🕷️ Crawler Inspector

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Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 81 (from laksa122)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa081.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://www.adweek.com/media/facebook-metaverse-name-change-to-meta/\')), getAhrefsUnparsedNoserviceFromURL(\'https://www.adweek.com/media/facebook-metaverse-name-change-to-meta/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/www.adweek.com\/media\/facebook-metaverse-name-change-to-meta\/","crawl_time":1776242056,"first_indexed_time":1635448983,"http_code":200,"src_unparsed":"com,adweek!www,\/media\/facebook-metaverse-name-change-to-meta\/ s443","src_root_hash":"9378633142580914281","history_drop_reason":null,"meta_title":"Facebook Dives Into the Metaverse With Its Name Change","meta_descriptions":["Mark Zuckerberg called it a new North Star, but skeptics saw it as a distraction from the company’s myriad issues."],"attrs_boilerpipe_text":"SUBSCRIPTION ONLY\nThe new name goes into effect today\nMeta\nIf you want to shape media strategy—not just optimize it—upgrade your expertise.\nThe ADWEEK MiniMBA in Marketing\nequips you to lead with confidence and credibility.\nRegister now.\nFacebook CEO Mark Zuckerberg revealed the new name at the company’s\nConnect 2021\nvirtual event Thursday.\n“Some of you may be wondering why we’re doing this right now,” he said at the beginning of his one-hour-plus keynote, saving the news on the rebrand for the end.\n“Today, we are seen as a social media company … in our DNA, we build technology to bring people together,” Zuckerberg said, noting that while Facebook is one of the most-used products in the world and an iconic social media brand, it doesn’t represent everything the company does.\nDavid Cohen\nDavid Cohen is the freelance editor at ADWEEK.","attrs_markdown":"[ADWEEKALERT: Social Media Wk \\| 4\/14–16](https:\/\/event.adweek.com\/smw_2026\/speakers?ref=alertp4)\n\n[**COUNTDOWN TO \\#SMW:** Grab a pass to catch social superstars at Social Media Week](https:\/\/event.adweek.com\/smw_2026\/speakers?ref=alertp4)\n\n[ADWEEKALERT: Leadership Voices Series](https:\/\/www.adweek.com\/leadership-voices\/?itm_source=globalalert_040626)\n\n[**Leadership Voices:** Watch key industry figures discuss their career path](https:\/\/www.adweek.com\/leadership-voices\/?itm_source=globalalert_040626)\n\n[ADWEEKALERT: RSVP: ADWEEK at POSSIBLE](https:\/\/event.adweek.com\/awh-possible-2026?ref=alert)\n\n[**REGISTER NOW:** ADWEEK House: POSSIBLE \\| April 27–28](https:\/\/event.adweek.com\/awh-possible-2026?ref=alert)\n\n[ADWEEKALERT: ADWEEK @ Cannes \\| 6\/21–26](https:\/\/event.adweek.com\/awh-cannes-2026?ref=alert)\n\n[**REGISTER NOW:** ADWEEK House: Cannes Lions \\| June 21–26](https:\/\/event.adweek.com\/awh-cannes-2026?ref=alert)\n\n[ADWEEKALERT: View: 3 Layers of Martech](https:\/\/www.adweek.com\/webinars\/transform-customer-data-into-real-time-marketing-decisions\/?sti=aw_alert)\n\n[**WATCH ON-DEMAND:** How to transform your data into decisions](https:\/\/www.adweek.com\/webinars\/transform-customer-data-into-real-time-marketing-decisions\/?sti=aw_alert)\n\n[Subscribe](https:\/\/www.adweek.com\/subscription\/?sid=zi2308nav) [Sign In](https:\/\/www.adweek.com\/login\/)\n\n- [MiniMBA](https:\/\/adweek.com\/minimba\/?itm_source=nav_021026)\n- [Agencies](https:\/\/www.adweek.com\/vertical\/agencies\/)\n- [Brands](https:\/\/www.adweek.com\/vertical\/brand-marketing\/)\n- [Creativity](https:\/\/www.adweek.com\/vertical\/creativity\/)\n- [Media](https:\/\/www.adweek.com\/vertical\/media\/)\n- [TV](https:\/\/www.adweek.com\/vertical\/convergent-tv\/)\n- [Commerce](https:\/\/www.adweek.com\/vertical\/commerce\/)\n- [Tech](https:\/\/www.adweek.com\/category\/technology\/)\n\nSUBSCRIPTION ONLY\n\n### [Metaverse](https:\/\/www.adweek.com\/category\/metaverse\/)\n# Facebook Dives Full Speed Ahead Into the Metaverse With Its Name Change to Meta\n## Mark Zuckerberg called it a new North Star\n\nOctober 28, 