🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 168 (from laksa127)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa168.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.cnet.com/tech/mobile/xiaomi-finds-big-success-selling-high-end-smartphones-for-less/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.cnet.com/tech/mobile/xiaomi-finds-big-success-selling-high-end-smartphones-for-less/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.cnet.com\/tech\/mobile\/xiaomi-finds-big-success-selling-high-end-smartphones-for-less\/","crawl_time":1774319335,"first_indexed_time":0,"http_code":200,"src_unparsed":"com,cnet!www,\/tech\/mobile\/xiaomi-finds-big-success-selling-high-end-smartphones-for-less\/ s443","src_root_hash":"2383275557131820768","history_drop_reason":null,"meta_title":"Xiaomi finds big success selling high-end smartphones for less - CNET","meta_descriptions":["China's Xiaomi may be the most successful handset maker you've never heard of. The 3-year-old company sold more than 7 million smartphones last year with no ad budget and no retail sales. CEO Bin Lin spoke at All Things D to explain how."],"attrs_boilerpipe_text":"The high-end Chinese smartphone maker Xiaomi has no marketing budget and no flashy retail stores. And yet it is one of the most successful handset makers in the coveted Chinese mobile market.\nSpeaking here today at the All Things D conference, president and co-founder of the 3-year-old company, Bin Lin explained how the company has grown so rapidly from its first device sold in 2011 to now. He also offered advice to bigger multinational companies struggling to sell products in China.\n\"The way we sell online is to be transparent,\" he said. \"We tell users everything about the phone. Telling them fully about the CPU, display, that it uses an LG battery. We give the good and the bad. And tell them how we'll fix the bad.\"\nXiaomi released its first smartphone in August of 2011, and it released its second in August of 2012. The company spends no money on advertising and when it puts a batch of 300,000 products online, it usually sells out within minutes.\nLast year, the company sold more than seven million handsets and generated over $2 billion in revenue. This year it expects to sell 15 million devices.\nBut Lin noted that the company takes a financial hit when its phones are first introduced. The company only charges the cost of the components for the devices, which means they can sell devices for less than $400 a piece. So how does Xiaomi plan to make money? Selling accessories and services is where Xiaomi sees its future.\nLin said that the cell phone market is where the PC market was 20 years ago. At first the margins were high, but over time they declined. For this reason Lin said that his company has decided to focus on services rather than the devices for its revenue and profits.\nLin said the company plans to expand its sales to Taiwan and Hong Kong, markets that are similar to the U.S. because most phones are sold via a carrier and are subsidized. It's unclear whether the marketing and focus on providing a top-of-the-line device at cheap prices will do well in a market where device pricing is not as important.","attrs_markdown":"X\n\n[Your Guide To a Better Future](https:\/\/www.cnet.com\/ \"CNET\")\n\n[Add as a preferred source on Google](https:\/\/www.google.com\/preferences\/source?q=cnet.com)\n\n- [News](https:\/\/www.cnet.com\/news\/ \"News\")\n- [AI](https:\/\/www.cnet.com\/ai-atlas\/ \"AI\")\n- [Tech](https:\/\/www.cnet.com\/tech\/ \"Tech\")\n  - [VPN](https:\/\/www.cnet.com\/tech\/vpn\/)\n  - [Phones](https:\/\/www.cnet.com\/tech\/mobile\/phones\/)\n  - [Laptops](https:\/\/www.cnet.com\/tech\/computing\/laptops\/)\n  - [Audio](https:\/\/www.cnet.com\/tech\/home-entertainment\/audio\/)\n  - [TV](https:\/\/www.cnet.com\/tech\/home-entertainment\/tvs\/)\n  - [Services & Software](https:\/\/www.cnet.com\/tech\/services-and-software\/)\n  - [Computers](https:\/\/www.cnet.com\/tech\/computing\/desktops\/)\n  [All Tech](https:\/\/www.cnet.com\/tech\/ \"Tech\")\n- [Home](https:\/\/www.cnet.com\/home\/ \"Home\")\n  - [Home Security](https:\/\/www.cnet.com\/home\/security\/)\n  - [Smart Home](https:\/\/www.cnet.com\/home\/smart-home\/)\n  - [Kitchen & Household](https:\/\/www.cnet.com\/home\/kitchen-and-household\/)\n  - [Yard & Outdoors](https:\/\/www.cnet.com\/home\/yard-and-outdoors\/)\n  - [Home Internet](https:\/\/www.cnet.com\/home\/internet\/)\n  [All Home](https:\/\/www.cnet.com\/home\/ \"Home\")\n- [Entertainment](https:\/\/www.cnet.com\/culture\/entertainment\/ \"Entertainment\")\n  - [Gaming](https:\/\/www.cnet.com\/tech\/gaming\/)\n  - [TV & Movies](https:\/\/www.cnet.com\/tech\/streaming-services\/)\n  - [Streaming](https:\/\/www.cnet.com\/tech\/streaming-services\/)\n  [All Entertainment](https:\/\/www.cnet.com\/culture\/entertainment\/ \"Entertainment\")\n- [Wellness](https:\/\/www.cnet.com\/health\/ \"Wellness\")\n  - [Sleep](https:\/\/www.cnet.com\/health\/sleep\/)\n  - [Nutrition](https:\/\/www.cnet.com\/health\/nutrition\/)\n  - [Fitness](https:\/\/www.cnet.com\/health\/fitness\/)\n  - [Personal Care](https:\/\/www.cnet.com\/health\/personal-care\/)\n  [All Wellness](https:\/\/www.cnet.com\/health\/ \"Wellness\")\n- [Gift Guides](https:\/\/www.cnet.com\/gifts\/ \"Gift Guides\")\n- [Cover Stories](https:\/\/www.cnet.com\/feature\/cover-stories\/ \"Cover Stories\")\n- [More](https:\/\/www.cnet.com\/tech\/mobile\/xiaomi-finds-big-success-selling-high-end-smartphones-for-less\/ \"More\")\n  - [Money](https:\/\/www.cnet.com\/personal-finance\/)\n  - [CNET Video](https:\/\/www.cnet.com\/videos\/)\n  - [Editors' Choice](https:\/\/www.cnet.com\/editors-choice\/)\n  [All More](https:\/\/www.cnet.com\/tech\/mobile\/xiaomi-finds-big-success-selling-high-end-smartphones-for-less\/ \"More\")\n\n[Add as a preferred source on Google](https:\/\/www.google.com\/preferences\/source?q=cnet.com)\n\nBack\n\nToday's Highlights\n\n- 01  [iPad Air M4 Review: The Best Option for the Moment](https:\/\/www.cnet.com\/tech\/computing\/ipad-air-m4-review\/)\n- 02  [iPhone 17E Review: Magnetically Appealing (and Pink)](https:\/\/www.cnet.com\/apple-iphone-17e-review\/)\n- 03  [Wi-Fi 7 Routers: How CNET's Lab Testing Changed My Mind](https:\/\/www.cnet.com\/home\/internet\/is-wi-fi-7-faster-than-previous-generations\/)\n- 04  [M5 MacBook Air Review (13-Inch, 2026): Go Big or Go Neo](https:\/\/www.cnet.com\/tech\/computing\/m5-macbook-air-review-13-inch-2026\/)\n- 05  [MacBook Neo Review: Near-Perfect Starter Mac](https:\/\/www.cnet.com\/tech\/computing\/apple-macbook-neo-review\/)\n- 06  [Meta's Smart Glasses Privacy Policies](https:\/\/www.cnet.com\/tech\/services-and-software\/meta-ray-ban-smart-glasses-ai-privacy-policy\/)\n- 07  [Top 100 Channels on Live TV Streaming Services: YouTube TV, Hulu Live and More](https:\/\/www.cnet.com\/tech\/services-and-software\/top-100-channels-live-tv-streaming-services-look-youtubetv-hulu-live-more\/)\n- 08  [These are the 22 Official Best of CES Winners This Year](https:\/\/www.cnet.com\/best-of-ces-2026\/)\n- 09  [Best VPN 2026: Top 5 Services Tested](https:\/\/www.cnet.com\/tech\/services-and-software\/best-vpn\/)\n\nAI\n\n- [Still Haven't Gotten Into the Viral Sora 2 App? 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experts to help you boost your online privacy.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/vpn\/)\n\nBest VPNs\n\n- [Best VPN](https:\/\/www.cnet.com\/tech\/services-and-software\/best-vpn\/)\n- [iPhone](https:\/\/www.cnet.com\/tech\/services-and-software\/best-vpn-for-iphone\/)\n- [Free](https:\/\/www.cnet.com\/tech\/services-and-software\/best-free-vpn\/)\n- [Amazon Fire Stick](https:\/\/www.cnet.com\/tech\/services-and-software\/best-vpn-for-firestick\/)\n- [Mobile](https:\/\/www.cnet.com\/tech\/services-and-software\/best-mobile-vpn\/)\n- [Streaming](https:\/\/www.cnet.com\/tech\/services-and-software\/best-vpn-for-streaming\/)\n- [VPN Deals](https:\/\/www.cnet.com\/deals\/best-vpn-deals\/)\n\nVPN Reviews\n\n- [ExpressVPN](https:\/\/www.cnet.com\/tech\/services-and-software\/expressvpn-review\/)\n- [Surfshark](https:\/\/www.cnet.com\/tech\/services-and-software\/surfshark-vpn-review\/)\n- [NordVPN](https:\/\/www.cnet.com\/tech\/services-and-software\/nordvpn-review\/)\n- [NordVPN vs. ExpressVPN](https:\/\/www.cnet.com\/tech\/services-and-software\/expressvpn-vs-nordvpn\/)\n\nBack\n\nPhones\n\nExpert reviews and insightful guides on the latest phones to help you find the perfect device for your needs.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/mobile\/phones\/)\n\nBest Phones\n\n- [Best Overall Phones](https:\/\/www.cnet.com\/tech\/mobile\/best-phone\/)\n- [iPhone](https:\/\/www.cnet.com\/tech\/mobile\/best-iphone\/)\n- [Android](https:\/\/www.cnet.com\/tech\/mobile\/best-android-phone\/)\n- [iPhone Deals](https:\/\/www.cnet.com\/deals\/best-iphone-16-deals\/)\n\nBest Phone Plans\n\n- [Family Plans](https:\/\/www.cnet.com\/tech\/mobile\/best-family-phone-plan\/)\n- [Cellphone Plans](https:\/\/www.cnet.com\/tech\/mobile\/best-phone-plans\/)\n- [Unlimited Plans](https:\/\/www.cnet.com\/tech\/mobile\/best-unlimited-data-plan\/)\n\nPhone Reviews\n\n- [Galaxy S25 Ultra](https:\/\/www.cnet.com\/tech\/mobile\/galaxy-s25-ultra-review-greatest-phone-screen-ever-and-lets-not-talk-about-the-ai\/)\n- [iPhone 16 Pro](https:\/\/www.cnet.com\/tech\/mobile\/apple-iphone-16-pro-and-pro-max-review-compelling-upgrade-with-my-favorite-iphone-feature-in-years\/)\n- [iPhone 16 Cases](https:\/\/www.cnet.com\/tech\/mobile\/best-iphone-16-and-iphone-16-pro-cases\/)\n\nBack\n\nLaptops\n\nGuides from our experts to help you find the best laptop for your specific needs.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/computing\/laptops\/)\n\nBest Laptops\n\n- [Best Laptop](https:\/\/www.cnet.com\/tech\/computing\/best-laptop\/)\n- [School Laptop](https:\/\/www.cnet.com\/tech\/computing\/best-laptop-for-college\/)\n- [Macbook](https:\/\/www.cnet.com\/tech\/computing\/best-macbook\/)\n- [Windows](https:\/\/www.cnet.com\/tech\/computing\/best-windows-laptop\/)\n- [Battery Life](https:\/\/www.cnet.com\/tech\/computing\/best-battery-life-laptop\/)\n- [Lightweight](https:\/\/www.cnet.com\/tech\/computing\/best-lightweight-laptop\/)\n- [Gaming](https:\/\/www.cnet.com\/tech\/computing\/best-gaming-laptop\/)\n- [Budget](https:\/\/www.cnet.com\/tech\/computing\/best-budget-laptop\/)\n- [Monitors](https:\/\/www.cnet.com\/tech\/computing\/best-monitor\/)\n\nLaptop Guides\n\n- [Chromebook vs. Laptop](https:\/\/www.cnet.com\/tech\/computing\/chromebook-vs-laptop-whats-the-difference\/)\n- [MacBook Air vs. MacBook Pro](https:\/\/www.cnet.com\/tech\/computing\/macbook-air-vs-macbook-pro-which-macbook-should-i-buy\/)\n- [Laptop Deals](https:\/\/www.cnet.com\/deals\/best-laptop-deals\/)\n\nBack\n\nAudio\n\nThe best of our audio guides to help you make the most of your listening experience.