🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 145 (from laksa199)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa145.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.colgate.com/en-us/mission/history-and-purpose\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.colgate.com/en-us/mission/history-and-purpose\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.colgate.com\/en-us\/mission\/history-and-purpose","crawl_time":1775611713,"first_indexed_time":1714113546,"http_code":200,"src_unparsed":"com,colgate!www,\/en-us\/mission\/history-and-purpose s443","src_root_hash":"10469091890820104145","history_drop_reason":null,"meta_title":"Our Mission | Colgate®","meta_descriptions":["Colgate was born in 1806 to support and improve oral health at the largest possible scaleby developping our best products and solutions for your smile"],"attrs_boilerpipe_text":"Oral Health and Dental Care | Colgate®\nMission\nHistory and purpose\nCreating a healthier and brighter future, one smile at a time\nCreating a healthier and brighter future, one smile at a time\nFrom the start of the company in 1806, our goal has always been to support and improve oral health at the largest possible scale. We have been doing so, not only by developing our best products and solutions for your smile,  but also by providing access to oral healthcare and education around it to as many people as possible, while also doing our utmost to limit our environmental impact.\nWho we are\nWe are the global leader in oral health – the most trusted brand in the world. With more patented innovations than anyone else in the category, we have the largest partnership with dental professionals, and the longest-standing oral health outreach and education program. \nOur belief\nWe believe that everyone deserves a future to smile about.\nOur purpose\nOur purpose is to support and improve oral health across the globe.\nOur promise\nOur promise is to create smiles that unleash the power in each of us, and therefore unlock a better future.\nHow we create healthier smiles for all\nAll of our science, expertise, knowledge of oral health, and our partnership with the dental profession and organizations is in service to helping everyone do the best for their smile and design the best in class sustainable innovations to support our planet\nSCIENCE & INNOVATION\nChanging the world, one breakthrough at a time\nOur team of scientific experts develop cutting-edge technology to create our best products and solutions for your smile.\nORAL HEALTH COMMITMENT\nLeading the way for healthy smiles across the world\nOur goal is that every person not only knows how to care for their smile but also has access to oral care products and services.\nENVIRONMENTAL IMPACT\nWe’re committed to reduce our environmental impact\nWe recognize the impact we have on the environment and do our utmost to protect the planet.\nOur history\nThe small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success.","attrs_markdown":"[![Go to Colgate Home Page](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites\/oral-care\/oral-care-center-relaunch\/global\/logos\/colgate-smile-badge-white.svg)](https:\/\/www.colgate.com\/en-us)\n\nSuggested Searches\n\n[Result Page Url](https:\/\/www.colgate.com\/en-us\/search-results)\n\nInvalid query\n\n## Search Results\n\n- PRODUCTS\n  By Need\n  \n  - [Whiter Teeth](https:\/\/www.colgate.com\/en-us\/products?by-need=whiter-teeth)\n  - [Gum Health](https:\/\/www.colgate.com\/en-us\/products?by-need=gum-health)\n  - [Kids Oral Health](https:\/\/www.colgate.com\/en-us\/products?by-need=kids-oral-health)\n  - [Prevents Cavities](https:\/\/www.colgate.com\/en-us\/products?by-need=prevents-cavities)\n  - [Reduce Sensitivity](https:\/\/www.colgate.com\/en-us\/products?by-need=reduces-sensitivity)\n  - [Protect Enamel](https:\/\/www.colgate.com\/en-us\/products?by-need=protect-enamel)\n  - [Reduce Plaque](https:\/\/www.colgate.com\/en-us\/products?by-need=reduce-plaque)\n  - [Better Breath](https:\/\/www.colgate.com\/en-us\/products?by-need=better-breath)\n  - [Control Tartar](https:\/\/www.colgate.com\/en-us\/products?by-need=control-tartar)\n  \n  By Category\n  \n  - [Toothpastes](https:\/\/www.colgate.com\/en-us\/products\/toothpaste)\n  - [Toothbrushes](https:\/\/www.colgate.com\/en-us\/products\/toothbrush)\n  - [Mouthwashes & Rinses](https:\/\/www.colgate.com\/en-us\/products\/mouthwash)\n  - [Whitening Products](https:\/\/www.colgate.com\/en-us\/products\/whitening-products)\n  - [Kids Products](https:\/\/www.colgate.com\/en-us\/products\/kids-products)\n  - [Prescription Products](https:\/\/www.colgate.com\/en-us\/products\/prescription-only-products)\n  - [Specialty](https:\/\/www.colgate.com\/en-us\/products\/specialty)\n  \n  By Brand\n  \n  - [Colgate Optic White](https:\/\/www.colgate.com\/en-us\/optic-white)\n  - [Colgate Total](https:\/\/www.colgate.com\/en-us\/colgate-total)\n  - [Colgate Sensitive](https:\/\/www.colgate.com\/en-us\/sensitive)\n  - [Colgate MaxFresh](https:\/\/www.colgate.com\/en-us\/max-fresh)\n  - [Colgate Kids](https:\/\/www.colgate.com\/en-us\/kids)\n  - [Colgate 360](https:\/\/www.colgate.com\/en-us\/360)\n  - [Colgate Prevident](https:\/\/www.colgate.com\/en-us\/prevident)\n  \n  - [View All Products](https:\/\/www.colgate.com\/en-us\/products)\n  \n  Top rated products\n  \n  [![Colgate® Optic White® overnight whitening pen](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/wpen.png) Colgate® Optic White® overnight whitening pen Learn More](https:\/\/www.colgate.com\/en-us\/products\/specialty\/colgate-optic-white-overnight-teeth-whitening-pen)\n  \n  [![Colgate® Optic White® pro series toothpaste ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/optic-white-pro-series-toothpaste.png) Colgate® Optic White® pro series toothpaste Learn More](https:\/\/www.colgate.com\/en-us\/products\/toothpaste\/colgate-optic-proseries-toothpaste)\n  \n  [![Colgate® Optic White® whitening mouthwash](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/optic-whitening-mouthwash.png) Colgate® Optic White® whitening mouthwash Learn More](https:\/\/www.colgate.com\/en-us\/products\/mouthwash\/ow-high-impact-white)\n- ORAL HEALTH\n  BY NEED\n  \n  [![Whiter Teeth](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/whiter-teeth-icon-white.png) Whiter Teeth](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=whiter-teeth)\n  \n  [![Gum Health](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/gum-health-icon-white.png) Gum Health](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=gum-health)\n  \n  [![Kids Oral Health](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/kids-oral-health-icon-white.png) Kids Oral Health](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=kids-oral-health)\n  \n  [![Prevent Cavities](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/prevent-cavities-icon-white.png) Prevent Cavities](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=prevent-cavities)\n  \n  [![Reduce Sensitivity](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/reduce-sensitivity-icon-white.png) Reduce Sensitivity](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=reduce-sensitivity)\n  \n  [![Protect Enamel](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/protect-enamel-icon-white.png) Protect Enamel](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=protect-enamel)\n  \n  [![Reduce