2021\n\n![](https:\/\/static-www.adweek.com\/wp-content\/uploads\/2021\/10\/Facebook_Rebranding_as_Meta_2021.jpg?w=1200)\n\nThe new name goes into effect today\n\nMeta\n\n[![Headshot of David Cohen](https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/02\/DavidCohen.jpg)](https:\/\/www.adweek.com\/contributor\/david-cohen\/)\n\nBy [David Cohen](https:\/\/www.adweek.com\/contributor\/david-cohen\/)\n\nIf you want to shape media strategy—not just optimize it—upgrade your expertise. [The ADWEEK MiniMBA in Marketing](https:\/\/www.adweek.com\/minimba\/?itm_source=articletop&itm_campaign=media4) equips you to lead with confidence and credibility. [Register now.](https:\/\/www.adweek.com\/minimba\/?itm_source=articletop&itm_campaign=media4)\n\n“The company with [all of those](https:\/\/www.wsj.com\/articles\/the-facebook-files-11631713039) controversial [leaked internal documents](https:\/\/www.washingtonpost.com\/technology\/2021\/10\/25\/what-are-the-facebook-papers\/)? That’s Facebook. You have reached Meta.”\n\nFacebook CEO Mark Zuckerberg revealed the new name at the company’s [Connect 2021](https:\/\/facebookconnect.com\/en-us\/) virtual event Thursday.\n\n“Some of you may be wondering why we’re doing this right now,” he said at the beginning of his one-hour-plus keynote, saving the news on the rebrand for the end.\n\n“Today, we are seen as a social media company … in our DNA, we build technology to bring people together,” Zuckerberg said, noting that while Facebook is one of the most-used products in the world and an iconic social media brand, it doesn’t represent everything the company does.\n\n[![Headshot of David Cohen](https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/02\/DavidCohen.jpg)](https:\/\/www.adweek.com\/contributor\/david-cohen\/)\n\n#### [David Cohen](https:\/\/www.adweek.com\/contributor\/david-cohen\/)\nDavid Cohen is the freelance editor at ADWEEK.\n\n[@9Number9](https:\/\/twitter.com\/9Number9)\\| 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Ads](https:\/\/www.adpatina.com\/?utm_source=adweek&utm_medium=affiliate&utm_campaign=feature)\n- [Reprints \/ E-Prints](https:\/\/www.adweek.com\/reprints\/)\n- [RSS](https:\/\/www.adweek.com\/feed\/)\n\n- [Do not sell my personal information](https:\/\/privacyportal.onetrust.com\/webform\/2358b0f9-da0d-410c-b539-d8fd15f9ce80\/00b53046-b3c6-4588-b467-7d8d444e4bbf\/)\n- [Terms of Use](https:\/\/www.adweek.com\/terms-use\/)\n- [Privacy Policy](https:\/\/www.adweek.com\/privacy-policy\/)\n","attrs_readable_markdown":"SUBSCRIPTION ONLY\n\n![](https:\/\/static-www.adweek.com\/wp-content\/uploads\/2021\/10\/Facebook_Rebranding_as_Meta_2021.jpg?w=1200)\n\nThe new name goes into effect today Meta\n\n[![Headshot of David Cohen](https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/02\/DavidCohen.jpg)](https:\/\/www.adweek.com\/contributor\/david-cohen\/)\n\nIf you want to shape media strategy—not just optimize it—upgrade your expertise. [The ADWEEK MiniMBA in Marketing](https:\/\/www.adweek.com\/minimba\/?itm_source=articletop&itm_campaign=media4) equips you to lead with confidence and credibility. [Register now.](https:\/\/www.adweek.com\/minimba\/?itm_source=articletop&itm_campaign=media4)\n\nFacebook CEO Mark Zuckerberg revealed the new name at the company’s [Connect 2021](https:\/\/facebookconnect.com\/en-us\/) virtual event Thursday.\n\n“Some of you may be wondering why we’re doing this right now,” he said at the beginning of his one-hour-plus keynote, saving the news on the rebrand for the end.\n\n“Today, we are seen as a social media company … in our DNA, we build technology to bring people together,” Zuckerberg said, noting that while Facebook is one of the most-used products in the world and an iconic social media brand, it doesn’t represent everything the company does.\n\n[![Headshot of David Cohen](https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/02\/DavidCohen.jpg)](https:\/\/www.adweek.com\/contributor\/david-cohen\/)\n\n#### [David Cohen](https:\/\/www.adweek.com\/contributor\/david-cohen\/)\nDavid Cohen is the freelance editor at ADWEEK.","meta_canonical":null}

