🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 88 (from laksa089)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa088.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.fool.com/investing/2026/03/07/apple-just-sent-investors-a-message-is-the-stock-a/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.fool.com/investing/2026/03/07/apple-just-sent-investors-a-message-is-the-stock-a/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.fool.com\/investing\/2026\/03\/07\/apple-just-sent-investors-a-message-is-the-stock-a\/","crawl_time":1774786048,"first_indexed_time":1772892563,"http_code":200,"src_unparsed":"com,fool!www,\/investing\/2026\/03\/07\/apple-just-sent-investors-a-message-is-the-stock-a\/ s443","src_root_hash":"16263700115757751488","history_drop_reason":null,"meta_title":"Apple Just Sent Investors a Message: Is The Stock a Buy? | The Motley Fool","meta_descriptions":["Even at a nearly $4 trillion valuation, the iPhone maker has attractive growth opportunities."],"attrs_boilerpipe_text":"Apple\n(\nAAPL\n1.45%\n)\nhas produced outstanding returns over the past 20 years. And through much of this period, the company relied on its popular devices, most notably the iPhone, to drive sales growth. However, the tech leader's strategy moving forward will likely be a bit different: Apple will rely increasingly more on its services segment. This isn't new information. Apple's push into services has been ongoing for years. And the company's most recent product announcements gave us more insight into part of the company's strategy.\nImage source: Getty Images.\nApple's price-sensitive push\nApple has historically used its strong brand name and pricing power to charge premium prices for its products, even for base models. Chip upgrades or devices that came with more memory or other added features often -- though not always -- cost more. Apple's latest product lineup doesn't exactly follow that pattern.\nThe\ntech leader\n's new lineup features a budget-friendly iPhone 17e, for instance, whose starting price is $599. This cheaper \"e\" series isn't new. Apple released the iPhone 16e last year. However, the latter had the same starting price despite half the storage capacity and a less powerful chip.\nThen there is the MacBook Neo, the company's cheapest laptop ever, for $599.\nApple's most affordable laptop used to be $999, so this is a meaningful price reduction.\nNow, customers can find cheaper, non-Apple options for all of these products. However, when comparing the company's most recent lineup to previous product announcements, this year's prices are one of the things that stand out.\nAAPL\nToday's Change\n(-1.45%) $-3.66\nCurrent Price\n$249.23\nApple's long-term plans\nApple's decision to decrease prices across the board may squeeze margins somewhat within its device segment. But it will also attract more customers. This isn't just about boosting sales volume. It's about bringing more people into Apple's ecosystem. And once they are in, offering them all sorts of services they can sign up for on a monthly (or yearly) basis, thereby creating a high-margin, recurring source of revenue. Apple's services include music and video\nstreaming\n, a digital wallet, fitness-related offerings, and more.\nIn time, services may account for a larger percentage of revenue than devices. This won't happen overnight. As of the company's fiscal year 2025, ending on Sept. 27, services accounted for just 26% of total sales.\nHowever, imagine what it will be in five, 10, or 15 years, considering services sales have generally grown faster in recent years. Apple's long-term strategy is one of the reasons investors shouldn't be too concerned about short-term issues plaguing the company's device segment, particularly tariffs.\nNot only has the company navigated this threat just fine -- it generated double-digit sales growth for the first time in a while in its Q1 2026, largely thanks to the iPhone 17 -- but over the long run, device sales, which can be cyclical, will contribute less to the top line, and even less to operating and net profits as higher-margin services take over.