🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 116 (from laksa029)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa116.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.cloudwards.net/facebook-rebrand/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.cloudwards.net/facebook-rebrand/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.cloudwards.net\/facebook-rebrand\/","crawl_time":1775812151,"first_indexed_time":1636228292,"http_code":200,"src_unparsed":"net,cloudwards!www,\/facebook-rebrand\/ s443","src_root_hash":"17543707215091433916","history_drop_reason":null,"meta_title":"The Facebook 2021 Rebrand: What Is Meta?","meta_descriptions":["Are you wondering what the Facebook rebrand is all about? Join us as we explain what Meta is and what the future of the platform is."],"attrs_boilerpipe_text":"Cloudwards.net may earn a small commission from some purchases made through our site. However, any earnings do not affect how we review services. Learn more about our\neditorial integrity\nand\nresearch process\n.\nWhy Did Facebook Rebrand to Meta?\nWhat Is Meta? Facebook’s Parent Company Explained\nThe Future of Meta and Facebook as a Social Media Company\nFinal Thoughts\nFAQ\nComments\nUnless you’ve been living under a rock for the past 15 years or so, chances are you’re well aware of Facebook and its iconic social media brand. However, as of October 2021, the parent company has changed its name from Facebook to Meta. In this article we’ll explore the reasons for this Facebook rebrand, as well as what it means for the platform and its users.\nKey Takeaways:\nFacebook (the parent company) has changed its name to Meta, in reference tothe metaverse, which combines social media with virtual and augmented reality — this will be the company’s main focus moving forward.\nThe social media platform will still be called Facebook and won’t be affected by the rebranding.\nGoogle did a similar rebrand in 2015 when it established a holding company called Alphabet — the parent company to all of Google’s various holdings.\nFacebook Founder and Chief Executive Officer Mark Zuckerberg announced the executive changes at the company’s annual “Connect” conference on October 28, 2021, and stated that the tech giant would begin trading as “Meta Platforms” (or “Meta” for short).\nAlthough the new parent company corporate name will be Meta (which will have a new logo and corporate structure), the social media platform itself will retain the name Facebook. It remains to be seen if Facebook Reality Labs, the division of the company responsible for building the “metaverse” and developing different apps for it, will change its name as well.\nFacebook likely went through with the rebrand to Meta because the social media company has been through the gauntlet of negative publicity and increasing scrutiny in the past few years, which has negatively affected its brand image. However, there are a couple of other reasons Facebook would want to rebrand itself.\nThe Facebook Papers\nThe most recent examples of this negative publicity include the October\ncongressional testimony by former Facebook employee Frances Haugen\nas well as the release of the so-called\nFacebook Papers\n. \nThese internal documents detail a range of instances where the company was tracking the negative effects of its platform and repeatedly ignored the warnings of employees about those effects — allegedly favoring\nprofit over public good\n.\nInto the Metaverse\nAnother reason outlined by Meta\/Facebook CEO Mark Zuckerberg in his\nfounder’s letter\nis that the rebrand symbolizes a shift in focus for the company. Whereas before they had been “Facebook-first,” the company will now re-orient itself toward the so-called metaverse, eventually phasing out Facebook’s integration with other services in favor of the metaverse.\nFacebook’s 2021 Connect event held in Menlo Park was mostly an augmented reality conference where the company laid out some of its vision for the metaverse.\nThe name Meta is derived from the “metaverse,” which is a\nterm that has existed\nsince the 1990s, coined by Neal Stephenson in his novel\nSnow Crash\n. Generally it refers to the integration of the internet with some form of virtual or augmented reality. Read our w\nhat is the Metaverse\nguide to broaden your horizon.\nIs the Metaverse the Future of Virtual Reality?\nThe Metaverse probably isn’t the future of virtual reality, but there’s no way to know for sure. Details on Facebook’s version of the metaverse are still pretty vague, but it revolves around combining social media with virtual reality to “be able to do almost anything you can imagine,” according to Mark Zuckerberg.\nFrom the short descriptions we have so far, it seems likely that the plan for the metaverse is to be some sort of virtual reality suite that enables you to “step into” the social media experience rather than passively observe it.\nMark Zuckerberg said the metaverse will connect people online in a way that hasn’t been possible before.\nZuckerberg gave some more concrete examples of what he imagines consumers will be able to use the platform for. He mentions being able to “teleport” to work or to a family event as a hologram, as well as replacing physical objects such as televisions, monitors and board games with digital holograms projected in virtual reality.\nFacebook clearly envisions the metaverse as a piece of infrastructure that isn’t developed or maintained by any single company, much like today’s internet. That means that the metaverse won’t be a Facebook product, but rather the environment in which the company will develop applications and experiences.\nAlthough a lot of this might seem like science fiction, both virtual and augmented reality have made massive leaps in the past few years. The social media giant is no stranger to the world of virtual reality headsets, either — all the way back in 2012 it\npurchased Oculus\n, which produces the VR headset Oculus Rift.\nFor now, nothing changes for Facebook, the social network. It’ll be largely unaffected by the rebranding, and the website will still function and look the same. However, going by Zuckerberg’s founder’s letter, it seems that the company ultimately plans to integrate Facebook into the metaverse and phase out the need for Facebook accounts to access the company’s products.\nThe future of Facebook, Instagram and WhatsApp might be tied to augmented reality glasses.\nIt’s worth noting that Facebook has been pouring billions of dollars into its “metaverse division,” called\nReality Labs\n, that supposedly builds technology like AR glasses.\nThat’s all we know so far about Facebook’s new company name. Taken at face value, the company’s virtual reality dreams are certainly ambitious, as they aim to blur the line between the physical world and the virtual world. Whether or not this actually leads to new forms of communication and interaction with technology as Zuckerberg said remains to be seen.\nCurious to find out more about the key facts trends on the concept? Explore more in our\ntop 20 Metaverse statistics\n.\nWhat do you think about the Facebook rebrand? Do you think it’s mostly a cynical ploy to get away from bad publicity and regulatory scrutiny or are you excited by the company’s shift in focus? Do you think that the metaverse will become crucial to our day-to-day lives over the next decade the way the internet has? Let us know in the comments below. Thank you for reading.\nFAQ\nFacebook the social media platform is not being rebranded. The name change applies to the parent company, which will now be called Meta rather than Facebook, much like when Google reorganized as Alphabet a few years ago.\nThe parent company of Facebook will now be named Meta, in reference to the metaverse — an integration of social media with virtual and augmented reality — which is to become the focus of the next chapter in the company’s history.\nNo, the Facebook app will have the same name as before.","attrs_markdown":"[News](https:\/\/cloudwards.net\/news\/)\n\nReviews\n\n- [**Cloud Storage Reviews**](https:\/\/www.cloudwards.net\/best-cloud-storage\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/sync_com_menu.svg)*Best Price* Sync.com](https:\/\/www.cloudwards.net\/review\/sync-com\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/pcloud_menu.svg)pCloud](https:\/\/www.cloudwards.net\/review\/pcloud\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/icedrive-menu.png)Icedrive](https:\/\/www.cloudwards.net\/review\/icedrive\/)\n- [All Cloud Storage Reviews](https:\/\/www.cloudwards.net\/cloud-storage-reviews\/)\n\n- [**VPN Reviews**](https:\/\/www.cloudwards.net\/best-vpn\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/nordvpn_menu.svg)*Best Choice* NordVPN](https:\/\/www.cloudwards.net\/nordvpn-review\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/surfshark_menu.svg)*Best Budget* Surfshark](https:\/\/www.cloudwards.net\/surfshark-review\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/expressvpn_menu.svg)ExpressVPN](https:\/\/www.cloudwards.net\/expressvpn-review\/)\n- [All VPN Reviews](https:\/\/www.cloudwards.net\/vpn-reviews\/)\n\n- [**Project Management Reviews**](https:\/\/www.cloudwards.net\/best-project-management-software\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/monday_com_menu.svg)monday.com](https:\/\/www.cloudwards.net\/monday-com-review\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/clickup_menu.svg)ClickUp](https:\/\/www.cloudwards.net\/clickup-review\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/zoho_menu.svg)Zoho Projects](https:\/\/www.cloudwards.net\/zoho-projects-review\/)\n- [All Project Management Software Reviews](https:\/\/www.cloudwards.net\/project-management-software-reviews\/)\n\nRankings\n\n- [**Best Cloud Storage Services**](https:\/\/www.cloudwards.net\/best-cloud-storage\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/cs-icon-money.svg)Free Storage](https:\/\/www.cloudwards.net\/the-top-5-cloud-companies-with-large-free-service-plans\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/cs-icon-time-is-money.svg)Lifetime Storage](https:\/\/www.cloudwards.net\/best-lifetime-cloud-storage\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/cs-icon-picture.svg)Photo Storage](https:\/\/www.cloudwards.net\/best-online-storage-for-photos\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/cs-icon-data.svg)Video Storage](https:\/\/www.cloudwards.net\/best-cloud-storage-for-video\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/cs-icon-education.svg)For Students](https:\/\/www.cloudwards.net\/cloud-storage-for-students\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/cs-icon-data-storage.svg)For Large Files](https:\/\/www.cloudwards.net\/best-cloud-storage-for-large-files\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/cs-icon-gdpr-badge.svg)European Cloud Storage](https:\/\/www.cloudwards.net\/best-cloud-storage-for-europe\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/general-icon-ranking-new.svg)All Rankings](https:\/\/www.cloudwards.net\/cloud-storage-rankings\/)\n\n- [**Best VPN Services**](https:\/\/www.cloudwards.net\/best-vpn\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/vpn-icon-free.svg)Free VPNs](https:\/\/www.cloudwards.net\/free-vpn-services\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/vpn-icon-unlimited-new.svg)Free Unlimited VPNs](https:\/\/www.cloudwards.net\/best-free-vpn-with-unlimited-data\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/vpn-icon-streaming.svg)Streaming VPNs](https:\/\/www.cloudwards.net\/best-vpn-for-streaming\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/vpn-icon-netflix-vpn-new.svg)Netflix VPNs](https:\/\/www.cloudwards.net\/best-vpn-for-netflix\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/vpn-icon-strategy.svg)Sports VPNs](https:\/\/www.cloudwards.net\/best-vpn-for-sports-2\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/vpn-icon-adult-new.svg)Porn VPNs](https:\/\/www.cloudwards.net\/best-porn-vpn\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/vpn-icon-schoool.svg)For School](https:\/\/www.cloudwards.net\/best-vpn-for-school\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/general-icon-ranking-new.svg)All Rankings](https:\/\/www.cloudwards.net\/vpn-rankings\/)\n\n- [**Best Project Management Software**](https:\/\/www.cloudwards.net\/best-project-management-software\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/pm-icon-cash-flow.svg)Project Management Tools](https:\/\/www.cloudwards.net\/cheap-project-management-software\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/pm-icon-open.svg)Open-Source Project Management](https:\/\/www.cloudwards.net\/open-source-project-management-software\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/pm-icon-notification.svg)Mac & iOS](https:\/\/www.cloudwards.net\/best-project-management-software-for-mac\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/pm-icon-time-management.svg)For Multiple Projects](https:\/\/www.cloudwards.net\/project-management-for-multiple-projects\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/pm-icon-pen-tool.svg)For Designers](https:\/\/www.cloudwards.net\/best-project-management-software-for-designers\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/pm-icon-account.svg)For Freelancers](https:\/\/www.cloudwards.net\/best-project-management-software-for-freelancers\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/general-icon-ranking-new.svg)All Rankings](https:\/\/www.cloudwards.net\/project-management-software-rankings\/)\n\nGuides\n\n- **Cloud Storage Guides**\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-cs-pricing.svg)Cloud Storage Pricing](https:\/\/www.cloudwards.net\/understanding-cloud-storage-pricing\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-google-drive-new.svg)Google Drive](https:\/\/www.cloudwards.net\/how-does-google-drive-work\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-sync.svg)Stop Google Drive Sync](https:\/\/www.cloudwards.net\/stop-google-drive-syncing\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-storage-full.svg)Solved: iCloud Storage Full](https:\/\/www.cloudwards.net\/solved-icloud-storage-full\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-bandwidth.svg)Bypass MEGA Limits](https:\/\/www.cloudwards.net\/bypass-mega-download-limit\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-multiple-accounts.svg)Multiple