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Head to [Email Mavlers](https://www.emailmavlers.com/?utm_source=mavlers_banner&utm_medium=text_click&utm_campaign=banner_promotion) [](https://www.mavlers.com/)  Services  Lifecycle & Strategy [Lifecycle Marketing](https://www.mavlers.com/lifecycle-marketing-services/) [Strategy & Consultation](https://www.mavlers.com/marketing-automation-platform-strategy-and-consulting/) [Marketing Automation](https://www.mavlers.com/marketing-automation-services/) [Platform Migration / Support](https://www.mavlers.com/map-migration-services/) [Email Design & Development](https://www.mavlers.com/email-template-design-and-dev/)  Platform Expertise SFMC [Salesforce Marketing Cloud Implementation](https://www.mavlers.com/salesforce-marketing-cloud-implementation-services/)[Salesforce Data Cloud Implementation](https://www.mavlers.com/salesforce-data-cloud-implementation-services/) Braze [Braze Email Marketing](https://www.mavlers.com/braze-email-marketing/) [HubSpot](https://www.mavlers.com/hubspot-email-marketing-agency/) Marketo [Marketo Email Marketing Agency](https://www.mavlers.com/marketo-email-marketing-agency/) [Klaviyo](https://www.mavlers.com/klaviyo-email-marketing-agency/)  Web & Martech CMS Development [Shopify](https://www.mavlers.com/shopify-development-services/)[HubSpot](https://www.mavlers.com/hubspot-development-services/)[WordPress](https://www.mavlers.com/wordpress-development-services/)[WebFlow](https://www.mavlers.com/webflow-development-services/) Web & Mobile Apps [Web App Development](https://www.mavlers.com/progressive-web-app-development/)[Mobile App Development](https://www.mavlers.com/mobile-app-development-services/)[AI & Automation](https://www.mavlers.com/ai-automation-and-development-services/) [Digital Assets](https://www.mavlers.com/digital-asset-design-services/) [UI / UX](https://www.mavlers.com/ui-ux-design-services/)  Digital Marketing SEO Services [E-commerce SEO](https://www.mavlers.com/ecommerce-seo-services/)[Local SEO](https://www.mavlers.com/local-seo-services/)[Link Building](https://www.mavlers.com/link-building-services/)[Guest Posting](https://www.mavlers.com/guest-posting-services/) Paid Media [PPC Management](https://www.mavlers.com/ppc-management-services/)[E-commerce PPC](https://www.mavlers.com/ecommerce-ppc-management-services/)[Programmatic Advertising](https://www.mavlers.com/programmatic-advertising-agency/)[Social Media Management](https://www.mavlers.com/social-media-services/) [LLM & AI SEO](https://www.mavlers.com/ai-seo-services/) [GA4 & Analytics](https://www.mavlers.com/google-analytics-consulting-services/) [Agencies](https://www.mavlers.com/agencies/) Resources [Blog Fresh, practical insights to elevate your lifecycle and digital marketing performance.](https://www.mavlers.com/blog/) [Videos Expert-led Q\&A sessions delivering actionable strategies and real-world marketing guidance.](https://www.mavlers.com/videos/) [Ebooks In-depth resources designed to maximize your marketing efficiency, impact, and ROI.](https://www.mavlers.com/ebooks/) [News Latest updates, partnerships, and noteworthy milestones from the Mavlers team.](https://www.mavlers.com/news/) Pricing [Pricing Clear, requirement-led pricing that pairs onshore strategy with offshore execution so you scale profitably.](https://www.mavlers.com/pricing/) [Engagement Models Flexible engagement options that scale with you—project needs, ongoing support, or dedicated talent.](https://www.mavlers.com/engagement-models/) Client Work [Case Studies Stories showcasing measurable results our diverse industry clients have achieved.](https://www.mavlers.com/case-studies/) [Portfolio A curation of our diverse design, development, and marketing work.](https://www.mavlers.com/portfolio/) [Testimonials Clients share honest feedback highlighting their experience working with us.](https://www.mavlers.com/clients/) [Contact](https://www.mavlers.com/contact-us/) [About Us Our journey from a 2013 email-templating startup to an 800+ lifecycle & digital marketing team.](https://www.mavlers.com/about-us/) [Contact Us Reach out to discuss your marketing needs and explore how we can help.](https://www.mavlers.com/contact-us/) [All blogs](https://www.mavlers.com/blog/) January 24, 2025 \| SEO \| 10 minutes Subscribe now Summarize in ChatGPT # SEMrush vs Ahrefs: Which SEO Tool Should You Choose Are you confused about choosing between SEMRush and Ahrefs for your SEO toolkit? We can help you decide on the right SEO tool to fit your needs.   