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| Meta Title | YouTube Premium isn't worth it anymore | ||||||||||||||||||||||||
| Meta Description | YouTube Premium doesn't carry nearly the same value it used to -- my wallet and I both agree. | ||||||||||||||||||||||||
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| Boilerpipe Text | UpdatedĀ
Jan 5, 2025, 4:00āÆPM EST
Eli is a freelance journalist who lives in Detroit, MI. He got his start in journalism covering video games and sports for
Heavy
before branching out into greater esports coverage at
Dexerto
. He also has bylines at
SlashGear
,
Sports Illustrated
, and more.
He added technology coverage to his plate over his years of writing, and it's something he continues to cover at Pocket-lint. He's interviewed numerous game developers and covered several live events, such as the launch of Destiny 2 and Call of Duty: Black Ops 4 in Los Angeles.
He has written more than 5,000 articles and looks to continue adding to that number in the years to come. He has a degree in Journalism from Central Michigan University.
Summary
Streaming services are increasing prices for ad-free tiers to make ad-supported plans more enticing.
YouTube Premium's price increase to $14/month may not be justifiable for many users.
Despite rising prices, YouTube Premium boasts over 100 million subscribers, suggesting price hikes may not deter users.
As time goes on, ads just keep finding ways to nestle deeper into our lives. So, if and when you can, it's nice to look for ways to avoid them. Streaming services are constantly jacking up their prices for the ad-free tiers in an effort to make those ad-supported plans
more valuable
. It has paid off in some regards, as keeping up with all the
streaming services
is expensive, so you have to cut costs where you can. For some, that means paying for ads -- those tiers are typically cheaper on every streaming service.
I ran into a similar problem with streaming services, and it led me to make a choice. I decided that
YouTube Premium
was what had to go, and while I really enjoyed having no ads on YouTube, it's what made the most sense to me.
YouTube Premium
What's included?
YouTube mostly ad-free
Price
$8 a month
YouTube Premium is a subscription service that offers ad-free viewing, background play, and access to YouTube Originals and downloads for offline use.
Live TV
No
Related
Thought YouTube Premium was just for skipping ads? Think again
YouTube Premium has more than a couple perks that make paying worth it.
YouTube Premium is nice, but it's losing value over time
It's tough to justify
When YouTube Premium was available for $10, it was a much easier price to pay. For the uninitiated, YouTube Premium offers ad-free viewing on YouTube along with ad-free listening on YouTube Music. It's not a bad deal if you use YouTube a ton and don't have a subscription to Apple Music or Spotify. The problem is, along with all streaming services really, is the constantly increasing price.
At the time of this writing, YouTube Premium
costs $14 a month
, and the cost rises to over $20 for a family plan. Getting rid of ads is nice, but is anybody actually fine with paying the price of an entire streaming service just to have ad-free watching? I got started on YouTube Premium through a free trial, and the allure of no ads eventually led me to pay for a few additional months, but I had to ask myself if the price was worth it at a certain point.
Related
5 ways to never pay full price for YouTube Premium
I've found a bunch of YouTube Premium discounts and deals worth checking out now.
I do most of my YouTube viewing on my Apple TV 4K, and it wasn't until then I realized how invasive the ads were once I dropped my subscription. I had the annoying Apple TV 4K issue of a flashing black screen any time ads popped up, but instead of resubscribing to Premium, I just watched YouTube less. For what it's worth, I eventually found out
how to fix the issue
, but it hasn't made me watch YouTube more often.
Personally, I don't take advantage of features like downloading videos or listening to music, so while that adds value for some people, it's not a selling point for me. At the end of the day, I was paying $14 a month just to have no ads. It might be worth it for people who have large disposable incomes, but anybody who has to limit their spending won't be able to find a lot of value here.
Subscription prices keep rising and rising
It's not just YouTube Premium
Link Image
The main issue here is rising prices. I would have a much easier time convincing myself to pay a lower price for YouTube Premium if that existed, and it seems like there might be some hints of a
plan like that returning
. While I'd likely welcome a Premium Lite with open arms, it doesn't solve the bigger problem plaguing all streaming services. YouTube Premium isn't the only streamer that's lost value with the price hikes. Unlike Netflix or Max, YouTube doesn't have a wide assortment of exclusive movies or shows to keep me subscribed. Instead, I was simply paying for a better viewing experience.
YouTube Premium Lite is currently just a rumor.
Related
This is the best YouTube TV feature you're not using
Now that I'm knee-deep in the best sports seasons, I can't miss a single game. So, here's how I use YouTube TV to watch multiple games at once.
When other services also increase their prices at the same time, it makes you think about what's truly important to you. In 2024, it felt like every streamer went up in price. For me, that meant getting rid of Premium. I'm not sure what YouTube can do to win me back outside a free trial or discounted price. In fact, I find myself canceling more and more services due to the rising prices, and I know I'm not alone. However, YouTube Premium seems to be doing just fine without me. In February 2024, YouTube reported it had
over 100 million Premium subscribers
. No matter how you slice it, those are impressive numbers for the video platform, and it seems like the price increases aren't having much of an effect. At that time, Premium only cost $14 a month, so the price has increased by two dollars since then and the numbers might not be the same as they were.
The pricing of services like YouTube Premium is becoming a big issue, and that's the case even if you don't take traditional streaming services like Netflix into account. YouTube Premium has competition from Apple Music and Spotify that it has to ward off. With the price increase, it's just as expensive as those services, and while ad-free music is nice, it's unlikely YouTube could overcome Spotify's built-in audience. It leaves me wondering exactly who YouTube Premium is for. From where I'm standing, it seems like a service that's focused on removing ads first and foremost, and I don't think I can justify forking over $14 a month for that anymore.
Related
What is the difference between YouTube TV and YouTube Premium?
YouTube's different subscription options can be confusing, here's how the different services shake-up. | ||||||||||||||||||||||||
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# YouTube Premium isn't worth it anymore

