🕷️ Crawler Inspector

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Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 51 (from laksa108)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa051.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.cnn.com/2021/10/28/tech/facebook-mark-zuckerberg-keynote-announcements/index.html\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.cnn.com/2021/10/28/tech/facebook-mark-zuckerberg-keynote-announcements/index.html\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.cnn.com\/2021\/10\/28\/tech\/facebook-mark-zuckerberg-keynote-announcements\/index.html","crawl_time":1774991253,"first_indexed_time":1635436176,"http_code":200,"src_unparsed":"com,cnn!www,\/2021\/10\/28\/tech\/facebook-mark-zuckerberg-keynote-announcements\/index.html s443","src_root_hash":"2312100192101524051","history_drop_reason":null,"meta_title":"Meta: Facebook changes its company name | CNN Business","meta_descriptions":["Facebook is changing its company name as it shifts its focus to the “metaverse” and confronts wide-ranging scrutiny of the real-world harms from its various platforms after a whistleblower leaked hundreds of internal documents."],"attrs_boilerpipe_text":"CNN Business\n — \nFacebook is changing its company name as it shifts its focus to the\n“metaverse”\nand confronts wide-ranging scrutiny of the real-world harms from its various platforms after a whistleblower leaked hundreds of internal documents.\nFounder Mark Zuckerberg said Thursday that Facebook will change its corporate name to\nMeta\n, effectively demoting Facebook’s namesake service to being just one of the company’s subsidiaries, alongside Instagram and WhatsApp, rather than the overarching brand.\nThe company formerly known as Facebook also said in a\npress release\nthat it plans to begin trading under the stock ticker “MVRS” on December 1.\nAd Feedback\nAd Feedback\nA\nrebranding\ncould be part of an effort to overhaul Facebook’s reputation and turn the page following a series of PR nightmares, including misinformation on its platforms, content moderation failures and revelations about the negative effect its products have on some users’ mental health.\nThe name change, which was announced by Zuckerberg during the company’s virtual reality and augmented reality conference\nFacebook Connect\n, aligns with its growing focus on the metaverse, which refers to efforts to combine virtual and augmented reality technologies in a new online realm.\n“I’ve been thinking a lot about our identity as we begin this next chapter. Facebook is one of the most used products in the history of the world,” Zuckerberg said on Thursday. “It is an iconic social media brand, but increasingly it just doesn’t encompass everything that we do.\n“Today we’re seen as a social media company,” he added, “but in our DNA, we are a company that builds technology to connect people. And the metaverse is the next frontier just like social networking was when we got started.”\nZuckerberg, who said he loved studying classics in school, said the name was inspired by the Greek word meta, which means “beyond.” “For me, it symbolizes that there is always more to build.”\nThe company also replaced its corporate sign, which featured a picture of a “thumbs up,” outside of its California, headquarters with one touting its new logo: a blue infinity sign.\nEarlier this week, the company said that it would break out Facebook Reality Labs — its division dedicated to augmented and virtual reality services — as a separate reporting segment from its social apps. The change is set to take effect beginning in the fourth quarter.\nFacebook did not announce any executive changes on Thursday. But on Zuckerberg’s\npersonal Facebook page\n, his job title was changed to: “Founder and CEO at Meta.”\nWhen asked by\nThe Verge\nif he would remain CEO at Facebook in the next 5 years, he said: “Probably. I don’t have a specific date how long I want to be doing this for. I guess what I could say is I’m very excited about the next chapter of what we’re doing.”\nZuckerberg kicked off the big product event by teasing a series of new social, gaming and workplace concepts for the metaverse – and by acknowledging the optics of focusing on such products amid renewed scrutiny of the company.\n“I know that some people will say that this isn’t a time to focus on the future, and I want to acknowledge that there are important issues to work on in the present. There always will be,” Zuckerberg said. “So for many people, I’m just not sure there ever will be a good time to focus on the future. But I also know that there are a lot of you who feel the same way that I do.”\n“We live for what we’re building,” Zuckerberg added. “And while we make mistakes, we keep learning and building and moving forward.”\nFacebook showed a series of concept videos that highlighted its vision for metaverse, such as sending a holographic image of yourself to a concert with a friend attending in real life, sitting around virtual meeting tables with remote colleagues or playing immersive games with friends. Facebook recently said it would\nhire 10,000 people\nin Europe to build out the concept.\nZuckerberg also announced Messenger calling is coming to VR, plans to operate a virtual marketplace where developers can sell virtual goods and a new home screen in Oculus Quest to make chatting and games in the virtual world more social.\n“Your devices won’t be the focal point of your attention anymore,” he said. “We’re starting to see a lot of these technologies coming together in the next five or 10 years. A lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one, on a daily basis.”\nA number of major companies have changed established brands over the years. Kentucky Fried Chicken shortened its name to KFC, Japanese car brand Datsun became Nissan. Some high-profile name changes have followed scandal or controversy. Philip Morris, the maker of Marlboro, changed its name to Altria, for example, and ValuJet became AirTran after one of its planes crashed in 1996.\nOther name changes are intended to reflect the company’s broader ambitions. Snapchat rebranded as Snap in 2016 to reflect its foray into hardware and Google restructured the company with a new name, Alphabet, and plans to grow a variety of business divisions.","attrs_markdown":"Thank You\\!\n\nYour effort and contribution in providing this feedback is much appreciated.