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URLhttps://www.fastcompany.com/91236796/zoom-just-rebranded-itself-to-zoom
Last Crawled2026-03-29 12:37:45 (20 days ago)
First Indexed2024-11-27 12:30:51 (1 year ago)
HTTP Status Code200
Meta TitleZoom just rebranded itself to Zoom - Fast Company
Meta DescriptionZoom just dropped 'video' from its official name, and it’s a subtle change that's a big tell about where the company is headed.
Meta Canonicalnull
Boilerpipe Text
Zoom just announced that it’s changing its name. But its users will still call it Zoom. In a blog post published Monday , Zoom CEO Eric Yuan announced that the company formerly known as “Zoom Video Communications Inc.” will now simply be called “Zoom Communications Inc.” The rename seems almost negligible, given that the company is hardly ever actually referred to by its full title, with users preferring the colloquial name “Zoom.” (Its logo uses the concise version, too.) And while the change won’t alter how the company’s branding looks or sounds, it is significant for a different reason.  Zoom rose to prominence during the pandemic as a video calling tool to hold virtual meetings with colleagues, family, and classmates. Now, though, the company wants to reposition itself as an “AI-first work platform,” or a catch-all workplace productivity site—think an AI-driven combination of Notion , Google Docs, and Microsoft Teams. The first step was dropping “video” from its name altogether. [Image: Zoom] What to expect from Zoom 2.0 Zoom was founded by Yuan as a video conferencing app back in 2011. But the company truly boomed when the pandemic shut down in-person meetings, with usage of the platform skyrocketing by 1,900% between December 2019 and September 2020. Since that period of take-off, Zoom’s finances have leveled off —though the company’s performance has proved to be better than expected in the second and third quarters of 2024. To compete with rival giants like Microsoft and Google, which each tout their own meeting services and AI workplace tools ( Copilot and Duet AI , respectively), Zoom is pivoting away from its video-forward identity and highlighting its new AI capabilities, like the AI Companion it released in September 2023, which can summarize meetings, draft chat threads, and even help create visual whiteboards. (Zoom released a more advanced version 2.0 in October.) The company released Zoom Docs , a kind of Google Docs competitor with built-in AI features like section suggestions and summarization capabilities, a month later. “To deliver on our mission over the long-term, we must stay ahead of trends, innovate rapidly, and develop solutions that reflect our customers’ biggest needs—which we see as going far beyond video in the future of work,” Yuan wrote in his blog post yesterday. “This is most evident in the AI explosion that has disrupted the workplace over the past year.” And Zoom wants a piece of it. Pivot from video Aside from yesterday’s name tweak, the company has yet to introduce any branding changes to usher in this new era (or “Zoom 2.0,” as Yuan terms it). At a conference last year, Zoom’s EMEA chief Frederik Maris told Insider , “Our logo and our brand—it’s a blessing and a curse because everybody knows Zoom, but everybody knows us only for meetings.” He added: “Now we are becoming a completely different company.” 
Markdown
![Hamburger menu icon](https://www.fastcompany.com/_public/3_line_burger.svg) LOGIN [![Fast company logo](https://www.fastcompany.com/_public/fc_logo.svg)](https://www.fastcompany.com/) [SUBSCRIBE](https://www.fastcompany.com/subscribe?itm_source=topnav&itm_medium=button&itm_campaign=sticky) - [Premium](https://www.fastcompany.com/premium?itm_source=dek&itm_medium=lander&itm_campaign=main) - [Tech](https://www.fastcompany.com/technology) - [Design](https://www.fastcompany.com/co-design) - [News](https://www.fastcompany.com/news) - [Leadership](https://www.fastcompany.com/leadership-2) - [Work Life](https://www.fastcompany.com/work-life) - [Games](https://www.fastcompany.com/games) - [Podcasts](https://www.fastcompany.com/podcasts) - [Video](https://www.fastcompany.com/videos) - [INNOVATION FESTIVAL](https://www.fastcompany.com/section/fast-company-innovation-festival) \| [Custom Studio](https://www.fastcompany.com/fcw) - [IBM](https://www.fastcompany.com/fcw/ibm) - [Texas A\&M University](https://www.fastcompany.com/fcw/texas-am-university) ![](https://b.scorecardresearch.com/p?c1=2&c2=6916907&cv=2.0&cj=1) advertisement 11-27-2024[MARKETING INNOVATION](https://www.fastcompany.com/section/marketing-innovation) [Zoom just rebranded itself to Zoom](https://www.fastcompany.com/91236796/zoom-just-rebranded-itself-to-zoom) Zoom just dropped the ‘video’ from its name, and is going all-in on AI. SHARE Facebook LinkedIn Bluesky X Link ADD ON GOOGLE ![Zoom just rebranded