🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 84 (from laksa141)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa084.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.nytimes.com/2026/02/26/style/mark-zuckerberg-prada-milan-fashion-week.html\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.nytimes.com/2026/02/26/style/mark-zuckerberg-prada-milan-fashion-week.html\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.nytimes.com\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html","crawl_time":1772139750,"first_indexed_time":0,"http_code":200,"src_unparsed":"com,nytimes!www,\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html s443","src_root_hash":"4566504020376537684","history_drop_reason":null,"meta_title":"Why Was Mark Zuckerberg Front Row at Prada? - The New York Times","meta_descriptions":["The Meta chief executive’s presence in Milan seemed to project his company’s ambitions."],"attrs_boilerpipe_text":"Advertisement\nSKIP ADVERTISEMENT\nThe Meta chief executive’s presence in Milan seemed to project his company’s ambitions.\nThe Meta chief executive, dressed in a tan polo, sat next to his wife, Priscilla Chan, and a Prada executive.\nCredit...\nSimbarashe Cha\/The New York Times\nFeb. 26, 2026,\n12:10 p.m. ET\nAt the Prada show in Milan on Thursday, the attendees sat waiting for one final guest to arrive before the show could commence. A phalanx of unsmiling, fridge-size guards watched over vacant seats in the front row.\nCarey Mulligan and Sarah Pidgeon of “Love Story” were already in their seats. As were Caitlin Clark and the Olympian Eileen Gu. So, was the holdup because of Rihanna? Zendaya? Maybe a head of state?\nNope, just the Meta chief executive Mark Zuckerberg and his wife, Priscilla Chan. They were ushered in by handlers a minute or so before the lights went down, accompanied by Anna Wintour and Eva Chen, the director of fashion partnerships at Instagram.\nMr. Zuckerberg’s arrival, executed with secret service precision, suggested he had no interest in mingling with the masses — even the $5,000 handbag-holding masses at a fashion show. The couple did not, as most celebrities do, pose for photos from the front row.\nMs. Chan was dressed in a quintessential Prada outfit: a demure gray sweater, a floor-length navy skirt and brown loafers on platform sole. During the show, she occasionally pointed out outfits to her husband, who was sitting with his legs spread wide.\nMr. Zuckerberg was dressed more like your classic tech bro on picture day in a long-sleeve tan polo and cigar brown trousers. His gray hoodie days are now well behind him.\nMr. Zuckerberg has shown a more conspicuous interest in fashion of late. He drew British GQ’s attention when he wore a honking shearling coat and has made custom, Latin-phrased T-shirts with the designer Mike Amiri.\nWhile Mr. Zuckerberg was not wearing Meta’s camera-enhanced Ray-Bans, many in attendance at the Prada show assumed his presence had something to do with his company’s grand smart glasses play. The company recently opened Meta Lab stores, where the artificial intelligence glasses are sold, in Hawaii, California, Nevada and New York.\nThat assumption was given some credence by Mr. Zuckerberg’s seat mate: Lorenzo Bertelli, Miuccia Prada’s son, a former rally car driver who is now the chief merchandising officer of his family’s company. In interviews, Mr. Bertelli has talked up the importance of emerging technologies, including A.I. That he sat with Meta’s chief executive reflected how fashion shows are now just one part of the business at a multinational luxury house like Prada.\nDuring the show, Mr. Bertelli occasionally leaned over to chat with Mr. Zuckerberg. It was about a week ago that Mr. Zuckerberg had faced grilling at a landmark\nhearing on social media addiction\n. He appeared to receive a warmer reception at Prada.\nWhen the show concluded, Ms. Chan and Mr. Zuckerberg did not join Mrs. Prada and her creative partner Raf Simons, backstage.\nJacob Gallagher is a Times reporter covering fashion and style.