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| Meta Title | Zara Larsson Talks 'Midnight Sun,' TikToks, and Her Biggest Year Yet |
| Meta Description | Zara Larsson talks to ELLE about viral grapes, the Portland Bike Bus, and the freedom fueling her "Midnight Sun" era. |
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| Boilerpipe Text | Vincenzo Dimino
I know Zara Larsson will read every single word of this interview. Whether it makes the rounds on X, TikTok, Instagram, or just flat-out
Google.com
, Swedenās pop princess is chronically online. She comments on fansā TikToks, reposts moments from her dazzling tour, and yes, will even confront you in person about a poorly lit Reel you posted of her. When we saw one another at the Grammy Awards just a few weeks back, she looked me dead in the eye, with her signature smile and laugh, and said, āI saw that. Howās the lighting today?ā
Larsson is wickedly funny. She tells wild stories and spits out jokes on TikTok, earning millions of views and
going viral regularly.
In interviews, sheāll drop a few quotes that make you belly laugh (āItās going to be a motherquake,ā she says when I ask her about her upcoming deluxe album). She recently posted on Instagram Story that her ab routine is simply laughing.
Vincenzo Dimino
Larsson, before her
Midnight Sun
show in Los Angeles, styled by Caterina Ospina.
Midnight Sun
, Larssonās newest and fifth album, is a representation of pure happiness. Celebrating the joys of summer, the project was released last September, and with every moment that passes, it seems to become more powerful. By February, she was performing at the Grammys pre-show. Sheās starring in a campaign with
Urban Outfitters
. And just a few days ago, she went No. 1 on the Spotify Global Top 50 list with PinkPantheress for their collab, āStateside,ā thanks in part to a routine by Olympic gold medalist Alysa Liu.
Larssonās success, over a decade after her 2014 debut album, follows years of hard work, dedication, and yes, flopping. The difference now? Her music is unabashedly Zara. āThe core of
Midnight Sun
is the core of me,ā she says. āItās the joy.ā
Last week, before her second show in Los Angeles, Larsson spent a few minutes with ELLE to chat about this moment in her career, from her sold-out shows to her viral moments to her in-person activism. The star opens up in a no-holds-barred interview.
Vincenzo Dimino
I was at your show last Wednesday. It was so good.
I have so much fun. I really enjoy it. Now weāre getting into the show flow of it all. And Iām just really excited for the rest of the tour. I feel like itās going to be so much fun. Iām super excited.
When tickets for this tour went on sale, it was right before your explosion. That means the rooms youāre playing in are for fans who were with you right before you blew up. What does that mean to you?
I remember putting the tickets on sale at the same time as the album came out, just like, āHey, album out, going on tour, see you in a few months.ā Obviously you want to have faith and believe in what you do, but you canāt really calculate whatās going to happen, ever. I havenāt really toured much in the U.S., and I definitely havenāt done a proper tour this size. Any promoter wouldāve never said yes to me [or said] like, āActually, I think we should book a bigger venue,ā because I havenāt done this before.
I never could have guessed what wouldāve happened the past couple of months with āMidnight Sun,ā with āStateside,ā with āLush Lifeā [which was originally released in 2015] having a resurgence. Thereās just been so many stars that have aligned for me right now. Itās really, really exciting because in a way, this is such a fun show that I get to do with the girls on stage, but itās also quite an intimate show. The show is basically just me. Itās the band. Itās the dancers. Itās the outfits. Itās the lights. Itās very simple, is what it is. But I think itās the last time, hopefully, with humbleness and love, that I will play in venues of this size. Iām really excited for that.
Vincenzo Dimino
Larsson performs āMidnight Sunā in Los Angeles.
Since youāre thinking about your next steps, Iām wondering if youāre planning on keeping this aesthetic moving forward. Your past albums had different vibes, but this is clearly a moment that worked.
No, definitely. I feel like this is such an era for me. When people are like, āOh, the rebrand is amazing.ā Iām like, āWhat rebrand?ā I didnāt have a brand to rebrand from.
I find it really difficult to stay consistent and be disciplined, because thereās so many things that I love. But with this era, I really feel like I have been disciplined and stuck to something that I feel like is so fun, colorful, and glittery.
I think a lot of the fashion people are really the gatekeepers of what is considered to be cool, or what culture is. Now, if Iām going to be front row at a fashion show, I want it to be because the brand loves me for my artistry and what I do. I love [this era]. It feels so me.
Itās going to develop, itās going to evolve, but that goes hand in hand with summer, because summer is also when you feel the most free. Summertime arrives and you get access to the world. Nature is opening up again. You can go out, you can go have a picnic in the woods. I always do that with my friends every summer. You can go and swim in the lake. You can go to the beach. That sense of freedom is a big part of what I want to share with the world. I want people to feel free and happy when they come and see my show.
Youāre
collaborating with Urban Outfitters
. How is the brand bringing āMidnight Sunā to life?
I always try to work with brands that my fans will connect with, and UO felt aligned for me. Especially being on tour, I do everything I can to connect with the community that supports me.
Midnight Sun
is about being free, feeling joy, and what you wear is a big part of that.
Vincenzo Dimino
Youāve hinted at a deluxe album. What can you tell us?
Iām so excited for this deluxe. Summer truly isnāt over yet.
Midnight Sun
