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| Meta Title | Nettspend, Fakemink, and EsDeeKid Enter the House of Gucci | GQ |
| Meta Description | On the runway and in the front row, the viral rappers made conspicuous appearances at Demna’s Gucci debut in Milan. |
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| Boilerpipe Text | About 20 seconds into the viral UK rapper Fakemink’s runway debut during the
Gucci
fall 2026 show, the newly minted fashion model came to a full stop on the catwalk. He paused for the next seven seconds or so while he removed his phone from a Gucci-branded fanny pack slung across his torso. He scrolled for a moment, and then unceremoniously resumed walking.
In the show, 21-year-old Fakemink—who, earlier this week, described himself
to British
Vogue
as the “poster boy” of a particularly fervent moment of “underground” internet rap—modeled a black T-shirt, a bomber jacket (which he’d initially worn draped over his head as he emerged onto the catwalk), and skeezy leather trousers that were low-slung enough to reveal a pair of Gucci-branded underwear.
The English rapper Fakemink on the Gucci fall 2026 runway.
Daniele Venturelli/Getty Images
Also pulling up his too-low (snakeskin) pants on the Gucci runway was
Nettspend
, the 18-year-old Virginia rapper who previously made
his modeling debut for Miu Miu
, who otherwise sported a lavender snakeskin tee accessorized with another fanny pack. Nett, too, behaved somewhat unusually on the runway, walking with his right arm tucked behind his back, his hand clutching his left elbow. But that sort of uncanniness—as well as the rest of the
awooga!
stunt casting for the show, which also featured Kate Moss, Emily Ratajkowski, and Elon Musk’s model daughter,
Vivian Wilson
—was classic Demna,
the former Balenciaga boss
who was appointed (
with some skepticism
) to the top job at Gucci last March.
Nettspend, an 18-year-old rapper from Virginia, also walked in the show.
Daniele Venturelli/Getty Images
The same sentiment extended to the celebs in the front row, where another viral English rapper, EsDeeKid—the masked Liverpudlian
Timothée Chalamet lookalike
himself—sat with an enormous croc-leather Gucci bag that
he joked
was “full of weed.” Demna, a perennial excavator of the zeitgeist, was tapping into a new wave; according to
a
New York Times
interview
that was published yesterday, the designer discovered the likes of Mink and EsDee from his Spotify algorithm.
“The thing is there are a lot of people on the runway and also in the audience today that I listen to their music, I consume their art,” Demna told my colleague,
Samuel Hine
, backstage. “I really like what they do and I feel like one of my responsibilities at Gucci is also trying to bring the cultural relevance to it and the cultural relevance always comes from underground culture, not from mainstream, even for a big brand. And I felt like it made sense for me to build my vision and starting to create this Gucci community including these people.”
Liverpudlian rapper EsDeeKid, center, sat in the front row.
Daniele Venturelli/Getty Images
The designer also said that he’d instructed the models to own their respective walks: “We told each of them to kind of be themselves how they are, but exaggerate it to really like, not try to hide their personality.”
The internet rappers’ presence in and at show aside, the uneasy-sleazy luxury of the clothes themselves—in tandem with that near-dissociated attitudes of the models who showcased them—suggested the designer is likely also aware of another unsettling trend that’s been leaking out of the internet as of late:
looksmaxxing
.
One redheaded model
was so buff and angular—dare I say,
frame-moggingly
buff and angular—that he walked with a lilt, his huge muscles no doubt further impeded by the skintight polo shirt and leather trousers. (“Looks like AI,” commented another model, Sebastian Hedberg,
on Instagram
.) One can only imagine that if he’d had a bit more lead time, the designer may well have cast a certain ASU frat leader to walk in the show.
Samuel Hine contributed reporting. |
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# The Internet Rap Boys Enter the House of Gucci
On the runway and in the front row, viral rappers Fakemink, Nettspend, and EsDeeKid made conspicuous appearances at Demna’s Gucci debut in Milan.