\n\nClose\n\nAd Feedback\n\n[Business](https:\/\/www.cnn.com\/business)\n\n[Markets](https:\/\/www.cnn.com\/markets)\n\n[Tech](https:\/\/www.cnn.com\/business\/tech)\n\n[Media](https:\/\/www.cnn.com\/business\/media)\n\n[Calculators](https:\/\/www.cnn.com\/business\/financial-calculators)\n\n[Videos](https:\/\/www.cnn.com\/business\/videos)\n\n[More]()\n\n[Markets](https:\/\/www.cnn.com\/markets)   [Tech](https:\/\/www.cnn.com\/business\/tech)   [Media](https:\/\/www.cnn.com\/business\/media)   [Calculators](https:\/\/www.cnn.com\/business\/financial-calculators)   [Videos](https:\/\/www.cnn.com\/business\/videos)\n\n[Watch](https:\/\/www.cnn.com\/subscription\/all-access)   [Listen](https:\/\/www.cnn.com\/audio)\n\nSubscribe\n\nSign in\n\nMy Account\n\n- [Settings](https:\/\/www.cnn.com\/account\/settings)\n- [Newsletters](https:\/\/www.cnn.com\/newsletters)\n- [Topics you follow](https:\/\/www.cnn.com\/follow?iid=fw_var-nav)\n- [Sign out](https:\/\/www.cnn.com\/2021\/10\/28\/tech\/facebook-mark-zuckerberg-keynote-announcements\/index.html)\n\nYour CNN account Sign in to your CNN account\n***\nSign in\n\nMy Account\n\n- [Settings](https:\/\/www.cnn.com\/account\/settings)\n- [Newsletters](https:\/\/www.cnn.com\/newsletters)\n- [Topics you follow](https:\/\/www.cnn.com\/follow?iid=fw_var-nav)\n- [Sign out](https:\/\/www.cnn.com\/2021\/10\/28\/tech\/facebook-mark-zuckerberg-keynote-announcements\/index.html)\n\nYour CNN account Sign in to your CNN account\n***\n[Listen](https:\/\/www.cnn.com\/audio)   [Watch](https:\/\/www.cnn.com\/subscription\/all-access)\n***\nEdition\n\n[US](https:\/\/us.cnn.com\/?hpt=header_edition-picker)\n\n[International](https:\/\/edition.cnn.com\/?hpt=header_edition-picker)\n\n[Arabic](https:\/\/arabic.cnn.com\/?hpt=header_edition-picker)\n\n[Español](https:\/\/cnnespanol.cnn.com\/?hpt=header_edition-picker)\n\nEdition\n\n- [US](https:\/\/us.cnn.com\/?hpt=header_edition-picker)\n- [International](https:\/\/edition.cnn.com\/?hpt=header_edition-picker)\n- [Arabic](https:\/\/arabic.cnn.com\/?hpt=header_edition-picker)\n- [Español](https:\/\/cnnespanol.cnn.com\/?hpt=header_edition-picker)\n***\n[Markets](https:\/\/www.cnn.com\/markets)\n\n[Tech](https:\/\/www.cnn.com\/business\/tech)\n\n[Media](https:\/\/www.cnn.com\/business\/media)\n\n[Calculators](https:\/\/www.cnn.com\/business\/financial-calculators)\n\n[Videos](https:\/\/www.cnn.com\/business\/videos)\n***\nFollow CNN\n\nDownload the CNN App\n***\n\n- [US](https:\/\/www.cnn.com\/us)\n  - 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Please check back later.\n\nAd Feedback\n\n# Facebook changes its company name to Meta\n[![Samantha Murphy Kelly](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)](https:\/\/www.cnn.com\/profiles\/samantha-murphy-kelly)\n\nBy [Samantha Murphy Kelly](https:\/\/www.cnn.com\/profiles\/samantha-murphy-kelly), CNN Business\n\n4 min read\n\nUpdated 10:52 AM EDT, Fri October 29, 2021\n\nLink Copied\\!\n\n**Unable to load video**\n\nPlease try again later.\n\nError occurred while fetching labs\n\nSubtitles\n\n- Off\n\nVideo Ad Feedback\n\nFacebook changes its company name to Meta amid controversies\n\n01:05   • Source: CNNBusiness\n\nFacebook  15 videos\n\n![mcnamee facebook](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nFormer Zuckerberg advisor: We as a country are faced with a moment of truth\n\n01:16\n\nNow playing\n\n• Source: CNNBusiness\n\n![Facebook CEO and founder Mark Zuckerberg testifies during a US House Committee on Energy and Commerce hearing about Facebook on Capitol Hill in Washington, DC, April 11, 2018. (Photo credit should read Saul Loeb\/AFP\/Getty Images)](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nMark Zuckerberg responds to Facebook Papers\n\n02:37\n\nNow playing\n\n• Source: CNNBusiness\n\n![20211030 facebook papers illustrations zuckerberg solo](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nRevealed: How Facebook promoted QAnon to a 'North Carolina mom'\n\n02:31\n\nNow playing\n\n• Source: [CNN Business](https:\/\/www.cnn.com\/business)\n\n![meta pba](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nFacebook changes its company name to Meta amid controversies\n\n01:05\n\nNow playing\n\n• Source: CNNBusiness\n\n![mark zuckerberg jeanne moos SPLIT](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nMeta launches online store to purchase clothes for your avatar\n\n02:00\n\nNow playing\n\n• Source: [CNN](https:\/\/www.cnn.com\/)\n\n![sheryl sandberg facebook doc interview](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nSheryl Sandberg is out at Meta. She spoke to CNN about Facebook's struggles with misinformation in 2019\n\n04:32\n\nNow playing\n\n• Source: CNN Business\n\n![meta first physcial store](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nFacebook's parent company has a brick and mortar store. See what's inside\n\n00:57\n\nNow playing\n\n• Source: CNN Business\n\n![CJ Dawley died by suicide at the age of 17. His parents allege his social media addiction contributed to his death. (John General\/CNN)](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nThis teen died by suicide. Now his family is suing social media\n\n07:09\n\nNow playing\n\n• Source: [CNN Business](https:\/\/www.cnn.com\/business)\n\n![CNN PLUS KEY ART\\_No Mercy No Malice Scott Galloway](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nScott Galloway: The metaverse could give more power to tech giants\n\n02:57\n\nNow playing\n\n• Source: [CNN](https:\/\/www.cnn.com\/)\n\n![A pedestrian walks in front of a new logo and the name 'Meta' on the sign in front of Facebook headquarters on October 28, 2021 in Menlo Park, California. A new name and logo were unveiled at Facebook headquarters after a much anticipated name change for the social media platform.](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nMeta stock faces biggest test as Facebook sees first decline in users\n\n02:54\n\nNow playing\n\n• Source: [CNN](https:\/\/www.cnn.com\/)\n\n![20210202 facebook antivax groups illustration](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nSee ads on Facebook comparing Covid vaccine to Holocaust\n\n03:59\n\nNow playing\n\n• Source: [CNN](https:\/\/www.cnn.com\/)\n\n![Migrants stay in the transport and logistics centre near the Bruzgi border point on the Belarusian-Polish border in the Grodno region on November 22, 2021. - Belarusian leader Alexander Lukashenko said November 22 that the European Union was refusing to discuss the fate of 2,000 migrants wishing to go to Europe and stranded in Belarus. - Belarus OUT (Photo by Andrei POKUMEIKO \/ BELTA \/ AFP) \/ Belarus OUT (Photo by ANDREI POKUMEIKO\/BELTA\/AFP via Getty Images)](https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/211122095853-01-poland-belarus-border-11-22-2021-grodno.jpg?q=x_5,y_460,h_2814,w_5001,c_crop\/w_250)\n\nVideo Ad Feedback\n\nFacebook: Belarusian KGB made fake accounts to stir tension at Poland border\n\n02:23\n\nNow playing\n\n• Source: CNNBusiness\n\n![donie o'sullivan new day 11 10 2021](https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/211110063209-donie-osullivan-new-day-11-10-2021.jpg?q=x_820,y_14,h_619,w_1100,c_crop\/w_250)\n\nVideo Ad Feedback\n\n'Quite like a drug': CNN reporter on CNN's Facebook poll data\n\n01:43\n\nNow playing\n\n• Source: [CNN](https:\/\/www.cnn.com\/)\n\n![Facebook CEO Mark Zuckerberg testifies before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington on April 10, 