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Muller BuzzFeed Staff](https://www.buzzfeed.com/marissamuller) ## Jennifer Lopez's glowing skin has been her trademark for years and, finally, she's letting everyone else in on how to get it.  Leon Bennett / Getty Images Advertisement ## Meet JLo Beauty, which will be available just when its most needed: in the thick of winter, on Jan. 1. J.Lo first announced her new endeavor back in August when she shared this impeccable advertisement for it, writing "Sunset glow... coming soon." > [ View this photo on Instagram](https://instagram.com/p/CEQKYkwJatJ/) @jlo / Via [instagram.com](https://www.instagram.com/p/CEQKYkwJatJ/?utm_source=ig_embed "instagram.com - View on enhanced page") ## But today more details emerged, including the release date. Also, rose gold is involved. > [ View this photo on Instagram](https://instagram.com/p/CHnniNLljJf/) @jlobeauty / Via [Instagram: @jlobeauty](https://instagram.com/p/CHnniNLljJf/#author_jlobeauty "Instagram: @jlobeauty - View on enhanced page") Advertisement ## While JLo Beauty is the actor and music artist's first beauty line, it's definitely not her first foray into this realm. She was at the forefront of celebrity fragrances back in the early aughts with Glow.   Kmazur / WireImage, Medianews Group / Getty Images ## "As women, people are so ready to write us off," Lopez says in a promotional video for JLo Beauty. > [ View this photo on Instagram](https://instagram.com/p/CHoeSoqFyAE/) @jlobeauty / Via [instagram.com](https://www.instagram.com/p/CHoeSoqFyAE/?utm_source=ig_embed&utm_campaign=embed_video_watch_again "instagram.com - View on enhanced page") Advertisement ## "I just kept waiting for that to happen and then I realized, no, I'm not going to let that happen."   @jlo / Via [instagram.com](https://www.instagram.com/p/CHoeSoqFyAE/) ## "It's about being limitless. It's about being powerful and understanding beauty really doesn't have an expiration date."   Amy Sussman / WireImage / Getty Images Advertisement ## "This isn’t just a passion project, it’s a 30-year dream," she wrote on Instagram. > [ View this photo on Instagram](https://instagram.com/p/CHoemJPJ7TE/) @jlo / Via [Instagram: @jlo](https://instagram.com/p/CHoemJPJ7TE/#author_jlo "Instagram: @jlo - View on enhanced page") ## Jan. 1 can't come soon enough. > [ View this photo on Instagram](https://instagram.com/p/CHn7gocJdn0/) @jlo / Via [instagram.com](https://www.instagram.com/p/CHn7gocJdn0/?utm_source=ig_embed&utm_campaign=embed_video_watch_again "instagram.com - View on enhanced page") Advertisement ## What do you think? - 50 FAIL - 9 WIN - 8 CUTE - 5  - 3 LOL - 2 WTF -  - OMG ## Your New Favorite Thing - [Just 76 Of The Best Gifts To Buy On Amazon](https://www.buzzfeed.com/maitlandquitmeyer/amazon-gifts-best-an?origin=shp) - [27 Weird Little Treats That’ll Make You Go "Well, Now I Need That"](https://www.buzzfeed.com/karlyjacklin/weird-little-treats?origin=shp) - [41 Stunning Wedding Guest Dresses Perfect For The Wedding You Just RSVP’d To](https://www.buzzfeed.com/amandadavis3/most-stunning-wedding-guest-dresses?origin=shp) - [31 Things So Ridiculously Cute, Your Brain Will Short-Circuit From Joy](https://www.buzzfeed.com/bekoconnell/ridiculously-cute-things-brain-short-circuit-an?origin=shp) - [If You’re Committed To Scrolling Less, Here Are 32 Screen-Free Activities That’ll Capture Your Attention](https://www.buzzfeed.com/diviniatarin/screen-free-activities-to-help-you-scroll-less?origin=shp) - [38 Products So Cute They’ll Set Off All Your Dopamine Receptors](https://www.buzzfeed.com/danielboan/products-so-cute-theyll-set-off-all-your-dopamine?origin=shp) ## Comments - Top Comment  User *This comment has been removed by the user.