YouTube / Giorgio Trovato / Pexels / Pocket-lint
[](https://www.pocket-lint.com/author/eli-becht/)
By [Eli Becht](https://www.pocket-lint.com/author/eli-becht/)
Updated
Jan 5, 2025, 4:00 PM EST
Eli is a freelance journalist who lives in Detroit, MI. He got his start in journalism covering video games and sports for [Heavy](https://heavy.com/author/elibecht/) before branching out into greater esports coverage at [Dexerto](https://www.dexerto.com/author/elibecht/). He also has bylines at [SlashGear](https://www.slashgear.com/author/elibecht/), [Sports Illustrated](https://www.si.com/esports/author/eli-becht), and more.
He added technology coverage to his plate over his years of writing, and it's something he continues to cover at Pocket-lint. He's interviewed numerous game developers and covered several live events, such as the launch of Destiny 2 and Call of Duty: Black Ops 4 in Los Angeles.
He has written more than 5,000 articles and looks to continue adding to that number in the years to come. He has a degree in Journalism from Central Michigan University.
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Here is a fact-based summary of the story contents:
Try something different:
Show me the facts
Explain it like Iām 5
Give me a lighthearted recap
### Summary
- Streaming services are increasing prices for ad-free tiers to make ad-supported plans more enticing.
- YouTube Premium's price increase to \$14/month may not be justifiable for many users.
- Despite rising prices, YouTube Premium boasts over 100 million subscribers, suggesting price hikes may not deter users.
As time goes on, ads just keep finding ways to nestle deeper into our lives. So, if and when you can, it's nice to look for ways to avoid them. Streaming services are constantly jacking up their prices for the ad-free tiers in an effort to make those ad-supported plans [more valuable](https://www.pocket-lint.com/netflix-is-killing-off-its-cheapest-ad-free-plan/). It has paid off in some regards, as keeping up with all the [streaming services](https://www.pocket-lint.com/streaming-services-not-worth-paying-for/) is expensive, so you have to cut costs where you can. For some, that means paying for ads -- those tiers are typically cheaper on every streaming service.
I ran into a similar problem with streaming services, and it led me to make a choice. I decided that [YouTube Premium](https://www.pocket-lint.com/what-is-youtube-premium-how-much-is-it-and-how-does-it-work/) was what had to go, and while I really enjoyed having no ads on YouTube, it's what made the most sense to me.

