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| Meta Title | Let's Go Brandon: The meaning behind USA's encoded anti-Biden insult |
| Meta Description | The 'Let's Go, Brandon' dig at President Joe Biden started during a, interview with NASCAR driver Brandon Brown. Here's how it played out. |
| Meta Canonical | null |
| Boilerpipe Text | The slogan 'Let's go Brandon' became an easy way to deride US President Joe Biden. Here's why.
In less than six weeks, a derisively tongue-in-cheek chant aimed at President Joe Biden – ‘Let’s go, Brandon!’ – has taken over the United States.
The dig at President Biden started during a television interview with NASCAR driver Brandon Brown. After winning a race in Alabama on October 2, the 28-year-old was speaking to an NBC reporter when the crowd began to chant.
Let’s Go, Brandon!
What does ‘Let’s go, Brandon’ mean?
Raising her voice in order to be heard, the reporter said: “As you can hear the chants from the crowd: Let’s go, Brandon!”
In fact, the crowd could clearly be heard chanting, “F*** you Biden!”
The speed at which the coded vulgar insult has spread through an ultra-polarized country reflects both the deterioration of political debate in a post-Donald Trump world, as well as Biden’s own plummeting popularity.
Viral way to mock Biden
The journalist’s gaffe, combined with Brown’s joy, was enough to make the clip go viral. And the slogan “Let’s go Brandon” became an easy way to deride Biden, but without using a swear word.
In recent weeks, even prominent Republican politicians have used the phrase, drawing condemnation from Democrats.
US President Joe Biden. Photo: AFP/Roberto Schmidt
Among them is conservative and pro-Trump Florida Governor Ron DeSantis, whom many see as a White House contender in 2024.
During a speech in West Palm Beach, where Trump lives in his Mar-A-Lago club, DeSantis mocked the “Brandon administration.”
He is one of many conservative leaders who have helped bring the cruel slogan out of far-right circles by making it seem acceptable.
‘Brandon’ merchandise
South Carolina Representative Jeff Duncan caused a stir by wearing a “Let’s Go Brandon”-printed mask in the House of Representatives. Texas Governor Greg Abbott tweeted the slogan, and Texas Senator Ted Cruz posed with a “Let’s Go Brandon” sign.
T-shirts branded with the slogan, including on an American flag background, have become popular among pro-Trump voters.
After landing a flight from Houston to Albuquerque, a Southwest Airlines pilot said the phrase over the plane intercom. The airline has launched an internal investigation into the “unacceptable” conduct.
That’s a no, says NASCAR president
NASCAR President Steve Phelps also warned Friday that his organisation would not tolerate its logo being associated with the insulting slogan, which has been repeated in sports stadiums across the United States, particularly NASCAR circuits.
But popular US television show “Saturday Night Live,” which is known for its political satire, took aim at the slogan over the weekend.
And some of Biden’s fans are attempting to reclaim the nasty nickname, using the hashtag #ThankYouBrandon.
Sébastien Blanc © Agence France-Presse
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# Let’s Go Brandon: The meaning behind USA’s encoded anti-Biden insult
[](https://www.citizen.co.za/author/agence-france-presse/)
By [Agence France Presse](https://www.citizen.co.za/author/agence-france-presse/)
***
3 minute read
***
9 November 2021
***
07:47 am
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## The slogan 'Let's go Brandon' became an easy way to deride US President Joe Biden. Here's why.

A protestor holds a ‘Let’s Go Brandon!’ sign in Grand Park in Los Angeles Photo: Getty Images/AFP/Mario Tama
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***
In less than six weeks, a derisively tongue-in-cheek chant aimed at President Joe Biden – ‘Let’s go, Brandon!’ – has taken over the United States.
The dig at President Biden started during a television interview with NASCAR driver Brandon Brown. After winning a race in Alabama on October 2, the 28-year-old was speaking to an NBC reporter when the crowd began to chant.
## Let’s Go, Brandon\!
### What does ‘Let’s go, Brandon’ mean?
Raising her voice in order to be heard, the reporter said: “As you can hear the chants from the crowd: Let’s go, Brandon!”
In fact, the crowd could clearly be heard chanting, “F\*\*\* you Biden!”
The speed at which the coded vulgar insult has spread through an ultra-polarized country reflects both the deterioration of political debate in a post-Donald Trump world, as well as Biden’s own plummeting popularity.
[Read more Ouaddou banking on Bay to do Pirates a favour against Sundowns](https://www.citizen.co.za/sport/soccer/local-soccer/ouaddou-banking-on-bay-to-do-pirates-a-favour-against-sundowns/)
### Viral way to mock Biden
The journalist’s gaffe, combined with Brown’s joy, was enough to make the clip go viral. And the slogan “Let’s go Brandon” became an easy way to deride Biden, but without using a swear word.
In recent weeks, even prominent Republican politicians have used the phrase, drawing condemnation from Democrats.


