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| Boilerpipe Text | Not to be confused with
Channel
.
Due to technical limitations, "Chanel #5" directs here. For the fragrance by Chanel, see
Chanelâ
No.â
5
.
Chanel Ltd
Chanel Fragrance & Beauty boutique,
Miami
Company type
Private
Industry
Fashion
Founded
1910
; 115Â years ago
Paris
, France
[
1
]
Founders
Cocoâ
Chanel
and
Pierreâ
Wertheimer
Headquarters
5 Barlow Place
London
, W1J 6DG United Kingdom
51°30âČ38âłN
0°08âČ36âłW
ï»żâ
/â
ï»ż
51.51054°N 0.1432786°W
Number of locations
500+
boutiques
[
2
]
Area served
Worldwide
Key people
Leenaâ
Nair
(
CEO
)
Matthieuâ
Blazy
(
creativeâ
director
)
Philippe Blondiaux
(
CFO
)
Olivierâ
Polge
(master
perfumer
)
Products
Hauteâ
couture
ready-to-wear
accessories
jewellery
perfume
Revenue
US$
19.7 billion
(2023)
[
2
]
Operatingâ
income
6,407,000,000 United States dollar (2023)Â
Netâ
income
US$
4.0 billion
(2021)
[
2
]
Owners
Alainâ
Wertheimer
GĂ©rardâ
Wertheimer
Number of employees
32,000
[
2
]
 (aug 2024)
Website
chanel.com
Chanel
(
shÉ-
NEL
,
French:
[ÊanÉl]
â
) is a French
luxury
fashionâ
house
founded in 1910 by
Cocoâ
Chanel
in
Paris
. It is privately owned by French brothers,
Alain
and
GĂ©rardâ
Wertheimer
, through the
holdingâ
company
Chanel Limited
, established in 2018 and headquartered in
London
.
Chanel specializes in women's
ready-to-wear
, luxury goods, and accessories and licenses its name and branding to
Luxottica
for eyewear.
[
3
]
[
4
]
Chanel is well known for its
No.â
5
perfume and "Chanel Suit".
[
5
]
Chanel is credited for revolutionizing
hauteâ
couture
and ready-to-wear by replacing structured,
corseted
silhouettes with more functional garments that women still found flattering.
[
6
]
YouTube Encyclopedic
1
/
1
Views:
147 389
Chanel Spring 2024 #fashion #chanel #sadness
History
Coco Chanel era
Establishment and recognition (1909â1920s)
Gabrielle "Coco" Chanel in 1920
The House of Chanel originated in 1909, when Gabrielle Chanel opened a
millinery
shop at 160
Boulevardâ
Malesherbes
, the ground floor of the Parisian flat of the
socialite
and textile businessman
Ătienneâ
Balsan
, of whom she was the mistress.
[
4
]
Because the Balsan flat also was a
salon
for the French hunting and sporting élite, Chanel had the opportunity to meet their
demi-mondaine
mistresses who, as such, were women of fashion, upon whom the rich men displayed their wealth â as ornate clothes, jewellery, and hats.
The actress Gabrielle Dorziat wearing a Chanel plumed hat (1912)
Coco Chanel thus could sell to them the hats she designed and made; she thus earned a living independent of Balsan. In the course of those salons, Coco Chanel befriended
Arthurâ
"Boy"â
Capel
, an English socialite and
poloâ
player
friend of Ătienne Balsan; per the upper class social custom, Chanel also became mistress to Boy Capel. In 1910, Boy Capel financed her first independent millinery shop,
Chanel Modes
, at 31 Rue Cambon in Paris. Because that locale already housed a dress shop, the business-lease limited Chanel to selling only millinery products, not
couture
. Two years later 1913, the
Deauville
and
Biarritz
couture
shops of Coco Chanel offered for sale
prĂȘt-Ă -porter
sports clothes for women, the practical designs of which allowed the wearer to play sports.
[
4
]
[
6
]
The
Firstâ
Worldâ
War
(1914â1918), affected European fashion through scarcity of materials, and the mobilisation of women. By that time, Chanel had opened a large dress shop at 31 Rue Cambon, near the
HĂŽtelâ
Ritz
, in Paris. Among the clothes for sale were
flannel
blazers
, straight-line skirts of
linen
,
sailorâ
blouses
, long
sweaters
made of
jersey
fabric, and skirt-and-jacket suits.
Coco Chanel used jersey cloth because of its physical properties as a garment, such as its drape â how it falls upon and falls from the body of the woman â and how well it adapted to a simple garment-design. Sartorially, some of Chanel's designs derived from the military uniforms made prevalent by the War; and, by 1915, the designs and the clothes produced by the House of Chanel were known throughout France.
[
4
]
In 1915, Chanel opened her very first Couture House in Biarritz, France. She had 300 employees and even designed her first line of Haute Couture.
[
7
]
In 1915 and in 1917,
Harper'sâ
Bazaar
magazine reported that the garments of La Maison Chanel were "on the list of every buyer" for the clothing factories of Europe.
[
4
]
The Chanel dress shop at 31 Rue Cambon presented day-wear dress-and-coat ensembles of simple design, and black evening dresses trimmed with lace; and
tulle-fabric
dresses decorated with
jet
, a minor gemstone material.
[
4
]
Illustration of three women in Chanel day outfits consisting of belted tunic jackets and full jersey skirts, 1917
After the First World War, La Maison Chanel, following the fashion trends of the 1920s, produced beaded dresses made popular by
Flapper
women.
[
4
]
The simple-line, 'flat-chested' fashions Chanel
couture
made popular were opposite of the
hourglassâ
figure
fashions of the late 19th century â the
Belleâ
Ăpoque
of France (
c.
â1890
â1914), and the British
Edwardianâ
era
(
c.
â1901
â1919). Chanel used colors traditionally associated with masculinity in Europe, such as grey and navy blue, to denote feminine boldness.
[
6
]
[
8
]
Chanel clothing often featured quilted fabric and leather trimmings; the quilted construction reinforced the fabric, design, and finish, allowing the garment to maintain its form and function while worn. An example is the
woolen
Chanel suit â a knee-length skirt and a cardigan-style jacket, trimmed and decorated with black
embroidery
and gold-coloured buttons, often accessorized with two-tone
pumpâ
shoes
, a necklace of pearls, and a leather handbag.
[
4
]
[
6
]
[
9
]
In 1921, to complement Chanel's clothing lines, Coco Chanel commissioned perfumer
Ernestâ
Beaux
to create a perfume for La Maison Chanel. His perfumes included the perfume
No.5
, named after the number of the sample Chanel liked best. Originally, given as a gift to clients, No.5's popularity prompted La Maison Chanel to offer it for sale in 1922.
In 1923, to explain the success of her clothes, Coco Chanel told
Harper's Bazaar
magazine that design "simplicity is the keynote of all true elegance."