##### YouTube Premium
**What's included?**
YouTube mostly ad-free
**Price**
\$8 a month
YouTube Premium is a subscription service that offers ad-free viewing, background play, and access to YouTube Originals and downloads for offline use.
**Live TV**
No
[\$14 at YouTube](https://www.youtube.com/premium?ybp=Sg0IBhIJdW5saW1pdGVk4AEB)
Expand Collapse

Related
##### [Thought YouTube Premium was just for skipping ads? Think again](https://www.pocket-lint.com/youtube-premium-perks-subscribers-forget-to-use/ "Thought YouTube Premium was just for skipping ads? Think again")
YouTube Premium has more than a couple perks that make paying worth it.
Posts
[23](https://www.pocket-lint.com/youtube-premium-perks-subscribers-forget-to-use/#threads "Total Posts")
By [Eli Becht](https://www.pocket-lint.com/author/eli-becht/ "Posts by Eli Becht")
## YouTube Premium is nice, but it's losing value over time
### It's tough to justify

When YouTube Premium was available for \$10, it was a much easier price to pay. For the uninitiated, YouTube Premium offers ad-free viewing on YouTube along with ad-free listening on YouTube Music. It's not a bad deal if you use YouTube a ton and don't have a subscription to Apple Music or Spotify. The problem is, along with all streaming services really, is the constantly increasing price.
At the time of this writing, YouTube Premium **costs \$14 a month**, and the cost rises to over \$20 for a family plan. Getting rid of ads is nice, but is anybody actually fine with paying the price of an entire streaming service just to have ad-free watching? I got started on YouTube Premium through a free trial, and the allure of no ads eventually led me to pay for a few additional months, but I had to ask myself if the price was worth it at a certain point.

Related
##### [5 ways to never pay full price for YouTube Premium](https://www.pocket-lint.com/youtube-premium-discounts-deals/ "5 ways to never pay full price for YouTube Premium")
I've found a bunch of YouTube Premium discounts and deals worth checking out now.
Posts
By [Eli Becht](https://www.pocket-lint.com/author/eli-becht/ "Posts by Eli Becht")
I do most of my YouTube viewing on my Apple TV 4K, and it wasn't until then I realized how invasive the ads were once I dropped my subscription. I had the annoying Apple TV 4K issue of a flashing black screen any time ads popped up, but instead of resubscribing to Premium, I just watched YouTube less. For what it's worth, I eventually found out [how to fix the issue](https://www.pocket-lint.com/how-to-fix-black-screen-flashing-on-apple-tv-4k/), but it hasn't made me watch YouTube more often.
Personally, I don't take advantage of features like downloading videos or listening to music, so while that adds value for some people, it's not a selling point for me. At the end of the day, I was paying \$14 a month just to have no ads. It might be worth it for people who have large disposable incomes, but anybody who has to limit their spending won't be able to find a lot of value here.
## Subscription prices keep rising and rising
### It's not just YouTube Premium

Link Image
The main issue here is rising prices. I would have a much easier time convincing myself to pay a lower price for YouTube Premium if that existed, and it seems like there might be some hints of a [plan like that returning](https://www.androidpolice.com/youtube-premium-lite-comeback-soon/). While I'd likely welcome a Premium Lite with open arms, it doesn't solve the bigger problem plaguing all streaming services. YouTube Premium isn't the only streamer that's lost value with the price hikes. Unlike Netflix or Max, YouTube doesn't have a wide assortment of exclusive movies or shows to keep me subscribed. Instead, I was simply paying for a better viewing experience.
YouTube Premium Lite is currently just a rumor.

