🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 29 (from laksa157)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa029.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.ipsos.com/en-us/most-americans-drink-caffeine-daily-its-not-just-coffee\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.ipsos.com/en-us/most-americans-drink-caffeine-daily-its-not-just-coffee\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.ipsos.com\/en-us\/most-americans-drink-caffeine-daily-its-not-just-coffee","crawl_time":1774793288,"first_indexed_time":1772493615,"http_code":200,"src_unparsed":"com,ipsos!www,\/en-us\/most-americans-drink-caffeine-daily-its-not-just-coffee s443","src_root_hash":"8836305800192408829","history_drop_reason":null,"meta_title":"Most Americans drink caffeine daily, but it’s not just coffee | Ipsos","meta_descriptions":["Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker."],"attrs_boilerpipe_text":"Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.\n03.02.26\nThe \nIpsos Consumer Tracker\n asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.\nWhy we asked about caffeine usage:\nThere’s a lot of interesting things going on in the caffeine space, from\nfluctuating coffee prices\n to the increasingly competitive energy drink space – which Kim Kardashian just entered as the “co-founder” of a newly relaunched Update. (Note, we interviewed original\nUpdate co-founder Daniel Solomons\n for What the Future: Food in 2022.)\nWhat we found:\n First off, we asked what kind of beverages people drink “most days.” Bottled water topped the list, with six in 10 saying they drink it most of the time. Coffee was close behind (57%). We also get our caffeine from soft drinks (33%), tea (24%), and energy drinks (19%). Younger adults (age 18 to 34) under-index on coffee but over-index on energy drinks by 7 to 1 vs. those over 55, which is a pretty hefty ratio. Interestingly, they over-index on decaffeinated soda, coffee and tea as well.\nWhy we asked about reasons for drinking caffeine:\nIf so many people are drinking caffeinated beverages, what are their reasons?  \nWhat we found:\nAmericans need their caffeine. Three in four say it’s needed to get them through the morning. Half say they need it to get through the afternoon. And we drink it at various times and occasions, too. Half say they drink it with meals. Half say they drink it before exercise because it helps their workout. \nBut there’s some useful nuance. One in three (35%) say they are concerned they drink too much caffeine and the same number say they wish drinks came in smaller sizes. The younger folks who over-index on energy drinks also over-index here, with 55% agreeing they want smaller containers and maybe drink too much. But younger folks also over-index on drinking caffeine with exercise (vs both 35- to 54-year-olds and those over 55) and with meals (vs 55+).\nMore insights from this wave of the Ipsos Consumer Tracker:\nMore Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen\nAmericans have mixed and contradictory views on obesity\nWhat are we willing to give up? Booze tops the list\nThe Ipsos Care-o-Meter: What does America know about vs. what does America care about?\nDownload\nDig into the data","attrs_markdown":"- [Skip to Content](https:\/\/www.ipsos.com\/en-us\/most-americans-drink-caffeine-daily-its-not-just-coffee#main-content)\n- [Skip to Footer](https:\/\/www.ipsos.com\/en-us\/most-americans-drink-caffeine-daily-its-not-just-coffee#footer)\n\n[Ipsos iSay](https:\/\/www.ipsosisay.com\/join\/?campaign_id=TbFXA7CVEW%2BmP6PpaAOO7A%3D%3D) [Ipsos.Digital](https:\/\/www.ipsos.digital\/)\n\n[Contact us](https:\/\/www.ipsos.com\/en-us\/en-us\/contact)\n\n[![Ipsos](https:\/\/www.ipsos.com\/sites\/ipsos\/themes\/custom\/ipsos\/html2025\/build\/images\/misc\/logo.svg)](https:\/\/www.ipsos.com\/en-us \"Ipsos\")\n\n- [Solutions](https:\/\/www.ipsos.com\/en-us\/solutions\/overview)\n- [Insights Hub](https:\/\/www.ipsos.com\/en-us\/insights-hub)\n  Insights Hub\n  \n  Insights Hub\n  \n  - [Publications](https:\/\/www.ipsos.com\/en-us\/insights-hub?type=publication&topic=&year=)\n  - [Surveys](https:\/\/www.ipsos.com\/en-us\/insights-hub?type=survey&topic=&year=)\n  - [Event