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| Property | Value |
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| First Indexed | 2023-06-20 16:43:09 (2 years ago) |
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| Meta Title | Shopee Revenue and Usage Statistics (2026) - Business of Apps |
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| Boilerpipe Text | Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace.
That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America.
Shopee has managed to surpass Amazon and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes.
- Advertisement -
Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery and mobile payments.
In 2022, Shopee pulled back from several countries in an effort to cut costs. Its ended operations in Europe with the closure of its facility in Poland, and backed out of several countries in Latin America.
We have collected data and statistics on Shopee. Read on below to find out more. Need more insights?
Check out our retail app report
.
Shopee Key Statistics
Shopee generated $9 billion revenue in 2023, a 20.6% increase on the previous year
Gross merchandise volume reached $78.5 billion in 2023
Shopee had 295 million users in 2023, its largest single market was Indonesia with 103 million users
Shopee’s app was downloaded 144 million times in 2023
Retail App Report 2024
Want to learn more about the retail app industry? Our
Retail App report
covers detailed breakdowns of financials, market share, users, installs, demographics and benchmarks.
Charts: 163
Data Points: 2188
Apps covered: 24
Shopee Overview
Shopee Revenue
Shopee made $9 billion last year, the majority of which came from the Southeast Asia region.
Shopee revenue 2019 to 2023 ($bn)
Year
Revenue ($bn)
2018
0.27
2019
0.82
2020
1.77
2021
4.56
2022
7.46
2023
9
Sources:
Retail App Report
, Company data
Shopee GMV
Shopee increased its gross merchandise volume by 6.8% in 2023 to $78.5 billion.
Shopee GMV 2019 to 2023 ($bn)
Year
GMV ($bn)
2018
10.3
2019
17.6
2020
35.4
2021
62.5
2022
73.5
2023
78.5
Sources:
Retail App Report
, Company data
Shopee Orders
Shopee had 8.2 billion orders in 2022, a 7.8% increase on the previous year.
Shopee orders 2018 to 2023 (bn)
Year
Orders (bn)
2018
0.7
2019
1.4
2020
3.2
2021
6.2
2022
7.6
2023
8.2
Source: Company data
Shopee Users
Shopee had 295 million users in 2023, making it one of the most popular ecommerce apps worldwide.
Shopee users 2017 to 2023 (mm)
Year
Users (mm)
2017
90
2018
150
2019
200
2020
280
2021
340
2022
270
2023
295
Source: Company data
Shopee Users by Country
About 60% of Shopee users are based in Southeast Asia, with over 100 million users in Indonesia.
Shopee users by country 2023 (mm)
Country
Users (mm)
Indonesia
103
Brazil
63
Vietnam
38
Thailand
29
Philippines
27
Taiwan
13
Malaysia
11
Mexico
8
Singapore
2.2
Source: Company data
Shopee Downloads
Shopee was one of the most downloaded shopping app in 2023, with 144 million downloads.
Shopee annual downloads 2017 to 2023 (mm)
Year
Downloads (mm)
2017
40.5
2018
75.3
2019
107
2020
141
2021
197
2022
215
2023
144
Source:
Appfigures
,
AppMagic
Shopping App Market Landscape
The shopping app industry contains a wide variety of subsectors, with ‘Everything store’ marketplaces taking centre stage. Shopee is one of these, offering millions of items to customers. You can
download this map as a PDF
, for presentations and slides.
Shopee vs Competitors: Market Share
Shopee has 45% market share in the Southeast Asia ecommerce market, putting it far ahead of rivals Lazada and Tokopedia.
Ecommerce market share in Southeast Asia 2023 (%)
Want to learn more?
Check out our Retail App Report
Shein Revenue and Usage Statistics (2026)
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Temu Revenue and Usage Statistics (2026)
Pinterest Revenue and Usage Statistics (2026)
Ecommerce App Revenue and Usage Statistics (2026)
Vinted Revenue and Usage Statistics (2026)
China Shopping App Revenue and Usage Statistics (2026) |
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- Shopee Revenue and Usage Statistics (2026)
# Shopee Revenue and Usage Statistics (2026)


[David Curry](https://www.businessofapps.com/news/author/david-curry/)
Updated: January 7, 2026
#####
Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace.
That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America.
Shopee has managed to surpass Amazon and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes.
\- Advertisement -
[](https://www.businessofapps.com/download/5-ways-ai-apps-can-use-influencer-marketing-to-scale/?utm_source=banner&utm_medium=splash&utm_campaign=akgmedia-hosted-download)
Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery and mobile payments.
In 2022, Shopee pulled back from several countries in an effort to cut costs. Its ended operations in Europe with the closure of its facility in Poland, and backed out of several countries in Latin America.
We have collected data and statistics on Shopee. Read on below to find out more. Need more insights? [Check out our retail app report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink).
## Shopee Key Statistics
- Shopee generated \$9 billion revenue in 2023, a 20.6% increase on the previous year
- Gross merchandise volume reached \$78.5 billion in 2023
- Shopee had 295 million users in 2023, its largest single market was Indonesia with 103 million users
- Shopee’s app was downloaded 144 million times in 2023
[](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad)
[Retail App Report 2024](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad)
Want to learn more about the retail app industry? Our [Retail App report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad) covers detailed breakdowns of financials, market share, users, installs, demographics and benchmarks.