\nThat's why Apple's shares remain attractive for investors focused on the long game.","attrs_markdown":"[Accessibility Menu](https:\/\/www.fool.com\/investing\/2026\/03\/07\/apple-just-sent-investors-a-message-is-the-stock-a\/)\n\nSearch for a company\n\n[Accessibility](https:\/\/www.fool.com\/investing\/2026\/03\/07\/apple-just-sent-investors-a-message-is-the-stock-a\/)\n\nLog In\n\n[Help](https:\/\/support.fool.com\/)\n\n[![The Motley 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-793.47](https:\/\/www.fool.com\/quote\/djindices\/^dji\/)\n\n[NASDAQ 20,948.36-2.1% -459.72](https:\/\/www.fool.com\/quote\/nasdaqindex\/^ixic\/)\n\n[Bitcoin \\$66,783.00+0.8% +\\$508.71](https:\/\/www.fool.com\/quote\/crypto\/btc\/)\n\n[AMZN \\$199.47-3.9% -\\$8.07](https:\/\/www.fool.com\/quote\/nasdaq\/amzn\/)\n\n[GOOG \\$273.76-2.5% -\\$6.98](https:\/\/www.fool.com\/quote\/nasdaq\/goog\/)\n\n[META \\$526.14-3.9% -\\$21.40](https:\/\/www.fool.com\/quote\/nasdaq\/meta\/)\n\n[MSFT \\$357.04-2.4% -\\$8.93](https:\/\/www.fool.com\/quote\/nasdaq\/msft\/)\n\n[NVDA \\$167.59-2.1% -\\$3.66](https:\/\/www.fool.com\/quote\/nasdaq\/nvda\/)\n\n[TSLA \\$362.05-2.7% -\\$10.06](https:\/\/www.fool.com\/quote\/nasdaq\/tsla\/)\n\n[Most Active Stocks](https:\/\/www.fool.com\/markets\/most-active-stocks\/)[Daily Stock Gainers](https:\/\/www.fool.com\/markets\/top-stock-gainers\/)[Daily Stock Losers](https:\/\/www.fool.com\/markets\/top-stock-losers\/)\n\n[Most Active Stocks](https:\/\/www.fool.com\/markets\/most-active-stocks\/)[Daily Stock Gainers](https:\/\/www.fool.com\/markets\/top-stock-gainers\/)[Daily Stock Losers](https:\/\/www.fool.com\/markets\/top-stock-losers\/)\n\nFree Article[Explore Premium Services](https:\/\/www.fool.com\/services\/)\n\n# Apple Just Sent Investors a Message: Is The Stock a Buy?\nEven at a nearly \\$4 trillion valuation, the iPhone maker has attractive growth opportunities.\n\nBy [Prosper Junior Bakiny](https:\/\/www.fool.com\/author\/20111\/) – Mar 7, 2026 at 9:00AM EST\n\n[Follow us](https:\/\/profile.google.com\/cp\/CgkvbS8wNTc4bWs)\n\nShare\n\nSummarize with AI\n\n## Key Points\n- Apple is increasingly offering budget-friendly prices for its devices.\n- The company is looking to grow its installed base and boost subscription revenue.\n- This strategy could lead to higher margins and profits in the long run.\n\n**Apple** ([AAPL](https:\/\/www.fool.com\/quote\/nasdaq\/aapl\/) 1\\.45%) has produced outstanding returns over the past 20 years. And through much of this period, the company relied on its popular devices, most notably the iPhone, to drive sales growth. However, the tech leader's strategy moving forward will likely be a bit different: Apple will rely increasingly more on its services segment. This isn't new information. Apple's push into services has been ongoing for years. And the company's most recent product announcements gave us more insight into part of the company's strategy.\n\n![Person working at a desk.](https:\/\/g.foolcdn.com\/image\/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F859790%2Fperson-sitting-and-working-at-a-desk.jpg&w=3840&op=resize)\n\nImage source: Getty Images.\n## Apple's price-sensitive push\nApple has historically used its strong brand name and pricing power to charge premium prices for its products, even for base models. Chip upgrades or devices that came with more memory or other added features often -- though not always -- cost more. Apple's latest product lineup doesn't exactly follow that pattern. The [tech leader](https:\/\/www.fool.com\/investing\/stock-market\/market-sectors\/information-technology\/)'s new lineup features a budget-friendly iPhone 17e, for instance, whose starting price is \\$599. This cheaper \"e\" series isn't new. Apple released the iPhone 16e last year. However, the latter had the same starting price despite half the storage capacity and a less powerful chip.\n\nThen there is the MacBook Neo, the company's cheapest laptop ever, for \\$599. Apple's most affordable laptop used to be \\$999, so this is a meaningful price reduction. Now, customers can find cheaper, non-Apple options for all of these products. However, when comparing the company's most recent lineup to previous product announcements, this year's prices are one of the things that stand out.\n\nCollapse\n\nAAPL\n\n## [NASDAQ: AAPL](https:\/\/www.fool.com\/quote\/nasdaq\/aapl\/)\nApple\n\nToday's Change\n\n(-1.45%) \\$-3.66\n\nCurrent Price\n\n\\$249.23\n\nUnable to reach the data service. Please check your connection.