ℹ️ Skipped - page is already crawled
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| Age cutoff | PASS | download_stamp > now() - 6 MONTH | 0 months ago |
| History drop | PASS | isNull(history_drop_reason) | No drop reason |
| Spam/ban | PASS | fh_dont_index != 1 AND ml_spam_score = 0 | ml_spam_score=0 |
| Canonical | PASS | meta_canonical IS NULL OR = '' OR = src_unparsed | Not set |
| Property | Value |
|---|---|
| URL | https://www.htmlgoodies.com/seo/semrush-vs-ahrefs-seo-tool-comparison/ |
| Last Crawled | 2026-04-06 23:04:41 (1 day ago) |
| First Indexed | 2022-02-27 20:50:19 (4 years ago) |
| HTTP Status Code | 200 |
| Meta Title | Top Online Courses to Learn SEO |
| Meta Description | We compare the search engine optimization (SEO) tools, Semrush and Ahrefs. Learn the features and benefits of both. |
| Meta Canonical | null |
| Boilerpipe Text | Since the dawn of the Internet and the birth of search engines, entrepreneurs and would-be businessmen have sought ways to create their own online businesses and monetize them. Early on these online merchants discovered that it was not enough to simply build a website and slap some content on it; if they truly wanted to become profitable, they had to grab the attention of search engines and prove their worth by ranking at the top of the search engine results pages (SERPs).
In the early days of the Internet, ranking high on the search engine pages required a solid working knowledge of search engine optimization – also known as SEO. SEO involved the art of figuring out what algorithms engines like Google used to rank their website listings and then optimizing your website to appease (or align) to these algorithms.
Since that time, SEO has grown by leaps and bounds and now has many offshoots, including digital marketing, Internet marketing, social media optimization, local SEO, technical SEO, international SEO, content strategy – the list goes on and on. Regardless of which niche you choose to pursue – or whether you choose a broad approach like digital marketing – the fact remains that, at some point, education needs to come into play. While you could rely on tutorials like the ones hosted here on HTMLGoodies, or online forums, taking an online SEO course can also help you learn everything you need to know to please Google, Bing, and other search engines.
Online Courses to Learn Digital Marketing and SEO
To help budding Internet marketers, content strategists, and others interested in online marketing get started, we have compiled a list of the top online courses to learn SEO. For the purposes of this tutorial, we will use phrases like
SEO
,
digital marketing
, and
Internet marketing
interchangeably. Note, however, that there are considerable differences between each of those search engine marketing types, which we highlight in these articles:
Overview of Digital Marketing
Internet Marketing versus SEO
With that being said, here is our list.
SEO Training Masterclass: Beginner to Advanced SEO from Udemy
The first course on our list is a doozy. Offered by online classroom, Udemy, the
SEO Training Masterclass: Beginner to Advanced SEO
course features 16 hours of on-demand SEO training videos. Students will begin by learning how to conduct SEO keyword research, how to use the Google Keyword Tool, and how to build a keyword list for your website.
From there, the course steers towards On-page SEO and blogging topics, including more advanced keyword strategies. Learn the difference between long-tail and short-tail keywords and what “evergreen” content means. Google penalties and SEO for other platforms – such as WordPress, Wix, and Shopify are also discussed.
In the last two parts of this online course, Off-page SEO, link building, mobile SEO, voice SEO, and technical SEO are covered. Students will also get hands on experience using several popular SEO tools, including Google Analytics, Google Search Console, Yoast SEO plugin, and more.
To sign-up for this course, visit its listing on Udemy:
SEO Training Masterclass: Beginner to Advanced SEO
.
YouTube SEO Search Engine Optimization for Success from Udemy
Despite what many may think, Google is not actually the largest search engine in the world. Truth be told, more searches are conducted on the video platform YouTube daily than anywhere else. For that reason, we felt it was important to feature at least one online course that specialized in YouTube optimization. For that, we turned to Udemy’s
YouTube SEO Search Engine Optimization for Success
course.
This YouTube SEO course is relatively short, weighing in at four and a half hours. It begins by discussing keyword phrases and keyword research as it relates to videos. From there, students learn how to craft optimized YouTube titles and video descriptions. Then, two unique case studies are reviewed, before the course wraps up with a host of marketing tips and tricks specifically related to video content.
You can sign-up for this course by visiting its Udemy listing:
YouTube SEO Search Engine Optimization for Success
.
The Complete SEMRush Course from Udemy
Learning the proper SEO tools can make or break a digital marketers career. If you are a fan of HTMLGoodies and our SEO tutorials and tool reviews, then you will have no doubt seen our coverage of the popular SEO software known as SEMRush. Arguably one of the top tools for search engine optimization on the market, SEMRush has a ton of features that can take a bit to learn, simply because their are so many to choose from.