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/home-entertainment\/audio\/)\n\nBest Earbuds\n\n- [Wireless](https:\/\/www.cnet.com\/tech\/mobile\/best-wireless-earbuds\/)\n- [Budget](https:\/\/www.cnet.com\/tech\/mobile\/best-cheap-budget-wireless-earbuds\/)\n- [Noise-Canceling](https:\/\/www.cnet.com\/tech\/mobile\/best-noise-canceling-wireless-earbuds\/)\n\nBest Headphones\n\n- [Best Overall Headphones](https:\/\/www.cnet.com\/tech\/mobile\/best-headphones\/)\n- [Noise Canceling](https:\/\/www.cnet.com\/tech\/mobile\/best-noise-canceling-headphones\/)\n- [Work from Home](https:\/\/www.cnet.com\/tech\/mobile\/best-headphones-for-work-at-home\/)\n\nBest Speakers\n\n- [Bluetooth](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-bluetooth-speaker\/)\n- [Record Players](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-record-player-and-turntable\/)\n- [AV Receivers](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-av-receiver\/)\n\nBack\n\nTV\n\nWe'll help you make your entertainment as good as the movies.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/home-entertainment\/tvs\/)\n\nBest TVs\n\n- [Best Overall TVs](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-tv\/)\n- [65-inch](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-65-inch-tv\/)\n- [75-inch](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-75-inch-tv\/)\n- [Budget](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-budget-tv\/)\n- [TV Deals](https:\/\/www.cnet.com\/deals\/best-tv-deals\/)\n- [QLED vs. OLED](https:\/\/www.cnet.com\/tech\/home-entertainment\/qled-vs-oled-whats-better\/)\n\nTV Accessories\n\n- [Best Projectors](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-projector\/)\n- [Best TV Antenna](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-indoor-tv-antenna\/)\n\nTV Streaming Devices\n\n- [Best Streaming Device](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-streaming-device\/)\n- [Best Fire TV Stick](https:\/\/www.cnet.com\/tech\/home-entertainment\/best-fire-tv-stick\/)\n\nBack\n\nServices & Software\n\nAll the news and tips you need to get the most out of services, apps and software you use every day.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/services-and-software\/)\n\nServices and Software\n\n- [Best Antivirus Software](https:\/\/www.cnet.com\/tech\/services-and-software\/best-antivirus\/)\n- [Best Password Manager](https:\/\/www.cnet.com\/tech\/services-and-software\/best-password-manager\/)\n- [Extra 15GB Gmail Storage](https:\/\/www.cnet.com\/tech\/services-and-software\/gmail-inbox-zero-15gb-free-storage-space\/)\n\niOS Tips\n\n- [Settings to Change](https:\/\/www.cnet.com\/tech\/mobile\/not-ready-for-ios-26-10-ios-18-settings-to-tweak-asap\/)\n- [How to Clear Your Cache](https:\/\/www.cnet.com\/tech\/services-and-software\/iphone-browser-clear-cache\/)\n- [Hidden Features](https:\/\/www.cnet.com\/tech\/services-and-software\/11-hidden-ios-18-5-features-i-love\/)\n\nWeb Hosting\n\n- [Minecraft Server](https:\/\/www.cnet.com\/tech\/services-and-software\/best-minecraft-server-hosting\/)\n- [Best Web Hosting Services](https:\/\/www.cnet.com\/tech\/services-and-software\/best-web-hosting\/)\n- [Best Cheap Web Hosting](https:\/\/www.cnet.com\/tech\/services-and-software\/best-cheap-web-hosting\/)\n\nBack\n\nComputers\n\nWhat you need for work and play, and how to get the most out of it.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/computing\/desktops\/)\n\nBest Computers\n\n- [Desktop Computer](https:\/\/www.cnet.com\/tech\/computing\/best-desktop-computer\/)\n- [Gaming PC](https:\/\/www.cnet.com\/tech\/computing\/best-gaming-pc\/)\n- [iMac Deals](https:\/\/www.cnet.com\/deals\/best-imac-deals\/)\n\nBest Tablets\n\n- [Best Overall Tablet](https:\/\/www.cnet.com\/tech\/computing\/best-tablet\/)\n- [Best iPad](https:\/\/www.cnet.com\/tech\/computing\/best-ipad\/)\n- [E Ink Tablets](https:\/\/www.cnet.com\/tech\/computing\/best-e-ink-tablets\/)\n- [iPad Pro Deals](https:\/\/www.cnet.com\/deals\/best-ipad-pro-deals\/)\n\nComputer Tips\n\n- [Recycle Old Tech](https:\/\/www.cnet.com\/tech\/computing\/where-to-recycle-your-old-pc-laptop-and-printer-for-free\/)\n- [Windows on Mac](https:\/\/www.cnet.com\/tech\/computing\/how-to-run-windows-from-your-mac\/)\n\nBack\n\nHome Security\n\nPractical advice on keeping your home safe and secure.\n\n[Explore all](https:\/\/www.cnet.com\/home\/security\/)\n\nBest Home Security Cameras\n\n- [Best Overall Security Camera](https:\/\/www.cnet.com\/home\/security\/best-home-security-camera\/)\n- [Outdoor](https:\/\/www.cnet.com\/home\/security\/best-outdoor-home-security-cameras\/)\n- [With No Subscription](https:\/\/www.cnet.com\/home\/security\/best-home-security-cameras-without-subscriptions\/)\n- [Wireless](https:\/\/www.cnet.com\/home\/security\/best-wireless-home-security-cameras\/)\n\nBest Security Systems\n\n- [Best Overall Security System](https:\/\/www.cnet.com\/home\/security\/best-home-security-system\/)\n- [DIY Security System](https:\/\/www.cnet.com\/home\/security\/best-diy-home-security-systems\/)\n\nBest Security Products\n\n- [Ring Video Doorbell](https:\/\/www.cnet.com\/home\/security\/best-ring-video-doorbells\/)\n- [Smoke Detectors](https:\/\/www.cnet.com\/home\/security\/best-smoke-detector\/)\n- [Smart Locks](https:\/\/www.cnet.com\/home\/security\/best-smart-locks\/)\n- [Video Doorbells](https:\/\/www.cnet.com\/home\/security\/best-video-doorbell-cameras\/)\n\nBack\n\nSmart Home\n\nEverything you need to know to build a smart home that works for you.\n\n[Explore all](https:\/\/www.cnet.com\/home\/smart-home\/)\n\nBest in Smart Home\n\n- [Indoor Smart Garden](https:\/\/www.cnet.com\/home\/smart-home\/best-indoor-garden\/)\n- [HomeKit](https:\/\/www.cnet.com\/home\/smart-home\/best-apple-homekit-siri-devices\/)\n- [Smart Thermostats](https:\/\/www.cnet.com\/home\/energy-and-utilities\/best-smart-thermostats\/)\n- [Smart Garage Door Controller](https:\/\/www.cnet.com\/home\/smart-home\/best-smart-garage-door-opener-controller\/)\n- [Smart Plugs](https:\/\/www.cnet.com\/home\/smart-home\/best-smart-plugs\/)\n- [Smart Displays](https:\/\/www.cnet.com\/home\/smart-home\/best-smart-displays\/)\n- [Smart Home Devices](https:\/\/www.cnet.com\/home\/smart-home\/best-smart-home-devices\/)\n- [Smart Lights](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-smart-lights\/)\n- [Amazon Alexa](https:\/\/www.cnet.com\/home\/smart-home\/best-alexa-devices\/)\n- [Smart Home Deals](https:\/\/www.cnet.com\/deals\/best-smart-home-deals\/)\n\nBest Electric Vehicles\n\n- [Best Overall EVs](https:\/\/www.cnet.com\/home\/electric-vehicles\/best-ev-electric-car\/)\n- [EV Chargers](https:\/\/www.cnet.com\/home\/electric-vehicles\/best-ev-charger\/)\n- [Budget](https:\/\/www.cnet.com\/home\/electric-vehicles\/the-most-affordable-electric-cars\/)\n\nBack\n\nKitchen & Household\n\nFrom coffee makers to robot vacuums, we tackle what you need to know to keep your home running smoothly.\n\n[Explore all](https:\/\/www.cnet.com\/home\/kitchen-and-household\/)\n\nBest in Home Tech\n\n- [Dishwashers](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-dishwasher\/)\n- [Car Vacuums](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-car-vacuum\/)\n- [Showerheads](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-showerhead\/)\n- [Air Purifiers](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-air-purifier\/)\n- [Cordless Vacuums](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-cordless-vacuum\/)\n- [Robot Vacuums](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-robot-vacuum\/)\n\nBest for Home Office\n\n- [Office Chairs](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-office-chairs\/)\n- [Standing Desks](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-standing-desk\/)\n- [Surge Protectors](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-surge-protector\/)\n- [Tower Fans](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-tower-fans\/)\n- [Dehumidifiers](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-dehumidifier\/)\n\nBest in the Kitchen\n\n- [Air Fryers](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-air-fryer\/)\n- [Bread Machines](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-bread-machines\/)\n- [Meat Thermometers](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-meat-thermometers\/)\n- [Nonstick Pans](https:\/\/www.cnet.com\/home\/kitchen-and-household\/best-nonstick-pan\/)\n\nBack\n\nYard & Outdoors\n\nAll the tools, gear and skills you need to keep your home's yard and outdoor spaces looking sharp.\n\n[Explore all](https:\/\/www.cnet.com\/home\/yard-and-outdoors\/)\n\nBest in Yard & Outdoors\n\n- [Garden Hoses](https:\/\/www.cnet.com\/home\/yard-and-outdoors\/best-garden-hoses\/)\n- [Pressure Washers](https:\/\/www.cnet.com\/home\/yard-and-outdoors\/best-pressure-washer\/)\n- [Water Guns](https:\/\/www.cnet.com\/home\/yard-and-outdoors\/best-water-guns\/)\n- [Grills](https:\/\/www.cnet.com\/home\/yard-and-outdoors\/best-grill\/)\n- [Electric Lawn Mowers](https:\/\/www.cnet.com\/home\/yard-and-outdoors\/best-electric-lawn-mower\/)\n- [Solar Batteries](https:\/\/www.cnet.com\/home\/solar\/best-solar-batteries\/)\n- [Portable Power Stations](https:\/\/www.cnet.com\/home\/energy-and-utilities\/best-portable-power-stations\/)\n\nBack\n\nHome Internet\n\nWe unpack everything you need to know about internet service.\n\n[Explore all](https:\/\/www.cnet.com\/home\/internet\/)\n\nInternet Reviews\n\n- [Verizon 5G](https:\/\/www.cnet.com\/home\/internet\/verizon-5g-home-internet-review\/)\n- [T-Mobile 5G](https:\/\/www.cnet.com\/home\/internet\/t-mobile-5g-home-internet-review\/)\n- [Xfinity Internet](https:\/\/www.cnet.com\/home\/internet\/xfinity-internet-review\/)\n- [AT\\&T Internet Air](https:\/\/www.cnet.com\/home\/internet\/at-t-internet-air-review\/)\n- [Starlink](https:\/\/www.cnet.com\/home\/internet\/starlink-internet-review\/)\n- [Best ISPs](https:\/\/www.cnet.com\/home\/internet\/best-internet-providers\/)\n\nBest Routers\n\n- [Best Overall Routers](https:\/\/www.cnet.com\/home\/internet\/best-wi-fi-routers\/)\n- [Gaming](https:\/\/www.cnet.com\/home\/internet\/best-gaming-routers\/)\n- [Wi-Fi Extenders](https:\/\/www.cnet.com\/home\/internet\/best-wifi-extenders\/)\n- [Mesh Wi-Fi Systems](https:\/\/www.cnet.com\/home\/internet\/best-mesh-wifi-routers\/)\n\nTop ISPs by Location\n\n- [Chicago, IL](https:\/\/www.cnet.com\/home\/internet\/best-internet-providers-in-chicago-il\/)\n- [San Francisco, CA](https:\/\/www.cnet.com\/home\/internet\/best-internet-providers-in-san-francisco-ca\/)\n- [Houston, TX](https:\/\/www.cnet.com\/home\/internet\/best-internet-providers-in-houston-tx\/)\n- [New York, NY](https:\/\/www.cnet.com\/home\/internet\/best-internet-providers-in-new-york-ny\/)\n\nBack\n\nGaming\n\nReviews, news and buying advice on console, PC, handheld and VR gaming.