- Charts: 163
- Data Points: 2188
- Apps covered: 24
## Shopee Overview
| Title | Title 2 |
|---|---|
| Launch date | February 2015 |
| HQ | Queenstown, Singapore |
| People | Forrest Li (founder, Sea Limited), Chris Feng (CEO) |
| Business type | Public (NYSE: SE) |
| Owner | Sea Limited |
| Industry | E-commerce |
## Shopee Revenue
Shopee made \$9 billion last year, the majority of which came from the Southeast Asia region.
### Shopee revenue 2019 to 2023 (\$bn)
| Year | Revenue (\$bn) |
|---|---|
| 2018 | 0\.27 |
| 2019 | 0\.82 |
| 2020 | 1\.77 |
| 2021 | 4\.56 |
| 2022 | 7\.46 |
| 2023 | 9 |
*Sources: [Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink), Company data*
## Shopee GMV
Shopee increased its gross merchandise volume by 6.8% in 2023 to \$78.5 billion.
### Shopee GMV 2019 to 2023 (\$bn)
| Year | GMV (\$bn) |
|---|---|
| 2018 | 10\.3 |
| 2019 | 17\.6 |
| 2020 | 35\.4 |
| 2021 | 62\.5 |
| 2022 | 73\.5 |
| 2023 | 78\.5 |
*Sources: [Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink), Company data*
## Shopee Orders
Shopee had 8.2 billion orders in 2022, a 7.8% increase on the previous year.
### Shopee orders 2018 to 2023 (bn)
| Year | Orders (bn) |
|---|---|
| 2018 | 0\.7 |
| 2019 | 1\.4 |
| 2020 | 3\.2 |
| 2021 | 6\.2 |
| 2022 | 7\.6 |
| 2023 | 8\.2 |
*Source: Company data*
## Shopee Users
Shopee had 295 million users in 2023, making it one of the most popular ecommerce apps worldwide.
### Shopee users 2017 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2017 | 90 |
| 2018 | 150 |
| 2019 | 200 |
| 2020 | 280 |
| 2021 | 340 |
| 2022 | 270 |
| 2023 | 295 |
*Source: Company data*
## Shopee Users by Country
About 60% of Shopee users are based in Southeast Asia, with over 100 million users in Indonesia.
### Shopee users by country 2023 (mm)
| Country | Users (mm) |
|---|---|
| Indonesia | 103 |
| Brazil | 63 |
| Vietnam | 38 |
| Thailand | 29 |
| Philippines | 27 |
| Taiwan | 13 |
| Malaysia | 11 |
| Mexico | 8 |
| Singapore | 2\.2 |
*Source: Company data*
## Shopee Downloads
Shopee was one of the most downloaded shopping app in 2023, with 144 million downloads.
### Shopee annual downloads 2017 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2017 | 40\.5 |
| 2018 | 75\.3 |
| 2019 | 107 |
| 2020 | 141 |
| 2021 | 197 |
| 2022 | 215 |
| 2023 | 144 |
*Source: [Appfigures](https://www.businessofapps.com/marketplace/appfigures/), [AppMagic](https://appmagic.rocks/product-deck)*
## Shopping App Market Landscape
The shopping app industry contains a wide variety of subsectors, with ‘Everything store’ marketplaces taking centre stage. Shopee is one of these, offering millions of items to customers. You can [download this map as a PDF](https://www.businessofapps.com/shopping-app-market-map/), for presentations and slides.
[](https://www.businessofapps.com/shopping-app-market-map/)
## Shopee vs Competitors: Market Share
Shopee has 45% market share in the Southeast Asia ecommerce market, putting it far ahead of rivals Lazada and Tokopedia.
### Ecommerce market share in Southeast Asia 2023 (%)
***Want to learn more? [Check out our Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink)***
## More Shopping App Data
- [Shein Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/shein-statistics/)
- [eBay Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/ebay-statistics/)
- [Amazon Statistics (2026)](https://www.businessofapps.com/data/amazon-statistics/)
- [Wish Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/wish-statistics/)
- [Ecommerce App Benchmarks (2026)](https://www.businessofapps.com/data/ecommerce-app-benchmarks/)
- [Temu Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/temu-statistics/)
- [Pinterest Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/pinterest-statistics/)
- [Ecommerce App Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/ecommerce-app-market/)
- [Vinted Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/vinted-statistics/)
- [China Shopping App Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/china-ecommerce-market/)
[](https://www.businessofapps.com/download/exclusive-aso-webinars-app-store-strategies-for-success/?utm_source=banner&utm_medium=leaderboard&utm_campaign=gummicube-hosted-download)
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 |
| Readable Markdown | Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace.
That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America.
Shopee has managed to surpass Amazon and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes.
\- Advertisement -[](https://www.businessofapps.com/download/5-ways-ai-apps-can-use-influencer-marketing-to-scale/?utm_source=banner&utm_medium=splash&utm_campaign=akgmedia-hosted-download)
Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery and mobile payments.