\nAdvertisement\nSKIP ADVERTISEMENT","attrs_markdown":"[Skip to content](https:\/\/www.nytimes.com\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html#site-content)[Skip to site index](https:\/\/www.nytimes.com\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html#site-index)\n\n[Style](https:\/\/www.nytimes.com\/section\/style)\n\n[Today’s Paper](https:\/\/www.nytimes.com\/section\/todayspaper)\n\n[Style](https:\/\/www.nytimes.com\/section\/style)\\|Why Was Mark Zuckerberg Front Row at Prada?\n\nhttps:\/\/www.nytimes.com\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html\n\n- Share full article\n\nAdvertisement\n\n[SKIP ADVERTISEMENT](https:\/\/www.nytimes.com\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html#after-top)\n\nSupported by\n\n[SKIP ADVERTISEMENT](https:\/\/www.nytimes.com\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html#after-sponsor)\n# Why Was Mark Zuckerberg Front Row at Prada?\nThe Meta chief executive’s presence in Milan seemed to project his company’s ambitions.\n\nListen to this article · 2:50 min [Learn more](https:\/\/help.nytimes.com\/hc\/en-us\/articles\/24318293692180)\n\n- Share full article\n\n![Mr. Zuckerberg in a tan polo shirt and Ms. Chan in a gray pullover sit amid other show guests on a front row.](https:\/\/static01.nyt.com\/images\/2026\/02\/26\/multimedia\/26ZUCK-PRADA-zgwl\/26ZUCK-PRADA-zgwl-articleLarge.jpg?quality=75&auto=webp&disable=upscale)\n\nThe Meta chief executive, dressed in a tan polo, sat next to his wife, Priscilla Chan, and a Prada executive.Credit...Simbarashe Cha\/The New York Times\n\n[![Jacob Gallagher](https:\/\/static01.nyt.com\/images\/2024\/10\/23\/reader-center\/author-jacob-gallagher\/author-jacob-gallagher-thumbLarge.png)](https:\/\/www.nytimes.com\/by\/jacob-gallagher)\n\nBy [Jacob Gallagher](https:\/\/www.nytimes.com\/by\/jacob-gallagher)\n\nReporting from Milan\n\nFeb. 26, 2026, 12:10 p.m. ET\n\nAt the Prada show in Milan on Thursday, the attendees sat waiting for one final guest to arrive before the show could commence. A phalanx of unsmiling, fridge-size guards watched over vacant seats in the front row.\n\nCarey Mulligan and Sarah Pidgeon of “Love Story” were already in their seats. As were Caitlin Clark and the Olympian Eileen Gu. So, was the holdup because of Rihanna? Zendaya? Maybe a head of state?\n\nNope, just the Meta chief executive Mark Zuckerberg and his wife, Priscilla Chan. They were ushered in by handlers a minute or so before the lights went down, accompanied by Anna Wintour and Eva Chen, the director of fashion partnerships at Instagram.\n\nMr. Zuckerberg’s arrival, executed with secret service precision, suggested he had no interest in mingling with the masses — even the \\$5,000 handbag-holding masses at a fashion show. The couple did not, as most celebrities do, pose for photos from the front row.\n\nMs. Chan was dressed in a quintessential Prada outfit: a demure gray sweater, a floor-length navy skirt and brown loafers on platform sole. During the show, she occasionally pointed out outfits to her husband, who was sitting with his legs spread wide.\n\nMr. Zuckerberg was dressed more like your classic tech bro on picture day in a long-sleeve tan polo and cigar brown trousers. His gray hoodie days are now well behind him.\n\nMr. Zuckerberg has shown a more conspicuous interest in fashion of late. He drew British GQ’s attention when he wore a honking shearling coat and has made custom, Latin-phrased T-shirts with the designer Mike Amiri.\n\nWhile Mr. Zuckerberg was not wearing Meta’s camera-enhanced Ray-Bans, many in attendance at the Prada show assumed his presence had something to do with his company’s grand smart glasses play. The company recently opened Meta Lab stores, where the artificial intelligence glasses are sold, in Hawaii, California, Nevada and New York.\n\nThat assumption was given some credence by Mr. Zuckerberg’s seat mate: Lorenzo Bertelli, Miuccia Prada’s son, a former rally car driver who is now the chief merchandising officer of his family’s company. In interviews, Mr. Bertelli has talked up the importance of emerging technologies, including A.I. That he sat with Meta’s chief executive reflected how fashion shows are now just one part of the business at a multinational luxury house like Prada.