ℹ️ Skipped - page is already crawled
| Filter | Status | Condition | Details |
|---|---|---|---|
| HTTP status | PASS | download_http_code = 200 | HTTP 200 |
| Age cutoff | PASS | download_stamp > now() - 6 MONTH | 0.1 months ago |
| History drop | PASS | isNull(history_drop_reason) | No drop reason |
| Spam/ban | PASS | fh_dont_index != 1 AND ml_spam_score = 0 | ml_spam_score=0 |
| Canonical | PASS | meta_canonical IS NULL OR = '' OR = src_unparsed | Not set |
| Property | Value |
|---|---|
| URL | https://www.capterra.com/p/176340/Ahrefs/ |
| Last Crawled | 2026-04-09 17:57:55 (1 day ago) |
| First Indexed | 2018-12-18 09:14:40 (7 years ago) |
| HTTP Status Code | 200 |
| Meta Title | Ahrefs Software Pricing, Alternatives & More 2026 | Capterra |
| Meta Description | With the help of Capterra, learn about Ahrefs Software - reviews, pricing plans, popular comparisons to other SEO products and more. |
| Meta Canonical | null |
| Boilerpipe Text | Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.
Keyword Rank Tracking
4.6
(153)
54.25% of 153 reviewers that rated this feature as important or highly important
This aspect helps you monitor keyword positions, search volume, and competitor rankings across search engines. Some reviewers find it easy to use, accurate, and helpful for tracking changes, though some mention slower updates on lower pricing plans.
Keyword Research Tools
4.7
(149)
57.05% of 149 reviewers that rated this feature as important or highly important
Ahrefs offers in-depth keyword analysis, letting you discover new keywords, analyze traffic, and filter results easily. Users think it’s valuable for finding high-traffic, low-competition keywords and appreciate the breadth, filtering options, and actionable insights.
Competitive Analysis
4.6
(142)
55.63% of 142 reviewers that rated this feature as important or highly important
It gives you detailed insights into competitors’ backlinks, keywords, and content gaps. Reviewers appreciate the ability to benchmark, analyze strategies, and identify opportunities, though some wish for deeper reporting and find the credit system restrictive.
SEO Management
4.6
(113)
62.83% of 113 reviewers that rated this feature as important or highly important
You get comprehensive SEO management, including site audits, optimization suggestions, and technical checks. Reviewers indicate it’s helpful for tracking SEO health, identifying issues, and managing strategies, making it a key part of their workflow.
Backlink Monitoring
4.9
(71)
57.75% of 71 reviewers that rated this feature as important or highly important
With this capability, you can track backlinks for your own and competitors’ sites, monitor link quality, and discover new or lost links. Reviewers appreciate its accuracy, up-to-date data, and usefulness for link building and auditing efforts.
Dashboard
4.7
(72)
45.83% of 72 reviewers that rated this feature as important or highly important
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Ahrefs 37 features
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Software program that continuously adjusts its behavior based on observed data
System alerts about the need to escalate an issue or request
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Application programming interface that allows for integration with other systems/databases
Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
With this capability, you can track backlinks for your own and competitors’ sites, monitor link quality, and discover new or lost links. Reviewers appreciate its accuracy, up-to-date data, and usefulness for link building and auditing efforts.
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
It gives you detailed insights into competitors’ backlinks, keywords, and content gaps. Reviewers appreciate the ability to benchmark, analyze strategies, and identify opportunities, though some wish for deeper reporting and find the credit system restrictive.
Assists in the ideation process for creating new content, including themes, content types, titles and more
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Publish and distribute content to targeted audiences
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Visualize and analyze customer experience across all touchpoints and channels
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Import and export data to and from software applications
Graphical representation of data
Used by marketers and advertisers
This aspect helps you monitor keyword positions, search volume, and competitor rankings across search engines. Some reviewers find it easy to use, accurate, and helpful for tracking changes, though some mention slower updates on lower pricing plans.
Ahrefs offers in-depth keyword analysis, letting you discover new keywords, analyze traffic, and filter results easily. Users think it’s valuable for finding high-traffic, low-competition keywords and appreciate the breadth, filtering options, and actionable insights.
Track and monitor a specific set of keywords
Monitoring and organizing references from a webpage to external sites and internal pages
Adapt content to display differently based on viewer location
Automate workflows and trigger campaigns based on customer actions
Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding
Unique word that contains letters or numbers that identifies specific campaigns
Observe and track the demand, usage, progress or quality of a system, product, or user
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Log and store the source of contacts/leads
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
View and track pertinent metrics to find patterns and gain insights from data
Search and filter data across systems to locate required information by entering keywords or certain criteria
You get comprehensive SEO management, including site audits, optimization suggestions, and technical checks. Reviewers indicate it’s helpful for tracking SEO health, identifying issues, and managing strategies, making it a key part of their workflow.
Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.
Collect and analyze traffic data about website visitors
Track and analyze information regarding website visitors
Get Advice
We can help you find the software with the features you need.
Features
Based on 576 reviews
Overall rating
4.7
Based on 581 reviews
Filter by rating
5
(445)
4
(117)
3
(13)
2
(1)
1
(5)
Mentioned topic
Sorted by most recent
AH
Amir H.
E-Commerce Manager
Retail
"Tracking our e-commerce search positions."
4.0
Overall Rating
4.0
4.0
Ease of Use
4.0
4.0
Features
5.0
5.0
Customer Service
0.0
0.0
Likelihood to Recommend
9/10
March 4, 2026
Being an E-Commerce Manager, it is important to be visible on search engines. I apply this in the management of websites and competition. It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team.
Pros
The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation.
Cons
The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access.
Review source
Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.
Hemkesh R.
Senior Digital Marketing Team Lead
Information Technology and Services
"Reliable SEO platform with strong rank tracking and easy navigation"
5.0
Overall Rating
5.0
5.0
Ease of Use
5.0
5.0
Features
5.0
5.0
Customer Service
5.0
5.0
Likelihood to Recommend
10/10
February 24, 2026
Overall, my experience with Ahrefs has been very positive. It is a reliable platform for rank tracking, competitor analysis and website management. The tool is easy to use because of its good navigation, and it works well for team collaboration when sharing insights with colleagues.
Although the value for money can be a challenge for smaller businesses, the quality of data and stability of the platform make it a strong choice for serious SEO Work.
Stephen M.
Marketing Manager
Computer Software
"Best SEO Suite of Tools (in my opinion)"
5.0
Overall Rating
5.0
5.0
Ease of Use
5.0
5.0
Features
5.0
5.0
Customer Service
4.0
4.0
Likelihood to Recommend
10/10
January 27, 2026
Overall, a really happy experience. Once you get to learn it, it just is very helpful for any SEO task.
JM
Jana M.
Consultant
Marketing and Advertising
"Declining quality of data since 2023"
2.0
Overall Rating
2.0
2.0
Ease of Use
5.0
5.0
Features
2.0
2.0
Customer Service
2.0
2.0
Likelihood to Recommend
1/10
September 24, 2025
Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. The outdated impression of Ahrefs as a reliable reference is causing damage in the industry. The keyword search has been pretty good as an ideation tool, but I worry that now that they don't access 2+ pages of SERP they will no longer have the data to provide matching queries and related queries that were so great for my process. TLDR processes relying on Ahrefs need to be rebuilt now!
PT
Paul T.
Managing Director
Marketing and Advertising
"Years in my digital marketing toolset and will be for years to come"
5.0
Overall Rating
5.0
5.0
Ease of Use
5.0
5.0
Features
5.0
5.0
Customer Service
5.0
5.0
Likelihood to Recommend
9/10
September 6, 2025
I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset.
Roman G.
Marketing Director
Marketing and Advertising
"Powerful SEO Tool"
5.0
Overall Rating
5.0
5.0
Ease of Use
5.0
5.0
Features
5.0
5.0
Customer Service
5.0
5.0
Likelihood to Recommend
8/10
July 31, 2025
Ahrefs has been invaluable for tracking SEO performance and finding keyword opportunities, making it a must-have for digital marketing.
NC
Nicole C.
Content Specialist
Information Technology and Services
"Great Chrome extension "
5.0
Overall Rating
5.0
5.0
Ease of Use
5.0
5.0
Features
5.0
5.0
Customer Service
5.0
5.0
Likelihood to Recommend
10/10
June 10, 2025
In general, I love to work with my Ahrefs Chrome extension. I have it pinned and always active. It helps me get all the information from websites and keywords.
AE
Andrew E.
Founder
Marketing and Advertising
"Solid keyword research and backlink analysis tool"
5.0
Overall Rating
5.0
5.0
Ease of Use
5.0
5.0
Features
5.0
5.0
Customer Service
5.0
5.0
Likelihood to Recommend
10/10
May 13, 2025
My overall experience using Ahrefs has been very positive. I've used the platform for multiple businesses and have never thought to look elsewhere for a different solution.
