🕷️ Crawler Inspector

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Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 183 (from laksa036)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa183.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.businessoffashion.com/news/luxury/gucci-family-claim-house-of-gucci-inaccuracies/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.businessoffashion.com/news/luxury/gucci-family-claim-house-of-gucci-inaccuracies/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.businessoffashion.com\/news\/luxury\/gucci-family-claim-house-of-gucci-inaccuracies\/","crawl_time":1776702430,"first_indexed_time":1638296953,"http_code":200,"src_unparsed":"com,businessoffashion!www,\/news\/luxury\/gucci-family-claim-house-of-gucci-inaccuracies\/ s443","src_root_hash":"1808099405910614783","history_drop_reason":null,"meta_title":"Gucci Family Claim ‘House of Gucci’ Inaccuracies | BoF","meta_descriptions":["The family has released a statement admonishing the new film, which depicts the Italian fashion dynasty’s decline."],"attrs_boilerpipe_text":"The family has released\na statement admonishing the new film, which depicts the Italian fashion dynasty’s decline.\nThe family said that the film, starring Lady Gaga as Patrizia Reggiani, who served jail time for the murder of her former husband, Maurizio Gucci, “conveys a narrative that is anything but accurate.”In the statement, the Gucci family details its complaints, including the presentation of family members “as thugs who were ignorant and insensitive to the world around them.”\nThe statement also condemned the portrayal of the Gucci brand under the family’s ownership as “a masculine and chauvinistic corporate culture.”\nThe family, which has not owned Gucci since 1993, claims the film’s production “did not bother to consult the heirs.”\nThe Gucci brand, however, had limited involvement in the film,\nloaning items from its archive\nand allowing the crew to shoot a scene in its Rome store. The brand had no further creative or financial involvement, a spokesperson for the label said.\nThe film, directed by Ridley Scott, is based on Sara Gay Forden’s “The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed,” first published in 2000.\nLearn more:\nWhat Will ‘House of Gucci’ Mean for Gucci, the Brand?\nThe Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.","attrs_markdown":"[Skip to main content](https:\/\/www.businessoffashion.com\/news\/luxury\/gucci-family-claim-house-of-gucci-inaccuracies\/#main)\n\n[Join BoF Professional](https:\/\/www.businessoffashion.com\/subscriptions\/packages\/)\n\n- [Newsletters](https:\/\/www.businessoffashion.com\/newsletters\/)\n- [News & Analysis](https:\/\/www.businessoffashion.com\/latest\/)\n- [Data & Advisory](https:\/\/shop.businessoffashion.com\/)\n- [Case Studies](https:\/\/www.businessoffashion.com\/case-studies\/)\n- [Jobs](https:\/\/www.businessoffashion.com\/careers\/jobs\/?int_source=onsite&int_medium=homepage_product_nav&int_campaign=jobs)\n- [Events](https:\/\/www.businessoffashion.com\/events\/)\n- [People](https:\/\/www.businessoffashion.com\/bof500\/)\n- [Companies](https:\/\/www.businessoffashion.com\/companies\/)\n\n[Visit BoF Careers](https:\/\/www.businessoffashion.com\/careers\/?int_source=onsite&int_medium=homepage_product_nav&int_campaign=visit_bof_careers)\n\nShare current article via Email\n\nShare current article via Facebook\n\nShare current article via Twitter\n\nShare current article via LinkedIn\n\n![BoF Logo](https:\/\/www.businessoffashion.com\/pf\/resources\/images\/BofLogo.svg?d=865)\n\nThe Business of Fashion\n\nAgenda-setting intelligence, analysis and advice for the global fashion community.