OneDrive Accounts](https:\/\/www.cloudwards.net\/multiple-onedrive-accounts\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-onedrive-new.svg)OneDrive Security](https:\/\/www.cloudwards.net\/onedrive-security\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-clear-disk-space.svg)Clear Disk Space](https:\/\/www.cloudwards.net\/how-to-use-online-storage-to-free-up-some-space-on-your-local-hard-drive\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-large-files.svg)Send Large Files](https:\/\/www.cloudwards.net\/send-large-files\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-all-guides.svg)All Guides](https:\/\/www.cloudwards.net\/cloud-storage-guides\/)\n\n- **VPN & Security Guides**\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-online-privacy-guide.svg)Online Privacy](https:\/\/www.cloudwards.net\/online-privacy-guide\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-surveillance.svg)Detect a Stingray Device](https:\/\/www.cloudwards.net\/how-to-block-stingray-surveillance\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-deep-web-new.svg)Access the Deep Web](https:\/\/www.cloudwards.net\/the-deep-web\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-bandwidth-limits.svg)Bypass Bandwidth Limit Restrictions](https:\/\/www.cloudwards.net\/how-to-bypass-bandwidth-limit-restrictions\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-change-ip-location.svg)Get a U.S. IP](https:\/\/www.cloudwards.net\/how-to-get-a-us-ip-address\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-hide-ip.svg)Hide Your IP](https:\/\/www.cloudwards.net\/how-to-hide-your-ip-address\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-ip.svg)Trace an IP](https:\/\/www.cloudwards.net\/how-to-trace-an-ip-address\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-instagram.svg)Unblock Instagram](https:\/\/www.cloudwards.net\/unblock-instagram-at-school\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-privacy-settings.svg)Facebook Privacy](https:\/\/www.cloudwards.net\/facebook-privacy-settings\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-all-guides.svg)All Guides](https:\/\/www.cloudwards.net\/vpn-tutorials\/)\n\n- [**Project Management Guides**](https:\/\/www.cloudwards.net\/project-management-guide\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-pm-pricing.svg)Project Management Software Pricing](https:\/\/www.cloudwards.net\/project-management-software-pricing\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-gantt-chart-new.svg)Gantt Chart](https:\/\/www.cloudwards.net\/how-to-use-a-gantt-chart\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-kanban.svg)Kanban Boards](https:\/\/www.cloudwards.net\/how-to-use-a-kanban-board\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-scrum.svg)Scrum Certification](https:\/\/www.cloudwards.net\/best-scrum-certification-courses\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-certifications.svg)Are ITIL Certifications Worth It?](https:\/\/www.cloudwards.net\/itil-certification\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-integration.svg)Trello and Jira Integration](https:\/\/www.cloudwards.net\/trello-jira-integration\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-onenote.svg)OneNote for Projects](https:\/\/www.cloudwards.net\/onenote-for-project-management\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-recurring-tasks.svg)Todoist Recurring Tasks](https:\/\/www.cloudwards.net\/todoist-recurring-tasks\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-org-structures.svg)Organizational Structures](https:\/\/www.cloudwards.net\/4-types-of-organizational-structure\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-all-guides.svg)All Guides](https:\/\/www.cloudwards.net\/project-management-guides\/)\n\n- [**Streaming Guides**](https:\/\/www.cloudwards.net\/how-to-watch-netflix-for-free\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/vpn-icon-netflix-unblock-new.svg)Unblock Netflix](https:\/\/www.cloudwards.net\/how-to-unblock-netflix-at-school\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/vpn-icon-netflix-hacks-new.svg)Netflix Hacks](https:\/\/www.cloudwards.net\/best-netflix-hacks\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/vpn-icon-netflix-codes-new.svg)Netflix Codes](https:\/\/www.cloudwards.net\/netflix-secret-codes\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-password-sharing.svg)Netflix Password Sharing](https:\/\/www.cloudwards.net\/netflix-password-sharing-canada\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-nfl-new.svg)Stream NFL for Free](https:\/\/www.cloudwards.net\/free-nfl-streaming\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-stremio.svg)Stremio](https:\/\/www.cloudwards.net\/what-is-stremio\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/vpn-icon-adult-new.svg)Unblock Pornhub](https:\/\/www.cloudwards.net\/how-to-unblock-pornhub\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-ufc-new.svg)Watch UFC](https:\/\/www.cloudwards.net\/how-to-watch-ufc-fight-night\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-zip-code-new.svg)Hulu Zip Code](https:\/\/www.cloudwards.net\/hulu-zip-code-change\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/04\/guides-icon-video-player.svg)Watch Shows & Movies Online](https:\/\/www.cloudwards.net\/streaming\/)\n\nSpeed Tests\n\n**Daily VPN Speed Tests**\n\nEvery VPN claims to be the fastest. Cloudwards reveals the truth with daily speed data on top VPNs, covering download, upload, and latency in the U.S. and abroad.\n\n[VPN Speed Tests](https:\/\/www.cloudwards.net\/vpn-speed-comparison\/)\n\n**Cloud Storage Performance Report 2024**\n\nDiscover the latest findings from Cloudwards’ annual cloud storage performance analysis.\n\n[Download PDF](https:\/\/www.cloudwards.net\/cloud-storage-performance-report\/)\n\n**Fastest Online Backup Services**\n\nDetailed speed comparison of all major online backup providers.\n\n[See Results](https:\/\/www.cloudwards.net\/fastest-online-backup\/)\n\n**The Fastest Cloud Storage Services**\n\nYears of speed tests for cloud storage providers like Dropbox, Google Drive and OneDrive.\n\n[See Results](https:\/\/www.cloudwards.net\/fastest-cloud-storage\/)\n\nFree PDFs\n\n**Cloud Storage 101**\n\nLearn all about cloud storage, from key concepts and definitions to crafting a cloud storage strategy\n\n[Download PDF](https:\/\/www.cloudwards.net\/cloud-storage-101-free-pdf-course\/)\n\n**Cybersecurity & Encryption 101**\n\nLearn practical cybersecurity skills and knowledge, with topics like personal online safety and understanding common cyber threats and attacker motivations.\n\n[Download PDF](https:\/\/www.cloudwards.net\/cybersecurity-encryption-101-free-pdf-course\/)\n\n**The Dark Web Guide**\n\nThe hidden side of the internet has a lot to offer, but every hidden treasure comes with risk.\n\n[Download PDF](https:\/\/www.cloudwards.net\/the-dark-web-course-free-pdf-guide\/)\n\n**Project Management 101**\n\nComplete guide to project management fundamentals including project lifecycles, methodologies, terminology & more.\n\n[Download PDF](https:\/\/www.cloudwards.net\/project-management-101-free-ecourse\/)\n\nVideos\n\n**Last Video**\n\n[![I Tested 5 Cloud Storage Services for Video – Here's the Winner](https:\/\/i.ytimg.com\/vi\/Lw1TFTma0Iw\/mqdefault.jpg)I Tested 5 Cloud Storage Services for Video – Here's the Winner](https:\/\/www.youtube.com\/watch?v=Lw1TFTma0Iw&ab_channel=Cloudwards)\n\n- **More YouTube Videos**\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/youtube_menu.svg)Best Cloud Storage](https:\/\/www.youtube.com\/watch?v=MXjYRUNL9nY)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/youtube_menu.svg)Best Cloud Storage for Videos](https:\/\/www.youtube.com\/watch?v=8JjRqd1I6mo)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2024\/11\/youtube_menu.svg)Lifetime Cloud Storage](https:\/\/www.youtube.com\/watch?v=V7dVjznG7L4)\n\nResearch\n\n- **Cloud Research**\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/stats-icon-cloud-computing.svg)Cloud Computing](https:\/\/www.cloudwards.net\/cloud-computing-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-cloud-storage.svg)SaaS](https:\/\/www.cloudwards.net\/saas-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-windmill.svg)Cloud Sustainability](https:\/\/www.cloudwards.net\/cloud-sustainability-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-speed.svg)Internet Speed](https:\/\/www.cloudwards.net\/internet-speed-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-ethernet.svg)Fiber Optics](https:\/\/www.cloudwards.net\/fiber-optics-statistics\/)\n\n- **Security & Privacy**\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/stats-icon-virus.svg)Ransomware](https:\/\/www.cloudwards.net\/ransomware-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-cyber-security.svg)Cyber Security](https:\/\/www.cloudwards.net\/cyber-security-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-confidential-email.svg)Data Privacy](https:\/\/www.cloudwards.net\/data-privacy-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-phishing.svg)Identity Theft](https:\/\/www.cloudwards.net\/identity-theft-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-business.svg)Biometrics](https:\/\/www.cloudwards.net\/biometrics-statistics\/)\n\n- **Entertainment Trends**\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/stats-icon-remote.svg)Streaming](https:\/\/www.cloudwards.net\/streaming-services-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/vpn-icon-netflix.svg)Netflix](https:\/\/www.cloudwards.net\/netflix-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-game.svg)Video Game and Online Gaming](https:\/\/www.cloudwards.net\/online-gaming-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-live-stream.svg)Twitch](https:\/\/www.cloudwards.net\/twitch-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-chat.svg)Discord](https:\/\/www.cloudwards.net\/discord-statistics\/)\n\n- **Social Media & Consumer Trends**\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-social-media.svg)Social Media Addiction](https:\/\/www.cloudwards.net\/social-media-addiction-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/stats-icon-social-media.svg)Online Dating](https:\/\/www.cloudwards.net\/online-dating-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/stats-icon-private-chat.svg)Cyberbullying](https:\/\/www.cloudwards.net\/cyberbullying-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-online-tracking.svg)Online Shopping](https:\/\/www.cloudwards.net\/online-shopping-statistics\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/research-icon-recycle-bin.svg)E-Waste](https:\/\/www.cloudwards.net\/e-waste-statistics\/)\n\nTools\n\n**Password Generator**\n\nInstantly generate secure random passwords with the Cloudwards online tool\n\n[Password Generator](https:\/\/www.cloudwards.net\/tools\/password-generator\/)\n\n**China Firewall Test**\n\nTest if any site is blocked by the Great Firewall of China in real time.\n\n[China Firewall Test](https:\/\/www.cloudwards.net\/tools\/chinese-firewall-test\/)\n\n[Courses](https:\/\/www.cloudwards.net\/courses\/)\n\n[Profil](https:\/\/www.cloudwards.net\/dashboard\/)\n\n1. [Entertainment](https:\/\/www.cloudwards.net\/entertainment\/)\n2. [Streaming Platform Hacks & Guides](https:\/\/www.cloudwards.net\/streaming-platform-guides\/)\n3. The Facebook Rebrand in 2021: What Is Meta?\n\nCloudwards.net may earn a small commission from some purchases made through our site. However, any earnings do not affect how we review services. Learn more about our [editorial integrity](https:\/\/www.cloudwards.net\/editorial-integrity\/) and [research process](https:\/\/www.cloudwards.net\/research-process\/).\n\n# The Facebook Rebrand in 2021: What Is Meta?\nFacebook changed its name to Meta in late October 2021. If you’re wondering what this Facebook rebrand means, keep reading as we explore the ins and outs of the change.\n\n![Aleksander Hougen](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/Avatar-150x150.png)\n\n![Aleksandar Kochovski](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2020\/09\/Aleksandar-Kochovski-cloudwards-150x150.jpg)\n\nWritten by [**Aleksander Hougen**]() (Chief Editor)\n\nReviewed by [**Aleksandar Kochovski**]() (Writer)\n\nLast Updated: **16 May'25**\n\nAll our content is written fully by humans; we do not publish AI writing. [Learn more here.](https:\/\/www.cloudwards.net\/human-writing\/)\n\nTable of Contents\n\nClose Table of Contents\n\n![The Facebook Rebrand What Is Meta](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/The-Facebook-Rebrand-What-Is-Meta-800x480.png)\n\n- [Why Did Facebook Rebrand to Meta?](https:\/\/www.cloudwards.net\/facebook-rebrand\/#why-did-facebook-rebrand-to-meta)\n- [What Is Meta? Facebook’s Parent Company Explained](https:\/\/www.cloudwards.net\/facebook-rebrand\/#what-is-meta-facebook-s-parent-company-explained)\n- [The Future of Meta and Facebook as a Social Media Company](https:\/\/www.cloudwards.net\/facebook-rebrand\/#the-future-of-meta-and-facebook-as-a-social-media-company)\n- [Final Thoughts](https:\/\/www.cloudwards.net\/facebook-rebrand\/#final-thoughts-facebook-meta)\n- [FAQ](https:\/\/www.cloudwards.net\/facebook-rebrand\/#faq)\n- [Comments](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comments)\n\nUnless you’ve been living under a rock for the past 15 years or so, chances are you’re well aware of Facebook and its iconic social media brand. However, as of October 2021, the parent company has changed its name from Facebook to Meta. In this article we’ll explore the reasons for this Facebook rebrand, as well as what it means for the platform and its users.\n\n### Key Takeaways:\n- Facebook (the parent company) has changed its name to Meta, in reference tothe metaverse, which combines social media with virtual and augmented reality — this will be the company’s main focus moving forward.\n- The social media platform will still be called Facebook and won’t be affected by the rebranding.\n- Google did a similar rebrand in 2015 when it established a holding company called Alphabet — the parent company to all of Google’s various holdings.