AW
Andrew W.
Owner
Marketing and Advertising
"SEO powerful software"
5.0
Overall Rating
5.0
5.0
Ease of Use
5.0
5.0
Features
5.0
5.0
Customer Service
5.0
5.0
Likelihood to Recommend
9/10
April 3, 2025
EH
Erin H.
SEO Copywriter
Marketing and Advertising
"Amazing visibility of website performance"
5.0
Overall Rating
5.0
5.0
Ease of Use
5.0
5.0
Features
5.0
5.0
Customer Service
5.0
5.0
Likelihood to Recommend
9/10
April 2, 2025 |
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2. Ahrefs
#  Ahrefs Software Review 2026: Features, Integrations, Pros & Cons
4\.7 (581)
Get Price
Last updated on March 26, 2026
Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.
Learn more
Get Price
Close
[Description](https://www.capterra.com/p/176340/Ahrefs/#description)[Use cases](https://www.capterra.com/p/176340/Ahrefs/#use-cases)[Alternatives](https://www.capterra.com/p/176340/Ahrefs/#alternatives)[Users](https://www.capterra.com/p/176340/Ahrefs/#users)[Pros and Cons](https://www.capterra.com/p/176340/Ahrefs/#pros-cons)[Features](https://www.capterra.com/p/176340/Ahrefs/#features)[Pricing](https://www.capterra.com/p/176340/Ahrefs/#pricing)[Integrations](https://www.capterra.com/p/176340/Ahrefs/#integrations)[Support](https://www.capterra.com/p/176340/Ahrefs/#support)[Reviews](https://www.capterra.com/p/176340/Ahrefs/#reviews)
Ahrefs
4\.7 (581)
Get Price
## What is Ahrefs?
Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the \#1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success.
Read more
2+
## What is Ahrefs used for?
[SEO](https://www.capterra.com/seo-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)
See all
Overall rating
Based on 581 user reviews
See all reviews
4\.7
Overall Rating
4\.7
Ease of Use
4\.5
Features
4\.7
Customer Service
4\.5
Likelihood to Recommend
8\.5/10
Reviews sentiment
Positive
97%
Neutral
2%
Negative
1%
Pros & cons
View all
Extensive backlink analysis capabilities
Robust competitor analysis suite
High and restrictive pricing
Limited or absent free trial
Starting price
\$99
Flat Rate, Per Month
View Pricing
Free trial
not available
Capterra Shortlist charts the highest-rated and most popular products...
Our "Best of" badge program showcases products with the highest ratings...
Our "Best of" badge program showcases products with the highest ratings...
Do you work for Ahrefs?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://ahrefs.com&name=Ahrefs)
## Compare with a popular alternative
Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.
### Ahrefs
4\.7 (581)
VS.
### Semrush
[4\.6 (2,316) ](https://www.capterra.com/p/151962/SEMrush/reviews/)
Visit Website
Starting Price
\$99
Flat Rate, Per Month
Starting Price
\$139.95
Flat Rate, Per Month
Free Trial
Free Version
Pricing Options
Free Trial
Free Version
Ease Of Use
4\.5 (578)
Ease Of Use
4\.3 (2,313)
Value For Money
4\.2 (447)
Value For Money
4\.2 (1,889)
Customer Service
4\.5 (377)
Customer Service
4\.4 (1,696)
## Ahrefs alternatives
SE Ranking
[4\.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)
Starting price
\$103.20
Per User, Per Month
Pricing Options
Free Trial
Free Version
User Rating
97%
of reviewers
rated it above 4 stars
Visit Website
HubSpot Marketing Hub
[4\.5 (6,220)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)
Starting price
\$15.00
Per User, Per Month
Pricing Options
Free Trial
Free Version
User Rating
93%
of reviewers
rated it above 4 stars
Visit Website
[](https://www.capterra.com/p/169007/Wix/)
[Wix](https://www.capterra.com/p/169007/Wix/)
[4\.4 (10,606)](https://www.capterra.com/p/169007/Wix/reviews/)
Starting price
\$17.00
Per User, Per Month
Pricing Options
Free Trial
Free Version
User Rating
88%
of reviewers
rated it above 4 stars
[Learn More](https://www.capterra.com/p/169007/Wix/)
Highest Rated
[](https://www.capterra.com/p/149278/AccuRanker/)
[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)
[4\.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)
Starting price
\$109.00
Per User, Per Month
Pricing Options
Free Trial
Free Version
User Rating
99%
of reviewers
rated it above 4 stars
[Learn More](https://www.capterra.com/p/149278/AccuRanker/)
[View all alternatives](https://www.capterra.com/p/176340/Ahrefs/alternatives/)