* Reply Show replies (1) 🔥View All 44 Comments Post Comments sidebar Comments Join the conversation By commenting you're agreeing to our [Community Guidelines](https://www.buzzfeed.com/community/guidelines) 44 comments Sort by:Selecting the radio button will refresh the page with new results ordered by either likes or date. Most Reacted -  User *This comment has been removed by the user.* Reply Hide replies -  [csmith526](https://www.buzzfeed.com/csmith526) 5 years ago Nov 16, 202011:47 am Especially when she smoked cigarettes for a long time too. 12 people love this comment Reply -  [bunniesandme](https://www.buzzfeed.com/bunniesandme) 5 years ago Nov 16, 20206:12 am I thought this was gonna be about something natural that she does, or eats. But nope, it’s just more makeup. I hate makeup. 118 people love this comment Reply Hide replies -  [Save The Drama Fo Yo Llama](https://www.buzzfeed.com/amandawade1) 5 years ago Nov 16, 20202:11 pm And this makeup isn’t how she gets her glowing skin 13 people love this comment Reply -  [Kandice](https://www.buzzfeed.com/bluesoup) 5 years ago Nov 16, 20203:52 pm Not only that, she’s selling it. 7 people love this comment Reply -  [itsnotyouitsyou101](https://www.buzzfeed.com/itsnotyouitsyou101) 5 years ago Nov 16, 20205:52 am It rubs the JLo on its skin. 86 people love this comment Reply Hide replies -  [cheesemonster](https://www.buzzfeed.com/cheesemonster) 5 years ago Nov 16, 20206:15 am 🤣😂🤣 6 people love this comment Reply -  [Firecat40](https://www.buzzfeed.com/firecat40) 5 years ago Nov 16, 20207:02 am Good genes and money 🤷🏼‍♀️ 82 people love this comment Reply Hide replies -  [babycakes9](https://www.buzzfeed.com/babycakes9) 5 years ago Nov 16, 20209:46 am And personal trainers/personal beauty teams/etc. 40 people love this comment Reply -  [girlmycroft](https://www.buzzfeed.com/girlmycroft) 5 years ago Nov 16, 20208:30 am Why do we always need to get that whole ‘female empowerment’ rhetoric? Nothing wrong with the rhetoric as such, but it’s a highlighter... No woman ever broke a barrier because her cheek game was on fleek. 63 people love this comment Reply -  [hummingbird](https://www.buzzfeed.com/katharinalukas) 5 years ago Nov 16, 20205:54 am The first few times female celebs introduced their own makeup-line, it was fun. But now, pretty much every (female) celeb has their own makeup products... are we supposed to buy them because they‘re actually good or just because we‘re fans of the celeb? Genuinely curious, I‘ve only tried HAUS LABS so far and it was quite nice... Read more 51 people love this comment Reply Hide replies -  [princesspeanut](https://www.buzzfeed.com/princesspeanut) 5 years ago Nov 16, 20206:09 am I really enjoy everything Fenty that I’ve tried so far which is the savage lingerie (but a little overpriced imo, I have to see if they’re long lasting) and fenty makeup and a brush or two. I also like Ariana grande’s cloud perfume. It’s easily the sweetest scent I didn’t find sickeningly sweet. Beyond those, for skincare I stick to classic skincare brands. Maybe if they were partnered with one of those I’d give it a go... Read more 21 people love this comment Reply -  [Mess](https://www.buzzfeed.com/mess1) 5 years ago Nov 16, 20209:20 am So she’s used other products for years and now she wants to convince us that all of a sudden a brand new product of her making will give us a glow she’s gained using other stuff 43 people love this comment Reply -  User *This comment has been removed by the user.