🕷️ Crawler Inspector

[](https://www.epochtimes.com/ "大纪元首页") [正体](https://www.epochtimes.com/b5/24/11/10/n14368044.htm) [简体](https://www.epochtimes.com/gb/24/11/10/n14368044.htm) - [大陆](https://www.epochtimes.com/gb/nsc413.htm) - [美国](https://www.epochtimes.com/gb/nsc412.htm) - [香港](https://www.epochtimes.com/gb/ncid1349362.htm) - [国际](https://www.epochtimes.com/gb/nsc418.htm) - [台湾](https://www.epochtimes.com/gb/ncid1349361.htm) - \| - [即时](https://www.epochtimes.com/gb/instant-news.htm) - [评论](https://www.epochtimes.com/gb/nccomment.htm) - [专题](https://www.epochtimes.com/gb/nf1191090.htm) - [视频](https://www.epochtimes.com/gb/nf1596798.htm) - \| - [科技](https://www.epochtimes.com/gb/nsc419.htm) - [财经](https://www.epochtimes.com/gb/nsc420.htm) - [娱乐](https://www.epochtimes.com/gb/ncyule.htm) - [文化](https://www.epochtimes.com/gb/nsc2007.htm) - \| - [生活](https://www.epochtimes.com/gb/nsc2008.htm) - [健康](https://www.epochtimes.com/gb/nsc1002.htm) - [各地分网](https://www.epochtimes.com/gb/ncChineseCommunity.htm) - [纽约](https://www.epochtimes.com/gb/nsc529.htm) - [华府](https://www.epochtimes.com/gb/nsc925.htm) - [旧金山](https://sf.epochtimes.com/) - [费城](https://www.epochtimes.com/gb/nsc990.htm) - [洛杉矶](https://www.epochtimes.com/gb/nsc970.htm) - [新泽西](https://www.epochtimes.com/gb/nsc530.htm) - [波士顿](https://www.epochtimes.com/gb/nsc531.htm) - [美西北](https://www.epochtimes.com/gb/nsc1000.htm) - [多伦多](https://www.epochtimes.com/gb/ncid1139891.htm) - [美南](https://www.epochtimes.com/gb/nsc919.htm) - [温哥华](https://www.epochtimes.com/gb/ncid1143942.htm) - [美中](https://www.epochtimes.com/gb/nsc918.htm) - [台湾](https://www.epochtimes.com/taiwan) - [圣地亚哥](https://www.epochtimes.com/gb/ncid2437.htm) - [香港](https://hk.epochtimes.com/) - [加国亚省](https://www.epochtimes.com/gb/ncid2497.htm) - [澳洲](https://www.epochtimes.com/gb/nsc980.htm) - [蒙特利尔](https://www.epochtimes.com/gb/ncid2528.htm) - [欧洲](https://www.epochtimes.com/gb/nsc974.htm) - [新西兰](https://www.epochtimes.com/gb/ncid1143937.htm) - [日本](https://www.epochtimes.com/gb/ncid1143931.htm) - [更多](https://www.epochtimes.com/gb/ncChineseCommunity.htm) [首页](https://www.epochtimes.com/gb/) \> [新闻](https://www.epochtimes.com/gb/ncnews.htm) \> [大陆新闻](https://www.epochtimes.com/gb/nsc413.htm) \> [中国经济](https://www.epochtimes.com/gb/ncid283.htm) \> 正文 [](https://www.epochtimes.com/) # “双11”将进入尾声 电商平台竞争不动了 [](https://i.epochtimes.com/assets/uploads/2023/11/id14116158-GettyImages-1788821002-600x400.jpg) 图为示意图。