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URLhttps://www.99signals.com/ahrefs-review/
Last Crawled2026-04-11 04:10:04 (20 hours ago)
First Indexed2017-06-30 11:12:59 (8 years ago)
HTTP Status Code200
Meta TitleAhrefs Review (2022): More Than Just an SEO Backlink Analysis Tool
Meta DescriptionAhrefs is one of the most popular SEO tools out there. But is it worth spending almost $100 a month on? Read our Ahrefs review to find out.
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When it comes to backlink analysis, the tool you can always count on is Ahrefs . Headquartered in Singapore with its roots in Ukraine, Ahrefs believes in the lean startup model with this manifesto: “First do it, then do it right, then do it better.” Launched in 2011, Ahrefs’ index is updated with fresh backlinks every 15 minutes, and the crawler processes up to 6 billion pages a day. Lots of marketing and SEO pundits trust Ahrefs as their go-to backlink analysis tool . This is because of its index size and the accuracy with which it presents the data. But contrary to popular opinion, Ahrefs is more than just a backlink analysis tool. In the last few years, the team behind Ahrefs has worked diligently to introduce new features and also innovate the existing ones. One example of this can be found in the continuous improvement to its flagship keyword research tool, Keywords Explorer. So in this Ahrefs review, I’ll not just examine the tool’s backlink analysis capabilities, but also explore its various SEO and content marketing features, and evaluate other factors such as pricing, customer support, ease of use, and overall online sentiment around the product. Finally, I’ll provide a quick overview of how Ahrefs compares with three of its biggest competitors: Semrush , Moz , and SE Ranking . Let’s get started. Please feel free to jump to any section of this Ahrefs review using the links in this TOC: Table of Contents Ahrefs Pricing Ahrefs Review: Key Features #1 Site Explorer #2 Rank Tracker #3 Disavow Links #4 Ahrefs Alerts #5 Domain Comparison #6 Keywords Explorer #7 Content Explorer #8 Site Audit Ahrefs Review: Ease of Use Ahrefs Review: Customer Support Ahrefs Review: User Reviews and Ratings How Ahrefs Compares with Other SEO Tools Ahrefs vs Semrush: Is Ahrefs Better? Ahrefs vs Moz: Which is Better? Ahrefs vs SE Ranking: Is Ahrefs Better than SE Ranking? Ahrefs Review: Final Verdict Ahrefs Pricing All good things come at a price. Ahrefs is no exception. The prices start from $99/month or $82/month if you choose to pay annually. Ahrefs offers four monthly pricing plans: Lite – $99/month Standard – $179/month Advanced – $399/month Agency – $999/month The table below contains the features and limitations of each plan: [table id=11 /] If you’d like to use Ahrefs to manage just one blog, then the Lite plan should be sufficient for your needs. If you’re running multiple blogs, then the limitations of the Lite plan may hold you back. In that case, upgrade to the Standard plan which allows you to track more keywords and backlinks. And if you run multiple websites or manage clients’ websites at your agency, then you’ll need to upgrade to Advanced or Agency plan depending on your requirements. Ahrefs Review: Key Features Ahrefs has built a reputation over the past few years as a reliable backlink analysis and competitor research tool . But in the recent past, Ahrefs has launched new features and revamped existing ones to be a full-fledged SEO and content marketing tool. So let’s explore all these features in detail, starting with the Ahrefs dashboard. Once you login to your Ahrefs account, you’ll be prompted to create a new project and add your domain. Next, you’ll be asked to enter the keywords, locations, and the competitor websites you’d like Ahrefs to track. You can enter up to 5 competitor websites. Ahrefs makes this task easier by crawling your website and suggesting the right keywords and competitors for your website. Next, you’ll be taken to Ahrefs’ dashboard which presents you with all the vital stats of your site, including Ahrefs rank, domain rating, backlinks, referring domains, organic keywords, and the progress of your tracked keywords in search engines. Depending on your plan, you’ll have a limit on the number of projects you can add to your Ahrefs account. The Lite plan allows you to add up to 3 projects. #1 Site Explorer Site Explorer gives you an in-depth look at the organic search traffic and backlink profile of any website or URL. A large portion of your time on Ahrefs will be spent on Site Explorer. You can either generate data on your own site or your competitors’ sites via Site Explorer. To get started, click on Site Explorer and type any URL into the search box. Ahrefs will give you an overview of the site. From here, you can view a website’s total number of backlinks, organic keywords, organic traffic for those keywords, paid keywords, and also see important SEO metrics such as URL rating, domain rating, and Ahrefs rank. When you scroll down, you’ll find other useful information such as: Referring domains and pages pointing to your website New and lost referring domains New and lost backlinks CTLDs (Country Top Level Domains) distribution Anchors cloud, anchor phrases and terms Site Explorer is a great way to start using Ahrefs as it presents a quick analysis of your site. To unleash the true potential of Site Explorer, however, you’ll need to use other features discussed here below. Backlinks This is where the real fun begins. From Site Explorer, you can access a report that lists all the sites linking to your target website or URL. You can filter down this data by Link Type (DoFollow, NoFollow, Redirect, etc.), Platforms (Blogs, Wiki, Comment Systems, etc.), and Languages. You can view the new/lost/broken backlinks and referring domains of a site, view all its anchors, and top referring content (most popular content of your target website based on the number of social shares). Ahrefs provides you with an option to export all this data onto a CSV or PDF file. Organic Keywords This report will show you all the keywords that a target website or URL ranks for in the top 100 organic search results. You’ll be able to see: New Keywords – A report that shows if a keyword moved to a higher “group” since last week. There are 3 “groups”: rank 1­-3, rank 4­-10, rank 11-­50. Movements – A report that shows the history of all ranking movements that Ahrefs’ bots have noticed for a target website or URL. Top Pages – A report that ranks the pages of a target website based on how much organic search traffic they bring. Best Pages Ahrefs allows you to view the pages of a target website based on their total number of backlinks. In this section, you’ll be able to view a site’s best pages by number of backlinks, best pages by links’ growth, best pages by total number of social shares, and top content by total number of shares. Paid Search Data Ahrefs is a reliable PPC tool as well as it displays paid search insights that can really help you plan your PPC ads. This section of Site Explorer helps you unveil your competitors’ paid search keywords and ad copies. You’ll be able to view all the keywords that a site ranks for in paid search results. You can also view a preview of the ads as seen in paid search results and finally, you’ll be able to see the top landing pages that receive the most paid search traffic. All this data can be exported onto a CSV file. #2 Rank Tracker The Rank Tracker feature on Ahrefs helps you keep track of a list of target keywords. Remember the keywords you entered while creating a new project on Ahrefs? This is where you can track the progress of those keywords in SERPs. Ahrefs lets you track 500 keywords with the Lite plan and 1500 keywords with the Standard plan.