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URLhttps://www.goodhousekeeping.com/uk/beauty/hair/a70413413/loreal-big-hair-day-spray/
Last Crawled2026-04-16 18:15:42 (3 days ago)
First Indexed2026-02-20 16:12:03 (1 month ago)
HTTP Status Code200
Meta Title'Instantly lifts thinning hair!' This new ÂŁ13 volume spray is a must for flat, ageing hair
Meta DescriptionWe put L’Oreal’s new viral product to the test to see if it really makes hair fuller in seconds
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Hair trends are famously fickle, but the appetite for fuller, bouncier hair never goes out of fashion, particularly for those of us who’ve always had to work a little harder for lift. Which, hello! , is me. Over the years, I’ve tried just about every product promising to give my fine, underwhelming hair a miraculous lift. A few delivered; many did not. Now, at 47, the challenge has stepped up – my hair isn’t just fine anymore, it’s thinner too , and far more reluctant to bring any natural sass to the party. Yes, diet and supplements all play a role in hair density, but I'm impatient, particularly on bad hair days when I rush out the door with strands more fragile than full. I want something that works instantly, not in three months. charley williams Charley says her hair is naturally fine and flat L'Oreal Paris Elvive Big Hair Day Refreshing Volume Spray has been doing the rounds on TikTok for exactly that purpose. Much of the buzz comes from 20-something creators, including one who used it to revive her post-ski-helmet hair into something impressively bountiful. While I won’t be hitting the slopes anytime soon, my hair would very much like to borrow that volume. Now 25% Off Credit: amazon For one thing, this product even really aimed at the kids. 57-year-old Gillian Anderson is fronting the campaign so L’OrĂ©al very much has the older consumer in mind here – and no wonder when ‘loss of volume’ is the most common hair concern for boomer generation women. What also piqued my interest were two words on the can, more familiar from my skincare shelf than my haircare one: collagen peptide. In skin, these ingredients are prized for their strengthening and supportive qualities, and the same logic applies here. In simple terms, collagen peptides can help reinforce hair’s fibre, improving its strength and texture. Stronger hair is less likely to bend, meaning it can stand up confidently from the root and through to the ends, resulting in longer-lasting volume. What's Big Hair Day like to use? I'm someone who relies on curling to create the illusion of fullness through my lengths, but my hair is still flatter at the roots so this targeted lifter felt ideal for me. The packaging isn't glamorous, the nozzle is more deodorant than dressing-table fabulous. But it delivers a strong, targeted spray that fans out evenly. I found that keeping the spray slightly away from the roots delivered better lift, without leaving behind any residue. There's the familiar Elvive scent, which isn’t unpleasant and reminds me of how the bathroom smelled at my parents’ house. My sad little hair, which I had before using Big Hair Day, did get joyfully abundant in moments. It gave me an instant lift I didn’t think was possible. Charley Williams-Howitt ’Joyfully abundant’ root lift for Charley It didn’t last as long as I hoped, although this could be due to the endless drizzle hanging around in the air. I’ll be trying it again, with much hope, when the weather perks up. Overall, this effective new volumiser feels like one of those rare products that actually understands the brief – quick, practical volume that doesn't require blow-dry gymnastics to revive flat, fine, mid-life hair.
