🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 58 (from laksa118)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa058.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.apple.com/uk/apple-events/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.apple.com/uk/apple-events/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.apple.com\/uk\/apple-events\/","crawl_time":1775077533,"first_indexed_time":1450367442,"http_code":200,"src_unparsed":"com,apple!www,\/uk\/apple-events\/ s443","src_root_hash":"91370157463614858","history_drop_reason":null,"meta_title":"Apple Events - Apple (UK)","meta_descriptions":["Explore the next generation of iPhone — iPhone 17 Pro, iPhone 17, iPhone Air. Plus, AirPods Pro 3 and additions to the Apple Watch family."],"attrs_boilerpipe_text":"Apple Event\nGet to know the next generation of iPhone — iPhone 17 Pro, iPhone 17 and the all-new iPhone Air. Explore the new AirPods Pro 3 featuring the world’s best in-ear Active Noise Cancellation. And discover the latest Apple Watch family, which provides more powerful health insights than ever.\nVideo replay of today’s event will be available shortly.\nVideo replay of today’s event will be available shortly.\nHere’s what we announced.\niPhone 17 Pro\nThe most powerful iPhone ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras and the new Center Stage front camera.\niPhone Air\nThe thinnest iPhone ever with the power of pro inside. More durable than any previous iPhone. Our best display ever with Ceramic Shield 2 on the front. The powerful A19 Pro chip. An advanced 48MP Fusion camera system. And the new Center Stage front camera.\niPhone 17\nEven more delightful. Even more durable. Our best display ever with ProMotion up to 120Hz and the new Ceramic Shield 2 on the front. An advanced 48MP Dual Fusion camera system. And the new Center Stage front camera.\nAirPods Pro 3\nFeaturing the world’s best in-ear Active Noise Cancellation.\n1\nExceptional sound quality. All-new heart rate sensing during workouts.\n2\nLive Translation to communicate across languages.\n3\nAnd improved battery life with up to 8 hours of listening time.\n4\nApple Watch Series 11\nThe ultimate way to watch your health. Wake up to your sleep score. Get notified of chronic high blood pressure.\n5\nBoost your fitness with new Workout Buddy.\n6\nAnd enjoy up to 24 hours of battery life.\n7\nApple Watch SE 3\nAll-new essentials at a great price. Now you can track your sleep score. Get richer health insights in the Vitals app.\n8\nCharge up to 2x faster with new fast charging.\n9\nAnd see your info at a glance with the Always-On display.\nApple Watch Ultra 3\nNew satellite communications,\n10\nmulti-day battery life,\n11\nthe largest, brightest display on an Apple Watch, advanced metrics, 5G\n12\nand dual-frequency GPS — it’s the ultimate sports and adventure watch.\nView recent Apple events\nView all Apple events","attrs_markdown":"Choose another country or region to see content specific to your location and shop online.\n\nUnited States\n\n- United States\n- Other country or region\n\n[Continue](https:\/\/www.apple.com\/apple-events\/)\n# Apple Events\n- [Apple](https:\/\/www.apple.com\/uk\/)\n- - [Store](https:\/\/www.apple.com\/uk\/shop\/goto\/store)\n  \n  ## Shop\n  - [Shop the Latest](https:\/\/www.apple.com\/uk\/shop\/goto\/store)\n  - [Mac](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_mac)\n  - [iPad](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_ipad)\n  - [iPhone](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_iphone)\n  - [Apple Watch](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_watch)\n  - [Apple Vision Pro](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_vision)\n  - [AirPods](https:\/\/www.apple.com\/uk\/shop\/goto\/airpods\/accessories)\n  - [Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_accessories)\n  \n  ## Quick Links\n  - [Find a Store](https:\/\/www.apple.com\/uk\/retail\/)\n  - [Order Status](https:\/\/www.apple.com\/uk\/shop\/goto\/order\/list)\n  - [Apple Trade In](https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in)\n  - [Financing](https:\/\/www.apple.com\/uk\/shop\/goto\/ww\/financing)\n  - [Personal Setup](https:\/\/www.apple.com\/uk\/shop\/goto\/personal_setup)\n  \n  ## Shop Special Stores\n  - [Certified Refurbished](https:\/\/www.apple.com\/uk\/shop\/goto\/special_deals)\n  - [Education](https:\/\/www.apple.com\/uk\/shop\/goto\/educationrouting)\n  - [Business](https:\/\/www.apple.com\/uk\/retail\/business\/)\n  \n  - [Mac](https:\/\/www.apple.com\/uk\/mac\/)\n  \n  ## Explore Mac\n  - [Explore All Mac](https:\/\/www.apple.com\/uk\/mac\/)\n  - [MacBook Neo](https:\/\/www.apple.com\/uk\/macbook-neo\/)\n  - [MacBook Air](https:\/\/www.apple.com\/uk\/macbook-air\/)\n  - [MacBook Pro](https:\/\/www.apple.com\/uk\/macbook-pro\/)\n  - [iMac](https:\/\/www.apple.com\/uk\/imac\/)\n  - [Mac mini](https:\/\/www.apple.com\/uk\/mac-mini\/)\n  - [Mac Studio](https:\/\/www.apple.com\/uk\/mac-studio\/)\n  - [Displays](https:\/\/www.apple.com\/uk\/displays\/)\n  - [Compare Mac](https:\/\/www.apple.com\/uk\/mac\/compare\/)\n  - [Switch from PC to Mac](https:\/\/www.apple.com\/uk\/mac\/mac-does-that\/)\n  \n  ## Shop Mac\n  - [Shop Mac](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_mac)\n  - [Mac Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/mac\/accessories)\n  - [Apple Trade In](https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in)\n  - [Financing](https:\/\/www.apple.com\/uk\/shop\/goto\/ww\/financing)\n  - [Personal Setup](https:\/\/www.apple.com\/uk\/shop\/goto\/personal_setup)\n  \n  ## More from Mac\n  - [Mac Support](https:\/\/support.apple.com\/en-gb\/mac?cid=gn-ols-mac-psp-prodfly)\n  - [AppleCare](https:\/\/www.apple.com\/uk\/applecare\/?filter=mac)\n  - [macOS Tahoe](https:\/\/www.apple.com\/uk\/os\/macos\/)\n  - [Apple Intelligence](https:\/\/www.apple.com\/uk\/apple-intelligence\/)\n  - [Apps by Apple](https:\/\/www.apple.com\/uk\/apps\/)\n  - [Apple Creator Studio](https:\/\/www.apple.com\/uk\/apple-creator-studio\/)\n  - [Better with iPhone](https:\/\/www.apple.com\/uk\/macos\/continuity\/)\n  - [iCloud+](https:\/\/www.apple.com\/uk\/icloud\/)\n  - [Mac for Business](https:\/\/www.apple.com\/uk\/business\/mac\/)\n  - [Education](https:\/\/www.apple.com\/uk\/education\/)\n  \n  - [iPad](https:\/\/www.apple.com\/uk\/ipad\/)\n  \n  ## Explore iPad\n  - [Explore All iPad](https:\/\/www.apple.com\/uk\/ipad\/)\n  - [iPad Pro](https:\/\/www.apple.com\/uk\/ipad-pro\/)\n  - [iPad Air](https:\/\/www.apple.com\/uk\/ipad-air\/)\n  - [iPad](https:\/\/www.apple.com\/uk\/ipad-11\/)\n  - [iPad mini](https:\/\/www.apple.com\/uk\/ipad-mini\/)\n  - [Apple Pencil](https:\/\/www.apple.com\/uk\/apple-pencil\/)\n  - [Keyboards](https:\/\/www.apple.com\/uk\/ipad-keyboards\/)\n  - [Compare iPad](https:\/\/www.apple.com\/uk\/ipad\/compare\/)\n  \n  ## Shop iPad\n  - [Shop iPad](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_ipad)\n  - [iPad Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/ipad\/accessories)\n  - [Apple Trade In](https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in)\n  - [Financing](https:\/\/www.apple.com\/uk\/shop\/goto\/ww\/financing)\n  - [Personal Setup](https:\/\/www.apple.com\/uk\/shop\/goto\/personal_setup)\n  \n  ## More from iPad\n  - [iPad Support](https:\/\/support.apple.com\/en-gb\/ipad?cid=gn-ols-ipad-psp-prodfly)\n  - [AppleCare](https:\/\/www.apple.com\/uk\/applecare\/?filter=ipad)\n  - [iPadOS 26](https:\/\/www.apple.com\/uk\/os\/ipados\/)\n  - [Apple Intelligence](https:\/\/www.apple.com\/uk\/apple-intelligence\/)\n  - [Designed for Families](https:\/\/www.apple.com\/uk\/designed-for-families\/)\n  - [Apps by Apple](https:\/\/www.apple.com\/uk\/apps\/)\n  - [Apple Creator Studio](https:\/\/www.apple.com\/uk\/apple-creator-studio\/)\n  - [iCloud+](https:\/\/www.apple.com\/uk\/icloud\/)\n  - [Education](https:\/\/www.apple.com\/uk\/education\/)\n  \n  - [iPhone](https:\/\/www.apple.com\/uk\/iphone\/)\n  \n  ## Explore iPhone\n  - [Explore All iPhone](https:\/\/www.apple.com\/uk\/iphone\/)\n  - [iPhone 17 Pro](https:\/\/www.apple.com\/uk\/iphone-17-pro\/)\n  - [iPhone Air](https:\/\/www.apple.com\/uk\/iphone-air\/)\n  - [iPhone 17](https:\/\/www.apple.com\/uk\/iphone-17\/)\n  - [iPhone 17e](https:\/\/www.apple.com\/uk\/iphone-17e\/)\n  - [iPhone 16](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_iphone\/iphone_16)\n  - [Compare iPhone](https:\/\/www.apple.com\/uk\/iphone\/compare\/)\n  - [Switch from Android](https:\/\/www.apple.com\/uk\/iphone\/switch\/)\n  \n  ## Shop iPhone\n  - [Shop iPhone](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_iphone)\n  - [iPhone Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/iphone\/accessories)\n  - [Apple Trade In](https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in)\n  - [Financing](https:\/\/www.apple.com\/uk\/shop\/goto\/ww\/financing)\n  - [Personal