​ In addition to this, you can also see how your rankings for a particular keyword progress over time through position history charts. Ahrefs also allows you to track your rankings in multiple locations (country level) both for desktop and mobile devices. You can also enable Rank Tracker Notification which will allow Ahrefs to send you a weekly or monthly report of your rankings via email. Click on ‘Notification Settings’ to enable Rank Tracker Notification. Rank Tracker Notification is particularly useful if you manage a lot of sites or offer SEO services. #3 Disavow Links Spammy links pointing to your site can really affect your search rankings . As such, you should monitor your backlink profile on a regular basis to identify any suspicious links to your site and disavow them from time to time. Ahrefs makes this task easier by giving you an option to add links to your disavow list while browsing Site Explorer reports. The other option is to add disavow links manually in this format: Once the disavow links have been added to the list, you can export the file to upload it to Google Search Console . #4 Ahrefs Alerts By setting up alerts for your domain or keywords, you ensure that you never miss another backlink or mention of your site. Ahrefs sends you an email every time you lose or gain a backlink and will also notify you when someone mentions your website or brand name. To set these alerts, click on ‘Alerts’ from the main menu. From here you can set up three types of alerts: Backlinks Alerts New Keywords Alerts Mention Alerts Click on ‘New Alert’ for each of these to activate Ahrefs Alerts. You can also spy on your competitors by setting up alerts for your competitors’ websites and businesses as well. #5 Domain Comparison Ahrefs lets you compare 5 domains side-by-side. The results displayed include a comparison of referring domains and IPs, backlinks, backlink types (dofollow vs nofollow), and graphs of changes in each domain. #6 Keywords Explorer In addition to analyzing backlinks, Ahrefs is also a powerful keyword research tool . Keywords Explorer can help you generate tons of keyword ideas with its database of over 3 billion keywords. With Ahrefs’ Keyword Explorer, you can do the following: Discover new keyword ideas  – With the latest update, Ahrefs provides you with massive amounts of keyword ideas, including phrase match, having same terms, search suggestions, and more. “Clicks” metric  – In addition to search volume for keywords, you also get to see clickstream data, allowing you to calculate search volumes more accurately. Keyword Lists  –   Once you come across some new keyword ideas, you can now save them into a list for future reference. A huge time saver if you’re doing keyword research for multiple projects. Keyword Difficulty   Score  – Ahrefs’ Keyword Difficulty (KD) score is an estimation of how hard it would be to rank on the 1st page of Google organic search for a given keyword. It is measured on a scale of 1 to 100 (low difficulty to high difficulty). SERP  overview  &  Positions History  — Ahrefs’ new SERP overview report brings all the core  SEO  metrics together to help you make educated decisions about the actual difficulty of a given  SERP . #7 Content Explorer Content Explorer helps you find the most shared content for any topic. Type any topic into the search bar and Ahrefs will show you the most popular content for the topic with details on total social shares, domain rating, referring domains, and the organic traffic it generates. You can filter down the results by publish date, languages, number of shares, domain rating, referring domains, organic traffic, and word count. You can also find out who tweeted the articles by clicking on the ‘Who tweeted’ button. This data can be exported onto a CSV file which you can use late for outreach purposes. #8 Site Audit Site Audit is Ahrefs’ weakest link. This is despite the fact that the company has made significant improvements to the tool since its launch. The biggest problem with the Site Audit tool is that it takes way too long for Ahrefs to crawl all the pages on your site and return with a report. Even if your site has less than 1000 pages to crawl, Ahrefs will take well over 2 hours to generate an audit report. Now, when a tool takes this long to generate an audit report, you would at least expect a comprehensive report that identifies the important technical SEO loopholes on your site. Sadly, that’s not the case. In my experience, I’ve seen Ahrefs toss out health scores of over 90% for sites that were plagued with critical SEO errors. For that reason, it’s best if you Ahrefs’ Site Audit tool to identify and fix only the most basic SEO errors on your site. Ahrefs Review: Ease of Use Ahrefs’ user interface is clean and organized. This makes the tool very easy to use, an impressive achievement considering the vast amount of data and features the tool offers. The team behind Ahrefs has worked really hard to create a platform that’s immensely user-friendly not just for beginners, but advanced users too who are migrating from other SEO platforms. Ahrefs Review: Customer Support Ahrefs provides customer support via phone, chat, and email. You can also search for questions at their help center  to see if they’ve already been addressed by the team before. They don’t organize webinars like Semrush , but their blog is highly resourceful with tons of blog posts that you can read to sharpen your SEO skills. You can also follow the Ahrefs YouTube channel , where they upload in-depth SEO and digital marketing tutorials to help you achieve higher search rankings. Here are some of the top blog posts we highly recommend you read: The Beginner’s Guide to Link Building On-Page SEO: Complete Beginner’s Guide Keyword Difficulty: How to Determine Your Chances of Ranking in Google Ahrefs Review: User Reviews and Ratings Ahrefs has garnered quite a reputation among professional bloggers and marketing pundits in the last few years. The tool is a part of most marketers’ must-have SEO tools and it’s easy to understand why that’s the case. The same is the case with online review sites such as G2 , TrustRadius , and Capterra . Here’s how Ahrefs is rated on these sites: G2Crowd – 4.6/5 (280 reviews) TrustRadius – 8.9/10 (189 reviews) Capterra – 4.8/5 (278 reviews) Most reviews commend the accuracy of data obtained from Ahrefs and its backlink analysis features while a few others complain about the steep monthly subscription price of the tool. Ahrefs does not have as many reviews as some of the other SEO tools such as Semrush and Moz . This may be due to the fact that Ahrefs is a relatively new tool compared to Moz and Semrush . How Ahrefs Compares with Other SEO Tools In this section, I’ll quickly compare Ahrefs with three of its biggest rivals: Semrush , Moz, and SE Ranking. Ahrefs vs Semrush : Is Ahrefs Better? When it comes to backlink analysis, Ahrefs is definitely better than Semrush . Although Semrush has a larger link index, Ahrefs’ backlink data is more in-depth and accurate. Ahrefs also has an edge over Semrush in terms of user interface. Ahrefs has a clean and polished UI which makes it easier to obtain the information you need. But Semrush is better in all other aspects, including keyword research , competitor analysis, technical SEO audit , and content marketing. Semrush is the most comprehensive SEO tool on the market. It helps you scale up your SEO efforts and drive results faster than any other tool out there. That said, both Ahrefs and Semrush are exceptional tools. If you have the budget, I’d highly recommend you subscribe to both these tools. For a more in-depth analysis of these two tools, check out my Semrush vs Ahrefs comparison post . Below is a breakdown of how Ahrefs compares to Semrush on key parameters: Ahrefs vs Moz: Which is Better? Ahrefs is most definitely better. Since Rand Fishkin’s departure from Moz, things have gone from bad to worse at Moz. Both tools are similarly priced, but that’s where the similarities end. From keyword research to backlink analysis to competitor analysis, Ahrefs is simply faster and better. Not to mention, Ahrefs’ UI is smoother and more user-friendly than Moz’s cluttered, confusing mess of an interface. Ahrefs vs SE Ranking: Is Ahrefs Better than SE Ranking? Once again, Ahrefs offers better backlink analysis features than SE Ranking . It also has a more accurate and up-to-date rank tracker. But when it comes to other essential SEO features like keyword research and site audit, SE Ranking is better. SE Ranking also has more value-added features. Furthermore, SE Ranking is more economically priced than Ahrefs. SE Ranking’s basic plan is $60 cheaper than Ahrefs’ basic plan. So if you’re on a shoestring budget, SE Ranking will offer more bang for your buck. But if you can afford to shell out more money for an SEO software, Ahrefs’ comprehensive backlink analysis and position tracking features justify the steep price. If your objective is to scale up your link building efforts, you need a tool like Ahrefs by your side. For a more in-depth analysis, check out my Semrush vs SE Ranking comparison post . Below is a breakdown of how Ahrefs compares to SE Ranking on key parameters: Ahrefs Review: Final Verdict Ahrefs has built a brand around its backlink checker capability because of the sheer depth of its index, but once you start using the tool, you realize that it is much more than a backlink analysis tool. From Rank Tracker to Keywords Explorer, Ahrefs provides quality data that can be invaluable to your website. If you’re serious about SEO and content marketing, this is a must-have tool in your marketing toolkit. Side note: If you’d like to make the best use of your Ahrefs subscription, do check out this insanely in-depth guide on Ahrefs by Nathan Gotch at Gotch SEO.  If you liked this review, please share it on Twitter using the link below: Editor’s Note: This Ahrefs review was originally published on 30 June 2017 and has been updated regularly since then for relevance and comprehensiveness. Related Articles Semrush vs Ahrefs: Which SEO Tool is Better? 5 Best Ahrefs Alternatives You Should Consider Semrush Review: The Best Tool to Improve Your SEO and PPC 8 Best Keyword Research Tools to Boost Your SEO Serpstat Review: The Ultimate SEO & PPC Tool for Bloggers
