core authority metric is called “ Domain Rating ” (DR) and it’s one of the most popular authority metrics used by SEOs. Overall, DR measures the relative authority of a website based on its backlink profile and the ability of that website to rank in the SERPs. Want to see if a competitor’s search traffic is growing? The Organic Search tab in Site Explorer shows two important graphs: The 1st graph shows the organic traffic growth (or decline) over time. The 2nd graph shows how many organic keywords the site ranks for over time. This makes it easy to visualise any website’s organic performance. When reviewing any website… You need to check out the backlink profile. If your competitors are acquiring high-quality backlinks, it won’t be long before they are breathing down your neck in the SERPs. In the Backlink profile within Site Explorer, Ahrefs provides all the data you need to see any website’s backlink growth. There is a ton of information here. You can see- The number of referring domains The number of referring pages Domain rating growth over time New and lost referring domains New and lost backlinks And even the top-level domain distribution and the location of each backlink. Ahrefs has done a great job making all of this information accessible in an easy-to-use interface. They have even added a Paid search tab where you can see: If the website is running paid search ads What those ads look like Within minutes Ahrefs allows you to review any website and get a comprehensive overview of its SEO performance. Semrush Semrush has a comprehensive domain analysis tool. While the report might initially look overwhelming, it contains a ton of valuable information that you can leverage. Right at the top of the domain analysis report, you’ll see the websites: Authority Score Organic Search Traffic Paid Search Traffic Backlinks Semrush’s authority score metric is comparable to Ahrefs’ domain rating metric. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs. The organic overview in the Semrush Domain analysis tools has a lot of information. Like Ahrefs you can see organic traffic and organic keywords growth with visually appealing graphs. But Semrush has a couple of unique data points in the organic section of the domain analysis. Firstly you can see any website’s ranking keywords broken down by search intent : Informational Navigational Commercial Transactional This cool feature lets you see the keyword distribution to get an idea of what types of keywords they are targeting. Want to see how a website stacks up against key competitors? Semrush adds two widgets that feature the main organic competitors and a competitive positioning map. This gives you a good ‘at-a-glance’ indication of: How a site performs against key competitors The general size of each competitor in the SERPs Semrush has everything you would expect to find when it comes to the backlink overview. You can see the sites: Total backlinks Referring domains Nofollow vs Dofollow links Referring domains by location …And so much more! While this section doesn’t contain as much information as Ahrefs, it does a thorough job to get a good overview of the site’s backlink profile and strengths. Paid search is another place that Semrush shines in Domain Analysis. You’ll see- Top Paid Keywords Paid Position Distribution Main Paid Competitors Competitive Positioning Map Like Ahrefs you see a sample of text ads the site is running. The top paid keywords section tells you which keywords perform best in the campaign. You could potentially take these keywords and immediately apply them to your own campaign to start generating similar results. Overall, Semrush has a comprehensive domain analysis tool that provides in-depth and usable data for any site. Winner: Which Tool Offers The Most In-depth Analysis? Semrush narrowly takes home the win for domain analysis. It provides the most in-depth analysis while providing important data upfront. The one thing that Ahrefs does get over Semrush is the ease of use. You get a clear overview of any domain and the data is usable. There is no doubt that both tools have comprehensive domain analysis tools that will work well for any SEO campaign. Semrush just packs in more info and a couple of unique metrics to take the cake here. Round 3 – Backlink Analysis Backlink analysis is an interesting round for both SEO tools. Historically Ahrefs has always been the backlink king . But Semrush has invested a lot of money and resources into their backlink tool suite. Here is the backlink breakdown for Semrush vs Ahrefs. Backlink Database Size The size of a backlink database matters. Why? The more links you have indexed in your database, the more accurate your analysis and link building features will be. Backlink database size forms the foundation of link building and backlink tools. Ahrefs Ahrefs has long been the trophy holder of backlink databases. They boast the largest world’s largest index of live backlinks – second only to Google. Ahrefs has 24.9 trillion internal backlinks and 35 trillion external backlinks. That’s a massive database of links. How do they collect all that link data? Ahrefs has the second most active web crawler outperforming other search engines like Bing and Yandex . Every minute they crawl over 5 pages! This is what allows Ahrefs to keep such a fresh live backlink database. As a user, this is good news for you. You can be confident that their authority metrics such as: Domain Rating Ahrefs Rank …are good measurements of your website’s overall authority. Semrush Historically backlink analysis tools were the weakest point of Semrush. To say their backlink database was lacking was an understatement. But in 2019, they completely redid their link building and backlink tool suite and have improved significantly. Today, Semrush claims to have a backlink database of over 43 trillion backlinks . That’s a lot… You might be thinking – “that’s way more than Ahrefs” . That’s true, but… You have to realise there are two different types of backlink databases: Historical backlinks Live backlinks Historic indexes serve as records of the backlinks that have existed in the past but aren’t necessarily live today. Semrush doesn’t say whether their 43 trillion backlinks are live backlinks or just a historical record. Ahrefs only counts live backlinks in their backlink index numbers. But if we just take each tool by the numbers they publish, Semrush does have more. Both Ahrefs and Semrush allow you to enter any domain to view all of it’s backlinks. Ahrefs is great for analyzing backlinks but Semrush outperforms it in terms of backlink database size, reporting tools, auditing and building new links make SEMrush a better option. Backlink Tools Link building and backlink analysis are crucial for SEO. Backlink tools should help you find quality backlink opportunities and build links more efficiently. Ahrefs Ahrefs allows you to quickly see any website’s: Backlinks Referring domains Dofollow vs nofollow links This makes it really easy to compare websites quickly. Ahrefs has a nice backlink gap tool that allows you to see backlinks your core competitors have but you don’t. This is one of the easiest ways to see how you stack up against competitors quickly. The backlink tools inside Ahrefs allow you to: Compare any websites See where you need to improve What about link building? Ahrefs makes backlink research easier. In minutes, you can find thousands of potential link-building opportunities using any of the top link building strategies . One of my favourite backlink tools that Ahrefs has is web monitoring. Any time you get mentioned online, you get an email from Ahrefs and can reach out to secure the link. The Ahrefs intuitive interface makes link building efficient and effective. Semrush Semrush has been investing in its backlink tools. Research any website’s backlink profile to get all of the important backlink information. Semrush provides a ton of backlink filters so you can get specific on the types of links a website has. They even go as far to categorise each link by industry so you can see how you stack up against your competitors. This tool also lets you know what kinds of sites you should be trying to get more links from. But when it comes to turning that research into link building opportunities, Semrush isn’t as fluent… You’ll need to dig around more to find those quality links. One unique tool that Semrush does have is its outreach link building tool . You can find and reach out to prospects from within Semrush. While in theory this sounds good, the tool itself feels a little clunky. But it could be a nice feature to have! Backlink Auditing Backlink audits are an important feature. You need to protect your backlink profile and ensure that it remains strong to increase your domain authority. Ahrefs Backlink auditing is Ahrefs’ speciality. You get a comprehensive list of your entire backlink profile. Ahrefs referring domains and backlink graphs make it easy to quickly identify negative SEO attacks by showing spikes in your link acquisition rate. An important part of backlink auditing is identifying links from irrelevant top-level domains (TLD). Ahrefs has a tool suite that lets you see: Every backlink TLD The location of that link It’s easy to see spammy links from dodgy sites. You can check for spammy anchor text with the Ahrefs anchor test map tool. Lastly, Ahrefs uses “Domain Rating” (DR) to measure the overall authority of any backlink. This is a reliable metric you should be taking advantage of. You can identify websites with a low DR and remove them quickly. On top of that, Ahrefs allows you to create disavow reports with the tool to quickly get bad backlinks disavowed. Semrush Semrush has a similar suite of backlink auditing features to Ahrefs. It’s just not as comprehensive. You can get a complete list of your backlinks and see each link’s “Authority Score” (AS). Basically, Authority Score is Semrush’s version of Domain Rating. It’s easy to spot low AS backlinks that need to be removed. Semrush also provides a toxicity score for each link. The higher the number, the more damage this link could do to your SEO. This feature allows you to: Find toxic links Remove them from your site Like Ahrefs, Semrush allows you to see your backlink profile anchor text to identify spammy anchor text that needs to be removed. There’s no doubt that Semrush will allow you to perform comprehensive backlink audits on any website. Broken Link Building Why highlight broken link building specifically? It’s one of the best link building strategies that many people use. It’s also important that a backlink tool should be able to identify: Broken internal links Broken external links Ahrefs Straight off the bat, Ahrefs actually has a broken link building tool built into the platform. And it’s really powerful. Simply add your target websites to Ahrefs and click on the broken links tool. This shows you any web pages that have broken links. Now it’s just about finding a substitute and doing outreach. Easy, right? Semrush Semrush also finds broken links quickly, but it’s not as straightforward. You can add a competitor’s website to the backlink analytics tool. After gathering all of the website’s backlinks, you’ll need to tick the “Target URL” error box. This gives you a list of dead links to review and see if they are fit for broken link building. Winner: Which Tool Is Best For Analysing Backlinks? Ahrefs is still the king of backlinks and takes this round comfortably. Despite Semrush investing a lot into its backlink features, Ahrefs is far better for: Analysing backlinks Completing backlink audits Finding link building opportunities While Semrush claims to have the biggest backlink database, tons of independent tests show that Ahrefs can find more links most of the time – including my own. It’s the same result I had with Majestic when I tested their claims with Ahrefs vs Majestic . Ahrefs backlink analysis tools are better and far easier to use. They speed up backlink audits and link building – helping you be more efficient. It doesn’t get much better than that. Round 4 – Technical SEO Audit If your website has technical issues… It just won’t rank well. So now, let’s look at which tool is better at identifying technical SEO issues and turning them into opportunities. Ahrefs Ahrefs has recently upgraded its site audit tool. It’s quickly gone from relatively basic to quite advanced. From the get-go, Ahrefs will give you 3 core site audit metrics: Your health score UR ’s crawled URLs that have errors This gives you a quick look at where your website is at in terms of technical SEO health. Ahrefs provides you with a complete list of things you need to fix. This is broken down into three categories: Errors Warnings Notices It’s easy to prioritise which tasks you need to focus on first and get to work. You can click on any of the issues to reveal a complete list of affected URLs. What kinds of issues does Ahrefs detect? Ahrefs identifies all of the major technical issues including: Slow loading pages Broken links Canonicalisation Internal linking errors Redirects Metadata You can also get a good look at your site structure to ensure that it’s friendly for users and search engines. Ahrefs Site Audit is robust and will help any website identify and fix its SEO issues. Semrush Semrush is known for their site audit tool. It’s long been held as one of the best site audit tools available and they have continued to improve and update it. As soon as you run a site audit, Semrush will give you an overall health score and key metrics for each technical part of your website. This gives you way more information upfront and allows you to dive into certain aspects of your website immediately. Similarly to Ahrefs, Semrush breaks SEO issues into three categories: Errors Warnings Notices Semrush conveniently provides a “Top Issues” list so you can get to work fixing all of your important website issues first. Ahrefs does this too… But Semrush does it better. It’s easier to get on top of the most important problems quickly. One of the unique things I love about Semrush is their internal link distribution report. The report breaks down how your internal links are set up. Ideally, you want high authority pages linking to newer pages that need more authority. The internal link distribution report lets you know if your website’s authority is flowing in the right direction. These kinds of site audit features are what make Semrush so good. It goes above and beyond the standard auditing features. You get real suggestions that provide opportunities for you to improve your SEO – not just fix the problems. Check out my 4 step SEO audit case study to see how regular SEO audits can help your website grows. Winner: Which Tool Has The Best Technical SEO Site Audit Feature? Semrush is the winner of the technical SEO audit round. While both tools have similar features and do an excellent job identifying technical issues, Semrush makes the information more usable. Semrush’s site audit tool has a few more unique features that help you take your technical and on-page SEO to another level. Round 5 – Rank Tracking Staying on top of the progress of your campaign is essential. That’s why you need a solid rank tracking tool. Here are the results of Semrush vs Ahrefs in rank tracking. Ahrefs Ahrefs’ rank tracking tool is called Rank Tracker. It lets you monitor your keyword rankings on both desktop and mobile in 190 locations. Setting it up is super easy: Add your list of keywords Choose the countries Add your competitors Ahrefs will start tracking your ranking positions in each country for each keyword. To go with their position tracking features, Ahrefs have built-in a bunch of graphs and charts to help you visualise your results: Visibility graph Average position and estimated traffic Keyword position distribution This makes it really easy to see how your SEO campaign performs and whether your website is improving. What about featured snippets and rich results ? Ahrefs shows you if your URLs get featured results in the SERPs. You can also see if the top 10 ranking websites have any features in general. I love this feature because: It lets you see what featured results your website is getting vs your competitors. It tells you which keywords you can optimise to get more featured results. But one of the best things about Ahrefs’ Rank Tracker is competitor analysis. It’s one thing to keep an eye on your own website, but what about your competitors? You can monitor your top 10 competitors and see their- Ranking progress Search traffic SERP features It’s easy to keep your finger on the pulse of any keyword you target. Ahrefs shows you all of the data you need to make good decisions and monitor your entire campaign. But there’s one massive downside to Ahrefs Rank Tracker… Ahrefs only updates your rankings once per week. Yuck! While most ranking tracking tools update data daily, you’ll have to wait for an entire week to see your rankings progress. Note that it is possible to pay extra to get daily updates, but I consider daily tracking a standard feature. This is a huge drawback to using Ahrefs as your sole rank tracking tool. Semrush Semrush has 3 different tools for rank tracking. The goal is to give you more than just a standard rank tracker for your campaigns. Position tracking is a breeze with Semrush. Similarly to Ahrefs, you get the standard ranking tracking tools like: Keyword ranking positions Ranking distribution Ranking progress overtime Ranking URL Featured snippets But one of the unique features that Semrush has is competitor discovery. Semrush will identify similar domains competing for your target keywords. You can then: Monitor their organic traffic Track their performance The Competitor Map shows you to what extent each website competes for your keywords and traffic. The bigger the circle, the higher the level of competition. This is a great feature that allows you to grasp who your main competitors are and which websites are growing. But Semrush doesn’t stop there… You get many more features that allow you to deep dive into the SERPs. With Semrush, you can track the volatility of the SERPs over the last 30 days. This means you can see: How updates are affecting the search results as they happen. Emerging competitors who are ranking higher and higher. Semrush even goes as far as to give hints on why they think the search results are changing with messages in your dashboard. Most SEOs fear Google algorithm updates. With Semrush, updates become an opportunity to take advantage of: You can see what’s happening in (almost) real-time You can make adjustments before your competitors do It’s worth noting that Semrush allows for super targeted ranking tracking at city and even zip code levels. Ahrefs can do major cities but won’t let you go as far as zip code. Need to keep up with SERP data for Google ads? Semrush uncovers your competitor’s PPC strategy. You’ll be able to see important metrics like: What keywords they are bidding on Where they rank in the Google ads pack You’ll also be able to estimate how much traffic they get and how much it costs them each month. If you need to see PPC data for Google, Semrush has you covered! There is no doubt that Semrush has developed a complete rank tracking tool suite that helps you take advantage of the SERP data and improve your own campaign. It’s powerful and gives you all the information you need to make informed decisions. Winner: Which Tool Is Best For Rank Tracking? Semrush wins the rank tracking round easily. Semrush is a more robust rank tracker and has a ton more features to take advantage of. You’ll also get your keyword positions updated daily – even on the entry-level “pro” plan. Ahrefs Rank Tracker is solid and accurate. But it lacks advanced features and only updates rankings weekly, making this round an easy win for Semrush . Want to focus on mobile tracking? Check out the best mobile rank tracking tools. Round 6 – Interface & Ease Of Use All SEO campaigns are built around data. But when you are processing large amounts of data, you need a good user interface to make it manageable. Bad user interfaces make it harder to get the insights you need to continuously improve your campaign. Which tool is easier to use? Let’s find out. Ahrefs From the moment you log in, Ahrefs feels intuitive and easy to use. Even though there are tons of features built-in, you never feel overwhelmed. Ahrefs have developed an interface that is clean and simple to navigate. Dashboards and data are laid out logically and information is grouped together in a relevant way. Getting more done is faster with Ahrefs. Ahrefs have also done an excellent job at providing you with enough important data without too much. Want to dive deeper? When you are ready to look deeper into specific metrics you can do it. This creates a nice flow between accessing important information quickly while still having the ability to jump down the rabbit hole when needed. Semrush Semrush has also done a good job to make its user interface appealing and usable. But there is no doubt that Semrush takes a minute to adjust to. This is partly due to the amount of data available and also how the platform is designed. This isn’t to say that it’s terrible… But compared to Ahrefs, it’s just not as intuitive. From rank tracking to backlink analysis, every major tool doesn’t feel as slick. Even though I have been using Semrush for years, I still find myself getting lost at times. If you plan to use Semrush, you’ll have to spend a good chunk of time learning the platform before you can start to take advantage of it. Winner: Which Tool Is The Most User-Friendly? Ahrefs is definitely more user-friendly. All of their tools provide information that is digestible and easier to understand. They have done a great job at delivering powerful features that are easy to use. Ahrefs will help you complete SEO tasks quicker and with a lot less clicking around. Round 7 – Custom Service & Support Ever sat on the phone for ages waiting for a customer service representative? For premium SEO tools – That’s not an option. So, this is how customer support compares for Ahrefs vs Semrush. Ahrefs Ahrefs offers support by: Live chat Email Live chat is really responsive and you’ll almost always get a response within 3-5 minutes, which is…pretty impressive I must say. Ahrefs also has live support 24/5, so you can contact them anytime on weekdays. Ahrefs also has a huge amount of: Blog posts Tutorials Videos …to help you with all of their tools and to guide you through the SEO world in general. On topf of that, the Ahrefs customer support team is friendly and knowledgeable, so you can get issues sorted quickly. Semrush Semrush offers support by: Live chat Email Phone Semrush does operate 7 days a week but with limited hours. This can be tricky if you contact them in a different time zone, but it isn’t a big issue. When they are online Semrush replies within 3-5 minutes. Like Ahrefs, Semrush has many blog posts, tutorials and videos. You will be able to learn everything about Semrush from these, including learning SEO in general. Semrush has also created free SEO courses where you’ll learn the fundamentals of SEO using the Semrush tool suite. Winner: Which Tool Offers The Best Support? This round is a draw. Both tools offer great support that is efficient and helpful. There are several ways to get in contact and the hours of operation of customer service agents will suit the majority of people regardless of what tool you go with. Round 8 – Pricing And Best Value For Money Finally, we are at the last round. This is a big question that’s probably on your mind… “Which tool offers the best value for money?” Here’s the answer. Ahrefs Ahrefs pricing starts at $99 per month for the Lite plan and goes up to $11,990 per month for the Enterprise plan. For $99, you’ll get access to all of the main features like backlink analysis, domain analysis, keyword research etc… But you don’t get Ahrefs unique Content Explorer tool or their historical index. For most website owners and even SEO freelancers, you’ll find that the lite plan will probably suit your needs. If you run an SEO agency or have an SEO team, you’ll probably need to look at the Standard plan and above. I have the Ahrefs Advanced plan because I take advantage of Ahrefs features every week. I recommend taking the Ahrefs trial to see which plan is best for you. Semrush Semrush is slightly more expensive than Ahrefs. Semrush pricing starts at $139.95 per month for the Pro plan and goes up to $499.95 per month for the Business plan. You can get a custom enterprise plan if you want it. Semrush will put it together based on your needs. The Semrush Pro plan for $139.95 per month will give you access to most Semrush features. You won’t get any of their content marketing features and historical data index. Like Ahrefs, the Pro plan will suit most business owners and SEO freelancers. Agencies and larger companies will likely need to upgrade to the bigger plans. My blog readers get an exclusive 14-day free trial , so you can see which Semrush features you need before choosing a plan. Winner: Which Tool Is The Best Overall Value? Ahrefs offers the best value overall. It’s 20% cheaper than Semrush and you get access to all the tools you need. Even as you upgrade to higher plans, Ahrefs offers better value for money , offering better features overall. Ahrefs vs Semrush: And The Winner Is… Ahrefs . I can confidently say that Ahrefs is better than Semrush. But not by a huge margin. Here are the results of each round for Ahrefs vs Semrush: Ahrefs Semrush Keyword Research ✅ Domain Analysis ✅ Backlink Analysis ✅ Technical SEO Audit ✅ Rank Tracking ✅ User Interface ✅ Customer Service Draw Draw Pricing & Value For Money ✅ Aside from taking the most rounds, after using both tools for many years, Ahrefs is the tool I constantly come back to. The Backlink analysis features and keyword research tool make Ahrefs a clear winner. Their web crawler is also more active than Semrush, which means their data should be more accurate. The Ahrefs user interface does make a big difference and my SEO team at Search Logistics prefers using Ahrefs when they are executing campaigns for clients. Wrapping It Up There you have it! That was a long review with some interesting results. If you have made it this far, I want to thank you for sticking around. I am sure you have a much better idea of the differences between Ahrefs vs Semrush. Hopefully, you have been able to work out which tool will suit you better. Now I want to hear from you… Which tool do you like best? Use the Ahrefs Trial and the Semrush Trial to give them both a go. Then come back and let me know in the comments which tool you preferred overall.
