🕷️ Crawler Inspector

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Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 145 (from laksa192)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa145.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.highsnobiety.com/p/best-memes-2010s/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.highsnobiety.com/p/best-memes-2010s/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.highsnobiety.com\/p\/best-memes-2010s\/","crawl_time":1776532078,"first_indexed_time":1577124447,"http_code":200,"src_unparsed":"com,highsnobiety!www,\/p\/best-memes-2010s\/ s443","src_root_hash":"11871949064862431945","history_drop_reason":null,"meta_title":"The Top 10 Memes That Defined the Decade","meta_descriptions":["From the 'This Is Fine' dog to eyebrows on fleek, these were the 10 memes that defined the decade of memes - see our picks here."],"attrs_boilerpipe_text":"It’s hard to remember a time before memes. How did mankind convey our affections before we could DM a picture of Baby Yoda to our crush? What did we talk to our co-workers about before The Dress? In the early days of the Internet, users traded posts, information and stories on shared-interest forums. Nowadays, though, most users simply write pithy captions atop a familiar image, making it instantly relatable, instantly shareable and potentially viral.\nAs social networks and sharing platforms like Facebook, Reddit, Twitter and Instagram emerged and solidified themselves, memes emerged as a universal language. You might not understand the captions, but everyone knows what Good Guy Greg stands for. Or at least, they used to. As the Internet continues to expand and consume everything it touches, the shelf-life of memes has gotten shorter and shorter every day, some — like “covfefe” — were beaten to death the day they were born. As a rule of thumb: as soon as a meme is co-opted by a brand, it’s dead in the water. Some brands — like Steakumms, for whatever reason — interrogate this phenomenon on their social media accounts, which then becomes a meme in its own rite.\nMemes also became a form of social and literal currency in the 2010s. With the emergence of aggregator accounts like @fuckjerry and @thefatjewish, a select few accounts and personalities earned millions of dollars off of sharing meme content, much of which was pinched from various timelines with no credit or recompense to the original author. These entrepreneurs made beaucoup bucks, establishing themselves as would-be moguls of the new media landscape. It wasn’t until later in the decade that mass movements like #fuckfuckjerry caused unfollowing sprees of accounts that plagiarized meme content. Like everything else, memes became political.\nThere are millions of memes made every day. Some of them might even be original. There could very well be a decade-winning meme created between the time that this piece was written and the time it is published. While this list is by no means exhaustive, it is definitive. There are millions of memes, but these are the only ones that mattered. These are the Memes That Defined the Decade, in no particular order. Do not @ us.\nBed Intruder\/Antoine Dodson\nYour Highsnobiety privacy settings have blocked this Instagram post.\nThere were plenty of memes and viral image macros that came before Antoine Dodson’s local news interview about a rapist run amok in Lincoln Park, but none were quite as popular, or as influential. There were screenshots, quotables, and AutoTuned remixes. Don’t take my word for it, though; listen to YouTube commenter lil0mike0gkb: “This is historical. This marks the day when the Internet officially became funny.”\nEyebrows on Fleek\nhttps:\/\/vine.co\/v\/MTFn7EPvtnd\n“We in this bitch. Finna get crunk. Eyebrows on fleek. Da fuq.” In just six seconds in 2014, Viner Peaches Monroee changed the way modern brands were allowed to talk on the Internet, and she was never paid a dime for work.\nThe “This Is Fine” Dog\nSome memes are hard to explain. This isn’t one of those. It’s a simple crop of a three-panel comic showing a dog calmly sipping from a mug as the room around him is engulfed in flames. “This is Fine,” he says. We’ve all been this dog. As I try to distill ten years of the Internet into a digestible article, I am this dog right now. This is fine.\nDicks Out for Harambe\nhttps:\/\/vine.co\/v\/5apgA7BFm6K\/embed\/simple\nThe killing of Harambe the Gorilla in 2016 was an entire meme unto itself, but Twitter users @sexualjumanji and @brandonwardell created an absurd movement out of saying “Dicks Out for Harambe.” Wardell even wrangled a Vine cosign out of a bemused Danny Trejo. And just in case you thought that was the most 2016 sentence you’d ever read, check this one out: the perceived outrage over the unjust killing of a gorilla reached its cultural zenith when a fake-news story went viral shortly after Donald Trump was elected President, alleging that over 11,000 Americans had voted for Harambe.\nSpongebob Squarepants\nYour Highsnobiety privacy settings have blocked this Instagram post.\nWhile there are plenty of webcomix and cartoons that have birthed memes, including the aforementioned Pepe, no one piece of media has contributed more to the Meme Discourse than the One Who Lives in a Pineapple Under the Sea. To name but a few: Evil Patrick, Caveman Spongebob, Confused Mr. Krabs, Krusty Krab vs. Chum Bucket, “MY LEG,” eVeN tYpInG LiKe ThIs is usually paired with a Spongebob reference. Squidward’s grumpy, doom-and-gloom has made him a mascot for the workingman’s existential ennui -- as a generation went to work day after day, many began to feel for Mr. Tentacles. Maybe we were a little harsh on Spongebob’s eight-legged coworker growing up.\nMilkshake Duck\nEven if you aren’t familiar with the @pixelatedboat tweet, above, you are probably familiar with the phenomenon. Ken Bone, Doja Cat, Chewbacca Mom -- all Milkshake Ducks in one way or another. The term was named the 2017 Word of the Year by Australia’s Macquarie Dictionary, even though the term is two words. Go figure.\nGalaxy Brain\nYour Highsnobiety privacy settings have blocked this Instagram post.\nSmall brain: explaining memes Big brain: showing memes Exploding brain: using the meme to explain it Galaxy brain: memes\nClowns\nThere was a brief period in 2016 when creepy clown stories kept popping up in the news, instilling a nationwide panic and a spike in reported cases of coulrophobia. As the decade went on, though, eventually people embraced their inner clown-like qualities. Photos of people applying clown makeup, tying their clown shoes, and going out on yet another Tinder Date, for example. Honk, honk.\nKeanu Reeves\nThis isn’t about Keanu Reeves the Actor, per se, it’s more about Keanu Reeves as an Idea. There was Sad Keanu, slumped over and sullenly eating a sandwich, and Happy Keanu. Then there was Conspiracy Keanu and, as memes got weirder as the decade went on, a Mini Keanu. The Keanu Meme reached its peak earlier this year, when Reeves played an exaggerated version of himself in the 2019 Netflix rom-com Always Be My Maybe.\nPepe the Frog\nYour Highsnobiety privacy settings have blocked this Instagram post.