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URLhttps://www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/
Last Crawled2025-08-19 21:32:48 (8 months ago)
First Indexed2019-12-19 18:06:04 (6 years ago)
HTTP Status Code200
Meta TitleAmazon expands its free return policy | Retail Dive
Meta DescriptionThe e-commerce giant will accept label- and box-free returns on select items at more than 5,800 locations, reducing the number of pickups for drivers.
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Dive Brief: Amazon on Wednesday announced  it is offering customers at least one free return option on millions of items such as electronics, pet supplies, household items, kitchen supplies, shoes and clothing. Amazon will offer label-free and box-free returns for select purchases at more than 5,800 locations, an effort which it says will limit the amount of packaging used in returns and reduce pickups for drivers. The move is part of the company’s effort to become more environmentally sustainable overall, per the company statement. The company also reiterated that it has been engaging in partnerships to simplify returns, such as its with UPS and Kohl’s. Customers can also return eligible products via its physical Amazon Books and Amazon 4-star stores, select Whole Foods, and Amazon Hub locations. Dive Insight: Amazon’s attempt to position itself as an environmentally sustainable option for consumers comes after the online retail giant has faced criticism over how its operations may be harmful to the environment and potentially put workers and everyday citizens at risk . Though Amazon and UPS have each developed their own approaches to sustainability , it’s worth noting that Amazon’s Logistics parcel volume is predicted to outpace UPS and FedEx by 2022 , according to a Morgan Stanley analysis. Over the course of this year, the online retail giant has partnered with Stein Mart to introduce Amazon lockers . Plus, the Kohl’s partnership, which allows consumers to return Amazon purchases at Kohl’s physical stores , appears to be driving store visitorship and sales . Oracle Retail research indicates that 77% of shoppers are returning some of their holiday gifts this season . Another Oracle report found that 57% of consumers think returns are a hassle , compared to 57% of retailers who think returns are “very easy.” What are consumers’ top reasons for returns? For 34% of Amazon users and 46% of customers at other retailers, the main reason for returning products is that they are the wrong size, fit or color , per a report from Navar.  “At Amazon, we’re constantly innovating on the customer experience – not only when purchasing an item, but also making a return,” Libby Johnson McKee, director of Amazon WW Returns and ReCommerce, said in a statement. “With free returns on millions of items, customers don’t need to worry if the keyboard they ordered doesn’t feel quite right or if their dog likes his new bed. They can buy with confidence, knowing they’ll be able to return it for free with just a few easy clicks.”
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[Skip to main content](https://www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/#skip-link-target) ![Retail Dive](https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg) CONTINUE TO SITE ➞ [![Retail Dive](https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg)](https://www.retaildive.com/) - [Deep Dive](https://www.retaildive.com/deep-dive/) - [Podcasts](https://www.retaildive.com/topic/podcasts/) - [Library](https://www.retaildive.com/library/) - [Events](https://www.retaildive.com/events/) - [Press Releases](https://www.retaildive.com/press-release/) - Topics [Sign up](https://www.retaildive.com/signup/?signup_location=header&signup_path=/news/amazon-expands-its-free-return-policy/569414/) ![menu](https://www.retaildive.com/static/img/menu_icons/menu.svg?273117231121) - ![search](https://www.retaildive.com/static/img/menu_icons/search.svg?320116291121) Search - [![](https://www.retaildive.com/static/img/email_icons/mail.svg?273117231121) Sign up](https://www.retaildive.com/signup/?signup_location=header&signup_path=/news/amazon-expands-its-free-return-policy/569414/) - [Operations](https://www.retaildive.com/topic/operations/) - [Marketing](https://www.retaildive.com/topic/marketing/) - [Technology](https://www.retaildive.com/topic/technology/) - [DTC](https://www.retaildive.com/topic/dtc/) - [Distressed Retail](https://www.retaildive.com/topic/distressed-retail/) - [Department Stores](https://www.retaildive.com/topic/department-stores/) - [Executives](https://www.retaildive.com/topic/executives/) - [Financial News](https://www.retaildive.com/topic/financial-news/) - [Trends](https://www.retaildive.com/topic/consumer-trends/) - [E-Commerce](https://www.retaildive.com/topic/e-commerce/) An article from ![site logo](https://d12v9rtnomnebu.cloudfront.net/logo/printer_friendly/retaildive.jpg) Dive Brief # Amazon expands its free return policy Published Dec. 19, 2019 By Tatiana Walk-Morris - [![Post to LinkedIn](https://www.retaildive.com/static/img/social_icons/article_page/linkedin.svg?092716141024) post](https://www.linkedin.com/shareArticle?mini=true&url=https%3A//www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/&title=Amazon%20expands%20its%20free%20return%20policy) - [![Share on Facebook](https://www.retaildive.com/static/img/social_icons/article_page/facebook.svg?440116200824) share](https://www.facebook.com/sharer/sharer.php?u=https%3A//www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/) - [![Post on X](https://www.retaildive.com/static/img/social_icons/article_page/x.svg?092716141024) post](https://twitter.com/intent/tweet?text=Amazon%20expands%20its%20free%20return%20policy%20https%3A//www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/%20via%20@RetailDive) - [![Print this page](https://www.retaildive.com/static/img/social_icons/article_page/print.svg?440116200824) print]() - [![Email this page](https://www.retaildive.com/static/img/social_icons/article_page/email.svg?092716141024) email](mailto:?Subject=Amazon%20expands%20its%20free%20return%20policy&Body=https%3A//www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/) - [![License this article](https://www.retaildive.com/static/img/social_icons/article_page/cart.svg?092716141024) license](https://www.retaildive.com/selfservice/article-licensing/submit/?newspostUrl=https://www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/) ### Dive Brief: - Amazon [on Wednesday announced](https://www.businesswire.com/news/home/20191218005236/en) it is offering customers at least one free return option on millions of items such as electronics, pet supplies, household items, kitchen supplies, shoes and clothing. - Amazon will offer label-free and box-free returns for select purchases at more than 5,800 locations, an effort which it says will limit the amount of packaging used in returns and reduce pickups for drivers. The move is part of the company’s effort to become more environmentally sustainable overall, per the company statement. - The company also reiterated that it has been engaging in partnerships to simplify returns, such as its with UPS and Kohl’s. Customers can also return eligible products via its physical Amazon Books and Amazon 4-star stores, select Whole Foods, and Amazon Hub locations. [![content image](https://imgproxy.divecdn.com/WAB-3k3kL0IDFG586H9_mj69_NfEa5iyoroK6LtJDR4/g:ce/rs:fit:640:361/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02OTY1ODAyNTIuanBn.webp)](https://www.retaildive.com/trendline/e-commerce-retail-dtc-trends/405/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) [Access now➔](https://www.retaildive.com/trendline/e-commerce-retail-dtc-trends/405/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png) Trendline ### [Key e-commerce trends impacting retail](https://www.retaildive.com/trendline/e-commerce-retail-dtc-trends/405/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail. [![content