## Who uses Ahrefs?
Based on Capterra reviews from the past 4 years
Talk to a software expert
to get a free software list
tailored to your business needs
Company size
Based on 253 reviews
25%
50%
75%
100%
Small
business
Midsize
businesses
Enterprise
Top job functions
Based on 253 reviews
Marketing
48%
Marketing
48\.0% of users
Administrative
12\.0% of users
Consulting
9\.0% of users
Entrepreneurs/Owners
9\.0% of users
Others
22\.0% of users
Marketing
48%
Marketing
48\.0% of users
Administrative
12%
Administrative
12\.0% of users
Consulting
9%
Consulting
9\.0% of users
Entrepreneurs/ Owners
9%
Entrepreneurs/Owners
9\.0% of users
Others
22%
Others
22\.0% of users
Top industries
Based on 253 reviews
Marketing and Advertising
52%
Information Technology and Services
16%
Computer Software
14%
Financial Services
9%
Other
9%
## Pros and Cons
Extensive backlink analysis capabilities
94% positive reviews out of 143
Most reviewers find backlink analysis invaluable for monitoring competitors, evaluating link quality, and guiding SEO efforts.
Shaikat R
CEO, 2 - 10 employees.
"The backlink analysis tool of Ahrefs is unparalleled and considered the benchmark in the SEO industry."
High and restrictive pricing
76% negative reviews out of 149
Most reviewers report pricing is expensive, with limited features and steep increases for advanced plans.
Robust competitor analysis suite
94% positive reviews out of 99
Most reviewers indicate competitor analysis tools provide actionable insights for keyword research, tracking, and strategy planning.
Rohit S
SEO Manager, 11 - 50 employees.
"It is best for finding new keywords and backlinks using competitor analysis."
Limited or absent free trial
57% negative reviews out of 47
Some reviewers describe the free trial as restrictive or unavailable, making initial evaluation difficult and costly.
Tony L
Marketing Manager, 2 - 10 employees.
"which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little bit extreme."
Comprehensive content strategy tools
95% positive reviews out of 40
Most reviewers describe content strategy features as essential for discovering trends, gaps, and new content ideas.
Expand to view all
## Features
Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.
Keyword Rank Tracking
4\.6 (153)
54\.25% of 153 reviewers that rated this feature as important or highly important
This aspect helps you monitor keyword positions, search volume, and competitor rankings across search engines. Some reviewers find it easy to use, accurate, and helpful for tracking changes, though some mention slower updates on lower pricing plans.
Keyword Research Tools
4\.7 (149)
57\.05% of 149 reviewers that rated this feature as important or highly important
Ahrefs offers in-depth keyword analysis, letting you discover new keywords, analyze traffic, and filter results easily. Users think it’s valuable for finding high-traffic, low-competition keywords and appreciate the breadth, filtering options, and actionable insights.
Competitive Analysis
4\.6 (142)
55\.63% of 142 reviewers that rated this feature as important or highly important
It gives you detailed insights into competitors’ backlinks, keywords, and content gaps. Reviewers appreciate the ability to benchmark, analyze strategies, and identify opportunities, though some wish for deeper reporting and find the credit system restrictive.
SEO Management
4\.6 (113)
62\.83% of 113 reviewers that rated this feature as important or highly important
You get comprehensive SEO management, including site audits, optimization suggestions, and technical checks. Reviewers indicate it’s helpful for tracking SEO health, identifying issues, and managing strategies, making it a key part of their workflow.
Backlink Monitoring
4\.9 (71)
57\.75% of 71 reviewers that rated this feature as important or highly important
With this capability, you can track backlinks for your own and competitors’ sites, monitor link quality, and discover new or lost links. Reviewers appreciate its accuracy, up-to-date data, and usefulness for link building and auditing efforts.
Dashboard
4\.7 (72)
45\.83% of 72 reviewers that rated this feature as important or highly important
Assembly of graphs and charts for visualizing and tracking statistics/metrics
See all 37 features →
Ahrefs 37 features
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Alerts/Escalation
System alerts about the need to escalate an issue or request
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
API
Application programming interface that allows for integration with other systems/databases
Audit Management
Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
Backlink Monitoring
With this capability, you can track backlinks for your own and competitors’ sites, monitor link quality, and discover new or lost links. Reviewers appreciate its accuracy, up-to-date data, and usefulness for link building and auditing efforts.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Competitive Analysis
It gives you detailed insights into competitors’ backlinks, keywords, and content gaps. Reviewers appreciate the ability to benchmark, analyze strategies, and identify opportunities, though some wish for deeper reporting and find the credit system restrictive.