In 2022, Shopee pulled back from several countries in an effort to cut costs. Its ended operations in Europe with the closure of its facility in Poland, and backed out of several countries in Latin America.
We have collected data and statistics on Shopee. Read on below to find out more. Need more insights? [Check out our retail app report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink).
## Shopee Key Statistics
- Shopee generated \$9 billion revenue in 2023, a 20.6% increase on the previous year
- Gross merchandise volume reached \$78.5 billion in 2023
- Shopee had 295 million users in 2023, its largest single market was Indonesia with 103 million users
- Shopee’s app was downloaded 144 million times in 2023
[](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad)
[Retail App Report 2024](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad)
Want to learn more about the retail app industry? Our [Retail App report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad) covers detailed breakdowns of financials, market share, users, installs, demographics and benchmarks.
- Charts: 163
- Data Points: 2188
- Apps covered: 24
## Shopee Overview
## Shopee Revenue
Shopee made \$9 billion last year, the majority of which came from the Southeast Asia region.
### Shopee revenue 2019 to 2023 (\$bn)
| Year | Revenue (\$bn) |
|---|---|
| 2018 | 0\.27 |
| 2019 | 0\.82 |
| 2020 | 1\.77 |
| 2021 | 4\.56 |
| 2022 | 7\.46 |
| 2023 | 9 |
*Sources: [Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink), Company data*
## Shopee GMV
Shopee increased its gross merchandise volume by 6.8% in 2023 to \$78.5 billion.
### Shopee GMV 2019 to 2023 (\$bn)
| Year | GMV (\$bn) |
|---|---|
| 2018 | 10\.3 |
| 2019 | 17\.6 |
| 2020 | 35\.4 |
| 2021 | 62\.5 |
| 2022 | 73\.5 |
| 2023 | 78\.5 |
*Sources: [Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink), Company data*
## Shopee Orders
Shopee had 8.2 billion orders in 2022, a 7.8% increase on the previous year.
### Shopee orders 2018 to 2023 (bn)
| Year | Orders (bn) |
|---|---|
| 2018 | 0\.7 |
| 2019 | 1\.4 |
| 2020 | 3\.2 |
| 2021 | 6\.2 |
| 2022 | 7\.6 |
| 2023 | 8\.2 |
*Source: Company data*
## Shopee Users
Shopee had 295 million users in 2023, making it one of the most popular ecommerce apps worldwide.
### Shopee users 2017 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2017 | 90 |
| 2018 | 150 |
| 2019 | 200 |
| 2020 | 280 |
| 2021 | 340 |
| 2022 | 270 |
| 2023 | 295 |
*Source: Company data*
## Shopee Users by Country
About 60% of Shopee users are based in Southeast Asia, with over 100 million users in Indonesia.
### Shopee users by country 2023 (mm)
| Country | Users (mm) |
|---|---|
| Indonesia | 103 |
| Brazil | 63 |
| Vietnam | 38 |
| Thailand | 29 |
| Philippines | 27 |
| Taiwan | 13 |
| Malaysia | 11 |
| Mexico | 8 |
| Singapore | 2\.2 |
*Source: Company data*
## Shopee Downloads
Shopee was one of the most downloaded shopping app in 2023, with 144 million downloads.
### Shopee annual downloads 2017 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2017 | 40\.5 |
| 2018 | 75\.3 |
| 2019 | 107 |
| 2020 | 141 |
| 2021 | 197 |
| 2022 | 215 |
| 2023 | 144 |
*Source: [Appfigures](https://www.businessofapps.com/marketplace/appfigures/), [AppMagic](https://appmagic.rocks/product-deck)*
## Shopping App Market Landscape
The shopping app industry contains a wide variety of subsectors, with ‘Everything store’ marketplaces taking centre stage. Shopee is one of these, offering millions of items to customers. You can [download this map as a PDF](https://www.businessofapps.com/shopping-app-market-map/), for presentations and slides.
[](https://www.businessofapps.com/shopping-app-market-map/)
## Shopee vs Competitors: Market Share
Shopee has 45% market share in the Southeast Asia ecommerce market, putting it far ahead of rivals Lazada and Tokopedia.
### Ecommerce market share in Southeast Asia 2023 (%)
***Want to learn more? [Check out our Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink)***
- [Shein Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/shein-statistics/)
- [eBay Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/ebay-statistics/)
- [Amazon Statistics (2026)](https://www.businessofapps.com/data/amazon-statistics/)
- [Wish Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/wish-statistics/)
- [Ecommerce App Benchmarks (2026)](https://www.businessofapps.com/data/ecommerce-app-benchmarks/)
- [Temu Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/temu-statistics/)
- [Pinterest Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/pinterest-statistics/)
- [Ecommerce App Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/ecommerce-app-market/)
- [Vinted Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/vinted-statistics/)
- [China Shopping App Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/china-ecommerce-market/) |
| Shard | 100 (laksa) |
| Root Hash | 9167171611195839700 |
| Unparsed URL | com,businessofapps!www,/data/shopee-statistics/ s443 |