\n\nYTD\n\n1w\n\n1m\n\n3m\n\n6m\n\n1y\n\n5y\n\nPrice\n\nVS S\\&P\n\n### Key Data Points\nMarket Cap\n\n\\$3.7T\n\nDay's Range\n\n\\$248.08 - \\$255.45\n\n52wk Range\n\n\\$169.21 - \\$288.62\n\nVolume\n\n2\\.9M\n\nAvg Vol\n\n47M\n\nGross Margin\n\n47\\.33%\n\nDividend Yield\n\n0\\.42%\n## Apple's long-term plans\nApple's decision to decrease prices across the board may squeeze margins somewhat within its device segment. But it will also attract more customers. This isn't just about boosting sales volume. It's about bringing more people into Apple's ecosystem. And once they are in, offering them all sorts of services they can sign up for on a monthly (or yearly) basis, thereby creating a high-margin, recurring source of revenue. Apple's services include music and video [streaming](https:\/\/www.fool.com\/investing\/stock-market\/market-sectors\/communication\/media-stocks\/streaming-service-stocks\/), a digital wallet, fitness-related offerings, and more.\n\nIn time, services may account for a larger percentage of revenue than devices. This won't happen overnight. As of the company's fiscal year 2025, ending on Sept. 27, services accounted for just 26% of total sales. However, imagine what it will be in five, 10, or 15 years, considering services sales have generally grown faster in recent years. Apple's long-term strategy is one of the reasons investors shouldn't be too concerned about short-term issues plaguing the company's device segment, particularly tariffs.\n\nNot only has the company navigated this threat just fine -- it generated double-digit sales growth for the first time in a while in its Q1 2026, largely thanks to the iPhone 17 -- but over the long run, device sales, which can be cyclical, will contribute less to the top line, and even less to operating and net profits as higher-margin services take over. That's why Apple's shares remain attractive for investors focused on the long game.\n\n## Read Next\nMar 25, 2026\n\n•By [Daniel Sparks](https:\/\/www.fool.com\/author\/2104\/)\n\n[1 AI Stock I Wouldn't Touch, and 1 I Absolutely Love](https:\/\/www.fool.com\/investing\/2026\/03\/25\/1-ai-stock-i-wouldnt-touch-and-1-absolutely-i-love\/)\n\nMar 25, 2026\n\n•By [Adria Cimino](https:\/\/www.fool.com\/author\/20211\/)\n\n[Prediction: The Artificial Intelligence (AI) Stocks That Win in 2026 Won't Be the Same Ones That Won in 2025](https:\/\/www.fool.com\/investing\/2026\/03\/25\/prediction-the-artificial-intelligence-ai-stocks-t\/)\n\nMar 24, 2026\n\n•By [David Jagielski, CPA](https:\/\/www.fool.com\/author\/20105\/)\n\n[Should You Buy Apple Stock Now or Wait for a Dip?](https:\/\/www.fool.com\/investing\/2026\/03\/24\/should-you-buy-apple-stock-now-or-wait-for-a-dip\/)\n\nMar 23, 2026\n\n•By [Neil Patel](https:\/\/www.fool.com\/author\/20294\/)\n\n[2\\.5 Billion Reasons This Top Warren Buffett Stock Isn't an Artificial Intelligence (AI) Laggard](https:\/\/www.fool.com\/investing\/2026\/03\/23\/billion-reasons-warren-buffett-stock-ai-laggard\/)\n\nMar 23, 2026\n\n•By [Sean Williams](https:\/\/www.fool.com\/author\/1813\/)\n\n[Warren Buffett's Successor, Greg Abel, Has \\$64 Billion of Berkshire Hathaway's Assets Invested in 3 Unstoppable AI Stocks](https:\/\/www.fool.com\/investing\/2026\/03\/23\/warren-buffett-abel-64-billion-brka-3-ai-stocks\/)\n\nMar 22, 2026\n\n•By [Patrick Sanders](https:\/\/www.fool.com\/author\/20563\/)\n\n[Apple Stock Is Doing Something It Hasn't Done Since 2022. Should You Buy or Run?](https:\/\/www.fool.com\/investing\/2026\/03\/22\/apple-stock-doing-something-not-done-2022-buy\/)\n\n### About the Author\n![Prosper Junior Bakiny](https:\/\/g.foolcdn.com\/avatar\/2046108619\/large.ashx?_w=3840)\n\nProsper Junior Bakiny is a contributing Motley Fool healthcare analyst covering biotechnology, pharmaceuticals, and healthcare stocks. Before The Motley Fool, Prosper wrote about investing topics ranging from stock market news to private equity for various companies. He holds a master’s degree in corporate finance from the University of Maryland Global Campus.\n\n[TMFPBakiny](https:\/\/www.fool.com\/author\/20111\/)\n\n*[Prosper Junior Bakiny](https:\/\/www.fool.com\/author\/20111\/) has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple and is short shares of Apple. The Motley Fool has a [disclosure policy](https:\/\/www.fool.com\/legal\/fool-disclosure-policy\/).*\n\n### Stocks Mentioned\n[AA Apple NASDAQ: AAPL\\$249.23 (-1.45%)-\\$3.66](https:\/\/www.fool.com\/quote\/nasdaq\/aapl\/)\n\n\\*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.\n\n## Premium Investing Services\nInvest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.\n\n[View Premium Services](https:\/\/www.fool.com\/services\/?ftm_cam=footer-services-sitewide-prospects)\n\n[![The Motley Fool](https:\/\/g.foolcdn.com\/misc-assets\/logo-tmf-primary-1-magenta-purple.svg?