Content Ideas
Assists in the ideation process for creating new content, including themes, content types, titles and more
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Content Marketing
Publish and distribute content to targeted audiences
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Data Import/Export
Import and export data to and from software applications
Data Visualization
Graphical representation of data
For Marketing and Advertising
Used by marketers and advertisers
Keyword Rank Tracking
This aspect helps you monitor keyword positions, search volume, and competitor rankings across search engines. Some reviewers find it easy to use, accurate, and helpful for tracking changes, though some mention slower updates on lower pricing plans.
Keyword Research Tools
Ahrefs offers in-depth keyword analysis, letting you discover new keywords, analyze traffic, and filter results easily. Users think it’s valuable for finding high-traffic, low-competition keywords and appreciate the breadth, filtering options, and actionable insights.
Keyword Tracking
Track and monitor a specific set of keywords
Link Management
Monitoring and organizing references from a webpage to external sites and internal pages
Localization Automation
Adapt content to display differently based on viewer location
Marketing Automation
Automate workflows and trigger campaigns based on customer actions
Marketing Management
Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding
Mobile Keywords
Unique word that contains letters or numbers that identifies specific campaigns
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Referral Tracking
Log and store the source of contacts/leads
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
SEO Management
You get comprehensive SEO management, including site audits, optimization suggestions, and technical checks. Reviewers indicate it’s helpful for tracking SEO health, identifying issues, and managing strategies, making it a key part of their workflow.
Web Tracking
Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Website Analytics
Track and analyze information regarding website visitors
Get Advice
We can help you find the software with the features you need.
Features
4\.7 (576)
4\.7
Based on 576 reviews
## Pricing
Value for money
4\.2 (447)
Free Version
[View pricing plan details](https://www.capterra.com/p/176340/Ahrefs/pricing/)
Lite
\$99.00
Flat Rate,Per Month
Get Price
It includes:
- Alerts
- Keywords Explorer
- Rank Tracker
- SEO Dashboard
- Site Audit
- Site Explorer
Standard
\$199.00
Flat Rate,Per Month
Get Price
It includes:
- 6 Months of History
- All in Lite
- Batch Analysis
- Content Explorer
- Domain Comparison
- Position History Chart
- SERP Updates
- Site Explorer
Show more
Advanced
\$399.00
Flat Rate,Per Month
Get Price
It includes:
- 2 Years of History
- All in Standard
- Dashboard Folders
- Google Data Studio
- Site Explorer
Enterprise
\$999.00
Per Month
Get Price
It includes:
- Access Management
- All in Advanced
- Directory Listing
- Pay by Invoice
- Unlimited History
Value for money
4\.2 (447)
4\.2
Based on 447 reviews
## Integrations
[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)
[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)
See all 2 integrations
Connect with a Capterra advisor for a free 15-minute consultation
Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.
Talk to an expert
## Support, customer service and training options
Customer Service
4\.5 (377)
Support
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Training
- In Person
- Live Online
- Webinars
- Documentation
- Videos
Deployment
- Web
- Android
- iPhone/iPad
Typical users
- Freelancers
- Small businesses
- Mid size businesses
- Enterprises
Customer Service
4\.5 (377)
4\.5
Based on 377 reviews
## User reviews
How are reviews collected?
Overall rating
Write a review
4\.7
Based on 581 reviews
Filter by rating
5(445)
4(117)
3(13)
2(1)
1(5)
Mentioned topic
Pricing
SEO
Backlink Analysis
Competitor Analysis
Data Accuracy
Keyword Explorer
Sorted by most recent
AH
Amir H.
E-Commerce Manager
Retail
### "Tracking our e-commerce search positions."
4\.0
Overall Rating
4\.0
4\.0
Ease of Use
4\.0
4\.0
Features
5\.0
5\.0
Customer Service
0\.0
0\.0
Likelihood to Recommend
9/10
March 4, 2026
Being an E-Commerce Manager, it is important to be visible on search engines. I apply this in the management of websites and competition. It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team.
Pros
The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation.
Cons
The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access.
Review source
Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.
View less
Hemkesh R.