Replays](https:\/\/www.ipsos.com\/en-us\/insights-hub?type=events_replay&topic=)\n- [AI](https:\/\/www.ipsos.com\/en-us\/how-ipsos-gives-businesses-ai-advantage)\n- [News](https:\/\/www.ipsos.com\/en-us\/news-events-media-overview)\n  News\n  \n  News\n  \n  - [Press Releases & News](https:\/\/www.ipsos.com\/en-us\/news-hub)\n  - [Events & Webinars](https:\/\/www.ipsos.com\/en-us\/events-webinars)\n  - [Media Hub](https:\/\/www.ipsos.com\/en-us\/about-us\/media)\n  - [Newsletters](https:\/\/www.ipsos.com\/en-us\/news-and-events\/newsletters)\n- [Careers](https:\/\/www.ipsos.com\/en-us\/careers\/opportunities-ipsos)\n  Careers\n  \n  Careers [Overview](https:\/\/www.ipsos.com\/en-us\/careers\/opportunities-ipsos)\n  \n  - [Why Work at Ipsos](https:\/\/www.ipsos.com\/en-us\/why-work-ipsos)\n  - [Opportunities at Ipsos](https:\/\/www.ipsos.com\/en-us\/careers\/opportunities-ipsos)\n  - [Professionals](https:\/\/www.ipsos.com\/en-us\/careers\/career-advancement-opportunities)\n  - [Early Careers](https:\/\/www.ipsos.com\/en-us\/early-careers)\n  - [Search Current Opportunities](https:\/\/www.ipsos.com\/en-us\/careers\/Search-Current-Opportunities)\n  - [The Path to Insights](https:\/\/www.ipsos.com\/en-us\/welcome-path)\n- [Investors](https:\/\/www.ipsos.com\/en\/investors-overview)\n- [About Ipsos](https:\/\/www.ipsos.com\/en-us\/about-us)\n  About Ipsos\n  \n  About Ipsos [Overview](https:\/\/www.ipsos.com\/en-us\/about-us)\n  \n  - [Who we are](https:\/\/www.ipsos.com\/en-us\/about-us)\n  - [Key figures](https:\/\/www.ipsos.com\/en\/key-figures-0)\n  - [Management](https:\/\/www.ipsos.com\/en-us\/about-us\/management)\n  - [Taking responsibility](https:\/\/www.ipsos.com\/en-us\/about-us\/taking-responsibility)\n  - [The Path to Insights](https:\/\/www.ipsos.com\/en-us\/welcome-path)\n  - [Privacy & Data Protection](https:\/\/www.ipsos.com\/en-us\/privacy-data-protection)\n  - [Online Data Quality Matters](https:\/\/www.ipsos.com\/en-us\/online-data-quality-matters)\n  - [Ipsos in the world](https:\/\/www.ipsos.com\/en-us\/ipsos-world)\n  - [Media Resources](https:\/\/www.ipsos.com\/en-us\/about-us\/media)\n  - [ISO Certification](https:\/\/www.ipsos.com\/en-us\/iso-certification)\n  - [Statements & Policies](https:\/\/www.ipsos.com\/en-us\/statements-policies)\n#### Search\n\n![Photograph of man drinking from a brightly colored can](https:\/\/www.ipsos.com\/sites\/default\/files\/styles\/main_image_612x500\/public\/ct\/news_and_polls\/2026-03\/caffeine%20banner.png?itok=1o-E8b9r)\n\n- [Ipsos](https:\/\/www.ipsos.com\/en-us)\n- [Insights Hub](https:\/\/www.ipsos.com\/en-us\/insights-hub)\n- Most Americans drink caffeine daily, but it’s not just coffee\n\n![Photograph of man drinking from a brightly colored can](https:\/\/www.ipsos.com\/sites\/default\/files\/styles\/main_image_612x500\/public\/ct\/news_and_polls\/2026-03\/caffeine%20banner.png?itok=1o-E8b9r)\n\n- [Consumer Behavior](https:\/\/www.ipsos.com\/en-us\/topic\/consumer-behavior)\n- [Food & Beverage](https:\/\/www.ipsos.com\/en-us\/topic\/food-beverage)\n- [Consumers](https:\/\/www.ipsos.com\/en-us\/topic\/consumers)\n# Most Americans drink caffeine daily, but it’s not just coffee\nThree in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.\n\n03\\.02.26\n\nShare\n\n*The* [*Ipsos Consumer Tracker*](https:\/\/www.ipsos.com\/en-us\/news-polls\/consumer-behavior-time-covid-19) *asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.*\n\n![Chart showing what caffeinated drinks Americans consume](https:\/\/www.ipsos.com\/sites\/default\/files\/inline-images\/Slide6_47.png)\n\n**Why we asked about caffeine usage:** There’s a lot of interesting things going on in the caffeine space, from [fluctuating coffee prices](https:\/\/tradingeconomics.com\/commodity\/coffee) to the increasingly competitive energy drink space – which Kim Kardashian just entered as the “co-founder” of a newly relaunched Update. (Note, we interviewed original [Update co-founder Daniel Solomons](https:\/\/www.ipsos.com\/en-us\/future\/food\/how-brands-can-synthesize-a-business-from-a-desired-ingredient) for What the Future: Food in 2022.)