[
4
]
[
10
]
Business partners (late 1920s)
The success of the
No.â
5
encouraged Coco Chanel to expand perfume sales beyond France and Europe and to develop other perfumes â for which she required investment capital, business acumen, and access to the North American market. To that end, the businessman
ThĂ©ophileâ
Bader
(founder of
Galeriesâ
Lafayette
) introduced the
ventureâ
capitalist
Pierreâ
Wertheimer
to Coco Chanel. Their business deal established the Parfums Chanel company, a
parfumerie
of which Wertheimer owned 70 per cent, Bader owned 20 per cent, and Chanel owned 10 per cent; commercial success of the joint enterprise was assured by the Chanel name, and by the cachet of la "Maison Chanel", which remained the sole business province of Coco Chanel.
[
9
]
Nonetheless, despite the success of the Chanel couture and
parfumerie
, the personal relations between Coco and her capitalist partner deteriorated, because, Coco said that Pierre Wertheimer was exploiting her talents as a fashion designer and as a businesswoman.
[
9
]
Wertheimer reminded Chanel that he had made her a very rich woman; and that his venture capital had funded Chanel's productive expansion of the
parfumerie
which created the wealth they enjoyed, all from the success of No. 5 de Chanel.
Nevertheless, unsatisfied, the businesswoman Gabrielle Chanel hired the attorney
RenĂ©â
deâ
Chambrun
to renegotiate the 10-per-cent partnership she entered, in 1924, with the Parfums Chanel company; the lawyer-to-lawyer negotiations failed, and the partnership-percentages remained as established in the original business deal among Wertheimer, Badel, and Chanel.
[
9
]
War (1930sâ1940s)
From the
gamine
fashions of the 1920s, Coco Chanel progressed to womanly fashions in the 1930s: evening-dress designs were characterised by an elongated feminine style, and summer dresses featured contrasts such as silver eyelets, and shoulder straps decorated with
rhinestones
â drawing from Renaissance-time fashion stylings. In 1932, Chanel presented an exhibition of jewellery dedicated to the diamond as a fashion accessory; it featured the
Comet
and
Fountain
necklaces of diamonds, which were of such original design, that Chanel S.A. re-presented them in 1993. Moreover, by 1937, the House of Chanel had expanded the range of its clothes to more women and presented
prĂȘt-Ă -porter
clothes designed and cut for the petite woman.
[
4
]
Among fashion designers, only the clothes created by
Elsaâ
Schiaparelli
could compete with the clothes of Chanel.
[
4
]
Chanel's spymaster:
General
Walterâ
Schellenberg
, Chief of the
Sicherheitsdienst
During the
Secondâ
Worldâ
War
(1939â45), Coco Chanel closed shop at Maison Chanel â leaving only jewellery and
parfumerie
for sale â and moved to the
HĂŽtelâ
Ritzâ
Paris
, where she lived with her boyfriend, Hans GĂŒnther von Dincklage, a Nazi intelligence officer.
[
4
]
[
6
]
[
9
]
Upon conquering France in June 1940, the Nazis established a Parisian occupation-headquarters in the
HĂŽtelâ
Meurice
, on the
Rueâ
deâ
Rivoli
, opposite the
Louvreâ
Museum
, and just around the corner from the fashionable Maison Chanel S.A., at 31 Rue Cambon.
[
4
]
Meanwhile, because of the Nazi occupation's official anti-Semitism, Pierre Wertheimer and family, had fled France to the U.S., in mid-1940. Later, in 1941, Coco Chanel attempted to assume business control of Parfums Chanel but was thwarted by an administrative
delegation
that disallowed her sole disposition of the
parfumerie
. Having foreseen the Nazi occupation policy of the seizure-and-expropriation to Germany of Jewish business and assets in France, Pierre Wertheimer, the majority partner, had earlier, in May 1940, designated
Felixâ
Amiot
, a Christian French industrialist, as the "
Aryan
" proxy whose legal control of the Parfums Chanel business proved politically acceptable to the Nazis, who then allowed the perfume company to continue as an operating business.
[
9
]
[
11
]
Occupied France abounded with rumours that Coco Chanel was a Nazi
collaborator
; her clandestine identity was secret agent 7124 of the
Abwehr
, code-named "Westminster".
[
12
]
As such, by order of General
Walterâ
Schellenberg
, of the
Sicherheitsdienst
, Chanel was despatched to London on a mission to communicate to British Prime Minister
Winstonâ
Churchill
the particulars of a "separate peace" plan proposed by
ReichsfĂŒhrer-SS
Heinrichâ
Himmler
, who sought to avoid surrendering to the
Redâ
Army
of the Soviet Russians.
At War's end, upon the
Alliedâ
liberationâ
ofâ
France
, Chanel was arrested for having collaborated with the Nazis. In September 1944, the
Freeâ
French
Purge Committee, the
épuration
, summoned Chanel for interrogation about her collaborationism, yet, without documentary evidence of or witnesses to her collaboration with the Nazis, and because of Churchill's secret intervention in her behalf, the
épuration
released Coco Chanel from arrest as a traitor to France.
[
9
]
[
13
]
Despite having been freed by the political grace of Churchill, the strength of the rumours of Chanel's Nazi collaboration had made it impossible for her to remain in France; so Coco Chanel and her German lover, Hans GĂŒnther von Dincklage, went into an eight-year exile to
Switzerland
.
[
4
]
[
9
]
In the postâwar period, during Coco Chanel's Swiss exile from France, Pierre Wertheimer returned to Paris and regained formal administrative control of his family's business holdings â including control of Parfums Chanel, the
parfumerie
established with his venture capital, and successful because of the Chanel name.
[
9
]
In Switzerland, the news revived Coco Chanel's resentment at having been exploited by her business partner, for only ten per cent of the money. So she established a rival Swiss
parfumerie
to create, produce, and sell
her
"Chanel perfumes". In turn, Wertheimer, the majority capital stock owner of Parfums Chanel, saw his business interests threatened, and his commercial rights infringed because he did not possess legally exclusive rights to the Chanel name. Nonetheless, Wertheimer avoided a trademark infringement lawsuit against Coco Chanel, lest it damage the commercial reputation and the artistic credibility of
his
Chanel-brand
parfumerie
.
Pierre Wertheimer settled his business and commercial-rights quarrel with Chanel, and, in May 1947, they renegotiated the 1924 contract that had established Parfums Chanel â she was paid $400,000 in cash (wartime profits from the sales of perfume No. 5 de Chanel); assigned a 2.0 per cent running royalty from the sales of No. 5
parfumerie
; assigned limited commercial rights to sell
her
"Chanel perfumes" in Switzerland; and granted a perpetual monthly stipend that paid all of her expenses. In exchange, Gabrielle Chanel closed her Swiss
parfumerie
enterprise, and sold to Parfums Chanel the full rights to the name "Coco Chanel".
[
9
]
[
14
]
Resurgence (1950sâ1970s)
A Chanel suit, 1965
In 1953, upon returning to France from Switzerland, Coco Chanel found the fashion business enamoured of the "
Newâ
Look
" (1947), by
Christianâ
Dior
; the signature shape featured a below-mid-calf-length, full-skirt, a narrow waist, and a large bust (stylistically absent since 1912). As a postâwar fashion that used some 20 yards of fabric, the
Houseâ
ofâ
Dior
couture renounced wartime rationing of fabric for clothes.