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/gaming\/)\n\nNintendo Switch 2\n\n- [How to Buy the Switch 2](https:\/\/www.cnet.com\/deals\/nintendo-switch-2-restock-tracker\/)\n- [Switch 1 vs. Switch 2](https:\/\/www.cnet.com\/tech\/gaming\/nintendo-switch-2-vs-switch-1-gamers-start-your-specs-breakdowns\/)\n- [Switch Deals](https:\/\/www.cnet.com\/deals\/best-nintendo-switch-deals\/)\n\nBest Games by Platform\n\n- [Nintendo Switch](https:\/\/www.cnet.com\/tech\/gaming\/top-best-nintendo-switch-games\/)\n- [PlayStation 5](https:\/\/www.cnet.com\/tech\/gaming\/best-ps5-games\/)\n- [Xbox](https:\/\/www.cnet.com\/tech\/gaming\/best-xbox-games-for-xbox-one-series-x-s\/)\n- [PC Games](https:\/\/www.cnet.com\/tech\/gaming\/best-pc-games-right-now\/)\n- [Mobile](https:\/\/www.cnet.com\/tech\/gaming\/the-15-best-mobile-games-in-2025-top-iphone-and-android-games\/)\n- [Virtual Reality](https:\/\/www.cnet.com\/tech\/gaming\/best-vr-games\/)\n\nBest Gaming Hardware\n\n- [VR Headsets](https:\/\/www.cnet.com\/tech\/gaming\/best-vr-headset\/)\n- [SSDs for PS5](https:\/\/www.cnet.com\/tech\/gaming\/best-m2-ssd\/)\n\nBest Gaming Deals\n\n- [PlayStation Plus](https:\/\/www.cnet.com\/deals\/best-playstation-plus-deals\/)\n- [Xbox Game Pass](https:\/\/www.cnet.com\/deals\/best-xbox-game-pass-deals\/)\n- [Free Xbox Game Pass](https:\/\/www.cnet.com\/tech\/gaming\/how-to-get-xbox-game-pass-for-free\/)\n- [Xbox Deals](https:\/\/www.cnet.com\/deals\/best-xbox-deals\/)\n\nBack\n\nTV & Movies\n\nWhen and where to watch TV shows, movies, and live events on streaming services.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/streaming-services\/)\n\nWhat to Watch\n\n- [Best Shows This Week](https:\/\/www.cnet.com\/tech\/services-and-software\/what-to-stream-on-tv-this-week-nonnas-poker-face-and-more\/)\n- [Best Netflix Shows](https:\/\/www.cnet.com\/tech\/services-and-software\/best-tv-shows-netflix\/)\n- [Best Netflix Movies](https:\/\/www.cnet.com\/tech\/services-and-software\/best-movies-on-netflix\/)\n- [Best Max Shows](https:\/\/www.cnet.com\/culture\/entertainment\/best-shows-to-watch-on-hbo-max\/)\n- [Best Max Movies](https:\/\/www.cnet.com\/tech\/services-and-software\/best-movies-to-watch-on-hbo-max\/)\n- [Best Prime Video Shows](https:\/\/www.cnet.com\/tech\/services-and-software\/best-shows-to-watch-on-prime-video\/)\n- [Best Prime Video Horror Movies](https:\/\/www.cnet.com\/tech\/services-and-software\/best-horror-movies-to-watch-on-prime-video\/)\n- [Best Prime Video Sci-Fi Movies](https:\/\/www.cnet.com\/tech\/services-and-software\/prime-video-best-sci-fi-movies\/)\n- [Best Disney Plus Shows](https:\/\/www.cnet.com\/tech\/services-and-software\/disney-plus-best-tv-shows-2026\/)\n- [Best Apple TV Sci-Fi Shows](https:\/\/www.cnet.com\/tech\/services-and-software\/best-apple-tv-plus-sci-fi-shows\/)\n- [Best Hulu Horror Movies](https:\/\/www.cnet.com\/culture\/entertainment\/best-horror-movies-on-hulu\/)\n- [Best Peacock Shows](https:\/\/www.cnet.com\/tech\/services-and-software\/best-shows-to-watch-on-peacock\/)\n\nBack\n\nStreaming\n\nNews, comparisons and advice to help you make sense of streaming.\n\n[Explore all](https:\/\/www.cnet.com\/tech\/streaming-services\/)\n\nBest Streaming Services\n\n- [Best Overall Streaming Services](https:\/\/www.cnet.com\/tech\/services-and-software\/best-streaming-service\/)\n- [Free](https:\/\/www.cnet.com\/tech\/services-and-software\/best-free-tv-streaming-services\/)\n- [Live TV](https:\/\/www.cnet.com\/tech\/services-and-software\/best-live-tv-streaming-service-for-cord-cutters\/)\n- [4K Content](https:\/\/www.cnet.com\/tech\/services-and-software\/best-streaming-services-for-4k-content\/)\n- [Kids](https:\/\/www.cnet.com\/tech\/services-and-software\/best-streaming-services-for-kids\/)\n- [Music](https:\/\/www.cnet.com\/tech\/services-and-software\/best-music-streaming-service\/)\n- [Streaming Deals](https:\/\/www.cnet.com\/deals\/best-streaming-service-deals\/)\n\nStreaming Service Reviews\n\n- [YouTube TV](https:\/\/www.cnet.com\/tech\/services-and-software\/youtube-tv-review\/)\n- [Hulu Plus Live TV](https:\/\/www.cnet.com\/tech\/services-and-software\/hulu-plus-live-tv-review-for-cord-cutters-who-enjoy-premium-channels-perks\/)\n- [Netflix](https:\/\/www.cnet.com\/tech\/services-and-software\/netflix-review-our-top-pick-sea-streaming-choices\/)\n- [Max](https:\/\/www.cnet.com\/tech\/services-and-software\/max-streaming-service-review-loads-of-content-but-you-have-to-make-it-fit-you\/)\n- [Youtube TV vs. Hulu Plus TV](https:\/\/www.cnet.com\/tech\/services-and-software\/youtube-tv-vs-hulu-plus-live-tv-rated-the-pros-and-cons-of-each-streaming-service\/)\n\nBack\n\nSleep\n\nOur science-backed advice will help you sleep well every night.\n\n[Explore all](https:\/\/www.cnet.com\/health\/sleep\/)\n\nBest Mattresses\n\n- [Best Overall](https:\/\/www.cnet.com\/health\/sleep\/best-mattresses\/)\n- [King](https:\/\/www.cnet.com\/health\/sleep\/best-king-mattress\/)\n- [Firm](https:\/\/www.cnet.com\/health\/sleep\/best-firm-mattress\/)\n- [Memory Foam](https:\/\/www.cnet.com\/health\/sleep\/best-memory-foam-mattress\/)\n- [Twin](https:\/\/www.cnet.com\/health\/sleep\/best-twin-mattress\/)\n- [Adjustable](https:\/\/www.cnet.com\/health\/sleep\/best-adjustable-mattress\/)\n- [Plus Size](https:\/\/www.cnet.com\/health\/sleep\/best-mattress-for-heavy-people\/)\n- [Side Sleepers](https:\/\/www.cnet.com\/health\/sleep\/best-mattress-for-side-sleepers\/)\n- [Air Mattresses](https:\/\/www.cnet.com\/health\/sleep\/best-air-mattress\/)\n\nMattress Reviews\n\n- [Tempur-Pedic](https:\/\/www.cnet.com\/health\/sleep\/tempurpedic-mattress-review\/)\n- [DreamCloud](https:\/\/www.cnet.com\/health\/sleep\/dreamcloud-mattress-review\/)\n- [Nectar](https:\/\/www.cnet.com\/health\/sleep\/nectar-mattress-review\/)\n- [Beautyrest](https:\/\/www.cnet.com\/health\/sleep\/beautyrest-mattress-review\/)\n- [Helix](https:\/\/www.cnet.com\/health\/sleep\/helix-mattress-reviews\/)\n- [Purple](https:\/\/www.cnet.com\/health\/sleep\/ive-tested-every-purple-mattress-here-are-my-thoughts-on-the-new-line\/)\n- [Mattress Deals](https:\/\/www.cnet.com\/deals\/best-mattress-deals\/)\n\nBest Sleep Products\n\n- [Cooling Comforters](https:\/\/www.cnet.com\/health\/sleep\/best-cooling-comforters\/)\n- [Cooling Mattress Toppers](https:\/\/www.cnet.com\/health\/sleep\/best-cooling-mattress-toppers\/)\n- [Earplugs for Sleeping](https:\/\/www.cnet.com\/health\/sleep\/best-earplugs-for-sleeping\/)\n- [Sleep Trackers](https:\/\/www.cnet.com\/health\/sleep\/best-sleep-tracker\/)\n- [Travel Pillows](https:\/\/www.cnet.com\/health\/sleep\/best-travel-pillows\/)\n- [Best Pillows](https:\/\/www.cnet.com\/health\/sleep\/best-pillow\/)\n- [Cooling Pillows](https:\/\/www.cnet.com\/health\/sleep\/best-cooling-pillows\/)\n- [Sleep Headphones](https:\/\/www.cnet.com\/health\/sleep\/cnet-experts-8-favorite-sleep-headphones-in-2026\/)\n\nBack\n\nNutrition\n\nFrom plant-based meat to the latest diet trend, we help you eat healthy.\n\n[Explore all](https:\/\/www.cnet.com\/health\/nutrition\/)\n\nBest Meal Kits\n\n- [Best Overall Meal Kit](https:\/\/www.cnet.com\/health\/nutrition\/best-meal-kit-delivery-service\/)\n- [Meal Delivery Deals](https:\/\/www.cnet.com\/deals\/best-meal-kit-and-meal-delivery-deals\/)\n- [Vegan](https:\/\/www.cnet.com\/health\/nutrition\/best-vegan-meal-delivery-services\/)\n- [Healthy](https:\/\/www.cnet.com\/health\/nutrition\/best-healthy-meal-delivery-service\/)\n- [Meat Delivery](https:\/\/www.cnet.com\/health\/nutrition\/best-meat-delivery-service\/)\n- [Keto](https:\/\/www.cnet.com\/health\/nutrition\/best-keto-meal-delivery\/)\n- [Cheapest](https:\/\/www.cnet.com\/health\/nutrition\/cheapest-meal-delivery-service\/)\n\nNutrition Tips\n\n- [Protein Visual Guide](https:\/\/www.cnet.com\/health\/nutrition\/what-100-grams-protein-looks-like-plate-different-diets\/)\n- [Meal Kits vs. Groceries](https:\/\/www.cnet.com\/health\/nutrition\/meal-kits-have-gotten-cheap-but-are-they-cheaper-than-groceries\/)\n- [Natural Sugar Substitutes](https:\/\/www.cnet.com\/health\/nutrition\/the-6-best-natural-sugar-substitutes-want-cut-out-processed-white-sugar\/)\n- [Apple Cider Vinegar](https:\/\/www.cnet.com\/health\/nutrition\/apple-cider-vinegar-benefits-side-effects-dosage\/)\n\nBack\n\nFitness\n\nNo matter your fitness goals, we've got the expert tips you need.\n\n[Explore all](https:\/\/www.cnet.com\/health\/fitness\/)\n\nBest Fitness Equipment\n\n- [Peloton Alternatives](https:\/\/www.cnet.com\/health\/fitness\/best-peloton-alternatives\/)\n- [Smart Home Gyms](https:\/\/www.cnet.com\/health\/fitness\/best-smart-home-gym\/)\n- [Exercise Bikes](https:\/\/www.cnet.com\/health\/fitness\/best-exercise-bike\/)\n- [Treadmills](https:\/\/www.cnet.com\/health\/fitness\/best-treadmills\/)\n- [Ellipticals](https:\/\/www.cnet.com\/health\/fitness\/best-elliptical\/)\n\nBest Fitness Accessories\n\n- [Smart Scale](https:\/\/www.cnet.com\/health\/fitness\/get-accurate-readings-with-the-best-smart-scales-for-your-bathroom\/)\n- [Massage Guns](https:\/\/www.cnet.com\/health\/fitness\/best-massage-gun\/)\n- [Heart Rate Monitor](https:\/\/www.cnet.com\/health\/fitness\/best-chest-strap-heart-rate-monitors\/)\n\nBack\n\nPersonal Care\n\nWe share how to look and feel so fresh and clean.\n\n[Explore all](https:\/\/www.cnet.com\/health\/personal-care\/)\n\nBest in Eyewear\n\n- [Replacement Rx Lenses](https:\/\/www.cnet.com\/health\/personal-care\/best-places-to-buy-replacement-prescription-lenses\/)\n- [Reading Glasses](https:\/\/www.cnet.com\/health\/personal-care\/best-places-to-buy-reading-glasses-online\/)\n- [OTC Eye Drops](https:\/\/www.cnet.com\/health\/personal-care\/best-eye-drops\/)\n- [Vitamins for Healthy Eyes](https:\/\/www.cnet.com\/health\/personal-care\/supplements-best-nurturing-eyes-vision\/)\n- [Online Glasses Stores](https:\/\/www.cnet.com\/health\/personal-care\/best-places-to-buy-glasses-online\/)\n- [Online Contact Lenses](https:\/\/www.cnet.com\/health\/personal-care\/best-place-to-buy-contacts-online\/)\n\nBest in Dental Care\n\n- [Electric Toothbrushes](https:\/\/www.cnet.com\/health\/personal-care\/best-electric-toothbrush\/)\n- [Teeth Whitening Strips](https:\/\/www.cnet.com\/health\/personal-care\/best-teeth-whitening-strips\/)\n- [Whitening Toothpaste](https:\/\/www.cnet.com\/health\/personal-care\/best-whitening-toothpaste\/)\n\nBack\n\nMoney\n\nGet the latest news and share tips for making better decisions for your financial future.\n\n[Explore all](https:\/\/www.cnet.com\/personal-finance\/)\n\nSocial Security\n\n- [Social Security Check Tracker](https:\/\/www.cnet.com\/personal-finance\/social-security-august-2025-the-next-round-of-payments-is-coming-soon\/)\n- [Social Security Mistakes](https:\/\/www.cnet.com\/personal-finance\/dont-lose-your-social-security-benefits-these-mistakes-will-cost-you\/)\n- [How to Maximize Social Security](https:\/\/www.cnet.com\/personal-finance\/social-security-2025-what-goes-into-determining-your-monthly-payment-and-how-to-maximize-it\/)\n\nBest Finance Software\n\n- [Identity Theft Protection](https:\/\/www.cnet.com\/tech\/services-and-software\/best-identity-theft-protection\/)\n- [Tax Software](https:\/\/www.cnet.com\/tech\/services-and-software\/best-tax-software-2026\/)\n- [TurboTax Review](https:\/\/www.cnet.com\/tech\/services-and-software\/turbotax-review-2026\/)\n- [Free Tax Filing](https:\/\/www.cnet.com\/tech\/services-and-software\/best-free-tax-software-2026\/)\n- [Rocket Money Review](https:\/\/www.cnet.com\/personal-finance\/banking\/rocket-money\/)\n- [Zelle Limits](https:\/\/www.cnet.com\/personal-finance\/banking\/zelle-limits-at-top-banks\/)\n\nBack\n\nCNET Video\n\nYour video guide to the ever-changing tech world.