Setup](https:\/\/www.apple.com\/uk\/shop\/goto\/personal_setup)\n  \n  ## More from iPhone\n  - [iPhone Support](https:\/\/support.apple.com\/en-gb\/iphone?cid=gn-ols-iphone-psp-prodfly)\n  - [AppleCare](https:\/\/www.apple.com\/uk\/applecare\/?filter=iphone)\n  - [iOS 26](https:\/\/www.apple.com\/uk\/os\/ios\/)\n  - [Apple Intelligence](https:\/\/www.apple.com\/uk\/apple-intelligence\/)\n  - [Designed for Families](https:\/\/www.apple.com\/uk\/designed-for-families\/)\n  - [Apps by Apple](https:\/\/www.apple.com\/uk\/apps\/)\n  - [iPhone Privacy](https:\/\/www.apple.com\/uk\/privacy\/)\n  - [Better with Mac](https:\/\/www.apple.com\/uk\/macos\/continuity\/)\n  - [iCloud+](https:\/\/www.apple.com\/uk\/icloud\/)\n  - [Wallet, Pay](https:\/\/www.apple.com\/uk\/wallet\/)\n  - [Siri](https:\/\/www.apple.com\/uk\/siri\/)\n  \n  - [Watch](https:\/\/www.apple.com\/uk\/watch\/)\n  \n  ## Explore Watch\n  - [Explore All Apple Watch](https:\/\/www.apple.com\/uk\/watch\/)\n  - [Apple Watch Series 11](https:\/\/www.apple.com\/uk\/apple-watch-series-11\/)\n  - [Apple Watch SE 3](https:\/\/www.apple.com\/uk\/apple-watch-se-3\/)\n  - [Apple Watch Ultra 3](https:\/\/www.apple.com\/uk\/apple-watch-ultra-3\/)\n  - [Apple Watch Nike](https:\/\/www.apple.com\/uk\/apple-watch-nike\/)\n  - [Apple Watch Hermès](https:\/\/www.apple.com\/uk\/apple-watch-hermes\/)\n  - [Compare Watch](https:\/\/www.apple.com\/uk\/watch\/compare\/)\n  - [Why Apple Watch](https:\/\/www.apple.com\/uk\/watch\/why-apple-watch\/)\n  \n  ## Shop Watch\n  - [Shop Apple Watch](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_watch)\n  - [Apple Watch Straps](https:\/\/www.apple.com\/uk\/shop\/goto\/watch\/bands)\n  - [Apple Watch Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/watch\/accessories)\n  - [Apple Trade In](https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in)\n  - [Financing](https:\/\/www.apple.com\/uk\/shop\/goto\/ww\/financing)\n  - [Personal Setup](https:\/\/www.apple.com\/uk\/shop\/goto\/personal_setup)\n  \n  ## More from Watch\n  - [Apple Watch Support](https:\/\/support.apple.com\/en-gb\/watch?cid=gn-ols-watch-psp-prodfly)\n  - [AppleCare](https:\/\/www.apple.com\/uk\/applecare\/?filter=watch)\n  - [watchOS 26](https:\/\/www.apple.com\/uk\/os\/watchos\/)\n  - [Apple Watch For Your Kids](https:\/\/www.apple.com\/uk\/apple-watch-for-your-kids\/)\n  - [Apps by Apple](https:\/\/www.apple.com\/uk\/apps\/)\n  - [Apple Fitness+](https:\/\/www.apple.com\/uk\/apple-fitness-plus\/)\n  \n  - [Vision](https:\/\/www.apple.com\/uk\/apple-vision-pro\/)\n  \n  ## Explore Vision\n  - [Explore Apple Vision Pro](https:\/\/www.apple.com\/uk\/apple-vision-pro\/)\n  - [Tech Specs](https:\/\/www.apple.com\/uk\/apple-vision-pro\/specs\/)\n  \n  ## Shop Vision\n  - [Shop Apple Vision Pro](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_vision)\n  - [Apple Vision Pro Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/vision\/accessories)\n  - [Book a Demo](https:\/\/www.apple.com\/uk\/retail\/instore-shopping-session\/session-selection\/?topic=visionpro)\n  - [Financing](https:\/\/www.apple.com\/uk\/shop\/goto\/ww\/financing)\n  - [Personal Setup](https:\/\/www.apple.com\/uk\/shop\/goto\/personal_setup)\n  \n  ## More from Vision\n  - [Apple Vision Pro Support](https:\/\/support.apple.com\/en-gb\/apple-vision-pro?cid=gn-nav-vision-psp-prodfly)\n  - [AppleCare](https:\/\/www.apple.com\/uk\/applecare\/?filter=apple-vision-pro)\n  - [visionOS 26](https:\/\/www.apple.com\/uk\/os\/visionos\/)\n  - [Apple Vision Pro for Enterprise](https:\/\/www.apple.com\/uk\/business\/enterprise\/apple-vision-pro\/)\n  \n  - [AirPods](https:\/\/www.apple.com\/uk\/airpods\/)\n  \n  ## Explore AirPods\n  - [Explore All AirPods](https:\/\/www.apple.com\/uk\/airpods\/)\n  - [AirPods 4](https:\/\/www.apple.com\/uk\/airpods-4\/)\n  - [AirPods Pro 3](https:\/\/www.apple.com\/uk\/airpods-pro\/)\n  - [AirPods Max 2](https:\/\/www.apple.com\/uk\/airpods-max\/)\n  - [Compare AirPods](https:\/\/www.apple.com\/uk\/airpods\/compare\/)\n  \n  ## Shop AirPods\n  - [Shop AirPods](https:\/\/www.apple.com\/uk\/shop\/goto\/accessories\/all_accessories\/headphones_speakers?fh=47d1%2B3214%2B45aa%2B45ab&f=apple-overear-sport&page=1)\n  - [AirPods Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/airpods\/accessories)\n  \n  ## More from AirPods\n  - [AirPods Support](https:\/\/support.apple.com\/en-gb\/airpods?cid=gn-ols-airpods-psp-prodfly)\n  - [AppleCare](https:\/\/www.apple.com\/uk\/applecare\/?filter=headphones)\n  - [Hearing Health](https:\/\/www.apple.com\/uk\/airpods-pro\/hearing-health\/)\n  - [Apple Music](https:\/\/www.apple.com\/uk\/apple-music\/)\n  - [Apple Fitness+](https:\/\/www.apple.com\/uk\/apple-fitness-plus\/)\n  \n  - [TV & Home](https:\/\/www.apple.com\/uk\/tv-home\/)\n  \n  ## Explore TV & Home\n  - [Explore TV & Home](https:\/\/www.apple.com\/uk\/tv-home\/)\n  - [Apple TV 4K](https:\/\/www.apple.com\/uk\/apple-tv-4k\/)\n  - [HomePod](https:\/\/www.apple.com\/uk\/homepod-2nd-generation\/)\n  - [HomePod mini](https:\/\/www.apple.com\/uk\/homepod-mini\/)\n  \n  ## Shop TV & Home\n  - [Shop Apple TV 4K](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_tv\/apple_tv_4k)\n  - [Shop HomePod](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_homepod\/homepod)\n  - [Shop HomePod mini](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_homepod\/homepod_mini)\n  - [Shop Siri Remote](https:\/\/www.apple.com\/uk\/shop\/goto\/product\/MW5G3)\n  - [TV & Home Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/smart_home\/accessories)\n  \n  ## More from TV & Home\n  - [Apple TV Support](https:\/\/support.apple.com\/en-gb\/apple-tv?cid=gn-ols-appletv-psp-prodfly)\n  - [HomePod Support](https:\/\/support.apple.com\/en-gb\/homepod?cid=gn-ols-homepod-psp-prodfly)\n  - [AppleCare for Apple TV](https:\/\/www.apple.com\/uk\/applecare\/?filter=tv)\n  - [AppleCare for HomePod](https:\/\/www.apple.com\/uk\/applecare\/?filter=homepod)\n  - [Apple TV app](https:\/\/www.apple.com\/uk\/apple-tv-app\/)\n  - [Apple TV](https:\/\/www.apple.com\/uk\/apple-tv\/)\n  - [Home app](https:\/\/www.apple.com\/uk\/home-app\/)\n  - [Apple Music](https:\/\/www.apple.com\/uk\/apple-music\/)\n  - [Siri](https:\/\/www.apple.com\/uk\/siri\/)\n  - [AirPlay](https:\/\/www.apple.com\/uk\/airplay\/)\n  \n  - [Entertainment](https:\/\/www.apple.com\/uk\/entertainment\/)\n  \n  ## Explore Entertainment\n  - [Explore Entertainment](https:\/\/www.apple.com\/uk\/services\/)\n  - [Apple One](https:\/\/www.apple.com\/uk\/apple-one\/)\n  - [Apple TV](https:\/\/www.apple.com\/uk\/apple-tv\/)\n  - [Apple Music](https:\/\/www.apple.com\/uk\/apple-music\/)\n  - [Apple Arcade](https:\/\/www.apple.com\/uk\/apple-arcade\/)\n  - [Apple Fitness+](https:\/\/www.apple.com\/uk\/apple-fitness-plus\/)\n  - [Apple News+](https:\/\/www.apple.com\/uk\/apple-news\/)\n  - [Apple Podcasts](https:\/\/www.apple.com\/uk\/apple-podcasts\/)\n  - [Apple Books](https:\/\/www.apple.com\/uk\/apple-books\/)\n  - [App Store](https:\/\/www.apple.com\/uk\/app-store\/)\n  \n  ## Support\n  - [Apple TV Support](https:\/\/support.apple.com\/en-gb\/tv?cid=gn-ols-tv-psp-prodfly)\n  - [Apple Music Support](https:\/\/support.apple.com\/en-gb\/music?cid=gn-ols-music-psp-prodfly)\n  \n  - [Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_accessories)\n  \n  ## Shop Accessories\n  - [Shop All Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_accessories)\n  - [Mac](https:\/\/www.apple.com\/uk\/shop\/goto\/mac\/accessories)\n  - [iPad](https:\/\/www.apple.com\/uk\/shop\/goto\/ipad\/accessories)\n  - [iPhone](https:\/\/www.apple.com\/uk\/shop\/goto\/iphone\/accessories)\n  - [Apple Watch](https:\/\/www.apple.com\/uk\/shop\/goto\/watch\/accessories)\n  - [Apple Vision Pro](https:\/\/www.apple.com\/uk\/shop\/goto\/vision\/accessories)\n  - [AirPods](https:\/\/www.apple.com\/uk\/shop\/goto\/airpods\/accessories)\n  - [TV & Home](https:\/\/www.apple.com\/uk\/shop\/goto\/smart_home\/accessories)\n  \n  ## Explore Accessories\n  - [Made by Apple](https:\/\/www.apple.com\/uk\/shop\/goto\/accessories\/all_accessories\/made_by_apple)\n  - [Beats](https:\/\/www.apple.com\/uk\/shop\/goto\/accessories\/all_accessories\/beats_featured)\n  - [AirTag](https:\/\/www.apple.com\/uk\/airtag\/)\n  \n  - [Support](https:\/\/support.apple.com\/en-gb\/?cid=gn-ols-home-hp-tab)\n  \n  ## Explore Support\n  - [iPhone](https:\/\/support.apple.com\/en-gb\/iphone?cid=gn-ols-iphone-psp-explore)\n  - [Mac](https:\/\/support.apple.com\/en-gb\/mac?cid=gn-ols-mac-psp-explore)\n  - [iPad](https:\/\/support.apple.com\/en-gb\/ipad?cid=gn-ols-ipad-psp-explore)\n  - [Watch](https:\/\/support.apple.com\/en-gb\/watch?cid=gn-ols-watch-psp-explore)\n  - [Apple Vision Pro](https:\/\/support.apple.com\/en-gb\/apple-vision-pro?cid=gn-nav-vision-psp-explore)\n  - [AirPods](https:\/\/support.apple.com\/en-gb\/airpods?cid=gn-ols-airpods-psp-explore)\n  - [Music](https:\/\/support.apple.com\/en-gb\/music?cid=gn-ols-music-psp-explore)\n  - [TV](https:\/\/support.apple.com\/en-gb\/tv?cid=gn-ols-tv-psp-explore)\n  - [Explore Support](https:\/\/support.apple.com\/en-gb\/?cid=gn-ols-home-hp-explore)\n  \n  ## Get Help\n  - [Community](https:\/\/discussions.apple.com\/welcome?cid=gn-com-community-lp-get_help)\n  - [Check Coverage](https:\/\/checkcoverage.apple.com\/gb\/en?cid=gn-ols-checkcoverage-lp-get_help)\n  - [Genius Bar](https:\/\/www.apple.com\/uk\/retail\/geniusbar\/)\n  - [Repair](https:\/\/support.apple.com\/en-gb\/repair?cid=gn-ols-repair-lp-get_help)\n  \n  ## Helpful Topics\n  - [Get AppleCare](https:\/\/www.apple.com\/uk\/applecare\/)\n  - [Apple Account and Password](https:\/\/support.apple.com\/en-gb\/apple-account?cid=gn-ols-appleaccount-psp-helpful_topics)\n  - [Billing & Subscriptions](https:\/\/support.apple.com\/en-gb\/billing?cid=gn-ols-billing-collection-helpful_topics)\n  - [Accessibility](https:\/\/support.apple.com\/en-gb\/accessibility?cid=gn-ols-accessibility-psp-helpful_topics)\n- ## Quick Links\n  - [Find a Store](https:\/\/www.apple.com\/uk\/retail\/)\n  - [Apple Vision Pro](https:\/\/www.apple.com\/uk\/apple-vision-pro\/)\n  - [AirPods](https:\/\/www.apple.com\/uk\/airpods\/)\n  - [Apple Intelligence](https:\/\/www.apple.com\/uk\/apple-intelligence\/)\n  - [Apple Trade In](https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in)\n- 0\\+\n\n[Apple Events](https:\/\/www.apple.com\/uk\/apple-events\/)\n\n## Apple Event\nGet to know the next generation of iPhone — iPhone 17 Pro, iPhone 17 and the all-new iPhone Air. Explore the new AirPods Pro 3 featuring the world’s best in-ear Active Noise Cancellation. And discover the latest Apple Watch family, which provides more powerful health insights than ever.\n\nVideo replay of today’s event will be available shortly.\n\nVideo replay of today’s event will be available shortly.\n\n[Watch the event](https:\/\/events-delivery.apple.com\/1208epinirnubocgyngedcvpuacuxred\/m3u8\/vod_index-LCdGPniMnwieLjznjgFWrHbmwmHmTsZBx.m3u8)\n\n## Here’s what we announced.\n![A back view of the top third of an iPhone 17 Pro in Cosmic Orange showing all three 48 MP cameras.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/iphone_17_pro__dd7w48anyyi6_large.jpg)\n\n![A back view of the top third of an iPhone 17 Pro in Cosmic Orange showing all three 48 MP cameras.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/iphone_17_pro__dd7w48anyyi6_large.jpg)\n\n### iPhone 17 Pro\nThe most powerful iPhone ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras and the new Center Stage front camera.\n\n[Learn more](https:\/\/www.apple.com\/uk\/iphone-17-pro\/)\n\n![The word Air, spelled in thin, chrome-coloured letters. The I in Air is a side view of an iPhone Air device in Sky Blue. It shows a button and part of a camera peeking out from the top right.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/iphone_air__bm7zl2b14quu_large.jpg)\n\n![The word Air, spelled in thin, chrome-coloured letters. The I in Air is a side view of an iPhone Air device in Sky Blue. It shows a button and part of a camera peeking out from the top right.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/iphone_air__bm7zl2b14quu_large.jpg)\n\n### iPhone Air\nThe thinnest iPhone ever with the power of pro inside. More durable than any previous iPhone. Our best display ever with Ceramic Shield 2 on the front. The powerful A19 Pro chip. An advanced 48MP Fusion camera system. And the new Center Stage front camera.\n\n[Learn more](https:\/\/www.apple.com\/uk\/iphone-air\/)\n\n![Five overlapping fanned out iPhone 17 devices in Black, Lavender, Mist Blue, Sage and White respectively. All in side view, with the top of the first visible one in Black showing the Apple logo on the back of the phone.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/iphone_17__fwjbtncx5seq_large.jpg)\n\n![Five overlapping fanned out iPhone 17 devices in Black, Lavender, Mist Blue, Sage and White respectively. All in side view, with the top of the first visible one in Black showing the Apple logo on the back of the phone.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/iphone_17__fwjbtncx5seq_large.jpg)\n\n### iPhone 17\nEven more delightful. Even more durable. Our best display ever with ProMotion up to 120Hz and the new Ceramic Shield 2 on the front. An advanced 48MP Dual Fusion camera system. And the new Center Stage front camera.\n\n[Learn more](https:\/\/www.apple.com\/uk\/iphone-17\/)\n\n![Back view of a pair of White Airpods Pro 3 facing in opposite directions on a white background.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/airpods_pro_3__cgtv50xyb7bm_large.jpg)\n\n![Back view of a pair of White Airpods Pro 3 facing in opposite directions on a white background.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/airpods_pro_3__cgtv50xyb7bm_large.jpg)\n\n### AirPods Pro 3\nFeaturing the world’s best in-ear Active Noise Cancellation.[1](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-1) Exceptional sound quality. All-new heart rate sensing during workouts.[2](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-2) Live Translation to communicate across languages.[3](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-3) And improved battery life with up to 8 hours of listening time.[4](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-4)\n\n[Learn more](https:\/\/www.apple.com\/uk\/airpods-pro\/)\n\n![Side view of an Apple Watch Series 11 in Rose Gold Aluminium with sleep score and other dynamic data visible on display.](https:\/\/www.apple.com\/uk\/apple-events\/home\/images\/overview\/announced\/apple_watch_series_11__cjtnoiutpqoi_large.jpg)\n\n![Side view of an Apple Watch Series 11 in Rose Gold Aluminium with sleep score and other dynamic data visible on display.](https:\/\/www.apple.com\/uk\/apple-events\/home\/images\/overview\/announced\/apple_watch_series_11__cjtnoiutpqoi_large.jpg)\n\n### Apple Watch Series 11\nThe ultimate way to watch your health. Wake up to your sleep score. Get notified of chronic high blood pressure.[5](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-5) Boost your fitness with new Workout Buddy.[6](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-6) And enjoy up to 24 hours of battery life.[7](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-7)\n\n[Learn more](https:\/\/www.apple.com\/uk\/apple-watch-series-11\/)\n\n![A series of Apple Watch SE devices in different orientations.](https:\/\/www.apple.com\/uk\/apple-events\/home\/images\/overview\/announced\/apple_watch_se_3__eo8ipty0m2uu_large.jpg)\n\n![A series of Apple Watch SE devices in different orientations.](https:\/\/www.apple.com\/uk\/apple-events\/home\/images\/overview\/announced\/apple_watch_se_3__eo8ipty0m2uu_large.jpg)\n\n### Apple Watch SE 3\nAll-new essentials at a great price. Now you can track your sleep score. Get richer health insights in the Vitals app.[8](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-8) Charge up to 2x faster with new fast charging.[9](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-9) And see your info at a glance with the Always-On display.\n\n[Learn more](https:\/\/www.apple.com\/uk\/apple-watch-se-3\/)\n\n![A close-up of a Natural Titanium Apple Watch Ultra 3 on a black background. The display shows the time and other dynamic info.](https:\/\/www.apple.com\/uk\/apple-events\/home\/images\/overview\/announced\/apple_watch_ultra_3__31prdjiduj6e_large.jpg)\n\n![A close-up of a Natural Titanium Apple Watch Ultra 3 on a black background. The display shows the time and other dynamic info.](https:\/\/www.apple.com\/uk\/apple-events\/home\/images\/overview\/announced\/apple_watch_ultra_3__31prdjiduj6e_large.jpg)\n\n### Apple Watch Ultra 3\nNew satellite communications,[10](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-10) multi-day battery life,[11](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-11) the largest, brightest display on an Apple Watch, advanced metrics, 5G[12](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-12) and dual-frequency GPS — it’s the ultimate sports and adventure watch.\n\n[Learn more](https:\/\/www.apple.com\/uk\/apple-watch-ultra-3\/)\n\n## View recent Apple events\n- ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/jun-2025__ckwfctgnhjte_large.jpg)\n  \n  ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/jun-2025__ckwfctgnhjte_large.jpg)\n  \n  ### WWDC 9 June 2025\n  Introducing our broadest design update ever, a more helpful Apple Intelligence and exciting new features across all our platforms.\n  \n  [Watch](https:\/\/events-delivery.apple.com\/0705ssefukzgmvtafvdghmccmofevkcb\/m3u8\/vod_index-joowRJLcCBPCthnkzxWwyZCUDqDsNaCG.m3u8)\n- ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/sep-2024__cts31pf8trki_large.jpg)\n  \n  ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/sep-2024__cts31pf8trki_large.jpg)\n  \n  ### Apple Event 9 September 2024\n  Introducing iPhone 16 Pro and iPhone 16 with Apple Intelligence, Apple Watch Series 10 and AirPods 4. New colours for Apple Watch Ultra 2 and AirPods Max. AirPods Pro 2 with hearing health features.