was released in September. Itās been brewing all year. I feel like this deluxe is just going to build onto that world that kind of already exists, but in a really fun, different way. Iām very proud of all the people that are a part of this project. Iāve never felt as accomplished as I do when I listen to these songs, because I feel like this is a really big deal for me. I want to do a proper rollout. I want to do the teasing of it all, the anticipation, the little Easter eggs. Iām very excited.
āStatesideā reached No. 1 on Spotify Global Top 50. How does that feel?
It feels so normal. I feel internally just the same. Iām happy for the opportunities that it will bring to me, and I think it just adds on to everything thatās happening. I say in my song, āThe Ambition,ā that I want a No. 1, but doesnāt everyone? Having a No. 1 is just a symptom of having people listening to the song. You know what I mean? Itās like, duh. What I really want is for people to connect with the music, for people to show up to my concerts, and for us to experience and make memories together. A bigger moment was to see Alyssa [Liu], for example, perform āStatesideā [at the Olympics]. That was a part of a cultural moment. Itās those moments where Iām like,
Wow, I got to be a small part of that moment in history.
That feels really powerful. When people come up to me and theyāre like, āI got married to your song, āSymphony,āā those things where itās like, Iām a part of peopleās livesāthat affects me.
Is that weird sometimes?
No, I love it. I get to be a part of peopleās lives in their very special moments or even going through hard times, going through good times. I love that. My dreams and goals are to have people connect. I just want to connect with people at the end of the day.
I know everyoneās talking about the fucking
Khia asylum
. Iāve had big songs. Iāve had songs that have been streamed billions of times, but Iāve always craved to have a cultural impact. My biggest thing is my shows. Thatās where I want people to come and enjoy. Thatās really my number-one thing.
Vincenzo Dimino
People also connect with you because of your social media presence. You just posted a
TikTok
about an early performance where people were throwing grapes at you. Did you try to catch any in your mouth?
[
Laughs
] No! That shit was so humiliating. It was just so funny when I saw that video on my For You Page. As I say in the video, Iāve been through it. Iāve been in parking lots. Iāve been in schools. Iāve really been grinding. I have never been too good for any stage.
Sometimes I think about that performance, and I remember I should tell the story. Never give up a story. I saw that video and I was like, āOh my God, that is my grape date.ā It was just so funny to me. Someone pointed out, which I didnāt even see, they were like, āWow, thereās a grape right by her foot.ā The grape was lying there. The evidence was right in the frame.
How do you approach social media?
Whatās nice about TikTok is that you donāt have to have this aesthetic, really. TikTok is all about the substance, what youāre saying, how you are connecting with people through your personality. I only have personality videos. [People] might not have been through performing in a school where people throw grapes at them, but I think most people have been through something that feels awkward or a bit cringe, humiliating.
Itās important for the people who follow me to connect with the person I am. Thatās why I also love to comment on peopleās videos. Iām just a person who enjoys the internet, and I spend a lot of time here. I see everything you guys see. Iām just a girl with the phone.
Vincenzo Dimino
Youāre also very socially aware on TikTok. You posted a video recently about the taboo around
abortion
. Your takes always feel genuine. How did you develop this awareness?
How my brain is wired is that I think very clearly. Iām the best version of myself when I get to express myself and somewhat perform, but also to figure out who I am through other people, and having a dialogue with other people. My phone is where I figure out what I truly think about things. Iām fine-tuning it, and Iāve learned so much. Itās another reason why I like connecting with people.
I say Iām right about everything, but Iām also curious and Iām humble enough to learn new things. I just need to express myself and my opinions. I was way worse when I was younger. Now, my roots are very stable in the ground of who I am as a person.
You also walk the walk. I think about
Portland Bike Bus
, an organization that encourages kids to bike to school. You rode with the group one day, and you showed up.
Iām a stan on Bike Bus. Iāve been following them for years. Every time I see a video, I just cry. They invited me to that. I was like, āOh, weāre fucking going.ā I emailed them immediately. I love those videos. I love the initiative of it. I love what itās doing for the community. I love what itās doing for the kids. This is personal to me. I will be there. I will be there tomorrow, actually. Clear the schedule. I will be there.
Vincenzo Dimino
I hope you get more experiences like that in your tour, too.
Me too. Thatās what itās all about. So many people [on the public relations or label side] were like, āThat was an excellent PR move.ā But for me, it genuinely wasnāt even that. I was like, āNo, Iām so excited to do this.ā Thatās just how I live my life. Even with āLush Life Girlā [when I invite a fan to dance with me on stage during the song]
and āStateside,ā it just falls into place in a very natural way. You can always amplify what is happening around it, but everything is very organic, and it just comes from a genuine place. It just has to start from there. Then if [my PR] wants to take it to the press, thatās cool by me, but it has to feel like itās genuine and itās fun. Thatās why I do it.
This interview has been edited and condensed for clarity. |
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Vincenzo Dimino
1. [Culture](https://www.elle.com/culture/)
2. [Music](https://www.elle.com/culture/music/)
3. [Zara Larsson Found True Freedom in Her Midnight Sun Era](https://www.elle.com/culture/music/a70632585/zara-larsson-midnight-sun-tour-interview/)
# Zara Larsson Found True Freedom in Her *Midnight Sun* Era
The Swedish superstar reflects on her massive year and deluxe album on the horizon.
By [Samuel Maude](https://www.elle.com/author/246986/samuel-maude/ "Samuel Maude")
Published: Mar 9, 2026