3. Robots.txt Check

Query:

Response:

4. Spam/Ban Check

Query:

Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

📄

INDEXABLE

✅

CRAWLED

5 days ago

🤖

ROBOTS ALLOWED

Page Info Filters

Filter	Status	Condition	Details
HTTP status	PASS	`download_http_code = 200`	HTTP 200
Age cutoff	PASS	`download_stamp > now() - 6 MONTH`	0.2 months ago
History drop	PASS	`isNull(history_drop_reason)`	No drop reason
Spam/ban	PASS	`fh_dont_index != 1 AND ml_spam_score = 0`	ml_spam_score=0
Canonical	PASS	`meta_canonical IS NULL OR = '' OR = src_unparsed`	Not set

Page Details

Property	Value
URL	https://www.adweek.com/media/facebook-metaverse-name-change-to-meta/
Last Crawled	2026-04-15 08:34:16 (5 days ago)
First Indexed	2021-10-28 19:23:03 (4 years ago)
HTTP Status Code	200
Meta Title	Facebook Dives Into the Metaverse With Its Name Change
Meta Description	Mark Zuckerberg called it a new North Star, but skeptics saw it as a distraction from the company’s myriad issues.
Meta Canonical	null
Boilerpipe Text	SUBSCRIPTION ONLY The new name goes into effect today Meta If you want to shape media strategy—not just optimize it—upgrade your expertise. The ADWEEK MiniMBA in Marketing equips you to lead with confidence and credibility. Register now. Facebook CEO Mark Zuckerberg revealed the new name at the company’s Connect 2021 virtual event Thursday. “Some of you may be wondering why we’re doing this right now,” he said at the beginning of his one-hour-plus keynote, saving the news on the rebrand for the end. “Today, we are seen as a social media company … in our DNA, we build technology to bring people together,” Zuckerberg said, noting that while Facebook is one of the most-used products in the world and an iconic social media brand, it doesn’t represent everything the company does. David Cohen David Cohen is the freelance editor at ADWEEK.
Markdown	[ADWEEKALERT: Social Media Wk \\| 4/14–16](https://event.adweek.com/smw_2026/speakers?ref=alertp4) [COUNTDOWN TO \#SMW: Grab a pass to catch social superstars at Social Media Week](https://event.adweek.com/smw_2026/speakers?ref=alertp4) [ADWEEKALERT: Leadership Voices Series](https://www.adweek.com/leadership-voices/?itm_source=globalalert_040626) [Leadership Voices: Watch key industry figures discuss their career path](https://www.adweek.com/leadership-voices/?itm_source=globalalert_040626) [ADWEEKALERT: RSVP: ADWEEK at POSSIBLE](https://event.adweek.com/awh-possible-2026?ref=alert) [REGISTER NOW: ADWEEK House: POSSIBLE \\| April 27–28](https://event.adweek.com/awh-possible-2026?ref=alert) [ADWEEKALERT: ADWEEK @ Cannes \\| 6/21–26](https://event.adweek.com/awh-cannes-2026?ref=alert) [REGISTER NOW: ADWEEK House: Cannes Lions \\| June 21–26](https://event.adweek.com/awh-cannes-2026?ref=alert) [ADWEEKALERT: View: 3 Layers of Martech](https://www.adweek.com/webinars/transform-customer-data-into-real-time-marketing-decisions/?sti=aw_alert) [WATCH ON-DEMAND: How to transform your data into decisions](https://www.adweek.com/webinars/transform-customer-data-into-real-time-marketing-decisions/?sti=aw_alert) [Subscribe](https://www.adweek.com/subscription/?sid=zi2308nav) [Sign In](https://www.adweek.com/login/) - [MiniMBA](https://adweek.com/minimba/?itm_source=nav_021026) - [Agencies](https://www.adweek.com/vertical/agencies/) - [Brands](https://www.adweek.com/vertical/brand-marketing/) - [Creativity](https://www.adweek.com/vertical/creativity/) - [Media](https://www.adweek.com/vertical/media/) - [TV](https://www.adweek.com/vertical/convergent-tv/) - [Commerce](https://www.adweek.com/vertical/commerce/) - [Tech](https://www.adweek.com/category/technology/) SUBSCRIPTION