Markdown	[![search logistics](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20295%2076'%3E%3C/svg%3E)![search logistics](https://www.searchlogistics.com/wp-content/uploads/2023/03/logo.png)](https://www.searchlogistics.com/) [![mobile logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20249%2063'%3E%3C/svg%3E)![mobile logo](https://www.searchlogistics.com/wp-content/themes/hello-elementor/assets/images/logoa.png)](https://www.searchlogistics.com/) - [Home](https://www.searchlogistics.com/) - [LEARN SEO](https://www.searchlogistics.com/learn/) - [What We Do](https://www.searchlogistics.com/services/) - [Case Studies](https://www.searchlogistics.com/case-studies/) - [About Us](https://www.searchlogistics.com/about/) - [Testimonials](https://www.searchlogistics.com/testimonials/) - [Latest Content](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#menutab1) - [SEO Case Studies](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#menutab2) - [Keyword Research](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#menutab3) - [Content Creation](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#menutab4) - [On Page SEO](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#menutab5) - [Link Building](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#menutab6) - [Penalties & Updates](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#menutab7) - [General SEO](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#menutab8) - [SEO Tools & Reviews](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#menutab9) - [Latest Content](https://www.searchlogistics.com/learn/) - [SEO Case Studies](https://www.searchlogistics.com/case-studies/) - [Keyword Research](https://www.searchlogistics.com/learn/seo/keywords/) - [Content Creation](https://www.searchlogistics.com/learn/seo/on-page/) - [On Page SEO](https://www.searchlogistics.com/learn/seo/on-page/) - [Link Building](https://www.searchlogistics.com/learn/seo/link-building/) - [Penalties & Updates](https://www.searchlogistics.com/learn/seo/algorithm/) - [General SEO](https://www.searchlogistics.com/learn/seo/) - [SEO Tools & Reviews](https://www.searchlogistics.com/learn/reviews/) [![Free Google AI Quality Rater Tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20390%20559'%3E%3C/svg%3E)![Free Google AI Quality Rater Tool](https://www.searchlogistics.com/wp-content/uploads/2025/02/menupic1a-claude-cta.png)](https://load.searchlogistics.com/c/rdnrw5qwfzv3esnhgyah/) [![Download the link building checklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20390%20559'%3E%3C/svg%3E)![Download the link building checklist](https://www.searchlogistics.com/wp-content/uploads/2022/11/menupic2a.png)](https://load.searchlogistics.com/c/y6dok7nvsx6ozk6yd3vw/) [![backlink blacklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20390%20559'%3E%3C/svg%3E)![backlink blacklist](https://www.searchlogistics.com/wp-content/uploads/2023/04/menupic3ae.png)](https://linksthatrank.com/backlink-blacklist/) [![Free Google AI Quality Rater Tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20390%20559'%3E%3C/svg%3E)![Free Google AI Quality Rater Tool](https://www.searchlogistics.com/wp-content/uploads/2025/02/menupic1a-claude-cta.png)](https://load.searchlogistics.com/c/rdnrw5qwfzv3esnhgyah/) [![Download the link building checklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20390%20559'%3E%3C/svg%3E)![Download the link building checklist](https://www.searchlogistics.com/wp-content/uploads/2022/11/menupic2a.png)](https://load.searchlogistics.com/c/y6dok7nvsx6ozk6yd3vw/) [![backlink blacklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20390%20559'%3E%3C/svg%3E)![backlink blacklist](https://www.searchlogistics.com/wp-content/uploads/2023/04/menupic3ae.png)](https://linksthatrank.com/backlink-blacklist/) Latest Content [![You Have These 6 SEO Problems (And How To Fix Them)](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![You Have These 6 SEO Problems (And How To Fix Them)](https://www.searchlogistics.com/wp-content/uploads/2025/12/6-problems.jpg)](https://www.searchlogistics.com/learn/seo/on-page/6-problems/) [You Have These 6 SEO Problems (And How To Fix Them)](https://www.searchlogistics.com/learn/seo/on-page/6-problems/) [![How To Build Linkable Assets With AI In 2026](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Build Linkable Assets With AI In 2026](https://www.searchlogistics.com/wp-content/uploads/2026/01/link-assets.jpg)](https://www.searchlogistics.com/learn/seo/link-building/linkable-assets/) [How To Build Linkable Assets With AI In 2026](https://www.searchlogistics.com/learn/seo/link-building/linkable-assets/) [![How To Steal AI Overview Rankings](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Steal AI Overview Rankings](https://www.searchlogistics.com/wp-content/uploads/2025/06/menu-steal-ai-overview.jpg)](https://www.searchlogistics.com/learn/seo/steal-ai-overview-rankings/) [How To Steal AI Overview Rankings](https://www.searchlogistics.com/learn/seo/steal-ai-overview-rankings/) [![FREE SEO TOOL: The AI Google Search Quality Rater](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![FREE SEO TOOL: The AI Google Search Quality Rater](https://www.searchlogistics.com/wp-content/uploads/2025/02/google-quality-rater-tool-menu.jpg)](https://www.searchlogistics.com/learn/tools/ai-google-quality-rater-tool/) [FREE SEO TOOL: The AI Google Search Quality Rater](https://www.searchlogistics.com/learn/tools/ai-google-quality-rater-tool/) [![How To Build Brand Signals That Rank In Google AND Get Recommended By AI](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Build Brand Signals That Rank In Google AND Get Recommended By AI](https://www.searchlogistics.com/wp-content/uploads/2026/01/brand-signals-thumb.jpg)](https://www.searchlogistics.com/learn/seo/link-building/brand-signals-google-ai/) [How To Build Brand Signals That Rank In Google & AI Search](https://www.searchlogistics.com/learn/seo/link-building/brand-signals-google-ai/) [![22 Things We Have Learned From The Google Search Leak](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![22 Things We Have Learned From The Google Search Leak](https://www.searchlogistics.com/wp-content/uploads/2024/08/leak-learnings-menu.jpg)](https://www.searchlogistics.com/learn/seo/algorithm/google-search-leak/) [22 Things Learned From The Google Search Leak](https://www.searchlogistics.com/learn/seo/algorithm/google-search-leak/) [View All Posts](https://www.searchlogistics.com/learn/) - [![Download the Google Leak Link Building Checklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20351%20556'%3E%3C/svg%3E)![Download the Google Leak Link Building Checklist](https://www.searchlogistics.com/wp-content/uploads/2024/08/cta-nav-link-leak-checklist.jpg)](https://load.searchlogistics.com/c/pphg4phtjjjzicmlhbzo/) SEO Case Studies [![ai seo case study results](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![ai seo case study results](https://www.searchlogistics.com/wp-content/uploads/2026/02/ai-seo-case-study-small.jpg)](https://www.searchlogistics.com/case-studies/ai-seo-3-step-traffic-growth/) [AI SEO Case Study: 700% Growth](https://www.searchlogistics.com/case-studies/ai-seo-3-step-traffic-growth/) [![AI Generated Content Will Get You Penalised](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![AI Generated Content Will Get You Penalised](https://www.searchlogistics.com/wp-content/uploads/2025/03/menu-ai-content-detection-test.png)](https://www.searchlogistics.com/learn/tools/ai-content-detection-case-study/) [AI Generated Content Will Get You Penalised](https://www.searchlogistics.com/learn/tools/ai-content-detection-case-study/) [![Growing Revenue \$17,122 To \$92,119 Per Month](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Growing Revenue \$17,122 To \$92,119 Per Month](https://www.searchlogistics.com/wp-content/uploads/2023/04/case-study-5x-revenue-menu.jpg)](https://www.searchlogistics.com/case-studies/5x-revenue/) [Growing Revenue \$17,122 To \$92,119 Per Month](https://www.searchlogistics.com/case-studies/5x-revenue/) [![\+73% Search Traffic With These 6 Fixes](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![\+73% Search Traffic With These 6 Fixes](https://www.searchlogistics.com/wp-content/uploads/2023/04/case-study-6-ways-to-increase-your-search-traffic-menu.jpg)](https://www.searchlogistics.com/case-studies/6-technical-seo-fixes/) [\+73% Search Traffic With These 6 Fixes](https://www.searchlogistics.com/case-studies/6-technical-seo-fixes/) [![Ecommerce SEO Case Study: 3x Revenue In 90 Days](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Ecommerce SEO Case Study: 3x Revenue In 90 Days](https://www.searchlogistics.com/wp-content/uploads/2023/04/case-study-3x-revenue-in-90-days-menu.jpg)](https://www.searchlogistics.com/case-studies/3x-revenue-in-90-days/) [Ecommerce SEO Case Study: 3x Revenue In 90 Days](https://www.searchlogistics.com/case-studies/3x-revenue-in-90-days/) [![How To 14x Search Traffic In 8x months](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To 14x Search Traffic In 8x months](https://www.searchlogistics.com/wp-content/uploads/2023/04/case-study-how-to-14x-search-traffic-in-8-month-menu.jpg)](https://www.searchlogistics.com/case-studies/14x-search-traffic/) [How To 14x Search Traffic In 8x months](https://www.searchlogistics.com/case-studies/14x-search-traffic/) [View All Posts](https://www.searchlogistics.com/case-studies/) - [![Get The 28 Day SEO Hardcover Book on Amazon](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20351%20556'%3E%3C/svg%3E)![Get The 28 Day SEO Hardcover Book on Amazon](https://www.searchlogistics.com/wp-content/uploads/2023/11/menupic1-28db.png)](https://geni.us/28dayseochallenge) Keyword Research [![Download My Intelligent Keyword Research Template Now](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Download My Intelligent Keyword Research Template Now](https://www.searchlogistics.com/wp-content/uploads/2023/04/keyword-research-template-menu.jpg)](https://www.searchlogistics.com/learn/seo/keywords/keyword-research-template/) [Download My Intelligent Keyword Research Template Now](https://www.searchlogistics.com/learn/seo/keywords/keyword-research-template/) [![These 7x Types Of Keywords Will Increase Your Search Traffic](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![These 7x Types Of Keywords Will Increase Your Search Traffic](https://www.searchlogistics.com/wp-content/uploads/2023/04/types-of-keywords-menu.jpg)](https://www.searchlogistics.com/learn/seo/keywords/types/) [These 7x Types Of Keywords Will Increase Your Search Traffic](https://www.searchlogistics.com/learn/seo/keywords/types/) [![How To Use Buyer Keywords To Boost Your Sales](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Use Buyer Keywords To Boost Your Sales](https://www.searchlogistics.com/wp-content/uploads/2023/04/buyer-keywords-menu.jpg)](https://www.searchlogistics.com/learn/seo/keywords/buyer-keywords/) [How To Use Buyer Keywords To Boost Your Sales](https://www.searchlogistics.com/learn/seo/keywords/buyer-keywords/) [![Keyword Research: The What, Why & How](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Keyword Research: The What, Why & How](https://www.searchlogistics.com/wp-content/uploads/2023/04/keyword-research-menu.jpg)](https://www.searchlogistics.com/learn/seo/keywords/research/) [Keyword Research: The What, Why & How](https://www.searchlogistics.com/learn/seo/keywords/research/) [![The Best Keyword Research Tools (And How To Use Them)](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![The Best Keyword Research Tools (And How To Use Them)](https://www.searchlogistics.com/wp-content/uploads/2023/04/best-keyword-research-tools-menu.jpg)](https://www.searchlogistics.com/learn/seo/keywords/keyword-research-tools/) [The Best Keyword Research Tools (And How To Use Them)](https://www.searchlogistics.com/learn/seo/keywords/keyword-research-tools/) [![Google Keyword Planner: How To Use It The Right Way](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Google Keyword Planner: How To Use It The Right Way](https://www.searchlogistics.com/wp-content/uploads/2023/04/google-keyword-planner-menub.jpg)](https://www.searchlogistics.com/learn/seo/keywords/google-keyword-planner/) [Google Keyword Planner: How To Use It The Right Way](https://www.searchlogistics.com/learn/seo/keywords/google-keyword-planner/) [View All Posts](https://www.searchlogistics.com/learn/seo/keywords/) - [![Steal your SEO strategy with this free download](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20351%20556'%3E%3C/svg%3E)![Steal your SEO strategy with this free download](https://www.searchlogistics.com/wp-content/uploads/2023/05/menupic1b.png)](https://load.searchlogistics.com/c/i7gktsslyygsshtinic3/) Content Creation [![FREE SEO TOOL: The AI Google Search Quality Rater](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![FREE SEO TOOL: The AI Google Search Quality Rater](https://www.searchlogistics.com/wp-content/uploads/2025/02/google-quality-rater-tool-menu.jpg)](https://www.searchlogistics.com/learn/tools/ai-google-quality-rater-tool/) [FREE SEO TOOL: The AI Google Search Quality Rater](https://www.searchlogistics.com/learn/tools/ai-google-quality-rater-tool/) [![AI Generated Content Will Get You Penalised](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![AI Generated Content Will Get You Penalised](https://www.searchlogistics.com/wp-content/uploads/2025/03/menu-ai-content-detection-test.png)](https://www.searchlogistics.com/learn/tools/ai-content-detection-case-study/) [AI Generated Content Will Get You Penalised](https://www.searchlogistics.com/learn/tools/ai-content-detection-case-study/) [![18 SEO Copywriting Hacks That Get Instant Results](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![18 SEO Copywriting Hacks That Get Instant Results](https://www.searchlogistics.com/wp-content/uploads/2023/04/seo-copywriting-menu.jpg)](https://www.searchlogistics.com/learn/seo/on-page/seo-copywriting/) [18 SEO Copywriting Hacks That Get Instant Results](https://www.searchlogistics.com/learn/seo/on-page/seo-copywriting/) [![How To Write Killer Website Content That Attracts People](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Write Killer Website Content That Attracts People](https://www.searchlogistics.com/wp-content/uploads/2023/04/website-content-menu.jpg)](https://www.searchlogistics.com/learn/seo/on-page/website-content/) [How To Write Killer Website Content That Attracts People](https://www.searchlogistics.com/learn/seo/on-page/website-content/) [![How To Increase Search Visibility With FAQ Schema](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Increase Search Visibility With FAQ Schema](https://www.searchlogistics.com/wp-content/uploads/2023/04/faq-schema-menu.jpg)](https://www.searchlogistics.com/learn/seo/on-page/faq-rich-snippets/) [How To Increase Search Visibility With FAQ Schema](https://www.searchlogistics.com/learn/seo/on-page/faq-rich-snippets/) [![How To Write A Listicle That Attracts Traffic & Backlinks](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Write A Listicle That Attracts Traffic & Backlinks](https://www.searchlogistics.com/wp-content/uploads/2023/04/listicle-menu.jpg)](https://www.searchlogistics.com/learn/seo/on-page/listicle/) [How To Write A Listicle That Attracts Traffic & Backlinks](https://www.searchlogistics.com/learn/seo/on-page/listicle/) [View All Posts](https://www.searchlogistics.com/learn/seo/on-page/) - [![Get The 28 Day SEO Hardcover Book on Amazon](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20351%20556'%3E%3C/svg%3E)![Get The 28 Day SEO Hardcover Book on Amazon](https://www.searchlogistics.com/wp-content/uploads/2023/11/menupic1-28db.png)](https://geni.us/28dayseochallenge) On Page SEO [![You Have These 6 SEO Problems (And How To Fix Them)](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![You Have These 6 SEO Problems (And How To Fix Them)](https://www.searchlogistics.com/wp-content/uploads/2025/12/6-problems.jpg)](https://www.searchlogistics.com/learn/seo/on-page/6-problems/) [You Have These 6 SEO Problems (And How To Fix Them)](https://www.searchlogistics.com/learn/seo/on-page/6-problems/) [![How To Optimise for Google’s AI Overviews](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Optimise for Google’s AI Overviews](https://www.searchlogistics.com/wp-content/uploads/2025/03/feature-google-ai-overviews-sm.jpg)](https://www.searchlogistics.com/learn/seo/how-to-optimise-ai-overviews/) [How To Optimise for Google’s AI Overviews](https://www.searchlogistics.com/learn/seo/how-to-optimise-ai-overviews/) [![The Ultimate On Page SEO Checklist To Increase Rankings](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![The Ultimate On Page SEO Checklist To Increase Rankings](https://www.searchlogistics.com/wp-content/uploads/2023/04/on-page-seo-checklist-menu.jpg)](https://www.searchlogistics.com/learn/seo/on-page/checklist/) [The Ultimate On Page SEO Checklist To Boost Rankings](https://www.searchlogistics.com/learn/seo/on-page/checklist/) [![The Hidden SEO Ranking Factor You’re Probably Deleting](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![The Hidden SEO Ranking Factor You’re Probably Deleting](https://www.searchlogistics.com/wp-content/uploads/2023/04/case-study-the-hidden-ranking-factor-menu.jpg)](https://www.searchlogistics.com/learn/seo/image-seo/) [The Hidden SEO Ranking Factor You’re Probably Deleting](https://www.searchlogistics.com/learn/seo/image-seo/) [![How To Increase Search Visibility With FAQ Schema](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Increase Search Visibility With FAQ Schema](https://www.searchlogistics.com/wp-content/uploads/2023/04/faq-schema-menu.jpg)](https://www.searchlogistics.com/learn/seo/on-page/faq-rich-snippets/) [How To Increase Search Visibility With FAQ Schema](https://www.searchlogistics.com/learn/seo/on-page/faq-rich-snippets/) [![6x Free Ways To Increase Website Speed (and search traffic!)](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![6x Free Ways To Increase Website Speed (and search traffic!)](https://www.searchlogistics.com/wp-content/uploads/2023/04/website-speed-menu.jpg)](https://www.searchlogistics.com/learn/seo/on-page/increase-website-speed/) [6x Free Ways To Increase Website Speed (and traffic!)](https://www.searchlogistics.com/learn/seo/on-page/increase-website-speed/) [View All Posts](https://www.searchlogistics.com/learn/seo/on-page/) - [![Download the Google Leak Link Building Checklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20351%20556'%3E%3C/svg%3E)![Download the Google Leak Link Building Checklist](https://www.searchlogistics.com/wp-content/uploads/2024/08/cta-nav-link-leak-checklist.jpg)](https://load.searchlogistics.com/c/pphg4phtjjjzicmlhbzo/) Link Building [![link building strategies](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![link building strategies](https://www.searchlogistics.com/wp-content/uploads/2026/01/lbs-small.jpg)](https://www.searchlogistics.com/learn/seo/link-building/strategies/) [19x Link Building Strategies For 2026](https://www.searchlogistics.com/learn/seo/link-building/strategies/) [![How To Build Linkable Assets With AI In 2026](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Build Linkable Assets With AI In 2026](https://www.searchlogistics.com/wp-content/uploads/2026/01/link-assets.jpg)](https://www.searchlogistics.com/learn/seo/link-building/linkable-assets/) [How To Build Linkable Assets With AI In 2026](https://www.searchlogistics.com/learn/seo/link-building/linkable-assets/) [![Link Building Services: What You REALLY Need To Know](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Link Building Services: What You REALLY Need To Know](https://www.searchlogistics.com/wp-content/uploads/2023/04/link-building-service-menu.jpg)](https://www.searchlogistics.com/learn/seo/link-building/link-building-services/) [Link Building Services: What You REALLY Need To Know](https://www.searchlogistics.com/learn/seo/link-building/link-building-services/) [![Backlink Analysis – The Easiest Ways To Build Links](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Backlink Analysis – The Easiest Ways To Build Links](https://www.searchlogistics.com/wp-content/uploads/2023/04/backlink-analysis-menu.jpg)](https://www.searchlogistics.com/learn/seo/link-building/backlink-analysis/) [Backlink Analysis – The Easiest Ways To Build Links](https://www.searchlogistics.com/learn/seo/link-building/backlink-analysis/) [![8x Ways To Build Powerful Edu Backlinks](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![8x Ways To Build Powerful Edu Backlinks](https://www.searchlogistics.com/wp-content/uploads/2023/04/edu-backlinks-menu.jpg)](https://www.searchlogistics.com/learn/seo/link-building/edu-backlinks/) [8x Ways To Build Powerful Edu Backlinks](https://www.searchlogistics.com/learn/seo/link-building/edu-backlinks/) [![Testimonial Link Building: Powerful Homepage Links](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Testimonial Link Building: Powerful Homepage Links](https://www.searchlogistics.com/wp-content/uploads/2023/04/testimonial-link-building-menu.jpg)](https://www.searchlogistics.com/learn/seo/link-building/testimonial-link-building/) [Testimonial Link Building: Powerful Homepage Links](https://www.searchlogistics.com/learn/seo/link-building/testimonial-link-building/) [View All Posts](https://www.searchlogistics.com/learn/seo/link-building/) - [![Download the free link building checklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20355%20272'%3E%3C/svg%3E)![Download the free link building checklist](https://www.searchlogistics.com/wp-content/uploads/2022/11/menupic2.png)](https://load.searchlogistics.com/c/y6dok7nvsx6ozk6yd3vw/) - [![the backlink blacklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20355%20272'%3E%3C/svg%3E)![the backlink blacklist](https://www.searchlogistics.com/wp-content/uploads/2023/04/menupic3e.png)](https://linksthatrank.com/backlink-blacklist/) Penalties & Updates [![7 Google Penalty Checker Tools](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![7 Google Penalty Checker Tools](https://www.searchlogistics.com/wp-content/uploads/2023/04/google-penalty-checker-menub.jpg)](https://www.searchlogistics.com/learn/tools/google-penalty-checker/) [7 Google Penalty Checker Tools](https://www.searchlogistics.com/learn/tools/google-penalty-checker/) [![The Step By Step Process To Recover From Any Penalty](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![The Step By Step Process To Recover From Any Penalty](https://www.searchlogistics.com/wp-content/uploads/2023/04/penalty-recover-process-menu.jpg)](https://www.searchlogistics.com/learn/seo/algorithm/google-penalty-recovery-process/) [The Step By Step Process To Recover From Any Penalty](https://www.searchlogistics.com/learn/seo/algorithm/google-penalty-recovery-process/) [![Google Page Experience Update Checklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Google Page Experience Update Checklist](https://www.searchlogistics.com/wp-content/uploads/2023/04/google-page-experience-update-menu.jpg)](https://www.searchlogistics.com/learn/seo/algorithm/google-page-experience-update/) [Google Page Experience Update Checklist](https://www.searchlogistics.com/learn/seo/algorithm/google-page-experience-update/) [![Drop In Search Traffic? Watch This Video Now\!](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Drop In Search Traffic? Watch This Video Now\!](https://www.searchlogistics.com/wp-content/uploads/2023/04/drop-in-search-engine-watch-this-video-menu.jpg)](https://www.searchlogistics.com/learn/seo/algorithm/drop-in-search-traffic/) [Drop In Search Traffic? Watch This Video Now\!](https://www.searchlogistics.com/learn/seo/algorithm/drop-in-search-traffic/) [![How To Get Out Of Google Sandbox As Quickly As Possible](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Get Out Of Google Sandbox As Quickly As Possible](https://www.searchlogistics.com/wp-content/uploads/2023/04/google-sandbox-menu.jpg)](https://www.searchlogistics.com/learn/seo/algorithm/google-sandbox/) [How To Get Out Of Google Sandbox As Quickly As Possible](https://www.searchlogistics.com/learn/seo/algorithm/google-sandbox/) [![How To Improve Your Core Web Vitals In 15 Minutes](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Improve Your Core Web Vitals In 15 Minutes](https://www.searchlogistics.com/wp-content/uploads/2023/04/how-to-improve-core-web-vitals-menu.jpg)](https://www.searchlogistics.com/learn/seo/algorithm/improve-core-web-vitals/) [How To Improve Your Core Web Vitals In 15 Minutes](https://www.searchlogistics.com/learn/seo/algorithm/improve-core-web-vitals/) [View All