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URLhttps://www.newsweek.com/black-friday-2021-origins-retail-shopping-history-1646386
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Meta TitleWhen Is Black Friday 2021 and How Did the Shopping Extravaganza Start? - Newsweek
Meta DescriptionWe look at the history of the annual retail event, including when the term "Black Friday" was first used.
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Black Friday is looming large on the horizon. The annual event marks the unofficial start of the Christmas holiday shopping season. The day sees a host of retailers slash prices on a number of gift items, from electronics and homeware to clothes, beauty products and more. Some retailers offer early Black Friday deals , offering their discounts ahead of the official date of the event. But how did the Black Friday shopping extravaganza begin? When Is Black Friday in 2021? Black Friday takes place on the day immediately after Thanksgiving, which this year falls on November 25. So in 2021, Black Friday lands on November 26. The phrase "Black Friday" was reportedly first coined back in the 1960s in Pennsylvania, when police in Philadelphia referred to the day after Thanksgiving as such due to the large crowds seen that day. According to David Zyla, the author of How to Win at Shopping, the Philadelphia Police Department used the phrase to describe "the traffic jams and intense crowding of the downtown retail stores," the HuffPost reported in 2020. Zyla said one of the first uses of the term that appeared in print was in an advertisement in the 1966 issue of The American Philatelist, a magazine for stamp collectors. According to an archived excerpt from the ad, which was seen in a thread on The Linguist List, an online forum run by the Indiana University Department of Linguistics , the ad said Black Friday was the name assigned by the Philadelphia police to "the Friday following Thanksgiving Day." "It is not a term of endearment to them. 'Black Friday' officially opens the Christmas shopping season in center city, and it usually brings massive traffic jams and over-crowded sidewalks as the downtown stores are mobbed from opening to closing," the archived excerpt read. A Black Friday sale sign in Spain. A sign announcing a Black Friday sale on the display window of a shop in Madrid, Spain in November 2020. | GABRIEL BOUYS/AFP via Getty Images/GABRIEL BOUYS/AFP via Getty Images Unsurprisingly, several retailers weren't happy about the gloomy connotation of the term (the phrase "Black Friday" also dates back to September 24, 1869 in the U.S., which saw gold prices drop and trigger a securities market panic). The HuffPost reported that as early as 1961, public relations executives attempted to give it a positive spin by trying to change the name to "Big Friday," according to an issue of Public Relations News , an industry newsletter. The issue read: "Hardly a stimulus for good business, the problem was discussed by the merchants with their Deputy City Representative, Abe S. Rosen, one of the country's most experienced municipal PR executives. "He recommended adoption of a positive approach which would convert Black Friday and Black Saturday to Big Friday and Big Saturday," according to the newsletter. While the term "Big Friday" didn't stick in the end, eventually most shoppers began associating the day with a rise in discounted offers, according to the HuffPost. Link to Retail Deals The idea of linking retail deals to the Friday after Thanksgiving has been around for longer than the term "Black Friday." According to a 2013 HuffPost a rticle, President Franklin Delano Roosevelt officially moved the date of Thanksgiving to the penultimate Thursday of November in 1939, following pressure from the Retail Dry Goods Association. Retailers were concerned the shorter holiday shopping season could negatively impact sales, with Thanksgiving falling on November 30 in 1939. However, many retailers and customers ignored the new date, calling it "Franksgiving" instead. Congress passed a law in 1941 saying that Thanksgiving would be observed on the fourth Thursday of the month. Black Friday in NYC in 2020. Customers shopping at a Macys department store in New York City on Black Friday in November 2020. | KENA BETANCUR/AFP via Getty Images/KENA BETANCUR/AFP via Getty Images