[
9
]
In 1947 â after the six-year austerities of the
Secondâ
Worldâ
War
(1939â45) â the New Look was welcomed by the fashion business of Western Europe because sales of the pretty clothes would revive business and the economy.
[
4
]
To regain the business primacy of the House of Chanel, in the fashion fields of
haute couture
,
prĂȘt-Ă -porter
, costume jewellery, and
parfumerie
, would be expensive; so Chanel approached Pierre Wertheimer for business advice and capital.
[
9
]
Having decided to do business with Coco Chanel, Wertheimer's negotiations to fund the resurgence of the House of Chanel, granted him commercial rights to all Chanel-brand products.
[
9
]
In 1953, Chanel collaborated with jeweler
Robertâ
Goossens
; he was to design jewelry (bijouterie and gemstone) to complement the fashions of the House of Chanel; notably, long-strand necklaces of black pearls and of white pearls, which high contrast softened the severe design of the knitted-wool Chanel Suit (skirt and cardigan jacket).
[
6
]
The House of Chanel also presented leather handbags with either gold-colour chains or metal-and-leather chains, which allowed carrying the handbag from the shoulder or in hand. The quilted-leather handbag was presented to the public in February 1955. In-house, the numeric version of the launching date "
Chanelâ
2.55
" for that line of handbags became the internal "appellation" for that model of the quilted-leather handbag.
[
4
]
The firm's initial venture into masculine
parfumerie
was an
eauâ
deâ
toilette
called Pour Monsieur. Chanel and her spring collection received the Fashion Oscar at the 1957
Fashionâ
Awards
in Dallas. Pierre Wertheimer bought Bader's 20 per cent share of the Parfums Chanel, which increased the Wertheimer percentage to 90 per cent.
[
9
]
Woman wearing a Chanel cheongsam with robe and a feather hat in 1950s
Later, in 1965, Pierre's son,
Jacquesâ
Wertheimer
, assumed his father's management of the
parfumerie
.
[
9
]
About the past business relationship, between Pierre Wertheimer and Coco Chanel, the Chanel attorney, Chambrun said that it had been "one based on a businessman's passion, despite her misplaced feelings of exploitation . . . [thus] when Pierre returned to Paris, full of pride and excitement [after one of his horses won the 1956 English Derby]. He rushed to Coco, expecting congratulations and praise. But she refused to kiss him. She resented him, you see, all her life."
[
9
]
Coco Chanel died on 10 January 1971, at the age of 87.
[
4
]
She was still designing at the time of her death.
[
4
]
For example, in the (1966â1969) period, she designed the air hostess uniforms for
Olympicâ
Airways
, the designer who followed her was
Pierreâ
Cardin
. In that time, Olympic Airways was a luxury airline, owned by the transport magnate
Aristotleâ
Onassis
. After her death, the leadership of the company was handed down to Yvonne Dudel, Jean Cazaubon and Philippe Guibourgé.
[
4
]
So far, the bags designed by Chanel are still very popular in the vintage market.
[
15
]
After a period of time, Jacques Wertheimer bought the controlling interest of the House of Chanel.
[
4
]
[
9
]
Critics stated that during his leadership, he never paid much attention to the company, as he was more interested in horse breeding.
[
9
]
In 1974, the House of Chanel launched Cristalle eau de toilette, which was designed when Coco Chanel was alive. 1978 saw the launch of the first non-couture, prĂȘt-Ă -porter line and worldwide distribution of accessories.
Alainâ
Wertheimer
, son of Jacques Wertheimer, assumed control of Chanel S.A. in 1974.
[
4
]
[
9
]
In the U.S., No. 5 de Chanel was not selling well.
[
9
]
Alain revamped Chanel No.5 sales by reducing the number of outlets carrying the fragrance from 18,000 to 12,000. He removed the perfume from drugstore shelves and invested millions of dollars in advertisement for Chanel cosmetics. This ensured a greater sense of scarcity and exclusivity for No.5, and sales rocketed back up as demand for the fragrance increased.
[
9
]
He used famous people to endorse the perfume â from
Marilynâ
Monroe
to
Audreyâ
Tautou
. Looking for a designer who could bring the label to new heights, he persuaded
Karlâ
Lagerfeld
to end his contract with fashion house
Chloé
. Chanel has partnered with friends and ambassadors over the years including notable actors, musicians, and other artists:
G-Dragon
,
Jennie
,
AngĂšle
,
Whitneyâ
Peak
,
Carolineâ
deâ
Maigret
,
Margaretâ
Qualley
,
Victoriaâ
Song
,
Wangâ
Yibo
,
Minji
,
Goâ
Youn-jung
,
Lily-Roseâ
Depp
,
Keiraâ
Knightley
,
Kristenâ
Stewart
,
Marionâ
Cotillard
,
Nicoleâ
Kidman
, and
PenĂ©lopeâ
Cruz
.
[
16
]
[
17
]
[
18
]
[
19
]
[
20
]
[
21
]
[
22
]
[
23
]
[
24
]
[
25
]
[
26
]
[
27
]
[
28
]
[
29
]
[
30
]
[
31
]
[
32
]
Post-Coco era (1980sâpresent)
Chanel couture by Lagerfeld: the A/W 2011â2012 collection
A Chanel store in North America
In 1981, Chanel launched Antaeus, an
eau de toilette
for men. In 1983
Karlâ
Lagerfeld
took over as chief designer for Chanel. Like Chanel, he looked into the past as inspiration for his designs. He incorporated the Chanel fabrics and detailing such as tweed, gold accents, and chains. Lagerfeld retained what was signature for Chanel but also helped bring the brand into the present. In later collections Lagerfeld chose to break away from the ladylike look of Chanel and began to experiment with fabrics and styles. During the 1980s, more than 40 Chanel boutiques opened worldwide. By the end of the 1980s, the boutiques sold goods ranging from US$200-per-ounce perfume, US$225 ballerina slippers to US$11,000 dresses and US$2,000 leather handbags. Chanel cosmetics and fragrances were distributed only by Chanel outlets. Chanel marketer Jean Hoehn explained the firm's approach, saying, "We introduce a new fragrance every 10 years, not every three minutes like many competitors. We don't confuse the consumer. With Chanel, people know what to expect. And they keep coming back to us, at all ages, as they enter and leave the market." 1984 saw the launch of a new fragrance in honor of the founder,
Coco
. In 1986, the House of Chanel struck a deal with watchmakers and in 1987, the first Chanel watch debuted. By the end of the decade, Alain moved the offices to
Newâ
Yorkâ
City
.
[
9
]
Maison de Chanel increased the Wertheimer family fortune to US$5Â billion. Sales were hurt by the recession of the early 1990s, but Chanel recovered by the mid-1990s with further boutique expansion.
[
9
]
In 1994, Chanel had a net profit equivalent to âŹ67 million on the sale of âŹ570 million in ready-to-wear clothes and was the most profitable French fashion house.