_w=320)](https:\/\/www.fool.com\/)\n\nMaking the world smarter, happier, and richer.\n\n- [Facebook](https:\/\/www.facebook.com\/themotleyfool)\n- [Twitter](https:\/\/x.com\/TheMotleyFool)\n- [LinkedIn](https:\/\/www.linkedin.com\/company\/the-motley-fool\/)\n- [Pinterest](https:\/\/www.pinterest.com\/themotleyfool\/)\n- [YouTube](https:\/\/www.youtube.com\/user\/TheMotleyFool)\n- [Instagram](https:\/\/www.instagram.com\/themotleyfoolofficial\/)\n- [TikTok](https:\/\/www.tiktok.com\/@themotleyfoolofficial)\n\n© 1995 - 2026 The Motley Fool. All rights reserved.\n\nMarket data powered by [Xignite](https:\/\/xignite.com\/) and [Polygon.io](https:\/\/polygon.io\/).\n\nAbout The Motley Fool\n\n- [About Us](https:\/\/www.fool.com\/about\/)\n- [Careers](https:\/\/careers.fool.com\/)\n- [Research](https:\/\/www.fool.com\/research\/)\n- [Newsroom](https:\/\/www.fool.com\/contact\/newsroom\/)\n- [Contact](https:\/\/www.fool.com\/legal\/contact-us\/)\n- [Advertise](https:\/\/www.fool.com\/cdn-cgi\/l\/email-protection#4627222f2837332f342f2335062029292a6825292b)\n\nOur Services\n\n- [All Services](https:\/\/www.fool.com\/services\/)\n- [Stock Advisor](https:\/\/www.fool.com\/services\/stock-advisor\/)\n- [Epic](https:\/\/www.fool.com\/services\/epic\/)\n- [Epic Plus](https:\/\/www.fool.com\/services\/epic-plus\/)\n- [Fool Portfolios](https:\/\/www.fool.com\/services\/fool-portfolios\/)\n- [Fool One](https:\/\/www.fool.com\/services\/one\/)\n- [Motley Fool Money](https:\/\/www.fool.com\/money\/)\n\nAround the Globe\n\n- [Fool UK](https:\/\/www.fool.co.uk\/)\n- [Fool Australia](https:\/\/www.fool.com.au\/)\n- [Fool Canada](https:\/\/www.fool.ca\/)\n\nFree Tools\n\n- [CAPS Stock Ratings](https:\/\/caps.fool.com\/)\n- [Discussion Boards](https:\/\/discussion.fool.com\/)\n- [Calculators](https:\/\/www.fool.com\/calculators\/index\/)\n- [Financial Dictionary](https:\/\/www.fool.com\/terms\/)\n\nAffiliates & Friends\n\n- [Motley Fool Asset Management](https:\/\/www.fool.com\/affiliates\/mfam\/)\n- [Motley Fool Wealth Management](https:\/\/www.fool.com\/affiliates\/mfwm\/)\n- [Motley Fool Ventures](https:\/\/www.fool.com\/affiliates\/ventures\/)\n- [Fool Community Foundation](https:\/\/www.fool.com\/affiliates\/foundation\/)\n- [Become an Affiliate Partner](https:\/\/www.fool.com\/affiliates\/)\n\n- [Terms of Use](https:\/\/www.fool.com\/legal\/terms-and-conditions\/fool-rules\/ \"Terms of Use\")\n- [Privacy Policy](https:\/\/www.fool.com\/legal\/privacy-statement\/ \"Privacy Policy\")\n- [Disclosure Policy](https:\/\/www.fool.com\/legal\/fool-disclosure-policy\/ \"Disclosure Policy\")\n- [Accessibility Policy](https:\/\/www.fool.com\/legal\/accessibility-policy\/ \"Accessibility Policy\")\n- [Copyright, Trademark and Patent Information](https:\/\/www.fool.com\/legal\/stuff-we-own\/ \"Copyright, Trademark and Patent Information\")\n- [Terms and Conditions](https:\/\/www.fool.com\/legal\/terms-and-conditions\/ \"Terms and Conditions\")\n- [Do Not Sell My Personal Information](https:\/\/www.fool.com\/data-protection\/ccpa-update\/ \"Do Not Sell My Personal Information\")","attrs_readable_markdown":"**Apple** ([AAPL](https:\/\/www.fool.com\/quote\/nasdaq\/aapl\/) 1\\.45%) has produced outstanding returns over the past 20 years. And through much of this period, the company relied on its popular devices, most notably the iPhone, to drive sales growth. However, the tech leader's strategy moving forward will likely be a bit different: Apple will rely increasingly more on its services segment. This isn't new information. Apple's push into services has been ongoing for years. And the company's most recent product announcements gave us more insight into part of the company's strategy.\n\n![Person working at a desk.](https:\/\/g.foolcdn.com\/image\/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F859790%2Fperson-sitting-and-working-at-a-desk.jpg&w=3840&op=resize)\n\nImage source: Getty Images.\n## Apple's price-sensitive push\nApple has historically used its strong brand name and pricing power to charge premium prices for its products, even for base models. Chip upgrades or devices that came with more memory or other added features often -- though not always -- cost more. Apple's latest product lineup doesn't exactly follow that pattern. The [tech leader](https:\/\/www.fool.com\/investing\/stock-market\/market-sectors\/information-technology\/)'s new lineup features a budget-friendly iPhone 17e, for instance, whose starting price is \\$599. This cheaper \"e\" series isn't new. Apple released the iPhone 16e last year. However, the latter had the same starting price despite half the storage capacity and a less powerful chip.