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| Meta Title | How Apple and Samsung Compare...and Coexist |
| Meta Description | Discover how Apple and Samsung compare across smartphones, software, and strategy, along with why these tech giants still rely on each other behind the scenes. |
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| Boilerpipe Text | Key Takeaways
Apple is among the top five companies in the world by market capitalization.
Samsung is another global powerhouse that makes a significant contribution to South Korea's GDP.
The majority of Apple's sales are derived from its iPhones.
Samsung's smartphones account for most of its sales, but the bulk of its operating profit comes from semiconductors.
Get personalized, AI-powered answers built on 27+ years of trusted expertise.
Apple is among the top five most valuable public companies. Samsung is more of an enterprise, though, contributing a significant part of South Korea's GDP.
As consumer electronics giants, they compete, but are also intertwined through suppliers that underpin their global success. Although they don't need each other to thrive, their partnership proves that smart competition, powered by strategic cooperation, elevates each. In this article, we compare the two companies and how they exist in the same industry.
Phoning It In
Apple's (
AAPL
) sales have steadily increased, rising from $294.87 billion in 2024 to $307.00 billion in 2025.
These figures were driven largely by sales of the company's iPhones and Services, including AppleCare, Cloud Services, and its digital content.
Samsung's revenue jumped to roughly $221.21 billion (KRW 333.6 trillion) in 2025 from about $199.45 billion (KRW 300.9 trillion) in 2024.
Note that Samsung Electronics, the entity referred to as “Samsung” in this article, isn't just an Asian analog to Apple. It has two primary divisions:
Device Experience means mobile devices, computers, TVs, appliances, and A/Cs. These include Samsung's cell phones and tablets, at least in North America
The Device Solutions division refers to
semiconductors,
integrated circuits, LED panels, hard drives, and other components, rather than standalone devices.
Huge Margin on iPhones
Apple's iPhones and MacBooks are its main money makers. The phones outsell the laptops by far, but the massive margins on the latter make the race more or less a wash.
Samsung’s profit center tells a different story. The company's
operating profit
is primarily driven by its Device Solutions segment, thanks to solid demand for its semiconductors. Samsung said expansion in AI is expected to contribute to favorable market conditions. Increased competition is making revenue growth challenging for Samsung's Device Experience.
Samsung and Apple continue to vie for
market share
, with Samsung leading at one point. Apple closed that gap, topping its rival as of the fourth quarter of 2025, with 25% of the smartphone market compared to Samsung's 18%.
Fast Fact
Apple's gross margin as a percentage of revenue in the 2025 fiscal year was 46.9%.
That being said, other departments have begun to account for a greater portion of Samsung’s profits in recent quarters. It’s the oft-overlooked semiconductor unit that is leading the charge. Data storage is a valuable and increasingly in-demand commodity, and there are only so many places that supply it. In fact, Samsung is one of the biggest memory chip makers worldwide.
On Store Shelves and in the Courts
In 2011, Apple sued Samsung, arguing that the Galaxy S and Galaxy Tab ripped off the iPhone and iPad, respectively. Samsung countersued a week later, claiming that Apple stole its wireless networking technology.
The companies sued each other half a dozen times that year in courts on four continents. In 2014, Apple won a $929 million judgment in its initial North American suit, which Samsung then appealed. In 2018, Apple won the lawsuit, and Samsung had to pay $539 million in damages.
Apple also won another lawsuit. That summer, the companies reached a détente of sorts, dropping all suits outside the U.S..
A Symbiotic Relationship?
Apple and Samsung
have a
lucrative
and symbiotic relationship. Samsung sells parts for the very Apple mobile devices it’s allegedly copying without authorization through its subsidiaries.
At one point, Apple was Samsung’s biggest customer for several reasons, some of them strategic. Size means getting the first crack at supply, which means that when demand is high, Apple can increase its orders with Samsung and let smaller competitors worry about where to find parts.
Samsung made most of the A4 and A5 processors found in Apple’s mobile devices. But the processors’ heyday was several generations ago. Whether in business or in life, no matter how lucrative and mutually beneficial a hostile partnership is, the principals usually start seeking gratification elsewhere.
That’s why Apple announced that it was doing business with Taiwan Semiconductor Manufacturing Company (
TSM
) in the summer of 2014. Apple designs its own processors, all of which are manufactured by Taiwan Semiconductor.
Although it no longer supplies chips, Samsung still makes Apple's phone screens.