\n\nDuring the show, Mr. Bertelli occasionally leaned over to chat with Mr. Zuckerberg. It was about a week ago that Mr. Zuckerberg had faced grilling at a landmark [hearing on social media addiction](https:\/\/www.nytimes.com\/2026\/02\/18\/technology\/mark-zuckerberg-tech-addiction-trial.html?smid=nytcore-ios-share). He appeared to receive a warmer reception at Prada.\n\nWhen the show concluded, Ms. Chan and Mr. Zuckerberg did not join Mrs. Prada and her creative partner Raf Simons, backstage.\n\nJacob Gallagher is a Times reporter covering fashion and style.\n\nSee more on: [Mark Zuckerberg](https:\/\/www.nytimes.com\/topic\/mark-zuckerberg)\n\n- Share full article\n## Related Content\nAdvertisement\n\n[SKIP ADVERTISEMENT](https:\/\/www.nytimes.com\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html#after-bottom)\n\n## Site Index\n[Go to Home Page »](https:\/\/www.nytimes.com\/)\n\nNews\n\n- [Home Page](https:\/\/www.nytimes.com\/)\n- [U.S.](https:\/\/www.nytimes.com\/section\/us)\n- [World](https:\/\/www.nytimes.com\/section\/world)\n- [Politics](https:\/\/www.nytimes.com\/section\/politics)\n- [New York](https:\/\/www.nytimes.com\/section\/nyregion)\n- [Education](https:\/\/www.nytimes.com\/section\/education)\n- [Sports](https:\/\/www.nytimes.com\/section\/sports)\n- 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[Canada](https:\/\/www.nytimes.com\/ca\/)\n- [International](https:\/\/www.nytimes.com\/international\/)\n- [Help](https:\/\/help.nytimes.com\/hc\/en-us)\n- [Subscriptions](https:\/\/www.nytimes.com\/subscription?campaignId=37WXW)\n\n- [Manage Privacy Preferences](https:\/\/www.nytimes.com\/privacy\/manage-settings)","attrs_readable_markdown":"Advertisement\n\n[SKIP ADVERTISEMENT](https:\/\/www.nytimes.com\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html#after-top)\n\nThe Meta chief executive’s presence in Milan seemed to project his company’s ambitions.\n\n![Mr. Zuckerberg in a tan polo shirt and Ms. Chan in a gray pullover sit amid other show guests on a front row.](https:\/\/static01.nyt.com\/images\/2026\/02\/26\/multimedia\/26ZUCK-PRADA-zgwl\/26ZUCK-PRADA-zgwl-articleLarge.jpg?quality=75&auto=webp&disable=upscale)\n\nThe Meta chief executive, dressed in a tan polo, sat next to his wife, Priscilla Chan, and a Prada executive.Credit...Simbarashe Cha\/The New York Times\n\nFeb. 26, 2026, 12:10 p.m. ET\n\nAt the Prada show in Milan on Thursday, the attendees sat waiting for one final guest to arrive before the show could commence. A phalanx of unsmiling, fridge-size guards watched over vacant seats in the front row.\n\nCarey Mulligan and Sarah Pidgeon of “Love Story” were already in their seats. As were Caitlin Clark and the Olympian Eileen Gu. So, was the holdup because of Rihanna? Zendaya? Maybe a head of state?\n\nNope, just the Meta chief executive Mark Zuckerberg and his wife, Priscilla Chan. They were ushered in by handlers a minute or so before the lights went down, accompanied by Anna Wintour and Eva Chen, the director of fashion partnerships at Instagram.\n\nMr. Zuckerberg’s arrival, executed with secret service precision, suggested he had no interest in mingling with the masses — even the \\$5,000 handbag-holding masses at a fashion show. The couple did not, as most celebrities do, pose for photos from the front row.\n\nMs. Chan was dressed in a quintessential Prada outfit: a demure gray sweater, a floor-length navy skirt and brown loafers on platform sole. During the show, she occasionally pointed out outfits to her husband, who was sitting with his legs spread wide.\n\nMr. Zuckerberg was dressed more like your classic tech bro on picture day in a long-sleeve tan polo and cigar brown trousers. His gray hoodie days are now well behind him.\n\nMr. Zuckerberg has shown a more conspicuous interest in fashion of late. He drew British GQ’s attention when he wore a honking shearling coat and has made custom, Latin-phrased T-shirts with the designer Mike Amiri.\n\nWhile Mr. Zuckerberg was not wearing Meta’s camera-enhanced Ray-Bans, many in attendance at the Prada show assumed his presence had something to do with his company’s grand smart glasses play. The company recently opened Meta Lab stores, where the artificial intelligence glasses are sold, in Hawaii, California, Nevada and New York.