image](https://imgproxy.divecdn.com/WAB-3k3kL0IDFG586H9_mj69_NfEa5iyoroK6LtJDR4/g:ce/rs:fit:640:361/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02OTY1ODAyNTIuanBn.webp)](https://www.retaildive.com/trendline/e-commerce-retail-dtc-trends/405/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) [Access now➔](https://www.retaildive.com/trendline/e-commerce-retail-dtc-trends/405/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png) Trendline ### [Key e-commerce trends impacting retail](https://www.retaildive.com/trendline/e-commerce-retail-dtc-trends/405/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail. ### Dive Insight: Amazon’s attempt to position itself as an environmentally sustainable option for consumers comes after the online retail giant has faced criticism over how [its operations may be harmful to the environment](https://www.vox.com/the-goods/2019/10/16/20917467/amazon-one-day-shipping-bad-for-environment) and [potentially put workers and everyday citizens at risk](https://www.buzzfeednews.com/article/carolineodonovan/amazon-next-day-delivery-deaths). Though Amazon and UPS have each [developed their own approaches to sustainability](https://www.supplychaindive.com/news/last-mile-sustainability-strategies-ups-amazon-disclosure/546005/), it’s worth noting that Amazon’s Logistics parcel volume is [predicted to outpace UPS and FedEx by 2022](https://www.supplychaindive.com/news/amazon-logistics-volume-surpass-ups-fedex-2022-morgan-stanley/569044/), according to a Morgan Stanley analysis. Over the course of this year, the online retail giant has partnered with Stein Mart to [introduce Amazon lockers](https://www.retaildive.com/news/stein-mart-adds-amazon-lockers-to-200-stores/555324/). Plus, the Kohl’s partnership, which allows consumers to return [Amazon purchases at Kohl’s physical stores](https://www.retaildive.com/news/all-kohls-stores-to-take-amazon-returns/553255/), appears to be [driving store visitorship and sales](https://www.retaildive.com/news/amazon-partnership-delivering-returns-for-kohls/552017/). Oracle Retail research indicates that 77% of shoppers are returning [some of their holiday gifts this season](https://www.retaildive.com/news/majority-of-consumers-plan-to-return-holiday-gifts/563461/). Another Oracle report found that [57% of consumers think returns are a hassle](https://www.retaildive.com/news/consumers-retailers-at-odds-on-ease-of-returns/565349/), compared to 57% of retailers who think returns are “very easy.” What are consumers’ top reasons for returns? For 34% of Amazon users and 46% of customers at other retailers, the main reason for returning products is that they are [the wrong size, fit or color](https://www.retaildive.com/news/consumers-common-return-reason-wrong-color-size-or-fit/569328/), per a report from Navar. “At Amazon, we’re constantly innovating on the customer experience – not only when purchasing an item, but also making a return,” Libby Johnson McKee, director of Amazon WW Returns and ReCommerce, said in a statement. “With free returns on millions of items, customers don’t need to worry if the keyboard they ordered doesn’t feel quite right or if their dog likes his new bed. They can buy with confidence, knowing they’ll be able to return it for free with just a few easy clicks.” - [![Post to LinkedIn](https://www.retaildive.com/static/img/social_icons/article_page/linkedin.svg?092716141024)](https://www.linkedin.com/shareArticle?mini=true&url=https%3A//www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/&title=Amazon%20expands%20its%20free%20return%20policy "Post") - [![Share on Facebook](https://www.retaildive.com/static/img/social_icons/article_page/facebook.svg?440116200824)](https://www.facebook.com/sharer/sharer.php?u=https%3A//www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/ "Share") - [![Post to X](https://www.retaildive.com/static/img/social_icons/article_page/x.svg?092716141024)](https://twitter.com/intent/tweet?text=Amazon%20expands%20its%20free%20return%20policy%20https%3A//www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/%20via%20@RetailDive "Post") - [![Print this page](https://www.retaildive.com/static/img/social_icons/article_page/print.svg?440116200824)]("Print") - [![Email this page](https://www.retaildive.com/static/img/social_icons/article_page/email.svg?092716141024)](mailto:?Subject=Amazon%20expands%20its%20free%20return%20policy&Body=https%3A//www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/ "Email") - [![License this article](https://www.retaildive.com/static/img/social_icons/article_page/cart.svg?092716141024) purchase licensing rights](https://www.retaildive.com/selfservice/article-licensing/submit/?newspostUrl=https://www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/ "License") Filed Under: [Holidays](https://www.retaildive.com/topic/holiday-shopping-season/) ### Retail Dive news delivered to your inbox Get the free daily newsletter read by industry experts ![Daily Dive newsletter example](https://www.retaildive.com/static/img/article-signup.png?320916100822) ### Editors’ picks - [![An illustration of a person hanging onto a coin in rough seas.](https://imgproxy.divecdn.com/plibbgyrAxx0V2tx2DsfgHAuxpZU3TDB7jy78vBrvM8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9iYW5rcnVwdGN5dHJhY2tlcl9WMl9yZXRhaWxkaXZlLnBuZw==.webp)](https://www.retaildive.com/news/running-list-major-retail-bankruptcies/624502/) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png?234917240220) Adeline Kon/Retail Dive ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png?234917240220) Tracker ### [The running list of major retail bankruptcies](https://www.retaildive.com/news/running-list-major-retail-bankruptcies/624502/) In the first six months of the year, Forever 21, Rite Aid, At Home, Joann and Hudson’s Bay all took restructuring actions. By Retail Dive Staff • Updated June 27, 2025 - [![An entrance at the Monroeville Mall in Pennsylvania](https://imgproxy.divecdn.com/yNmV9d-nIrIC54XLEt_3BoSErfwsKcJ6qPV8_6LGEXI/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Nb25yb2V2aWxsZV9NYWxsX0VudHJhbmNlLmpwZw==.webp)](https://www.retaildive.com/news/why-walmart-bought-pittsburgh-shopping-mall/740136/) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png?234917240220) [The image](https://commons.wikimedia.org/wiki/File:MonroevilleMallEntrance-PittsburghPA.jpg) by Avicennasis is licensed under [CC BY 3.0](https://creativecommons.org/licenses/by/3.0/) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png?234917240220) ### [Why does Walmart want a shopping mall?](https://www.retaildive.com/news/why-walmart-bought-pittsburgh-shopping-mall/740136/) It could be an attempt to broaden revenue streams, plot the location of a future store or, at its simplest, take advantage of a good deal. By Nate Delesline III • Feb. 24, 2025 [![content image](https://imgproxy.divecdn.com/-C0CLCmAnoINokGjqNa6yZ0dIvr77z4MG4c52f83XPI/g:nowe:0:41/c:3199:1807/rs:fit:640:361/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9EU0NfMDAxMF9lMExKWjRPLkpQRw==.webp)](https://www.retaildive.com/trendline/black-friday-holiday/39/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) [Access now➔](https://www.retaildive.com/trendline/black-friday-holiday/39/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png) Trendline ### [Inside retail’s 2025 holiday season](https://www.retaildive.com/trendline/black-friday-holiday/39/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season. ### Get the free newsletter Subscribe to Retail Dive for top news, trends & analysis ### Company Announcements [View all](https://www.retaildive.com/press-release/) \| [Post a press release](https://www.retaildive.com/press-release/get-started/) ### Events [View all](https://www.retaildive.com/events/) \| [Promote an event](https://www.retaildive.com/selfservice/event-listings/contact) [![content image](https://imgproxy.divecdn.com/WAB-3k3kL0IDFG586H9_mj69_NfEa5iyoroK6LtJDR4/g:ce/rs:fit:640:361/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02OTY1ODAyNTIuanBn.webp)](https://www.retaildive.com/trendline/personalization/34/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) [Access