\nPepe the Frog crawled out of the primordial ooze of the Internet in 2008, but it wasn’t until 2015 that Matt Furie’s deadbeat frog character went mainstream in all the wrong ways. Of all the memes on this list, only Pepe has his own Anti-Defamation League factsheet. Pepe became the avatar of anonymous hate and in October 2015, Donald Trump even retweeted a Pepefied version of himself. Alt-right figurehead Richard Spencer was mid-way through explaining the symbolism of the Pepe pin on his lapel when a masked man cold-clocked him in the face. Disturbed by impact his creation had on the political discourse, Furie killed the “blissfully stoned frog-dude” in 2017.","attrs_markdown":"[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https:\/\/app.adjust.com\/1druskwd)\n\n- menu\n- [Highsnobiety](https:\/\/www.highsnobiety.com\/ \"Highsnobiety\")\n\n- [Latest](https:\/\/www.highsnobiety.com\/page\/1\/)\n- [Shopping](https:\/\/www.highsnobiety.com\/the-hs-style-guide\/)\n- [Style](https:\/\/www.highsnobiety.com\/style\/)\n- [Sneakers](https:\/\/www.highsnobiety.com\/sneakers\/)\n- [Culture](https:\/\/www.highsnobiety.com\/culture\/)\n- [Beauty](https:\/\/www.highsnobiety.com\/beauty\/)\n- [SPRING ‘26 ISSUE](https:\/\/www.highsnobiety.com\/l\/highsnobiety-magazine-spring-26\/)\n\n- [![Highsnobiety Magazine Teaser Video](https:\/\/image.mux.com\/I9lFGlzVeW67ZjDJBg7A5CC9IbbI7j02d\/thumbnail.jpg?time=0)](https:\/\/www.highsnobiety.com\/l\/highsnobiety-magazine-spring-26\/)\n\n- [Latest](https:\/\/www.highsnobiety.com\/page\/1\/)\n- [Shopping](https:\/\/www.highsnobiety.com\/the-hs-style-guide\/)\n- [Drop Calendar](https:\/\/www.highsnobiety.com\/l\/drop-calendar\/)\n- [Style](https:\/\/www.highsnobiety.com\/style\/)\n- [Sneakers](https:\/\/www.highsnobiety.com\/sneakers\/)\n- [Culture](https:\/\/www.highsnobiety.com\/culture\/)\n- [Beauty](https:\/\/www.highsnobiety.com\/beauty\/)\n- [Magazines](https:\/\/www.highsnobiety.com\/l\/highsnobiety-magazine-spring-26\/)\n\n- [Get our App](https:\/\/gvb2.adj.st\/?adj_t=1cw3ztdm)\n- [Newsletters](https:\/\/www.highsnobiety.com\/l\/newsletter\/)\n- [Account](https:\/\/www.highsnobiety.com\/account\/details\/)\n- [Search](https:\/\/www.highsnobiety.com\/search\/)\n\nDouble Tap to Zoom\n\n- [Lifestyle](https:\/\/www.highsnobiety.com\/category\/lifestyle\/)\n- # The Top 10 Memes That Defined the Decade\n\n## Join Highsnobiety\nCreate an account to share your reaction and engage with the community.\n\nBy signing up, you agree to Highsnobiety’s [Privacy Policy](https:\/\/www.highsnobiety.com\/pages\/privacy\/) and [Terms & Conditions](https:\/\/www.highsnobiety.com\/pages\/terms\/).\n\nAlready have an account?Sign in\n\n- Share\n\n## The Top 10 Memes That Defined the Decade\nWritten by [Ben Roazen](https:\/\/www.highsnobiety.com\/author\/ben-roazen\/ \"Link to author page https:\/\/www.highsnobiety.com\/author\/ben-roazen\/\")\n\n6 years ago\n\nin [Lifestyle](https:\/\/www.highsnobiety.com\/category\/lifestyle\/)\n\n![Image on Highsnobiety](data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQAAAQABAAD\/2wCEAAoHBwgHBgoICAgLCgoLDhgQDg0NDiIVFhEYIyUdJS0fKyUdJTclLS00HRUlJDUlKDkvMjIyGSI4PTc1PCsxMi8BCgsLAg0OHBAQHDsoIig7NTs7Ozs7Ozs7LzsvOy8vOzs7Ozs7Ozs1LzU7Ly8vLzs7Ly87NTUvNS8vLy8vLy8vL\/\/AABEIABAAGAMBIgACEQEDEQH\/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIFBv\/EAB4QAAEFAAIDAAAAAAAAAAAAAAIAAQQFEQMSBiFB\/8QAFgEBAQEAAAAAAAAAAAAAAAAABAUD\/8QAGREAAgMBAAAAAAAAAAAAAAAAAhEAByEG\/9oADAMBAAIRAxEAPwDeXt5Lg2IADYKAv5JmJPilfUUqfOE+N9H4kD43NEmbfSlEVpuJAeYWy2j23JJPqwshJr6aTH5uxk2IShKwFqmJBzrn\/9k=)\n\n![Image on Highsnobiety](https:\/\/www.highsnobiety.com\/static-assets\/dato\/1682550776-mainthe-decade-in-memes.jpg)\n\nKC Green\n\n[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https:\/\/app.adjust.com\/1druskwd)\n\nIt’s hard to remember a time before memes. How did mankind convey our affections before we could DM a picture of Baby Yoda to our crush? What did we talk to our co-workers about before The Dress? In the early days of the Internet, users traded posts, information and stories on shared-interest forums. Nowadays, though, most users simply write pithy captions atop a familiar image, making it instantly relatable, instantly shareable and potentially viral.\n\nAs social networks and sharing platforms like Facebook, Reddit, Twitter and Instagram emerged and solidified themselves, memes emerged as a universal language. You might not understand the captions, but everyone knows what Good Guy Greg stands for. Or at least, they used to. As the Internet continues to expand and consume everything it touches, the shelf-life of memes has gotten shorter and shorter every day, some — like “covfefe” — were beaten to death the day they were born. As a rule of thumb: as soon as a meme is co-opted by a brand, it’s dead in the water. Some brands — like Steakumms, for whatever reason — interrogate this phenomenon on their social media accounts, which then becomes a meme in its own rite.\n\n[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https:\/\/app.adjust.com\/1druskwd)\n\nMemes also became a form of social and literal currency in the 2010s. With the emergence of aggregator accounts like @fuckjerry and @thefatjewish, a select few accounts and personalities earned millions of dollars off of sharing meme content, much of which was pinched from various timelines with no credit or recompense to the original author. These entrepreneurs made beaucoup bucks, establishing themselves as would-be moguls of the new media landscape. It wasn’t until later in the decade that mass movements like \\#fuckfuckjerry caused unfollowing sprees of accounts that plagiarized meme content. Like everything else, memes became political.\n\nThere are millions of memes made every day. Some of them might even be original. There could very well be a decade-winning meme created between the time that this piece was written and the time it is published. While this list is by no means exhaustive, it is definitive. There are millions of memes, but these are the only ones that mattered. These are the Memes That Defined the Decade, in no particular order. Do not @ us.\n\n[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https:\/\/app.adjust.com\/1druskwd)\n\n### Bed Intruder\/Antoine Dodson\nYour Highsnobiety privacy settings have blocked this Instagram post.\n\nEnable All Media\n\nManage consent\n\n[Privacy policy](https:\/\/www.highsnobiety.com\/en-us\/pages\/privacy\/)\n\nThere were plenty of memes and viral image macros that came before Antoine Dodson’s local news interview about a rapist run amok in Lincoln Park, but none were quite as popular, or as influential. There were screenshots, quotables, and AutoTuned remixes. Don’t take my word for it, though; listen to YouTube commenter lil0mike0gkb: “This is historical. This marks the day when the Internet officially became funny.”\n\n### Eyebrows on Fleek\nhttps:\/\/vine.co\/v\/MTFn7EPvtnd\n\n“We in this bitch. Finna get crunk. Eyebrows on fleek. Da fuq.” In just six seconds in 2014, Viner Peaches Monroee changed the way modern brands were allowed to talk on the Internet, and she was never paid a dime for work.\n\n### The “This Is Fine” Dog\nSome memes are hard to explain. This isn’t one of those. It’s a simple crop of a three-panel comic showing a dog calmly sipping from a mug as the room around him is engulfed in flames. “This is Fine,” he says. We’ve all been this dog. As I try to distill ten years of the Internet into a digestible article, I am this dog right now. This is fine.\n\n[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https:\/\/app.adjust.com\/1druskwd)\n\n### Dicks Out for Harambe\nhttps:\/\/vine.co\/v\/5apgA7BFm6K\/embed\/simple\n\nThe killing of Harambe the Gorilla in 2016 was an entire meme unto itself, but Twitter users @sexualjumanji and @brandonwardell created an absurd movement out of saying “Dicks Out for Harambe.” Wardell even wrangled a Vine cosign out of a bemused Danny Trejo. And just in case you thought that was the most 2016 sentence you’d ever read, check this one out: the perceived outrage over the unjust killing of a gorilla reached its cultural zenith when a fake-news story went viral shortly after Donald Trump was elected President, alleging that over 11,000 Americans had voted for Harambe.\n\n### Spongebob Squarepants\nYour Highsnobiety privacy settings have blocked this Instagram post.