\n\nThat assumption was given some credence by Mr. Zuckerberg’s seat mate: Lorenzo Bertelli, Miuccia Prada’s son, a former rally car driver who is now the chief merchandising officer of his family’s company. In interviews, Mr. Bertelli has talked up the importance of emerging technologies, including A.I. That he sat with Meta’s chief executive reflected how fashion shows are now just one part of the business at a multinational luxury house like Prada.\n\nDuring the show, Mr. Bertelli occasionally leaned over to chat with Mr. Zuckerberg. It was about a week ago that Mr. Zuckerberg had faced grilling at a landmark [hearing on social media addiction](https:\/\/www.nytimes.com\/2026\/02\/18\/technology\/mark-zuckerberg-tech-addiction-trial.html?smid=nytcore-ios-share). He appeared to receive a warmer reception at Prada.\n\nWhen the show concluded, Ms. Chan and Mr. Zuckerberg did not join Mrs. Prada and her creative partner Raf Simons, backstage.\n\nJacob Gallagher is a Times reporter covering fashion and style.\n\nAdvertisement\n\n[SKIP ADVERTISEMENT](https:\/\/www.nytimes.com\/2026\/02\/26\/style\/mark-zuckerberg-prada-milan-fashion-week.html#after-bottom)","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

1 month ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	1.8 months ago
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://www.nytimes.com/2026/02/26/style/mark-zuckerberg-prada-milan-fashion-week.html
Last Crawled	2026-02-26 21:02:30 (1 month ago)
First Indexed	not set
HTTP Status Code	200
Meta Title	Why Was Mark Zuckerberg Front Row at Prada? - The New York Times
Meta Description	The Meta chief executive’s presence in Milan seemed to project his company’s ambitions.
Meta Canonical	null
Boilerpipe Text	Advertisement SKIP ADVERTISEMENT The Meta chief executive’s presence in Milan seemed to project his company’s ambitions. The Meta chief executive, dressed in a tan polo, sat next to his wife, Priscilla Chan, and a Prada executive. Credit... Simbarashe Cha/The New York Times Feb. 26, 2026, 12:10 p.m. ET At the Prada show in Milan on Thursday, the attendees sat waiting for one final guest to arrive before the show could commence. A phalanx of unsmiling, fridge-size guards watched over vacant seats in the front row. Carey Mulligan and Sarah Pidgeon of “Love Story” were already in their seats. As were Caitlin Clark and the Olympian Eileen Gu. So, was the holdup because of Rihanna? Zendaya? Maybe a head of state? Nope, just the Meta chief executive Mark Zuckerberg and his wife, Priscilla Chan. They were ushered in by handlers a minute or so before the lights went down, accompanied by Anna Wintour and Eva Chen, the director of fashion partnerships at Instagram. Mr. Zuckerberg’s arrival, executed with secret service precision, suggested he had no interest in mingling with the masses — even the $5,000 handbag-holding masses at a fashion show. The couple did not, as most celebrities do, pose for photos from the front row. Ms. Chan was dressed in a quintessential Prada outfit: a demure gray sweater, a floor-length navy skirt and brown loafers on platform sole. During the show, she occasionally pointed out outfits to her husband, who was sitting with his legs spread wide. Mr. Zuckerberg was dressed more like your classic tech bro on picture day in a long-sleeve tan polo and cigar brown trousers. His gray hoodie days are now well behind him. Mr. Zuckerberg has shown a more conspicuous interest in fashion of late. He drew British GQ’s attention when he wore a honking shearling coat and has made custom, Latin-phrased T-shirts with the designer Mike Amiri. While Mr. Zuckerberg was not wearing Meta’s camera-enhanced Ray-Bans, many in attendance at the Prada show assumed his presence had something to do with his company’s grand smart glasses play. The company recently opened Meta Lab stores, where the artificial intelligence glasses are sold, in Hawaii, California, Nevada and New York. That assumption was given some credence by Mr. Zuckerberg’s seat mate: Lorenzo Bertelli, Miuccia Prada’s son, a former rally car driver who is now