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[![Search](https://www.goodhousekeeping.com/_assets/design-tokens/fre/static/icons/search.f1c199c.svg)Search](https://www.goodhousekeeping.com/uk/search/) ![Close](https://www.goodhousekeeping.com/_assets/design-tokens/fre/static/icons/close.38e3324.svg?primary=%2523000000) *** - [Become a Member](https://membership.goodhousekeeping.co.uk/landing-loggedout) - [Product Reviews](https://www.goodhousekeeping.com/uk/product-reviews/) - [Food](https://www.goodhousekeeping.com/uk/food/) - [Household Advice](https://www.goodhousekeeping.com/uk/house-and-home/) - [Beauty Advice](https://www.goodhousekeeping.com/uk/beauty/) - [Style Advice](https://www.goodhousekeeping.com/uk/fashion/) - [Health Advice](https://www.goodhousekeeping.com/uk/health/) - [Features](https://www.goodhousekeeping.com/uk/features/) - [Good Books](https://www.goodhousekeeping.com/uk/lifestyle/editors-choice-book-reviews/) - [Lifestyle](https://www.goodhousekeeping.com/uk/lifestyle/) - [Travel](https://www.goodhousekeeping.com/uk/lifestyle/travel/) - [All Videos](https://www.goodhousekeeping.com/uk/videos) - [Newsletters](https://link.goodhousekeeping.co.uk/join/signup-good-housekeeping) - [Subscribe](https://www.hearstmagazines.co.uk/good-housekeeping-magazine-subscription-website?utm_source=goodhousekeeping.com/uk&utm_medium=referral&utm_content=hamburger-nav) - [Follow](https://www.goodhousekeeping.com/uk/follow) - [About Us](https://www.goodhousekeeping.com/uk/about-us/a61053509/about-us-contact-information/) - [Beauty Box](https://www.hearstmagazines.co.uk/good-housekeeping-beauty-box-13) - [Podcasts](https://www.youtube.com/playlist?list=PLIWtX5d-Hpbp6WtQAW8U7idtpJx8xlUm_) - [Other Editions](https://www.goodhousekeeping.com/) [Privacy Notice](http://www.hearst.co.uk/privacy-notice)[Terms Of Use](http://www.hearst.co.uk/terms-and-conditions) [Skip to Content](https://www.goodhousekeeping.com/uk/beauty/hair/a70413413/loreal-big-hair-day-spray/#main-content) [![Logo](https://www.goodhousekeeping.com/_assets/design-tokens/goodhousekeeping_en-gb/static/images/logos/logo.5f36255.svg?primary=navLogoColor)](https://www.goodhousekeeping.com/uk/) - [Product Reviews](https://www.goodhousekeeping.com/uk/product-reviews/) - [Food](https://www.goodhousekeeping.com/uk/food/) - [Books](https://www.goodhousekeeping.com/uk/lifestyle/editors-choice-book-reviews/) - [Easter](https://www.goodhousekeeping.com/uk/easter/) [Subscribe](https://www.hearstmagazines.co.uk/good-housekeeping-magazine-subscription-website?utm_source=goodhousekeeping.com/uk&utm_medium=referral&utm_content=top-nav-bar) [Newsletter](https://link.goodhousekeeping.co.uk/join/signup-good-housekeeping) [Best pizza ovens](https://www.goodhousekeeping.com/uk/product-reviews/house-garden/g71014446/best-pizza-ovens/) [Spicy, creamy & coconutty salmon recipe](https://www.goodhousekeeping.com/uk/food/recipes/a70984704/spiced-roast-salmon-recipe/) [best hairloss shampoos](https://www.goodhousekeeping.com/uk/product-reviews/beauty-reviews/g35351051/best-hair-loss-shampoo/) [Why your hair is falling out](https://www.goodhousekeeping.com/uk/beauty/hair/a71012660/types-of-hair-loss-in-women/) [Boden linen pieces](https://www.goodhousekeeping.com/uk/fashion/style-advice/g71000867/boden-linen-collection/) We earn a commission for products purchased through some links in this article. 