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| Meta Title | Black Friday starts early, but expect fewer holiday deals - CBS News |
| Meta Description | Poll shows Americans plan to spend an average of $886 on gifts this season, up slightly from last year. |
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| Boilerpipe Text | By
November 24, 2021 / 7:59 AM EST
/ MoneyWatch
Add CBS News on Google
Holiday shopping and Black Friday deals are already underway, with millions of Americans expected to hit stores and cruise for online discounts as they make up for lost time due to the
COVID-19
pandemic.
"There's a bit of pent-up demand, as consumers are still saving money on not traveling and vacationing as much," retail analyst and consultant Neil Saunders told CBS MoneyWatch. "There's also a determination to have a really good holiday, as last year was a bit of a washout."
The National Retail FederationÂ
forecasts
 record holiday spending, predicting retail sales will jump more than 10% to $859 billion. Early signals already point to robust spending, withÂ
sales climbing 1.7% last month
 as people purchased fitness gear, electronics and clothing heading into the holidays.Â
On Black Friday, 64% are likely to shop in stores, up from 51% last year, a recently released NRF surveyÂ
found.
Macy's
 andÂ
Walmart
 were among those launching Black Friday sales in recent days, followingÂ
Target
,Â
Best Buy
 and other retailers moving up their holiday bargains. To that end,Â
Amazon
 is kicking off its Cyber Monday deals on Saturday, November 27.Â
"We have a Black Friday period rather than a Black Friday day," Saunders said. "Consumers are out spending and keen to get into shops, and online will also be robust."
Target makes Thanksgiving Day closings permanent
00:15
While discounts are already in play, Saunders thinks there will be fewer bargains this year because of the product shortages caused by
supply-chain disruptions
. "Inventory in thinner on the ground and demand is up," he said. "You have to search harder for deals."Â
The appetite for holiday spending comes even as inflation has increased the price of many products. A GallupÂ
poll
 out Tuesday found that Americans expect to spend an average of $886 on holiday gifts this year, slightly higher than last year.
"Many factors, most notably inflation and the pandemic, could influence how much consumers spend on gifts this season and where they ultimately shop," Gallup stated. "But as of November, Americans intended to spend a fairly robust amount that should translate into solid holiday sales for the U.S. economy."
In:
Black Friday |
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# Black Friday starts early, but expect fewer holiday deals
By
Kate Gibson
[Kate Gibson Reporter, MoneyWatch](https://www.cbsnews.com/team/kate-gibson/)
Kate Gibson is a reporter for CBS MoneyWatch in New York, where she covers business and consumer finance.
[Read Full Bio](https://www.cbsnews.com/team/kate-gibson/)
[Kate Gibson](https://www.cbsnews.com/team/kate-gibson/)
November 24, 2021 / 7:59 AM EST / MoneyWatch
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Holiday shopping and Black Friday deals are already underway, with millions of Americans expected to hit stores and cruise for online discounts as they make up for lost time due to the [COVID-19](https://www.cbsnews.com/feature/coronavirus/) pandemic.
"There's a bit of pent-up demand, as consumers are still saving money on not traveling and vacationing as much," retail analyst and consultant Neil Saunders told CBS MoneyWatch. "There's also a determination to have a really good holiday, as last year was a bit of a washout."
The National Retail Federation [forecasts](https://nrf.com/media-center/press-releases/nrf-predicts-highest-holiday-retail-sales-record) record holiday spending, predicting retail sales will jump more than 10% to \$859 billion. Early signals already point to robust spending, with [sales climbing 1.7% last month](https://www.cbsnews.com/news/holiday-shopping-rise-retail-spending/) as people purchased fitness gear, electronics and clothing heading into the holidays.