By [Eileen Cartter](https://www.gq.com/contributor/eileen-cartter)
February 27, 2026

Photos: Getty Images; Collage: GQ
Save this story
Save this story
About 20 seconds into the viral UK rapper Fakemink’s runway debut during the [Gucci](https://www.gq.com/story/gucci-pre-fall-2026-demna) fall 2026 show, the newly minted fashion model came to a full stop on the catwalk. He paused for the next seven seconds or so while he removed his phone from a Gucci-branded fanny pack slung across his torso. He scrolled for a moment, and then unceremoniously resumed walking.
In the show, 21-year-old Fakemink—who, earlier this week, described himself [to British *Vogue*](https://www.vogue.co.uk/article/fakemink-interview) as the “poster boy” of a particularly fervent moment of “underground” internet rap—modeled a black T-shirt, a bomber jacket (which he’d initially worn draped over his head as he emerged onto the catwalk), and skeezy leather trousers that were low-slung enough to reveal a pair of Gucci-branded underwear.

The English rapper Fakemink on the Gucci fall 2026 runway.
Daniele Venturelli/Getty Images
Also pulling up his too-low (snakeskin) pants on the Gucci runway was [Nettspend](https://www.gq.com/story/nettspend-profile), the 18-year-old Virginia rapper who previously made [his modeling debut for Miu Miu](https://www.gq.com/story/nettspend-miu-miu-runway-paris-fashion-week), who otherwise sported a lavender snakeskin tee accessorized with another fanny pack. Nett, too, behaved somewhat unusually on the runway, walking with his right arm tucked behind his back, his hand clutching his left elbow. But that sort of uncanniness—as well as the rest of the *awooga\!* stunt casting for the show, which also featured Kate Moss, Emily Ratajkowski, and Elon Musk’s model daughter, [Vivian Wilson](https://www.teenvogue.com/story/vivian-jenna-wilson-elon-musk-trans-youth)—was classic Demna, [the former Balenciaga boss](https://www.gq.com/story/inside-demna-and-balenciagas-daring-second-act) who was appointed ([with some skepticism](https://www.gq.com/story/gucci-pre-fall-2026-demna)) to the top job at Gucci last March.

Nettspend, an 18-year-old rapper from Virginia, also walked in the show.
Daniele Venturelli/Getty Images
The same sentiment extended to the celebs in the front row, where another viral English rapper, EsDeeKid—the masked Liverpudlian [Timothée Chalamet lookalike](https://www.gq.com/story/timothee-chalamet-lookalike-contest) himself—sat with an enormous croc-leather Gucci bag that [he joked](https://www.instagram.com/p/DVQzZZiCKYB/?hl=en) was “full of weed.” Demna, a perennial excavator of the zeitgeist, was tapping into a new wave; according to [a *New York Times* interview](https://www.nytimes.com/2026/02/26/style/demna-gucci.html) that was published yesterday, the designer discovered the likes of Mink and EsDee from his Spotify algorithm.
WATCH
[Exclusive: The Jay-Z Interview](https://www.gq.com/video/watch/jay-z-the-gq-video-cover-story)
“The thing is there are a lot of people on the runway and also in the audience today that I listen to their music, I consume their art,” Demna told my colleague, [Samuel Hine](https://www.gq.com/newsletter/show-notes), backstage. “I really like what they do and I feel like one of my responsibilities at Gucci is also trying to bring the cultural relevance to it and the cultural relevance always comes from underground culture, not from mainstream, even for a big brand. And I felt like it made sense for me to build my vision and starting to create this Gucci community including these people.”