The
Complete SEMRush Course
targets students and marketers that want to learn the ins and out of SEMRush. In addition to learning the marketing software’s interface, pupils will also be taught how to set up projects and tracking for websites, identify (and copy) competitor’s SEO strategies through competitor analysis, find opportunities for backlinks, optimize content, and uncover website issues that could be affecting your ability to rank in the SERPs.
The online SEO course is nearly six hours long and comes with a certificate upon completion. You can learn more about the class and sign-up by visiting its Udemy page:
Complete SEMRush Course
.
SEO Audit: Find and Fix Common SEO Issues from Udemy
Once you have a basic understanding of search engine optimization best practices and techniques, you may want to dive a little deeper. One direction you can head is to learn how to perform an SEO audit of your site. SEO audits involve reviewing every element of your website and marketing strategy to uncover flaws and issues with your site. To help you learn how to conduct a site audit, Udemy has developed the
SEO Audit: Find and Fix Common SEO Issues
course.
Despite the course only lasting two hours, there are a slew of SEO audit techniques covered, including:
Tools for SEO audits
Technical SEO elements
Auditing an XML sitemap
How to test page speed
Common On-page SEO mistakes
How to find broken links, thin content, duplicate content, and 404 pages
how to analyze internal link structures and backlink profiles
The course includes a certificate of completion and an SEO audit checklist, which is handy for making sure you covered all the bases during your SEO audits and SEO reviews. To sign-up for this essential Internet marketing course, visit its listing on Udemy:
SEO Audit: Find and Fix Common SEO Issues
.
Local SEO: Guide to Local Business Marketing
Another “specialty” area of search engine optimization and digital marketing involves local SEO, which is a process of optimizing your website for local business and local keywords. Udemy has a great online class covering the topic called
Local SEO: Guide to Local Business Marketing
.
This course is five hours long and teaches local SEO topics including:
How to optimize and rank local business websites
How to increase locational relevancy
How to conduct keyword research for local keywords
How to build citations and rank for the map pack
You can sign up for the local digital marketing course by visiting its Udemy page:
Local SEO: Guide to Local Business Marketing
.
No list of SEO courses would be complete if it did not include at least one class for social media optimization. Udemy has a course called
Social Media Marketing
that serves this purpose. Featuring two and a half hours of on demand video content and 16 articles, this SMO course covers the following areas of social media optimization:
Social media foundations
Social media optimization basics for YouTube, Facebook, Twitter, and Instagram
Social media for customer service and PR
Social media auditing techniques
The basics of content marketing and social media etiquette
Learn more about this social media marketing course by visiting its listing on Udemy:
Social Media Marketing Complete Certificate Course
.
Disclaimer: We may be compensated by vendors who appear on this page through methods such as affiliate links or sponsored partnerships. This may influence how and where their products appear on our site, but vendors cannot pay to influence the content of our reviews. For more info, visit our
Terms of Use page
. |
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# Semrush vs. Ahrefs SEO Tool Comparison
Written By
[  Enrique Corrales](https://www.htmlgoodies.com/author/enrique-corrales/)
Feb 26, 2022
Many consider [Semrush](http://semrush.sjv.io/9WQE24) and [Ahrefs](https://ahrefs.com/) to be two of the best search engine optimization (SEO) tools available due to their features that aim to help businesses improve their search engine rankings and to expand their reach. To help you pick between the two, we will break down Semrush and Ahrefs in terms of their features, user-friendliness, and pricing to see which is better.
## The Benefits of SEO Tools Like Semrush and Ahrefs
**Read:** [The Best SEO Software and Tools (Paid and Free)](https://www.htmlgoodies.com/seo/seo-software/)
To grow your business, especially online, you need traffic and visitors from search engines. This can be achieved by using an SEO tool that optimizes your website, so it appears higher in the [search engine results pages (SERPs)](https://www.webopedia.com/definitions/serp/).
Here are some ways in which SEO tools can boost your rankings and increase your visibility:
### Keyword Research
Picking the right keywords can make a huge difference in your traffic and rankings. SEO tools simplify the process of picking not only the best keywords with high search volumes, but also the ones you can rank for, based on keyword difficulty or the amount of competition you will face for a given keyword.
### Spying on Competitors
Keeping an eye on your own website and where it stands is essential for digital marketing, but you must also do the same with your competitors. Watching your competitors and seeing what works is a must if you want to move up the SERPs. Find out who is outperforming your business and then emulate or improve upon what they are doing to gain a competitive edge.