I know Zara Larsson will read every single word of this interview. Whether it makes the rounds on X, TikTok, Instagram, or just flat-out [Google.com](http://google.com/), Swedenās pop princess is chronically online. She comments on fansā TikToks, reposts moments from her dazzling tour, and yes, will even confront you in person about a poorly lit Reel you posted of her. When we saw one another at the Grammy Awards just a few weeks back, she looked me dead in the eye, with her signature smile and laugh, and said, āI saw that. Howās the lighting today?ā
Larsson is wickedly funny. She tells wild stories and spits out jokes on TikTok, earning millions of views and [going viral regularly.](https://www.tiktok.com/@zaralarsson/video/7608366870659337494?lang=en) In interviews, sheāll drop a few quotes that make you belly laugh (āItās going to be a motherquake,ā she says when I ask her about her upcoming deluxe album). She recently posted on Instagram Story that her ab routine is simply laughing.

Vincenzo Dimino
Larsson, before her *Midnight Sun* show in Los Angeles, styled by Caterina Ospina.
*Midnight Sun*, Larssonās newest and fifth album, is a representation of pure happiness. Celebrating the joys of summer, the project was released last September, and with every moment that passes, it seems to become more powerful. By February, she was performing at the Grammys pre-show. Sheās starring in a campaign with [Urban Outfitters](https://go.redirectingat.com/?id=74968X1525074&url=https%3A%2F%2Fwww.urbanoutfitters.com%2Fuo-add-to-story-newsroom). And just a few days ago, she went No. 1 on the Spotify Global Top 50 list with PinkPantheress for their collab, āStateside,ā thanks in part to a routine by Olympic gold medalist Alysa Liu.
Larssonās success, over a decade after her 2014 debut album, follows years of hard work, dedication, and yes, flopping. The difference now? Her music is unabashedly Zara. āThe core of *Midnight Sun* is the core of me,ā she says. āItās the joy.ā
Last week, before her second show in Los Angeles, Larsson spent a few minutes with ELLE to chat about this moment in her career, from her sold-out shows to her viral moments to her in-person activism. The star opens up in a no-holds-barred interview.