Senior Digital Marketing Team Lead
Information Technology and Services
### "Reliable SEO platform with strong rank tracking and easy navigation"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
10/10
February 24, 2026
Overall, my experience with Ahrefs has been very positive. It is a reliable platform for rank tracking, competitor analysis and website management. The tool is easy to use because of its good navigation, and it works well for team collaboration when sharing insights with colleagues. Although the value for money can be a challenge for smaller businesses, the quality of data and stability of the platform make it a strong choice for serious SEO Work.
Pros
Ahrefs is very strong in rank tracking and competitor research. I can clearly see keyword positions and how they change over time. The navigation inside the tool is clean and easy, so moving between Site Explorer, Keywords Explorer and reports feels smooth. For website management, it helps me quickly audit pages, links and content gaps from one place. From a security point of view, access control and account management feel reliable for professional use. It also supports team collaboration well, because multiple people can review the same data and reports easily.
Cons
The biggest concern is value for money, especially for freelancers and small teams, because the pricing is high. Some reports are powerful but not explained clearly, which can slow down work for new users. For customer support, responses are helpful, but sometimes not fast enough when you are working on urgent client projects.
Review source
Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.
Continue reading
Stephen M.
Marketing Manager
Computer Software
### "Best SEO Suite of Tools (in my opinion)"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
4\.0
4\.0
Likelihood to Recommend
10/10
January 27, 2026
Overall, a really happy experience. Once you get to learn it, it just is very helpful for any SEO task.
Pros
The different kinds of features it has and how it is exactly made for every possible use case imaginable for SEO. It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc
Cons
It can be a bit overwhelming and complex and times. Sometimes it does produce slow results also and has a slow learning curve.
Review source
Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.
Continue reading
JM
Jana M.
Consultant
Marketing and Advertising
### "Declining quality of data since 2023"
2\.0
Overall Rating
2\.0
2\.0
Ease of Use
5\.0
5\.0
Features
2\.0
2\.0
Customer Service
2\.0
2\.0
Likelihood to Recommend
1/10
September 24, 2025
Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. The outdated impression of Ahrefs as a reliable reference is causing damage in the industry. The keyword search has been pretty good as an ideation tool, but I worry that now that they don't access 2+ pages of SERP they will no longer have the data to provide matching queries and related queries that were so great for my process. TLDR processes relying on Ahrefs need to be rebuilt now\!
Pros
We are still a paying user of Ahrefs at TheoryDigital but honestly, there's less and less to like. I have been extensively using the keyword research tool though, to produce writing prompts. That's the only thing that's keeping me there.
Cons
They quit tracking niche keywords in like 2023, probably because of the server cost. So for websites in tiny niches the traffic would routinely be estimated as 0 unless you ranked on major, mainstream keywords. This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive.
Alternatives considered
[Semrush](https://www.capterra.com/p/151962/SEMrush/)
Reasons for choosing Ahrefs
Ahrefs is less aggressive with their customer emails. SEMrush sends a daily email literally designed to create a fear that customer's website is losing traffic.
Review source
Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.
Continue reading
PT
Paul T.
Managing Director
Marketing and Advertising
### "Years in my digital marketing toolset and will be for years to come"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
9/10
September 6, 2025
I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset.
Pros
Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set.
Cons
I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software.
Alternatives considered
[Semrush](https://www.capterra.com/p/151962/SEMrush/)
Reasons for choosing Ahrefs
Used both products for a trial period and felt Ahrefs fit my overall goals that bit better. I found the data more accurate at the time and interface more intuitive.
Review source
Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.
Continue reading
Roman G.
Marketing Director
Marketing and Advertising
### "Powerful SEO Tool"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
8/10
July 31, 2025
Ahrefs has been invaluable for tracking SEO performance and finding keyword opportunities, making it a must-have for digital marketing.
Pros
Comprehensive SEO tools, accurate keyword data, and easy-to-use core interface. Great product marketing too\!
Cons
Pricing might be a bit too high for small businesses (especially new GEO tools), and some features have a learning curve.
Review source
Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.
Continue reading
NC
Nicole C.
Content Specialist
Information Technology and Services
### "Great Chrome extension "
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
10/10
June 10, 2025
In general, I love to work with my Ahrefs Chrome extension. I have it pinned and always active. It helps me get all the information from websites and keywords.
Pros
I like that the platform is easy to use, and you can understand every feature the app has to offer. In general is super user-friendly. And I love the Chrome extension to get the information of each site.
Cons
At the moment, I like all the features I have been using of Ahrefs, and I don't have any cons to give you.
Review source
Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.
Continue reading
AE
Andrew E.
