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| Meta Title | What Does ‘Let’s go Brandon’ Mean? Explaining the Biden Insult. - The New York Times |
| Meta Description | His remarks went viral after he repeated the chant, which is understood to be code for swearing at President Biden, during a Southwest Airlines flight. |
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His remarks went viral after he repeated the chant, which is understood to be code for swearing at President Biden, during a Southwest Airlines flight.
Southwest Airlines issued an apology on Sunday after a reporter aboard a flight said the pilot had uttered the phrase, an insult to President Biden, over the intercom.
Credit...
Stefani Reynolds for The New York Times
Oct. 31, 2021
It began as a chant at a NASCAR race. It became an inside joke among many Republicans that spread to T-shirts and even to the floor of Congress. And now it has entangled Southwest Airlines in the nation’s political tussles.
The phrase “Let’s go Brandon,” which is understood to be code for swearing at President Biden, was uttered over the intercom by a Southwest pilot during a flight on Friday, a reporter for The Associated Press wrote in
an article
about the spread of the phrase. The reporter, Colleen Long, who was on that flight, added that it prompted “audible gasps from some passengers.”
As word of the remark spread on social media, many threatened to boycott the airline. Others pledged their support to Southwest because of the pilot’s remark. Southwest Airlines apologized to customers on Sunday and said that it was conducting an internal investigation.
“Southwest does not condone employees sharing their personal political opinions while on the job,” the company said in a statement emailed to The New York Times. The airline would not say if the pilot had been suspended for making the remark, adding that it does not comment on an employee’s status.
The viral moment began in early October at a NASCAR race in Alabama that was broadcast on NBC. As a crowd appeared to be cheering on the driver Brandon Brown, an NBC reporter interviewing Mr. Brown suggested that people were chanting “Let’s go, Brandon,” but it became clear that they were actually saying a four-letter expletive and then “Joe Biden.”
Since then, the phrase has exploded in popularity: Lawmakers, musicians and former President Trump’s campaign PAC all have used it with a joking tone.
Gov. Greg Abbott of Texas said the phrase on Twitter on Oct. 22. Representative Bill Posey, Republican of Florida,
said it on the House floor
during a speech criticizing the Biden administration.
Let's Go Brandon!
From the record levels of inflation to the crisis at our southern border, Americans are fed up with Biden's dangerous, liberal policies.
pic.twitter.com/9ALkW1WFeg
— Greg Abbott (@GregAbbott_TX)
October 22, 2021
Billboard reported that the artist Loza Alexander made its
Hot 100
chart for the week of Oct. 30 with a song titled “Let’s Go Brandon.”
But others, including many Democrats, do not find the phrase funny. Twitter users who called for a boycott of Southwest said the airline should punish the pilot.
Political viral moments have become increasingly common in the digital age. During the 2020 election, a Trump campaign news conference held in the parking lot of a landscaping company inspired bumper stickers, memes, a
documentary
and
even a charity run
.
Karen North, a professor of digital media at the University of Southern California, who worked for the Clinton administration, said that a moment like the “Brandon” phrase “has the fun of being an inside joke or meme and the power of being a rallying cry at the same time.”
But these moments seem to have an ever-shorter shelf life, Ms. North said. “Because new trends and memes spread so much more quickly,” she added, “people have something new to jump to more quickly.”
A version of this article appears in print on
Nov. 1, 2021
, Section A, Page 14 of the New York edition with the headline: Airline Contrite After a Pilot Mocks Biden
.
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# Why a Pilot Is Under Investigation for Saying ‘Let’s Go Brandon’
His remarks went viral after he repeated the chant, which is understood to be code for swearing at President Biden, during a Southwest Airlines flight.
- Share full article

Southwest Airlines issued an apology on Sunday after a reporter aboard a flight said the pilot had uttered the phrase, an insult to President Biden, over the intercom. Credit...Stefani Reynolds for The New York Times
[](https://www.nytimes.com/by/melina-delkic)
By [Melina Delkic](https://www.nytimes.com/by/melina-delkic)
Oct. 31, 2021
It began as a chant at a NASCAR race. It became an inside joke among many Republicans that spread to T-shirts and even to the floor of Congress. And now it has entangled Southwest Airlines in the nation’s political tussles.