\n\nFacebook Founder and Chief Executive Officer Mark Zuckerberg announced the executive changes at the company’s annual “Connect” conference on October 28, 2021, and stated that the tech giant would begin trading as “Meta Platforms” (or “Meta” for short).\n\nAlthough the new parent company corporate name will be Meta (which will have a new logo and corporate structure), the social media platform itself will retain the name Facebook. It remains to be seen if Facebook Reality Labs, the division of the company responsible for building the “metaverse” and developing different apps for it, will change its name as well.\n\nShow all\n\nMeet the experts\n\n![Aleksander Hougen](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/Avatar-150x150.png)\n\n**Aleksander Hougen** (Chief Editor)\n\nAleksander Hougen, the chief editor at Cloudwards, is a seasoned expert in cloud storage, digital security and VPNs, with an educational background in software engineering. Beyond his prolific writing commitment, Aleksander helps with managing the website, keeping it running smoothly at all times. He also leads the video production team and helps craft e-courses on online technology topics. Outside of the professional realm, he is a digital nomad with a passion for traveling, having lived in many countries across four continents.\n\n[More about Aleksander Hougen](https:\/\/www.cloudwards.net\/about\/aleksander-hougen\/)\n\n![Aleksandar Kochovski](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2020\/09\/Aleksandar-Kochovski-cloudwards-150x150.jpg)\n\n**Aleksandar Kochovski** (Writer)\n\nAleksandar Kochovski is a cybersecurity writer and editor at Cloudwards, with a rich background in writing, editing and YouTube content creation, focused on making complex online safety topics accessible to all. With a Master’s in Architecture and experience as an assistant professor of architectural planning and interior design, Aleksandar applies his research prowess to guide readers through the intricacies of VPNs and secure cloud services. His work is featured in Cloudwards and he has been quoted in The Daily Beast, reflecting his dedication to internet privacy. When not demystifying digital security, he indulges in diverse hobbies from bonsai to powerlifting.\n\n[More about Aleksandar Kochovski](https:\/\/www.cloudwards.net\/about\/aleksandar-kochovski\/)\n\nLearn more about our [editorial team](https:\/\/www.cloudwards.net\/about-us\/) and our [research process.](https:\/\/www.cloudwards.net\/research-process\/)\n\n## Why Did Facebook Rebrand to Meta?\nFacebook likely went through with the rebrand to Meta because the social media company has been through the gauntlet of negative publicity and increasing scrutiny in the past few years, which has negatively affected its brand image. However, there are a couple of other reasons Facebook would want to rebrand itself.\n\n### The Facebook Papers\nThe most recent examples of this negative publicity include the October [congressional testimony by former Facebook employee Frances Haugen](https:\/\/apnews.com\/article\/facebook-haugen-congress-testimony-1daac7a76ca7bf0b0802cc46e732b51b) as well as the release of the so-called [Facebook Papers](https:\/\/www.npr.org\/2021\/10\/25\/1049015366\/the-facebook-papers-what-you-need-to-know).\n\nThese internal documents detail a range of instances where the company was tracking the negative effects of its platform and repeatedly ignored the warnings of employees about those effects — allegedly favoring [profit over public good](https:\/\/www.business-standard.com\/article\/companies\/facebook-put-profit-before-public-good-over-and-over-again-whistleblower-121100400103_1.html).\n\n### Into the Metaverse\nAnother reason outlined by Meta\/Facebook CEO Mark Zuckerberg in his [founder’s letter](https:\/\/about.fb.com\/news\/2021\/10\/founders-letter\/) is that the rebrand symbolizes a shift in focus for the company. Whereas before they had been “Facebook-first,” the company will now re-orient itself toward the so-called metaverse, eventually phasing out Facebook’s integration with other services in favor of the metaverse.\n\n[![mark zuckerberg said](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/mark-zuckerberg-said-800x534.jpg)](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/mark-zuckerberg-said.jpg \"mark-zuckerberg-said\")\n\nFacebook’s 2021 Connect event held in Menlo Park was mostly an augmented reality conference where the company laid out some of its vision for the metaverse.\n\n## What Is Meta? Facebook’s Parent Company Explained\nThe name Meta is derived from the “metaverse,” which is a [term that has existed](https:\/\/www.merriam-webster.com\/words-at-play\/meaning-of-metaverse) since the 1990s, coined by Neal Stephenson in his novel *Snow Crash*. Generally it refers to the integration of the internet with some form of virtual or augmented reality. Read our w[hat is the Metaverse](https:\/\/www.cloudwards.net\/what-is-the-metaverse\/) guide to broaden your horizon.\n\n### Is the Metaverse the Future of Virtual Reality?\nThe Metaverse probably isn’t the future of virtual reality, but there’s no way to know for sure. Details on Facebook’s version of the metaverse are still pretty vague, but it revolves around combining social media with virtual reality to “be able to do almost anything you can imagine,” according to Mark Zuckerberg.\n\nFrom the short descriptions we have so far, it seems likely that the plan for the metaverse is to be some sort of virtual reality suite that enables you to “step into” the social media experience rather than passively observe it.\n\n[![metaverse company digital world](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/metaverse-company-digital-world-800x554.jpg)](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/metaverse-company-digital-world.jpg \"metaverse-company-digital-world\")\n\nMark Zuckerberg said the metaverse will connect people online in a way that hasn’t been possible before.\n\nZuckerberg gave some more concrete examples of what he imagines consumers will be able to use the platform for. He mentions being able to “teleport” to work or to a family event as a hologram, as well as replacing physical objects such as televisions, monitors and board games with digital holograms projected in virtual reality.\n\nFacebook clearly envisions the metaverse as a piece of infrastructure that isn’t developed or maintained by any single company, much like today’s internet. That means that the metaverse won’t be a Facebook product, but rather the environment in which the company will develop applications and experiences.\n\nAlthough a lot of this might seem like science fiction, both virtual and augmented reality have made massive leaps in the past few years. The social media giant is no stranger to the world of virtual reality headsets, either — all the way back in 2012 it [purchased Oculus](https:\/\/about.fb.com\/news\/2014\/03\/facebook-to-acquire-oculus\/), which produces the VR headset Oculus Rift.\n\n## The Future of Meta and Facebook as a Social Media Company\nFor now, nothing changes for Facebook, the social network. It’ll be largely unaffected by the rebranding, and the website will still function and look the same. However, going by Zuckerberg’s founder’s letter, it seems that the company ultimately plans to integrate Facebook into the metaverse and phase out the need for Facebook accounts to access the company’s products.\n\n[![ar social networking](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/ar-social-networking-800x534.jpg)](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/ar-social-networking.jpg \"ar-social-networking\")\n\nThe future of Facebook, Instagram and WhatsApp might be tied to augmented reality glasses.\n\nIt’s worth noting that Facebook has been pouring billions of dollars into its “metaverse division,” called [Reality Labs](https:\/\/tech.fb.com\/ar-vr\/), that supposedly builds technology like AR glasses.\n\n## Final Thoughts: Facebook\/Meta\nThat’s all we know so far about Facebook’s new company name. Taken at face value, the company’s virtual reality dreams are certainly ambitious, as they aim to blur the line between the physical world and the virtual world. Whether or not this actually leads to new forms of communication and interaction with technology as Zuckerberg said remains to be seen.\n\nCurious to find out more about the key facts trends on the concept? Explore more in our [top 20 Metaverse statistics](https:\/\/www.cloudwards.net\/metaverse-statistics\/).\n\nWhat do you think about the Facebook rebrand? Do you think it’s mostly a cynical ploy to get away from bad publicity and regulatory scrutiny or are you excited by the company’s shift in focus? Do you think that the metaverse will become crucial to our day-to-day lives over the next decade the way the internet has? Let us know in the comments below. Thank you for reading.\n\n## FAQ\n- Is Facebook Being Rebranded?\n  Facebook the social media platform is not being rebranded. The name change applies to the parent company, which will now be called Meta rather than Facebook, much like when Google reorganized as Alphabet a few years ago.\n- What Is Facebook’s New Name Going to Be?\n  The parent company of Facebook will now be named Meta, in reference to the metaverse — an integration of social media with virtual and augmented reality — which is to become the focus of the next chapter in the company’s history.\n- Is the Facebook App Changing Names?\n  No, the Facebook app will have the same name as before.\n\n![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2023\/11\/cloudwards-custom-apps-software-680x453.jpg)\n\n## 500+ Businesses Trust Our Cloud Migration Expertise. Get Your Free Assessment\\!\n\n- **Eliminate Legacy System Costs:** Stop wasting money on expensive maintenance, outdated hardware, and specialized support contracts\n- **Bulletproof Your Security:** Protect your business from cyber threats and ensure compliance with industry regulations\n- **Scale Without Limits:** Get infrastructure that grows with your business and handles peak demands effortlessly\n- **Maximize Uptime:** Achieve 99.9% reliability with redundant systems and automated failover protection\n\n[Get Your Free Assessment Now →](https:\/\/mauriciopreuss.typeform.com\/to\/xI1bBJh8)\n\n### Was this post helpful?\nLet us know if you liked the post. That’s the only way we can improve.\n\nYes\n\nNo\n\n**Stay Smart, Stay Secure**\n\nGet Free Tips on Cloud Tech, Security & Project Management Delivered to Your Inbox.\n\n9 thoughts on “The Facebook Rebrand in 2021: What Is Meta?”\n\nNewest\n\nOldest\n\n1. **Frances Clark** says:\n   \n   [2021\/12\/30 at 18:26](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1575853)\n   \n   I was hoping my Facebook would be unlock. Everything I have tried didn’t work. Please fix that part of facebook. I tried on my phone,regular computer and my iPad. Very disappointed\n   \n   [Reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1575853)\n   1. **SeTerica** says:\n      \n      [2022\/02\/22 at 23:30](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1600231)\n      \n      Same here I’ve been trying to reactivate my page and the email that’s supposed to come from Meta has not come. I’ve been trying for several days.\n      \n      [Reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1600231)\n   2. **Louise Sammons** says:\n      \n      [2022\/10\/30 at 00:18](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1711983)\n      \n      I have the same problem since March 2022. No support\\!\n      \n      [Reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1711983)\n2. **Laura** says:\n   \n   [2022\/07\/30 at 12:08](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1670599)\n   \n   I keep getting unwanted app ads and they go away when I click on the tabs in the bottom left corner  \n    They are loud, fast and shake  \n    VERY ANNOYING. I have to go to tabs in order to text or go onto Facebook  \n    Help!!\\!\n   \n   [Reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1670599)\n3. **Dan** says:\n   \n   [2022\/10\/04 at 03:28](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1693332)\n   \n   PC died, when to a new laptop, and could not get my account unlocked for weeks.\n   \n   [Reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1693332)\n4. **Susan Vece** says:\n   \n   [2022\/10\/21 at 20:38](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1706995)\n   \n   I agree with others who have commented about the difficulty in accessing Facebook. If it’s not something that your company wants to continue, then by all means, sell Facebook off so we seniors can continue to use familiar sites and access\n   \n   [Reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1706995)\n5. **Carmelita G.Matitu** says:\n   \n   [2022\/12\/21 at 03:34](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1732786)\n   \n   i still support Facebook turned Meta truly.\n   \n   [Reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1732786)\n6. **Lori** says:\n   \n   [2023\/01\/19 at 09:03](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1751659)\n   \n   This new crap needs to go! I voice my own opinion on my Facebook and get restricted?! Stay off my profile, I have my page as private but meta reads and restricts my page?\\!  \n    This “new” Facebook isn’t helping anyone. Questions don’t get answered and problems don’t get fixed… it’s a joke\n   \n   [Reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1751659)\n7. **Trace** says:\n   \n   [2023\/04\/18 at 01:46](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1805996)\n   \n   Recently went into Instagram and presented what I thought were prudent and thought provoking questions. I received an immediate response stating the questions were detrimental and did not comply with the standards. My question is this. Is Instagram META?