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URLhttps://www.buzzfeed.com/ellendurney/jennifer-lopez-reacts-skincare-line-fan-accusations
Last Crawled2026-03-23 03:17:52 (23 days ago)
First Indexed2025-07-22 13:18:57 (8 months ago)
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Meta TitleJennifer Lopez Reacts To Claims She Doesn’t Use Her Own Skincare Line
Meta Description“You thought, what? I came to play? No.”
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Celebrity skincare lines are nothing new. In fact, we probably have too many at this point. But Jennifer Lopez is keen to show fans that hers is unlike the others. For context, JLo Beauty launched back in 2021, and focuses primarily on face and body skincare to help people achieve her iconic “glow.” As far as celebrity cosmetics brands go, JLo Beauty is probably on the more expensive side; however, that doesn’t stop people from doubting that she actually uses it. In a video posted to the brand’s Instagram page this week, Jennifer responded to fan comments — including one that asked of her $109 Brightening Serum: “Do you use this every day or just when the cameras are on?” In response, J.Lo laughed off the doubters and said: “That’s funny because I’m standing in my actual bathroom right now. No, I use it. I use it every day.” Elsewhere in the video, she also defended her products’ higher price point, saying that skincare is something worth investing in. “Listen, I get it,” she said, responding to a comment from a fan who said they “can’t afford” the serum because it’s “too expensive.” “Your skin is something that you have to show up with every single day. So, if there is a little bit of splurge in you, I would say do it on skincare, without a doubt.” She also took the time to highlight a fan comment that suggested that JLo Beauty “actually works” and isn't “just another celebrity brand.” “Yeah, that was the point,” she quipped. “You thought, what? I came to play? No.” So, with a reported net worth of $400 million , do you believe Jennifer when she says she really uses her own brand? And while we’re at it, which other celebrities do you think genuinely love and use the products they sell? LMK in the comments!
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[Celebrity](https://www.buzzfeed.com/celebrity) # Here’s How Jennifer Lopez Responded To A Fan Who Said They “Can’t Afford” Her Skincare Line Because It’s “Too Expensive” “You thought, what? I came to play? No.” Posted on Jul 22, 2025 31Comments 31 Comments [![Ellen Durney](https://img.buzzfeed.com/buzzfeed-static/static/user_images/FK737vfnM_large.jpg?crop=479%25253A480%25253B8%25252C5&downsize=120:*&output-format=jpg&output-quality=auto) by Ellen Durney BuzzFeed Staff Hi, I’m Ellen\!](https://www.buzzfeed.com/ellendurney) ## Celebrity skincare lines are nothing new. In fact, we probably have [too many](https://www.buzzfeed.com/ellendurney/miley-cyrus-praised-beauty-brand-comments) at this point. But [Jennifer Lopez](https://www.buzzfeed.com/abbyzinman/female-celebs-in-2000) is keen to show fans that hers is unlike the others. ![Person in an elegant, cut-out evening gown poses confidently on a red carpet with geometric background design](https://img.buzzfeed.com/buzzfeed-static/static/2025-07/22/12/subbuzz/xY94YMFnC.jpg?downsize=700%3A%2A&output-quality=auto&output-format=auto) Taylor Hill / Getty Images Advertisement ## For context, [JLo Beauty](https://jlobeauty.com/) launched back in 2021, and focuses primarily on face and body skincare to help people achieve her iconic “glow.” As far as celebrity cosmetics brands go, JLo Beauty is probably on the more expensive side; however, that doesn’t stop people from doubting that she actually uses it. > [![Instagram](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7) View this photo on Instagram](https://instagram.com/p/DLDKpoMJ7lE/) [Instagram: @jlo](https://instagram.com/p/DLDKpoMJ7lE/#author_jlo "Instagram: @jlo - View on enhanced page") ## In a video posted to the brand’s [Instagram page](https://www.instagram.com/p/DMVW5gDOk9_/) this week, Jennifer responded to fan comments — including one that asked of her \$109 Brightening Serum: “Do you use this every day or just when the cameras are on?” ![A person with long hair, wearing a sleeveless top, is indoors. Text above reads: \"or just when the cameras are on?