The phrase “Let’s go Brandon,” which is understood to be code for swearing at President Biden, was uttered over the intercom by a Southwest pilot during a flight on Friday, a reporter for The Associated Press wrote in [an article](https://apnews.com/article/lets-go-brandon-what-does-it-mean-republicans-joe-biden-ab13db212067928455a3dba07756a160) about the spread of the phrase. The reporter, Colleen Long, who was on that flight, added that it prompted “audible gasps from some passengers.”
As word of the remark spread on social media, many threatened to boycott the airline. Others pledged their support to Southwest because of the pilot’s remark. Southwest Airlines apologized to customers on Sunday and said that it was conducting an internal investigation.
“Southwest does not condone employees sharing their personal political opinions while on the job,” the company said in a statement emailed to The New York Times. The airline would not say if the pilot had been suspended for making the remark, adding that it does not comment on an employee’s status.
The viral moment began in early October at a NASCAR race in Alabama that was broadcast on NBC. As a crowd appeared to be cheering on the driver Brandon Brown, an NBC reporter interviewing Mr. Brown suggested that people were chanting “Let’s go, Brandon,” but it became clear that they were actually saying a four-letter expletive and then “Joe Biden.”
Since then, the phrase has exploded in popularity: Lawmakers, musicians and former President Trump’s campaign PAC all have used it with a joking tone.
Gov. Greg Abbott of Texas said the phrase on Twitter on Oct. 22. Representative Bill Posey, Republican of Florida, [said it on the House floor](https://www.c-span.org/video/?c4983243/user-clip-posey-lets-brandon) during a speech criticizing the Biden administration.
> Let's Go Brandon\!
>
> From the record levels of inflation to the crisis at our southern border, Americans are fed up with Biden's dangerous, liberal policies. [pic.twitter.com/9ALkW1WFeg](https://t.co/9ALkW1WFeg)
>
> — Greg Abbott (@GregAbbott\_TX) [October 22, 2021](https://twitter.com/GregAbbott_TX/status/1451560820735885315?ref_src=twsrc%5Etfw)
Billboard reported that the artist Loza Alexander made its [Hot 100](https://www.billboard.com/charts/hot-100) chart for the week of Oct. 30 with a song titled “Let’s Go Brandon.”
But others, including many Democrats, do not find the phrase funny. Twitter users who called for a boycott of Southwest said the airline should punish the pilot.
> This one’s easy. I’m not flying on [@SouthwestAir](https://twitter.com/SouthwestAir?ref_src=twsrc%5Etfw) until the [\#LetsGoBrandon](https://twitter.com/hashtag/LetsGoBrandon?src=hash&ref_src=twsrc%5Etfw) pilot is fired.
>
> Who’s with me? ✋ <https://t.co/SYEzsywKz9>
>
> — Jon Cooper 🇺🇸 (@joncoopertweets) [October 31, 2021](https://twitter.com/joncoopertweets/status/1454797666936926218?ref_src=twsrc%5Etfw)
Political viral moments have become increasingly common in the digital age. During the 2020 election, a Trump campaign news conference held in the parking lot of a landscaping company inspired bumper stickers, memes, a [documentary](https://variety.com/2021/film/news/four-seasons-total-landscaping-documentary-msnbc-1235087970/) and [even a charity run](https://philadelphia.cbslocal.com/2021/09/22/fraud-street-run-philadelphia-four-seasons-total-landscaping-donald-trump/).
Karen North, a professor of digital media at the University of Southern California, who worked for the Clinton administration, said that a moment like the “Brandon” phrase “has the fun of being an inside joke or meme and the power of being a rallying cry at the same time.”
But these moments seem to have an ever-shorter shelf life, Ms. North said. “Because new trends and memes spread so much more quickly,” she added, “people have something new to jump to more quickly.”
[Melina Delkic](https://www.nytimes.com/by/melina-delkic) writes the Asia Briefing newsletter.
A version of this article appears in print on Nov. 1, 2021, Section A, Page 14 of the New York edition with the headline: Airline Contrite After a Pilot Mocks Biden. [Order Reprints](https://nytimes.wrightsmedia.com/) \| [Today’s Paper](https://www.nytimes.com/section/todayspaper) \| [Subscribe](https://www.nytimes.com/subscriptions/Multiproduct/lp8HYKU.html?campaignId=48JQY)
See more on: [Southwest Airlines Company](https://www.nytimes.com/topic/company/southwest-airlines-company), [U.S. Politics](https://www.nytimes.com/section/politics), [Republican Party](https://www.nytimes.com/topic/organization/republican-party), [Joe Biden](https://www.nytimes.com/spotlight/joe-biden)
- Share full article
***
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***
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***
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His remarks went viral after he repeated the chant, which is understood to be code for swearing at President Biden, during a Southwest Airlines flight.