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[![](https://99signals.com/wp-content/uploads/2026/02/99signals-logo-v2006-1024x205.png) 99signals](https://www.99signals.com/) [![](https://99signals.com/wp-content/uploads/2026/02/99signals-logo-v2006-1024x205.png)](https://www.99signals.com/) [![](https://99signals.com/wp-content/uploads/2026/02/99signals-logo-v2006-1024x205.png)](https://www.99signals.com/) - [Start Here](https://www.99signals.com/start-here/) - [Blog](https://www.99signals.com/) - [Podcast](https://www.99signals.com/podcast/) - [About](https://www.99signals.com/about/) - [Best Articles](https://www.99signals.com/best/) - [Shop](https://shop.99signals.com/) - [Exclusive Deals](https://www.99signals.com/exclusive-deals/) - [50 Best AppSumo Deals](https://www.99signals.com/appsumo-deals/) - [Semrush Free Trial: Exclusive Offers](https://www.99signals.com/semrush-free-trial/) - [SocialBee 20% Discount](https://www.99signals.com/socialbee-exclusive-discount/) - [Hostinger Coupon Codes](https://www.99signals.com/hostinger-promo-code/) - [Lasso Affiliate Plugin 20% Discount](https://www.99signals.com/lasso-affiliate-plugin-discount/) - [35+ Best SaaS Lifetime Deals and Software Discounts](https://www.99signals.com/best-saas-deals/) - [Resources](https://www.99signals.com/blogging-tools/) - [Link Building Secrets (eBook)](https://ebooks.99signals.com/link-building-secrets/) - [Recommended Reading](https://www.99signals.com/recommended-reading/) - [Income Reports](https://www.99signals.com/income-reports/) - [Videos](https://www.youtube.com/c/99signals) - [Newsletter](https://www.99signals.com/newsletter/) - [Work With Me](https://www.startupcafedigital.com/) [Home](https://www.99signals.com/) [Reviews and Comparison Guides](https://www.99signals.com/reviews/ "View all posts in Reviews and Comparison Guides") Ahrefs Review: More Than Just an SEO Backlink Analysis Tool - [Reviews and Comparison Guides](https://www.99signals.com/reviews/) - [SEO](https://www.99signals.com/seo/) # Ahrefs Review: More Than Just an SEO Backlink Analysis Tool By [Sandeep Mallya](https://www.99signals.com/author/sandeep-mallya/) \- June 3, 2021 [6](https://www.99signals.com/ahrefs-review/#comments) 20476 ![Ahrefs Review: More Than Just an SEO Backlink Analysis Tool](https://99signals.com/wp-content/uploads/2017/06/ahrefs-review-v2-2019-1024x614.png) When it comes to backlink analysis, the tool you can always count on is [Ahrefs](https://www.99signals.com/ahrefs/). Headquartered in Singapore with its roots in Ukraine, Ahrefs believes in the lean startup model with this manifesto: *“First do it, then do it right, then do it better.”* Launched in 2011, Ahrefs’ index is updated with fresh backlinks every 15 minutes, and the crawler processes up to 6 billion pages a day. ![Ahrefs - Home Page](https://99signals.com/wp-content/uploads/2020/02/Ahrefs-New-Home-Page.png) Lots of marketing and SEO pundits trust Ahrefs as their [go-to backlink analysis tool](https://www.99signals.com/best-backlink-checker-tools/). This is because of its index size and the accuracy with which it presents the data. But contrary to popular opinion, Ahrefs is more than just a backlink analysis tool. In the last few years, the team behind Ahrefs has worked diligently to introduce new features and also innovate the existing ones. One example of this can be found in the continuous improvement to its flagship keyword research tool, Keywords Explorer. So in this Ahrefs review, I’ll not just examine the tool’s backlink analysis capabilities, but also explore its various SEO and content marketing features, and evaluate other factors such as pricing, customer support, ease of use, and overall online sentiment around the product. Finally, I’ll provide a quick overview of how Ahrefs compares with three of its biggest competitors: [Semrush](https://www.99signals.com/semrush/ "SEMrush Agency Black Friday"), [Moz](https://www.99signals.com/semrush-vs-moz-best-seo-tool/), and [SE Ranking](https://www.99signals.com/se-ranking-black-friday/ "SE Ranking Black Friday"). Let’s get started. Please feel free to jump to any section of this Ahrefs review using the links in this TOC: Table of Contents - [Ahrefs Pricing](https://www.99signals.com/ahrefs-review/#ahrefs-pricing) - [Ahrefs Review: Key Features](https://www.99signals.com/ahrefs-review/#ahrefs-review-key-features) - [\#1 Site Explorer](https://www.99signals.com/ahrefs-review/#1-site-explorer) - [\#2 Rank Tracker](https://www.99signals.com/ahrefs-review/#2-rank-tracker) - [\#3 Disavow Links](https://www.99signals.com/ahrefs-review/#3-disavow-links) - [\#4 Ahrefs Alerts](https://www.99signals.com/ahrefs-review/#4-ahrefs-alerts) - [\#5 Domain Comparison](https://www.99signals.com/ahrefs-review/#5-domain-comparison) - [\#6 Keywords Explorer](https://www.99signals.com/ahrefs-review/#6-keywords-explorer) - [\#7 Content Explorer](https://www.99signals.com/ahrefs-review/#7-content-explorer) - [\#8 Site Audit](https://www.99signals.com/ahrefs-review/#8-site-audit) - [Ahrefs Review: Ease of Use](https://www.99signals.com/ahrefs-review/#ahrefs-review-ease-of-use) - [Ahrefs Review: Customer Support](https://www.99signals.com/ahrefs-review/#ahrefs-review-customer-support) - [Ahrefs Review: User Reviews and Ratings](https://www.99signals.com/ahrefs-review/#ahrefs-review-user-reviews-and-ratings) - [How Ahrefs Compares with Other SEO Tools](https://www.99signals.com/ahrefs-review/#how-ahrefs-compares-with-other-seo-tools) - [Ahrefs vs Semrush: Is Ahrefs Better?](https://www.99signals.com/ahrefs-review/#ahrefs-vs-semrush-is-ahrefs-better) - [Ahrefs vs Moz: Which is Better?](https://www.99signals.com/ahrefs-review/#ahrefs-vs-moz-which-is-better) - [Ahrefs vs SE Ranking: Is Ahrefs Better than SE Ranking?](https://www.99signals.com/ahrefs-review/#ahrefs-vs-se-ranking-is-ahrefs-better-than-se-ranking) - [Ahrefs Review: Final Verdict](https://www.99signals.com/ahrefs-review/#ahrefs-review-final-verdict) ## **Ahrefs Pricing** ![Ahrefs Pricing 2021](https://99signals.com/wp-content/uploads/2017/06/Ahrefs-Pricing-2021_v2.png) All good things come at a price. Ahrefs is no exception. The prices start from \$99/month or \$82/month if you choose to pay annually. Ahrefs offers four monthly pricing plans: - **Lite** – \$99/month - **Standard** – \$179/month - **Advanced** – \$399/month - **Agency** – \$999/month The table below contains the features and limitations of each plan: \[table id=11 /\] If you’d like to use Ahrefs to manage just one blog, then the Lite plan should be sufficient for your needs. If you’re running multiple blogs, then the limitations of the Lite plan may hold you back. In that case, upgrade to the Standard plan which allows you to track more keywords and backlinks. And if you run multiple websites or manage clients’ websites at your agency, then you’ll need to upgrade to Advanced or Agency plan depending on your requirements. ## **Ahrefs Review: Key Features** Ahrefs has built a reputation over the past few years as a reliable backlink analysis and [competitor research tool](https://www.99signals.com/competitor-research-tools/). But in the recent past, Ahrefs has launched new features and revamped existing ones to be a full-fledged SEO and content marketing tool. So let’s explore all these features in detail, starting with the Ahrefs dashboard. Once you login to your Ahrefs account, you’ll be prompted to create a new project and add your domain. ![Ahrefs Review - New Project](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Project.png) Next, you’ll be asked to enter the keywords, locations, and the competitor websites you’d like Ahrefs to track. You can enter up to 5 competitor websites. Ahrefs makes this task easier by crawling your website and suggesting the right keywords and competitors for your website. ![Ahrefs Review - Competitors](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Competitors-1024x431.png) Next, you’ll be taken to Ahrefs’ dashboard which presents you with all the vital stats of your site, including Ahrefs rank, domain rating, backlinks, referring domains, organic keywords, and the progress of your tracked keywords in search engines. ![Ahrefs Dashboard](https://99signals.com/wp-content/uploads/2017/06/Ahrefs-Dashboard-2021-1024x220.png) Depending on your plan, you’ll have a limit on the number of projects you can add to your Ahrefs account. The Lite plan allows you to add up to 3 projects. ### **\#1 Site Explorer** Site Explorer gives you an in-depth look at the organic search traffic and backlink profile of any website or URL. A large portion of your time on [Ahrefs](https://www.99signals.com/ahrefs/) will be spent on Site Explorer. You can either generate data on your own site or your competitors’ sites via Site Explorer. To get started, click on **Site Explorer** and type any URL into the search box. Ahrefs will give you an overview of the site. ![Ahrefs Review - Site Explorer](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Site-Explorer.png) From here, you can view a website’s total number of backlinks, organic keywords, organic traffic for those keywords, paid