Related
##### [This is the best YouTube TV feature you're not using](https://www.pocket-lint.com/how-to-use-youtube-tv-multiview-watch-multiple-streams/ "This is the best YouTube TV feature you're not using")
Now that I'm knee-deep in the best sports seasons, I can't miss a single game. So, here's how I use YouTube TV to watch multiple games at once.
Posts
By [Corey Picaro](https://www.pocket-lint.com/author/corey-picaro-pl/ "Posts by Corey Picaro")
When other services also increase their prices at the same time, it makes you think about what's truly important to you. In 2024, it felt like every streamer went up in price. For me, that meant getting rid of Premium. I'm not sure what YouTube can do to win me back outside a free trial or discounted price. In fact, I find myself canceling more and more services due to the rising prices, and I know I'm not alone. However, YouTube Premium seems to be doing just fine without me. In February 2024, YouTube reported it had [over 100 million Premium subscribers](https://www.theverge.com/2024/2/1/24058265/youtube-premium-music-100-million-subscribers). No matter how you slice it, those are impressive numbers for the video platform, and it seems like the price increases aren't having much of an effect. At that time, Premium only cost \$14 a month, so the price has increased by two dollars since then and the numbers might not be the same as they were.
The pricing of services like YouTube Premium is becoming a big issue, and that's the case even if you don't take traditional streaming services like Netflix into account. YouTube Premium has competition from Apple Music and Spotify that it has to ward off. With the price increase, it's just as expensive as those services, and while ad-free music is nice, it's unlikely YouTube could overcome Spotify's built-in audience. It leaves me wondering exactly who YouTube Premium is for. From where I'm standing, it seems like a service that's focused on removing ads first and foremost, and I don't think I can justify forking over \$14 a month for that anymore.

