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From the report: > The coming name change, which CEO Mark Zuckerberg plans to talk about at the company's annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant's ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story. Facebook's CEO Mark Zuckerberg plans to shift people's mindset around Facebook, no longer limiting it to just a social media company but to "being a metaverse company." The naming change also comes amid heightened scrutiny on Facebook following a whistleblower sharing several internal documents from the social media company. > A rebrand could also serve to further separate the futuristic work Zuckerberg is focused on from the intense scrutiny Facebook is currently under for the way its social platform operates today. A former employee turned whistleblower, Frances Haugen, recently leaked a trove of damning internal documents to The Wall Street Journal and testified about them before Congress. As for what Facebook's new name and brand could be, it's not entirely clear. *The Verge* says that even some of Facebook's own high-ranking leadership executives are not aware of the name, but speculates it could have something to do with "Horizon." > I'm told that the new Facebook company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership. A possible name could have something to do with Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the company has been developing for the past few years. Facebook's forthcoming change draws stark similarities to 2015 when Google restructured to be under "Alphabet," its holding company that includes Google itself and its subsidiaries. Tag: [Facebook](https://www.macrumors.com/guide/facebook/) \[ [200 comments](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/) \] ## Popular Stories   ### [Apple is Reportedly Facing a 'Massive Dilemma' With the MacBook Neo](https://www.macrumors.com/2026/04/07/macbook-neo-massive-dilemma/) Tuesday April 7, 2026 7:56 am PDT by [Joe Rossignol](https://www.macrumors.com/author/joe-rossignol/) The all-new MacBook Neo has been such a hit that Apple is facing a "massive dilemma," according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan. In the iPhone 16 Pro models, the A18 Pro chip has a 6-core GPU. During the chip manufacturing process, however, sometimes a CPU or GPU core can turn out to be faulty. Rather than discarding the leftover A18 Pro chips with... 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[Read Full Article](https://www.macrumors.com/2026/04/08/ios-26-4-1-has-two-changes-for-iphones/) • [39 comments](https://forums.macrumors.com/threads/ios-26-4-1-includes-these-two-changes-for-iphones.2480675/)   ### [Apple is Permanently Closing Three U.S. Stores in June](https://www.macrumors.com/2026/04/09/three-apple-stores-permanently-closing/) Thursday April 9, 2026 9:30 am PDT by [Joe Rossignol](https://www.macrumors.com/author/joe-rossignol/) Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland. Apple Towson Town Center in Maryland Apple issued the following statement to MacRumors:At Apple, we are constantly striving to deliver exceptional service... [Read Full Article](https://www.macrumors.com/2026/04/09/three-apple-stores-permanently-closing/) • [51 comments](https://forums.macrumors.com/threads/apple-is-permanently-closing-three-u-s-stores-in-june.2480696/) ## Popular Stories   ### [Apple is Reportedly Facing a 'Massive Dilemma' With the MacBook Neo](https://www.macrumors.com/2026/04/07/macbook-neo-massive-dilemma/) Tuesday April 7, 2026 7:56 am PDT by [Joe Rossignol](https://www.macrumors.com/author/joe-rossignol/) The all-new MacBook Neo has been such a hit that Apple is facing a "massive dilemma," according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan. In the iPhone 16 Pro models, the A18 Pro chip has a 6-core GPU. During the chip manufacturing process, however, sometimes a CPU or GPU core can turn out to be faulty. Rather than discarding the leftover A18 Pro chips with... [Read Full Article](https://www.macrumors.com/2026/04/07/macbook-neo-massive-dilemma/) • [227 comments](https://forums.macrumors.com/threads/apple-is-reportedly-facing-a-massive-dilemma-with-the-macbook-neo.2480585/)   ### [iOS 26.4.1 Includes These Two Changes for iPhones](https://www.macrumors.com/2026/04/08/ios-26-4-1-has-two-changes-for-iphones/) Wednesday April 8, 2026 7:17 pm PDT by [Joe Rossignol](https://www.macrumors.com/author/joe-rossignol/) Apple today released a minor iOS 26.4.1 update for the iPhone 11 and newer. While the release notes for the update only mention unspecified "bug fixes," we have since learned about two specific changes that are included in it. First, 9to5Mac spotted an Apple Developer Forums thread suggesting that iOS 26.4.1 fixes an iOS 26.4 bug that affected iCloud syncing in some apps. Second, an... [Read Full Article](https://www.macrumors.com/2026/04/08/ios-26-4-1-has-two-changes-for-iphones/) • [39 comments](https://forums.macrumors.com/threads/ios-26-4-1-includes-these-two-changes-for-iphones.2480675/)   ### [Apple is Permanently Closing Three U.S. Stores in June](https://www.macrumors.com/2026/04/09/three-apple-stores-permanently-closing/) Thursday April 9, 2026 9:30 am PDT by [Joe Rossignol](https://www.macrumors.com/author/joe-rossignol/) Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland. Apple Towson Town Center in Maryland Apple issued the following statement to MacRumors:At Apple, we are constantly striving to deliver exceptional service... [Read Full Article](https://www.macrumors.com/2026/04/09/three-apple-stores-permanently-closing/) • [51 