Southwest Airlines issued an apology on Sunday after a reporter aboard a flight said the pilot had uttered the phrase, an insult to President Biden, over the intercom. Credit...Stefani Reynolds for The New York Times
Oct. 31, 2021
It began as a chant at a NASCAR race. It became an inside joke among many Republicans that spread to T-shirts and even to the floor of Congress. And now it has entangled Southwest Airlines in the nation’s political tussles.
The phrase “Let’s go Brandon,” which is understood to be code for swearing at President Biden, was uttered over the intercom by a Southwest pilot during a flight on Friday, a reporter for The Associated Press wrote in [an article](https://apnews.com/article/lets-go-brandon-what-does-it-mean-republicans-joe-biden-ab13db212067928455a3dba07756a160) about the spread of the phrase. The reporter, Colleen Long, who was on that flight, added that it prompted “audible gasps from some passengers.”
As word of the remark spread on social media, many threatened to boycott the airline. Others pledged their support to Southwest because of the pilot’s remark. Southwest Airlines apologized to customers on Sunday and said that it was conducting an internal investigation.
“Southwest does not condone employees sharing their personal political opinions while on the job,” the company said in a statement emailed to The New York Times. The airline would not say if the pilot had been suspended for making the remark, adding that it does not comment on an employee’s status.
The viral moment began in early October at a NASCAR race in Alabama that was broadcast on NBC. As a crowd appeared to be cheering on the driver Brandon Brown, an NBC reporter interviewing Mr. Brown suggested that people were chanting “Let’s go, Brandon,” but it became clear that they were actually saying a four-letter expletive and then “Joe Biden.”
Since then, the phrase has exploded in popularity: Lawmakers, musicians and former President Trump’s campaign PAC all have used it with a joking tone.
Gov. Greg Abbott of Texas said the phrase on Twitter on Oct. 22. Representative Bill Posey, Republican of Florida, [said it on the House floor](https://www.c-span.org/video/?c4983243/user-clip-posey-lets-brandon) during a speech criticizing the Biden administration.
> Let's Go Brandon\!
>
> From the record levels of inflation to the crisis at our southern border, Americans are fed up with Biden's dangerous, liberal policies. [pic.twitter.com/9ALkW1WFeg](https://t.co/9ALkW1WFeg)
>
> — Greg Abbott (@GregAbbott\_TX) [October 22, 2021](https://twitter.com/GregAbbott_TX/status/1451560820735885315?ref_src=twsrc%5Etfw)
Billboard reported that the artist Loza Alexander made its [Hot 100](https://www.billboard.com/charts/hot-100) chart for the week of Oct. 30 with a song titled “Let’s Go Brandon.”
But others, including many Democrats, do not find the phrase funny. Twitter users who called for a boycott of Southwest said the airline should punish the pilot.
Political viral moments have become increasingly common in the digital age. During the 2020 election, a Trump campaign news conference held in the parking lot of a landscaping company inspired bumper stickers, memes, a [documentary](https://variety.com/2021/film/news/four-seasons-total-landscaping-documentary-msnbc-1235087970/) and [even a charity run](https://philadelphia.cbslocal.com/2021/09/22/fraud-street-run-philadelphia-four-seasons-total-landscaping-donald-trump/).
Karen North, a professor of digital media at the University of Southern California, who worked for the Clinton administration, said that a moment like the “Brandon” phrase “has the fun of being an inside joke or meme and the power of being a rallying cry at the same time.”
But these moments seem to have an ever-shorter shelf life, Ms. North said. “Because new trends and memes spread so much more quickly,” she added, “people have something new to jump to more quickly.”
A version of this article appears in print on Nov. 1, 2021, Section A, Page 14 of the New York edition with the headline: Airline Contrite After a Pilot Mocks Biden. [Order Reprints](https://nytimes.wrightsmedia.com/) \| [Today’s Paper](https://www.nytimes.com/section/todayspaper) \| [Subscribe](https://www.nytimes.com/subscriptions/Multiproduct/lp8HYKU.html?campaignId=48JQY)
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