\n\n[Search](https:\/\/www.businessoffashion.com\/search\/)\n\n### News & Analysis\n- [Latest](https:\/\/www.businessoffashion.com\/latest\/)\n- [Professional Exclusives](https:\/\/www.businessoffashion.com\/exclusives\/)\n- [The News in Brief](https:\/\/www.businessoffashion.com\/news\/)\n\n### Topics\n- [Retail](https:\/\/www.businessoffashion.com\/topics\/retail\/)\n- [Luxury](https:\/\/www.businessoffashion.com\/topics\/luxury\/)\n- [Beauty](https:\/\/www.businessoffashion.com\/topics\/beauty\/)\n- 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Advice](https:\/\/www.businessoffashion.com\/tags\/careers\/)\n\n### Community\n- [BoF 500](https:\/\/www.businessoffashion.com\/bof500\/)\n- [VOICES](https:\/\/www.businessoffashion.com\/events\/voices\/)\n- [Companies](https:\/\/www.businessoffashion.com\/companies\/)\n\n### Subscribe\n- [Newsletters](https:\/\/www.businessoffashion.com\/newsletters\/)\n- [BoF Professional](https:\/\/www.businessoffashion.com\/subscriptions\/packages\/)\n- [BoF Careers](https:\/\/www.businessoffashion.com\/careers\/?int_source=onsite&int_medium=burger_menu&int_campaign=bof_careers)\n- [BoF Insights](https:\/\/shop.businessoffashion.com\/)\n- [BoF Events](https:\/\/www.businessoffashion.com\/events\/)\n\n### About Us\n- [About Us](https:\/\/www.businessoffashion.com\/about-us\/)\n- [What We Do](https:\/\/www.businessoffashion.com\/what-we-do\/)\n- [Our Journalism](https:\/\/www.businessoffashion.com\/our-journalism\/)\n- [Who We Are](https:\/\/www.businessoffashion.com\/who-we-are\/)\n- [Work With Us](https:\/\/www.businessoffashion.com\/work-with-us\/)\n- [Imran Amed](https:\/\/www.businessoffashion.com\/imran-amed\/)\n- [Contact Us](https:\/\/www.businessoffashion.com\/contact-us\/)\n\n[![The Business of Fashion](https:\/\/www.businessoffashion.com\/pf\/resources\/images\/BofLogo.svg?d=865)](https:\/\/www.businessoffashion.com\/)\n\n- [Retail](https:\/\/www.businessoffashion.com\/topics\/retail\/)\n- [Luxury](https:\/\/www.businessoffashion.com\/topics\/luxury\/)\n- [Beauty](https:\/\/www.businessoffashion.com\/topics\/beauty\/)\n- [Sports](https:\/\/www.businessoffashion.com\/topics\/sports\/)\n- [Sustainability](https:\/\/www.businessoffashion.com\/topics\/sustainability\/)\n- [Marketing](https:\/\/www.businessoffashion.com\/topics\/marketing-pr\/)\n- [Technology](https:\/\/www.businessoffashion.com\/topics\/technology\/)\n- [Global Markets](https:\/\/www.businessoffashion.com\/topics\/global-markets\/)\n- [Fashion Week](https:\/\/www.businessoffashion.com\/topics\/fashion-week\/)\n- [Workplace & Talent](https:\/\/www.businessoffashion.com\/topics\/workplace-talent\/)\n\n[Luxury](https:\/\/www.businessoffashion.com\/topics\/luxury\/)\n\n# Gucci Family Claim ‘House of Gucci’ Inaccuracies\n\n![The Gucci family issued a statement that claims the film depicts various inaccuracies about the Italian fashion dynasty.](https:\/\/img.businessoffashion.com\/resizer\/v2\/67OEOVBM35HWVGTRLEWAXKCXZM.jpg?auth=82792bf989121ad1a91f8a66453ed044cf03958a7c1f69fcc80453e51c146557&width=1440)\n\nThe Gucci family issued a statement that claims the film depicts inaccuracies about the Italian fashion dynasty. (Getty )\n\nBy\n\n- [Daniel-Yaw Miller](https:\/\/www.businessoffashion.com\/authors\/daniel-yaw-miller\/)\n\n30 November 2021\n\nThe family has releaseda statement admonishing the new film, which depicts the Italian fashion dynasty’s decline.\n\nThe family said that the film, starring Lady Gaga as Patrizia Reggiani, who served jail time for the murder of her former husband, Maurizio Gucci, “conveys a narrative that is anything but accurate.”In the statement, the Gucci family details its complaints, including the presentation of family members “as thugs who were ignorant and insensitive to the world around them.”\n\nThe statement also condemned the portrayal of the Gucci brand under the family’s ownership as “a masculine and chauvinistic corporate culture.”\n\nThe family, which has not owned Gucci since 1993, claims the film’s production “did not bother to consult the heirs.”\n\nADVERTISEMENT\n\nThe Gucci brand, however, had limited involvement in the film, [loaning items from its archive](https:\/\/www.businessoffashion.com\/articles\/luxury\/what-will-house-of-gucci-mean-for-gucci-the-brand\/) and allowing the crew to shoot a scene in its Rome store. The brand had no further creative or financial involvement, a spokesperson for the label said.\n\nThe film, directed by Ridley Scott, is based on Sara Gay Forden’s “The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed,” first published in 2000.\n\n**Learn more:**\n\n[**What Will ‘House of Gucci’ Mean for Gucci, the Brand?**](https:\/\/www.businessoffashion.com\/articles\/luxury\/what-will-house-of-gucci-mean-for-gucci-the-brand\/)\n\n*The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.