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| Property | Value |
|---|---|
| URL | https://www.caixabank.com/en/about-us/get-to-know-us/our-brand.html |
| Last Crawled | 2026-04-03 15:48:08 (3 days ago) |
| First Indexed | 2021-01-28 04:38:59 (5 years ago) |
| HTTP Status Code | 200 |
| Meta Title | Our brand | CaixaBank |
| Meta Description | CaixaBank is a bank with more than 115 years of history. Discover the history of the bank and what is its legacy. |
| Meta Canonical | null |
| Boilerpipe Text | About us
Get to know us
Our brand
Our brand is our primary asset and what sets us apart. It conveys our identity, our essence and brings forth a specific way of banking. It also outlines our commitment to the world we live in by evoking a long-standing legacy and linking our past to our future. It bridges emotion with reason.
A different banking model
Our DNA
We are part of a vision that was conceived 120 years ago and that remains relevant throughout the years. At CaixaBank we focus on individuals, while emphasizing trust, innovation and seeking ways to generate a positive impact. Social responsibility is in our DNA. Over a century later, we are still innovating and generating value to our clients, shareholders, employees, the society and the world we live in.
We are a bank with
120 years of history
1904
Francesc Moragas founds the
Caja de Pensiones para la Vejez
, which opens its doors to the public in
1905
1918
"Obra Social"
social project is integrated into the organisation
1930
First merger with an organisation from outside Catalonia
1935
The founder and general manager of the organisation, Francesc Moragas, dies
1936
Years of difficulties and stagnation due to the Spanish Civil War
1955
The organisation moves strongly into the property market
Period of technological progress and development in the organisation
1962
Computerisation of the organisation begins
Our brand represents what we have been, what we are and what we are going to be
1969
The first bank in Europe to introduce
real-time teleprocessing
at its branches
1975
Launch of the first
credit cards
1979
First
ATMs
installed
1980
Investment plan in big companies begins
1982
The
star designed by the artist Joan Miró
becomes the new symbol of the organisation
1983
José Antonio
Coderch designs
the new headquarters at Avenida Diagonal
in Barcelona
1984
GrupCaixa set up taking in all the subsidies of the group
1990
The
Caja de Ahorros y Pensiones de Barcelona
is born
1996
First open branch model for personalised service
1997
”la Caixa” website created on the internet
2000
CaixaHolding
set up
Today we continue to march into the future
2002
”la Caixa” launches the “¿Hablamos?” ("Shall we talk?") campaign
CaixaForum Barcelona
opened
2004
Centenary of the organisation
2008-2015
A series of mergers strengthen the organisation
Caixa Girona
Morgan Stanley
Banca Cívica
Banco de Valencia
Barclays Bank, S.A.U.
2011
CaixaBank set up
2013
The first
The first Store, A branch
,opens: the new concept in client service
2014
”la Caixa” becomes the Fundación Bancaria Caixa d’Estalvis i Pensions de Barcelona
2016
ImaginBank
launched: the first mobile-only bank for millennials
2017
First
inTouch
centre opens in Madrid
2018
CaixaBank
increases its holding in
BPI
to 100 %
CaixaBankNow
launched: the new mobile bank
2019
All in One
opens: the one-stop branch
2019
CaixaBank, first bank in the world with
facial recognition at ATMs
2020
Imagin
, new digital and lifestyle platform
2020
Merger by absorption of
Bankia |
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We want to be there for you every day
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We take on the responsibility of driving a positive economy aimed at the well-being of people, demonstrating the social value of banking.
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Find all the information about the 2026 Annual General Meeting.
[Go to the section](https://www.caixabank.com/en/shareholders-investors/corporate-governance/annual-general-meeting.html "Go to the section")
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Wengage is our diversity programme, where we foster and make visible equal opportunities and gender, functional and generational diversity.
[Find out more](https://www.caixabank.com/en/people/diversity-equal-opportunites/wengage-programme.html "Find out more")
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CaixaBank promotes financial inclusion in Spain with its mobile branches
[More information](https://www.caixabank.com/en/headlines/news/caixabank-guarantees-financial-inclusion-in-266-towns-with-less-than-100-inhabitants-thanks-to-the-mobile-branch-service "More information")
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- Get to know us
- Our brand
[Print page](https://www.caixabank.com/en/about-us/get-to-know-us/our-brand.html "Print Page")
# Our brand
Our brand is our primary asset and what sets us apart. It conveys our identity, our essence and brings forth a specific way of banking. It also outlines our commitment to the world we live in by evoking a long-standing legacy and linking our past to our future. It bridges emotion with reason.
## A different banking model

## Our DNA
We are part of a vision that was conceived 120 years ago and that remains relevant throughout the years. At CaixaBank we focus on individuals, while emphasizing trust, innovation and seeking ways to generate a positive impact. Social responsibility is in our DNA. Over a century later, we are still innovating and generating value to our clients, shareholders, employees, the society and the world we live in.
1. 
2. We are a bank with
120 years of history
3. 1904
Francesc Moragas founds the **Caja de Pensiones para la Vejez**, which opens its doors to the public in **1905**

4. 1918
**"Obra Social"** social project is integrated into the organisation

5. 1930
First merger with an organisation from outside Catalonia
6. 1935
The founder and general manager of the organisation, Francesc Moragas, dies

7. 1936
Years of difficulties and stagnation due to the Spanish Civil War
8. 1955
The organisation moves strongly into the property market
9. Period of technological progress and development in the organisation
10. 1962
Computerisation of the organisation begins