\n  \n  [Watch](https:\/\/events-delivery.apple.com\/2907awdhsyhpvlytqgjqgskvlqzxnhph\/m3u8\/vod_index-wQcWZLpctCRAsNbtagWZNbgMeoyExYKV.m3u8)\n- ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/jun-2024__ekxn97e2n2uu_large.jpg)\n  \n  ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/jun-2024__ekxn97e2n2uu_large.jpg)\n  \n  ### WWDC 10 June 2024\n  Introducing Apple Intelligence, AI for the rest of us. And exciting updates coming with iOS 18, iPadOS 18, macOS Sequoia, watchOS 11 and visionOS 2.\n  \n  [Watch](https:\/\/events-delivery.apple.com\/1505clvgxdwlbjrjhxtjdgcdxaiabvuf\/m3u8\/vod_index-LHDoZDhTrsKLsbrZKqYpbWraixsWQHkw.m3u8)\n- ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/may-2024__b6vr6zu199o2_large.jpg)\n  \n  ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/may-2024__b6vr6zu199o2_large.jpg)\n  \n  ### Apple Event 7 May 2024\n  Introducing the unbelievably thin and portable iPad Pro with Apple M4 chip, the redesigned iPad Air in two sizes, and the all‑new Apple Pencil Pro.\n  \n  [Watch](https:\/\/events-delivery.apple.com\/2403kaqfcpzjjnpkkkkmbtyqacnyrknu\/m3u8\/vod_index-FWvkXNNmsRMrZDXBaxokUYtHsLjfLzXu.m3u8)\n- ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/oct-2023__e5difzriqeqa_large.jpg)\n  \n  ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/oct-2023__e5difzriqeqa_large.jpg)\n  \n  ### Apple Event 30 October 2023\n  Introducing the new MacBook Pro 14” and 16” and the new iMac. Now supercharged by the M3 family of chips.\n  \n  [Watch](https:\/\/events-delivery.apple.com\/2409nbcxymeynatwojbbrjuhryomtudb\/m3u8\/vod_index-oXZvssLWyjfQDEQuVuCBHPWDywaNEipk.m3u8)\n- ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/sep-2023__dvukal3juemq_large.jpg)\n  \n  ![](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/recent-events\/gallery\/sep-2023__dvukal3juemq_large.jpg)\n  \n  ### Apple Event 12 September 2023\n  Introducing iPhone 15 Pro, iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2, and a major step towards making all our products carbon neutral by 2030.\n  \n  [Watch](https:\/\/events-delivery.apple.com\/1008yunfyueoofvvgxpjmmvcblgnjsel\/m3u8\/vod_index-CtXiJhDFfUsjjmudzvWNpveYoQAuZgpd.m3u8)\n## [View all Apple events](https:\/\/podcasts.apple.com\/gb\/channel\/apple-events\/id6442627105?hasPaidContent=false)\n\n## Apple Footer\n1. Testing conducted by Apple in July 2025 using AirPods Pro 3 paired with iPhone 16 with pre-release AirPods firmware and iOS 26. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the best-selling wireless in-ear headphones commercially available at the time of testing. Performance depends on device settings, environment and many other factors.\n2. Built-in heart rate monitor is intended for use during workouts with the Fitness app and compatible third-party apps on iPhone running iOS 26 and later. Refer to [support.apple.com\/en-gb](https:\/\/support.apple.com\/en-gb\/?cid=mc-ols-general-b3d8fc66-apple-events) for more information.\n3. Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation and AirPods Pro 2 and later with the latest firmware when paired with an Apple Intelligence–enabled iPhone running iOS 26 and later. Supports English (UK, US), French (France), German, Portuguese (Brazil) and Spanish (Spain). For more information, see [Feature Availability](https:\/\/www.apple.com\/uk\/ios\/feature-availability\/).\n4. Testing conducted by Apple in July and August 2025 using pre-production AirPods Pro 3 with MagSafe Charging Case paired with pre-production iPhone 17 Pro units, all with pre-release software. The playlist consisted of 358 unique audio tracks purchased from the iTunes Store (256-Kbps AAC encoding). Volume was set to 50% and Active Noise Cancellation was enabled. With Spatial Audio and Head Tracking enabled, listening time was up to 7.5 hours. Testing consisted of full AirPods Pro battery discharge while playing audio until the first AirPod Pro stopped playback. Battery life depends on device settings, environment, usage and many other factors.\n5. As of 9 September 2025, hypertension notifications are pending regulatory review and expected to be cleared this month, with availability on Apple Watch Series 9 and later and Apple Watch Ultra 2 and later. The feature is not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons.\n6. Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements see [support.apple.com\/en-gb\/121115](https:\/\/support.apple.com\/en-gb\/121115?cid=mc-ols-general-b3d8fc66-apple-events).\n7. All-day battery life including sleep tracking is based on the following use: 300 time checks, 90 notifications, 15 minutes of app use, a 60‑minute workout with music playback from Apple Watch via Bluetooth and 6 hours of sleep tracking, over the course of 24 hours; Apple Watch Series 11 (GPS) usage includes connection to iPhone via Bluetooth during the entire 24‑hour test; Apple Watch Series 11 (GPS + Cellular) usage includes a total of 4 hours of cellular connection and 20 hours of connection to iPhone via Bluetooth over the course of 24 hours. Testing conducted by Apple in July and August 2025 using pre‑production Apple Watch Series 11 (GPS) and Apple Watch Series 11 (GPS + Cellular), each paired with an iPhone; all devices tested with pre‑release software. Battery life varies by use, configuration, mobile network, signal strength and many other factors; actual results will vary.\n8. The Vitals app is for wellness purposes only and not for medical use.\n9. Testing conducted by Apple in July and August 2025 using pre-production Apple Watch SE 3 (GPS + Cellular) and Apple Watch SE 2 (GPS + Cellular), each paired with an iPhone; all devices tested with pre-release software, Apple Watch Magnetic Fast Charger to USB-C Cable (Model A2515) and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage and environmental factors; actual results will vary.\n10. Emergency SOS and Find My via satellite are included free for two years with the activation of Apple Watch Ultra 3. Connection and response times vary based on location, site conditions and other factors. Find My via satellite requires a mobile plan. Satellite connectivity provided by Globalstar and its affiliates. See [support.apple.com\/en-gb\/123924](https:\/\/support.apple.com\/en-gb\/123924?cid=mc-ols-general-b3d8fc66-apple-events) for more information.\n11. Multi-day battery life including sleep tracking is based on the following use: 600 time checks, 180 notifications, 30 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth and 6 hours of sleep tracking over the course of 42 hours; Apple Watch Ultra 3 usage includes a total of 8 hours of cellular connection and 34 hours of connection to iPhone via Bluetooth over the course of 42 hours. Testing conducted by Apple in July and August 2025 using pre-production Apple Watch Ultra 3 paired with an iPhone; all devices tested with pre-release software. Battery life varies by use, configuration, network, signal strength and many other factors; actual results will vary.\n12. Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see [apple.com\/uk\/watch\/cellular](https:\/\/www.apple.com\/uk\/watch\/cellular\/).\n\n- Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3 require iPhone 11 or later with iOS 26 or later.\n- Features are subject to change. Some features, applications and services may not be available in all regions or all languages.\n\n[ Apple](https:\/\/www.apple.com\/uk\/)\n\n1. Apple Events\n\n### Shop and Learn Shop and Learn\n- [Store](https:\/\/www.apple.com\/uk\/shop\/goto\/store)\n- [Mac](https:\/\/www.apple.com\/uk\/mac\/)\n- [iPad](https:\/\/www.apple.com\/uk\/ipad\/)\n- [iPhone](https:\/\/www.apple.com\/uk\/iphone\/)\n- [Watch](https:\/\/www.apple.com\/uk\/watch\/)\n- [Vision](https:\/\/www.apple.com\/uk\/apple-vision-pro\/)\n- [AirPods](https:\/\/www.apple.com\/uk\/airpods\/)\n- [TV & Home](https:\/\/www.apple.com\/uk\/tv-home\/)\n- [AirTag](https:\/\/www.apple.com\/uk\/airtag\/)\n- [Accessories](https:\/\/www.apple.com\/uk\/shop\/goto\/buy_accessories)\n- [Gift Cards](https:\/\/www.apple.com\/uk\/shop\/goto\/giftcards)\n\n### Apple Wallet Apple Wallet\n- [Wallet](https:\/\/www.apple.com\/uk\/wallet\/)\n- [Apple Pay](https:\/\/www.apple.com\/uk\/apple-pay\/)\n\n### Account Account\n- [Manage Your Apple Account](https:\/\/account.apple.com\/uk\/)\n- [Apple Store Account](https:\/\/www.apple.com\/uk\/shop\/goto\/account)\n- [iCloud.com](https:\/\/www.icloud.com\/)\n\n### Entertainment Entertainment\n- [Apple One](https:\/\/www.apple.com\/uk\/apple-one\/)\n- [Apple TV](https:\/\/www.apple.com\/uk\/apple-tv\/)\n- [Apple Music](https:\/\/www.apple.com\/uk\/apple-music\/)\n- [Apple Arcade](https:\/\/www.apple.com\/uk\/apple-arcade\/)\n- [Apple Fitness+](https:\/\/www.apple.com\/uk\/apple-fitness-plus\/)\n- [Apple