Plaque](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/reduce-plaque-icon-white.png) Reduce Plaque](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=reduce-plaque)\n  \n  [![Better Breath](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/better-breath-icon-white.png) Better Breath](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=better-breath)\n  \n  [![Control Tartar](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/control-tartar-icon-white.png) Control Tartar](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=tartar-control)\n  \n  BY LIFE STAGE\n  \n  - [Infants (0-1)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=infant)\n  - [Young Kids (2-5)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=young-kids)\n  - [Kids (6-12)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=kids)\n  - [Teens (13-18)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=teens)\n  - [Young Adults (19-34)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=young-adults)\n  - [Adults (34-64)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=adults)\n  - [Senior (65+)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=senior-65-up)\n  - [View All Articles](https:\/\/www.colgate.com\/en-us\/oral-health)\n  \n  ![Young man brushing his teeth](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/man-pajamas-brushing-teeth-bathroom.png)\n  \n  FLUORIDE\n  \n  What Is Stannous Fluoride Toothpaste?\n  \n  Discover what is Stannous Fluoride Toothpaste and its importance to prevent cavities and other oral health problems.\n  \n  [Read More](https:\/\/www.colgate.com\/en-us\/oral-health\/fluoride\/what-is-stannous-fluoride-toothpaste)\n  \n  ![Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/teeth-cleaning-couple.png)\n  \n  TEETH WHITENING\n  \n  Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide\n  \n  If you lose one or more of your front teeth due to injury or decay, you may feel ...\n  \n  [Read More](https:\/\/www.colgate.com\/en-us\/oral-health\/teeth-whitening\/hydrogen-peroxide-toothpaste-four-common-questions)\n- MISSION\n  History & Purpose\n  \n  - [History & Purpose](https:\/\/www.colgate.com\/en-us\/mission\/history-and-purpose)\n  - [Haz la U Grants](https:\/\/www.colgate.com\/en-us\/mission\/make-the-u)\n  - [Your Smile Is Your Strength](https:\/\/www.colgate.com\/en-us\/mission\/your-smile-is-your-strength)\n  \n  Science & Innovation\n  \n  - [Science & Innovation](https:\/\/www.colgate.com\/en-us\/mission\/science-and-innovation)\n  - [Innovation Experts](https:\/\/www.colgate.com\/en-us\/mission\/science-and-innovation\/dental-experts)\n  - [Quality Safety & Ingredients](https:\/\/www.colgate.com\/en-us\/mission\/science-and-innovation\/ingredients)\n  - [Ingredients A-Z](https:\/\/www.colgate.com\/en-us\/mission\/science-and-innovation\/ingredients\/ingredients-a-to-z)\n  \n  Oral Health Commitment\n  \n  - [Oral Health Commitment](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment)\n  - [Bright Smiles, Bright Futures](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment\/bsbf)\n  - [Educational Resources](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment\/bsbf\/educational-resources)\n  - [Mobile Dental Van](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment\/bsbf\/mobile-dental-van)\n  - [Volunteer](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment\/bsbf\/dental-volunteers)\n  \n  Environmental Impact\n  \n  - [Environmental Impact](https:\/\/www.colgate.com\/en-us\/mission\/environmental-impact)\n  - [Sustainable Products](https:\/\/www.colgate.com\/en-us\/mission\/environmental-impact\/products)\n  - [Sustainable Habits](https:\/\/www.colgate.com\/en-us\/mission\/environmental-impact\/habits)\n- [ORAL HEALTH CHECK](https:\/\/www.colgate.com\/en-us\/oral-health-quiz\/quiz-disclaimer)\n- [PRODUCT MATCH](https:\/\/www.colgate.com\/en-us\/product-match-tool)\n\n- [FOR PROFESSIONALS](https:\/\/www.colgateprofessional.com\/)\n- [SHOP.COLGATE.COM](https:\/\/shop.colgate.com\/)\n- [US (EN)](https:\/\/www.colgate.com\/en-us\/locations)\n- [SIGN UP](https:\/\/www.colgate.com\/en-us\/mission\/history-and-purpose#lightbox)\n\n[![Go to Colgate Home Page](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites\/oral-care\/oral-care-center-relaunch\/global\/logos\/colgate-smile-badge-white.svg)](https:\/\/www.colgate.com\/en-us)\n\n- [FOR PROFESSIONALS](https:\/\/www.colgateprofessional.com\/)\n- [SHOP.COLGATE.COM](https:\/\/shop.colgate.com\/)\n- [US (EN)](https:\/\/www.colgate.com\/en-us\/locations)\n- [SIGN UP](https:\/\/www.colgate.com\/en-us\/mission\/history-and-purpose#lightbox)\n\n- PRODUCTS\n  By Need\n  \n  - [Whiter Teeth](https:\/\/www.colgate.com\/en-us\/products?by-need=whiter-teeth)\n  - [Gum Health](https:\/\/www.colgate.com\/en-us\/products?by-need=gum-health)\n  - [Kids Oral Health](https:\/\/www.colgate.com\/en-us\/products?by-need=kids-oral-health)\n  - [Prevents Cavities](https:\/\/www.colgate.com\/en-us\/products?by-need=prevents-cavities)\n  - [Reduce Sensitivity](https:\/\/www.colgate.com\/en-us\/products?by-need=reduces-sensitivity)\n  - [Protect Enamel](https:\/\/www.colgate.com\/en-us\/products?by-need=protect-enamel)\n  - [Reduce Plaque](https:\/\/www.colgate.com\/en-us\/products?by-need=reduce-plaque)\n  - [Better Breath](https:\/\/www.colgate.com\/en-us\/products?by-need=better-breath)\n  - [Control Tartar](https:\/\/www.colgate.com\/en-us\/products?by-need=control-tartar)\n  \n  By Category\n  \n  - [Toothpastes](https:\/\/www.colgate.com\/en-us\/products\/toothpaste)\n  - [Toothbrushes](https:\/\/www.colgate.com\/en-us\/products\/toothbrush)\n  - [Mouthwashes & Rinses](https:\/\/www.colgate.com\/en-us\/products\/mouthwash)\n  - [Whitening Products](https:\/\/www.colgate.com\/en-us\/products\/whitening-products)\n  - [Kids Products](https:\/\/www.colgate.com\/en-us\/products\/kids-products)\n  - [Prescription Products](https:\/\/www.colgate.com\/en-us\/products\/prescription-only-products)\n  - [Specialty](https:\/\/www.colgate.com\/en-us\/products\/specialty)\n  \n  By Brand\n  \n  - [Colgate Optic White](https:\/\/www.colgate.com\/en-us\/optic-white)\n  - [Colgate Total](https:\/\/www.colgate.com\/en-us\/colgate-total)\n  - [Colgate Sensitive](https:\/\/www.colgate.com\/en-us\/sensitive)\n  - [Colgate MaxFresh](https:\/\/www.colgate.com\/en-us\/max-fresh)\n  - [Colgate Kids](https:\/\/www.colgate.com\/en-us\/kids)\n  - [Colgate 360](https:\/\/www.colgate.com\/en-us\/360)\n  - [Colgate Prevident](https:\/\/www.colgate.com\/en-us\/prevident)\n  \n  - [View All Products](https:\/\/www.colgate.com\/en-us\/products)\n  \n  Top rated products\n  \n  [![Colgate® Optic White® overnight whitening pen](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/wpen.png) Colgate® Optic White® overnight whitening pen Learn More](https:\/\/www.colgate.com\/en-us\/products\/specialty\/colgate-optic-white-overnight-teeth-whitening-pen)\n  \n  [![Colgate® Optic White® pro series toothpaste ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/optic-white-pro-series-toothpaste.png) Colgate® Optic White® pro series toothpaste Learn More](https:\/\/www.colgate.com\/en-us\/products\/toothpaste\/colgate-optic-proseries-toothpaste)\n  \n  [![Colgate® Optic White® whitening mouthwash](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/optic-whitening-mouthwash.png) Colgate® Optic White® whitening mouthwash Learn