keywords, and also see [important SEO metrics](https://www.99signals.com/seo-metrics/) such as URL rating, domain rating, and Ahrefs rank. When you scroll down, you’ll find other useful information such as: - Referring domains and pages pointing to your website - New and lost referring domains - New and lost backlinks - CTLDs (Country Top Level Domains) distribution - Anchors cloud, anchor phrases and terms ![Ahrefs Review - Site Explorer 2](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Site-Explorer-2.png) Site Explorer is a great way to start using Ahrefs as it presents a quick analysis of your site. To unleash the true potential of Site Explorer, however, you’ll need to use other features discussed here below. #### **Backlinks** This is where the real fun begins. From Site Explorer, you can access a report that lists all the sites linking to your target website or URL. You can filter down this data by Link Type (DoFollow, NoFollow, Redirect, etc.), Platforms (Blogs, Wiki, Comment Systems, etc.), and Languages. ![Ahrefs - New Backlinks](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-New-Backlinks-1024x501.png) You can view the new/lost/broken backlinks and referring domains of a site, view all its anchors, and top referring content (most popular content of your target website based on the number of social shares). Ahrefs provides you with an option to export all this data onto a CSV or PDF file. #### **Organic Keywords** This report will show you all the keywords that a target website or URL ranks for in the top 100 organic search results. You’ll be able to see: - **New Keywords** – A report that shows if a keyword moved to a higher “group” since last week. There are 3 “groups”: rank 1­-3, rank 4­-10, rank 11-­50. - **Movements** – A report that shows the history of all ranking movements that Ahrefs’ bots have noticed for a target website or URL. - **Top Pages** – A report that ranks the pages of a target website based on how much organic search traffic they bring. #### **Best Pages** Ahrefs allows you to view the pages of a target website based on their total number of backlinks. In this section, you’ll be able to view a site’s best pages by number of backlinks, best pages by links’ growth, best pages by total number of social shares, and top content by total number of shares. #### **Paid Search Data** Ahrefs is a reliable PPC tool as well as it displays paid search insights that can really help you plan your PPC ads. This section of Site Explorer helps you unveil your competitors’ paid search keywords and ad copies. You’ll be able to view all the keywords that a site ranks for in paid search results. You can also view a preview of the ads as seen in paid search results and finally, you’ll be able to see the [top landing pages](https://www.99signals.com/instapage-review/) that receive the most paid search traffic. ![Ahrefs Review - Paid Search Data](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Paid-Search-Data.png) All this data can be exported onto a CSV file. ### **\#2 Rank Tracker** The Rank Tracker feature on Ahrefs helps you keep track of a list of target keywords. Remember the keywords you entered while creating a new project on Ahrefs? This is where you can track the progress of those keywords in SERPs. Ahrefs lets you track 500 keywords with the Lite plan and 1500 keywords with the Standard plan.​ In addition to this, you can also see how your rankings for a particular keyword progress over time through position history charts. Ahrefs also allows you to track your rankings in multiple locations (country level) both for desktop and mobile devices. You can also enable Rank Tracker Notification which will allow Ahrefs to send you a weekly or monthly report of your rankings via email. Click on ‘Notification Settings’ to enable Rank Tracker Notification. ![Ahrefs Review - Rank Tracker](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Rank-Tracker.png) Rank Tracker Notification is particularly useful if you manage a lot of sites or offer SEO services. ### **\#3 Disavow Links** Spammy links pointing to your site can [really affect your search rankings](https://www.99signals.com/negative-seo/). As such, you should monitor your backlink profile on a regular basis to identify any suspicious links to your site and disavow them from time to time. Ahrefs makes this task easier by giving you an option to add links to your disavow list while browsing Site Explorer reports. The other option is to add disavow links manually in this format: ![Ahrefs Disavow Links](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Disavow-Links.png) Once the disavow links have been added to the list, you can export the file to upload it to [Google Search Console](https://search.google.com/search-console/). ### **\#4 Ahrefs Alerts** By setting up alerts for your domain or keywords, you ensure that you never miss another backlink or mention of your site. Ahrefs sends you an email every time you lose or gain a backlink and will also notify you when someone mentions your website or brand name. To set these alerts, click on ‘Alerts’ from the main menu. From here you can set up three types of alerts: - Backlinks Alerts - New Keywords Alerts - Mention Alerts Click on ‘New Alert’ for each of these to activate Ahrefs Alerts. ![Ahrefs Alerts](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Alerts-Link-Building-Tools.png) You can also [spy on your competitors](https://www.99signals.com/competitor-research-tools/) by setting up alerts for your competitors’ websites and businesses as well. ### **\#5 Domain Comparison** Ahrefs lets you compare 5 domains side-by-side. ![Ahrefs Domain Comparison - Ahrefs Review](https://www.99signals.com/wp-content/uploads/2017/02/Ahrefs-Domain-Comparison-Ahrefs-Review.png) The results displayed include a comparison of referring domains and IPs, backlinks, backlink types (dofollow vs nofollow), and graphs of changes in each domain. ### **\#6 Keywords Explorer** In addition to analyzing backlinks, Ahrefs is also a powerful [keyword research tool](https://www.99signals.com/best-keyword-research-tools/). Keywords Explorer can help you generate tons of keyword ideas with its database of over 3 billion keywords. ![Ahrefs Review - Keywords Explorer](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Keywords-Explorer.png) With Ahrefs’ Keyword Explorer, you can do the following: - **Discover new keyword ideas** – With the latest update, Ahrefs provides you with massive amounts of keyword ideas, including phrase match, having same terms, search suggestions, and more. - **“Clicks” metric** – In addition to search volume for keywords, you also get to see clickstream data, allowing you to calculate search volumes more accurately. - **Keyword Lists** –Once you come across some new keyword ideas, you can now save them into a list for future reference. A huge time saver if you’re doing keyword research for multiple projects. - **Keyword Difficulty** **Score** – Ahrefs’ Keyword Difficulty (KD) score is an estimation of how hard it would be to rank on the 1st page of Google organic search for a given keyword. It is measured on a scale of 1 to 100 (low difficulty to high difficulty). - **SERP overview & Positions History** — Ahrefs’ new SERP overview report brings all the core SEO metrics together to help you make educated decisions about the actual difficulty of a given SERP. ### **\#7 Content Explorer** Content Explorer helps you find the most shared content for any topic. Type any topic into the search bar and Ahrefs will show you the most popular content for the topic with details on total social shares, domain rating, referring domains, and the organic traffic it generates. ![Ahrefs Review - Content Explorer](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Content-Explorer.png) You can filter down the results by publish date, languages, number of shares, domain rating, referring domains, organic traffic, and word count. You can also find out who tweeted the articles by clicking on the ‘Who tweeted’ button. This data can be exported onto a CSV file which you can use late for outreach purposes. ![Ahrefs Content Explorer](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Content-Explorer.png) ### **\#8 Site Audit** Site Audit is Ahrefs’ weakest link. This is despite the fact that the company has made significant improvements to the tool since its launch. The biggest problem with the Site Audit tool is that it takes way too long for Ahrefs to crawl all the pages on your site and return with a report. Even if your site has less than 1000 pages to crawl, Ahrefs will take well over 2 hours to generate an audit report. Now, when a tool takes this long to generate an audit report, you would at least expect a comprehensive report that identifies the important technical SEO loopholes on your site. Sadly, that’s not the case. In my experience, I’ve seen Ahrefs toss out health scores of over 90% for sites that were plagued with critical SEO errors. ![Ahrefs Site Audit Report](https://99signals.com/wp-content/uploads/2020/07/Ahrefs-Site-Audit-Report-2020-1024x361.png) For