🕷️ Crawler Inspector

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Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 47 (from laksa085)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa047.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview","crawl_time":1775729784,"first_indexed_time":1773857809,"http_code":200,"src_unparsed":"com,dpreview!www,\/interviews\/7842065007\/panasonic-cpplus-2026-interview s443","src_root_hash":"18102186557855286447","history_drop_reason":null,"meta_title":"Panasonic sees the compact camera renaissance as an opportunity for Lumix: DPReview | Photography News, Gear Reviews & Community","meta_descriptions":["At this year's CP+, we sat down with Panasonic executives to learn more about the changing camera market and how that could influence its lineup."],"attrs_boilerpipe_text":"Toshiyuki Tsumura, Executive Vice President and Director of Panasonic Imaging Solution Business Division.\nPhoto: Abby Ferguson\nConsumers' priorities have changed significantly in recent years, a Panasonic executive told us at this year’s CP+ show in Yokohama, Japan. Meeting those new priorities is part of the challenge, and Panasonic sees new energy not exclusively in full-frame flagships, but also in the small, portable cameras that smartphones never fully replaced.\nRecent Videos\nAt CP+ in Yokohama, Japan, we sat down with Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Solution Business Division, Takayuki Takabayashi from the Imaging Solution Business Division and Takashi Yamahara, head of the Global Marketing Division and Master of Project Design at Panasonic. In a wide‑ranging conversation, the team shared their candid thoughts on where the camera market is headed, how Lumix plans to serve a new generation of creatives and the role of AI in imaging.\nThe changing camera market and why compact cameras are booming again\nPanasonic's LX100 II was a well‑liked enthusiast compact, but it dates back to 2018.\nPhoto: Jeff Keller\n\"In general, the camera market is growing,\" says Tsumura. \"For several years after COVID, the camera market shrank, but since then, it has been growing gradually every year. Last year it was up seven percent compared to the previous year.\" That's certainly good news for photographers, as a healthy camera industry means more support moving forward.\nHowever, Tsumura is quick to point out that it's not the same market that peaked a decade ago, and consumers now have different priorities. \"Previously, the driving force was high-end full-frame cameras. But recently, the value-zone cameras are driving the market, such as entry-level mirrorless cameras or compact cameras,\" Tsumura explains.\n\"The trend is shifting toward compact cameras,\" Tsumura goes on to say. \"The reason is that a lot of people enjoy making and sharing photos and videos, and they want better image quality as much as possible. Many people feel that smartphones cannot fully satisfy their desire for good image quality.\"\n\"The trend is shifting toward compact cameras.\"\nIn Tsumura's view, compact cameras offer three distinct advantages over phones: better low-light performance, longer (and higher-quality) zoom, and options like genuine waterproofing. He points out that younger generations see images and videos constantly, and their analysis of those users found that they can distinguish the quality difference between smartphone images and those made with dedicated cameras.\nFor Panasonic, that shift could create a new kind of opportunity. Whether that means we should expect a new Lumix compact camera remains to be seen, but it is clear that Panasonic recognizes the shift in priorities and isn't ignoring it.\nThe future of Micro Four Thirds\nThe GH7 was Panasonic's last truly new Micro Four Thirds camera, though it was closer in size to full-frame hybrid cameras, rather than leaning into the compactness of the format.\nPhoto Dale Baskin\nGiven the interest in smaller camera systems, we also asked the Panasonic team about Micro Four Thirds cameras. \"Every year, we strengthen the Micro Four Thirds lineup, and we would like to continue this kind of development,\" Tsumura says.\nThe reason comes back to the same shift that's reshaping the broader market. Micro Four Thirds' core strengths are still compactness and low weight, and when you factor in lenses, the overall package can be significantly smaller than an equivalent full‑frame kit. That matters for the entry‑level and step‑up users Panasonic is increasingly targeting. \"That's what entry users are requiring right now – portability and compactness so they can bring the camera everywhere,\" Tsumura explains. \"So we are studying what kind of value we can propose to those users now and in the future with Micro Four Thirds.\"\n\"In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different\"\nAt the same time, the company's expectations for the system have evolved. \"In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different,\" Tsumura says. Panasonic now sees new customers who are more focused on the experience of using a camera and how it fits a specific purpose.\nThere's still room for more pro‑oriented full‑frame body\nThe S1H is the only S-series camera that hasn't seen an update.\nPhoto: Dan Bracaglia\nOn the other end of the spectrum, the S1II is one of the most capable hybrid mirrorless cameras for video, but Panasonic thinks there's room to take it even further. While the original S1H remains the only first‑generation S‑series body without a direct successor, Tsumura avoids promising an exact S1H II. Instead, he frames the project more broadly: \"Video production for the 'prosumers' is getting more and more important,\" Tsumura explains. \"We are now investigating what kind of professional features we need to incorporate into new professional-type video cameras.\"\nFor what's next, the team is studying real applications, usage patterns and system requirements for higher‑end production, rather than just stacking on specs. As Tsumura puts it, they are looking beyond the current S1 II, \"which already incorporates a lot of good video features, we are studying what we need to improve and what we need to add. That's what we're working on now,\" he says.\nAI and computational imaging as core pillars\nComputational photography has been a focus for Panasonic for some time, and AI is now an additional area of consideration. Inside Panasonic, AI isn't treated as a side project but as a central pillar of future camera development. \"We put a high priority on computational imaging,\" Tsumura says. \"This is very important for us. In order to evolve this area, we utilize AI technology.\"\n\"We can't say which companies, but we are talking with many partners and getting advanced technologies from them.\"\nPanasonic isn't tackling AI integration alone, though. \"To incorporate concrete AI technologies, we are now contacting lots of AI technology partner companies,\" Tsumura tells us. \"We can't say which companies, but we are talking with many partners and getting advanced technologies from them. We then select and incorporate these technologies into specific features.\"\nTwenty‑five years of Lumix\nFinally, this year marks the 25th anniversary of Lumix, though internally, it seems Panasonic frames the milestone less as a victory lap and more as an obligation. \"We were almost the last player to enter this camera market, so we feel we have a duty to continue this journey because of the customers who have supported us,\" says Yamahara. \"The 25th anniversary is a kind of milestone, but we also need to continue beyond it.\"\nIn a nod to the anniversary, we ask Tsumura which single product he sees as the most important in Lumix history. Without any hesitation, he responds: \"the G1, one of the first mirrorless cameras. That product created the mirrorless market and changed camera culture.\"\nThis article is based on an interview by Dale Baskin and Abby Ferguson at CP+ 2026. It has been edited for clarity and flow.","attrs_markdown":"[Instagram](https:\/\/www.instagram.com\/dpreview) [TikTok](https:\/\/www.tiktok.com\/@dpreviewtv) [YouTube](https:\/\/www.youtube.com\/user\/dpreviewcom) [Twitter](https:\/\/www.twitter.com\/dpreview) [Facebook](https:\/\/www.facebook.com\/dpreview) [Newsletter](https:\/\/www.dpreview.com\/newsletter) [Submit a News Tip\\!](https:\/\/www.dpreview.com\/feedback?category=content-suggestion&url=https%3A%2F%2Fwww.dpreview.com%2Finterviews%2F7842065007%2Fpanasonic-cpplus-2026-interview)\n\nReading mode: Light Dark\n\n[Login](https:\/\/signin.dpreview.com\/login?client_id=3lr6v0p5ij9ijctbt4io7o7od5&response_type=code&scope=openid+aws.cognito.signin.user.admin&redirect_uri=https%3A%2F%2Fwww.dpreview.com%2Fpost-login&state=https%253a%252f%252fwww.dpreview.com%252finterviews%252f7842065007%252fpanasonic-cpplus-2026-interview) \\| 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comments](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview#comments)\n\n# Panasonic sees the compact camera renaissance as an opportunity for Lumix\n![](https:\/\/1.img-dpreview.com\/files\/p\/TC1x1S40~avatars\/6326504125\/1\/avatar.jpg)\n\nBy [Abby Ferguson](https:\/\/www.dpreview.com\/about\/staff\/abby.ferguson)\n\n[Comments (123)](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview#viewComments)\n\nPublished Mar 18, 2026\n\n|   |   |\n|---|---|\n| Share | [Tweet](https:\/\/twitter.com\/share) |\n\n|   |\n|---|\n| [![a man in a suit and tie stands in front of a brown wall holding up a black camera with one hand](https:\/\/4.img-dpreview.com\/files\/p\/E~TS590x0~articles\/7842065007\/a_man_in_a_suit_and_tie_stands_in_front_of_a_brown_wall_holding_up_a_black_camera_with_one_hand.jpeg)](https:\/\/www.dpreview.com\/files\/p\/articles\/7842065007\/a_man_in_a_suit_and_tie_stands_in_front_of_a_brown_wall_holding_up_a_black_camera_with_one_hand.jpeg) |\n| Toshiyuki Tsumura, Executive Vice President and Director of Panasonic Imaging Solution Business Division. *Photo: Abby Ferguson* |\n\nConsumers' priorities have changed significantly in recent years, a Panasonic executive told us at this year’s CP+ show in Yokohama, Japan. Meeting those new priorities is part of the challenge, and Panasonic sees new energy not exclusively in full-frame flagships, but also in the small, portable cameras that smartphones never fully replaced.\n\nRecent Videos\n\nAt CP+ in Yokohama, Japan, we sat down with Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Solution Business Division, Takayuki Takabayashi from the Imaging Solution Business Division and Takashi Yamahara, head of the Global Marketing Division and Master of Project Design at Panasonic. In a wide‑ranging conversation, the team shared their candid thoughts on where the camera market is headed, how Lumix plans to serve a new generation of creatives and the role of AI in imaging.\n\n## The changing camera market and why compact cameras are booming again\n|   |\n|---|\n| [![Panasonic LX100 II-in-hand1](https:\/\/3.img-dpreview.com\/files\/p\/E~TS590x0~articles\/7842065007\/Panasonic_LX100_II-in-hand1.jpeg)](https:\/\/www.dpreview.com\/files\/p\/articles\/7842065007\/Panasonic_LX100_II-in-hand1.jpeg) |\n| Panasonic's LX100 II was a well‑liked enthusiast compact, but it dates back to 2018. *Photo: Jeff Keller* |\n\n\"In general, the camera market is growing,\" says Tsumura. \"For several years after COVID, the camera market shrank, but since then, it has been growing gradually every year. Last year it was up seven percent compared to the previous year.\" That's certainly good news for photographers, as a healthy camera industry means more support moving forward.\n\nHowever, Tsumura is quick to point out that it's not the same market that peaked a decade ago, and consumers now have different priorities. \"Previously, the driving force was high-end full-frame cameras. But recently, the value-zone cameras are driving the market, such as entry-level mirrorless cameras or compact cameras,\" Tsumura explains.\n\n\"The trend is shifting toward compact cameras,\" Tsumura goes on to say. \"The reason is that a lot of people enjoy making and sharing photos and videos, and they want better image quality as much as possible. Many people feel that smartphones cannot fully satisfy their desire for good image quality.\"\n\n> \"The trend is shifting toward compact cameras.\"\n\nIn Tsumura's view, compact cameras offer three distinct advantages over phones: better low-light performance, longer (and higher-quality) zoom, and options like genuine waterproofing. He points out that younger generations see images and videos constantly, and their analysis of those users found that they can distinguish the quality difference between smartphone images and those made with dedicated cameras.\n\nFor Panasonic, that shift could create a new kind of opportunity. Whether that means we should expect a new Lumix compact camera remains to be seen, but it is clear that Panasonic recognizes the shift in priorities and isn't ignoring it.\n\n## The future of Micro Four Thirds\n|   |\n|---|\n| [![the panasonic gh7 is on a gray background](https:\/\/2.img-dpreview.com\/files\/p\/E~TC4x3S590x0~articles\/7842065007\/the_panasonic_gh7_is_on_a_gray_background.jpeg)](https:\/\/www.dpreview.com\/files\/p\/articles\/7842065007\/the_panasonic_gh7_is_on_a_gray_background.jpeg) |\n| The GH7 was Panasonic's last truly new Micro Four Thirds camera, though it was closer in size to full-frame hybrid cameras, rather than leaning into the compactness of the format.  *Photo Dale Baskin* |\n\nGiven the interest in smaller camera systems, we also asked the Panasonic team about Micro Four Thirds cameras. \"Every year, we strengthen the Micro Four Thirds lineup, and we would like to continue this kind of development,\" Tsumura says.\n\nThe reason comes back to the same shift that's reshaping the broader market. Micro Four Thirds' core strengths are still compactness and low weight, and when you factor in lenses, the overall package can be significantly smaller than an equivalent full‑frame kit. That matters for the entry‑level and step‑up users Panasonic is increasingly targeting. \"That's what entry users are requiring right now – portability and compactness so they can bring the camera everywhere,\" Tsumura explains. \"So we are studying what kind of value we can propose to those users now and in the future with Micro Four Thirds.\"\n\n> \"In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different\"\n\nAt the same time, the company's expectations for the system have evolved. \"In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different,\" Tsumura says. Panasonic now sees new customers who are more focused on the experience of using a camera and how it fits a specific purpose.\n\n## There's still room for more pro‑oriented full‑frame body\n|   |\n|---|\n| [![the panasonic s1h floats above a black background](https:\/\/3.img-dpreview.com\/files\/p\/E~TC4x3S590x0~articles\/7842065007\/the_panasonic_s1h_floats_above_a_black_background.jpeg)](https:\/\/www.dpreview.com\/files\/p\/articles\/7842065007\/the_panasonic_s1h_floats_above_a_black_background.jpeg) |\n| The S1H is the only S-series camera that hasn't seen an update.  *Photo: Dan Bracaglia* |\n\nOn the other end of the spectrum, the S1II is one of the most capable hybrid mirrorless cameras for video, but Panasonic thinks there's room to take it even further. While the original S1H remains the only first‑generation S‑series body without a direct successor, Tsumura avoids promising an exact S1H II. Instead, he frames the project more broadly: \"Video production for the 'prosumers' is getting more and more important,\" Tsumura explains. \"We are now investigating what kind of professional features we need to incorporate into new professional-type video cameras.\"\n\nFor what's next, the team is studying real applications, usage patterns and system requirements for higher‑end production, rather than just stacking on specs. As Tsumura puts it, they are looking beyond the current S1 II, \"which already incorporates a lot of good video features, we are studying what we need to improve and what we need to add. That's what we're working on now,\" he says.\n\n## AI and computational imaging as core pillars\nComputational photography has been a focus for Panasonic for some time, and AI is now an additional area of consideration. Inside Panasonic, AI isn't treated as a side project but as a central pillar of future camera development. \"We put a high priority on computational imaging,\" Tsumura says. \"This is very important for us. In order to evolve this area, we utilize AI technology.\"\n\n> \"We can't say which companies, but we are talking with many partners and getting advanced technologies from them.\"\n\nPanasonic isn't tackling AI integration alone, though. \"To incorporate concrete AI technologies, we are now contacting lots of AI technology partner companies,\" Tsumura tells us. \"We can't say which companies, but we are talking with many partners and getting advanced technologies from them. We then select and incorporate these technologies into specific features.\"\n\n## Twenty‑five years of Lumix\nFinally, this year marks the 25th anniversary of Lumix, though internally, it seems Panasonic frames the milestone less as a victory lap and more as an obligation. \"We were almost the last player to enter this camera market, so we feel we have a duty to continue this journey because of the customers who have supported us,\" says Yamahara. \"The 25th anniversary is a kind of milestone, but we also need to continue beyond it.\"\n\nIn a nod to the anniversary, we ask Tsumura which single product he sees as the most important in Lumix history. Without any hesitation, he responds: \"the G1, one of the first mirrorless cameras. That product created the mirrorless market and changed camera culture.\"\n***\nThis article is based on an interview by Dale Baskin and Abby Ferguson at CP+ 2026. It has been edited for clarity and flow.