Vincenzo Dimino
## I was at your show last Wednesday. It was so good.
I have so much fun. I really enjoy it. Now weāre getting into the show flow of it all. And Iām just really excited for the rest of the tour. I feel like itās going to be so much fun. Iām super excited.
## When tickets for this tour went on sale, it was right before your explosion. That means the rooms youāre playing in are for fans who were with you right before you blew up. What does that mean to you?
I remember putting the tickets on sale at the same time as the album came out, just like, āHey, album out, going on tour, see you in a few months.ā Obviously you want to have faith and believe in what you do, but you canāt really calculate whatās going to happen, ever. I havenāt really toured much in the U.S., and I definitely havenāt done a proper tour this size. Any promoter wouldāve never said yes to me \[or said\] like, āActually, I think we should book a bigger venue,ā because I havenāt done this before.
I never could have guessed what wouldāve happened the past couple of months with āMidnight Sun,ā with āStateside,ā with āLush Lifeā \[which was originally released in 2015\] having a resurgence. Thereās just been so many stars that have aligned for me right now. Itās really, really exciting because in a way, this is such a fun show that I get to do with the girls on stage, but itās also quite an intimate show. The show is basically just me. Itās the band. Itās the dancers. Itās the outfits. Itās the lights. Itās very simple, is what it is. But I think itās the last time, hopefully, with humbleness and love, that I will play in venues of this size. Iām really excited for that.

Vincenzo Dimino
Larsson performs āMidnight Sunā in Los Angeles.
## Since youāre thinking about your next steps, Iām wondering if youāre planning on keeping this aesthetic moving forward. Your past albums had different vibes, but this is clearly a moment that worked.
No, definitely. I feel like this is such an era for me. When people are like, āOh, the rebrand is amazing.ā Iām like, āWhat rebrand?ā I didnāt have a brand to rebrand from.
I find it really difficult to stay consistent and be disciplined, because thereās so many things that I love. But with this era, I really feel like I have been disciplined and stuck to something that I feel like is so fun, colorful, and glittery.
I think a lot of the fashion people are really the gatekeepers of what is considered to be cool, or what culture is. Now, if Iām going to be front row at a fashion show, I want it to be because the brand loves me for my artistry and what I do. I love \[this era\]. It feels so me.
Itās going to develop, itās going to evolve, but that goes hand in hand with summer, because summer is also when you feel the most free. Summertime arrives and you get access to the world. Nature is opening up again. You can go out, you can go have a picnic in the woods. I always do that with my friends every summer. You can go and swim in the lake. You can go to the beach. That sense of freedom is a big part of what I want to share with the world. I want people to feel free and happy when they come and see my show.
## Youāre [collaborating with Urban Outfitters](https://go.redirectingat.com/?id=74968X1525074&url=https%3A%2F%2Fwww.urbanoutfitters.com%2Fuo-add-to-story-newsroom). How is the brand bringing āMidnight Sunā to life?
I always try to work with brands that my fans will connect with, and UO felt aligned for me. Especially being on tour, I do everything I can to connect with the community that supports me. *Midnight Sun* is about being free, feeling joy, and what you wear is a big part of that.