that reason, it’s best if you Ahrefs’ Site Audit tool to identify and fix only the most basic SEO errors on your site. ## **Ahrefs Review: Ease of Use** Ahrefs’ user interface is clean and organized. This makes the tool very easy to use, an impressive achievement considering the vast amount of data and features the tool offers. The team behind Ahrefs has worked really hard to create a platform that’s immensely user-friendly not just for beginners, but advanced users too who are migrating from other SEO platforms. ## **Ahrefs Review: Customer Support** Ahrefs provides customer support via phone, chat, and email. You can also search for questions at their [help center](https://help.ahrefs.com/en/) to see if they’ve already been addressed by the team before. They don’t organize webinars like [Semrush](https://www.99signals.com/semrush/ "SEMrush Agency Black Friday"), but their blog is highly resourceful with tons of blog posts that you can read to sharpen your SEO skills. You can also follow the [Ahrefs YouTube channel](https://www.youtube.com/c/AhrefsCom/), where they upload in-depth SEO and digital marketing tutorials to help you achieve higher search rankings. ![Ahrefs Resources 2021](https://99signals.com/wp-content/uploads/2017/06/Ahrefs-Resources-2021.png) Here are some of the top blog posts we highly recommend you read: - [The Beginner’s Guide to Link Building](https://ahrefs.com/blog/link-building/) - [On-Page SEO: Complete Beginner’s Guide](https://ahrefs.com/blog/on-page-seo/) - [Keyword Difficulty: How to Determine Your Chances of Ranking in Google](https://ahrefs.com/blog/keyword-difficulty/) ## **Ahrefs Review: User Reviews and Ratings** Ahrefs has garnered quite a reputation among professional bloggers and marketing pundits in the last few years. The tool is a part of most marketers’ must-have SEO tools and it’s easy to understand why that’s the case. ![Ahrefs Reviews](https://99signals.com/wp-content/uploads/2017/06/Ahrefs-Reviews.png) The same is the case with online review sites such as [G2](https://www.g2.com/products/ahrefs/reviews), [TrustRadius](https://www.trustradius.com/products/ahrefs/reviews), and [Capterra](https://www.capterra.com/p/176340/Ahrefs/). Here’s how Ahrefs is rated on these sites: - **G2Crowd** – 4.6/5 (280 reviews) - **TrustRadius** – 8.9/10 (189 reviews) - **Capterra** – 4.8/5 (278 reviews) Most reviews commend the accuracy of data obtained from Ahrefs and its backlink analysis features while a few others complain about the steep monthly subscription price of the tool. Ahrefs does not have as many reviews as some of the other SEO tools such as [Semrush and Moz](https://www.99signals.com/semrush-vs-moz-best-seo-tool/). This may be due to the fact that Ahrefs is a relatively new tool compared to Moz and Semrush. ## **How Ahrefs Compares with Other SEO Tools** In this section, I’ll quickly compare Ahrefs with three of its biggest rivals: Semrush, Moz, and SE Ranking. ### **Ahrefs vs Semrush: Is Ahrefs Better?** When it comes to backlink analysis, Ahrefs is definitely better than [Semrush](https://www.99signals.com/semrush/ "SEMrush Content Marketing Toolkit"). Although Semrush has a larger link index, Ahrefs’ backlink data is more in-depth and accurate. Ahrefs also has an edge over Semrush in terms of user interface. Ahrefs has a clean and polished UI which makes it easier to obtain the information you need. But Semrush is better in all other aspects, including [keyword research](https://www.99signals.com/semrush-keyword-research-guide/), competitor analysis, [technical SEO audit](https://www.99signals.com/semrush-site-audit-overlooked-features/), and content marketing. Semrush is the most comprehensive SEO tool on the market. It helps you scale up your SEO efforts and drive results faster than any other tool out there. That said, both Ahrefs and Semrush are exceptional tools. If you have the budget, I’d highly recommend you subscribe to both these tools. For a more in-depth analysis of these two tools, check out my [Semrush vs Ahrefs comparison post](https://www.99signals.com/semrush-vs-ahrefs/). Below is a breakdown of how Ahrefs compares to Semrush on key parameters: ![Semrush vs Ahrefs - Comparison Table](https://99signals.com/wp-content/uploads/2021/01/semrush-vs-ahrefs-comparison-table-2021-99signals-1024x1024.png) ### **Ahrefs vs Moz: Which is Better?** Ahrefs is most definitely better. Since Rand Fishkin’s departure from Moz, things have gone from bad to worse at Moz. Both tools are similarly priced, but that’s where the similarities end. From keyword research to backlink analysis to competitor analysis, Ahrefs is simply faster and better. Not to mention, Ahrefs’ UI is smoother and more user-friendly than Moz’s cluttered, confusing mess of an interface. ### **Ahrefs vs SE Ranking: Is Ahrefs Better than SE Ranking?** Once again, Ahrefs offers better backlink analysis features than [SE Ranking](https://www.99signals.com/se-ranking/ "SE Ranking"). It also has a more accurate and up-to-date rank tracker. But when it comes to other essential SEO features like keyword research and site audit, SE Ranking is better. SE Ranking also has more value-added features. Furthermore, SE Ranking is more economically priced than Ahrefs. SE Ranking’s basic plan is \$60 cheaper than Ahrefs’ basic plan. So if you’re on a shoestring budget, SE Ranking will offer more bang for your buck. But if you can afford to shell out more money for an SEO software, Ahrefs’ comprehensive backlink analysis and position tracking features justify the steep price. If your objective is to scale up your link building efforts, you need a tool like Ahrefs by your side. For a more in-depth analysis, check out my [Semrush vs SE Ranking comparison post](https://www.99signals.com/ahrefs-vs-se-ranking/). Below is a breakdown of how Ahrefs compares to SE Ranking on key parameters: ![Ahrefs vs SE Ranking - Comparison Table](https://99signals.com/wp-content/uploads/2020/08/Ahrefs-vs-SE-Ranking-Comparison-Table_99signals-1024x1024.png) ## **Ahrefs Review: Final Verdict** [Ahrefs](https://www.99signals.com/ahrefs/) has built a brand around its backlink checker capability because of the sheer depth of its index, but once you start using the tool, you realize that it is much more than a backlink analysis tool. From Rank Tracker to Keywords Explorer, Ahrefs provides quality data that can be invaluable to your website. If you’re serious about SEO and content marketing, this is a must-have tool in your marketing toolkit. ***Side note:** If you’d like to make the best use of your Ahrefs subscription, do check out this [insanely in-depth guide on Ahrefs](https://www.gotchseo.com/ahrefs/) by Nathan Gotch at Gotch SEO.* *If you liked this review, please share it on Twitter using the link below:* [Ahrefs Review: More Than Just an SEO Backlink Analysis Tool](https://twitter.com/intent/tweet?text=Ahrefs+Review%3A+More+Than+Just+an+SEO+Backlink+Analysis+Tool&url=https%3A%2F%2Fwww.99signals.com%2Fahrefs-review%2F&via=99signalsblog&related=99signalsblog) [Click to Tweet](https://twitter.com/intent/tweet?text=Ahrefs+Review%3A+More+Than+Just+an+SEO+Backlink+Analysis+Tool&url=https%3A%2F%2Fwww.99signals.com%2Fahrefs-review%2F&via=99signalsblog&related=99signalsblog) ***Editor’s Note:** This Ahrefs review was originally published on 30 June 2017 and has been updated regularly since then for relevance and comprehensiveness.* **Related Articles** - [Semrush vs Ahrefs: Which SEO Tool is Better?](https://www.99signals.com/semrush-vs-ahrefs/) - [5 Best Ahrefs Alternatives You Should Consider](https://www.99signals.com/ahrefs-alternatives/) - [Semrush Review: The Best Tool to Improve Your SEO and PPC](https://www.99signals.com/semrush-review/) - [8 Best Keyword Research Tools to Boost Your SEO](https://www.99signals.com/best-keyword-research-tools/) - [Serpstat Review: The Ultimate SEO & PPC Tool for Bloggers](https://www.99signals.com/serpstat-review/) ![Ahrefs Review: More Than Just an SEO Backlink Analysis Tool](https://99signals.com/wp-content/uploads/2017/06/ahrefs-review-v2-2019.png) | | | |---|---| | REVIEW OVERVIEW | | | Features | | | Pricing | | | Ease of Use | | | Customer Support | | | Online Reviews and Sentiment | | | SUMMARYAhrefs is the \#1 backlink analysis tool, trusted by SEO experts worldwide. In the recent past, the company has also branched out to other areas such as keywords research and content marketing, making it a full-fledged SEO and content marketing tool. | 4\.2 OVERALL SCORE | - TAGS - [Link Building](https://www.99signals.com/tag/link-building/) [![Sandeep Mallya](https://secure.gravatar.com/avatar/93c61c9c9d33c266a65b11813431c3d662ef0737f29da972da1a3be6e53e0aa0?s=96&d=mm&r=g)](https://www.99signals.com/author/sandeep-mallya/) [Sandeep Mallya](https://www.99signals.com/author/sandeep-mallya/) <https://www.99signals.com> Sandeep Mallya is an entrepreneur, blogger, and podcaster focused on marketing, startups, and the rise of AI in business. He is the founder and CEO of Startup Cafe Digital, a