\n\nEnable All Media\n\nManage consent\n\n[Privacy policy](https:\/\/www.highsnobiety.com\/en-us\/pages\/privacy\/)\n\nWhile there are plenty of webcomix and cartoons that have birthed memes, including the aforementioned Pepe, no one piece of media has contributed more to the Meme Discourse than the One Who Lives in a Pineapple Under the Sea. To name but a few: Evil Patrick, Caveman Spongebob, Confused Mr. Krabs, Krusty Krab vs. Chum Bucket, “MY LEG,” eVeN tYpInG LiKe ThIs is usually paired with a Spongebob reference. Squidward’s grumpy, doom-and-gloom has made him a mascot for the workingman’s existential ennui -- as a generation went to work day after day, many began to feel for Mr. Tentacles. Maybe we were a little harsh on Spongebob’s eight-legged coworker growing up.\n\n[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https:\/\/app.adjust.com\/1druskwd)\n\n### Milkshake Duck\nEven if you aren’t familiar with the @pixelatedboat tweet, above, you are probably familiar with the phenomenon. Ken Bone, Doja Cat, Chewbacca Mom -- all Milkshake Ducks in one way or another. The term was named the 2017 Word of the Year by Australia’s Macquarie Dictionary, even though the term is two words. Go figure.\n\n### Galaxy Brain\nYour Highsnobiety privacy settings have blocked this Instagram post.\n\nEnable All Media\n\nManage consent\n\n[Privacy policy](https:\/\/www.highsnobiety.com\/en-us\/pages\/privacy\/)\n\nSmall brain: explaining memes Big brain: showing memes Exploding brain: using the meme to explain it Galaxy brain: memes\n\n### Clowns\nThere was a brief period in 2016 when creepy clown stories kept popping up in the news, instilling a nationwide panic and a spike in reported cases of coulrophobia. As the decade went on, though, eventually people embraced their inner clown-like qualities. Photos of people applying clown makeup, tying their clown shoes, and going out on yet another Tinder Date, for example. Honk, honk.\n\n[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https:\/\/app.adjust.com\/1druskwd)\n\n### Keanu Reeves\nThis isn’t about Keanu Reeves the Actor, per se, it’s more about Keanu Reeves as an Idea. There was Sad Keanu, slumped over and sullenly eating a sandwich, and Happy Keanu. Then there was Conspiracy Keanu and, as memes got weirder as the decade went on, a Mini Keanu. The Keanu Meme reached its peak earlier this year, when Reeves played an exaggerated version of himself in the 2019 Netflix rom-com Always Be My Maybe.\n\n### Pepe the Frog\nYour Highsnobiety privacy settings have blocked this Instagram post.\n\nEnable All Media\n\nManage consent\n\n[Privacy policy](https:\/\/www.highsnobiety.com\/en-us\/pages\/privacy\/)\n\nPepe the Frog crawled out of the primordial ooze of the Internet in 2008, but it wasn’t until 2015 that Matt Furie’s deadbeat frog character went mainstream in all the wrong ways. Of all the memes on this list, only Pepe has his own Anti-Defamation League factsheet. Pepe became the avatar of anonymous hate and in October 2015, Donald Trump even retweeted a Pepefied version of himself. Alt-right figurehead Richard Spencer was mid-way through explaining the symbolism of the Pepe pin on his lapel when a masked man cold-clocked him in the face. Disturbed by impact his creation had on the political discourse, Furie killed the “blissfully stoned frog-dude” in 2017.\n\n[Ben Roazen](https:\/\/www.highsnobiety.com\/author\/ben-roazen\/ \"Link to author page \/author\/ben-roazen\/\")\n\n[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https:\/\/app.adjust.com\/1druskwd)\n\nWe Recommend\n\n- ![Highsnobiety x Google Pixel](data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQAAAQABAAD\/2wCEAAoHBwgHBgoICAgLCgoLDhgUGg0VDhsVHR0iFxkZHRoWFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAJEC8dIigvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL\/\/AABEIABAAGAMBIgACEQEDEQH\/xAAYAAADAQEAAAAAAAAAAAAAAAAFBgcBAP\/EAB4QAAEEAgMBAAAAAAAAAAAAAAEAAgQFAwYSISIR\/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH\/xAAWEQADAAAAAAAAAAAAAAAAAAAAARL\/2gAMAwEAAhEDEQA\/AH3Z9hw1z2tJQGXuGDJGHoIHvVnhlygGlK80cIjXNcgtDQys0l1jkR\/oIWqd0lu6LEHZXKUiSz\/\/2Q==)\n  \n  ![Highsnobiety x Google Pixel](https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776467594-260326_hs_google_pixel_neutral-room-group_0596_v8-2.jpg)\n  \n  Highsnobiety & Google Pixel Are Working With the Next Generation of Fashion Entrepreneurs\n  \n  - Style\n  - sponsored\n  \n  [Henry Levinson](https:\/\/www.highsnobiety.com\/author\/henry-levinson\/)\/\n  \n  3 hours ago\n- ![OTZ LAB](data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQAAAQABAAD\/2wCEAAoHBwgHBgoICAgXEA8LDh4MDQ0VDhENFg0YFxUZGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEAUQEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL\/\/AABEIABAAGAMBIgACEQEDEQH\/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQG\/8QAHRAAAQQDAQEAAAAAAAAAAAAABQABAgMEESESBv\/EABUBAQEAAAAAAAAAAAAAAAAAAAIA\/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP\/aAAwDAQACEQMRAD8A0505bRNnZGz+jyLcbjJc0FlfT6ROGIk8HhpIiIA3k2c0orAkVOmfGUUn\/9k=)\n  \n  ![OTZ LAB](https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773407441-thumbnail_3x2.jpg)\n  \n  Say Hola To OTZ LAB\n  \n  - Lifestyle\n  - sponsored\n  \n  [Henry Levinson](https:\/\/www.highsnobiety.com\/author\/henry-levinson\/)\/\n  \n  29 days ago\n- ![SOUNDBOKS MIX & the Quest to Amplify Everyday Life](data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQAAAQABAAD\/2wCEAAoHBwgHBgoICAgLCgoLDhgQGg0NFBkVHREWHR8cJhofFhomHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANEC8oFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL\/\/AABEIABAAGAMBIgACEQEDEQH\/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAb\/xAAgEAABBAEEAwAAAAAAAAAAAAACAAEEBSEDBhEUExUx\/8QAFgEAAwAAAAAAAAAAAAAAAAAAAQME\/8QAGhEAAQUBAAAAAAAAAAAAAAAAAAECAxQhEv\/aAAwDAQACEQMRAD8ABxaRpIuTupQKXT9kwsTfVdgwZnVLh0R2ztubIsPIRPxykyv5BHqCvKUuqLDnCda2xrNTTZgPKSnsBVh\/\/9k=)\n  \n  ![SOUNDBOKS MIX & the Quest to Amplify Everyday Life](https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773930810-1.jpg)\n  \n  Soundboks Mix and the Quest to Amplify Everyday Life\n  \n  - Lifestyle\n  - sponsored\n  \n  [Alek Rose](https:\/\/www.highsnobiety.com\/author\/alek-rose\/)\/\n  \n  1 month ago\n- ![Limited Edition Mercedes-AMG F1 V17 eBike](data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQAAAQABAAD\/2wCEAAoHBwgHBgoICAgLChILDhgYFRUVFhUVDRUNGhUdGBYTFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL\/\/AABEIABAAGAMBIgACEQEDEQH\/xAAYAAACAwAAAAAAAAAAAAAAAAAABAUGB\/\/EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgMFERITBhQWBP\/EABUBAQEAAAAAAAAAAAAAAAAAAAIA\/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP\/aAAwDAQACEQMRAD8AzrHJgBTzIWdYAlNS8ema4C6f83NoabpCiBTo9GV0KySUCRnwg3QpP\/\/Z)\n  \n  ![Limited Edition Mercedes-AMG F1 V17 eBike](https:\/\/www.highsnobiety.com\/static-assets\/dato\/1773669770-coov-velo.png)\n  \n  This Is the Formula 1 Grade Mercedes of E-Bikes. No, Seriously\n  \n  - Lifestyle\n  \n  [Maximilian Migowski](https:\/\/www.highsnobiety.com\/author\/maximilian-migowski\/)\/\n  \n  1 month ago\n\nWhat To Read Next\n\n- ![Highsnobiety x Google Pixel](data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQAAAQABAAD\/2wCEAAoHBwgHBgoICAgLCgoLDhgUGg0VDhsVHR0iFxkZHRoWFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAJEC8dIigvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL\/\/AABEIABAAGAMBIgACEQEDEQH\/xAAYAAADAQEAAAAAAAAAAAAAAAAFBgcBAP\/EAB4QAAEEAgMBAAAAAAAAAAAAAAEAAgQFAwYSISIR\/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH\/xAAWEQADAAAAAAAAAAAAAAAAAAAAARL\/2gAMAwEAAhEDEQA\/AH3Z9hw1z2tJQGXuGDJGHoIHvVnhlygGlK80cIjXNcgtDQys0l1jkR\/oIWqd0lu6LEHZXKUiSz\/\/2Q==)\n  \n  ![Highsnobiety x Google Pixel](https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776467594-260326_hs_google_pixel_neutral-room-group_0596_v8-2.jpg)\n  \n  Highsnobiety & Google Pixel Are Working With the Next Generation of Fashion Entrepreneurs\n  \n  - Style\n  - sponsored\n  \n  [Henry Levinson](https:\/\/www.highsnobiety.com\/author\/henry-levinson\/)\/\n  \n  3 hours ago\n- ![AJ11](data:image\/png;base64,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)\n  \n  ![AJ11](https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776160925-air-jordan-11-retro-low-png-2.png)\n  \n  Nike Brought Back Its Iciest Jordan & It Has Never Looked as Clean\n  \n  - 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Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.