图为2023年11月12日，双11购物节结束后，工人在江苏省连云港市一家快递企业的分拨中心分拣快递包裹。(Geng Yuhe/VCG via Getty Images） 更新 2024-11-10 7:28 PM 人气 17671 标签: [双11](https://www.epochtimes.com/gb/tag/%E5%8F%8C11.html), [尾声](https://www.epochtimes.com/gb/tag/%E5%B0%BE%E5%A3%B0.html), [电商平台](https://www.epochtimes.com/gb/tag/%E7%94%B5%E5%95%86%E5%B9%B3%E5%8F%B0.html), [竞争](https://www.epochtimes.com/gb/tag/%E7%AB%9E%E4%BA%89.html), [双11购物节](https://www.epochtimes.com/gb/tag/%E5%8F%8C11%E8%B4%AD%E7%89%A9%E8%8A%82.html), [购物节](https://www.epochtimes.com/gb/tag/%E8%B4%AD%E7%89%A9%E8%8A%82.html), [中国](https://www.epochtimes.com/gb/tag/%E4%B8%AD%E5%9B%BD.html), [大陆](https://www.epochtimes.com/gb/tag/%E5%A4%A7%E9%99%86.html), [中国大陆](https://www.epochtimes.com/gb/tag/%E4%B8%AD%E5%9B%BD%E5%A4%A7%E9%99%86.html), [减弱](https://www.epochtimes.com/gb/tag/%E5%87%8F%E5%BC%B1.html), [商家](https://www.epochtimes.com/gb/tag/%E5%95%86%E5%AE%B6.html), [价格战](https://www.epochtimes.com/gb/tag/%E4%BB%B7%E6%A0%BC%E6%88%98.html), [经济](https://www.epochtimes.com/gb/tag/%E7%BB%8F%E6%B5%8E.html), [中国经济](https://www.epochtimes.com/gb/tag/%E4%B8%AD%E5%9B%BD%E7%BB%8F%E6%B5%8E.html), [天猫](https://www.epochtimes.com/gb/tag/%E5%A4%A9%E7%8C%AB.html), [淘宝](https://www.epochtimes.com/gb/tag/%E6%B7%98%E5%AE%9D.html), [经营者](https://www.epochtimes.com/gb/tag/%E7%BB%8F%E8%90%A5%E8%80%85.html), [电商](https://www.epochtimes.com/gb/tag/%E7%94%B5%E5%95%86.html) [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.epochtimes.com%2Fgb%2F24%2F11%2F10%2Fn14368044.htm) [Twitter](https://twitter.com/intent/tweet?text=%E3%80%8C%E9%9B%9911%E3%80%8D%E5%B0%87%E9%80%B2%E5%85%A5%E5%B0%BE%E8%81%B2+%E9%9B%BB%E5%95%86%E5%B9%B3%E5%8F%B0%E7%AB%B6%E7%88%AD%E4%B8%8D%E5%8B%95%E4%BA%86&via=dajiyuan&url=https%3A%2F%2Fwww.epochtimes.com%2Fgb%2F24%2F11%2F10%2Fn14368044.htm) [Line](https://line.me/R/msg/text/?%E3%80%8C%E9%9B%9911%E3%80%8D%E5%B0%87%E9%80%B2%E5%85%A5%E5%B0%BE%E8%81%B2+%E9%9B%BB%E5%95%86%E5%B9%B3%E5%8F%B0%E7%AB%B6%E7%88%AD%E4%B8%8D%E5%8B%95%E4%BA%86https://www.epochtimes.com/gb/24/11/10/n14368044.htm?openExternalBrowser=1) [复制链接]() [Print](https://www.epochtimes.com/gb/24/11/10/n14368044.htm#Print) 【字号】 [大](https://www.epochtimes.com/gb/24/11/10/n14368044.htm) [中](https://www.epochtimes.com/gb/24/11/10/n14368044.htm) [小](https://www.epochtimes.com/gb/24/11/10/n14368044.htm) [正体](https://www.epochtimes.com/b5/24/11/10/n14368044.htm) [简体](https://www.epochtimes.com/gb/24/11/10/n14368044.htm) 【大纪元2024年11月10日讯】中国大陆“双11”购物节即将进入尾声，今年“双11”不仅网路讨论声量减弱，商家也缺乏兴致。