Vincenzo Dimino
## Youāve hinted at a deluxe album. What can you tell us?
Iām so excited for this deluxe. Summer truly isnāt over yet. *Midnight Sun* was released in September. Itās been brewing all year. I feel like this deluxe is just going to build onto that world that kind of already exists, but in a really fun, different way. Iām very proud of all the people that are a part of this project. Iāve never felt as accomplished as I do when I listen to these songs, because I feel like this is a really big deal for me. I want to do a proper rollout. I want to do the teasing of it all, the anticipation, the little Easter eggs. Iām very excited.
## āStatesideā reached No. 1 on Spotify Global Top 50. How does that feel?
It feels so normal. I feel internally just the same. Iām happy for the opportunities that it will bring to me, and I think it just adds on to everything thatās happening. I say in my song, āThe Ambition,ā that I want a No. 1, but doesnāt everyone? Having a No. 1 is just a symptom of having people listening to the song. You know what I mean? Itās like, duh. What I really want is for people to connect with the music, for people to show up to my concerts, and for us to experience and make memories together. A bigger moment was to see Alyssa \[Liu\], for example, perform āStatesideā \[at the Olympics\]. That was a part of a cultural moment. Itās those moments where Iām like, *Wow, I got to be a small part of that moment in history.* That feels really powerful. When people come up to me and theyāre like, āI got married to your song, āSymphony,āā those things where itās like, Iām a part of peopleās livesāthat affects me.
## Is that weird sometimes?
No, I love it. I get to be a part of peopleās lives in their very special moments or even going through hard times, going through good times. I love that. My dreams and goals are to have people connect. I just want to connect with people at the end of the day.
I know everyoneās talking about the fucking [Khia asylum](https://www.tiktok.com/@thedallasryan/video/7611286846512975118?lang=en&q=khia%20asylum&t=1772776061861). Iāve had big songs. Iāve had songs that have been streamed billions of times, but Iāve always craved to have a cultural impact. My biggest thing is my shows. Thatās where I want people to come and enjoy. Thatās really my number-one thing.

Vincenzo Dimino
## People also connect with you because of your social media presence. You just posted a [TikTok](https://www.tiktok.com/@zaralarsson/video/7613297216899353878?lang=en) about an early performance where people were throwing grapes at you. Did you try to catch any in your mouth?
\[*Laughs*\] No! That shit was so humiliating. It was just so funny when I saw that video on my For You Page. As I say in the video, Iāve been through it. Iāve been in parking lots. Iāve been in schools. Iāve really been grinding. I have never been too good for any stage.
Sometimes I think about that performance, and I remember I should tell the story. Never give up a story. I saw that video and I was like, āOh my God, that is my grape date.ā It was just so funny to me. Someone pointed out, which I didnāt even see, they were like, āWow, thereās a grape right by her foot.ā The grape was lying there. The evidence was right in the frame.
## How do you approach social media?
Whatās nice about TikTok is that you donāt have to have this aesthetic, really. TikTok is all about the substance, what youāre saying, how you are connecting with people through your personality. I only have personality videos. \[People\] might not have been through performing in a school where people throw grapes at them, but I think most people have been through something that feels awkward or a bit cringe, humiliating.
Itās important for the people who follow me to connect with the person I am. Thatās why I also love to comment on peopleās videos. Iām just a person who enjoys the internet, and I spend a lot of time here. I see everything you guys see. Iām just a girl with the phone.

Vincenzo Dimino
## Youāre also very socially aware on TikTok. You posted a video recently about the taboo around [abortion](https://www.tiktok.com/@zaralarsson/video/7613900041371061526?lang=en). Your takes always feel genuine. How did you develop this awareness?
How my brain is wired is that I think very clearly. Iām the best version of myself when I get to express myself and somewhat perform, but also to figure out who I am through other people, and having a dialogue with other people. My phone is where I figure out what I truly think about things. Iām fine-tuning it, and Iāve learned so much. Itās another reason why I like connecting with people.
I say Iām right about everything, but Iām also curious and Iām humble enough to learn new things. I just need to express myself and my opinions. I was way worse when I was younger. Now, my roots are very stable in the ground of who I am as a person.
## You also walk the walk. I think about [Portland Bike Bus](https://www.tiktok.com/@zaralarsson/video/7612083771013385475?lang=en), an organization that encourages kids to bike to school. You rode with the group one day, and you showed up.
Iām a stan on Bike Bus. Iāve been following them for years. Every time I see a video, I just cry. They invited me to that. I was like, āOh, weāre fucking going.ā I emailed them immediately. I love those videos. I love the initiative of it. I love what itās doing for the community. I love what itās doing for the kids. This is personal to me. I will be there. I will be there tomorrow, actually. Clear the schedule. I will be there.