\n   \n   [Reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comment-1805996)\n\nLeave a Reply\n\n[Cancel reply](https:\/\/www.cloudwards.net\/facebook-rebrand\/#respond)\n\nAlso interesting\n\n- [![How to Delete Facebook](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/10\/How-to-Delete-Facebook-800x480.png) How to Delete Facebook Forever in 2026: Ditching Social Media](https:\/\/www.cloudwards.net\/how-to-delete-facebook\/)\n- [![facebook privacy settings](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2025\/03\/Facebook-Privacy-Settings-800x480.png) Facebook Privacy Settings: How to Make Facebook Private, Lock Your Profile & Make Yourself Unsearchable](https:\/\/www.cloudwards.net\/facebook-privacy-settings\/)\n- [![](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2019\/09\/Google-ads-vs-FB-ads-vs-Bing-Ads-1-800x480.png) Google Ads vs. Facebook Ads vs. Bing Ads: PPC Marketing in 2026](https:\/\/www.cloudwards.net\/google-ads-vs-facebook-ads\/)\n- [![how to delete instagram](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/how-to-delete-instagram-1-800x480.png) How to Delete Instagram in 2026: Permanently & Temporarily](https:\/\/www.cloudwards.net\/how-to-delete-instagram\/)\n\n**Don’t Miss Out – Join Thousands Who Trust Cloudwards\\!**\n\nNo spam, just quality content. Your inbox is safe with us.\n\n- [Editorial Integrity](https:\/\/www.cloudwards.net\/editorial-integrity\/)\n  - [Human Writing](https:\/\/www.cloudwards.net\/human-writing\/)\n  - [Objective Testing](https:\/\/www.cloudwards.net\/objective-testing\/)\n  - [Research Process](https:\/\/www.cloudwards.net\/research-process\/)\n- [Our Company](https:\/\/www.cloudwards.net\/about-us\/)\n  - [About us](https:\/\/www.cloudwards.net\/about-us\/)\n  - [Careers](https:\/\/www.cloudwards.net\/careers\/)\n- [Get in touch](https:\/\/www.cloudwards.net\/contact-us\/)\n  - [Customer Support](https:\/\/www.cloudwards.net\/customer-support\/)\n  - [Contact us](https:\/\/www.cloudwards.net\/contact-us\/)\n  - [Complaints & Returns](https:\/\/www.cloudwards.net\/complaints-returns\/)\n  - Lumoslinx, LLC  \n     1846 E. Innovation Park Dr.  \n     STE 100, Oro Valley, AZ 85755\n  - [\\+1 (520) 535-0004](tel:+15205350004)\n  - [info@cloudwards.net](mailto:info@cloudwards.net)\n  - [refunds@cloudwards.net](mailto:refunds@cloudwards.net)\n\nCloudwards.net may earn a small commission from some purchases made through our site. However, any earnings do not affect how we review services. We test each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own.\n\n- [facebook](https:\/\/www.facebook.com\/pages\/Cloudwards\/536694779779533)\n- [youtube](https:\/\/www.youtube.com\/user\/obrvideos)\n- [x](https:\/\/twitter.com\/cloudwards)\n- [linkedin](https:\/\/www.linkedin.com\/company\/cloudwards\/)\n\n- [Privacy Policy](https:\/\/www.cloudwards.net\/privacy-policy\/)\n- [Terms and Conditions](https:\/\/www.cloudwards.net\/terms-and-conditions\/)\n- [Cookie Policy](https:\/\/www.cloudwards.net\/cookie-policy\/)\n- [Disclaimer Notice](https:\/\/www.cloudwards.net\/disclaimer\/)\n\n© 2007-2026 Cloudwards.net\n\n[↑ Top](https:\/\/www.cloudwards.net\/facebook-rebrand\/#body_top)\n\n![Aleksander Hougen](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/Avatar-150x150.png)\n\nAleksander Hougen\n\nChief Editor\n\n[Read their full bio](https:\/\/www.cloudwards.net\/about\/aleksander-hougen\/)\n\nOriginally a software engineer, Aleksander decided to leave the office lifestyle behind to live as a digital nomad. He now spends his time writing about technology and tourism, which allows him the freedom to call many different places home. When he’s not writing or editing, he likes to read fantasy\/sci-fi, listen to podcasts about history and politics and travel.\n\n**Last published on Cloudwards:**\n\n- [Amazon Fire Tablet Comparison: Complete Buyer’s Guide for the Best Fire Tablet in 2026](https:\/\/www.cloudwards.net\/amazon-tablet-comparison\/)\n- [Best Cloud Backup for Canada in 2026](https:\/\/www.cloudwards.net\/best-cloud-backup-in-canada\/)\n- [Types of Cloud Computing: Deployment Models and Services Explained](https:\/\/www.cloudwards.net\/types-of-cloud-computing\/)\n\n![Aleksandar Kochovski](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2020\/09\/Aleksandar-Kochovski-cloudwards-150x150.jpg)\n\nAleksandar Kochovski\n\nWriter\n\n[Read their full bio](https:\/\/www.cloudwards.net\/about\/aleksandar-kochovski\/)\n\nAfter a brief stint in architecture and a tango with teaching, Aleksandar is now dancing to the beat of his own drum as a tech writer, merging his passions for technology and literature. When he’s not hidden behind his computer screen, you can find him photographing the streets of Skopje or cooking quesadillas for his friends at home.\n\n**Last published on Cloudwards:**\n\n- [OpenClaw Setup & How to Use OpenClaw Safely With Meshnet](https:\/\/www.cloudwards.net\/openclaw-setup\/)\n- [iCloud vs Google Drive: Pricing, Storage & Features Compared](https:\/\/www.cloudwards.net\/icloud-vs-google-drive\/)\n- [Best Microsoft OneDrive Alternatives: 8 Secure Storage Options](https:\/\/www.cloudwards.net\/onedrive-alternatives\/)","attrs_readable_markdown":"Cloudwards.net may earn a small commission from some purchases made through our site. However, any earnings do not affect how we review services. Learn more about our [editorial integrity](https:\/\/www.cloudwards.net\/editorial-integrity\/) and [research process](https:\/\/www.cloudwards.net\/research-process\/).\n\n![The Facebook Rebrand What Is Meta](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/The-Facebook-Rebrand-What-Is-Meta-800x480.png)\n\n- [Why Did Facebook Rebrand to Meta?](https:\/\/www.cloudwards.net\/facebook-rebrand\/#why-did-facebook-rebrand-to-meta)\n- [What Is Meta? Facebook’s Parent Company Explained](https:\/\/www.cloudwards.net\/facebook-rebrand\/#what-is-meta-facebook-s-parent-company-explained)\n- [The Future of Meta and Facebook as a Social Media Company](https:\/\/www.cloudwards.net\/facebook-rebrand\/#the-future-of-meta-and-facebook-as-a-social-media-company)\n- [Final Thoughts](https:\/\/www.cloudwards.net\/facebook-rebrand\/#final-thoughts-facebook-meta)\n- [FAQ](https:\/\/www.cloudwards.net\/facebook-rebrand\/#faq)\n- [Comments](https:\/\/www.cloudwards.net\/facebook-rebrand\/#comments)\n\nUnless you’ve been living under a rock for the past 15 years or so, chances are you’re well aware of Facebook and its iconic social media brand. However, as of October 2021, the parent company has changed its name from Facebook to Meta. In this article we’ll explore the reasons for this Facebook rebrand, as well as what it means for the platform and its users.\n\n### Key Takeaways:\n- Facebook (the parent company) has changed its name to Meta, in reference tothe metaverse, which combines social media with virtual and augmented reality — this will be the company’s main focus moving forward.\n- The social media platform will still be called Facebook and won’t be affected by the rebranding.\n- Google did a similar rebrand in 2015 when it established a holding company called Alphabet — the parent company to all of Google’s various holdings.\n\nFacebook Founder and Chief Executive Officer Mark Zuckerberg announced the executive changes at the company’s annual “Connect” conference on October 28, 2021, and stated that the tech giant would begin trading as “Meta Platforms” (or “Meta” for short).\n\nAlthough the new parent company corporate name will be Meta (which will have a new logo and corporate structure), the social media platform itself will retain the name Facebook. It remains to be seen if Facebook Reality Labs, the division of the company responsible for building the “metaverse” and developing different apps for it, will change its name as well.\n\nFacebook likely went through with the rebrand to Meta because the social media company has been through the gauntlet of negative publicity and increasing scrutiny in the past few years, which has negatively affected its brand image. However, there are a couple of other reasons Facebook would want to rebrand itself.\n\n### The Facebook Papers\nThe most recent examples of this negative publicity include the October [congressional testimony by former Facebook employee Frances Haugen](https:\/\/apnews.com\/article\/facebook-haugen-congress-testimony-1daac7a76ca7bf0b0802cc46e732b51b) as well as the release of the so-called [Facebook Papers](https:\/\/www.npr.org\/2021\/10\/25\/1049015366\/the-facebook-papers-what-you-need-to-know).\n\nThese internal documents detail a range of instances where the company was tracking the negative effects of its platform and repeatedly ignored the warnings of employees about those effects — allegedly favoring [profit over public good](https:\/\/www.business-standard.com\/article\/companies\/facebook-put-profit-before-public-good-over-and-over-again-whistleblower-121100400103_1.html).\n\n### Into the Metaverse\nAnother reason outlined by Meta\/Facebook CEO Mark Zuckerberg in his [founder’s letter](https:\/\/about.fb.com\/news\/2021\/10\/founders-letter\/) is that the rebrand symbolizes a shift in focus for the company. Whereas before they had been “Facebook-first,” the company will now re-orient itself toward the so-called metaverse, eventually phasing out Facebook’s integration with other services in favor of the metaverse.\n\n[![mark zuckerberg said](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/mark-zuckerberg-said-800x534.jpg)](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/mark-zuckerberg-said.jpg \"mark-zuckerberg-said\")\n\nFacebook’s 2021 Connect event held in Menlo Park was mostly an augmented reality conference where the company laid out some of its vision for the metaverse.\n\nThe name Meta is derived from the “metaverse,” which is a [term that has existed](https:\/\/www.merriam-webster.com\/words-at-play\/meaning-of-metaverse) since the 1990s, coined by Neal Stephenson in his novel *Snow Crash*. Generally it refers to the integration of the internet with some form of virtual or augmented reality. Read our w[hat is the Metaverse](https:\/\/www.cloudwards.net\/what-is-the-metaverse\/) guide to broaden your horizon.\n\n### Is the Metaverse the Future of Virtual Reality?\nThe Metaverse probably isn’t the future of virtual reality, but there’s no way to know for sure. Details on Facebook’s version of the metaverse are still pretty vague, but it revolves around combining social media with virtual reality to “be able to do almost anything you can imagine,” according to Mark Zuckerberg.\n\nFrom the short descriptions we have so far, it seems likely that the plan for the metaverse is to be some sort of virtual reality suite that enables you to “step into” the social media experience rather than passively observe it.\n\n[![metaverse company digital world](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/metaverse-company-digital-world-800x554.jpg)](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/metaverse-company-digital-world.jpg \"metaverse-company-digital-world\")\n\nMark Zuckerberg said the metaverse will connect people online in a way that hasn’t been possible before.\n\nZuckerberg gave some more concrete examples of what he imagines consumers will be able to use the platform for. He mentions being able to “teleport” to work or to a family event as a hologram, as well as replacing physical objects such as televisions, monitors and board games with digital holograms projected in virtual reality.\n\nFacebook clearly envisions the metaverse as a piece of infrastructure that isn’t developed or maintained by any single company, much like today’s internet. That means that the metaverse won’t be a Facebook product, but rather the environment in which the company will develop applications and experiences.\n\nAlthough a lot of this might seem like science fiction, both virtual and augmented reality have made massive leaps in the past few years. The social media giant is no stranger to the world of virtual reality headsets, either — all the way back in 2012 it [purchased Oculus](https:\/\/about.fb.com\/news\/2014\/03\/facebook-to-acquire-oculus\/), which produces the VR headset Oculus Rift.\n\nFor now, nothing changes for Facebook, the social network. It’ll be largely unaffected by the rebranding, and the website will still function and look the same. However, going by Zuckerberg’s founder’s letter, it seems that the company ultimately plans to integrate Facebook into the metaverse and phase out the need for Facebook accounts to access the company’s products.\n\n[![ar social networking](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/ar-social-networking-800x534.jpg)](https:\/\/www.cloudwards.net\/wp-content\/uploads\/2021\/11\/ar-social-networking.jpg \"ar-social-networking\")\n\nThe future of Facebook, Instagram and WhatsApp might be tied to augmented reality glasses.\n\nIt’s worth noting that Facebook has been pouring billions of dollars into its “metaverse division,” called [Reality Labs](https:\/\/tech.fb.com\/ar-vr\/), that supposedly builds technology like AR glasses.\n\nThat’s all we know so far about Facebook’s new company name. Taken at face value, the company’s virtual reality dreams are certainly ambitious, as they aim to blur the line between the physical world and the virtual world. Whether or not this actually leads to new forms of communication and interaction with technology as Zuckerberg said remains to be seen.\n\nCurious to find out more about the key facts trends on the concept? Explore more in our [top 20 Metaverse statistics](https:\/\/www.cloudwards.net\/metaverse-statistics\/).\n\nWhat do you think about the Facebook rebrand? Do you think it’s mostly a cynical ploy to get away from bad publicity and regulatory scrutiny or are you excited by the company’s shift in focus? Do you think that the metaverse will become crucial to our day-to-day lives over the next decade the way the internet has? Let us know in the comments below. Thank you for reading.\n\n## FAQ\n- Facebook the social media platform is not being rebranded. The name change applies to the parent company, which will now be called Meta rather than Facebook, much like when Google reorganized as Alphabet a few years ago.\n- The parent company of Facebook will now be named Meta, in reference to the metaverse — an integration of social media with virtual and augmented reality — which is to become the focus of the next chapter in the company’s history.\n- No, the Facebook app will have the same name as before.","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

2 days ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	0.1 months ago
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://www.cloudwards.net/facebook-rebrand/
Last Crawled	2026-04-10 09:09:11 (2 days ago)
First Indexed	2021-11-06 19:51:32 (4 years ago)
HTTP Status Code	200
Meta Title	The Facebook 2021 Rebrand: What Is Meta?