Doing so saves you time and keeps you from reinventing the wheel when it comes to SEO, and tools like Ahrefs and Semrush can help you track competitors with ease. Instead of doing the work manually, SEO tools can give you quicker insight into keywords your competitors are ranking for, who is linking to them, and more.
Advertisement
### Monitoring Your Rankings
Internet marketing tools make it super simple to monitor your site’s performance in search engine rankings, so you can see if your efforts are working or need to be tweaked. Whether you manually track keywords or input your site’s URL to see where you stand, you will never have to wonder about your site’s placement again, thanks to this common feature of SEO tools.
### Tracking Backlinks
An SEO tool can help you see who is linking to your website, so you can optimize your link-building strategy. They do this by tracking backlinks to your site’s URLs and offering real insights on how to make instant improvements, such as suggestions on which websites to seek backlinks from.
**Read:** [Link Building Strategies for SEO](https://www.htmlgoodies.com/seo/link-building-strategies-for-seo/)
### Making Your Content More SEO-Friendly
You want to ensure all of your site’s content is optimized for SEO. This can be a pretty complicated and time-consuming chore if done manually, which is where SEO tools come into play. By using their audit tools to review your overall site and pages for content, you can receive actionable tips on how to make everything more SEO-friendly. This works for On-page SEO elements as well, like ensuring you have proper header tags in place, good page titles, and SEO-optimized images.
### Bonus Benefits
The benefits above are basic features you can expect from most SEO tools. When choosing an SEO solution, pick one with more advanced features, so you can also enjoy more functionality via on-page SEO, analysis of your social media profiles, local SEO, keyword research for paid search, and more.
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## A Comparison Of Semrush And Ahrefs
As you can see, there are several reasons to invest your time and money into an SEO tool. As for which SEO software is best bet to boost your rankings and reach, let us take a look at how [Semrush](http://semrush.sjv.io/9WQE24) and Ahrefs compare to one another regarding their features, ease of use, and price.
### Semrush Features
Semrush, like Ahrefs, is one of the best SEO tools you can find. It got its start in 2008 as a Firefox extension called SEO Digger. It was then rebranded into SeoQuake until it found its current moniker Semrush.

This handy search engine optimization tool offers several ways to improve your search engine and content marketing via an all-in-one solution with the following features:
- **Competitor tracking**: You can instantly determine who your competitors are by inputting your domain name. From there, you can see details such as each competitor’s top content, keywords (paid and organic) and more.
- *[**Keyword research**](http://semrush.sjv.io/P0kbAj)*: Generate keyword ideas with ease, then track your performance on each.
- **Content analysis**: See if your content follows SEO best practices. If not, Semrush will give you quick tips to fix it.
- **Social media**: Since social media plays a massive role in visitors’ everyday lives and rankings, it is great to know that Semrush has it covered as part of its feature set. Use the social media tool to post to your platforms, research ads, and track your postings, so you can see what hits the mark and what misses it.
- **Ad monitoring**: Optimize your ad spend with an ad researching tool, domain monitoring, and a PPC (pay-per-click) keyword tool.
- **Local SEO**: If your business relies primarily on nearby customers, Semrush’s local SEO monitoring can help you get foot traffic by tracking your search positioning, managing your listing, and performing site audits.
- **Robust reporting**: Create eye-catching custom reports that are full of data for keywords, entire domains, or URLs.

### Semrush User-Friendliness
Semrush offers user-friendly tools and an easy-to-use dashboard, which is crucial since Semrush can overload you with data that could seem daunting to an SEO analyst on the surface. The top of the dashboard has a search bar for domains, URLs, or keywords, and the left panel offers instant access to the tools bevy of features, such as Local SEO, Advertising, Social Media, and so forth.
While intuitive enough, Semrush gives you a help center with tutorials, so you can get started. And, if you want to learn more about SEO, it also has Semrush Academy, which offers tons of courses on the topic.
Advertisement
### Semrush Pricing
Semrush comes in three pricing tiers:
- [**Pro (newbies)**: \$119.95 per month](http://semrush.sjv.io/9WQE24)
- [**Guru (growing agencies and consultants)**: \$229.95 per month](http://semrush.sjv.io/9WQE24)
- [**Business (large agencies and enterprises)**: \$449.95 per month](http://semrush.sjv.io/9WQE24)
**Read:** [Semrush SEO Tool Review](https://www.htmlgoodies.com/seo/semrush-seo-tool-review/)
### Ahrefs Features
Ahrefs was launched 11 years ago as a simple site explorer tool. Now, SEO professionals, digital marketing agencies, and businesses use it to boost their rankings via the following features:
- **Site explorer**: Useful for spying on competitors, this feature offers insight into your competition’s top content and keywords.