As an organic search or SEO expert, or even a marketer working to improve the search engine rankings of a brand/business, you are privy to the challenges posed by not choosing the right fit SEO tool for your organic search endeavors. With a plethora of tools in the market to choose from, zeroing down on the right fit tool can feel like finding the missing piece of an impossibly taxing jigsaw puzzle. We at Mavlers have spent the last thirteen-plus years catering to the SEO needs of a selection of global clientele and, therefore, have the requisite expertise to help you make the right decision. Ahrefs and SEMrush – are two prominent names in the SEO world that offer impressive features, here’s the kicker: ***they’re not the same, and choosing between them isn’t always straightforward***. Some swear by Ahrefs for its intuitive approach to backlinks, while others argue SEMrush’s all-in-one marketing suite is unbeatable. So how do you decide? In today’s blog, Samrat Solanki, our in-house SEO expert, will help you break down the key differences between the two, highlight what they’re best at, and even introduce some bonus tools to consider. Strap on those seat belts people, because we for sure are “driving” deep! 😉  [Source](https://giphy.com/gifs/Giflytics-marketing-giflytics-deep-dive-BtzdPGn2uKk1kCvMAM) Staying true to our endeavor to offer an honest and unbiased overview of SEMRush vs Ahrefs, here’s a bird’s eye view of the features these tools bring to the table.  ## Round 1: Keyword research Let’s begin with the bread and butter of SEO, none other than keyword research. The success of your content often hinges on choosing the right keywords, so it’s critical to know how Ahrefs and SEMrush handle this.  Ahrefs excels in providing real-world click data. Unlike generic search volume stats, Ahrefs tells you how often people actually click on search results for a keyword. This feature is quite the game-changer if you’re tired and done with targeting terms with high search volume but zero engagement. Another standout feature is their “Keyword Difficulty” metric, which doesn’t just look at competition but considers backlinks needed to rank for a keyword. It’s akin to having a GPS for SEO – clear and actionable. **Here are some kickass keyword research-related features Ahrefs has to offer:** - Reveals **CTR adjusted for SERP features** - Offers **historical keyword ranking data** - Suggests **word counts for top-ranking pages** - Provides **global search volume for keywords** **SEMrush**  SEMrush, on the other hand, offers a more holistic approach. It gives you search intent classifications (informational, transactional, etc.), which is gold for tailoring content to match what users are actually looking for. And let’s not forget its automated keyword clusters, which group similar terms to make planning your content strategy a breeze. Throw in their massive database, and you’ll never run out of keyword ideas. **Here’s how SEMRush can power your large-scale campaigns effortlessly:** - Uncovers **search intent** for precise targeting - Generates **keyword clusters automatically** - Includes **PPC metrics** for paid campaigns - **AI-powered recommendations** like personalized keyword difficulty scores **Verdict: If CTR and backlinks guide your decisions, Ahrefs is your go-to SEO tool. But if you’re all about user intent and planning large-scale campaigns, SEMrush may be your knight in shining armor.** ## Round 2: Backlink analysis Building good quality, relevant backlinks is the backbone of SEO – they show search engines that your site is trustworthy and authoritative. Let’s see how Ahrefs and SEMrush handle this crucial task. **Ahrefs**  Ahrefs is often regarded as the gold standard for backlink analysis. Its database is enormous and updated frequently, giving you a detailed view of who’s linking to you and your competitors. Also, the contextual link previews let you see where your link is placed on a page, which is great for assessing its value. **Here’s how Ahrefs helps keep your site safe from penalties:** - Offers **previews of text surrounding backlinks** - Provides a **user-friendly UI for analysis** - **Comprehensive auditing tools** for toxic link management **SEMrush**  While SEMrush may not have the same reputation for backlinks, it holds its own with a broader range of metrics. For instance, its toxic link analysis goes deep, helping you spot harmful links that could hurt your rankings. And, if you’re managing multiple campaigns, SEMrush’s ability to integrate backlink data with paid search insights is a big plus. **Let’s delve into how SEMrush helps flag toxic links and streamline outreach campaigns within the platform;** - Features a **larger link index** for exhaustive analysis - Includes a **Backlink Audit tool** to identify toxic links - Investigate quality of backlinks through 45 toxic markers - Group referring domains by IP address, title, category, mirror pages and other parameters - Check backlinks by anchors, link attributes, keywords and traffic - Provides a **CRM-style Link Building Tool** for seamless outreach **Verdict: Ahrefs is the clear winner for pure backlink analysis. However, SEMrush’s integration and audit capabilities make it the better choice for managing complex campaigns.