Related
##### [What is the difference between YouTube TV and YouTube Premium?](https://www.pocket-lint.com/youtube-tv-youtube-premium-which-one-is-right-for-you/ "What is the difference between YouTube TV and YouTube Premium?")
YouTube's different subscription options can be confusing, here's how the different services shake-up.
Posts
By [Hillary K. Grigonis](https://www.pocket-lint.com/author/hillary-k-grigonis/ "Posts by Hillary K. Grigonis")
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Bad take.
YouTube premium has a generous share with five accounts policy.
Divide the family price by five. You're only paying \$5 a person.
YouTube music to me works just as well as Spotify or Pandora. Cancel that subscription. Money saved.
No ads.
I have Netflix. I have Disney plus..
I spend more hours per day on YouTube than anything else.
Netflix famously said their biggest competitor is YouTube.
YouTube famously said their biggest competitor is your time. Time spent reading / playing video games is time not spent on YouTube.
But YouTube competes with that. Netflix competes with TV.
No contest YouTube \> TV streaming services
2024-10-30 02:40:40
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YouTube premium has never been worth it at any price because adblockers are free
2024-10-30 13:33:41
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(This is a reply to Peter)
I've yet to find an adblocker that offers free streaming music without ads. Or that allows me to swap between apps while a video or playlist is playing.
Derek also has a fantastic point. We have the family plan and I, my partner, my step kids and we have a house account for running Google Home from. I was a Play Music subscriber before they scrapped it and moved us to YouTube Music, which is when I found that Premium was only about Ā£1 more. Definitely recommended. š
2024-10-30 16:12:09
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100 pct agree, hands down best value for money of any streaming service
2024-10-31 05:28:01
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Install NewPipe on Android and that will do the trick\!
2024-10-31 07:30:41
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100% agree with this take. YouTube premium is insanely generous with the amount of content available on the platform. Iām shocked it doesnāt cost more. I save another \$12 a month since I canceled Spotify when they added YouTube music in as part of premium.
People have taken YouTube for granted since its inception. Itās insane how much content you can watch, for free might I add. No I'm not a bootlicker, Iām aware Google is shitty company that steals personal data, but I understand why YouTube is monetized.
2024-10-31 10:52:17
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So what you mean to say is .....
I subscribe to a whole bunch of other stuff that you may or may not use....and I don't use YouTube like you may use it. For me it's not worth it. For you it very well may be.
2024-10-30 10:40:20
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Youtube premium has never been worth it. Ad blockers are free.
2024-10-30 13:32:49
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Supporting a greedy corporate decision that barely, if at all, supports it's creators sure is a choice you can make.
2024-10-30 16:24:49
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This is coming from an article plagued with adverts. People in glass houses.
2024-10-30 05:18:30
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Opera reader mode.
2024-10-30 17:36:11
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There is??
Didn't see even one. But I bought a lifetime adguard account 6+ years ago.
2024-10-31 05:48:51
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YouTube is the only Internet subscription I pay for. With all the subscriptions going up I found it easier to go back to my old Napster days especially since there are services that look exactly like Netflix and have every single show and movie.
2024-10-30 06:45:11
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YouTube premium is 13.99, not 15.99, but what I find really funny about this is that on this very web page while reading, I'm being asked to subscribe to "pocket lint premium" for \$6/month for "an ad free experience." No problem with y'all running ads, but the idea that I would pay to take ads off a single tech blog but it's not worth it for YouTube is kinda cringe.
2024-10-30 02:31:02
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It's like a Patreon.
2024-10-30 14:49:09
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Speak for yourself...
YouTube Music included and no ads are alone worth it. When you get a family plan, it's super cheap.
2024-10-30 09:47:23
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Yeah the total ads I had to navigate through just to finish this article.
2024-10-29 22:05:24
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Ad blockers exist...
2024-10-30 11:09:06
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I use Youtube Premium as a replacement for Spotify, download videos daily, and like the removal of adverts. For all that its reasonable value, though if i just watched the videos on TV i'd probably not bother
2024-10-29 17:59:38
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Having YouTube music included makes the increase in price worth it. Now if only I could combine my Google one and my YouTube premium in one sub.
2024-10-29 23:16:29
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YouTube premium should be bundled with YT TV.
2024-10-29 23:17:31
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If you subscribe to YT you get access to to YT music also ad-free... far as I know
2024-10-31 05:15:20
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No.
2024-10-31 05:29:35
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For me, I use YTM as my music service (have since GPM All Access launched) and I watch way more YouTube than traditional programming. I find commentary, news, video essays and reviews much more entertaining and informative than stuff like Game of Thrones, and most TV shows get worse over time as networks renew them far past their expiration date to keep viewers.
2024-10-30 16:04:46
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I first got premium so I wouldnt have to see Trump ads back in 2019 and its one of the biggest reasons I still have it. I hate watching ads. The music is a great added benefit and now you can listen to podcast on there as well. Most of what I watch is on Dropout and YouTube and for its still definitely worth it.
2024-10-31 08:43:36
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Completely disagree!!! It is totally worth every penny! Every time I am exposed to YouTube without premium I immediately think how can you do this to yourself.. .. Also, it's not just ads, I do download a lot of videos for offline viewing.
2024-10-31 06:42:52
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YouTube Premium is amazing value because you can split the cost 5 ways with the family plan. You get no adverts on YouTube AND you get YouTube Music.
2024-10-31 04:54:55
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I do not agree because you have YT Music included. It trumps literally every it be music streaming platform out there. Whilst all of them must play Licensed songs only, YT music has licensed, unlicensed, remixes, unreleased LP's, mixtapes, instrumentals, fan-made and alternative music content. That alone makes it all worth it. On top of that, no ads on videos, plus the Premium features like listening to video content with your phone off. It makes it all worth it.
2024-10-31 04:39:03
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Eli, Iāve been a long-time subscriber to YTP. I remember when I lost my original discount, but single users got to keep it until they eventually took it away from them too. But lately, theyāve added some value by adding a lot of blockbuster movies. Not exclusives, but they have a nice library, and sometimes I use it instead of finding my movies with my pirate hat. But yes, these prices are getting out of hand. I share my YTP with friends and family, and some give me shared access back, but Iām being locked out of that. Hulu just created this unified login system with D+, etc., and I canāt get into it anymore. I do use the music service, but it sucks compared to the original Google Music. Iām constantly forced to listen to video versions of songs (with parts I canāt see, obviously, while driving). Explicit words are blocked out almost always, which amounts to censorship.
2024-10-30 07:59:05
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If the artists agree to blocking out swearing, which they do for radio stations, then it's not censorship the way you're thinking of the word.
2024-10-30 11:12:29
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I **still** get the \$7.99 per month Google Play Music promo pricing. It's a no brainer at that price.
2024-10-31 02:01:02