\n\n[Explore all](https:\/\/www.cnet.com\/videos\/)\n\n- [Expert vs. AI: Is Now the Time to Buy an EV? - CNET](https:\/\/www.cnet.com\/videos\/expert-vs-ai-is-now-the-time-to-buy-an-ev\/)\n- [The Real Reason to Upgrade to iPhone 16E (It's Not AI) - CNET](https:\/\/www.cnet.com\/videos\/the-real-reason-to-upgrade-to-iphone-16e-its-not-ai\/)\n- [Watch Unitree's G1 Humanoid Robot Run in New Video - CNET](https:\/\/www.cnet.com\/videos\/watch-unitrees-g1-humanoid-robot-run-in-new-video\/)\n- [iPhone SE 4 vs. iPhone 17 Air Rumors: Does Size Matter Over Cost? - CNET](https:\/\/www.cnet.com\/videos\/does-iphone-size-matter-iphone-se-4-vs-iphone-17-air-rumors\/)\n\nBack\n\nEditors' Choice\n\nOur Editors' Choice awards represent the very best products and services our expert editors recommend.\n\n[Explore all](https:\/\/www.cnet.com\/editors-choice\/)\n\n- [Subscription Services](https:\/\/www.cnet.com\/editors-choice\/cnet-editors-choice-our-top-picks-in-subscription-services\/)\n- [Energy Services](https:\/\/www.cnet.com\/editors-choice\/cnet-editors-choice-our-top-picks-in-energy-services\/)\n- [Giftable Tech](https:\/\/www.cnet.com\/editors-choice\/cnet-editors-choice-our-top-picks-in-giftable-tech\/)\n- [Money and Wellness](https:\/\/www.cnet.com\/editors-choice\/editors-choice-2024-money-and-wellness\/)\n\n- [Tech](https:\/\/www.cnet.com\/tech\/)\n- [Mobile](https:\/\/www.cnet.com\/tech\/mobile\/)\n\n# Xiaomi finds big success selling high-end smartphones for less\nChina's Xiaomi may be the most successful handset maker you've never heard of. The 3-year-old company sold more than 7 million smartphones last year with no ad budget and no retail sales. CEO Bin Lin spoke at All Things D to explain how.\n\n![Headshot of Marguerite Reardon](https:\/\/www.cnet.com\/a\/img\/resize\/d53f050401ec1794a0dd95b84e3b3a581d03a344\/hub\/2012\/12\/05\/71108611-8ae8-11e2-9400-029118418759\/Marguerite_Reardon.jpg?auto=webp&fit=crop&height=96&width=96)\n\n![Headshot of Marguerite Reardon](https:\/\/www.cnet.com\/a\/img\/resize\/4457330658b3e8caa9321babe78435d85d745f3c\/hub\/2012\/12\/05\/71108611-8ae8-11e2-9400-029118418759\/Marguerite_Reardon.jpg?auto=webp&fit=crop&height=84&width=84)\n\nMarguerite Reardon Former senior reporter\n\nMarguerite Reardon started as a CNET News reporter in 2004, covering cellphone services, broadband, citywide Wi-Fi, the Net neutrality debate and the consolidation of the phone companies.\n\n[See full bio](https:\/\/www.cnet.com\/profiles\/maggiereardon\/)\n\nMarguerite Reardon\n\nApril 15, 2013 3:22 p.m. PT\n\n2 min read\n\n![](https:\/\/www.cnet.com\/a\/img\/resize\/c92e2527c9554b3fbc1c6dc9361a3dc3036e0618\/hub\/2013\/04\/15\/77bc1e3e-fdb8-11e2-8c7c-d4ae52e62bcc\/DSC_0075.jpg?auto=webp&fit=crop&height=675&width=1200)\n\nBin Lin, president and co-founder of Chinese smartphone maker Xiaomi, talks at the 2013 All Things D mobile conference in New York City. CNET\/Marguerite Reardon\n\nThe high-end Chinese smartphone maker Xiaomi has no marketing budget and no flashy retail stores. And yet it is one of the most successful handset makers in the coveted Chinese mobile market.\n\nSpeaking here today at the All Things D conference, president and co-founder of the 3-year-old company, Bin Lin explained how the company has grown so rapidly from its first device sold in 2011 to now. He also offered advice to bigger multinational companies struggling to sell products in China.\n\n\"The way we sell online is to be transparent,\" he said. \"We tell users everything about the phone. Telling them fully about the CPU, display, that it uses an LG battery. We give the good and the bad. And tell them how we'll fix the bad.\"\n\nXiaomi released its first smartphone in August of 2011, and it released its second in August of 2012. The company spends no money on advertising and when it puts a batch of 300,000 products online, it usually sells out within minutes.\n\nLast year, the company sold more than seven million handsets and generated over \\$2 billion in revenue. This year it expects to sell 15 million devices.\n\nBut Lin noted that the company takes a financial hit when its phones are first introduced. The company only charges the cost of the components for the devices, which means they can sell devices for less than \\$400 a piece. So how does Xiaomi plan to make money? Selling accessories and services is where Xiaomi sees its future.\n\nLin said that the cell phone market is where the PC market was 20 years ago. At first the margins were high, but over time they declined. For this reason Lin said that his company has decided to focus on services rather than the devices for its revenue and profits.\n\nLin said the company plans to expand its sales to Taiwan and Hong Kong, markets that are similar to the U.S. because most phones are sold via a carrier and are subsidized. It's unclear whether the marketing and focus on providing a top-of-the-line device at cheap prices will do well in a market where device pricing is not as important.\n\n## Mobile Guides\nPhones\n\n- [Best iPhone](https:\/\/www.cnet.com\/tech\/mobile\/best-iphone\/)\n- [Best Galaxy S24 Deals](https:\/\/www.cnet.com\/deals\/best-galaxy-s24-deals\/)\n- [Best Phone](https:\/\/www.cnet.com\/tech\/mobile\/best-phone\/)\n- [Best iPhone Deals](https:\/\/www.cnet.com\/deals\/best-iphone-deals\/)\n- [Samsung Galaxy S24 Review](https:\/\/www.cnet.com\/tech\/mobile\/samsung-galaxy-s24-ultra-review-smarter-faster-pricier\/)\n- [Best Android Phones](https:\/\/www.cnet.com\/tech\/mobile\/best-android-phone\/)\n- [Best Samsung Galaxy Phone](https:\/\/www.cnet.com\/tech\/mobile\/best-samsung-galaxy-phone\/)\n- [Pixel 8 Pro Review](https:\/\/www.cnet.com\/tech\/mobile\/pixel-8-pro-review-not-the-google-phone-i-hoped-for\/)\n- [iPhone 15 Pro\/Pro Max Review](https:\/\/www.cnet.com\/tech\/mobile\/apple-iphone-15-pro-and-15-pro-max-review-love-at-first-zoom\/)\n- [Best iPhone 15 Deals](https:\/\/www.cnet.com\/deals\/best-iphone-15-deals\/)\n\nFoldable Phones\n\n- [Best Foldable Phones](https:\/\/www.cnet.com\/tech\/mobile\/best-foldable-phones\/)\n- [Galaxy Z Fold 5 Review](https:\/\/www.cnet.com\/tech\/mobile\/samsung-galaxy-z-fold-5-review-refined-not-redefined\/)\n- [OnePlus Open Review](https:\/\/www.cnet.com\/tech\/mobile\/oneplus-open-review-sleek-hardware-isnt-enough-to-take-on-samsung\/)\n\nHeadphones\n\n- [Best Wireless Earbuds](https:\/\/www.cnet.com\/tech\/mobile\/best-wireless-earbuds\/)\n- [Best Noise Canceling Headphones](https:\/\/www.cnet.com\/tech\/mobile\/best-noise-canceling-headphones\/)\n- [Best Headphones](https:\/\/www.cnet.com\/tech\/mobile\/best-headphones\/)\n- [Best Over Ear Headphones](https:\/\/www.cnet.com\/tech\/mobile\/best-over-ear-headphones\/)\n- [Best Wireless Earbuds and Headphones for Making Calls](https:\/\/www.cnet.com\/tech\/mobile\/best-wireless-earbuds-and-bluetooth-headphones-for-making-calls\/)\n- [Best Headphones for Work at Home](https:\/\/www.cnet.com\/tech\/mobile\/best-headphones-for-work-at-home\/)\n- [Best Noise Canceling Wireless Earbuds](https:\/\/www.cnet.com\/tech\/mobile\/best-noise-canceling-wireless-earbuds\/)\n- [Best Sounding Wireless Earbuds](https:\/\/www.cnet.com\/tech\/mobile\/best-sounding-wireless-earbuds\/)\n- [Best Cheap Wireless Earbuds](https:\/\/www.cnet.com\/tech\/mobile\/best-cheap-budget-wireless-earbuds\/)\n- [Best Wireless Headphones](https:\/\/www.cnet.com\/tech\/mobile\/best-headphones\/)\n\nMobile Accessories\n\n- [Best iPhone 15 Cases](https:\/\/www.cnet.com\/tech\/mobile\/best-iphone-15-and-iphone-15-pro-cases\/)\n- [Best iPhone 14 Cases](https:\/\/www.cnet.com\/tech\/mobile\/best-iphone-14-cases\/)\n- [Best Power Bank for iPhone](https:\/\/www.cnet.com\/tech\/mobile\/best-power-bank-for-iphone\/)\n- [Best Airpods Pro Accessories](https:\/\/www.cnet.com\/tech\/mobile\/best-airpods-pro-accessories\/)\n- [Best Magsafe iPhone Accessories](https:\/\/www.cnet.com\/tech\/mobile\/best-magsafe-and-magnetic-iphone-accessories\/)\n- [Best Speakerphone](https:\/\/www.cnet.com\/tech\/mobile\/best-speakerphone\/)\n- [Best Wireless Car Charger and Mount](https:\/\/www.cnet.com\/tech\/mobile\/best-wireless-car-charger-and-mount\/)\n- [Best iPhone Fast Charger](https:\/\/www.cnet.com\/tech\/mobile\/best-iphone-13-usb-c-fast-charger\/)\n- [Best Portable Chargers and Power Banks for Android](https:\/\/www.cnet.com\/tech\/mobile\/best-portable-chargers-power-banks-for-android\/)\n\nSmartwatches\n\n- [Apple Watch Series 8 vs Series 7](https:\/\/www.cnet.com\/tech\/mobile\/apple-watch-series-8-vs-series-7-a-quick-look-at-their-differences\/)\n- [Best Apple Watch Bands](https:\/\/www.cnet.com\/tech\/mobile\/best-apple-watch-bands\/)\n- [Best Android Smartwatch](https:\/\/www.cnet.com\/tech\/mobile\/best-android-smartwatch\/)\n- [Apple Watch Ultra Review](https:\/\/www.cnet.com\/tech\/mobile\/apple-watch-ultra-review-most-exciting-watch-smartwatch-in-years\/)\n- [Best Smartwatch](https:\/\/www.cnet.com\/tech\/mobile\/best-smartwatch\/)\n\nWireless Plans\n\n- [Best Prepaid Phone Plans](https:\/\/www.cnet.com\/tech\/mobile\/best-prepaid-phone-plan\/)\n- [Best Cheap Phone Plans](https:\/\/www.cnet.com\/tech\/mobile\/best-cheap-phone-plan\/)\n- [Best Unlimited Data Plans](https:\/\/www.cnet.com\/tech\/mobile\/best-unlimited-data-plan\/)\n- [Best Phone Plans](https:\/\/www.cnet.com\/tech\/mobile\/best-phone-plans\/)\n- [Best Phone Plan Deals](https:\/\/www.cnet.com\/deals\/best-phone-plan-deals\/)\n- [Best Senior Phone Plans](https:\/\/www.cnet.com\/tech\/mobile\/best-senior-phone-plans\/)\n- [Best Family Phone Plans](https:\/\/www.cnet.com\/tech\/mobile\/best-family-phone-plan\/)\n- [Best Travel Phone 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All rights reserved.","attrs_readable_markdown":"The high-end Chinese smartphone maker Xiaomi has no marketing budget and no flashy retail stores. And yet it is one of the most successful handset makers in the coveted Chinese mobile market.\n\nSpeaking here today at the All Things D conference, president and co-founder of the 3-year-old company, Bin Lin explained how the company has grown so rapidly from its first device sold in 2011 to now. He also offered advice to bigger multinational companies struggling to sell products in China.\n\n\"The way we sell online is to be transparent,\" he said. \"We tell users everything about the phone. Telling them fully about the CPU, display, that it uses an LG battery. We give the good and the bad. And tell them how we'll fix the bad.\"\n\nXiaomi released its first smartphone in August of 2011, and it released its second in August of 2012. The company spends no money on advertising and when it puts a batch of 300,000 products online, it usually sells out within minutes.\n\nLast year, the company sold more than seven million handsets and generated over \\$2 billion in revenue. This year it expects to sell 15 million devices.\n\nBut Lin noted that the company takes a financial hit when its phones are first introduced. The company only charges the cost of the components for the devices, which means they can sell devices for less than \\$400 a piece. So how does Xiaomi plan to make money? Selling accessories and services is where Xiaomi sees its future.\n\nLin said that the cell phone market is where the PC market was 20 years ago. At first the margins were high, but over time they declined. For this reason Lin said that his company has decided to focus on services rather than the devices for its revenue and profits.\n\nLin said the company plans to expand its sales to Taiwan and Hong Kong, markets that are similar to the U.S. because most phones are sold via a carrier and are subsidized. It's unclear whether the marketing and focus on providing a top-of-the-line device at cheap prices will do well in a market where device pricing is not as important.","meta_canonical":null}