itself to Zoom](https://images.fastcompany.com/image/upload/f_webp,c_fit,w_1920,q_auto/wp-cms-2/2024/11/p-1-91236796-zoom-rebrands-as-zoom.jpg) \[Illustration: FC\] ![Author's image](https://images.fastcompany.com/image/upload/f_webp,c_fit,w_256,q_auto/wp-cms-2/2024/12/Snelling_Grace_grey_500x500.jpg) BY [Grace Snelling](https://www.fastcompany.com/user/gsnelling) Zoom just announced that it’s changing its name. But its users will still call it Zoom. In [a blog post published Monday](https://www.zoom.com/en/blog/introducing-zoom-communications-inc/?cms_guid=false&lang=null), Zoom CEO Eric Yuan announced that the company formerly known as “Zoom Video Communications Inc.” will now simply be called “Zoom Communications Inc.” The rename seems almost negligible, given that the company is hardly ever actually referred to by its full title, with users preferring the colloquial name “Zoom.” (Its logo uses the concise version, too.) And while the change won’t alter how the company’s branding looks or sounds, it is significant for a different reason. Zoom rose to prominence during the pandemic as a video calling tool to hold virtual meetings with colleagues, family, and classmates. Now, though, the company wants to reposition itself as an “AI-first work platform,” or a catch-all workplace productivity site—think an AI-driven combination of [Notion](https://www.fastcompany.com/91192119/notions-new-animated-ai-assistant-looks-more-new-yorker-than-clippy), Google Docs, and Microsoft Teams. The first step was dropping “video” from its name altogether. ![](https://images.fastcompany.com/image/upload/f_webp,q_auto,c_fit/wp-cms-2/2024/11/i-1-91236796-zoom-rebrands-as-zoom.png) \[Image: Zoom\] ## What to expect from Zoom 2.0 Zoom was founded by Yuan as a video conferencing app back in 2011. But the company truly boomed when the pandemic shut down in-person meetings, with usage of the platform [skyrocketing by 1,900%](https://www.businessinsider.com/meet-zoom-billionaire-eric-yuan-career-net-worth-life#yuan-added-more-than-12-billion-to-his-net-worth-in-the-past-six-months-alone-8) between December 2019 and September 2020. Since that period of take-off, Zoom’s finances [have leveled off](https://www.financemagnates.com/trending/zoom-in-2024-from-pandemic-darling-to-corporate-crawler/)—though the company’s performance has proved to be better than expected in [the second](https://finance.yahoo.com/news/zoom-proves-more-pandemic-only-132707850.html) and [third quarters](https://www.cnbc.com/2024/11/25/zoom-zm-q3-earnings-report-2025.html) of 2024. ![Design Newsletter logo](https://www.fastcompany.com/_public/fc-icon.svg) Subscribe to the Design newsletter.The latest innovations in design brought to you every weekday [Privacy Policy](https://www.mansueto.com/privacy-policy/) \| [Fast Company Newsletters](https://www.fastcompany.com/newsletters) To compete with rival giants like Microsoft and Google, which each tout their own meeting services and AI workplace tools ([Copilot](https://www.fastcompany.com/91213113/microsoft-copilot-ai-agents-routine-tasks) and [Duet AI](https://www.fastcompany.com/90947400/google-is-putting-ai-into-your-business-processes-what-could-possibly-go-wrong?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss), respectively), Zoom is pivoting away from its video-forward identity and highlighting its new AI capabilities, like [the AI Companion](https://www.fastcompany.com/90948619/zoom-ai-features-presentation-skills-bad-at-meetings?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss) it released in September 2023, which can summarize meetings, draft chat threads, and even help create visual whiteboards. (Zoom released a more advanced [version 2.0](https://www.zoom.com/en/blog/ai-first-solutions/?amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53&amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53) in October.) The company released [Zoom Docs](https://www.zoom.com/en/products/collaborative-docs/?amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53&amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53), a kind of Google Docs competitor with built-in AI features like section suggestions and summarization capabilities, a month later. “To deliver on our mission over the long-term, we must stay ahead of trends, innovate rapidly, and develop solutions that reflect our customers’ biggest needs—which we see as going far beyond video in the future of work,” Yuan wrote in his blog post yesterday. “This is most evident in the AI explosion that has disrupted the workplace over the past year.” And Zoom wants a piece of it. ## Pivot from video Aside from yesterday’s name tweak, the company has yet to introduce any branding changes to usher in this new era (or “Zoom 2.0,” as Yuan terms it). At a conference last year, Zoom’s EMEA chief Frederik Maris [told *Insider*](https://www.businessinsider.com/zoom-different-company-remote-working-return-to-office-2023-11), “Our logo and our brand—it’s a blessing and a curse because everybody knows Zoom, but everybody knows us only for meetings.” He added: “Now we are becoming a completely different company.” Expand to continue reading ↓ *** #### Explore Topics - [zoom](https://www.fastcompany.com/section/zoom) advertisement Featured Video Ryan Coogler on how he became a creative leader Ryan Coogler, Zinzi Coogler, and Sev Ohanian, the founders of Proximity Media, share their top leadership tips for creatives. More Videos 0 of 4 minutes, 14 secondsVolume 0% Press shift question mark to access a list of keyboard shortcuts Keyboard Shortcuts EnabledDisabled Shortcuts Open/Close/ or ? Play/PauseSPACE Increase Volume↑ Decrease Volume↓ Seek Forward→ Seek Backward← Captions On/Offc Fullscreen/Exit Fullscreenf Mute/Unmutem Decrease Caption Size\- Increase Caption Size\+ or = Seek %0-9 Next Up The truth about being a CEO, according to Alex Cooper 05:02 Auto270p 1080p 720p 406p 270p 180p Live 00:02 04:12 04:14 More Videos Close ### Ryan Coogler on how he became a creative leader advertisement #### Technology↓ [Artificial Intelligence](https://www.fastcompany.com/section/artificial-intelligence) [Energy](https://www.fastcompany.com/section/energy) [EVs/Transportation](https://www.fastcompany.com/section/evs) [Innovation](https://www.fastcompany.com/section/innovation) [Internet Culture](https://www.fastcompany.com/section/internet-culture) [Security](https://www.fastcompany.com/section/security) [Social Media](https://www.fastcompany.com/section/social-media) #### Design↓ [Architecture](https://www.fastcompany.com/section/architecture) [Branding](https://www.fastcompany.com/section/branding) [Fashion](https://www.fastcompany.com/section/fashion) [Marketing](https://www.fastcompany.com/section/marketing) [Product Design](https://www.fastcompany.com/section/product-design) [Retail](https://www.fastcompany.com/section/retail) [User Experience](https://www.fastcompany.com/91236796/section/user-experience) #### News↓ [Business](https://www.fastcompany.com/section/business) [Climate Change](https://www.fastcompany.com/section/climate-change) [Food](https://www.fastcompany.com/section/food) [Entertainment](https://www.fastcompany.com/section/Entertainment) [Health](https://www.fastcompany.com/section/health) [Housing Market](https://www.fastcompany.com/section/housing-market) [Politics](https://www.fastcompany.com/section/politics) #### Work Life↓ [Careers](https://www.fastcompany.com/section/careers) [Emotional Intelligence](https://www.fastcompany.com/section/emotional-intelligence) [DEI](https://www.fastcompany.com/section/dei) [Future of Work](https://www.fastcompany.com/section/the-future-of-work) [Labor](https://www.fastcompany.com/section/labor) [Health Care](https://www.fastcompany.com/section/healthcare) [Productivity](https://www.fastcompany.com/section/productivity) #### Lists↓ [Best Workplaces for Innovators](https://www.fastcompany.com/best-workplaces-for-innovators/list) [Brands That Matter](https://www.fastcompany.com/brands-that-matter/list) [Innovation By Design](https://www.fastcompany.com/innovation-by-design/list) [Most Innovative Companies](https://www.fastcompany.com/most-innovative-companies/list) [Next Big Things in Tech](https://www.fastcompany.com/next-big-things-in-tech/list) [World Changing Ideas](https://www.fastcompany.com/world-changing-ideas/list) [Ignition Schools](https://www.fastcompany.com/section/ignition-schools) #### Leadership↓ [Modern CEO](https://www.fastcompany.com/section/modern-ceo) [AI at Work](https://www.fastcompany.com/section/ai-at-work) [Hiring](https://www.fastcompany.com/section/hiring) #### More↓ [Games](https://www.fastcompany.com/games) [Events](https://www.fastcompany.com/events) [Video](https://www.fastcompany.com/videos) [Podcasts](https://www.fastcompany.com/podcasts) Fast Company & Inc © 2026 Mansueto Ventures, LLC [![DAA Icon](https://assets.fastcompany.com/image/upload/c_fit,w_32,q_auto/v1726751516/DAA_icon.svg)](https://www.mansueto.com/vendor-policies/) [Advertise](https://www.fastcompany.com/90516811/fast-company-mediakit) [Careers](https://www.mansueto.com/careers/) [Subscribe](https://www.fastcompany.com/subscribe?itm_source=footer&itm_medium=button&itm_campaign=bottom) [Privacy Policy](https://www.mansueto.com/privacy-policy/) [Notice of Collection](https://www.mansueto.com/privacy-policy/#collection) [Permissions](https://kudos.fastcompany.com/) [Help Center](https://fastcompany.zendesk.com/hc/en-us) [About Us](https://www.fastcompany.com/about-us) [Sitemap](https://www.fastcompany.com/sitemap) [![Newsguard Icon](https://assets.fastcompany.com/image/upload/c_fit,w_256,q_auto/v1726751993/original-logo.svg)](https://www.newsguardtech.com/ratings/rating-process-criteria/) ![100 Shields Icon](https://assets.fastcompany.com/image/upload/c_fit,w_128,q_auto/v1726752081/100_100-shield-ratings-transparent_2_1.svg) Fastcompany.com adheres to NewsGuard’s nine standards of credibility and transparency. 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Readable Markdown