\n\nThen there is the MacBook Neo, the company's cheapest laptop ever, for \\$599. Apple's most affordable laptop used to be \\$999, so this is a meaningful price reduction. Now, customers can find cheaper, non-Apple options for all of these products. However, when comparing the company's most recent lineup to previous product announcements, this year's prices are one of the things that stand out.\n\nAAPL\n\nToday's Change\n\n(-1.45%) \\$-3.66\n\nCurrent Price\n\n\\$249.23\n## Apple's long-term plans\nApple's decision to decrease prices across the board may squeeze margins somewhat within its device segment. But it will also attract more customers. This isn't just about boosting sales volume. It's about bringing more people into Apple's ecosystem. And once they are in, offering them all sorts of services they can sign up for on a monthly (or yearly) basis, thereby creating a high-margin, recurring source of revenue. Apple's services include music and video [streaming](https:\/\/www.fool.com\/investing\/stock-market\/market-sectors\/communication\/media-stocks\/streaming-service-stocks\/), a digital wallet, fitness-related offerings, and more.\n\nIn time, services may account for a larger percentage of revenue than devices. This won't happen overnight. As of the company's fiscal year 2025, ending on Sept. 27, services accounted for just 26% of total sales. However, imagine what it will be in five, 10, or 15 years, considering services sales have generally grown faster in recent years. Apple's long-term strategy is one of the reasons investors shouldn't be too concerned about short-term issues plaguing the company's device segment, particularly tariffs.\n\nNot only has the company navigated this threat just fine -- it generated double-digit sales growth for the first time in a while in its Q1 2026, largely thanks to the iPhone 17 -- but over the long run, device sales, which can be cyclical, will contribute less to the top line, and even less to operating and net profits as higher-margin services take over. That's why Apple's shares remain attractive for investors focused on the long game.","meta_canonical":null}

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URL	https://www.fool.com/investing/2026/03/07/apple-just-sent-investors-a-message-is-the-stock-a/
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Boilerpipe Text	Apple ( AAPL 1.45% ) has produced outstanding returns over the past 20 years. And through much of this period, the company relied on its popular devices, most notably the iPhone, to drive sales growth. However, the tech leader's strategy moving forward will likely be a bit different: Apple will rely increasingly more on its services segment. This isn't new information. Apple's push into services has been ongoing for years. And the company's most recent product announcements gave us more insight into part of the company's strategy. Image source: Getty Images. Apple's price-sensitive push Apple has historically used its strong brand name and pricing power to charge premium prices for its products, even for base models. Chip upgrades or devices that came with more memory or other added features often -- though not always -- cost more. Apple's latest product lineup doesn't exactly follow that pattern. The tech leader 's new lineup features a budget-friendly iPhone 17e, for instance, whose starting price is $599. This cheaper "e" series isn't new. Apple released the iPhone 16e last year. However, the latter had the same starting price despite half the storage capacity and a less powerful chip. Then there is the MacBook Neo, the company's cheapest laptop ever, for $599. Apple's most affordable laptop used to be $999, so this is a meaningful price reduction. Now, customers can find cheaper, non-Apple options for all of these products. However, when comparing the company's most recent lineup to previous product announcements, this year's prices are one of the things that stand out. AAPL Today's Change (-1.45%) $-3.66 Current Price $249.23 Apple's long-term plans Apple's decision to decrease prices across the board may squeeze margins somewhat within its device segment. But it will also attract more customers. This isn't just about boosting sales volume. It's about bringing more people into Apple's ecosystem. And once they are in, offering them