2018.](https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/211026123721-02-mark-zuckerberg-0410-file.jpg?q=x_4,y_2,h_1123,w_1995,c_crop\/w_250)\n\nVideo Ad Feedback\n\nSwisher explains why she thinks Zuckerberg will no longer be Facebook CEO\n\n01:23\n\nNow playing\n\n• Source: [CNN](https:\/\/www.cnn.com\/)\n\n![20211030 facebook papers illustrations vaccination](https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/211026120636-20211030-facebook-papers-illustrations-vaccination.jpg?q=x_0,y_0,h_900,w_1599,c_fill\/w_250)\n\nVideo Ad Feedback\n\nFacebook is struggling to stop vaccine misinformation, leaks suggest\n\n05:36\n\nNow playing\n\n• Source: CNNBusiness\n\n![mcnamee facebook](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nFormer Zuckerberg advisor: We as a country are faced with a moment of truth\n\n01:16\n\nNow playing\n\n• Source: CNNBusiness\n\n![Facebook CEO and founder Mark Zuckerberg testifies during a US House Committee on Energy and Commerce hearing about Facebook on Capitol Hill in Washington, DC, April 11, 2018. (Photo credit should read Saul Loeb\/AFP\/Getty Images)](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nMark Zuckerberg responds to Facebook Papers\n\n02:37\n\nNow playing\n\n• Source: CNNBusiness\n\n![20211030 facebook papers illustrations zuckerberg solo](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nRevealed: How Facebook promoted QAnon to a 'North Carolina mom'\n\n02:31\n\nNow playing\n\n• Source: [CNN Business](https:\/\/www.cnn.com\/business)\n\n![meta pba](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nFacebook changes its company name to Meta amid controversies\n\n01:05\n\nNow playing\n\n• Source: CNNBusiness\n\n![mark zuckerberg jeanne moos SPLIT](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nMeta launches online store to purchase clothes for your avatar\n\n02:00\n\nNow playing\n\n• Source: [CNN](https:\/\/www.cnn.com\/)\n\n![sheryl sandberg facebook doc interview](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nVideo Ad Feedback\n\nSheryl Sandberg is out at Meta. She spoke to CNN about Facebook's struggles with misinformation in 2019\n\n04:32\n\nNow playing\n\n• Source: CNN Business\n\nSee more videos\n\nCNN Business\n\n—\n\nFacebook is changing its company name as it shifts its focus to the [“metaverse”](https:\/\/www.cnn.com\/2021\/10\/28\/business\/meta-facebook-name-nightcap\/index.html) and confronts wide-ranging scrutiny of the real-world harms from its various platforms after a whistleblower leaked hundreds of internal documents.\n\nFounder Mark Zuckerberg said Thursday that Facebook will change its corporate name to [Meta](https:\/\/about.facebook.com\/meta), effectively demoting Facebook’s namesake service to being just one of the company’s subsidiaries, alongside Instagram and WhatsApp, rather than the overarching brand.\n\nThe company formerly known as Facebook also said in a [press release](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/) that it plans to begin trading under the stock ticker “MVRS” on December 1.\n\nAd Feedback\n\nAd Feedback\n\nA [rebranding](https:\/\/www.cnn.com\/2021\/10\/28\/business\/facebook-meta-name-change-reaction\/index.html) could be part of an effort to overhaul Facebook’s reputation and turn the page following a series of PR nightmares, including misinformation on its platforms, content moderation failures and revelations about the negative effect its products have on some users’ mental health.\n\nThe name change, which was announced by Zuckerberg during the company’s virtual reality and augmented reality conference [Facebook Connect](https:\/\/www.facebook.com\/FacebookRealityLabs), aligns with its growing focus on the metaverse, which refers to efforts to combine virtual and augmented reality technologies in a new online realm.\n\n[![Attendees use Oculus VR Inc. Go virtual reality (VR) headsets during the F8 Developers Conference in San Jose, California, U.S., on Tuesday, April 30, 2019. Facebook Inc.s Oculus virtual-reality division will sterted shipping its new Quest and Rift S headsets on May 21. ](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg) Attendees use Oculus VR Inc. Go virtual reality (VR) headsets during the F8 Developers Conference in San Jose, California, U.S., on Tuesday, April 30, 2019. Facebook Inc.s Oculus virtual-reality division will sterted shipping its new Quest and Rift S headsets on May 21. David Paul Morris\/Bloomberg\/Getty Images Related article Why Silicon Valley is betting on making this dystopian sci-fi idea a reality](https:\/\/www.cnn.com\/2021\/08\/08\/tech\/metaverse-explainer\/index.html)\n\n“I’ve been thinking a lot about our identity as we begin this next chapter. Facebook is one of the most used products in the history of the world,” Zuckerberg said on Thursday. “It is an iconic social media brand, but increasingly it just doesn’t encompass everything that we do.\n\n“Today we’re seen as a social media company,” he added, “but in our DNA, we are a company that builds technology to connect people. And the metaverse is the next frontier just like social networking was when we got started.”\n\nZuckerberg, who said he loved studying classics in school, said the name was inspired by the Greek word meta, which means “beyond.” “For me, it symbolizes that there is always more to build.”\n\nThe company also replaced its corporate sign, which featured a picture of a “thumbs up,” outside of its California, headquarters with one touting its new logo: a blue infinity sign.\n\nEarlier this week, the company said that it would break out Facebook Reality Labs — its division dedicated to augmented and virtual reality services — as a separate reporting segment from its social apps. The change is set to take effect beginning in the fourth quarter.\n\nFacebook did not announce any executive changes on Thursday. But on Zuckerberg’s [personal Facebook page](https:\/\/www.facebook.com\/zuck), his job title was changed to: “Founder and CEO at Meta.”\n\nWhen asked by [The Verge](https:\/\/www.theverge.com\/22749919\/mark-zuckerberg-facebook-meta-company-rebrand) if he would remain CEO at Facebook in the next 5 years, he said: “Probably. I don’t have a specific date how long I want to be doing this for. I guess what I could say is I’m very excited about the next chapter of what we’re doing.”\n\n![Mark Zuckerberg's avatar presenting the metaverse at an event Thursday.](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nMark Zuckerberg's avatar presenting the metaverse at an event Thursday.\n\nFacebook\n\nZuckerberg kicked off the big product event by teasing a series of new social, gaming and workplace concepts for the metaverse – and by acknowledging the optics of focusing on such products amid renewed scrutiny of the company.\n\n“I know that some people will say that this isn’t a time to focus on the future, and I want to acknowledge that there are important issues to work on in the present. There always will be,” Zuckerberg said. “So for many people, I’m just not sure there ever will be a good time to focus on the future. But I also know that there are a lot of you who feel the same way that I do.”