*\n\nAbout the author\n\n[Daniel-Yaw Miller Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.](https:\/\/www.businessoffashion.com\/authors\/daniel-yaw-miller\/)\n\nIn This Article\n\nTopics\n\n- [Luxury](https:\/\/www.businessoffashion.com\/topics\/luxury\/)\n- [News & Analysis](https:\/\/www.businessoffashion.com\/topics\/news-analysis\/)\n\nPeople\n\n- [Lady Gaga](https:\/\/www.businessoffashion.com\/people\/lady-gaga\/)\n\nOrganisations\n\n- [Gucci](https:\/\/www.businessoffashion.com\/organisations\/gucci\/)\n\n© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions\n\nMore from Luxury\n\nHow rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.\n\n[![Luxury Brands Out in Force at Salone del Mobile](https:\/\/img.businessoffashion.com\/resizer\/v2\/Y6ADNX552BDQVMXKD7BP6A6LN4.png?focal=525%2C457&auth=2e294ba374fc4ea0af14a18febd35c66b05c1cea1c8c11660fbf831b29a6c960&width=800&height=450)](https:\/\/www.businessoffashion.com\/briefings\/luxury\/luxury-brands-out-in-force-at-salone-del-mobile\/)\n\n## [Luxury Brands Out in Force at Salone del Mobile](https:\/\/www.businessoffashion.com\/briefings\/luxury\/luxury-brands-out-in-force-at-salone-del-mobile\/)\nMost of the big labels will have some sort of activation at the Milan furnishings and design fair, regardless of whether they actually sell homewares.\n***\n\n[![The Fashion Bubble, Seen From Washington, DC](https:\/\/img.businessoffashion.com\/resizer\/v2\/IA3DNQBIUVCTLFL42X7G7SNA3I.jpg?focal=935%2C636&auth=44192c7ac9876af11b565281472e6545901581e61e54d6fd25ab335aaae76793&width=800&height=450)](https:\/\/www.businessoffashion.com\/briefings\/luxury\/the-fashion-bubble-seen-from-washington-dc\/)\n\n## [The Fashion Bubble, Seen From Washington, DC](https:\/\/www.businessoffashion.com\/briefings\/luxury\/the-fashion-bubble-seen-from-washington-dc\/)\nFrom handbag spotting to hyperscalers, Imran Amed reports from Semafor World Economy on the two subjects consuming the world's most powerful CEOs and policy leaders — and what they mean for fashion.\n***\n\n[![The Luxury Rebound Gets a Reality Check](https:\/\/img.businessoffashion.com\/resizer\/v2\/ZOLWTOS2C5FPHNHALM7HZ7EZUE.jpg?focal=2431%2C1197&auth=2a0203eb43705e010e609bb2510c623eabf7bc1f8269a685fee2f82396b53338&width=800&height=450)](https:\/\/www.businessoffashion.com\/briefings\/luxury\/the-luxury-rebound-gets-a-reality-check\/)\n\n## [The Luxury Rebound Gets a Reality Check](https:\/\/www.businessoffashion.com\/briefings\/luxury\/the-luxury-rebound-gets-a-reality-check\/)\nA set of underwhelming first-quarter revenues from French luxury groups LVMH, Kering and Hermès is challenging hopes for a sector recovery this year.\n***\n\n[![Kering’s Strategy Reveal, Examined](https:\/\/img.businessoffashion.com\/resizer\/v2\/FF3QTBIGXZFLZKIC52HHWH7ZJU.png?focal=1027%2C492&auth=2dda69a9d7646bc619114203d7492ed93f42e044cd3c44a51275b32c48913174&width=800&height=450)](https:\/\/www.businessoffashion.com\/briefings\/luxury\/kerings-strategy-reveal-examined\/)\n\n## [Kering’s Strategy Reveal, Examined](https:\/\/www.businessoffashion.com\/briefings\/luxury\/kerings-strategy-reveal-examined\/)\nCEO Luca de Meo outlined manufacturing synergies, threw cold water on the group’s Valentino acquisition and shared some stealthy forecasts for Gucci’s growth as part of a sweeping strategy overhaul. Will it work?\n***\n\n[view more](https:\/\/www.businessoffashion.com\/topics\/luxury\/)\n\nLatest News & Analysis\n\nUnrivalled, world class journalism across fashion, luxury and beauty industries.\n\n## [Trump Announces Reforms to Accelerate Access to Psychedelic Drug Treatments](https:\/\/www.businessoffashion.com\/news\/wellness\/trump-rfj-joe-rogan-psychedelic-drug-treatments\/)\nAlongside RFK Jr. and podcaster Joe Rogan, the US president signed an executive order directing FDA to expedite review of psychedelic drugs including ibogaine.\n***\n\n## [How COS Orchestrates a Global Elevated Store Experience](https:\/\/www.businessoffashion.com\/articles\/workplace-talent\/how-cos-orchestrates-a-global-elevated-store-experience\/)\nAs the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.\n***\n\n## [A Survival Guide for Independent Brands](https:\/\/www.businessoffashion.com\/articles\/retail\/a-survival-guide-for-independent-brands\/)\nPrompted by the overwhelming response to a recent briefing about the ‘industry that eats its young,’ we’ve gathered the most vital strategies from the BoF archive to help independent designers navigate today’s fraught retail landscape.