How Do Apple and Samsung Work Together?
Despite being longstanding rivals, Samsung supplies Apple OLED displays for its iPhones thanks to its ability to supply these at mass scale.
Who Is Apple's Biggest Competitor?
When it comes to smartphones, Samsung is arguably Apple's top competitor. In the fourth quarter of 2025, Samsung captured 198% of 19% of the global smartphone market while Apple dominated with 25%.
Why Are Apple and Samsung Rivals?
As two major producers of smartphones globally, Apple and Samsung have a rocky history of legal battles and disputes. Both companies have sued each other several times over the last decade for reasons including patent infringement across hardware and software features.
The Bottom Line
Apple is so big that it can live comfortably without Samsung. Similarly, Samsung doesn’t need to be an Apple vendor to flourish. As competitors in the marketplace, they’ve put life-changing electronics in the hands of hundreds of millions. As competitors in the halls of justice, they’ve spent enormous sums of money to assert their dominance. It’s a safe bet that both companies will continue to innovate for decades more. |
| Markdown | ​
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Table of Contents
Expand
Table of Contents
- [Phoning It In](https://www.investopedia.com/articles/markets/102714/how-apple-and-samsung-compare-and-coexist.asp#toc-phoning-it-in)
- [Huge Margin on iPhones](https://www.investopedia.com/articles/markets/102714/how-apple-and-samsung-compare-and-coexist.asp#toc-huge-margin-on-iphones)
- [On Shelves, In Court](https://www.investopedia.com/articles/markets/102714/how-apple-and-samsung-compare-and-coexist.asp#toc-on-store-shelves-and-in-the-courts)
- [A Symbiotic Relationship?](https://www.investopedia.com/articles/markets/102714/how-apple-and-samsung-compare-and-coexist.asp#toc-a-symbiotic-relationship)
- [FAQs](https://www.investopedia.com/articles/markets/102714/how-apple-and-samsung-compare-and-coexist.asp#toc-how-do-apple-and-samsung-work-together)
- [The Bottom Line](https://www.investopedia.com/articles/markets/102714/how-apple-and-samsung-compare-and-coexist.asp#toc-the-bottom-line)
# How Apple and Samsung Compare...and Coexist
By
[Greg McFarlane](https://www.investopedia.com/contributors/618/)
![]()
:max_bytes\(150000\):strip_icc\(\)/picture-53123-1373558662-5bfc2aad46e0fb00260143c2.png)
[Full Bio](https://www.investopedia.com/contributors/618/)
Greg McFarlane is a financial writer and co-founder of ControlYourCash.com. He is also the co-author of Control Your Cash: Making Money Make Sense.
Learn about our [editorial policies](https://www.investopedia.com/legal-4768893#editorial-policy)
Updated April 01, 2026
Reviewed by [Akhilesh Ganti](https://www.investopedia.com/akhilesh-ganti-4590113)
Fact checked by
[Suzanne Kvilhaug](https://www.investopedia.com/suzanne-kvilhaug-5197828)
![Suzanne Kvilhaug]()
:max_bytes\(150000\):strip_icc\(\)/SuzannesHeadshot-3dcd99dc3f2e405e8bd37271894491ac.jpg)
Fact checked by Suzanne Kvilhaug
[Full Bio](https://www.investopedia.com/suzanne-kvilhaug-5197828)
Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies.
Learn about our [editorial policies](https://www.investopedia.com/legal-4768893#editorial-policy)
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Getty Images, Peter Macdiarmid / Staff
Close
### Key Takeaways
- Apple is among the top five companies in the world by market capitalization.
- Samsung is another global powerhouse that makes a significant contribution to South Korea's GDP.
- The majority of Apple's sales are derived from its iPhones.
- Samsung's smartphones account for most of its sales, but the bulk of its operating profit comes from semiconductors.
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Apple is among the top five most valuable public companies. Samsung is more of an enterprise, though, contributing a significant part of South Korea's GDP. As consumer electronics giants, they compete, but are also intertwined through suppliers that underpin their global success. Although they don't need each other to thrive, their partnership proves that smart competition, powered by strategic cooperation, elevates each. In this article, we compare the two companies and how they exist in the same industry.
## Phoning It In
Apple's ([AAPL](http://aapl/)) sales have steadily increased, rising from \$294.87 billion in 2024 to \$307.00 billion in 2025. These figures were driven largely by sales of the company's iPhones and Services, including AppleCare, Cloud Services, and its digital content.