Posts](https://www.searchlogistics.com/learn/seo/algorithm/) - [![Steal your SEO strategy with this free download](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20351%20556'%3E%3C/svg%3E)![Steal your SEO strategy with this free download](https://www.searchlogistics.com/wp-content/uploads/2023/05/menupic1b.png)](https://load.searchlogistics.com/c/i7gktsslyygsshtinic3/) General SEO [![How To Exclude Words From Google Search Results](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![How To Exclude Words From Google Search Results](https://www.searchlogistics.com/wp-content/uploads/2023/04/how-to-exclude-words-from-google-search-menub.jpg)](https://www.searchlogistics.com/learn/seo/exclude-words-from-google-search/) [How To Exclude Words From Google Search Results](https://www.searchlogistics.com/learn/seo/exclude-words-from-google-search/) [![SEO Checklist: 45x Ways To Increase Your Search Traffic](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![SEO Checklist: 45x Ways To Increase Your Search Traffic](https://www.searchlogistics.com/wp-content/uploads/2023/04/seo-checklist-menu.jpg)](https://www.searchlogistics.com/learn/seo/seo-checklist/) [SEO Checklist: 45x Ways To Increase Your Search Traffic](https://www.searchlogistics.com/learn/seo/seo-checklist/) [![Testing The 12 Fastest WordPress Hosting Providers](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Testing The 12 Fastest WordPress Hosting Providers](https://www.searchlogistics.com/wp-content/uploads/2023/04/fastest-wordpress-hosting-menub.jpg)](https://www.searchlogistics.com/learn/blogging/fastest-wordpress-hosting/) [Testing The 12 Fastest WordPress Hosting Providers](https://www.searchlogistics.com/learn/blogging/fastest-wordpress-hosting/) [![Learn How To Find Powerful Expired Domains Step By Step](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Learn How To Find Powerful Expired Domains Step By Step](https://www.searchlogistics.com/wp-content/uploads/2023/04/expired-domains-menub.jpg)](https://www.searchlogistics.com/learn/seo/expired-domains/) [Learn How To Find Powerful Expired Domains Step By Step](https://www.searchlogistics.com/learn/seo/expired-domains/) [![The Fastest & Easiest Way To Get Wikipedia Backlinks](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![The Fastest & Easiest Way To Get Wikipedia Backlinks](https://www.searchlogistics.com/wp-content/uploads/2023/04/wikipedia-backlinks-menub.jpg)](https://www.searchlogistics.com/learn/seo/link-building/wikipedia/) [The Fastest & Easiest Way To Get Wikipedia Backlinks](https://www.searchlogistics.com/learn/seo/link-building/wikipedia/) [![The Ultimate Guide To Search Engine Submission](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![The Ultimate Guide To Search Engine Submission](https://www.searchlogistics.com/wp-content/uploads/2023/04/seo-submission-software-menub.jpg)](https://www.searchlogistics.com/learn/seo/search-engine-submission/) [The Ultimate Guide To Search Engine Submission](https://www.searchlogistics.com/learn/seo/search-engine-submission/) [View All Posts](https://www.searchlogistics.com/learn/seo/) - [![Download the Google Leak Link Building Checklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20351%20556'%3E%3C/svg%3E)![Download the Google Leak Link Building Checklist](https://www.searchlogistics.com/wp-content/uploads/2024/08/cta-nav-link-leak-checklist.jpg)](https://load.searchlogistics.com/c/pphg4phtjjjzicmlhbzo/) SEO Tools & Reviews [![SEMRush Review: How To Increase Search Traffic](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![SEMRush Review: How To Increase Search Traffic](https://www.searchlogistics.com/wp-content/uploads/2023/04/semrush-menu.jpg)](https://www.searchlogistics.com/learn/reviews/semrush/) [SEMRush Review: How To Increase Search Traffic](https://www.searchlogistics.com/learn/reviews/semrush/) [![Surfer SEO Review - How I Used It To Win The \#1 Position](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![Surfer SEO Review - How I Used It To Win The \#1 Position](https://www.searchlogistics.com/wp-content/uploads/2023/04/surfer-seo-review-menu.jpg)](https://www.searchlogistics.com/learn/reviews/surfer-seo/) [Surfer SEO Review - How I Used It To Win The \#1 Position](https://www.searchlogistics.com/learn/reviews/surfer-seo/) [![NitroPack Review & Case Study](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![NitroPack Review & Case Study](https://www.searchlogistics.com/wp-content/uploads/2023/04/nitropack-review-menu.jpg)](https://www.searchlogistics.com/learn/reviews/nitropack/) [NitroPack Review & Case Study](https://www.searchlogistics.com/learn/reviews/nitropack/) [![WPX Hosting Review – Faster Than You Might Think](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![WPX Hosting Review – Faster Than You Might Think](https://www.searchlogistics.com/wp-content/uploads/2023/04/wpx-hosting-review-menu.jpg)](https://www.searchlogistics.com/learn/reviews/wpx-hosting/) [WPX Hosting Review – Faster Than You Might Think](https://www.searchlogistics.com/learn/reviews/wpx-hosting/) [![My Kinsta Hosting Review & Case Study](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%2099'%3E%3C/svg%3E)![My Kinsta Hosting Review & Case Study](https://www.searchlogistics.com/wp-content/uploads/2023/04/kinsta-review-menub.jpg)](https://www.searchlogistics.com/learn/reviews/kinsta/) [My Kinsta Hosting Review & Case Study](https://www.searchlogistics.com/learn/reviews/kinsta/) [![guest posting services](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20165%20100'%3E%3C/svg%3E)![guest posting services](https://www.searchlogistics.com/wp-content/uploads/2023/12/guest-posting-services-menub.jpg)](https://www.searchlogistics.com/learn/seo/guest-posting-services/) [5 Guest Posting Services You Can Rely On](https://www.searchlogistics.com/learn/seo/guest-posting-services/) [View All Posts](https://www.searchlogistics.com/learn/reviews/) - [![Get The 28 Day SEO Hardcover Book on Amazon](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20351%20556'%3E%3C/svg%3E)![Get The 28 Day SEO Hardcover Book on Amazon](https://www.searchlogistics.com/wp-content/uploads/2023/11/menupic1-28db.png)](https://geni.us/28dayseochallenge) [Contact Us](https://www.searchlogistics.com/contact/) # Ahrefs vs Semrush: Which SEO Tool Is The Best? - [Matthew Woodward](https://www.searchlogistics.com/about/matthew-woodward/ "View Matthew Woodward's profile") - Updated on Nov 17, 2025 [Home](https://www.searchlogistics.com/) \> [Learn](https://www.searchlogistics.com/learn/) \> [Reviews](https://www.searchlogistics.com/learn/reviews/) \> Ahrefs vs Semrush What Will I Learn? - [Ahrefs vs Semrush: Introducing The Competitors](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_Introducing_The_Competitors "Ahrefs vs Semrush: Introducing The Competitors") - [Ahrefs](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs "Ahrefs") - [Semrush](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Semrush "Semrush") - [Ahrefs vs Semrush: Pros & Cons](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_Pros_Cons "Ahrefs vs Semrush: Pros & Cons") - [Ahrefs Pros & Cons](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_Pros_Cons "Ahrefs Pros & Cons") - [📋 Ahrefs Pros: What I Think You’ll Like](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Ahrefs_Pros_What_I_Think_Youll_Like "📋 Ahrefs Pros: What I Think You’ll Like") - [📋 Ahrefs Cons: What I Think You’ll Dislike](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Ahrefs_Cons_What_I_Think_Youll_Dislike "📋 Ahrefs Cons: What I Think You’ll Dislike") - [Semrush Pros & Cons](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Semrush_Pros_Cons "Semrush Pros & Cons") - [📋 Semrush Pros: What I Think You’ll Like](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Semrush_Pros_What_I_Think_Youll_Like "📋 Semrush Pros: What I Think You’ll Like") - [📋 Semrush Cons: What I Think You’ll Dislike](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Semrush_Cons_What_I_Think_Youll_Dislike "📋 Semrush Cons: What I Think You’ll Dislike") - [Ahrefs vs Semrush: The Ultimate Comparison](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_The_Ultimate_Comparison "Ahrefs vs Semrush: The Ultimate Comparison") - [Round 1 – Keyword Research Features](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_1_-_Keyword_Research_Features "Round 1 – Keyword Research Features") - [Round 2 – Domain Analysis](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_2_-_Domain_Analysis "Round 2 – Domain Analysis") - [Round 3 – Backlink Analysis](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_3_-_Backlink_Analysis "Round 3 – Backlink Analysis") - [Round 4 – Technical SEO Audit](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_4_-_Technical_SEO_Audit "Round 4 – Technical SEO Audit") - [Round 5 – Rank Tracking](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_5_-_Rank_Tracking "Round 5 – Rank Tracking") - [Round 6 – Interface & Ease Of Use](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_6_-_Interface_Ease_Of_Use "Round 6 – Interface & Ease Of Use") - [Round 7 – Custom Service & Support](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_7_-_Custom_Service_Support "Round 7 – Custom Service & Support") - [Round 8 – Pricing And Best Value For Money](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_8_-_Pricing_And_Best_Value_For_Money "Round 8 – Pricing And Best Value For Money") - [Ahrefs vs Semrush: And The Winner Is…](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_And_The_Winner_Is%E2%80%A6 "Ahrefs vs Semrush: And The Winner Is…") - [Wrapping It Up](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Wrapping_It_Up "Wrapping It Up") ![Matthew Woodward](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20140'%3E%3C/svg%3E) ![Matthew Woodward](https://www.searchlogistics.com/wp-content/uploads/2025/05/matt-sidebar.png) - [![YouTube](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2039%2039'%3E%3C/svg%3E)![YouTube](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-icon-youtube.png)Subscribe to my YouTube](https://www.youtube.com/@SearchLogisticsHQ) - [![Facebook](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2039%2039'%3E%3C/svg%3E)![Facebook](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-icon-facebook.png)Join My Facebook Group](https://www.facebook.com/SearchLogisticsHQ) - [![LinkedIn](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2039%2039'%3E%3C/svg%3E)![LinkedIn](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-icon-linkedin.png)Connect on Linkedin](https://www.linkedin.com/in/matthewwoodwarduk/) - [![Learn](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2047%2047'%3E%3C/svg%3E)![Learn](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-icon-learn.png)Free SEO Tutorials](https://www.searchlogistics.com/learn/) - [![Case Studies](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2047%2047'%3E%3C/svg%3E)![Case Studies](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-icon-case-study.png)SEO Case Studies](https://www.searchlogistics.com/case-studies/) - [![Links](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2047%2047'%3E%3C/svg%3E)![Links](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-icon-links.png)Links That Rank](https://linksthatrank.com/) [![Trustworthy Link Building](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20310%20450'%3E%3C/svg%3E)![Trustworthy Link Building](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-banner-1.png)](https://linksthatrank.com/) [![Blacklisted Backlinks](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20310%20450'%3E%3C/svg%3E)![Blacklisted Backlinks](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-banner-2.png)](https://linksthatrank.com/backlink-blacklist/) [![Rank Your Site](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20310%20450'%3E%3C/svg%3E)![Rank Your Site](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-banner-3.png)](https://www.searchlogistics.com/services/full-service-seo/) [![Quality Rater Tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20310%20450'%3E%3C/svg%3E)![Quality Rater Tool](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-banner-4.png)](https://load.searchlogistics.com/c/rdnrw5qwfzv3esnhgyah/) [![AI Overviews](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20310%20450'%3E%3C/svg%3E)![AI Overviews](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-banner-5.png)](https://load.searchlogistics.com/c/bvqcmvrcbvkaixbmyvfu/) [![Google Search Leak](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20310%20450'%3E%3C/svg%3E)![Google Search Leak](https://www.searchlogistics.com/wp-content/uploads/2025/05/sb-banner-6.png)](https://load.searchlogistics.com/c/cgipbhkmqe3cpb3ybwu4/) [Ahrefs](https://www.searchlogistics.com/learn/reviews/ahrefs/ "Ahrefs") vs [Semrush](https://www.searchlogistics.com/learn/reviews/semrush/ "Semrush"): A showdown between two [SEO](https://www.searchlogistics.com/learn/seo/ "SEO") titans. Ahrefs and Semrush have been at the top of the SEO industry for years. They have continued to improve their features and develop very loyal followings. I’ve personally been using both of them for over 8+ years. But for most people… You only want to use one of these [SEO tools](https://www.searchlogistics.com/learn/seo/tools/). So which one should you choose? In this blog post, I will compare Ahrefs and Semrush’s best features and answer the famous question… “Which tool is best overall?” So, let’s get started\! [![learn how to increase your search traffic in 28 days](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20300'%3E%3C/svg%3E)![learn how to increase your search traffic in 28 days](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta2-28-day-seo.jpg)](https://load.searchlogistics.com/c/ta7mckv55iop9qygeh24/) What Will I Learn? - [Ahrefs vs Semrush: Introducing The Competitors](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_Introducing_The_Competitors "Ahrefs vs Semrush: Introducing The Competitors") - [Ahrefs](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs "Ahrefs") - [Semrush](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Semrush "Semrush") - [Ahrefs vs Semrush: Pros & Cons](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_Pros_Cons "Ahrefs vs Semrush: Pros & Cons") - [Ahrefs Pros & Cons](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_Pros_Cons "Ahrefs Pros & Cons") - [📋 Ahrefs Pros: What I Think You’ll Like](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Ahrefs_Pros_What_I_Think_Youll_Like "📋 Ahrefs Pros: What I Think You’ll Like") - [📋 Ahrefs Cons: What I Think You’ll Dislike](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Ahrefs_Cons_What_I_Think_Youll_Dislike "📋 Ahrefs Cons: What I Think You’ll Dislike") - [Semrush Pros & Cons](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Semrush_Pros_Cons "Semrush Pros & Cons") - [📋 Semrush Pros: What I Think You’ll Like](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Semrush_Pros_What_I_Think_Youll_Like "📋 Semrush Pros: What I Think You’ll Like") - [📋 Semrush Cons: What I Think You’ll Dislike](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Semrush_Cons_What_I_Think_Youll_Dislike "📋 Semrush Cons: What I Think You’ll Dislike") - [Ahrefs vs Semrush: The Ultimate Comparison](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_The_Ultimate_Comparison "Ahrefs vs Semrush: The Ultimate Comparison") - [Round 1 – Keyword Research Features](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_1_-_Keyword_Research_Features "Round 1 – Keyword Research Features") - [Round 2 – Domain Analysis](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_2_-_Domain_Analysis "Round 2 – Domain Analysis") - [Round 3 – Backlink Analysis](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_3_-_Backlink_Analysis "Round 3 – Backlink Analysis") - [Round 4 – Technical SEO Audit](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_4_-_Technical_SEO_Audit "Round 4 – Technical SEO Audit") - [Round 5 – Rank Tracking](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_5_-_Rank_Tracking "Round 5 – Rank Tracking") - [Round 6 – Interface & Ease Of Use](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_6_-_Interface_Ease_Of_Use "Round 6 – Interface & Ease Of Use") - [Round 7 – Custom Service & Support](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_7_-_Custom_Service_Support "Round 7 – Custom Service & Support") - [Round 8 – Pricing And Best Value For Money](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_8_-_Pricing_And_Best_Value_For_Money "Round 8 – Pricing And Best Value For Money") - [Ahrefs vs Semrush: And The Winner Is…](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_And_The_Winner_Is%E2%80%A6 "Ahrefs vs Semrush: And The Winner Is…") - [Wrapping It Up](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Wrapping_It_Up "Wrapping It Up") ## Ahrefs vs Semrush: Introducing The Competitors Ahrefs and Semrush both have some great SEO features worth taking advantage of. Here’s a quick introduction if you don’t know much about both [tools](https://www.searchlogistics.com/learn/tools/ "tools"). ### Ahrefs In the blue corner, we have [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs"). Ahrefs was founded in 2010 as a website explorer tool. Since then it has grown into a fully-fledged all-in-one [SEO tool](https://www.searchlogistics.com/learn/seo/tools/ "SEO tool"). [![ahrefs homepage](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202812%201307'%3E%3C/svg%3E)![ahrefs homepage](https://www.searchlogistics.com/wp-content/uploads/2022/01/ahrefs-homepage.png)](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") Packed inside the easy-to-use interface are a ton of powerful SEO features. You get everything you need to execute high-quality SEO campaigns without the complexity of most SEO tools. Ahrefs’ top features include: - Detailed [SEO Dashboard](https://www.searchlogistics.com/learn/seo/reporting/seo-dashboards/ "SEO Dashboard") – High-level view of your SEO campaigns with the most important metrics. - Site Explorer – Powerful competitor research tool. - [Keywords](https://www.searchlogistics.com/learn/seo/keywords/ "Keywords") Explorer – [Keyword research tools](https://www.searchlogistics.com/learn/seo/keywords/keyword-research-tools/) that help you find quality keywords fast. - Site Audit – Complete technical and [on-page SEO](https://www.searchlogistics.com/learn/seo/on-page/) website auditor. - Rank Tracker – Track all your target keyword rankings in different search engines. - Content Explorer – Research new content ideas and find link-building opportunities. Ahrefs has a great suite of tools to execute any [SEO campaign](https://load.searchlogistics.com/c/ta7mckv55iop9qygeh24/ "SEO campaign") in any niche. > Don’t forget to read my full [Ahrefs Review](https://www.searchlogistics.com/learn/reviews/ahrefs/) to see all of the powerful features you can take advantage of. Access to Ahrefs best features for FREE with [Ahrefs Webmaster tools](https://www.searchlogistics.com/learn/reviews/ahrefs-webmaster-tools/). ### Semrush In the red corner, we have [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRush"). Semrush is an all-in-one SEO and marketing tool. [![semrush homepage](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202816%201540'%3E%3C/svg%3E)![semrush homepage](https://www.searchlogistics.com/wp-content/uploads/2022/06/semrush-homepage.png)](https://www.searchlogistics.com/get/semrushtrial/ "SEMRush") It has changed a lot over the years, starting off as just a Firefox SEO extension called SEO digger in 2008. It was then renamed SEOQuake and finally developed into a complete SEO tool where it was again renamed Semrush. Semrush is an incredibly powerful market research tool with data on just about anything you need. While the bread and butter of Semrush is SEO, it has content marketing, [PPC](https://www.searchlogistics.com/learn/seo/seo-vs-ppc/) advertising and social media features as well. Semrush’s top SEO features include: - Keyword Magic tool – Powerful [keyword research](https://www.searchlogistics.com/learn/seo/keywords/research/ "keyword research") tool that finds thousands of keyword combinations for your SEO campaigns. - Site Audit – Get a comprehensive analysis of your website and actionable steps to fix any issues. - Position Rank Tracker – Track your site (or competitor’s) keyword rankings in Google. - [Backlink Analysis](https://www.searchlogistics.com/learn/seo/link-building/backlink-analysis/) – Monitor your [backlink profile](https://www.searchlogistics.com/learn/seo/link-building/backlink-analysis/ "backlink profile") and find link-building opportunities. - Competitor SEO Analysis – Uncover your competitor’s [SEO strategies](https://www.searchlogistics.com/learn/seo/link-building/strategies/ "SEO strategies") with everything you need to run a complete competitor analysis. As you can see, Semrush also has a powerful suite of SEO tools to effectively execute SEO campaigns. > Check out my [Semrush review](https://www.searchlogistics.com/learn/reviews/semrush/) to [learn](https://www.searchlogistics.com/learn/ "learn") everything you can do with Semrush. Want to see how Semrush stands against other top SEO tools? You should take a look at these posts: - [SEO Powersuite vs Semrush](https://www.searchlogistics.com/learn/reviews/seo-powersuite-vs-semrush/) - [Semrush vs Moz](https://www.searchlogistics.com/learn/tools/semrush-vs-moz/) [![Check if you are using blacklisted backlinks](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20300'%3E%3C/svg%3E)![Check if you are using blacklisted backlinks](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta2-backlink-blacklist-penalty.jpg)](https://linksthatrank.com/backlink-blacklist/) ## Ahrefs vs Semrush: Pros & Cons To make it easier for you to decide which tool is best for you, here are the pros and cons of both tools. I recommend reading through them and looking for anything that jumps out. When choosing a platform for SEO, I’ve often found that there are core features or tools that I just can’t live without. That makes it much easier to decide between them. What’s right for someone else might be wrong for you, and that’s okay. The goal is to ultimately choose the platform that will help you execute your SEO campaigns the most effectively. ### Ahrefs Pros & Cons Let’s start with Ahrefs: \| PROS \| CONS \| \|---\|---\| \| ✅ Best backlink analysis tool in the industry \| ❌ Only weekly ranking updates \| \| ✅ Intuitive user interface \| ❌ Lacks quality [PPC](https://www.searchlogistics.com/learn/seo/seo-vs-ppc/ "PPC") data \| \| ✅ Starting plan is more affordable \| ❌ [Technical SEO audit](https://www.searchlogistics.com/learn/seo/on-page/seo-audit/ "Technical SEO audit") features aren’t as solid \| \| ✅ Active web crawler and fresh data \| ❌ Heavily focused on organic SEO \| \| ✅ Powerful keyword research features \| \| \| ✅ Comprehensive domain analysis tool \| \| \| ✅ Excellent content explorer features \| \| ### 📋 Ahrefs Pros: What I Think You’ll Like - Unmatched Backlink Analysis – As you can imagine, I’ve done a lot of [link building](https://www.searchlogistics.com/learn/seo/link-building/ "link building") and [backlink profile](https://www.searchlogistics.com/glossary/link-profile/ "backlink profile") audits in my time. Ahrefs has the best backlink analysis tool available. There is no other tool I’ve used that comes close, or I trust as much. - Clear, User-Friendly Interface – When a tool offers as many features as Ahrefs or Semrush, the user interface matters a lot. And this is another area where Ahrefs really excels. They have a wealth of features, but the main ones you’ll use daily are exactly where you’d expect them to be. It’s an intuitive platform that even beginners can pick up quickly. - Better Pricing – Ahrefs starts at \$129/month, which isn’t cheap, but it’s slightly lower than Semrush’s entry-level plan. The good news is that the Ahrefs entry plan (Lite) will have all the features that most SEOs and website owners will need. - Active Web Crawler – [Ahrefsbot](https://www.searchlogistics.com/learn/seo/ahrefsbot/ "Ahrefsbot") is Ahrefs’ web crawler. It is the third most active web crawler on the planet, behind [Googlebot](https://www.searchlogistics.com/learn/seo/googlebot/ "Googlebot") and [Bingbot](https://www.searchlogistics.com/learn/seo/bingbot/ "Bingbot"). This matters because an active web crawler means fresh and accurate data for you to use. - Great Keyword Research Tool – I love Ahrefs’ keyword research features because the data is comprehensive, and it makes finding quality long-tail keywords easier. It also has unique metrics like clicks per search, mobile vs. desktop and traffic potential for ranking number one. - Comprehensive Domain Analysis – Type any competitor’s website into the domain analysis tool and get a complete overview of their SEO performance in seconds. The data is in-depth and organised so that you can get an overview quickly and then dive deep into a particular area of the site. - Mine Trending Content – Ahrefs has a unique feature for higher-tier plans that helps you discover high-performing content in your niche. You can use this information as inspiration for your next piece of content or as a link building opportunity. It’s a very powerful tool\! ### 📋 Ahrefs Cons: What I Think You’ll Dislike - Weekly Rank Tracking Updates – This has to be one of Ahrefs’s biggest downsides. Your keyword rankings are only updated weekly, while Semrush offers daily updates automatically. This essentially means I end up using another rank-tracking tool, AccuRanker. - Limited PPC Data – Ahrefs doesn’t offer a great deal of PPC (pay-per-click) data. The most information you will get is estimated cost-per-click and the ads that are displayed for a specific keyword. It’s basic at best and won’t work if you need quality PPC competitor research tools. - Less Comprehensive Technical Audits – Ahrefs website auditing tool is good, but not great. It catches the major technical issues, but doesn’t go as deep as most people will want. If you are working or large client sites, you’ll like need another website auditor in your arsenal. - Organic SEO Focus Only – The truth is that Ahrefs is all in on organic SEO. That means is offers very little in the way of other marketing channels. If you need a more comprehensive marketing platform, Semrush may be the better option for you. ### Semrush Pros & Cons Now for Semrush: \| PROS \| CONS \| \|---\|---\| \| ✅ Comprehensive all-one-marketing platform \| ❌ Steep learning curve \| \| ✅ Superior technical SEO audit features \| ❌ Higher entry-level plan \| \| ✅ Excellent automatic daily rank tracking \| ❌ Overwhelming amount of data and features \| \| ✅ High-quality data \| ❌ Link building features could be better \| \| ✅ Powerful PPC research features \| \| \| ✅ In-depth domain analysis tool \| \| \| ✅ Massive keyword database \| \| ### 📋 Semrush Pros: What I Think You’ll Like - Complete Marketing Platform – Semrush has grown into an all-in-one marketing platform covering SEO, PPC, Social Media and more. That’s not to discount their SEO tool suite, but you really get a lot of competitor intelligence features that apply to lots of areas of [digital marketing](https://www.searchlogistics.com/learn/statistics/digital-marketing-statistics/ "digital marketing"). In my opinion, there isn’t a tool that rivals Semrush as a marketing platform. - Quality Technical SEO Audit Features – The site audit tool is incredibly thorough and identifies many issues other tools miss. I really like how it provides actionable insights, and Semrush has designed it to help you solve problems, not just find them. - Superior Rank Tracking – Semrush offers automatic daily updates for ranking tracking. That means you can log in every day and monitor your SEO campaign. You can also get very granular when tracking rankings at the city and zip code level. - PPC Competitor Research – If you run paid ads on Google, you will love Semrush. It gives you a wealth of data, including which keywords competitors are bidding on, their ad copy, estimated budget, cost-per-click and even which ad performs best. It’s very powerful. - In-Depth Domain Analysis – The domain analysis tool provides you with a lot of data about your competitors. What I like is that you can really see how you stack up and where your site falls short. This is the kind of actionable information that helps you improve your own SEO. - Massive Keyword Database – With a huge keyword database of over 26.2 billion keywords across 142 locations, Semrush is a force to be reckoned with. While I prefer Ahrefs for keyword research overall, there is no doubt that Semrush has the data you need to make good keyword decisions. ### 📋 Semrush Cons: What I Think You’ll Dislike - Steeper Learning Curve – It will take longer to learn how to get the most out of Semrush. This is due in part to the sheer number of features inside the platform, but also to the design. It just takes longer to get to where you want to be and feels less intuitive than Ahrefs. - Higher Starting Prices – Semrush starts at \$139.95/month, which is slightly higher than Ahrefs. While this won’t be a big problem for most people, the extra \$10 might make the difference. - Information Overload – The amount of data and information that Semrush throws at you can be overwhelming. There are dozens of graphics, charts and data points on each report. While this might actually be a plus for data nerds like me, it does affect the usability of the platform and can make it harder to take action. - Less Intuitive [Link Building Tools](https://www.searchlogistics.com/learn/seo/link-building/link-building-tools/ "Link Building Tools") – Semrush has a huge backlink database and some great link building features. But when it comes down to the important aspects of [backlinks](https://www.searchlogistics.com/glossary/backlinks/ "backlinks"), it lacks the insights, data, filtering and user experience that Ahrefs offers. [![download the link building checklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20450'%3E%3C/svg%3E)![download the link building checklist](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta3-link-building-leak-checklist.jpg)](https://load.searchlogistics.com/c/pphg4phtjjjzicmlhbzo/) ## Ahrefs vs Semrush: The Ultimate Comparison On paper, both Ahrefs vs Semrush look similar. But you need to dive beneath the surface to really get a feature vs feature comparison. I have broken this comparison into 8x rounds: 1. Keyword Research Features 2. Domain Analysis 3. Backlink Analysis 4. [Technical SEO Audit](https://www.searchlogistics.com/learn/seo/on-page/seo-audit/) 5. Rank Tracking 6. Interface & Easy Of Use 7. Customer Service & Support 8. Pricing And Best Value For Money Let’s jump in\! ### Round 1 – Keyword Research Features If you can’t find great keywords for your campaign… It’s doomed from the beginning. Good keyword research tools let you dig in deeper to find those hidden gems that aren’t obvious. #### Ahrefs Ahrefs’ primary keyword research tool is called Keyword Explorer. They have a huge keyword database with [28\.7 billion keywords](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") across 10 search engines in 217 locations. 2 billion of those keywords are for the US alone. That’s a lot of keyword data. Keyword Explorer works similarly to other keyword research tools. You type in your [seed keywords](https://www.searchlogistics.com/glossary/seed-keywords/ "seed keywords") and Ahrefs will provide you with data for that keyword- - Keyword ranking difficulty - Search volume - CPC - Trends ![ahrefs keyword research](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202810%201522'%3E%3C/svg%3E)![ahrefs keyword research](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-keyword-research.png) You can also see a global breakdown of keyword search volumes by country. With Ahrefs you can research up to 10,000 keywords in one go. If you are handling an [enterprise SEO](https://www.searchlogistics.com/learn/seo/enterprise-seo-services/ "enterprise SEO") campaign, Ahrefs has the power to do it. Need some more keywords for your campaign? Keywords Explorer takes the 10 most popular keywords related to your original seed keyword to generate thousands more keyword suggestions. It does this with 4 different methods- 1. Terms match 2. Also rank for 3. Also talk about 4. Questions ![ahrefs keyword suggestions](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202356%20742'%3E%3C/svg%3E)![ahrefs keyword suggestions](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-keyword-suggestions.png) This will give a huge list of potential keywords to search through. Now you’ve got a bunch of good keywords… How do you determine which ones are right for your campaign? This is where Ahrefs makes keyword research a breeze. Keyword Explorer uses advanced metrics and modelling to help you calculate a return when you rank for any keyword. Here’s how it does it- - Clicks – Average number of clicks [organic search results](https://www.searchlogistics.com/glossary/organic-search-results/ "organic search results") receive from this keyword. - Clicks Per Search – Average number of search results a person clicks on after searching for the keyword. - % of Clicks – The percentage of searches that end up clicking through to a website in the search results. - % of Paid Clicks vs Organic Clicks – The percentage of clicks paid vs organic search results received. - Return Rate – Unique metric that shows which keywords get repeat searches from the same person. ![ahrefs advanced metrics](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202811%201393'%3E%3C/svg%3E)![ahrefs advanced metrics](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-advanced-metrics.png) While these metrics are based on modelling, you can use this data to make better keyword decisions to get the highest ROI possible every single time. Ahrefs also allows you to do keyword research for [10 different search engines](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") including Google, [Amazon](https://www.searchlogistics.com/learn/statistics/amazon-prime-statistics/ "Amazon"), YouTube, [Bing](https://www.searchlogistics.com/learn/seo/bing/) and more. #### Semrush Semrush keyword research tools are also very powerful. You’ll get access to their massive index of [26\.2 billion keywords](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") across 142 locations. This is bigger than Ahrefs, but the difference isn’t likely to significantly impact your keyword research overall. Like Ahrefs, you can’t start by using some seed keywords, or you can type in a competitor’s domain to see their keyword rankings. Semrush provides much of the same essential keyword metrics such as- - Ranking difficulty - Search volume - CPC - Trends ![semrush keyword overview](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202812%201498'%3E%3C/svg%3E)![semrush keyword overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-keyword-overview.png) But Semrush shines with the volume of data and information that they provide. You get TONS more in-depth keyword data on the main report and additional graphs to provide more insights. This is especially valuable if you are interested in PPC metrics. One of the cool metrics that Semrush does have is estimated traffic. This metric gives you an idea of how much traffic you are likely to get when ranking for a keyword. This helps you understand which keywords are worth targeting. What about keyword ideas? Semrush keyword ideas tool is called Keyword Magic. You get [thousands of keyword ideas](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") in seconds using- - Containing Keywords - Broad Match - Phrase Match - Exact Match - Questions - Related Keywords ![semrush](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202198%201057'%3E%3C/svg%3E)![semrush](https://www.searchlogistics.com/wp-content/uploads/2022/05/keyword-ideas-and-variations.png) And more. This is similar to Ahrefs in the way that it works. Semrush also has tons of filters to process lots of keywords quickly to find the hidden gems that aren’t as obvious. ![semrush keyword magic tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202310%201507'%3E%3C/svg%3E)![semrush keyword magic tool](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-keyword-magic-tool-1.png) One of the biggest benefits of using Semrush is [SERP](https://www.searchlogistics.com/glossary/search-engine-results-pages-serps/ "SERP") analysis. Semrush has done a great job at providing a wealth of information about the SERPs. You can… - Track position movements for specific keywords - See the visibility of each competitor Not only that but you can also see the title and [meta description](https://www.searchlogistics.com/glossary/meta-description/ "meta description") being featured by each website in the SERPs. #### Winner: Which Tool Is Best for SEO Keyword Research? The winner for Keyword Research goes to Ahrefs (only just). ![Ahrefs vs Semrush: Keyword Research](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20422'%3E%3C/svg%3E)![Ahrefs vs Semrush: Keyword Research](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Keyword-Research.jpg) [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") keyword research tool-suite is: 1. Easy to use 2. Helps you find valuable keywords quickly You can get the important metrics easily and dive deeper whenever you want. You also get an extensive keyword database across 10 search engines, not just Google. There’s no doubt that [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") does provide more data overall. But it’s overwhelming and at times unnecessary – most people just won’t use half the features. The only significant benefit of Semrush is they include solid PPC data, which might benefit specific users. Truthfully both keyword research features are pretty similar. But Ahrefs data is [more usable](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") as they provide better metrics that helps determine whether a keyword is worth targeting. Doing keyword research on budget? Check out my list of free [keyword research tools](https://www.searchlogistics.com/learn/tools/free-keyword-research-tools/). ### Round 2 – Domain Analysis One of the great features that both tools offer is domain analysis. This simply means getting a general snapshot of how good any website is from an SEO perspective. > Good domain analysis tools make it easy to research a competitor and quickly see the overall SEO performance. #### Ahrefs Ahrefs domain analysis tool is called Site Explorer. It gives you a high-level view of any website’s organic traffic and backlink profile. Within seconds you can see: - Any website’s backlinks - The number of referring domains - The organic ranking keywords Ahrefs also estimates how much traffic a website is getting. ![ahrefs domain explorer](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202818%201568'%3E%3C/svg%3E)![ahrefs domain explorer](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-domain-explorer-1.png) These key metrics give you a quick overview of any website and how it’s performing organically. Want to measure the authority of a website? Ahrefs’ core authority metric is called “[Domain Rating](https://www.searchlogistics.com/glossary/domain-rating-dr/ "Domain Rating")” (DR) and it’s one of the most popular authority metrics used by SEOs. > Overall, DR measures the relative authority of a website based on its backlink profile and the ability of that website to rank in the SERPs. Want to see if a competitor’s search traffic is growing? The Organic Search tab in Site Explorer shows two important graphs: - The 1st graph shows the organic traffic growth (or decline) over time. - The 2nd graph shows how many organic keywords the site ranks for over time. ![ahrefs organic search tab](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202812%201634'%3E%3C/svg%3E)![ahrefs organic search tab](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-organic-search-tab.png) This makes it easy to visualise any website’s organic performance. When reviewing any website… You need to check out the backlink profile. If your competitors are acquiring high-quality backlinks, it won’t be long before they are breathing down your neck in the SERPs. In the Backlink profile within Site Explorer, Ahrefs provides all the data you need to see any website’s backlink growth. ![ahrefs backlink profile tab](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202831%201495'%3E%3C/svg%3E)![ahrefs backlink profile tab](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-backlink-profile-tab.png) There is a ton of information here. You can see- - The number of referring domains - The number of referring pages - Domain rating growth over time - New and lost referring domains - New and lost backlinks And even the top-level domain distribution and the location of each backlink. Ahrefs has done a great job making all of this information accessible in an easy-to-use interface. They have even added a Paid search tab where you can see: 1. If the website is running paid search ads 2. What those ads look like Within minutes [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") allows you to [review](https://www.searchlogistics.com/learn/reviews/ "review") any website and get a comprehensive overview of its SEO performance. #### Semrush Semrush has a comprehensive domain analysis tool. While the report might initially look overwhelming, it contains a ton of valuable information that you can leverage. Right at the top of the domain analysis report, you’ll see the websites: - Authority Score - Organic Search Traffic - Paid Search Traffic - Backlinks ![semrush domain overview](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202819%201542'%3E%3C/svg%3E)![semrush domain overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-domain-overview-1.png) Semrush’s authority score metric is comparable to Ahrefs’ domain rating metric. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs. The organic overview in the Semrush Domain analysis tools has a lot of information. Like Ahrefs you can see organic traffic and organic keywords growth with visually appealing graphs. But [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") has a couple of unique data points in the organic section of the domain analysis. Firstly you can see any website’s ranking keywords broken down by [search intent](https://www.searchlogistics.com/glossary/search-intent/ "search intent"): - [Informational](https://www.searchlogistics.com/glossary/informational-query/ "Informational") - [Navigational](https://www.searchlogistics.com/glossary/navigational-query/ "Navigational") - Commercial - Transactional ![semrush keyword intent overview](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201079%20766'%3E%3C/svg%3E)![semrush keyword intent overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-keyword-intent-overview.png) This cool feature lets you see the keyword distribution to get an idea of what [types of keywords](https://www.searchlogistics.com/learn/seo/keywords/types/) they are targeting. Want to see how a website stacks up against key competitors? Semrush adds two widgets that feature the main organic competitors and a competitive positioning map. ![semrush competitor overview](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202249%20736'%3E%3C/svg%3E)![semrush competitor overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-competitor-overview.png) This gives you a good ‘at-a-glance’ indication of: - How a site performs against key competitors - The general size of each competitor in the SERPs Semrush has everything you would expect to find when it comes to the backlink overview. You can see the sites: - Total backlinks - Referring domains - [Nofollow](https://www.searchlogistics.com/glossary/nofollow/ "Nofollow") vs Dofollow links - Referring domains by location …And so much more\! ![semrsuh backlink overview](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202266%201107'%3E%3C/svg%3E)![semrsuh backlink overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-backlink-overview.png) While this section doesn’t contain as much information as Ahrefs, it does a thorough job to get a good overview of the site’s backlink profile and strengths. Paid search is another place that [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") shines in Domain Analysis. You’ll see- - Top Paid Keywords - Paid Position Distribution - Main Paid Competitors - Competitive Positioning Map ![semrush ppc overview](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202261%201547'%3E%3C/svg%3E)![semrush ppc overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-ppc-overview.png) Like Ahrefs you see a sample of text ads the site is running. The top paid keywords section tells you which keywords perform best in the campaign. You could potentially take these keywords and immediately apply them to your own campaign to start generating similar results. Overall, Semrush has a comprehensive domain analysis tool that provides in-depth and usable data for any site. #### Winner: Which Tool Offers The Most In-depth Analysis? Semrush narrowly takes home the win for domain analysis. ![Ahrefs vs Semrush: Domain Analysis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20472'%3E%3C/svg%3E)![Ahrefs vs Semrush: Domain Analysis](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-2-Domain-Analysis.jpg) It provides the [most in-depth analysis](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") while providing important data upfront. The one thing that [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") does get over Semrush is the ease of use. You get a clear overview of any domain and the data is usable. There is no doubt that both tools have comprehensive domain analysis tools that will work well for any SEO campaign. [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRush") just packs in more info and a couple of unique metrics to take the cake here. ### Round 3 – Backlink Analysis Backlink analysis is an interesting round for both SEO tools. *Historically Ahrefs has always been the backlink king.* But Semrush has invested a lot of money and resources into their backlink tool suite. Here is the backlink breakdown for Semrush vs Ahrefs. #### Backlink Database Size The size of a backlink database matters. Why? > The more links you have indexed in your database, the more accurate your analysis and link building features will be. Backlink database size forms the foundation of link building and backlink tools. ##### Ahrefs Ahrefs has long been the trophy holder of backlink databases. They boast the largest [world’s largest index](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") of live backlinks – second only to Google. Ahrefs has 24.9 trillion internal backlinks and 35 trillion external backlinks. That’s a massive database of links. ![ahrefs backlink index](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202240%202524'%3E%3C/svg%3E)![ahrefs backlink index](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-backlink-index.png) How do they collect all that link data? Ahrefs has the second most active web crawler outperforming other [search engines](https://www.searchlogistics.com/learn/seo/how-search-engines-work/) like [Bing](https://www.searchlogistics.com/learn/seo/bing/ "Bing") and [Yandex](https://www.searchlogistics.com/learn/seo/yandex/). Every minute they crawl over 5 pages\! This is what allows Ahrefs to keep such a fresh live backlink database. As a user, this is good news for you. You can be confident that their authority metrics such as: - Domain Rating - Ahrefs Rank …are good measurements of your website’s overall authority. ##### Semrush Historically backlink analysis tools were the weakest point of Semrush. To say their backlink database was lacking was an understatement. But in 2019, they completely redid their link building and backlink tool suite and have improved significantly. Today, Semrush claims to have a backlink database of over [43 trillion backlinks](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial"). That’s a lot… ![semrush backlink index](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202793%20925'%3E%3C/svg%3E)![semrush backlink index](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-backlink-index.png) You might be thinking – “that’s way more than Ahrefs”. That’s true, but… You have to realise there are two different types of backlink databases: 1. Historical backlinks 2. Live backlinks Historic indexes serve as records of the backlinks that have existed in the past but aren’t necessarily live today. Semrush doesn’t say whether their 43 trillion backlinks are live backlinks or just a historical record. Ahrefs only counts live backlinks in their backlink index numbers. But if we just take each tool by the numbers they publish, Semrush does have more. Both Ahrefs and Semrush allow you to enter any domain to view all of it’s backlinks. Ahrefs is great for analyzing backlinks but Semrush outperforms it in terms of backlink database size, [reporting](https://www.searchlogistics.com/learn/seo/reporting/ "reporting") tools, auditing and building new links make SEMrush a better option. #### Backlink Tools Link building and backlink analysis are crucial for SEO. Backlink tools should help you find quality backlink opportunities and build links more efficiently. ##### Ahrefs Ahrefs allows you to quickly see any website’s: - Backlinks - Referring domains - Dofollow vs nofollow links ![ahrefs backlink tools](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202400%20278'%3E%3C/svg%3E)![ahrefs backlink tools](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-backlink-tools.png) This makes it really easy to compare websites quickly. Ahrefs has a nice backlink gap tool that allows you to see backlinks your core competitors have but you don’t. This is one of the easiest ways to see how you stack up against competitors quickly. The backlink tools inside Ahrefs allow you to: 1. Compare any websites 2. See where you need to improve What about link building? Ahrefs makes backlink research easier. In minutes, you can find thousands of potential link-building opportunities using any of the top [link building strategies](https://www.searchlogistics.com/learn/seo/link-building/strategies/). ![link building with ahrefs](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202456%201498'%3E%3C/svg%3E)![link building with ahrefs](https://www.searchlogistics.com/wp-content/uploads/2022/05/link-building-with-ahrefs.png) One of my favourite backlink tools that Ahrefs has is web monitoring. Any time you get mentioned online, you get an email from Ahrefs and can reach out to secure the link. ![link building alert](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20620%20546'%3E%3C/svg%3E)![link building alert](https://www.searchlogistics.com/wp-content/uploads/2022/09/link-building-alert-1.png) The Ahrefs intuitive interface makes link building efficient and effective. ##### Semrush Semrush has been investing in its backlink tools. Research any website’s backlink profile to get all of the important backlink information. Semrush provides a ton of backlink filters so you can get specific on the types of links a website