** ## Round 3: Technical SEO Your website’s technical soundness is the foundation of your SEO efforts. Without a solid technical SEO structure, even the best content won’t perform. **SEMrush**  SEMrush’s Site Audit tool not only identifies issues like crawl errors and broken links but also prioritizes them based on their impact on performance. Its Core Web Vitals insights are particularly helpful, given Google’s emphasis on user experience. **Here’s how SEMRush helps deliver tailored recommendations for a sound technical site structure:** - **Identifies a wide array of technical** issues - **Flags keyword cannibalization** for optimization - **On-Page SEO Checker** with actionable recommendations **Ahrefs**  Ahrefs, on the other hand, takes a simpler approach, offering a site health score that gives you a snapshot of your website’s overall condition. While it doesn’t go as deep as SEMrush, it’s the right fit for smaller sites or SEOs who want quick, actionable insights. Our team at Mavlers found a few issues like slow-loading pages and meta descriptions that were too short. **Check out how Ahrefs deploys a unique Structure Explorer to analyze your site’s architecture:** - Presents an **easy-to-understand health score** - **Detects common issues** like slow-loading pages - Includes a **Structure Explorer for architecture analysis** **Verdict: For detailed and actionable technical SEO audits, SEMrush wins hands down. Ahrefs is better suited for those who want a lighter, quicker overview.** ## Round 4: Rank tracking Keeping tabs on your rankings is crucial for staying ahead of competitors. But how do these tools stack up? **Ahrefs**  Ahrefs updates rankings weekly (or bi-weekly on lower-tier plans). While that’s fine for many users, it might not be fast enough for industries where rankings change rapidly. Here’s an insight into Ahrefs rank tracking features: - **Accurate ranking data** - **Weekly or bi-weekly updates**  SEMrush takes the lead here with daily updates, ensuring you always have the most up-to-date data. Its **Visibility Score** also provides a high-level overview of how your site is performing across all tracked keywords. **Here’s a bird’s eye view of how SEMrush helps you stay abreast making it a go-to for industries with volatile rankings:** - Offers **daily updates** - Includes a **Visibility Score for overall performance** **Verdict: If your industry demands real-time updates, SEMrush is the way to go. For less frequent monitoring, Ahrefs does the job.** ## Round 5: Pricing Let’s come down to answering one of the most important questions: *how much do these tools cost?* **Ahrefs**   Ahrefs starts at \$29/month but doesn’t offer a free trial. This can be a drawback for those who want to test the waters before committing. **SEMrush**  SEMrush pricing begins at \$139.95/month, and it offers a 7-day free trial, giving you a chance to explore its features risk-free. **Verdict: SEMrush’s trial period makes it more accessible, but Ahrefs can offer more value if backlinks and simplicity are your main priorities.** ## Bonus SEO tools: Going beyond Ahrefs and SEMrush While Ahrefs and SEMrush dominate the SEO conversation, they’re not the only tools worth considering for your SEO strategy. Here are some bonus tools that can complement your strategy: 1. **[Moz Pro](https://moz.com/products/pro):** Perfect for beginners, Moz Pro offers excellent link analysis and keyword tracking. Its proprietary “Domain Authority” metric is widely recognized. 2. **[Screaming Frog](https://www.screamingfrog.co.uk/seo-spider/):** This tool is indispensable for technical SEO. It crawls your site to uncover broken links, duplicate content, and much more. 3. **[Ubersuggest](https://neilpatel.com/ubersuggest/):** For those on a budget, Ubersuggest is a great alternative for keyword research and basic SEO insights. 4. **[Google Search Console](https://search.google.com/search-console/about):** This free tool is a must-have. It provides valuable data straight from Google, like indexing issues and keyword performance. 