Founder
Marketing and Advertising
### "Solid keyword research and backlink analysis tool"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
10/10
May 13, 2025
My overall experience using Ahrefs has been very positive. I've used the platform for multiple businesses and have never thought to look elsewhere for a different solution.
Pros
I like that the ahrefs user interface is very data-driven and you can drill down into the data to gain further insight. The primary benefit for me is that it gives me access to data I wouldn't otherwise have access to.
Cons
The only major con is the pricepoint - it's quite costly for small businesses. Additionally, the backlink data doesn't refresh very ofter for the lower plans.
Review source
Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.
Continue reading
AW
Andrew W.
Owner
Marketing and Advertising
### "SEO powerful software"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
9/10
April 3, 2025
Pros
It’s a complete SEO, user-friendly tool for marketing research
Cons
It feels a bit pricier of all those credits needed for keyword finding or website audit
Review source
Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.
Continue reading
EH
Erin H.
SEO Copywriter
Marketing and Advertising
### "Amazing visibility of website performance"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
9/10
April 2, 2025
Pros
The visibility over your websites' SEO and traffic performance is amazing. I also appreciate that you can view some performance data on a free plan. I also really like Ahrefs content on their website and blogs, it's always very informative and I often share it with others keen to learn about SEO.
Cons
Unfortunately as a sole trader it's a little pricey for me, though I would love to keep using the paid version.
Alternatives considered
[Semrush](https://www.capterra.com/p/151962/SEMrush/)
Reasons for choosing Ahrefs
I found Ahrefs' interface more intuitive and straightforward.
Review source
Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.
Continue reading
[View all Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/)
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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)
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Independent research methodology
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)
How Capterra verifies reviews
Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)
How Capterra ensures transparency
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)
Independent research methodology
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)
How Capterra verifies reviews
Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)
How Capterra ensures transparency
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) |
| Readable Markdown | Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.
Keyword Rank Tracking 4\.6 (153) 54\.25% of 153 reviewers that rated this feature as important or highly important
This aspect helps you monitor keyword positions, search volume, and competitor rankings across search engines. Some reviewers find it easy to use, accurate, and helpful for tracking changes, though some mention slower updates on lower pricing plans.
Keyword Research Tools 4\.7 (149) 57\.05% of 149 reviewers that rated this feature as important or highly important
Ahrefs offers in-depth keyword analysis, letting you discover new keywords, analyze traffic, and filter results easily. Users think it’s valuable for finding high-traffic, low-competition keywords and appreciate the breadth, filtering options, and actionable insights.
Competitive Analysis 4\.6 (142) 55\.63% of 142 reviewers that rated this feature as important or highly important
It gives you detailed insights into competitors’ backlinks, keywords, and content gaps. Reviewers appreciate the ability to benchmark, analyze strategies, and identify opportunities, though some wish for deeper reporting and find the credit system restrictive.
SEO Management 4\.6 (113) 62\.83% of 113 reviewers that rated this feature as important or highly important
You get comprehensive SEO management, including site audits, optimization suggestions, and technical checks. Reviewers indicate it’s helpful for tracking SEO health, identifying issues, and managing strategies, making it a key part of their workflow.
Backlink Monitoring 4\.9 (71) 57\.75% of 71 reviewers that rated this feature as important or highly important
With this capability, you can track backlinks for your own and competitors’ sites, monitor link quality, and discover new or lost links. Reviewers appreciate its accuracy, up-to-date data, and usefulness for link building and auditing efforts.
Dashboard 4\.7 (72) 45\.83% of 72 reviewers that rated this feature as important or highly important
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Ahrefs 37 features
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Software program that continuously adjusts its behavior based on observed data
System alerts about the need to escalate an issue or request
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Application programming interface that allows for integration with other systems/databases
Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
With this capability, you can track backlinks for your own and competitors’ sites, monitor link quality, and discover new or lost links. Reviewers appreciate its accuracy, up-to-date data, and usefulness for link building and auditing efforts.
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
It gives you detailed insights into competitors’ backlinks, keywords, and content gaps. Reviewers appreciate the ability to benchmark, analyze strategies, and identify opportunities, though some wish for deeper reporting and find the credit system restrictive.
Assists in the ideation process for creating new content, including themes, content types, titles and more
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Publish and distribute content to targeted audiences
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Visualize and analyze customer experience across all touchpoints and channels
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Import and export data to and from software applications
Graphical representation of data
Used by marketers and advertisers
This aspect helps you monitor keyword positions, search volume, and competitor rankings across search engines. Some reviewers find it easy to use, accurate, and helpful for tracking changes, though some mention slower updates on lower pricing plans.