Bangalore-based digital marketing agency, and the creator of 99signals, a blog with 200+ in-depth guides on SEO, AI-driven marketing, and entrepreneurship. Through his blog, podcast, and advisory work, Sandeep distills complex marketing and AI trends into practical strategies for founders and marketers. He was recognized by BuzzSumo as one of the Top 100 Content Marketers in the world and served as a strategic advisor to GrowthBar, where he helped guide the company to a successful exit. [Facebook](https://www.facebook.com/99signalsblog/ "Facebook") [Instagram](https://www.instagram.com/99signals/ "Instagram") [Linkedin](https://www.linkedin.com/in/sandeeppmallya/ "Linkedin") [X](http://www.twitter.com/sanmallya "X") [Youtube](https://www.youtube.com/c/99signals "Youtube") ahrefs-review Ahrefs is the \#1 backlink analysis tool, trusted by SEO experts worldwide. In the recent past, the company has also branched out to other areas such as keywords research and content marketing, making it a full-fledged SEO and content marketing tool. #### 6 COMMENTS 1. ![SEO Crawler](https://secure.gravatar.com/avatar/f750304a0aae4d2758d65e106200dd7e7b20abe7da17b83b5fd9159ee25ac1fc?s=50&d=mm&r=g) SEO Crawler [June 30, 2017 At 7:25 pm](https://www.99signals.com/ahrefs-review/#comment-2733) Nice review. I love ahrefs [Reply](https://www.99signals.com/ahrefs-review/#comment-2733) - ![99signals Editorial](https://secure.gravatar.com/avatar/20b1be2d7b163e644ffd97b2086d57ef958141708d7e4f27143ff086a4b28ae9?s=50&d=mm&r=g) 99signals Editorial [July 2, 2017 At 8:57 am](https://www.99signals.com/ahrefs-review/#comment-2755) Thanks! Glad you found the review useful. [Reply](https://www.99signals.com/ahrefs-review/#comment-2755) 2. ![Jean](https://secure.gravatar.com/avatar/6ab89e13c4026ce5e5e580eb6ed2d2b69b12c3b2339851b8e1636fd4f3728817?s=50&d=mm&r=g) Jean [July 2, 2017 At 6:03 pm](https://www.99signals.com/ahrefs-review/#comment-2762) I like ahrefs and majestic both. Ahrefs has grown better over time. [Reply](https://www.99signals.com/ahrefs-review/#comment-2762) 3. ![yahoo support](https://secure.gravatar.com/avatar/3028895a53da58ea463168fb104a862c2d3df3b2e305b6ffd598f9911c60e994?s=50&d=mm&r=g) yahoo support [July 13, 2017 At 11:16 am](https://www.99signals.com/ahrefs-review/#comment-2906) Every day I use ahrefs and it is better than Moz.It has higher quality than alls. [Reply](https://www.99signals.com/ahrefs-review/#comment-2906) 4. ![Ű·Ű±Ű§Ű­ÛŒ ŰłŰ§ÛŒŰȘ](https://secure.gravatar.com/avatar/46a0b7f933f7117ba1c37ea2acbd4e44154691ad08d68170e3e4bcbec7c81908?s=50&d=mm&r=g) Ű·Ű±Ű§Ű­ÛŒ ŰłŰ§ÛŒŰȘ [December 25, 2017 At 9:04 am](https://www.99signals.com/ahrefs-review/#comment-12252) I think Ahrefs is the best tool for checking backlinks. [Reply](https://www.99signals.com/ahrefs-review/#comment-12252) 5. ![Cheap Dedicated Server](https://secure.gravatar.com/avatar/219efbb2698f7b6bab2113b925e1f884000893f2297194e715163f10a7cca3ea?s=50&d=mm&r=g) Cheap Dedicated Server [September 23, 2018 At 4:33 pm](https://www.99signals.com/ahrefs-review/#comment-32900) thanks I think ahref is the best tools for checking backlinks. [Reply](https://www.99signals.com/ahrefs-review/#comment-32900) ### LEAVE A REPLY [Cancel reply](https://www.99signals.com/ahrefs-review/#respond) #### About Me [![Sandeep Mallya - 99signals\_Best Content](https://99signals.com/wp-content/uploads/2019/11/Sandeep-Mallya-99signals_2019-200x200.png)](https://www.99signals.com/sandeep-mallya/) Hi there, I’m Sandeep Mallya\! I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business. I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business. 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![Ahrefs Review: More Than Just an SEO Backlink Analysis Tool](https://99signals.com/wp-content/uploads/2017/06/ahrefs-review-v2-2019-1024x614.png) When it comes to backlink analysis, the tool you can always count on is [Ahrefs](https://www.99signals.com/ahrefs/). Headquartered in Singapore with its roots in Ukraine, Ahrefs believes in the lean startup model with this manifesto: *“First do it, then do it right, then do it better.”* Launched in 2011, Ahrefs’ index is updated with fresh backlinks every 15 minutes, and the crawler processes up to 6 billion pages a day. ![Ahrefs - Home Page](https://99signals.com/wp-content/uploads/2020/02/Ahrefs-New-Home-Page.png) Lots of marketing and SEO pundits trust Ahrefs as their [go-to backlink analysis tool](https://www.99signals.com/best-backlink-checker-tools/). This is because of its index size and the accuracy with which it presents the data. But contrary to popular opinion, Ahrefs is more than just a backlink analysis tool. In the last few years, the team behind Ahrefs has worked diligently to introduce new features and also innovate the existing ones. One example of this can be found in the continuous improvement to its flagship keyword research tool, Keywords Explorer. So in this Ahrefs review, I’ll not just examine the tool’s backlink analysis capabilities, but also explore its various SEO and content marketing features, and evaluate other factors such as pricing, customer support, ease of use, and overall online sentiment around the product. Finally, I’ll provide a quick overview of how Ahrefs compares with three of its biggest competitors: [Semrush](https://www.99signals.com/semrush/ "SEMrush Agency Black Friday"), [Moz](https://www.99signals.com/semrush-vs-moz-best-seo-tool/), and [SE Ranking](https://www.99signals.com/se-ranking-black-friday/ "SE Ranking Black Friday"). Let’s get started. Please feel free to jump to any section of this Ahrefs review using the links in this TOC: Table of Contents - [Ahrefs Pricing](https://www.99signals.com/ahrefs-review/#ahrefs-pricing) - [Ahrefs Review: Key Features](https://www.99signals.com/ahrefs-review/#ahrefs-review-key-features) - [\#1 Site Explorer](https://www.99signals.com/ahrefs-review/#1-site-explorer) - [\#2 Rank Tracker](https://www.99signals.com/ahrefs-review/#2-rank-tracker) - [\#3 Disavow Links](https://www.99signals.com/ahrefs-review/#3-disavow-links) - [\#4 Ahrefs Alerts](https://www.99signals.com/ahrefs-review/#4-ahrefs-alerts) - [\#5 Domain Comparison](https://www.99signals.com/ahrefs-review/#5-domain-comparison) - [\#6 Keywords Explorer](https://www.99signals.com/ahrefs-review/#6-keywords-explorer) - [\#7 Content Explorer](https://www.99signals.com/ahrefs-review/#7-content-explorer) - [\#8 Site Audit](https://www.99signals.com/ahrefs-review/#8-site-audit) - [Ahrefs Review: Ease of Use](https://www.99signals.com/ahrefs-review/#ahrefs-review-ease-of-use) - [Ahrefs Review: Customer Support](https://www.99signals.com/ahrefs-review/#ahrefs-review-customer-support) - [Ahrefs Review: User Reviews and Ratings](https://www.99signals.com/ahrefs-review/#ahrefs-review-user-reviews-and-ratings) - [How Ahrefs Compares with Other SEO Tools](https://www.99signals.com/ahrefs-review/#how-ahrefs-compares-with-other-seo-tools) - [Ahrefs vs Semrush: Is Ahrefs Better?](https://www.99signals.com/ahrefs-review/#ahrefs-vs-semrush-is-ahrefs-better) - [Ahrefs vs Moz: Which is Better?](https://www.99signals.com/ahrefs-review/#ahrefs-vs-moz-which-is-better) - [Ahrefs vs SE Ranking: Is Ahrefs Better than SE Ranking?](https://www.99signals.com/ahrefs-review/#ahrefs-vs-se-ranking-is-ahrefs-better-than-se-ranking) - [Ahrefs Review: Final Verdict](https://www.99signals.com/ahrefs-review/#ahrefs-review-final-verdict) ## **Ahrefs Pricing** ![Ahrefs Pricing 2021](https://99signals.com/wp-content/uploads/2017/06/Ahrefs-Pricing-2021_v2.png) All good things come at a price. Ahrefs is no exception. The prices start from \$99/month or \$82/month if you choose to pay annually. Ahrefs offers four monthly pricing plans: - **Lite** – \$99/month - **Standard** – \$179/month - **Advanced** – \$399/month - **Agency** – \$999/month The table below contains the features and limitations of each plan: \[table id=11 /\] If you’d like to use Ahrefs to manage just one blog, then the Lite plan should be sufficient for your needs. If you’re running multiple blogs, then the limitations of the Lite plan may hold you back. In that case, upgrade to the Standard plan which allows you to track more keywords and backlinks. And if you run multiple websites or manage clients’ websites at your agency, then you’ll need to upgrade to Advanced or Agency plan depending on your requirements. ## **Ahrefs Review: Key Features** Ahrefs has built a reputation over the past few years as a reliable backlink analysis and [competitor research tool](https://www.99signals.com/competitor-research-tools/). But in the recent past, Ahrefs has launched new features and revamped existing ones to be a full-fledged SEO and content marketing tool. So let’s explore all these features in detail, starting with the Ahrefs dashboard. Once you login to your Ahrefs account, you’ll be prompted to create a new project and add your domain. ![Ahrefs Review - New Project](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Project.png) Next, you’ll be asked to enter the keywords, locations, and the competitor websites you’d