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| Meta Title | Apple – Computerworld |
| Meta Description | Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing: |
| Meta Canonical | null |
| Boilerpipe Text | Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution.
Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
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# Apple
Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
## Latest from today
[news analysisApple's Mac grabs 11% enterprise market shareThat's up 2.4 percentage points from 2024 and yet another indicator that Apple is broadening its reach into the business world.By Jonny EvansApr 7, 20265 minsAppleComputers and PeripheralsMac](https://www.computerworld.com/article/4154950/apples-mac-grabs-11-of-us-enterprise-market-share.html)
[opinionApple leans into the component crisis stormBy Jonny EvansApr 3, 20265 minsAppleVendors and Providers](https://www.computerworld.com/article/4154153/apple-leans-into-the-component-crisis-storm.html)
[opinionJamf warns of massive app insecuritiesBy Jonny EvansApr 2, 20266 minsMacOS SecurityMobile SecurityiOS Security](https://www.computerworld.com/article/4153833/jamf-warns-of-massive-app-insecurities.html)
[featureApple — 50 years in fifteen minutesBy Jonny Evans Apr 1, 202615 minsAppleVendors and Providers](https://www.computerworld.com/article/4153297/apple-50-years-in-fifteen-minutes.html)
[opinionWhy the axios supply chain attack should have Apple worriedBy Jonny Evans Mar 31, 20264 minsAppleEndpoint ProtectionWindows Security](https://www.computerworld.com/article/4152490/why-the-axios-supply-chain-attack-should-have-apple-worried.html)
[opinionIs Apple planning an App Store for AI?By Jonny Evans Mar 30, 20265 minsAppleArtificial IntelligenceVendors and Providers](https://www.computerworld.com/article/4151914/is-apple-planning-an-app-store-for-ai.html)
[interviewHexnode CEO: MacBook Neo forces IT to rethink its budget laptop strategyBy Jonny Evans Mar 26, 20265 minsAppleMacMacOS](https://www.computerworld.com/article/4150717/hexnode-ceo-macbook-neo-forces-it-to-rethink-its-budget-laptop-strategy.html)
[opinionApple's AI endgame: Why waiting for Siri could make it a winnerBy Jonny Evans Mar 25, 20266 minsAppleArtificial IntelligenceGenerative AI](https://www.computerworld.com/article/4150080/apples-ai-endgame-why-waiting-for-siri-could-make-it-a-winner.html)
[newsApple goes global with key MDM tools and services for businessBy Jonny Evans Mar 24, 20265 minsAppleMobile Device ManagementMobile Management](https://www.computerworld.com/article/4149464/apple-goes-global-with-key-mdm-tools-and-services-for-business.html)
## Articles
[news Apple: Local business ads are coming to Apple Maps It looks as if the company is making a grab for the multi-billion-dollar, location-based ads market.By Jonny Evans Mar 24, 2026 4 mins AppleMaps and Navigation SoftwarePersonal Software](https://www.computerworld.com/article/4149395/apple-local-business-ads-are-coming-to-apple-maps.html)
[reviews Here's what \$5,849 gets you in an M5 Max MacBook Pro Everything screams performance in Apple's top-of-the-line professional laptop.By Jonny Evans Mar 23, 2026 8 mins AppleLaptopsMacBook](https://www.computerworld.com/article/4148742/heres-what-5849-gets-you-in-an-m5-max-macbook-pro.html)
[opinion Is MacBook Neo the Mac’s iPhone moment? 'Mac just had its best launch week ever for first-time Mac customers,' says Apple CEO Tim CookBy Jonny Evans Mar 20, 2026 5 mins AppleComputers and PeripheralsMac](https://www.computerworld.com/article/4148190/is-macbook-neo-the-macs-iphone-moment.html)
[reviews Review: A weekend with MacBook Neo Apple’s latest (and cheapest) Mac raises expectations for hardware in this price range.By Jonny Evans Mar 16, 2026 13 mins AppleLaptopsMacBook](https://www.computerworld.com/article/4145811/review-a-weekend-with-macbook-neo.html)
[brandpostSponsored by Acronis Keeping Mac Users Safe: Security Tips for Small and Midsize Businesses There’s a misperception that macOS and iOS devices are immune to cyberthreats, but that’s clearly not the case.Mar 28, 2022 4 mins Apple](https://www.computerworld.com/article/1619433/keeping-mac-users-safe-security-tips-for-small-and-midsize-businesses.html)
[news Yes, you can run Windows on a MacBook Neo But you probably won’t want to do so very often.By Jonny Evans Mar 13, 2026 4 mins AppleMacWindows](https://www.computerworld.com/article/4144986/yes-you-can-run-windows-on-a-macbook-neo.html)