\n\n“We live for what we’re building,” Zuckerberg added. “And while we make mistakes, we keep learning and building and moving forward.”\n\nFacebook showed a series of concept videos that highlighted its vision for metaverse, such as sending a holographic image of yourself to a concert with a friend attending in real life, sitting around virtual meeting tables with remote colleagues or playing immersive games with friends. Facebook recently said it would [hire 10,000 people](https:\/\/www.cnn.com\/2021\/10\/18\/tech\/facebook-metaverse-10000-european-jobs\/index.html) in Europe to build out the concept.\n\n![Mark Zuckerberg in the metaverse as an avatar.](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn-fallback-image.jpg)\n\nMark Zuckerberg in the metaverse as an avatar.\n\nFacebook\n\nZuckerberg also announced Messenger calling is coming to VR, plans to operate a virtual marketplace where developers can sell virtual goods and a new home screen in Oculus Quest to make chatting and games in the virtual world more social.\n\n“Your devices won’t be the focal point of your attention anymore,” he said. “We’re starting to see a lot of these technologies coming together in the next five or 10 years. A lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one, on a daily basis.”\n\nA number of major companies have changed established brands over the years. Kentucky Fried Chicken shortened its name to KFC, Japanese car brand Datsun became Nissan. Some high-profile name changes have followed scandal or controversy. Philip Morris, the maker of Marlboro, changed its name to Altria, for example, and ValuJet became AirTran after one of its planes crashed in 1996.\n\nOther name changes are intended to reflect the company’s broader ambitions. Snapchat rebranded as Snap in 2016 to reflect its foray into hardware and Google restructured the company with a new name, Alphabet, and plans to grow a variety of business divisions.\n\nRelated\n\n[![]()]()\n\nAd Feedback\n\n### CNN Business Videos\n- [Video Can seaweed solve our plastic problem? 3:04 Mar 30, 2026](https:\/\/www.cnn.com\/2026\/03\/30\/business\/video\/plantsea-seaweed-biodegradable-spc-digivid)\n- [Video Can China’s EV industry benefit from the global oil crisis? 1:31 Mar 26, 2026](https:\/\/www.cnn.com\/2026\/03\/25\/business\/video\/china-ev-global-oil-crisis-yang-digvid)\n- [Video Jury finds Meta and Google liable in social media addiction trial 2:29 Mar 25, 2026](https:\/\/www.cnn.com\/business\/video\/meta-google-trial-verdict-digvid)\n- [Video One of the UK’s buzziest restaurants is opening in the USA 3:04 Mar 25, 2026](https:\/\/www.cnn.com\/2026\/03\/25\/business\/video\/dishoom-restaurant-opening-nyc-2026-spc-digvid)\n\nAd Feedback\n\nAd Feedback\n\nSubscribe\n\nSign in\n\nMy Account\n\n- [Settings](https:\/\/www.cnn.com\/account\/settings)\n- [Newsletters](https:\/\/www.cnn.com\/newsletters)\n- [Topics you follow](https:\/\/www.cnn.com\/follow?iid=fw_var-nav)\n- [Sign out](https:\/\/www.cnn.com\/2021\/10\/28\/tech\/facebook-mark-zuckerberg-keynote-announcements\/index.html)\n\nYour CNN account Sign in to your CNN account\n***\n[Listen](https:\/\/www.cnn.com\/audio)   [Watch](https:\/\/www.cnn.com\/watch)\n***\n- [US](https:\/\/www.cnn.com\/us)\n  - 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All Rights Reserved.   \n CNN Sans ™ & © 2016 Cable News Network.\n\n## Download the CNN app\nScan the QR code to download the CNN app on Google Play.\n\n![Scan the QR code to download the CNN app from Google Play.](https:\/\/www.cnn.com\/media\/sites\/cnn\/google-play-cnn-app-qr-code.png)\n\n## Download the CNN app\nScan the QR code to download the CNN app from the Apple Store.\n\n![Scan the QR code to download the CNN app from the Apple Store.](https:\/\/www.cnn.com\/media\/sites\/cnn\/app-store-cnn-app-qr-code.png)\n\n![CNN Logo](https:\/\/www.cnn.com\/media\/sites\/cnn\/cnn.svg)\n\n## Legal Terms and Privacy\nBy clicking Agree, you have read and agree to the Terms of Use and agree to the collection and use of your information by cookies and similar technologies, as set forth in our Privacy Policy.\n\nBy clicking \"Agree\", you have read and agree to the [Terms of Use](https:\/\/www.cnn.com\/terms) and agree to the collection and use of your information by cookies and similar technologies, as set forth in our [Privacy Policy](https:\/\/www.cnn.com\/privacy).\n\n[Agree](https:\/\/www.cnn.com\/2021\/10\/28\/tech\/facebook-mark-zuckerberg-keynote-announcements\/index.html)","attrs_readable_markdown":"CNN Business —\n\nFacebook is changing its company name as it shifts its focus to the [“metaverse”](https:\/\/www.cnn.com\/2021\/10\/28\/business\/meta-facebook-name-nightcap\/index.html) and confronts wide-ranging scrutiny of the real-world harms from its various platforms after a whistleblower leaked hundreds of internal documents.\n\nFounder Mark Zuckerberg said Thursday that Facebook will change its corporate name to [Meta](https:\/\/about.facebook.com\/meta), effectively demoting Facebook’s namesake service to being just one of the company’s subsidiaries, alongside Instagram and WhatsApp, rather than the overarching brand.\n\nThe company formerly known as Facebook also said in a [press release](https:\/\/about.fb.com\/news\/2021\/10\/facebook-company-is-now-meta\/) that it plans to begin trading under the stock ticker “MVRS” on December 1.\n\nAd Feedback\n\nAd Feedback\n\nA [rebranding](https:\/\/www.cnn.com\/2021\/10\/28\/business\/facebook-meta-name-change-reaction\/index.html) could be part of an effort to overhaul Facebook’s reputation and turn the page following a series of PR nightmares, including misinformation on its platforms, content moderation failures and revelations about the negative effect its products have on some users’ mental health.\n\nThe name change, which was announced by Zuckerberg during the company’s virtual reality and augmented reality conference [Facebook Connect](https:\/\/www.facebook.com\/FacebookRealityLabs), aligns with its growing focus on the metaverse, which refers to efforts to combine virtual and augmented reality technologies in a new online realm.\n\n“I’ve been thinking a lot about our identity as we begin this next chapter. Facebook is one of the most used products in the history of the world,” Zuckerberg said on Thursday. “It is an iconic social media brand, but increasingly it just doesn’t encompass everything that we do.\n\n“Today we’re seen as a social media company,” he added, “but in our DNA, we are a company that builds technology to connect people. And the metaverse is the next frontier just like social networking was when we got started.”\n\nZuckerberg, who said he loved studying classics in school, said the name was inspired by the Greek word meta, which means “beyond.” “For me, it symbolizes that there is always more to build.”