\"](https://img.buzzfeed.com/buzzfeed-static/static/2025-07/22/12/subbuzz/mNG3MXAXE.jpg?downsize=700%3A%2A&output-quality=auto&output-format=auto) jlobeauty / Instagram / Via [instagram.com](https://www.instagram.com/p/DMVW5gDOk9_/) Advertisement ## In response, J.Lo laughed off the doubters and said: “That’s funny because I’m standing in my actual bathroom right now. No, I use it. I use it every day.” ![Person laughing with hands covering their smile in a modern bathroom setting. Subtle text overlay reads, \"That\&\#x27;s funny.\"](https://img.buzzfeed.com/buzzfeed-static/static/2025-07/22/12/subbuzz/tiBQTwLhc.jpg) ![Person laughing with hands covering their smile in a modern bathroom setting. Subtle text overlay reads, \"That\&\#x27;s funny.\"](https://img.buzzfeed.com/buzzfeed-static/static/2025-07/22/12/subbuzz/tiBQTwLhc.jpg?downsize=600:*&output-format=auto&output-quality=auto) jlobeauty / Instagram / Via [instagram.com](https://www.instagram.com/p/DMVW5gDOk9_/) ## Elsewhere in the video, she also defended her products’ higher price point, saying that skincare is something worth investing in. “Listen, I get it,” she said, responding to a comment from a fan who said they “can’t afford” the serum because it’s “too expensive.” “Your skin is something that you have to show up with every single day. So, if there is a little bit of splurge in you, I would say do it on skincare, without a doubt.” ![Person with long wavy hair, wearing a tank top and necklace, in a bright room. Text: \"I would say do it on skincare.\"](https://img.buzzfeed.com/buzzfeed-static/static/2025-07/22/12/subbuzz/0DXYiccf4.jpg) ![Person with long wavy hair, wearing a tank top and necklace, in a bright room. Text: \"I would say do it on skincare.\"](https://img.buzzfeed.com/buzzfeed-static/static/2025-07/22/12/subbuzz/0DXYiccf4.jpg?downsize=600:*&output-format=auto&output-quality=auto) jlobeauty / Instagram / Via [instagram.com](https://www.instagram.com/p/DMVW5gDOk9_/) Advertisement ## She also took the time to highlight a fan comment that suggested that JLo Beauty “actually works” and isn't “just another celebrity brand.” “Yeah, that was the point,” she quipped. “You thought, what? I came to play? No.” ![A person with long hair poses indoors, wearing a simple top. The image has text reading, \"Yeah, that was the point,\" and \"Jennifer.\"](https://img.buzzfeed.com/buzzfeed-static/static/2025-07/22/12/subbuzz/Gc-WRDNL2.jpg) ![A person with long hair poses indoors, wearing a simple top. The image has text reading, \"Yeah, that was the point,\" and \"Jennifer.\"](https://img.buzzfeed.com/buzzfeed-static/static/2025-07/22/12/subbuzz/Gc-WRDNL2.jpg?downsize=600:*&output-format=auto&output-quality=auto) jlobeauty / Instagram / Via [instagram.com](https://www.instagram.com/p/DMVW5gDOk9_/) ## So, with a reported net worth of [\$400 million](https://www.celebritynetworth.com/richest-celebrities/singers/jennifer-lopez/), do you believe Jennifer when she says she really uses her own brand? And while we’re at it, which other celebrities do you think genuinely love and use the products they sell? LMK in the comments\! ## More on this - [![Ben Affleck and Jennifer Lopez pose together on the left; Jennifer Lopez poses solo on the right in an elegant, strapless gown and statement jewelry](https://img.buzzfeed.com/buzzfeed-static/static/2024-09/9/13/enhanced/fd278a1c1c3e/original-1256-1725888286-9.jpg?crop=1245:830;3,0&resize=710:472)](https://www.buzzfeednews.com/article/leylamohammed/jennifer-lopez-praised-ben-affleck-divorce-hate-internet?bfsource=relatedmanual) [The Way The Internet Has Completely Switched Up On Jennifer Lopez Needs To Be Studied](https://www.buzzfeednews.com/article/leylamohammed/jennifer-lopez-praised-ben-affleck-divorce-hate-internet?bfsource=relatedmanual) Leyla Mohammed · Sept. 9, 2024 - [![Jennifer Lopez in a white, ruffled gown on the left; Jennifer Lopez in a metallic gown with Ben Affleck in a black suit on the right](https://img.buzzfeed.com/buzzfeed-static/static/2024-08/21/14/enhanced/e5c4a868a74a/original-458-1724249372-3.jpg?crop=1245:830;3,0&resize=710:472)](https://www.buzzfeednews.com/article/leylamohammed/jennifer-lopez-ben-affleck-divorce-signs-breakdown?bfsource=relatedmanual) [Here’s A Breakdown Of All The Signs Jennifer Lopez And Ben Affleck Were Heading Toward Divorce After News Broke That They’d Secretly Been Separated For Months](https://www.buzzfeednews.com/article/leylamohammed/jennifer-lopez-ben-affleck-divorce-signs-breakdown?bfsource=relatedmanual) Leyla Mohammed · Aug. 21, 2024 - [![Person speaking into a microphone with text: "I've never felt like that was really for me..."](https://img.buzzfeed.com/buzzfeed-static/static/2025-06/02/12/thumb/xTRD_7CEC.jpg?crop=2988:1992;6,0&resize=710:472)](https://www.buzzfeed.com/ellendurney/miley-cyrus-praised-beauty-brand-comments?bfsource=relatedmanual) [Miley Cyrus Explained Why She’s One Of The “Only” Pop Stars Without A Makeup Line, And People Are Pointing Out That It’s Literally “Common Sense”](https://www.buzzfeed.com/ellendurney/miley-cyrus-praised-beauty-brand-comments?bfsource=relatedmanual) Ellen Durney · June 2, 2025 Advertisement ## Your New Favorite Thing - [![Left side shows an outdoor movie projector screen with a cartoon; Right side shows a person relaxing in a hammock chair under a tree](https://img.buzzfeed.com/buzzfeed-static/static/2026-03/19/04/thumb/CUOeI-Pbx.jpg?crop=2985:1990;8,0&resize=1250:830&output-format=jpg&output-quality=auto)Turn Your Backyard Into A Cool Outdoor Destination With These 26 Things](https://www.buzzfeed.com/taylor_steele/backyard-outdoor-destination-an?origin=shp) - [![Smiling person with freckles next to a floral glass with pink drink and lemon slice. Text highlights cost savings compared to another brand](https://img.buzzfeed.com/buzzfeed-static/static/2025-05/01/19/thumb/icRKbgv2Ba.jpg?crop=1245:830;3,0&resize=1250:830&output-format=jpg&output-quality=auto)51 Budget-Friendly Versions Of The Things You’ve Been Eyeing But Your Wallet Has Said “No”](https://www.buzzfeed.com/elizabethlilly/budget-friendly-versions-things-wallet-said-no-an?origin=shp) - [![Crocheted bunny toy, vintage-style lamp with ruffled shade, and a pink bottle with a green handle on a table](https://img.buzzfeed.com/buzzfeed-static/static/2026-03/19/01/thumb/6YgXispgL.jpg?crop=2987:1991;7,0&resize=1250:830&output-format=jpg&output-quality=auto)27 Things From Amazon With Such Great Reviews, You May Want To Own Them Yourself](https://www.buzzfeed.com/ellierudy/things-from-amazon-with-such-great-reviews-3-22-26?origin=shp) - [![Bathroom countertop with stylish orange and blue accessories, including a toothbrush holder with handles, a round mirror, and a wall-mounted organizer](https://img.buzzfeed.com/buzzfeed-static/static/2026-02/26/16/thumb/HmnO-CAPO.png?crop=900:600;0,150&resize=1250:830&output-format=jpg&output-quality=auto)57 Under-\$25 Products That’ll Help You Fix All Kinds Of Problems ASAP](https://www.buzzfeed.com/elizabethlilly/under-25-problem-solver-products-an?origin=shp) - [![A person takes mirror selfies wearing a sporty dress featuring a fitted top and flared skirt, standing in a bedroom](https://img.buzzfeed.com/buzzfeed-static/static/2025-05/09/22/thumb/JcHArSxVp.jpg?crop=1245:830;3,0&resize=1250:830&output-format=jpg&output-quality=auto)28 Tips To Help You Look A Bit More Put-Together (With No Real Effort Required)](https://www.buzzfeed.com/ashleyschumacher/no-real-effort-required-put-together-tips-an?origin=shp) - [![Left: Hand holding a puffer fish stress ball. Right: Personalized wooden family tree plaque with engraved names](https://img.buzzfeed.com/buzzfeed-static/static/2026-03/17/19/thumb/nxhMbfD5x.jpg?crop=2988:1992;6,0&resize=1250:830&output-format=jpg&output-quality=auto)Just 23 Really Cool Gifts From Etsy You Should Know About Because, Again, They're Really