- **Keyword explorer**: Helps you find and track keyword ideas for your domain with ease.
- **Keyword tracker**: Lets you track SERPs for keywords and offers filtering by desktop, mobile, and location.
- **Site audit**: This feature will let you know if your site is optimized for SEO, showing you both good and bad SEO performance and offering ways to improve.
- **Content explorer**: Gone are the days of guessing what content to produce, as this helps you find ideas by pinpointing the most viral content for any keyword or niche.
- **Click data**: Gain insight into search volume and estimated [click through rate (CTR)](https://www.webopedia.com/definitions/ctr/) with this feature that supplies click data for keywords.

### Ahrefs User-Friendliness
Ahrefs does not take long to get used to, as it is quite intuitive and has a dashboard that is easy on the eyes. Even though you may not need it, each page has an instant help icon that links to support. Beyond that, Ahrefs offers plenty of how-to guides and video tutorials to help navigate the tool as well as articles and SEO resources, so you can learn more on the side.
You can learn more by reading our [Ahrefs SEO Tool Review](https://www.htmlgoodies.com/seo/ahrefs-seo-software-review/).

### Ahrefs Pricing
Ahrefs has four pricing plans to fit varying needs and budgets:
- **Lite**: \$99 per month
- **Standard**: \$179 per month
- **Advanced**: \$399 per month
- **Agency**: \$999 per month
**Read:** [Tools for SEO Competitor Analysis](https://www.htmlgoodies.com/seo/tips-for-seo-competitor-analysis/)
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## Semrush vs. Ahrefs Comparison: The Final Verdict
Both Semrush and Ahrefs come with features to help you boost your search engine rankings. We recommend [Semrush](http://semrush.sjv.io/9WQE24), as Ahrefs is missing a couple of handy perks like social media and PPC ad monitoring. However, both tools can be beneficial at expanding your visibility and reach.
Read more [search engine optimization tutorials and SEO tools reviews and comparisons](https://www.htmlgoodies.com/seo/).
[ ](https://www.htmlgoodies.com/author/enrique-corrales/)
[Enrique Corrales](https://www.htmlgoodies.com/author/enrique-corrales/)
Enrique is a writer who specializes in SEO, social media, and web design content.
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Keep reading
# Top Online Courses to Learn SEO
Written By
[  Ronnie Payne](https://www.htmlgoodies.com/author/rpayne/)
Aug 30, 2022

Since the dawn of the Internet and the birth of search engines, entrepreneurs and would-be businessmen have sought ways to create their own online businesses and monetize them. Early on these online merchants discovered that it was not enough to simply build a website and slap some content on it; if they truly wanted to become profitable, they had to grab the attention of search engines and prove their worth by ranking at the top of the search engine results pages (SERPs).
In the early days of the Internet, ranking high on the search engine pages required a solid working knowledge of search engine optimization – also known as SEO. SEO involved the art of figuring out what algorithms engines like Google used to rank their website listings and then optimizing your website to appease (or align) to these algorithms.
Since that time, SEO has grown by leaps and bounds and now has many offshoots, including digital marketing, Internet marketing, social media optimization, local SEO, technical SEO, international SEO, content strategy – the list goes on and on. Regardless of which niche you choose to pursue – or whether you choose a broad approach like digital marketing – the fact remains that, at some point, education needs to come into play. While you could rely on tutorials like the ones hosted here on HTMLGoodies, or online forums, taking an online SEO course can also help you learn everything you need to know to please Google, Bing, and other search engines.
## Online Courses to Learn Digital Marketing and SEO
To help budding Internet marketers, content strategists, and others interested in online marketing get started, we have compiled a list of the top online courses to learn SEO. For the purposes of this tutorial, we will use phrases like *SEO*, *digital marketing*, and *Internet marketing* interchangeably. Note, however, that there are considerable differences between each of those search engine marketing types, which we highlight in these articles:
- [Overview of Digital Marketing](https://www.htmlgoodies.com/seo/overview-of-digital-marketing/)
- [Internet Marketing versus SEO](https://www.htmlgoodies.com/seo/internet-marketing-versus-seo/)
With that being said, here is our list.
### SEO Training Masterclass: Beginner to Advanced SEO from Udemy
The first course on our list is a doozy. Offered by online classroom, Udemy, the *SEO Training Masterclass: Beginner to Advanced SEO* course features 16 hours of on-demand SEO training videos. Students will begin by learning how to conduct SEO keyword research, how to use the Google Keyword Tool, and how to build a keyword list for your website.