\n\nTags: [cpplus2026](https:\/\/www.dpreview.com\/tag\/cpplus2026), [interview](https:\/\/www.dpreview.com\/tag\/interview), [panasonic](https:\/\/www.dpreview.com\/tag\/panasonic)\n\nView Comments (123)\n\n## Comments\nAll (123)\n\nMost popular (15)\n\nEditors' picks (1)\n\nDPR staff (1)\n\nOldest first\n\n[![Robert1950]()](https:\/\/www.dpreview.com\/members\/0327790407)\n\n[Robert1950](https:\/\/www.dpreview.com\/members\/0327790407)\n\nLumix LX100iii. I have the LX100i and, yes, I would buy, especially if they use the 25mp sensor in G9ii. It would be 20mp in the LX100iii.\n\nLike\n\n1\n\n1 week ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7438815187)\n\n[Agapeman](https:\/\/www.dpreview.com\/members\/9185939372)\n\nI'd like to see an update of the LC1 with a newer sensor.\n\nLike\n\n0\n\n2 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5512362539)\n\n[d3xmeister](https:\/\/www.dpreview.com\/members\/4775403434)\n\nThey have no ideea what they are doing. This is guaranteed bankruptcy if they keep going. Fire them all before it's too late.\n\nLike\n\n0\n\n2 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=0313253157)\n\n[SmartphoneWorld](https:\/\/www.dpreview.com\/members\/1694225397)\n\nSmartphones have lowered the “good enough “ expectations.  \nAnd software has advanced far more than sensors the past decade.  \nSo for many a “tiny” camera with a smaller sensor is a more desirable option than a camera with “giant” full frame lenses.  \nBut I doubt pros who prefer larger sensors will ever change.\n\nLike\n\n0\n\n2 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=9703178840)\n\n[![cosinaphile]()](https:\/\/www.dpreview.com\/members\/6003155773)\n\n[cosinaphile](https:\/\/www.dpreview.com\/members\/6003155773)\n\npanasonic is clueless , but they have accidently gotten much correct , never to be grasped or corprately understood for marketing .... product choice ,,,,or customer desire\n\na virtual trifecta of corporate misunderstanding cluelessness and anti-planning\n\nyoure welcome\n\nLike\n\n0\n\n2 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7721792256)\n\n[dmanthree](https:\/\/www.dpreview.com\/members\/2888267225)\n\nA GX8 style cam with a multi-aspect sensor would get me back to the format.\n\nLike\n\n2\n\n2 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=4387590880)\n\n[loafer](https:\/\/www.dpreview.com\/members\/5317660153)\n\nI don't know where this idea came from. Every indication is that Lumix is all in on video blogging and pretty much nothing else.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=4071658848)\n\n[821photo](https:\/\/www.dpreview.com\/members\/4200269102)\n\nSony and Ricoh have shown that a compact (but capable) camera market exists. Besides such being a portable (camera you have with you - or could vs phone) companion to ever-increasing sizes of ILC bodies, there is a market for just the compacts as well. I think there is both some nostalgic motion towards smaller cameras as well as realization that phone cameras will always have built-in limitations despite convenience. Lumix cameras enjoy a good reputation and they can make use of M43 sensors in compact bodies with fixed lenses. The GX9 is proof of a small body with M43 sensor. The LX100II is a great example of a great camera. I suspect that OM System will surprise with a PEN camera of sorts as well while discontinuing the E-M10 line. M43 technology includes excellent imaging results, portability, and use cases that justify its continued development. Any good tech company will devise a strategy to monetize R\\&D and market investments which have proven profitable.\n\nLike\n\n2\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5620288425)\n\n[OldGuy-Yuri](https:\/\/www.dpreview.com\/members\/0473696368)\n\nreally...  \nANYONE\/COMPANY who\/which is trying to sell a product is ONLY going to speak very positive of the purchasing market segment for their product.  \nThey will couch their 'spin' to make their product\/company as a 'Leader', or some revolutionary\/evolutionary product... AND that they are 'committed' to that market...  \nTo those who are 'observers', often 'users', this spin may seem a bald faced lie.  \nThe company rep, however, sleeps quite well, with no ethical worries - it is after all  \n'Marketing !' LOL\\!  \nOften Marketing is necessary to convince users\/purchasers that they need something which they might not know they need; and sometimes it proves be desired, useful.\n\nIt comes down to the 'purchaser'\/user to determine that value of the product .  \nNo Marketing Effort will ever be presented with Doubt of the market, value and expectation of what the Company is selling.  \nreally\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=8674656839)\n\n[PedroMZ](https:\/\/www.dpreview.com\/members\/9935074263)\n\nSo we are told that they like the small form factor of M4\/3 but produced a G9 mk 2 body that is almost the size of their FF body\\!\n\nLike\n\n2\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=3625794051)\n\n[dmanthree](https:\/\/www.dpreview.com\/members\/2888267225)\n\nI think it is a FF body with the m4\/3 sensor. Sure looks like it. But...why?\n\nLike\n\n1\n\n2 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2259579857)\n\n[UsherFellig](https:\/\/www.dpreview.com\/members\/2165587101)\n\nYep, and while discontinuing the P20mm f1.7.\n\nLike\n\n3\n\n2 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=6346158761)\n\n[dmanthree](https:\/\/www.dpreview.com\/members\/2888267225)\n\nCan't understand their direction. The main advantage of the format is size and weight, and they seem to be ignoring that aspect. Just doesn't look like they're serious about the format.\n\nLike\n\n2\n\n2 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5777880940)\n\n[![Maurizio Mancioli]()](https:\/\/www.dpreview.com\/members\/3060767802)\n\n[Maurizio Mancioli](https:\/\/www.dpreview.com\/members\/3060767802)\n\nPleease refresh the LX100!! 24MP, 4K 60p, IBIS... is it too much to ask? : )\n\nLike\n\n4\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7286822221)\n\n[massivedude1](https:\/\/www.dpreview.com\/members\/1061983877)\n\nNot at all, but Lumix just doesn't care about users' opinions.\n\nLike\n\n1\n\n2 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7722890530)\n\n[Brian007](https:\/\/www.dpreview.com\/members\/2629778428)\n\nI'm looking forward to a refresh of their LX100 ii.\n\nLike\n\n3\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7681879826)\n\n[StevenN](https:\/\/www.dpreview.com\/members\/7382979269)\n\nI have the Leica D-Lux 8, and it's a great update of its Panasonic cousin. Great Leica menu system, great clear and sharp OLED EVF, and sturdy build. The only thing I don't care about it is the zoom lever. I would rather have a zoom ring around the lens.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2724832975)\n\n[Brian007](https:\/\/www.dpreview.com\/members\/2629778428)\n\nI would prefer any LX100 ii refresh to have manual zoom with auto focus.\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=3206179282)\n\n[loneliestsounds](https:\/\/www.dpreview.com\/members\/9272079649)\n\nTake the Olympus Stylus 1s concept and form factor, put as much modern sensor and AI tech as possible in and you may have a unique proposition.\n\nLike\n\n3\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=3246705587)\n\n[BG\\_DPREVIEW](https:\/\/www.dpreview.com\/members\/7166767025)\n\nIn my opinion a compact is a camera you can stick in a pocket, so forget about cameras without a build in lens.  \nOne of the benefits vs phones, is the ability to zoom optical, means glass performance is always worse than a fixed lens.  \nTalking to AI partners could mean they will not improove the glass, but use AI to clean the images.  \nIt is for sure a cheaper solution than optimising the glas.\n\nI will not buy a camera that relies on AI, shoot RAW anyhow, full manual. postproces images the way i like them to be.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2462807874)\n\n[![The Point and Shoot Pro]()](https:\/\/www.dpreview.com\/members\/1963032948)\n\n[The Point and Shoot Pro](https:\/\/www.dpreview.com\/members\/1963032948)\n\nGive me a super zoom SLR style with barrel zoom instead of motorized (X-S1) style and give it some computational goodies and I am in. Oh give me the same sensor, etc in a leica style rangefinder with the same goodies minus the superzoom lens. Again and instant buy from me.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=4096433804)\n\n[JeremyForU](https:\/\/www.dpreview.com\/members\/6519891296)\n\nSo what new compact camera did Panasonic release last year? Apart from the revamped models to be released in 2024, is there anything new? Does Panasonic only have full-frame business now?\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5641143056)\n\n[Sranang Boi](https:\/\/www.dpreview.com\/members\/1918942459)\n\nSet your clock for 24th March 2026.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=8993222704)\n\n[silentstorm](https:\/\/www.dpreview.com\/members\/0705820958)\n\nAs for Panasonic FF cams, I wish they could release a competitor to latest Sony A7.V\n\nSomething very capable and yet light weight, and small enough.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7446363571)\n\n[silentstorm](https:\/\/www.dpreview.com\/members\/0705820958)\n\nI wish Panasonic could just re-use the last GF cam with newer electronics inards, and software processing features. Refreshing and cost effective. That's all.\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1703823966)\n\n[![User7036222305]()](https:\/\/www.dpreview.com\/members\/7036222305)\n\n[User7036222305](https:\/\/www.dpreview.com\/members\/7036222305)\n\nMake me a new version of the GX80 (GX85) and I’ll swear by you again.\n\nLike\n\n6\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2928097009)\n\n[Ilan\\_H](https:\/\/www.dpreview.com\/members\/4059216217)\n\nRevive GM line please\\!\n\nLike\n\n11\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5951947131)\n\n[Phaser](https:\/\/www.dpreview.com\/members\/2293580740)\n\nI don't think there will be any new small sensor compacts for photographers from Panasonic with new meaningful features (such as PDAF, bird\/animal eye AF and H.265). If there are \"new\" releases, they will just be old models with removed features (e.g. ZS99 with no EVF) and USB-C added to comply with the EU mandates.\n\nAnd don't hold your breath for Panasonic to make small GM rangefinder style Micro Four Thirds bodies. They can't be bothered to produce them, because \"Y'all didn't buy them\". If anything comes to fruition at all, we'll likely only get a modified G100D with no EVF, no flash, and electronic shutter only.\n\nLike\n\n2\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=9165927990)\n\n[\\_P](https:\/\/www.dpreview.com\/members\/7182554828)\n\nThere is no need to study too deeply what kind of value they can propose to those users now and in the future with Micro Four Thirds: put G9mk2 tech into the GX9\/GX80 type body.\n\nLike\n\n14\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=9086030277)\n\n[Hope1943](https:\/\/www.dpreview.com\/members\/9355815436)\n\nWell it's an opportunity only if you make a \"good\" one. If you make it so \"you have to buy all the cameras to get all the features,\" I will simply watch Panasonic go by the wayside. Like no viewfinder in the ZS99 - forget it! No PDAF in much of anything in a compact - forget it! No at least a 1 inch sensor - forget it!, A long, very slow cheap and blurry lens - forget it! etc., etc., etc. In short do not think you are maximising profits by \"Nickle and diming\" and dribbling out features. My wallet will stay closed\\!\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=6910241015)\n\n[SmokeAndMirrorless](https:\/\/www.dpreview.com\/members\/3439477645)\n\nImage quality is not the limiting factor with phones. The photography experience or lack thereof, is the problem. People want cameras that are separate and independent from their phones. This is why gadgets that bolt-on to phones always fail. Most people don't want their phone to be a better camera. They want a camera that is as easy to carry as a phone.\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=0306438091)\n\n[Hope1943](https:\/\/www.dpreview.com\/members\/9355815436)\n\nWell. it's spiking only if you make a good one -like the Sony RX100 series. If you nickle and dime it and only put in a little bit of what we know is available each time, forget it.\n\nLike\n\n2\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=6876244265)\n\n[HowaboutRAW](https:\/\/www.dpreview.com\/members\/0763697725)\n\nHope,\n\nThe Panasonic LX10 is an excellent camera, while the longer zoom in the Panasonic ZS200 is better than the lens in the Sony RX100 VII.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=0704519918)\n\n[UsherFellig](https:\/\/www.dpreview.com\/members\/2165587101)\n\nThe headline is inadvertently comical given that this \"opportunity\" has been there for Panasonic to \"see\" for several years now. Do they screen for clueless, befuddled obtuseness when selecting corporate leadership?\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1779070365)\n\n[UsherFellig](https:\/\/www.dpreview.com\/members\/2165587101)\n\nI honestly would respect them more or at least find them more credible if they had doubled down with something like, \"We know compact smaller-sensor cameras are spiking just now but we see this as a fleeting fad and believe the more future proof opportunity lies with the compact FF cameras we have in the development pipeline.\" Rather than their pronouncements here, which sound painfully out of touch and behind the curve. At least OM actually has a compact camera out that even recently is appearing on a Japan best seller list or two.\n\nLike\n\n0\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=0421885969)\n\n[UsherFellig](https:\/\/www.dpreview.com\/members\/2165587101)\n\nThey \"see\" compact as an \"opportunity,\" . . . . but they're discontinuing the P20mm f1.7. You can't make this stuff up.\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7657816982)\n\n[![arrr]()](https:\/\/www.dpreview.com\/members\/6993606106)\n\n[arrr](https:\/\/www.dpreview.com\/members\/6993606106)\n\nHey Lumix, can we get a GM1 \/ GM5 replacement? Also an answer to the Sony ZV-E10 II, Fuji XM5 and Canon R50v? It could be as easy as taking the original G9 and squeezing it into the body of the GX85. You gotta include ibis and high resolution photo mode as well and 10bit video and log.\n\nThe LX100 II is awesome but how about 10 bit video \/ log? No video crop or recording limit. A fixed lens version would also be nice... 20mm effective at f1.7 please.\n\nA lot of creators are passing up Lumix for other makers simply because you don't cater to their interests. IMO Lumix is a better value platform for creators.\n\nLike\n\n5\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=6373833858)\n\n[Ainisru](https:\/\/www.dpreview.com\/members\/9335570507)\n\nBoth Panasonic and OM Systems decisions are honestly baffling. It's free lunch they're letting everyone have except themselves. The more they'll gatekeep their latest hardware and keep rehashing old ones, the further they just keep the cycle repeating itself. I was shocked awhile ago when the Canon R50 came out and more recently the X-M5. I literally have no reason to recommend their products outside their high end stuff unless for specific purposes.\n\nLike\n\n1\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=0541990391)\n\n[![mfinley]()](https:\/\/www.dpreview.com\/members\/0176652548)\n\n[mfinley](https:\/\/www.dpreview.com\/members\/0176652548)\n\n\"The trend is shifting toward compact cameras, many people feel that smartphones cannot fully satisfy their desire for good image quality.\"\n\n\"Many people\" is still apparently not too many. Sounds like they are still like other manufacturers, aware of a trend but are still in the wait and see how it develops mode not convinced it is just a fad.\n\nLike\n\n2\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=3957316663)\n\n[guavamelon](https:\/\/www.dpreview.com\/members\/7862037036)\n\n\"The reason is that a lot of people enjoy making and sharing photos and videos, and they want better image quality as much as possible. Many people feel that smartphones cannot fully satisfy their desire for good image quality.\"\n\nWhile i understand he is here to pitching whatever Pana is about to launch, this is clearly not a well-sighted observation, or rather out of touch, since the rise of compact cameras are more about the Y2K retrospective era that becomes fashionable as late, and not about any quality. It's about the form of that era over function. While me wishing for a gripless, brushed silver aluminium of typical style from that era, this will probably be just another black, leather, Fujifilm\/Leica rangefinder-stylized copies that's already one too many these days. Boring.\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7975151983)\n\n[JDR1429](https:\/\/www.dpreview.com\/members\/4297927645)\n\nso he talked alot, but didn't say anything. Anything coming out this year?\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=3880379191)\n\n[![aris14]()](https:\/\/www.dpreview.com\/members\/9167962182)\n\n[aris14](https:\/\/www.dpreview.com\/members\/9167962182)\n\nThe only thing Pana has to do is the LX III, with all the top goodies having in their pantry, minus the fancy ones for marketing reasons.\n\nLike\n\n2\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1779016252)\n\n[![KEG]()](https:\/\/www.dpreview.com\/members\/0329054787)\n\n[KEG](https:\/\/www.dpreview.com\/members\/0329054787)\n\nMy ideal camera:\n\nThe sensor of DJI Mini Pro.\n\nThe sturdiness of OM System TG-7.\n\nThe size of Canon Powershot G7 X II.\n\nA 24-250 mm or thereabouts equivalent lens, pref as fast as possible.\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=4931417672)\n\n[![Vincent1960]()](https:\/\/www.dpreview.com\/members\/6529890903)\n\n[Vincent1960](https:\/\/www.dpreview.com\/members\/6529890903)\n\nThis is another example of terrible “Pravda-style” communication by a camera company, which undermines trust.