More](https:\/\/www.colgate.com\/en-us\/products\/mouthwash\/ow-high-impact-white)\n- ORAL HEALTH\n  BY NEED\n  \n  [![Whiter Teeth](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/whiter-teeth-icon-white.png) Whiter Teeth](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=whiter-teeth)\n  \n  [![Gum Health](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/gum-health-icon-white.png) Gum Health](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=gum-health)\n  \n  [![Kids Oral Health](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/kids-oral-health-icon-white.png) Kids Oral Health](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=kids-oral-health)\n  \n  [![Prevent Cavities](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/prevent-cavities-icon-white.png) Prevent Cavities](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=prevent-cavities)\n  \n  [![Reduce Sensitivity](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/reduce-sensitivity-icon-white.png) Reduce Sensitivity](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=reduce-sensitivity)\n  \n  [![Protect Enamel](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/protect-enamel-icon-white.png) Protect Enamel](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=protect-enamel)\n  \n  [![Reduce Plaque](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/reduce-plaque-icon-white.png) Reduce Plaque](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=reduce-plaque)\n  \n  [![Better Breath](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/better-breath-icon-white.png) Better Breath](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=better-breath)\n  \n  [![Control Tartar](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/icons\/control-tartar-icon-white.png) Control Tartar](https:\/\/www.colgate.com\/en-us\/oral-health?by-need=tartar-control)\n  \n  BY LIFE STAGE\n  \n  - [Infants (0-1)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=infant)\n  - [Young Kids (2-5)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=young-kids)\n  - [Kids (6-12)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=kids)\n  - [Teens (13-18)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=teens)\n  - [Young Adults (19-34)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=young-adults)\n  - [Adults (34-64)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=adults)\n  - [Senior (65+)](https:\/\/www.colgate.com\/en-us\/oral-health?life-stage=senior-65-up)\n  - [View All Articles](https:\/\/www.colgate.com\/en-us\/oral-health)\n  \n  ![Young man brushing his teeth](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/man-pajamas-brushing-teeth-bathroom.png)\n  \n  FLUORIDE\n  \n  What Is Stannous Fluoride Toothpaste?\n  \n  Discover what is Stannous Fluoride Toothpaste and its importance to prevent cavities and other oral health problems.\n  \n  [Read More](https:\/\/www.colgate.com\/en-us\/oral-health\/fluoride\/what-is-stannous-fluoride-toothpaste)\n  \n  ![Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/teeth-cleaning-couple.png)\n  \n  TEETH WHITENING\n  \n  Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide\n  \n  If you lose one or more of your front teeth due to injury or decay, you may feel ...\n  \n  [Read More](https:\/\/www.colgate.com\/en-us\/oral-health\/teeth-whitening\/hydrogen-peroxide-toothpaste-four-common-questions)\n- MISSION\n  History & Purpose\n  \n  - [History & Purpose](https:\/\/www.colgate.com\/en-us\/mission\/history-and-purpose)\n  - [Haz la U Grants](https:\/\/www.colgate.com\/en-us\/mission\/make-the-u)\n  - [Your Smile Is Your Strength](https:\/\/www.colgate.com\/en-us\/mission\/your-smile-is-your-strength)\n  \n  Science & Innovation\n  \n  - [Science & Innovation](https:\/\/www.colgate.com\/en-us\/mission\/science-and-innovation)\n  - [Innovation Experts](https:\/\/www.colgate.com\/en-us\/mission\/science-and-innovation\/dental-experts)\n  - [Quality Safety & Ingredients](https:\/\/www.colgate.com\/en-us\/mission\/science-and-innovation\/ingredients)\n  - [Ingredients A-Z](https:\/\/www.colgate.com\/en-us\/mission\/science-and-innovation\/ingredients\/ingredients-a-to-z)\n  \n  Oral Health Commitment\n  \n  - [Oral Health Commitment](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment)\n  - [Bright Smiles, Bright Futures](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment\/bsbf)\n  - [Educational Resources](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment\/bsbf\/educational-resources)\n  - [Mobile Dental Van](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment\/bsbf\/mobile-dental-van)\n  - [Volunteer](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment\/bsbf\/dental-volunteers)\n  \n  Environmental Impact\n  \n  - [Environmental Impact](https:\/\/www.colgate.com\/en-us\/mission\/environmental-impact)\n  - [Sustainable Products](https:\/\/www.colgate.com\/en-us\/mission\/environmental-impact\/products)\n  - [Sustainable Habits](https:\/\/www.colgate.com\/en-us\/mission\/environmental-impact\/habits)\n- [ORAL HEALTH CHECK](https:\/\/www.colgate.com\/en-us\/oral-health-quiz\/quiz-disclaimer)\n- [PRODUCT MATCH](https:\/\/www.colgate.com\/en-us\/product-match-tool)\n\nSuggested Searches\n\n[Result Page Url](https:\/\/www.colgate.com\/en-us\/search-results)\n\nInvalid query\n\n## Search Results\n\n1. [Oral Health and Dental Care \\| Colgate®](https:\/\/www.colgate.com\/en-us)\n2. [Mission](https:\/\/www.colgate.com\/en-us\/mission)\n3. History and purpose\n\n![Couple smiling and hugging](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/global\/mission\/couple-smiling-red-background-mobile.jpg)\n\n# Creating a healthier and brighter future, one smile at a time\n# Creating a healthier and brighter future, one smile at a time\n\nFrom the start of the company in 1806, our goal has always been to support and improve oral health at the largest possible scale. We have been doing so, not only by developing our best products and solutions for your smile, but also by providing access to oral healthcare and education around it to as many people as possible, while also doing our utmost to limit our environmental impact.\n\n![Woman medical professional smiling candidly](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/purposes\/purpose-4.png)\n\n## Who we are\nWe are the global leader in oral health – the most trusted brand in the world. With more patented innovations than anyone else in the category, we have the largest partnership with dental professionals, and the longest-standing oral health outreach and education program.\n\n![Male dentist sittin talking to a patient sitting in his dentist chair](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/purposes\/h-p-our-belief.png)\n\n## Our belief\nWe believe that everyone deserves a future to smile about.\n\n![Two young girls in uniform mimicking toothbrushing with carboard brushes](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/brighter-futures\/kids-in-school-bsbf.png)\n\nOur purpose\n\nOur purpose is to support and improve oral health across the globe.\n\n![Hand holding a lab dish that contains a mint leaf](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/purposes\/h-p-our-promise.png)\n\n## Our promise\nOur promise is to create smiles that unleash the power in each of us, and therefore unlock a better future.