\n\nThe company also replaced its corporate sign, which featured a picture of a “thumbs up,” outside of its California, headquarters with one touting its new logo: a blue infinity sign.\n\nEarlier this week, the company said that it would break out Facebook Reality Labs — its division dedicated to augmented and virtual reality services — as a separate reporting segment from its social apps. The change is set to take effect beginning in the fourth quarter.\n\nFacebook did not announce any executive changes on Thursday. But on Zuckerberg’s [personal Facebook page](https:\/\/www.facebook.com\/zuck), his job title was changed to: “Founder and CEO at Meta.”\n\nWhen asked by [The Verge](https:\/\/www.theverge.com\/22749919\/mark-zuckerberg-facebook-meta-company-rebrand) if he would remain CEO at Facebook in the next 5 years, he said: “Probably. I don’t have a specific date how long I want to be doing this for. I guess what I could say is I’m very excited about the next chapter of what we’re doing.”\n\nZuckerberg kicked off the big product event by teasing a series of new social, gaming and workplace concepts for the metaverse – and by acknowledging the optics of focusing on such products amid renewed scrutiny of the company.\n\n“I know that some people will say that this isn’t a time to focus on the future, and I want to acknowledge that there are important issues to work on in the present. There always will be,” Zuckerberg said. “So for many people, I’m just not sure there ever will be a good time to focus on the future. But I also know that there are a lot of you who feel the same way that I do.”\n\n“We live for what we’re building,” Zuckerberg added. “And while we make mistakes, we keep learning and building and moving forward.”\n\nFacebook showed a series of concept videos that highlighted its vision for metaverse, such as sending a holographic image of yourself to a concert with a friend attending in real life, sitting around virtual meeting tables with remote colleagues or playing immersive games with friends. Facebook recently said it would [hire 10,000 people](https:\/\/www.cnn.com\/2021\/10\/18\/tech\/facebook-metaverse-10000-european-jobs\/index.html) in Europe to build out the concept.\n\nZuckerberg also announced Messenger calling is coming to VR, plans to operate a virtual marketplace where developers can sell virtual goods and a new home screen in Oculus Quest to make chatting and games in the virtual world more social.\n\n“Your devices won’t be the focal point of your attention anymore,” he said. “We’re starting to see a lot of these technologies coming together in the next five or 10 years. A lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one, on a daily basis.”\n\nA number of major companies have changed established brands over the years. Kentucky Fried Chicken shortened its name to KFC, Japanese car brand Datsun became Nissan. Some high-profile name changes have followed scandal or controversy. Philip Morris, the maker of Marlboro, changed its name to Altria, for example, and ValuJet became AirTran after one of its planes crashed in 1996.\n\nOther name changes are intended to reflect the company’s broader ambitions. Snapchat rebranded as Snap in 2016 to reflect its foray into hardware and Google restructured the company with a new name, Alphabet, and plans to grow a variety of business divisions.","meta_canonical":"com,cnn!www,\/2021\/10\/28\/tech\/facebook-mark-zuckerberg-keynote-announcements s443"}

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Meta Title	Meta: Facebook changes its company name \| CNN Business
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Boilerpipe Text	CNN Business — Facebook is changing its company name as it shifts its focus to the “metaverse” and confronts wide-ranging scrutiny of the real-world harms from its various platforms after a whistleblower leaked hundreds of internal documents. Founder Mark Zuckerberg said Thursday that Facebook will change its corporate name to Meta , effectively demoting Facebook’s namesake service to being just one of the company’s subsidiaries, alongside Instagram and WhatsApp, rather than the overarching brand. The company formerly known as Facebook also said in a press release that it plans to begin trading under the stock ticker “MVRS” on December 1. Ad Feedback Ad Feedback A rebranding could be part of an effort to overhaul Facebook’s reputation and turn the page following a series of PR nightmares, including misinformation on its platforms, content moderation failures and revelations about the negative effect its products have on some users’ mental health. The name change, which was announced by Zuckerberg during the company’s virtual reality and augmented reality conference Facebook Connect , aligns with its growing focus on the metaverse, which refers to efforts to combine virtual and augmented reality technologies in a new online realm. “I’ve been thinking a lot about our identity as we begin this next chapter. Facebook is one of the most used products in the history of the world,” Zuckerberg said on Thursday. “It is an iconic social media brand, but increasingly it just doesn’t encompass everything that we do. “Today we’re seen as a social media company,” he added, “but in our DNA, we are a company that builds technology to connect people. And the metaverse is the next frontier just like social networking was when we got started.” Zuckerberg, who said he loved studying classics in school, said the name was inspired by the Greek word meta, which means “beyond.” “For me, it symbolizes that there is always more to build.” The company also replaced its corporate sign, which featured a picture of a “thumbs up,” outside of its California, headquarters with one touting its new logo: a blue infinity sign. Earlier this week, the company said that it would break out Facebook Reality Labs — its division dedicated to augmented and virtual reality services — as a separate reporting segment from its social apps. The change is set to take effect beginning in the fourth quarter. Facebook did not announce any executive changes on Thursday. But on Zuckerberg’s personal Facebook page , his job title was changed to: “Founder and CEO at Meta.” When asked by The Verge if he would remain CEO at Facebook in the next 5 years, he said: “Probably. I don’t have a specific date how long I want to be doing this for. I guess what I could say is I’m very excited about the next chapter of what we’re doing.” Zuckerberg kicked off the big product event by teasing a series of new social, gaming and workplace concepts for the metaverse – and by acknowledging the optics of focusing on such products amid renewed scrutiny of the company. “I know that some people will say that this isn’t a time to focus on the future, and I want to acknowledge that there are important issues to work on in the present. There always will be,” Zuckerberg said. “So for many people, I’m just not sure there ever will be a