\n***\n\n## [Why the Party Photography Business Is Booming](https:\/\/www.businessoffashion.com\/articles\/creative-class\/why-the-party-photography-business-is-booming\/)\nNot only are brands investing in more stylistic content, but celebrities, influencers and wealthy shoppers are hiring their own photographers to ensure a steady stream of perfectly staged pictures.\n***\n\n[VIEW MORE](https:\/\/www.businessoffashion.com\/latest\/%20)\n\n## The Business of Fashion\nAgenda-setting intelligence, analysis and advice for the global fashion community.\n\n### About Us\n- [About Us](https:\/\/www.businessoffashion.com\/about-us\/)\n- [What We Do](https:\/\/www.businessoffashion.com\/what-we-do\/)\n- [Our Journalism](https:\/\/www.businessoffashion.com\/our-journalism\/)\n- [Who We Are](https:\/\/www.businessoffashion.com\/who-we-are\/)\n- [Work With Us](https:\/\/www.businessoffashion.com\/work-with-us\/)\n- [Imran Amed](https:\/\/www.businessoffashion.com\/imran-amed\/)\n\n### Contact Us\n- [Contact Us](https:\/\/www.businessoffashion.com\/contact-us\/)\n\n### Our Products\n- [Newsletters](https:\/\/www.businessoffashion.com\/newsletters\/)\n- [BoF Professional](https:\/\/www.businessoffashion.com\/subscriptions\/packages\/)\n- [BoF Careers](https:\/\/www.businessoffashion.com\/careers\/?int_source=onsite&int_medium=footer&int_campaign=bof_careers)\n- [BoF Insights (opens in new tab)](https:\/\/shop.businessoffashion.com\/)\n- [BoF Events](https:\/\/www.businessoffashion.com\/events\/)\n\nCONNECT WITH US ON\n\nLinks marked with this notice open in a new tab\n\n© 2026 The Business of Fashion. All rights reserved. For more information read our [Terms & Conditions](https:\/\/www.businessoffashion.com\/legal\/#terms), [Privacy Policy](https:\/\/www.businessoffashion.com\/legal\/#privacy-policy), [Cookie Policy](https:\/\/www.businessoffashion.com\/cookie-policy\/) and [Accessibility Statement](https:\/\/www.businessoffashion.com\/accessibility\/).","attrs_readable_markdown":"The family has releaseda statement admonishing the new film, which depicts the Italian fashion dynasty’s decline.\n\nThe family said that the film, starring Lady Gaga as Patrizia Reggiani, who served jail time for the murder of her former husband, Maurizio Gucci, “conveys a narrative that is anything but accurate.”In the statement, the Gucci family details its complaints, including the presentation of family members “as thugs who were ignorant and insensitive to the world around them.”\n\nThe statement also condemned the portrayal of the Gucci brand under the family’s ownership as “a masculine and chauvinistic corporate culture.”\n\nThe family, which has not owned Gucci since 1993, claims the film’s production “did not bother to consult the heirs.”\n\nThe Gucci brand, however, had limited involvement in the film, [loaning items from its archive](https:\/\/www.businessoffashion.com\/articles\/luxury\/what-will-house-of-gucci-mean-for-gucci-the-brand\/) and allowing the crew to shoot a scene in its Rome store. The brand had no further creative or financial involvement, a spokesperson for the label said.\n\nThe film, directed by Ridley Scott, is based on Sara Gay Forden’s “The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed,” first published in 2000.\n\n**Learn more:**\n\n[**What Will ‘House of Gucci’ Mean for Gucci, the Brand?**](https:\/\/www.businessoffashion.com\/articles\/luxury\/what-will-house-of-gucci-mean-for-gucci-the-brand\/)\n\n*The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.*","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

9 hours ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	0 months ago
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://www.businessoffashion.com/news/luxury/gucci-family-claim-house-of-gucci-inaccuracies/
Last Crawled	2026-04-20 16:27:10 (9 hours ago)
First Indexed	2021-11-30 18:29:13 (4 years ago)
HTTP Status Code	200
Meta Title	Gucci Family Claim ‘House of Gucci’ Inaccuracies \| BoF
Meta Description	The family has released a statement admonishing the new film, which depicts the Italian fashion dynasty’s decline.