不管对商家还是消费者来说，“价格战”如今已经推不动。陆媒报导说，今年“双11”与以往最大的不同是平台之间已经不再全力比拼“最低价”，随着消费者更加理性、对价格等更加敏感，价格战已经无法持续。 ## “双11”进入尾声 电商平台竞争不动了 今年的天猫“双11”晚会不办了。这个曾经的中国电商圈标志性事件，在今年画上了句号。《金融投资报》指，“双11”晚会消失、社交媒体上吐槽平台规则的声音减弱，都印证了“双11”消费市场格局改变。 《21世纪经济报导》指出，“史上最长的‘双11’已接近尾声，平台与商家依然‘静悄悄’ ”。 10月8日，抖音电商率先推出“抖音商城双十一先享好物节”；淘宝、天猫、京东等电商平台则比往年提前10天左右，在10月14日晚上8点同步开启今年的“双11”活动。与往年相比，促销和补贴的玩法没有根本性变化，平台与商家也普遍对销售数据淡然。 从2009年由天猫发起“双11”活动再到成为所有电商的大型促销活动，这个购物狂欢节在这些年逐渐演变和分化。今年的“双11”，最大的不同是平台之间不再硝烟弥漫地比拼“最低价”。 价格战已经“无法持续”，随着消费者更加理性，极致低价已经难以带来陡峭的销售额增长；另一方面是，价格战已经影响产品的品质，对品牌和商家而言，这并不利于长期生存。 报导说，电商平台提出“不拼最低价”，这或许不是主动的出击，更大的可能是竞争不动了。 一家知名鞋服品牌电商运营部的相关人士表示，“我们也不想打‘价格战’。对我们来说没有什么积极的作用，因为鞋服的退货率非常高，女装品类的尤其如此。如果只拼价格，不仅盈利削得薄还解决不了我们消化库存的核心问题，对我们的品牌也没有好处。” 这并非个例。多名服装品牌类主理人或者知名品牌的电商运营人士均提到退货率增加所带来的“困扰”。一位服装品牌主理人表示，“今年退货率大幅度增加，虽然有更多竞争对手入局的因素，但平台的退货政策对消费者也明显更友好。这对我们品牌商家来说非常痛苦。” ## 中小商家的处境更加艰难 老曹在淘宝开店已有8年，她经营了一家宠物用品店。她说，“今年‘618’期间，100元的东西凑完满减8.3折，加上还有3%的淘金币相当于可人到手是80元，如果还要扣掉花呗、先用后付以及强制运费险，加上发出去的运费和物料等成本我到手就只有70元了，完全赚不到钱。” 传统商家的玩法可能依赖于平台，但也并不老套。舒客品牌电商运营部相关负责人表示，今年“双11”消费者对品质的要求越来越高，持续更加注重产品的性价比和售后服务，各大品牌在营销策略上也更加注重创新和差异化的产品组合或者销售政策来吸引消费者。 在“不拼最低价”的喊话下，商家对“双11”的期待已变，流量、成交不再是唯一的考核目标。 《财经》报导，一名有10几年经验的电商从业者贾真表示，商品如果有差不多50%以上的毛利，透过“双11”还能赚到钱，但毛利低于30%就没有参加“双11”的必要了，“双11有一个满300减50的优惠券，再打个9折，再加上运费险，再加上付费的成本，30%根本兜不住”。 其他电商平台上的中小商家也表示,在如今的竞争环境下，正在失去对“双11”的期待。由于“双11”活动时间拉长，价值就不再那么突出。今年中国各大电商平台的“双11”促销活动约10月中就陆续开跑，较去年又提前一周左右。广东的服装商家张达表示，周期延长却没给销量带来什么明显的提升，“现在一年的活动做个不停，有没有双11性质一样”。 还有淘宝和天猫女装店铺经营者表示，“我和身边的几位同行卖得都不好，只有去年的一半吧”今年以来，他感觉访客数量比去年更少了，经营成本变得更高。 责任编辑：方晓 推荐阅读： - [从被降薪到买便宜货 中国人生活全面降级](https://www.epochtimes.com/gb/24/8/14/n14311103.htm) - [茅台酒价格持续下跌 线上价跌破2000元](https://www.epochtimes.com/gb/24/11/5/n14365224.htm) - [340万人拼“国考”一万多人竞争一个岗位](https://www.epochtimes.com/gb/24/10/27/n14358566.htm) - [经济持续低迷 中国消费者盛行“穷鬼套餐”](https://www.epochtimes.com/gb/24/7/20/n14294542.htm) - [调查：内卷无底线 中国小工厂苦苦挣扎](https://www.epochtimes.com/gb/24/11/7/n14365998.htm) 相关专题: [方晓报导](https://www.epochtimes.com/gb/nf3928.htm) 相关新闻 [](https://www.epochtimes.com/gb/21/11/8/n13360594.htm) [双十一 