Liverpudlian rapper EsDeeKid, center, sat in the front row.
Daniele Venturelli/Getty Images
The designer also said that he’d instructed the models to own their respective walks: “We told each of them to kind of be themselves how they are, but exaggerate it to really like, not try to hide their personality.”
[](https://www.gq.com/v2/offers/gqa01040?source=Site_0_JNY_GQM_DESKTOP_IN_CONTENT_0_MARTECH_US_APRIL_ISSUE_2026_ZZ)
The internet rappers’ presence in and at show aside, the uneasy-sleazy luxury of the clothes themselves—in tandem with that near-dissociated attitudes of the models who showcased them—suggested the designer is likely also aware of another unsettling trend that’s been leaking out of the internet as of late: [looksmaxxing](https://www.gq.com/story/inside-claviculars-thirsty-tour-of-new-york-city). [One redheaded model](https://www.instagram.com/p/DVQ1zDUjZ_J/) was so buff and angular—dare I say, *frame-moggingly* buff and angular—that he walked with a lilt, his huge muscles no doubt further impeded by the skintight polo shirt and leather trousers. (“Looks like AI,” commented another model, Sebastian Hedberg, [on Instagram](https://www.instagram.com/p/DVQ1zDUjZ_J/c/17991297164763814/).) One can only imagine that if he’d had a bit more lead time, the designer may well have cast a certain ASU frat leader to walk in the show.
*Samuel Hine contributed reporting.*
## More Great Style Stories From GQ
- How to Build the Perfect [Warm-Weather Wardrobe](https://www.gq.com/story/ultimate-wardrobe-spring-summer-edition)
- [These Are the Must-Have Jackets for Spring](https://www.gq.com/story/must-have-spring-jackets-2026), According to Menswear Pros
- [I Sold My Rolex to Buy a Chair](https://www.gq.com/story/i-sold-my-rolex-to-buy-a-nakashima-chair), and It Was the Right Choice
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[](https://www.gq.com/contributor/eileen-cartter)
[Eileen Cartter](https://www.gq.com/contributor/eileen-cartter) is the style editor at *GQ*, where she writes and edits stories about fashion and trends, fame and celebrity, and other cultural phenomena. Previously, she was the social & culture editor at *Garage* magazine. She is based in NYC. ... [Read More](https://www.gq.com/contributor/eileen-cartter)
Style Editor
Related Stories for GQ[Gucci](https://www.gq.com/about/gucci)[Milan Fashion Week](https://www.gq.com/about/milan-fashion-week)[Rappers](https://www.gq.com/about/rappers)
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- [Culture Nettspend Grows Up By Eileen CartterPhotography by Bowen Fernie](https://www.gq.com/story/nettspend-profile)
- [Culture Inside Clavicular’s Thirsty Tour of New York City By Kieran Press-Reynolds Photography by Taryn Segal](https://www.gq.com/story/inside-claviculars-thirsty-tour-of-new-york-city)
- [Style Demna’s Latest Gucci Collection Is Terrible News for His Haters By Samuel Hine](https://www.gq.com/story/gucci-pre-fall-2026-demna)
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| Readable Markdown | About 20 seconds into the viral UK rapper Fakemink’s runway debut during the [Gucci](https://www.gq.com/story/gucci-pre-fall-2026-demna) fall 2026 show, the newly minted fashion model came to a full stop on the catwalk. He paused for the next seven seconds or so while he removed his phone from a Gucci-branded fanny pack slung across his torso. He scrolled for a moment, and then unceremoniously resumed walking.
In the show, 21-year-old Fakemink—who, earlier this week, described himself [to British *Vogue*](https://www.vogue.co.uk/article/fakemink-interview) as the “poster boy” of a particularly fervent moment of “underground” internet rap—modeled a black T-shirt, a bomber jacket (which he’d initially worn draped over his head as he emerged onto the catwalk), and skeezy leather trousers that were low-slung enough to reveal a pair of Gucci-branded underwear.