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Meta Title	Xiaomi finds big success selling high-end smartphones for less - CNET
Meta Description	China's Xiaomi may be the most successful handset maker you've never heard of. The 3-year-old company sold more than 7 million smartphones last year with no ad budget and no retail sales. CEO Bin Lin spoke at All Things D to explain how.
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Boilerpipe Text	The high-end Chinese smartphone maker Xiaomi has no marketing budget and no flashy retail stores. And yet it is one of the most successful handset makers in the coveted Chinese mobile market. Speaking here today at the All Things D conference, president and co-founder of the 3-year-old company, Bin Lin explained how the company has grown so rapidly from its first device sold in 2011 to now. He also offered advice to bigger multinational companies struggling to sell products in China. "The way we sell online is to be transparent," he said. "We tell users everything about the phone. Telling them fully about the CPU, display, that it uses an LG battery. We give the good and the bad. And tell them how we'll fix the bad." Xiaomi released its first smartphone in August of 2011, and it released its second in August of 2012. The company spends no money on advertising and when it puts a batch of 300,000 products online, it usually sells out within minutes. Last year, the company sold more than seven million handsets and generated over $2 billion in revenue. This year it expects to sell 15 million devices. But Lin noted that the company takes a financial hit when its phones are first introduced. The company only charges the cost of the components for the devices, which means they can sell devices for less than $400 a piece. So how does Xiaomi plan to make money? Selling accessories and services is where Xiaomi sees its future. Lin said that the cell phone market is where the PC market was 20 years ago. At first the margins were high, but over time they declined. For this reason Lin said that his company has decided to focus on services rather than the devices for its revenue and profits. Lin said the company plans to expand its sales to Taiwan and Hong Kong, markets that are similar to the U.S. because most phones are sold via a carrier and are subsidized. It's unclear whether the marketing and focus on providing a top-of-the-line device at cheap prices will do well in a market where device pricing is not as important.
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[Explore all](https://www.cnet.com/deals/) [Best Electric Lawn Mower Deals](https://www.cnet.com/deals/best-electric-lawnmower-deals/) Smart Home Deals - [Smart Home](https://www.cnet.com/deals/best-smart-home-deals/) - [Home Security](https://www.cnet.com/deals/best-home-security-camera-deals/) - [Robot Vacuum](https://www.cnet.com/deals/best-vacuum-deals-right-now-dyson-bissell-roomba-and-more/) - [Smart Thermostat](https://www.cnet.com/deals/best-smart-thermostat-deals/) Equipment Deals - [Portable ACs](https://www.cnet.com/deals/best-portable-air-conditioner-deals/) - [Generators](https://www.cnet.com/deals/best-generator-deals/) - [Electric Lawnmowers](https://www.cnet.com/deals/best-electric-lawnmower-deals/) - [Air Purifiers](https://www.cnet.com/deals/best-air-purifier-deals/) Kitchen Deals - [Coffee Makers](https://www.cnet.com/deals/best-coffee-maker-deals/) - [Keurig](https://www.cnet.com/deals/best-keurig-deals/) - [Air Fryers](https://www.cnet.com/deals/best-air-fryer-deals/) Back Wellness Focus on you with these health and wellness savings. [Explore all](https://www.cnet.com/deals/) [Best Mattress Deals](https://www.cnet.com/deals/best-mattress-deals/) Fitness Gifts - [Fitness Deals & Gifts](https://www.cnet.com/deals/best-fitness-deals/) - [Fitbit](https://www.cnet.com/deals/best-fitbit-deals/) - [Garmin](https://www.cnet.com/deals/best-garmin-deals/) - [Meal Delivery Kit](https://www.cnet.com/deals/best-meal-delivery-deals/) - [Glasses and Contacts](https://www.cnet.com/deals/best-online-glasses-and-contacts-deals/) Back Gift Guides Discover the perfect gift for every occasion. [Explore all](https://www.cnet.com/gifts/) [100 Days of Holiday](https://www.cnet.com/gifts/) [DIY Father's Day Gifts](https://www.cnet.com/home/kitchen-and-household/best-fathers-day-gifts-for-diy-dads/) - [Under \$100](https://www.cnet.com/tech/best-tech-gifts-for-100-or-less/) - [Under \$50](https://www.cnet.com/tech/computing/best-gifts-for-50-or-less/) - [Hottest Toys](https://www.cnet.com/culture/entertainment/hottest-toys/) - [Online Flower Delivery Services](https://www.cnet.com/home/kitchen-and-household/best-flower-delivery-service/) - [Gaming](https://www.cnet.com/tech/gaming/best-gaming-gifts/) - [Tweens](https://www.cnet.com/culture/fashion/best-gifts-for-tweens/) - [Available on Amazon](https://www.cnet.com/tech/best-gifts-available-from-amazon/) - [People Who Already Have It All](https://www.cnet.com/home/gifts-for-people-who-have-everything/) - [Gift Baskets](https://www.cnet.com/home/kitchen-and-household/best-gift-baskets/) Back Cover Stories These deep dives offer unique and expert perspectives on tech and other topics that matter most in our daily lives. [Explore all](https://www.cnet.com/feature/cover-stories/) [Getting Older Messed With My Gaming. So I Changed How I Play](https://www.cnet.com/tech/gaming/features/handheld-gaming-consoles-aging-gamers-windows-steam-switch-legion/) [AI Slop Is Destroying the Internet. These Are the People Fighting to Save It](https://www.cnet.com/tech/services-and-software/features/ai-slop-is-destroying-the-internet-these-are-the-people-fighting-to-save-it/) [PDAs, Tube TVs and \$13,000 VCRs: How CES Jump-Starts the Tech of Tomorrow](https://www.cnet.com/tech/home-entertainment/features/back-to-the-tech-future-the-history-of-ces-in-four-iconic-gadgets/) [Yes, Electric Cars Are Good in Winter, and I Drove in the Arctic to Prove It](https://www.cnet.com/home/electric-vehicles/features/how-good-are-evs-in-the-cold-i-drove-in-the-arctic-to-find-out/) [Smart Glasses Are Coming for Your Face, With Wild Options for 2026](https://www.cnet.com/tech/computing/features/smart-glasses-revolution-whats-coming-meta-ray-bans-and-beyond/) [The Air Fryer Is a Once-in-a-Lifetime Kitchen Craze. Here's How Popular They've Become](https://www.cnet.com/home/kitchen-and-household/features/heard-chef-air-fryers-have-earned-their-place-in-our-kitchens/) Back Gift Guides Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. [Explore all](https://www.cnet.com/gifts/) Best Tech Gifts - [39 of the Best Tech Gifts Under \$100 for 2026](https://www.cnet.com/gifts/best-tech-gifts-under-100/) - [Best Gifts for Gamers in 2026](https://www.cnet.com/gifts/best-gifts-for-gamers/) - [Best Travel Tech Gifts: Must-Haves for the Journey and the Destination](https://www.cnet.com/gifts/best-travel-tech-gifts/) Gifts For Kids - [Best Toys for Kids in 2026](https://www.cnet.com/gifts/best-toys-for-kids/) - [36 Best Gifts for Teens in 2026](https://www.cnet.com/gifts/best-gifts-for-teens/) - [24 of the Best Gifts for Tweens in 2026](https://www.cnet.com/gifts/best-gifts-for-tweens/) Gifts For Everyone - [The 23 Best Luxury Gifts Our Editors Say Are Worth Every Penny](https://www.cnet.com/gifts/best-luxury-gifts/) - [Best Gifts Available on Amazon: From \$10 to \$250](https://www.cnet.com/gifts/best-gifts-available-on-amazon/) - [34 Unique Gifts for People Who Have Everything](https://www.cnet.com/gifts/gifts-for-people-who-have-everything/) Back Gift Guide Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. [Explore all](https://www.cnet.com/gifts/) Best Tech Gifts - [39 of the Best Tech Gifts Under \$100 for 2026](https://www.cnet.com/gifts/best-tech-gifts-under-100/) - [Best Gifts for Gamers in 2026](https://www.cnet.com/gifts/best-gifts-for-gamers/) - [Best Travel Tech Gifts: Must-Haves for the Journey and the Destination](https://www.cnet.com/gifts/best-travel-tech-gifts/) Gifts For Kids - [Best Toys for Kids in 2026](https://www.cnet.com/gifts/best-toys-for-kids/) - [36 Best Gifts for Teens in 2026](https://www.cnet.com/gifts/best-gifts-for-teens/) - [24 of the Best Gifts for Tweens in 2026](https://www.cnet.com/gifts/best-gifts-for-tweens/) Gifts For Everyone - [The 23 Best Luxury Gifts Our Editors Say Are Worth Every Penny](https://www.cnet.com/gifts/best-luxury-gifts/) - [Best Gifts Available on Amazon: From \$10 to \$250](https://www.cnet.com/gifts/best-gifts-available-on-amazon/) - [34 Unique Gifts for People Who Have Everything](https://www.cnet.com/gifts/gifts-for-people-who-have-everything/) Back AI Stay up to date on developments in the rapidly evolving world of AI with AI Atlas. [Explore all](https://www.cnet.com/ai-atlas/) AI News - [iPhone 16E AI](https://www.cnet.com/tech/services-and-software/these-6-apple-intelligence-features-prove-that-apples-ai-tech-is-useful-now/) - [Apple Intelligence Reboot](https://www.cnet.com/tech/services-and-software/apple-reportedly-planning-ai-comeback-complete-with-a-tabletop-robot/) - [Galaxy S25 AI](https://www.cnet.com/tech/mobile/my-first-48-hours-with-the-galaxy-s25-ultra-has-me-in-awe/) - [ChatGPT Image Gen](https://www.cnet.com/tech/services-and-software/chatgpts-gpus-are-melting-as-people-make-studio-ghibli-esque-ai-images/) AI Reviews - [Best AI Image Generators](https://www.cnet.com/tech/services-and-software/best-ai-image-generators/) - [ChatGPT Free vs. Plus](https://www.cnet.com/tech/services-and-software/heres-what-we-thought-of-chatgpt-free-vs-chatgpt-plus-back-in-2024/) - [Google Gemini](https://www.cnet.com/tech/services-and-software/what-is-gemini-everything-you-should-know-about-googles-ai-tool/) - [Microsoft Copilot](https://www.cnet.com/tech/services-and-software/microsoft-copilot-chatbot-review-bing-is-my-default-search-engine-now/) - [Best AI Chatbots](https://www.cnet.com/tech/services-and-software/best-ai-chatbots/) - [Best AI Website Builders](https://www.cnet.com/tech/services-and-software/best-ai-website-builder/) - [ChatGPT vs Gemini](https://www.cnet.com/tech/services-and-software/chatgpt-vs-google-gemini/) AI Guides - [How