[
33
]
In 1996, Chanel bought gun-makers
Hollandâ
&â
Holland
, but failed in its attempt to revamp the firm.
[
9
]
The swimwear label Eres was also purchased in 1996.
[
34
]
Chanel launched the perfumes Allure in 1996 and Allure Homme in 1998. The House of Chanel launched its first skin care line, Précision, in 1999. That same year, Chanel launched a travel collection, and under a license contract with
Luxottica
, introduced a line of sunglasses and eyeglass frames.
While Wertheimer remained chairman, Françoise Montenay became CEO and President. 2000 saw the launch of the first unisex watch by Chanel, the J12. In 2001, watchmaker Bell & Ross was acquired. The same year, Chanel boutiques offering only selections of accessories were opened in the United States. Chanel launched a small selection of menswear as a part of their runway shows.
In 2002, Chanel launched the Chance perfume and
Paraffection
, a subsidiary company originally established in 1997
[
35
]
to support artisanal manufacturing, that gathered together Ateliers d'Art or workshops including Desrues for ornamentation and buttons, Lemarié for feathers,
Lesage
for embroidery, Massaro for shoemaking and Michel for millinery. A prĂȘt-Ă -porter collection was designed by Karl Lagerfeld.
In July 2002, a jewelry and watch outlet opened on
Madisonâ
Avenue
. Within months, a 1,000-square-foot (90Â m
2
) shoe/handbag boutique opened next door. Chanel continued to expand in the United States and by December 2002, operated 25 U.S. boutiques.
[
9
]
The Chanel flagship store at
Prince'sâ
Building
, Hong Kong
Chanel introduced
Cocoâ
Mademoiselle
and an "In-Between Wear" in 2003, targeting younger women, opened a second shop on Rue Cambon, opened a 2,400 square feet (220Â m
2
) boutique in
Central,â
Hongâ
Kong
, and paid nearly US$50Â million for a building in
Ginza
, Tokyo.
In 2007,
Maureenâ
Chiquet
was appointed CEO. She remained CEO until her termination in 2016.
[
36
]
In 2018, Chanel announced relocation of its global headquarters to London.
[
37
]
[
38
]
[
39
]
In December of the same year, Chanel announced that it would ban fur and exotic skins from its collections.
[
40
]
In February 2019, Lagerfeld died at age 85.
[
41
]
Virginieâ
Viard
, who had worked with Lagerfeld at the fashion house for over 30 years, was named the new Creative Director.
[
42
]
Viard departed the brand in June 2024.
[
43
]
In December 2021,
Leenaâ
Nair
was appointed Global Chief Executive Officer.
[
44
]
[
45
]
[
46
]
In February 2024, Chanel opened its U.S. flagship store dedicated to watches and fine jewellery on
Fifthâ
Avenue
in
Midtown
Manhattan
,
Newâ
Yorkâ
City
, near
Billionaires'â
Row
.
[
47
]
In December 2024,
Matthieuâ
Blazy
was appointed the next Artistic Director of Chanel.
[
48
]
Previously, he was creative director of Italian leather goods line
Bottegaâ
Veneta
where his work garnered critical acclaim and commercial success.
[
49
]
Exhibitions and retrospectives
The
Palaisâ
Galliera
featured a retrospective Gabrielle Chanel. Fashion Manifesto (October 1, 2020 â August 17, 2021). The exhibit later traveled to
Mitsubishiâ
Ichigokanâ
Museum
in Tokyo,
Nationalâ
Galleryâ
ofâ
Victoria
in Melbourne (December 3, 2021 â April 25, 2022), and will debut at London's
Victoriaâ
&â
Albertâ
Museum
(September 16, 2023).
[
50
]
[
51
]
[
52
]
[
53
]
The
ThyssenBornemiszaâ
Nationalâ
Museum
in
Madrid
explored the relationship and reciprocal influence between Pablo Picasso and Gabrielle Chanel with a four-part exhibition (October 11, 2022 â January 15, 2023) spanning their works between 1915 and 1925.
[
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[
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]
[
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]
[
57
]
[
58
]
The
Metropolitanâ
Museumâ
ofâ
Art
, home to the annual
Metâ
Gala
in the
financial
and
fashionâ
capital
of
Newâ
Yorkâ
City
, first honoured the house with a (May 5-August 7) 2005 exhibit chronicling the work of Coco Chanel's designs dating back to the 1920s. The museum's
Costumeâ
Institute
will unveil a posthumous retrospective, paying homage to former Creative Director,
Karlâ
Lagerfeld
(May 5-July 16).
[
59
]
[
60
]
[
61
]
[
62
]
Philanthropy, sustainability, arts and culture
Fondation Chanel is the philanthropic arm of the house. Founded in 2011, some of the organization's key initiatives include promoting greater healthcare advocacy; addressing the disparities in gender-based violence; and "accelerating economic agency and empowerment". Fondation Chanel has partnered with organizations in Africa, Asia, Europe, Latin America, the United Kingdom, and the United States.
[
63
]
[
64
]
[
65
]
Chanel announced (June 2021) an anchor investment in the Landscape Resilience Fund, contributing $25 million to farmers grappling with the impacts of climate change. Setting a new series of science-based targets, the company also launched the No.1 de Chanel beauty and fragrance line in 2022, with 97% naturally derived ingredients and eco-conscious packaging designed. The house also announced goals in accordance with the
Parisâ
Climateâ
Agreement
to reduce its carbon footprint by 50% by 2030 and reduce its emissions from value chain by 40% by 2030. As part of the Chanel Mission 1.5 Climate Action Plan, the brand has pledged to transition to 100% renewable electricity by 2025. The company is also sourcing eco-responsible tweeds; shifting to maritime transport with a goal of 80% shipments by sea by 2024; and supporting land and livlihood projects throughout communities in Africa, Southeast Asia, and Latin America.
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[
67
]
[
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[
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[
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]
[
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]
[
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]
In January 2024, Chanel launched an initiative with the consortium of 15 cosmetics-manufacturers, called the Traceability Alliance for Sustainable Cosmetics to catalyze traceability in the cosmetics sector.
[
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]
[
74
]
Arts and culture
The Chanel Culture Fund is a global program of initiatives and partnerships. Since its inception, the House has partnered with the
Nationalâ
Portraitâ
Gallery
(London),
Theâ
Centreâ
Pompidou
(Paris), and the
Powerâ
Station
(Shanghai). The Fund awards an annual prize (Chanel Next Prize) of âŹ100,000 to ten artists in the fields of performing and visual arts.
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[
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]
[
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]
[
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]
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]
[
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]
Yana Peel, global head of arts and culture said of the Fund in an interview with Harper's Bazaar, "At a time when we are navigating our way through complex new environments around the world, we know that artists generate transformative ideas that help us envision the way forward. Chanel has always championed the vitality and advancement of the arts, and we now expand that tradition through the Fund with a focus on supporting cultural innovators and path-breakers who are mapping out what's next."
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Corporate identity
The Chanel logotype comprises two interlocked, opposed letters-C, one faced left, one faced right. The logotype was given to Chanel by the Chùteau de Crémat, Nice, and was not registered as a trademark until the first Chanel shops were established.