Samsung's revenue jumped to roughly \$221.21 billion (KRW 333.6 trillion) in 2025 from about \$199.45 billion (KRW 300.9 trillion) in 2024.
Note that Samsung Electronics, the entity referred to as “Samsung” in this article, isn't just an Asian analog to Apple. It has two primary divisions:
- Device Experience means mobile devices, computers, TVs, appliances, and A/Cs. These include Samsung's cell phones and tablets, at least in North America
- The Device Solutions division refers to [semiconductors,](https://www.investopedia.com/terms/s/semiconductor.asp) integrated circuits, LED panels, hard drives, and other components, rather than standalone devices.
## Huge Margin on iPhones
Apple's iPhones and MacBooks are its main money makers. The phones outsell the laptops by far, but the massive margins on the latter make the race more or less a wash.
Samsung’s profit center tells a different story. The company's [operating profit](https://www.investopedia.com/terms/o/operating_profit.asp) is primarily driven by its Device Solutions segment, thanks to solid demand for its semiconductors. Samsung said expansion in AI is expected to contribute to favorable market conditions. Increased competition is making revenue growth challenging for Samsung's Device Experience.
Samsung and Apple continue to vie for [market share](https://www.investopedia.com/terms/m/marketshare.asp), with Samsung leading at one point. Apple closed that gap, topping its rival as of the fourth quarter of 2025, with 25% of the smartphone market compared to Samsung's 18%.
### Fast Fact
Apple's gross margin as a percentage of revenue in the 2025 fiscal year was 46.9%.
That being said, other departments have begun to account for a greater portion of Samsung’s profits in recent quarters. It’s the oft-overlooked semiconductor unit that is leading the charge. Data storage is a valuable and increasingly in-demand commodity, and there are only so many places that supply it. In fact, Samsung is one of the biggest memory chip makers worldwide.
## On Store Shelves and in the Courts
In 2011, Apple sued Samsung, arguing that the Galaxy S and Galaxy Tab ripped off the iPhone and iPad, respectively. Samsung countersued a week later, claiming that Apple stole its wireless networking technology.
The companies sued each other half a dozen times that year in courts on four continents. In 2014, Apple won a \$929 million judgment in its initial North American suit, which Samsung then appealed. In 2018, Apple won the lawsuit, and Samsung had to pay \$539 million in damages.
Apple also won another lawsuit. That summer, the companies reached a détente of sorts, dropping all suits outside the U.S..
## A Symbiotic Relationship?
[Apple and Samsung](https://www.investopedia.com/articles/markets/110315/samsung-vs-apple-comparing-business-models.asp) have a [lucrative](https://www.investopedia.com/terms/l/lucrative.asp) and symbiotic relationship. Samsung sells parts for the very Apple mobile devices it’s allegedly copying without authorization through its subsidiaries.
At one point, Apple was Samsung’s biggest customer for several reasons, some of them strategic. Size means getting the first crack at supply, which means that when demand is high, Apple can increase its orders with Samsung and let smaller competitors worry about where to find parts.
Samsung made most of the A4 and A5 processors found in Apple’s mobile devices. But the processors’ heyday was several generations ago. Whether in business or in life, no matter how lucrative and mutually beneficial a hostile partnership is, the principals usually start seeking gratification elsewhere.
That’s why Apple announced that it was doing business with Taiwan Semiconductor Manufacturing Company ([TSM](https://www.investopedia.com/markets/quote?tvwidgetsymbol=tsm)) in the summer of 2014. Apple designs its own processors, all of which are manufactured by Taiwan Semiconductor.
Although it no longer supplies chips, Samsung still makes Apple's phone screens.
## How Do Apple and Samsung Work Together?
Despite being longstanding rivals, Samsung supplies Apple OLED displays for its iPhones thanks to its ability to supply these at mass scale.
## Who Is Apple's Biggest Competitor?
When it comes to smartphones, Samsung is arguably Apple's top competitor. In the fourth quarter of 2025, Samsung captured 198% of 19% of the global smartphone market while Apple dominated with 25%.
## Why Are Apple and Samsung Rivals?
As two major producers of smartphones globally, Apple and Samsung have a rocky history of legal battles and disputes. Both companies have sued each other several times over the last decade for reasons including patent infringement across hardware and software features.
