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[Culture](https://www.marieclaire.com/culture/) # The "Challenge Accepted" Trend, Explained You've probably spotted a ton of black-and-white photos on your feed.  By [Katherine J. Igoe](https://www.marieclaire.com/author/katherine-j-igoe/) published 28 July 2020 in [Features](https://www.marieclaire.com/features/) When you purchase through links on our site, we may earn an affiliate commission. [Here’s how it works](https://www.marieclaire.com/about/a394/about-us#section-affiliate-advertising-disclosure).  (Image credit: Kerry Washington/Instagram) Share - Copy link - [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.marieclaire.com%2Fculture%2Fa33443976%2Fchallenge-accepted-instagram%2F) - [X](https://twitter.com/intent/tweet?text=The+%22Challenge+Accepted%22+Trend%2C+Explained&url=https%3A%2F%2Fwww.marieclaire.com%2Fculture%2Fa33443976%2Fchallenge-accepted-instagram%2F) - [Whatsapp](whatsapp://send?text=The+%22Challenge+Accepted%22+Trend%2C+Explained+https%3A%2F%2Fwww.marieclaire.com%2Fculture%2Fa33443976%2Fchallenge-accepted-instagram%2F?fwa) - [Pinterest](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.marieclaire.com%2Fculture%2Fa33443976%2Fchallenge-accepted-instagram%2F&media=https%3A%2F%2Fcdn.mos.cms.futurecdn.net%2FXCDfVbVgcCNA5iFQkLZorD.jpg) Share this article Join the conversation [Follow us](https://google.com/preferences/source?q=marieclaire.com) Add us as a preferred source on Google Newsletter Get the Marie Claire Newsletter Select the newsletters you’d like to receive. Then, add your email to sign up. *** By submitting your information you agree to the [Terms & Conditions](https://futureplc.com/terms-conditions/) and [Privacy Policy](https://futureplc.com/privacy-policy/) and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful *** Want to add more newsletters?  Delivered daily Marie Claire Daily Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more. Signup +  Sent weekly on Saturday Marie Claire Self Checkout Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief. Signup +  Once a week Maire Claire Face Forward Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director. Signup +  Once a week Livingetc Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends. Signup +  Delivered Daily Homes & Gardens The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise. Signup + *** An account already exists for this email address, please log in. Subscribe to our newsletter As of this moment, [the \#ChallengeAccepted hashtag](https://www.nytimes.com/2020/07/27/style/challenge-accepted-instagram.html) has been used on Instagram three *million* times. This isn't the first time the Challenge Accepted trend has appeared alongside a black-and-white photo; in 2016 it was for cancer awareness, and since then it's been used to spread positivity. Once nominated, the woman in question posts a photo and then nominates at least one other woman, who does the same. If your feed's been inundated with artsy black-and-white photos, you've been nominated yourself, or you're just *very* curious about what's going on, fear not. I have all the answers for you, as well as some context. Get ready, because there may be a lot more of this on your feed in the next couple days. ## How did the \#ChallengeAccepted trend get started? According to *The New York Times* speaking to PR manager Cristine Abram, this recent trend may have originated from "[a video](https://www.nytimes.com/2020/07/23/us/alexandria-ocasio-cortez-sexism-congress.html) of Representative Alexandria Ocasio-Cortez speaking out against Representative Ted Yoho’s sexist remarks against her on the floor of Congress last week \[that\] led to a spike in social media posts about feminism and female empowerment." The earliest instance of the trend that could be found on Instagram came from journalist Ana Paula Padrão. > [A post shared by Ana Paula Padrão (@anapaulapadraooficial)](https://www.instagram.com/p/CCxGfzTBmXP/) > > A photo posted by on The hashtag \#womensupportingwomen is often used alongside \#ChallengeAccepted; The trend's gotten criticism since it took off, with others comparing this to the recent ["black square" trend](https://variety.com/2020/tv/columns/blackout-tuesday-instagram-blacklivesmatter-1234623358/) that can indeed be a sign of solidarity but also does not require much by way of long-term, concrete advocacy. Article continues below You may like - [ Can the "Analog Bag" Trend Save Our Attention Spans? Maybe](https://www.marieclaire.com/fashion/analog-bags-tiktok-trend-reduce-doomscrolling/) - [ Why White Suits Were the Democratic