\n\n**What we found:** First off, we asked what kind of beverages people drink “most days.” Bottled water topped the list, with six in 10 saying they drink it most of the time. Coffee was close behind (57%). We also get our caffeine from soft drinks (33%), tea (24%), and energy drinks (19%). Younger adults (age 18 to 34) under-index on coffee but over-index on energy drinks by 7 to 1 vs. those over 55, which is a pretty hefty ratio. Interestingly, they over-index on decaffeinated soda, coffee and tea as well.\n\n![Chart showing why Americans say they need caffeine](https:\/\/www.ipsos.com\/sites\/default\/files\/inline-images\/caffeine%20chart%203.png)\n\n**Why we asked about reasons for drinking caffeine:** If so many people are drinking caffeinated beverages, what are their reasons?\n\n**What we found:** Americans need their caffeine. Three in four say it’s needed to get them through the morning. Half say they need it to get through the afternoon. And we drink it at various times and occasions, too. Half say they drink it with meals. Half say they drink it before exercise because it helps their workout.\n\nBut there’s some useful nuance. One in three (35%) say they are concerned they drink too much caffeine and the same number say they wish drinks came in smaller sizes. The younger folks who over-index on energy drinks also over-index here, with 55% agreeing they want smaller containers and maybe drink too much. But younger folks also over-index on drinking caffeine with exercise (vs both 35- to 54-year-olds and those over 55) and with meals (vs 55+).\n\n**More insights from this wave of the Ipsos Consumer Tracker:**\n\n[More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen](https:\/\/www.ipsos.com\/en-us\/more-americans-are-feeling-comfortable-economically-fewer-believe-prices-have-risen)\n\n[Americans have mixed and contradictory views on obesity](https:\/\/www.ipsos.com\/en-us\/americans-have-mixed-and-contradictory-views-obesity)\n\n[What are we willing to give up? Booze tops the list](https:\/\/www.ipsos.com\/en-us\/what-are-we-willing-give-booze-tops-list)\n\n[The Ipsos Care-o-Meter: What does America know about vs. what does America care about?](https:\/\/www.ipsos.com\/en-us\/ipsos-care-o-meter-what-does-america-know-about-vs-what-does-america-care-about)\n\n## Download\n- Dig into the data\n  \n  [Download pdf (673.36 KB)](https:\/\/www.ipsos.com\/sites\/default\/files\/ct\/news\/documents\/2026-03\/Topline%20Ipsos%20Consumer%20Tracker%20Wave%20135.pdf)\n\n## The author(s)\n- Matt Carmichael\n  \n  Editor, What the Future\n  \n  [Send an email](https:\/\/www.ipsos.com\/cdn-cgi\/l\/email-protection#5d303c2929733e3c2f30343e353c38311d342d2e322e733e3230)\n\n## Related news\n- ![Retail, food, and beverage: Essential data and insights ](https:\/\/www.ipsos.com\/sites\/default\/files\/styles\/list_item_image\/public\/ct\/news_and_polls\/2025-11\/retail.png?itok=771EaSC8)\n  \n  [Society](https:\/\/www.ipsos.com\/en-us\/topic\/society) Survey\n  \n  ### [Retail, food, and beverage: Essential data and insights](https:\/\/www.ipsos.com\/en-us\/retail-food-and-beverage-essential-data-and-insights)\n  From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.\n  \n  03\\.27.26\n- ![Artificial Intelligence: Key insights, data and tables](https:\/\/www.ipsos.com\/sites\/default\/files\/styles\/list_item_image\/public\/ct\/news_and_polls\/2025-12\/ai.png?itok=2P9Qjfhj)\n  \n  [Society](https:\/\/www.ipsos.com\/en-us\/topic\/society) Survey\n  \n  ### [Artificial Intelligence: Key insights, data and tables](https:\/\/www.ipsos.com\/en-us\/artificial-intelligence-key-insights-data-and-tables)\n  Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more\n  \n  03\\.27.26\n- ![Women of color holding hands](https:\/\/www.ipsos.com\/sites\/default\/files\/styles\/list_item_image\/public\/ct\/news_and_polls\/2026-03\/women%20hold%20hand_0.jpg?itok=rdqzWUum)\n  \n  [Economy](https:\/\/www.ipsos.com\/en-us\/topic\/economy) Survey\n  \n  ### [Women of Color Facing Economic Pressure, Believe System is Broken](https:\/\/www.ipsos.com\/en-us\/women-color-facing-economic-pressure-believe-system-broken)\n  New Ipsos survey for Intersections of Our Lives: Majority Believe American Dream Is No Longer Accessible\n  \n  03\\.25.26\n\n[![Ipsos](https:\/\/www.ipsos.com\/sites\/ipsos\/themes\/custom\/ipsos\/html2025\/build\/images\/misc\/logo.svg)](https:\/\/www.ipsos.com\/en-us \"Go to homepage\")\n\n- [Solutions](https:\/\/www.ipsos.com\/en-us\/solutions\/overview)\n- [Insights Hub](https:\/\/www.ipsos.com\/en-us\/insights-hub)\n- [About Ipsos](https:\/\/www.ipsos.com\/en-us\/about-us)\n- [Contact](https:\/\/www.ipsos.com\/en-us\/en-us\/contact)\n\n- [Careers](https:\/\/www.ipsos.com\/en-us\/careers\/opportunities-ipsos)\n- [Investors](https:\/\/www.ipsos.com\/en\/investors-overview)\n- [News, Events & Media](https:\/\/www.ipsos.com\/en-us\/overview\/news-events-media)\n- [Ipsos KnowledgePanel](https:\/\/www.ipsos.com\/en-us\/discover-ipsos-knowledgepanel-gold-standard-online-research-panels)\n- [Ipsos.Digital](https:\/\/www.ipsos.digital\/)\n## Follow us on\n\n© 2016 - 2026 Ipsos All Rights Reserved\n\n- [Legal Mentions](https:\/\/www.ipsos.com\/en-us\/legal-mentions)\n- [Privacy & Data Protection](https:\/\/www.ipsos.com\/en-us\/privacy-data-protection)\n- [Cookie Policy](https:\/\/www.ipsos.com\/en-us\/cookie-policy)\n- [Our Alert System](https:\/\/www.ipsos.com\/en-us\/our-alert-system)\n\n↑","attrs_readable_markdown":"![Photograph of man drinking from a brightly colored can](https:\/\/www.ipsos.com\/sites\/default\/files\/styles\/main_image_612x500\/public\/ct\/news_and_polls\/2026-03\/caffeine%20banner.png?itok=1o-E8b9r)\n\n![Photograph of man drinking from a brightly colored can](https:\/\/www.ipsos.com\/sites\/default\/files\/styles\/main_image_612x500\/public\/ct\/news_and_polls\/2026-03\/caffeine%20banner.png?itok=1o-E8b9r)\n\nThree in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.\n\n03\\.02.26\n\n*The* [*Ipsos Consumer Tracker*](https:\/\/www.ipsos.com\/en-us\/news-polls\/consumer-behavior-time-covid-19) *asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.*\n\n![Chart showing what caffeinated drinks Americans consume](https:\/\/www.ipsos.com\/sites\/default\/files\/inline-images\/Slide6_47.png)\n\n**Why we asked about caffeine usage:** There’s a lot of interesting things going on in the caffeine space, from [fluctuating coffee prices](https:\/\/tradingeconomics.com\/commodity\/coffee) to the increasingly competitive energy drink space – which Kim Kardashian just entered as the “co-founder” of a newly relaunched Update. (Note, we interviewed original [Update co-founder Daniel Solomons](https:\/\/www.ipsos.com\/en-us\/future\/food\/how-brands-can-synthesize-a-business-from-a-desired-ingredient) for What the Future: Food in 2022.)\n\n**What we found:** First off, we asked what kind of beverages people drink “most days.” Bottled water topped the list, with six in 10 saying they drink it most of the time. Coffee was close behind (57%). We also get our caffeine from soft drinks (33%), tea (24%), and energy drinks (19%). Younger adults (age 18 to 34) under-index on coffee but over-index on energy drinks by 7 to 1 vs. those over 55, which is a pretty hefty ratio. Interestingly, they over-index on decaffeinated soda, coffee and tea as well.\n\n![Chart showing why Americans say they need caffeine](https:\/\/www.ipsos.com\/sites\/default\/files\/inline-images\/caffeine%20chart%203.png)\n\n**Why we asked about reasons for drinking caffeine:** If so many people are drinking caffeinated beverages, what are their reasons?\n\n**What we found:** Americans need their caffeine. Three in four say it’s needed to get them through the morning. Half say they need it to get through the afternoon. And we drink it at various times and occasions, too. Half say they drink it with meals. Half say they drink it before exercise because it helps their workout.\n\nBut there’s some useful nuance. One in three (35%) say they are concerned they drink too much caffeine and the same number say they wish drinks came in smaller sizes. The younger folks who over-index on energy drinks also over-index here, with 55% agreeing they want smaller containers and maybe drink too much. But younger folks also over-index on drinking caffeine with exercise (vs both 35- to 54-year-olds and those over 55) and with meals (vs 55+).\n\n**More insights from this wave of the Ipsos Consumer Tracker:**\n\n[More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen](https:\/\/www.ipsos.com\/en-us\/more-americans-are-feeling-comfortable-economically-fewer-believe-prices-have-risen)\n\n[Americans have mixed and contradictory views on obesity](https:\/\/www.ipsos.com\/en-us\/americans-have-mixed-and-contradictory-views-obesity)\n\n[What are we willing to give up? Booze tops the list](https:\/\/www.ipsos.com\/en-us\/what-are-we-willing-give-booze-tops-list)\n\n[The Ipsos Care-o-Meter: What does America know about vs. what does America care about?](https:\/\/www.ipsos.com\/en-us\/ipsos-care-o-meter-what-does-america-know-about-vs-what-does-america-care-about)\n\n## Download\n- Dig into the data","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