Meta Description	Are you wondering what the Facebook rebrand is all about? Join us as we explain what Meta is and what the future of the platform is.
Meta Canonical	null
Boilerpipe Text	Cloudwards.net may earn a small commission from some purchases made through our site. However, any earnings do not affect how we review services. Learn more about our editorial integrity and research process . Why Did Facebook Rebrand to Meta? What Is Meta? Facebook’s Parent Company Explained The Future of Meta and Facebook as a Social Media Company Final Thoughts FAQ Comments Unless you’ve been living under a rock for the past 15 years or so, chances are you’re well aware of Facebook and its iconic social media brand. However, as of October 2021, the parent company has changed its name from Facebook to Meta. In this article we’ll explore the reasons for this Facebook rebrand, as well as what it means for the platform and its users. Key Takeaways: Facebook (the parent company) has changed its name to Meta, in reference tothe metaverse, which combines social media with virtual and augmented reality — this will be the company’s main focus moving forward. The social media platform will still be called Facebook and won’t be affected by the rebranding. Google did a similar rebrand in 2015 when it established a holding company called Alphabet — the parent company to all of Google’s various holdings. Facebook Founder and Chief Executive Officer Mark Zuckerberg announced the executive changes at the company’s annual “Connect” conference on October 28, 2021, and stated that the tech giant would begin trading as “Meta Platforms” (or “Meta” for short). Although the new parent company corporate name will be Meta (which will have a new logo and corporate structure), the social media platform itself will retain the name Facebook. It remains to be seen if Facebook Reality Labs, the division of the company responsible for building the “metaverse” and developing different apps for it, will change its name as well. Facebook likely went through with the rebrand to Meta because the social media company has been through the gauntlet of negative publicity and increasing scrutiny in the past few years, which has negatively affected its brand image. However, there are a couple of other reasons Facebook would want to rebrand itself. The Facebook Papers The most recent examples of this negative publicity include the October congressional testimony by former Facebook employee Frances Haugen as well as the release of the so-called Facebook Papers . These internal documents detail a range of instances where the company was tracking the negative effects of its platform and repeatedly ignored the warnings of employees about those effects — allegedly favoring profit over public good . Into the Metaverse Another reason outlined by Meta/Facebook CEO Mark Zuckerberg in his founder’s letter is that the rebrand symbolizes a shift in focus for the company. Whereas before they had been “Facebook-first,” the company will now re-orient itself toward the so-called metaverse, eventually phasing out Facebook’s integration with other services in favor of the metaverse. Facebook’s 2021 Connect event held in Menlo Park was mostly an augmented reality conference where the company laid out some of its vision for the metaverse. The name Meta is derived from the “metaverse,” which is a term that has existed since the 1990s, coined by Neal Stephenson in his novel Snow Crash . Generally it refers to the integration of the internet with some form of virtual or augmented reality. Read our w hat is the Metaverse guide to broaden your horizon. Is the Metaverse the Future of Virtual Reality? The Metaverse probably isn’t the future of virtual reality, but there’s no way to know for sure. Details on Facebook’s version of the metaverse are still pretty vague, but it revolves around combining social media with virtual reality to “be able to do almost anything you can imagine,” according to Mark Zuckerberg. From the short descriptions we have so far, it seems likely that the plan for the metaverse is to be some sort of virtual reality suite that enables you to “step into” the social media experience rather than passively observe it. Mark Zuckerberg said the metaverse will connect people online in a way that hasn’t been possible before. Zuckerberg gave some more concrete examples of what he imagines consumers will be able to use the platform for. He mentions being able to “teleport” to work or to a family event as a hologram, as well as replacing physical objects such as televisions, monitors and board games with digital holograms projected in virtual reality. Facebook clearly envisions the metaverse as a piece of infrastructure that isn’t developed or maintained by any single company, much like today’s internet. That means that the metaverse won’t be a Facebook product, but rather the environment in which the company will develop applications and experiences. Although a lot of this might seem like science fiction, both virtual and augmented reality have made massive leaps in the past few years. The social media giant is no stranger to the world of virtual reality headsets, either — all the way back in 2012 it purchased Oculus , which produces the VR headset Oculus Rift. For now, nothing changes for Facebook, the social network. It’ll be largely unaffected by the rebranding, and the website will still function and look the same. However, going by Zuckerberg’s founder’s letter, it seems that the company ultimately plans to integrate Facebook into the metaverse and phase out the need for Facebook accounts to access the company’s products. The future of Facebook, Instagram and WhatsApp might be tied to augmented reality glasses. It’s worth noting that Facebook has been pouring billions of dollars into its “metaverse division,” called Reality Labs , that supposedly builds technology like AR glasses. That’s all we know so far about Facebook’s new company name. Taken at face value, the company’s virtual reality dreams are certainly ambitious, as they aim to blur the line between the physical world and the virtual world. Whether or not this actually leads to new forms of communication and interaction with technology as Zuckerberg said remains to be seen. Curious to find out more about the key facts trends on the concept? Explore more in our top 20 Metaverse statistics . What do you think about the Facebook rebrand? Do you think it’s mostly a cynical ploy to get away from bad publicity and regulatory scrutiny or are you excited by the company’s shift in focus? Do you think that the metaverse will become crucial to our day-to-day lives over the next decade the way the internet has? Let us know in the comments below. Thank you for reading. FAQ Facebook the social media platform is not being rebranded. The name change applies to the parent company, which will now be called Meta rather than Facebook, much like when Google reorganized as Alphabet a few years ago. The parent company of Facebook will now be named Meta, in reference to the metaverse — an integration of social media with virtual and augmented reality — which is to become the focus of the next chapter in the company’s history. No, the Facebook app will have the same name as before.
Markdown	[News](https://cloudwards.net/news/) Reviews - [Cloud Storage Reviews](https://www.cloudwards.net/best-cloud-storage/) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/sync_com_menu.svg)Best Price Sync.com](https://www.cloudwards.net/review/sync-com/) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/pcloud_menu.svg)pCloud](https://www.cloudwards.net/review/pcloud/) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/icedrive-menu.png)Icedrive](https://www.cloudwards.net/review/icedrive/) - [All Cloud Storage Reviews](https://www.cloudwards.net/cloud-storage-reviews/) - [VPN Reviews](https://www.cloudwards.net/best-vpn/) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/nordvpn_menu.svg)Best Choice NordVPN](https://www.cloudwards.net/nordvpn-review/) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/surfshark_menu.svg)Best Budget Surfshark](https://www.cloudwards.net/surfshark-review/) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/expressvpn_menu.svg)ExpressVPN](https://www.cloudwards.net/expressvpn-review/) - [All VPN Reviews](https://www.cloudwards.net/vpn-reviews/) - [Project Management Reviews](https://www.cloudwards.net/best-project-management-software/) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/monday_com_menu.svg)monday.com](https://www.cloudwards.net/monday-com-review/) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/clickup_menu.svg)ClickUp](https://www.cloudwards.net/clickup-review/) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/zoho_menu.svg)Zoho Projects](https://www.cloudwards.net/zoho-projects-review/) - [All Project Management Software Reviews](https://www.cloudwards.net/project-management-software-reviews/) Rankings - [Best Cloud Storage Services](https://www.cloudwards.net/best-cloud-storage/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/cs-icon-money.svg)Free Storage](https://www.cloudwards.net/the-top-5-cloud-companies-with-large-free-service-plans/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/cs-icon-time-is-money.svg)Lifetime Storage](https://www.cloudwards.net/best-lifetime-cloud-storage/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/cs-icon-picture.svg)Photo Storage](https://www.cloudwards.net/best-online-storage-for-photos/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/cs-icon-data.svg)Video Storage](https://www.cloudwards.net/best-cloud-storage-for-video/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/cs-icon-education.svg)For Students](https://www.cloudwards.net/cloud-storage-for-students/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/cs-icon-data-storage.svg)For Large Files](https://www.cloudwards.net/best-cloud-storage-for-large-files/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/cs-icon-gdpr-badge.svg)European Cloud Storage](https://www.cloudwards.net/best-cloud-storage-for-europe/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/general-icon-ranking-new.svg)All Rankings](https://www.cloudwards.net/cloud-storage-rankings/) - [Best VPN Services](https://www.cloudwards.net/best-vpn/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/vpn-icon-free.svg)Free VPNs](https://www.cloudwards.net/free-vpn-services/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/vpn-icon-unlimited-new.svg)Free Unlimited VPNs](https://www.cloudwards.net/best-free-vpn-with-unlimited-data/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/vpn-icon-streaming.svg)Streaming VPNs](https://www.cloudwards.net/best-vpn-for-streaming/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/vpn-icon-netflix-vpn-new.svg)Netflix VPNs](https://www.cloudwards.net/best-vpn-for-netflix/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/vpn-icon-strategy.svg)Sports VPNs](https://www.cloudwards.net/best-vpn-for-sports-2/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/vpn-icon-adult-new.svg)Porn VPNs](https://www.cloudwards.net/best-porn-vpn/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/vpn-icon-schoool.svg)For School](https://www.cloudwards.net/best-vpn-for-school/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/general-icon-ranking-new.svg)All Rankings](https://www.cloudwards.net/vpn-rankings/) - [Best Project Management Software](https://www.cloudwards.net/best-project-management-software/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/pm-icon-cash-flow.svg)Project Management Tools](https://www.cloudwards.net/cheap-project-management-software/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/pm-icon-open.svg)Open-Source Project Management](https://www.cloudwards.net/open-source-project-management-software/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/pm-icon-notification.svg)Mac & iOS](https://www.cloudwards.net/best-project-management-software-for-mac/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/pm-icon-time-management.svg)For Multiple Projects](https://www.cloudwards.net/project-management-for-multiple-projects/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/pm-icon-pen-tool.svg)For Designers](https://www.cloudwards.net/best-project-management-software-for-designers/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/pm-icon-account.svg)For Freelancers](https://www.cloudwards.net/best-project-management-software-for-freelancers/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/general-icon-ranking-new.svg)All Rankings](https://www.cloudwards.net/project-management-software-rankings/) Guides - Cloud Storage Guides - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-cs-pricing.svg)Cloud Storage Pricing](https://www.cloudwards.net/understanding-cloud-storage-pricing/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-google-drive-new.svg)Google Drive](https://www.cloudwards.net/how-does-google-drive-work/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-sync.svg)Stop Google Drive Sync](https://www.cloudwards.net/stop-google-drive-syncing/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-storage-full.svg)Solved: iCloud Storage Full](https://www.cloudwards.net/solved-icloud-storage-full/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-bandwidth.svg)Bypass MEGA Limits](https://www.cloudwards.net/bypass-mega-download-limit/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-multiple-accounts.svg)Multiple OneDrive Accounts](https://www.cloudwards.net/multiple-onedrive-accounts/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-onedrive-new.svg)OneDrive