\n\n### Disclaimer\nPlease be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.\n\n### Contact Us\nIf, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and\/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.\n\n© Titel Media GmbH 2026\n\n[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https:\/\/app.adjust.com\/1druskwd)","attrs_readable_markdown":"It’s hard to remember a time before memes. How did mankind convey our affections before we could DM a picture of Baby Yoda to our crush? What did we talk to our co-workers about before The Dress? In the early days of the Internet, users traded posts, information and stories on shared-interest forums. Nowadays, though, most users simply write pithy captions atop a familiar image, making it instantly relatable, instantly shareable and potentially viral.\n\nAs social networks and sharing platforms like Facebook, Reddit, Twitter and Instagram emerged and solidified themselves, memes emerged as a universal language. You might not understand the captions, but everyone knows what Good Guy Greg stands for. Or at least, they used to. As the Internet continues to expand and consume everything it touches, the shelf-life of memes has gotten shorter and shorter every day, some — like “covfefe” — were beaten to death the day they were born. As a rule of thumb: as soon as a meme is co-opted by a brand, it’s dead in the water. Some brands — like Steakumms, for whatever reason — interrogate this phenomenon on their social media accounts, which then becomes a meme in its own rite.\n\nMemes also became a form of social and literal currency in the 2010s. With the emergence of aggregator accounts like @fuckjerry and @thefatjewish, a select few accounts and personalities earned millions of dollars off of sharing meme content, much of which was pinched from various timelines with no credit or recompense to the original author. These entrepreneurs made beaucoup bucks, establishing themselves as would-be moguls of the new media landscape. It wasn’t until later in the decade that mass movements like \\#fuckfuckjerry caused unfollowing sprees of accounts that plagiarized meme content. Like everything else, memes became political.\n\nThere are millions of memes made every day. Some of them might even be original. There could very well be a decade-winning meme created between the time that this piece was written and the time it is published. While this list is by no means exhaustive, it is definitive. There are millions of memes, but these are the only ones that mattered. These are the Memes That Defined the Decade, in no particular order. Do not @ us.\n\n### Bed Intruder\/Antoine Dodson\nYour Highsnobiety privacy settings have blocked this Instagram post.\n\nThere were plenty of memes and viral image macros that came before Antoine Dodson’s local news interview about a rapist run amok in Lincoln Park, but none were quite as popular, or as influential. There were screenshots, quotables, and AutoTuned remixes. Don’t take my word for it, though; listen to YouTube commenter lil0mike0gkb: “This is historical. This marks the day when the Internet officially became funny.”\n\n### Eyebrows on Fleek\nhttps:\/\/vine.co\/v\/MTFn7EPvtnd\n\n“We in this bitch. Finna get crunk. Eyebrows on fleek. Da fuq.” In just six seconds in 2014, Viner Peaches Monroee changed the way modern brands were allowed to talk on the Internet, and she was never paid a dime for work.\n\n### The “This Is Fine” Dog\nSome memes are hard to explain. This isn’t one of those. It’s a simple crop of a three-panel comic showing a dog calmly sipping from a mug as the room around him is engulfed in flames. “This is Fine,” he says. We’ve all been this dog. As I try to distill ten years of the Internet into a digestible article, I am this dog right now. This is fine.\n\n### Dicks Out for Harambe\nhttps:\/\/vine.co\/v\/5apgA7BFm6K\/embed\/simple\n\nThe killing of Harambe the Gorilla in 2016 was an entire meme unto itself, but Twitter users @sexualjumanji and @brandonwardell created an absurd movement out of saying “Dicks Out for Harambe.” Wardell even wrangled a Vine cosign out of a bemused Danny Trejo. And just in case you thought that was the most 2016 sentence you’d ever read, check this one out: the perceived outrage over the unjust killing of a gorilla reached its cultural zenith when a fake-news story went viral shortly after Donald Trump was elected President, alleging that over 11,000 Americans had voted for Harambe.\n\n### Spongebob Squarepants\nYour Highsnobiety privacy settings have blocked this Instagram post.\n\nWhile there are plenty of webcomix and cartoons that have birthed memes, including the aforementioned Pepe, no one piece of media has contributed more to the Meme Discourse than the One Who Lives in a Pineapple Under the Sea. To name but a few: Evil Patrick, Caveman Spongebob, Confused Mr. Krabs, Krusty Krab vs. Chum Bucket, “MY LEG,” eVeN tYpInG LiKe ThIs is usually paired with a Spongebob reference. Squidward’s grumpy, doom-and-gloom has made him a mascot for the workingman’s existential ennui -- as a generation went to work day after day, many began to feel for Mr. Tentacles. Maybe we were a little harsh on Spongebob’s eight-legged coworker growing up.\n\n### Milkshake Duck\nEven if you aren’t familiar with the @pixelatedboat tweet, above, you are probably familiar with the phenomenon. Ken Bone, Doja Cat, Chewbacca Mom -- all Milkshake Ducks in one way or another. The term was named the 2017 Word of the Year by Australia’s Macquarie Dictionary, even though the term is two words. Go figure.\n\n### Galaxy Brain\nYour Highsnobiety privacy settings have blocked this Instagram post.\n\nSmall brain: explaining memes Big brain: showing memes Exploding brain: using the meme to explain it Galaxy brain: memes\n\n### Clowns\nThere was a brief period in 2016 when creepy clown stories kept popping up in the news, instilling a nationwide panic and a spike in reported cases of coulrophobia. As the decade went on, though, eventually people embraced their inner clown-like qualities. Photos of people applying clown makeup, tying their clown shoes, and going out on yet another Tinder Date, for example. Honk, honk.\n\n### Keanu Reeves\nThis isn’t about Keanu Reeves the Actor, per se, it’s more about Keanu Reeves as an Idea. There was Sad Keanu, slumped over and sullenly eating a sandwich, and Happy Keanu. Then there was Conspiracy Keanu and, as memes got weirder as the decade went on, a Mini Keanu. The Keanu Meme reached its peak earlier this year, when Reeves played an exaggerated version of himself in the 2019 Netflix rom-com Always Be My Maybe.\n\n### Pepe the Frog\nYour Highsnobiety privacy settings have blocked this Instagram post.\n\nPepe the Frog crawled out of the primordial ooze of the Internet in 2008, but it wasn’t until 2015 that Matt Furie’s deadbeat frog character went mainstream in all the wrong ways. Of all the memes on this list, only Pepe has his own Anti-Defamation League factsheet. Pepe became the avatar of anonymous hate and in October 2015, Donald Trump even retweeted a Pepefied version of himself. Alt-right figurehead Richard Spencer was mid-way through explaining the symbolism of the Pepe pin on his lapel when a masked man cold-clocked him in the face. Disturbed by impact his creation had on the political discourse, Furie killed the “blissfully stoned frog-dude” in 2017.","meta_canonical":null}