has. They even go as far to categorise each link by industry so you can see how you stack up against your competitors. ![semrush backlink analytics](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202294%201926'%3E%3C/svg%3E)![semrush backlink analytics](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-backlink-analytics.png) This tool also lets you know what kinds of sites you should be trying to get more links from. But when it comes to turning that research into link building opportunities, Semrush isn’t as fluent… You’ll need to dig around more to find those quality links. One unique tool that Semrush does have is its outreach [link building tool](https://www.searchlogistics.com/learn/seo/link-building/link-building-tools/). ![link building tool](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20933%20488'%3E%3C/svg%3E)![link building tool](https://www.searchlogistics.com/wp-content/uploads/2022/09/link-building-tool-933x488-1.png) You can find and reach out to prospects from within Semrush. While in theory this sounds good, the tool itself feels a little clunky. But it could be a nice feature to have\! #### Backlink Auditing [Backlink audits](https://www.searchlogistics.com/learn/seo/link-building/backlink-audit/) are an important feature. You need to protect your backlink profile and ensure that it remains strong to [increase your domain authority.](https://www.searchlogistics.com/learn/seo/link-building/increase-domain-authority/) ##### Ahrefs Backlink auditing is Ahrefs’ speciality. You get a comprehensive list of your entire backlink profile. Ahrefs referring domains and backlink graphs make it easy to quickly identify [negative SEO](https://www.searchlogistics.com/learn/seo/negative-seo/) attacks by showing spikes in your link acquisition rate. An important part of backlink auditing is identifying links from irrelevant top-level domains (TLD). Ahrefs has a tool suite that lets you see: - Every backlink TLD - The location of that link It’s easy to see spammy links from dodgy sites. ![ahrefs top level domain distribution](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201570%201924'%3E%3C/svg%3E)![ahrefs top level domain distribution](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-top-level-domain-distribution.png) You can check for spammy [anchor text](https://www.searchlogistics.com/glossary/anchor-text/ "anchor text") with the Ahrefs anchor test map tool. ![anchor search logistics ahrefs](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202816%201509'%3E%3C/svg%3E)![anchor search logistics ahrefs](https://www.searchlogistics.com/wp-content/uploads/2022/05/anchors-search-logistics-ahrefs.png) Lastly, Ahrefs uses “Domain Rating” (DR) to measure the overall authority of any backlink. This is a reliable metric you should be taking advantage of. You can identify websites with a low DR and remove them quickly. On top of that, Ahrefs allows you to create [disavow](https://www.searchlogistics.com/learn/seo/link-building/how-to-disavow-backlinks/ "disavow") reports with the tool to quickly get [bad backlinks](https://www.searchlogistics.com/learn/seo/link-building/how-to-find-remove-bad-backlinks/) disavowed. ##### Semrush Semrush has a similar suite of backlink auditing features to Ahrefs. It’s just not as comprehensive. You can get a complete list of your backlinks and see each link’s “Authority Score” (AS). ![semrush authority score](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202234%201704'%3E%3C/svg%3E)![semrush authority score](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-authority-score.png) Basically, Authority Score is Semrush’s version of Domain Rating. It’s easy to spot low AS backlinks that need to be removed. Semrush also provides a toxicity score for each link. ![semrush toxicity score](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202257%201541'%3E%3C/svg%3E)![semrush toxicity score](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-toxicity-score.png) The higher the number, the more damage this link could do to your SEO. This feature allows you to: 1. Find toxic links 2. Remove them from your site Like Ahrefs, Semrush allows you to see your backlink profile anchor text to identify spammy anchor text that needs to be removed. There’s no doubt that Semrush will allow you to perform comprehensive backlink audits on any website. #### Broken Link Building Why highlight [broken link building](https://www.searchlogistics.com/learn/seo/link-building/broken-link-building/) specifically? It’s one of the best link building strategies that many people use. It’s also important that a backlink tool should be able to identify: - Broken internal links - Broken [external links](https://www.searchlogistics.com/learn/seo/link-building/external-links/) ##### Ahrefs Straight off the bat, Ahrefs actually has a [broken link building](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") tool built into the platform. And it’s really powerful. ![ahrefs broken link building](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202819%201526'%3E%3C/svg%3E)![ahrefs broken link building](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-broken-link-building-tools.png) Simply add your target websites to Ahrefs and click on the broken links tool. This shows you any web pages that have broken links. Now it’s just about finding a substitute and doing outreach. Easy, right? ##### Semrush Semrush also finds broken links quickly, but it’s not as straightforward. You can add a competitor’s website to the backlink analytics tool. After gathering all of the website’s backlinks, you’ll need to tick the “Target URL” error box. ![semrush broken link building](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202817%201538'%3E%3C/svg%3E)![semrush broken link building](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-broken-link-building.png) This gives you a list of dead links to review and see if they are fit for broken link building. #### Winner: Which Tool Is Best For Analysing Backlinks? Ahrefs is still the king of backlinks and takes this round comfortably. ![Ahrefs vs Semrush Backlink Analysis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20472'%3E%3C/svg%3E)![Ahrefs vs Semrush Backlink Analysis](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-3-Backlink-Analysis.jpg) Despite Semrush investing a lot into its backlink features, [Ahrefs is far better](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") for: - Analysing backlinks - Completing backlink audits - Finding link building opportunities While Semrush claims to have the biggest backlink database, tons of independent tests show that Ahrefs can find more links most of the time – including my own. It’s the same result I had with [Majestic](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-majestic/ "Majestic") when I tested their claims with [Ahrefs vs Majestic](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-majestic/). Ahrefs backlink analysis tools are better and far easier to use. They speed up backlink audits and link building – helping you be more efficient. It doesn’t get much better than that. ### Round 4 – Technical SEO Audit If your website has technical issues… It just won’t rank well. So now, let’s look at which tool is better at identifying technical SEO issues and turning them into opportunities. #### Ahrefs Ahrefs has recently upgraded its site audit tool. It’s quickly gone from relatively basic to quite advanced. ![ahrefs site audit](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202820%201117'%3E%3C/svg%3E)![ahrefs site audit](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-site-audit.png) From the get-go, Ahrefs will give you 3 core site audit metrics: - Your health score - [UR](https://www.searchlogistics.com/glossary/url-rating-ur/ "UR")’s crawled - URLs that have errors This gives you a quick look at where your website is at in terms of technical SEO health. Ahrefs provides you with a complete list of things you need to fix. This is broken down into three categories: 1. Errors 2. Warnings 3. Notices ![ahrefs found website issues](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202820%201530'%3E%3C/svg%3E)![ahrefs found website issues](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-found-website-issues.png) It’s easy to prioritise which tasks you need to focus on first and get to work. You can click on any of the issues to reveal a complete list of affected URLs. ![ahrefs urls affected by issues](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202460%201090'%3E%3C/svg%3E)![ahrefs urls affected by issues](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-urls-affected-by-issues.png) What kinds of issues does Ahrefs detect? Ahrefs identifies all of the major technical issues including: - Slow loading pages - Broken links - Canonicalisation - [Internal linking](https://www.searchlogistics.com/learn/seo/on-page/internal-link-building/) errors - Redirects - Metadata You can also get a good look at your site structure to ensure that it’s friendly for users and search engines. Ahrefs Site Audit is robust and will help any website identify and fix its SEO issues. #### Semrush Semrush is known for their site audit tool. It’s long been held as one of the [best site audit tools](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") available and they have continued to improve and update it. As soon as you run a site audit, Semrush will give you an overall health score and key metrics for each technical part of your website. ![semrush site audit](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202812%202294'%3E%3C/svg%3E)![semrush site audit](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-site-audit-1.png) This gives you way more information upfront and allows you to dive into certain aspects of your website immediately. Similarly to Ahrefs, Semrush breaks SEO issues into three categories: 1. Errors 2. Warnings 3. Notices Semrush conveniently provides a “Top Issues” list so you can get to work fixing all of your important website issues first. *Ahrefs does this too… But Semrush does it better.* It’s easier to get on top of the most important problems quickly. One of the unique things I love about Semrush is their [internal link](https://www.searchlogistics.com/learn/seo/on-page/internal-link-building/) distribution report. ![internal link distribution semrush](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201005%20546'%3E%3C/svg%3E)![internal link distribution semrush](https://www.searchlogistics.com/wp-content/uploads/2022/05/internal-link-distribution-semrush.png) The report breaks down how your internal links are set up. Ideally, you want high authority pages linking to newer pages that need more authority. The [internal link](https://www.searchlogistics.com/learn/seo/on-page/internal-link-building/ "internal link") distribution report lets you know if your website’s authority is flowing in the right direction. These kinds of site audit features are what make Semrush so good. It goes above and beyond the standard auditing features. You get real suggestions that provide opportunities for you to improve your SEO – not just fix the problems. Check out my [4 step SEO audit case study](https://www.searchlogistics.com/case-studies/4-step-seo-audit-results/) to see how regular SEO audits can help your website grows. #### Winner: Which Tool Has The Best Technical SEO Site Audit Feature? Semrush is the winner of the technical SEO audit round.** ![Ahrefs vs Semrush: Technical SEO Audit](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20472'%3E%3C/svg%3E)![Ahrefs vs Semrush: Technical SEO Audit](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-4-Technical-SEO-Audit.jpg) While both tools have similar features and do an excellent job identifying technical issues, [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") makes the information more usable. Semrush’s site audit tool has a few more unique features that help you take your technical and [on-page SEO](https://www.searchlogistics.com/learn/seo/on-page/ "on-page SEO") to another level. ### Round 5 – Rank Tracking Staying on top of the progress of your campaign is essential. That’s why you need a solid rank tracking tool. Here are the results of Semrush vs Ahrefs in rank tracking. #### Ahrefs Ahrefs’ rank tracking tool is called Rank Tracker. It lets you monitor your keyword rankings on both desktop and mobile in 190 locations. Setting it up is super easy: 1. Add your list of keywords 2. Choose the countries 3. Add your competitors ![ahrefs add keywords](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201631%201398'%3E%3C/svg%3E)![ahrefs add keywords](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-add-keywords.png) Ahrefs will start tracking your ranking positions in each country for each keyword. To go with their position tracking features, Ahrefs have built-in a bunch of graphs and charts to help you visualise your results: - Visibility graph - Average position and estimated traffic - Keyword position distribution ![ahrefs visibility graph](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202090%20918'%3E%3C/svg%3E)![ahrefs visibility graph](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-visibilty-graph.png) This makes it really easy to see how your SEO campaign performs and whether your website is improving. What about featured snippets and [rich results](https://www.searchlogistics.com/learn/seo/on-page/rich-snippets/)? Ahrefs shows you if your URLs get featured results in the SERPs. You can also see if the top 10 ranking websites have any features in general. I love this feature because: 1. It lets you see what featured results your website is getting vs your competitors. 2. It tells you which keywords you can optimise to get more featured results. But one of the best things about Ahrefs’ Rank Tracker is competitor analysis. It’s one thing to keep an eye on your own website, but what about your competitors? You can monitor your top 10 competitors and see their- - Ranking progress - Search traffic - SERP features ![ahrefs competitor rankings and traffic](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202089%201044'%3E%3C/svg%3E)![ahrefs competitor rankings and traffic](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-competitor-rankings-and-traffic.jpg) It’s easy to keep your finger on the pulse of any keyword you target. Ahrefs shows you all of the data you need to make good decisions and monitor your entire campaign. But there’s one massive downside to Ahrefs Rank Tracker… Ahrefs only updates your rankings once per week. Yuck\! While most ranking tracking tools update data daily, you’ll have to wait for an entire week to see your rankings progress. Note that it is possible to pay extra to get daily updates, but I consider daily tracking a standard feature. This is a huge drawback to using Ahrefs as your sole rank tracking tool. #### Semrush Semrush has 3 different tools for rank tracking. The goal is to give you more than just a standard rank tracker for your campaigns. ![keyword position tracking](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20933%20664'%3E%3C/svg%3E)![keyword position tracking](https://www.searchlogistics.com/wp-content/uploads/2022/09/keyword-position-tracking-933x664-1.png) Position tracking is a breeze with Semrush. Similarly to Ahrefs, you get the standard ranking tracking tools like: - Keyword ranking positions - Ranking distribution - Ranking progress overtime - Ranking URL - Featured snippets ![keyword tracking features](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20933%20639'%3E%3C/svg%3E)![keyword tracking features](https://www.searchlogistics.com/wp-content/uploads/2022/09/keyword-tracking-features-933x639-1.png) But one of the unique features that Semrush has is competitor discovery. Semrush will identify similar domains competing for your target keywords. You can then: - Monitor their organic traffic - Track their performance ![competitor keyword rankings](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20933%20379'%3E%3C/svg%3E)![competitor keyword rankings](https://www.searchlogistics.com/wp-content/uploads/2022/09/competitor-keyword-rankings-933x379-1.png) The Competitor Map shows you to what extent each website competes for your keywords and traffic. The bigger the circle, the higher the level of competition. This is a great feature that allows you to grasp who your main competitors are and which websites are growing. But Semrush doesn’t stop there… You get many more features that allow you to deep dive into the SERPs. With Semrush, you can track the volatility of the SERPs over the last 30 days. ![serp volatility](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20933%20511'%3E%3C/svg%3E)![serp volatility](https://www.searchlogistics.com/wp-content/uploads/2022/09/serp-volatility-933x511-1.png) This means you can see: 1. How updates are affecting the search results as they happen. 2. Emerging competitors who are ranking higher and higher. Semrush even goes as far as to give hints on why they think the search results are changing with messages in your dashboard. Most SEOs fear [Google algorithm](https://www.searchlogistics.com/learn/seo/algorithm/ "Google algorithm") updates. With Semrush, updates become an opportunity to take advantage of: - You can see what’s happening in (almost) real-time - You can make adjustments before your competitors do It’s worth noting that Semrush allows for super targeted ranking tracking at city and even zip code levels. Ahrefs can do major cities but won’t let you go as far as zip code. Need to keep up with SERP data for Google ads? Semrush uncovers your competitor’s PPC strategy. You’ll be able to see important metrics like: - What keywords they are bidding on - Where they rank in the Google ads pack You’ll also be able to estimate how much traffic they get and how much it costs them each month. If you need to see PPC data for Google, Semrush has you covered\! There is no doubt that Semrush has developed a complete rank tracking tool suite that helps you take advantage of the SERP data and improve your own campaign. It’s powerful and gives you all the information you need to make informed decisions. #### Winner: Which Tool Is Best For Rank Tracking? Semrush wins the rank tracking round easily. ![Ahrefs vs Semrush: Rank Tracking](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20472'%3E%3C/svg%3E)![Ahrefs vs Semrush: Rank Tracking](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-5-Rank-Tracking.jpg) Semrush is a [more robust rank tracker](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") and has a ton more features to take advantage of. You’ll also get your keyword positions updated daily – even on the entry-level “pro” plan. [Ahrefs Rank Tracker](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") is solid and accurate. But it lacks advanced features and only updates rankings weekly, making this round an easy [win for Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial"). Want to focus on mobile tracking? Check out the best [mobile rank tracking](https://www.searchlogistics.com/learn/seo/mobile-rank-tracking/) tools. ### Round 6 – Interface & Ease Of Use All SEO campaigns are built around data. But when you are processing large amounts of data, you need a good user interface to make it manageable. Bad user interfaces make it harder to get the insights you need to continuously improve your campaign. Which tool is easier to use? Let’s find out. #### Ahrefs From the moment you log in, Ahrefs feels intuitive and easy to use. Even though there are tons of features built-in, you never feel overwhelmed. ![ahrefs user interface](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202820%201646'%3E%3C/svg%3E)![ahrefs user interface](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-user-interface.png) Ahrefs have developed an interface that is clean and simple to navigate. Dashboards and data are laid out logically and information is grouped together in a relevant way. Getting more done is faster with Ahrefs. Ahrefs have also done an excellent job at providing you with enough important data without too much. Want to dive deeper? When you are ready to look deeper into specific metrics you can do it. This creates a nice flow between accessing important information quickly while still having the ability to jump down the rabbit hole when needed. #### Semrush Semrush has also done a good job to make its user interface appealing and usable. But there is no doubt that Semrush takes a minute to adjust to. ![semrush interface](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202286%201934'%3E%3C/svg%3E)![semrush interface](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-interface.png) This is partly due to the amount of data available and also how the platform is designed. This isn’t to say that it’s terrible… But compared to Ahrefs, it’s just not as intuitive. From rank tracking to backlink analysis, every major tool doesn’t feel as slick. Even though I have been using Semrush for years, I still find myself getting lost at times. If you plan to use Semrush, you’ll have to spend a good chunk of time learning the platform before you can start to take advantage of it. #### Winner: Which Tool Is The Most User-Friendly? Ahrefs is definitely more user-friendly. ![Ahrefs vs Semrush: User Interface](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20472'%3E%3C/svg%3E)![Ahrefs vs Semrush: User Interface](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Senrush-Graphic-6-User-Interface.jpg) All of their tools provide information that is digestible and easier to understand. They have done a great job at delivering powerful features that are easy to use. [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") will help you complete SEO tasks quicker and with a lot less clicking around. ### Round 7 – Custom Service & Support Ever sat on the phone for ages waiting for a customer service representative? For premium SEO tools – That’s not an option. So, this is how customer support compares for Ahrefs vs Semrush. #### Ahrefs Ahrefs offers support by: - Live chat - Email ![live chat with ahrefs](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202816%201534'%3E%3C/svg%3E)![live chat with ahrefs](https://www.searchlogistics.com/wp-content/uploads/2022/05/live-chat-with-ahrefs.png) Live chat is really responsive and you’ll almost always get a response within 3-5 minutes, which is…pretty impressive I must say. Ahrefs also has live support 24/5, so you can [contact](https://www.searchlogistics.com/contact/ "contact") them anytime on weekdays. Ahrefs also has a huge amount of: - Blog posts - Tutorials - Videos …to help you with all of their tools and to guide you through the SEO world in general. On topf of that, the Ahrefs customer support team is friendly and knowledgeable, so you can get issues sorted quickly. #### Semrush Semrush offers support by: - Live chat - Email - Phone ![contact semrush](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202820%201499'%3E%3C/svg%3E)![contact semrush](https://www.searchlogistics.com/wp-content/uploads/2022/05/contact-semrush.png) Semrush does operate 7 days a week but with limited hours. This can be tricky if you contact them in a different time zone, but it isn’t a big issue. When they are online Semrush replies within 3-5 minutes. Like Ahrefs, Semrush has many blog posts, tutorials and videos. You will be able to learn everything about Semrush from these, including learning SEO in general. Semrush has also created free [SEO courses](https://www.searchlogistics.com/learn/seo/seo-courses/) where you’ll learn the fundamentals of SEO using the Semrush tool suite. #### Winner: Which Tool Offers The Best Support? This round is a draw. ![Ahrefs vs Semrush: Customer Service](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20472'%3E%3C/svg%3E)![Ahrefs vs Semrush: Customer Service](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-7-Customer-Service.jpg) Both tools offer great support that is efficient and helpful. There are several ways to get in contact and the hours of operation of customer service agents will suit the majority of people regardless of what tool you go with. ### Round 8 – Pricing And Best Value For Money Finally, we are at the last round. This is a big question that’s probably on your mind… “Which tool offers the best value for money?” Here’s the answer. #### Ahrefs Ahrefs pricing starts at \$99 per month for the Lite plan and goes up to \$11,990 per month for the Enterprise plan. ![ahrefs pricing](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202390%20627'%3E%3C/svg%3E)![ahrefs pricing](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-pricing.png) For \$99, you’ll get access to all of the main features like backlink analysis, domain analysis, keyword research etc… But you don’t get Ahrefs unique Content Explorer tool or their historical index. For most website owners and even SEO freelancers, you’ll find that the lite plan will probably suit your needs. If you run an SEO agency or have an SEO team, you’ll probably need to look at the Standard plan and above. I have the Ahrefs Advanced plan because I take advantage of Ahrefs features every week. > I recommend taking the [Ahrefs trial](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") to see which plan is best for you. #### Semrush Semrush is slightly more expensive than Ahrefs. Semrush pricing starts at \$139.95 per month for the Pro plan and goes up to \$499.95 per month for the Business plan. ![semrush pricing](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202296%201438'%3E%3C/svg%3E)![semrush pricing](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-pricing.png) You