good time to focus on the future. But I also know that there are a lot of you who feel the same way that I do.” “We live for what we’re building,” Zuckerberg added. “And while we make mistakes, we keep learning and building and moving forward.” Facebook showed a series of concept videos that highlighted its vision for metaverse, such as sending a holographic image of yourself to a concert with a friend attending in real life, sitting around virtual meeting tables with remote colleagues or playing immersive games with friends. Facebook recently said it would hire 10,000 people in Europe to build out the concept. Zuckerberg also announced Messenger calling is coming to VR, plans to operate a virtual marketplace where developers can sell virtual goods and a new home screen in Oculus Quest to make chatting and games in the virtual world more social. “Your devices won’t be the focal point of your attention anymore,” he said. “We’re starting to see a lot of these technologies coming together in the next five or 10 years. A lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one, on a daily basis.” A number of major companies have changed established brands over the years. Kentucky Fried Chicken shortened its name to KFC, Japanese car brand Datsun became Nissan. Some high-profile name changes have followed scandal or controversy. Philip Morris, the maker of Marlboro, changed its name to Altria, for example, and ValuJet became AirTran after one of its planes crashed in 1996. Other name changes are intended to reflect the company’s broader ambitions. Snapchat rebranded as Snap in 2016 to reflect its foray into hardware and Google restructured the company with a new name, Alphabet, and plans to grow a variety of business divisions.
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Ad Feedback # Facebook changes its company name to Meta [![Samantha Murphy Kelly](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg)](https://www.cnn.com/profiles/samantha-murphy-kelly) By [Samantha Murphy Kelly](https://www.cnn.com/profiles/samantha-murphy-kelly), CNN Business 4 min read Updated 10:52 AM EDT, Fri October 29, 2021 Link Copied\! Unable to load video Please try again later. Error occurred while fetching labs Subtitles - Off Video Ad Feedback Facebook changes its company name to Meta amid controversies 01:05 • Source: CNNBusiness Facebook 15 videos ![mcnamee facebook](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Former Zuckerberg advisor: We as a country are faced with a moment of truth 01:16 Now playing • Source: CNNBusiness ![Facebook CEO and founder Mark Zuckerberg testifies during a US House Committee on Energy and Commerce hearing about Facebook on Capitol Hill in Washington, DC, April 11, 2018. (Photo credit should read Saul Loeb/AFP/Getty Images)](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Mark Zuckerberg responds to Facebook Papers 02:37 Now playing • Source: CNNBusiness ![20211030 facebook papers illustrations zuckerberg solo](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Revealed: How Facebook promoted QAnon to a 'North Carolina mom' 02:31 Now playing • Source: [CNN Business](https://www.cnn.com/business) ![meta pba](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Facebook changes its company name to Meta amid controversies 01:05 Now playing • Source: CNNBusiness ![mark zuckerberg jeanne moos SPLIT](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Meta launches online store to purchase clothes for your avatar 02:00 Now playing • Source: [CNN](https://www.cnn.com/) ![sheryl sandberg facebook doc interview](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Sheryl Sandberg is out at Meta. She spoke to CNN about Facebook's struggles with misinformation in 2019 04:32 Now playing • Source: CNN Business ![meta first physcial store](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Facebook's parent company has a brick and mortar store. See what's inside 00:57 Now playing • Source: CNN Business ![CJ Dawley died by suicide at the age of 17. His parents allege his social media addiction contributed to his death. (John General/CNN)](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) This teen died by suicide. Now his family is suing social media 07:09 Now playing • Source: [CNN Business](https://www.cnn.com/business) ![CNN PLUS KEY ART\_No Mercy No Malice Scott Galloway](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Scott Galloway: The metaverse could give more power to tech giants 02:57 Now playing • Source: [CNN](https://www.cnn.com/) ![A pedestrian walks in front of a new logo and the name 'Meta' on the sign in front of Facebook headquarters on October 28, 2021 in Menlo Park, California. A new name and logo were unveiled at Facebook headquarters after a much anticipated name change for the social media platform.](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Meta stock faces biggest test as Facebook sees first decline in users 02:54 Now playing • Source: [CNN](https://www.cnn.com/) ![20210202 facebook antivax groups illustration](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback See ads on Facebook comparing Covid vaccine to Holocaust 03:59 Now playing • Source: [CNN](https://www.cnn.com/) ![Migrants stay in the transport and logistics centre near the Bruzgi border point on the Belarusian-Polish border in the Grodno region on November 22, 2021. - Belarusian leader Alexander Lukashenko said November 22 that the European Union was refusing to discuss the fate of 2,000 migrants wishing to go to Europe and stranded in Belarus. - Belarus OUT (Photo by Andrei POKUMEIKO / BELTA / AFP) / Belarus OUT (Photo by ANDREI POKUMEIKO/BELTA/AFP via Getty Images)](https://media.cnn.com/api/v1/images/stellar/prod/211122095853-01-poland-belarus-border-11-22-2021-grodno.jpg?q=x_5,y_460,h_2814,w_5001,c_crop/w_250) Video Ad Feedback Facebook: Belarusian KGB made fake accounts to stir tension at Poland border 02:23 Now playing • Source: CNNBusiness ![donie o'sullivan new day 11 10 2021](https://media.cnn.com/api/v1/images/stellar/prod/211110063209-donie-osullivan-new-day-11-10-2021.jpg?q=x_820,y_14,h_619,w_1100,c_crop/w_250) Video Ad Feedback 'Quite like a drug': CNN reporter on CNN's Facebook poll data 01:43 Now playing • Source: [CNN](https://www.cnn.com/) ![Facebook CEO Mark Zuckerberg testifies before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington on April 10, 2018.](https://media.cnn.com/api/v1/images/stellar/prod/211026123721-02-mark-zuckerberg-0410-file.jpg?q=x_4,y_2,h_1123,w_1995,c_crop/w_250) Video Ad Feedback Swisher explains why she thinks Zuckerberg will no longer be Facebook CEO 01:23 Now playing • Source: [CNN](https://www.cnn.com/) ![20211030 facebook papers illustrations vaccination](https://media.cnn.com/api/v1/images/stellar/prod/211026120636-20211030-facebook-papers-illustrations-vaccination.jpg?q=x_0,y_0,h_900,w_1599,c_fill/w_250) Video Ad Feedback Facebook is struggling to stop vaccine misinformation, leaks