1. [Beauty](https://www.goodhousekeeping.com/uk/beauty/) 2. [Hair](https://www.goodhousekeeping.com/uk/beauty/hair/) 3. ['Instantly lifts thinning hair!' This new ÂŁ13 volume spray is a must for flat, ageing hair](https://www.goodhousekeeping.com/uk/beauty/hair/a70413413/loreal-big-hair-day-spray/) # 'Instantly lifts thinning hair!' This new ÂŁ13 volume spray is a must for flat, ageing hair We put L’Oreal’s new viral product to the test to see if it really makes hair fuller in seconds By [Charley Williams-Howitt](https://www.goodhousekeeping.com/uk/author/432965/charley-williams-howitt/ "Charley Williams-Howitt") Published: 20 February 2026 ![loreal big hair day spray](https://hips.hearstapps.com/hmg-prod/images/loreal-big-hair-day-spray-69981c71a9e70.png?crop=0.472xw:0.941xh;0.527xw,0.0138xh&resize=640:*) Charley Williams-Howitt [Hair](https://www.goodhousekeeping.com/uk/beauty/hair/) trends are famously fickle, but the appetite for fuller, [bouncier hair](https://www.goodhousekeeping.com/uk/beauty/hair/a70245172/sam-mcknight-big-set-blowdry-hood/) never goes out of fashion, particularly for those of us who’ve always had to work a little harder for lift. Which, *hello\!*, is me. Over the years, I’ve tried just about every product promising to give my fine, underwhelming hair a miraculous lift. A few delivered; many did not. Now, at 47, the challenge has stepped up – my hair isn’t just fine anymore, [it’s thinner too](https://www.goodhousekeeping.com/uk/beauty/hair/g70392995/best-short-hairstyles-for-thinning-hair-over-50/), and far more reluctant to bring any natural sass to the party. Yes, diet and supplements all play a role in hair density, but I'm impatient, particularly on bad hair days when I rush out the door with strands more fragile than full. I want something that works instantly, not in three months. ![loreal big hair day spray](https://hips.hearstapps.com/hmg-prod/images/charley-williams-howitt-69981a4cb72b3.jpeg?crop=1.00xw:0.752xh;0,0.00259xh&resize=980:*) charley williams Charley says her hair is naturally fine and flat [L'Oreal Paris Elvive Big Hair Day Refreshing Volume Spray](https://www.amazon.co.uk/Paris-Collagen-Lifting-Instant-Refresh/dp/B0FQPJDDV8?tag=goodhousekeeping.co.uk-21) has been doing the rounds on TikTok for exactly that purpose. Much of the buzz comes from 20-something creators, including one who used it to revive her post-ski-helmet hair into something impressively bountiful. While I won’t be hitting the slopes anytime soon, my hair would very much like to borrow that volume. ## L'Oreal Paris Elvive Big Hair Day Refreshing Volume Spray [![Elvive Big Hair Day Refreshing Volume Spray](https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1771601312-61Q7n9j0HL.jpg?crop=0.593xw:0.742xh;0.218xw,0.149xh&resize=980:*)](https://www.amazon.co.uk/dp/B0FQPJDDV8?tag=goodhousekeeping.co.uk-21) Now 25% Off [ÂŁ10 at Amazon](https://www.amazon.co.uk/dp/B0FQPJDDV8?tag=goodhousekeeping.co.uk-21) Credit: amazon For one thing, this product even really aimed at the kids. 57-year-old [Gillian Anderson](https://www.goodhousekeeping.com/uk/beauty/makeup/a64184870/gillian-anderson-loreal-panomara-mascara/) is fronting the campaign so L’OrĂ©al very much has the older consumer in mind here – and no wonder when ‘loss of volume’ is the most common hair concern for boomer generation women. What also piqued my interest were two words on the can, more familiar from my [skincare](https://www.goodhousekeeping.com/uk/beauty/skincare/) shelf than my haircare one: [collagen](https://www.goodhousekeeping.com/uk/beauty/skincare/a69819100/boost-collagen-over-50/) peptide. In skin, these ingredients are prized for their strengthening and supportive qualities, and the same logic applies here. In simple terms, collagen peptides can help reinforce hair’s fibre, improving its strength and texture. Stronger hair is less likely to bend, meaning it can stand up confidently from the root and through to the ends, resulting in longer-lasting volume. ## **What's Big Hair Day like to use?