\n\nInterestingly, car companies are much more open, announcing well in advance their product lineup, new features under development and even specific product launches.\n\nJust look at how BMW prepared the launch of its new i3 over the last years\\!\n\nLike\n\n4\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5901413383)\n\n[MichielBd](https:\/\/www.dpreview.com\/members\/7718827198)\n\nDear Panasonic, if you decide to release a new Lumix camera, could you please make it so that the focus point doesn't keep ending up at the top right corner of the frame? I have sold both my TZ100 and TZ200 for this single reason and I have never had this problem with any other camera brand.\n\nLike\n\n4\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=3956487546)\n\n[MichielBd](https:\/\/www.dpreview.com\/members\/7718827198)\n\nOverlooked the article about the TZ300. Should have posted this comment there.\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=0540297545)\n\n[yslee2](https:\/\/www.dpreview.com\/members\/5780820880)\n\nMy goodness, if that's their takeaway, they don't understand the trend behind the digicam revival.\n\nLike\n\n4\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5678234515)\n\n[![voyeurb]()](https:\/\/www.dpreview.com\/members\/7611341331)\n\n[voyeurb](https:\/\/www.dpreview.com\/members\/7611341331)\n\nExactly.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=3694468306)\n\n[![KEG]()](https:\/\/www.dpreview.com\/members\/0329054787)\n\n[KEG](https:\/\/www.dpreview.com\/members\/0329054787)\n\nThis short and sweet quote sums up my Powershot G7 X II, Lumix TZ95D and OM System and coincidently my Lumix G100D:\n\n\"  \ncompact cameras offer three distinct advantages over phones: better low-light performance, longer (and higher-quality) zoom, and options like genuine waterproofing.  \n\"\n\nSo I think he is more or less spot on.\n\nI mean, ZS\/TZ99 is basically selling very fast.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=9255229574)\n\n[![mfinley]()](https:\/\/www.dpreview.com\/members\/0176652548)\n\n[mfinley](https:\/\/www.dpreview.com\/members\/0176652548)\n\n@ KEG  \nBut can't text on them, get directions or use the internet on them... so just a niche product that may or may not have some legs as a revival that may or may not last long enough or just fade away as gen z discoverers something else that attracts them\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7401733845)\n\n[![KEG]()](https:\/\/www.dpreview.com\/members\/0329054787)\n\n[KEG](https:\/\/www.dpreview.com\/members\/0329054787)\n\nI am pretty sure that a lot of the people buying TZ99 for instance are probably more likely to be in their 40s and 50s than gen z.\n\nI am 50 and in the last 4 years I have bought Canon G7 X II, Lumix TZ95D and OM System TG7 because I wanted something smaller and lighter for traveling than a big mirrorless camera.\n\nI kind of wager a guess that there are lot of people like me.\n\nLike\n\n2\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5010464344)\n\n[![mfinley]()](https:\/\/www.dpreview.com\/members\/0176652548)\n\n[mfinley](https:\/\/www.dpreview.com\/members\/0176652548)\n\n@Ken\n\nAccording to the sales data for Digicam purchasers:  \nGen Z 60–75%  \nMillennials 15–20%   \nGen X 5-7%  \nBoomers under 1%\n\nNumber one use - Tic Toc & Content creators\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7166397053)\n\n[![zkz5]()](https:\/\/www.dpreview.com\/members\/5638581967)\n\n[zkz5](https:\/\/www.dpreview.com\/members\/5638581967)\n\nI know it is quite normal for camera company executives to spew nonsense during these interviews, but to say \"Every year, we strengthen the Micro Four Thirds lineup\" when they haven't released a new M4\/3 lens or body in several years is simply lying.\n\nLike\n\n17\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7716692358)\n\n[speculatrix](https:\/\/www.dpreview.com\/members\/4723024779)\n\ndid you actually read this article which specifically mentions the GH7 which was reviewed on this site only last year!\\!\n\n<https:\/\/www.dpreview.com\/reviews\/panasonic-lumix-dc-gh7-review>\n\nLike\n\n4\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2786682057)\n\n[![zkz5]()](https:\/\/www.dpreview.com\/members\/5638581967)\n\n[zkz5](https:\/\/www.dpreview.com\/members\/5638581967)\n\nAh - one camera body whose release date was 21 months ago. I stand utterly corrected.\n\nAnd then there's the G-97, released December 2024, whose sole new feature was replacement of MicroUSB with USB-C\\!\n\nLike\n\n4\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7996665227)\n\n[![funtaril]()](https:\/\/www.dpreview.com\/members\/4460206770)\n\n[funtaril](https:\/\/www.dpreview.com\/members\/4460206770)\n\nIn last 36 months:  \nPanasonic released 4 M43 cameras (yes, two of them are re-releases).  \nCanon - 1 APS-C camera.  \nNikon - 1 APS-C camera.  \nSony - 2 APS-C cameras.  \nOM System - 3 M43 cameras (two if which are barely changed from their predecessors).  \nFujifilm - 5 APS-C cameras (which are all (re)mix and match of the same hardware).\n\nPanasonic doesn't do less than others in crop-sensor space.\n\nLike\n\n2\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1017836731)\n\n[![zkz5]()](https:\/\/www.dpreview.com\/members\/5638581967)\n\n[zkz5](https:\/\/www.dpreview.com\/members\/5638581967)\n\nTwo novel camera bodies and zero lenses in the past 21-36 months isn't exactly strenghthening the system every year, is it?\n\nNone of the other companies are here saying \"every year, we strengthen our (whatever mount) lineup\". Granted, Panasonic executives are hardly the only ones that give nonsensical interview answers. I've pointed others out too, especially when they had been talking about the state of camera systems that were subsequently discontinued.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1532254965)\n\n[![Hike Pics]()](https:\/\/www.dpreview.com\/members\/3790249867)\n\n[Hike Pics](https:\/\/www.dpreview.com\/members\/3790249867)\n\n\"value-zone\". \"entry-level\"  \nWanna add \"afforda-bility\"!?\n\nLike\n\n6\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=9975054952)\n\n[AbrasiveReducer](https:\/\/www.dpreview.com\/members\/4426513387)\n\nI sold my Pen-F and got more than I paid for it. How often does than happen with a digital camera? So the demand is there but I think the reason to expect more compact cameras is because they've already done everything else. You want crazy high resolution? Got it. Want big and heavy? That's covered too. Affordable full frame? Plenty to choose from. What's left? Monochrome? Astrophotography?\n\nLike\n\n7\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7084301339)\n\n[Ctesiphon](https:\/\/www.dpreview.com\/members\/6651330138)\n\nPlenty of affordable full frame? We don't have the same definition of affordable.\n\nWhat is left:  \n1\\. \\*Really\\* affordable full frame  \n2\\. Compact, current-tech bodies à-la GM1\/GM5 (don't care if there're mFT, APS or FF).\n\nLike\n\n2\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=6491310185)\n\n[![unn4medfeeling]()](https:\/\/www.dpreview.com\/members\/7315027914)\n\n[unn4medfeeling](https:\/\/www.dpreview.com\/members\/7315027914)\n\nAnother interview which basically goes \"Ah, I see how important your question is but I will never ever give a definitive answer.\" Are all executives like this or this is just a camera industry thing?\n\nLike\n\n19\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=9757195280)\n\n[liquidsquid](https:\/\/www.dpreview.com\/members\/1154494067)\n\nI think it is a CYA response because the risk can be very high that they cannot meet the thing they hope to accomplish. They are always pushing the envelope of cost, performance, and quality (reliability). Sometimes it is better not to say anything at all than to make a promise and then not be able to meet it.\n\nOnly politicians are allowed that.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2837270360)\n\n[wed7](https:\/\/www.dpreview.com\/members\/9489017103)\n\nThe LX100 successor is loooooong overdue.   \nPls. make it a manual zoom this time.\n\nLike\n\n17\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=4161617005)\n\n[Pavel Vishniakov](https:\/\/www.dpreview.com\/members\/1555344771)\n\nAnd decent environmental sealing. Seriously, it shouldn't take 20 years to figure it out\\!\n\nLike\n\n2\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1713033727)\n\n[![thx1138]()](https:\/\/www.dpreview.com\/members\/3067994483)\n\n[thx1138](https:\/\/www.dpreview.com\/members\/3067994483)\n\n20MP semi-stacked m4\/3 sensor in a Sony RX100 style camera but with a nice grip, 3.69Md OLED HDR EVF, 20-100 f\/4 FF equivalent lens, CF-E Type A card, 20fps, built-in ND filter\n\nLike\n\n5\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=6730810617)\n\n[JSalk53](https:\/\/www.dpreview.com\/members\/9798939322)\n\nGM1\/GM5 successor?\n\nLike\n\n13\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1944478280)\n\n[UsherFellig](https:\/\/www.dpreview.com\/members\/2165587101)\n\nI think many of us are ready to embrace an S9 type FF body as our \"compact camera\" for stills, not video or vlogging. But Panny needs to give us a popup or accessory EVF and some delicious small f1.8\/f2 primes.\n\nLike\n\n14\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2538977606)\n\n[Minibike](https:\/\/www.dpreview.com\/members\/2443928521)\n\nA7CII recently topped one of the Japan sales charts, again. Has is it ever not been a top seller? It's a formula people want - flat top rangefinder style, EVF, FF, compact, with a shutter for flash capability, available in silver. Three muffin prime lenses to go with it.\n\nHey, Panasonic - JUST COPY THAT FORMULA. You went halfway with the S9, now go the rest of the way with S9II.\n\nLike\n\n17\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5710477975)\n\n[EyeMac](https:\/\/www.dpreview.com\/members\/7086701657)\n\nGiven the speed that Panasonic and Olympus release new models, I won't hold my breath. If you compare Fijifilm's releases in the last 8 or 9 years it makes Panasonic look like the sloths of the camera world. I was a big fan of m4\/3 cameras when they were small and almost comparable to their peers in IQ but not today. They seem to have gone for a 'niche' market that will never sell many cameras. Olympus nearly had it with the Pen F but for some silly reason dropped the ball big time.\n\nLike\n\n4\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=4331727633)\n\n[![Johnny Castle]()](https:\/\/www.dpreview.com\/members\/3897058264)\n\n[Johnny Castle](https:\/\/www.dpreview.com\/members\/3897058264)\n\nI love my TZ80, it is truly a pocket rocket with the 24-720mm equivalent lens and raw capture. Thanks to that excellent lens you can pull out some outstanding image quality from raws in modern raw developers. Shame they removed EVF from the TZ100.\n\nLike\n\n2\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7864888311)\n\n[![CPNock]()](https:\/\/www.dpreview.com\/members\/1835873756)\n\n[CPNock](https:\/\/www.dpreview.com\/members\/1835873756)\n\nThe TZ100 does have an EVF\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2869870299)\n\n[![Johnny Castle]()](https:\/\/www.dpreview.com\/members\/3897058264)\n\n[Johnny Castle](https:\/\/www.dpreview.com\/members\/3897058264)\n\nSorry, you are absolutely right, my bad. I meant the latest successor the TZ99.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2299208143)\n\n[![Hubertus Bigend]()](https:\/\/www.dpreview.com\/members\/7181539534)\n\n[Hubertus Bigend](https:\/\/www.dpreview.com\/members\/7181539534)\n\nActions vs. words?\n\nNo company tells the truth and nothing but the truth, but the divergence between truth and what they tell us has rarely been larger than with Panasonic talking about 'small' and of Micro Four Thirds, which, apart from the two flagship cameras, has been thinned out over the past decade, not 'strengthened'. I have no trust anymore in either of the two essential MFT manufacturers to even still be making cameras or lenses for the system in four or five years (which of course would amount to its being dead) and I've begun evaluating my options. (And no, it's unlikely L-Mount will be one of them. Which would have been different if they had continued APS-C and Leica would have made a full frame CL instead of scrapping the existing one.)\n\nLike\n\n5\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=8851537436)\n\n[TomCodyPleasedToMeetYa](https:\/\/www.dpreview.com\/members\/9362470513)\n\nPanasonic and OM System could be hoovering up the market for small, light, pretty compact cameras but they are so slow. Their cameras command a premium second hand, how hard can it be to release an updated Pen-F ii ?!?\n\nLike\n\n3\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1497120353)\n\n[![TorsteinH]()](https:\/\/www.dpreview.com\/members\/1659463787)\n\n[TorsteinH](https:\/\/www.dpreview.com\/members\/1659463787)\n\nThey certainly haven't understood the trend for compact cameras when they try to sell a m4\/3 camera with an FF body...\n\nLike\n\n37\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1044444769)\n\n[![wondrouslight]()](https:\/\/www.dpreview.com\/members\/5779720219)\n\n[wondrouslight](https:\/\/www.dpreview.com\/members\/5779720219)\n\nFrom the web: \"The Lumix G9II and GH7 are larger than traditional Micro Four Thirds cameras to accommodate advanced heat management (specifically a cooling fan in the GH7), improve ergonomics for handling large lenses, and house robust, pro-level video\/stills hardware. The design prioritizes performance and handling over maximum portability\". They did succeed in selling both cameras to me :-) In my experience, the G9II body handles the 100-400mm just right. At the same time, I really hope that the rumors about the LX100 III become reality.\n\nLike\n\n6\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=5352301201)\n\n[![funtaril]()](https:\/\/www.dpreview.com\/members\/4460206770)\n\n[funtaril](https:\/\/www.dpreview.com\/members\/4460206770)\n\nSensor size carries very little influence on a body size. Even their own S9 is the reversal of that situation.\n\nLike\n\n0\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2624940321)\n\n[![Death89]()](https:\/\/www.dpreview.com\/members\/2621276981)\n\n[Death89](https:\/\/www.dpreview.com\/members\/2621276981)\n\nIf they could bring the 25mp sensor to the smaller bodies GX?\/GX??? I'd be interested. For me m43 is a perfect macro and gig photography setup and I'd like more modern sensors with better ISO performance and detail, but it has to be in the smaller bodies. I have the bigger EM1, I have APSC and FF gear, but smaller is a big benefit that needs to be leveraged\\!\n\nI'm happy to accept slower shooting rates, even the limited shutter speed of the GM?\/GX??? series bodies if it means getting the better sensor in a smaller package, but at the moment the best sensor in the GX??? series is still 16mp. So very little difference if any from my GX7, so no reason to add one to the camera bag.\n\nLike\n\n0\n\n2 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=1317530088)\n\n[lnsmr](https:\/\/www.dpreview.com\/members\/3711740785)\n\nI was a big fan of LX100 and used it for a while before RX100 came out. With smartphone sensors gotten so much better, I would not go for any dedicated camera with sensor smaller than M43.  \nTo compete with Ricoh or Fuji, a S9 body with a bright fixed lens would be great.\n\nLike\n\n4\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=8405696594)\n\n[UsherFellig](https:\/\/www.dpreview.com\/members\/2165587101)\n\nWell, especially with prices the way they are. Why go for these Canon one-inch sensor cameras or the one-inch sensor cameras Fuji now says they want to develop, over say, OM5 size, or even the Panny\/Leica D-Lux 8? I don't get it.\n\nLike\n\n1\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=7769832172)\n\n[Tom Caldwell](https:\/\/www.dpreview.com\/members\/5894939503)\n\nIf an LX100 update is on the cards then it would be nice enough, but I don't think Panasonic \"gets it\".\n\nExpensive Ricoh GRIV cameras might sell in very small quantities to the dedicated few customers. However surely the nexus that a very small systems camera body should automatically be under-performing and therefor is only suitable if it is pocket-able,\n\nYet an updated GM5 style body would receive howls of outrage from the M4\/3 cognoscenti it were not cheap.\n\nThe G100\/D model shows that Panasonic can make and sell a very capable, quite small, systems camera at a reasonable price point.\n\nThe current market prices for 10 year old GM5 bodies does show that there are some M4\/3 systems users who will in fact pay a premium for a well-conceived, very small package.\n\nLike\n\n8\n\n3 weeks ago[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=3500078906)\n\n[Impulses](https:\/\/www.dpreview.com\/members\/4436642730)\n\nI think M4\/3 fans themselves may have snobbishly held back the GM series, but most people outside the system didn't really get it either, I think they'd be a far more popular concept today but it's been 8+ years since Pana made anything that small, and even longer since the GM5.\n\nLike\n\n1\n\n3 weeks ago\\*[permalink](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comment=2950215441)\n\n|   |   |   |   |   |   |\n|---|---|---|---|---|---|\n| Total: 63, showing: 1 – 50 |   |   |   |   |   |\n|   |   |   |   |   |   |\n| [« First](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comments=1) | [‹ Previous](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comments=1) | [1](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comments=1) | [2](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comments=2) | [Next ›](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comments=2) | [Last »](https:\/\/www.dpreview.com\/interviews\/7842065007\/panasonic-cpplus-2026-interview?comments=2) |\n\n## You may also like\n|   |   |   |   |\n|---|---|---|---|\n| [![Lumix Lab: The 5 things every Panasonic camera owner should know]()](https:\/\/www.dpreview.com\/articles\/2989823531\/panasonic-companion-app-walkthrough) | [![Why Sigma is less optimistic about the camera market]()](https:\/\/www.dpreview.com\/interviews\/4320697227\/sigma-cpplus-2026-interview) | [![Canon says people buy compacts for some surprising reasons]()](https:\/\/www.dpreview.com\/interviews\/5615138412\/canon-cpplus-interview-2026) | [![Is Fujifilm finally ready to upgrade the brand's most iconic feature?]