On Black Friday, 64% are likely to shop in stores, up from 51% last year, a recently released NRF survey [found.](https://nrf.com/media-center/press-releases/thanksgiving-weekend-see-more-holiday-shoppers-last-year-and-consumers)
[Macy's](https://www.macys.com/?ranMID=3184&ranEAID=0H0xJEhBhl8&ranSiteID=0H0xJEhBhl8-XtaKT1sw1Ew17OvsbUfP8g&LinkshareID=0H0xJEhBhl8-XtaKT1sw1Ew17OvsbUfP8g&m_sc=aff&PartnerID=LINKSHARE&cm_mmc=LINKSHARE-_-5-_-63-_-MP563&LSNSUBSITE=Omitted_0H0xJEhBhl8) and [Walmart](https://www.walmart.com/shop/deals?irgwc=1&sourceid=imp_1BL2bRweuxyIU:xwtj1QdwqeUkG2VvT12x:XVw0&veh=aff&wmlspartner=imp_12208&clickid=1BL2bRweuxyIU:xwtj1QdwqeUkG2VvT12x:XVw0&sharedid=&affiliates_ad_id=1167790&campaign_id=9383) were among those launching Black Friday sales in recent days, following [Target](https://www.target.com/?clkid=8e40d606Ndda811ebb1f0abdbcd64c88b&lnm=433356&afid=The%20Black%20Friday&ref=tgt_adv_xasd0002), [Best Buy](https://www.bestbuy.com/site/electronics/black-friday/pcmcat225600050002.c?id=pcmcat225600050002&irclickid=2tyXXbwerxyITPl2ylUq9zCEUkG2VMxV2x:XVw0&irgwc=1&ref=198&loc=Ziff%20Davis%20-%20Offers.com&acampID=0&mpid=10098) and other retailers moving up their holiday bargains. To that end, [Amazon](https://press.aboutamazon.com/news-releases/news-release-details/amazon-customers-can-shop-and-save-thousands-deals-during-cyber) is kicking off its Cyber Monday deals on Saturday, November 27.
"We have a Black Friday period rather than a Black Friday day," Saunders said. "Consumers are out spending and keen to get into shops, and online will also be robust."
[Target makes Thanksgiving Day closings permanent 00:15](https://www.cbsnews.com/video/target-makes-thanksgiving-day-closings-permanent/)
While discounts are already in play, Saunders thinks there will be fewer bargains this year because of the product shortages caused by [supply-chain disruptions](https://www.cbsnews.com/news/supply-chain-issues-products-worker-shortage/). "Inventory in thinner on the ground and demand is up," he said. "You have to search harder for deals."
The appetite for holiday spending comes even as inflation has increased the price of many products. A Gallup [poll](https://news.gallup.com/poll/357653/holiday-shopping-getting-started-brisk.aspx?utm_source=alert&utm_medium=email&utm_content=morelink&utm_campaign=syndication) out Tuesday found that Americans expect to spend an average of \$886 on holiday gifts this year, slightly higher than last year.
"Many factors, most notably inflation and the pandemic, could influence how much consumers spend on gifts this season and where they ultimately shop," Gallup stated. "But as of November, Americans intended to spend a fairly robust amount that should translate into solid holiday sales for the U.S. economy."
### More from CBS News
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### Go deeper with The Free Press
- [Paul Ehrlich Was Wrong—but He Still Changed the World ](https://www.thefp.com/p/paul-ehrlich-still-changed-the-world?utm_source=cbs_news&utm_campaign=cbs_news_recirculation&utm_content=bottom_page)
- [I’m Proud to Call Myself a Disney Adult ](https://www.thefp.com/p/im-proud-to-call-myself-a-disney?utm_source=cbs_news&utm_campaign=cbs_news_recirculation&utm_content=bottom_page)
In:
- [Black Friday](https://www.cbsnews.com/cbs-essentials/black-friday-2023/)
© 2021 CBS Interactive Inc. All Rights Reserved.
What’s behind latest surge in retail sales?
[Retail sales surge by 1.7%, highest monthly increase since March 01:56](https://www.cbsnews.com/video/retail-sales-surge-by-1point7-percent-highest-monthly-increase-since-march/)
#### Retail sales surge by 1.7%, highest monthly increase since March
(01:56)
- [See which stores are open and closed for Easter 2026 ](https://www.cbsnews.com/news/whats-open-easter-2026/?intcid=CNR-01-0623)
- [Hemp THC industry braces for changes that would ban most drinks, edibles ](https://www.cbsnews.com/minnesota/news/hemp-thc-federal-changes-business-impact/?intcid=CNR-01-0623)
- [Early voting starts in N.J. special election for Sherrill's former House seat ](https://www.cbsnews.com/newyork/news/new-jersey-early-voting-special-election-mikie-sherrill-house-seat/?intcid=CNR-01-0623)
- [Paul Ehrlich Was Wrong—but He Still Changed the World ](https://www.thefp.com/p/paul-ehrlich-still-changed-the-world?utm_source=cbs_news&utm_campaign=cbs_news_recirculation&utm_content=right_rail)
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| Readable Markdown | By
November 24, 2021 / 7:59 AM EST / MoneyWatch
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Holiday shopping and Black Friday deals are already underway, with millions of Americans expected to hit stores and cruise for online discounts as they make up for lost time due to the [COVID-19](https://www.cbsnews.com/feature/coronavirus/) pandemic.