like Ahrefs to track. You can enter up to 5 competitor websites. Ahrefs makes this task easier by crawling your website and suggesting the right keywords and competitors for your website. ![Ahrefs Review - Competitors](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Competitors-1024x431.png) Next, you’ll be taken to Ahrefs’ dashboard which presents you with all the vital stats of your site, including Ahrefs rank, domain rating, backlinks, referring domains, organic keywords, and the progress of your tracked keywords in search engines. ![Ahrefs Dashboard](https://99signals.com/wp-content/uploads/2017/06/Ahrefs-Dashboard-2021-1024x220.png) Depending on your plan, you’ll have a limit on the number of projects you can add to your Ahrefs account. The Lite plan allows you to add up to 3 projects. ### **\#1 Site Explorer** Site Explorer gives you an in-depth look at the organic search traffic and backlink profile of any website or URL. A large portion of your time on [Ahrefs](https://www.99signals.com/ahrefs/) will be spent on Site Explorer. You can either generate data on your own site or your competitors’ sites via Site Explorer. To get started, click on **Site Explorer** and type any URL into the search box. Ahrefs will give you an overview of the site. ![Ahrefs Review - Site Explorer](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Site-Explorer.png) From here, you can view a website’s total number of backlinks, organic keywords, organic traffic for those keywords, paid keywords, and also see [important SEO metrics](https://www.99signals.com/seo-metrics/) such as URL rating, domain rating, and Ahrefs rank. When you scroll down, you’ll find other useful information such as: - Referring domains and pages pointing to your website - New and lost referring domains - New and lost backlinks - CTLDs (Country Top Level Domains) distribution - Anchors cloud, anchor phrases and terms ![Ahrefs Review - Site Explorer 2](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Site-Explorer-2.png) Site Explorer is a great way to start using Ahrefs as it presents a quick analysis of your site. To unleash the true potential of Site Explorer, however, you’ll need to use other features discussed here below. #### **Backlinks** This is where the real fun begins. From Site Explorer, you can access a report that lists all the sites linking to your target website or URL. You can filter down this data by Link Type (DoFollow, NoFollow, Redirect, etc.), Platforms (Blogs, Wiki, Comment Systems, etc.), and Languages. ![Ahrefs - New Backlinks](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-New-Backlinks-1024x501.png) You can view the new/lost/broken backlinks and referring domains of a site, view all its anchors, and top referring content (most popular content of your target website based on the number of social shares). Ahrefs provides you with an option to export all this data onto a CSV or PDF file. #### **Organic Keywords** This report will show you all the keywords that a target website or URL ranks for in the top 100 organic search results. You’ll be able to see: - **New Keywords** – A report that shows if a keyword moved to a higher “group” since last week. There are 3 “groups”: rank 1­-3, rank 4­-10, rank 11-­50. - **Movements** – A report that shows the history of all ranking movements that Ahrefs’ bots have noticed for a target website or URL. - **Top Pages** – A report that ranks the pages of a target website based on how much organic search traffic they bring. #### **Best Pages** Ahrefs allows you to view the pages of a target website based on their total number of backlinks. In this section, you’ll be able to view a site’s best pages by number of backlinks, best pages by links’ growth, best pages by total number of social shares, and top content by total number of shares. #### **Paid Search Data** Ahrefs is a reliable PPC tool as well as it displays paid search insights that can really help you plan your PPC ads. This section of Site Explorer helps you unveil your competitors’ paid search keywords and ad copies. You’ll be able to view all the keywords that a site ranks for in paid search results. You can also view a preview of the ads as seen in paid search results and finally, you’ll be able to see the [top landing pages](https://www.99signals.com/instapage-review/) that receive the most paid search traffic. ![Ahrefs Review - Paid Search Data](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Paid-Search-Data.png) All this data can be exported onto a CSV file. ### **\#2 Rank Tracker** The Rank Tracker feature on Ahrefs helps you keep track of a list of target keywords. Remember the keywords you entered while creating a new project on Ahrefs? This is where you can track the progress of those keywords in SERPs. Ahrefs lets you track 500 keywords with the Lite plan and 1500 keywords with the Standard plan.​ In addition to this, you can also see how your rankings for a particular keyword progress over time through position history charts. Ahrefs also allows you to track your rankings in multiple locations (country level) both for desktop and mobile devices. You can also enable Rank Tracker Notification which will allow Ahrefs to send you a weekly or monthly report of your rankings via email. Click on ‘Notification Settings’ to enable Rank Tracker Notification. ![Ahrefs Review - Rank Tracker](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Rank-Tracker.png) Rank Tracker Notification is particularly useful if you manage a lot of sites or offer SEO services. ### **\#3 Disavow Links** Spammy links pointing to your site can [really affect your search rankings](https://www.99signals.com/negative-seo/). As such, you should monitor your backlink profile on a regular basis to identify any suspicious links to your site and disavow them from time to time. Ahrefs makes this task easier by giving you an option to add links to your disavow list while browsing Site Explorer reports. The other option is to add disavow links manually in this format: ![Ahrefs Disavow Links](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Disavow-Links.png) Once the disavow links have been added to the list, you can export the file to upload it to [Google Search Console](https://search.google.com/search-console/). ### **\#4 Ahrefs Alerts** By setting up alerts for your domain or keywords, you ensure that you never miss another backlink or mention of your site. Ahrefs sends you an email every time you lose or gain a backlink and will also notify you when someone mentions your website or brand name. To set these alerts, click on ‘Alerts’ from the main menu. From here you can set up three types of alerts: - Backlinks Alerts - New Keywords Alerts - Mention Alerts Click on ‘New Alert’ for each of these to activate Ahrefs Alerts. ![Ahrefs Alerts](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Alerts-Link-Building-Tools.png) You can also [spy on your competitors](https://www.99signals.com/competitor-research-tools/) by setting up alerts for your competitors’ websites and businesses as well. ### **\#5 Domain Comparison** Ahrefs lets you compare 5 domains side-by-side. ![Ahrefs Domain Comparison - Ahrefs Review](https://www.99signals.com/wp-content/uploads/2017/02/Ahrefs-Domain-Comparison-Ahrefs-Review.png) The results displayed include a comparison of referring domains and IPs, backlinks, backlink types (dofollow vs nofollow), and graphs of changes in each domain. ### **\#6 Keywords Explorer** In addition to analyzing backlinks, Ahrefs is also a powerful [keyword research tool](https://www.99signals.com/best-keyword-research-tools/). Keywords Explorer can help you generate tons of keyword ideas with its database of over 3 billion keywords. ![Ahrefs Review - Keywords Explorer](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Keywords-Explorer.png) With Ahrefs’ Keyword Explorer, you can do the following: - **Discover new keyword ideas** – With the latest update, Ahrefs provides you with massive amounts of keyword ideas, including phrase match, having same terms, search suggestions, and more. - **“Clicks” metric** – In addition to search volume for keywords, you also get to see clickstream data, allowing you to calculate search volumes more accurately. - **Keyword Lists** –Once you come across some new keyword ideas, you can now save them into a list for future reference. A huge time saver if you’re doing keyword research for multiple projects. - **Keyword Difficulty** **Score** – Ahrefs’ Keyword Difficulty (KD) score is an estimation of how hard it would be to rank on the 1st page of Google organic search for a given keyword. It is measured on a scale of 1 to 100 (low difficulty to high difficulty). - **SERP overview & Positions History** — Ahrefs’ new SERP overview report brings all the core SEO metrics together to help you make educated decisions about the actual difficulty of a given SERP. ### **\#7 Content Explorer** Content Explorer helps you find the most shared content for any topic. Type any topic into the search bar and Ahrefs will show you the most popular