Security](https://www.cloudwards.net/onedrive-security/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-clear-disk-space.svg)Clear Disk Space](https://www.cloudwards.net/how-to-use-online-storage-to-free-up-some-space-on-your-local-hard-drive/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-large-files.svg)Send Large Files](https://www.cloudwards.net/send-large-files/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-all-guides.svg)All Guides](https://www.cloudwards.net/cloud-storage-guides/) - VPN & Security Guides - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-online-privacy-guide.svg)Online Privacy](https://www.cloudwards.net/online-privacy-guide/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-surveillance.svg)Detect a Stingray Device](https://www.cloudwards.net/how-to-block-stingray-surveillance/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-deep-web-new.svg)Access the Deep Web](https://www.cloudwards.net/the-deep-web/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-bandwidth-limits.svg)Bypass Bandwidth Limit Restrictions](https://www.cloudwards.net/how-to-bypass-bandwidth-limit-restrictions/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-change-ip-location.svg)Get a U.S. IP](https://www.cloudwards.net/how-to-get-a-us-ip-address/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-hide-ip.svg)Hide Your IP](https://www.cloudwards.net/how-to-hide-your-ip-address/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-ip.svg)Trace an IP](https://www.cloudwards.net/how-to-trace-an-ip-address/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-instagram.svg)Unblock Instagram](https://www.cloudwards.net/unblock-instagram-at-school/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-privacy-settings.svg)Facebook Privacy](https://www.cloudwards.net/facebook-privacy-settings/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-all-guides.svg)All Guides](https://www.cloudwards.net/vpn-tutorials/) - [Project Management Guides](https://www.cloudwards.net/project-management-guide/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-pm-pricing.svg)Project Management Software Pricing](https://www.cloudwards.net/project-management-software-pricing/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-gantt-chart-new.svg)Gantt Chart](https://www.cloudwards.net/how-to-use-a-gantt-chart/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-kanban.svg)Kanban Boards](https://www.cloudwards.net/how-to-use-a-kanban-board/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-scrum.svg)Scrum Certification](https://www.cloudwards.net/best-scrum-certification-courses/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-certifications.svg)Are ITIL Certifications Worth It?](https://www.cloudwards.net/itil-certification/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-integration.svg)Trello and Jira Integration](https://www.cloudwards.net/trello-jira-integration/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-onenote.svg)OneNote for Projects](https://www.cloudwards.net/onenote-for-project-management/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-recurring-tasks.svg)Todoist Recurring Tasks](https://www.cloudwards.net/todoist-recurring-tasks/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-org-structures.svg)Organizational Structures](https://www.cloudwards.net/4-types-of-organizational-structure/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-all-guides.svg)All Guides](https://www.cloudwards.net/project-management-guides/) - [Streaming Guides](https://www.cloudwards.net/how-to-watch-netflix-for-free/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/vpn-icon-netflix-unblock-new.svg)Unblock Netflix](https://www.cloudwards.net/how-to-unblock-netflix-at-school/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/vpn-icon-netflix-hacks-new.svg)Netflix Hacks](https://www.cloudwards.net/best-netflix-hacks/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/vpn-icon-netflix-codes-new.svg)Netflix Codes](https://www.cloudwards.net/netflix-secret-codes/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-password-sharing.svg)Netflix Password Sharing](https://www.cloudwards.net/netflix-password-sharing-canada/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-nfl-new.svg)Stream NFL for Free](https://www.cloudwards.net/free-nfl-streaming/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-stremio.svg)Stremio](https://www.cloudwards.net/what-is-stremio/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/vpn-icon-adult-new.svg)Unblock Pornhub](https://www.cloudwards.net/how-to-unblock-pornhub/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-ufc-new.svg)Watch UFC](https://www.cloudwards.net/how-to-watch-ufc-fight-night/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-zip-code-new.svg)Hulu Zip Code](https://www.cloudwards.net/hulu-zip-code-change/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/04/guides-icon-video-player.svg)Watch Shows & Movies Online](https://www.cloudwards.net/streaming/) Speed Tests Daily VPN Speed Tests Every VPN claims to be the fastest. Cloudwards reveals the truth with daily speed data on top VPNs, covering download, upload, and latency in the U.S. and abroad. [VPN Speed Tests](https://www.cloudwards.net/vpn-speed-comparison/) Cloud Storage Performance Report 2024 Discover the latest findings from Cloudwards’ annual cloud storage performance analysis. [Download PDF](https://www.cloudwards.net/cloud-storage-performance-report/) Fastest Online Backup Services Detailed speed comparison of all major online backup providers. [See Results](https://www.cloudwards.net/fastest-online-backup/) The Fastest Cloud Storage Services Years of speed tests for cloud storage providers like Dropbox, Google Drive and OneDrive. [See Results](https://www.cloudwards.net/fastest-cloud-storage/) Free PDFs Cloud Storage 101 Learn all about cloud storage, from key concepts and definitions to crafting a cloud storage strategy [Download PDF](https://www.cloudwards.net/cloud-storage-101-free-pdf-course/) Cybersecurity & Encryption 101 Learn practical cybersecurity skills and knowledge, with topics like personal online safety and understanding common cyber threats and attacker motivations. [Download PDF](https://www.cloudwards.net/cybersecurity-encryption-101-free-pdf-course/) The Dark Web Guide The hidden side of the internet has a lot to offer, but every hidden treasure comes with risk. [Download PDF](https://www.cloudwards.net/the-dark-web-course-free-pdf-guide/) Project Management 101 Complete guide to project management fundamentals including project lifecycles, methodologies, terminology & more. [Download PDF](https://www.cloudwards.net/project-management-101-free-ecourse/) Videos Last Video [![I Tested 5 Cloud Storage Services for Video – Here's the Winner](https://i.ytimg.com/vi/Lw1TFTma0Iw/mqdefault.jpg)I Tested 5 Cloud Storage Services for Video – Here's the Winner](https://www.youtube.com/watch?v=Lw1TFTma0Iw&ab_channel=Cloudwards) - More YouTube Videos - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/youtube_menu.svg)Best Cloud Storage](https://www.youtube.com/watch?v=MXjYRUNL9nY) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/youtube_menu.svg)Best Cloud Storage for Videos](https://www.youtube.com/watch?v=8JjRqd1I6mo) - [![](https://www.cloudwards.net/wp-content/uploads/2024/11/youtube_menu.svg)Lifetime Cloud Storage](https://www.youtube.com/watch?v=V7dVjznG7L4) Research - Cloud Research - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/stats-icon-cloud-computing.svg)Cloud Computing](https://www.cloudwards.net/cloud-computing-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-cloud-storage.svg)SaaS](https://www.cloudwards.net/saas-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-windmill.svg)Cloud Sustainability](https://www.cloudwards.net/cloud-sustainability-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-speed.svg)Internet Speed](https://www.cloudwards.net/internet-speed-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-ethernet.svg)Fiber Optics](https://www.cloudwards.net/fiber-optics-statistics/) - Security & Privacy - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/stats-icon-virus.svg)Ransomware](https://www.cloudwards.net/ransomware-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-cyber-security.svg)Cyber Security](https://www.cloudwards.net/cyber-security-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-confidential-email.svg)Data Privacy](https://www.cloudwards.net/data-privacy-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-phishing.svg)Identity Theft](https://www.cloudwards.net/identity-theft-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-business.svg)Biometrics](https://www.cloudwards.net/biometrics-statistics/) - Entertainment Trends - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/stats-icon-remote.svg)Streaming](https://www.cloudwards.net/streaming-services-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/vpn-icon-netflix.svg)Netflix](https://www.cloudwards.net/netflix-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-game.svg)Video Game and Online Gaming](https://www.cloudwards.net/online-gaming-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-live-stream.svg)Twitch](https://www.cloudwards.net/twitch-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-chat.svg)Discord](https://www.cloudwards.net/discord-statistics/) - Social Media & Consumer Trends - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-social-media.svg)Social Media Addiction](https://www.cloudwards.net/social-media-addiction-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/stats-icon-social-media.svg)Online Dating](https://www.cloudwards.net/online-dating-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/stats-icon-private-chat.svg)Cyberbullying](https://www.cloudwards.net/cyberbullying-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-online-tracking.svg)Online Shopping](https://www.cloudwards.net/online-shopping-statistics/) - [![](https://www.cloudwards.net/wp-content/uploads/2025/03/research-icon-recycle-bin.svg)E-Waste](https://www.cloudwards.net/e-waste-statistics/) Tools Password Generator Instantly generate secure random passwords with the Cloudwards online tool [Password Generator](https://www.cloudwards.net/tools/password-generator/) China Firewall Test Test if any site is blocked by the Great Firewall of China in real time. [China Firewall Test](https://www.cloudwards.net/tools/chinese-firewall-test/) [Courses](https://www.cloudwards.net/courses/) [Profil](https://www.cloudwards.net/dashboard/) 1. [Entertainment](https://www.cloudwards.net/entertainment/) 2. [Streaming Platform Hacks & Guides](https://www.cloudwards.net/streaming-platform-guides/) 3. The Facebook Rebrand in 2021: What Is Meta? Cloudwards.net may earn a small commission from some purchases made through our site. However, any earnings do not affect how we review services. Learn more about our [editorial integrity](https://www.cloudwards.net/editorial-integrity/) and [research process](https://www.cloudwards.net/research-process/). # The Facebook Rebrand in 2021: What Is Meta? Facebook changed its name to Meta in late October 2021. If you’re wondering what this Facebook rebrand means, keep reading as we explore the ins and outs of the change. ![Aleksander Hougen](https://www.cloudwards.net/wp-content/uploads/2021/11/Avatar-150x150.png) ![Aleksandar Kochovski](https://www.cloudwards.net/wp-content/uploads/2020/09/Aleksandar-Kochovski-cloudwards-150x150.jpg) Written by [Aleksander Hougen]() (Chief Editor) Reviewed by [Aleksandar Kochovski]() (Writer) Last Updated: 16 May'25 All our content is written fully by humans; we do not publish AI writing. [Learn more here.](https://www.cloudwards.net/human-writing/) Table of Contents Close Table of Contents ![The Facebook Rebrand What Is Meta](https://www.cloudwards.net/wp-content/uploads/2021/11/The-Facebook-Rebrand-What-Is-Meta-800x480.png) - [Why Did Facebook Rebrand to Meta?](https://www.cloudwards.net/facebook-rebrand/#why-did-facebook-rebrand-to-meta) - [What Is Meta? Facebook’s Parent Company Explained](https://www.cloudwards.net/facebook-rebrand/#what-is-meta-facebook-s-parent-company-explained) - [The Future of Meta and Facebook as a Social Media Company](https://www.cloudwards.net/facebook-rebrand/#the-future-of-meta-and-facebook-as-a-social-media-company) - [Final Thoughts](https://www.cloudwards.net/facebook-rebrand/#final-thoughts-facebook-meta) - [FAQ](https://www.cloudwards.net/facebook-rebrand/#faq) - [Comments](https://www.cloudwards.net/facebook-rebrand/#comments) Unless you’ve been living under a rock for the past 15 years or so, chances are you’re well aware of Facebook and its iconic social media brand. However, as of October 2021, the parent company has changed its name from Facebook to Meta. In this article we’ll explore the reasons for this Facebook rebrand, as well as what it means for the platform and its users. ### Key Takeaways: - Facebook (the parent company) has changed its name to Meta, in reference tothe metaverse, which combines social media with virtual and augmented reality — this will be the company’s main focus moving forward. - The social media platform will still be called Facebook and won’t be affected by the rebranding. - Google did a similar rebrand in 2015 when it established a holding company called Alphabet — the parent company to all of Google’s various holdings. Facebook Founder and Chief Executive Officer Mark Zuckerberg announced the executive changes at the company’s annual “Connect” conference on October 