suggest 05:36 Now playing • Source: CNNBusiness ![mcnamee facebook](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Former Zuckerberg advisor: We as a country are faced with a moment of truth 01:16 Now playing • Source: CNNBusiness ![Facebook CEO and founder Mark Zuckerberg testifies during a US House Committee on Energy and Commerce hearing about Facebook on Capitol Hill in Washington, DC, April 11, 2018. (Photo credit should read Saul Loeb/AFP/Getty Images)](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Mark Zuckerberg responds to Facebook Papers 02:37 Now playing • Source: CNNBusiness ![20211030 facebook papers illustrations zuckerberg solo](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Revealed: How Facebook promoted QAnon to a 'North Carolina mom' 02:31 Now playing • Source: [CNN Business](https://www.cnn.com/business) ![meta pba](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Facebook changes its company name to Meta amid controversies 01:05 Now playing • Source: CNNBusiness ![mark zuckerberg jeanne moos SPLIT](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Meta launches online store to purchase clothes for your avatar 02:00 Now playing • Source: [CNN](https://www.cnn.com/) ![sheryl sandberg facebook doc interview](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Video Ad Feedback Sheryl Sandberg is out at Meta. She spoke to CNN about Facebook's struggles with misinformation in 2019 04:32 Now playing • Source: CNN Business See more videos CNN Business — Facebook is changing its company name as it shifts its focus to the [“metaverse”](https://www.cnn.com/2021/10/28/business/meta-facebook-name-nightcap/index.html) and confronts wide-ranging scrutiny of the real-world harms from its various platforms after a whistleblower leaked hundreds of internal documents. Founder Mark Zuckerberg said Thursday that Facebook will change its corporate name to [Meta](https://about.facebook.com/meta), effectively demoting Facebook’s namesake service to being just one of the company’s subsidiaries, alongside Instagram and WhatsApp, rather than the overarching brand. The company formerly known as Facebook also said in a [press release](https://about.fb.com/news/2021/10/facebook-company-is-now-meta/) that it plans to begin trading under the stock ticker “MVRS” on December 1. Ad Feedback Ad Feedback A [rebranding](https://www.cnn.com/2021/10/28/business/facebook-meta-name-change-reaction/index.html) could be part of an effort to overhaul Facebook’s reputation and turn the page following a series of PR nightmares, including misinformation on its platforms, content moderation failures and revelations about the negative effect its products have on some users’ mental health. The name change, which was announced by Zuckerberg during the company’s virtual reality and augmented reality conference [Facebook Connect](https://www.facebook.com/FacebookRealityLabs), aligns with its growing focus on the metaverse, which refers to efforts to combine virtual and augmented reality technologies in a new online realm. [![Attendees use Oculus VR Inc. Go virtual reality (VR) headsets during the F8 Developers Conference in San Jose, California, U.S., on Tuesday, April 30, 2019. Facebook Inc.s Oculus virtual-reality division will sterted shipping its new Quest and Rift S headsets on May 21. ](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Attendees use Oculus VR Inc. Go virtual reality (VR) headsets during the F8 Developers Conference in San Jose, California, U.S., on Tuesday, April 30, 2019. Facebook Inc.s Oculus virtual-reality division will sterted shipping its new Quest and Rift S headsets on May 21. David Paul Morris/Bloomberg/Getty Images Related article Why Silicon Valley is betting on making this dystopian sci-fi idea a reality](https://www.cnn.com/2021/08/08/tech/metaverse-explainer/index.html) “I’ve been thinking a lot about our identity as we begin this next chapter. Facebook is one of the most used products in the history of the world,” Zuckerberg said on Thursday. “It is an iconic social media brand, but increasingly it just doesn’t encompass everything that we do. “Today we’re seen as a social media company,” he added, “but in our DNA, we are a company that builds technology to connect people. And the metaverse is the next frontier just like social networking was when we got started.” Zuckerberg, who said he loved studying classics in school, said the name was inspired by the Greek word meta, which means “beyond.” “For me, it symbolizes that there is always more to build.” The company also replaced its corporate sign, which featured a picture of a “thumbs up,” outside of its California, headquarters with one touting its new logo: a blue infinity sign. Earlier this week, the company said that it would break out Facebook Reality Labs — its division dedicated to augmented and virtual reality services — as a separate reporting segment from its social apps. The change is set to take effect beginning in the fourth quarter. Facebook did not announce any executive changes on Thursday. But on Zuckerberg’s [personal Facebook page](https://www.facebook.com/zuck), his job title was changed to: “Founder and CEO at Meta.” When asked by [The Verge](https://www.theverge.com/22749919/mark-zuckerberg-facebook-meta-company-rebrand) if he would remain CEO at Facebook in the next 5 years, he said: “Probably. I don’t have a specific date how long I want to be doing this for. I guess what I could say is I’m very excited about the next chapter of what we’re doing.” ![Mark Zuckerberg's avatar presenting the metaverse at an event Thursday.](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Mark Zuckerberg's avatar presenting the metaverse at an event Thursday. Facebook Zuckerberg kicked off the big product event by teasing a series of new social, gaming and workplace concepts for the metaverse – and by acknowledging the optics of focusing on such products amid renewed scrutiny of the company. “I know that some people will say that this isn’t a time to focus on the future, and I want to acknowledge that there are important issues to work on in the present. There always will be,” Zuckerberg said. “So for many people, I’m just not sure there ever will be a good time to focus on the future. But I also know that there are a lot of you who feel the same way that I do.” “We live for what we’re building,” Zuckerberg added. “And while we make mistakes, we keep learning and building and moving forward.” Facebook showed a series of concept videos that highlighted its vision for metaverse, such as sending a holographic image of yourself to a concert with a friend attending in real life, sitting around virtual meeting tables with remote colleagues or playing immersive games with friends. Facebook recently said it would [hire 10,000 people](https://www.cnn.com/2021/10/18/tech/facebook-metaverse-10000-european-jobs/index.html) in Europe to build out the concept. ![Mark Zuckerberg