content for the topic with details on total social shares, domain rating, referring domains, and the organic traffic it generates. ![Ahrefs Review - Content Explorer](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Review-Content-Explorer.png) You can filter down the results by publish date, languages, number of shares, domain rating, referring domains, organic traffic, and word count. You can also find out who tweeted the articles by clicking on the ‘Who tweeted’ button. This data can be exported onto a CSV file which you can use late for outreach purposes. ![Ahrefs Content Explorer](https://www.99signals.com/wp-content/uploads/2017/06/Ahrefs-Content-Explorer.png) ### **\#8 Site Audit** Site Audit is Ahrefs’ weakest link. This is despite the fact that the company has made significant improvements to the tool since its launch. The biggest problem with the Site Audit tool is that it takes way too long for Ahrefs to crawl all the pages on your site and return with a report. Even if your site has less than 1000 pages to crawl, Ahrefs will take well over 2 hours to generate an audit report. Now, when a tool takes this long to generate an audit report, you would at least expect a comprehensive report that identifies the important technical SEO loopholes on your site. Sadly, that’s not the case. In my experience, I’ve seen Ahrefs toss out health scores of over 90% for sites that were plagued with critical SEO errors. ![Ahrefs Site Audit Report](https://99signals.com/wp-content/uploads/2020/07/Ahrefs-Site-Audit-Report-2020-1024x361.png) For that reason, it’s best if you Ahrefs’ Site Audit tool to identify and fix only the most basic SEO errors on your site. ## **Ahrefs Review: Ease of Use** Ahrefs’ user interface is clean and organized. This makes the tool very easy to use, an impressive achievement considering the vast amount of data and features the tool offers. The team behind Ahrefs has worked really hard to create a platform that’s immensely user-friendly not just for beginners, but advanced users too who are migrating from other SEO platforms. ## **Ahrefs Review: Customer Support** Ahrefs provides customer support via phone, chat, and email. You can also search for questions at their [help center](https://help.ahrefs.com/en/) to see if they’ve already been addressed by the team before. They don’t organize webinars like [Semrush](https://www.99signals.com/semrush/ "SEMrush Agency Black Friday"), but their blog is highly resourceful with tons of blog posts that you can read to sharpen your SEO skills. You can also follow the [Ahrefs YouTube channel](https://www.youtube.com/c/AhrefsCom/), where they upload in-depth SEO and digital marketing tutorials to help you achieve higher search rankings. ![Ahrefs Resources 2021](https://99signals.com/wp-content/uploads/2017/06/Ahrefs-Resources-2021.png) Here are some of the top blog posts we highly recommend you read: - [The Beginner’s Guide to Link Building](https://ahrefs.com/blog/link-building/) - [On-Page SEO: Complete Beginner’s Guide](https://ahrefs.com/blog/on-page-seo/) - [Keyword Difficulty: How to Determine Your Chances of Ranking in Google](https://ahrefs.com/blog/keyword-difficulty/) ## **Ahrefs Review: User Reviews and Ratings** Ahrefs has garnered quite a reputation among professional bloggers and marketing pundits in the last few years. The tool is a part of most marketers’ must-have SEO tools and it’s easy to understand why that’s the case. ![Ahrefs Reviews](https://99signals.com/wp-content/uploads/2017/06/Ahrefs-Reviews.png) The same is the case with online review sites such as [G2](https://www.g2.com/products/ahrefs/reviews), [TrustRadius](https://www.trustradius.com/products/ahrefs/reviews), and [Capterra](https://www.capterra.com/p/176340/Ahrefs/). Here’s how Ahrefs is rated on these sites: - **G2Crowd** – 4.6/5 (280 reviews) - **TrustRadius** – 8.9/10 (189 reviews) - **Capterra** – 4.8/5 (278 reviews) Most reviews commend the accuracy of data obtained from Ahrefs and its backlink analysis features while a few others complain about the steep monthly subscription price of the tool. Ahrefs does not have as many reviews as some of the other SEO tools such as [Semrush and Moz](https://www.99signals.com/semrush-vs-moz-best-seo-tool/). This may be due to the fact that Ahrefs is a relatively new tool compared to Moz and Semrush. ## **How Ahrefs Compares with Other SEO Tools** In this section, I’ll quickly compare Ahrefs with three of its biggest rivals: Semrush, Moz, and SE Ranking. ### **Ahrefs vs Semrush: Is Ahrefs Better?** When it comes to backlink analysis, Ahrefs is definitely better than [Semrush](https://www.99signals.com/semrush/ "SEMrush Content Marketing Toolkit"). Although Semrush has a larger link index, Ahrefs’ backlink data is more in-depth and accurate. Ahrefs also has an edge over Semrush in terms of user interface. Ahrefs has a clean and polished UI which makes it easier to obtain the information you need. But Semrush is better in all other aspects, including [keyword research](https://www.99signals.com/semrush-keyword-research-guide/), competitor analysis, [technical SEO audit](https://www.99signals.com/semrush-site-audit-overlooked-features/), and content marketing. Semrush is the most comprehensive SEO tool on the market. It helps you scale up your SEO efforts and drive results faster than any other tool out there. That said, both Ahrefs and Semrush are exceptional tools. If you have the budget, I’d highly recommend you subscribe to both these tools. For a more in-depth analysis of these two tools, check out my [Semrush vs Ahrefs comparison post](https://www.99signals.com/semrush-vs-ahrefs/). Below is a breakdown of how Ahrefs compares to Semrush on key parameters: ![Semrush vs Ahrefs - Comparison Table](https://99signals.com/wp-content/uploads/2021/01/semrush-vs-ahrefs-comparison-table-2021-99signals-1024x1024.png) ### **Ahrefs vs Moz: Which is Better?** Ahrefs is most definitely better. Since Rand Fishkin’s departure from Moz, things have gone from bad to worse at Moz. Both tools are similarly priced, but that’s where the similarities end. From keyword research to backlink analysis to competitor analysis, Ahrefs is simply faster and better. Not to mention, Ahrefs’ UI is smoother and more user-friendly than Moz’s cluttered, confusing mess of an interface. ### **Ahrefs vs SE Ranking: Is Ahrefs Better than SE Ranking?** Once again, Ahrefs offers better backlink analysis features than [SE Ranking](https://www.99signals.com/se-ranking/ "SE Ranking"). It also has a more accurate and up-to-date rank tracker. But when it comes to other essential SEO features like keyword research and site audit, SE Ranking is better. SE Ranking also has more value-added features. Furthermore, SE Ranking is more economically priced than Ahrefs. SE Ranking’s basic plan is \$60 cheaper than Ahrefs’ basic plan. So if you’re on a shoestring budget, SE Ranking will offer more bang for your buck. But if you can afford to shell out more money for an SEO software, Ahrefs’ comprehensive backlink analysis and position tracking features justify the steep price. If your objective is to scale up your link building efforts, you need a tool like Ahrefs by your side. For a more in-depth analysis, check out my [Semrush vs SE Ranking comparison post](https://www.99signals.com/ahrefs-vs-se-ranking/). Below is a breakdown of how Ahrefs compares to SE Ranking on key parameters: ![Ahrefs vs SE Ranking - Comparison Table](https://99signals.com/wp-content/uploads/2020/08/Ahrefs-vs-SE-Ranking-Comparison-Table_99signals-1024x1024.png) ## **Ahrefs Review: Final Verdict** [Ahrefs](https://www.99signals.com/ahrefs/) has built a brand around its backlink checker capability because of the sheer depth of its index, but once you start using the tool, you realize that it is much more than a backlink analysis tool. From Rank Tracker to Keywords Explorer, Ahrefs provides quality data that can be invaluable to your website. If you’re serious about SEO and content marketing, this is a must-have tool in your marketing toolkit. ***Side note:** If you’d like to make the best use of your Ahrefs subscription, do check out this [insanely in-depth guide on Ahrefs](https://www.gotchseo.com/ahrefs/) by Nathan Gotch at Gotch SEO.* *If you liked this review, please share it on Twitter using the link below:* ***Editor’s Note:** This Ahrefs review was originally published on 30 June 2017 and has been updated regularly since then for relevance and comprehensiveness.* **Related Articles** - [Semrush vs Ahrefs: Which SEO Tool is Better?](https://www.99signals.com/semrush-vs-ahrefs/) - [5 Best Ahrefs Alternatives You Should Consider](https://www.99signals.com/ahrefs-alternatives/) - [Semrush Review: The Best Tool to Improve Your SEO and PPC](https://www.99signals.com/semrush-review/) - [8 Best Keyword Research Tools to Boost Your SEO](https://www.99signals.com/best-keyword-research-tools/) - [Serpstat Review: The Ultimate SEO & PPC Tool for Bloggers](https://www.99signals.com/serpstat-review/)
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