From there, the course steers towards On-page SEO and blogging topics, including more advanced keyword strategies. Learn the difference between long-tail and short-tail keywords and what “evergreen” content means. Google penalties and SEO for other platforms – such as WordPress, Wix, and Shopify are also discussed.
In the last two parts of this online course, Off-page SEO, link building, mobile SEO, voice SEO, and technical SEO are covered. Students will also get hands on experience using several popular SEO tools, including Google Analytics, Google Search Console, Yoast SEO plugin, and more.
To sign-up for this course, visit its listing on Udemy: [SEO Training Masterclass: Beginner to Advanced SEO](https://fave.co/3dXcOGV).
Advertisement
### YouTube SEO Search Engine Optimization for Success from Udemy
Despite what many may think, Google is not actually the largest search engine in the world. Truth be told, more searches are conducted on the video platform YouTube daily than anywhere else. For that reason, we felt it was important to feature at least one online course that specialized in YouTube optimization. For that, we turned to Udemy’s *YouTube SEO Search Engine Optimization for Success* course.
This YouTube SEO course is relatively short, weighing in at four and a half hours. It begins by discussing keyword phrases and keyword research as it relates to videos. From there, students learn how to craft optimized YouTube titles and video descriptions. Then, two unique case studies are reviewed, before the course wraps up with a host of marketing tips and tricks specifically related to video content.
You can sign-up for this course by visiting its Udemy listing: [YouTube SEO Search Engine Optimization for Success](https://fave.co/3e02kXH).
### The Complete SEMRush Course from Udemy
Learning the proper SEO tools can make or break a digital marketers career. If you are a fan of HTMLGoodies and our SEO tutorials and tool reviews, then you will have no doubt seen our coverage of the popular SEO software known as SEMRush. Arguably one of the top tools for search engine optimization on the market, SEMRush has a ton of features that can take a bit to learn, simply because their are so many to choose from.
The *Complete SEMRush Course* targets students and marketers that want to learn the ins and out of SEMRush. In addition to learning the marketing software’s interface, pupils will also be taught how to set up projects and tracking for websites, identify (and copy) competitor’s SEO strategies through competitor analysis, find opportunities for backlinks, optimize content, and uncover website issues that could be affecting your ability to rank in the SERPs.
The online SEO course is nearly six hours long and comes with a certificate upon completion. You can learn more about the class and sign-up by visiting its Udemy page: [Complete SEMRush Course](https://fave.co/3wxiD4B).
Advertisement
### SEO Audit: Find and Fix Common SEO Issues from Udemy
Once you have a basic understanding of search engine optimization best practices and techniques, you may want to dive a little deeper. One direction you can head is to learn how to perform an SEO audit of your site. SEO audits involve reviewing every element of your website and marketing strategy to uncover flaws and issues with your site. To help you learn how to conduct a site audit, Udemy has developed the *SEO Audit: Find and Fix Common SEO Issues* course.
Despite the course only lasting two hours, there are a slew of SEO audit techniques covered, including:
- Tools for SEO audits
- Technical SEO elements
- Auditing an XML sitemap
- How to test page speed
- Common On-page SEO mistakes
- How to find broken links, thin content, duplicate content, and 404 pages
- how to analyze internal link structures and backlink profiles
The course includes a certificate of completion and an SEO audit checklist, which is handy for making sure you covered all the bases during your SEO audits and SEO reviews. To sign-up for this essential Internet marketing course, visit its listing on Udemy: [SEO Audit: Find and Fix Common SEO Issues](https://fave.co/3AN1UN5).
### Local SEO: Guide to Local Business Marketing
Another “specialty” area of search engine optimization and digital marketing involves local SEO, which is a process of optimizing your website for local business and local keywords. Udemy has a great online class covering the topic called *Local SEO: Guide to Local Business Marketing*.
This course is five hours long and teaches local SEO topics including:
- How to optimize and rank local business websites
- How to increase locational relevancy
- How to conduct keyword research for local keywords
- How to build citations and rank for the map pack
You can sign up for the local digital marketing course by visiting its Udemy page: [Local SEO: Guide to Local Business Marketing](https://fave.co/3TaPdmx).
Advertisement
### Social Media Marketing Complete Certificate Course from Udemy
No list of SEO courses would be complete if it did not include at least one class for social media optimization. Udemy has a course called *Social Media Marketing* that serves this purpose. Featuring two and a half hours of on demand video content and 16 articles, this SMO course covers the following areas of social media optimization:
- Social media foundations
- Social media optimization basics for YouTube, Facebook, Twitter, and Instagram
- Social media for customer service and PR
- Social media auditing techniques
- The basics of content marketing and social media etiquette
Learn more about this social media marketing course by visiting its listing on Udemy: [Social Media Marketing Complete Certificate Course](https://fave.co/3pQNyEZ).