US President Joe Biden. Photo: AFP/Roberto Schmidt
Among them is conservative and pro-Trump Florida Governor Ron DeSantis, whom many see as a White House contender in 2024.
During a speech in West Palm Beach, where Trump lives in his Mar-A-Lago club, DeSantis mocked the “Brandon administration.”
He is one of many conservative leaders who have helped bring the cruel slogan out of far-right circles by making it seem acceptable.
### RELATED ARTICLES
## [Chiefs tighten grip on third position with victory over Galaxy](https://www.citizen.co.za/sport/soccer/local-soccer/chiefs-tighten-grip-on-third-position-with-victory-over-galaxy/)
## [OPINION: Gerda Steyn is swiftly becoming the ultra-distance GOAT](https://www.citizen.co.za/sport/opinion-gerda-steyn-becoming-ultra-distance-goat/)
### ‘Brandon’ merchandise
South Carolina Representative Jeff Duncan caused a stir by wearing a “Let’s Go Brandon”-printed mask in the House of Representatives. Texas Governor Greg Abbott tweeted the slogan, and Texas Senator Ted Cruz posed with a “Let’s Go Brandon” sign.
T-shirts branded with the slogan, including on an American flag background, have become popular among pro-Trump voters.
After landing a flight from Houston to Albuquerque, a Southwest Airlines pilot said the phrase over the plane intercom. The airline has launched an internal investigation into the “unacceptable” conduct.
### That’s a no, says NASCAR president
NASCAR President Steve Phelps also warned Friday that his organisation would not tolerate its logo being associated with the insulting slogan, which has been repeated in sports stadiums across the United States, particularly NASCAR circuits.
But popular US television show “Saturday Night Live,” which is known for its political satire, took aim at the slogan over the weekend.
And some of Biden’s fans are attempting to reclaim the nasty nickname, using the hashtag \#ThankYouBrandon.
*Sébastien Blanc © Agence France-Presse*
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| Readable Markdown | The slogan 'Let's go Brandon' became an easy way to deride US President Joe Biden. Here's why.
In less than six weeks, a derisively tongue-in-cheek chant aimed at President Joe Biden – ‘Let’s go, Brandon!’ – has taken over the United States.
The dig at President Biden started during a television interview with NASCAR driver Brandon Brown. After winning a race in Alabama on October 2, the 28-year-old was speaking to an NBC reporter when the crowd began to chant.
## Let’s Go, Brandon\!
### What does ‘Let’s go, Brandon’ mean?
Raising her voice in order to be heard, the reporter said: “As you can hear the chants from the crowd: Let’s go, Brandon!”
In fact, the crowd could clearly be heard chanting, “F\*\*\* you Biden!”
The speed at which the coded vulgar insult has spread through an ultra-polarized country reflects both the deterioration of political debate in a post-Donald Trump world, as well as Biden’s own plummeting popularity.
### Viral way to mock Biden
The journalist’s gaffe, combined with Brown’s joy, was enough to make the clip go viral. And the slogan “Let’s go Brandon” became an easy way to deride Biden, but without using a swear word.
In recent weeks, even prominent Republican politicians have used the phrase, drawing condemnation from Democrats.

US President Joe Biden. Photo: AFP/Roberto Schmidt
Among them is conservative and pro-Trump Florida Governor Ron DeSantis, whom many see as a White House contender in 2024.
During a speech in West Palm Beach, where Trump lives in his Mar-A-Lago club, DeSantis mocked the “Brandon administration.”
He is one of many conservative leaders who have helped bring the cruel slogan out of far-right circles by making it seem acceptable.
### ‘Brandon’ merchandise
South Carolina Representative Jeff Duncan caused a stir by wearing a “Let’s Go Brandon”-printed mask in the House of Representatives. Texas Governor Greg Abbott tweeted the slogan, and Texas Senator Ted Cruz posed with a “Let’s Go Brandon” sign.
T-shirts branded with the slogan, including on an American flag background, have become popular among pro-Trump voters.
After landing a flight from Houston to Albuquerque, a Southwest Airlines pilot said the phrase over the plane intercom. The airline has launched an internal investigation into the “unacceptable” conduct.
### That’s a no, says NASCAR president
NASCAR President Steve Phelps also warned Friday that his organisation would not tolerate its logo being associated with the insulting slogan, which has been repeated in sports stadiums across the United States, particularly NASCAR circuits.
But popular US television show “Saturday Night Live,” which is known for its political satire, took aim at the slogan over the weekend.
And some of Biden’s fans are attempting to reclaim the nasty nickname, using the hashtag \#ThankYouBrandon.
*Sébastien Blanc © Agence France-Presse*
### Support Local Journalism
Add The Citizen as a Preferred Source on Google and follow us on Google News to see more of our trusted reporting in Google News and Top Stories. |
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