5. **[Surfer SEO](https://surferseo.com/):** If content optimization is your priority, Surfer SEO helps you analyze how your content stacks up against competitors and makes actionable recommendations. ## The final showdown: Which tool is right for you? Choosing between Ahrefs and SEMrush isn’t about finding the “best” tool – it’s about ***finding the right one for your goals***. - If you’re ***focused on backlinks, CTR, and simplicity, Ahrefs is your match***. - If you want an ***all-in-one marketing solution with advanced features for keyword research, technical SEO, and rank tracking, SEMrush is the better fit***. Still undecided? Many professionals use both tools to leverage their unique strengths. The key is knowing your priorities and choosing the tool – or combination of tools – that aligns with them. ## The road ahead Now that you have sufficient clarity on the SEMRush vs Ahrefs debate, you might now want to [understand the difference between SEO vs AEO](https://www.mavlers.com/blog/seo-vs-aeo/).  ### Samrat Solanki [](https://www.linkedin.com/in/samrat-p-solanki/ "Connect on LinkedIn") Subject matter expert (SME) Samrat Solanki is an Assistant Team Lead with 10 years of SEO experience, specializing in leveraging data and AI-driven insights to achieve exceptional results. His expertise spans technical, on-page, off-page, B2B, e-commerce, and YouTube SEO. He is adept at crafting and evaluating performance-driven strategies, ensuring client satisfaction.  ### Naina Sandhir [](https://www.linkedin.com/in/themillennialrumi/ "Connect on LinkedIn") Content Writer A content writer at Mavlers, Naina pens quirky, inimitable, and damn relatable content after an in-depth and critical dissection of the topic in question. When not hiking across the Himalayas, she can be found buried in a book with spectacles dangling off her nose\! Did you like this post? Do share it\! # Explore More Insights ## [Related Post \| 10 minutes Why AI search prefers YouTube videos (And how to optimize for it) Mar 13, 2026](https://www.mavlers.com/blog/why-ai-search-prefers-youtube-videos-and-how-to-optimize-for-it/) [Related Post \| 9 minutes Decoding the end of linear search: How fragmented intent shapes the multi-agent buyer journey Feb 25, 2026](https://www.mavlers.com/blog/end-of-linear-search-multi-agent-journey/) [Related Post \| 7 minutes Digital PR data magnets: How to turn Shopify sales data into newsworthy e-commerce industry reports Feb 17, 2026](https://www.mavlers.com/blog/turn-shopify-data-into-pr-reports/)  Get the latest digital marketing and technology updates ***  - contact@mavlers.com - [UK: +44 020 4578 6207](tel:+4402045786207) - [US: +1(817) 631-5135](tel:+18176315135) - [AUS: +61 0483 901 841](tel:+610483901841) - [About Us](https://www.mavlers.com/about-us/) - [Clients](https://www.mavlers.com/clients/) - [Case Studies](https://www.mavlers.com/case-studies/) - [Lifecycle Marketing](https://www.mavlers.com/lifecycle-marketing-services/) - [Mavlers For Agencies](https://www.mavlers.com/agencies/) - [Marketing Automation](https://www.mavlers.com/marketing-automation-services/) - [Email Marketing Agency](https://www.mavlers.com/email-marketing-agency/) - [Blog](https://www.mavlers.com/blog/) - [Ebooks](https://www.mavlers.com/ebooks/) - [Videos](https://www.mavlers.com/videos/) A broken lifecycle journey is money left on the table. 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As an organic search or SEO expert, or even a marketer working to improve the search engine rankings of a brand/business, you are privy to the challenges posed by not choosing the right fit SEO tool for your organic search endeavors. With a plethora of tools in the market to choose from, zeroing down on the right fit tool can feel like finding the missing piece of an impossibly taxing jigsaw puzzle. We at Mavlers have spent the last thirteen-plus years catering to the SEO needs of a selection of global clientele and, therefore, have the requisite expertise to help you make the right decision. Ahrefs and SEMrush – are two prominent names in the SEO world that offer impressive features, here’s the kicker: ***they’re not the same, and choosing between them isn’t always straightforward***. Some swear by Ahrefs for its intuitive approach to backlinks, while others argue SEMrush’s all-in-one marketing suite is unbeatable. So how do you decide? In today’s blog, Samrat Solanki, our in-house SEO expert, will help you break down the key differences between the two, highlight what they’re best at, and even introduce some bonus tools to consider. Strap on those seat belts people, because we for sure are “driving” deep! 