comments](https://forums.macrumors.com/threads/apple-is-permanently-closing-three-u-s-stores-in-june.2480696/) ## Top Rated Comments [D](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476490) [dantracht](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476490) 58 months ago Lipstick on a pig. **Score:** 106 Votes ([Like](https://forums.macrumors.com/posts/30476490/react?reaction_id=1) \| [Disagree](https://forums.macrumors.com/posts/30476490/react?reaction_id=8)) [B](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476500) [Boatboy24](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476500) 58 months ago A turd by any other name is still a turd. **Score:** 59 Votes ([Like](https://forums.macrumors.com/posts/30476500/react?reaction_id=1) \| [Disagree](https://forums.macrumors.com/posts/30476500/react?reaction_id=8)) [D](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476512) [Durafab](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476512) 58 months ago Sounds similar to when Comcast changed its name to Xfinity because it had landed at or near the bottom of every customer satisfaction survey, including "most hated companies in America" (Forbes or Fortune, I get them mixed up) and at the top of every customer complaint list. CEO: "Comcast? Never heard of it." **Score:** 34 Votes ([Like](https://forums.macrumors.com/posts/30476512/react?reaction_id=1) \| [Disagree](https://forums.macrumors.com/posts/30476512/react?reaction_id=8)) [](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476588) [iGobbleoff](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476588) 58 months ago How about "Just kill it because its a cancer on society-book" **Score:** 29 Votes ([Like](https://forums.macrumors.com/posts/30476588/react?reaction_id=1) \| [Disagree](https://forums.macrumors.com/posts/30476588/react?reaction_id=8)) [V](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476532) [vseera](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476532) 58 months ago They can call it - The Facebook **Score:** 25 Votes ([Like](https://forums.macrumors.com/posts/30476532/react?reaction_id=1) \| [Disagree](https://forums.macrumors.com/posts/30476532/react?reaction_id=8)) [M](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476516) [MLVC](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/post-30476516) 58 months ago Metaverse sounds like something from a South Park episode. **Score:** 25 Votes ([Like](https://forums.macrumors.com/posts/30476516/react?reaction_id=1) \| [Disagree](https://forums.macrumors.com/posts/30476516/react?reaction_id=8)) [Read All Comments](https://forums.macrumors.com/threads/report-facebook-to-change-its-name-next-week-to-better-reflect-companys-metaverse.2318170/) ## Next Article  [OpenAI Adds New \$100/Month ChatGPT Subscription Tier for Heavier Codex Use](https://www.macrumors.com/2026/04/09/openai-pro-subscription-tiers/) ## Videos play [iPhone 18 Pro LEAKS… Here’s What’s Coming](https://www.youtube.com/watch?v=tW2Ecn3R7Fk)  [Apple Delayed HomePod Mini 2 on Purpose…Here’s Why](https://www.youtube.com/watch?v=XgZJIxk6aYw)  [CyboPal ONE: The First AI Robotic Monitor is Wild](https://www.youtube.com/watch?v=vsctaiLQor8)  [Everything We Know About iPhone 18 Pro \| Episode 188](https://www.youtube.com/watch?v=G-q_e085Y1Y)  [iOS 27 LEAKS: Apple’s New Siri is Basically ChatGPT](https://www.youtube.com/watch?v=p3mzsfYtRBw) [See more videos](https://www.youtube.com/macrumors) ## Guides  [iOS 26 Features](https://www.macrumors.com/guide/ios-26-mega-guide/) Our comprehensive guide highlighting every major new addition in iOS 26, plus how-tos that walk you through using the new features.  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Facebook is reportedly planning to change its name to better reflect Mark Zuckerberg's goal of creating a "metaverse," [reports](https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse) *The Verge*, claiming the change could come as soon as next week.  From the report: > The coming name change, which CEO Mark Zuckerberg plans to talk about at the company's annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant's ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story. Facebook's CEO Mark Zuckerberg plans to shift people's mindset around Facebook, no longer limiting it to just a social media company but to "being a metaverse company." The naming change also comes amid heightened scrutiny on Facebook following a whistleblower sharing several internal documents from the social media company. > A rebrand could also serve to further separate the futuristic work Zuckerberg is focused on from the intense scrutiny Facebook is currently under for the way its social platform operates today. A former employee turned whistleblower, Frances Haugen, recently leaked a trove of damning internal documents to The Wall Street Journal and testified about them before Congress. As for what Facebook's new name and brand could be, it's not entirely clear. *The Verge* says that even some of Facebook's own high-ranking leadership executives are not aware of the name, but speculates it could have something to do with "Horizon." > I'm told that the new Facebook company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership. A possible name could have something to do with Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the company has been developing for the past few years. Facebook's forthcoming change draws stark similarities to 2015 when Google restructured to be under "Alphabet," its holding company that includes Google itself and its subsidiaries.