* Reply Hide replies -  [F4bul0u5](https://www.buzzfeed.com/f4bul0u5) 5 years ago Nov 16, 20202:36 pm There’s hella articles on the stuff she uses. The big one being La Met moisturizer. She’s said that’s the product that’s always used no matter what. 3 people love this comment Reply -  [Deytookerjerbs](https://www.buzzfeed.com/deytookerjerbs) 5 years ago Nov 16, 20208:45 am So, bronzer? I remember JLo claimed La Mer was responsible for her skin back in the day. 28 people love this comment Reply Hide replies -  [vegan\_goth](https://www.buzzfeed.com/vegan_goth) 5 years ago Nov 16, 202012:47 pm Exactly. And La Mer is 1) a seriously expensive & out of reach product for a lot of people 2) they test on animals, so fuck them. 16 people love this comment Reply -  [Peaches](https://www.buzzfeed.com/emiliewebb) 5 years ago Nov 16, 20202:14 pm The secret is ✨buckets of money✨ 20 people love this comment Reply -  User *This comment has been removed by the user.* Reply Hide replies -  [momoro](https://www.buzzfeed.com/momoro) 5 years ago Nov 16, 20201:58 pm 🤣🤣🤣🤣 best response!\! Like Reply -  [AKatB720](https://www.buzzfeed.com/akatb720) 5 years ago Nov 16, 202012:16 pm I knew this article would just be a promotional advertisement. Very misleading title. 16 people love this comment Reply -  [GigiMomster](https://www.buzzfeed.com/gigimomster) 5 years ago Nov 16, 20207:35 am Why? And no one asked for more celebrity beauty lines\! 15 people love this comment Reply -  [hannaw89](https://www.buzzfeed.com/hannaw89) 5 years ago Nov 16, 20202:42 pm Yeah sure guys, Jlo got her amazingly supple and ageless skin from the 3 month old cream she just came up with and probably does not use. 11 people love this comment Reply -  [melissar48d0f437c](https://www.buzzfeed.com/melissar48d0f437c) 5 years ago Nov 16, 202012:27 pm Wait... you actually mean to say that Scott Barnes was responsible for your glow for 30 years, right?! If that’s the case, we already know what’s behind the secret of your glow. He has his own line. GTFO with this Jlo shit. 8 people love this comment Reply -  [Manch](https://www.buzzfeed.com/manch) 5 years ago Nov 16, 202010:02 am That message DOES NOT make any sense 8 people love this comment Reply -  [diyanahj](https://www.buzzfeed.com/diyanahj) 5 years ago Nov 16, 20201:24 pm What “female empowerment”? She literally stole songs/credits from other female musicians. Gtfo with your hypocrisy. 7 people love this comment Reply -  [brynna44367e0ae](https://www.buzzfeed.com/brynna44367e0ae) 5 years ago Nov 16, 20201:20 pm I’m tired of things like this. It seems like if you’re an actress, then you can also create a make-up line. If you’re a singer, you can design your own clothing brand. If you’re even slightly famous? Well you’re gonna need a perfume named after yourself. 6 people love this comment Reply -  [❣️ISLANDMISS❣️](https://www.buzzfeed.com/islandmiss) 5 years ago Nov 16, 20201:45 pm 🙄🙄🙄🙄🙄🙄🙄🙄🙄 5 people love this comment Reply -  [sharu](https://www.buzzfeed.com/sharu) 5 years ago Nov 16, 20201:03 pm Money really does buy everything. 4 people love this comment Reply -  [AO](https://www.buzzfeed.com/aimforamber) 5 years ago Nov 16, 20207:44 am I love her. She’s beautiful. Don’t understand all the hate this is getting. If it’s something they wanna do, let them do it. If you don’t want it, don’t buy it. 🤷🏼‍♀️ 3 people love this comment Reply Hide replies -  [vegan\_goth](https://www.buzzfeed.com/vegan_goth) 5 years ago Nov 16, 202012:50 pm The "hate" is because the article is misleading and so is her "explanation" of how she gets her ~glow~ she's making it seem like her products are the reason her skin is the way it is. People just don't like being lied to/deceived. 8 people love this comment Reply -  [smrtnzz](https://www.buzzfeed.com/smrtnzz) 5 years ago Nov 16, 20206:49 am Yup every celebrity has a makeup or beauty line. Every latina influencer now has that bbl, fake eyelashes and all sale merchandise to support their influencer brand. Everyone is just following the trend 1 people love this comment Reply -  [NikkiSevven](https://www.buzzfeed.com/nikkisevven) 5 years ago Nov 22, 20206:04 am \>\>It's about being powerful and understanding beauty really doesn't have an expiration date.