The English rapper Fakemink on the Gucci fall 2026 runway.Daniele Venturelli/Getty Images
Also pulling up his too-low (snakeskin) pants on the Gucci runway was [Nettspend](https://www.gq.com/story/nettspend-profile), the 18-year-old Virginia rapper who previously made [his modeling debut for Miu Miu](https://www.gq.com/story/nettspend-miu-miu-runway-paris-fashion-week), who otherwise sported a lavender snakeskin tee accessorized with another fanny pack. Nett, too, behaved somewhat unusually on the runway, walking with his right arm tucked behind his back, his hand clutching his left elbow. But that sort of uncanniness—as well as the rest of the *awooga\!* stunt casting for the show, which also featured Kate Moss, Emily Ratajkowski, and Elon Musk’s model daughter, [Vivian Wilson](https://www.teenvogue.com/story/vivian-jenna-wilson-elon-musk-trans-youth)—was classic Demna, [the former Balenciaga boss](https://www.gq.com/story/inside-demna-and-balenciagas-daring-second-act) who was appointed ([with some skepticism](https://www.gq.com/story/gucci-pre-fall-2026-demna)) to the top job at Gucci last March.

Nettspend, an 18-year-old rapper from Virginia, also walked in the show.Daniele Venturelli/Getty Images
The same sentiment extended to the celebs in the front row, where another viral English rapper, EsDeeKid—the masked Liverpudlian [Timothée Chalamet lookalike](https://www.gq.com/story/timothee-chalamet-lookalike-contest) himself—sat with an enormous croc-leather Gucci bag that [he joked](https://www.instagram.com/p/DVQzZZiCKYB/?hl=en) was “full of weed.” Demna, a perennial excavator of the zeitgeist, was tapping into a new wave; according to [a *New York Times* interview](https://www.nytimes.com/2026/02/26/style/demna-gucci.html) that was published yesterday, the designer discovered the likes of Mink and EsDee from his Spotify algorithm.
“The thing is there are a lot of people on the runway and also in the audience today that I listen to their music, I consume their art,” Demna told my colleague, [Samuel Hine](https://www.gq.com/newsletter/show-notes), backstage. “I really like what they do and I feel like one of my responsibilities at Gucci is also trying to bring the cultural relevance to it and the cultural relevance always comes from underground culture, not from mainstream, even for a big brand. And I felt like it made sense for me to build my vision and starting to create this Gucci community including these people.”

Liverpudlian rapper EsDeeKid, center, sat in the front row.Daniele Venturelli/Getty Images
The designer also said that he’d instructed the models to own their respective walks: “We told each of them to kind of be themselves how they are, but exaggerate it to really like, not try to hide their personality.”
[](https://www.gq.com/v2/offers/gqa01040?source=Site_0_JNY_GQM_DESKTOP_IN_CONTENT_0_MARTECH_US_APRIL_ISSUE_2026_ZZ)
The internet rappers’ presence in and at show aside, the uneasy-sleazy luxury of the clothes themselves—in tandem with that near-dissociated attitudes of the models who showcased them—suggested the designer is likely also aware of another unsettling trend that’s been leaking out of the internet as of late: [looksmaxxing](https://www.gq.com/story/inside-claviculars-thirsty-tour-of-new-york-city). [One redheaded model](https://www.instagram.com/p/DVQ1zDUjZ_J/) was so buff and angular—dare I say, *frame-moggingly* buff and angular—that he walked with a lilt, his huge muscles no doubt further impeded by the skintight polo shirt and leather trousers. (“Looks like AI,” commented another model, Sebastian Hedberg, [on Instagram](https://www.instagram.com/p/DVQ1zDUjZ_J/c/17991297164763814/).) One can only imagine that if he’d had a bit more lead time, the designer may well have cast a certain ASU frat leader to walk in the show.
*Samuel Hine contributed reporting.* |
| Shard | 191 (laksa) |
| Root Hash | 3040982028927379791 |
| Unparsed URL | com,gq!www,/story/gucci-demna-fall-2026-nettspend-fakemink-esdeekid s443 |