Congresswomen Dress Code at the State of the Union](https://www.marieclaire.com/fashion/2026-state-of-the-union-white-suits-protest-explained/) - [ New York Fashion Week Joins the "ICE OUT" Movement](https://www.marieclaire.com/fashion/new-york-fashion-week-ice-out-pins-2026-explained/) As the trend has continued, women have begun moving away from posting their faces and more towards posting about [Black-owned businesses](https://www.marieclaire.com/fashion/a32729106/black-owned-businesses/) they appreciate, causes they care about, and important issues like Breonna Taylor and arresting the cops who killed her. > [A post shared by Julie Willi Martin (@williwildflower)](https://www.instagram.com/p/CDL_HOSALlj/) > > A photo posted by on And other users have encouraged following up the trend with activism. ## Which celebrities have taken part in \#ChallengeAccepted? I really do love this Hollywood glam from Katie Holmes: > [A post shared by Katie Holmes (@katieholmes)](https://www.instagram.com/p/CDKEoNSJcJK/) > > A photo posted by on > [A post shared by Jennifer Lopez (@jlo)](https://www.instagram.com/p/CDKcJUyJlOl/) > > A photo posted by on > [A post shared by Kerry Washington (@kerrywashington)](https://www.instagram.com/p/CDHx2YmH0I5/) > > A photo posted by on I enjoyed this caption from Ava DuVernay: "Pretty sure this is just a cool excuse to post pix, but I’m gonna always roll with whatever Janine Sherman Barrois and Violet Nelson ask me to do no matter what." Stay In The Know Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more. By submitting your information you agree to the [Terms & Conditions](https://futureplc.com/terms-conditions/) and [Privacy Policy](https://futureplc.com/privacy-policy/) and are aged 16 or over. > [A post shared by Ava DuVernay (@ava)](https://www.instagram.com/p/CDJxOg9l7iP/) > > A photo posted by on > [A post shared by Jenna Dewan (@jennadewan)](https://www.instagram.com/p/CDKXbF5D8mA/) > > A photo posted by on > [A post shared by Khloé Kardashian (@khloekardashian)](https://www.instagram.com/p/CDH3xn1BB3W/) > > A photo posted by on > [A post shared by taraji p henson (@tarajiphenson)](https://www.instagram.com/p/CDKg5-CJ7Jl/) > > A photo posted by on > [A post shared by Eva Longoria Baston (@evalongoria)](https://www.instagram.com/p/CDH0APCJ85N/) > > A photo posted by on > [A post shared by Zoe Saldana (@zoesaldana)](https://www.instagram.com/p/CDH7LUQhd7u/) > > A photo posted by on > [A post shared by Charlize Theron (@charlizeafrica)](https://www.instagram.com/p/CDJ1W-NBmhU/) > > A photo posted by on And I'm sure there are many more to come today. ##### Related Stories  (Image credit: @jlo/Instagram) [J.Lo and A-Rod Did a TikTok Dance Challenge](https://www.marieclaire.com/celebrity/a33021341/jennifer-lopez-alex-rodriguez-tiktok-dance-challenge/) #####  (Image credit: SNL/Twitter) [The "Flip The Switch" Challenge, Explained](https://www.marieclaire.com/celebrity/a31281383/flip-the-switch-challenge-tiktok-explained/) TOPICS [Instagram](https://www.marieclaire.com/tag/instagram/)  [Katherine J. Igoe](https://www.marieclaire.com/author/katherine-j-igoe/) Social Links Navigation Contributing Editor Katherine’s a contributing syndications editor at Marie Claire who covers fashion, culture, and lifestyle. In her role, she writes stories that are syndicated by MSN and other outlets. She’s been a full-time freelancer for over a decade and has had roles with [*Cosmopolitan*](https://www.cosmopolitan.com/author/221527/katherine-j-igoe/) (where she covered lifestyle, culture, and fashion SEO content) and [Bustle](https://www.bustle.com/entertainment/sheryl-crow-stevie-nicks-music-indstury-sexism-quotes) (where she was their movies and culture writer). She has bylines in *New York Times*, *Parents*, *InStyle*, Refinery29, and elsewhere. Her work has also been syndicated by *ELLE*, *Harper’s Bazaar*, *Seventeen*, *Good Housekeeping*, and *Women’s Health*, among others. In addition to her stories reaching millions of readers, content she's written and edited has qualified for a Bell Ringer Award and received a Communicator Award. Katherine has a BA in English and art history from the University of Notre Dame and an MA in art business from the Sotheby's Institute of Art (with a focus on marketing/communications). She covers a wide breadth of topics: she's written about [how to find the very best petite jeans](https://www.instyle.com/best-petite-jeans-7152087), [how sustainable travel has found its footing on Instagram](https://mashable.com/article/instagram-travel-sustainability), and [what it's like to be a professional advice-giver in the modern