()](https:\/\/www.dpreview.com\/interviews\/6250655191\/fujifilm-cpplus-2026-interview) |\n| [Lumix Lab: The 5 things every Panasonic camera owner should know](https:\/\/www.dpreview.com\/articles\/2989823531\/panasonic-companion-app-walkthrough) Apr 3, 2026 | [Why Sigma is less optimistic about the camera market](https:\/\/www.dpreview.com\/interviews\/4320697227\/sigma-cpplus-2026-interview) Apr 8, 2026 | [Canon says people buy compacts for some surprising reasons](https:\/\/www.dpreview.com\/interviews\/5615138412\/canon-cpplus-interview-2026) Apr 7, 2026 | [Is Fujifilm finally ready to upgrade the brand's most iconic feature?](https:\/\/www.dpreview.com\/interviews\/6250655191\/fujifilm-cpplus-2026-interview) Apr 2, 2026 |\n\n## Latest sample galleries\n[![]()](https:\/\/www.dpreview.com\/sample-galleries\/5036758223\/community-secret-photography-places\/2534661221)  [Community secret photography places](https:\/\/www.dpreview.com\/sample-galleries\/5036758223\/community-secret-photography-places\/2534661221)\n\n[![]()](https:\/\/www.dpreview.com\/sample-galleries\/4772005133\/viltrox-af-16mm-f1p8-l-sample-gallery\/5150474259)  [Viltrox AF 16mm F1.8 L sample gallery](https:\/\/www.dpreview.com\/sample-galleries\/4772005133\/viltrox-af-16mm-f1p8-l-sample-gallery\/5150474259)\n\n[![]()](https:\/\/www.dpreview.com\/sample-galleries\/5653884153\/tamron-35-100mm-f2p8-sample-gallery\/6758404104)  [Tamron 35-100mm F2.8 Di III VXD sample gallery](https:\/\/www.dpreview.com\/sample-galleries\/5653884153\/tamron-35-100mm-f2p8-sample-gallery\/6758404104)\n\n[![]()](https:\/\/www.dpreview.com\/sample-galleries\/8765823470\/sigma-15mm-f1-4-dc-contemporary-sample-gallery\/9365537977)  [Sigma 15mm F1.4 DC Contemporary sample gallery](https:\/\/www.dpreview.com\/sample-galleries\/8765823470\/sigma-15mm-f1-4-dc-contemporary-sample-gallery\/9365537977)\n\n[See more galleries](https:\/\/www.dpreview.com\/sample-galleries) »\n\n## Latest in-depth reviews\n[![Ricoh GR IV Monochrome review: further into the niche]()](https:\/\/www.dpreview.com\/reviews\/ricoh-gr-iv-monochrome-review)\n\n[625](https:\/\/www.dpreview.com\/reviews\/ricoh-gr-iv-monochrome-review#comments)\n\n[Ricoh GR IV Monochrome review: further into the niche](https:\/\/www.dpreview.com\/reviews\/ricoh-gr-iv-monochrome-review)\n\n[review](https:\/\/www.dpreview.com\/tag\/review)2 weeks ago\n\nHow does the well-honed GR formula work without color?\n\n[![Sony a7 V review: E-mount users get their own do-it-all powerhouse]()](https:\/\/www.dpreview.com\/reviews\/sony-a7-v-review)\n\n[907](https:\/\/www.dpreview.com\/reviews\/sony-a7-v-review#comments)\n\n[Sony a7 V review: E-mount users get their own do-it-all powerhouse](https:\/\/www.dpreview.com\/reviews\/sony-a7-v-review)\n\n[review](https:\/\/www.dpreview.com\/tag\/review)Feb 23, 2026\n\nSony turns its mid-line model into a powerful, Swiss Army knife of a camera.\n\n[![Fujifilm X-T30 III adds fresh ingredients to familiar recipe]()](https:\/\/www.dpreview.com\/reviews\/fujifilm-x-t30-iii-in-depth-review)\n\n[341](https:\/\/www.dpreview.com\/reviews\/fujifilm-x-t30-iii-in-depth-review#comments)\n\n[Fujifilm X-T30 III adds fresh ingredients to familiar recipe](https:\/\/www.dpreview.com\/reviews\/fujifilm-x-t30-iii-in-depth-review)\n\n[review](https:\/\/www.dpreview.com\/tag\/review)Feb 10, 2026\n\nWe've taken a close look at Fujifilm's X-T30 III, its latest entry-level SLR-shaped mirrorless camera, with its latest processor and dial ethos.\n\n[![High-res hybrid: Panasonic Lumix DC-S1RII review]()](https:\/\/www.dpreview.com\/reviews\/panasonic-lumix-dc-s1rii-review)\n\n[572](https:\/\/www.dpreview.com\/reviews\/panasonic-lumix-dc-s1rii-review#comments)\n\n[High-res hybrid: Panasonic Lumix DC-S1RII review](https:\/\/www.dpreview.com\/reviews\/panasonic-lumix-dc-s1rii-review)\n\n[review](https:\/\/www.dpreview.com\/tag\/review)Jan 30, 2026\n\nOur in-depth look at the S1RII, updated to discuss its video capabilities.\n\n[![Do photographers need the fastest external SSD? We tested three to find out]()](https:\/\/www.dpreview.com\/reviews\/usb-4-thunderbolt-5-ssd-owc-sandisk-speeds-roundup)\n\n[107](https:\/\/www.dpreview.com\/reviews\/usb-4-thunderbolt-5-ssd-owc-sandisk-speeds-roundup#comments)\n\n[Do photographers need the fastest external SSD? We tested three to find out](https:\/\/www.dpreview.com\/reviews\/usb-4-thunderbolt-5-ssd-owc-sandisk-speeds-roundup)\n\nJan 17, 2026\n\nWe put a USB 3.2, USB4 and Thunderbolt 5 drive head-to-head to see if photographers would benefit from upgrading their external storage.\n\n[Read more reviews](https:\/\/www.dpreview.com\/reviews) »\n\n## Latest buying guides\n[![The 9 Best mirrorless cameras in 2026]()](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-mirrorless-cameras)\n\n[The 9 Best mirrorless cameras in 2026](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-mirrorless-cameras)\n\n1 month ago\n\n'What's the best mirrorless camera?' We're glad you asked.\n\n[![The best cameras under \\$3000 in 2026]()](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-cameras-under-3000)\n\n[The best cameras under \\$3000 in 2026](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-cameras-under-3000)\n\n1 month ago\n\nWhat’s the best camera for under \\$3000? This price point gives you access to some of the most all-round capable cameras available. Excellent image quality, powerful autofocus and great looking video are the least you can expect. We've picked the models that really stand out.\n\n[![The 8 best cameras for travel in 2026]()](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-cameras-for-travel)\n\n[The 8 best cameras for travel in 2026](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-cameras-for-travel)\n\nFeb 27, 2026\n\nWhat's the best camera for travel? Good travel cameras should be small, versatile, and offer good image quality. In this buying guide we've rounded-up several great cameras for travel and recommended the best.\n\n[![Best cameras for vlogging in 2026]()](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-cameras-for-vlogging)\n\n[Best cameras for vlogging in 2026](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-cameras-for-vlogging)\n\nFeb 24, 2026\n\nWhether you’re just sharing clips with friends or you’re launching an online on-camera career, vlogging matters. We looked at cameras with selfie-friendly screens, wide-angle lenses, microphone inputs and great video quality, and selected the best.\n\n[![The best cameras under \\$1000 in 2026]()](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-cameras-under-1000)\n\n[The best cameras under \\$1000 in 2026](https:\/\/www.dpreview.com\/reviews\/buying-guide-best-cameras-under-1000)\n\nFeb 12, 2026\n\nAround \\$1000 is increasingly becoming the entry point for modern interchangeable lens cameras. We look at what you can get for your money, and which we think is best.\n\n[Check out more buying guides](https:\/\/www.dpreview.com\/buying-guides) »\n\nFeatured Videos\n\n[![The Photography of CP+ 2026](https:\/\/2.img-dpreview.com\/files\/w\/TC16x9S280x157?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FzcwP6c_OZr0%2Fsddefault.jpg&signature=843sqFcQNxP2Gmn3gOSvaUH%2B3xk%3D&v=5791)](https:\/\/www.youtube.com\/watch?v=zcwP6c_OZr0)\n\nThe Photography of CP+ 2026\n\n[![What's it like to attend CP+ 2026? Go inside the biggest camera event of the year with DPReview](https:\/\/1.img-dpreview.com\/files\/w\/TC16x9S280x157?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FDWyYDWU3ovk%2Fsddefault.jpg&signature=rRn5GyYwFTb55BUfLSplFRezfd8%3D&v=5791)](https:\/\/www.youtube.com\/watch?v=DWyYDWU3ovk)\n\nWhat's it like to attend CP+ 2026? Go inside the biggest camera event of the year with DPReview\n\n[![DPReview Discussions: Live from CP+](https:\/\/3.img-dpreview.com\/files\/w\/TC16x9S280x157?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FyWp-lJCeaIM%2Fsddefault.jpg&signature=mavRiCXvCxe%2FSp7B875nxKyXAac%3D&v=5791)](https:\/\/www.youtube.com\/watch?v=yWp-lJCeaIM)\n\nDPReview Discussions: Live from CP+\n\nFinished challenges\n\n|   |   |   |   |\n|---|---|---|---|\n| [![Boardwalk at sunset.](https:\/\/g3.img-dpreview.com\/56BBEED12ED644AEA1017AB3B1E7C309.jpg)](https:\/\/www.dpreview.com\/challenges\/Entry.aspx?ID=1268458) | [![Hovering Honey Bee](https:\/\/g2.img-dpreview.com\/2FE35822DD124665B6DB7EC87B693BEF.jpg)](https:\/\/www.dpreview.com\/challenges\/Entry.aspx?ID=1268393) | [![Come and get your dinner dear](https:\/\/g2.img-dpreview.com\/822CA7C9438B483E87484C2442466FB2.jpg)](https:\/\/www.dpreview.com\/challenges\/Entry.aspx?ID=1268319) | [![Midnight Herron](https:\/\/g3.img-dpreview.com\/521F2D4845B1483E82AA32645319D18A.jpg)](https:\/\/www.dpreview.com\/challenges\/Entry.aspx?ID=1268079) |\n| Boardwalk at sunset. by ElenaGreen from Fortnight 72: My Best Non-bird Photo Shot after 2026-03-09 | Hovering Honey Bee by SpartanWarrior from Flying Insects in nature | Come and get your dinner dear by dv312 from A Big Year 2026 | Midnight Herron by Deutsch from March 2026 Editor's Challenge \\| Night Lights |\n\n[Discover more challenges](https:\/\/www.dpreview.com\/challenges\/) »\n\nLatest articles\n\n![Viltrox quietly teased a wave of upcoming offerings for a popular mount]()\n\n[Viltrox quietly teased a wave of upcoming offerings for a popular mount](https:\/\/www.dpreview.com\/news\/0521772232\/l-mount-alliance-s-newest-member-quietly-dropped-a-vague-teaser)\n\nViltrox is teasing new releases ahead of the NAB show.\n\nApr 8, 2026[6](https:\/\/www.dpreview.com\/news\/0521772232\/l-mount-alliance-s-newest-member-quietly-dropped-a-vague-teaser#comments)\n\n![10 enchanting photo spots you'll want to keep secret]()\n\n[10 enchanting photo spots you'll want to keep secret](https:\/\/www.dpreview.com\/articles\/4597265609\/10-enchanting-photo-spots-you-ll-want-to-keep-secret)\n\nOur latest Question of the week asked readers what secret photography spots they were willing to share with the community. Here are their 10 top reveals.\n\nApr 8, 2026[6](https:\/\/www.dpreview.com\/articles\/4597265609\/10-enchanting-photo-spots-you-ll-want-to-keep-secret#comments)\n\n![Why Sigma is less optimistic about the camera market]()\n\n[Why Sigma is less optimistic about the camera market](https:\/\/www.dpreview.com\/interviews\/4320697227\/sigma-cpplus-2026-interview)\n\nWe sat down with Sigma CEO Kazuto Yamaki at CP+ this year to learn more about his views on what the camera market needs to move forward.\n\nApr 8, 2026[53](https:\/\/www.dpreview.com\/interviews\/4320697227\/sigma-cpplus-2026-interview#comments)\n\n![NASA has recreated its most iconic photo]()\n\n[NASA has recreated its most iconic photo](https:\/\/www.dpreview.com\/articles\/7117300423\/nasa-has-recreated-its-most-iconic-photo)\n\nMore images from Artemis II's historic mission are in, and they are amazing.\n\nApr 7, 2026[67](https:\/\/www.dpreview.com\/articles\/7117300423\/nasa-has-recreated-its-most-iconic-photo#comments)\n\n![Canon says people buy compacts for some surprising reasons]()\n\n[Canon says people buy compacts for some surprising reasons](https:\/\/www.dpreview.com\/interviews\/5615138412\/canon-cpplus-interview-2026)\n\nWe spoke with Canon executives about compact cameras, the affordability of gear, and whether we can expect any changes to its licensing approach for the RF mount.\n\nApr 7, 2026[102](https:\/\/www.dpreview.com\/interviews\/5615138412\/canon-cpplus-interview-2026#comments)\n\n![The Nikon ZR has a few video quality surprises]()\n\n[The Nikon ZR has a few video quality surprises](https:\/\/www.dpreview.com\/articles\/1905025151\/nikon-zr-studio-scene-raw)\n\nThe studio scene reveals that its video is very similar to the Z6III's in some ways... but not in others.\n\nApr 6, 2026[55](https:\/\/www.dpreview.com\/articles\/1905025151\/nikon-zr-studio-scene-raw#comments)[video](https:\/\/www.dpreview.com\/tag\/video)\n\n![Analog April: The challenge your film camera has been waiting for]()\n\n[Analog April: The challenge your film camera has been waiting for](https:\/\/www.dpreview.com\/articles\/3312378465\/april-2026-editors-photo-challenge-announced)\n\nThis month, we're returning to the analog roots of photography: film.\n\nApr 5, 2026[11](https:\/\/www.dpreview.com\/articles\/3312378465\/april-2026-editors-photo-challenge-announced#comments)\n\n![Why niche cameras are the future of photography]()\n\n[Why niche cameras are the future of photography](https:\/\/www.dpreview.com\/videos\/6974383313\/why-niche-cameras-are-the-future-of-photography)\n\nMitchell, Abby and Richard look at industry trends and what they mean for the future of cameras.\n\nApr 4, 2026[58](https:\/\/www.dpreview.com\/videos\/6974383313\/why-niche-cameras-are-the-future-of-photography#comments)[video](https:\/\/www.dpreview.com\/tag\/video)\n\n![The first images from the Artemis II crew are utterly stunning]()\n\n[The first images from the Artemis II crew are utterly stunning](https:\/\/www.dpreview.com\/articles\/8323099020\/the-first-photos-from-artemis-ii-are-here-and-they-are-stunning)\n\nThe training from National Geographic is already paying off.\n\nApr 3, 2026[203](https:\/\/www.dpreview.com\/articles\/8323099020\/the-first-photos-from-artemis-ii-are-here-and-they-are-stunning#comments)\n\n![OM System just gained more control over its future]()\n\n[OM System just gained more control over its future](https:\/\/www.dpreview.com\/news\/6271783688\/om-system-ownership-change)\n\nThe company's CEO is now the principal shareholder and has \"full responsibility\" for it.\n\nApr 3, 2026[68](https:\/\/www.dpreview.com\/news\/6271783688\/om-system-ownership-change#comments)\n\n![Lumix Lab: The 5 things every Panasonic camera owner should know]()\n\n[Lumix Lab: The 5 things every Panasonic camera owner should know](https:\/\/www.dpreview.com\/articles\/2989823531\/panasonic-companion-app-walkthrough)\n\nHere’s a look at Panasonic’s companion app and what it has to offer Lumix users.\n\nApr 3, 2026[24](https:\/\/www.dpreview.com\/articles\/2989823531\/panasonic-companion-app-walkthrough#comments)\n\n![This photographer spent 45 years chasing birds – here's the gear he swears by]()\n\n[This photographer spent 45 years chasing birds – here's the gear he swears by](https:\/\/www.dpreview.com\/articles\/3889625510\/this-photographer-spent-45-years-chasing-birds-here-s-the-gear-he-swears-by)\n\nFrom the local bird hides of Australia to the remote shores of Lord Howe Island, DPReview reader Lance Blackburn shares an incredible photography journey that started in the early 1980s with a Pentax ME Super SLR.\n\nApr 2, 2026[115](https:\/\/www.dpreview.com\/articles\/3889625510\/this-photographer-spent-45-years-chasing-birds-here-s-the-gear-he-swears-by#comments)\n\n![Is Fujifilm finally ready to upgrade the brand's most iconic feature?]()\n\n[Is Fujifilm finally ready to upgrade the brand's most iconic feature?](https:\/\/www.dpreview.com\/interviews\/6250655191\/fujifilm-cpplus-2026-interview)\n\nWe sat down with Fujifilm at CP+ this year to learn more about its lineup and how it plans to attract the next generation.\n\nApr 2, 2026[85](https:\/\/www.dpreview.com\/interviews\/6250655191\/fujifilm-cpplus-2026-interview#comments)\n\n![They went to Nat Geo film school, now they're flying to the moon]()\n\n[They went to Nat Geo film school, now they're flying to the moon](https:\/\/www.dpreview.com\/news\/3176772970\/heres-how-nasas-capturing-its-first-moonshot-in-decades-artemis-ii)\n\nNASA is sending at least 28 cameras up with the astronauts, and had National Geographic give the crew a mini film school\n\nApr 1, 2026[69](https:\/\/www.dpreview.com\/news\/3176772970\/heres-how-nasas-capturing-its-first-moonshot-in-decades-artemis-ii#comments)\n\n![Let's talk about your quirky camera gear on this April Fools' Day]()\n\n[Let's talk about your quirky camera gear on this April Fools' Day](https:\/\/www.dpreview.com\/forums\/threads\/lets-talk-about-your-quirky-camera-gear-on-this-april-fools-day.4832997\/)\n\nIt's April Fools' Day! In this edition of our Question of the week series, we ask DPReview readers what strange and quirky camera gear they've ever bought.\n\nApr 1, 2026\n\n![Remember the Canon computer designed by the Macintosh's creator?]()\n\n[Remember the Canon computer designed by the Macintosh's creator?](https:\/\/www.dpreview.com\/articles\/2866040200\/canon-cat-retro-computer-throwback)\n\nA trip far down memory lane to look at the Canon Cat.\n\nApr 1, 2026[79](https:\/\/www.dpreview.com\/articles\/2866040200\/canon-cat-retro-computer-throwback#comments)\n\n![Win a free trip to Iceland by proving that you're a terrible photographer]()\n\n[Win a free trip to Iceland by proving that you're a terrible photographer](https:\/\/www.dpreview.com\/articles\/0728074900\/icelandair-bad-photographer-contest)\n\nIcelandair wants to prove that even bad photographers can take good photos of Iceland.\n\nMar 31, 2026[37](https:\/\/www.dpreview.com\/articles\/0728074900\/icelandair-bad-photographer-contest#comments)\n\n![Could this company challenge Sony's mobile sensor dominance?]()\n\n[Could this company challenge Sony's mobile sensor dominance?](https:\/\/www.dpreview.com\/news\/9847575554\/smartsens-lofic-hdr-sensor-sc5a6xs)\n\nA new player is putting out chips competitive with the established companies, and they're already showing up in phones.