now➔](https://www.retaildive.com/trendline/personalization/34/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png) Trendline ### [How retailers are personalizing the shopper experience](https://www.retaildive.com/trendline/personalization/34/?utm_source=RD&utm_medium=NativeFB&utm_campaign=TrendlineFB) As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data. ### Retail Dive news delivered to your inbox Get the free daily newsletter read by industry experts ![Daily Dive newsletter example](https://www.retaildive.com/static/img/article-signup.png?320916100822) ## Company Announcements [View all](https://www.retaildive.com/press-release/) \| [Post a press release](https://www.retaildive.com/press-release/get-started/) [Temu and Rithum Partner to Help U.S. Merchants Boost Sales Efficiency and Expand Customer Reach From Temu August 19, 2025 ![Temu logo](https://res.cloudinary.com/dmgi9movl/image/upload/c_fit/v1755523822/press_release/assets/company_logos/TEMU_ylqnbr.png)](https://www.retaildive.com/press-release/20250818-temu-and-rithum-partner-to-help-us-merchants-boost-sales-efficiency-and-e/) [Shipfusion Audits 110 Top DTC Beauty Brands - and Finds a Lot of Cracks in the Gloss From Shipfusion Inc. August 19, 2025 ![Shipfusion Inc. logo](https://res.cloudinary.com/dmgi9movl/image/upload/c_fit/v1755537882/press_release/assets/company_logos/Shipfusion_Logo_Color_Dark_1_sofopk.png)](https://www.retaildive.com/press-release/20250818-shipfusion-audits-110-top-dtc-beauty-brands-and-finds-a-lot-of-cracks-in-1/) [FlavorCloud Launches Localized Market Pricing to Improve Global Consumer Experience and Increa… From FlavorCloud July 30, 2025 ![FlavorCloud logo](https://res.cloudinary.com/dmgi9movl/image/upload/c_fit/v1753742860/press_release/assets/company_logos/FlavorCloudvertical_logo_dark_mct5lp.png)](https://www.retaildive.com/press-release/20250728-flavorcloud-launches-localized-market-pricing-to-improve-global-consumer-ex/) [Consumers Embrace Gift Cards in 2025 From TSG (The Strawhecker Group) August 11, 2025 ![TSG (The Strawhecker Group) logo](https://res.cloudinary.com/dmgi9movl/image/upload/c_fit/v1754924648/press_release/assets/company_logos/TSG_Logo_fullcolor_ah0bsv.png)](https://www.retaildive.com/press-release/20250811-consumers-embrace-gift-cards-in-2025/) Editors’ picks - [![An illustration of a person hanging onto a coin in rough seas.](https://imgproxy.divecdn.com/plibbgyrAxx0V2tx2DsfgHAuxpZU3TDB7jy78vBrvM8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9iYW5rcnVwdGN5dHJhY2tlcl9WMl9yZXRhaWxkaXZlLnBuZw==.webp)](https://www.retaildive.com/news/running-list-major-retail-bankruptcies/624502/) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png?234917240220) Adeline Kon/Retail Dive ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png?234917240220) Tracker ### [The running list of major retail bankruptcies](https://www.retaildive.com/news/running-list-major-retail-bankruptcies/624502/) In the first six months of the year, Forever 21, Rite Aid, At Home, Joann and Hudson’s Bay all took restructuring actions. By Retail Dive Staff • Updated June 27, 2025 - [![An entrance at the Monroeville Mall in Pennsylvania](https://imgproxy.divecdn.com/yNmV9d-nIrIC54XLEt_3BoSErfwsKcJ6qPV8_6LGEXI/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Nb25yb2V2aWxsZV9NYWxsX0VudHJhbmNlLmpwZw==.webp)](https://www.retaildive.com/news/why-walmart-bought-pittsburgh-shopping-mall/740136/) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png?234917240220) [The image](https://commons.wikimedia.org/wiki/File:MonroevilleMallEntrance-PittsburghPA.jpg) by Avicennasis is licensed under [CC BY 3.0](https://creativecommons.org/licenses/by/3.0/) ![Image attribution tooltip](https://www.retaildive.com/static/images/info-icon.png?234917240220) ### [Why does Walmart want a shopping mall?](https://www.retaildive.com/news/why-walmart-bought-pittsburgh-shopping-mall/740136/) It