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The annual event marks the unofficial start of the Christmas holiday shopping season. The day sees a host of retailers slash prices on a number of gift items, from [electronics](https://www.newsweek.com/walmart-early-black-friday-deals-apple-airpods-tvs-laptops-1645904) and homeware to clothes, beauty products and more. Some retailers offer [early Black Friday deals](https://www.newsweek.com/walmart-early-black-friday-deals-homeware-kitchen-appliances-vacuums-1645843), offering their discounts ahead of the official date of the event. But how did the Black Friday shopping extravaganza begin? ## When Is Black Friday in 2021? Black Friday takes place on the day immediately after Thanksgiving, which this year falls on November 25. So in 2021, Black Friday lands on November 26. ## Black Friday's Origins The phrase "Black Friday" was reportedly first coined back in the 1960s in Pennsylvania, when police in Philadelphia referred to the day after Thanksgiving as such due to the large crowds seen that day. Read More #### Entertainment [Margo’s Got Money Troubles: Pfeiffer and Offerman Go Deep](https://www.newsweek.com/entertainment/margos-got-money-troubles-pfeiffer-and-offerman-go-deep-11818422) [Author Can’t Believe What She Finds in Drawer After Watching ‘Love Story’](https://www.newsweek.com/entertainment/author-cant-believe-what-she-finds-in-drawer-after-watching-love-story-11819439) [Sydney Sweeney Scene in ‘Euphoria’ S3 Sparks Backlash: ‘Humiliation Ritual’](https://www.newsweek.com/entertainment/euphoria-sydney-sweeney-jacob-elordi-season-three-backlash-11819319) [More Related Stories](https://www.newsweek.com/entertainment) According to David Zyla, the author of *How to Win at Shopping,* the Philadelphia [Police](https://www.newsweek.com/topic/police) Department used the phrase to describe "the traffic jams and intense crowding of the downtown retail stores," the *HuffPost* reported in 2020. Zyla said one of the first uses of the term that appeared in print was in an advertisement in the 1966 issue of *The American Philatelist,* a magazine for stamp collectors. According to an archived excerpt from the ad, which was seen in a thread on The Linguist List, an online forum run by the Indiana University [Department of Linguistics](https://www.indiana.edu/~lingdept/), the ad said Black Friday was the name assigned by the Philadelphia police to "the Friday following Thanksgiving Day." "It is not a term of endearment to them. 'Black Friday' officially opens the Christmas shopping season in center city, and it usually brings massive traffic jams and over-crowded sidewalks as the downtown stores are mobbed from opening to closing," the archived excerpt read. A sign announcing a Black Friday sale on the display window of a shop in Madrid, Spain in November 2020. \| GABRIEL BOUYS/AFP via Getty Images/GABRIEL BOUYS/AFP via Getty Images Unsurprisingly, several retailers weren't happy about the gloomy connotation of the term (the phrase "Black Friday" also dates back to September 24, 1869 in the U.S., which saw gold prices drop and trigger a securities market panic). The *HuffPost* reported that as early as 1961, public relations executives attempted to give it a positive spin by trying to change the name to "Big Friday," according to an issue of *Public Relations News*, an industry newsletter. The issue read: "Hardly a stimulus for good business, the problem was discussed by the merchants with their Deputy City Representative, Abe S. Rosen, one of the country's most experienced municipal PR executives. "He recommended adoption of a positive approach which would convert Black Friday and Black Saturday to Big Friday and Big Saturday," according to the newsletter. While the term "Big Friday" didn't stick in the end, eventually most shoppers began associating the day with a rise in discounted offers, according to the *HuffPost.