all sorts of services they can sign up for on a monthly (or yearly) basis, thereby creating a high-margin, recurring source of revenue. Apple's services include music and video streaming , a digital wallet, fitness-related offerings, and more. In time, services may account for a larger percentage of revenue than devices. This won't happen overnight. As of the company's fiscal year 2025, ending on Sept. 27, services accounted for just 26% of total sales. However, imagine what it will be in five, 10, or 15 years, considering services sales have generally grown faster in recent years. Apple's long-term strategy is one of the reasons investors shouldn't be too concerned about short-term issues plaguing the company's device segment, particularly tariffs. Not only has the company navigated this threat just fine -- it generated double-digit sales growth for the first time in a while in its Q1 2026, largely thanks to the iPhone 17 -- but over the long run, device sales, which can be cyclical, will contribute less to the top line, and even less to operating and net profits as higher-margin services take over. That's why Apple's shares remain attractive for investors focused on the long game.
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[Top 10 Stocks to Buy Now ›](https://api.fool.com/infotron/splitter/route/article-template-button?apikey=5c8e52dd-1bea-455e-87f5-d5506e590f21) [Top 10 Stocks to Buy Now ›](https://api.fool.com/infotron/splitter/route/article-template-button?apikey=5c8e52dd-1bea-455e-87f5-d5506e590f21) [S\&P 500 6,368.85-1.7% -108.31](https://www.fool.com/quote/snpindex/^gspc/) [DJI 45,166.64-1.7% -793.47](https://www.fool.com/quote/djindices/^dji/) [NASDAQ 20,948.36-2.1% -459.72](https://www.fool.com/quote/nasdaqindex/^ixic/) [Bitcoin \$66,783.00+0.8% +\$508.71](https://www.fool.com/quote/crypto/btc/) [AMZN \$199.47-3.9% -\$8.07](https://www.fool.com/quote/nasdaq/amzn/) [GOOG \$273.76-2.5% -\$6.98](https://www.fool.com/quote/nasdaq/goog/) [META \$526.14-3.9% -\$21.40](https://www.fool.com/quote/nasdaq/meta/) [MSFT \$357.04-2.4% -\$8.93](https://www.fool.com/quote/nasdaq/msft/) [NVDA \$167.59-2.1% -\$3.66](https://www.fool.com/quote/nasdaq/nvda/) [TSLA \$362.05-2.7% -\$10.06](https://www.fool.com/quote/nasdaq/tsla/) [Most Active Stocks](https://www.fool.com/markets/most-active-stocks/)[Daily Stock Gainers](https://www.fool.com/markets/top-stock-gainers/)[Daily Stock Losers](https://www.fool.com/markets/top-stock-losers/) [Most Active Stocks](https://www.fool.com/markets/most-active-stocks/)[Daily Stock Gainers](https://www.fool.com/markets/top-stock-gainers/)[Daily Stock Losers](https://www.fool.com/markets/top-stock-losers/) Free Article[Explore Premium Services](https://www.fool.com/services/) # Apple Just Sent Investors a Message: Is The Stock a Buy? Even at a nearly \$4 trillion valuation, the iPhone maker has attractive growth opportunities. By [Prosper Junior Bakiny](https://www.fool.com/author/20111/) – Mar 7, 2026 at 9:00AM EST [Follow us](https://profile.google.com/cp/CgkvbS8wNTc4bWs) Share Summarize with AI ## Key Points - Apple is increasingly offering budget-friendly prices for its devices. - The company is looking to grow its installed base and boost subscription revenue. - This strategy could lead to higher margins and profits in the long run. Apple ([AAPL](https://www.fool.com/quote/nasdaq/aapl/) 1\.45%) has produced outstanding returns over the past 20 years. And through much of this period, the company relied on its popular devices, most notably the iPhone, to drive sales growth. However, the tech leader's strategy moving forward will likely be a bit different: Apple will rely increasingly more on its services segment. This isn't new information. Apple's push into services has been ongoing for years. And the company's most recent product announcements gave us more insight into part of the company's strategy. ![Person working at a desk.](https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F859790%2Fperson-sitting-and-working-at-a-desk.jpg&w=3840&op=resize) Image source: Getty Images. ## Apple's price-sensitive push Apple has historically used its strong brand name and pricing power to charge premium prices for its products, even for base models. Chip upgrades or devices that came with more memory or other added features often -- though not always -- cost more. Apple's latest product lineup doesn't exactly follow that pattern. The [tech leader](https://www.fool.com/investing/stock-market/market-sectors/information-technology/)'s