News+](https:\/\/www.apple.com\/uk\/apple-news\/)\n- [Apple Podcasts](https:\/\/www.apple.com\/uk\/apple-podcasts\/)\n- [Apple Books](https:\/\/www.apple.com\/uk\/apple-books\/)\n- [App Store](https:\/\/www.apple.com\/uk\/app-store\/)\n\n### Apple Store Apple Store\n- [Find a Store](https:\/\/www.apple.com\/uk\/retail\/)\n- [Genius Bar](https:\/\/www.apple.com\/uk\/retail\/geniusbar\/)\n- [Today at Apple](https:\/\/www.apple.com\/uk\/today\/)\n- [Group Reservations](https:\/\/www.apple.com\/uk\/today\/groups\/)\n- [Apple Summer Camp](https:\/\/www.apple.com\/uk\/today\/camp\/)\n- [Apple Store App](https:\/\/apps.apple.com\/gb\/app\/apple-store\/id375380948)\n- [Certified Refurbished](https:\/\/www.apple.com\/uk\/shop\/goto\/special_deals)\n- [Apple Trade In](https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in)\n- [Financing](https:\/\/www.apple.com\/uk\/shop\/goto\/ww\/financing)\n- [Order Status](https:\/\/www.apple.com\/uk\/shop\/goto\/order\/list)\n- [Shopping Help](https:\/\/www.apple.com\/uk\/shop\/goto\/help)\n\n### For Business For Business\n- [Apple and Business](https:\/\/www.apple.com\/uk\/business\/)\n- [Shop for Business](https:\/\/www.apple.com\/uk\/retail\/business\/)\n\n### For Education For Education\n- [Apple and Education](https:\/\/www.apple.com\/uk\/education\/)\n- [Shop for University](https:\/\/www.apple.com\/uk\/shop\/goto\/educationrouting)\n\n### For Healthcare For Healthcare\n- [Apple and Healthcare](https:\/\/www.apple.com\/uk\/healthcare\/)\n\n### For Government For Government\n- [Apple and Government](https:\/\/www.apple.com\/uk\/government\/)\n\n### Apple Values Apple Values\n- [Accessibility](https:\/\/www.apple.com\/uk\/accessibility\/)\n- [Education](https:\/\/www.apple.com\/uk\/education-initiative\/)\n- [Environment](https:\/\/www.apple.com\/uk\/environment\/)\n- [Privacy](https:\/\/www.apple.com\/uk\/privacy\/)\n- [Supply Chain Innovation](https:\/\/www.apple.com\/uk\/supply-chain\/)\n\n### About Apple About Apple\n- [Newsroom](https:\/\/www.apple.com\/uk\/newsroom\/)\n- [Apple Leadership](https:\/\/www.apple.com\/uk\/leadership\/)\n- [Career Opportunities](https:\/\/www.apple.com\/careers\/uk\/)\n- [Warranty](https:\/\/www.apple.com\/legal\/warranty\/statutoryrights.html)\n- [Investors](https:\/\/investor.apple.com\/)\n- [Ethics & Compliance](https:\/\/www.apple.com\/compliance\/)\n- [Events](https:\/\/www.apple.com\/uk\/apple-events\/)\n- [European Job Creation](https:\/\/www.apple.com\/uk\/job-creation\/)\n- [Contact Apple](https:\/\/www.apple.com\/uk\/contact\/)\n\nMore ways to shop: [find an Apple Store](https:\/\/www.apple.com\/uk\/retail\/) or [other retailer](https:\/\/locate.apple.com\/uk\/en\/) near you. Or call [0800 048 0408](<tel:0800 048 0408>).\n\n[United Kingdom](https:\/\/www.apple.com\/choose-country-region\/ \"Choose your country or region\")\n\nCopyright © 2026 Apple Inc. All rights reserved.\n\n- [Privacy Policy](https:\/\/www.apple.com\/uk\/legal\/privacy\/)\n- [Use of Cookies](https:\/\/www.apple.com\/legal\/privacy\/en-ww\/cookies\/)\n- [Terms of Use](https:\/\/www.apple.com\/uk\/legal\/terms\/site.html)\n- [Sales and Refunds](https:\/\/www.apple.com\/uk\/shop\/goto\/help\/sales_refunds)\n- [Legal](https:\/\/www.apple.com\/uk\/legal\/)\n- [Site Map](https:\/\/www.apple.com\/uk\/sitemap\/)\n\n[United Kingdom](https:\/\/www.apple.com\/choose-country-region\/ \"Choose your country or region\")\n\n![](https:\/\/www.apple.com\/ac\/ac-video-posterframe\/4.0\/images\/ac_video_poster_960x540.jpg)\n\nAudio\n\nSubtitles\n\n- Off\n\nelapsed 00:00 44:44\n\nremaining \\-00:00 \\-44:44\n\nLive\n\nLive Streaming\n\n![](https:\/\/www.apple.com\/ac\/ac-video-posterframe\/4.0\/images\/ac_video_poster_960x540.jpg)\n\nAudio\n\nSubtitles\n\n- Off\n\nelapsed 00:00 44:44\n\nremaining \\-00:00 \\-44:44\n\nLive\n\nLive Streaming","attrs_readable_markdown":"## Apple Event\nGet to know the next generation of iPhone — iPhone 17 Pro, iPhone 17 and the all-new iPhone Air. Explore the new AirPods Pro 3 featuring the world’s best in-ear Active Noise Cancellation. And discover the latest Apple Watch family, which provides more powerful health insights than ever.\n\nVideo replay of today’s event will be available shortly.\n\nVideo replay of today’s event will be available shortly.\n\n## Here’s what we announced.\n![A back view of the top third of an iPhone 17 Pro in Cosmic Orange showing all three 48 MP cameras.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/iphone_17_pro__dd7w48anyyi6_large.jpg)\n\n### iPhone 17 Pro\nThe most powerful iPhone ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras and the new Center Stage front camera.\n\n![The word Air, spelled in thin, chrome-coloured letters. The I in Air is a side view of an iPhone Air device in Sky Blue. It shows a button and part of a camera peeking out from the top right.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/iphone_air__bm7zl2b14quu_large.jpg)\n\n### iPhone Air\nThe thinnest iPhone ever with the power of pro inside. More durable than any previous iPhone. Our best display ever with Ceramic Shield 2 on the front. The powerful A19 Pro chip. An advanced 48MP Fusion camera system. And the new Center Stage front camera.\n\n![Five overlapping fanned out iPhone 17 devices in Black, Lavender, Mist Blue, Sage and White respectively. All in side view, with the top of the first visible one in Black showing the Apple logo on the back of the phone.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/iphone_17__fwjbtncx5seq_large.jpg)\n\n### iPhone 17\nEven more delightful. Even more durable. Our best display ever with ProMotion up to 120Hz and the new Ceramic Shield 2 on the front. An advanced 48MP Dual Fusion camera system. And the new Center Stage front camera.\n\n![Back view of a pair of White Airpods Pro 3 facing in opposite directions on a white background.](https:\/\/www.apple.com\/v\/apple-events\/home\/ai\/images\/overview\/announced\/airpods_pro_3__cgtv50xyb7bm_large.jpg)\n\n### AirPods Pro 3\nFeaturing the world’s best in-ear Active Noise Cancellation.[1](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-1) Exceptional sound quality. All-new heart rate sensing during workouts.[2](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-2) Live Translation to communicate across languages.[3](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-3) And improved battery life with up to 8 hours of listening time.[4](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-4)\n\n![Side view of an Apple Watch Series 11 in Rose Gold Aluminium with sleep score and other dynamic data visible on display.](https:\/\/www.apple.com\/uk\/apple-events\/home\/images\/overview\/announced\/apple_watch_series_11__cjtnoiutpqoi_large.jpg)\n\n### Apple Watch Series 11\nThe ultimate way to watch your health. Wake up to your sleep score. Get notified of chronic high blood pressure.[5](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-5) Boost your fitness with new Workout Buddy.[6](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-6) And enjoy up to 24 hours of battery life.[7](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-7)\n\n![A series of Apple Watch SE devices in different orientations.](https:\/\/www.apple.com\/uk\/apple-events\/home\/images\/overview\/announced\/apple_watch_se_3__eo8ipty0m2uu_large.jpg)\n\n### Apple Watch SE 3\nAll-new essentials at a great price. Now you can track your sleep score. Get richer health insights in the Vitals app.[8](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-8) Charge up to 2x faster with new fast charging.[9](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-9) And see your info at a glance with the Always-On display.\n\n![A close-up of a Natural Titanium Apple Watch Ultra 3 on a black background. The display shows the time and other dynamic info.](https:\/\/www.apple.com\/uk\/apple-events\/home\/images\/overview\/announced\/apple_watch_ultra_3__31prdjiduj6e_large.jpg)\n\n### Apple Watch Ultra 3\nNew satellite communications,[10](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-10) multi-day battery life,[11](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-11) the largest, brightest display on an Apple Watch, advanced metrics, 5G[12](https:\/\/www.apple.com\/uk\/apple-events\/#footnote-12) and dual-frequency GPS — it’s the ultimate sports and adventure watch.\n\nView recent Apple events\n\n[View all Apple events](https:\/\/podcasts.apple.com\/gb\/channel\/apple-events\/id6442627105?hasPaidContent=false)","meta_canonical":null}

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Page Details

Property	Value
URL	https://www.apple.com/uk/apple-events/
Last Crawled	2026-04-01 21:05:33 (4 days ago)
First Indexed	2015-12-17 15:50:42 (10 years ago)
HTTP Status Code	200
Meta Title	Apple Events - Apple (UK)
Meta Description	Explore the next generation of iPhone — iPhone 17 Pro, iPhone 17, iPhone Air. Plus, AirPods Pro 3 and additions to the Apple Watch family.