*Disclaimer: We may be compensated by vendors who appear on this page through methods such as affiliate links or sponsored partnerships. This may influence how and where their products appear on our site, but vendors cannot pay to influence the content of our reviews. For more info, visit our [Terms of Use page](https://technologyadvice.com/terms-conditions/).*
[ ](https://www.htmlgoodies.com/author/rpayne/)
[Ronnie Payne](https://www.htmlgoodies.com/author/rpayne/)
Ronnie Payne has a background in e-commerce marketing and web development, having acted as a digital marketing consultant and operator of several online stores. He specializes in e-commerce, Internet marketing, content marketing, and web design.
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# Sellzone Marketing Tool for Amazon Review
Written By
[  Ronnie Payne](https://www.htmlgoodies.com/author/rpayne/)
Aug 25, 2022
When marketers and online store owners think of marketing, the conversation typically revolves around putting efforts into search engine optimization (SEO), social media marketing, and content strategy. Other avenues, like paid search and local SEO are also often employed. Thinking in those terms – and executing those strategies – requires the use of SEO tools and digital marketing software, such as [SEMRush](https://semrush.sjv.io/BXMWjx) or Leaping Frog.
If you sell products through [Amazon](https://amzn.to/3RdlhEi) or an Amazon storefront, you will want to branch out from traditional SEO software and look at Amazon marketing tools, which target Amazon specifically. Among those tools, which admittedly are limited, is a new piece of Amazon marketing software, [Sellzone](https://www.sellzone.com/), that promises to help increase sales, conversions, and make product research easier. In this Internet marketing tutorial, we will be reviewing Sellzone, looking at is pros and cons, and discussing its features for online store vendors.
## What Is Sellzone?
Sellzone – which used to be named Sellerly – is a bundle of marketing tools designed specifically to help manage and optimize Amazon product listings. The aim of the Amazon marketing software is to help vendors grow revenue, boost visibility, ramp up traffic, and improve the overall performance of their Amazon stores.
This Amazon tool, as stated, is not new in the world of digital marketing. In fact, the markers of Sellzone have a long and renowned history in the SEO tool world, as the software was created by the same team that brought us [SEMRush](https://semrush.sjv.io/BXMWjx) (read our [Review of SEMRush](https://www.htmlgoodies.com/seo/semrush-seo-tool-review/)). As stated, the marketing solution is actually a group of tools that include:
- **Keyword Wizard**: For product keyword research and optimization.

- **Listing Quality Check**: Used to check product listings for incomplete entries, errors, and to ensure they follow Amazon Guidelines.

- **Listing Alerts**: Alerts vendors if there is a problem with an item listing.

- **PPC Optimizer**: A tool used to optimize Amazon advertising campaigns and makes adjustments campaigns for each new sale.

- **Product Research**: Find out which products are the best to sell on Amazon, learn about product demand, calculate fees, profits, and highest potential ROI for products.

- **Split Testing**: Test product listings to improve descriptions, images, and elements to find out which content works best for converting customers.

- **Traffic Insights**: An analytical tool for evaluating Amazon traffic channels for better marketing strategies.

## What Are the Benefits of Sellzone Amazon Marketing Tool?
Amazon is the largest online retailer in the world, and, as such, seller’s on the e-commerce platform face stiff competition. Properly optimizing your Amazon store and product listings is key to getting your wares in front of potential customers. Other vendors on Amazon are aware of this, naturally, and you can rest assured they will be putting their efforts towards the same goal. Using a tool like Sellzone can help vendors overcome their competitors and ensure shoppers find your products – and, more importantly – purchase them.
One of the biggest benefits of using Sellzone for your Amazon marketing is that it has a built-in tool that lets you “spy” on your competitors. With this feature, you can uncover where your rival’s converting customers and audience are coming from. With this knowledge in hand, you can mimic their tactics to increase your own conversions and reduce the number of abandoned carts.
Split testing and other tests allow you to easily identify what listing strategies are working and which are not, so you can get the most bang out of your marketing efforts. Sellzone’s analytics are pretty solid and provide plenty of insight into how visitors interact with your listings and store in general.
Since Sellzone was created by the marketing experts behind the SEMRush SEO tool, there is a certain degree of security and support, as the company’s reputation precedes itself.
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### What are the Pros of Sellzone for Amazon Marketing?