can get a custom enterprise plan if you want it. Semrush will put it together based on your needs. The Semrush Pro plan for \$139.95 per month will give you access to most Semrush features. You won’t get any of their content marketing features and historical data index. Like Ahrefs, the Pro plan will suit most business owners and SEO freelancers. Agencies and larger companies will likely need to upgrade to the bigger plans. > My blog readers get an [exclusive 14-day free trial](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial"), so you can see which Semrush features you need before choosing a plan. #### Winner: Which Tool Is The Best Overall Value? Ahrefs offers the best value overall. ![Ahrefs vs Semrush: Pricing](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20472'%3E%3C/svg%3E)![Ahrefs vs Semrush: Pricing](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-8-Pricing-Value-For-Money.jpg) It’s 20% cheaper than Semrush and you get access to all the tools you need. Even as you upgrade to higher plans, Ahrefs offers [better value for money](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs"), offering better features overall. [![download the on page seo checklist](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20450'%3E%3C/svg%3E)![download the on page seo checklist](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta3-seo-checklist.jpg)](https://load.searchlogistics.com/c/wnig7cbedwexyepxxjpv/) ## Ahrefs vs Semrush: And The Winner Is… [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs"). I can confidently say that [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") is better than Semrush. But not by a huge margin. Here are the results of each round for Ahrefs vs Semrush: \| \| \| \| \|---\|---\|---\| \| \| [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") \| [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRush") \| \| Keyword Research \| ✅ \| \| \| Domain Analysis \| \| ✅ \| \| Backlink Analysis \| ✅ \| \| \| Technical SEO Audit \| \| ✅ \| \| Rank Tracking \| \| ✅ \| \| User Interface \| ✅ \| \| \| Customer Service \| Draw \| Draw \| \| Pricing & Value For Money \| ✅ \| \| Aside from taking the most rounds, after using both tools for many years, Ahrefs is the tool I constantly come back to. The Backlink analysis features and keyword research tool make Ahrefs a clear winner. Their web crawler is also more active than Semrush, which means their data should be more accurate. The Ahrefs user interface does make a big difference and my SEO team at [Search Logistics](https://www.searchlogistics.com/) prefers using Ahrefs when they are executing campaigns for clients. [![increase your search traffic in 28 days](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20450'%3E%3C/svg%3E)![increase your search traffic in 28 days](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta3-28-day-seo.jpg)](https://load.searchlogistics.com/c/ta7mckv55iop9qygeh24/) ## Wrapping It Up There you have it\! That was a long review with some interesting results. If you have made it this far, I want to thank you for sticking around. I am sure you have a much better idea of the differences between Ahrefs vs Semrush. Hopefully, you have been able to work out which tool will suit you better. [![We have publish tons of SEO case studies](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20900%20200'%3E%3C/svg%3E)![We have publish tons of SEO case studies](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta1-seo-case-studies-2.jpg)](https://www.searchlogistics.com/case-studies/) Now I want to hear from you… Which tool do you like best? Use the [Ahrefs Trial](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") and the [Semrush Trial](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") to give them both a go. Then come back and let me know in the comments which tool you preferred overall. [Previous SEO Case Studies](https://www.searchlogistics.com/case-studies/) OR [Next Increase Your Search Traffic](https://www.searchlogistics.com/challenge/) ## Frequently Asked Questions Which is better Ahrefs vs Semrush? [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") is better than Semrush. After a detailed analysis, Ahrefs is better for backlink analysis, keyword research and overall value for money. Ahrefs is also easier to use than Semrush making it faster to execute SEO tasks. Is Ahrefs worth the money? Yes, Ahrefs is worth the money. Ahrefs has the second most active web crawler which means it collects a ton of data. The data is what makes Ahrefs worth paying for. Whether it’s keyword data, backlinks, or comparing domains, Ahrefs has a huge amount of data, making it well worth the money. Is Moz or Semrush better? [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRush") is far better than Moz. They collect more data than Moz and have more tools and features. Semrush does far better with keyword research, site auditing, ranking tracking and backlink features. If you want to see how Moz compares to Semrush, read my [Semrush vs Moz](https://www.searchlogistics.com/learn/tools/semrush-vs-moz/) comparison. ## You Might Also Like [![\[Case Study\] Which Is The Best Backlink Checker? (million domain test)](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20203%20122'%3E%3C/svg%3E)![\[Case Study\] Which Is The Best Backlink Checker? (million domain test)](https://www.searchlogistics.com/wp-content/uploads/2019/09/best-backlink-checker-203x122.jpg)](https://www.searchlogistics.com/learn/reviews/best-backlink-checker/) [\[Case Study\] Which Is The Best Backlink Checker? (million domain test)](https://www.searchlogistics.com/learn/reviews/best-backlink-checker/) [![Kinsta Review – Why They Host My Million Dollar Blog](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20203%20122'%3E%3C/svg%3E)![Kinsta Review – Why They Host My Million Dollar Blog](https://www.searchlogistics.com/wp-content/uploads/2020/01/kinsta-review-1-203x122.jpg)](https://www.searchlogistics.com/learn/reviews/kinsta/) [Kinsta Review – Why They Host My Million Dollar Blog](https://www.searchlogistics.com/learn/reviews/kinsta/) [![AccuRanker Review](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20203%20122'%3E%3C/svg%3E)![AccuRanker Review](https://www.searchlogistics.com/wp-content/uploads/2019/10/accuranker-review-203x122.jpg)](https://www.searchlogistics.com/learn/reviews/accuranker/) [AccuRanker Review](https://www.searchlogistics.com/learn/reviews/accuranker/) [![Why Publishing AI Generated Content Will Get You Penalised In 2026](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20203%20122'%3E%3C/svg%3E)![Why Publishing AI Generated Content Will Get You Penalised In 2026](https://www.searchlogistics.com/wp-content/uploads/2023/02/featured-image-case-study-ai-generated-content-will-get-you-penalized-203x122.jpg)](https://www.searchlogistics.com/learn/tools/ai-content-detection-case-study/) [Why Publishing AI Generated Content Will Get You Penalised In 2026](https://www.searchlogistics.com/learn/tools/ai-content-detection-case-study/) Link Building ![Logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20235%2060'%3E%3C/svg%3E) ![Logo](https://www.searchlogistics.com/wp-content/uploads/2022/08/spl_logo2.png) Link building you will be proud of. [BUILD LINKS](https://linksthatrank.com/) SEO Agency ![Logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20235%2060'%3E%3C/svg%3E) ![Logo](https://www.searchlogistics.com/wp-content/uploads/2022/08/spl_logo3.png) We take full control of your traffic. [HIRE US](https://www.searchlogistics.com/services/full-service-seo/) Learn Portal ![Logo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20235%2060'%3E%3C/svg%3E) ![Logo](https://www.searchlogistics.com/wp-content/uploads/2023/02/seo-portal-logo.png) Free SEO tutorials to increase your traffic. [LEARN SEO](https://www.searchlogistics.com/learn/) ## What Are Your Thoughts? 4 Responses 1. ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2042%2042'%3E%3C/svg%3E) ![](https://secure.gravatar.com/avatar/0f37d0e656f5f5acac414d36c3eeb491fdc713c8f6de0fbb5c862347f707a520?s=42&d=https%3A%2F%2Fwww.searchlogistics.com%2Fwp-content%2Fthemes%2Fhello-elementor%2Fassets%2Fimages%2Fgravatar.png&r=g) DkWin October 24, 2025 at 5:01 am Great comparison! I’ve been using SEMrush for a while, but I’m tempted to try Ahrefs after reading about its backlink analysis capabilities. I appreciate the detailed insights you provided\! [Reply](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#comment-493029) 2. ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2042%2042'%3E%3C/svg%3E) ![](https://secure.gravatar.com/avatar/c9b84b6160c2a7161c5687c314ee924573cbd9b22bd265481e29150846184392?s=42&d=https%3A%2F%2Fwww.searchlogistics.com%2Fwp-content%2Fthemes%2Fhello-elementor%2Fassets%2Fimages%2Fgravatar.png&r=g) The Tech Tales August 16, 2023 at 5:12 am SemRush has been our all time favourite, but with the constant change in the digital world there is a demand for more enhanced and responsive tools. Could you list down your favourite tools for SEO? Thanks\! [Reply](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#comment-67828) 1. ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2042%2042'%3E%3C/svg%3E) ![](https://secure.gravatar.com/avatar/e65dd8291b0a8276e883d3589133d506f42566018a3b94dbadf52024a7bc38c4?s=42&d=https%3A%2F%2Fwww.searchlogistics.com%2Fwp-content%2Fthemes%2Fhello-elementor%2Fassets%2Fimages%2Fgravatar.png&r=g) Matthew Woodward August 23, 2023 at 2:56 pm Hi there – I made a list of all my favourite tools <https://www.searchlogistics.com/learn/seo/tools/> [Reply](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#comment-70837) 1. ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2042%2042'%3E%3C/svg%3E) ![](https://secure.gravatar.com/avatar/c9b84b6160c2a7161c5687c314ee924573cbd9b22bd265481e29150846184392?s=42&d=https%3A%2F%2Fwww.searchlogistics.com%2Fwp-content%2Fthemes%2Fhello-elementor%2Fassets%2Fimages%2Fgravatar.png&r=g) The Tech Tales August 25, 2023 at 4:13 am Great! Thanks [Reply](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#comment-71447) Leave a Reply [Cancel reply](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#respond) Increase Your Search Traffic In Just 28 Days… [CLICK HERE TO GET STARTED I’ll show you how step by step](https://load.searchlogistics.com/c/fhpknqydkcyutzgd9dzl/) [![Matthew Woodward](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20390%20420'%3E%3C/svg%3E)![Matthew Woodward](https://www.searchlogistics.com/wp-content/uploads/2026/03/matthew-woodward.png)](https://load.searchlogistics.com/c/fhpknqydkcyutzgd9dzl/) Featured In: [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20124%2038'%3E%3C/svg%3E)![](https://www.searchlogistics.com/wp-content/uploads/2022/11/enterlogo1.png)]() [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20124%2038'%3E%3C/svg%3E)![](https://www.searchlogistics.com/wp-content/uploads/2022/10/inclogo-2.png)]() [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20124%2038'%3E%3C/svg%3E)![](https://www.searchlogistics.com/wp-content/uploads/2022/10/HuffPost-1.png)]() [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20124%2038'%3E%3C/svg%3E)![](https://www.searchlogistics.com/wp-content/uploads/2022/10/tnwlogo-2.png)]() [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20124%2038'%3E%3C/svg%3E)![](https://www.searchlogistics.com/wp-content/uploads/2022/10/lifehack-main-logo-1.png)]() [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20124%2038'%3E%3C/svg%3E)![](https://www.searchlogistics.com/wp-content/uploads/2022/10/ahrlogo-3.png)]() [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20124%2038'%3E%3C/svg%3E)![](https://www.searchlogistics.com/wp-content/uploads/2022/10/hublogo-3.png)]() [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20124%2038'%3E%3C/svg%3E)![](https://www.searchlogistics.com/wp-content/uploads/2022/10/Semrush_logo-2.png)]() [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20124%2038'%3E%3C/svg%3E)![](https://www.searchlogistics.com/wp-content/uploads/2022/10/mozlogo-2.png)]() [![search logistics](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20295%2076'%3E%3C/svg%3E)![search logistics](https://www.searchlogistics.com/wp-content/themes/hello-elementor/assets/images/logo.png)](https://www.searchlogistics.com/) Products & Services - [Link Building via Links ThatRank](https://linksthatrank.com/) - [Get Our Book on Amazon](https://geni.us/28dayseochallenge) - [Fully Managed SEO Services](https://www.searchlogistics.com/services/full-service-seo/) - [E-Commerce SEO Services](https://www.searchlogistics.com/services/e-commerce-seo/) - [AI SEO Agency Services](https://www.searchlogistics.com/services/ai-seo-agency-services/) - [Technical SEO Audit Service](https://www.searchlogistics.com/services/technical-seo-audit/) - [Google Penalty Recovery](https://www.searchlogistics.com/services/google-penalty-recovery-service/) - [SEO Consultant Service](https://www.searchlogistics.com/services/seo-consultant/) - [White Label SEO Services](https://www.searchlogistics.com/services/white-label/) Free Resources - [AI Search Quality Rater](https://www.searchlogistics.com/learn/tools/ai-google-quality-rater-tool/) - [Leaked Link Building Checklist](https://www.searchlogistics.com/link-building-leak-checklist/) - [Free SEO Tutorials](https://www.searchlogistics.com/learn/) - [The 28 Day SEO Challenge](https://www.searchlogistics.com/challenge/) - [The SEO Checklist](https://load.searchlogistics.com/c/zjimisafuiypwwej1oea/) - [SEO Strategy Builder](https://load.searchlogistics.com/c/ribukwaf59hmnqlnloc1/) - [Backlink Blacklist](https://linksthatrank.com/backlink-blacklist/) - [7 Day Ecommerce SEO](https://load.searchlogistics.com/c/xlxkqrkdgvygpzo5fnyz/) - [AI SEO Statistics](https://www.searchlogistics.com/learn/statistics/ai-seo-statistics/) - [SEO Statistics](https://www.searchlogistics.com/learn/statistics/seo-statistics/) Learn More - [About Search Logistics](https://www.searchlogistics.com/about/) - [About Matthew Woodward](https://www.searchlogistics.com/about/matthew-woodward/) - [SEO Case Studies](https://www.searchlogistics.com/case-studies/) - [Learn SEO](https://www.searchlogistics.com/learn/) - [SEO Glossary](https://www.searchlogistics.com/glossary/) - [Testimonials](https://www.searchlogistics.com/testimonials/) Contact Us - Phone: [![UK flag icon](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2016%2016'%3E%3C/svg%3E)![UK flag icon](https://www.searchlogistics.com/wp-content/uploads/2022/12/uk.webp)\+44 1892 800605](tel:441892800605) [![USA flag icon](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2016%2016'%3E%3C/svg%3E)![USA flag icon](https://www.searchlogistics.com/wp-content/uploads/2022/12/us.webp)\+1 506 306 2088](tel:15063062088) - Email: [Contact us](https://www.searchlogistics.com/contact/) © Copyright 2026 www.searchlogistics.com \\| All Rights Reserved \\| [Privacy Policy](https://www.searchlogistics.com/privacy-policy/) \\| [Terms](https://www.searchlogistics.com/terms-and-conditions/) ![](https://www.facebook.com/tr?id=746073172083416&ev=PageView&noscript=1)
Readable Markdown	[Ahrefs](https://www.searchlogistics.com/learn/reviews/ahrefs/ "Ahrefs") vs [Semrush](https://www.searchlogistics.com/learn/reviews/semrush/ "Semrush"): A showdown between two [SEO](https://www.searchlogistics.com/learn/seo/ "SEO") titans. Ahrefs and Semrush have been at the top of the SEO industry for years. They have continued to improve their features and develop very loyal followings. I’ve personally been using both of them for over 8+ years. But for most people… You only want to use one of these [SEO tools](https://www.searchlogistics.com/learn/seo/tools/). So which one should you choose? In this blog post, I will compare Ahrefs and Semrush’s best features and answer the famous question… “Which tool is best overall?” So, let’s get started\! [![learn how to increase your search traffic in 28 days](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta2-28-day-seo.jpg)](https://load.searchlogistics.com/c/ta7mckv55iop9qygeh24/) What Will I Learn? - [Ahrefs vs Semrush: Introducing The Competitors](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_Introducing_The_Competitors "Ahrefs vs Semrush: Introducing The Competitors") - [Ahrefs](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs "Ahrefs") - [Semrush](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Semrush "Semrush") - [Ahrefs vs Semrush: Pros & Cons](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_Pros_Cons "Ahrefs vs Semrush: Pros & Cons") - [Ahrefs Pros & Cons](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_Pros_Cons "Ahrefs Pros & Cons") - [📋 Ahrefs Pros: What I Think You’ll Like](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Ahrefs_Pros_What_I_Think_Youll_Like "📋 Ahrefs Pros: What I Think You’ll Like") - [📋 Ahrefs Cons: What I Think You’ll Dislike](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Ahrefs_Cons_What_I_Think_Youll_Dislike "📋 Ahrefs Cons: What I Think You’ll Dislike") - [Semrush Pros & Cons](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Semrush_Pros_Cons "Semrush Pros & Cons") - [📋 Semrush Pros: What I Think You’ll Like](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Semrush_Pros_What_I_Think_Youll_Like "📋 Semrush Pros: What I Think You’ll Like") - [📋 Semrush Cons: What I Think You’ll Dislike](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#%F0%9F%93%8B_Semrush_Cons_What_I_Think_Youll_Dislike "📋 Semrush Cons: What I Think You’ll Dislike") - [Ahrefs vs Semrush: The Ultimate Comparison](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_The_Ultimate_Comparison "Ahrefs vs Semrush: The Ultimate Comparison") - [Round 1 – Keyword Research Features](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_1_-_Keyword_Research_Features "Round 1 – Keyword Research Features") - [Round 2 – Domain Analysis](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_2_-_Domain_Analysis "Round 2 – Domain Analysis") - [Round 3 – Backlink Analysis](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_3_-_Backlink_Analysis "Round 3 – Backlink Analysis") - [Round 4 – Technical SEO Audit](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_4_-_Technical_SEO_Audit "Round 4 – Technical SEO Audit") - [Round 5 – Rank Tracking](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_5_-_Rank_Tracking "Round 5 – Rank Tracking") - [Round 6 – Interface & Ease Of Use](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_6_-_Interface_Ease_Of_Use "Round 6 – Interface & Ease Of Use") - [Round 7 – Custom Service & Support](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_7_-_Custom_Service_Support "Round 7 – Custom Service & Support") - [Round 8 – Pricing And Best Value For Money](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Round_8_-_Pricing_And_Best_Value_For_Money "Round 8 – Pricing And Best Value For Money") - [Ahrefs vs Semrush: And The Winner Is…](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Ahrefs_vs_Semrush_And_The_Winner_Is%E2%80%A6 "Ahrefs vs Semrush: And The Winner Is…") - [Wrapping It Up](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-semrush/#Wrapping_It_Up "Wrapping It Up") ## Ahrefs vs Semrush: Introducing The Competitors Ahrefs and Semrush both have some great SEO features worth taking advantage of. Here’s a quick introduction if you don’t know much about both [tools](https://www.searchlogistics.com/learn/tools/ "tools"). ### Ahrefs In the blue corner, we have [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs"). Ahrefs was founded in 2010 as a website explorer tool. Since then it has grown into a fully-fledged all-in-one [SEO tool](https://www.searchlogistics.com/learn/seo/tools/ "SEO tool"). [![ahrefs homepage](https://www.searchlogistics.com/wp-content/uploads/2022/01/ahrefs-homepage.png)](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") Packed inside the easy-to-use interface are a ton of powerful SEO features. You get everything you need to execute high-quality SEO campaigns without the complexity of most SEO tools. Ahrefs’ top features include: - Detailed [SEO Dashboard](https://www.searchlogistics.com/learn/seo/reporting/seo-dashboards/ "SEO Dashboard") – High-level view of your SEO campaigns with the most important metrics. - Site Explorer – Powerful competitor research tool. - [Keywords](https://www.searchlogistics.com/learn/seo/keywords/ "Keywords") Explorer – [Keyword research tools](https://www.searchlogistics.com/learn/seo/keywords/keyword-research-tools/) that help you find quality keywords fast. - Site Audit – Complete technical and [on-page SEO](https://www.searchlogistics.com/learn/seo/on-page/) website auditor. - Rank Tracker – Track all your target keyword rankings in different search engines. - Content Explorer – Research new content ideas and find link-building opportunities. Ahrefs has a great suite of tools to execute any [SEO campaign](https://load.searchlogistics.com/c/ta7mckv55iop9qygeh24/ "SEO campaign") in any niche. > Don’t forget to read my full [Ahrefs Review](https://www.searchlogistics.com/learn/reviews/ahrefs/) to see all of the powerful features you can take advantage of. Access to Ahrefs best features for FREE with [Ahrefs Webmaster tools](https://www.searchlogistics.com/learn/reviews/ahrefs-webmaster-tools/). ### Semrush In the red corner, we have [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRush"). Semrush is an all-in-one SEO and marketing tool. [![semrush homepage](https://www.searchlogistics.com/wp-content/uploads/2022/06/semrush-homepage.png)](https://www.searchlogistics.com/get/semrushtrial/ "SEMRush") It has changed a lot over the years, starting off as just a Firefox SEO extension called SEO digger in 2008. It was then renamed SEOQuake and finally developed into a complete SEO tool where it was again renamed Semrush. Semrush is an incredibly powerful market research tool with data on just about anything you need. While the bread and butter of Semrush is SEO, it has content marketing, [PPC](https://www.searchlogistics.com/learn/seo/seo-vs-ppc/) advertising and social media features as well. Semrush’s top SEO features include: - Keyword Magic tool – Powerful [keyword research](https://www.searchlogistics.com/learn/seo/keywords/research/ "keyword research") tool that finds thousands of keyword combinations for your SEO campaigns. - Site Audit – Get a comprehensive analysis of your website and actionable steps to fix any issues. - Position Rank Tracker – Track your site (or competitor’s) keyword rankings in Google. - [Backlink Analysis](https://www.searchlogistics.com/learn/seo/link-building/backlink-analysis/) – Monitor your [backlink profile](https://www.searchlogistics.com/learn/seo/link-building/backlink-analysis/ "backlink profile") and find link-building opportunities. - Competitor SEO Analysis – Uncover your competitor’s [SEO strategies](https://www.searchlogistics.com/learn/seo/link-building/strategies/ "SEO strategies") with everything you need to run a complete competitor analysis. As you can see, Semrush also has a powerful suite of SEO tools to effectively execute SEO campaigns. > Check out my [Semrush review](https://www.searchlogistics.com/learn/reviews/semrush/) to [learn](https://www.searchlogistics.com/learn/ "learn") everything you can do with Semrush. Want to see how Semrush stands against other top SEO tools? You should take a look at these posts: - [SEO Powersuite vs Semrush](https://www.searchlogistics.com/learn/reviews/seo-powersuite-vs-semrush/) - [Semrush vs Moz](https://www.searchlogistics.com/learn/tools/semrush-vs-moz/) [![Check if you are using blacklisted backlinks](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta2-backlink-blacklist-penalty.jpg)](https://linksthatrank.com/backlink-blacklist/) ## Ahrefs vs Semrush: Pros & Cons To make it easier for you to decide which tool is best for you, here are the pros and cons of both tools. I recommend reading through them and looking for anything that jumps out. When choosing a platform for SEO, I’ve often found that there are core features or tools that I just can’t live without. That makes it much easier to decide between them. What’s right for someone else might be wrong for you, and that’s okay. The goal is to ultimately choose the platform that will help you execute your SEO campaigns the most effectively. ### Ahrefs Pros & Cons Let’s start with Ahrefs: \| PROS \| CONS \| \|---\|---\| \| ✅ Best backlink analysis tool in the industry \| ❌ Only weekly ranking updates \| \| ✅ Intuitive user interface \| ❌ Lacks quality [PPC](https://www.searchlogistics.com/learn/seo/seo-vs-ppc/ "PPC") data \| \| ✅ Starting plan is more affordable \| ❌ [Technical SEO audit](https://www.searchlogistics.com/learn/seo/on-page/seo-audit/ "Technical SEO audit") features aren’t as solid \| \| ✅ Active web crawler and fresh data \| ❌ Heavily focused on organic SEO \| \| ✅ Powerful keyword research features \| \| \| ✅ Comprehensive domain analysis tool \| \| \| ✅ Excellent content explorer features \| \| ### 📋 Ahrefs Pros: What I Think You’ll Like - Unmatched Backlink Analysis – As you can imagine, I’ve done a lot of [link building](https://www.searchlogistics.com/learn/seo/link-building/ "link building") and [backlink profile](https://www.searchlogistics.com/glossary/link-profile/ "backlink profile") audits in my time. Ahrefs has the best backlink analysis tool available. There is no other tool I’ve used that comes close, or I trust as much. - Clear, User-Friendly Interface – When a tool offers as many features as Ahrefs or Semrush, the user interface matters a lot. And this is another area where Ahrefs really excels. They have a wealth of features, but