周晓光等多名大陆富豪资产被拍卖](https://www.epochtimes.com/gb/21/11/8/n13360594.htm) 人气 1591 [](https://www.epochtimes.com/gb/26/1/18/n14678394.htm) [煤炭价格下行 “美锦能源”两年亏损近20亿](https://www.epochtimes.com/gb/26/1/18/n14678394.htm) 人气 327 [](https://www.epochtimes.com/gb/26/1/18/n14678311.htm) [深圳银楼爆雷 银价上涨 老板疑卷款跑路](https://www.epochtimes.com/gb/26/1/18/n14678311.htm) 人气 2560 [](https://www.epochtimes.com/gb/26/1/17/n14678279.htm) [中企“东方雨虹”亏损 降价出售四十多套房产](https://www.epochtimes.com/gb/26/1/17/n14678279.htm) 人气 697 如果您有新闻线索或资料给大纪元，请进入[安全投稿爆料平台](https://tougao.epochtimes.com/tougao_gb.php)。 评论 如果您有新闻线索或疫情资料给我们 [请进入安全爆料平台](https://tougao.epochtimes.com/tougao_gb.php) *** 纪元图解 [更多 \>](https://www.epochtimes.com/gb/nf1373494.htm) [](https://www.epochtimes.com/gb/26/1/16/n14677590.htm) [【图解】美国牛仔十大人生信条](https://www.epochtimes.com/gb/26/1/16/n14677590.htm) 人气 559 [](https://www.epochtimes.com/gb/26/1/12/n14674656.htm) [【图解】午夜之锤 美摧毁伊朗核设施内幕](https://www.epochtimes.com/gb/26/1/12/n14674656.htm) 人气 3770 新闻排行 [更多 \>](https://www.epochtimes.com/gb/nscrw401.htm) 1 [](https://www.epochtimes.com/gb/26/1/16/n14677609.htm) [川普说明为何暂缓对伊朗军事打击](https://www.epochtimes.com/gb/26/1/16/n14677609.htm) 人气 6416 2 [](https://www.epochtimes.com/gb/26/1/17/n14677928.htm) [火箭飞行异常 中共一天两起发射任务失利](https://www.epochtimes.com/gb/26/1/17/n14677928.htm) 人气 6409 3 [](https://www.epochtimes.com/gb/26/1/16/n14677645.htm) [分析：中企薄利化成常态 泄中国经济真相](https://www.epochtimes.com/gb/26/1/16/n14677645.htm) 人气 6368 4 [](https://www.epochtimes.com/gb/26/1/16/n14677559.htm) [美官员：加国进口中国电动车的决定有问题](https://www.epochtimes.com/gb/26/1/16/n14677559.htm) 人气 5908 5 [](https://www.epochtimes.com/gb/26/1/16/n14677269.htm) [CIA大胆策反中共官员 专家解析](https://www.epochtimes.com/gb/26/1/16/n14677269.htm) 人气 5137 娱乐排行 [更多 \>](https://www.epochtimes.com/gb/nscrw406.htm) 1 [](https://www.epochtimes.com/gb/26/1/16/n14677646.htm) [李亚鹏欠债风波口碑反转 网友自发捐款超千万](https://www.epochtimes.com/gb/26/1/16/n14677646.htm) 人气 4725 2 [](https://www.epochtimes.com/gb/26/1/16/n14677588.htm) [李湘多个平台账号被禁关注 名下多家公司已注销](https://www.epochtimes.com/gb/26/1/16/n14677588.htm) 人气 3618 3 [](https://www.epochtimes.com/gb/26/1/17/n14678260.htm) [女星刘乐妍移居大陆10年 仍被当台独分子抓捕](https://www.epochtimes.com/gb/26/1/17/n14678260.htm) 人气 2652 4 [](https://www.epochtimes.com/gb/26/1/15/n14676882.htm) [李亚鹏再爆债务危机 嫣然医院因欠租遭强制执行](https://www.epochtimes.com/gb/26/1/15/n14676882.htm) 