Zoom just announced that it’s changing its name. But its users will still call it Zoom. In [a blog post published Monday](https://www.zoom.com/en/blog/introducing-zoom-communications-inc/?cms_guid=false&lang=null), Zoom CEO Eric Yuan announced that the company formerly known as “Zoom Video Communications Inc.” will now simply be called “Zoom Communications Inc.” The rename seems almost negligible, given that the company is hardly ever actually referred to by its full title, with users preferring the colloquial name “Zoom.” (Its logo uses the concise version, too.) And while the change won’t alter how the company’s branding looks or sounds, it is significant for a different reason. Zoom rose to prominence during the pandemic as a video calling tool to hold virtual meetings with colleagues, family, and classmates. Now, though, the company wants to reposition itself as an “AI-first work platform,” or a catch-all workplace productivity site—think an AI-driven combination of [Notion](https://www.fastcompany.com/91192119/notions-new-animated-ai-assistant-looks-more-new-yorker-than-clippy), Google Docs, and Microsoft Teams. The first step was dropping “video” from its name altogether. ![](https://images.fastcompany.com/image/upload/f_webp,q_auto,c_fit/wp-cms-2/2024/11/i-1-91236796-zoom-rebrands-as-zoom.png) \[Image: Zoom\] ## What to expect from Zoom 2.0 Zoom was founded by Yuan as a video conferencing app back in 2011. But the company truly boomed when the pandemic shut down in-person meetings, with usage of the platform [skyrocketing by 1,900%](https://www.businessinsider.com/meet-zoom-billionaire-eric-yuan-career-net-worth-life#yuan-added-more-than-12-billion-to-his-net-worth-in-the-past-six-months-alone-8) between December 2019 and September 2020. Since that period of take-off, Zoom’s finances [have leveled off](https://www.financemagnates.com/trending/zoom-in-2024-from-pandemic-darling-to-corporate-crawler/)—though the company’s performance has proved to be better than expected in [the second](https://finance.yahoo.com/news/zoom-proves-more-pandemic-only-132707850.html) and [third quarters](https://www.cnbc.com/2024/11/25/zoom-zm-q3-earnings-report-2025.html) of 2024. To compete with rival giants like Microsoft and Google, which each tout their own meeting services and AI workplace tools ([Copilot](https://www.fastcompany.com/91213113/microsoft-copilot-ai-agents-routine-tasks) and [Duet AI](https://www.fastcompany.com/90947400/google-is-putting-ai-into-your-business-processes-what-could-possibly-go-wrong?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss), respectively), Zoom is pivoting away from its video-forward identity and highlighting its new AI capabilities, like [the AI Companion](https://www.fastcompany.com/90948619/zoom-ai-features-presentation-skills-bad-at-meetings?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss) it released in September 2023, which can summarize meetings, draft chat threads, and even help create visual whiteboards. (Zoom released a more advanced [version 2.0](https://www.zoom.com/en/blog/ai-first-solutions/?amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53&amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53) in October.) The company released [Zoom Docs](https://www.zoom.com/en/products/collaborative-docs/?amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53&amp_device_id=48948e97-9aeb-425d-ac07-02a429c2da53), a kind of Google Docs competitor with built-in AI features like section suggestions and summarization capabilities, a month later. “To deliver on our mission over the long-term, we must stay ahead of trends, innovate rapidly, and develop solutions that reflect our customers’ biggest needs—which we see as going far beyond video in the future of work,” Yuan wrote in his blog post yesterday. “This is most evident in the AI explosion that has disrupted the workplace over the past year.” And Zoom wants a piece of it. ## Pivot from video Aside from yesterday’s name tweak, the company has yet to introduce any branding changes to usher in this new era (or “Zoom 2.0,” as Yuan terms it). At a conference last year, Zoom’s EMEA chief Frederik Maris [told *Insider*](https://www.businessinsider.com/zoom-different-company-remote-working-return-to-office-2023-11), “Our logo and our brand—it’s a blessing and a curse because everybody knows Zoom, but everybody knows us only for meetings.” He added: “Now we are becoming a completely different company.”
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