21 days ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	0.7 months ago
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://www.ipsos.com/en-us/most-americans-drink-caffeine-daily-its-not-just-coffee
Last Crawled	2026-03-29 14:08:08 (21 days ago)
First Indexed	2026-03-02 23:20:15 (1 month ago)
HTTP Status Code	200
Meta Title	Most Americans drink caffeine daily, but it’s not just coffee \| Ipsos
Meta Description	Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.
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Boilerpipe Text	Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker. 03.02.26 The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked about caffeine usage: There’s a lot of interesting things going on in the caffeine space, from fluctuating coffee prices to the increasingly competitive energy drink space – which Kim Kardashian just entered as the “co-founder” of a newly relaunched Update. (Note, we interviewed original Update co-founder Daniel Solomons for What the Future: Food in 2022.) What we found: First off, we asked what kind of beverages people drink “most days.” Bottled water topped the list, with six in 10 saying they drink it most of the time. Coffee was close behind (57%). We also get our caffeine from soft drinks (33%), tea (24%), and energy drinks (19%). Younger adults (age 18 to 34) under-index on coffee but over-index on energy drinks by 7 to 1 vs. those over 55, which is a pretty hefty ratio. Interestingly, they over-index on decaffeinated soda, coffee and tea as well. Why we asked about reasons for drinking caffeine: If so many people are drinking caffeinated beverages, what are their reasons? What we found: Americans need their caffeine. Three in four say it’s needed to get them through the morning. Half say they need it to get through the afternoon. And we drink it at various times and occasions, too. Half say they drink it with meals. Half say they drink it before exercise because it helps their workout. But there’s some useful nuance. One in three (35%) say they are concerned they drink too much caffeine and the same number say they wish drinks came in smaller sizes. The younger folks who over-index on energy drinks also over-index here, with 55% agreeing they want smaller containers and maybe drink too much. But younger folks also over-index on drinking caffeine with exercise (vs both 35- to 54-year-olds and those over 55) and with meals (vs 55+). More insights from this wave of the Ipsos Consumer Tracker: More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen Americans have mixed and contradictory views on obesity What are we willing to give up? Booze tops the list The Ipsos Care-o-Meter: What does America know about vs. what does America care about? Download Dig into the data
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Here's one thing we learned this week. ![Chart showing what caffeinated drinks Americans consume](https://www.ipsos.com/sites/default/files/inline-images/Slide6_47.png) Why we asked about caffeine usage: There’s a lot of interesting things going on in the caffeine space, from [fluctuating coffee prices](https://tradingeconomics.com/commodity/coffee) to the increasingly competitive energy drink space – which Kim Kardashian just entered as the “co-founder” of a newly relaunched Update. (Note, we interviewed original [Update co-founder Daniel Solomons](https://www.ipsos.com/en-us/future/food/how-brands-can-synthesize-a-business-from-a-desired-ingredient) for What the Future: Food in 2022.) What we found: First off, we asked what kind of beverages people drink “most days.” Bottled water topped the list, with six in 10 saying they drink it most