the main ones you’ll use daily are exactly where you’d expect them to be. It’s an intuitive platform that even beginners can pick up quickly. - Better Pricing – Ahrefs starts at \$129/month, which isn’t cheap, but it’s slightly lower than Semrush’s entry-level plan. The good news is that the Ahrefs entry plan (Lite) will have all the features that most SEOs and website owners will need. - Active Web Crawler – [Ahrefsbot](https://www.searchlogistics.com/learn/seo/ahrefsbot/ "Ahrefsbot") is Ahrefs’ web crawler. It is the third most active web crawler on the planet, behind [Googlebot](https://www.searchlogistics.com/learn/seo/googlebot/ "Googlebot") and [Bingbot](https://www.searchlogistics.com/learn/seo/bingbot/ "Bingbot"). This matters because an active web crawler means fresh and accurate data for you to use. - Great Keyword Research Tool – I love Ahrefs’ keyword research features because the data is comprehensive, and it makes finding quality long-tail keywords easier. It also has unique metrics like clicks per search, mobile vs. desktop and traffic potential for ranking number one. - Comprehensive Domain Analysis – Type any competitor’s website into the domain analysis tool and get a complete overview of their SEO performance in seconds. The data is in-depth and organised so that you can get an overview quickly and then dive deep into a particular area of the site. - Mine Trending Content – Ahrefs has a unique feature for higher-tier plans that helps you discover high-performing content in your niche. You can use this information as inspiration for your next piece of content or as a link building opportunity. It’s a very powerful tool\! ### 📋 Ahrefs Cons: What I Think You’ll Dislike - Weekly Rank Tracking Updates – This has to be one of Ahrefs’s biggest downsides. Your keyword rankings are only updated weekly, while Semrush offers daily updates automatically. This essentially means I end up using another rank-tracking tool, AccuRanker. - Limited PPC Data – Ahrefs doesn’t offer a great deal of PPC (pay-per-click) data. The most information you will get is estimated cost-per-click and the ads that are displayed for a specific keyword. It’s basic at best and won’t work if you need quality PPC competitor research tools. - Less Comprehensive Technical Audits – Ahrefs website auditing tool is good, but not great. It catches the major technical issues, but doesn’t go as deep as most people will want. If you are working or large client sites, you’ll like need another website auditor in your arsenal. - Organic SEO Focus Only – The truth is that Ahrefs is all in on organic SEO. That means is offers very little in the way of other marketing channels. If you need a more comprehensive marketing platform, Semrush may be the better option for you. ### Semrush Pros & Cons Now for Semrush: \| PROS \| CONS \| \|---\|---\| \| ✅ Comprehensive all-one-marketing platform \| ❌ Steep learning curve \| \| ✅ Superior technical SEO audit features \| ❌ Higher entry-level plan \| \| ✅ Excellent automatic daily rank tracking \| ❌ Overwhelming amount of data and features \| \| ✅ High-quality data \| ❌ Link building features could be better \| \| ✅ Powerful PPC research features \| \| \| ✅ In-depth domain analysis tool \| \| \| ✅ Massive keyword database \| \| ### 📋 Semrush Pros: What I Think You’ll Like - Complete Marketing Platform – Semrush has grown into an all-in-one marketing platform covering SEO, PPC, Social Media and more. That’s not to discount their SEO tool suite, but you really get a lot of competitor intelligence features that apply to lots of areas of [digital marketing](https://www.searchlogistics.com/learn/statistics/digital-marketing-statistics/ "digital marketing"). In my opinion, there isn’t a tool that rivals Semrush as a marketing platform. - Quality Technical SEO Audit Features – The site audit tool is incredibly thorough and identifies many issues other tools miss. I really like how it provides actionable insights, and Semrush has designed it to help you solve problems, not just find them. - Superior Rank Tracking – Semrush offers automatic daily updates for ranking tracking. That means you can log in every day and monitor your SEO campaign. You can also get very granular when tracking rankings at the city and zip code level. - PPC Competitor Research – If you run paid ads on Google, you will love Semrush. It gives you a wealth of data, including which keywords competitors are bidding on, their ad copy, estimated budget, cost-per-click and even which ad performs best. It’s very powerful. - In-Depth Domain Analysis – The domain analysis tool provides you with a lot of data about your competitors. What I like is that you can really see how you stack up and where your site falls short. This is the kind of actionable information that helps you improve your own SEO. - Massive Keyword Database – With a huge keyword database of over 26.2 billion keywords across 142 locations, Semrush is a force to be reckoned with. While I prefer Ahrefs for keyword research overall, there is no doubt that Semrush has the data you need to make good keyword decisions. ### 📋 Semrush Cons: What I Think You’ll Dislike - Steeper Learning Curve – It will take longer to learn how to get the most out of Semrush. This is due in part to the sheer number of features inside the platform, but also to the design. It just takes longer to get to where you want to be and feels less intuitive than Ahrefs. - Higher Starting Prices – Semrush starts at \$139.95/month, which is slightly higher than Ahrefs. While this won’t be a big problem for most people, the extra \$10 might make the difference. - Information Overload – The amount of data and information that Semrush throws at you can be overwhelming. There are dozens of graphics, charts and data points on each report. While this might actually be a plus for data nerds like me, it does affect the usability of the platform and can make it harder to take action. - Less Intuitive [Link Building Tools](https://www.searchlogistics.com/learn/seo/link-building/link-building-tools/ "Link Building Tools") – Semrush has a huge backlink database and some great link building features. But when it comes down to the important aspects of [backlinks](https://www.searchlogistics.com/glossary/backlinks/ "backlinks"), it lacks the insights, data, filtering and user experience that Ahrefs offers. [![download the link building checklist](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta3-link-building-leak-checklist.jpg)](https://load.searchlogistics.com/c/pphg4phtjjjzicmlhbzo/) ## Ahrefs vs Semrush: The Ultimate Comparison On paper, both Ahrefs vs Semrush look similar. But you need to dive beneath the surface to really get a feature vs feature comparison. I have broken this comparison into 8x rounds: 1. Keyword Research Features 2. Domain Analysis 3. Backlink Analysis 4. [Technical SEO Audit](https://www.searchlogistics.com/learn/seo/on-page/seo-audit/) 5. Rank Tracking 6. Interface & Easy Of Use 7. Customer Service & Support 8. Pricing And Best Value For Money Let’s jump in\! ### Round 1 – Keyword Research Features If you can’t find great keywords for your campaign… It’s doomed from the beginning. Good keyword research tools let you dig in deeper to find those hidden gems that aren’t obvious. #### Ahrefs Ahrefs’ primary keyword research tool is called Keyword Explorer. They have a huge keyword database with [28\.7 billion keywords](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") across 10 search engines in 217 locations. 2 billion of those keywords are for the US alone. That’s a lot of keyword data. Keyword Explorer works similarly to other keyword research tools. You type in your [seed keywords](https://www.searchlogistics.com/glossary/seed-keywords/ "seed keywords") and Ahrefs will provide you with data for that keyword- - Keyword ranking difficulty - Search volume - CPC - Trends ![ahrefs keyword research](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-keyword-research.png) You can also see a global breakdown of keyword search volumes by country. With Ahrefs you can research up to 10,000 keywords in one go. If you are handling an [enterprise SEO](https://www.searchlogistics.com/learn/seo/enterprise-seo-services/ "enterprise SEO") campaign, Ahrefs has the power to do it. Need some more keywords for your campaign? Keywords Explorer takes the 10 most popular keywords related to your original seed keyword to generate thousands more keyword suggestions. It does this with 4 different methods- 1. Terms match 2. Also rank for 3. Also talk about 4. Questions ![ahrefs keyword suggestions](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-keyword-suggestions.png) This will give a huge list of potential keywords to search through. Now you’ve got a bunch of good keywords… How do you determine which ones are right for your campaign? This is where Ahrefs makes keyword research a breeze. Keyword Explorer uses advanced metrics and modelling to help you calculate a return when you rank for any keyword. Here’s how it does it- - Clicks – Average number of clicks [organic search results](https://www.searchlogistics.com/glossary/organic-search-results/ "organic search results") receive from this keyword. - Clicks Per Search – Average number of search results a person clicks on after searching for the keyword. - % of Clicks – The percentage of searches that end up clicking through to a website in the search results. - % of Paid Clicks vs Organic Clicks – The percentage of clicks paid vs organic search results received. - Return Rate – Unique metric that shows which keywords get repeat searches from the same person. ![ahrefs advanced metrics](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-advanced-metrics.png) While these metrics are based on modelling, you can use this data to make better keyword decisions to get the highest ROI possible every single time. Ahrefs also allows you to do keyword research for [10 different search engines](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") including Google, [Amazon](https://www.searchlogistics.com/learn/statistics/amazon-prime-statistics/ "Amazon"), YouTube, [Bing](https://www.searchlogistics.com/learn/seo/bing/) and more. #### Semrush Semrush keyword research tools are also very powerful. You’ll get access to their massive index of [26\.2 billion keywords](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") across 142 locations. This is bigger than Ahrefs, but the difference isn’t likely to significantly impact your keyword research overall. Like Ahrefs, you can’t start by using some seed keywords, or you can type in a competitor’s domain to see their keyword rankings. Semrush provides much of the same essential keyword metrics such as- - Ranking difficulty - Search volume - CPC - Trends ![semrush keyword overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-keyword-overview.png) But Semrush shines with the volume of data and information that they provide. You get TONS more in-depth keyword data on the main report and additional graphs to provide more insights. This is especially valuable if you are interested in PPC metrics. One of the cool metrics that Semrush does have is estimated traffic. This metric gives you an idea of how much traffic you are likely to get when ranking for a keyword. This helps you understand which keywords are worth targeting. What about keyword ideas? Semrush keyword ideas tool is called Keyword Magic. You get [thousands of keyword ideas](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") in seconds using- - Containing Keywords - Broad Match - Phrase Match - Exact Match - Questions - Related Keywords ![semrush](https://www.searchlogistics.com/wp-content/uploads/2022/05/keyword-ideas-and-variations.png) And more. This is similar to Ahrefs in the way that it works. Semrush also has tons of filters to process lots of keywords quickly to find the hidden gems that aren’t as obvious. ![semrush keyword magic tool](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-keyword-magic-tool-1.png) One of the biggest benefits of using Semrush is [SERP](https://www.searchlogistics.com/glossary/search-engine-results-pages-serps/ "SERP") analysis. Semrush has done a great job at providing a wealth of information about the SERPs. You can… - Track position movements for specific keywords - See the visibility of each competitor Not only that but you can also see the title and [meta description](https://www.searchlogistics.com/glossary/meta-description/ "meta description") being featured by each website in the SERPs. #### Winner: Which Tool Is Best for SEO Keyword Research? The winner for Keyword Research goes to Ahrefs (only just). ![Ahrefs vs Semrush: Keyword Research](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Keyword-Research.jpg) [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") keyword research tool-suite is: 1. Easy to use 2. Helps you find valuable keywords quickly You can get the important metrics easily and dive deeper whenever you want. You also get an extensive keyword database across 10 search engines, not just Google. There’s no doubt that [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") does provide more data overall. But it’s overwhelming and at times unnecessary – most people just won’t use half the features. The only significant benefit of Semrush is they include solid PPC data, which might benefit specific users. Truthfully both keyword research features are pretty similar. But Ahrefs data is [more usable](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") as they provide better metrics that helps determine whether a keyword is worth targeting. Doing keyword research on budget? Check out my list of free [keyword research tools](https://www.searchlogistics.com/learn/tools/free-keyword-research-tools/). ### Round 2 – Domain Analysis One of the great features that both tools offer is domain analysis. This simply means getting a general snapshot of how good any website is from an SEO perspective. > Good domain analysis tools make it easy to research a competitor and quickly see the overall SEO performance. #### Ahrefs Ahrefs domain analysis tool is called Site Explorer. It gives you a high-level view of any website’s organic traffic and backlink profile. Within seconds you can see: - Any website’s backlinks - The number of referring domains - The organic ranking keywords Ahrefs also estimates how much traffic a website is getting. ![ahrefs domain explorer](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-domain-explorer-1.png) These key metrics give you a quick overview of any website and how it’s performing organically. Want to measure the authority of a website? Ahrefs’ core authority metric is called “[Domain Rating](https://www.searchlogistics.com/glossary/domain-rating-dr/ "Domain Rating")” (DR) and it’s one of the most popular authority metrics used by SEOs. > Overall, DR measures the relative authority of a website based on its backlink profile and the ability of that website to rank in the SERPs. Want to see if a competitor’s search traffic is growing? The Organic Search tab in Site Explorer shows two important graphs: - The 1st graph shows the organic traffic growth (or decline) over time. - The 2nd graph shows how many organic keywords the site ranks for over time. ![ahrefs organic search tab](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-organic-search-tab.png) This makes it easy to visualise any website’s organic performance. When reviewing any website… You need to check out the backlink profile. If your competitors are acquiring high-quality backlinks, it won’t be long before they are breathing down your neck in the SERPs. In the Backlink profile within Site Explorer, Ahrefs provides all the data you need to see any website’s backlink growth. ![ahrefs backlink profile tab](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-backlink-profile-tab.png) There is a ton of information here. You can see- - The number of referring domains - The number of referring pages - Domain rating growth over time - New and lost referring domains - New and lost backlinks And even the top-level domain distribution and the location of each backlink. Ahrefs has done a great job making all of this information accessible in an easy-to-use interface. They have even added a Paid search tab where you can see: 1. If the website is running paid search ads 2. What those ads look like Within minutes [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") allows you to [review](https://www.searchlogistics.com/learn/reviews/ "review") any website and get a comprehensive overview of its SEO performance. #### Semrush Semrush has a comprehensive domain analysis tool. While the report might initially look overwhelming, it contains a ton of valuable information that you can leverage. Right at the top of the domain analysis report, you’ll see the websites: - Authority Score - Organic Search Traffic - Paid Search Traffic - Backlinks ![semrush domain overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-domain-overview-1.png) Semrush’s authority score metric is comparable to Ahrefs’ domain rating metric. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs. The organic overview in the Semrush Domain analysis tools has a lot of information. Like Ahrefs you can see organic traffic and organic keywords growth with visually appealing graphs. But [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") has a couple of unique data points in the organic section of the domain analysis. Firstly you can see any website’s ranking keywords broken down by [search intent](https://www.searchlogistics.com/glossary/search-intent/ "search intent"): - [Informational](https://www.searchlogistics.com/glossary/informational-query/ "Informational") - [Navigational](https://www.searchlogistics.com/glossary/navigational-query/ "Navigational") - Commercial - Transactional ![semrush keyword intent overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-keyword-intent-overview.png) This cool feature lets you see the keyword distribution to get an idea of what [types of keywords](https://www.searchlogistics.com/learn/seo/keywords/types/) they are targeting. Want to see how a website stacks up against key competitors? Semrush adds two widgets that feature the main organic competitors and a competitive positioning map. ![semrush competitor overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-competitor-overview.png) This gives you a good ‘at-a-glance’ indication of: - How a site performs against key competitors - The general size of each competitor in the SERPs Semrush has everything you would expect to find when it comes to the backlink overview. You can see the sites: - Total backlinks - Referring domains - [Nofollow](https://www.searchlogistics.com/glossary/nofollow/ "Nofollow") vs Dofollow links - Referring domains by location …And so much more\! ![semrsuh backlink overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-backlink-overview.png) While this section doesn’t contain as much information as Ahrefs, it does a thorough job to get a good overview of the site’s backlink profile and strengths. Paid search is another place that [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") shines in Domain Analysis. You’ll see- - Top Paid Keywords - Paid Position Distribution - Main Paid Competitors - Competitive Positioning Map ![semrush ppc overview](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-ppc-overview.png) Like Ahrefs you see a sample of text ads the site is running. The top paid keywords section tells you which keywords perform best in the campaign. You could potentially take these keywords and immediately apply them to your own campaign to start generating similar results. Overall, Semrush has a comprehensive domain analysis tool that provides in-depth and usable data for any site. #### Winner: Which Tool Offers The Most In-depth Analysis? Semrush narrowly takes home the win for domain analysis. ![Ahrefs vs Semrush: Domain Analysis](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-2-Domain-Analysis.jpg) It provides the [most in-depth analysis](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") while providing important data upfront. The one thing that [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") does get over Semrush is the ease of use. You get a clear overview of any domain and the data is usable. There is no doubt that both tools have comprehensive domain analysis tools that will work well for any SEO campaign. [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRush") just packs in more info and a couple of unique metrics to take the cake here. ### Round 3 – Backlink Analysis Backlink analysis is an interesting round for both SEO tools. *Historically Ahrefs has always been the backlink king.* But Semrush has invested a lot of money and resources into their backlink tool suite. Here is the backlink breakdown for Semrush vs Ahrefs. #### Backlink Database Size The size of a backlink database matters. Why? > The more links you have indexed in your database, the more accurate your analysis and link building features will be. Backlink database size forms the foundation of link building and backlink tools. ##### Ahrefs Ahrefs has long been the trophy holder of backlink databases. They boast the largest [world’s largest index](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") of live backlinks – second only to Google. Ahrefs has 24.9 trillion internal backlinks and 35 trillion external backlinks. That’s a massive database of links. ![ahrefs backlink index](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-backlink-index.png) How do they collect all that link data? Ahrefs has the second most active web crawler outperforming other [search engines](https://www.searchlogistics.com/learn/seo/how-search-engines-work/) like [Bing](https://www.searchlogistics.com/learn/seo/bing/ "Bing") and [Yandex](https://www.searchlogistics.com/learn/seo/yandex/). Every minute they crawl over 5 pages\! This is what allows Ahrefs to keep such a fresh live backlink database. As a user, this is good news for you. You can be confident that their authority metrics such as: - Domain Rating - Ahrefs Rank …are good measurements of your website’s overall authority. ##### Semrush Historically backlink analysis tools were the weakest point of Semrush. To say their backlink database was lacking was an understatement. But in 2019, they completely redid their link building and backlink tool suite and have improved significantly. Today, Semrush claims to have a backlink database of over [43 trillion backlinks](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial"). That’s a lot… ![semrush backlink index](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-backlink-index.png) You might be thinking – “that’s way more than Ahrefs”. That’s true, but… You have to realise there are two different types of backlink databases: 1. Historical backlinks 2. Live backlinks Historic indexes serve as records of the backlinks that have existed in the past but aren’t necessarily live today. Semrush doesn’t say whether their 43 trillion backlinks are live backlinks or just a historical record. Ahrefs only counts live backlinks in their backlink index numbers. But if we just take each tool by the numbers they publish, Semrush does have more. Both Ahrefs and Semrush allow you to enter any domain to view all of it’s backlinks. Ahrefs is great for analyzing backlinks but Semrush outperforms it in terms of backlink database size, [reporting](https://www.searchlogistics.com/learn/seo/reporting/ "reporting") tools, auditing and building new links make SEMrush a better option. #### Backlink Tools Link building and backlink analysis are crucial for SEO. Backlink tools should help you find quality backlink opportunities and build links more efficiently. ##### Ahrefs Ahrefs allows you to quickly see any website’s: - Backlinks - Referring domains - Dofollow vs nofollow links ![ahrefs backlink tools](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-backlink-tools.png) This makes it really easy to compare websites quickly. Ahrefs has a nice backlink gap tool that allows you to see backlinks your core competitors have but you don’t. This is one of the easiest ways to see how you stack up against competitors quickly. The backlink tools inside Ahrefs allow you to: 1. Compare any websites 2. See where you need to improve What about link building? Ahrefs makes backlink research easier. In minutes, you can find thousands of potential link-building opportunities using any of the top [link building strategies](https://www.searchlogistics.com/learn/seo/link-building/strategies/). ![link building with ahrefs](https://www.searchlogistics.com/wp-content/uploads/2022/05/link-building-with-ahrefs.png) One of my favourite backlink tools that Ahrefs has is web monitoring. Any time you get mentioned online, you get an email from Ahrefs and can reach out to secure the link. ![link building alert](https://www.searchlogistics.com/wp-content/uploads/2022/09/link-building-alert-1.png) The Ahrefs intuitive interface makes link building efficient and effective. ##### Semrush Semrush has been investing in its backlink tools. Research any website’s backlink profile to get all of the important backlink information. Semrush provides a ton of backlink filters so you can get specific on the types of links a website has. They even go as far to categorise each link by industry so you can see how you stack up against your competitors. ![semrush backlink analytics](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-backlink-analytics.png) This tool also lets you know what kinds of sites you should be trying to get more links from. But