the chief merchandising officer of his family’s company. In interviews, Mr. Bertelli has talked up the importance of emerging technologies, including A.I. That he sat with Meta’s chief executive reflected how fashion shows are now just one part of the business at a multinational luxury house like Prada. During the show, Mr. Bertelli occasionally leaned over to chat with Mr. Zuckerberg. It was about a week ago that Mr. Zuckerberg had faced grilling at a landmark hearing on social media addiction . He appeared to receive a warmer reception at Prada. When the show concluded, Ms. Chan and Mr. Zuckerberg did not join Mrs. Prada and her creative partner Raf Simons, backstage. Jacob Gallagher is a Times reporter covering fashion and style. Advertisement SKIP ADVERTISEMENT
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Listen to this article · 2:50 min [Learn more](https://help.nytimes.com/hc/en-us/articles/24318293692180) - Share full article ![Mr. Zuckerberg in a tan polo shirt and Ms. Chan in a gray pullover sit amid other show guests on a front row.](https://static01.nyt.com/images/2026/02/26/multimedia/26ZUCK-PRADA-zgwl/26ZUCK-PRADA-zgwl-articleLarge.jpg?quality=75&auto=webp&disable=upscale) The Meta chief executive, dressed in a tan polo, sat next to his wife, Priscilla Chan, and a Prada executive.Credit...Simbarashe Cha/The New York Times [![Jacob Gallagher](https://static01.nyt.com/images/2024/10/23/reader-center/author-jacob-gallagher/author-jacob-gallagher-thumbLarge.png)](https://www.nytimes.com/by/jacob-gallagher) By [Jacob Gallagher](https://www.nytimes.com/by/jacob-gallagher) Reporting from Milan Feb. 26, 2026, 12:10 p.m. ET At the Prada show in Milan on Thursday, the attendees sat waiting for one final guest to arrive before the show could commence. A phalanx of unsmiling, fridge-size guards watched over vacant seats in the front row. Carey Mulligan and Sarah Pidgeon of “Love Story” were already in their seats. As were Caitlin Clark and the Olympian Eileen Gu. So, was the holdup because of Rihanna? Zendaya? Maybe a head of state? Nope, just the Meta chief executive Mark Zuckerberg and his wife, Priscilla Chan. They were ushered in by handlers a minute or so before the lights went down, accompanied by Anna Wintour and Eva Chen, the director of fashion partnerships at Instagram. Mr. Zuckerberg’s arrival, executed with secret service precision, suggested he had no interest in mingling with the masses — even the \$5,000 handbag-holding masses at a fashion show. The couple did not, as most celebrities do, pose for photos from the front row. Ms. Chan was dressed in a quintessential Prada outfit: a demure gray sweater, a floor-length navy skirt and brown loafers on platform sole. During the show, she occasionally pointed out outfits to her husband, who was sitting with his legs spread wide. Mr. Zuckerberg was dressed more like your classic tech bro on picture day in a long-sleeve tan polo and cigar brown trousers. His gray hoodie days are now well behind him. Mr. Zuckerberg has shown a more conspicuous interest in fashion of late. He drew British GQ’s attention when he wore a honking shearling coat and has made custom, Latin-phrased T-shirts with the designer Mike Amiri. While Mr. Zuckerberg was not wearing Meta’s camera-enhanced Ray-Bans, many in attendance at the Prada show assumed his presence had something to do with his company’s grand smart glasses play. The company recently opened Meta Lab stores, where the artificial intelligence glasses are sold, in Hawaii, California, Nevada and New York. That assumption was given some credence by Mr. Zuckerberg’s seat mate: Lorenzo Bertelli, Miuccia Prada’s son, a former rally car driver who is now the chief merchandising officer of his family’s company. In interviews, Mr. Bertelli has talked up the importance of emerging technologies, including A.I. That he sat with Meta’s chief executive reflected how fashion shows are now just one part of the business at a multinational luxury house like Prada. During the show, Mr. Bertelli occasionally leaned over to chat with Mr. Zuckerberg. It was about a week ago that Mr. Zuckerberg had faced grilling at a landmark [hearing on social media addiction](https://www.nytimes.com/2026/02/18/technology/mark-zuckerberg-tech-addiction-trial.html?smid=nytcore-ios-share). He appeared to receive a warmer reception at Prada. When the show concluded, Ms. Chan and Mr. Zuckerberg did not join Mrs. Prada and her creative partner Raf Simons, backstage. Jacob Gallagher is a Times reporter covering fashion and style. 