world](https://www.nytimes.com/2022/08/21/insider/philip-galanes-advice.html). Her personal essays have run the gamut from [learning to dress as a queer woman](https://www.thezoereport.com/fashion/bisexual-style) to [navigating food allergies as a mom](https://www.parents.com/health/allergies/food/parents-with-food-allergies-baby-feeding/). She also has deep knowledge of SEO/EATT, affiliate revenue, commerce, and social media; she regularly edits the work of other writers. She speaks at writing-related events and podcasts about freelancing and journalism, mentors students and other new writers, and consults on coursework. Currently, Katherine lives in Boston with her husband and two kids, and you can follow her on [Instagram](https://www.instagram.com/kjigoe/). If you're wondering about her last name, it’s “I go to dinner,” not “Her huge ego,” but she responds to both. Read more [ Fashion Can the "Analog Bag" Trend Save Our Attention Spans? 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Princess Diana Shows Why That’s Impossible.") - [About us](https://www.marieclaire.com/about/a394/about-us) - [Contact Future's experts](https://futureplc.com/contact/) - [Contact us](https://www.marieclaire.com/about/news/a2709/contact-us) - [Advertise Online](https://www.marieclaire.com/about/a11747/advertise-online) - [Newsletter](https://www.marieclaire.com/newsletter) - [Terms and conditions](https://www.futureplc.com/terms-conditions/) - [Privacy policy](https://www.futureplc.com/privacy-policy/) - [Cookies policy](https://www.futureplc.com/cookies-policy/) - [Careers](https://www.futureplc.com/careers/) [ Add as a preferred source on Google](https://google.com/preferences/source?q=marieclaire.com) Marie Claire is part of Future US Inc, an international media group and leading digital publisher. [Visit our corporate site](https://futureplc.com/). © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

As of this moment, [the \#ChallengeAccepted hashtag](https://www.nytimes.com/2020/07/27/style/challenge-accepted-instagram.html) has been used on Instagram three *million* times. This isn't the first time the Challenge Accepted trend has appeared alongside a black-and-white photo; in 2016 it was for cancer awareness, and since then it's been used to spread positivity. Once nominated, the woman in question posts a photo and then nominates at least one other woman, who does the same. If your feed's been inundated with artsy black-and-white photos, you've been nominated yourself, or you're just *very* curious about what's going on, fear not. I have all the answers for you, as well as some context. Get ready, because there may be a lot more of this on your feed in the next couple days. ## How did the \#ChallengeAccepted trend get started? According to *The New York Times* speaking to PR manager Cristine Abram, this recent trend may have originated from "[a video](https://www.nytimes.com/2020/07/23/us/alexandria-ocasio-cortez-sexism-congress.html) of Representative Alexandria Ocasio-Cortez speaking out against Representative Ted Yoho’s sexist remarks against her on the floor of Congress last week \[that\] led to a spike in social media posts about feminism and female empowerment." The earliest instance of the trend that could be found on Instagram came from journalist Ana Paula Padrão. The hashtag \#womensupportingwomen is often used alongside \#ChallengeAccepted; The trend's gotten criticism since it took off, with others comparing this to the recent ["black square" trend](https://variety.com/2020/tv/columns/blackout-tuesday-instagram-blacklivesmatter-1234623358/) that can indeed be a sign of solidarity but also does not require much by way of long-term, concrete advocacy. Article continues below As the trend has continued, women have begun moving away from posting their faces and more towards posting about [Black-owned businesses](https://www.marieclaire.com/fashion/a32729106/black-owned-businesses/) they appreciate, causes they care about, and important issues like Breonna Taylor and arresting the cops who killed her. And other users have encouraged following up the trend with activism. ## Which celebrities have taken part in \#ChallengeAccepted? I really do love this Hollywood glam from Katie Holmes: I enjoyed this caption from Ava DuVernay: "Pretty sure this is just a cool excuse to post pix, but I’m gonna always roll with whatever Janine Sherman Barrois and Violet Nelson ask me to do no matter what." Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more. And I'm sure there are many more to come today. ##### Related Stories  (Image credit: @jlo/Instagram)  (Image credit: SNL/Twitter)