[news analysis Apple says its upcoming 50th birthday treat is you At first glance, the focus of the company's planned celebration seems to be on what users have done with Apple tech over the years.By Jonny Evans Mar 12, 2026 5 mins AppleVendors and Providers](https://www.computerworld.com/article/4144380/apple-says-its-upcoming-50th-birthday-treat-is-you.html)
[opinion It looks like Macs are becoming the value option Apple now offers solutions for almost every need, from routine to compute intensive.By Jonny Evans Mar 11, 2026 6 mins AppleComputers and PeripheralsMac](https://www.computerworld.com/article/4143779/it-looks-like-macs-are-becoming-the-value-option.html)
[news analysis Apple's MacBook Neo: First reviews and analyst reactions The inexpensive laptop marks a shift in the history of the Mac and could help Apple gain share in the lower end of the PC market.By Jonny Evans Mar 10, 2026 8 mins AppleLaptopsMacBook](https://www.computerworld.com/article/4143010/apples-macbook-neo-first-reviews-and-analyst-reactions.html)
[news analysis Why markets are worrying about Apple today The fighting in the Middle East is disruptive in many ways, large and small. Few companies won't escape the effects.By Jonny Evans Mar 9, 2026 7 mins AppleComputer ComponentsSupply Chain Management Software](https://www.computerworld.com/article/4142547/why-markets-are-worrying-about-apple-today.html)
[news analysis Leaked Mac benchmarks show that Apple offers tomorrow’s AI PCs today No one should settle for less in a \$500 PC, and you can’t get any better at the high-end.By Jonny Evans Mar 6, 2026 5 mins AppleComputers and PeripheralsMac](https://www.computerworld.com/article/4141810/leaked-mac-benchmarks-show-that-apple-offers-tomorrows-ai-pcs-today.html)
[news analysis Apple's new \$599 MacBook Neo is a nightmare for Windows OEMs Apple Silicon really is re-shaping the tech industry.By Jonny Evans Mar 4, 2026 6 mins AppleComputersLaptops](https://www.computerworld.com/article/4140704/apples-new-599-macbook-neo-is-a-nightmare-for-windows-oems.html)
[news analysis Apple unveils its next-gen M5 family of Mac laptops In an already busy week, and it's only Tuesday, the company rolled out an M5 MacBook Air, M5 Pro and M5 Max MacBook Pros and brand-new Studio Displays.By Jonny Evans Mar 3, 2026 9 mins AppleLaptopsMacBook](https://www.computerworld.com/article/4139969/apple-unveils-its-next-gen-m5-family-of-mac-laptops.html)
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## Resources
[whitepaper Smart Success: GoMeddo for Healthcare and Life Sciences Learn how GoMeddo helps a Healthcare and Life Sciences organization reach its strategic goals faster.](https://uk.resources.computerworld.com/resources/smart-success-gomeddo-for-healthcare-and-life-sciences-4?utm_source=rss-feed&utm_medium=rss&utm_campaign=feed)
[The post](https://uk.resources.computerworld.com/resources/smart-success-gomeddo-for-healthcare-and-life-sciences-4?utm_source=rss-feed&utm_medium=rss&utm_campaign=feed) [Smart Success: GoMeddo for Healthcare and Life Sciences](https://com.wp.idg.zone/resources/smart-success-gomeddo-for-healthcare-and-life-sciences-4/) appeared first on [Whitepaper Repository –](https://com.wp.idg.zone/).
By Salesforce & GoMeddo
24 Mar 2026
Business OperationsHealthcare IndustryProcess Improvement

[whitepaper Tech Priorities for Marketing Leaders in 2026: How to Evaluate AI for Real Business Impact By Uniphore 24 Mar 2026Artificial IntelligenceBusiness OperationsMarketing and Advertising Industry](https://uk.resources.computerworld.com/resources/tech-priorities-for-marketing-leaders-in-2026-how-to-evaluate-ai-for-real-business-impact-3?utm_source=rss-feed&utm_medium=rss&utm_campaign=feed)

[whitepaper The Next Phase of AI Adoption By Salesforce 17 Mar 2026Artificial IntelligenceBusiness OperationsDigital Transformation](https://uk.resources.computerworld.com/resources/the-next-phase-of-ai-adoption-3?utm_source=rss-feed&utm_medium=rss&utm_campaign=feed)

[View all](https://uk.resources.computerworld.com/)
## Video on demand
video
[Gemini Chat Imports, Oracle Layoffs, AI Weakens Learning \| Ep. 67](https://www.computerworld.com/video/4155208/gemini-chat-imports-oracle-layoffs-ai-weakens-learning-ep-67.html)
In today’s 2 Minute Tech Briefing, Google Gemini adds chat imports, Oracle slashes 30,000 jobs, and research shows AI chatbots may hurt student retention. Learn how data portability works, what layoffs mean for enterprise customers, and why educators are rethinking AI use. Subscribe for fast, essential tech updates right now.
