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URLhttps://www.businessofapps.com/data/shopee-statistics/
Last Crawled2026-04-04 03:20:45 (2 days ago)
First Indexed2023-06-20 16:43:09 (2 years ago)
HTTP Status Code200
Meta TitleShopee Revenue and Usage Statistics (2026) - Business of Apps
Meta Descriptionnull
Meta Canonicalnull
Boilerpipe Text
Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace. That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America. Shopee has managed to surpass Amazon and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes. - Advertisement - Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery and mobile payments. In 2022, Shopee pulled back from several countries in an effort to cut costs. Its ended operations in Europe with the closure of its facility in Poland, and backed out of several countries in Latin America. We have collected data and statistics on Shopee. Read on below to find out more. Need more insights?  Check out our retail app report . Shopee Key Statistics Shopee generated $9 billion revenue in 2023, a 20.6% increase on the previous year Gross merchandise volume reached $78.5 billion in 2023 Shopee had 295 million users in 2023, its largest single market was Indonesia with 103 million users Shopee’s app was downloaded 144 million times in 2023 Retail App Report 2024 Want to learn more about the retail app industry? Our Retail App report covers detailed breakdowns of financials, market share, users, installs, demographics and benchmarks. Charts: 163 Data Points: 2188 Apps covered: 24 Shopee Overview Shopee Revenue Shopee made $9 billion last year, the majority of which came from the Southeast Asia region. Shopee revenue 2019 to 2023 ($bn) Year Revenue ($bn) 2018 0.27 2019 0.82 2020 1.77 2021 4.56 2022 7.46 2023 9 Sources:  Retail App Report , Company data  Shopee GMV Shopee increased its gross merchandise volume by 6.8% in 2023 to $78.5 billion. Shopee GMV 2019 to 2023 ($bn) Year GMV ($bn) 2018 10.3 2019 17.6 2020 35.4 2021 62.5 2022 73.5 2023 78.5 Sources:  Retail App Report , Company data  Shopee Orders Shopee had 8.2 billion orders in 2022, a 7.8% increase on the previous year. Shopee orders 2018 to 2023 (bn) Year Orders (bn) 2018 0.7 2019 1.4 2020 3.2 2021 6.2 2022 7.6 2023 8.2 Source: Company data Shopee Users Shopee had 295 million users in 2023, making it one of the most popular ecommerce apps worldwide. Shopee users 2017 to 2023 (mm) Year Users (mm) 2017 90 2018 150 2019 200 2020 280 2021 340 2022 270 2023 295 Source: Company data Shopee Users by Country About 60% of Shopee users are based in Southeast Asia, with over 100 million users in Indonesia. Shopee users by country 2023 (mm) Country Users (mm) Indonesia 103 Brazil 63 Vietnam 38 Thailand 29 Philippines 27 Taiwan 13 Malaysia 11 Mexico 8 Singapore 2.2 Source: Company data Shopee Downloads Shopee was one of the most downloaded shopping app in 2023, with 144 million downloads. Shopee annual downloads 2017 to 2023 (mm) Year Downloads (mm) 2017 40.5 2018 75.3 2019 107 2020 141 2021 197 2022 215 2023 144 Source: Appfigures , AppMagic Shopping App Market Landscape The shopping app industry contains a wide variety of subsectors, with ‘Everything store’ marketplaces taking centre stage. Shopee is one of these, offering millions of items to customers. You can download this map as a PDF , for presentations and slides. Shopee vs Competitors: Market Share Shopee has 45% market share in the Southeast Asia ecommerce market, putting it far ahead of rivals Lazada and Tokopedia. Ecommerce market share in Southeast Asia 2023 (%) Want to learn more?  Check out our Retail App Report Shein Revenue and Usage Statistics (2026) eBay Revenue and Usage Statistics (2026) Amazon Statistics (2026) Wish Revenue and Usage Statistics (2026) Ecommerce App Benchmarks (2026) Temu Revenue and Usage Statistics (2026) Pinterest Revenue and Usage Statistics (2026) Ecommerce App Revenue and Usage Statistics (2026) Vinted Revenue and Usage Statistics (2026) China Shopping App Revenue and Usage Statistics (2026)