\n\n## How we create healthier smiles for all\nAll of our science, expertise, knowledge of oral health, and our partnership with the dental profession and organizations is in service to helping everyone do the best for their smile and design the best in class sustainable innovations to support our planet\n\n![Creating a healthier tomorrow](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/brighter-futures\/b-f-rounded-1.png)\n\nSCIENCE & INNOVATION\n\nChanging the world, one breakthrough at a time\n\nOur team of scientific experts develop cutting-edge technology to create our best products and solutions for your smile.\n\n[Learn More](https:\/\/www.colgate.com\/en-us\/mission\/science-and-innovation)\n\n![Bright Smiles, Bright Futures Program](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/brighter-futures\/b-f-rounded-2.png)\n\nORAL HEALTH COMMITMENT\n\nLeading the way for healthy smiles across the world\n\nOur goal is that every person not only knows how to care for their smile but also has access to oral care products and services.\n\n[Learn More](https:\/\/www.colgate.com\/en-us\/mission\/oral-health-commitment)\n\n![Behind the red we're green](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/brighter-futures\/b-f-rounded-3.png)\n\nENVIRONMENTAL IMPACT\n\nWe’re committed to reduce our environmental impact\n\nWe recognize the impact we have on the environment and do our utmost to protect the planet.\n\n[Learn More](https:\/\/www.colgate.com\/en-us\/mission\/environmental-impact)\n\nOur history\n\nThe small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/circle-1.png)\n\n1806\n\n‌The company is founded by William Colgate.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/colgate-dental-package.png)\n\n1873\n\n‌Colgate starts selling toothpaste in jars.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/colgate-ribbon-dental-cream-tube.png)\n\n1896\n\n‌Colgate introduces toothpaste in a collapsible tube.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/colgate-ribbon-dental-cream.png)\n\n1930\n\n‌Colgate is the first brand to receive the American Dental Association’s Seal of Approval on Colgate Ribbon Dental Cream.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/toothbrush-with-toothpaste-icon.png)\n\n1968\n\n‌Colgate toothpaste is reformulated with MFP Fluoride to fight cavities and Ultrabrite toothpaste is launched.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/using-mouthwash-close-up-image.png)\n\n1987\n\n‌Colgate introduces first oral rinse (mouthwash) to effectively prevent tartar buildup.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/toothpaste-colgate-total-horizontal-packshot-icon.png)\n\n1992\n\n‌With development of a new process to control gingivitis, Colgate Total toothpaste is first marketed.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/colgate-toothbrushes-x3-benefit-icon.png)\n\n2004\n\n‌Introduction of Colgate 360º manual toothbrush.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/colgate-optic-white-benefit-icon-toothpaste.png)\n\n2011\n\n‌Colgate Optic White brand is launched with the first toothpaste formula to contain a professionally recommended whitening agent.\n\n![Colgate® Keep ](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/our-history\/colgate-product-bundle.png)\n\nPresent\n\n‌Colgate sells its products in over 200 countries and territories worldwide.\n\n- [Products](https:\/\/www.colgate.com\/en-us\/products)\n- [Oral Health](https:\/\/www.colgate.com\/en-us\/oral-health)\n- [Mission](https:\/\/www.colgate.com\/en-us\/mission\/history-and-purpose)\n\n- [Oral Health Check](https:\/\/www.colgate.com\/en-us\/oral-health-quiz)\n- [Product Match](https:\/\/www.colgate.com\/en-us\/product-match-tool)\n- [Sign Up](https:\/\/www.colgate.com\/en-us\/mission\/history-and-purpose#lightbox)\n- [Contact Us](https:\/\/www.colgatepalmolive.com\/en-us\/contact-us)\n- [US (EN)](https:\/\/www.colgate.com\/en-us\/locations)\n\n- [ColgateProfessional.com](https:\/\/www.colgateprofessional.com\/)\n- [Shop.Colgate.com](https:\/\/shop.colgate.com\/)\n\n[![Click here to Colgate-Palmolive corporate site](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/sample-images\/logos\/Logo.png) © 2024 Colgate-Palmolive Company. All rights reserved.](https:\/\/www.colgatepalmolive.com\/en-us)\n\n- [Terms of Use](https:\/\/www.colgatepalmolive.com\/en-us\/legal-privacy-policy\/terms-of-use?_ga=2.268169291.493700495.1583777357-384380465.1571842666)\n- [Privacy Policy](https:\/\/www.colgatepalmolive.com\/en-us\/legal-privacy-policy)\n- [Manage My Data Rights](https:\/\/colpal-privacy.my.onetrust.com\/webform\/332c3fb4-be90-4758-bb61-b4dcb0e3f3b6\/f8add1fe-b5ee-4dde-af7a-0f53b8124fc9)\n- [Satisfaction Guarantee](https:\/\/www.colgatepalmolive.com\/en-us\/satisfaction-guarantee)\n\n- [Terms of Sale](https:\/\/www.colgatepalmolive.com\/en-us\/legal-privacy-policy\/terms-of-sale)\n- [Cookie Consent Tool](https:\/\/www.colgate.com\/en-us\/mission\/history-and-purpose#coookie-consent-modal)\n- [Do Not Sell My Personal Information](https:\/\/www.colgatepalmolive.com\/en-us\/legal-privacy-policy\/do-not-sell-my-personal-information)\n\nRead More","attrs_readable_markdown":"1. [Oral Health and Dental Care \\| Colgate®](https:\/\/www.colgate.com\/en-us)\n2. [Mission](https:\/\/www.colgate.com\/en-us\/mission)\n3. History and purpose\n\n![Couple smiling and hugging](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/global\/mission\/couple-smiling-red-background-mobile.jpg)\n\n## Creating a healthier and brighter future, one smile at a time\n## Creating a healthier and brighter future, one smile at a time\n\nFrom the start of the company in 1806, our goal has always been to support and improve oral health at the largest possible scale. We have been doing so, not only by developing our best products and solutions for your smile, but also by providing access to oral healthcare and education around it to as many people as possible, while also doing our utmost to limit our environmental impact.\n\n![Woman medical professional smiling candidly](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/purposes\/purpose-4.png)\n\nWho we are\n\nWe are the global leader in oral health – the most trusted brand in the world. With more patented innovations than anyone else in the category, we have the largest partnership with dental professionals, and the longest-standing oral health outreach and education program.\n\n![Male dentist sittin talking to a patient sitting in his dentist chair](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/purposes\/h-p-our-belief.png)\n\nOur belief\n\nWe believe that everyone deserves a future to smile about.\n\n![Two young girls in uniform mimicking toothbrushing with carboard brushes](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/brighter-futures\/kids-in-school-bsbf.png)\n\nOur purpose\n\nOur purpose is to support and improve oral health across the globe.\n\n![Hand holding a lab dish that contains a mint leaf](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/purposes\/h-p-our-promise.png)\n\nOur promise\n\nOur promise is to create smiles that unleash the power in each of us, and therefore unlock a better future.