Sellzone has a number of pros for Amazon vendors. For starters, the tool helps marketers dwindle down the list of possible products to sell, making it easy to find in-demand products by reviewing popular search phrases and patterns in different categories.
Another important pro to use Sellzone is the fact that it can be used to audit product listings to ensure they are optimized with proper keywords and error free. This benefit alone is worth the price of admission, as it can help you garner a leg-up on the competition.
### What are the Cons of Sellzone?
Despites is many benefits, Sellzone does currently have one important flaw: Sellzone only works with the United States Amazon Marketplace.
### How Much Does Sellzone Cost?
Sellzone has three pricing options for those who are curious about Sellzone’s pricing structure. The first option is the **Free** version, which, as the name implies, does not cost a thing. It comes with unlimited split tests for listings, a free course to learn how to use the Amazon marketing tool, one product to display Amazon ads against, 100 keywords for research, and views into ASIN external traffic analytics.
The **Growth** plan is available for \$50 per month. It comes with every feature the **Free** option includes, listing quality checks, listing protection alerts, unlimited keywords, the ability to export lists of keywords, Amazon PPC campaigns, and reporting tools for both Amazon and Google traffic sources.
Sellzone’s **Pro** plan costs \$80 per month and includes everything the **Growth** option does, plus your own personal account manager, personal onboarding, and an increase in the number of listing checks from the Listing Protection feature.
You can learn more or sign-up by visiting the [Sellzone Amazon marketing tool’s page](https://www.sellzone.com/):
*Disclaimer: We may be compensated by vendors who appear on this page through methods such as affiliate links or sponsored partnerships. This may influence how and where their products appear on our site, but vendors cannot pay to influence the content of our reviews. For more info, visit our [Terms of Use page](https://technologyadvice.com/terms-conditions/).*
[ ](https://www.htmlgoodies.com/author/rpayne/)
[Ronnie Payne](https://www.htmlgoodies.com/author/rpayne/)
Ronnie Payne has a background in e-commerce marketing and web development, having acted as a digital marketing consultant and operator of several online stores. He specializes in e-commerce, Internet marketing, content marketing, and web design.
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Since the dawn of the Internet and the birth of search engines, entrepreneurs and would-be businessmen have sought ways to create their own online businesses and monetize them. Early on these online merchants discovered that it was not enough to simply build a website and slap some content on it; if they truly wanted to become profitable, they had to grab the attention of search engines and prove their worth by ranking at the top of the search engine results pages (SERPs).
In the early days of the Internet, ranking high on the search engine pages required a solid working knowledge of search engine optimization – also known as SEO. SEO involved the art of figuring out what algorithms engines like Google used to rank their website listings and then optimizing your website to appease (or align) to these algorithms.
Since that time, SEO has grown by leaps and bounds and now has many offshoots, including digital marketing, Internet marketing, social media optimization, local SEO, technical SEO, international SEO, content strategy – the list goes on and on. Regardless of which niche you choose to pursue – or whether you choose a broad approach like digital marketing – the fact remains that, at some point, education needs to come into play. While you could rely on tutorials like the ones hosted here on HTMLGoodies, or online forums, taking an online SEO course can also help you learn everything you need to know to please Google, Bing, and other search engines.
## Online Courses to Learn Digital Marketing and SEO
To help budding Internet marketers, content strategists, and others interested in online marketing get started, we have compiled a list of the top online courses to learn SEO. For the purposes of this tutorial, we will use phrases like *SEO*, *digital marketing*, and *Internet marketing* interchangeably. Note, however, that there are considerable differences between each of those search engine marketing types, which we highlight in these articles:
- [Overview of Digital Marketing](https://www.htmlgoodies.com/seo/overview-of-digital-marketing/)
- [Internet Marketing versus SEO](https://www.htmlgoodies.com/seo/internet-marketing-versus-seo/)
With that being said, here is our list.
### SEO Training Masterclass: Beginner to Advanced SEO from Udemy
The first course on our list is a doozy. Offered by online classroom, Udemy, the *SEO Training Masterclass: Beginner to Advanced SEO* course features 16 hours of on-demand SEO training videos. Students will begin by learning how to conduct SEO keyword research, how to use the Google Keyword Tool, and how to build a keyword list for your website.
From there, the course steers towards On-page SEO and blogging topics, including more advanced keyword strategies. Learn the difference between long-tail and short-tail keywords and what “evergreen” content means. Google penalties and SEO for other platforms – such as WordPress, Wix, and Shopify are also discussed.
In the last two parts of this online course, Off-page SEO, link building, mobile SEO, voice SEO, and technical SEO are covered. Students will also get hands on experience using several popular SEO tools, including Google Analytics, Google Search Console, Yoast SEO plugin, and more.