Cool](https://www.buzzfeed.com/malloryannp/etsy-gifts-cool-an?origin=shp) ## Comments - 🙄 21 - ❤️ 4 - 😬 3 - 👍 2 - 😡 2 - 😂 1 - 😭 - 🤯 - Top Comment ![](https://img.buzzfeed.com/buzzfeed-static/static/user_images/3W2pBBWOe.jpg?output-format=jpg&fill=50%3A50) [prisabaloha](https://www.buzzfeed.com/prisabaloha) 8 months ago Jul 22, 20251:37 pm Insufferable 39 people love this comment Reply Show replies (1) View All 31 Comments Post Comments sidebar Comments Join the conversation By commenting you're agreeing to our [Community Guidelines](https://www.buzzfeed.com/community/guidelines) 31 comments Sort by:Selecting the radio button will refresh the page with new results ordered by either likes or date. Most Reacted - ![](https://img.buzzfeed.com/buzzfeed-static/static/user_images/3W2pBBWOe.jpg?output-format=jpg&fill=50%3A50) [prisabaloha](https://www.buzzfeed.com/prisabaloha) 8 months ago Jul 22, 20251:37 pm Insufferable 39 people love this comment Reply Hide replies - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/tuxedo.jpg?fill=50%3A50) [glitterycoyote372](https://www.buzzfeed.com/glitterycoyote372) 8 months ago Jul 22, 20254:28 pm Why? 2 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/quokka.jpg?fill=50%3A50) [starrcrossd](https://www.buzzfeed.com/starrcrossd) 8 months ago Jul 22, 20253:50 pm Sure, genetics has nothing to do with it and you should totally tell poor people to buy the ridiculously expensive shit to use every day. It costs about \$5 to make. The rich robbing the poor again. 22 people love this comment Reply - ![](https://img.buzzfeed.com/store-an-image-prod-us-east-1/yZnnEgvnA.png?fill=50%3A50) [katiec4c54894c8](https://www.buzzfeed.com/katiec4c54894c8) 8 months ago Jul 22, 202510:35 pm She probably does use it… on her way to her celeb dermatologist to get treatments we peasants don’t even know about 13 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/otter.jpg?fill=50%3A50) [charmingfish91](https://www.buzzfeed.com/charmingfish91) 8 months ago Jul 22, 20252:36 pm She needs to move in with Ellen in England 13 people love this comment Reply Hide replies - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/bichon.jpg?fill=50%3A50) [crunchymagician72](https://www.buzzfeed.com/crunchymagician72) 7 months ago Jul 26, 20259:48 pm We don’t want her. We don’t want Ellen either. The Cotswolds already have a massive problem with rich Londoners pricing out locals. Rich Americans can gtfo Like Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/otter.jpg?fill=50%3A50) [charmingfish91](https://www.buzzfeed.com/charmingfish91) 7 months ago Jul 29, 20255:19 am [@crunchymagician72](https://www.buzzfeed.com/crunchymagician72) Ya know, you're right. I agree. Apologies for that. Like Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/2018-01/17/23/user_images/buzzfeed-prod-web-07/dashaker2-v2-7196-1516251523-1.jpg?fill=50%3A50) [Jupiter](https://www.buzzfeed.com/dashaker2) 8 months ago Jul 22, 20258:30 pm That's an aggressive filter. 12 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/beagle.jpg?fill=50%3A50) [blackjackkitkatty](https://www.buzzfeed.com/sparklysnail336) 8 months ago Jul 22, 202511:50 pm I'm sick of the wealthy celebs making products that are uber expensive and when us present say we cant afford it the say "oh just splurge a little." 11 people love this comment Reply Hide replies - ![](https://img.buzzfeed.com/buzzfeed-static/static/user_images/BtW-8NIx4.jpg?output-format=jpg&fill=50%3A50) [SadSquirel](https://www.buzzfeed.com/sadsquirel) 8 months ago Jul 23, 20258:15 am “Splurge a little “ on her \$400millions with no regrets, on my \$400 thanks but no thanks 🤦🏻‍♀️ 1 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/persian.jpg?fill=50%3A50) [messyangel952](https://www.buzzfeed.com/messyangel952) 8 months ago Jul 22, 20255:18 pm This stupid lip liner only looks awful! on her. Stop! She looked so much better before this dumb makeup trend 6 people love this comment Reply Hide replies - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/bichon.jpg?fill=50%3A50) [oldtoaster86](https://www.buzzfeed.com/oldtoaster86) 