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Readable Markdown	Advertisement [SKIP ADVERTISEMENT](https://www.nytimes.com/2026/02/26/style/mark-zuckerberg-prada-milan-fashion-week.html#after-top) The Meta chief executive’s presence in Milan seemed to project his company’s ambitions. ![Mr. Zuckerberg in a tan polo shirt and Ms. Chan in a gray pullover sit amid other show guests on a front row.](https://static01.nyt.com/images/2026/02/26/multimedia/26ZUCK-PRADA-zgwl/26ZUCK-PRADA-zgwl-articleLarge.jpg?quality=75&auto=webp&disable=upscale) The Meta chief executive, dressed in a tan polo, sat next to his wife, Priscilla Chan, and a Prada executive.Credit...Simbarashe Cha/The New York Times Feb. 26, 2026, 12:10 p.m. ET At the Prada show in Milan on Thursday, the attendees sat waiting for one final guest to arrive before the show could commence. A phalanx of unsmiling, fridge-size guards watched over vacant seats in the front row. Carey Mulligan and Sarah Pidgeon of “Love Story” were already in their seats. As were Caitlin Clark and the Olympian Eileen Gu. So, was the holdup because of Rihanna? Zendaya? Maybe a head of state? Nope, just the Meta chief executive Mark Zuckerberg and his wife, Priscilla Chan. They were ushered in by handlers a minute or so before the lights went down, accompanied by Anna Wintour and Eva Chen, the director of fashion partnerships at Instagram. Mr. Zuckerberg’s arrival, executed with secret service precision, suggested he had no interest in mingling with the masses — even the \$5,000 handbag-holding masses at a fashion show. The couple did not, as most celebrities do, pose for photos from the front row. Ms. Chan was dressed in a quintessential Prada outfit: a demure gray sweater, a floor-length navy skirt and brown loafers on platform sole. During the show, she occasionally pointed out outfits to her husband, who was sitting with his legs spread wide. Mr. Zuckerberg was dressed more like your classic tech bro on picture day in a long-sleeve tan polo and cigar brown trousers. His gray hoodie days are now well behind him. Mr. Zuckerberg has shown a more conspicuous interest in fashion of late. He drew British GQ’s attention when he wore a honking shearling coat and has made custom, Latin-phrased T-shirts with the designer Mike Amiri. While Mr. Zuckerberg was not wearing Meta’s camera-enhanced Ray-Bans, many in attendance at the Prada show assumed his presence had something to do with his company’s grand smart glasses play. The company recently opened Meta Lab stores, where the artificial intelligence glasses are sold, in Hawaii, California, Nevada and New York. That assumption was given some credence by Mr. Zuckerberg’s seat mate: Lorenzo Bertelli, Miuccia Prada’s son, a former rally car driver who is now the chief merchandising officer of his family’s company. In interviews, Mr. Bertelli has talked up the importance of emerging technologies, including A.I. That he sat with Meta’s chief executive reflected how fashion shows are now just one part of the business at a multinational luxury house like Prada. During the show, Mr. Bertelli occasionally leaned over to chat with Mr. Zuckerberg. It was about a week ago that Mr. Zuckerberg had faced grilling at a landmark [hearing on social media addiction](https://www.nytimes.com/2026/02/18/technology/mark-zuckerberg-tech-addiction-trial.html?smid=nytcore-ios-share). He appeared to receive a warmer reception at Prada. When the show concluded, Ms. Chan and Mr. Zuckerberg did not join Mrs. Prada and her creative partner Raf Simons, backstage. Jacob Gallagher is a Times reporter covering fashion and style. Advertisement [SKIP ADVERTISEMENT](https://www.nytimes.com/2026/02/26/style/mark-zuckerberg-prada-milan-fashion-week.html#after-bottom)
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