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| Meta Title | Zoom just rebranded itself to Zoom - Fast Company |
| Meta Description | Zoom just dropped 'video' from its official name, and itâs a subtle change that's a big tell about where the company is headed. |
| Meta Canonical | null |
| Boilerpipe Text | Zoom just announced that itâs changing its name. But its users will still call it Zoom.
In
a blog post published Monday
, Zoom CEO Eric Yuan announced that the company formerly known as âZoom Video Communications Inc.â will now simply be called âZoom Communications Inc.â The rename seems almost negligible, given that the company is hardly ever actually referred to by its full title, with users preferring the colloquial name âZoom.â (Its logo uses the concise version, too.) And while the change wonât alter how the companyâs branding looks or sounds, it is significant for a different reason.Â
Zoom rose to prominence during the pandemic as a video calling tool to hold virtual meetings with colleagues, family, and classmates. Now, though, the company wants to reposition itself as an âAI-first work platform,â or a catch-all workplace productivity siteâthink an AI-driven combination of
Notion
, Google Docs, and Microsoft Teams. The first step was dropping âvideoâ from its name altogether.
[Image: Zoom]
What to expect from Zoom 2.0
Zoom was founded by Yuan as a video conferencing app back in 2011. But the company truly boomed when the pandemic shut down in-person meetings, with usage of the platform
skyrocketing by 1,900%
between December 2019 and September 2020. Since that period of take-off, Zoomâs finances
have leveled off
âthough the companyâs performance has proved to be better than expected in
the second
and
third quarters
of 2024.
To compete with rival giants like Microsoft and Google, which each tout their own meeting services and AI workplace tools (
Copilot
and
Duet AI
, respectively), Zoom is pivoting away from its video-forward identity and highlighting its new AI capabilities, like
the AI Companion
it released in September 2023, which can summarize meetings, draft chat threads, and even help create visual whiteboards. (Zoom released a more advanced
version 2.0
in October.) The company released
Zoom Docs
, a kind of Google Docs competitor with built-in AI features like section suggestions and summarization capabilities, a month later.
âTo deliver on our mission over the long-term, we must stay ahead of trends, innovate rapidly, and develop solutions that reflect our customersâ biggest needsâwhich we see as going far beyond video in the future of work,â Yuan wrote in his blog post yesterday. âThis is most evident in the AI explosion that has disrupted the workplace over the past year.â And Zoom wants a piece of it.
Pivot from video
Aside from yesterdayâs name tweak, the company has yet to introduce any branding changes to usher in this new era (or âZoom 2.0,â as Yuan terms it). At a conference last year, Zoomâs EMEA chief Frederik Maris
told
Insider
, âOur logo and our brandâitâs a blessing and a curse because everybody knows Zoom, but everybody knows us only for meetings.â He added: âNow we are becoming a completely different company.â |
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11-27-2024[MARKETING INNOVATION](https://www.fastcompany.com/section/marketing-innovation)
[Zoom just rebranded itself to Zoom](https://www.fastcompany.com/91236796/zoom-just-rebranded-itself-to-zoom)
Zoom just dropped the âvideoâ from its name, and is going all-in on AI.
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BY [Grace Snelling](https://www.fastcompany.com/user/gsnelling)
Zoom just announced that itâs changing its name. But its users will still call it Zoom.
In [a blog post published Monday](https://www.zoom.com/en/blog/introducing-zoom-communications-inc/?cms_guid=false&lang=null), Zoom CEO Eric Yuan announced that the company formerly known as âZoom Video Communications Inc.â will now simply be called âZoom Communications Inc.â The rename seems almost negligible, given that the company is hardly ever actually referred to by its full title, with users preferring the colloquial name âZoom.â (Its logo uses the concise version, too.) And while the change wonât alter how the companyâs branding looks or sounds, it is significant for a different reason.
Zoom rose to prominence during the pandemic as a video calling tool to hold virtual meetings with colleagues, family, and classmates. Now, though, the company wants to reposition itself as an âAI-first work platform,â or a catch-all workplace productivity siteâthink an AI-driven combination of [Notion](https://www.fastcompany.com/91192119/notions-new-animated-ai-assistant-looks-more-new-yorker-than-clippy), Google Docs, and Microsoft Teams. The first step was dropping âvideoâ from its name altogether.

\[Image: Zoom\]
## What to expect from Zoom 2.0
Zoom was founded by Yuan as a video conferencing app back in 2011. But the company truly boomed when the pandemic shut down in-person meetings, with usage of the platform [skyrocketing by 1,900%](https://www.businessinsider.com/meet-zoom-billionaire-eric-yuan-career-net-worth-life#yuan-added-more-than-12-billion-to-his-net-worth-in-the-past-six-months-alone-8) between December 2019 and September 2020. Since that period of take-off, Zoomâs finances [have leveled off](https://www.financemagnates.com/trending/zoom-in-2024-from-pandemic-darling-to-corporate-crawler/)âthough the companyâs performance has proved to be better than expected in [the second](https://finance.yahoo.com/news/zoom-proves-more-pandemic-only-132707850.html) and [third quarters](https://www.cnbc.com/2024/11/25/zoom-zm-q3-earnings-report-2025.html) of 2024.