in the metaverse as an avatar.](https://www.cnn.com/media/sites/cnn/cnn-fallback-image.jpg) Mark Zuckerberg in the metaverse as an avatar. Facebook Zuckerberg also announced Messenger calling is coming to VR, plans to operate a virtual marketplace where developers can sell virtual goods and a new home screen in Oculus Quest to make chatting and games in the virtual world more social. “Your devices won’t be the focal point of your attention anymore,” he said. “We’re starting to see a lot of these technologies coming together in the next five or 10 years. A lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one, on a daily basis.” A number of major companies have changed established brands over the years. Kentucky Fried Chicken shortened its name to KFC, Japanese car brand Datsun became Nissan. Some high-profile name changes have followed scandal or controversy. Philip Morris, the maker of Marlboro, changed its name to Altria, for example, and ValuJet became AirTran after one of its planes crashed in 1996. Other name changes are intended to reflect the company’s broader ambitions. Snapchat rebranded as Snap in 2016 to reflect its foray into hardware and Google restructured the company with a new name, Alphabet, and plans to grow a variety of business divisions. 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Readable Markdown	CNN Business — Facebook is changing its company name as it shifts its focus to the [“metaverse”](https://www.cnn.com/2021/10/28/business/meta-facebook-name-nightcap/index.html) and confronts wide-ranging scrutiny of the real-world harms from its various platforms after a whistleblower leaked hundreds of internal documents. Founder Mark Zuckerberg said Thursday that Facebook will change its corporate name to [Meta](https://about.facebook.com/meta), effectively demoting Facebook’s namesake service to being just one of the company’s subsidiaries, alongside Instagram and WhatsApp, rather than the overarching brand. The company formerly known as Facebook also said in a [press release](https://about.fb.com/news/2021/10/facebook-company-is-now-meta/) that it plans to begin trading under the stock ticker “MVRS” on December 1. Ad Feedback Ad Feedback A [rebranding](https://www.cnn.com/2021/10/28/business/facebook-meta-name-change-reaction/index.html) could be part of an effort to overhaul Facebook’s reputation and turn the page following a series of PR nightmares, including misinformation on its platforms, content moderation failures and revelations about the negative effect its products have on some users’ mental health. The name change, which was announced by Zuckerberg during the company’s virtual reality and augmented reality conference [Facebook Connect](https://www.facebook.com/FacebookRealityLabs), aligns with its growing focus on the metaverse, which refers to efforts to combine virtual and augmented reality technologies in a new online realm. “I’ve been thinking a lot about our identity as we begin this next chapter. Facebook is one of the most used products in the history of the world,” Zuckerberg said on Thursday. “It is an iconic social media brand, but increasingly it just doesn’t encompass everything that we do. “Today we’re seen as a social media company,” he added, “but in our DNA, we are a company that builds technology to connect people. And the metaverse is the next frontier just like social networking was when we got started.” Zuckerberg, who said he loved studying classics in school, said the name was inspired by the Greek word meta, which means “beyond.” “For me, it symbolizes that there is always more to build.” The company also replaced its corporate sign, which featured a picture of a “thumbs up,” outside of its California, headquarters with one touting its new logo: a blue infinity sign. Earlier this week, the company said that it would break out Facebook Reality Labs — its division dedicated to augmented and virtual reality services — as a separate reporting segment from its social apps. The change is set to take effect beginning in the fourth quarter. Facebook did not announce any executive changes on Thursday. But on Zuckerberg’s [personal Facebook page](https://www.facebook.com/zuck), his job title was changed to: “Founder and CEO at Meta.” When asked by [The Verge](https://www.theverge.com/22749919/mark-zuckerberg-facebook-meta-company-rebrand) if he would remain CEO at Facebook in the next 5 years, he said: “Probably. I don’t have a specific date how long I want to be doing this for. I guess what I could say is I’m very excited about the next chapter of what we’re doing.” Zuckerberg kicked off the big product event by teasing a series of new social, gaming and workplace concepts for the metaverse – and by acknowledging the optics of focusing on such products amid renewed scrutiny of the company. “I know that some people will say that this isn’t a time to focus on the future, and I want to acknowledge that there are important issues to work on in the present. There always will be,” Zuckerberg said. “So for many people, I’m just not sure there ever will be a good time to focus on the future. But I also know that there are a lot of you who feel the same way that I do.” “We live for what we’re building,” Zuckerberg added. “And while we make mistakes, we keep learning and building and moving forward.” Facebook showed a series of concept videos that highlighted its vision for metaverse, such as sending a holographic image of yourself to a concert with a friend attending in real life, sitting around virtual meeting tables with remote colleagues or playing immersive games with friends. Facebook recently said it would [hire 10,000 people](https://www.cnn.com/2021/10/18/tech/facebook-metaverse-10000-european-jobs/index.html) in Europe to build out the concept. Zuckerberg also announced Messenger calling is coming to VR, plans to operate a virtual marketplace where developers can sell virtual goods and a new home screen in Oculus Quest to make chatting and games in the virtual world more social. “Your devices won’t be the focal point of your attention anymore,” he said. “We’re starting to see a lot of these technologies coming together in the next five or 10 years. A lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one, on a daily basis.” A number of major companies have changed established brands over the years. Kentucky Fried Chicken shortened its name to KFC, Japanese car brand Datsun became Nissan. Some high-profile name changes have followed scandal or controversy. Philip Morris, the maker of Marlboro, changed its name to Altria, for example, and ValuJet became AirTran after one of its planes crashed in 1996. Other name changes are intended to reflect the company’s broader ambitions. Snapchat rebranded as Snap in 2016 to reflect its foray into hardware and Google restructured the company with a new name, Alphabet, and plans to grow a variety of business divisions.
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