人气 2170 5 [](https://www.epochtimes.com/gb/26/1/16/n14676988.htm) [黄晓明自曝曾脚断六骨 背后真相令人心惊](https://www.epochtimes.com/gb/26/1/16/n14676988.htm) 人气 1094 文化排行 [更多 \>](https://www.epochtimes.com/gb/nscrw2007.htm) 1 [](https://www.epochtimes.com/gb/21/8/22/n13179302.htm) [清代苦行僧轮回转世富商 触动前世记忆续宏愿](https://www.epochtimes.com/gb/21/8/22/n13179302.htm) 人气 2081 2 [](https://www.epochtimes.com/gb/26/1/7/n14670911.htm) [《论语》说（105）：愚不可及的真义](https://www.epochtimes.com/gb/26/1/7/n14670911.htm) 人气 1488 3 [](https://www.epochtimes.com/gb/26/1/15/n14676246.htm) [【未解之谜】美的终极密码 宇宙中最神奇的法则](https://www.epochtimes.com/gb/26/1/15/n14676246.htm) 人气 697 4 [](https://www.epochtimes.com/gb/26/1/10/n14673074.htm) [鲜少听闻却影响深远的四个古帝国](https://www.epochtimes.com/gb/26/1/10/n14673074.htm) 人气 605 5 [](https://www.epochtimes.com/gb/9/8/6/n2614409.htm) [人物写实油画的价值（上）](https://www.epochtimes.com/gb/9/8/6/n2614409.htm) 人气 360 生活排行 [更多 \>](https://www.epochtimes.com/gb/nscrw2008.htm) 1 [](https://www.epochtimes.com/gb/26/1/16/n14677155.htm) [小狗能看到哪几种颜色？视力如何？](https://www.epochtimes.com/gb/26/1/16/n14677155.htm) 人气 467 2 [](https://www.epochtimes.com/gb/26/1/18/n14678546.htm) [主管请注意！感到被轻视的员工会怠工](https://www.epochtimes.com/gb/26/1/18/n14678546.htm) 人气 201 3 [](https://www.epochtimes.com/gb/26/1/16/n14677188.htm) [今年加拿大房市7大趋势](https://www.epochtimes.com/gb/26/1/16/n14677188.htm) 人气 140 4 [](https://www.epochtimes.com/gb/26/1/16/n14677571.htm) [4种加热技巧 隔夜披萨也能恢复香脆美味](https://www.epochtimes.com/gb/26/1/16/n14677571.htm) 人气 127 5 [](https://www.epochtimes.com/gb/26/1/15/n14676902.htm) [报告：在安省 年薪10万也买不起房](https://www.epochtimes.com/gb/26/1/15/n14676902.htm) 人气 83 独家视角 [更多 \>](https://www.epochtimes.com/gb/nf6092.htm) [【独家】中共国家安全部第十局起底](https://www.epochtimes.com/gb/25/11/13/n14635481.htm) [王友群：中南海巨变 中国出路在何方](https://www.epochtimes.com/gb/25/5/23/n14516563.htm) [成都挂反共条幅勇士身份披露 知情人谈内幕](https://www.epochtimes.com/gb/25/4/26/n14492364.htm) [【内幕】中国大基建如何成为贪腐提款机](https://www.epochtimes.com/gb/25/3/25/n14466392.htm) [【内幕】李嘉诚卖巴拿马港口涉中共高层政争](https://www.epochtimes.com/gb/25/3/20/n14462776.htm) [【独家】防火墙下的博弈 中国多少人在翻墙](https://www.epochtimes.com/gb/25/3/7/n14453270.htm) [](https://www.epochtimes.com/ "大纪元首页") 本网站图文内容归大纪元所有，任何单位及个人未经许可，不得擅自转载使用。 Copyright© 2000 - 2026 The Epoch Times Association Inc. All Rights Reserved. Cookie 设置 [Back to Top]()