28, 2021, and stated that the tech giant would begin trading as “Meta Platforms” (or “Meta” for short). Although the new parent company corporate name will be Meta (which will have a new logo and corporate structure), the social media platform itself will retain the name Facebook. It remains to be seen if Facebook Reality Labs, the division of the company responsible for building the “metaverse” and developing different apps for it, will change its name as well. Show all Meet the experts ![Aleksander Hougen](https://www.cloudwards.net/wp-content/uploads/2021/11/Avatar-150x150.png) Aleksander Hougen (Chief Editor) Aleksander Hougen, the chief editor at Cloudwards, is a seasoned expert in cloud storage, digital security and VPNs, with an educational background in software engineering. Beyond his prolific writing commitment, Aleksander helps with managing the website, keeping it running smoothly at all times. He also leads the video production team and helps craft e-courses on online technology topics. Outside of the professional realm, he is a digital nomad with a passion for traveling, having lived in many countries across four continents. [More about Aleksander Hougen](https://www.cloudwards.net/about/aleksander-hougen/) ![Aleksandar Kochovski](https://www.cloudwards.net/wp-content/uploads/2020/09/Aleksandar-Kochovski-cloudwards-150x150.jpg) Aleksandar Kochovski (Writer) Aleksandar Kochovski is a cybersecurity writer and editor at Cloudwards, with a rich background in writing, editing and YouTube content creation, focused on making complex online safety topics accessible to all. With a Master’s in Architecture and experience as an assistant professor of architectural planning and interior design, Aleksandar applies his research prowess to guide readers through the intricacies of VPNs and secure cloud services. His work is featured in Cloudwards and he has been quoted in The Daily Beast, reflecting his dedication to internet privacy. When not demystifying digital security, he indulges in diverse hobbies from bonsai to powerlifting. [More about Aleksandar Kochovski](https://www.cloudwards.net/about/aleksandar-kochovski/) Learn more about our [editorial team](https://www.cloudwards.net/about-us/) and our [research process.](https://www.cloudwards.net/research-process/) ## Why Did Facebook Rebrand to Meta? Facebook likely went through with the rebrand to Meta because the social media company has been through the gauntlet of negative publicity and increasing scrutiny in the past few years, which has negatively affected its brand image. However, there are a couple of other reasons Facebook would want to rebrand itself. ### The Facebook Papers The most recent examples of this negative publicity include the October [congressional testimony by former Facebook employee Frances Haugen](https://apnews.com/article/facebook-haugen-congress-testimony-1daac7a76ca7bf0b0802cc46e732b51b) as well as the release of the so-called [Facebook Papers](https://www.npr.org/2021/10/25/1049015366/the-facebook-papers-what-you-need-to-know). These internal documents detail a range of instances where the company was tracking the negative effects of its platform and repeatedly ignored the warnings of employees about those effects — allegedly favoring [profit over public good](https://www.business-standard.com/article/companies/facebook-put-profit-before-public-good-over-and-over-again-whistleblower-121100400103_1.html). ### Into the Metaverse Another reason outlined by Meta/Facebook CEO Mark Zuckerberg in his [founder’s letter](https://about.fb.com/news/2021/10/founders-letter/) is that the rebrand symbolizes a shift in focus for the company. Whereas before they had been “Facebook-first,” the company will now re-orient itself toward the so-called metaverse, eventually phasing out Facebook’s integration with other services in favor of the metaverse. [![mark zuckerberg said](https://www.cloudwards.net/wp-content/uploads/2021/11/mark-zuckerberg-said-800x534.jpg)](https://www.cloudwards.net/wp-content/uploads/2021/11/mark-zuckerberg-said.jpg "mark-zuckerberg-said") Facebook’s 2021 Connect event held in Menlo Park was mostly an augmented reality conference where the company laid out some of its vision for the metaverse. ## What Is Meta? Facebook’s Parent Company Explained The name Meta is derived from the “metaverse,” which is a [term that has existed](https://www.merriam-webster.com/words-at-play/meaning-of-metaverse) since the 1990s, coined by Neal Stephenson in his novel Snow Crash. Generally it refers to the integration of the internet with some form of virtual or augmented reality. Read our w[hat is the Metaverse](https://www.cloudwards.net/what-is-the-metaverse/) guide to broaden your horizon. ### Is the Metaverse the Future of Virtual Reality? The Metaverse probably isn’t the future of virtual reality, but there’s no way to know for sure. Details on Facebook’s version of the metaverse are still pretty vague, but it revolves around combining social media with virtual reality to “be able to do almost anything you can imagine,” according to Mark Zuckerberg. From the short descriptions we have so far, it seems likely that the plan for the metaverse is to be some sort of virtual reality suite that enables you to “step into” the social media experience rather than passively observe it. [![metaverse company digital world](https://www.cloudwards.net/wp-content/uploads/2021/11/metaverse-company-digital-world-800x554.jpg)](https://www.cloudwards.net/wp-content/uploads/2021/11/metaverse-company-digital-world.jpg "metaverse-company-digital-world") Mark Zuckerberg said the metaverse will connect people online in a way that hasn’t been possible before. Zuckerberg gave some more concrete examples of what he imagines consumers will be able to use the platform for. He mentions being able to “teleport” to work or to a family event as a hologram, as well as replacing physical objects such as televisions, monitors and board games with digital holograms projected in virtual reality. Facebook clearly envisions the metaverse as a piece of infrastructure that isn’t developed or maintained by any single company, much like today’s internet. That means that the metaverse won’t be a Facebook product, but rather the environment in which the company will develop applications and experiences. Although a lot of this might seem like science fiction, both virtual and augmented reality have made massive leaps in the past few years. The social media giant is no stranger to the world of virtual reality headsets, either — all the way back in 2012 it [purchased Oculus](https://about.fb.com/news/2014/03/facebook-to-acquire-oculus/), which produces the VR headset Oculus Rift. ## The Future of Meta and Facebook as a Social Media Company For now, nothing changes for Facebook, the social network. It’ll be largely unaffected by the rebranding, and the website will still function and look the same. However, going by Zuckerberg’s founder’s letter, it seems that the company ultimately plans to integrate Facebook into the metaverse and phase out the need for Facebook accounts to access the company’s products. [![ar social networking](https://www.cloudwards.net/wp-content/uploads/2021/11/ar-social-networking-800x534.jpg)](https://www.cloudwards.net/wp-content/uploads/2021/11/ar-social-networking.jpg "ar-social-networking") The future of Facebook, Instagram and WhatsApp might be tied to augmented reality glasses. It’s worth noting that Facebook has been pouring billions of dollars into its “metaverse division,” called [Reality Labs](https://tech.fb.com/ar-vr/), that supposedly builds technology like AR glasses. ## Final Thoughts: Facebook/Meta That’s all we know so far about Facebook’s new company name. Taken at face value, the company’s virtual reality dreams are certainly ambitious, as they aim to blur the line between the physical world and the virtual world. Whether or not this actually leads to new forms of communication and interaction with technology as Zuckerberg said remains to be seen. Curious to find out more about the key facts trends on the concept? Explore more in our [top 20 Metaverse statistics](https://www.cloudwards.net/metaverse-statistics/). What do you think about the Facebook rebrand? Do you think it’s mostly a cynical ploy to get away from bad publicity and regulatory scrutiny or are you excited by the company’s shift in focus? Do you think that the metaverse will become crucial to our day-to-day lives over the next decade the way the internet has? Let us know in the comments below. Thank you for reading. ## FAQ - Is Facebook Being Rebranded? Facebook the social media platform is not being rebranded. The name change applies to the parent company, which will now be called Meta rather than Facebook, much like when Google reorganized as Alphabet a few years ago. - What Is Facebook’s New Name Going to Be? The parent company of Facebook will now be named Meta, in reference to the metaverse — an integration of social media with virtual and augmented reality — which is to become the focus of the next chapter in the company’s history. - Is the Facebook App Changing Names? No, the Facebook app will have the same name as before. ![](https://www.cloudwards.net/wp-content/uploads/2023/11/cloudwards-custom-apps-software-680x453.jpg) ## 500+ Businesses Trust Our Cloud Migration Expertise. Get Your Free Assessment\! - Eliminate Legacy System Costs: Stop wasting money on expensive maintenance, outdated hardware, and specialized support contracts - Bulletproof Your Security: Protect your business from cyber threats and ensure compliance with industry regulations - Scale Without Limits: Get infrastructure that grows with your business and handles peak demands effortlessly - Maximize Uptime: Achieve 99.9% reliability with redundant systems and automated failover protection [Get Your Free Assessment Now →](https://mauriciopreuss.typeform.com/to/xI1bBJh8) ### Was this post helpful? Let us know if you liked the post. That’s the only way we can improve. Yes No Stay Smart, Stay Secure Get Free Tips on Cloud Tech, Security & Project Management Delivered to Your Inbox. 9 thoughts on “The Facebook Rebrand in 2021: What Is Meta?” Newest Oldest 1. Frances Clark says: [2021/12/30 at 18:26](https://www.cloudwards.net/facebook-rebrand/#comment-1575853) I was hoping my Facebook would be unlock. Everything I have tried didn’t work. Please fix that part of facebook. I tried on my phone,regular computer and my iPad. Very disappointed [Reply](https://www.cloudwards.net/facebook-rebrand/#comment-1575853) 1. SeTerica says: [2022/02/22 at 23:30](https://www.cloudwards.net/facebook-rebrand/#comment-1600231) Same here I’ve been trying to reactivate my page and the email that’s supposed to come from Meta has not come. I’ve been trying for several days. [Reply](https://www.cloudwards.net/facebook-rebrand/#comment-1600231) 2. Louise Sammons says: [2022/10/30 at 00:18](https://www.cloudwards.net/facebook-rebrand/#comment-1711983) I have the same problem since March 2022. No support\! [Reply](https://www.cloudwards.net/facebook-rebrand/#comment-1711983) 2. Laura says: [2022/07/30 at 12:08](https://www.cloudwards.net/facebook-rebrand/#comment-1670599) I keep getting unwanted app ads and they go away when I click on the tabs in the bottom left corner They are loud, fast and shake VERY ANNOYING. I have to go to tabs in order to text or go onto Facebook Help!!\! [Reply](https://www.cloudwards.net/facebook-rebrand/#comment-1670599) 3. Dan says: [2022/10/04 at 03:28](https://www.cloudwards.net/facebook-rebrand/#comment-1693332) PC died, when to a new laptop, and could not get my account unlocked for weeks. [Reply](https://www.cloudwards.net/facebook-rebrand/#comment-1693332) 4. Susan Vece says: [2022/10/21 at 20:38](https://www.cloudwards.net/facebook-rebrand/#comment-1706995) I agree with others who have commented about the difficulty in accessing Facebook. If it’s not something that your company wants to continue, then by all means, sell Facebook off so we seniors can continue to use familiar sites and access [Reply](https://www.cloudwards.net/facebook-rebrand/#comment-1706995) 5. Carmelita G.Matitu says: [2022/12/21 at 03:34](https://www.cloudwards.net/facebook-rebrand/#comment-1732786) i still support Facebook turned Meta truly. [Reply](https://www.cloudwards.net/facebook-rebrand/#comment-1732786) 6. Lori says: [2023/01/19 at 09:03](https://www.cloudwards.net/facebook-rebrand/#comment-1751659) This new crap needs to go! I voice my own opinion on my Facebook and get restricted?! Stay off my profile, I have my page as private but meta reads and restricts my page?