when it comes to turning that research into link building opportunities, Semrush isn’t as fluent… You’ll need to dig around more to find those quality links. One unique tool that Semrush does have is its outreach [link building tool](https://www.searchlogistics.com/learn/seo/link-building/link-building-tools/). ![link building tool](https://www.searchlogistics.com/wp-content/uploads/2022/09/link-building-tool-933x488-1.png) You can find and reach out to prospects from within Semrush. While in theory this sounds good, the tool itself feels a little clunky. But it could be a nice feature to have\! #### Backlink Auditing [Backlink audits](https://www.searchlogistics.com/learn/seo/link-building/backlink-audit/) are an important feature. You need to protect your backlink profile and ensure that it remains strong to [increase your domain authority.](https://www.searchlogistics.com/learn/seo/link-building/increase-domain-authority/) ##### Ahrefs Backlink auditing is Ahrefs’ speciality. You get a comprehensive list of your entire backlink profile. Ahrefs referring domains and backlink graphs make it easy to quickly identify [negative SEO](https://www.searchlogistics.com/learn/seo/negative-seo/) attacks by showing spikes in your link acquisition rate. An important part of backlink auditing is identifying links from irrelevant top-level domains (TLD). Ahrefs has a tool suite that lets you see: - Every backlink TLD - The location of that link It’s easy to see spammy links from dodgy sites. ![ahrefs top level domain distribution](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-top-level-domain-distribution.png) You can check for spammy [anchor text](https://www.searchlogistics.com/glossary/anchor-text/ "anchor text") with the Ahrefs anchor test map tool. ![anchor search logistics ahrefs](https://www.searchlogistics.com/wp-content/uploads/2022/05/anchors-search-logistics-ahrefs.png) Lastly, Ahrefs uses “Domain Rating” (DR) to measure the overall authority of any backlink. This is a reliable metric you should be taking advantage of. You can identify websites with a low DR and remove them quickly. On top of that, Ahrefs allows you to create [disavow](https://www.searchlogistics.com/learn/seo/link-building/how-to-disavow-backlinks/ "disavow") reports with the tool to quickly get [bad backlinks](https://www.searchlogistics.com/learn/seo/link-building/how-to-find-remove-bad-backlinks/) disavowed. ##### Semrush Semrush has a similar suite of backlink auditing features to Ahrefs. It’s just not as comprehensive. You can get a complete list of your backlinks and see each link’s “Authority Score” (AS). ![semrush authority score](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-authority-score.png) Basically, Authority Score is Semrush’s version of Domain Rating. It’s easy to spot low AS backlinks that need to be removed. Semrush also provides a toxicity score for each link. ![semrush toxicity score](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-toxicity-score.png) The higher the number, the more damage this link could do to your SEO. This feature allows you to: 1. Find toxic links 2. Remove them from your site Like Ahrefs, Semrush allows you to see your backlink profile anchor text to identify spammy anchor text that needs to be removed. There’s no doubt that Semrush will allow you to perform comprehensive backlink audits on any website. #### Broken Link Building Why highlight [broken link building](https://www.searchlogistics.com/learn/seo/link-building/broken-link-building/) specifically? It’s one of the best link building strategies that many people use. It’s also important that a backlink tool should be able to identify: - Broken internal links - Broken [external links](https://www.searchlogistics.com/learn/seo/link-building/external-links/) ##### Ahrefs Straight off the bat, Ahrefs actually has a [broken link building](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") tool built into the platform. And it’s really powerful. ![ahrefs broken link building](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-broken-link-building-tools.png) Simply add your target websites to Ahrefs and click on the broken links tool. This shows you any web pages that have broken links. Now it’s just about finding a substitute and doing outreach. Easy, right? ##### Semrush Semrush also finds broken links quickly, but it’s not as straightforward. You can add a competitor’s website to the backlink analytics tool. After gathering all of the website’s backlinks, you’ll need to tick the “Target URL” error box. ![semrush broken link building](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-broken-link-building.png) This gives you a list of dead links to review and see if they are fit for broken link building. #### Winner: Which Tool Is Best For Analysing Backlinks? Ahrefs is still the king of backlinks and takes this round comfortably. ![Ahrefs vs Semrush Backlink Analysis](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-3-Backlink-Analysis.jpg) Despite Semrush investing a lot into its backlink features, [Ahrefs is far better](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") for: - Analysing backlinks - Completing backlink audits - Finding link building opportunities While Semrush claims to have the biggest backlink database, tons of independent tests show that Ahrefs can find more links most of the time – including my own. It’s the same result I had with [Majestic](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-majestic/ "Majestic") when I tested their claims with [Ahrefs vs Majestic](https://www.searchlogistics.com/learn/reviews/ahrefs-vs-majestic/). Ahrefs backlink analysis tools are better and far easier to use. They speed up backlink audits and link building – helping you be more efficient. It doesn’t get much better than that. ### Round 4 – Technical SEO Audit If your website has technical issues… It just won’t rank well. So now, let’s look at which tool is better at identifying technical SEO issues and turning them into opportunities. #### Ahrefs Ahrefs has recently upgraded its site audit tool. It’s quickly gone from relatively basic to quite advanced. ![ahrefs site audit](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-site-audit.png) From the get-go, Ahrefs will give you 3 core site audit metrics: - Your health score - [UR](https://www.searchlogistics.com/glossary/url-rating-ur/ "UR")’s crawled - URLs that have errors This gives you a quick look at where your website is at in terms of technical SEO health. Ahrefs provides you with a complete list of things you need to fix. This is broken down into three categories: 1. Errors 2. Warnings 3. Notices ![ahrefs found website issues](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-found-website-issues.png) It’s easy to prioritise which tasks you need to focus on first and get to work. You can click on any of the issues to reveal a complete list of affected URLs. ![ahrefs urls affected by issues](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-urls-affected-by-issues.png) What kinds of issues does Ahrefs detect? Ahrefs identifies all of the major technical issues including: - Slow loading pages - Broken links - Canonicalisation - [Internal linking](https://www.searchlogistics.com/learn/seo/on-page/internal-link-building/) errors - Redirects - Metadata You can also get a good look at your site structure to ensure that it’s friendly for users and search engines. Ahrefs Site Audit is robust and will help any website identify and fix its SEO issues. #### Semrush Semrush is known for their site audit tool. It’s long been held as one of the [best site audit tools](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") available and they have continued to improve and update it. As soon as you run a site audit, Semrush will give you an overall health score and key metrics for each technical part of your website. ![semrush site audit](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-site-audit-1.png) This gives you way more information upfront and allows you to dive into certain aspects of your website immediately. Similarly to Ahrefs, Semrush breaks SEO issues into three categories: 1. Errors 2. Warnings 3. Notices Semrush conveniently provides a “Top Issues” list so you can get to work fixing all of your important website issues first. *Ahrefs does this too… But Semrush does it better.* It’s easier to get on top of the most important problems quickly. One of the unique things I love about Semrush is their [internal link](https://www.searchlogistics.com/learn/seo/on-page/internal-link-building/) distribution report. ![internal link distribution semrush](https://www.searchlogistics.com/wp-content/uploads/2022/05/internal-link-distribution-semrush.png) The report breaks down how your internal links are set up. Ideally, you want high authority pages linking to newer pages that need more authority. The [internal link](https://www.searchlogistics.com/learn/seo/on-page/internal-link-building/ "internal link") distribution report lets you know if your website’s authority is flowing in the right direction. These kinds of site audit features are what make Semrush so good. It goes above and beyond the standard auditing features. You get real suggestions that provide opportunities for you to improve your SEO – not just fix the problems. Check out my [4 step SEO audit case study](https://www.searchlogistics.com/case-studies/4-step-seo-audit-results/) to see how regular SEO audits can help your website grows. #### Winner: Which Tool Has The Best Technical SEO Site Audit Feature? Semrush is the winner of the technical SEO audit round.** ![Ahrefs vs Semrush: Technical SEO Audit](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-4-Technical-SEO-Audit.jpg) While both tools have similar features and do an excellent job identifying technical issues, [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") makes the information more usable. Semrush’s site audit tool has a few more unique features that help you take your technical and [on-page SEO](https://www.searchlogistics.com/learn/seo/on-page/ "on-page SEO") to another level. ### Round 5 – Rank Tracking Staying on top of the progress of your campaign is essential. That’s why you need a solid rank tracking tool. Here are the results of Semrush vs Ahrefs in rank tracking. #### Ahrefs Ahrefs’ rank tracking tool is called Rank Tracker. It lets you monitor your keyword rankings on both desktop and mobile in 190 locations. Setting it up is super easy: 1. Add your list of keywords 2. Choose the countries 3. Add your competitors ![ahrefs add keywords](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-add-keywords.png) Ahrefs will start tracking your ranking positions in each country for each keyword. To go with their position tracking features, Ahrefs have built-in a bunch of graphs and charts to help you visualise your results: - Visibility graph - Average position and estimated traffic - Keyword position distribution ![ahrefs visibility graph](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-visibilty-graph.png) This makes it really easy to see how your SEO campaign performs and whether your website is improving. What about featured snippets and [rich results](https://www.searchlogistics.com/learn/seo/on-page/rich-snippets/)? Ahrefs shows you if your URLs get featured results in the SERPs. You can also see if the top 10 ranking websites have any features in general. I love this feature because: 1. It lets you see what featured results your website is getting vs your competitors. 2. It tells you which keywords you can optimise to get more featured results. But one of the best things about Ahrefs’ Rank Tracker is competitor analysis. It’s one thing to keep an eye on your own website, but what about your competitors? You can monitor your top 10 competitors and see their- - Ranking progress - Search traffic - SERP features ![ahrefs competitor rankings and traffic](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-competitor-rankings-and-traffic.jpg) It’s easy to keep your finger on the pulse of any keyword you target. Ahrefs shows you all of the data you need to make good decisions and monitor your entire campaign. But there’s one massive downside to Ahrefs Rank Tracker… Ahrefs only updates your rankings once per week. Yuck\! While most ranking tracking tools update data daily, you’ll have to wait for an entire week to see your rankings progress. Note that it is possible to pay extra to get daily updates, but I consider daily tracking a standard feature. This is a huge drawback to using Ahrefs as your sole rank tracking tool. #### Semrush Semrush has 3 different tools for rank tracking. The goal is to give you more than just a standard rank tracker for your campaigns. ![keyword position tracking](https://www.searchlogistics.com/wp-content/uploads/2022/09/keyword-position-tracking-933x664-1.png) Position tracking is a breeze with Semrush. Similarly to Ahrefs, you get the standard ranking tracking tools like: - Keyword ranking positions - Ranking distribution - Ranking progress overtime - Ranking URL - Featured snippets ![keyword tracking features](https://www.searchlogistics.com/wp-content/uploads/2022/09/keyword-tracking-features-933x639-1.png) But one of the unique features that Semrush has is competitor discovery. Semrush will identify similar domains competing for your target keywords. You can then: - Monitor their organic traffic - Track their performance ![competitor keyword rankings](https://www.searchlogistics.com/wp-content/uploads/2022/09/competitor-keyword-rankings-933x379-1.png) The Competitor Map shows you to what extent each website competes for your keywords and traffic. The bigger the circle, the higher the level of competition. This is a great feature that allows you to grasp who your main competitors are and which websites are growing. But Semrush doesn’t stop there… You get many more features that allow you to deep dive into the SERPs. With Semrush, you can track the volatility of the SERPs over the last 30 days. ![serp volatility](https://www.searchlogistics.com/wp-content/uploads/2022/09/serp-volatility-933x511-1.png) This means you can see: 1. How updates are affecting the search results as they happen. 2. Emerging competitors who are ranking higher and higher. Semrush even goes as far as to give hints on why they think the search results are changing with messages in your dashboard. Most SEOs fear [Google algorithm](https://www.searchlogistics.com/learn/seo/algorithm/ "Google algorithm") updates. With Semrush, updates become an opportunity to take advantage of: - You can see what’s happening in (almost) real-time - You can make adjustments before your competitors do It’s worth noting that Semrush allows for super targeted ranking tracking at city and even zip code levels. Ahrefs can do major cities but won’t let you go as far as zip code. Need to keep up with SERP data for Google ads? Semrush uncovers your competitor’s PPC strategy. You’ll be able to see important metrics like: - What keywords they are bidding on - Where they rank in the Google ads pack You’ll also be able to estimate how much traffic they get and how much it costs them each month. If you need to see PPC data for Google, Semrush has you covered\! There is no doubt that Semrush has developed a complete rank tracking tool suite that helps you take advantage of the SERP data and improve your own campaign. It’s powerful and gives you all the information you need to make informed decisions. #### Winner: Which Tool Is Best For Rank Tracking? Semrush wins the rank tracking round easily. ![Ahrefs vs Semrush: Rank Tracking](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-5-Rank-Tracking.jpg) Semrush is a [more robust rank tracker](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") and has a ton more features to take advantage of. You’ll also get your keyword positions updated daily – even on the entry-level “pro” plan. [Ahrefs Rank Tracker](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") is solid and accurate. But it lacks advanced features and only updates rankings weekly, making this round an easy [win for Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial"). Want to focus on mobile tracking? Check out the best [mobile rank tracking](https://www.searchlogistics.com/learn/seo/mobile-rank-tracking/) tools. ### Round 6 – Interface & Ease Of Use All SEO campaigns are built around data. But when you are processing large amounts of data, you need a good user interface to make it manageable. Bad user interfaces make it harder to get the insights you need to continuously improve your campaign. Which tool is easier to use? Let’s find out. #### Ahrefs From the moment you log in, Ahrefs feels intuitive and easy to use. Even though there are tons of features built-in, you never feel overwhelmed. ![ahrefs user interface](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-user-interface.png) Ahrefs have developed an interface that is clean and simple to navigate. Dashboards and data are laid out logically and information is grouped together in a relevant way. Getting more done is faster with Ahrefs. Ahrefs have also done an excellent job at providing you with enough important data without too much. Want to dive deeper? When you are ready to look deeper into specific metrics you can do it. This creates a nice flow between accessing important information quickly while still having the ability to jump down the rabbit hole when needed. #### Semrush Semrush has also done a good job to make its user interface appealing and usable. But there is no doubt that Semrush takes a minute to adjust to. ![semrush interface](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-interface.png) This is partly due to the amount of data available and also how the platform is designed. This isn’t to say that it’s terrible… But compared to Ahrefs, it’s just not as intuitive. From rank tracking to backlink analysis, every major tool doesn’t feel as slick. Even though I have been using Semrush for years, I still find myself getting lost at times. If you plan to use Semrush, you’ll have to spend a good chunk of time learning the platform before you can start to take advantage of it. #### Winner: Which Tool Is The Most User-Friendly? Ahrefs is definitely more user-friendly. ![Ahrefs vs Semrush: User Interface](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Senrush-Graphic-6-User-Interface.jpg) All of their tools provide information that is digestible and easier to understand. They have done a great job at delivering powerful features that are easy to use. [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") will help you complete SEO tasks quicker and with a lot less clicking around. ### Round 7 – Custom Service & Support Ever sat on the phone for ages waiting for a customer service representative? For premium SEO tools – That’s not an option. So, this is how customer support compares for Ahrefs vs Semrush. #### Ahrefs Ahrefs offers support by: - Live chat - Email ![live chat with ahrefs](https://www.searchlogistics.com/wp-content/uploads/2022/05/live-chat-with-ahrefs.png) Live chat is really responsive and you’ll almost always get a response within 3-5 minutes, which is…pretty impressive I must say. Ahrefs also has live support 24/5, so you can [contact](https://www.searchlogistics.com/contact/ "contact") them anytime on weekdays. Ahrefs also has a huge amount of: - Blog posts - Tutorials - Videos …to help you with all of their tools and to guide you through the SEO world in general. On topf of that, the Ahrefs customer support team is friendly and knowledgeable, so you can get issues sorted quickly. #### Semrush Semrush offers support by: - Live chat - Email - Phone ![contact semrush](https://www.searchlogistics.com/wp-content/uploads/2022/05/contact-semrush.png) Semrush does operate 7 days a week but with limited hours. This can be tricky if you contact them in a different time zone, but it isn’t a big issue. When they are online Semrush replies within 3-5 minutes. Like Ahrefs, Semrush has many blog posts, tutorials and videos. You will be able to learn everything about Semrush from these, including learning SEO in general. Semrush has also created free [SEO courses](https://www.searchlogistics.com/learn/seo/seo-courses/) where you’ll learn the fundamentals of SEO using the Semrush tool suite. #### Winner: Which Tool Offers The Best Support? This round is a draw. ![Ahrefs vs Semrush: Customer Service](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-7-Customer-Service.jpg) Both tools offer great support that is efficient and helpful. There are several ways to get in contact and the hours of operation of customer service agents will suit the majority of people regardless of what tool you go with. ### Round 8 – Pricing And Best Value For Money Finally, we are at the last round. This is a big question that’s probably on your mind… “Which tool offers the best value for money?” Here’s the answer. #### Ahrefs Ahrefs pricing starts at \$99 per month for the Lite plan and goes up to \$11,990 per month for the Enterprise plan. ![ahrefs pricing](https://www.searchlogistics.com/wp-content/uploads/2022/05/ahrefs-pricing.png) For \$99, you’ll get access to all of the main features like backlink analysis, domain analysis, keyword research etc… But you don’t get Ahrefs unique Content Explorer tool or their historical index. For most website owners and even SEO freelancers, you’ll find that the lite plan will probably suit your needs. If you run an SEO agency or have an SEO team, you’ll probably need to look at the Standard plan and above. I have the Ahrefs Advanced plan because I take advantage of Ahrefs features every week. > I recommend taking the [Ahrefs trial](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") to see which plan is best for you. #### Semrush Semrush is slightly more expensive than Ahrefs. Semrush pricing starts at \$139.95 per month for the Pro plan and goes up to \$499.95 per month for the Business plan. ![semrush pricing](https://www.searchlogistics.com/wp-content/uploads/2022/05/semrush-pricing.png) You can get a custom enterprise plan if you want it. Semrush will put it together based on your needs. The Semrush Pro plan for \$139.95 per month will give you access to most Semrush features. You won’t get any of their content marketing features and historical data index. Like Ahrefs, the Pro plan will suit most business owners and SEO freelancers. Agencies and larger companies will likely need to upgrade to the bigger plans. > My blog readers get an [exclusive 14-day free trial](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial"), so you can see which Semrush features you need before choosing a plan. #### Winner: Which Tool Is The Best Overall Value? Ahrefs offers the best value overall. ![Ahrefs vs Semrush: Pricing](https://www.searchlogistics.com/wp-content/uploads/2022/05/Ahrefs-vs-Semrush-Graphic-8-Pricing-Value-For-Money.jpg) It’s 20% cheaper than Semrush and you get access to all the tools you need. Even as you upgrade to higher plans, Ahrefs offers [better value for money](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs"), offering better features overall. [![download the on page seo checklist](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta3-seo-checklist.jpg)](https://load.searchlogistics.com/c/wnig7cbedwexyepxxjpv/) ## Ahrefs vs Semrush: And The Winner Is… [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs"). I can confidently say that [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") is better than Semrush. But not by a huge margin. Here are the results of each round for Ahrefs vs Semrush: \| \| \| \| \|---\|---\|---\| \| \| [Ahrefs](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") \| [Semrush](https://www.searchlogistics.com/get/semrushtrial/ "SEMRush") \| \| Keyword Research \| ✅ \| \| \| Domain Analysis \| \| ✅ \| \| Backlink Analysis \| ✅ \| \| \| Technical SEO Audit \| \| ✅ \| \| Rank Tracking \| \| ✅ \| \| User Interface \| ✅ \| \| \| Customer Service \| Draw \| Draw \| \| Pricing & Value For Money \| ✅ \| \| Aside from taking the most rounds, after using both tools for many years, Ahrefs is the tool I constantly come back to. The Backlink analysis features and keyword research tool make Ahrefs a clear winner. Their web crawler is also more active than Semrush, which means their data should be more accurate. The Ahrefs user interface does make a big difference and my SEO team at [Search Logistics](https://www.searchlogistics.com/) prefers using Ahrefs when they are executing campaigns for clients. [![increase your search traffic in 28 days](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta3-28-day-seo.jpg)](https://load.searchlogistics.com/c/ta7mckv55iop9qygeh24/) ## Wrapping It Up There you have it\! That was a long review with some interesting results. If you have made it this far, I want to thank you for sticking around. I am sure you have a much better idea of the differences between Ahrefs vs Semrush. Hopefully, you have been able to work out which tool will suit you better. [![We have publish tons of SEO case studies](https://www.searchlogistics.com/wp-content/uploads/2024/07/cta1-seo-case-studies-2.jpg)](https://www.searchlogistics.com/case-studies/) Now I want to hear from you… Which tool do you like best? Use the [Ahrefs Trial](https://www.searchlogistics.com/get/ahrefs/ "Ahrefs") and the [Semrush Trial](https://www.searchlogistics.com/get/semrushtrial/ "SEMRushTrial") to give them both a go. Then come back and let me know in the comments which tool you preferred overall.
Shard	131 (laksa)
Root Hash	4965880738866477131
Unparsed URL	com,searchlogistics!www,/learn/reviews/ahrefs-vs-semrush/ s443