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[Home](https://www.businessofapps.com/) - [App Data](https://www.businessofapps.com/data/) - Shopee Revenue and Usage Statistics (2026) # Shopee Revenue and Usage Statistics (2026) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2035%2035'%3E%3C/svg%3E) ![](https://secure.gravatar.com/avatar/45dec48120e896f96eed3f4be55ca1693568374b0e3545e7ef4c4261a413c8d9?s=35&d=mm&r=g) [David Curry](https://www.businessofapps.com/news/author/david-curry/) Updated: January 7, 2026 ##### Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace. That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America. Shopee has managed to surpass Amazon and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes. \- Advertisement - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)![](https://www.businessofapps.com/wp-content/uploads/2026/03/5_ways_ai_apps_influencer_splash.png)](https://www.businessofapps.com/download/5-ways-ai-apps-can-use-influencer-marketing-to-scale/?utm_source=banner&utm_medium=splash&utm_campaign=akgmedia-hosted-download) Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery and mobile payments. In 2022, Shopee pulled back from several countries in an effort to cut costs. Its ended operations in Europe with the closure of its facility in Poland, and backed out of several countries in Latin America. We have collected data and statistics on Shopee. Read on below to find out more. Need more insights? [Check out our retail app report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink). ## Shopee Key Statistics - Shopee generated \$9 billion revenue in 2023, a 20.6% increase on the previous year - Gross merchandise volume reached \$78.5 billion in 2023 - Shopee had 295 million users in 2023, its largest single market was Indonesia with 103 million users - Shopee’s app was downloaded 144 million times in 2023 [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)![](https://www.businessofapps.com/wp-content/uploads/2023/11/retail_nosubhead.png)](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad) [Retail App Report 2024](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad) Want to learn more about the retail app industry? Our [Retail App report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad) covers detailed breakdowns of financials, market share, users, installs, demographics and benchmarks. - Charts: 163 - Data Points: 2188 - Apps covered: 24 ## Shopee Overview | Title | Title 2 | |---|---| | Launch date | February 2015 | | HQ | Queenstown, Singapore | | People | Forrest Li (founder, Sea Limited), Chris Feng (CEO) | | Business type | Public (NYSE: SE) | | Owner | Sea Limited | | Industry | E-commerce | ## Shopee Revenue Shopee made \$9 billion last year, the majority of which came from the Southeast Asia region. ### Shopee revenue 2019 to 2023 (\$bn) | Year | Revenue (\$bn) | |---|---| | 2018 | 0\.27 | | 2019 | 0\.82 | | 2020 | 1\.77 | | 2021 | 4\.56 | | 2022 | 7\.46 | | 2023 | 9 | *Sources: [Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink), Company data* ## Shopee GMV Shopee increased its gross merchandise volume by 6.8% in 2023 to \$78.5 billion. ### Shopee GMV 2019 to 2023 (\$bn) | Year | GMV (\$bn) | |---|---| | 2018 | 10\.3 | | 2019 | 17\.6 | | 2020 | 35\.4 | | 2021 | 62\.5 | | 2022 | 73\.5 | | 2023 | 78\.5 | *Sources: [Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink), Company data* ## Shopee Orders Shopee had 8.2 billion orders in 2022, a 7.8% increase on the previous year. ### Shopee orders 2018 to 2023 (bn) | Year | Orders (bn) | |---|---| | 2018 | 0\.7 | | 2019 | 1\.4 | | 2020 | 3\.2 | | 2021 | 6\.2 | | 2022 | 7\.6 | | 2023 | 8\.2 | *Source: Company data* ## Shopee Users Shopee had 295 million users in 2023, making it one of the most popular ecommerce apps worldwide. ### Shopee users 2017 to 2023 (mm) | Year | Users (mm) | |---|---| | 2017 | 90 | | 2018 | 150 | | 2019 | 200 | | 2020 | 280 | | 2021 | 340 | | 2022 | 270 | | 2023 | 295 | *Source: Company data* ## Shopee Users by Country About 60% of Shopee users are based in Southeast Asia, with over 100 million users in Indonesia. ### Shopee users by country 2023 (mm) | Country | Users (mm) | |---|---| | Indonesia | 103 | | Brazil | 63 | | Vietnam | 38 | | Thailand | 29 | | Philippines | 27 | | Taiwan | 13 | | Malaysia | 11 | | Mexico | 8 | | Singapore | 2\.2 | *Source: Company data* ## Shopee Downloads Shopee was one of the most downloaded shopping app in 2023, with 144 million downloads. ### Shopee annual downloads 2017 to 2023 (mm) | Year | Downloads (mm) | |---|---| | 2017 | 40\.5 | | 2018 | 75\.3 | | 2019 | 107 | | 2020 | 141 | | 2021 | 197 | | 2022 | 215 | | 2023 | 144 | *Source: [Appfigures](https://www.businessofapps.com/marketplace/appfigures/), [AppMagic](https://appmagic.rocks/product-deck)* ## Shopping App Market Landscape The shopping app industry contains a wide variety of subsectors, with ‘Everything store’ marketplaces taking centre stage. Shopee is one of these, offering millions of items to customers. You can [download this map as a PDF](https://www.businessofapps.com/shopping-app-market-map/), for presentations and slides. [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%201200'%3E%3C/svg%3E)![](https://www.businessofapps.com/wp-content/uploads/2025/10/Shopping-App-2025-Market-Map_Square.png)](https://www.businessofapps.com/shopping-app-market-map/) ## Shopee