* ## Link to Retail Deals The idea of linking retail deals to the Friday after Thanksgiving has been around for longer than the term "Black Friday." According to a 2013 *HuffPost a*rticle, President Franklin Delano Roosevelt officially moved the date of Thanksgiving to the penultimate Thursday of November in 1939, following pressure from the Retail Dry Goods Association. Retailers were concerned the shorter holiday shopping season could negatively impact sales, with Thanksgiving falling on November 30 in 1939. However, many retailers and customers ignored the new date, calling it "Franksgiving" instead. [Congress](https://www.newsweek.com/topic/congress) passed a law in 1941 saying that Thanksgiving would be observed on the fourth Thursday of the month. Customers shopping at a Macys department store in New York City on Black Friday in November 2020. \| KENA BETANCUR/AFP via Getty Images/KENA BETANCUR/AFP via Getty Images [Request Reprint & Licensing](https://www.newsweek.com/contact) Submit Correction [View Editorial & AI Guidelines](https://www.newsweek.com/editorial-guidelines) *** Prefer Newsweek on Google to see more of our trusted coverage when you search. ## Recommended For You [Family & Parenting](https://www.newsweek.com/family-parenting) [Mom Wakes Up From Nap, Something Feels off—Then Sees What 3-Year-Old Ate](https://www.newsweek.com/mom-wakes-up-from-nap-something-feels-off-then-sees-what-3-year-old-ate-11786967) 3 min read [Family & Parenting](https://www.newsweek.com/family-parenting) [Toddler ‘Stole’ Baby Sister To Play, Mom Can’t Cope With Cam Footage](https://www.newsweek.com/toddler-stole-baby-sister-play-mom-cant-cope-cam-footage-11799400) 3 min read [Sports](https://www.newsweek.com/sports) [Taylor Swift and Travis Kelce’s Wedding Date Has Reportedly Changed](https://www.newsweek.com/sports/taylor-swift-and-travis-kelce-wedding-date-has-reportedly-changed-11812113) 4 min read [Entertainment](https://www.newsweek.com/entertainment) [Who Is Sara Cohen? ‘The Housemaid’ Author Reveals Identity After 23 Years](https://www.newsweek.com/entertainment/who-is-sara-cohen-the-housemaid-author-reveals-identity-11803186) 4 min read [World](https://www.newsweek.com/world) [U.S.–Iran Truce Strains Amid Hormuz Uncertainty and Lebanon Strikes](https://www.newsweek.com/iran-war-latest-live-updates-trump-declares-big-day-world-peace-iran-10-point-ceasefire-plan-oil-prices-11797257) 2 min read [Politics](https://www.newsweek.com/politics) [Supreme Court Hands Republicans Election Win](https://www.newsweek.com/supreme-court-republicans-election-win-ohio-ballot-dispute-11806812) 4 min read [Music](https://www.newsweek.com/entertainment/music) [Tom Dumont Reveals Parkinson’s Diagnosis and Talks Future With No Doubt](https://www.newsweek.com/entertainment/music/tom-dumont-reveals-parkinsons-diagnosis-and-talks-future-with-no-doubt-11818084) 2 min read [U.S.](https://www.newsweek.com/us) [Melania Trump Makes Public Statement Over Epstein Allegations](https://www.newsweek.com/melania-trump-jeffrey-epstein-files-allegations-statement-11807430) 7 min read [Life](https://www.newsweek.com/life) [Dog Owner Checks Daycare Camera—Not Prepared for What She Sees Worker Doing](https://www.newsweek.com/dog-owner-checks-daycare-camera-not-prepared-what-she-sees-worker-doing-11787186) 4 min read [Family & Parenting](https://www.newsweek.com/family-parenting) [Woman Shows Husband Ultrasound of Third Baby—Then He Spots Something](https://www.newsweek.com/woman-shows-husband-ultrasound-of-third-babythen-he-spots-something-11805700) 3 min read [Health](https://www.newsweek.com/health) [I Thought I Just Had the Flu—Then I Noticed a Rash Appear All Over My Body](https://www.newsweek.com/thought-just-flu-noticed-rash-appear-all-over-body-11810328) 4 min read [Rescue and Adoption](https://www.newsweek.com/petsweek/rescue-and-adoption) [Woman Pays \$50 for Sick Puppy in Walmart Parking Lot—Then It All Changes](https://www.newsweek.com/woman-thought-walmart-carpark-pup-wouldnt-make-melted-hearts-11804017) 4 min read [Life](https://www.newsweek.com/life) [Gen Z Is Collecting Silverware Now—Here’s Why It Matters](https://www.newsweek.com/gen-z-silverware-collecting-why-matters-11798940) 6 min read [Life](https://www.newsweek.com/life) [60 Guests Arrive at Destination Wedding—Then Bride Gets Flight Alert](https://www.newsweek.com/guests-arrive-destination-wedding-bride-flight-alert-11798032) 4 min read [Family & Parenting](https://www.newsweek.com/family-parenting) [Mom Transforms Her Body Six Weeks After Birth Thanks to 1 ‘Secret’ Thing](https://www.newsweek.com/mom-transforms-body-six-weeks-after-birth-secret-thing-11820397) 3 min read ## Related Podcasts ## Top Stories [For Members](https://www.newsweek.com/topic/for-members) [Analysis](https://www.newsweek.com/analysis) [Trump Puts China in Zugzwang and Forces a Visible Choice](https://www.newsweek.com/trump-china-iran-oil-blockade-zugzwang-strait-hormuz-11820848) 7 min read [Politics](https://www.newsweek.com/politics) [Why Both Parties Keep Getting Latino Voters Wrong](https://www.newsweek.com/why-both-parties-keep-getting-latino-voters-wrong-11821097) 6 min read [For Members](https://www.newsweek.com/topic/for-members) [Analysis](https://www.newsweek.com/analysis) [Donald Trump as Jesus? 