to Detect AI](https://www.cnet.com/tech/services-and-software/how-to-detect-ai-writing-using-these-tips/) - [What is an LLM](https://www.cnet.com/tech/services-and-software/llms-and-ai-arent-the-same-everything-you-should-know-about-whats-behind-chatbots/) - [AI Resume Writing](https://www.cnet.com/tech/services-and-software/how-to-write-a-resume-using-chatgpt/) - [ChatGPT Glossary](https://www.cnet.com/tech/services-and-software/chatgpt-glossary/) Back VPN VPN reviews and guides from our experts to help you boost your online privacy. [Explore all](https://www.cnet.com/tech/vpn/) Best VPNs - [Best VPN](https://www.cnet.com/tech/services-and-software/best-vpn/) - [iPhone](https://www.cnet.com/tech/services-and-software/best-vpn-for-iphone/) - [Free](https://www.cnet.com/tech/services-and-software/best-free-vpn/) - [Amazon Fire Stick](https://www.cnet.com/tech/services-and-software/best-vpn-for-firestick/) - [Mobile](https://www.cnet.com/tech/services-and-software/best-mobile-vpn/) - [Streaming](https://www.cnet.com/tech/services-and-software/best-vpn-for-streaming/) - [VPN Deals](https://www.cnet.com/deals/best-vpn-deals/) VPN Reviews - [ExpressVPN](https://www.cnet.com/tech/services-and-software/expressvpn-review/) - [Surfshark](https://www.cnet.com/tech/services-and-software/surfshark-vpn-review/) - [NordVPN](https://www.cnet.com/tech/services-and-software/nordvpn-review/) - [NordVPN vs. ExpressVPN](https://www.cnet.com/tech/services-and-software/expressvpn-vs-nordvpn/) Back Phones Expert reviews and insightful guides on the latest phones to help you find the perfect device for your needs. [Explore all](https://www.cnet.com/tech/mobile/phones/) Best Phones - [Best Overall Phones](https://www.cnet.com/tech/mobile/best-phone/) - [iPhone](https://www.cnet.com/tech/mobile/best-iphone/) - [Android](https://www.cnet.com/tech/mobile/best-android-phone/) - [iPhone Deals](https://www.cnet.com/deals/best-iphone-16-deals/) Best Phone Plans - [Family Plans](https://www.cnet.com/tech/mobile/best-family-phone-plan/) - [Cellphone Plans](https://www.cnet.com/tech/mobile/best-phone-plans/) - [Unlimited Plans](https://www.cnet.com/tech/mobile/best-unlimited-data-plan/) Phone Reviews - [Galaxy S25 Ultra](https://www.cnet.com/tech/mobile/galaxy-s25-ultra-review-greatest-phone-screen-ever-and-lets-not-talk-about-the-ai/) - [iPhone 16 Pro](https://www.cnet.com/tech/mobile/apple-iphone-16-pro-and-pro-max-review-compelling-upgrade-with-my-favorite-iphone-feature-in-years/) - [iPhone 16 Cases](https://www.cnet.com/tech/mobile/best-iphone-16-and-iphone-16-pro-cases/) Back Laptops Guides from our experts to help you find the best laptop for your specific needs. [Explore all](https://www.cnet.com/tech/computing/laptops/) Best Laptops - [Best Laptop](https://www.cnet.com/tech/computing/best-laptop/) - [School Laptop](https://www.cnet.com/tech/computing/best-laptop-for-college/) - [Macbook](https://www.cnet.com/tech/computing/best-macbook/) - [Windows](https://www.cnet.com/tech/computing/best-windows-laptop/) - [Battery Life](https://www.cnet.com/tech/computing/best-battery-life-laptop/) - [Lightweight](https://www.cnet.com/tech/computing/best-lightweight-laptop/) - [Gaming](https://www.cnet.com/tech/computing/best-gaming-laptop/) - [Budget](https://www.cnet.com/tech/computing/best-budget-laptop/) - [Monitors](https://www.cnet.com/tech/computing/best-monitor/) Laptop Guides - [Chromebook vs. Laptop](https://www.cnet.com/tech/computing/chromebook-vs-laptop-whats-the-difference/) - [MacBook Air vs. MacBook Pro](https://www.cnet.com/tech/computing/macbook-air-vs-macbook-pro-which-macbook-should-i-buy/) - [Laptop Deals](https://www.cnet.com/deals/best-laptop-deals/) Back Audio The best of our audio guides to help you make the most of your listening experience. [Explore all](https://www.cnet.com/tech/home-entertainment/audio/) Best Earbuds - [Wireless](https://www.cnet.com/tech/mobile/best-wireless-earbuds/) - [Budget](https://www.cnet.com/tech/mobile/best-cheap-budget-wireless-earbuds/) - [Noise-Canceling](https://www.cnet.com/tech/mobile/best-noise-canceling-wireless-earbuds/) Best Headphones - [Best Overall Headphones](https://www.cnet.com/tech/mobile/best-headphones/) - [Noise Canceling](https://www.cnet.com/tech/mobile/best-noise-canceling-headphones/) - [Work from Home](https://www.cnet.com/tech/mobile/best-headphones-for-work-at-home/) Best Speakers - [Bluetooth](https://www.cnet.com/tech/home-entertainment/best-bluetooth-speaker/) - [Record Players](https://www.cnet.com/tech/home-entertainment/best-record-player-and-turntable/) - [AV Receivers](https://www.cnet.com/tech/home-entertainment/best-av-receiver/) Back TV We'll help you make your entertainment as good as the movies. [Explore all](https://www.cnet.com/tech/home-entertainment/tvs/) Best TVs - [Best Overall TVs](https://www.cnet.com/tech/home-entertainment/best-tv/) - [65-inch](https://www.cnet.com/tech/home-entertainment/best-65-inch-tv/) - [75-inch](https://www.cnet.com/tech/home-entertainment/best-75-inch-tv/) - [Budget](https://www.cnet.com/tech/home-entertainment/best-budget-tv/) - [TV Deals](https://www.cnet.com/deals/best-tv-deals/) - [QLED vs. OLED](https://www.cnet.com/tech/home-entertainment/qled-vs-oled-whats-better/) TV Accessories - [Best Projectors](https://www.cnet.com/tech/home-entertainment/best-projector/) - [Best TV Antenna](https://www.cnet.com/tech/home-entertainment/best-indoor-tv-antenna/) TV Streaming Devices - [Best Streaming Device](https://www.cnet.com/tech/home-entertainment/best-streaming-device/) - [Best Fire TV Stick](https://www.cnet.com/tech/home-entertainment/best-fire-tv-stick/) Back Services & Software All the news and tips you need to get the most out of services, apps and software you use every day. [Explore all](https://www.cnet.com/tech/services-and-software/) Services and Software - [Best Antivirus Software](https://www.cnet.com/tech/services-and-software/best-antivirus/) - [Best Password Manager](https://www.cnet.com/tech/services-and-software/best-password-manager/) - [Extra 15GB Gmail Storage](https://www.cnet.com/tech/services-and-software/gmail-inbox-zero-15gb-free-storage-space/) iOS Tips - [Settings to Change](https://www.cnet.com/tech/mobile/not-ready-for-ios-26-10-ios-18-settings-to-tweak-asap/) - [How to Clear Your Cache](https://www.cnet.com/tech/services-and-software/iphone-browser-clear-cache/) - [Hidden Features](https://www.cnet.com/tech/services-and-software/11-hidden-ios-18-5-features-i-love/) Web Hosting - [Minecraft Server](https://www.cnet.com/tech/services-and-software/best-minecraft-server-hosting/) - [Best Web Hosting Services](https://www.cnet.com/tech/services-and-software/best-web-hosting/) - [Best Cheap Web Hosting](https://www.cnet.com/tech/services-and-software/best-cheap-web-hosting/) Back Computers What you need for work and play, and how to get the most out of it. [Explore all](https://www.cnet.com/tech/computing/desktops/) Best Computers - [Desktop Computer](https://www.cnet.com/tech/computing/best-desktop-computer/) - [Gaming PC](https://www.cnet.com/tech/computing/best-gaming-pc/) - [iMac Deals](https://www.cnet.com/deals/best-imac-deals/) Best Tablets - [Best Overall Tablet](https://www.cnet.com/tech/computing/best-tablet/) - [Best iPad](https://www.cnet.com/tech/computing/best-ipad/) - [E Ink Tablets](https://www.cnet.com/tech/computing/best-e-ink-tablets/) - [iPad Pro Deals](https://www.cnet.com/deals/best-ipad-pro-deals/) Computer Tips - [Recycle Old Tech](https://www.cnet.com/tech/computing/where-to-recycle-your-old-pc-laptop-and-printer-for-free/) - [Windows on Mac](https://www.cnet.com/tech/computing/how-to-run-windows-from-your-mac/) Back Home Security Practical advice on keeping your home safe and secure. [Explore all](https://www.cnet.com/home/security/) Best Home Security Cameras - [Best Overall Security Camera](https://www.cnet.com/home/security/best-home-security-camera/) - [Outdoor](https://www.cnet.com/home/security/best-outdoor-home-security-cameras/) - [With No Subscription](https://www.cnet.com/home/security/best-home-security-cameras-without-subscriptions/) - [Wireless](https://www.cnet.com/home/security/best-wireless-home-security-cameras/) Best Security Systems - [Best Overall Security System](https://www.cnet.com/home/security/best-home-security-system/) - [DIY Security System](https://www.cnet.com/home/security/best-diy-home-security-systems/) Best Security Products - [Ring Video Doorbell](https://www.cnet.com/home/security/best-ring-video-doorbells/) - [Smoke Detectors](https://www.cnet.com/home/security/best-smoke-detector/) - [Smart Locks](https://www.cnet.com/home/security/best-smart-locks/) - [Video Doorbells](https://www.cnet.com/home/security/best-video-doorbell-cameras/) Back Smart Home Everything you need to know to build a smart home that works for you. [Explore all](https://www.cnet.com/home/smart-home/) Best in Smart Home - [Indoor Smart Garden](https://www.cnet.com/home/smart-home/best-indoor-garden/) - [HomeKit](https://www.cnet.com/home/smart-home/best-apple-homekit-siri-devices/) - [Smart Thermostats](https://www.cnet.com/home/energy-and-utilities/best-smart-thermostats/) - [Smart Garage Door Controller](https://www.cnet.com/home/smart-home/best-smart-garage-door-opener-controller/) - [Smart Plugs](https://www.cnet.com/home/smart-home/best-smart-plugs/) - [Smart Displays](https://www.cnet.com/home/smart-home/best-smart-displays/) - [Smart Home Devices](https://www.cnet.com/home/smart-home/best-smart-home-devices/) - [Smart Lights](https://www.cnet.com/home/kitchen-and-household/best-smart-lights/) - [Amazon Alexa](https://www.cnet.com/home/smart-home/best-alexa-devices/) - [Smart Home Deals](https://www.cnet.com/deals/best-smart-home-deals/) Best Electric Vehicles - [Best Overall EVs](https://www.cnet.com/home/electric-vehicles/best-ev-electric-car/) - [EV Chargers](https://www.cnet.com/home/electric-vehicles/best-ev-charger/) - [Budget](https://www.cnet.com/home/electric-vehicles/the-most-affordable-electric-cars/) Back Kitchen & Household From coffee makers to robot vacuums, we tackle what you need to know to keep your home running smoothly. [Explore all](https://www.cnet.com/home/kitchen-and-household/) Best in Home Tech - [Dishwashers](https://www.cnet.com/home/kitchen-and-household/best-dishwasher/) - [Car Vacuums](https://www.cnet.com/home/kitchen-and-household/best-car-vacuum/) - [Showerheads](https://www.cnet.com/home/kitchen-and-household/best-showerhead/) - [Air Purifiers](https://www.cnet.com/home/kitchen-and-household/best-air-purifier/) - [Cordless Vacuums](https://www.cnet.com/home/kitchen-and-household/best-cordless-vacuum/) - [Robot Vacuums](https://www.cnet.com/home/kitchen-and-household/best-robot-vacuum/) Best for Home Office - [Office Chairs](https://www.cnet.com/home/kitchen-and-household/best-office-chairs/) - [Standing Desks](https://www.cnet.com/home/kitchen-and-household/best-standing-desk/) - [Surge Protectors](https://www.cnet.com/home/kitchen-and-household/best-surge-protector/) - [Tower Fans](https://www.cnet.com/home/kitchen-and-household/best-tower-fans/) - [Dehumidifiers](https://www.cnet.com/home/kitchen-and-household/best-dehumidifier/) Best