Meta Canonical	null
Boilerpipe Text	The family has released a statement admonishing the new film, which depicts the Italian fashion dynasty’s decline. The family said that the film, starring Lady Gaga as Patrizia Reggiani, who served jail time for the murder of her former husband, Maurizio Gucci, “conveys a narrative that is anything but accurate.”In the statement, the Gucci family details its complaints, including the presentation of family members “as thugs who were ignorant and insensitive to the world around them.” The statement also condemned the portrayal of the Gucci brand under the family’s ownership as “a masculine and chauvinistic corporate culture.” The family, which has not owned Gucci since 1993, claims the film’s production “did not bother to consult the heirs.” The Gucci brand, however, had limited involvement in the film, loaning items from its archive and allowing the crew to shoot a scene in its Rome store. The brand had no further creative or financial involvement, a spokesperson for the label said. The film, directed by Ridley Scott, is based on Sara Gay Forden’s “The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed,” first published in 2000. Learn more: What Will ‘House of Gucci’ Mean for Gucci, the Brand? The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.
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(Getty ) By - [Daniel-Yaw Miller](https://www.businessoffashion.com/authors/daniel-yaw-miller/) 30 November 2021 The family has releaseda statement admonishing the new film, which depicts the Italian fashion dynasty’s decline. The family said that the film, starring Lady Gaga as Patrizia Reggiani, who served jail time for the murder of her former husband, Maurizio Gucci, “conveys a narrative that is anything but accurate.”In the statement, the Gucci family details its complaints, including the presentation of family members “as thugs who were ignorant and insensitive to the world around them.” The statement also condemned the portrayal of the Gucci brand under the family’s ownership as “a masculine and chauvinistic corporate culture.” The family, which has not owned Gucci since 1993, claims the film’s production “did not bother to consult the heirs.” ADVERTISEMENT The Gucci brand, however, had limited involvement in the film, [loaning items from its archive](https://www.businessoffashion.com/articles/luxury/what-will-house-of-gucci-mean-for-gucci-the-brand/) and allowing the crew to shoot a scene in its Rome store. The brand had no further creative or financial involvement, a spokesperson for the label said. The film, directed by Ridley Scott, is based on Sara Gay Forden’s “The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed,” first published in 2000. Learn more: [What Will ‘House of Gucci’ Mean for Gucci, the Brand?](https://www.businessoffashion.com/articles/luxury/what-will-house-of-gucci-mean-for-gucci-the-brand/) The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length. About the author [Daniel-Yaw Miller Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.](https://www.businessoffashion.com/authors/daniel-yaw-miller/) In This Article Topics - [Luxury](https://www.businessoffashion.com/topics/luxury/) - [News & Analysis](https://www.businessoffashion.com/topics/news-analysis/) People - [Lady Gaga](https://www.businessoffashion.com/people/lady-gaga/) Organisations - [Gucci](https://www.businessoffashion.com/organisations/gucci/) © 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions More from Luxury How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond. 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Readable Markdown	The family has releaseda statement admonishing the new film, which depicts the Italian fashion dynasty’s decline. The family said that the film, starring Lady Gaga as Patrizia Reggiani, who served jail time for the murder of her former husband, Maurizio Gucci, “conveys a narrative that is anything but accurate.”In the statement, the Gucci family details its complaints, including the presentation of family members “as thugs who were ignorant and insensitive to the world around them.” The statement also condemned the portrayal of the Gucci brand under the family’s ownership as “a masculine and chauvinistic corporate culture.” The family, which has not owned Gucci since 1993, claims the film’s production “did not bother to consult the heirs.” The Gucci brand, however, had limited involvement in the film, [loaning items from its archive](https://www.businessoffashion.com/articles/luxury/what-will-house-of-gucci-mean-for-gucci-the-brand/) and allowing the crew to shoot a scene in its Rome store. The brand had no further creative or financial involvement, a spokesperson for the label said. The film, directed by Ridley Scott, is based on Sara Gay Forden’s “The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed,” first published in 2000. Learn more: [What Will ‘House of Gucci’ Mean for Gucci, the Brand?](https://www.businessoffashion.com/articles/luxury/what-will-house-of-gucci-mean-for-gucci-the-brand/) The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.
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