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Are you in Restricted mode? I've never had an issue with the correct versions of songs playing, regardless of driving or on mobile or desktop. Whenever I turn off video mode it stays off until I explicitly change it back to see a video.
2024-10-31 07:37:15
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Yeah but it \*is\* worth it for the no ads. Comparing YouTube to Netflix is like comparing a bus to a car. No one ever thought of YouTube as "a streaming service". It's just a place where a ton of random people upload random videos. As for Spotify having a "built in audience" well that only shows how gullible you are. It's not got me built in I never have seen and never will see any point to Spotify's existence.
2024-10-31 10:45:48
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My main form of content is Youtube so paying for no adverts is a godsend - I probably watch around 3 hours a day, with content playing on my phone whilst I work and then at home - I pay for the family plan as I had the individual plan but sat on the sofa whilst my partner was watching content with adverts in it made me detest it even more, so I upgraded and it's worth every penny.
The advertisements are deliberately obtuse to make Premium all the more appealing, I get that but I get so much more out of my money than Disney+, Amazon Prime or Netflix.
2024-11-25 06:38:56
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Really bad take I think. About 95% of the content I view is on YouTube, across all the channels I watch I'm able to be endlessly entertained whenever I want.
Before I go YouTube premium I was paying for Spotify so I could download songs (I work a lot where I have no phone signal) but id still stubbornly sit through endless YouTube ads.
Then I thought I'll just cancel Spotify, and get and free YouTube and YouTube music for basically the same price.
The amount of content and variety on "streaming platforms" pales in comparison to YouTube
2024-11-03 06:16:47
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I use Smart-YouTube on my TV and Revanced on my phone. I used to be ok with a few ad's until Google became so greedy and absolutely bombarded you with adverts. Serves them right\!
2024-10-30 08:45:29
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They flipped their kids about ad blockers and went nuts with trying to compensate.
2024-10-30 11:13:33
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I left YouTube Premium this year as well! For me, I couldn't justify more than \$9.99 a month. To each their own.
2024-10-30 07:29:43
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\$14 is hardly what Iād called ānot worth itā. People complain about YouTube being greedy blah blah but they donāt realize how much free content theyāve watched on YouTube over the years. Iāve probably watched almost ten thousand hours since Iāve had premium (Iāve had it for a lonnnng time at this point).
On top of ad-free YouTube music being included with premium, this article reads nothing more than another entitled person who doesnāt understand why Google, despite being a shit company, has monetized YouTube. Iām shocked it isnāt more expensive with the amount of content available on it, FOR FREE I will remind you again.
2024-10-31 10:49:45
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Wgat do you mean "for free"? You pay Youtube to watch it...
2024-11-01 15:51:21
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Tom, I canāt see to directly reply to your comment, but you canāt be this dense. You can watch everything on YouTube without premium, which is why I said that I am shocked that YouTube hasnāt monetized itself more. Thatās why I said āfor freeā because you literally have hundreds of thousands of hours of content on YouTube you CAN watch for free.
2024-11-01 17:54:55
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Haha, right... To me, it's the only "streaming service" worth the cost. I just don't care much about the content on Netflix, Disney, etc. And I get music to boot (sorry, Spotify is dead to me since I can't stream it on my phone and smart speaker at the same time).
2024-10-31 00:06:22
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What an unnecessarily long winded article just to say "streaming services costs are going up and I don't like it." I agree there. But I canceled all my streaming services *except* for YT Premium and Amazon Prime. (although I have been a Prime subscriber since before Prime Video and consider that an add-on value to my Prime subscription)
As so many others have pointed out, YTP + YT Music is a fantastic bundle value. I've been using YT Music since the first day Play Music came out, never used Spotify at all. The insane amount of ads on free YouTube is enough to drive me bonkers.
The HUGE amount of content on YouTube, with just about every subject matter imaginable makes YT a unique value that no other streaming service can offer. (sorry Legal Eagle, Nebula is never really going to take off)
One thing nobody else has mentioned is how much YouTube generates for the economy. It's the only video platform where any average citizen can build a revenue source from. There are tons of creators who make great income and have even built entire companies around their YT channel. There are many YT creators that have gone on to get actual traditional TV contracts because of their YT content. (VGG comes to mind) YT creators also can build an entire community - and interact directly with said community, with their YT channels. The amount of support VGG gets, all over the country, is just amazing. In addition to the potential income that can be made, YT is the only place that gives everyone a chance to have their voices heard. (within the rules and guidelines of course) For better or worse, it's an unprecedented thing in human history where any random person can find audience from all over the world.
Creators get more money from YT Premium views than they do from the insane amount of spammy ads (per LTT).
The value of YT Premium extends far beyond just no ads in videos and YT Music. It's a great value to creators and to society.
2024-10-31 10:11:21
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What an unnecessarily long-winded comment.
2024-11-01 17:52:16
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This is so obviously just your opinion, instead of writing and article have you tried posting on face book or titter maybe you will get a better response from your relatives
I spend so much time watching youtube the price is absolutely fair. It's like having Netflix and apple music for less than the price of both. Also my premium account Increases the pay up and coming content creaters receive from my views.
2024-10-31 07:51:35
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If you don't like YouTube ads just use VK Video (Available on Web, TV, Phone, and Tablet) it's ad free and has a nice iOS UI.
2024-10-30 22:28:41
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| Readable Markdown | [](https://www.pocket-lint.com/author/eli-becht/)
Updated Jan 5, 2025, 4:00 PM EST
Eli is a freelance journalist who lives in Detroit, MI. He got his start in journalism covering video games and sports for [Heavy](https://heavy.com/author/elibecht/) before branching out into greater esports coverage at [Dexerto](https://www.dexerto.com/author/elibecht/). He also has bylines at [SlashGear](https://www.slashgear.com/author/elibecht/), [Sports Illustrated](https://www.si.com/esports/author/eli-becht), and more.
He added technology coverage to his plate over his years of writing, and it's something he continues to cover at Pocket-lint. He's interviewed numerous game developers and covered several live events, such as the launch of Destiny 2 and Call of Duty: Black Ops 4 in Los Angeles.
He has written more than 5,000 articles and looks to continue adding to that number in the years to come. He has a degree in Journalism from Central Michigan University.
### Summary
- Streaming services are increasing prices for ad-free tiers to make ad-supported plans more enticing.
- YouTube Premium's price increase to \$14/month may not be justifiable for many users.
- Despite rising prices, YouTube Premium boasts over 100 million subscribers, suggesting price hikes may not deter users.
As time goes on, ads just keep finding ways to nestle deeper into our lives. So, if and when you can, it's nice to look for ways to avoid them. Streaming services are constantly jacking up their prices for the ad-free tiers in an effort to make those ad-supported plans [more valuable](https://www.pocket-lint.com/netflix-is-killing-off-its-cheapest-ad-free-plan/). It has paid off in some regards, as keeping up with all the [streaming services](https://www.pocket-lint.com/streaming-services-not-worth-paying-for/) is expensive, so you have to cut costs where you can. For some, that means paying for ads -- those tiers are typically cheaper on every streaming service.
I ran into a similar problem with streaming services, and it led me to make a choice. I decided that [YouTube Premium](https://www.pocket-lint.com/what-is-youtube-premium-how-much-is-it-and-how-does-it-work/) was what had to go, and while I really enjoyed having no ads on YouTube, it's what made the most sense to me.