\n\nMar 31, 2026[41](https:\/\/www.dpreview.com\/news\/9847575554\/smartsens-lofic-hdr-sensor-sc5a6xs#comments)\n\n![This is the secret sauce behind one of the NFL's most watched moments]()\n\n[This is the secret sauce behind one of the NFL's most watched moments](https:\/\/www.dpreview.com\/articles\/7509120791\/daniel-balton-jib-operator-interview)\n\nWe spoke with a jib operator who has worked on eight Super Bowl Halftime Shows to find out what the process is like.\n\nMar 31, 2026[8](https:\/\/www.dpreview.com\/articles\/7509120791\/daniel-balton-jib-operator-interview#comments)\n\n![Sony a7 V review video: is better than before good enough?]()\n\n[Sony a7 V review video: is better than before good enough?](https:\/\/www.dpreview.com\/videos\/5245356958\/sony-a7v-review-video)\n\nThe Sony a7 V promises much but faces some impressive rivals. Based on our extensive testing and real-world use of the camera, we discuss what it offer.\n\nMar 30, 2026[33](https:\/\/www.dpreview.com\/videos\/5245356958\/sony-a7v-review-video#comments)[video](https:\/\/www.dpreview.com\/tag\/video)\n\n![These 20 photos from our \"Night Lights\" photo challenge will leave you glowing]()\n\n[These 20 photos from our \"Night Lights\" photo challenge will leave you glowing](https:\/\/www.dpreview.com\/articles\/1901045916\/march-2026-photo-challenge-winners)\n\nFor our March photo challenge, DPReview photographers took us around the world. In the dark.\n\nMar 29, 2026[12](https:\/\/www.dpreview.com\/articles\/1901045916\/march-2026-photo-challenge-winners#comments)\n\n![This camera feels like a Ridley Scott prop, but actually works]()\n\n[This camera feels like a Ridley Scott prop, but actually works](https:\/\/www.dpreview.com\/articles\/9055612016\/saturnix-diy-camera-alien-sci-fi-raspberry-pi)\n\nThe point-and-shoot of the future we imagined in the 70s.\n\nMar 29, 2026[44](https:\/\/www.dpreview.com\/articles\/9055612016\/saturnix-diy-camera-alien-sci-fi-raspberry-pi#comments)\n\n![Why the future of cameras looks nothing like the past]()\n\n[Why the future of cameras looks nothing like the past](https:\/\/www.dpreview.com\/opinion\/8156562127\/that-box-can-t-hold-all-your-dreams-the-new-reality-of-the-camera-market)\n\nAs the camera market diversifies, we'll see some weird and interesting things that many not necessarily be designed for you or me.\n\nMar 28, 2026[177](https:\/\/www.dpreview.com\/opinion\/8156562127\/that-box-can-t-hold-all-your-dreams-the-new-reality-of-the-camera-market#comments)\n\n![Apple's Pro desktop computer is no more: the Studio is the new flagship]()\n\n[Apple's Pro desktop computer is no more: the Studio is the new flagship](https:\/\/www.dpreview.com\/news\/5209343792\/apple-mac-pro-discontinued-2026-mac-studio)\n\nTo no one's surprise, the Mac Pro has been discontinued.\n\nMar 27, 2026[121](https:\/\/www.dpreview.com\/news\/5209343792\/apple-mac-pro-discontinued-2026-mac-studio#comments)\n\n![How to survive the great camera drought]()\n\n[How to survive the great camera drought](https:\/\/www.dpreview.com\/opinion\/4505694703\/how-to-survive-the-great-camera-drought)\n\nThere have been no new camera announcements so far this year, and some cameras we'd expect or like to see remain AWOL. What should we do, while we wait?\n\nMar 27, 2026[244](https:\/\/www.dpreview.com\/opinion\/4505694703\/how-to-survive-the-great-camera-drought#comments)\n\n![From forest trails to neon streets: a Viltrox 16mm F1.8 L sample gallery]()\n\n[From forest trails to neon streets: a Viltrox 16mm F1.8 L sample gallery](https:\/\/www.dpreview.com\/samples\/9393444818\/viltrox-16mm-f1-8-l-sample-gallery)\n\nRain is no obstacle for this ultra wide lens.\n\nMar 27, 2026[11](https:\/\/www.dpreview.com\/samples\/9393444818\/viltrox-16mm-f1-8-l-sample-gallery#comments)[sample gallery](https:\/\/www.dpreview.com\/tag\/sample-gallery)\n\n![Never say never: OM System reopens the door to compact cameras]()\n\n[Never say never: OM System reopens the door to compact cameras](https:\/\/www.dpreview.com\/interviews\/9983452859\/om-system-cpplus-2026-interview)\n\nAt CP+ 2026, we spoke to OM System about the shifting landscape of compact cameras, the progress of the Pen series and the role of AI in photography.\n\nMar 26, 2026[138](https:\/\/www.dpreview.com\/interviews\/9983452859\/om-system-cpplus-2026-interview#comments)\n\n![From Antarctica to Africa with DPReview reader, Shun Cheung]()\n\n[From Antarctica to Africa with DPReview reader, Shun Cheung](https:\/\/www.dpreview.com\/articles\/9570055078\/from-antarctica-to-africa-with-dpreview-reader-shun-cheung)\n\nFrom Antarctica to Africa, DPReview reader, Shun Cheung, shares how a journey that began in the 1970s with a Minolta SRT-101 and has grown into more than five decades of nature and wildlife photography.\n\nMar 26, 2026[15](https:\/\/www.dpreview.com\/articles\/9570055078\/from-antarctica-to-africa-with-dpreview-reader-shun-cheung#comments)\n\n![DJI's Avata 360 drone takes on Insta360 with 8K immersive FPV footage]()\n\n[DJI's Avata 360 drone takes on Insta360 with 8K immersive FPV footage](https:\/\/www.dpreview.com\/news\/9861079124\/dji-avata-360-announcement)\n\nDJI has announced a 360-degree drone to rival Insta360's sub-brand, Antigravity.\n\nMar 26, 2026[6](https:\/\/www.dpreview.com\/news\/9861079124\/dji-avata-360-announcement#comments)\n\n![LK Samyang's latest lens is meant to be a small and light everyday shooter]()\n\n[LK Samyang's latest lens is meant to be a small and light everyday shooter](https:\/\/www.dpreview.com\/news\/2905783871\/lk-samyang-af-35mm-f1p8-p-fe)\n\nThe AF 35mm F1.8 Prima is another fast prime for Sony shooters.\n\nMar 26, 2026[46](https:\/\/www.dpreview.com\/news\/2905783871\/lk-samyang-af-35mm-f1p8-p-fe#comments)[lens news](https:\/\/www.dpreview.com\/tag\/lens-news)\n\nTips or suggestions? 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Meeting those new priorities is part of the challenge, and Panasonic sees new energy not exclusively in full-frame flagships, but also in the small, portable cameras that smartphones never fully replaced.\n\nRecent Videos\n\nAt CP+ in Yokohama, Japan, we sat down with Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Solution Business Division, Takayuki Takabayashi from the Imaging Solution Business Division and Takashi Yamahara, head of the Global Marketing Division and Master of Project Design at Panasonic. In a wide‑ranging conversation, the team shared their candid thoughts on where the camera market is headed, how Lumix plans to serve a new generation of creatives and the role of AI in imaging.\n\n## The changing camera market and why compact cameras are booming again\n|   |\n|---|\n| [![Panasonic LX100 II-in-hand1](https:\/\/3.img-dpreview.com\/files\/p\/E~TS590x0~articles\/7842065007\/Panasonic_LX100_II-in-hand1.jpeg)](https:\/\/www.dpreview.com\/files\/p\/articles\/7842065007\/Panasonic_LX100_II-in-hand1.jpeg) |\n| Panasonic's LX100 II was a well‑liked enthusiast compact, but it dates back to 2018. *Photo: Jeff Keller* |\n\n\"In general, the camera market is growing,\" says Tsumura. \"For several years after COVID, the camera market shrank, but since then, it has been growing gradually every year. Last year it was up seven percent compared to the previous year.\" That's certainly good news for photographers, as a healthy camera industry means more support moving forward.\n\nHowever, Tsumura is quick to point out that it's not the same market that peaked a decade ago, and consumers now have different priorities. \"Previously, the driving force was high-end full-frame cameras. But recently, the value-zone cameras are driving the market, such as entry-level mirrorless cameras or compact cameras,\" Tsumura explains.\n\n\"The trend is shifting toward compact cameras,\" Tsumura goes on to say. \"The reason is that a lot of people enjoy making and sharing photos and videos, and they want better image quality as much as possible. Many people feel that smartphones cannot fully satisfy their desire for good image quality.\"\n\n> \"The trend is shifting toward compact cameras.\"\n\nIn Tsumura's view, compact cameras offer three distinct advantages over phones: better low-light performance, longer (and higher-quality) zoom, and options like genuine waterproofing. He points out that younger generations see images and videos constantly, and their analysis of those users found that they can distinguish the quality difference between smartphone images and those made with dedicated cameras.\n\nFor Panasonic, that shift could create a new kind of opportunity. Whether that means we should expect a new Lumix compact camera remains to be seen, but it is clear that Panasonic recognizes the shift in priorities and isn't ignoring it.\n\n## The future of Micro Four Thirds\n|   |\n|---|\n| [![the panasonic gh7 is on a gray background](https:\/\/2.img-dpreview.com\/files\/p\/E~TC4x3S590x0~articles\/7842065007\/the_panasonic_gh7_is_on_a_gray_background.jpeg)](https:\/\/www.dpreview.com\/files\/p\/articles\/7842065007\/the_panasonic_gh7_is_on_a_gray_background.jpeg) |\n| The GH7 was Panasonic's last truly new Micro Four Thirds camera, though it was closer in size to full-frame hybrid cameras, rather than leaning into the compactness of the format.  *Photo Dale Baskin* |\n\nGiven the interest in smaller camera systems, we also asked the Panasonic team about Micro Four Thirds cameras. \"Every year, we strengthen the Micro Four Thirds lineup, and we would like to continue this kind of development,\" Tsumura says.\n\nThe reason comes back to the same shift that's reshaping the broader market. Micro Four Thirds' core strengths are still compactness and low weight, and when you factor in lenses, the overall package can be significantly smaller than an equivalent full‑frame kit. That matters for the entry‑level and step‑up users Panasonic is increasingly targeting. \"That's what entry users are requiring right now – portability and compactness so they can bring the camera everywhere,\" Tsumura explains. \"So we are studying what kind of value we can propose to those users now and in the future with Micro Four Thirds.\"\n\n> \"In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different\"\n\nAt the same time, the company's expectations for the system have evolved. \"In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different,\" Tsumura says. Panasonic now sees new customers who are more focused on the experience of using a camera and how it fits a specific purpose.\n\n## There's still room for more pro‑oriented full‑frame body\n|   |\n|---|\n| [![the panasonic s1h floats above a black background](https:\/\/3.img-dpreview.com\/files\/p\/E~TC4x3S590x0~articles\/7842065007\/the_panasonic_s1h_floats_above_a_black_background.jpeg)](https:\/\/www.dpreview.com\/files\/p\/articles\/7842065007\/the_panasonic_s1h_floats_above_a_black_background.jpeg) |\n| The S1H is the only S-series camera that hasn't seen an update.  *Photo: Dan Bracaglia* |\n\nOn the other end of the spectrum, the S1II is one of the most capable hybrid mirrorless cameras for video, but Panasonic thinks there's room to take it even further. While the original S1H remains the only first‑generation S‑series body without a direct successor, Tsumura avoids promising an exact S1H II. Instead, he frames the project more broadly: \"Video production for the 'prosumers' is getting more and more important,\" Tsumura explains. \"We are now investigating what kind of professional features we need to incorporate into new professional-type video cameras.\"\n\nFor what's next, the team is studying real applications, usage patterns and system requirements for higher‑end production, rather than just stacking on specs. As Tsumura puts it, they are looking beyond the current S1 II, \"which already incorporates a lot of good video features, we are studying what we need to improve and what we need to add. That's what we're working on now,\" he says.\n\n## AI and computational imaging as core pillars\nComputational photography has been a focus for Panasonic for some time, and AI is now an additional area of consideration. Inside Panasonic, AI isn't treated as a side project but as a central pillar of future camera development. \"We put a high priority on computational imaging,\" Tsumura says. \"This is very important for us. In order to evolve this area, we utilize AI technology.\"\n\n> \"We can't say which companies, but we are talking with many partners and getting advanced technologies from them.\"\n\nPanasonic isn't tackling AI integration alone, though. \"To incorporate concrete AI technologies, we are now contacting lots of AI technology partner companies,\" Tsumura tells us. \"We can't say which companies, but we are talking with many partners and getting advanced technologies from them. We then select and incorporate these technologies into specific features.\"\n\n## Twenty‑five years of Lumix\nFinally, this year marks the 25th anniversary of Lumix, though internally, it seems Panasonic frames the milestone less as a victory lap and more as an obligation. \"We were almost the last player to enter this camera market, so we feel we have a duty to continue this journey because of the customers who have supported us,\" says Yamahara. \"The 25th anniversary is a kind of milestone, but we also need to continue beyond it.\"\n\nIn a nod to the anniversary, we ask Tsumura which single product he sees as the most important in Lumix history. Without any hesitation, he responds: \"the G1, one of the first mirrorless cameras. That product created the mirrorless market and changed camera culture.\"\n***\nThis article is based on an interview by Dale Baskin and Abby Ferguson at CP+ 2026. It has been edited for clarity and flow.","meta_canonical":null}

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Boilerpipe Text	Toshiyuki Tsumura, Executive Vice President and Director of Panasonic Imaging Solution Business Division. Photo: Abby Ferguson Consumers' priorities have changed significantly in recent years, a Panasonic executive told us at this year’s CP+ show in Yokohama, Japan. Meeting those new priorities is part of the challenge, and Panasonic sees new energy not exclusively in full-frame flagships, but also in the small, portable cameras that smartphones never fully replaced. Recent Videos At CP+ in Yokohama, Japan, we sat down with Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Solution Business Division, Takayuki Takabayashi from the Imaging Solution Business Division and Takashi Yamahara, head of the Global Marketing Division and Master of Project Design at Panasonic. In a wide‑ranging conversation, the team shared their candid thoughts on where the camera market is headed, how Lumix plans to serve a new generation of creatives and the role of AI in imaging. The changing camera market and why compact cameras are booming again Panasonic's LX100 II was a well‑liked enthusiast compact, but it dates back to 2018. Photo: Jeff Keller "In general, the camera market is growing," says Tsumura. "For several years after COVID, the camera market shrank, but since then, it has been growing gradually every year. Last year it was up seven percent compared to the previous year." That's certainly good news for photographers, as a healthy camera industry means more support moving forward. However, Tsumura is quick to point out that it's not the same market that peaked a decade ago, and consumers now have different priorities. "Previously, the driving force was high-end full-frame cameras. But recently, the value-zone cameras are driving the market, such as entry-level mirrorless cameras or compact cameras," Tsumura explains. "The trend is shifting toward compact cameras," Tsumura goes on to say. "The reason is that a lot of people enjoy making and sharing photos and videos, and they want better image quality as much as possible. Many people feel that smartphones cannot fully satisfy their desire for good image quality." "The trend is shifting toward compact cameras." In Tsumura's view, compact cameras offer three distinct advantages over phones: better low-light performance, longer (and higher-quality) zoom, and options like genuine waterproofing. He points out that younger generations see images and videos constantly, and their analysis of those users found that they can distinguish the quality difference between smartphone images and those made with dedicated cameras. For Panasonic, that shift could create a new kind of opportunity. Whether that means we should expect a new Lumix compact camera remains to be seen, but it is clear that Panasonic recognizes the shift in priorities and isn't ignoring it. The future of Micro Four Thirds The GH7 was Panasonic's last truly new Micro Four Thirds camera, though it was closer in size to full-frame hybrid cameras, rather than leaning into the compactness of the format. Photo Dale Baskin Given the interest in smaller camera systems, we also asked the Panasonic team about Micro Four Thirds cameras. "Every year, we strengthen the Micro Four Thirds lineup, and we would like to continue this kind of development," Tsumura says. The reason comes back to the same shift that's reshaping the broader market. Micro Four Thirds' core strengths are still compactness and low weight, and when you factor in lenses, the overall package can be significantly smaller than an equivalent full‑frame kit. That matters for the entry‑level and step‑up users Panasonic is increasingly targeting. "That's what entry users are requiring right now – portability and compactness so they can bring the camera everywhere," Tsumura explains. "So we are studying what kind of value we can propose to those users now and in the future with Micro Four Thirds." "In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different" At the same time, the company's expectations for the system have evolved. "In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different," Tsumura says. Panasonic now sees new customers who are more focused on the experience of using a camera and how it fits a specific purpose. There's still room for more pro‑oriented full‑frame body The S1H is the only S-series camera that hasn't seen an update. Photo: Dan Bracaglia On the other end of the spectrum, the S1II is one of the most capable hybrid mirrorless cameras for video, but Panasonic thinks there's room to take it even further. While the original S1H remains the only first‑generation S‑series body without a direct successor, Tsumura avoids promising an exact S1H II. Instead, he frames the project more broadly: "Video production for the 'prosumers' is getting more and more important," Tsumura explains. "We are now investigating what kind of professional features we need to incorporate into new professional-type video cameras." For what's next, the team is studying real applications, usage patterns and system requirements for higher‑end production, rather than just stacking on specs. As Tsumura puts it, they are looking beyond the current S1 II, "which already incorporates a lot of good video features, we are studying what we need to improve and what we need to add. That's what we're working on now," he says. AI and computational imaging as core pillars Computational photography has been a focus for Panasonic for some time, and AI is now an additional area of consideration. Inside Panasonic, AI isn't treated as a side project but as a central pillar of future camera development. "We put a high priority on computational imaging," Tsumura says. "This is very important for us. In order to evolve this area, we utilize AI technology." "We can't say which companies, but we are talking with many partners and getting advanced technologies from them." Panasonic isn't tackling AI integration alone, though. "To incorporate concrete AI technologies, we are now contacting lots of AI technology partner companies," Tsumura tells us. "We can't say which companies, but we are talking with many partners and getting advanced technologies from them. We then select and incorporate these technologies into specific features." Twenty‑five years of Lumix Finally, this year marks the 25th anniversary of Lumix, though internally, it seems Panasonic frames the milestone less as a victory lap and more as an obligation. "We were almost the last player to enter this camera market, so we feel we have a duty to continue this journey because of the customers who have supported us," says Yamahara. "The 25th anniversary is a kind of milestone, but we also need to continue beyond it." In a nod to the anniversary, we ask Tsumura which single product he sees as the most important in Lumix history. Without any hesitation, he responds: "the G1, one of the first mirrorless cameras. That product created the mirrorless market and changed camera culture." This article is based on an interview by Dale Baskin and Abby Ferguson at CP+ 2026. It has been edited for clarity and flow.