8 months ago Jul 22, 20258:10 pm Not sure how old you are, but this was the look in the early 90's. Seems like she's trying to bring it back. BTW it wasn't good then it still isn't good now LOL 14 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/user_images/I758gA3wh.jpg?output-format=jpg&fill=50%3A50) [Goblinkatie](https://www.buzzfeed.com/goblinkatie) 8 months ago Jul 24, 20254:26 pm [@oldtoaster86](https://www.buzzfeed.com/oldtoaster86) my understanding is that there is a 90s Renaissance occurring in cosmetics. Lots of nudes and a focus more natural make up looks instead of the bold eyeliners and shadows that have been popularized by NikkieTutorials, James Charles, Jeffree Starr, and others. Like Reply - ![](https://img.buzzfeed.com/store-an-image-prod-us-east-1/yZnnEgvnA.png?fill=50%3A50) [justchillman](https://www.buzzfeed.com/justchillman) 8 months ago Jul 23, 202512:20 am In her defense, this is not a necessity, it's a luxury. There are plenty of affordable products that will do the same thing. Buy one of those instead of complaining that something's out of your price point. 3 people love this comment Reply Hide replies - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/pom.jpg?fill=50%3A50) [Onlyrhizomes](https://www.buzzfeed.com/trendyduck177) 8 months ago Jul 23, 202511:13 am But that’s not a valid defense when she’s telling you to splurge on skincare and this, which she does she encourages the person that says they can’t afford it to splurge on it. Like Reply - ![](https://img.buzzfeed.com/store-an-image-prod-us-east-1/yZnnEgvnA.png?fill=50%3A50) [justchillman](https://www.buzzfeed.com/justchillman) 8 months ago Jul 23, 20256:05 pm [@trendyduck177](https://www.buzzfeed.com/trendyduck177) she's trying to sell a product, of course she's going to tell you to buy it. But you have freewill. You don't have to buy anything you don't want to especially when it's not a necessity and it's not in your budget. We see hundreds of ads every day for shit we don't... Read more Like Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/corgi.jpg?fill=50%3A50) [cutevampire344](https://www.buzzfeed.com/cutevampire344) 8 months ago Jul 22, 202511:56 pm Does anyone else remember her movie “second act” where her character literally pitches “natures all in one” which was a facial and body cleanser and moisturizer because all these cosmetic products are too expensive for regular people? 3 people love this comment Reply - ![](https://img.buzzfeed.com/store-an-image-prod-us-east-1/yZnnEgvnA.png?fill=50%3A50) [discofever](https://www.buzzfeed.com/discofever) 8 months ago Jul 22, 20254:14 pm I mean, idc if she uses it. I'm going to stick to my coconut oil face routine and thank God for good genes with few wrinkles. 3 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/user_images/6EyTzlj91.jpg?output-format=jpg&fill=50%3A50) [SoOverItAll](https://www.buzzfeed.com/bittertoaster20) 8 months ago Jul 23, 20252:05 pm Oh, come on. She has OBVIOUSLY had work done, and buying her products will not magically give you skin like that. Don’t waste your money, ladies. It’s a scam. Shame on you, Jennifer. Be real. 2 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/user_images/lBQj4YlRt.jpg?output-format=jpg&fill=50%3A50) [Summer](https://www.buzzfeed.com/theconjuringmademedoit) 8 months ago Jul 22, 20258:54 pm her makeup supposed to be like 90s? 2 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/bichon.jpg?fill=50%3A50) [crunchymagician72](https://www.buzzfeed.com/crunchymagician72) 7 months ago Jul 26, 20259:47 pm What happened to “I only use sunscreen and olive oil”, JLo? 1 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/pom.jpg?fill=50%3A50) [Onlyrhizomes](https://www.buzzfeed.com/trendyduck177) 8 months ago Jul 23, 202511:12 am She’s awful. This is awful. 1 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/2014-12/25/12/user_images/webdr06/soniah1956-32708-1419530045-13.jpg?fill=50%3A50) [soniah1956](https://www.buzzfeed.com/soniah1956) 8 months ago Jul 23, 20256:02 am I’m Puerto Rican and I can’t stand her. When she was a Fly Girl, I did root for her, once she was with Puffy, that ended and I have zero respect for her. She has no respect for her two children. 