YouTube Premium
**What's included?**YouTube mostly ad-free
**Price**\$8 a month
YouTube Premium is a subscription service that offers ad-free viewing, background play, and access to YouTube Originals and downloads for offline use.
**Live TV**No

Related
##### [Thought YouTube Premium was just for skipping ads? Think again](https://www.pocket-lint.com/youtube-premium-perks-subscribers-forget-to-use/ "Thought YouTube Premium was just for skipping ads? Think again")
YouTube Premium has more than a couple perks that make paying worth it.
## YouTube Premium is nice, but it's losing value over time
### It's tough to justify

When YouTube Premium was available for \$10, it was a much easier price to pay. For the uninitiated, YouTube Premium offers ad-free viewing on YouTube along with ad-free listening on YouTube Music. It's not a bad deal if you use YouTube a ton and don't have a subscription to Apple Music or Spotify. The problem is, along with all streaming services really, is the constantly increasing price.
At the time of this writing, YouTube Premium **costs \$14 a month**, and the cost rises to over \$20 for a family plan. Getting rid of ads is nice, but is anybody actually fine with paying the price of an entire streaming service just to have ad-free watching? I got started on YouTube Premium through a free trial, and the allure of no ads eventually led me to pay for a few additional months, but I had to ask myself if the price was worth it at a certain point.