ONLY ### [Metaverse](https://www.adweek.com/category/metaverse/) # Facebook Dives Full Speed Ahead Into the Metaverse With Its Name Change to Meta ## Mark Zuckerberg called it a new North Star October 28, 2021 ![](https://static-www.adweek.com/wp-content/uploads/2021/10/Facebook_Rebranding_as_Meta_2021.jpg?w=1200) The new name goes into effect today Meta [![Headshot of David Cohen](https://www.adweek.com/wp-content/uploads/2020/02/DavidCohen.jpg)](https://www.adweek.com/contributor/david-cohen/) By [David Cohen](https://www.adweek.com/contributor/david-cohen/) If you want to shape media strategy—not just optimize it—upgrade your expertise. [The ADWEEK MiniMBA in Marketing](https://www.adweek.com/minimba/?itm_source=articletop&itm_campaign=media4) equips you to lead with confidence and credibility. [Register now.](https://www.adweek.com/minimba/?itm_source=articletop&itm_campaign=media4) “The company with [all of those](https://www.wsj.com/articles/the-facebook-files-11631713039) controversial [leaked internal documents](https://www.washingtonpost.com/technology/2021/10/25/what-are-the-facebook-papers/)? That’s Facebook. You have reached Meta.” Facebook CEO Mark Zuckerberg revealed the new name at the company’s [Connect 2021](https://facebookconnect.com/en-us/) virtual event Thursday. “Some of you may be wondering why we’re doing this right now,” he said at the beginning of his one-hour-plus keynote, saving the news on the rebrand for the end. “Today, we are seen as a social media company … in our DNA, we build technology to bring people together,” Zuckerberg said, noting that while Facebook is one of the most-used products in the world and an iconic social media brand, it doesn’t represent everything the company does. [![Headshot of David Cohen](https://www.adweek.com/wp-content/uploads/2020/02/DavidCohen.jpg)](https://www.adweek.com/contributor/david-cohen/) #### [David Cohen](https://www.adweek.com/contributor/david-cohen/) David Cohen is the freelance editor at ADWEEK. 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Readable Markdown	SUBSCRIPTION ONLY ![](https://static-www.adweek.com/wp-content/uploads/2021/10/Facebook_Rebranding_as_Meta_2021.jpg?w=1200) The new name goes into effect today Meta [![Headshot of David Cohen](https://www.adweek.com/wp-content/uploads/2020/02/DavidCohen.jpg)](https://www.adweek.com/contributor/david-cohen/) If you want to shape media strategy—not just optimize it—upgrade your expertise. [The ADWEEK MiniMBA in Marketing](https://www.adweek.com/minimba/?itm_source=articletop&itm_campaign=media4) equips you to lead with confidence and credibility. [Register now.](https://www.adweek.com/minimba/?itm_source=articletop&itm_campaign=media4) Facebook CEO Mark Zuckerberg revealed the new name at the company’s [Connect 2021](https://facebookconnect.com/en-us/) virtual event Thursday. “Some of you may be wondering why we’re doing this right now,” he said at the beginning of his one-hour-plus keynote, saving the news on the rebrand for the end. “Today, we are seen as a social media company … in our DNA, we build technology to bring people together,” Zuckerberg said, noting that while Facebook is one of the most-used products in the world and an iconic social media brand, it doesn’t represent everything the company does. [![Headshot of David Cohen](https://www.adweek.com/wp-content/uploads/2020/02/DavidCohen.jpg)](https://www.adweek.com/contributor/david-cohen/) #### [David Cohen](https://www.adweek.com/contributor/david-cohen/) David Cohen is the freelance editor at ADWEEK.
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