could be an attempt to broaden revenue streams, plot the location of a future store or, at its simplest, take advantage of a good deal. By Nate Delesline III • Feb. 24, 2025 Latest in Holidays - [![A person holds multiple shopping bags and a coffee cup.](https://imgproxy.divecdn.com/5E6C-oEHR42sJ-wvo_GkRblfiBN9Ts4Q8JaV0VkP4HQ/g:nowe:0:147/c:3200:1807/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMTg3NTcxMjk5LmpwZw==.webp)](https://www.retaildive.com/news/holiday-shoppers-rely-on-ai-price-comparison-reviews-holidays/757561/) [Over half of holiday shoppers plan to use AI to compare prices, search for products](https://www.retaildive.com/news/holiday-shoppers-rely-on-ai-price-comparison-reviews-holidays/757561/) By Tatiana Walk-Morris - [![The Lego Brand logo is seen at the store.](https://imgproxy.divecdn.com/0mKKDTIF8S-2Jh1pq5Co7qfpZ0jo10GYDZe3EA5ftE4/g:nowe:0:0/c:5415:3059/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02MjM4MTM0NTQuanBn.webp)](https://www.retaildive.com/news/toy-prices-rising-sales-growth-2025/757310/) [After 3 years of consistency, toy prices are on the rise](https://www.retaildive.com/news/toy-prices-rising-sales-growth-2025/757310/) By Tatiana Walk-Morris - [![Two adults with a kid holding presents](https://imgproxy.divecdn.com/EOIpKPsB6hi0D61wjfKQx1Zm0V6DdWofha_yF5a8ohE/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ob2xpZGF5LXJldGFpbC1zdHJhdGVneS0yMDI1LWJsb2ctaW1hZ2VfMl8xLnBuZw==.webp)](https://www.retaildive.com/spons/holiday-2025-26-days-to-make-every-moment-count/756744/) [Holiday 2025: 26 days to make every moment count](https://www.retaildive.com/spons/holiday-2025-26-days-to-make-every-moment-count/756744/) By Melissa Tatoris, VP Retail, Zeta Global - [![Three customers shop at a Target store.](https://imgproxy.divecdn.com/1RhF0Tg_zY71wDdutS8o5QHlNpWyyCELK1RX2dUwEO8/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9UYXJnZXQtSG9saWRheS0yMDI0LTE4LmpwZw==.webp)](https://www.retaildive.com/news/retail-buyers-mitigate-tariffs-ai-early-holiday-orders/756481/) [Retail buyers are reacting to tariffs with AI and early orders](https://www.retaildive.com/news/retail-buyers-mitigate-tariffs-ai-early-holiday-orders/756481/) By Dani James *** [![Industry Dive Logo](https://d12v9rtnomnebu.cloudfront.net/logo/corporate/ID_black.svg)](https://www.industrydive.com/) - [![linkedin icon](https://www.retaildive.com/static/img/social_icons/article_page/linkedin.svg?092716141024)](https://www.linkedin.com/company/retail-dive-retail-news-and-trends) - [![facebook icon](https://www.retaildive.com/static/img/social_icons/article_page/facebook.svg?440116200824)](https://www.facebook.com/retaildive) - [![x icon](https://www.retaildive.com/static/img/social_icons/article_page/x.svg?092716141024)](https://twitter.com/RetailDive) - [![rss feed icon](https://www.retaildive.com/static/img/social_icons/article_page/rss.svg?440116200824)](https://gcp.retaildive.com/feeds/news/) #### Explore - [About](https://www.retaildive.com/about/) - [Editorial Team](https://www.retaildive.com/editors/) - [Contact Us](https://www.retaildive.com/contact/) - [Newsletter](https://www.retaildive.com/signup/?signup_location=footer-list&signup_path=/news/amazon-expands-its-free-return-policy/569414/) - [Purchase Licensing Rights](https://www.retaildive.com/selfservice/article-licensing/submit/) - [Press Releases](https://www.retaildive.com/press-release/) - [What We’re Reading](https://www.retaildive.com/what-we-are-reading/) #### Reach our audience - [Advertising](https://www.retaildive.com/advertise/) - [Post a press release](https://www.retaildive.com/press-release/get-started/) - [Promote an event](https://www.retaildive.com/selfservice/event-listings/contact) #### Related Publications - [Marketing Dive](https://www.marketingdive.com/) - [Supply Chain Dive](https://www.supplychaindive.com/) *** Industry Dive is an Informa TechTarget business. © 2025 TechTarget, Inc. or its subsidiaries. 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