** I'm someone who relies on [curling](https://www.goodhousekeeping.com/uk/beauty/hair/a64834844/heatless-curl-methods/) to create the illusion of fullness through my lengths, but my hair is still flatter at the roots so this targeted lifter felt ideal for me. The packaging isn't glamorous, the nozzle is more [deodorant](https://www.goodhousekeeping.com/uk/product-reviews/beauty-reviews/g35468232/best-natural-deodorants/) than dressing-table fabulous. But it delivers a strong, targeted spray that fans out evenly. I found that keeping the spray slightly away from the roots delivered better lift, without leaving behind any residue. There's the familiar Elvive scent, which isn’t unpleasant and reminds me of how the bathroom smelled at my parents’ house. My sad little hair, which I had before using Big Hair Day, did get joyfully abundant in moments. It gave me an instant lift I didn’t think was possible. ![loreal big hair day spray](https://hips.hearstapps.com/hmg-prod/images/loreal-big-hair-day-spray-69981bce5fdd5.png?resize=980:*) Charley Williams-Howitt ’Joyfully abundant’ root lift for Charley It didn’t last as long as I hoped, although this could be due to the endless drizzle hanging around in the air. I’ll be trying it again, with much hope, when the weather perks up. Overall, this effective new volumiser feels like one of those rare products that actually understands the brief – quick, practical volume that doesn't require [blow-dry](https://www.goodhousekeeping.com/uk/beauty/hair/a34822138/how-to-blow-dry-your-hair/) gymnastics to revive flat, fine, mid-life hair. ## Related Story - [![](https://hips.hearstapps.com/hmg-prod/images/helen-mirren-microblading-silver-hair-6985df231b98d.jpg?crop=1.00xw:0.752xh;0,0.0889xh&resize=300:*)The best short hairstyles for thinning hair](https://www.goodhousekeeping.com/uk/beauty/hair/g70392995/best-short-hairstyles-for-thinning-hair-over-50/) Watch Next Advertisement - Continue Reading Below ## [Hair](https://www.goodhousekeeping.com/uk/beauty/hair/) [![prue leith graphite silver hair](https://hips.hearstapps.com/hmg-prod/images/efa93eac-90d2-4bae-8d48-ba05a09319ba.jpg?crop=0.393xw:0.262xh;0.296xw,0.0267xh&resize=360:*)Prue Leith's ‘graphite silver’ is the best way to go grey](https://www.goodhousekeeping.com/uk/beauty/hair/a71027025/prue-leith-graphite-silver-hair/) [![nicole kidman reinvention hair](https://hips.hearstapps.com/hmg-prod/images/6392613e-1d0e-41d1-83de-c1d2174d3208.png?crop=0.502xw:1.00xh;0,0&resize=360:*)Nicole Kidman has ‘no regrets reinvention’ hair](https://www.goodhousekeeping.com/uk/beauty/hair/a71022868/nicole-kidman-reinvention-hair/) [![types of hair loss in women](https://hips.hearstapps.com/hmg-prod/images/59fbe6f6-e0d5-4eac-9a85-266e51cde38a.jpg?crop=0.484xw:0.726xh;0.423xw,0&resize=360:*)Why your hair is falling out (and how to treat it)](https://www.goodhousekeeping.com/uk/beauty/hair/a71012660/types-of-hair-loss-in-women/) [![kicktail bob hair trend](https://hips.hearstapps.com/hmg-prod/images/846eef7c-67b9-445e-95ae-5589cc1800e5.png?crop=0.322xw:0.644xh;0.338xw,0.00641xh&resize=360:*)The 'kicktail bob’ is a favourite of 50-plus women](https://www.goodhousekeeping.com/uk/beauty/hair/a71015167/kicktail-bob-hair-trend/) Advertisement - Continue Reading Below [![katie holmes new hair