[
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[
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]
The logo is commonly known to stand for "Coco Chanel" and has become one of the most recognizable logos in the world. It has also become the symbol of prestige, luxury, and class.
[
85
]
In 2022, Chanel donated âŹ2 million towards
Care
and
UNHCR
, the money will go to Ukraine to help it during the
Russianâ
invasion
.
[
86
]
Worldwide, Chanel S.A. operates around 310 Chanel boutiques; 94 in Asia, 70 in Europe, 10 in the Middle East, 128 in North America, 1 in Central America, 2 in South America, and 6 in Oceania. The shops are located in wealthy communities, usually in department stores like
Harrods
and
Selfridges
,
Bergdorfâ
Goodman
,
Neimanâ
Marcus
and
Saksâ
Fifthâ
Avenue
, high streets, shopping districts, and inside airports.
[
9
]
In 2015, the company paid a record $152 million for 400 North
Rodeoâ
Drive
in
Beverlyâ
Hills
. This is the most expensive amount paid for retail space in Los Angeles.
[
87
]
In October 2020, the company bought its flagship
Bondâ
Street
boutique in London for ÂŁ310 million.
[
88
]
[
89
]
Trademarks
One timeline measurement for Chanel presence in the United States is via trademarks registered with the
Unitedâ
Statesâ
Patentâ
andâ
Trademarkâ
Office
(USPTO). On Tuesday, 18 November 1924, Chanel, Inc. filed trademark applications for the typeset mark
Chanel
and for the interlocking
CC
design plus word mark. At that time, the trademarks were registered only for the perfume, toiletry, and cosmetic products in the primary class of common metals and their alloys. Chanel provided the description of
face powder, perfume, Eau de Cologne, toilet water, lip stick, and
rouge
,
to the USPTO.
[
90
]
The Chanel and double-C trademarks were awarded on the same date of 24 February 1925 with respective Serial Numbers of 71205468 and 71205469. The first trademark application for the No. 5 perfume was on Thursday, 1 April 1926, described as perfume and toilet water. First use and commercial use was stated as 1 January 1921. Registration was granted on 20 July 1926 with Serial Number 71229497.
Combatting counterfeits
Along with other makers, Chanel is a target of counterfeiters.
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91
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An authentic classic Chanel handbag retails from around US$4,150, while a counterfeit usually costs around US$200. Beginning in the 1990s, all authentic Chanel handbags were numbered.
In 2018, Chanel filed suit in the Federal District Court of the Southern District of New York, alleging The RealReal was hosting counterfeit (fake) Chanel products on their website and implying to customers that an affiliation existed between the two.
[
92
]
[
93
]
Due to the high volume of Chanel counterfeits, the legal department at Chanel has set up a website to educate consumers about "Spotting Fake vs Authentic CHANEL Products".
[
94
]
Many fashion bloggers
[
95
]
[
96
]
are spreading awareness about identifying fake luxury items such as Chanel's products.
[
97
]
Two interlocking Cs for "Coco Chanel", introduced ca. 1990
Perfume label trademark "No. 5 de Chanel" and font, introduced in 1926
Logo name and font, introduced in 1924
Interlocking Cs used on Chanel products
Products
Le nez de Chanel
: the perfumer Ernest Beaux (1881â1961) created No. 5 de Chanel in 1921.
Chanel presented Perfume No. 5 to the market in 1922; created by Ernest Beaux in 1921
Handbag
Introduced in 1955, the Chanel 2.55 handbag revolutionized women's fashion by incorporating a shoulder strap,
[
98
]
allowing for hands-free use. Over the years, Chanel has consistently updated its handbag designs while maintaining their classic appeal. For instance, in 1983, Karl Lagerfeld introduced the 11.12 handbag,
[
99
]
featuring the now-iconic double-C logo.
[
100
]
Chanel's pricing strategy has involved regular increases to reinforce the brand's exclusivity. The Classic Flap bag, for example, has seen its price rise from $220 at its inception to over $10,000 in recent years.
[
101
]
These adjustments are influenced by factors such as rising material and labor costs, as well as strategic pricing decisions to maintain the brand's luxury positioning.
[
102
]
Fragrance
In 1924,
Pierreâ
Wertheimer
founded Parfums Chanel, to produce and sell perfumes and cosmetics; the
parfumerie
proved to be the most profitable business division of the Chanel S.A. corporation.
[
9
]
[
103
]
Since its establishment,
parfumerie
Chanel has employed four
perfumers
:
Ernestâ
Beaux
(1920â1961)
Henriâ
Robert
(1958â1978)
Jacquesâ
Polge
(1978â2015)
Olivier Polge (2015âpresent)
Fragrance and Skincare counter at
Myer
in
Sydney
Perfumes
Allure EDT
Allure Eau Sensuelle EDP
Allure Eau Sensuelle EDT
Chance Eau Vive
Chance Eau Fraiche
Chance Eau Tendre
Coco
Coco Mademoiselle
Coco Noir
Cristalle
Cristalle Eau Verte
No. 5
No. 19
No. 19 Poudre
No 22
Gardénia
Bois des Iles
Cuirâ
deâ
Russie
Eau de Cologne
31 Rue Cambon
No. 18
Coromandel
Bel Respiro
28 La Pausa (named for
Laâ
Pausa
, Chanel's villa on the French Riviera)
[
104
]
Sycomore
Beige
Jersey
1932
Misia
Boy
1957
Le Lion de Chanel
Colognes
Allureâ
pourâ
Homme
Allure pour Homme Sport
Allure pour Homme Eau Extreme
Allure pour Homme Cologne Sport
Allure Homme Edition Blanche
Antaeus
ĂgoĂŻste
Platinum ĂgoĂŻste
Bleu De Chanel Eau de Toilette
Bleu De Chanel Eau de Parfum
Bleu De Chanel Parfum
Pour Monsieur
Makeup and skincare
Cosmetics are the most accessible Chanel product, with counters in department stores across the world, including
Harrods
,
Galeriesâ
Lafayette
,
Bergdorfâ
Goodman
,
Hudson'sâ
Bay
and
Davidâ
Jones
, Wojooh,
Selfridges
,
[
105
]
Johnâ
Lewisâ
&â
Partners
and
Boots
as well as its own beauty boutiques.
Products lines
Mascara
LA MOUSSE
Hydra Beauty
Le Blanc
Le Lift
Sublimage
Blue Serum
La Solution 10 de Chanel
Vampâ
Nailâ
Polish
N°1 line (skincare and makeup products based on holistic beauty and eco-friendly principles)
[
106
]
Fine jewellery
Chanel 'High Jewellery' was founded in November 1932. Chanel debuted 'Bijoux de Diamants' at her Faubourg Saint-Honoré, Paris mansion.
[
107
]
It was also the first high-end jewelry collection created by a fashion designer.
[
108
]
The 'Bijoux de Diamants' was inspired by celestial forms such as stars, comets, and the moon. Gabrielle Chanel designed an estimated 50 pieces with white and yellow diamonds set in platinum and yellow gold.