Related
##### [5 ways to never pay full price for YouTube Premium](https://www.pocket-lint.com/youtube-premium-discounts-deals/ "5 ways to never pay full price for YouTube Premium")
I've found a bunch of YouTube Premium discounts and deals worth checking out now.
I do most of my YouTube viewing on my Apple TV 4K, and it wasn't until then I realized how invasive the ads were once I dropped my subscription. I had the annoying Apple TV 4K issue of a flashing black screen any time ads popped up, but instead of resubscribing to Premium, I just watched YouTube less. For what it's worth, I eventually found out [how to fix the issue](https://www.pocket-lint.com/how-to-fix-black-screen-flashing-on-apple-tv-4k/), but it hasn't made me watch YouTube more often.
Personally, I don't take advantage of features like downloading videos or listening to music, so while that adds value for some people, it's not a selling point for me. At the end of the day, I was paying \$14 a month just to have no ads. It might be worth it for people who have large disposable incomes, but anybody who has to limit their spending won't be able to find a lot of value here.
## Subscription prices keep rising and rising
### It's not just YouTube Premium

Link Image
The main issue here is rising prices. I would have a much easier time convincing myself to pay a lower price for YouTube Premium if that existed, and it seems like there might be some hints of a [plan like that returning](https://www.androidpolice.com/youtube-premium-lite-comeback-soon/). While I'd likely welcome a Premium Lite with open arms, it doesn't solve the bigger problem plaguing all streaming services. YouTube Premium isn't the only streamer that's lost value with the price hikes. Unlike Netflix or Max, YouTube doesn't have a wide assortment of exclusive movies or shows to keep me subscribed. Instead, I was simply paying for a better viewing experience.
YouTube Premium Lite is currently just a rumor.

Related
##### [This is the best YouTube TV feature you're not using](https://www.pocket-lint.com/how-to-use-youtube-tv-multiview-watch-multiple-streams/ "This is the best YouTube TV feature you're not using")
Now that I'm knee-deep in the best sports seasons, I can't miss a single game. So, here's how I use YouTube TV to watch multiple games at once.
When other services also increase their prices at the same time, it makes you think about what's truly important to you. In 2024, it felt like every streamer went up in price. For me, that meant getting rid of Premium. I'm not sure what YouTube can do to win me back outside a free trial or discounted price. In fact, I find myself canceling more and more services due to the rising prices, and I know I'm not alone. However, YouTube Premium seems to be doing just fine without me. In February 2024, YouTube reported it had [over 100 million Premium subscribers](https://www.theverge.com/2024/2/1/24058265/youtube-premium-music-100-million-subscribers). No matter how you slice it, those are impressive numbers for the video platform, and it seems like the price increases aren't having much of an effect. At that time, Premium only cost \$14 a month, so the price has increased by two dollars since then and the numbers might not be the same as they were.
The pricing of services like YouTube Premium is becoming a big issue, and that's the case even if you don't take traditional streaming services like Netflix into account. YouTube Premium has competition from Apple Music and Spotify that it has to ward off. With the price increase, it's just as expensive as those services, and while ad-free music is nice, it's unlikely YouTube could overcome Spotify's built-in audience. It leaves me wondering exactly who YouTube Premium is for. From where I'm standing, it seems like a service that's focused on removing ads first and foremost, and I don't think I can justify forking over \$14 a month for that anymore.

Related
##### [What is the difference between YouTube TV and YouTube Premium?](https://www.pocket-lint.com/youtube-tv-youtube-premium-which-one-is-right-for-you/ "What is the difference between YouTube TV and YouTube Premium?")
YouTube's different subscription options can be confusing, here's how the different services shake-up. | ||||||||||||||||||||||||
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