😉  [Source](https://giphy.com/gifs/Giflytics-marketing-giflytics-deep-dive-BtzdPGn2uKk1kCvMAM) Staying true to our endeavor to offer an honest and unbiased overview of SEMRush vs Ahrefs, here’s a bird’s eye view of the features these tools bring to the table.  ## Round 1: Keyword research Let’s begin with the bread and butter of SEO, none other than keyword research. The success of your content often hinges on choosing the right keywords, so it’s critical to know how Ahrefs and SEMrush handle this.  Ahrefs excels in providing real-world click data. Unlike generic search volume stats, Ahrefs tells you how often people actually click on search results for a keyword. This feature is quite the game-changer if you’re tired and done with targeting terms with high search volume but zero engagement. Another standout feature is their “Keyword Difficulty” metric, which doesn’t just look at competition but considers backlinks needed to rank for a keyword. It’s akin to having a GPS for SEO – clear and actionable. **Here are some kickass keyword research-related features Ahrefs has to offer:** - Reveals **CTR adjusted for SERP features** - Offers **historical keyword ranking data** - Suggests **word counts for top-ranking pages** - Provides **global search volume for keywords** **SEMrush**  SEMrush, on the other hand, offers a more holistic approach. It gives you search intent classifications (informational, transactional, etc.), which is gold for tailoring content to match what users are actually looking for. And let’s not forget its automated keyword clusters, which group similar terms to make planning your content strategy a breeze. Throw in their massive database, and you’ll never run out of keyword ideas. **Here’s how SEMRush can power your large-scale campaigns effortlessly:** - Uncovers **search intent** for precise targeting - Generates **keyword clusters automatically** - Includes **PPC metrics** for paid campaigns - **AI-powered recommendations** like personalized keyword difficulty scores **Verdict: If CTR and backlinks guide your decisions, Ahrefs is your go-to SEO tool. But if you’re all about user intent and planning large-scale campaigns, SEMrush may be your knight in shining armor.** ## Round 2: Backlink analysis Building good quality, relevant backlinks is the backbone of SEO – they show search engines that your site is trustworthy and authoritative. Let’s see how Ahrefs and SEMrush handle this crucial task. **Ahrefs**  Ahrefs is often regarded as the gold standard for backlink analysis. Its database is enormous and updated frequently, giving you a detailed view of who’s linking to you and your competitors. Also, the contextual link previews let you see where your link is placed on a page, which is great for assessing its value. **Here’s how Ahrefs helps keep your site safe from penalties:** - Offers **previews of text surrounding backlinks** - Provides a **user-friendly UI for analysis** - **Comprehensive auditing tools** for toxic link management **SEMrush**  While SEMrush may not have the same reputation for backlinks, it holds its own with a broader range of metrics. For instance, its toxic link analysis goes deep, helping you spot harmful links that could hurt your rankings. And, if you’re managing multiple campaigns, SEMrush’s ability to integrate backlink data with paid search insights is a big plus. **Let’s delve into how SEMrush helps flag toxic links and streamline outreach campaigns within the platform;** - Features a **larger link index** for exhaustive analysis - Includes a **Backlink Audit tool** to identify toxic links - Investigate quality of backlinks through 45 toxic markers - Group referring domains by IP address, title, category, mirror pages and other parameters - Check backlinks by anchors, link attributes, keywords and traffic - Provides a **CRM-style Link Building Tool** for seamless outreach **Verdict: Ahrefs is the clear winner for pure backlink analysis. However, SEMrush’s integration and audit capabilities make it the better choice for managing complex campaigns.