\! This “new” Facebook isn’t helping anyone. Questions don’t get answered and problems don’t get fixed… it’s a joke [Reply](https://www.cloudwards.net/facebook-rebrand/#comment-1751659) 7. Trace says: [2023/04/18 at 01:46](https://www.cloudwards.net/facebook-rebrand/#comment-1805996) Recently went into Instagram and presented what I thought were prudent and thought provoking questions. I received an immediate response stating the questions were detrimental and did not comply with the standards. My question is this. Is Instagram META? [Reply](https://www.cloudwards.net/facebook-rebrand/#comment-1805996) Leave a Reply [Cancel reply](https://www.cloudwards.net/facebook-rebrand/#respond) Also interesting - [![How to Delete Facebook](https://www.cloudwards.net/wp-content/uploads/2021/10/How-to-Delete-Facebook-800x480.png) How to Delete Facebook Forever in 2026: Ditching Social Media](https://www.cloudwards.net/how-to-delete-facebook/) - [![facebook privacy settings](https://www.cloudwards.net/wp-content/uploads/2025/03/Facebook-Privacy-Settings-800x480.png) Facebook Privacy Settings: How to Make Facebook Private, Lock Your Profile & Make Yourself Unsearchable](https://www.cloudwards.net/facebook-privacy-settings/) - [![](https://www.cloudwards.net/wp-content/uploads/2019/09/Google-ads-vs-FB-ads-vs-Bing-Ads-1-800x480.png) Google Ads vs. Facebook Ads vs. Bing Ads: PPC Marketing in 2026](https://www.cloudwards.net/google-ads-vs-facebook-ads/) - [![how to delete instagram](https://www.cloudwards.net/wp-content/uploads/2021/11/how-to-delete-instagram-1-800x480.png) How to Delete Instagram in 2026: Permanently & Temporarily](https://www.cloudwards.net/how-to-delete-instagram/) Don’t Miss Out – Join Thousands Who Trust Cloudwards\! No spam, just quality content. Your inbox is safe with us. - [Editorial Integrity](https://www.cloudwards.net/editorial-integrity/) - [Human Writing](https://www.cloudwards.net/human-writing/) - [Objective Testing](https://www.cloudwards.net/objective-testing/) - [Research Process](https://www.cloudwards.net/research-process/) - [Our Company](https://www.cloudwards.net/about-us/) - [About us](https://www.cloudwards.net/about-us/) - [Careers](https://www.cloudwards.net/careers/) - [Get in touch](https://www.cloudwards.net/contact-us/) - [Customer Support](https://www.cloudwards.net/customer-support/) - [Contact us](https://www.cloudwards.net/contact-us/) - [Complaints & Returns](https://www.cloudwards.net/complaints-returns/) - Lumoslinx, LLC 1846 E. Innovation Park Dr. STE 100, Oro Valley, AZ 85755 - [\+1 (520) 535-0004](tel:+15205350004) - [info@cloudwards.net](mailto:info@cloudwards.net) - [refunds@cloudwards.net](mailto:refunds@cloudwards.net) Cloudwards.net may earn a small commission from some purchases made through our site. However, any earnings do not affect how we review services. We test each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own. - [facebook](https://www.facebook.com/pages/Cloudwards/536694779779533) - [youtube](https://www.youtube.com/user/obrvideos) - [x](https://twitter.com/cloudwards) - [linkedin](https://www.linkedin.com/company/cloudwards/) - [Privacy Policy](https://www.cloudwards.net/privacy-policy/) - [Terms and Conditions](https://www.cloudwards.net/terms-and-conditions/) - [Cookie Policy](https://www.cloudwards.net/cookie-policy/) - [Disclaimer Notice](https://www.cloudwards.net/disclaimer/) © 2007-2026 Cloudwards.net [↑ Top](https://www.cloudwards.net/facebook-rebrand/#body_top) ![Aleksander Hougen](https://www.cloudwards.net/wp-content/uploads/2021/11/Avatar-150x150.png) Aleksander Hougen Chief Editor [Read their full bio](https://www.cloudwards.net/about/aleksander-hougen/) Originally a software engineer, Aleksander decided to leave the office lifestyle behind to live as a digital nomad. He now spends his time writing about technology and tourism, which allows him the freedom to call many different places home. When he’s not writing or editing, he likes to read fantasy/sci-fi, listen to podcasts about history and politics and travel. Last published on Cloudwards: - [Amazon Fire Tablet Comparison: Complete Buyer’s Guide for the Best Fire Tablet in 2026](https://www.cloudwards.net/amazon-tablet-comparison/) - [Best Cloud Backup for Canada in 2026](https://www.cloudwards.net/best-cloud-backup-in-canada/) - [Types of Cloud Computing: Deployment Models and Services Explained](https://www.cloudwards.net/types-of-cloud-computing/) ![Aleksandar Kochovski](https://www.cloudwards.net/wp-content/uploads/2020/09/Aleksandar-Kochovski-cloudwards-150x150.jpg) Aleksandar Kochovski Writer [Read their full bio](https://www.cloudwards.net/about/aleksandar-kochovski/) After a brief stint in architecture and a tango with teaching, Aleksandar is now dancing to the beat of his own drum as a tech writer, merging his passions for technology and literature. When he’s not hidden behind his computer screen, you can find him photographing the streets of Skopje or cooking quesadillas for his friends at home. Last published on Cloudwards: - [OpenClaw Setup & How to Use OpenClaw Safely With Meshnet](https://www.cloudwards.net/openclaw-setup/) - [iCloud vs Google Drive: Pricing, Storage & Features Compared](https://www.cloudwards.net/icloud-vs-google-drive/) - [Best Microsoft OneDrive Alternatives: 8 Secure Storage Options](https://www.cloudwards.net/onedrive-alternatives/)
Readable Markdown	Cloudwards.net may earn a small commission from some purchases made through our site. However, any earnings do not affect how we review services. Learn more about our [editorial integrity](https://www.cloudwards.net/editorial-integrity/) and [research process](https://www.cloudwards.net/research-process/). ![The Facebook Rebrand What Is Meta](https://www.cloudwards.net/wp-content/uploads/2021/11/The-Facebook-Rebrand-What-Is-Meta-800x480.png) - [Why Did Facebook Rebrand to Meta?](https://www.cloudwards.net/facebook-rebrand/#why-did-facebook-rebrand-to-meta) - [What Is Meta? Facebook’s Parent Company Explained](https://www.cloudwards.net/facebook-rebrand/#what-is-meta-facebook-s-parent-company-explained) - [The Future of Meta and Facebook as a Social Media Company](https://www.cloudwards.net/facebook-rebrand/#the-future-of-meta-and-facebook-as-a-social-media-company) - [Final Thoughts](https://www.cloudwards.net/facebook-rebrand/#final-thoughts-facebook-meta) - [FAQ](https://www.cloudwards.net/facebook-rebrand/#faq) - [Comments](https://www.cloudwards.net/facebook-rebrand/#comments) Unless you’ve been living under a rock for the past 15 years or so, chances are you’re well aware of Facebook and its iconic social media brand. However, as of October 2021, the parent company has changed its name from Facebook to Meta. In this article we’ll explore the reasons for this Facebook rebrand, as well as what it means for the platform and its users. ### Key Takeaways: - Facebook (the parent company) has changed its name to Meta, in reference tothe metaverse, which combines social media with virtual and augmented reality — this will be the company’s main focus moving forward. - The social media platform will still be called Facebook and won’t be affected by the rebranding. - Google did a similar rebrand in 2015 when it established a holding company called Alphabet — the parent company to all of Google’s various holdings. Facebook Founder and Chief Executive Officer Mark Zuckerberg announced the executive changes at the company’s annual “Connect” conference on October 28, 2021, and stated that the tech giant would begin trading as “Meta Platforms” (or “Meta” for short). Although the new parent company corporate name will be Meta (which will have a new logo and corporate structure), the social media platform itself will retain the name Facebook. It remains to be seen if Facebook Reality Labs, the division of the company responsible for building the “metaverse” and developing different apps for it, will change its name as well. Facebook likely went through with the rebrand to Meta because the social media company has been through the gauntlet of negative publicity and increasing scrutiny in the past few years, which has negatively affected its brand image. However, there are a couple of other reasons Facebook would want to rebrand itself. ### The Facebook Papers The most recent examples of this negative publicity include the October [congressional testimony by former Facebook employee Frances Haugen](https://apnews.com/article/facebook-haugen-congress-testimony-1daac7a76ca7bf0b0802cc46e732b51b) as well as the release of the so-called [Facebook Papers](https://www.npr.org/2021/10/25/1049015366/the-facebook-papers-what-you-need-to-know). These internal documents detail a range of instances where the company was tracking the negative effects of its platform and repeatedly ignored the warnings of employees about those effects — allegedly favoring [profit over public good](https://www.business-standard.com/article/companies/facebook-put-profit-before-public-good-over-and-over-again-whistleblower-121100400103_1.html). ### Into the Metaverse Another reason outlined by Meta/Facebook CEO Mark Zuckerberg in his [founder’s letter](https://about.fb.com/news/2021/10/founders-letter/) is that the rebrand symbolizes a shift in focus for the company. Whereas before they had been “Facebook-first,” the company will now re-orient itself toward the so-called metaverse, eventually phasing out Facebook’s integration with other services in favor of the metaverse. [![mark zuckerberg said](https://www.cloudwards.net/wp-content/uploads/2021/11/mark-zuckerberg-said-800x534.jpg)](https://www.cloudwards.net/wp-content/uploads/2021/11/mark-zuckerberg-said.jpg "mark-zuckerberg-said") Facebook’s 2021 Connect event held in Menlo Park was mostly an augmented reality conference where the company laid out some of its vision for the metaverse. The name Meta is derived from the “metaverse,” which is a [term that has existed](https://www.merriam-webster.com/words-at-play/meaning-of-metaverse) since the 1990s, coined by Neal Stephenson in his novel Snow Crash. Generally it refers to the integration of the internet with some form of virtual or augmented reality. Read our w[hat is the Metaverse](https://www.cloudwards.net/what-is-the-metaverse/) guide to broaden your horizon. ### Is the Metaverse the Future of Virtual Reality? The Metaverse probably isn’t the future of virtual reality, but there’s no way to know for sure. Details on Facebook’s version of the metaverse are still pretty vague, but it revolves around combining social media with virtual reality to “be able to do almost anything you can imagine,” according to Mark Zuckerberg. From the short descriptions we have so far, it seems likely that the plan for the metaverse is to be some sort of virtual reality suite that enables you to “step into” the social media experience rather than passively observe it. [![metaverse company digital world](https://www.cloudwards.net/wp-content/uploads/2021/11/metaverse-company-digital-world-800x554.jpg)](https://www.cloudwards.net/wp-content/uploads/2021/11/metaverse-company-digital-world.jpg "metaverse-company-digital-world") Mark Zuckerberg said the metaverse will connect people online in a way that hasn’t been possible before. Zuckerberg gave some more concrete examples of what he imagines consumers will be able to use the platform for. He mentions being able to “teleport” to work or to a family event as a hologram, as well as replacing physical objects such as televisions, monitors and board games with digital holograms projected in virtual reality. Facebook clearly envisions the metaverse as a piece of infrastructure that isn’t developed or maintained by any single company, much like today’s internet. That means that the metaverse won’t be a Facebook product, but rather the environment in which the company will develop applications and experiences. Although a lot of this might seem like science fiction, both virtual and augmented reality have made massive leaps in the past few years. The social media giant is no stranger to the world of virtual reality headsets, either — all the way back in 2012 it [purchased Oculus](https://about.fb.com/news/2014/03/facebook-to-acquire-oculus/), which produces the VR headset Oculus Rift. For now, nothing changes for Facebook, the social network. It’ll be largely unaffected by the rebranding, and the website will still function and look the same. However, going by Zuckerberg’s founder’s letter, it seems that the company ultimately plans to integrate Facebook into the metaverse and phase out the need for Facebook accounts to access the company’s products. [![ar social networking](https://www.cloudwards.net/wp-content/uploads/2021/11/ar-social-networking-800x534.jpg)](https://www.cloudwards.net/wp-content/uploads/2021/11/ar-social-networking.jpg "ar-social-networking") The future of Facebook, Instagram and WhatsApp might be tied to augmented reality glasses. It’s worth noting that Facebook has been pouring billions of dollars into its “metaverse division,” called [Reality Labs](https://tech.fb.com/ar-vr/), that supposedly builds technology like AR glasses. That’s all we know so far about Facebook’s new company name. Taken at face value, the company’s virtual reality dreams are certainly ambitious, as they aim to blur the line between the physical world and the virtual world. Whether or not this actually leads to new forms of communication and interaction with technology as Zuckerberg said remains to be seen. Curious to find out more about the key facts trends on the concept? Explore more in our [top 20 Metaverse statistics](https://www.cloudwards.net/metaverse-statistics/). What do you think about the Facebook rebrand? Do you think it’s mostly a cynical ploy to get away from bad publicity and regulatory scrutiny or are you excited by the company’s shift in focus? Do you think that the metaverse will become crucial to our day-to-day lives over the next decade the way the internet has? Let us know in the comments below. Thank you for reading. ## FAQ - Facebook the social media platform is not being rebranded. The name change applies to the parent company, which will now be called Meta rather than Facebook, much like when Google reorganized as Alphabet a few years ago. - The parent company of Facebook will now be named Meta, in reference to the metaverse — an integration of social media with virtual and augmented reality — which is to become the focus of the next chapter in the company’s history. - No, the Facebook app will have the same name as before.
Shard	116 (laksa)
Root Hash	17543707215091433916
Unparsed URL	net,cloudwards!www,/facebook-rebrand/ s443