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Black Friday is looming large on the horizon. The annual event marks the unofficial start of the Christmas holiday shopping season. The day sees a host of retailers slash prices on a number of gift items, from [electronics](https://www.newsweek.com/walmart-early-black-friday-deals-apple-airpods-tvs-laptops-1645904) and homeware to clothes, beauty products and more. Some retailers offer [early Black Friday deals](https://www.newsweek.com/walmart-early-black-friday-deals-homeware-kitchen-appliances-vacuums-1645843), offering their discounts ahead of the official date of the event. But how did the Black Friday shopping extravaganza begin? ## When Is Black Friday in 2021? Black Friday takes place on the day immediately after Thanksgiving, which this year falls on November 25. So in 2021, Black Friday lands on November 26. The phrase "Black Friday" was reportedly first coined back in the 1960s in Pennsylvania, when police in Philadelphia referred to the day after Thanksgiving as such due to the large crowds seen that day. According to David Zyla, the author of *How to Win at Shopping,* the Philadelphia [Police](https://www.newsweek.com/topic/police) Department used the phrase to describe "the traffic jams and intense crowding of the downtown retail stores," the *HuffPost* reported in 2020. Zyla said one of the first uses of the term that appeared in print was in an advertisement in the 1966 issue of *The American Philatelist,* a magazine for stamp collectors. According to an archived excerpt from the ad, which was seen in a thread on The Linguist List, an online forum run by the Indiana University [Department of Linguistics](https://www.indiana.edu/~lingdept/), the ad said Black Friday was the name assigned by the Philadelphia police to "the Friday following Thanksgiving Day." "It is not a term of endearment to them. 'Black Friday' officially opens the Christmas shopping season in center city, and it usually brings massive traffic jams and over-crowded sidewalks as the downtown stores are mobbed from opening to closing," the archived excerpt read. A sign announcing a Black Friday sale on the display window of a shop in Madrid, Spain in November 2020. \| GABRIEL BOUYS/AFP via Getty Images/GABRIEL BOUYS/AFP via Getty Images Unsurprisingly, several retailers weren't happy about the gloomy connotation of the term (the phrase "Black Friday" also dates back to September 24, 1869 in the U.S., which saw gold prices drop and trigger a securities market panic). The *HuffPost* reported that as early as 1961, public relations executives attempted to give it a positive spin by trying to change the name to "Big Friday," according to an issue of *Public Relations News*, an industry newsletter. The issue read: "Hardly a stimulus for good business, the problem was discussed by the merchants with their Deputy City Representative, Abe S. Rosen, one of the country's most experienced municipal PR executives. "He recommended adoption of a positive approach which would convert Black Friday and Black Saturday to Big Friday and Big Saturday," according to the newsletter. While the term "Big Friday" didn't stick in the end, eventually most shoppers began associating the day with a rise in discounted offers, according to the *HuffPost.* ## Link to Retail Deals The idea of linking retail deals to the Friday after Thanksgiving has been around for longer than the term "Black Friday." According to a 2013 *HuffPost a*rticle, President Franklin Delano Roosevelt officially moved the date of Thanksgiving to the penultimate Thursday of November in 1939, following pressure from the Retail Dry Goods Association. Retailers were concerned the shorter holiday shopping season could negatively impact sales, with Thanksgiving falling on November 30 in 1939. However, many retailers and customers ignored the new date, calling it "Franksgiving" instead. [Congress](https://www.newsweek.com/topic/congress) passed a law in 1941 saying that Thanksgiving would be observed on the fourth Thursday of the month. Customers shopping at a Macys department store in New York City on Black Friday in November 2020. \| KENA BETANCUR/AFP via Getty Images/KENA BETANCUR/AFP via Getty Images
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