of the time. Coffee was close behind (57%). We also get our caffeine from soft drinks (33%), tea (24%), and energy drinks (19%). Younger adults (age 18 to 34) under-index on coffee but over-index on energy drinks by 7 to 1 vs. those over 55, which is a pretty hefty ratio. Interestingly, they over-index on decaffeinated soda, coffee and tea as well. ![Chart showing why Americans say they need caffeine](https://www.ipsos.com/sites/default/files/inline-images/caffeine%20chart%203.png) Why we asked about reasons for drinking caffeine: If so many people are drinking caffeinated beverages, what are their reasons? What we found: Americans need their caffeine. Three in four say it’s needed to get them through the morning. Half say they need it to get through the afternoon. And we drink it at various times and occasions, too. Half say they drink it with meals. Half say they drink it before exercise because it helps their workout. But there’s some useful nuance. One in three (35%) say they are concerned they drink too much caffeine and the same number say they wish drinks came in smaller sizes. The younger folks who over-index on energy drinks also over-index here, with 55% agreeing they want smaller containers and maybe drink too much. But younger folks also over-index on drinking caffeine with exercise (vs both 35- to 54-year-olds and those over 55) and with meals (vs 55+). More insights from this wave of the Ipsos Consumer Tracker: [More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen](https://www.ipsos.com/en-us/more-americans-are-feeling-comfortable-economically-fewer-believe-prices-have-risen) [Americans have mixed and contradictory views on obesity](https://www.ipsos.com/en-us/americans-have-mixed-and-contradictory-views-obesity) [What are we willing to give up? Booze tops the list](https://www.ipsos.com/en-us/what-are-we-willing-give-booze-tops-list) [The Ipsos Care-o-Meter: What does America know about vs. what does America care about?](https://www.ipsos.com/en-us/ipsos-care-o-meter-what-does-america-know-about-vs-what-does-america-care-about) ## Download - Dig into the data [Download pdf (673.36 KB)](https://www.ipsos.com/sites/default/files/ct/news/documents/2026-03/Topline%20Ipsos%20Consumer%20Tracker%20Wave%20135.pdf) ## The author(s) - Matt Carmichael Editor, What the Future [Send an email](https://www.ipsos.com/cdn-cgi/l/email-protection#5d303c2929733e3c2f30343e353c38311d342d2e322e733e3230) ## Related news - ![Retail, food, and beverage: Essential data and insights ](https://www.ipsos.com/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-11/retail.png?itok=771EaSC8) [Society](https://www.ipsos.com/en-us/topic/society) Survey ### [Retail, food, and beverage: Essential data and insights](https://www.ipsos.com/en-us/retail-food-and-beverage-essential-data-and-insights) From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know. 03\.27.26 - ![Artificial Intelligence: Key insights, data and tables](https://www.ipsos.com/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-12/ai.png?itok=2P9Qjfhj) [Society](https://www.ipsos.com/en-us/topic/society) Survey ### [Artificial Intelligence: Key insights, data and tables](https://www.ipsos.com/en-us/artificial-intelligence-key-insights-data-and-tables) Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more 03\.27.26 - ![Women of color holding hands](https://www.ipsos.com/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2026-03/women%20hold%20hand_0.jpg?itok=rdqzWUum) [Economy](https://www.ipsos.com/en-us/topic/economy) Survey ### [Women of Color Facing Economic Pressure, Believe System is Broken](https://www.ipsos.com/en-us/women-color-facing-economic-pressure-believe-system-broken) New Ipsos survey for Intersections of Our Lives: Majority Believe American Dream Is No Longer Accessible 03\.25.26 [![Ipsos](https://www.ipsos.com/sites/ipsos/themes/custom/ipsos/html2025/build/images/misc/logo.svg)](https://www.ipsos.com/en-us "Go to homepage") - [Solutions](https://www.ipsos.com/en-us/solutions/overview) - [Insights Hub](https://www.ipsos.com/en-us/insights-hub) - [About Ipsos](https://www.ipsos.com/en-us/about-us) - [Contact](https://www.ipsos.com/en-us/en-us/contact) - [Careers](https://www.ipsos.com/en-us/careers/opportunities-ipsos) - [Investors](https://www.ipsos.com/en/investors-overview) - [News, Events & Media](https://www.ipsos.com/en-us/overview/news-events-media) - [Ipsos KnowledgePanel](https://www.ipsos.com/en-us/discover-ipsos-knowledgepanel-gold-standard-online-research-panels) - [Ipsos.Digital](https://www.ipsos.digital/) ## Follow us on © 2016 - 2026 Ipsos All Rights Reserved - [Legal Mentions](https://www.ipsos.com/en-us/legal-mentions) - [Privacy & Data Protection](https://www.ipsos.com/en-us/privacy-data-protection) - [Cookie Policy](https://www.ipsos.com/en-us/cookie-policy) - [Our Alert System](https://www.ipsos.com/en-us/our-alert-system) ↑
Readable Markdown	![Photograph of man drinking from a brightly colored can](https://www.ipsos.com/sites/default/files/styles/main_image_612x500/public/ct/news_and_polls/2026-03/caffeine%20banner.png?itok=1o-E8b9r) ![Photograph of man drinking from a brightly colored can](https://www.ipsos.com/sites/default/files/styles/main_image_612x500/public/ct/news_and_polls/2026-03/caffeine%20banner.png?itok=1o-E8b9r) Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker. 03\.02.26 The [Ipsos Consumer Tracker](https://www.ipsos.com/en-us/news-polls/consumer-behavior-time-covid-19) asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. ![Chart showing what caffeinated drinks Americans consume](https://www.ipsos.com/sites/default/files/inline-images/Slide6_47.png) Why we asked about caffeine usage: There’s a lot of interesting things going on in the caffeine space, from [fluctuating coffee prices](https://tradingeconomics.com/commodity/coffee) to the increasingly competitive energy drink space – which Kim Kardashian just entered as the “co-founder” of a newly relaunched Update. (Note, we interviewed original [Update co-founder Daniel Solomons](https://www.ipsos.com/en-us/future/food/how-brands-can-synthesize-a-business-from-a-desired-ingredient) for What the Future: Food in 2022.) What we found: First off, we asked what kind of beverages people drink “most days.” Bottled water topped the list, with six in 10 saying they drink it most of the time. Coffee was close behind (57%). We also get our caffeine from soft drinks (33%), tea (24%), and energy drinks (19%). Younger adults (age 18 to 34) under-index on coffee but over-index on energy drinks by 7 to 1 vs. those over 55, which is a pretty hefty ratio. Interestingly, they over-index on decaffeinated soda, coffee and tea as well. ![Chart showing why Americans say they need caffeine](https://www.ipsos.com/sites/default/files/inline-images/caffeine%20chart%203.png) Why we asked about reasons for drinking caffeine: If so many people are drinking caffeinated beverages, what are their reasons? What we found: Americans need their caffeine. Three in four say it’s needed to get them through the morning. Half say they need it to get through the afternoon. And we drink it at various times and occasions, too. Half say they drink it with meals. Half say they drink it before exercise because it helps their workout. But there’s some useful nuance. One in three (35%) say they are concerned they drink too much caffeine and the same number say they wish drinks came in smaller sizes. The younger folks who over-index on energy drinks also over-index here, with 55% agreeing they want smaller containers and maybe drink too much. But younger folks also over-index on drinking caffeine with exercise (vs both 35- to 54-year-olds and those over 55) and with meals (vs 55+). More insights from this wave of the Ipsos Consumer Tracker: [More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen](https://www.ipsos.com/en-us/more-americans-are-feeling-comfortable-economically-fewer-believe-prices-have-risen) [Americans have mixed and contradictory views on obesity](https://www.ipsos.com/en-us/americans-have-mixed-and-contradictory-views-obesity) [What are we willing to give up? Booze tops the list](https://www.ipsos.com/en-us/what-are-we-willing-give-booze-tops-list) [The Ipsos Care-o-Meter: What does America know about vs. what does America care about?](https://www.ipsos.com/en-us/ipsos-care-o-meter-what-does-america-know-about-vs-what-does-america-care-about) ## Download - Dig into the data
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