## The Bottom Line
Apple is so big that it can live comfortably without Samsung. Similarly, Samsung doesn’t need to be an Apple vendor to flourish. As competitors in the marketplace, they’ve put life-changing electronics in the hands of hundreds of millions. As competitors in the halls of justice, they’ve spent enormous sums of money to assert their dominance. It’s a safe bet that both companies will continue to innovate for decades more.
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1. Statista. "[South Korea GDP, 1987-2030.](https://www.statista.com/statistics/263579/gross-domestic-product-gdp-in-south-korea/)"
2. Apple. "[Form 10-K for the Fiscal Year Ended September 27, 2025](https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/c24e7a28-5254-4dfa-9447-62aaa3c24bb1.pdf)," Page 29.
3. Apple. "[Form 10-K for the Fiscal Year Ended September 27, 2025](https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/c24e7a28-5254-4dfa-9447-62aaa3c24bb1.pdf)," Page 22.
4. Samsung Newsroom. "[Samsung Electronics Announces Fourth Quarter and FY 2025 Results](https://news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2025-results)."
5. Samsung Newsroom. "[Samsung Electronics Announces Fourth Quarter and FY 2024 Results.](https://news.samsung.com/global/samsung-electronics-announces-fourth-quarter-and-fy-2024-results)"
6. Samsung. "[Fast Facts: Main Business Areas](https://news.samsung.com/global/fast-facts)."
7. Counterpoint. "[Global Smartphone Market Share: Quarterly](https://counterpointresearch.com/en/insights/global-smartphone-share)."
8. Apple. "[Form 10-K for the Fiscal Year Ended September 27, 2025](https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/c24e7a28-5254-4dfa-9447-62aaa3c24bb1.pdf)," Page 24.
9. CNET. "[Apple to Samsung: Cough Up \$15.7 Million in Legal Fees](https://www.cnet.com/news/apple-to-samsung-cough-up-15-7-million-for-legal-fees/)."
10. BBC. "[Apple Awarded \$539 Million in U.S. Patent Case Against Samsung](https://www.bbc.com/news/business-44248404)."
11. Supreme Court of the United States. "[Samsung Electronics Co., LTD., et al v. Apple Inc.](https://www.supremecourt.gov/opinions/16pdf/15-777_7lho.pdf)"
12. Apple, Inc. "[Supplier List](https://www.apple.com/supplier-responsibility/pdf/Apple-Supplier-List.pdf)."
13. The Motley Fool. "[Apple Inc. Becomes Samsung Group's Biggest Customer](https://www.fool.com/investing/general/2015/04/16/apple-inc-becomes-samsung-groups-biggest-customer.aspx)."
14. CNBC. "[Inside Apple's Chip Lab, Home to the Most 'Profound Change' at the Company in Decades](https://www.cnbc.com/2023/12/01/how-apple-makes-its-own-chips-for-iphone-and-mac-edging-out-intel.html)."
15. PC Magazine. "[Apple Will Be More Reliant on Samsung Display for iPhone 15 Production](https://www.pcmag.com/news/apple-will-be-more-reliant-on-samsung-display-for-iphone-15-production)."
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| Readable Markdown | ### Key Takeaways
- Apple is among the top five companies in the world by market capitalization.
- Samsung is another global powerhouse that makes a significant contribution to South Korea's GDP.
- The majority of Apple's sales are derived from its iPhones.
- Samsung's smartphones account for most of its sales, but the bulk of its operating profit comes from semiconductors.
Get personalized, AI-powered answers built on 27+ years of trusted expertise.
Apple is among the top five most valuable public companies. Samsung is more of an enterprise, though, contributing a significant part of South Korea's GDP. As consumer electronics giants, they compete, but are also intertwined through suppliers that underpin their global success. Although they don't need each other to thrive, their partnership proves that smart competition, powered by strategic cooperation, elevates each. In this article, we compare the two companies and how they exist in the same industry.
## Phoning It In
Apple's ([AAPL](http://aapl/)) sales have steadily increased, rising from \$294.87 billion in 2024 to \$307.00 billion in 2025. These figures were driven largely by sales of the company's iPhones and Services, including AppleCare, Cloud Services, and its digital content.
Samsung's revenue jumped to roughly \$221.21 billion (KRW 333.6 trillion) in 2025 from about \$199.45 billion (KRW 300.9 trillion) in 2024.