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URL	https://www.highsnobiety.com/p/best-memes-2010s/
Last Crawled	2026-04-18 17:07:58 (17 hours ago)
First Indexed	2019-12-23 18:07:27 (6 years ago)
HTTP Status Code	200
Meta Title	The Top 10 Memes That Defined the Decade
Meta Description	From the 'This Is Fine' dog to eyebrows on fleek, these were the 10 memes that defined the decade of memes - see our picks here.
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Boilerpipe Text	It’s hard to remember a time before memes. How did mankind convey our affections before we could DM a picture of Baby Yoda to our crush? What did we talk to our co-workers about before The Dress? In the early days of the Internet, users traded posts, information and stories on shared-interest forums. Nowadays, though, most users simply write pithy captions atop a familiar image, making it instantly relatable, instantly shareable and potentially viral. As social networks and sharing platforms like Facebook, Reddit, Twitter and Instagram emerged and solidified themselves, memes emerged as a universal language. You might not understand the captions, but everyone knows what Good Guy Greg stands for. Or at least, they used to. As the Internet continues to expand and consume everything it touches, the shelf-life of memes has gotten shorter and shorter every day, some — like “covfefe” — were beaten to death the day they were born. As a rule of thumb: as soon as a meme is co-opted by a brand, it’s dead in the water. Some brands — like Steakumms, for whatever reason — interrogate this phenomenon on their social media accounts, which then becomes a meme in its own rite. Memes also became a form of social and literal currency in the 2010s. With the emergence of aggregator accounts like @fuckjerry and @thefatjewish, a select few accounts and personalities earned millions of dollars off of sharing meme content, much of which was pinched from various timelines with no credit or recompense to the original author. These entrepreneurs made beaucoup bucks, establishing themselves as would-be moguls of the new media landscape. It wasn’t until later in the decade that mass movements like #fuckfuckjerry caused unfollowing sprees of accounts that plagiarized meme content. Like everything else, memes became political. There are millions of memes made every day. Some of them might even be original. There could very well be a decade-winning meme created between the time that this piece was written and the time it is published. While this list is by no means exhaustive, it is definitive. There are millions of memes, but these are the only ones that mattered. These are the Memes That Defined the Decade, in no particular order. Do not @ us. Bed Intruder/Antoine Dodson Your Highsnobiety privacy settings have blocked this Instagram post. There were plenty of memes and viral image macros that came before Antoine Dodson’s local news interview about a rapist run amok in Lincoln Park, but none were quite as popular, or as influential. There were screenshots, quotables, and AutoTuned remixes. Don’t take my word for it, though; listen to YouTube commenter lil0mike0gkb: “This is historical. This marks the day when the Internet officially became funny.” Eyebrows on Fleek https://vine.co/v/MTFn7EPvtnd “We in this bitch. Finna get crunk. Eyebrows on fleek. Da fuq.” In just six seconds in 2014, Viner Peaches Monroee changed the way modern brands were allowed to talk on the Internet, and she was never paid a dime for work. The “This Is Fine” Dog Some memes are hard to explain. This isn’t one of those. It’s a simple crop of a three-panel comic showing a dog calmly sipping from a mug as the room around him is engulfed in flames. “This is Fine,” he says. We’ve all been this dog. As I try to distill ten years of the Internet into a digestible article, I am this dog right now. This is fine. Dicks Out for Harambe https://vine.co/v/5apgA7BFm6K/embed/simple The killing of Harambe the Gorilla in 2016 was an entire meme unto itself, but Twitter users @sexualjumanji and @brandonwardell created an absurd movement out of saying “Dicks Out for Harambe.” Wardell even wrangled a Vine cosign out of a bemused Danny Trejo. And just in case you thought that was the most 2016 sentence you’d ever read, check this one out: the perceived outrage over the unjust killing of a gorilla reached its cultural zenith when a fake-news story went viral shortly after Donald Trump was elected President, alleging that over 11,000 Americans had voted for Harambe. Spongebob Squarepants Your Highsnobiety privacy settings have blocked this Instagram post. While there are plenty of webcomix and cartoons that have birthed memes, including the aforementioned Pepe, no one piece of media has contributed more to the Meme Discourse than the One Who Lives in a Pineapple Under the Sea. To name but a few: Evil Patrick, Caveman Spongebob, Confused Mr. Krabs, Krusty Krab vs. Chum Bucket, “MY LEG,” eVeN tYpInG LiKe ThIs is usually paired with a Spongebob reference. Squidward’s grumpy, doom-and-gloom has made him a mascot for the workingman’s existential ennui -- as a generation went to work day after day, many began to feel for Mr. Tentacles. Maybe we were a little harsh on Spongebob’s eight-legged coworker growing up. Milkshake Duck Even if you aren’t familiar with the @pixelatedboat tweet, above, you are probably familiar with the phenomenon. Ken Bone, Doja Cat, Chewbacca Mom -- all Milkshake Ducks in one way or another. The term was named the 2017 Word of the Year by Australia’s Macquarie Dictionary, even though the term is two words. Go figure. Galaxy Brain Your Highsnobiety privacy settings have blocked this Instagram post. Small brain: explaining memes Big brain: showing memes Exploding brain: using the meme to explain it Galaxy brain: memes Clowns There was a brief period in 2016 when creepy clown stories kept popping up in the news, instilling a nationwide panic and a spike in reported cases of coulrophobia. As the decade went on, though, eventually people embraced their inner clown-like qualities. Photos of people applying clown makeup, tying their clown shoes, and going out on yet another Tinder Date, for example. Honk, honk. Keanu Reeves This isn’t about Keanu Reeves the Actor, per se, it’s more about Keanu Reeves as an Idea. There was Sad Keanu, slumped over and sullenly eating a sandwich, and Happy Keanu. Then there was Conspiracy Keanu and, as memes got weirder as the decade went on, a Mini Keanu. The Keanu Meme reached its peak earlier this year, when Reeves played an exaggerated version of himself in the 2019 Netflix rom-com Always Be My Maybe. Pepe the Frog Your Highsnobiety privacy settings have blocked this Instagram post. Pepe the Frog crawled out of the primordial ooze of the Internet in 2008, but it wasn’t until 2015 that Matt Furie’s deadbeat frog character went mainstream in all the wrong ways. Of all the memes on this list, only Pepe has his own Anti-Defamation League factsheet. Pepe became the avatar of anonymous hate and in October 2015, Donald Trump even retweeted a Pepefied version of himself. Alt-right figurehead Richard Spencer was mid-way through explaining the symbolism of the Pepe pin on his lapel when a masked man cold-clocked him in the face. Disturbed by impact his creation had on the political discourse, Furie killed the “blissfully stoned frog-dude” in 2017.