Meta Canonical	null
Boilerpipe Text	Apple Event Get to know the next generation of iPhone — iPhone 17 Pro, iPhone 17 and the all-new iPhone Air. Explore the new AirPods Pro 3 featuring the world’s best in-ear Active Noise Cancellation. And discover the latest Apple Watch family, which provides more powerful health insights than ever. Video replay of today’s event will be available shortly. Video replay of today’s event will be available shortly. Here’s what we announced. iPhone 17 Pro The most powerful iPhone ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras and the new Center Stage front camera. iPhone Air The thinnest iPhone ever with the power of pro inside. More durable than any previous iPhone. Our best display ever with Ceramic Shield 2 on the front. The powerful A19 Pro chip. An advanced 48MP Fusion camera system. And the new Center Stage front camera. iPhone 17 Even more delightful. Even more durable. Our best display ever with ProMotion up to 120Hz and the new Ceramic Shield 2 on the front. An advanced 48MP Dual Fusion camera system. And the new Center Stage front camera. AirPods Pro 3 Featuring the world’s best in-ear Active Noise Cancellation. 1 Exceptional sound quality. All-new heart rate sensing during workouts. 2 Live Translation to communicate across languages. 3 And improved battery life with up to 8 hours of listening time. 4 Apple Watch Series 11 The ultimate way to watch your health. Wake up to your sleep score. Get notified of chronic high blood pressure. 5 Boost your fitness with new Workout Buddy. 6 And enjoy up to 24 hours of battery life. 7 Apple Watch SE 3 All-new essentials at a great price. Now you can track your sleep score. Get richer health insights in the Vitals app. 8 Charge up to 2x faster with new fast charging. 9 And see your info at a glance with the Always-On display. Apple Watch Ultra 3 New satellite communications, 10 multi-day battery life, 11 the largest, brightest display on an Apple Watch, advanced metrics, 5G 12 and dual-frequency GPS — it’s the ultimate sports and adventure watch. View recent Apple events View all Apple events
Markdown	Choose another country or region to see content specific to your location and shop online. United States - United States - Other country or region [Continue](https://www.apple.com/apple-events/) # Apple Events - [Apple](https://www.apple.com/uk/) - - [Store](https://www.apple.com/uk/shop/goto/store) ## Shop - [Shop the Latest](https://www.apple.com/uk/shop/goto/store) - [Mac](https://www.apple.com/uk/shop/goto/buy_mac) - [iPad](https://www.apple.com/uk/shop/goto/buy_ipad) - [iPhone](https://www.apple.com/uk/shop/goto/buy_iphone) - [Apple Watch](https://www.apple.com/uk/shop/goto/buy_watch) - [Apple Vision Pro](https://www.apple.com/uk/shop/goto/buy_vision) - [AirPods](https://www.apple.com/uk/shop/goto/airpods/accessories) - [Accessories](https://www.apple.com/uk/shop/goto/buy_accessories) ## Quick Links - [Find a Store](https://www.apple.com/uk/retail/) - [Order Status](https://www.apple.com/uk/shop/goto/order/list) - [Apple Trade In](https://www.apple.com/uk/shop/goto/trade_in) - [Financing](https://www.apple.com/uk/shop/goto/ww/financing) - [Personal Setup](https://www.apple.com/uk/shop/goto/personal_setup) ## Shop Special Stores - 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[Education](https://www.apple.com/uk/education/) - [iPhone](https://www.apple.com/uk/iphone/) ## Explore iPhone - [Explore All iPhone](https://www.apple.com/uk/iphone/) - [iPhone 17 Pro](https://www.apple.com/uk/iphone-17-pro/) - [iPhone Air](https://www.apple.com/uk/iphone-air/) - [iPhone 17](https://www.apple.com/uk/iphone-17/) - [iPhone 17e](https://www.apple.com/uk/iphone-17e/) - [iPhone 16](https://www.apple.com/uk/shop/goto/buy_iphone/iphone_16) - [Compare iPhone](https://www.apple.com/uk/iphone/compare/) - [Switch from Android](https://www.apple.com/uk/iphone/switch/) ## Shop iPhone - [Shop iPhone](https://www.apple.com/uk/shop/goto/buy_iphone) - [iPhone Accessories](https://www.apple.com/uk/shop/goto/iphone/accessories) - [Apple Trade In](https://www.apple.com/uk/shop/goto/trade_in) - [Financing](https://www.apple.com/uk/shop/goto/ww/financing) - [Personal Setup](https://www.apple.com/uk/shop/goto/personal_setup) ## More from iPhone - [iPhone Support](https://support.apple.com/en-gb/iphone?cid=gn-ols-iphone-psp-prodfly) - [AppleCare](https://www.apple.com/uk/applecare/?filter=iphone) - [iOS 26](https://www.apple.com/uk/os/ios/) - [Apple Intelligence](https://www.apple.com/uk/apple-intelligence/) - [Designed for Families](https://www.apple.com/uk/designed-for-families/) - [Apps by Apple](https://www.apple.com/uk/apps/) - [iPhone Privacy](https://www.apple.com/uk/privacy/) - [Better with Mac](https://www.apple.com/uk/macos/continuity/) - [iCloud+](https://www.apple.com/uk/icloud/) - [Wallet, Pay](https://www.apple.com/uk/wallet/) - [Siri](https://www.apple.com/uk/siri/) - [Watch](https://www.apple.com/uk/watch/) ## Explore Watch - [Explore All Apple Watch](https://www.apple.com/uk/watch/) - [Apple Watch Series 11](https://www.apple.com/uk/apple-watch-series-11/) - [Apple Watch SE 3](https://www.apple.com/uk/apple-watch-se-3/) - [Apple Watch Ultra 3](https://www.apple.com/uk/apple-watch-ultra-3/) - [Apple Watch Nike](https://www.apple.com/uk/apple-watch-nike/) - [Apple Watch Hermès](https://www.apple.com/uk/apple-watch-hermes/) - 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[Explore Apple Vision Pro](https://www.apple.com/uk/apple-vision-pro/) - [Tech Specs](https://www.apple.com/uk/apple-vision-pro/specs/) ## Shop Vision - [Shop Apple Vision Pro](https://www.apple.com/uk/shop/goto/buy_vision) - [Apple Vision Pro Accessories](https://www.apple.com/uk/shop/goto/vision/accessories) - [Book a Demo](https://www.apple.com/uk/retail/instore-shopping-session/session-selection/?topic=visionpro) - [Financing](https://www.apple.com/uk/shop/goto/ww/financing) - [Personal Setup](https://www.apple.com/uk/shop/goto/personal_setup) ## More from Vision - [Apple Vision Pro Support](https://support.apple.com/en-gb/apple-vision-pro?cid=gn-nav-vision-psp-prodfly) - [AppleCare](https://www.apple.com/uk/applecare/?filter=apple-vision-pro) - [visionOS 26](https://www.apple.com/uk/os/visionos/) - [Apple Vision Pro for Enterprise](https://www.apple.com/uk/business/enterprise/apple-vision-pro/) - [AirPods](https://www.apple.com/uk/airpods/) ## Explore AirPods - [Explore All AirPods](https://www.apple.com/uk/airpods/) - [AirPods 4](https://www.apple.com/uk/airpods-4/) - [AirPods Pro 3](https://www.apple.com/uk/airpods-pro/) - [AirPods Max 2](https://www.apple.com/uk/airpods-max/) - [Compare AirPods](https://www.apple.com/uk/airpods/compare/) ## Shop AirPods - [Shop AirPods](https://www.apple.com/uk/shop/goto/accessories/all_accessories/headphones_speakers?fh=47d1%2B3214%2B45aa%2B45ab&f=apple-overear-sport&page=1) - [AirPods Accessories](https://www.apple.com/uk/shop/goto/airpods/accessories) ## More from AirPods - [AirPods Support](https://support.apple.com/en-gb/airpods?cid=gn-ols-airpods-psp-prodfly) - [AppleCare](https://www.apple.com/uk/applecare/?filter=headphones) - [Hearing Health](https://www.apple.com/uk/airpods-pro/hearing-health/) - [Apple Music](https://www.apple.com/uk/apple-music/) - [Apple Fitness+](https://www.apple.com/uk/apple-fitness-plus/) - [TV & Home](https://www.apple.com/uk/tv-home/) ## Explore TV & Home - [Explore TV & Home](https://www.apple.com/uk/tv-home/) - [Apple TV 4K](https://www.apple.com/uk/apple-tv-4k/) - 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[Billing & Subscriptions](https://support.apple.com/en-gb/billing?cid=gn-ols-billing-collection-helpful_topics) - [Accessibility](https://support.apple.com/en-gb/accessibility?cid=gn-ols-accessibility-psp-helpful_topics) - ## Quick Links - [Find a Store](https://www.apple.com/uk/retail/) - [Apple Vision Pro](https://www.apple.com/uk/apple-vision-pro/) - [AirPods](https://www.apple.com/uk/airpods/) - [Apple Intelligence](https://www.apple.com/uk/apple-intelligence/) - [Apple Trade In](https://www.apple.com/uk/shop/goto/trade_in) - 0\+ [Apple Events](https://www.apple.com/uk/apple-events/) ## Apple Event Get to know the next generation of iPhone — iPhone 17 Pro, iPhone 17 and the all-new iPhone Air. Explore the new AirPods Pro 3 featuring the world’s best in-ear Active Noise Cancellation. And discover the latest Apple Watch family, which provides more powerful health insights than ever. Video replay of today’s event will be available shortly. Video replay of today’s event will be available shortly. [Watch the event](https://events-delivery.apple.com/1208epinirnubocgyngedcvpuacuxred/m3u8/vod_index-LCdGPniMnwieLjznjgFWrHbmwmHmTsZBx.m3u8) ## Here’s what we announced. ![A back view of the top third of an iPhone 17 Pro in Cosmic Orange showing all three 48 MP cameras.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/iphone_17_pro__dd7w48anyyi6_large.jpg) ![A back view of the top third of an iPhone 17 Pro in Cosmic Orange showing all three 48 MP cameras.