1 people love this comment Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/user_images/WD-4e3AsE.jpg?output-format=jpg&fill=50%3A50) [amandac4b39f8d18](https://www.buzzfeed.com/amandac4b39f8d18) 7 months ago Aug 15, 20252:00 am Ever been in a Sephora or Sak’s? Skincare is expensive! And \$100 for a brightening serum, from a lux brand, is actually pretty cheap. JLo isn’t saying you have to buy her products, she’s saying, to her, skin is worth investing in, and you sometimes gotta pay more for high quality... Read more Like Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/avatars/otter.jpg?fill=50%3A50) [icequeen](https://www.buzzfeed.com/icequeen90) 7 months ago Jul 29, 20259:43 pm All of these people hating the price…then don’t buy it. Just because you can’t afford it, doesn’t mean it’s not worth the price. Like Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/user_images/85uSuafYt.jpg?output-format=jpg&fill=50%3A50) [ChadsSugarBaby](https://www.buzzfeed.com/brandymandy9) 7 months ago Jul 28, 20259:41 pm I bought the whole Kylie Jenner skincare line the day it dropped for the first time. It was a splurge. It made me feel cool and important. It wasn’t bad, but I wouldn’t buy it again. All celebrity lines claim to “actually work.” Like Reply - ![](https://img.buzzfeed.com/buzzfeed-static/static/user_images/I758gA3wh.jpg?output-format=jpg&fill=50%3A50) [Goblinkatie](https://www.buzzfeed.com/goblinkatie) 8 months ago Jul 24, 20254:24 pm You’re not paying for the product, you’re paying for the name associated with it. Like Reply - ![](https://img.buzzfeed.com/store-an-image-prod-us-east-1/yZnnEgvnA.png?fill=50%3A50) [shaunc4ec0a868e](https://www.buzzfeed.com/shaunc4ec0a868e) 8 months ago Jul 23, 20252:46 am What a b\*tch\! 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Readable Markdown
## Celebrity skincare lines are nothing new. In fact, we probably have [too many](https://www.buzzfeed.com/ellendurney/miley-cyrus-praised-beauty-brand-comments) at this point. But [Jennifer Lopez](https://www.buzzfeed.com/abbyzinman/female-celebs-in-2000) is keen to show fans that hers is unlike the others. ## For context, [JLo Beauty](https://jlobeauty.com/) launched back in 2021, and focuses primarily on face and body skincare to help people achieve her iconic “glow.” As far as celebrity cosmetics brands go, JLo Beauty is probably on the more expensive side; however, that doesn’t stop people from doubting that she actually uses it. ## In a video posted to the brand’s [Instagram page](https://www.instagram.com/p/DMVW5gDOk9_/) this week, Jennifer responded to fan comments — including one that asked of her \$109 Brightening Serum: “Do you use this every day or just when the cameras are on?” ## In response, J.Lo laughed off the doubters and said: “That’s funny because I’m standing in my actual bathroom right now. No, I use it. I use it every day.” ## Elsewhere in the video, she also defended her products’ higher price point, saying that skincare is something worth investing in. “Listen, I get it,” she said, responding to a comment from a fan who said they “can’t afford” the serum because it’s “too expensive.” “Your skin is something that you have to show up with every single day. So, if there is a little bit of splurge in you, I would say do it on skincare, without a doubt.” ## She also took the time to highlight a fan comment that suggested that JLo Beauty “actually works” and isn't “just another celebrity brand.” “Yeah, that was the point,” she quipped. “You thought, what? I came to play? No.” ## So, with a reported net worth of [\$400 million](https://www.celebritynetworth.com/richest-celebrities/singers/jennifer-lopez/), do you believe Jennifer when she says she really uses her own brand? And while we’re at it, which other celebrities do you think genuinely love and use the products they sell? LMK in the comments\!
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