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[![](https://4.img-dpreview.com/resources/images/logo-v3.png?v=5791)](https://www.dpreview.com/) Now reading: [Panasonic sees the compact camera renaissance as an opportunity for Lumix](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview) [123 comments](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview#comments) # Panasonic sees the compact camera renaissance as an opportunity for Lumix ![](https://1.img-dpreview.com/files/p/TC1x1S40~avatars/6326504125/1/avatar.jpg) By [Abby Ferguson](https://www.dpreview.com/about/staff/abby.ferguson) [Comments (123)](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview#viewComments) Published Mar 18, 2026 \| \| \| \|---\|---\| \| Share \| [Tweet](https://twitter.com/share) \| \| \| \|---\| \| [![a man in a suit and tie stands in front of a brown wall holding up a black camera with one hand](https://4.img-dpreview.com/files/p/E~TS590x0~articles/7842065007/a_man_in_a_suit_and_tie_stands_in_front_of_a_brown_wall_holding_up_a_black_camera_with_one_hand.jpeg)](https://www.dpreview.com/files/p/articles/7842065007/a_man_in_a_suit_and_tie_stands_in_front_of_a_brown_wall_holding_up_a_black_camera_with_one_hand.jpeg) \| \| Toshiyuki Tsumura, Executive Vice President and Director of Panasonic Imaging Solution Business Division. Photo: Abby Ferguson \| Consumers' priorities have changed significantly in recent years, a Panasonic executive told us at this year’s CP+ show in Yokohama, Japan. Meeting those new priorities is part of the challenge, and Panasonic sees new energy not exclusively in full-frame flagships, but also in the small, portable cameras that smartphones never fully replaced. Recent Videos At CP+ in Yokohama, Japan, we sat down with Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Solution Business Division, Takayuki Takabayashi from the Imaging Solution Business Division and Takashi Yamahara, head of the Global Marketing Division and Master of Project Design at Panasonic. In a wide‑ranging conversation, the team shared their candid thoughts on where the camera market is headed, how Lumix plans to serve a new generation of creatives and the role of AI in imaging. ## The changing camera market and why compact cameras are booming again \| \| \|---\| \| [![Panasonic LX100 II-in-hand1](https://3.img-dpreview.com/files/p/E~TS590x0~articles/7842065007/Panasonic_LX100_II-in-hand1.jpeg)](https://www.dpreview.com/files/p/articles/7842065007/Panasonic_LX100_II-in-hand1.jpeg) \| \| Panasonic's LX100 II was a well‑liked enthusiast compact, but it dates back to 2018. Photo: Jeff Keller \| "In general, the camera market is growing," says Tsumura. "For several years after COVID, the camera market shrank, but since then, it has been growing gradually every year. Last year it was up seven percent compared to the previous year." That's certainly good news for photographers, as a healthy camera industry means more support moving forward. However, Tsumura is quick to point out that it's not the same market that peaked a decade ago, and consumers now have different priorities. "Previously, the driving force was high-end full-frame cameras. But recently, the value-zone cameras are driving the market, such as entry-level mirrorless cameras or compact cameras," Tsumura explains. "The trend is shifting toward compact cameras," Tsumura goes on to say. "The reason is that a lot of people enjoy making and sharing photos and videos, and they want better image quality as much as possible. Many people feel that smartphones cannot fully satisfy their desire for good image quality." > "The trend is shifting toward compact cameras." In Tsumura's view, compact cameras offer three distinct advantages over phones: better low-light performance, longer (and higher-quality) zoom, and options like genuine waterproofing. He points out that younger generations see images and videos constantly, and their analysis of those users found that they can distinguish the quality difference between smartphone images and those made with dedicated cameras. For Panasonic, that shift could create a new kind of opportunity. Whether that means we should expect a new Lumix compact camera remains to be seen, but it is clear that Panasonic recognizes the shift in priorities and isn't ignoring it. ## The future of Micro Four Thirds \| \| \|---\| \| [![the panasonic gh7 is on a gray background](https://2.img-dpreview.com/files/p/E~TC4x3S590x0~articles/7842065007/the_panasonic_gh7_is_on_a_gray_background.jpeg)](https://www.dpreview.com/files/p/articles/7842065007/the_panasonic_gh7_is_on_a_gray_background.jpeg) \| \| The GH7 was Panasonic's last truly new Micro Four Thirds camera, though it was closer in size to full-frame hybrid cameras, rather than leaning into the compactness of the format. Photo Dale Baskin \| Given the interest in smaller camera systems, we also asked the Panasonic team about Micro Four Thirds cameras. "Every year, we strengthen the Micro Four Thirds lineup, and we would like to continue this kind of development," Tsumura says. The reason comes back to the same shift that's reshaping the broader market. Micro Four Thirds' core strengths are still compactness and low weight, and when you factor in lenses, the overall package can be significantly smaller than an equivalent full‑frame kit. That matters for the entry‑level and step‑up users Panasonic is increasingly targeting. "That's what entry users are requiring right now – portability and compactness so they can bring the camera everywhere," Tsumura explains. "So we are studying what kind of value we can propose to those users now and in the future with Micro Four Thirds." > "In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different" At the same time, the company's expectations for the system have evolved. "In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different," Tsumura says. Panasonic now sees new customers who are more focused on the experience of using a camera and how it fits a specific purpose. ## There's still room for more pro‑oriented full‑frame body \| \| \|---\| \| [![the panasonic s1h floats above a black background](https://3.img-dpreview.com/files/p/E~TC4x3S590x0~articles/7842065007/the_panasonic_s1h_floats_above_a_black_background.jpeg)](https://www.dpreview.com/files/p/articles/7842065007/the_panasonic_s1h_floats_above_a_black_background.jpeg) \| \| The S1H is the only S-series camera that hasn't seen an update. Photo: Dan Bracaglia \| On the other end of the spectrum, the S1II is one of the most capable hybrid mirrorless cameras for video, but Panasonic thinks there's room to take it even further. While the original S1H remains the only first‑generation S‑series body without a direct successor, Tsumura avoids promising an exact S1H II. Instead, he frames the project more broadly: "Video production for the 'prosumers' is getting more and more important," Tsumura explains. "We are now investigating what kind of professional features we need to incorporate into new professional-type video cameras." For what's next, the team is studying real applications, usage patterns and system requirements for higher‑end production, rather than just stacking on specs. As Tsumura puts it, they are looking beyond the current S1 II, "which already incorporates a lot of good video features, we are studying what we need to improve and what we need to add. That's what we're working on now," he says. ## AI and computational imaging as core pillars Computational photography has been a focus for Panasonic for some time, and AI is now an additional area of consideration. Inside Panasonic, AI isn't treated as a side project but as a central pillar of future camera development. "We put a high priority on computational imaging," Tsumura says. "This is very important for us. In order to evolve this area, we utilize AI technology." > "We can't say which companies, but we are talking with many partners and getting advanced technologies from them." Panasonic isn't tackling AI integration alone, though. "To incorporate concrete AI technologies, we are now contacting lots of AI technology partner companies," Tsumura tells us. "We can't say which companies, but we are talking with many partners and getting advanced technologies from them. We then select and incorporate these technologies into specific features." ## Twenty‑five years of Lumix Finally, this year marks the 25th anniversary of Lumix, though internally, it seems Panasonic frames the milestone less as a victory lap and more as an obligation. "We were almost the last player to enter this camera market, so we feel we have a duty to continue this journey because of the customers who have supported us," says Yamahara. "The 25th anniversary is a kind of milestone, but we also need to continue beyond it." In a nod to the anniversary, we ask Tsumura which single product he sees as the most important in Lumix history. Without any hesitation, he responds: "the G1, one of the first mirrorless cameras. That product created the mirrorless market and changed camera culture." *** This article is based on an interview by Dale Baskin and Abby Ferguson at CP+ 2026. It has been edited for clarity and flow. Tags: [cpplus2026](https://www.dpreview.com/tag/cpplus2026), [interview](https://www.dpreview.com/tag/interview), [panasonic](https://www.dpreview.com/tag/panasonic) View Comments (123) ## Comments All (123) Most popular (15) Editors' picks (1) DPR staff (1) Oldest first [![Robert1950]()](https://www.dpreview.com/members/0327790407) [Robert1950](https://www.dpreview.com/members/0327790407) Lumix LX100iii. I have the LX100i and, yes, I would buy, especially if they use the 25mp sensor in G9ii. It would be 20mp in the LX100iii. Like 1 1 week ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7438815187) [Agapeman](https://www.dpreview.com/members/9185939372) I'd like to see an update of the LC1 with a newer sensor. Like 0 2 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5512362539) [d3xmeister](https://www.dpreview.com/members/4775403434) They have no ideea what they are doing. This is guaranteed bankruptcy if they keep going. Fire them all before it's too late. Like 0 2 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=0313253157) [SmartphoneWorld](https://www.dpreview.com/members/1694225397) Smartphones have lowered the “good enough “ expectations. And software has advanced far more than sensors the past decade. So for many a “tiny” camera with a smaller sensor is a more desirable option than a camera with “giant” full frame lenses. But I doubt pros who prefer larger sensors will ever change. Like 0 2 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=9703178840) [![cosinaphile]()](https://www.dpreview.com/members/6003155773) [cosinaphile](https://www.dpreview.com/members/6003155773) panasonic is clueless , but they have accidently gotten much correct , never to be grasped or corprately understood for marketing .... product choice ,,,,or customer desire a virtual trifecta of corporate misunderstanding cluelessness and anti-planning youre welcome Like 0 2 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7721792256) [dmanthree](https://www.dpreview.com/members/2888267225) A GX8 style cam with a multi-aspect sensor would get me back to the format. Like 2 2 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=4387590880) [loafer](https://www.dpreview.com/members/5317660153) I don't know where this idea came from. Every indication is that Lumix is all in on video blogging and pretty much nothing else. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=4071658848) [821photo](https://www.dpreview.com/members/4200269102) Sony and Ricoh have shown that a compact (but capable) camera market exists. Besides such being a portable (camera you have with you - or could vs phone) companion to ever-increasing sizes of ILC bodies, there is a market for just the compacts as well. I think there is both some nostalgic motion towards smaller cameras as well as realization that phone cameras will always have built-in limitations despite convenience. Lumix cameras enjoy a good reputation and they can make use of M43 sensors in compact bodies with fixed lenses. The GX9 is proof of a small body with M43 sensor. The LX100II is a great example of a great camera. I suspect that OM System will surprise with a PEN camera of sorts as well while discontinuing the E-M10 line. M43 technology includes excellent imaging results, portability, and use cases that justify its continued development. Any good tech company will devise a strategy to monetize R\&D and market investments which have proven profitable. Like 2 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5620288425) [OldGuy-Yuri](https://www.dpreview.com/members/0473696368) really... ANYONE/COMPANY who/which is trying to sell a product is ONLY going to speak very positive of the purchasing market segment for their product. They will couch their 'spin' to make their product/company as a 'Leader', or some revolutionary/evolutionary product... AND that they are 'committed' to that market... To those who are 'observers', often 'users', this spin may seem a bald faced lie. The company rep, however, sleeps quite well, with no ethical worries - it is after all 'Marketing !' LOL\! Often Marketing is necessary to convince users/purchasers that they need something which they might not know they need; and sometimes it proves be desired, useful. It comes down to the 'purchaser'/user to determine that value of the product . No Marketing Effort will ever be presented with Doubt of the market, value and expectation of what the Company is selling. really Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=8674656839) [PedroMZ](https://www.dpreview.com/members/9935074263) So we are told that they like the small form factor of M4/3 but produced a G9 mk 2 body that is almost the size of their FF body\! Like 2 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=3625794051) [dmanthree](https://www.dpreview.com/members/2888267225) I think it is a FF body with the m4/3 sensor. Sure looks like it. But...why? Like 1 2 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2259579857) [UsherFellig](https://www.dpreview.com/members/2165587101) Yep, and while discontinuing the P20mm f1.7. Like 3 2 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=6346158761) [dmanthree](https://www.dpreview.com/members/2888267225) Can't understand their direction. The main advantage of the format is size and weight, and they seem to be ignoring that aspect. Just doesn't look like they're serious about the format. Like 2 2 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5777880940) [![Maurizio Mancioli]()](https://www.dpreview.com/members/3060767802) [Maurizio Mancioli](https://www.dpreview.com/members/3060767802) Pleease refresh the LX100!! 24MP, 4K 60p, IBIS... is it too much to ask? : ) Like 4 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7286822221) [massivedude1](https://www.dpreview.com/members/1061983877) Not at all, but Lumix just doesn't care about users' opinions. Like 1 2 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7722890530) [Brian007](https://www.dpreview.com/members/2629778428) I'm looking forward to a refresh of their LX100 ii. Like 3 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7681879826) [StevenN](https://www.dpreview.com/members/7382979269) I have the Leica D-Lux 8, and it's a great update of its Panasonic cousin. Great Leica menu system, great clear and sharp OLED EVF, and sturdy build. The only thing I don't care about it is the zoom lever. I would rather have a zoom ring around the lens. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2724832975) [Brian007](https://www.dpreview.com/members/2629778428) I would prefer any LX100 ii refresh to have manual zoom with auto focus. Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=3206179282) [loneliestsounds](https://www.dpreview.com/members/9272079649) Take the Olympus Stylus 1s concept and form factor, put as much modern sensor and AI tech as possible in and you may have a unique proposition. Like 3 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=3246705587) [BG\_DPREVIEW](https://www.dpreview.com/members/7166767025) In my opinion a compact is a camera you can stick in a pocket, so forget about cameras without a build in lens. One of the benefits vs phones, is the ability to zoom optical, means glass performance is always worse than a fixed lens. Talking to AI partners could mean they will not improove the glass, but use AI to clean the images. It is for sure a cheaper solution than optimising the glas. I will not buy a camera that relies on AI, shoot RAW anyhow, full manual. postproces images the way i like them to be. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2462807874) [![The Point and Shoot Pro]()](https://www.dpreview.com/members/1963032948) [The Point and Shoot Pro](https://www.dpreview.com/members/1963032948) Give me a super zoom SLR style with barrel zoom instead of motorized (X-S1) style and give it some computational goodies and I am in. Oh give me the same sensor, etc in a leica style rangefinder with the same goodies minus the superzoom lens. Again and instant buy from me. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=4096433804) [JeremyForU](https://www.dpreview.com/members/6519891296) So what new compact camera did Panasonic release last year? Apart from the revamped models to be released in 2024, is there anything new? Does Panasonic only have full-frame business now? Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5641143056) [Sranang Boi](https://www.dpreview.com/members/1918942459) Set your clock for 24th March 2026. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=8993222704) [silentstorm](https://www.dpreview.com/members/0705820958) As for Panasonic FF cams, I wish they could release a competitor to latest Sony A7.V Something very capable and yet light weight, and small enough. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7446363571) [silentstorm](https://www.dpreview.com/members/0705820958) I wish Panasonic could just re-use the last GF cam with newer electronics inards, and software processing features. Refreshing and cost effective. That's all. Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1703823966) [![User7036222305]()](https://www.dpreview.com/members/7036222305) [User7036222305](https://www.dpreview.com/members/7036222305) Make me a new version of the GX80 (GX85) and I’ll swear by you again. Like 6 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2928097009) [Ilan\_H](https://www.dpreview.com/members/4059216217) Revive GM line please\! Like 11 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5951947131) [Phaser](https://www.dpreview.com/members/2293580740) I don't think there will be any new small sensor compacts for photographers from Panasonic with new meaningful features (such as PDAF, bird/animal eye AF and H.265). If there are "new" releases, they will just be old models with removed features (e.g. ZS99 with no EVF) and USB-C added to comply with the EU mandates. And don't hold your breath for Panasonic to make small GM rangefinder style Micro Four Thirds bodies. They can't be bothered to produce them, because "Y'all didn't buy them". If anything comes to fruition at all, we'll likely only get a modified G100D with no EVF, no flash, and electronic shutter only. Like 2 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=9165927990) [\_P](https://www.dpreview.com/members/7182554828) There is no need to study too deeply what kind of value they can propose to those users now and in the future with Micro Four Thirds: put G9mk2 tech into the GX9/GX80 type body. Like 14 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=9086030277) [Hope1943](https://www.dpreview.com/members/9355815436) Well it's an opportunity only if you make a "good" one. If you make it so "you have to buy all the cameras to get all the features," I will simply watch Panasonic go by the wayside. Like no viewfinder in the ZS99 - forget it! No PDAF in much of anything in a compact - forget it! No at least a 1 inch sensor - forget it!, A long, very slow cheap and blurry lens - forget it! etc., etc., etc. In short do not think you are maximising profits by "Nickle and diming" and dribbling out features. My wallet will stay closed\! Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=6910241015) [SmokeAndMirrorless](https://www.dpreview.com/members/3439477645) Image quality is not the limiting factor with phones. The photography experience or lack thereof, is the problem. People want cameras that are separate and independent from their phones. This is why gadgets that bolt-on to phones always fail. Most people don't want their phone to be a better camera. They want a camera that is as easy to carry as a phone. Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=0306438091) [Hope1943](https://www.dpreview.com/members/9355815436) Well. it's spiking only if you make a good one -like the Sony RX100 series. If you nickle and dime it and only put in a little bit of what we know is available each time, forget it. Like 2 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=6876244265) [HowaboutRAW](https://www.dpreview.com/members/0763697725) Hope, The Panasonic LX10 is an excellent camera, while the longer zoom in the Panasonic ZS200 is better than the lens in the Sony RX100 VII. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=0704519918) [UsherFellig](https://www.dpreview.com/members/2165587101) The headline is inadvertently comical given that this "opportunity" has been there for Panasonic to "see" for several years now. Do they screen for clueless, befuddled obtuseness when selecting corporate leadership? Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1779070365) [UsherFellig](https://www.dpreview.com/members/2165587101) I honestly would respect them more or at least find them more credible if they had doubled down with something like, "We know compact smaller-sensor cameras are spiking just now but we see this as a fleeting fad and believe the more future proof opportunity lies with the compact FF cameras we have in the development pipeline." Rather than their pronouncements here, which sound painfully out of touch and behind the curve. At least OM actually has a compact camera out that even recently is appearing on a Japan best seller list or two. Like 0 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=0421885969) [UsherFellig](https://www.dpreview.com/members/2165587101) They "see" compact as an "opportunity," . . . . but they're discontinuing the P20mm f1.7. You can't make this stuff up. Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7657816982) [![arrr]()](https://www.dpreview.com/members/6993606106) [arrr](https://www.dpreview.com/members/6993606106) Hey Lumix, can we get a GM1 / GM5 replacement? Also an answer to the Sony ZV-E10 II, Fuji XM5 and Canon R50v? It could be as easy as taking the original G9 and squeezing it into the body of the GX85. You gotta include ibis and high resolution photo mode as well and 10bit video and log. The LX100 II is awesome but how about 10 bit video / log? No video crop or recording limit. A fixed lens version would also be nice... 20mm effective at f1.7 please. A lot of creators are passing up Lumix for other makers simply because you don't cater to their interests. IMO Lumix is a better value platform for creators. Like 5 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=6373833858) [Ainisru](https://www.dpreview.com/members/9335570507) Both Panasonic and OM Systems decisions are honestly baffling. It's free lunch they're letting everyone have except themselves. The more they'll gatekeep their latest hardware and keep rehashing old ones, the further they just keep the cycle repeating itself. I was shocked awhile ago when the Canon R50 came out and more recently the X-M5. I literally have no reason to recommend their products outside their high end stuff unless for specific purposes. Like 1 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=0541990391) [![mfinley]()](https://www.dpreview.com/members/0176652548) [mfinley](https://www.dpreview.com/members/0176652548) "The trend is shifting toward compact cameras, many people feel that smartphones cannot fully satisfy their desire for good image quality." "Many people" is still apparently not too many. Sounds like they are still like other manufacturers, aware of a trend but are still in the wait and see how it develops mode not convinced it is just a fad. Like 2 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=3957316663) [guavamelon](https://www.dpreview.com/members/7862037036) "The reason is that a lot of people enjoy making and sharing photos and videos, and they want better image quality as much as possible. Many people feel that smartphones cannot fully satisfy their desire for good image quality." While i understand he is here to pitching whatever Pana is about to launch, this is clearly not a well-sighted observation, or rather out of touch, since the rise of compact cameras are more about the Y2K retrospective era that becomes fashionable as late, and not about any quality. It's about the form of that era over function. While me wishing for a gripless, brushed silver aluminium of typical style from that era, this will probably be just another black, leather, Fujifilm/Leica rangefinder-stylized copies that's already one too many these days. Boring. Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7975151983) [JDR1429](https://www.dpreview.com/members/4297927645) so he talked alot, but didn't say anything. Anything coming out this year? Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=3880379191) [![aris14]()](https://www.dpreview.com/members/9167962182) [aris14](https://www.dpreview.com/members/9167962182) The only thing Pana has to do is the LX III, with all the top goodies having in their pantry, minus the fancy ones for marketing reasons. Like 2 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1779016252) [![KEG]()](https://www.dpreview.com/members/0329054787) [KEG](https://www.dpreview.com/members/0329054787) My ideal camera: The sensor of DJI Mini Pro. The sturdiness of OM System TG-7. The size of Canon Powershot G7 X II. A 24-250 mm or thereabouts equivalent lens, pref as fast as possible. Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=4931417672) [![Vincent1960]()](https://www.dpreview.com/members/6529890903) [Vincent1960](https://www.dpreview.com/members/6529890903) This is another example of terrible “Pravda-style” communication by a camera company, which undermines trust. Interestingly, car companies are much more open, announcing well in advance their product lineup, new features under development and even specific product launches. Just look at how BMW prepared the launch of its new i3 over the last years\! Like 4 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5901413383) [MichielBd](https://www.dpreview.com/members/7718827198) Dear Panasonic, if you decide to release a new Lumix camera, could you please make it so that the focus point doesn't keep ending up at the top right corner of the frame? I have sold both my TZ100 and TZ200 for this single reason and I have never had this problem with any other camera brand. Like 4 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=3956487546) [MichielBd](https://www.dpreview.com/members/7718827198) Overlooked the article about the TZ300. Should have posted this comment there. Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=0540297545) [yslee2](https://www.dpreview.com/members/5780820880) My goodness, if that's their takeaway, they don't understand the trend behind the digicam revival. Like 4 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5678234515) [![voyeurb]()](https://www.dpreview.com/members/7611341331) [voyeurb](https://www.dpreview.com/members/7611341331) Exactly. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=3694468306) [![KEG]()](https://www.dpreview.com/members/0329054787) [KEG](https://www.dpreview.com/members/0329054787) This short and sweet quote sums up my Powershot G7 X II, Lumix TZ95D and OM System and coincidently my Lumix G100D: " compact cameras offer three distinct advantages over phones: better low-light performance, longer (and higher-quality) zoom, and options like genuine waterproofing. " So I think he is more or less spot on. I mean, ZS/TZ99 is basically selling very fast. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=9255229574) [![mfinley]()](https://www.dpreview.com/members/0176652548) [mfinley](https://www.dpreview.com/members/0176652548) @ KEG But can't text on them, get directions or use the internet on them... so just a niche product that may or may not have some legs as a revival that may or may not last long enough or just fade away as gen z discoverers something else that attracts them Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7401733845) [![KEG]()](https://www.dpreview.com/members/0329054787) [KEG](https://www.dpreview.com/members/0329054787) I am pretty sure that a lot of the people buying TZ99 for instance are probably more likely to be in their 40s and 50s than gen z. I am 50 and in the last 4 years I have bought Canon G7 X II, Lumix TZ95D and OM System TG7 because I wanted something smaller and lighter for traveling than a big mirrorless camera. I kind of wager a guess that there are lot of people like me. Like 2 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5010464344) [![mfinley]()](https://www.dpreview.com/members/0176652548) [mfinley](https://www.dpreview.com/members/0176652548) @Ken According to the sales data for Digicam purchasers: Gen Z 60–75% Millennials 15–20% Gen X 5-7% Boomers under 1% Number one use - Tic Toc & Content creators Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7166397053) [![zkz5]()](https://www.dpreview.com/members/5638581967) [zkz5](https://www.dpreview.com/members/5638581967) I know it is quite normal for camera company executives to spew nonsense during these interviews, but to say "Every year, we strengthen the Micro Four Thirds lineup" when they haven't released a new M4/3 lens or body in several years is simply lying. Like 17 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7716692358) [speculatrix](https://www.dpreview.com/members/4723024779) did you actually read this article which specifically mentions the GH7 which was reviewed on this site only last year!\! <https://www.dpreview.com/reviews/panasonic-lumix-dc-gh7-review> Like 4 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2786682057) [![zkz5]()](https://www.dpreview.com/members/5638581967) [zkz5](https://www.dpreview.com/members/5638581967) Ah - one camera body whose release date was 21 months ago. I stand utterly corrected. And then there's the G-97, released December 2024, whose sole new feature was replacement of MicroUSB with USB-C\! Like 4 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7996665227) [![funtaril]()](https://www.dpreview.com/members/4460206770) [funtaril](https://www.dpreview.com/members/4460206770) In last 36 months: Panasonic released 4 M43 cameras (yes, two of them are re-releases). Canon - 1 APS-C camera. Nikon - 1 APS-C camera. Sony - 2 APS-C cameras. OM System - 3 M43 cameras (two if which are barely changed from their predecessors). Fujifilm - 5 APS-C cameras (which are all (re)mix and match of the same hardware). Panasonic doesn't do less than others in crop-sensor space. Like 2 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1017836731) [![zkz5]()](https://www.dpreview.com/members/5638581967) [zkz5](https://www.dpreview.com/members/5638581967) Two novel camera bodies and zero lenses in the past 21-36 months isn't exactly strenghthening the system every year, is it? None of the other companies are here saying "every year, we strengthen our (whatever mount) lineup". Granted, Panasonic executives are hardly the only ones that give nonsensical interview answers. I've pointed others out too, especially when they had been talking about the state of camera systems that were subsequently discontinued. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1532254965) [![Hike Pics]()](https://www.dpreview.com/members/3790249867) [Hike Pics](https://www.dpreview.com/members/3790249867) "value-zone". "entry-level" Wanna add "afforda-bility"!? Like 6 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=9975054952) [AbrasiveReducer](https://www.dpreview.com/members/4426513387) I sold my Pen-F and got more than I paid for it. How often does than happen with a digital camera? So the demand is there but I think the reason to expect more compact cameras is because they've already done everything else. You want crazy high resolution? Got it. Want big and heavy? That's covered too. Affordable full frame? Plenty to choose from. What's left? Monochrome? Astrophotography? Like 7 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7084301339) [Ctesiphon](https://www.dpreview.com/members/6651330138) Plenty of affordable full frame? We don't have the same definition of affordable. What is left: 1\. \Really\ affordable full frame 2\. Compact, current-tech bodies à-la GM1/GM5 (don't care if there're mFT, APS or FF). Like 2 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=6491310185) [![unn4medfeeling]()](https://www.dpreview.com/members/7315027914) [unn4medfeeling](https://www.dpreview.com/members/7315027914) Another interview which basically goes "Ah, I see how important your question is but I will never ever give a definitive answer." Are all executives like this or this is just a camera industry thing? Like 19 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=9757195280) [liquidsquid](https://www.dpreview.com/members/1154494067) I think it is a CYA response because the risk can be very high that they cannot meet the thing they hope to accomplish. They are always pushing the envelope of cost, performance, and quality (reliability). Sometimes it is better not to say anything at all than to make a promise and then not be able to meet it. Only politicians are allowed that. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2837270360) [wed7](https://www.dpreview.com/members/9489017103) The LX100 successor is loooooong overdue. Pls. make it a manual zoom this time. Like 17 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=4161617005) [Pavel Vishniakov](https://www.dpreview.com/members/1555344771) And decent environmental sealing. Seriously, it shouldn't take 20 years to figure it out\! Like 2 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1713033727) [![thx1138]()](https://www.dpreview.com/members/3067994483) [thx1138](https://www.dpreview.com/members/3067994483) 20MP semi-stacked m4/3 sensor in a Sony RX100 style camera but with a nice grip, 3.69Md OLED HDR EVF, 20-100 f/4 FF equivalent lens, CF-E Type A card, 20fps, built-in ND filter Like 5 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=6730810617) [JSalk53](https://www.dpreview.com/members/9798939322) GM1/GM5 successor? Like 13 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1944478280) [UsherFellig](https://www.dpreview.com/members/2165587101) I think many of us are ready to embrace an S9 type FF body as our "compact camera" for stills, not video or vlogging. But Panny needs to give us a popup or accessory EVF and some delicious small f1.8/f2 primes. Like 14 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2538977606) [Minibike](https://www.dpreview.com/members/2443928521) A7CII recently topped one of the Japan sales charts, again. Has is it ever not been a top seller? It's a formula people want - flat top rangefinder style, EVF, FF, compact, with a shutter for flash capability, available in silver. Three muffin prime lenses to go with it. Hey, Panasonic - JUST COPY THAT FORMULA. You went halfway with the S9, now go the rest of the way with S9II. Like 17 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5710477975) [EyeMac](https://www.dpreview.com/members/7086701657) Given the speed that Panasonic and Olympus release new models, I won't hold my breath. If you compare Fijifilm's releases in the last 8 or 9 years it makes Panasonic look like the sloths of the camera world. I was a big fan of m4/3 cameras when they were small and almost comparable to their peers in IQ but not today. They seem to have gone for a 'niche' market that will never sell many cameras. Olympus nearly had it with the Pen F but for some silly reason dropped the ball big time. Like 4 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=4331727633) [![Johnny Castle]()](https://www.dpreview.com/members/3897058264) [Johnny Castle](https://www.dpreview.com/members/3897058264) I love my TZ80, it is truly a pocket rocket with the 24-720mm equivalent lens and raw capture. Thanks to that excellent lens you can pull out some outstanding image quality from raws in modern raw developers. Shame they removed EVF from the TZ100. Like 2 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7864888311) [![CPNock]()](https://www.dpreview.com/members/1835873756) [CPNock](https://www.dpreview.com/members/1835873756) The TZ100 does have an EVF Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2869870299) [![Johnny Castle]()](https://www.dpreview.com/members/3897058264) [Johnny Castle](https://www.dpreview.com/members/3897058264) Sorry, you are absolutely right, my bad. I meant the latest successor the TZ99. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2299208143) [![Hubertus Bigend]()](https://www.dpreview.com/members/7181539534) [Hubertus Bigend](https://www.dpreview.com/members/7181539534) Actions vs. words? No company tells the truth and nothing but the truth, but the divergence between truth and what they tell us has rarely been larger than with Panasonic talking about 'small' and of Micro Four Thirds, which, apart from the two flagship cameras, has been thinned out over the past decade, not 'strengthened'. I have no trust anymore in either of the two essential MFT manufacturers to even still be making cameras or lenses for the system in four or five years (which of course would amount to its being dead) and I've begun evaluating my options. (And no, it's unlikely L-Mount will be one of them. Which would have been different if they had continued APS-C and Leica would have made a full frame CL instead of scrapping the existing one.) Like 5 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=8851537436) [TomCodyPleasedToMeetYa](https://www.dpreview.com/members/9362470513) Panasonic and OM System could be hoovering up the market for small, light, pretty compact cameras but they are so slow. Their cameras command a premium second hand, how hard can it be to release an updated Pen-F ii ?!? Like 3 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1497120353) [![TorsteinH]()](https://www.dpreview.com/members/1659463787) [TorsteinH](https://www.dpreview.com/members/1659463787) They certainly haven't understood the trend for compact cameras when they try to sell a m4/3 camera with an FF body... Like 37 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1044444769) [![wondrouslight]()](https://www.dpreview.com/members/5779720219) [wondrouslight](https://www.dpreview.com/members/5779720219) From the web: "The Lumix G9II and GH7 are larger than traditional Micro Four Thirds cameras to accommodate advanced heat management (specifically a cooling fan in the GH7), improve ergonomics for handling large lenses, and house robust, pro-level video/stills hardware. The design prioritizes performance and handling over maximum portability". They did succeed in selling both cameras to me :-) In my experience, the G9II body handles the 100-400mm just right. At the same time, I really hope that the rumors about the LX100 III become reality. Like 6 3 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=5352301201) [![funtaril]()](https://www.dpreview.com/members/4460206770) [funtaril](https://www.dpreview.com/members/4460206770) Sensor size carries very little influence on a body size. Even their own S9 is the reversal of that situation. Like 0 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=2624940321) [![Death89]()](https://www.dpreview.com/members/2621276981) [Death89](https://www.dpreview.com/members/2621276981) If they could bring the 25mp sensor to the smaller bodies GX?/GX??? I'd be interested. For me m43 is a perfect macro and gig photography setup and I'd like more modern sensors with better ISO performance and detail, but it has to be in the smaller bodies. I have the bigger EM1, I have APSC and FF gear, but smaller is a big benefit that needs to be leveraged\! I'm happy to accept slower shooting rates, even the limited shutter speed of the GM?/GX??? series bodies if it means getting the better sensor in a smaller package, but at the moment the best sensor in the GX??? series is still 16mp. So very little difference if any from my GX7, so no reason to add one to the camera bag. Like 0 2 weeks ago\[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=1317530088) [lnsmr](https://www.dpreview.com/members/3711740785) I was a big fan of LX100 and used it for a while before RX100 came out. With smartphone sensors gotten so much better, I would not go for any dedicated camera with sensor smaller than M43. To compete with Ricoh or Fuji, a S9 body with a bright fixed lens would be great. Like 4 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=8405696594) [UsherFellig](https://www.dpreview.com/members/2165587101) Well, especially with prices the way they are. Why go for these Canon one-inch sensor cameras or the one-inch sensor cameras Fuji now says they want to develop, over say, OM5 size, or even the Panny/Leica D-Lux 8? I don't get it. Like 1 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=7769832172) [Tom Caldwell](https://www.dpreview.com/members/5894939503) If an LX100 update is on the cards then it would be nice enough, but I don't think Panasonic "gets it". Expensive Ricoh GRIV cameras might sell in very small quantities to the dedicated few customers. However surely the nexus that a very small systems camera body should automatically be under-performing and therefor is only suitable if it is pocket-able, Yet an updated GM5 style body would receive howls of outrage from the M4/3 cognoscenti it were not cheap. The G100/D model shows that Panasonic can make and sell a very capable, quite small, systems camera at a reasonable price point. The current market prices for 10 year old GM5 bodies does show that there are some M4/3 systems users who will in fact pay a premium for a well-conceived, very small package. Like 8 3 weeks ago[permalink](https://www.dpreview.com/interviews/7842065007/panasonic-cpplus-2026-interview?comment=3500078906) [Impulses](https://www.dpreview.com/members/4436642730) I think M4/3 fans themselves may have snobbishly held back the GM series, but most people outside the system didn't really get it either, I think they'd be a far more popular concept today but it's been 8+ years since Pana made anything that small, and even longer since the GM5. 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Readable Markdown	\| \| \|---\| \| [![a man in a suit and tie stands in front of a brown wall holding up a black camera with one hand](https://4.img-dpreview.com/files/p/E~TS590x0~articles/7842065007/a_man_in_a_suit_and_tie_stands_in_front_of_a_brown_wall_holding_up_a_black_camera_with_one_hand.jpeg)](https://www.dpreview.com/files/p/articles/7842065007/a_man_in_a_suit_and_tie_stands_in_front_of_a_brown_wall_holding_up_a_black_camera_with_one_hand.jpeg) \| \| Toshiyuki Tsumura, Executive Vice President and Director of Panasonic Imaging Solution Business Division. Photo: Abby Ferguson \| Consumers' priorities have changed significantly in recent years, a Panasonic executive told us at this year’s CP+ show in Yokohama, Japan. Meeting those new priorities is part of the challenge, and Panasonic sees new energy not exclusively in full-frame flagships, but also in the small, portable cameras that smartphones never fully replaced. Recent Videos At CP+ in Yokohama, Japan, we sat down with Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Solution Business Division, Takayuki Takabayashi from the Imaging Solution Business Division and Takashi Yamahara, head of the Global Marketing Division and Master of Project Design at Panasonic. In a wide‑ranging conversation, the team shared their candid thoughts on where the camera market is headed, how Lumix plans to serve a new generation of creatives and the role of AI in imaging. ## The changing camera market and why compact cameras are booming again \| \| \|---\| \| [![Panasonic LX100 II-in-hand1](https://3.img-dpreview.com/files/p/E~TS590x0~articles/7842065007/Panasonic_LX100_II-in-hand1.jpeg)](https://www.dpreview.com/files/p/articles/7842065007/Panasonic_LX100_II-in-hand1.jpeg) \| \| Panasonic's LX100 II was a well‑liked enthusiast compact, but it dates back to 2018. Photo: Jeff Keller \| "In general, the camera market is growing," says Tsumura. "For several years after COVID, the camera market shrank, but since then, it has been growing gradually every year. Last year it was up seven percent compared to the previous year." That's certainly good news for photographers, as a healthy camera industry means more support moving forward. However, Tsumura is quick to point out that it's not the same market that peaked a decade ago, and consumers now have different priorities. "Previously, the driving force was high-end full-frame cameras. But recently, the value-zone cameras are driving the market, such as entry-level mirrorless cameras or compact cameras," Tsumura explains. "The trend is shifting toward compact cameras," Tsumura goes on to say. "The reason is that a lot of people enjoy making and sharing photos and videos, and they want better image quality as much as possible. Many people feel that smartphones cannot fully satisfy their desire for good image quality." > "The trend is shifting toward compact cameras." In Tsumura's view, compact cameras offer three distinct advantages over phones: better low-light performance, longer (and higher-quality) zoom, and options like genuine waterproofing. He points out that younger generations see images and videos constantly, and their analysis of those users found that they can distinguish the quality difference between smartphone images and those made with dedicated cameras. For Panasonic, that shift could create a new kind of opportunity. Whether that means we should expect a new Lumix compact camera remains to be seen, but it is clear that Panasonic recognizes the shift in priorities and isn't ignoring it. ## The future of Micro Four Thirds \| \| \|---\| \| [![the panasonic gh7 is on a gray background](https://2.img-dpreview.com/files/p/E~TC4x3S590x0~articles/7842065007/the_panasonic_gh7_is_on_a_gray_background.jpeg)](https://www.dpreview.com/files/p/articles/7842065007/the_panasonic_gh7_is_on_a_gray_background.jpeg) \| \| The GH7 was Panasonic's last truly new Micro Four Thirds camera, though it was closer in size to full-frame hybrid cameras, rather than leaning into the compactness of the format. Photo Dale Baskin \| Given the interest in smaller camera systems, we also asked the Panasonic team about Micro Four Thirds cameras. "Every year, we strengthen the Micro Four Thirds lineup, and we would like to continue this kind of development," Tsumura says. The reason comes back to the same shift that's reshaping the broader market. Micro Four Thirds' core strengths are still compactness and low weight, and when you factor in lenses, the overall package can be significantly smaller than an equivalent full‑frame kit. That matters for the entry‑level and step‑up users Panasonic is increasingly targeting. "That's what entry users are requiring right now – portability and compactness so they can bring the camera everywhere," Tsumura explains. "So we are studying what kind of value we can propose to those users now and in the future with Micro Four Thirds." > "In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different" At the same time, the company's expectations for the system have evolved. "In the past, the 'battlefield' of cameras was resolution and sensor size. Now it's a little bit different," Tsumura says. Panasonic now sees new customers who are more focused on the experience of using a camera and how it fits a specific purpose. ## There's still room for more pro‑oriented full‑frame body \| \| \|---\| \| [![the panasonic s1h floats above a black background](https://3.img-dpreview.com/files/p/E~TC4x3S590x0~articles/7842065007/the_panasonic_s1h_floats_above_a_black_background.jpeg)](https://www.dpreview.com/files/p/articles/7842065007/the_panasonic_s1h_floats_above_a_black_background.jpeg) \| \| The S1H is the only S-series camera that hasn't seen an update. Photo: Dan Bracaglia \| On the other end of the spectrum, the S1II is one of the most capable hybrid mirrorless cameras for video, but Panasonic thinks there's room to take it even further. While the original S1H remains the only first‑generation S‑series body without a direct successor, Tsumura avoids promising an exact S1H II. Instead, he frames the project more broadly: "Video production for the 'prosumers' is getting more and more important," Tsumura explains. "We are now investigating what kind of professional features we need to incorporate into new professional-type video cameras." For what's next, the team is studying real applications, usage patterns and system requirements for higher‑end production, rather than just stacking on specs. As Tsumura puts it, they are looking beyond the current S1 II, "which already incorporates a lot of good video features, we are studying what we need to improve and what we need to add. That's what we're working on now," he says. ## AI and computational imaging as core pillars Computational photography has been a focus for Panasonic for some time, and AI is now an additional area of consideration. Inside Panasonic, AI isn't treated as a side project but as a central pillar of future camera development. "We put a high priority on computational imaging," Tsumura says. "This is very important for us. In order to evolve this area, we utilize AI technology." > "We can't say which companies, but we are talking with many partners and getting advanced technologies from them." Panasonic isn't tackling AI integration alone, though. "To incorporate concrete AI technologies, we are now contacting lots of AI technology partner companies," Tsumura tells us. "We can't say which companies, but we are talking with many partners and getting advanced technologies from them. We then select and incorporate these technologies into specific features." ## Twenty‑five years of Lumix Finally, this year marks the 25th anniversary of Lumix, though internally, it seems Panasonic frames the milestone less as a victory lap and more as an obligation. "We were almost the last player to enter this camera market, so we feel we have a duty to continue this journey because of the customers who have supported us," says Yamahara. "The 25th anniversary is a kind of milestone, but we also need to continue beyond it." In a nod to the anniversary, we ask Tsumura which single product he sees as the most important in Lumix history. Without any hesitation, he responds: "the G1, one of the first mirrorless cameras. That product created the mirrorless market and changed camera culture." *** This article is based on an interview by Dale Baskin and Abby Ferguson at CP+ 2026. It has been edited for clarity and flow.
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