By Arnold Davick
Apr 7, 2026 2 mins
Artificial Intelligence
- [ Why Social Media Liability Verdicts Matter for Enterprise Risk, Brand Safety, and AI Strategy Apr 7, 2026 31 mins FacebookGenerative AILaws and Regulations](https://www.computerworld.com/video/4155198/why-social-media-liability-verdicts-matter-for-enterprise-risk-brand-safety-and-ai-strategy.html)
- [ Claude Automation, Windows 11 Overhaul, Sora Shutdown Shift \| Ep. 66 By Arnold Davick Apr 2, 2026 2 mins Artificial Intelligence](https://www.computerworld.com/video/4153922/claude-automation-windows-11-overhaul-sora-shutdown-shift-ep-66.html)
- [ OpenAI Hiring Surge, FCC Router Ban, Cloudflare Workers \| Ep. 65 By Arnold Davick Apr 1, 2026 2 mins Artificial Intelligence](https://www.computerworld.com/video/4153363/openai-hiring-surge-fcc-router-ban-cloudflare-workers-ep-65.html)
[See all videos](https://www.computerworld.com/uk/videos/)
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## Show me more
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[news analysis As Iran war drags on, IDC sees worsening tech environment By Agam Shah Apr 8, 20264 mins BudgetingIT StrategyTechnology Industry ](https://www.computerworld.com/article/4155145/as-iran-war-drags-on-idc-sees-worsening-tech-environment.html)
[news AI often doesn’t deliver ROI for IT departments either By Paul Barker Apr 7, 20265 mins Artificial IntelligenceIT LeadershipROI and Metrics ](https://www.computerworld.com/article/4155416/ai-often-doesnt-deliver-roi-for-it-departments-either-2.html)
[press release Sponsored by TechnologyWire Minimus Taps Yael Nardi to Lead Strategic Operations as Chief Business Officer By TechnologyWire Apr 7, 20262 mins IT Leadership ](https://www.computerworld.com/article/4155281/minimus-taps-yael-nardi-to-lead-strategic-operations-as-chief-business-officer.html)
[podcast Gemini Chat Imports, Oracle Layoffs, AI Weakens Learning \| Ep. 67 By Arnold Davick Apr 7, 20262 mins Artificial Intelligence ](https://www.computerworld.com/podcast/4155207/gemini-chat-imports-oracle-layoffs-ai-weakens-learning-ep-67.html)
[podcast Claude Automation, Windows 11 Overhaul, Sora Shutdown Shift \| Ep. 66 By Arnold Davick Apr 2, 20262 mins Artificial Intelligence ](https://www.computerworld.com/podcast/4153921/claude-automation-windows-11-overhaul-sora-shutdown-shift-ep-66.html)
[podcast OpenAI Hiring Surge, FCC Router Ban, Cloudflare Workers \| Ep. 65 By Arnold Davick Apr 1, 20262 mins Artificial Intelligence ](https://www.computerworld.com/podcast/4153362/openai-hiring-surge-fcc-router-ban-cloudflare-workers-ep-65.html)
[video How Pittsburgh Airport modernized its IT for smarter operations Mar 31, 202639 mins Artificial IntelligenceDigital TransformationWi-Fi ](https://www.computerworld.com/video/4152526/how-pittsburgh-airport-modernized-its-it-for-smarter-operations.html)
[video Amazon AI Smartphone, Chip Shortage, Anthropic Lawsuit Updates \| Ep. 63 By Arnold Davick Mar 26, 20262 mins Artificial Intelligence ](https://www.computerworld.com/video/4150563/amazon-ai-smartphone-chip-shortage-anthropic-lawsuit-updates-ep-63.html)
[video UK AI Labels, Handala Attack, Europe US Risk \| Ep. 62 By Arnold Davick Mar 25, 20262 mins Artificial Intelligence ](https://www.computerworld.com/video/4150212/uk-ai-labels-handala-attack-europe-us-risk-ep-62.html)
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| Readable Markdown | Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
## Latest from today
## Resources



## Video on demand
[Gemini Chat Imports, Oracle Layoffs, AI Weakens Learning \| Ep. 67](https://www.computerworld.com/video/4155208/gemini-chat-imports-oracle-layoffs-ai-weakens-learning-ep-67.html)
In today’s 2 Minute Tech Briefing, Google Gemini adds chat imports, Oracle slashes 30,000 jobs, and research shows AI chatbots may hurt student retention. Learn how data portability works, what layoffs mean for enterprise customers, and why educators are rethinking AI use. Subscribe for fast, essential tech updates right now.
By Arnold Davick
Apr 7, 2026 2 mins
Artificial Intelligence
- [ Why Social Media Liability Verdicts Matter for Enterprise Risk, Brand Safety, and AI Strategy Apr 7, 2026 31 mins FacebookGenerative AILaws and Regulations](https://www.computerworld.com/video/4155198/why-social-media-liability-verdicts-matter-for-enterprise-risk-brand-safety-and-ai-strategy.html)
- [ Claude Automation, Windows 11 Overhaul, Sora Shutdown Shift \| Ep. 66 By Arnold Davick Apr 2, 2026 2 mins Artificial Intelligence](https://www.computerworld.com/video/4153922/claude-automation-windows-11-overhaul-sora-shutdown-shift-ep-66.html)
- [ OpenAI Hiring Surge, FCC Router Ban, Cloudflare Workers \| Ep. 65 By Arnold Davick Apr 1, 2026 2 mins Artificial Intelligence](https://www.computerworld.com/video/4153363/openai-hiring-surge-fcc-router-ban-cloudflare-workers-ep-65.html)
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| Shard | 20 (laksa) |
| Root Hash | 11087533796386376420 |
| Unparsed URL | com,computerworld!www,/apple/ s443 |