Vincenzo Dimino
## I hope you get more experiences like that in your tour, too.
Me too. Thatās what itās all about. So many people \[on the public relations or label side\] were like, āThat was an excellent PR move.ā But for me, it genuinely wasnāt even that. I was like, āNo, Iām so excited to do this.ā Thatās just how I live my life. Even with āLush Life Girlā \[when I invite a fan to dance with me on stage during the song\]and āStateside,ā it just falls into place in a very natural way. You can always amplify what is happening around it, but everything is very organic, and it just comes from a genuine place. It just has to start from there. Then if \[my PR\] wants to take it to the press, thatās cool by me, but it has to feel like itās genuine and itās fun. Thatās why I do it.
*This interview has been edited and condensed for clarity.*
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| Readable Markdown | 
Vincenzo Dimino
I know Zara Larsson will read every single word of this interview. Whether it makes the rounds on X, TikTok, Instagram, or just flat-out [Google.com](http://google.com/), Swedenās pop princess is chronically online. She comments on fansā TikToks, reposts moments from her dazzling tour, and yes, will even confront you in person about a poorly lit Reel you posted of her. When we saw one another at the Grammy Awards just a few weeks back, she looked me dead in the eye, with her signature smile and laugh, and said, āI saw that. Howās the lighting today?ā
Larsson is wickedly funny. She tells wild stories and spits out jokes on TikTok, earning millions of views and [going viral regularly.](https://www.tiktok.com/@zaralarsson/video/7608366870659337494?lang=en) In interviews, sheāll drop a few quotes that make you belly laugh (āItās going to be a motherquake,ā she says when I ask her about her upcoming deluxe album). She recently posted on Instagram Story that her ab routine is simply laughing.

Vincenzo Dimino
Larsson, before her *Midnight Sun* show in Los Angeles, styled by Caterina Ospina.
*Midnight Sun*, Larssonās newest and fifth album, is a representation of pure happiness. Celebrating the joys of summer, the project was released last September, and with every moment that passes, it seems to become more powerful. By February, she was performing at the Grammys pre-show. Sheās starring in a campaign with [Urban Outfitters](https://go.redirectingat.com/?id=74968X1525074&url=https%3A%2F%2Fwww.urbanoutfitters.com%2Fuo-add-to-story-newsroom). And just a few days ago, she went No. 1 on the Spotify Global Top 50 list with PinkPantheress for their collab, āStateside,ā thanks in part to a routine by Olympic gold medalist Alysa Liu.
Larssonās success, over a decade after her 2014 debut album, follows years of hard work, dedication, and yes, flopping. The difference now? Her music is unabashedly Zara. āThe core of *Midnight Sun* is the core of me,ā she says. āItās the joy.ā
Last week, before her second show in Los Angeles, Larsson spent a few minutes with ELLE to chat about this moment in her career, from her sold-out shows to her viral moments to her in-person activism. The star opens up in a no-holds-barred interview.