Ahrefs offers in-depth keyword analysis, letting you discover new keywords, analyze traffic, and filter results easily. Users think it’s valuable for finding high-traffic, low-competition keywords and appreciate the breadth, filtering options, and actionable insights.
Track and monitor a specific set of keywords
Monitoring and organizing references from a webpage to external sites and internal pages
Adapt content to display differently based on viewer location
Automate workflows and trigger campaigns based on customer actions
Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding
Unique word that contains letters or numbers that identifies specific campaigns
Observe and track the demand, usage, progress or quality of a system, product, or user
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Log and store the source of contacts/leads
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
View and track pertinent metrics to find patterns and gain insights from data
Search and filter data across systems to locate required information by entering keywords or certain criteria
You get comprehensive SEO management, including site audits, optimization suggestions, and technical checks. Reviewers indicate it’s helpful for tracking SEO health, identifying issues, and managing strategies, making it a key part of their workflow.
Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.
Collect and analyze traffic data about website visitors
Track and analyze information regarding website visitors
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Features
Based on 576 reviews
Overall rating
4\.7
Based on 581 reviews
Filter by rating
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AH
Amir H.
E-Commerce Manager
Retail
### "Tracking our e-commerce search positions."
4\.0
Overall Rating
4\.0
4\.0
Ease of Use
4\.0
4\.0
Features
5\.0
5\.0
Customer Service
0\.0
0\.0
Likelihood to Recommend
9/10
March 4, 2026
Being an E-Commerce Manager, it is important to be visible on search engines. I apply this in the management of websites and competition. It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team.
Pros
The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation.
Cons
The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access.
Review sourceNon-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.
Hemkesh R.
Senior Digital Marketing Team Lead
Information Technology and Services
### "Reliable SEO platform with strong rank tracking and easy navigation"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
10/10
February 24, 2026
Overall, my experience with Ahrefs has been very positive. It is a reliable platform for rank tracking, competitor analysis and website management. The tool is easy to use because of its good navigation, and it works well for team collaboration when sharing insights with colleagues. Although the value for money can be a challenge for smaller businesses, the quality of data and stability of the platform make it a strong choice for serious SEO Work.
Stephen M.
Marketing Manager
Computer Software
### "Best SEO Suite of Tools (in my opinion)"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
4\.0
4\.0
Likelihood to Recommend
10/10
January 27, 2026
Overall, a really happy experience. Once you get to learn it, it just is very helpful for any SEO task.
JM
Jana M.
Consultant
Marketing and Advertising
### "Declining quality of data since 2023"
2\.0
Overall Rating
2\.0
2\.0
Ease of Use
5\.0
5\.0
Features
2\.0
2\.0
Customer Service
2\.0
2\.0
Likelihood to Recommend
1/10
September 24, 2025
Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. The outdated impression of Ahrefs as a reliable reference is causing damage in the industry. The keyword search has been pretty good as an ideation tool, but I worry that now that they don't access 2+ pages of SERP they will no longer have the data to provide matching queries and related queries that were so great for my process. TLDR processes relying on Ahrefs need to be rebuilt now\!
PT
Paul T.
Managing Director
Marketing and Advertising
### "Years in my digital marketing toolset and will be for years to come"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
9/10
September 6, 2025
I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset.
Roman G.
Marketing Director
Marketing and Advertising
### "Powerful SEO Tool"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
8/10
July 31, 2025
Ahrefs has been invaluable for tracking SEO performance and finding keyword opportunities, making it a must-have for digital marketing.
NC
Nicole C.
Content Specialist
Information Technology and Services
### "Great Chrome extension "
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
10/10
June 10, 2025
In general, I love to work with my Ahrefs Chrome extension. I have it pinned and always active. It helps me get all the information from websites and keywords.
AE
Andrew E.
Founder
Marketing and Advertising
### "Solid keyword research and backlink analysis tool"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
10/10
May 13, 2025
My overall experience using Ahrefs has been very positive. I've used the platform for multiple businesses and have never thought to look elsewhere for a different solution.
AW
Andrew W.
Owner
Marketing and Advertising
### "SEO powerful software"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
9/10
April 3, 2025
EH
Erin H.
SEO Copywriter
Marketing and Advertising
### "Amazing visibility of website performance"
5\.0
Overall Rating
5\.0
5\.0
Ease of Use
5\.0
5\.0
Features
5\.0
5\.0
Customer Service
5\.0
5\.0
Likelihood to Recommend
9/10
April 2, 2025 |
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