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To compete with rival giants like Microsoft and Google, which each tout their own meeting services and AI workplace tools ([Copilot](https://www.fastcompany.com/91213113/microsoft-copilot-ai-agents-routine-tasks) and [Duet AI](https://www.fastcompany.com/90947400/google-is-putting-ai-into-your-business-processes-what-could-possibly-go-wrong?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss), respectively), Zoom is pivoting away from its video-forward identity and highlighting its new AI capabilities, like [the AI Companion](https://www.fastcompany.com/90948619/zoom-ai-features-presentation-skills-bad-at-meetings?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss) it released in September 2023, which can summarize meetings, draft chat threads, and even help create visual whiteboards. (Zoom released a more advanced [version 2.0](https://www.zoom.com/en/blog/ai-first-solutions/?amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53&_device_id=48948e97-9aeb-425d-ac07-02a429c2da53) in October.) The company released [Zoom Docs](https://www.zoom.com/en/products/collaborative-docs/?amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53&_device_id=48948e97-9aeb-425d-ac07-02a429c2da53), a kind of Google Docs competitor with built-in AI features like section suggestions and summarization capabilities, a month later.
âTo deliver on our mission over the long-term, we must stay ahead of trends, innovate rapidly, and develop solutions that reflect our customersâ biggest needsâwhich we see as going far beyond video in the future of work,â Yuan wrote in his blog post yesterday. âThis is most evident in the AI explosion that has disrupted the workplace over the past year.â And Zoom wants a piece of it.
## Pivot from video
Aside from yesterdayâs name tweak, the company has yet to introduce any branding changes to usher in this new era (or âZoom 2.0,â as Yuan terms it). At a conference last year, Zoomâs EMEA chief Frederik Maris [told *Insider*](https://www.businessinsider.com/zoom-different-company-remote-working-return-to-office-2023-11), âOur logo and our brandâitâs a blessing and a curse because everybody knows Zoom, but everybody knows us only for meetings.â He added: âNow we are becoming a completely different company.â
Expand to continue reading â
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| Readable Markdown | Zoom just announced that itâs changing its name. But its users will still call it Zoom.
In [a blog post published Monday](https://www.zoom.com/en/blog/introducing-zoom-communications-inc/?cms_guid=false&lang=null), Zoom CEO Eric Yuan announced that the company formerly known as âZoom Video Communications Inc.â will now simply be called âZoom Communications Inc.â The rename seems almost negligible, given that the company is hardly ever actually referred to by its full title, with users preferring the colloquial name âZoom.â (Its logo uses the concise version, too.) And while the change wonât alter how the companyâs branding looks or sounds, it is significant for a different reason.
Zoom rose to prominence during the pandemic as a video calling tool to hold virtual meetings with colleagues, family, and classmates. Now, though, the company wants to reposition itself as an âAI-first work platform,â or a catch-all workplace productivity siteâthink an AI-driven combination of [Notion](https://www.fastcompany.com/91192119/notions-new-animated-ai-assistant-looks-more-new-yorker-than-clippy), Google Docs, and Microsoft Teams. The first step was dropping âvideoâ from its name altogether.

\[Image: Zoom\]
## What to expect from Zoom 2.0
Zoom was founded by Yuan as a video conferencing app back in 2011. But the company truly boomed when the pandemic shut down in-person meetings, with usage of the platform [skyrocketing by 1,900%](https://www.businessinsider.com/meet-zoom-billionaire-eric-yuan-career-net-worth-life#yuan-added-more-than-12-billion-to-his-net-worth-in-the-past-six-months-alone-8) between December 2019 and September 2020. Since that period of take-off, Zoomâs finances [have leveled off](https://www.financemagnates.com/trending/zoom-in-2024-from-pandemic-darling-to-corporate-crawler/)âthough the companyâs performance has proved to be better than expected in [the second](https://finance.yahoo.com/news/zoom-proves-more-pandemic-only-132707850.html) and [third quarters](https://www.cnbc.com/2024/11/25/zoom-zm-q3-earnings-report-2025.html) of 2024.
To compete with rival giants like Microsoft and Google, which each tout their own meeting services and AI workplace tools ([Copilot](https://www.fastcompany.com/91213113/microsoft-copilot-ai-agents-routine-tasks) and [Duet AI](https://www.fastcompany.com/90947400/google-is-putting-ai-into-your-business-processes-what-could-possibly-go-wrong?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss), respectively), Zoom is pivoting away from its video-forward identity and highlighting its new AI capabilities, like [the AI Companion](https://www.fastcompany.com/90948619/zoom-ai-features-presentation-skills-bad-at-meetings?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss) it released in September 2023, which can summarize meetings, draft chat threads, and even help create visual whiteboards. (Zoom released a more advanced [version 2.0](https://www.zoom.com/en/blog/ai-first-solutions/?amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53&_device_id=48948e97-9aeb-425d-ac07-02a429c2da53) in October.) The company released [Zoom Docs](https://www.zoom.com/en/products/collaborative-docs/?amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53&_device_id=48948e97-9aeb-425d-ac07-02a429c2da53), a kind of Google Docs competitor with built-in AI features like section suggestions and summarization capabilities, a month later.
âTo deliver on our mission over the long-term, we must stay ahead of trends, innovate rapidly, and develop solutions that reflect our customersâ biggest needsâwhich we see as going far beyond video in the future of work,â Yuan wrote in his blog post yesterday. âThis is most evident in the AI explosion that has disrupted the workplace over the past year.â And Zoom wants a piece of it.
## Pivot from video
Aside from yesterdayâs name tweak, the company has yet to introduce any branding changes to usher in this new era (or âZoom 2.0,â as Yuan terms it). At a conference last year, Zoomâs EMEA chief Frederik Maris [told *Insider*](https://www.businessinsider.com/zoom-different-company-remote-working-return-to-office-2023-11), âOur logo and our brandâitâs a blessing and a curse because everybody knows Zoom, but everybody knows us only for meetings.â He added: âNow we are becoming a completely different company.â |
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