[
109
]
The collection, a collaboration with the London Diamond Corporation, aimed to revitalize the diamond trade during the Great Depression.
[
110
]
In 2012, the company created a special collection to celebrate Diamants' 80th anniversary. Current collections include High Jewelry, Camelia, Comete, Coco Crush, Baroque, 1932, Ultra, Bridal and Jewelry Watches.
[
111
]
Watches
The Chanel
wristwatch
division was established in 1987.
[
112
]
In 1995, division presented a second design, the
Matelassé
.
[
112
]
Although the
PremiĂšre
and
Matelassé
wristwatches were successful products, the presentation, in 2000, of the
Chanelâ
J12
line of unisex style wristwatches, made of ceramic materials, established Chanel wristwatches as a Chanel marque.
[
112
]
The J12 line of wristwatches features models in four dial-face sizes: 33mm, 38mm, 41mm, and 42mm.
[
112
]
[
113
]
In 2008, Chanel S.A. and
Audemarsâ
Piguet
developed the
ceramic
Chanel AP-3125 clockwork, exclusive to the House of Chanel.
[
114
]
As of 2024, Chanel holds 25% stake in
MB&F
, 20% in
F.â
P.â
Journe
and undisclosed stake in
Romainâ
Gauthier
.
[
115
]
Wine
Chanel owns the wineries
ChĂąteauâ
Rauzan-Ségla
,
ChĂąteauâ
Canon
,
St.â
SupĂ©ryâ
Estateâ
Vineyardsâ
&â
Winery
, and Domaine de i'lle located on the island of Porquerolles in the Cotes de Provence AOP.
Swimwear
In 2018, Chanel acquired clothing brand Orlebar Brown,
[
116
]
specializing in tailored men's swim shorts.
Gallery
Chanel handbag in quilted-leather with adjustable double-chains to wear on the arm or shoulder.
A 1965 Chanel suit showing the
chain
that is a distinctive technique for constructing a Chanel suit. It gives even light-weight materials a good
drape
and stabilize the suit as it weighs down the hem.
[
117
]
[
118
]
Belgian
Kingâ
Baudouin
and
Queenâ
Fabiola
visit the
Nixon
White House with a quilted leather Chanel handbag in 1969.
Chanel original Robot clutch
Fashion collections and runway shows
Designer
Season
City
Locale
Presentation date
Line
Theme
For sale
Karl Lagerfeld
FallâWinter 2010
Paris
Grandâ
Palais
6 July 2010
Hauteâ
couture
A lion
On order
SpringâSummer 2011
5 October 2010
Ready-to-wear
An orchestra
March 2011
ParisâByzance
31 rue Cambon
7 December 2010
A Byzantine palace
May 2011
SpringâSummer 2011
Pavillon CambonâCapucines
25 January 2011
Hauteâ
couture
Ballet
[
119
]
[
120
]
On order
FallâWinter 2011
Grandâ
Palais
8 March 2011
Ready-to-wear
A frozen garden
September 2011
Cruise 2011
Antibes
HĂŽtelâ
duâ
Cap
5 May 2011
Cruiseâ
collection
Outdoors
November 2011
FallâWinter 2011
Paris
Grandâ
Palais
5 July 2011
Hauteâ
couture
Night-time Place VendĂŽme
[
121
]
[
122
]
On order
Springâsummer 2012
4 October 2011
Ready-to-wear
Under the Sea and Florence
March 2012
ParisâBombay
6 December 2011
An Indian palace
[
123
]
May 2012
SpringâSummer 2012
24 January 2012
Hauteâ
couture
An aeroplane in flight
[
124
]
On order
FallâWinter 2012â2013
6 March 2012
Ready-to-wear
Quartz World
September 2012
Cruise 2013
Versailles
Palaceâ
ofâ
Versailles
13 May 2012
Cruiseâ
collection
Gardens of Versailles
November 2012
FallâWinter 2012
Paris
Grandâ
Palais
3 July 2012
Hauteâ
couture
New Vintage
On order
SpringâSummer 2013
2 October 2012
Ready-to-wear
New energy
March 2013
Paris-Edinburgh
Linlithgow
Linlithgowâ
Palace
4 December 2012
Ready-to-wear
Barbarian romance
May 2013
SpringâSummer 2013
Paris
Grandâ
Palais
22 January 2013
Hauteâ
couture
The Forest
On order
FallâWinter 2013â2014
5 March 2013
Ready-to-wear
Around the world
September 2013
Cruise 2014
Singapore
Dempsey Hill Army Barracks
9 May 2013
Cruiseâ
collection
Vacation
November 2013
FallâWinter 2013â2014
Paris
Grandâ
Palais
2 July 2013
Hauteâ
couture
The future
[
125
]
On order
SpringâSummer 2014
1 October 2013
Ready-to-wear
Art
March 2014
MĂ©tiers d'art Paris-Dallas 2013â2014
Dallas
Fairâ
Park
11 December 2013
Ready-to-wear
Texas/ Americana
May 2014
SpringâSummer 2014
Paris
Grandâ
Palais
21 January 2014
Hauteâ
couture
Sport
[
126
]
On order
FallâWinter 2014â2015
4 March 2014
Ready-to-wear
The Chanel Shopping Center
September 2014
Cruise 2015
Dubai
Theâ
World
14 May 2014
Cruiseâ
collection
Arabia
November 2014
FallâWinter 2014â2015
Paris
Grandâ
Palais
8 July 2014
Hauteâ
couture
Pied-Ă -terre
On order
SpringâSummer 2015
30 September 2014
Ready-to-wear
Chanel Boulevard
March 2015
SpringâSummer 2015
27 January 2015
Hauteâ
couture
Paper Flowers
On order
FallâWinter 2015â2016
10 March 2015
Ready-to-wear
Brasserie
September 2015
Cruise 2016
Seoul
Dongdaemunâ
Designâ
Plaza
4 May 2015
Cruiseâ
collection
K-pop
November 2015
FallâWinter 2015â2016
Paris
Grandâ
Palais
7 July 2015
Hauteâ
couture
Casino
On order
SpringâSummer 2016
6 October 2015
Ready-to-wear
Airport
March 2016
SpringâSummer 2016
26 January 2016
Hauteâ
couture
Zen garden
On order
FallâWinter 2016â2017
8 March 2016
Ready-to-wear
No set
September 2016
Cruise 2017
Havana
Paseoâ
delâ
Prado,â
Havana
4 May 2016
Cruiseâ
collection
Old Havana
November 2016
FallâWinter 2016â2017
Paris
Grandâ
Palais
5 July 2016
Hauteâ
couture
Atelier
On order
SpringâSummer 2017
4 October 2016
Ready-to-wear
Mainframe
March 2017
SpringâSummer 2017
24 January 2017
Hauteâ
couture
Mirrors
On order
FallâWinter 2017â2018
7 March 2017
Ready-to-wear
Space Exploration
September 2017
Métiers d'art
ParisâHamburg 2017â2018
Hamburg
Elbphilharmonie
6 December 2017
Ready-to-wear
Sailors Uniforms
[
127
]
[
128
]
May 2018
SpringâSummer 2018
Paris
Grandâ
Palais
23 January 2018
Hauteâ
couture
French Garden
[
129
]
On order
Cruise 2018
Paris
3 May 2018
Cruiseâ
collection
Cruise
[
130
]
On order
FallâWinter 2018â2019
Paris
3 July 2018
Hauteâ
couture
Atelier
On order
SpringâSummer 2019
3 October 2018
Ready-to-wear
Chanel by the Sea
On order
Métiers d'art
ParisâNew York 2018â2019
Newâ
York
Metropolitanâ
Museumâ
ofâ
Art
6 December 2019
Ready-to-wear
Ancient Egypt
[
131
]
June 2019
SpringâSummer 2019
Paris
Grandâ
Palais
23 January 2019
Hauteâ
couture
Mirrors
On order
FallâWinter 2019â2020
6 March 2019
Ready-to-wear
Chanel in the Snow / Alpine Village
September 2019
Virginie Viard
Cruise 2019â2020
Paris
3 May 2019
Cruiseâ
collection
Train Station
November 2019
FallâWinter 2019â2020
2 July 2019
Hauteâ
couture
Coco's Library
On order
See also
Belleâ
Ăpoque
Chanelâ
ready-to-wearâ
collection
Pinkâ
Chanelâ
suitâ
ofâ
Jacquelineâ
Bouvierâ
Kennedy
References
^
"Chanelâ
liftsâ
theâ
veilâ
onâ
itsâ
profitsâ
forâ
theâ
firstâ
time"
.