** ## Round 3: Technical SEO Your website’s technical soundness is the foundation of your SEO efforts. Without a solid technical SEO structure, even the best content won’t perform. **SEMrush**  SEMrush’s Site Audit tool not only identifies issues like crawl errors and broken links but also prioritizes them based on their impact on performance. Its Core Web Vitals insights are particularly helpful, given Google’s emphasis on user experience. **Here’s how SEMRush helps deliver tailored recommendations for a sound technical site structure:** - **Identifies a wide array of technical** issues - **Flags keyword cannibalization** for optimization - **On-Page SEO Checker** with actionable recommendations **Ahrefs**  Ahrefs, on the other hand, takes a simpler approach, offering a site health score that gives you a snapshot of your website’s overall condition. While it doesn’t go as deep as SEMrush, it’s the right fit for smaller sites or SEOs who want quick, actionable insights. Our team at Mavlers found a few issues like slow-loading pages and meta descriptions that were too short. **Check out how Ahrefs deploys a unique Structure Explorer to analyze your site’s architecture:** - Presents an **easy-to-understand health score** - **Detects common issues** like slow-loading pages - Includes a **Structure Explorer for architecture analysis** **Verdict: For detailed and actionable technical SEO audits, SEMrush wins hands down. Ahrefs is better suited for those who want a lighter, quicker overview.** ## Round 4: Rank tracking Keeping tabs on your rankings is crucial for staying ahead of competitors. But how do these tools stack up? **Ahrefs**  Ahrefs updates rankings weekly (or bi-weekly on lower-tier plans). While that’s fine for many users, it might not be fast enough for industries where rankings change rapidly. Here’s an insight into Ahrefs rank tracking features: - **Accurate ranking data** - **Weekly or bi-weekly updates**  SEMrush takes the lead here with daily updates, ensuring you always have the most up-to-date data. Its **Visibility Score** also provides a high-level overview of how your site is performing across all tracked keywords. **Here’s a bird’s eye view of how SEMrush helps you stay abreast making it a go-to for industries with volatile rankings:** - Offers **daily updates** - Includes a **Visibility Score for overall performance** **Verdict: If your industry demands real-time updates, SEMrush is the way to go. For less frequent monitoring, Ahrefs does the job.** ## Round 5: Pricing Let’s come down to answering one of the most important questions: *how much do these tools cost?* **Ahrefs**   Ahrefs starts at \$29/month but doesn’t offer a free trial. This can be a drawback for those who want to test the waters before committing. **SEMrush**  SEMrush pricing begins at \$139.95/month, and it offers a 7-day free trial, giving you a chance to explore its features risk-free. **Verdict: SEMrush’s trial period makes it more accessible, but Ahrefs can offer more value if backlinks and simplicity are your main priorities.** ## Bonus SEO tools: Going beyond Ahrefs and SEMrush While Ahrefs and SEMrush dominate the SEO conversation, they’re not the only tools worth considering for your SEO strategy. Here are some bonus tools that can complement your strategy: 1. **[Moz Pro](https://moz.com/products/pro):** Perfect for beginners, Moz Pro offers excellent link analysis and keyword tracking. Its proprietary “Domain Authority” metric is widely recognized. 2. **[Screaming Frog](https://www.screamingfrog.co.uk/seo-spider/):** This tool is indispensable for technical SEO. It crawls your site to uncover broken links, duplicate content, and much more. 3. **[Ubersuggest](https://neilpatel.com/ubersuggest/):** For those on a budget, Ubersuggest is a great alternative for keyword research and basic SEO insights. 4. **[Google Search Console](https://search.google.com/search-console/about):** This free tool is a must-have. It provides valuable data straight from Google, like indexing issues and keyword performance. 5. **[Surfer SEO](https://surferseo.com/):** If content optimization is your priority, Surfer SEO helps you analyze how your content stacks up against competitors and makes actionable recommendations. ## The final showdown: Which tool is right for you? Choosing between Ahrefs and SEMrush isn’t about finding the “best” tool – it’s about ***finding the right one for your goals***. - If you’re ***focused on backlinks, CTR, and simplicity, Ahrefs is your match***. - If you want an ***all-in-one marketing solution with advanced features for keyword research, technical SEO, and rank tracking, SEMrush is the better fit***. Still undecided? Many professionals use both tools to leverage their unique strengths. The key is knowing your priorities and choosing the tool – or combination of tools – that aligns with them. ## The road ahead Now that you have sufficient clarity on the SEMRush vs Ahrefs debate, you might now want to [understand the difference between SEO vs AEO](https://www.mavlers.com/blog/seo-vs-aeo/).