Markdown	[Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https://app.adjust.com/1druskwd) - menu - [Highsnobiety](https://www.highsnobiety.com/ "Highsnobiety") - [Latest](https://www.highsnobiety.com/page/1/) - [Shopping](https://www.highsnobiety.com/the-hs-style-guide/) - [Style](https://www.highsnobiety.com/style/) - [Sneakers](https://www.highsnobiety.com/sneakers/) - [Culture](https://www.highsnobiety.com/culture/) - [Beauty](https://www.highsnobiety.com/beauty/) - [SPRING ‘26 ISSUE](https://www.highsnobiety.com/l/highsnobiety-magazine-spring-26/) - [![Highsnobiety Magazine Teaser Video](https://image.mux.com/I9lFGlzVeW67ZjDJBg7A5CC9IbbI7j02d/thumbnail.jpg?time=0)](https://www.highsnobiety.com/l/highsnobiety-magazine-spring-26/) - [Latest](https://www.highsnobiety.com/page/1/) - [Shopping](https://www.highsnobiety.com/the-hs-style-guide/) - [Drop Calendar](https://www.highsnobiety.com/l/drop-calendar/) - [Style](https://www.highsnobiety.com/style/) - [Sneakers](https://www.highsnobiety.com/sneakers/) - [Culture](https://www.highsnobiety.com/culture/) - [Beauty](https://www.highsnobiety.com/beauty/) - [Magazines](https://www.highsnobiety.com/l/highsnobiety-magazine-spring-26/) - [Get our App](https://gvb2.adj.st/?adj_t=1cw3ztdm) - [Newsletters](https://www.highsnobiety.com/l/newsletter/) - [Account](https://www.highsnobiety.com/account/details/) - [Search](https://www.highsnobiety.com/search/) Double Tap to Zoom - [Lifestyle](https://www.highsnobiety.com/category/lifestyle/) - # The Top 10 Memes That Defined the Decade ## Join Highsnobiety Create an account to share your reaction and engage with the community. By signing up, you agree to Highsnobiety’s [Privacy Policy](https://www.highsnobiety.com/pages/privacy/) and [Terms & Conditions](https://www.highsnobiety.com/pages/terms/). Already have an account?Sign in - Share ## The Top 10 Memes That Defined the Decade Written by [Ben Roazen](https://www.highsnobiety.com/author/ben-roazen/ "Link to author page https://www.highsnobiety.com/author/ben-roazen/") 6 years ago in [Lifestyle](https://www.highsnobiety.com/category/lifestyle/) ![Image on Highsnobiety](data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQDg0NDiIVFhEYIyUdJS0fKyUdJTclLS00HRUlJDUlKDkvMjIyGSI4PTc1PCsxMi8BCgsLAg0OHBAQHDsoIig7NTs7Ozs7Ozs7LzsvOy8vOzs7Ozs7Ozs1LzU7Ly8vLzs7Ly87NTUvNS8vLy8vLy8vL//AABEIABAAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwIFBv/EAB4QAAEFAAIDAAAAAAAAAAAAAAIAAQQFEQMSBiFB/8QAFgEBAQEAAAAAAAAAAAAAAAAABAUD/8QAGREAAgMBAAAAAAAAAAAAAAAAAhEAByEG/9oADAMBAAIRAxEAPwDeXt5Lg2IADYKAv5JmJPilfUUqfOE+N9H4kD43NEmbfSlEVpuJAeYWy2j23JJPqwshJr6aTH5uxk2IShKwFqmJBzrn/9k=) ![Image on Highsnobiety](https://www.highsnobiety.com/static-assets/dato/1682550776-mainthe-decade-in-memes.jpg) KC Green [Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https://app.adjust.com/1druskwd) It’s hard to remember a time before memes. How did mankind convey our affections before we could DM a picture of Baby Yoda to our crush? What did we talk to our co-workers about before The Dress? In the early days of the Internet, users traded posts, information and stories on shared-interest forums. Nowadays, though, most users simply write pithy captions atop a familiar image, making it instantly relatable, instantly shareable and potentially viral. As social networks and sharing platforms like Facebook, Reddit, Twitter and Instagram emerged and solidified themselves, memes emerged as a universal language. You might not understand the captions, but everyone knows what Good Guy Greg stands for. Or at least, they used to. As the Internet continues to expand and consume everything it touches, the shelf-life of memes has gotten shorter and shorter every day, some — like “covfefe” — were beaten to death the day they were born. As a rule of thumb: as soon as a meme is co-opted by a brand, it’s dead in the water. Some brands — like Steakumms, for whatever reason — interrogate this phenomenon on their social media accounts, which then becomes a meme in its own rite. [Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https://app.adjust.com/1druskwd) Memes also became a form of social and literal currency in the 2010s. With the emergence of aggregator accounts like @fuckjerry and @thefatjewish, a select few accounts and personalities earned millions of dollars off of sharing meme content, much of which was pinched from various timelines with no credit or recompense to the original author. These entrepreneurs made beaucoup bucks, establishing themselves as would-be moguls of the new media landscape. It wasn’t until later in the decade that mass movements like \#fuckfuckjerry caused unfollowing sprees of accounts that plagiarized meme content. Like everything else, memes became political. There are millions of memes made every day. Some of them might even be original. There could very well be a decade-winning meme created between the time that this piece was written and the time it is published. While this list is by no means exhaustive, it is definitive. There are millions of memes, but these are the only ones that mattered. These are the Memes That Defined the Decade, in no particular order. Do not @ us. [Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https://app.adjust.com/1druskwd) ### Bed Intruder/Antoine Dodson Your Highsnobiety privacy settings have blocked this Instagram post. Enable All Media Manage consent [Privacy policy](https://www.highsnobiety.com/en-us/pages/privacy/) There were plenty of memes and viral image macros that came before Antoine Dodson’s local news interview about a rapist run amok in Lincoln Park, but none were quite as popular, or as influential. There were screenshots, quotables, and AutoTuned remixes. Don’t take my word for it, though; listen to YouTube commenter lil0mike0gkb: “This is historical. This marks the day when the Internet officially became funny.” ### Eyebrows on Fleek https://vine.co/v/MTFn7EPvtnd “We in this bitch. Finna get crunk. Eyebrows on fleek. Da fuq.” In just six seconds in 2014, Viner Peaches Monroee changed the way modern brands were allowed to talk on the Internet, and she was never paid a dime for work. ### The “This Is Fine” Dog Some memes are hard to explain. This isn’t one of those. It’s a simple crop of a three-panel comic showing a dog calmly sipping from a mug as the room around him is engulfed in flames. “This is Fine,” he says. We’ve all been this dog. As I try to distill ten years of the Internet into a digestible article, I am this dog right now. This is fine. [Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https://app.adjust.com/1druskwd) ### Dicks Out for Harambe https://vine.co/v/5apgA7BFm6K/embed/simple The killing of Harambe the Gorilla in 2016 was an entire meme unto itself, but Twitter users @sexualjumanji and @brandonwardell created an absurd movement out of saying “Dicks Out for Harambe.” Wardell even wrangled a Vine cosign out of a bemused