11. Our brand represents what we have been, what we are and what we are going to be
12. 1969
The first bank in Europe to introduce**real-time teleprocessing** at its branches

13. 1975
Launch of the first **credit cards**

14. 1979
First **ATMs** installed
15. 1980
Investment plan in big companies begins
16. 1982
The **star designed by the artist Joan Miró** becomes the new symbol of the organisation

17. 1983
José Antonio
Coderch designs
**the new headquarters at Avenida Diagonal** in Barcelona

18. 1984
GrupCaixa set up taking in all the subsidies of the group
19. 1990
The **Caja de Ahorros y Pensiones de Barcelona** is born
20. 1996
First open branch model for personalised service

21. 1997
”la Caixa” website created on the internet

22. 2000
**CaixaHolding**
set up
23. Today we continue to march into the future
24. 2002
”la Caixa” launches the “¿Hablamos?” ("Shall we talk?") campaign **CaixaForum Barcelona** opened

25. 2004
Centenary of the organisation

26. 2008-2015 A series of mergers strengthen the organisation
**Caixa Girona Morgan Stanley Banca Cívica Banco de Valencia Barclays Bank, S.A.U.**
27. 2011
**CaixaBank set up**

28. 2013
The first **The first Store, A branch**,opens: the new concept in client service

29. 2014
”la Caixa” becomes the Fundación Bancaria Caixa d’Estalvis i Pensions de Barcelona
30. 2016
**ImaginBank** launched: the first mobile-only bank for millennials
31. 2017
First **inTouch** centre opens in Madrid

32. 2018
**CaixaBank** increases its holding in **BPI** to 100 %  **CaixaBankNow** launched: the new mobile bank

33. 2019
**All in One** opens: the one-stop branch

2019
CaixaBank, first bank in the world with **facial recognition at ATMs**
34. 2020
**Imagin**, new digital and lifestyle platform

2020
Merger by absorption of **Bankia**



[History of mergers](https://www.caixabank.com/deployedfiles/caixabank_com/Estaticos/PDFs/General/Fusiones_EN_10-02-21.pdf "History of mergers")
## Current news
- [Corporate news](https://www.caixabank.com/en/headlines/news.html "Corporate news")
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## Other corporate websites
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| Readable Markdown | - [About us](https://www.caixabank.com/en/about-us.html "About us")
- Get to know us
- Our brand
Our brand is our primary asset and what sets us apart. It conveys our identity, our essence and brings forth a specific way of banking. It also outlines our commitment to the world we live in by evoking a long-standing legacy and linking our past to our future. It bridges emotion with reason.
A different banking model

## Our DNA
We are part of a vision that was conceived 120 years ago and that remains relevant throughout the years. At CaixaBank we focus on individuals, while emphasizing trust, innovation and seeking ways to generate a positive impact. Social responsibility is in our DNA. Over a century later, we are still innovating and generating value to our clients, shareholders, employees, the society and the world we live in.
1. 
2. We are a bank with
120 years of history
3. 1904
Francesc Moragas founds the **Caja de Pensiones para la Vejez**, which opens its doors to the public in **1905**

4. 1918
**"Obra Social"** social project is integrated into the organisation

5. 1930
First merger with an organisation from outside Catalonia
6. 1935
The founder and general manager of the organisation, Francesc Moragas, dies

7. 1936
Years of difficulties and stagnation due to the Spanish Civil War
8. 1955
The organisation moves strongly into the property market
9. Period of technological progress and development in the organisation
10. 1962
Computerisation of the organisation begins

11. Our brand represents what we have been, what we are and what we are going to be
12. 1969
The first bank in Europe to introduce**real-time teleprocessing** at its branches

13. 1975
Launch of the first **credit cards**

14. 1979
First **ATMs** installed
15. 1980
Investment plan in big companies begins
16. 1982
The **star designed by the artist Joan Miró** becomes the new symbol of the organisation

17. 1983
José Antonio
Coderch designs
**the new headquarters at Avenida Diagonal** in Barcelona

18. 1984
GrupCaixa set up taking in all the subsidies of the group
19. 1990
The **Caja de Ahorros y Pensiones de Barcelona** is born
20. 1996
First open branch model for personalised service

21. 1997
”la Caixa” website created on the internet

22. 2000
**CaixaHolding**
set up
23. Today we continue to march into the future
24. 2002
”la Caixa” launches the “¿Hablamos?” ("Shall we talk?") campaign **CaixaForum Barcelona** opened

25. 2004
Centenary of the organisation

26. 2008-2015 A series of mergers strengthen the organisation
**Caixa Girona Morgan Stanley Banca Cívica Banco de Valencia Barclays Bank, S.A.U.**
27. 2011
**CaixaBank set up**

28. 2013
The first **The first Store, A branch**,opens: the new concept in client service

29. 2014
”la Caixa” becomes the Fundación Bancaria Caixa d’Estalvis i Pensions de Barcelona
30. 2016
**ImaginBank** launched: the first mobile-only bank for millennials
31. 2017
First **inTouch** centre opens in Madrid

32. 2018
**CaixaBank** increases its holding in **BPI** to 100 %  **CaixaBankNow** launched: the new mobile bank

33. 2019
**All in One** opens: the one-stop branch

2019
CaixaBank, first bank in the world with **facial recognition at ATMs**
34. 2020
**Imagin**, new digital and lifestyle platform

2020
Merger by absorption of **Bankia**
 |
| Shard | 11 (laksa) |
| Root Hash | 9063622098368422211 |
| Unparsed URL | com,caixabank!www,/en/about-us/get-to-know-us/our-brand.html s443 |