Note that Samsung Electronics, the entity referred to as “Samsung” in this article, isn't just an Asian analog to Apple. It has two primary divisions:
- Device Experience means mobile devices, computers, TVs, appliances, and A/Cs. These include Samsung's cell phones and tablets, at least in North America
- The Device Solutions division refers to [semiconductors,](https://www.investopedia.com/terms/s/semiconductor.asp) integrated circuits, LED panels, hard drives, and other components, rather than standalone devices.
## Huge Margin on iPhones
Apple's iPhones and MacBooks are its main money makers. The phones outsell the laptops by far, but the massive margins on the latter make the race more or less a wash.
Samsung’s profit center tells a different story. The company's [operating profit](https://www.investopedia.com/terms/o/operating_profit.asp) is primarily driven by its Device Solutions segment, thanks to solid demand for its semiconductors. Samsung said expansion in AI is expected to contribute to favorable market conditions. Increased competition is making revenue growth challenging for Samsung's Device Experience.
Samsung and Apple continue to vie for [market share](https://www.investopedia.com/terms/m/marketshare.asp), with Samsung leading at one point. Apple closed that gap, topping its rival as of the fourth quarter of 2025, with 25% of the smartphone market compared to Samsung's 18%.
### Fast Fact
Apple's gross margin as a percentage of revenue in the 2025 fiscal year was 46.9%.
That being said, other departments have begun to account for a greater portion of Samsung’s profits in recent quarters. It’s the oft-overlooked semiconductor unit that is leading the charge. Data storage is a valuable and increasingly in-demand commodity, and there are only so many places that supply it. In fact, Samsung is one of the biggest memory chip makers worldwide.
## On Store Shelves and in the Courts
In 2011, Apple sued Samsung, arguing that the Galaxy S and Galaxy Tab ripped off the iPhone and iPad, respectively. Samsung countersued a week later, claiming that Apple stole its wireless networking technology.
The companies sued each other half a dozen times that year in courts on four continents. In 2014, Apple won a \$929 million judgment in its initial North American suit, which Samsung then appealed. In 2018, Apple won the lawsuit, and Samsung had to pay \$539 million in damages.
Apple also won another lawsuit. That summer, the companies reached a détente of sorts, dropping all suits outside the U.S..
## A Symbiotic Relationship?
[Apple and Samsung](https://www.investopedia.com/articles/markets/110315/samsung-vs-apple-comparing-business-models.asp) have a [lucrative](https://www.investopedia.com/terms/l/lucrative.asp) and symbiotic relationship. Samsung sells parts for the very Apple mobile devices it’s allegedly copying without authorization through its subsidiaries.
At one point, Apple was Samsung’s biggest customer for several reasons, some of them strategic. Size means getting the first crack at supply, which means that when demand is high, Apple can increase its orders with Samsung and let smaller competitors worry about where to find parts.
Samsung made most of the A4 and A5 processors found in Apple’s mobile devices. But the processors’ heyday was several generations ago. Whether in business or in life, no matter how lucrative and mutually beneficial a hostile partnership is, the principals usually start seeking gratification elsewhere.
That’s why Apple announced that it was doing business with Taiwan Semiconductor Manufacturing Company ([TSM](https://www.investopedia.com/markets/quote?tvwidgetsymbol=tsm)) in the summer of 2014. Apple designs its own processors, all of which are manufactured by Taiwan Semiconductor.
Although it no longer supplies chips, Samsung still makes Apple's phone screens.
## How Do Apple and Samsung Work Together?
Despite being longstanding rivals, Samsung supplies Apple OLED displays for its iPhones thanks to its ability to supply these at mass scale.
## Who Is Apple's Biggest Competitor?
When it comes to smartphones, Samsung is arguably Apple's top competitor. In the fourth quarter of 2025, Samsung captured 198% of 19% of the global smartphone market while Apple dominated with 25%.
## Why Are Apple and Samsung Rivals?
As two major producers of smartphones globally, Apple and Samsung have a rocky history of legal battles and disputes. Both companies have sued each other several times over the last decade for reasons including patent infringement across hardware and software features.
## The Bottom Line
Apple is so big that it can live comfortably without Samsung. Similarly, Samsung doesn’t need to be an Apple vendor to flourish. As competitors in the marketplace, they’ve put life-changing electronics in the hands of hundreds of millions. As competitors in the halls of justice, they’ve spent enormous sums of money to assert their dominance. It’s a safe bet that both companies will continue to innovate for decades more. |
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