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/iphone_17_pro__dd7w48anyyi6_large.jpg) ### iPhone 17 Pro The most powerful iPhone ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras and the new Center Stage front camera. [Learn more](https://www.apple.com/uk/iphone-17-pro/) ![The word Air, spelled in thin, chrome-coloured letters. The I in Air is a side view of an iPhone Air device in Sky Blue. It shows a button and part of a camera peeking out from the top right.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/iphone_air__bm7zl2b14quu_large.jpg) ![The word Air, spelled in thin, chrome-coloured letters. The I in Air is a side view of an iPhone Air device in Sky Blue. It shows a button and part of a camera peeking out from the top right.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/iphone_air__bm7zl2b14quu_large.jpg) ### iPhone Air The thinnest iPhone ever with the power of pro inside. More durable than any previous iPhone. Our best display ever with Ceramic Shield 2 on the front. The powerful A19 Pro chip. An advanced 48MP Fusion camera system. And the new Center Stage front camera. [Learn more](https://www.apple.com/uk/iphone-air/) ![Five overlapping fanned out iPhone 17 devices in Black, Lavender, Mist Blue, Sage and White respectively. All in side view, with the top of the first visible one in Black showing the Apple logo on the back of the phone.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/iphone_17__fwjbtncx5seq_large.jpg) ![Five overlapping fanned out iPhone 17 devices in Black, Lavender, Mist Blue, Sage and White respectively. All in side view, with the top of the first visible one in Black showing the Apple logo on the back of the phone.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/iphone_17__fwjbtncx5seq_large.jpg) ### iPhone 17 Even more delightful. Even more durable. Our best display ever with ProMotion up to 120Hz and the new Ceramic Shield 2 on the front. An advanced 48MP Dual Fusion camera system. And the new Center Stage front camera. [Learn more](https://www.apple.com/uk/iphone-17/) ![Back view of a pair of White Airpods Pro 3 facing in opposite directions on a white background.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/airpods_pro_3__cgtv50xyb7bm_large.jpg) ![Back view of a pair of White Airpods Pro 3 facing in opposite directions on a white background.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/airpods_pro_3__cgtv50xyb7bm_large.jpg) ### AirPods Pro 3 Featuring the world’s best in-ear Active Noise Cancellation.[1](https://www.apple.com/uk/apple-events/#footnote-1) Exceptional sound quality. All-new heart rate sensing during workouts.[2](https://www.apple.com/uk/apple-events/#footnote-2) Live Translation to communicate across languages.[3](https://www.apple.com/uk/apple-events/#footnote-3) And improved battery life with up to 8 hours of listening time.[4](https://www.apple.com/uk/apple-events/#footnote-4) [Learn more](https://www.apple.com/uk/airpods-pro/) ![Side view of an Apple Watch Series 11 in Rose Gold Aluminium with sleep score and other dynamic data visible on display.](https://www.apple.com/uk/apple-events/home/images/overview/announced/apple_watch_series_11__cjtnoiutpqoi_large.jpg) ![Side view of an Apple Watch Series 11 in Rose Gold Aluminium with sleep score and other dynamic data visible on display.](https://www.apple.com/uk/apple-events/home/images/overview/announced/apple_watch_series_11__cjtnoiutpqoi_large.jpg) ### Apple Watch Series 11 The ultimate way to watch your health. Wake up to your sleep score. Get notified of chronic high blood pressure.[5](https://www.apple.com/uk/apple-events/#footnote-5) Boost your fitness with new Workout Buddy.[6](https://www.apple.com/uk/apple-events/#footnote-6) And enjoy up to 24 hours of battery life.[7](https://www.apple.com/uk/apple-events/#footnote-7) [Learn more](https://www.apple.com/uk/apple-watch-series-11/) ![A series of Apple Watch SE devices in different orientations.](https://www.apple.com/uk/apple-events/home/images/overview/announced/apple_watch_se_3__eo8ipty0m2uu_large.jpg) ![A series of Apple Watch SE devices in different orientations.](https://www.apple.com/uk/apple-events/home/images/overview/announced/apple_watch_se_3__eo8ipty0m2uu_large.jpg) ### Apple Watch SE 3 All-new essentials at a great price. Now you can track your sleep score. Get richer health insights in the Vitals app.[8](https://www.apple.com/uk/apple-events/#footnote-8) Charge up to 2x faster with new fast charging.[9](https://www.apple.com/uk/apple-events/#footnote-9) And see your info at a glance with the Always-On display. [Learn more](https://www.apple.com/uk/apple-watch-se-3/) ![A close-up of a Natural Titanium Apple Watch Ultra 3 on a black background. The display shows the time and other dynamic info.](https://www.apple.com/uk/apple-events/home/images/overview/announced/apple_watch_ultra_3__31prdjiduj6e_large.jpg) ![A close-up of a Natural Titanium Apple Watch Ultra 3 on a black background. The display shows the time and other dynamic info.](https://www.apple.com/uk/apple-events/home/images/overview/announced/apple_watch_ultra_3__31prdjiduj6e_large.jpg) ### Apple Watch Ultra 3 New satellite communications,[10](https://www.apple.com/uk/apple-events/#footnote-10) multi-day battery life,[11](https://www.apple.com/uk/apple-events/#footnote-11) the largest, brightest display on an Apple Watch, advanced metrics, 5G[12](https://www.apple.com/uk/apple-events/#footnote-12) and dual-frequency GPS — it’s the ultimate sports and adventure watch. [Learn more](https://www.apple.com/uk/apple-watch-ultra-3/) ## View recent Apple events - ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/jun-2025__ckwfctgnhjte_large.jpg) ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/jun-2025__ckwfctgnhjte_large.jpg) ### WWDC 9 June 2025 Introducing our broadest design update ever, a more helpful Apple Intelligence and exciting new features across all our platforms. [Watch](https://events-delivery.apple.com/0705ssefukzgmvtafvdghmccmofevkcb/m3u8/vod_index-joowRJLcCBPCthnkzxWwyZCUDqDsNaCG.m3u8) - ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/sep-2024__cts31pf8trki_large.jpg) ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/sep-2024__cts31pf8trki_large.jpg) ### Apple Event 9 September 2024 Introducing iPhone 16 Pro and iPhone 16 with Apple Intelligence, Apple Watch Series 10 and AirPods 4. New colours for Apple Watch Ultra 2 and AirPods Max. AirPods Pro 2 with hearing health features. [Watch](https://events-delivery.apple.com/2907awdhsyhpvlytqgjqgskvlqzxnhph/m3u8/vod_index-wQcWZLpctCRAsNbtagWZNbgMeoyExYKV.m3u8) - ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/jun-2024__ekxn97e2n2uu_large.jpg) ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/jun-2024__ekxn97e2n2uu_large.jpg) ### WWDC 10 June 2024 Introducing Apple Intelligence, AI for the rest of us. And exciting updates coming with iOS 18, iPadOS 18, macOS Sequoia, watchOS 11 and visionOS 2. [Watch](https://events-delivery.apple.com/1505clvgxdwlbjrjhxtjdgcdxaiabvuf/m3u8/vod_index-LHDoZDhTrsKLsbrZKqYpbWraixsWQHkw.m3u8) - ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/may-2024__b6vr6zu199o2_large.jpg) ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/may-2024__b6vr6zu199o2_large.jpg) ### Apple Event 7 May 2024 Introducing the unbelievably thin and portable iPad Pro with Apple M4 chip, the redesigned iPad Air in two sizes, and the all‑new Apple Pencil Pro. [Watch](https://events-delivery.apple.com/2403kaqfcpzjjnpkkkkmbtyqacnyrknu/m3u8/vod_index-FWvkXNNmsRMrZDXBaxokUYtHsLjfLzXu.m3u8) - ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/oct-2023__e5difzriqeqa_large.jpg) ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/oct-2023__e5difzriqeqa_large.jpg) ### Apple Event 30 October 2023 Introducing the new MacBook Pro 14” and 16” and the new iMac. Now supercharged by the M3 family of chips. [Watch](https://events-delivery.apple.com/2409nbcxymeynatwojbbrjuhryomtudb/m3u8/vod_index-oXZvssLWyjfQDEQuVuCBHPWDywaNEipk.m3u8) - ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/sep-2023__dvukal3juemq_large.jpg) ![](https://www.apple.com/v/apple-events/home/ai/images/overview/recent-events/gallery/sep-2023__dvukal3juemq_large.jpg) ### Apple Event 12 September 2023 Introducing iPhone 15 Pro, iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2, and a major step towards making all our products carbon neutral by 2030. [Watch](https://events-delivery.apple.com/1008yunfyueoofvvgxpjmmvcblgnjsel/m3u8/vod_index-CtXiJhDFfUsjjmudzvWNpveYoQAuZgpd.m3u8) ## [View all Apple events](https://podcasts.apple.com/gb/channel/apple-events/id6442627105?hasPaidContent=false) ## Apple Footer 1. Testing conducted by Apple in July 2025 using AirPods Pro 3 paired with iPhone 16 with pre-release AirPods firmware and iOS 26. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the best-selling wireless in-ear headphones commercially available at the time of testing. Performance depends on device settings, environment and many other factors. 2. Built-in heart rate monitor is intended for use during workouts with the Fitness app and compatible third-party apps on iPhone running iOS 26 and later. Refer to [support.apple.com/en-gb](https://support.apple.com/en-gb/?cid=mc-ols-general-b3d8fc66-apple-events) for more information. 3. Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation and AirPods Pro 2 and later with the latest firmware when paired with an Apple Intelligence–enabled iPhone running iOS 26 and later. Supports English (UK, US), French (France), German, Portuguese (Brazil) and Spanish (Spain). For more information, see [Feature Availability](https://www.apple.com/uk/ios/feature-availability/). 4. Testing conducted by Apple in July and August 2025 using pre-production AirPods Pro 3 with MagSafe Charging Case paired with pre-production iPhone 17 Pro units, all with pre-release software. The playlist consisted of 358 unique audio tracks purchased from the iTunes Store (256-Kbps AAC encoding). Volume was set to 50% and Active Noise Cancellation was enabled. With Spatial Audio and Head Tracking enabled, listening time was up to 7.5 hours. Testing consisted of full AirPods Pro battery discharge while playing audio until the first AirPod Pro stopped playback. Battery life depends on device settings, environment, usage and many other factors. 5. As of 9 September 2025, hypertension notifications are pending regulatory review and expected to be cleared this month, with availability on Apple Watch Series 9 and later and Apple Watch Ultra 2 and later. The feature is not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons. 6. Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements see [support.apple.com/en-gb/121115](https://support.apple.com/en-gb/121115?cid=mc-ols-general-b3d8fc66-apple-events). 7. All-day battery life including sleep tracking is based on the following use: 300 time checks, 90 notifications, 15 minutes of app use, a 60‑minute workout with music playback from Apple Watch via Bluetooth and 6 hours of sleep tracking, over the course of 24 hours; Apple Watch Series 11 (GPS) usage includes connection to iPhone via Bluetooth during the entire 24‑hour test; Apple Watch Series 11 (GPS + Cellular) usage includes a total of 4 hours of cellular connection and 20 hours of connection to iPhone via Bluetooth over the course of 24 hours. Testing conducted by Apple in July and August 2025 using pre‑production Apple Watch Series 11 (GPS) and Apple Watch Series 11 (GPS + Cellular), each paired with an iPhone; all devices tested with pre‑release software. Battery life varies by use, configuration, mobile network, signal strength and many other factors; actual results will vary. 8. The Vitals app is for wellness purposes only and not for medical use. 9. Testing conducted by Apple in July and August 2025 using pre-production Apple Watch SE 3 (GPS + Cellular) and Apple Watch SE 2 (GPS + Cellular), each paired with an iPhone; all devices tested with pre-release software, Apple Watch Magnetic Fast Charger to USB-C Cable (Model A2515) and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage and environmental factors; actual results will vary. 10. Emergency SOS and Find My via satellite are included free for two years with the activation of Apple Watch Ultra 3. Connection and response times vary based on location, site conditions and other factors. Find My via satellite requires a mobile plan. Satellite connectivity provided by Globalstar and its affiliates. See [support.apple.com/en-gb/123924](https://support.apple.com/en-gb/123924?cid=mc-ols-general-b3d8fc66-apple-events) for more information. 11. Multi-day battery life including sleep tracking is based on the following use: 600 time checks, 180 notifications, 30 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth and 6 hours of sleep tracking over the course of 42 hours; Apple Watch Ultra 3 usage includes a total of 8 hours of cellular connection and 34 hours of connection to iPhone via Bluetooth over the course of 42 hours. Testing conducted by Apple in July and August 2025 using pre-production Apple Watch Ultra 3 paired with an iPhone; all devices tested with pre-release software. Battery life varies by use, configuration, network, signal strength and many other factors; actual results will vary. 12. Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see [apple.com/uk/watch/cellular](https://www.apple.com/uk/watch/cellular/). - Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3 require iPhone 11 or later with iOS 26 or later. - Features are subject to change. Some features, applications and services may not be available in all regions or all languages. [ Apple](https://www.apple.com/uk/) 1. 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Readable Markdown	## Apple Event Get to know the next generation of iPhone — iPhone 17 Pro, iPhone 17 and the all-new iPhone Air. Explore the new AirPods Pro 3 featuring the world’s best in-ear Active Noise Cancellation. And discover the latest Apple Watch family, which provides more powerful health insights than ever. Video replay of today’s event will be available shortly. Video replay of today’s event will be available shortly. ## Here’s what we announced. ![A back view of the top third of an iPhone 17 Pro in Cosmic Orange showing all three 48 MP cameras.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/iphone_17_pro__dd7w48anyyi6_large.jpg) ### iPhone 17 Pro The most powerful iPhone ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras and the new Center Stage front camera. ![The word Air, spelled in thin, chrome-coloured letters. The I in Air is a side view of an iPhone Air device in Sky Blue. It shows a button and part of a camera peeking out from the top right.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/iphone_air__bm7zl2b14quu_large.jpg) ### iPhone Air The thinnest iPhone ever with the power of pro inside. More durable than any previous iPhone. Our best display ever with Ceramic Shield 2 on the front. The powerful A19 Pro chip. An advanced 48MP Fusion camera system. And the new Center Stage front camera. ![Five overlapping fanned out iPhone 17 devices in Black, Lavender, Mist Blue, Sage and White respectively. All in side view, with the top of the first visible one in Black showing the Apple logo on the back of the phone.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/iphone_17__fwjbtncx5seq_large.jpg) ### iPhone 17 Even more delightful. Even more durable. Our best display ever with ProMotion up to 120Hz and the new Ceramic Shield 2 on the front. An advanced 48MP Dual Fusion camera system. And the new Center Stage front camera. ![Back view of a pair of White Airpods Pro 3 facing in opposite directions on a white background.](https://www.apple.com/v/apple-events/home/ai/images/overview/announced/airpods_pro_3__cgtv50xyb7bm_large.jpg) ### AirPods Pro 3 Featuring the world’s best in-ear Active Noise Cancellation.[1](https://www.apple.com/uk/apple-events/#footnote-1) Exceptional sound quality. All-new heart rate sensing during workouts.[2](https://www.apple.com/uk/apple-events/#footnote-2) Live Translation to communicate across languages.[3](https://www.apple.com/uk/apple-events/#footnote-3) And improved battery life with up to 8 hours of listening time.[4](https://www.apple.com/uk/apple-events/#footnote-4) ![Side view of an Apple Watch Series 11 in Rose Gold Aluminium with sleep score and other dynamic data visible on display.](https://www.apple.com/uk/apple-events/home/images/overview/announced/apple_watch_series_11__cjtnoiutpqoi_large.jpg) ### Apple Watch Series 11 The ultimate way to watch your health. Wake up to your sleep score. Get notified of chronic high blood pressure.[5](https://www.apple.com/uk/apple-events/#footnote-5) Boost your fitness with new Workout Buddy.[6](https://www.apple.com/uk/apple-events/#footnote-6) And enjoy up to 24 hours of battery life.[7](https://www.apple.com/uk/apple-events/#footnote-7) ![A series of Apple Watch SE devices in different orientations.](https://www.apple.com/uk/apple-events/home/images/overview/announced/apple_watch_se_3__eo8ipty0m2uu_large.jpg) ### Apple Watch SE 3 All-new essentials at a great price. Now you can track your sleep score. Get richer health insights in the Vitals app.[8](https://www.apple.com/uk/apple-events/#footnote-8) Charge up to 2x faster with new fast charging.[9](https://www.apple.com/uk/apple-events/#footnote-9) And see your info at a glance with the Always-On display. ![A close-up of a Natural Titanium Apple Watch Ultra 3 on a black background. The display shows the time and other dynamic info.](https://www.apple.com/uk/apple-events/home/images/overview/announced/apple_watch_ultra_3__31prdjiduj6e_large.jpg) ### Apple Watch Ultra 3 New satellite communications,[10](https://www.apple.com/uk/apple-events/#footnote-10) multi-day battery life,[11](https://www.apple.com/uk/apple-events/#footnote-11) the largest, brightest display on an Apple Watch, advanced metrics, 5G[12](https://www.apple.com/uk/apple-events/#footnote-12) and dual-frequency GPS — it’s the ultimate sports and adventure watch. View recent Apple events [View all Apple events](https://podcasts.apple.com/gb/channel/apple-events/id6442627105?hasPaidContent=false)
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