Vincenzo Dimino
## I was at your show last Wednesday. It was so good.
I have so much fun. I really enjoy it. Now weāre getting into the show flow of it all. And Iām just really excited for the rest of the tour. I feel like itās going to be so much fun. Iām super excited.
## When tickets for this tour went on sale, it was right before your explosion. That means the rooms youāre playing in are for fans who were with you right before you blew up. What does that mean to you?
I remember putting the tickets on sale at the same time as the album came out, just like, āHey, album out, going on tour, see you in a few months.ā Obviously you want to have faith and believe in what you do, but you canāt really calculate whatās going to happen, ever. I havenāt really toured much in the U.S., and I definitely havenāt done a proper tour this size. Any promoter wouldāve never said yes to me \[or said\] like, āActually, I think we should book a bigger venue,ā because I havenāt done this before.
I never could have guessed what wouldāve happened the past couple of months with āMidnight Sun,ā with āStateside,ā with āLush Lifeā \[which was originally released in 2015\] having a resurgence. Thereās just been so many stars that have aligned for me right now. Itās really, really exciting because in a way, this is such a fun show that I get to do with the girls on stage, but itās also quite an intimate show. The show is basically just me. Itās the band. Itās the dancers. Itās the outfits. Itās the lights. Itās very simple, is what it is. But I think itās the last time, hopefully, with humbleness and love, that I will play in venues of this size. Iām really excited for that.

Vincenzo Dimino
Larsson performs āMidnight Sunā in Los Angeles.
## Since youāre thinking about your next steps, Iām wondering if youāre planning on keeping this aesthetic moving forward. Your past albums had different vibes, but this is clearly a moment that worked.
No, definitely. I feel like this is such an era for me. When people are like, āOh, the rebrand is amazing.ā Iām like, āWhat rebrand?ā I didnāt have a brand to rebrand from.
I find it really difficult to stay consistent and be disciplined, because thereās so many things that I love. But with this era, I really feel like I have been disciplined and stuck to something that I feel like is so fun, colorful, and glittery.
I think a lot of the fashion people are really the gatekeepers of what is considered to be cool, or what culture is. Now, if Iām going to be front row at a fashion show, I want it to be because the brand loves me for my artistry and what I do. I love \[this era\]. It feels so me.
Itās going to develop, itās going to evolve, but that goes hand in hand with summer, because summer is also when you feel the most free. Summertime arrives and you get access to the world. Nature is opening up again. You can go out, you can go have a picnic in the woods. I always do that with my friends every summer. You can go and swim in the lake. You can go to the beach. That sense of freedom is a big part of what I want to share with the world. I want people to feel free and happy when they come and see my show.
## Youāre [collaborating with Urban Outfitters](https://go.redirectingat.com/?id=74968X1525074&url=https%3A%2F%2Fwww.urbanoutfitters.com%2Fuo-add-to-story-newsroom). How is the brand bringing āMidnight Sunā to life?
I always try to work with brands that my fans will connect with, and UO felt aligned for me. Especially being on tour, I do everything I can to connect with the community that supports me. *Midnight Sun* is about being free, feeling joy, and what you wear is a big part of that.

Vincenzo Dimino
## Youāve hinted at a deluxe album. What can you tell us?
Iām so excited for this deluxe. Summer truly isnāt over yet. *Midnight Sun* was released in September. Itās been brewing all year. I feel like this deluxe is just going to build onto that world that kind of already exists, but in a really fun, different way. Iām very proud of all the people that are a part of this project. Iāve never felt as accomplished as I do when I listen to these songs, because I feel like this is a really big deal for me. I want to do a proper rollout. I want to do the teasing of it all, the anticipation, the little Easter eggs. Iām very excited.
## āStatesideā reached No. 1 on Spotify Global Top 50. How does that feel?
It feels so normal. I feel internally just the same. Iām happy for the opportunities that it will bring to me, and I think it just adds on to everything thatās happening. I say in my song, āThe Ambition,ā that I want a No. 1, but doesnāt everyone? Having a No. 1 is just a symptom of having people listening to the song. You know what I mean? Itās like, duh. What I really want is for people to connect with the music, for people to show up to my concerts, and for us to experience and make memories together. A bigger moment was to see Alyssa \[Liu\], for example, perform āStatesideā \[at the Olympics\]. That was a part of a cultural moment. Itās those moments where Iām like, *Wow, I got to be a small part of that moment in history.* That feels really powerful. When people come up to me and theyāre like, āI got married to your song, āSymphony,āā those things where itās like, Iām a part of peopleās livesāthat affects me.
## Is that weird sometimes?
No, I love it. I get to be a part of peopleās lives in their very special moments or even going through hard times, going through good times. I love that. My dreams and goals are to have people connect. I just want to connect with people at the end of the day.
I know everyoneās talking about the fucking [Khia asylum](https://www.tiktok.com/@thedallasryan/video/7611286846512975118?lang=en&q=khia%20asylum&t=1772776061861). Iāve had big songs. Iāve had songs that have been streamed billions of times, but Iāve always craved to have a cultural impact. My biggest thing is my shows. Thatās where I want people to come and enjoy. Thatās really my number-one thing.