BBCâ
News
. 21 June 2018
. Retrieved
21 February
2022
.
^
a
b
c
d
Garnier, Juliette (25 May 2022).
"Despiteâ
Chanel'sâ
recordâ
salesâ
inâ
2021,â
theâ
luxuryâ
sectorâ
isâ
plungingâ
backâ
intoâ
uncertainty"
.
Leâ
Monde
. Archived from
theâ
original
on 8 July 2022.
^
Mira, Nicola (24 October 2019).
"Luxotticaâ
renewsâ
eyewearâ
licenceâ
contractâ
withâ
Chanel"
.
Fashion Network
. Retrieved
3 September
2022
.
^
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
"Chanel"
. Fashion Model Directory.
Archived
from the original on 27 October 2010
. Retrieved
19 June
2008
.
^
"Gabrielleâ
"Coco"â
Chanelâ
(1883â1971)â
andâ
theâ
Houseâ
ofâ
Chanel"
.
Heilbrunn Timeline of Art History, The Metropolitan Museum of Art
. New York.
Archived
from the original on 1 November 2016.
^
a
b
c
d
e
f
Martin, Richard (1995).
Contemporary fashion
. London: St. James Press. p. 750.
ISBN
Â
1-55862-173-3
.
^
"1910s"
.
CHANEL
. Retrieved
21 April
2022
.
^
Costume", p. 52,
Eyewitnessâ
Books
.
^
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
aa
"Chanelâ
S.A"
. Funding Universe.
Archived
from the original on 11 June 2008
. Retrieved
19 June
2008
.
^
"BUSINESSâ
ABROAD:â
Kingâ
ofâ
Perfume"
.
Time
. 14 September 1953. Archived from
theâ
original
on 10 July 2010
. Retrieved
28 April
2010
.
^
Mazzeo, Tilar J.
The Secret of Chanel No. 5
HarperCollins 2010, p. 150.
^
McAuley, James (1 September 2011).
"Theâ
Exchange:â
Cocoâ
Chanelâ
andâ
theâ
Naziâ
Party"
.
The New Yorker
.
Archived
from the original on 26 October 2011
. Retrieved
4 September
2011
.
^
Vaughan, Hal.
Sleeping with the Enemy: Coco Chanel's Secret War
Alfred A. Knopf. 2011 pp. 186â87
^
Mazzeo, Tilar J.
The Secret of Chanel No. 5
, pp. 176â77.
^
"ćŻćŻéŠć„ćżïŒäžäžȘæçČŸć„łć©çㄿćČ"
.
sohu.com
. Retrieved
6 August
2020
.
^
"Allâ
sixâ
Koreanâ
ambassadorsâ
forâ
'Chanel'â
displayâ
theirâ
iconicâ
visualsâ
forâ
theâ
Novemberâ
issueâ
ofâ
'Elle'
"
.
allkpop
. Retrieved
20 April
2023
.
^
"Chanel'sâ
Latestâ
Ambassadorâ
Isâ
Gossipâ
Girl'sâ
Newâ
Star"
.
Vogue
. 8 March 2021
. Retrieved
20 April
2023
.
^
"Chanelâ
Namesâ
NewJeans'â
Minjiâ
Brandâ
Ambassador"
.
Hypebae
. 13 February 2023
. Retrieved
20 April
2023
.
^
US, FashionNetwork com (16 July 2015).
"Chanelâ
announcesâ
newâ
brandâ
ambassador:â
Lily-Roseâ
Depp"
.
FashionNetwork.com
. Retrieved
20 April
2023
.
^
McDermott, Maeve.
"Lilyâ
Roseâ
Deppâ
isâ
theâ
faceâ
ofâ
Chanel'sâ
newâ
fragrance"
.
USA TODAY
. Retrieved
20 April
2023
.
^
"Ifâ
Lily-Roseâ
Deppâ
Couldâ
Reliveâ
Anyâ
Fashionâ
Memory,â
She'dâ
Pickâ
Thisâ
Chanelâ
One"
.
British Vogue
. 29 April 2020
. Retrieved
20 April
2023
.
^
"Seeâ
Keiraâ
Knightleyâ
frontâ
theâ
newâ
Chanelâ
fragrance,â
10â
yearsâ
afterâ
herâ
firstâ
campaign"
.
Harper's BAZAAR
. 27 February 2018
. Retrieved
20 April
2023
.
^
"Millâ
Parisâ
|â
Keiraâ
Knightley,â
starâ
inâ
theâ
'Onâ
theâ
trailâ
ofâ
Cocoâ
Mademoiselle'â
campaignâ
byâ
Chanel"
.
The Mill
. 26 September 2022
. Retrieved
20 April
2023
.
^
"Kristenâ
Stewartâ
Frontsâ
CHANEL'Sâ
Spring/Summerâ
2023â
Campaign"
.
S/ magazine
. 13 March 2023
. Retrieved
20 April
2023
.
^
Bergeson, Samantha (5 October 2022).
"Kristenâ
Stewartâ
Getsâ
Whiplashâ
inâ
Chanel'sâ
DĂ©jĂ â
Vuâ
Odeâ
toâ
theâ
Frenchâ
Newâ
Wave"
.
IndieWire
. Retrieved
20 April
2023
.
^
"Insideâ
Chanel'sâ
Campaignâ
Starringâ
Kristenâ
Stewart"
.
Haute Living
. 17 March 2023
. Retrieved
20 April
2023
.
^
"Marionâ
Cotillardâ
Chanelâ
No.â
5â
Holidayâ
2022â
Perfumeâ
Campaign"
.
www.fashiongonerogue.com
. 18 October 2022
. Retrieved
20 April
2023
.