new lineup features a budget-friendly iPhone 17e, for instance, whose starting price is \$599. This cheaper "e" series isn't new. Apple released the iPhone 16e last year. However, the latter had the same starting price despite half the storage capacity and a less powerful chip. Then there is the MacBook Neo, the company's cheapest laptop ever, for \$599. Apple's most affordable laptop used to be \$999, so this is a meaningful price reduction. Now, customers can find cheaper, non-Apple options for all of these products. However, when comparing the company's most recent lineup to previous product announcements, this year's prices are one of the things that stand out. Collapse AAPL ## [NASDAQ: AAPL](https://www.fool.com/quote/nasdaq/aapl/) Apple Today's Change (-1.45%) \$-3.66 Current Price \$249.23 Unable to reach the data service. Please check your connection. YTD 1w 1m 3m 6m 1y 5y Price VS S\&P ### Key Data Points Market Cap \$3.7T Day's Range \$248.08 - \$255.45 52wk Range \$169.21 - \$288.62 Volume 2\.9M Avg Vol 47M Gross Margin 47\.33% Dividend Yield 0\.42% ## Apple's long-term plans Apple's decision to decrease prices across the board may squeeze margins somewhat within its device segment. But it will also attract more customers. This isn't just about boosting sales volume. It's about bringing more people into Apple's ecosystem. And once they are in, offering them all sorts of services they can sign up for on a monthly (or yearly) basis, thereby creating a high-margin, recurring source of revenue. Apple's services include music and video [streaming](https://www.fool.com/investing/stock-market/market-sectors/communication/media-stocks/streaming-service-stocks/), a digital wallet, fitness-related offerings, and more. In time, services may account for a larger percentage of revenue than devices. This won't happen overnight. As of the company's fiscal year 2025, ending on Sept. 27, services accounted for just 26% of total sales. However, imagine what it will be in five, 10, or 15 years, considering services sales have generally grown faster in recent years. Apple's long-term strategy is one of the reasons investors shouldn't be too concerned about short-term issues plaguing the company's device segment, particularly tariffs. Not only has the company navigated this threat just fine -- it generated double-digit sales growth for the first time in a while in its Q1 2026, largely thanks to the iPhone 17 -- but over the long run, device sales, which can be cyclical, will contribute less to the top line, and even less to operating and net profits as higher-margin services take over. That's why Apple's shares remain attractive for investors focused on the long game. ## Read Next Mar 25, 2026 •By [Daniel Sparks](https://www.fool.com/author/2104/) [1 AI Stock I Wouldn't Touch, and 1 I Absolutely Love](https://www.fool.com/investing/2026/03/25/1-ai-stock-i-wouldnt-touch-and-1-absolutely-i-love/) Mar 25, 2026 •By [Adria Cimino](https://www.fool.com/author/20211/) [Prediction: The Artificial Intelligence (AI) Stocks That Win in 2026 Won't Be the Same Ones That Won in 2025](https://www.fool.com/investing/2026/03/25/prediction-the-artificial-intelligence-ai-stocks-t/) Mar 24, 2026 •By [David Jagielski, CPA](https://www.fool.com/author/20105/) [Should You Buy Apple Stock Now or Wait for a Dip?](https://www.fool.com/investing/2026/03/24/should-you-buy-apple-stock-now-or-wait-for-a-dip/) Mar 23, 2026 •By [Neil Patel](https://www.fool.com/author/20294/) [2\.5 Billion Reasons This Top Warren Buffett Stock Isn't an Artificial Intelligence (AI) Laggard](https://www.fool.com/investing/2026/03/23/billion-reasons-warren-buffett-stock-ai-laggard/) Mar 23, 2026 •By [Sean Williams](https://www.fool.com/author/1813/) [Warren Buffett's Successor, Greg Abel, Has \$64 Billion of Berkshire Hathaway's Assets Invested in 3 Unstoppable AI Stocks](https://www.fool.com/investing/2026/03/23/warren-buffett-abel-64-billion-brka-3-ai-stocks/) Mar 22, 2026 •By [Patrick Sanders](https://www.fool.com/author/20563/) [Apple Stock Is Doing Something It Hasn't Done Since 2022. Should You Buy or Run?](https://www.fool.com/investing/2026/03/22/apple-stock-doing-something-not-done-2022-buy/) ### About the Author ![Prosper Junior Bakiny](https://g.foolcdn.com/avatar/2046108619/large.ashx?