makeover](https://hips.hearstapps.com/hmg-prod/images/f1266aab-bd13-41fe-ab27-ff4b5c8e14aa.jpg?crop=0.508xw:0.339xh;0.252xw,0.0395xh&resize=360:*)Katie Holmes looks so different with her new hair](https://www.goodhousekeeping.com/uk/beauty/hair/a71014787/katie-holmes-new-hair-makeover/) [![best changes mature hair](https://hips.hearstapps.com/hmg-prod/images/6cec26ab-877a-4fac-a310-fb9518c579ed.jpg?crop=0.535xw:0.803xh;0.256xw,0.0337xh&resize=360:*)The best anti-ageing changes to make to mature hair](https://www.goodhousekeeping.com/uk/beauty/hair/a71010433/best-changes-mature-hair/) [![cindy crawford box dye](https://hips.hearstapps.com/hmg-prod/images/gettyimages-2244565917-69a6fd5aaed18.jpg?crop=0.670xw:1.00xh;0.289xw,0&resize=360:*)Cindy Crawford gets luxe new look with ÂŁ7 box dye](https://www.goodhousekeeping.com/uk/beauty/hair/a71002000/cindy-crawford-box-dye/) [![weight loss jab hair loss](https://hips.hearstapps.com/hmg-prod/images/ce7f4b2d-9a7a-420e-8ffe-41b444a0b703.jpg?crop=0.585xw:0.931xh;0.238xw,0.0686xh&resize=360:*)Slimming jabs and hair loss - how to stop shedding](https://www.goodhousekeeping.com/uk/beauty/hair/a70952781/weight-loss-jab-hair-loss/) [![pamela anderson soft focus bob](https://hips.hearstapps.com/hmg-prod/images/14ed4655-97a3-46a4-99b4-03afa99e13d8.png?crop=0.502xw:1.00xh;0.206xw,0&resize=360:*)Pamela Anderson has a stunning new soft focus bob](https://www.goodhousekeeping.com/uk/beauty/hair/a70962658/pamela-anderson-soft-focus-bob/) [![long hairstyles flattering on mature women](https://hips.hearstapps.com/hmg-prod/images/84bd86aa-283f-49d4-8835-21d301a93cc3.png?crop=0.5xw:1xh;center,top&resize=360:*)Long hairstyles that flatter mature women](https://www.goodhousekeeping.com/uk/beauty/hair/g70868235/long-hairstyles-flattering-on-mature-women/) [![face contouring bob](https://hips.hearstapps.com/hmg-prod/images/e591ef36-57b8-4a62-b9d9-557af4350b67.png?crop=0.300xw:0.599xh;0.0208xw,0.0128xh&resize=360:*)The 'face contouring bob' for women over 50](https://www.goodhousekeeping.com/uk/beauty/hair/a70830165/face-contouring-bob/) [![facelift braid](https://hips.hearstapps.com/hmg-prod/images/e4aa5f12-4255-4653-ac50-4c5c2bcf4510.png?crop=0.502xw:1.00xh;0.498xw,0&resize=360:*)Testing the facelift hair braid hack at 50](https://www.goodhousekeeping.com/uk/beauty/hair/a70906004/facelift-hair-braid/) Advertisement - 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[Hair](https://www.goodhousekeeping.com/uk/beauty/hair/) trends are famously fickle, but the appetite for fuller, [bouncier hair](https://www.goodhousekeeping.com/uk/beauty/hair/a70245172/sam-mcknight-big-set-blowdry-hood/) never goes out of fashion, particularly for those of us who’ve always had to work a little harder for lift. Which, *hello\!*, is me. Over the years, I’ve tried just about every product promising to give my fine, underwhelming hair a miraculous lift. A few delivered; many did not. Now, at 47, the challenge has stepped up – my hair isn’t just fine anymore, [it’s thinner too](https://www.goodhousekeeping.com/uk/beauty/hair/g70392995/best-short-hairstyles-for-thinning-hair-over-50/), and far more reluctant to bring any natural sass to the party. Yes, diet and supplements all play a role in hair density, but I'm impatient, particularly on bad hair days when I rush out the door with strands more fragile than full. I want something that works instantly, not in three months. ![loreal big hair day spray](https://hips.hearstapps.com/hmg-prod/images/charley-williams-howitt-69981a4cb72b3.jpeg?crop=1.00xw:0.752xh;0,0.00259xh&resize=980:*) charley