in the Kitchen - [Air Fryers](https://www.cnet.com/home/kitchen-and-household/best-air-fryer/) - [Bread Machines](https://www.cnet.com/home/kitchen-and-household/best-bread-machines/) - [Meat Thermometers](https://www.cnet.com/home/kitchen-and-household/best-meat-thermometers/) - [Nonstick Pans](https://www.cnet.com/home/kitchen-and-household/best-nonstick-pan/) Back Yard & Outdoors All the tools, gear and skills you need to keep your home's yard and outdoor spaces looking sharp. [Explore all](https://www.cnet.com/home/yard-and-outdoors/) Best in Yard & Outdoors - [Garden Hoses](https://www.cnet.com/home/yard-and-outdoors/best-garden-hoses/) - [Pressure Washers](https://www.cnet.com/home/yard-and-outdoors/best-pressure-washer/) - [Water Guns](https://www.cnet.com/home/yard-and-outdoors/best-water-guns/) - [Grills](https://www.cnet.com/home/yard-and-outdoors/best-grill/) - [Electric Lawn Mowers](https://www.cnet.com/home/yard-and-outdoors/best-electric-lawn-mower/) - [Solar Batteries](https://www.cnet.com/home/solar/best-solar-batteries/) - [Portable Power Stations](https://www.cnet.com/home/energy-and-utilities/best-portable-power-stations/) Back Home Internet We unpack everything you need to know about internet service. [Explore all](https://www.cnet.com/home/internet/) Internet Reviews - [Verizon 5G](https://www.cnet.com/home/internet/verizon-5g-home-internet-review/) - [T-Mobile 5G](https://www.cnet.com/home/internet/t-mobile-5g-home-internet-review/) - [Xfinity Internet](https://www.cnet.com/home/internet/xfinity-internet-review/) - [AT\&T Internet Air](https://www.cnet.com/home/internet/at-t-internet-air-review/) - [Starlink](https://www.cnet.com/home/internet/starlink-internet-review/) - [Best ISPs](https://www.cnet.com/home/internet/best-internet-providers/) Best Routers - [Best Overall Routers](https://www.cnet.com/home/internet/best-wi-fi-routers/) - [Gaming](https://www.cnet.com/home/internet/best-gaming-routers/) - [Wi-Fi Extenders](https://www.cnet.com/home/internet/best-wifi-extenders/) - [Mesh Wi-Fi Systems](https://www.cnet.com/home/internet/best-mesh-wifi-routers/) Top ISPs by Location - [Chicago, IL](https://www.cnet.com/home/internet/best-internet-providers-in-chicago-il/) - [San Francisco, CA](https://www.cnet.com/home/internet/best-internet-providers-in-san-francisco-ca/) - [Houston, TX](https://www.cnet.com/home/internet/best-internet-providers-in-houston-tx/) - [New York, NY](https://www.cnet.com/home/internet/best-internet-providers-in-new-york-ny/) Back Gaming Reviews, news and buying advice on console, PC, handheld and VR gaming. [Explore all](https://www.cnet.com/tech/gaming/) Nintendo Switch 2 - [How to Buy the Switch 2](https://www.cnet.com/deals/nintendo-switch-2-restock-tracker/) - [Switch 1 vs. Switch 2](https://www.cnet.com/tech/gaming/nintendo-switch-2-vs-switch-1-gamers-start-your-specs-breakdowns/) - [Switch Deals](https://www.cnet.com/deals/best-nintendo-switch-deals/) Best Games by Platform - [Nintendo Switch](https://www.cnet.com/tech/gaming/top-best-nintendo-switch-games/) - [PlayStation 5](https://www.cnet.com/tech/gaming/best-ps5-games/) - [Xbox](https://www.cnet.com/tech/gaming/best-xbox-games-for-xbox-one-series-x-s/) - [PC Games](https://www.cnet.com/tech/gaming/best-pc-games-right-now/) - [Mobile](https://www.cnet.com/tech/gaming/the-15-best-mobile-games-in-2025-top-iphone-and-android-games/) - [Virtual Reality](https://www.cnet.com/tech/gaming/best-vr-games/) Best Gaming Hardware - [VR Headsets](https://www.cnet.com/tech/gaming/best-vr-headset/) - [SSDs for PS5](https://www.cnet.com/tech/gaming/best-m2-ssd/) Best Gaming Deals - [PlayStation Plus](https://www.cnet.com/deals/best-playstation-plus-deals/) - [Xbox Game Pass](https://www.cnet.com/deals/best-xbox-game-pass-deals/) - [Free Xbox Game Pass](https://www.cnet.com/tech/gaming/how-to-get-xbox-game-pass-for-free/) - [Xbox Deals](https://www.cnet.com/deals/best-xbox-deals/) Back TV & Movies When and where to watch TV shows, movies, and live events on streaming services. [Explore all](https://www.cnet.com/tech/streaming-services/) What to Watch - [Best Shows This Week](https://www.cnet.com/tech/services-and-software/what-to-stream-on-tv-this-week-nonnas-poker-face-and-more/) - [Best Netflix Shows](https://www.cnet.com/tech/services-and-software/best-tv-shows-netflix/) - [Best Netflix Movies](https://www.cnet.com/tech/services-and-software/best-movies-on-netflix/) - [Best Max Shows](https://www.cnet.com/culture/entertainment/best-shows-to-watch-on-hbo-max/) - [Best Max Movies](https://www.cnet.com/tech/services-and-software/best-movies-to-watch-on-hbo-max/) - [Best Prime Video Shows](https://www.cnet.com/tech/services-and-software/best-shows-to-watch-on-prime-video/) - [Best Prime Video Horror Movies](https://www.cnet.com/tech/services-and-software/best-horror-movies-to-watch-on-prime-video/) - [Best Prime Video Sci-Fi Movies](https://www.cnet.com/tech/services-and-software/prime-video-best-sci-fi-movies/) - [Best Disney Plus Shows](https://www.cnet.com/tech/services-and-software/disney-plus-best-tv-shows-2026/) - [Best Apple TV Sci-Fi Shows](https://www.cnet.com/tech/services-and-software/best-apple-tv-plus-sci-fi-shows/) - [Best Hulu Horror Movies](https://www.cnet.com/culture/entertainment/best-horror-movies-on-hulu/) - [Best Peacock Shows](https://www.cnet.com/tech/services-and-software/best-shows-to-watch-on-peacock/) Back Streaming News, comparisons and advice to help you make sense of streaming. [Explore all](https://www.cnet.com/tech/streaming-services/) Best Streaming Services - [Best Overall Streaming Services](https://www.cnet.com/tech/services-and-software/best-streaming-service/) - [Free](https://www.cnet.com/tech/services-and-software/best-free-tv-streaming-services/) - [Live TV](https://www.cnet.com/tech/services-and-software/best-live-tv-streaming-service-for-cord-cutters/) - [4K Content](https://www.cnet.com/tech/services-and-software/best-streaming-services-for-4k-content/) - [Kids](https://www.cnet.com/tech/services-and-software/best-streaming-services-for-kids/) - [Music](https://www.cnet.com/tech/services-and-software/best-music-streaming-service/) - [Streaming Deals](https://www.cnet.com/deals/best-streaming-service-deals/) Streaming Service Reviews - [YouTube TV](https://www.cnet.com/tech/services-and-software/youtube-tv-review/) - [Hulu Plus Live TV](https://www.cnet.com/tech/services-and-software/hulu-plus-live-tv-review-for-cord-cutters-who-enjoy-premium-channels-perks/) - [Netflix](https://www.cnet.com/tech/services-and-software/netflix-review-our-top-pick-sea-streaming-choices/) - [Max](https://www.cnet.com/tech/services-and-software/max-streaming-service-review-loads-of-content-but-you-have-to-make-it-fit-you/) - [Youtube TV vs. Hulu Plus TV](https://www.cnet.com/tech/services-and-software/youtube-tv-vs-hulu-plus-live-tv-rated-the-pros-and-cons-of-each-streaming-service/) Back Sleep Our science-backed advice will help you sleep well every night. [Explore all](https://www.cnet.com/health/sleep/) Best Mattresses - [Best Overall](https://www.cnet.com/health/sleep/best-mattresses/) - [King](https://www.cnet.com/health/sleep/best-king-mattress/) - [Firm](https://www.cnet.com/health/sleep/best-firm-mattress/) - [Memory Foam](https://www.cnet.com/health/sleep/best-memory-foam-mattress/) - [Twin](https://www.cnet.com/health/sleep/best-twin-mattress/) - [Adjustable](https://www.cnet.com/health/sleep/best-adjustable-mattress/) - [Plus Size](https://www.cnet.com/health/sleep/best-mattress-for-heavy-people/) - [Side Sleepers](https://www.cnet.com/health/sleep/best-mattress-for-side-sleepers/) - [Air Mattresses](https://www.cnet.com/health/sleep/best-air-mattress/) Mattress Reviews - [Tempur-Pedic](https://www.cnet.com/health/sleep/tempurpedic-mattress-review/) - [DreamCloud](https://www.cnet.com/health/sleep/dreamcloud-mattress-review/) - [Nectar](https://www.cnet.com/health/sleep/nectar-mattress-review/) - [Beautyrest](https://www.cnet.com/health/sleep/beautyrest-mattress-review/) - [Helix](https://www.cnet.com/health/sleep/helix-mattress-reviews/) - [Purple](https://www.cnet.com/health/sleep/ive-tested-every-purple-mattress-here-are-my-thoughts-on-the-new-line/) - [Mattress Deals](https://www.cnet.com/deals/best-mattress-deals/) Best Sleep Products - [Cooling Comforters](https://www.cnet.com/health/sleep/best-cooling-comforters/) - [Cooling Mattress Toppers](https://www.cnet.com/health/sleep/best-cooling-mattress-toppers/) - [Earplugs for Sleeping](https://www.cnet.com/health/sleep/best-earplugs-for-sleeping/) - [Sleep Trackers](https://www.cnet.com/health/sleep/best-sleep-tracker/) - [Travel Pillows](https://www.cnet.com/health/sleep/best-travel-pillows/) - [Best Pillows](https://www.cnet.com/health/sleep/best-pillow/) - [Cooling Pillows](https://www.cnet.com/health/sleep/best-cooling-pillows/) - [Sleep Headphones](https://www.cnet.com/health/sleep/cnet-experts-8-favorite-sleep-headphones-in-2026/) Back Nutrition From plant-based meat to the latest diet trend, we help you eat healthy. [Explore all](https://www.cnet.com/health/nutrition/) Best Meal Kits - [Best Overall Meal Kit](https://www.cnet.com/health/nutrition/best-meal-kit-delivery-service/) - [Meal Delivery Deals](https://www.cnet.com/deals/best-meal-kit-and-meal-delivery-deals/) - [Vegan](https://www.cnet.com/health/nutrition/best-vegan-meal-delivery-services/) - [Healthy](https://www.cnet.com/health/nutrition/best-healthy-meal-delivery-service/) - [Meat Delivery](https://www.cnet.com/health/nutrition/best-meat-delivery-service/) - [Keto](https://www.cnet.com/health/nutrition/best-keto-meal-delivery/) - [Cheapest](https://www.cnet.com/health/nutrition/cheapest-meal-delivery-service/) Nutrition Tips - [Protein Visual Guide](https://www.cnet.com/health/nutrition/what-100-grams-protein-looks-like-plate-different-diets/) - [Meal Kits vs. Groceries](https://www.cnet.com/health/nutrition/meal-kits-have-gotten-cheap-but-are-they-cheaper-than-groceries/) - [Natural Sugar Substitutes](https://www.cnet.com/health/nutrition/the-6-best-natural-sugar-substitutes-want-cut-out-processed-white-sugar/) - [Apple Cider Vinegar](https://www.cnet.com/health/nutrition/apple-cider-vinegar-benefits-side-effects-dosage/) Back Fitness No matter your fitness goals, we've got the expert tips you need. [Explore all](https://www.cnet.com/health/fitness/) Best Fitness Equipment - [Peloton Alternatives](https://www.cnet.com/health/fitness/best-peloton-alternatives/) - [Smart Home Gyms](https://www.cnet.com/health/fitness/best-smart-home-gym/) - [Exercise Bikes](https://www.cnet.com/health/fitness/best-exercise-bike/) - [Treadmills](https://www.cnet.com/health/fitness/best-treadmills/) - [Ellipticals](https://www.cnet.com/health/fitness/best-elliptical/) Best Fitness Accessories - [Smart Scale](https://www.cnet.com/health/fitness/get-accurate-readings-with-the-best-smart-scales-for-your-bathroom/) - [Massage Guns](https://www.cnet.com/health/fitness/best-massage-gun/) - [Heart Rate Monitor](https://www.cnet.com/health/fitness/best-chest-strap-heart-rate-monitors/) Back