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| Property | Value |
|---|---|
| URL | https://www.forbes.com/companies/baidu/ |
| Last Crawled | 2026-04-03 14:10:41 (4 days ago) |
| First Indexed | 2017-02-24 03:53:51 (9 years ago) |
| HTTP Status Code | 200 |
| Meta Title | Baidu |
| Meta Description | Baidu, Inc. engages in the provision of internet search and online marketing solutions. |
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| Boilerpipe Text | Forbes does not accept payment for placement on lists.
Baidu, Inc. engages in the provision of internet search and online marketing solutions. The firm's products and services include Baidu App, Baidu Search, Baidu Feed, Haokan, Quanmin, Baidu Post Bar, Baidu Knows, Baidu Encyclopedia, Baidu Input Method Editor or Baidu IME and Overseas Products. It operates through the following segments: Baidu Core and iQIYI. The Baidu Core segment offers keyword-based marketing services. The iQiyi segment provides online advertising services. The company was founded by Yanhong Li and Xu Yong on January 18, 2000 and is headquartered in Beijing, China.
Baidu Stats
As of October 2025
Industry
IT Software & Services
Founded
2000
Headquarters
Beijing
Country/Territory
China
Chief Executive Officer
Yan Li
Employees
41,300
Forbes Lists
#660
#403
#51
#50
#234
#45
Baidu Financial Summary
Select list year
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
Revenue
$18.5B
Assets
$58.6B
Profits
$3.2B
Sources
FactSet, Bloomberg, S&P Cap IQ; Forbes. |
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# Baidu
Beijing, China
Forbes does not accept payment for placement on lists.
From the Editor
## Last Updated Oct 8, 2025, 10:00am EDT
Baidu, Inc. engages in the provision of internet search and online marketing solutions. The firm's products and services include Baidu App, Baidu Search, Baidu Feed, Haokan, Quanmin, Baidu Post Bar, Baidu Knows, Baidu Encyclopedia, Baidu Input Method Editor or Baidu IME and Overseas Products. It operates through the following segments: Baidu Core and iQIYI. The Baidu Core segment offers keyword-based marketing services. The iQiyi segment provides online advertising services. The company was founded by Yanhong Li and Xu Yong on January 18, 2000 and is headquartered in Beijing, China.
Baidu Stats
As of October 2025
Industry
IT Software & Services
Founded
2000
Headquarters
Beijing
Country/Territory
China
Chief Executive Officer
Yan Li
Employees
41,300
## Forbes Lists
\#660
### [World's Best Employers (2025)](https://www.forbes.com/world-best-employers/)
[IT Software & Services](https://www.forbes.com/world-best-employers/)
\#403
### [Global 2000 (2025)](https://www.forbes.com/global2000/)
\#711 - SALES
\#348 - PROFITS
\#667 - ASSETS
\#598 - MARKET VALUE
\#51
### [Global 2000: China (2025)](https://www.forbes.com/global2000-china/)
[IT Software & Services](https://www.forbes.com/global2000-china/)
\#50
### [Top 100 Digital Companies (2019)](https://www.forbes.com/top-digital-companies/)
[Computer Services](https://www.forbes.com/top-digital-companies/)
\#234
### [Growth Champions (2018)](https://www.forbes.com/growth-champions/)
[Computer Services](https://www.forbes.com/growth-champions/)
\#45
### [Worldâs Most Innovative Companies (2018)](https://www.forbes.com/innovative-companies/)
[Software & Services](https://www.forbes.com/innovative-companies/)
### [Asia's Fab 50 Companies (2017)](https://www.forbes.com/fab50/)
[IT Software & Services](https://www.forbes.com/fab50/)
More Lists
### Baidu Financial Summary
Select list year
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
Revenue
\$18.5B
Assets
\$58.6B
Profits
\$3.2B
Sources
FactSet, Bloomberg, S\&P Cap IQ; Forbes.
Revenue
\$18.8B
Assets
\$57.4B
Profits
\$2.7B
Sources
FactSet, Bloomberg, S\&P Cap IQ; Forbes.
Revenue
\$18.4B
Assets
\$56.2B
Profits
\$1.1B
Sources
FactSet, Bloomberg, S\&P Cap IQ; Forbes.
Revenue
\$19.3B
Assets
\$59.6B
Profits
\$1.6B
Sources
FactSet, Bloomberg, S\&P Cap IQ; Forbes.
Revenue
\$15.5B
Assets
\$50.9B
Profits
\$3.3B
Sources
FactSet, Bloomberg, S\&P Cap IQ; Forbes.
Revenue
\$15.5B
Assets
\$43.3B
Profits
\$297.2M
Sources
FactSet, Bloomberg, S\&P Cap IQ; Forbes.
Revenue
\$15.4B
Assets
\$43.3B
Profits
\$4.2B
Revenue
\$13.4B
Assets
\$42.8B
Profits
\$3.5B
Revenue
\$10.6B
Assets
\$26.2B
Profits
\$1.7B
Revenue
\$10.6B
Revenue
\$7.9B
Revenue
\$5.2B
Revenue
\$3.5B
Revenue
\$2.2B
Revenue
\$1.2B
Assets
\$1.7B
Profits
\$520.9M
Sources
FactSet, Bloomberg, S\&P Cap IQ; Forbes.
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| Readable Markdown | Forbes does not accept payment for placement on lists.
Baidu, Inc. engages in the provision of internet search and online marketing solutions. The firm's products and services include Baidu App, Baidu Search, Baidu Feed, Haokan, Quanmin, Baidu Post Bar, Baidu Knows, Baidu Encyclopedia, Baidu Input Method Editor or Baidu IME and Overseas Products. It operates through the following segments: Baidu Core and iQIYI. The Baidu Core segment offers keyword-based marketing services. The iQiyi segment provides online advertising services. The company was founded by Yanhong Li and Xu Yong on January 18, 2000 and is headquartered in Beijing, China.
Baidu Stats
As of October 2025
Industry
IT Software & Services
Founded
2000
Headquarters
Beijing
Country/Territory
China
Chief Executive Officer
Yan Li
Employees
41,300
## Forbes Lists
\#660
\#403
\#51
\#50
\#234
\#45
### Baidu Financial Summary
Select list year
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
Revenue
\$18.5B
Assets
\$58.6B
Profits
\$3.2B
Sources
FactSet, Bloomberg, S\&P Cap IQ; Forbes. |
| Shard | 156 (laksa) |
| Root Hash | 7074450602188365556 |
| Unparsed URL | com,forbes!www,/companies/baidu/ s443 |