\n\nHow we create healthier smiles for all\n\nAll of our science, expertise, knowledge of oral health, and our partnership with the dental profession and organizations is in service to helping everyone do the best for their smile and design the best in class sustainable innovations to support our planet\n\n![Creating a healthier tomorrow](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/brighter-futures\/b-f-rounded-1.png)\n\nSCIENCE & INNOVATION\n\nChanging the world, one breakthrough at a time\n\nOur team of scientific experts develop cutting-edge technology to create our best products and solutions for your smile.\n\n![Bright Smiles, Bright Futures Program](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/brighter-futures\/b-f-rounded-2.png)\n\nORAL HEALTH COMMITMENT\n\nLeading the way for healthy smiles across the world\n\nOur goal is that every person not only knows how to care for their smile but also has access to oral care products and services.\n\n![Behind the red we're green](https:\/\/www.colgate.com\/content\/dam\/cloud\/cp-sites-aem\/colgate-brand\/history-and-purposes\/brighter-futures\/b-f-rounded-3.png)\n\nENVIRONMENTAL IMPACT\n\nWe’re committed to reduce our environmental impact\n\nWe recognize the impact we have on the environment and do our utmost to protect the planet.\n\nOur history\n\nThe small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success.","meta_canonical":null}

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URL	https://www.colgate.com/en-us/mission/history-and-purpose
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Meta Title	Our Mission \| Colgate®
Meta Description	Colgate was born in 1806 to support and improve oral health at the largest possible scaleby developping our best products and solutions for your smile
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Boilerpipe Text	Oral Health and Dental Care \| Colgate® Mission History and purpose Creating a healthier and brighter future, one smile at a time Creating a healthier and brighter future, one smile at a time From the start of the company in 1806, our goal has always been to support and improve oral health at the largest possible scale. We have been doing so, not only by developing our best products and solutions for your smile, but also by providing access to oral healthcare and education around it to as many people as possible, while also doing our utmost to limit our environmental impact. Who we are We are the global leader in oral health – the most trusted brand in the world. With more patented innovations than anyone else in the category, we have the largest partnership with dental professionals, and the longest-standing oral health outreach and education program. Our belief We believe that everyone deserves a future to smile about. Our purpose Our purpose is to support and improve oral health across the globe. Our promise Our promise is to create smiles that unleash the power in each of us, and therefore unlock a better future. How we create healthier smiles for all All of our science, expertise, knowledge of oral health, and our partnership with the dental profession and organizations is in service to helping everyone do the best for their smile and design the best in class sustainable innovations to support our planet SCIENCE & INNOVATION Changing the world, one breakthrough at a time Our team of scientific experts develop cutting-edge technology to create our best products and solutions for your smile. ORAL HEALTH COMMITMENT Leading the way for healthy smiles across the world Our goal is that every person not only knows how to care for their smile but also has access to oral care products and services. ENVIRONMENTAL IMPACT We’re committed to reduce our environmental impact We recognize the impact we have on the environment and do our utmost to protect the planet. Our history The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success.
Markdown	[![Go to Colgate Home Page](https://www.colgate.com/content/dam/cloud/cp-sites/oral-care/oral-care-center-relaunch/global/logos/colgate-smile-badge-white.svg)](https://www.colgate.com/en-us) Suggested Searches [Result Page Url](https://www.colgate.com/en-us/search-results) Invalid query ## Search Results - PRODUCTS By Need - [Whiter Teeth](https://www.colgate.com/en-us/products?by-need=whiter-teeth) - [Gum Health](https://www.colgate.com/en-us/products?by-need=gum-health) - [Kids Oral Health](https://www.colgate.com/en-us/products?by-need=kids-oral-health) - [Prevents Cavities](https://www.colgate.com/en-us/products?by-need=prevents-cavities) - [Reduce Sensitivity](https://www.colgate.com/en-us/products?by-need=reduces-sensitivity) - [Protect Enamel](https://www.colgate.com/en-us/products?by-need=protect-enamel) - [Reduce Plaque](https://www.colgate.com/en-us/products?by-need=reduce-plaque) - [Better Breath](https://www.colgate.com/en-us/products?by-need=better-breath) - [Control Tartar](https://www.colgate.com/en-us/products?by-need=control-tartar) By Category - [Toothpastes](https://www.colgate.com/en-us/products/toothpaste) - [Toothbrushes](https://www.colgate.com/en-us/products/toothbrush) - [Mouthwashes & Rinses](https://www.colgate.com/en-us/products/mouthwash) - [Whitening Products](https://www.colgate.com/en-us/products/whitening-products) - [Kids Products](https://www.colgate.com/en-us/products/kids-products) - [Prescription Products](https://www.colgate.com/en-us/products/prescription-only-products) - [Specialty](https://www.colgate.com/en-us/products/specialty) By Brand - [Colgate Optic White](https://www.colgate.com/en-us/optic-white) - [Colgate Total](https://www.colgate.com/en-us/colgate-total) - [Colgate Sensitive](https://www.colgate.com/en-us/sensitive) - [Colgate MaxFresh](https://www.colgate.com/en-us/max-fresh) - [Colgate Kids](https://www.colgate.com/en-us/kids) - [Colgate 360](https://www.colgate.com/en-us/360) - [Colgate Prevident](https://www.colgate.com/en-us/prevident) - [View All Products](https://www.colgate.com/en-us/products) Top rated products [![Colgate® Optic White® overnight whitening pen](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/wpen.png) Colgate® Optic White® overnight whitening pen Learn More](https://www.colgate.com/en-us/products/specialty/colgate-optic-white-overnight-teeth-whitening-pen) [![Colgate® Optic White® pro series toothpaste ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/optic-white-pro-series-toothpaste.png) Colgate® Optic White® pro series toothpaste Learn More](https://www.colgate.com/en-us/products/toothpaste/colgate-optic-proseries-toothpaste) [![Colgate® Optic White® whitening mouthwash](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/optic-whitening-mouthwash.png) Colgate® Optic White® whitening mouthwash Learn More](https://www.colgate.com/en-us/products/mouthwash/ow-high-impact-white) - ORAL HEALTH BY NEED [![Whiter Teeth](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/whiter-teeth-icon-white.png) Whiter Teeth](https://www.colgate.com/en-us/oral-health?by-need=whiter-teeth) [![Gum Health](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/gum-health-icon-white.png) Gum Health](https://www.colgate.com/en-us/oral-health?by-need=gum-health) [![Kids Oral Health](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/kids-oral-health-icon-white.png) Kids Oral Health](https://www.colgate.com/en-us/oral-health?by-need=kids-oral-health) [![Prevent Cavities](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/prevent-cavities-icon-white.png) Prevent Cavities](https://www.colgate.com/en-us/oral-health?by-need=prevent-cavities) [![Reduce Sensitivity](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/reduce-sensitivity-icon-white.png) Reduce