"There's a bit of pent-up demand, as consumers are still saving money on not traveling and vacationing as much," retail analyst and consultant Neil Saunders told CBS MoneyWatch. "There's also a determination to have a really good holiday, as last year was a bit of a washout."
The National Retail Federation [forecasts](https://nrf.com/media-center/press-releases/nrf-predicts-highest-holiday-retail-sales-record) record holiday spending, predicting retail sales will jump more than 10% to \$859 billion. Early signals already point to robust spending, with [sales climbing 1.7% last month](https://www.cbsnews.com/news/holiday-shopping-rise-retail-spending/) as people purchased fitness gear, electronics and clothing heading into the holidays.
On Black Friday, 64% are likely to shop in stores, up from 51% last year, a recently released NRF survey [found.](https://nrf.com/media-center/press-releases/thanksgiving-weekend-see-more-holiday-shoppers-last-year-and-consumers)
[Macy's](https://www.macys.com/?ranMID=3184&ranEAID=0H0xJEhBhl8&ranSiteID=0H0xJEhBhl8-XtaKT1sw1Ew17OvsbUfP8g&LinkshareID=0H0xJEhBhl8-XtaKT1sw1Ew17OvsbUfP8g&m_sc=aff&PartnerID=LINKSHARE&cm_mmc=LINKSHARE-_-5-_-63-_-MP563&LSNSUBSITE=Omitted_0H0xJEhBhl8) and [Walmart](https://www.walmart.com/shop/deals?irgwc=1&sourceid=imp_1BL2bRweuxyIU:xwtj1QdwqeUkG2VvT12x:XVw0&veh=aff&wmlspartner=imp_12208&clickid=1BL2bRweuxyIU:xwtj1QdwqeUkG2VvT12x:XVw0&sharedid=&affiliates_ad_id=1167790&campaign_id=9383) were among those launching Black Friday sales in recent days, following [Target](https://www.target.com/?clkid=8e40d606Ndda811ebb1f0abdbcd64c88b&lnm=433356&afid=The%20Black%20Friday&ref=tgt_adv_xasd0002), [Best Buy](https://www.bestbuy.com/site/electronics/black-friday/pcmcat225600050002.c?id=pcmcat225600050002&irclickid=2tyXXbwerxyITPl2ylUq9zCEUkG2VMxV2x:XVw0&irgwc=1&ref=198&loc=Ziff%20Davis%20-%20Offers.com&acampID=0&mpid=10098) and other retailers moving up their holiday bargains. To that end, [Amazon](https://press.aboutamazon.com/news-releases/news-release-details/amazon-customers-can-shop-and-save-thousands-deals-during-cyber) is kicking off its Cyber Monday deals on Saturday, November 27.
"We have a Black Friday period rather than a Black Friday day," Saunders said. "Consumers are out spending and keen to get into shops, and online will also be robust."
[Target makes Thanksgiving Day closings permanent 00:15](https://www.cbsnews.com/video/target-makes-thanksgiving-day-closings-permanent/)
While discounts are already in play, Saunders thinks there will be fewer bargains this year because of the product shortages caused by [supply-chain disruptions](https://www.cbsnews.com/news/supply-chain-issues-products-worker-shortage/). "Inventory in thinner on the ground and demand is up," he said. "You have to search harder for deals."
The appetite for holiday spending comes even as inflation has increased the price of many products. A Gallup [poll](https://news.gallup.com/poll/357653/holiday-shopping-getting-started-brisk.aspx?utm_source=alert&utm_medium=email&utm_content=morelink&utm_campaign=syndication) out Tuesday found that Americans expect to spend an average of \$886 on holiday gifts this year, slightly higher than last year.
"Many factors, most notably inflation and the pandemic, could influence how much consumers spend on gifts this season and where they ultimately shop," Gallup stated. "But as of November, Americans intended to spend a fairly robust amount that should translate into solid holiday sales for the U.S. economy."
In:
- [Black Friday](https://www.cbsnews.com/cbs-essentials/black-friday-2023/) |
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| Unparsed URL | com,cbsnews!www,/news/black-friday-deals-2021-holiday-bargains/ s443 |