Vincenzo Dimino
## People also connect with you because of your social media presence. You just posted a [TikTok](https://www.tiktok.com/@zaralarsson/video/7613297216899353878?lang=en) about an early performance where people were throwing grapes at you. Did you try to catch any in your mouth?
\[*Laughs*\] No! That shit was so humiliating. It was just so funny when I saw that video on my For You Page. As I say in the video, Iāve been through it. Iāve been in parking lots. Iāve been in schools. Iāve really been grinding. I have never been too good for any stage.
Sometimes I think about that performance, and I remember I should tell the story. Never give up a story. I saw that video and I was like, āOh my God, that is my grape date.ā It was just so funny to me. Someone pointed out, which I didnāt even see, they were like, āWow, thereās a grape right by her foot.ā The grape was lying there. The evidence was right in the frame.
## How do you approach social media?
Whatās nice about TikTok is that you donāt have to have this aesthetic, really. TikTok is all about the substance, what youāre saying, how you are connecting with people through your personality. I only have personality videos. \[People\] might not have been through performing in a school where people throw grapes at them, but I think most people have been through something that feels awkward or a bit cringe, humiliating.
Itās important for the people who follow me to connect with the person I am. Thatās why I also love to comment on peopleās videos. Iām just a person who enjoys the internet, and I spend a lot of time here. I see everything you guys see. Iām just a girl with the phone.

Vincenzo Dimino
## Youāre also very socially aware on TikTok. You posted a video recently about the taboo around [abortion](https://www.tiktok.com/@zaralarsson/video/7613900041371061526?lang=en). Your takes always feel genuine. How did you develop this awareness?
How my brain is wired is that I think very clearly. Iām the best version of myself when I get to express myself and somewhat perform, but also to figure out who I am through other people, and having a dialogue with other people. My phone is where I figure out what I truly think about things. Iām fine-tuning it, and Iāve learned so much. Itās another reason why I like connecting with people.
I say Iām right about everything, but Iām also curious and Iām humble enough to learn new things. I just need to express myself and my opinions. I was way worse when I was younger. Now, my roots are very stable in the ground of who I am as a person.
## You also walk the walk. I think about [Portland Bike Bus](https://www.tiktok.com/@zaralarsson/video/7612083771013385475?lang=en), an organization that encourages kids to bike to school. You rode with the group one day, and you showed up.
Iām a stan on Bike Bus. Iāve been following them for years. Every time I see a video, I just cry. They invited me to that. I was like, āOh, weāre fucking going.ā I emailed them immediately. I love those videos. I love the initiative of it. I love what itās doing for the community. I love what itās doing for the kids. This is personal to me. I will be there. I will be there tomorrow, actually. Clear the schedule. I will be there.

Vincenzo Dimino
## I hope you get more experiences like that in your tour, too.
Me too. Thatās what itās all about. So many people \[on the public relations or label side\] were like, āThat was an excellent PR move.ā But for me, it genuinely wasnāt even that. I was like, āNo, Iām so excited to do this.ā Thatās just how I live my life. Even with āLush Life Girlā \[when I invite a fan to dance with me on stage during the song\]and āStateside,ā it just falls into place in a very natural way. You can always amplify what is happening around it, but everything is very organic, and it just comes from a genuine place. It just has to start from there. Then if \[my PR\] wants to take it to the press, thatās cool by me, but it has to feel like itās genuine and itās fun. Thatās why I do it.
*This interview has been edited and condensed for clarity.* |
| Shard | 37 (laksa) |
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