To sign-up for this course, visit its listing on Udemy: [SEO Training Masterclass: Beginner to Advanced SEO](https://fave.co/3dXcOGV).
### YouTube SEO Search Engine Optimization for Success from Udemy
Despite what many may think, Google is not actually the largest search engine in the world. Truth be told, more searches are conducted on the video platform YouTube daily than anywhere else. For that reason, we felt it was important to feature at least one online course that specialized in YouTube optimization. For that, we turned to Udemy’s *YouTube SEO Search Engine Optimization for Success* course.
This YouTube SEO course is relatively short, weighing in at four and a half hours. It begins by discussing keyword phrases and keyword research as it relates to videos. From there, students learn how to craft optimized YouTube titles and video descriptions. Then, two unique case studies are reviewed, before the course wraps up with a host of marketing tips and tricks specifically related to video content.
You can sign-up for this course by visiting its Udemy listing: [YouTube SEO Search Engine Optimization for Success](https://fave.co/3e02kXH).
### The Complete SEMRush Course from Udemy
Learning the proper SEO tools can make or break a digital marketers career. If you are a fan of HTMLGoodies and our SEO tutorials and tool reviews, then you will have no doubt seen our coverage of the popular SEO software known as SEMRush. Arguably one of the top tools for search engine optimization on the market, SEMRush has a ton of features that can take a bit to learn, simply because their are so many to choose from.
The *Complete SEMRush Course* targets students and marketers that want to learn the ins and out of SEMRush. In addition to learning the marketing software’s interface, pupils will also be taught how to set up projects and tracking for websites, identify (and copy) competitor’s SEO strategies through competitor analysis, find opportunities for backlinks, optimize content, and uncover website issues that could be affecting your ability to rank in the SERPs.
The online SEO course is nearly six hours long and comes with a certificate upon completion. You can learn more about the class and sign-up by visiting its Udemy page: [Complete SEMRush Course](https://fave.co/3wxiD4B).
### SEO Audit: Find and Fix Common SEO Issues from Udemy
Once you have a basic understanding of search engine optimization best practices and techniques, you may want to dive a little deeper. One direction you can head is to learn how to perform an SEO audit of your site. SEO audits involve reviewing every element of your website and marketing strategy to uncover flaws and issues with your site. To help you learn how to conduct a site audit, Udemy has developed the *SEO Audit: Find and Fix Common SEO Issues* course.
Despite the course only lasting two hours, there are a slew of SEO audit techniques covered, including:
- Tools for SEO audits
- Technical SEO elements
- Auditing an XML sitemap
- How to test page speed
- Common On-page SEO mistakes
- How to find broken links, thin content, duplicate content, and 404 pages
- how to analyze internal link structures and backlink profiles
The course includes a certificate of completion and an SEO audit checklist, which is handy for making sure you covered all the bases during your SEO audits and SEO reviews. To sign-up for this essential Internet marketing course, visit its listing on Udemy: [SEO Audit: Find and Fix Common SEO Issues](https://fave.co/3AN1UN5).
### Local SEO: Guide to Local Business Marketing
Another “specialty” area of search engine optimization and digital marketing involves local SEO, which is a process of optimizing your website for local business and local keywords. Udemy has a great online class covering the topic called *Local SEO: Guide to Local Business Marketing*.
This course is five hours long and teaches local SEO topics including:
- How to optimize and rank local business websites
- How to increase locational relevancy
- How to conduct keyword research for local keywords
- How to build citations and rank for the map pack
You can sign up for the local digital marketing course by visiting its Udemy page: [Local SEO: Guide to Local Business Marketing](https://fave.co/3TaPdmx).
No list of SEO courses would be complete if it did not include at least one class for social media optimization. Udemy has a course called *Social Media Marketing* that serves this purpose. Featuring two and a half hours of on demand video content and 16 articles, this SMO course covers the following areas of social media optimization:
- Social media foundations
- Social media optimization basics for YouTube, Facebook, Twitter, and Instagram
- Social media for customer service and PR
- Social media auditing techniques
- The basics of content marketing and social media etiquette
Learn more about this social media marketing course by visiting its listing on Udemy: [Social Media Marketing Complete Certificate Course](https://fave.co/3pQNyEZ).
*Disclaimer: We may be compensated by vendors who appear on this page through methods such as affiliate links or sponsored partnerships. This may influence how and where their products appear on our site, but vendors cannot pay to influence the content of our reviews. For more info, visit our [Terms of Use page](https://technologyadvice.com/terms-conditions/).* |
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