williams Charley says her hair is naturally fine and flat [L'Oreal Paris Elvive Big Hair Day Refreshing Volume Spray](https://www.amazon.co.uk/Paris-Collagen-Lifting-Instant-Refresh/dp/B0FQPJDDV8?tag=goodhousekeeping.co.uk-21) has been doing the rounds on TikTok for exactly that purpose. Much of the buzz comes from 20-something creators, including one who used it to revive her post-ski-helmet hair into something impressively bountiful. While I won’t be hitting the slopes anytime soon, my hair would very much like to borrow that volume. [![Elvive Big Hair Day Refreshing Volume Spray](https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1771601312-61Q7n9j0HL.jpg?crop=0.593xw:0.742xh;0.218xw,0.149xh&resize=980:*)](https://www.amazon.co.uk/dp/B0FQPJDDV8?tag=goodhousekeeping.co.uk-21) Now 25% Off Credit: amazon For one thing, this product even really aimed at the kids. 57-year-old [Gillian Anderson](https://www.goodhousekeeping.com/uk/beauty/makeup/a64184870/gillian-anderson-loreal-panomara-mascara/) is fronting the campaign so L’OrĂ©al very much has the older consumer in mind here – and no wonder when ‘loss of volume’ is the most common hair concern for boomer generation women. What also piqued my interest were two words on the can, more familiar from my [skincare](https://www.goodhousekeeping.com/uk/beauty/skincare/) shelf than my haircare one: [collagen](https://www.goodhousekeeping.com/uk/beauty/skincare/a69819100/boost-collagen-over-50/) peptide. In skin, these ingredients are prized for their strengthening and supportive qualities, and the same logic applies here. In simple terms, collagen peptides can help reinforce hair’s fibre, improving its strength and texture. Stronger hair is less likely to bend, meaning it can stand up confidently from the root and through to the ends, resulting in longer-lasting volume. ## **What's Big Hair Day like to use?** I'm someone who relies on [curling](https://www.goodhousekeeping.com/uk/beauty/hair/a64834844/heatless-curl-methods/) to create the illusion of fullness through my lengths, but my hair is still flatter at the roots so this targeted lifter felt ideal for me. The packaging isn't glamorous, the nozzle is more [deodorant](https://www.goodhousekeeping.com/uk/product-reviews/beauty-reviews/g35468232/best-natural-deodorants/) than dressing-table fabulous. But it delivers a strong, targeted spray that fans out evenly. I found that keeping the spray slightly away from the roots delivered better lift, without leaving behind any residue. There's the familiar Elvive scent, which isn’t unpleasant and reminds me of how the bathroom smelled at my parents’ house. My sad little hair, which I had before using Big Hair Day, did get joyfully abundant in moments. It gave me an instant lift I didn’t think was possible. ![loreal big hair day spray](https://hips.hearstapps.com/hmg-prod/images/loreal-big-hair-day-spray-69981bce5fdd5.png?resize=980:*) Charley Williams-Howitt ’Joyfully abundant’ root lift for Charley It didn’t last as long as I hoped, although this could be due to the endless drizzle hanging around in the air. I’ll be trying it again, with much hope, when the weather perks up. Overall, this effective new volumiser feels like one of those rare products that actually understands the brief – quick, practical volume that doesn't require [blow-dry](https://www.goodhousekeeping.com/uk/beauty/hair/a34822138/how-to-blow-dry-your-hair/) gymnastics to revive flat, fine, mid-life hair.
Shard141 (laksa)
Root Hash5173733855563722741
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