Personal Care We share how to look and feel so fresh and clean. [Explore all](https://www.cnet.com/health/personal-care/) Best in Eyewear - [Replacement Rx Lenses](https://www.cnet.com/health/personal-care/best-places-to-buy-replacement-prescription-lenses/) - [Reading Glasses](https://www.cnet.com/health/personal-care/best-places-to-buy-reading-glasses-online/) - [OTC Eye Drops](https://www.cnet.com/health/personal-care/best-eye-drops/) - [Vitamins for Healthy Eyes](https://www.cnet.com/health/personal-care/supplements-best-nurturing-eyes-vision/) - [Online Glasses Stores](https://www.cnet.com/health/personal-care/best-places-to-buy-glasses-online/) - [Online Contact Lenses](https://www.cnet.com/health/personal-care/best-place-to-buy-contacts-online/) Best in Dental Care - [Electric Toothbrushes](https://www.cnet.com/health/personal-care/best-electric-toothbrush/) - [Teeth Whitening Strips](https://www.cnet.com/health/personal-care/best-teeth-whitening-strips/) - [Whitening Toothpaste](https://www.cnet.com/health/personal-care/best-whitening-toothpaste/) Back Money Get the latest news and share tips for making better decisions for your financial future. [Explore all](https://www.cnet.com/personal-finance/) Social Security - [Social Security Check Tracker](https://www.cnet.com/personal-finance/social-security-august-2025-the-next-round-of-payments-is-coming-soon/) - [Social Security Mistakes](https://www.cnet.com/personal-finance/dont-lose-your-social-security-benefits-these-mistakes-will-cost-you/) - [How to Maximize Social Security](https://www.cnet.com/personal-finance/social-security-2025-what-goes-into-determining-your-monthly-payment-and-how-to-maximize-it/) Best Finance Software - [Identity Theft Protection](https://www.cnet.com/tech/services-and-software/best-identity-theft-protection/) - [Tax Software](https://www.cnet.com/tech/services-and-software/best-tax-software-2026/) - [TurboTax Review](https://www.cnet.com/tech/services-and-software/turbotax-review-2026/) - [Free Tax Filing](https://www.cnet.com/tech/services-and-software/best-free-tax-software-2026/) - [Rocket Money Review](https://www.cnet.com/personal-finance/banking/rocket-money/) - [Zelle Limits](https://www.cnet.com/personal-finance/banking/zelle-limits-at-top-banks/) Back CNET Video Your video guide to the ever-changing tech world. [Explore all](https://www.cnet.com/videos/) - [Expert vs. AI: Is Now the Time to Buy an EV? - CNET](https://www.cnet.com/videos/expert-vs-ai-is-now-the-time-to-buy-an-ev/) - [The Real Reason to Upgrade to iPhone 16E (It's Not AI) - CNET](https://www.cnet.com/videos/the-real-reason-to-upgrade-to-iphone-16e-its-not-ai/) - [Watch Unitree's G1 Humanoid Robot Run in New Video - CNET](https://www.cnet.com/videos/watch-unitrees-g1-humanoid-robot-run-in-new-video/) - [iPhone SE 4 vs. iPhone 17 Air Rumors: Does Size Matter Over Cost? - CNET](https://www.cnet.com/videos/does-iphone-size-matter-iphone-se-4-vs-iphone-17-air-rumors/) Back Editors' Choice Our Editors' Choice awards represent the very best products and services our expert editors recommend. [Explore all](https://www.cnet.com/editors-choice/) - [Subscription Services](https://www.cnet.com/editors-choice/cnet-editors-choice-our-top-picks-in-subscription-services/) - [Energy Services](https://www.cnet.com/editors-choice/cnet-editors-choice-our-top-picks-in-energy-services/) - [Giftable Tech](https://www.cnet.com/editors-choice/cnet-editors-choice-our-top-picks-in-giftable-tech/) - [Money and Wellness](https://www.cnet.com/editors-choice/editors-choice-2024-money-and-wellness/) - [Tech](https://www.cnet.com/tech/) - [Mobile](https://www.cnet.com/tech/mobile/) # Xiaomi finds big success selling high-end smartphones for less China's Xiaomi may be the most successful handset maker you've never heard of. The 3-year-old company sold more than 7 million smartphones last year with no ad budget and no retail sales. CEO Bin Lin spoke at All Things D to explain how. ![Headshot of Marguerite Reardon](https://www.cnet.com/a/img/resize/d53f050401ec1794a0dd95b84e3b3a581d03a344/hub/2012/12/05/71108611-8ae8-11e2-9400-029118418759/Marguerite_Reardon.jpg?auto=webp&fit=crop&height=96&width=96) ![Headshot of Marguerite Reardon](https://www.cnet.com/a/img/resize/4457330658b3e8caa9321babe78435d85d745f3c/hub/2012/12/05/71108611-8ae8-11e2-9400-029118418759/Marguerite_Reardon.jpg?auto=webp&fit=crop&height=84&width=84) Marguerite Reardon Former senior reporter Marguerite Reardon started as a CNET News reporter in 2004, covering cellphone services, broadband, citywide Wi-Fi, the Net neutrality debate and the consolidation of the phone companies. [See full bio](https://www.cnet.com/profiles/maggiereardon/) Marguerite Reardon April 15, 2013 3:22 p.m. PT 2 min read ![](https://www.cnet.com/a/img/resize/c92e2527c9554b3fbc1c6dc9361a3dc3036e0618/hub/2013/04/15/77bc1e3e-fdb8-11e2-8c7c-d4ae52e62bcc/DSC_0075.jpg?auto=webp&fit=crop&height=675&width=1200) Bin Lin, president and co-founder of Chinese smartphone maker Xiaomi, talks at the 2013 All Things D mobile conference in New York City. CNET/Marguerite Reardon The high-end Chinese smartphone maker Xiaomi has no marketing budget and no flashy retail stores. And yet it is one of the most successful handset makers in the coveted Chinese mobile market. Speaking here today at the All Things D conference, president and co-founder of the 3-year-old company, Bin Lin explained how the company has grown so rapidly from its first device sold in 2011 to now. He also offered advice to bigger multinational companies struggling to sell products in China. "The way we sell online is to be transparent," he said. "We tell users everything about the phone. Telling them fully about the CPU, display, that it uses an LG battery. We give the good and the bad. And tell them how we'll fix the bad." Xiaomi released its first smartphone in August of 2011, and it released its second in August of 2012. The company spends no money on advertising and when it puts a batch of 300,000 products online, it usually sells out within minutes. Last year, the company sold more than seven million handsets and generated over \$2 billion in revenue. This year it expects to sell 15 million devices. But Lin noted that the company takes a financial hit when its phones are first introduced. The company only charges the cost of the components for the devices, which means they can sell devices for less than \$400 a piece. So how does Xiaomi plan to make money? Selling accessories and services is where Xiaomi sees its future. Lin said that the cell phone market is where the PC market was 20 years ago. At first the margins were high, but over time they declined. For this reason Lin said that his company has decided to focus on services rather than the devices for its revenue and profits. Lin said the company plans to expand its sales to Taiwan and Hong Kong, markets that are similar to the U.S. because most phones are sold via a carrier and are subsidized. It's unclear whether the marketing and focus on providing a top-of-the-line device at cheap prices will do well in a market where device pricing is not as important. ## Mobile Guides Phones - [Best iPhone](https://www.cnet.com/tech/mobile/best-iphone/) - [Best Galaxy S24 Deals](https://www.cnet.com/deals/best-galaxy-s24-deals/) - [Best Phone](https://www.cnet.com/tech/mobile/best-phone/) - [Best iPhone Deals](https://www.cnet.com/deals/best-iphone-deals/) - [Samsung Galaxy S24 Review](https://www.cnet.com/tech/mobile/samsung-galaxy-s24-ultra-review-smarter-faster-pricier/) - [Best Android Phones](https://www.cnet.com/tech/mobile/best-android-phone/) - [Best Samsung Galaxy Phone](https://www.cnet.com/tech/mobile/best-samsung-galaxy-phone/) - [Pixel 8 Pro Review](https://www.cnet.com/tech/mobile/pixel-8-pro-review-not-the-google-phone-i-hoped-for/) - [iPhone 15 Pro/Pro Max Review](https://www.cnet.com/tech/mobile/apple-iphone-15-pro-and-15-pro-max-review-love-at-first-zoom/) - [Best iPhone 15 Deals](https://www.cnet.com/deals/best-iphone-15-deals/) Foldable Phones - [Best Foldable Phones](https://www.cnet.com/tech/mobile/best-foldable-phones/) - [Galaxy Z Fold 5 Review](https://www.cnet.com/tech/mobile/samsung-galaxy-z-fold-5-review-refined-not-redefined/) - [OnePlus Open Review](https://www.cnet.com/tech/mobile/oneplus-open-review-sleek-hardware-isnt-enough-to-take-on-samsung/) Headphones - [Best Wireless Earbuds](https://www.cnet.com/tech/mobile/best-wireless-earbuds/) - [Best Noise Canceling Headphones](https://www.cnet.com/tech/mobile/best-noise-canceling-headphones/) - [Best Headphones](https://www.cnet.com/tech/mobile/best-headphones/) - [Best Over Ear Headphones](https://www.cnet.com/tech/mobile/best-over-ear-headphones/) - [Best Wireless Earbuds and Headphones for Making Calls](https://www.cnet.com/tech/mobile/best-wireless-earbuds-and-bluetooth-headphones-for-making-calls/) - [Best Headphones for Work at 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Readable Markdown	The high-end Chinese smartphone maker Xiaomi has no marketing budget and no flashy retail stores. And yet it is one of the most successful handset makers in the coveted Chinese mobile market. Speaking here today at the All Things D conference, president and co-founder of the 3-year-old company, Bin Lin explained how the company has grown so rapidly from its first device sold in 2011 to now. He also offered advice to bigger multinational companies struggling to sell products in China. "The way we sell online is to be transparent," he said. "We tell users everything about the phone. Telling them fully about the CPU, display, that it uses an LG battery. We give the good and the bad. And tell them how we'll fix the bad." Xiaomi released its first smartphone in August of 2011, and it released its second in August of 2012. The company spends no money on advertising and when it puts a batch of 300,000 products online, it usually sells out within minutes. Last year, the company sold more than seven million handsets and generated over \$2 billion in revenue. This year it expects to sell 15 million devices. But Lin noted that the company takes a financial hit when its phones are first introduced. The company only charges the cost of the components for the devices, which means they can sell devices for less than \$400 a piece. So how does Xiaomi plan to make money? Selling accessories and services is where Xiaomi sees its future. Lin said that the cell phone market is where the PC market was 20 years ago. At first the margins were high, but over time they declined. For this reason Lin said that his company has decided to focus on services rather than the devices for its revenue and profits. Lin said the company plans to expand its sales to Taiwan and Hong Kong, markets that are similar to the U.S. because most phones are sold via a carrier and are subsidized. It's unclear whether the marketing and focus on providing a top-of-the-line device at cheap prices will do well in a market where device pricing is not as important.
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