Sensitivity](https://www.colgate.com/en-us/oral-health?by-need=reduce-sensitivity) [![Protect Enamel](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/protect-enamel-icon-white.png) Protect Enamel](https://www.colgate.com/en-us/oral-health?by-need=protect-enamel) [![Reduce Plaque](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/reduce-plaque-icon-white.png) Reduce Plaque](https://www.colgate.com/en-us/oral-health?by-need=reduce-plaque) [![Better Breath](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/better-breath-icon-white.png) Better Breath](https://www.colgate.com/en-us/oral-health?by-need=better-breath) [![Control Tartar](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/control-tartar-icon-white.png) Control Tartar](https://www.colgate.com/en-us/oral-health?by-need=tartar-control) BY LIFE STAGE - [Infants (0-1)](https://www.colgate.com/en-us/oral-health?life-stage=infant) - [Young Kids (2-5)](https://www.colgate.com/en-us/oral-health?life-stage=young-kids) - [Kids (6-12)](https://www.colgate.com/en-us/oral-health?life-stage=kids) - [Teens (13-18)](https://www.colgate.com/en-us/oral-health?life-stage=teens) - [Young Adults (19-34)](https://www.colgate.com/en-us/oral-health?life-stage=young-adults) - [Adults (34-64)](https://www.colgate.com/en-us/oral-health?life-stage=adults) - [Senior (65+)](https://www.colgate.com/en-us/oral-health?life-stage=senior-65-up) - [View All Articles](https://www.colgate.com/en-us/oral-health) ![Young man brushing his teeth](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/man-pajamas-brushing-teeth-bathroom.png) FLUORIDE What Is Stannous Fluoride Toothpaste? Discover what is Stannous Fluoride Toothpaste and its importance to prevent cavities and other oral health problems. [Read More](https://www.colgate.com/en-us/oral-health/fluoride/what-is-stannous-fluoride-toothpaste) ![Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/teeth-cleaning-couple.png) TEETH WHITENING Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide If you lose one or more of your front teeth due to injury or decay, you may feel ... [Read More](https://www.colgate.com/en-us/oral-health/teeth-whitening/hydrogen-peroxide-toothpaste-four-common-questions) - MISSION History & Purpose - [History & Purpose](https://www.colgate.com/en-us/mission/history-and-purpose) - [Haz la U Grants](https://www.colgate.com/en-us/mission/make-the-u) - [Your Smile Is Your Strength](https://www.colgate.com/en-us/mission/your-smile-is-your-strength) Science & Innovation - [Science & Innovation](https://www.colgate.com/en-us/mission/science-and-innovation) - [Innovation Experts](https://www.colgate.com/en-us/mission/science-and-innovation/dental-experts) - [Quality Safety & Ingredients](https://www.colgate.com/en-us/mission/science-and-innovation/ingredients) - [Ingredients A-Z](https://www.colgate.com/en-us/mission/science-and-innovation/ingredients/ingredients-a-to-z) Oral Health Commitment - [Oral Health Commitment](https://www.colgate.com/en-us/mission/oral-health-commitment) - [Bright Smiles, Bright Futures](https://www.colgate.com/en-us/mission/oral-health-commitment/bsbf) - [Educational Resources](https://www.colgate.com/en-us/mission/oral-health-commitment/bsbf/educational-resources) - [Mobile Dental Van](https://www.colgate.com/en-us/mission/oral-health-commitment/bsbf/mobile-dental-van) - [Volunteer](https://www.colgate.com/en-us/mission/oral-health-commitment/bsbf/dental-volunteers) Environmental Impact - [Environmental Impact](https://www.colgate.com/en-us/mission/environmental-impact) - [Sustainable Products](https://www.colgate.com/en-us/mission/environmental-impact/products) - [Sustainable Habits](https://www.colgate.com/en-us/mission/environmental-impact/habits) - [ORAL HEALTH CHECK](https://www.colgate.com/en-us/oral-health-quiz/quiz-disclaimer) - [PRODUCT MATCH](https://www.colgate.com/en-us/product-match-tool) - [FOR PROFESSIONALS](https://www.colgateprofessional.com/) - [SHOP.COLGATE.COM](https://shop.colgate.com/) - [US (EN)](https://www.colgate.com/en-us/locations) - [SIGN UP](https://www.colgate.com/en-us/mission/history-and-purpose#lightbox) [![Go to Colgate Home Page](https://www.colgate.com/content/dam/cloud/cp-sites/oral-care/oral-care-center-relaunch/global/logos/colgate-smile-badge-white.svg)](https://www.colgate.com/en-us) - [FOR PROFESSIONALS](https://www.colgateprofessional.com/) - [SHOP.COLGATE.COM](https://shop.colgate.com/) - [US (EN)](https://www.colgate.com/en-us/locations) - [SIGN UP](https://www.colgate.com/en-us/mission/history-and-purpose#lightbox) - PRODUCTS By Need - [Whiter Teeth](https://www.colgate.com/en-us/products?by-need=whiter-teeth) - [Gum Health](https://www.colgate.com/en-us/products?by-need=gum-health) - [Kids Oral Health](https://www.colgate.com/en-us/products?by-need=kids-oral-health) - [Prevents Cavities](https://www.colgate.com/en-us/products?by-need=prevents-cavities) - [Reduce Sensitivity](https://www.colgate.com/en-us/products?by-need=reduces-sensitivity) - [Protect Enamel](https://www.colgate.com/en-us/products?by-need=protect-enamel) - [Reduce Plaque](https://www.colgate.com/en-us/products?by-need=reduce-plaque) - [Better Breath](https://www.colgate.com/en-us/products?by-need=better-breath) - [Control Tartar](https://www.colgate.com/en-us/products?by-need=control-tartar) By Category - [Toothpastes](https://www.colgate.com/en-us/products/toothpaste) - [Toothbrushes](https://www.colgate.com/en-us/products/toothbrush) - [Mouthwashes & Rinses](https://www.colgate.com/en-us/products/mouthwash) - [Whitening Products](https://www.colgate.com/en-us/products/whitening-products) - [Kids Products](https://www.colgate.com/en-us/products/kids-products) - [Prescription Products](https://www.colgate.com/en-us/products/prescription-only-products) - [Specialty](https://www.colgate.com/en-us/products/specialty) By Brand - [Colgate Optic White](https://www.colgate.com/en-us/optic-white) - [Colgate Total](https://www.colgate.com/en-us/colgate-total) - [Colgate Sensitive](https://www.colgate.com/en-us/sensitive) - [Colgate MaxFresh](https://www.colgate.com/en-us/max-fresh) - [Colgate Kids](https://www.colgate.com/en-us/kids) - [Colgate 360](https://www.colgate.com/en-us/360) - [Colgate Prevident](https://www.colgate.com/en-us/prevident) - [View All Products](https://www.colgate.com/en-us/products) Top rated products [![Colgate® Optic White® overnight whitening pen](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/wpen.png) Colgate® Optic White® overnight whitening pen Learn More](https://www.colgate.com/en-us/products/specialty/colgate-optic-white-overnight-teeth-whitening-pen) [![Colgate® Optic White® pro series toothpaste ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/optic-white-pro-series-toothpaste.png) Colgate® Optic White® pro series toothpaste Learn More](https://www.colgate.com/en-us/products/toothpaste/colgate-optic-proseries-toothpaste) [![Colgate® Optic White® whitening mouthwash](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/optic-whitening-mouthwash.png) Colgate® Optic White® whitening mouthwash Learn More](https://www.colgate.com/en-us/products/mouthwash/ow-high-impact-white) - ORAL HEALTH BY NEED [![Whiter Teeth](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/whiter-teeth-icon-white.png) Whiter Teeth](https://www.colgate.com/en-us/oral-health?by-need=whiter-teeth) [![Gum Health](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/gum-health-icon-white.png) Gum