Danny Trejo. And just in case you thought that was the most 2016 sentence you’d ever read, check this one out: the perceived outrage over the unjust killing of a gorilla reached its cultural zenith when a fake-news story went viral shortly after Donald Trump was elected President, alleging that over 11,000 Americans had voted for Harambe. ### Spongebob Squarepants Your Highsnobiety privacy settings have blocked this Instagram post. Enable All Media Manage consent [Privacy policy](https://www.highsnobiety.com/en-us/pages/privacy/) While there are plenty of webcomix and cartoons that have birthed memes, including the aforementioned Pepe, no one piece of media has contributed more to the Meme Discourse than the One Who Lives in a Pineapple Under the Sea. To name but a few: Evil Patrick, Caveman Spongebob, Confused Mr. Krabs, Krusty Krab vs. Chum Bucket, “MY LEG,” eVeN tYpInG LiKe ThIs is usually paired with a Spongebob reference. Squidward’s grumpy, doom-and-gloom has made him a mascot for the workingman’s existential ennui -- as a generation went to work day after day, many began to feel for Mr. Tentacles. Maybe we were a little harsh on Spongebob’s eight-legged coworker growing up. [Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https://app.adjust.com/1druskwd) ### Milkshake Duck Even if you aren’t familiar with the @pixelatedboat tweet, above, you are probably familiar with the phenomenon. Ken Bone, Doja Cat, Chewbacca Mom -- all Milkshake Ducks in one way or another. The term was named the 2017 Word of the Year by Australia’s Macquarie Dictionary, even though the term is two words. Go figure. ### Galaxy Brain Your Highsnobiety privacy settings have blocked this Instagram post. Enable All Media Manage consent [Privacy policy](https://www.highsnobiety.com/en-us/pages/privacy/) Small brain: explaining memes Big brain: showing memes Exploding brain: using the meme to explain it Galaxy brain: memes ### Clowns There was a brief period in 2016 when creepy clown stories kept popping up in the news, instilling a nationwide panic and a spike in reported cases of coulrophobia. As the decade went on, though, eventually people embraced their inner clown-like qualities. Photos of people applying clown makeup, tying their clown shoes, and going out on yet another Tinder Date, for example. Honk, honk. [Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https://app.adjust.com/1druskwd) ### Keanu Reeves This isn’t about Keanu Reeves the Actor, per se, it’s more about Keanu Reeves as an Idea. There was Sad Keanu, slumped over and sullenly eating a sandwich, and Happy Keanu. Then there was Conspiracy Keanu and, as memes got weirder as the decade went on, a Mini Keanu. The Keanu Meme reached its peak earlier this year, when Reeves played an exaggerated version of himself in the 2019 Netflix rom-com Always Be My Maybe. ### Pepe the Frog Your Highsnobiety privacy settings have blocked this Instagram post. Enable All Media Manage consent [Privacy policy](https://www.highsnobiety.com/en-us/pages/privacy/) Pepe the Frog crawled out of the primordial ooze of the Internet in 2008, but it wasn’t until 2015 that Matt Furie’s deadbeat frog character went mainstream in all the wrong ways. Of all the memes on this list, only Pepe has his own Anti-Defamation League factsheet. Pepe became the avatar of anonymous hate and in October 2015, Donald Trump even retweeted a Pepefied version of himself. Alt-right figurehead Richard Spencer was mid-way through explaining the symbolism of the Pepe pin on his lapel when a masked man cold-clocked him in the face. Disturbed by impact his creation had on the political discourse, Furie killed the “blissfully stoned frog-dude” in 2017. [Ben Roazen](https://www.highsnobiety.com/author/ben-roazen/ "Link to author page /author/ben-roazen/") [Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now](https://app.adjust.com/1druskwd) We Recommend - ![Highsnobiety x Google Pixel](data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgUGg0VDhsVHR0iFxkZHRoWFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAJEC8dIigvLzsvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABAAGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAAFBgcBAP/EAB4QAAEEAgMBAAAAAAAAAAAAAAEAAgQFAwYSISIR/8QAFQEBAQAAAAAAAAAAAAAAAAAAAwH/xAAWEQADAAAAAAAAAAAAAAAAAAAAARL/2gAMAwEAAhEDEQA/AH3Z9hw1z2tJQGXuGDJGHoIHvVnhlygGlK80cIjXNcgtDQys0l1jkR/oIWqd0lu6LEHZXKUiSz//2Q==) ![Highsnobiety x Google Pixel](https://www.highsnobiety.com/static-assets/dato/1776467594-260326_hs_google_pixel_neutral-room-group_0596_v8-2.jpg) Highsnobiety & Google Pixel Are Working With the Next Generation of Fashion Entrepreneurs - Style - sponsored [Henry Levinson](https://www.highsnobiety.com/author/henry-levinson/)/ 3 hours ago - ![OTZ LAB](data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXEA8LDh4MDQ0VDhENFg0YFxUZGBYTFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEAUQEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABAAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAQG/8QAHRAAAQQDAQEAAAAAAAAAAAAABQABAgMEESESBv/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8A0505bRNnZGz+jyLcbjJc0FlfT6ROGIk8HhpIiIA3k2c0orAkVOmfGUUn/9k=) ![OTZ LAB](https://www.highsnobiety.com/static-assets/dato/1773407441-thumbnail_3x2.jpg) Say Hola To OTZ LAB - Lifestyle - sponsored [Henry Levinson](https://www.highsnobiety.com/author/henry-levinson/)/ 29 days ago - ![SOUNDBOKS MIX & the Quest to Amplify Everyday Life](data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQGg0NFBkVHREWHR8cJhofFhomHysjGikoHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANEC8oFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABAAGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAECBAb/xAAgEAABBAEEAwAAAAAAAAAAAAACAAEEBSEDBhEUExUx/8QAFgEAAwAAAAAAAAAAAAAAAAAAAQME/8QAGhEAAQUBAAAAAAAAAAAAAAAAAAECAxQhEv/aAAwDAQACEQMRAD8ABxaRpIuTupQKXT9kwsTfVdgwZnVLh0R2ztubIsPIRPxykyv5BHqCvKUuqLDnCda2xrNTTZgPKSnsBVh//9k=) ![SOUNDBOKS MIX & the Quest to Amplify Everyday Life](https://www.highsnobiety.com/static-assets/dato/1773930810-1.jpg) Soundboks Mix and the Quest to Amplify Everyday Life - Lifestyle - sponsored [Alek Rose](https://www.highsnobiety.com/author/alek-rose/)/ 1 month ago - ![Limited Edition Mercedes-AMG F1 V17 eBike](data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChILDhgYFRUVFhUVDRUNGhUdGBYTFhUaHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABAAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAUGB//EAB8QAAEDBAMBAAAAAAAAAAAAAAEAAgMFERITBhQWBP/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AzrHJgBTzIWdYAlNS8ema4C6f83NoabpCiBTo9GV0KySUCRnwg3QpP//Z) ![Limited Edition Mercedes-AMG F1 V17 eBike](https://www.highsnobiety.com/static-assets/dato/1773669770-coov-velo.png) This Is the Formula 1 Grade Mercedes of E-Bikes. 