_w=3840) Prosper Junior Bakiny is a contributing Motley Fool healthcare analyst covering biotechnology, pharmaceuticals, and healthcare stocks. Before The Motley Fool, Prosper wrote about investing topics ranging from stock market news to private equity for various companies. He holds a master’s degree in corporate finance from the University of Maryland Global Campus. [TMFPBakiny](https://www.fool.com/author/20111/) [Prosper Junior Bakiny](https://www.fool.com/author/20111/) has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple and is short shares of Apple. The Motley Fool has a [disclosure policy](https://www.fool.com/legal/fool-disclosure-policy/). ### Stocks Mentioned [AA Apple NASDAQ: AAPL\$249.23 (-1.45%)-\$3.66](https://www.fool.com/quote/nasdaq/aapl/) \*Average returns of all recommendations since inception. Cost basis and return based on previous market day close. ## Premium Investing Services Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. 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Readable Markdown	Apple ([AAPL](https://www.fool.com/quote/nasdaq/aapl/) 1\.45%) has produced outstanding returns over the past 20 years. And through much of this period, the company relied on its popular devices, most notably the iPhone, to drive sales growth. However, the tech leader's strategy moving forward will likely be a bit different: Apple will rely increasingly more on its services segment. This isn't new information. Apple's push into services has been ongoing for years. And the company's most recent product announcements gave us more insight into part of the company's strategy. ![Person working at a desk.](https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F859790%2Fperson-sitting-and-working-at-a-desk.jpg&w=3840&op=resize) Image source: Getty Images. ## Apple's price-sensitive push Apple has historically used its strong brand name and pricing power to charge premium prices for its products, even for base models. Chip upgrades or devices that came with more memory or other added features often -- though not always -- cost more. Apple's latest product lineup doesn't exactly follow that pattern. The [tech leader](https://www.fool.com/investing/stock-market/market-sectors/information-technology/)'s new lineup features a budget-friendly iPhone 17e, for instance, whose starting price is \$599. This cheaper "e" series isn't new. Apple released the iPhone 16e last year. However, the latter had the same starting price despite half the storage capacity and a less powerful chip. Then there is the MacBook Neo, the company's cheapest laptop ever, for \$599. Apple's most affordable laptop used to be \$999, so this is a meaningful price reduction. Now, customers can find cheaper, non-Apple options for all of these products. However, when comparing the company's most recent lineup to previous product announcements, this year's prices are one of the things that stand out. AAPL Today's Change (-1.45%) \$-3.66 Current Price \$249.23 ## Apple's long-term plans Apple's decision to decrease prices across the board may squeeze margins somewhat within its device segment. But it will also attract more customers. This isn't just about boosting sales volume. It's about bringing more people into Apple's ecosystem. And once they are in, offering them all sorts of services they can sign up for on a monthly (or yearly) basis, thereby creating a high-margin, recurring source of revenue. Apple's services include music and video [streaming](https://www.fool.com/investing/stock-market/market-sectors/communication/media-stocks/streaming-service-stocks/), a digital wallet, fitness-related offerings, and more. In time, services may account for a larger percentage of revenue than devices. This won't happen overnight. As of the company's fiscal year 2025, ending on Sept. 27, services accounted for just 26% of total sales. However, imagine what it will be in five, 10, or 15 years, considering services sales have generally grown faster in recent years. Apple's long-term strategy is one of the reasons investors shouldn't be too concerned about short-term issues plaguing the company's device segment, particularly tariffs. Not only has the company navigated this threat just fine -- it generated double-digit sales growth for the first time in a while in its Q1 2026, largely thanks to the iPhone 17 -- but over the long run, device sales, which can be cyclical, will contribute less to the top line, and even less to operating and net profits as higher-margin services take over. That's why Apple's shares remain attractive for investors focused on the long game.
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