Health](https://www.colgate.com/en-us/oral-health?by-need=gum-health) [![Kids Oral Health](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/kids-oral-health-icon-white.png) Kids Oral Health](https://www.colgate.com/en-us/oral-health?by-need=kids-oral-health) [![Prevent Cavities](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/prevent-cavities-icon-white.png) Prevent Cavities](https://www.colgate.com/en-us/oral-health?by-need=prevent-cavities) [![Reduce Sensitivity](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/reduce-sensitivity-icon-white.png) Reduce Sensitivity](https://www.colgate.com/en-us/oral-health?by-need=reduce-sensitivity) [![Protect Enamel](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/protect-enamel-icon-white.png) Protect Enamel](https://www.colgate.com/en-us/oral-health?by-need=protect-enamel) [![Reduce Plaque](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/reduce-plaque-icon-white.png) Reduce Plaque](https://www.colgate.com/en-us/oral-health?by-need=reduce-plaque) [![Better Breath](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/better-breath-icon-white.png) Better Breath](https://www.colgate.com/en-us/oral-health?by-need=better-breath) [![Control Tartar](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/icons/control-tartar-icon-white.png) Control Tartar](https://www.colgate.com/en-us/oral-health?by-need=tartar-control) BY LIFE STAGE - [Infants (0-1)](https://www.colgate.com/en-us/oral-health?life-stage=infant) - [Young Kids (2-5)](https://www.colgate.com/en-us/oral-health?life-stage=young-kids) - [Kids (6-12)](https://www.colgate.com/en-us/oral-health?life-stage=kids) - [Teens (13-18)](https://www.colgate.com/en-us/oral-health?life-stage=teens) - [Young Adults (19-34)](https://www.colgate.com/en-us/oral-health?life-stage=young-adults) - [Adults (34-64)](https://www.colgate.com/en-us/oral-health?life-stage=adults) - [Senior (65+)](https://www.colgate.com/en-us/oral-health?life-stage=senior-65-up) - [View All Articles](https://www.colgate.com/en-us/oral-health) ![Young man brushing his teeth](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/man-pajamas-brushing-teeth-bathroom.png) FLUORIDE What Is Stannous Fluoride Toothpaste? Discover what is Stannous Fluoride Toothpaste and its importance to prevent cavities and other oral health problems. [Read More](https://www.colgate.com/en-us/oral-health/fluoride/what-is-stannous-fluoride-toothpaste) ![Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/teeth-cleaning-couple.png) TEETH WHITENING Whitening toothpaste - hydrogen peroxide vs. carbamide peroxide If you lose one or more of your front teeth due to injury or decay, you may feel ... [Read More](https://www.colgate.com/en-us/oral-health/teeth-whitening/hydrogen-peroxide-toothpaste-four-common-questions) - MISSION History & Purpose - [History & Purpose](https://www.colgate.com/en-us/mission/history-and-purpose) - [Haz la U Grants](https://www.colgate.com/en-us/mission/make-the-u) - [Your Smile Is Your Strength](https://www.colgate.com/en-us/mission/your-smile-is-your-strength) Science & Innovation - [Science & Innovation](https://www.colgate.com/en-us/mission/science-and-innovation) - [Innovation Experts](https://www.colgate.com/en-us/mission/science-and-innovation/dental-experts) - [Quality Safety & Ingredients](https://www.colgate.com/en-us/mission/science-and-innovation/ingredients) - [Ingredients A-Z](https://www.colgate.com/en-us/mission/science-and-innovation/ingredients/ingredients-a-to-z) Oral Health Commitment - [Oral Health Commitment](https://www.colgate.com/en-us/mission/oral-health-commitment) - [Bright Smiles, Bright Futures](https://www.colgate.com/en-us/mission/oral-health-commitment/bsbf) - [Educational Resources](https://www.colgate.com/en-us/mission/oral-health-commitment/bsbf/educational-resources) - [Mobile Dental Van](https://www.colgate.com/en-us/mission/oral-health-commitment/bsbf/mobile-dental-van) - [Volunteer](https://www.colgate.com/en-us/mission/oral-health-commitment/bsbf/dental-volunteers) Environmental Impact - [Environmental Impact](https://www.colgate.com/en-us/mission/environmental-impact) - [Sustainable Products](https://www.colgate.com/en-us/mission/environmental-impact/products) - [Sustainable Habits](https://www.colgate.com/en-us/mission/environmental-impact/habits) - [ORAL HEALTH CHECK](https://www.colgate.com/en-us/oral-health-quiz/quiz-disclaimer) - [PRODUCT MATCH](https://www.colgate.com/en-us/product-match-tool) Suggested Searches [Result Page Url](https://www.colgate.com/en-us/search-results) Invalid query ## Search Results 1. [Oral Health and Dental Care \\| Colgate®](https://www.colgate.com/en-us) 2. [Mission](https://www.colgate.com/en-us/mission) 3. History and purpose ![Couple smiling and hugging](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/global/mission/couple-smiling-red-background-mobile.jpg) # Creating a healthier and brighter future, one smile at a time # Creating a healthier and brighter future, one smile at a time From the start of the company in 1806, our goal has always been to support and improve oral health at the largest possible scale. We have been doing so, not only by developing our best products and solutions for your smile, but also by providing access to oral healthcare and education around it to as many people as possible, while also doing our utmost to limit our environmental impact. ![Woman medical professional smiling candidly](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/purposes/purpose-4.png) ## Who we are We are the global leader in oral health – the most trusted brand in the world. With more patented innovations than anyone else in the category, we have the largest partnership with dental professionals, and the longest-standing oral health outreach and education program. ![Male dentist sittin talking to a patient sitting in his dentist chair](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/purposes/h-p-our-belief.png) ## Our belief We believe that everyone deserves a future to smile about. ![Two young girls in uniform mimicking toothbrushing with carboard brushes](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/brighter-futures/kids-in-school-bsbf.png) Our purpose Our purpose is to support and improve oral health across the globe. ![Hand holding a lab dish that contains a mint leaf](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/purposes/h-p-our-promise.png) ## Our promise Our promise is to create smiles that unleash the power in each of us, and therefore unlock a better future. ## How we create healthier smiles for all All of our science, expertise, knowledge of oral health, and our partnership with the dental profession and organizations is in service to helping everyone do the best for their smile and design the best in class sustainable innovations to support our planet ![Creating a healthier tomorrow](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/brighter-futures/b-f-rounded-1.png) SCIENCE & INNOVATION Changing the world, one breakthrough at a time Our team of scientific experts develop cutting-edge technology to create our best products and solutions for your smile. [Learn More](https://www.colgate.com/en-us/mission/science-and-innovation) ![Bright Smiles, Bright Futures Program](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/brighter-futures/b-f-rounded-2.png) ORAL HEALTH COMMITMENT Leading the way for healthy smiles across the world Our goal is that every person not only knows how to care for their smile but also has access to oral care products and services. [Learn More](https://www.colgate.com/en-us/mission/oral-health-commitment) ![Behind the red we're green](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/brighter-futures/b-f-rounded-3.png) ENVIRONMENTAL IMPACT We’re committed to reduce our environmental impact We recognize the impact we have on the environment and do our utmost to protect the planet. [Learn More](https://www.colgate.com/en-us/mission/environmental-impact) Our history The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/circle-1.png) 1806 ‌The company is founded by William Colgate. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/colgate-dental-package.png) 1873 ‌Colgate starts selling toothpaste in jars. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/colgate-ribbon-dental-cream-tube.png) 1896 ‌Colgate introduces toothpaste in a collapsible tube. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/colgate-ribbon-dental-cream.png) 1930 ‌Colgate is the first brand to receive the American Dental Association’s Seal of Approval on Colgate Ribbon Dental Cream. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/toothbrush-with-toothpaste-icon.png) 1968 ‌Colgate toothpaste is reformulated with MFP Fluoride to fight cavities and Ultrabrite toothpaste is launched. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/using-mouthwash-close-up-image.png) 1987 ‌Colgate introduces first oral rinse (mouthwash) to effectively prevent tartar buildup. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/toothpaste-colgate-total-horizontal-packshot-icon.png) 1992 ‌With development of a new process to control gingivitis, Colgate Total toothpaste is first marketed. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/colgate-toothbrushes-x3-benefit-icon.png) 2004 ‌Introduction of Colgate 360º manual toothbrush. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/colgate-optic-white-benefit-icon-toothpaste.png) 2011 ‌Colgate Optic White brand is launched with the first toothpaste formula to contain a professionally recommended whitening agent. ![Colgate® Keep ](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/our-history/colgate-product-bundle.png) Present ‌Colgate sells its products in over 200 countries and territories worldwide. - [Products](https://www.colgate.com/en-us/products) - [Oral Health](https://www.colgate.com/en-us/oral-health) - [Mission](https://www.colgate.com/en-us/mission/history-and-purpose) - [Oral Health Check](https://www.colgate.com/en-us/oral-health-quiz) - [Product Match](https://www.colgate.com/en-us/product-match-tool) - [Sign Up](https://www.colgate.com/en-us/mission/history-and-purpose#lightbox) - [Contact Us](https://www.colgatepalmolive.com/en-us/contact-us) - [US (EN)](https://www.colgate.com/en-us/locations) - [ColgateProfessional.com](https://www.colgateprofessional.com/) - [Shop.Colgate.com](https://shop.colgate.com/) [![Click here to Colgate-Palmolive corporate site](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/sample-images/logos/Logo.png) © 2024 Colgate-Palmolive Company. All rights reserved.](https://www.colgatepalmolive.com/en-us) - [Terms of Use](https://www.colgatepalmolive.com/en-us/legal-privacy-policy/terms-of-use?_ga=2.268169291.493700495.1583777357-384380465.1571842666) - [Privacy Policy](https://www.colgatepalmolive.com/en-us/legal-privacy-policy) - [Manage My Data Rights](https://colpal-privacy.my.onetrust.com/webform/332c3fb4-be90-4758-bb61-b4dcb0e3f3b6/f8add1fe-b5ee-4dde-af7a-0f53b8124fc9) - [Satisfaction Guarantee](https://www.colgatepalmolive.com/en-us/satisfaction-guarantee) - [Terms of Sale](https://www.colgatepalmolive.com/en-us/legal-privacy-policy/terms-of-sale) - [Cookie Consent Tool](https://www.colgate.com/en-us/mission/history-and-purpose#coookie-consent-modal) - [Do Not Sell My Personal Information](https://www.colgatepalmolive.com/en-us/legal-privacy-policy/do-not-sell-my-personal-information) Read More
Readable Markdown	1. [Oral Health and Dental Care \\| Colgate®](https://www.colgate.com/en-us) 2. [Mission](https://www.colgate.com/en-us/mission) 3. History and purpose ![Couple smiling and hugging](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/global/mission/couple-smiling-red-background-mobile.jpg) ## Creating a healthier and brighter future, one smile at a time ## Creating a healthier and brighter future, one smile at a time From the start of the company in 1806, our goal has always been to support and improve oral health at the largest possible scale. We have been doing so, not only by developing our best products and solutions for your smile, but also by providing access to oral healthcare and education around it to as many people as possible, while also doing our utmost to limit our environmental impact. ![Woman medical professional smiling candidly](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/purposes/purpose-4.png) Who we are We are the global leader in oral health – the most trusted brand in the world. With more patented innovations than anyone else in the category, we have the largest partnership with dental professionals, and the longest-standing oral health outreach and education program. ![Male dentist sittin talking to a patient sitting in his dentist chair](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/purposes/h-p-our-belief.png) Our belief We believe that everyone deserves a future to smile about. ![Two young girls in uniform mimicking toothbrushing with carboard brushes](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/brighter-futures/kids-in-school-bsbf.png) Our purpose Our purpose is to support and improve oral health across the globe. ![Hand holding a lab dish that contains a mint leaf](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/purposes/h-p-our-promise.png) Our promise Our promise is to create smiles that unleash the power in each of us, and therefore unlock a better future. How we create healthier smiles for all All of our science, expertise, knowledge of oral health, and our partnership with the dental profession and organizations is in service to helping everyone do the best for their smile and design the best in class sustainable innovations to support our planet ![Creating a healthier tomorrow](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/brighter-futures/b-f-rounded-1.png) SCIENCE & INNOVATION Changing the world, one breakthrough at a time Our team of scientific experts develop cutting-edge technology to create our best products and solutions for your smile. ![Bright Smiles, Bright Futures Program](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/brighter-futures/b-f-rounded-2.png) ORAL HEALTH COMMITMENT Leading the way for healthy smiles across the world Our goal is that every person not only knows how to care for their smile but also has access to oral care products and services. ![Behind the red we're green](https://www.colgate.com/content/dam/cloud/cp-sites-aem/colgate-brand/history-and-purposes/brighter-futures/b-f-rounded-3.png) ENVIRONMENTAL IMPACT We’re committed to reduce our environmental impact We recognize the impact we have on the environment and do our utmost to protect the planet. Our history The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success.
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