\<\< Sure. That's why you filter the crap out of all your photos. Like Reply -  [Arianablossom](https://www.buzzfeed.com/ariiana7b) 5 years ago Nov 19, 20207:45 pm 🌜🌚🌨👀 Like Reply -  [greenbluepurple](https://www.buzzfeed.com/greenbluepurple) 5 years ago Nov 17, 202012:22 pm It drives me crazy when celebrities are like “this is what I use to have amazing skin/amazing body/amazing lips (looking at you Kylie)” and it’s just some new product they are trying to sell and make you believe that using it will give you the same results when in reality it’s either genetics, money or both that got them the desired looks. \*big fucking eye roll\*... Read more Like Reply -  [patrickjh2](https://www.buzzfeed.com/patrickjh2) 5 years ago Nov 16, 20208:54 pm Jennifer Love Hewitt is the true JLo\! Like Reply Hide replies -  [katieg85](https://www.buzzfeed.com/katieg85) 5 years ago Nov 17, 20201:58 am Bless your heart Like Reply -  [czamora3221](https://www.buzzfeed.com/czamora3221) 5 years ago Nov 16, 20206:25 pm 😒 Like Reply -  [Michael Ryan](https://www.buzzfeed.com/michaeldotryan) 5 years ago Nov 16, 20204:59 pm New skin care name ~ J Glow lolllll Like Reply ## More Like This - [Here’s How Jennifer Lopez Responded To A Fan Who Said They “Can’t Afford” Her Skincare Line Because It’s “Too Expensive”](https://www.buzzfeed.com/ellendurney/jennifer-lopez-reacts-skincare-line-fan-accusations?origin=morelikebf) - [“She’s Not Wrong”: People Are Seriously Obsessed With Jennifer Lopez’s Iconic Response To The People Who Criticize Her For Showing Off Her Body](https://www.buzzfeed.com/stephaniesoteriou/jennifer-lopez-praised-iconic-response-to-haters?origin=morelikebf) - [Jennifer Lopez Avoided Eye Contact And Hardly Spoke To Glambot King Cole Walliser While Getting Her Shot At The Golden Globes, And People Are Truly Appalled](https://www.buzzfeed.com/leylamohammed/jennifer-lopez-rude-attitude-golden-globes-glambot?origin=morelikebf) - [After Her So-Called “New Face” Went Viral Again, Jennifer Lawrence Discussed What Cosmetic Work She’s Had Done And Said She’s Rushing To Get A Boob Job Ahead Of Filming A Nude Scene](https://www.buzzfeed.com/leylamohammed/jennifer-lawrence-cosmetic-work-boob-job?origin=morelikebf) - [Fans Are Saying Brooks Nader Looks “So Much Younger” After Getting Her Lip Filler Dissolved — And The Before-And-After Pics Are Fascinating](https://www.buzzfeed.com/ellendurney/brooks-nader-transformation-dissolving-lip-filler?origin=morelikebf) - [I Became Obsessed With This Seemingly Innocent Trend On Social Media. 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1. [Celebrity](https://www.buzzfeed.com/celebrity) "This isn’t just a passion project, it’s a 30-year dream." Posted on Nov 16, 2020 ## Jennifer Lopez's glowing skin has been her trademark for years and, finally, she's letting everyone else in on how to get it. ## Meet JLo Beauty, which will be available just when its most needed: in the thick of winter, on Jan. 1. J.Lo first announced her new endeavor back in August when she shared this impeccable advertisement for it, writing "Sunset glow... coming soon." ## But today more details emerged, including the release date. Also, rose gold is involved. While JLo Beauty is the actor and music artist's first beauty line, it's definitely not her first foray into this realm. She was at the forefront of celebrity fragrances back in the early aughts with Glow. ## "As women, people are so ready to write us off," Lopez says in a promotional video for JLo Beauty. ## "I just kept waiting for that to happen and then I realized, no, I'm not going to let that happen." ## "It's about being limitless. It's about being powerful and understanding beauty really doesn't have an expiration date." ## "This isn’t just a passion project, it’s a 30-year dream," she wrote on Instagram. ## Jan. 1 can't come soon enough.