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Readable Markdown	It’s hard to remember a time before memes. How did mankind convey our affections before we could DM a picture of Baby Yoda to our crush? What did we talk to our co-workers about before The Dress? In the early days of the Internet, users traded posts, information and stories on shared-interest forums. Nowadays, though, most users simply write pithy captions atop a familiar image, making it instantly relatable, instantly shareable and potentially viral. As social networks and sharing platforms like Facebook, Reddit, Twitter and Instagram emerged and solidified themselves, memes emerged as a universal language. You might not understand the captions, but everyone knows what Good Guy Greg stands for. Or at least, they used to. As the Internet continues to expand and consume everything it touches, the shelf-life of memes has gotten shorter and shorter every day, some — like “covfefe” — were beaten to death the day they were born. As a rule of thumb: as soon as a meme is co-opted by a brand, it’s dead in the water. Some brands — like Steakumms, for whatever reason — interrogate this phenomenon on their social media accounts, which then becomes a meme in its own rite. Memes also became a form of social and literal currency in the 2010s. With the emergence of aggregator accounts like @fuckjerry and @thefatjewish, a select few accounts and personalities earned millions of dollars off of sharing meme content, much of which was pinched from various timelines with no credit or recompense to the original author. These entrepreneurs made beaucoup bucks, establishing themselves as would-be moguls of the new media landscape. It wasn’t until later in the decade that mass movements like \#fuckfuckjerry caused unfollowing sprees of accounts that plagiarized meme content. Like everything else, memes became political. There are millions of memes made every day. Some of them might even be original. There could very well be a decade-winning meme created between the time that this piece was written and the time it is published. While this list is by no means exhaustive, it is definitive. There are millions of memes, but these are the only ones that mattered. These are the Memes That Defined the Decade, in no particular order. Do not @ us. ### Bed Intruder/Antoine Dodson Your Highsnobiety privacy settings have blocked this Instagram post. There were plenty of memes and viral image macros that came before Antoine Dodson’s local news interview about a rapist run amok in Lincoln Park, but none were quite as popular, or as influential. There were screenshots, quotables, and AutoTuned remixes. Don’t take my word for it, though; listen to YouTube commenter lil0mike0gkb: “This is historical. This marks the day when the Internet officially became funny.” ### Eyebrows on Fleek https://vine.co/v/MTFn7EPvtnd “We in this bitch. Finna get crunk. Eyebrows on fleek. Da fuq.” In just six seconds in 2014, Viner Peaches Monroee changed the way modern brands were allowed to talk on the Internet, and she was never paid a dime for work. ### The “This Is Fine” Dog Some memes are hard to explain. This isn’t one of those. It’s a simple crop of a three-panel comic showing a dog calmly sipping from a mug as the room around him is engulfed in flames. “This is Fine,” he says. We’ve all been this dog. As I try to distill ten years of the Internet into a digestible article, I am this dog right now. This is fine. ### Dicks Out for Harambe https://vine.co/v/5apgA7BFm6K/embed/simple The killing of Harambe the Gorilla in 2016 was an entire meme unto itself, but Twitter users @sexualjumanji and @brandonwardell created an absurd movement out of saying “Dicks Out for Harambe.” Wardell even wrangled a Vine cosign out of a bemused Danny Trejo. And just in case you thought that was the most 2016 sentence you’d ever read, check this one out: the perceived outrage over the unjust killing of a gorilla reached its cultural zenith when a fake-news story went viral shortly after Donald Trump was elected President, alleging that over 11,000 Americans had voted for Harambe. ### Spongebob Squarepants Your Highsnobiety privacy settings have blocked this Instagram post. While there are plenty of webcomix and cartoons that have birthed memes, including the aforementioned Pepe, no one piece of media has contributed more to the Meme Discourse than the One Who Lives in a Pineapple Under the Sea. To name but a few: Evil Patrick, Caveman Spongebob, Confused Mr. Krabs, Krusty Krab vs. Chum Bucket, “MY LEG,” eVeN tYpInG LiKe ThIs is usually paired with a Spongebob reference. Squidward’s grumpy, doom-and-gloom has made him a mascot for the workingman’s existential ennui -- as a generation went to work day after day, many began to feel for Mr. Tentacles. Maybe we were a little harsh on Spongebob’s eight-legged coworker growing up. ### Milkshake Duck Even if you aren’t familiar with the @pixelatedboat tweet, above, you are probably familiar with the phenomenon. Ken Bone, Doja Cat, Chewbacca Mom -- all Milkshake Ducks in one way or another. The term was named the 2017 Word of the Year by Australia’s Macquarie Dictionary, even though the term is two words. Go figure. ### Galaxy Brain Your Highsnobiety privacy settings have blocked this Instagram post. Small brain: explaining memes Big brain: showing memes Exploding brain: using the meme to explain it Galaxy brain: memes ### Clowns There was a brief period in 2016 when creepy clown stories kept popping up in the news, instilling a nationwide panic and a spike in reported cases of coulrophobia. As the decade went on, though, eventually people embraced their inner clown-like qualities. Photos of people applying clown makeup, tying their clown shoes, and going out on yet another Tinder Date, for example. Honk, honk. ### Keanu Reeves This isn’t about Keanu Reeves the Actor, per se, it’s more about Keanu Reeves as an Idea. There was Sad Keanu, slumped over and sullenly eating a sandwich, and Happy Keanu. Then there was Conspiracy Keanu and, as memes got weirder as the decade went on, a Mini Keanu. The Keanu Meme reached its peak earlier this year, when Reeves played an exaggerated version of himself in the 2019 Netflix rom-com Always Be My Maybe. ### Pepe the Frog Your Highsnobiety privacy settings have blocked this Instagram post. Pepe the Frog crawled out of the primordial ooze of the Internet in 2008, but it wasn’t until 2015 that Matt Furie’s deadbeat frog character went mainstream in all the wrong ways. Of all the memes on this list, only Pepe has his own Anti-Defamation League factsheet. Pepe became the avatar of anonymous hate and in October 2015, Donald Trump even retweeted a Pepefied version of himself. Alt-right figurehead Richard Spencer was mid-way through explaining the symbolism of the Pepe pin on his lapel when a masked man cold-clocked him in the face. Disturbed by impact his creation had on the political discourse, Furie killed the “blissfully stoned frog-dude” in 2017.
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