vs Competitors: Market Share Shopee has 45% market share in the Southeast Asia ecommerce market, putting it far ahead of rivals Lazada and Tokopedia. ### Ecommerce market share in Southeast Asia 2023 (%) ***Want to learn more? [Check out our Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink)*** ## More Shopping App Data - [Shein Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/shein-statistics/) - [eBay Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/ebay-statistics/) - [Amazon Statistics (2026)](https://www.businessofapps.com/data/amazon-statistics/) - [Wish Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/wish-statistics/) - [Ecommerce App Benchmarks (2026)](https://www.businessofapps.com/data/ecommerce-app-benchmarks/) - [Temu Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/temu-statistics/) - [Pinterest Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/pinterest-statistics/) - [Ecommerce App Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/ecommerce-app-market/) - [Vinted Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/vinted-statistics/) - [China Shopping App Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/china-ecommerce-market/) [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)![](https://www.businessofapps.com/wp-content/uploads/2026/02/gummicube_ASO_webinars_strategies_leaderboard.png)](https://www.businessofapps.com/download/exclusive-aso-webinars-app-store-strategies-for-success/?utm_source=banner&utm_medium=leaderboard&utm_campaign=gummicube-hosted-download) ### Connecting the App Industry Marketplace \| News & Insights \| Data \| Events Our Events - [Berlin](https://apppromotionsummit.com/berlin/) - [New York](https://apppromotionsummit.com/nyc/) - [London](https://apppromotionsummit.com/london/) Media - [Insights](https://www.businessofapps.com/insights) - [Video](https://www.businessofapps.com/video) - [Interviews](https://www.businessofapps.com/video/app-talk-interviews/) - [Podcasts](https://www.businessofapps.com/podcasts) - [Guides](https://www.businessofapps.com/guides) - [App Leaders](https://www.businessofapps.com/app-leaders/) - [Downloads](https://www.businessofapps.com/downloads) - [News](https://www.businessofapps.com/news) Marketplace - [App Marketing](https://www.businessofapps.com/marketplace/app-marketing/) - [User Acquisition](https://www.businessofapps.com/marketplace/user-acquisition/) - [App Developers](https://www.businessofapps.com/app-developers) - [App Engagement](https://www.businessofapps.com/marketplace/app-engagement) - [App Analytics](https://www.businessofapps.com/marketplace/app-analytics/) - [App Monetization](https://www.businessofapps.com/marketplace/app-monetization/) - [Mobile Advertising](https://www.businessofapps.com/ads) - [Affiliate](https://www.businessofapps.com/affiliate) App Data - [Benchmarks](https://www.businessofapps.com/data/app-benchmarks/) - [Reports](https://www.businessofapps.com/data/app-reports/) - [Sectors](https://www.businessofapps.com/data/app-sectors/) - [Stats](https://www.businessofapps.com/data/app-data/) - [Rankings](https://www.businessofapps.com/data/app-rankings/) Site Info - [About Us](https://www.businessofapps.com/about/) - [Partner with Business of Apps](https://www.businessofapps.com/advertise/) - [Privacy Policy](https://www.businessofapps.com/privacy-policy/) - [Contact Us](https://www.businessofapps.com/contact/) ![](https://www.businessofapps.com/wp-content/themes/boa/lib/assets/images/logo-boa-new.svg)
Readable Markdown
Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace. That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America. Shopee has managed to surpass Amazon and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes. \- Advertisement -[![](https://www.businessofapps.com/wp-content/uploads/2026/03/5_ways_ai_apps_influencer_splash.png)](https://www.businessofapps.com/download/5-ways-ai-apps-can-use-influencer-marketing-to-scale/?utm_source=banner&utm_medium=splash&utm_campaign=akgmedia-hosted-download) Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery and mobile payments. In 2022, Shopee pulled back from several countries in an effort to cut costs. Its ended operations in Europe with the closure of its facility in Poland, and backed out of several countries in Latin America. We have collected data and statistics on Shopee. Read on below to find out more. Need more insights? [Check out our retail app report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink). ## Shopee Key Statistics - Shopee generated \$9 billion revenue in 2023, a 20.6% increase on the previous year - Gross merchandise volume reached \$78.5 billion in 2023 - Shopee had 295 million users in 2023, its largest single market was Indonesia with 103 million users - Shopee’s app was downloaded 144 million times in 2023 [![](https://www.businessofapps.com/wp-content/uploads/2023/11/retail_nosubhead.png)](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad) [Retail App Report 2024](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad) Want to learn more about the retail app industry? Our [Retail App report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=featured-data-ad) covers detailed breakdowns of financials, market share, users, installs, demographics and benchmarks. - Charts: 163 - Data Points: 2188 - Apps covered: 24 ## Shopee Overview ## Shopee Revenue Shopee made \$9 billion last year, the majority of which came from the Southeast Asia region. ### Shopee revenue 2019 to 2023 (\$bn) | Year | Revenue (\$bn) | |---|---| | 2018 | 0\.27 | | 2019 | 0\.82 | | 2020 | 1\.77 | | 2021 | 4\.56 | | 2022 | 7\.46 | | 2023 | 9 | *Sources: [Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink), Company data* ## Shopee GMV Shopee increased its gross merchandise volume by 6.8% in 2023 to \$78.5 billion. ### Shopee GMV 2019 to 2023 (\$bn) | Year | GMV (\$bn) | |---|---| | 2018 | 10\.3 | | 2019 | 17\.6 | | 2020 | 35\.4 | | 2021 | 62\.5 | | 2022 | 73\.5 | | 2023 | 78\.5 | *Sources: [Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink), Company data* ## Shopee Orders Shopee had 8.2 billion orders in 2022, a 7.8% increase on the previous year. ### Shopee orders 2018 to 2023 (bn) | Year | Orders (bn) | |---|---| | 2018 | 0\.7 | | 2019 | 1\.4 | | 2020 | 3\.2 | | 2021 | 6\.2 | | 2022 | 7\.6 | | 2023 | 8\.2 | *Source: Company data* ## Shopee Users Shopee had 295 million users in 2023, making it one of the most popular ecommerce apps worldwide. ### Shopee users 2017 to 2023 (mm) | Year | Users (mm) | |---|---| | 2017 | 90 | | 2018 | 150 | | 2019 | 200 | | 2020 | 280 | | 2021 | 340 | | 2022 | 270 | | 2023 | 295 | *Source: Company data* ## Shopee Users by Country About 60% of Shopee users are based in Southeast Asia, with over 100 million users in Indonesia. ### Shopee users by country 2023 (mm) | Country | Users (mm) | |---|---| | Indonesia | 103 | | Brazil | 63 | | Vietnam | 38 | | Thailand | 29 | | Philippines | 27 | | Taiwan | 13 | | Malaysia | 11 | | Mexico | 8 | | Singapore | 2\.2 | *Source: Company data* ## Shopee Downloads Shopee was one of the most downloaded shopping app in 2023, with 144 million downloads. ### Shopee annual downloads 2017 to 2023 (mm) | Year | Downloads (mm) | |---|---| | 2017 | 40\.5 | | 2018 | 75\.3 | | 2019 | 107 | | 2020 | 141 | | 2021 | 197 | | 2022 | 215 | | 2023 | 144 | *Source: [Appfigures](https://www.businessofapps.com/marketplace/appfigures/), [AppMagic](https://appmagic.rocks/product-deck)* ## Shopping App Market Landscape The shopping app industry contains a wide variety of subsectors, with ‘Everything store’ marketplaces taking centre stage. Shopee is one of these, offering millions of items to customers. You can [download this map as a PDF](https://www.businessofapps.com/shopping-app-market-map/), for presentations and slides. [![](https://www.businessofapps.com/wp-content/uploads/2025/10/Shopping-App-2025-Market-Map_Square.png)](https://www.businessofapps.com/shopping-app-market-map/) ## Shopee vs Competitors: Market Share Shopee has 45% market share in the Southeast Asia ecommerce market, putting it far ahead of rivals Lazada and Tokopedia. ### Ecommerce market share in Southeast Asia 2023 (%) ***Want to learn more? [Check out our Retail App Report](https://www.businessofapps.com/data/retail-app-report/?utm_source=retail&utm_medium=click&utm_campaign=hyperlink)*** - [Shein Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/shein-statistics/) - [eBay Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/ebay-statistics/) - [Amazon Statistics (2026)](https://www.businessofapps.com/data/amazon-statistics/) - [Wish Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/wish-statistics/) - [Ecommerce App Benchmarks (2026)](https://www.businessofapps.com/data/ecommerce-app-benchmarks/) - [Temu Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/temu-statistics/) - [Pinterest Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/pinterest-statistics/) - [Ecommerce App Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/ecommerce-app-market/) - [Vinted Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/vinted-statistics/) - [China Shopping App Revenue and Usage Statistics (2026)](https://www.businessofapps.com/data/china-ecommerce-market/)
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