^
updated, Ying Chu last (28 October 2020).
"Marionâ
Cotillardâ
Singingâ
andâ
Dancingâ
forâ
Chanelâ
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22 August
2014
.
^
"Chanelâ
Pre-Fallâ
2018â
Fashionâ
Show"
.
Vogue
. 6 December 2017.
Archived
from the original on 18 February 2018.
^
CHANEL (28 December 2017).
"Theâ
Paris-Hamburgâ
2017/18â
MĂ©tiersâ
d'artâ
showâ
ââ
CHANEL"
.
Archived
from the original on 26 January 2018 â via YouTube.
^
"Chanelâ
Springâ
2018â
Coutureâ
Fashionâ
Show"
.
Vogue
. 23 January 2018.
Archived
from the original on 24 February 2018.
^
"Chanelâ
Resortâ
2019â
Fashionâ
Show"
.
Vogue
. 3 May 2018
. Retrieved
19 February
2019
.
^
Chernikoff, Leah (5 December 2018).
"Chanelâ
Drawsâ
Inspirationâ
fromâ
Ancientâ
Egyptâ
forâ
Itsâ
Metiersâ
d'Artâ
Show"
.
ELLE
. Retrieved
12 July
2019
.
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# Chanel
## From Wikipedia, the free encyclopedia
French fashion house
For other uses, see [Chanel (disambiguation)](https://wiki2.org/en/Chanel_\(disambiguation\) "Chanel (disambiguation)").
Not to be confused with [Channel](https://wiki2.org/en/Channel_\(disambiguation\) "Channel (disambiguation)").
Due to technical limitations, "Chanel \#5" directs here. For the fragrance by Chanel, see [Chanel No. 5](https://wiki2.org/en/Chanel_No._5 "Chanel No. 5").
| | |
|---|---|
| [](https://wiki2.org/en/File:Chanel_logo_interlocking_cs_svg) | |
| [](https://wiki2.org/en/File:Chanel_Fragrance_and_Beauty_Brickell_City_Centre_jpg)Chanel Fragrance & Beauty boutique, [Miami](https://wiki2.org/en/Miami "Miami") | |
| Company type | [Private](https://wiki2.org/en/Privately_held_company "Privately held company") |
| Industry | [Fashion](https://wiki2.org/en/Fashion#Fashion_industry "Fashion") |
| Founded | 1910; 115 years ago (1910) [Paris](https://wiki2.org/en/Paris "Paris"), France[\[1\]](https://wiki2.org/en/Chanel#cite_note-1) |
| Founders | [Coco Chanel](https://wiki2.org/en/Coco_Chanel "Coco Chanel") and [Pierre Wertheimer](https://wiki2.org/en/Pierre_Wertheimer "Pierre Wertheimer") |
| Headquarters | 5 Barlow Place [London](https://wiki2.org/en/London "London"), W1J 6DG United Kingdom [51°30âČ38âłN 0°08âČ36âłWï»ż / ï»ż51\.51054°N 0.1432786°Wï»ż / 51\.51054; -0.1432786](https://geohack.toolforge.org/geohack.php?pagename=Chanel¶ms=51.51054_N_0.1432786_W_) |
| Number of locations | 500+ [boutiques](https://wiki2.org/en/Boutique "Boutique")[\[2\]](https://wiki2.org/en/Chanel#cite_note-lemonde-2) |
| Area served | Worldwide |
| Key people | [Leena Nair](https://wiki2.org/en/Leena_Nair "Leena Nair") ([CEO](https://wiki2.org/en/Chief_executive_officer "Chief executive officer")) [Matthieu Blazy](https://wiki2.org/en/Matthieu_Blazy "Matthieu Blazy") ([creative director](https://wiki2.org/en/Creative_director "Creative director")) Philippe Blondiaux ([CFO](https://wiki2.org/en/Chief_financial_officer "Chief financial officer")) [Olivier Polge](https://wiki2.org/en/Olivier_Polge "Olivier Polge") (master [perfumer](https://wiki2.org/en/Perfumer "Perfumer")) |
| Products | *[Haute couture](https://wiki2.org/en/Haute_couture "Haute couture")* [ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") [accessories](https://wiki2.org/en/Fashion_accessory "Fashion accessory") [jewellery](https://wiki2.org/en/Jewellery "Jewellery") [perfume](https://wiki2.org/en/Perfume "Perfume") |
| Revenue |  [US\$](https://wiki2.org/en/United_States_dollar "United States dollar")19\.7 billion (2023)[\[2\]](https://wiki2.org/en/Chanel#cite_note-lemonde-2) |
| [Operating income](https://wiki2.org/en/Earnings_before_interest_and_taxes "Earnings before interest and taxes") | 6,407,000,000 United States dollar (2023) [](https://www.wikidata.org/wiki/Q218115?uselang=en#P3362 "Edit this on Wikidata") |
| [Net income](https://wiki2.org/en/Net_income "Net income") | [US\$](https://wiki2.org/en/United_States_dollar "United States dollar")4\.0 billion (2021)[\[2\]](https://wiki2.org/en/Chanel#cite_note-lemonde-2) |
| Owners | [Alain Wertheimer](https://wiki2.org/en/Alain_Wertheimer "Alain Wertheimer") [Gérard Wertheimer](https://wiki2.org/en/G%C3%A9rard_Wertheimer "Gérard Wertheimer") |
| Number of employees | 32,000[\[2\]](https://wiki2.org/en/Chanel#cite_note-lemonde-2) (aug 2024) |
| Website | [chanel.com](https://www.chanel.com/us/) |
**Chanel** ([/ÊÉËnÉl/](https://wiki2.org/en/Help:IPA/English "Help:IPA/English") [*shÉ-NEL*](https://wiki2.org/en/Help:Pronunciation_respelling_key "Help:Pronunciation respelling key"), French: [\[ÊanÉl\]](https://wiki2.org/en/Help:IPA/French "Help:IPA/French") [â](https://wiki2.org/en/File:LL-Q150_\(fra\)-Exilexi-Coco_Chanel.wav "File:LL-Q150 (fra)-Exilexi-Coco Chanel.wav")) is a French [luxury](https://wiki2.org/en/Luxury_goods "Luxury goods") [fashion house](https://wiki2.org/en/Fashion_design#Structure "Fashion design") founded in 1910 by [Coco Chanel](https://wiki2.org/en/Coco_Chanel "Coco Chanel") in [Paris](https://wiki2.org/en/Paris "Paris"). It is privately owned by French brothers, [Alain](https://wiki2.org/en/Alain_Wertheimer "Alain Wertheimer") and [GĂ©rard Wertheimer](https://wiki2.org/en/G%C3%A9rard_Wertheimer "GĂ©rard Wertheimer"), through the [holding company](https://wiki2.org/en/Holding_company "Holding company") **Chanel Limited**, established in 2018 and headquartered in [London](https://wiki2.org/en/London "London").
Chanel specializes in women's [ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear"), luxury goods, and accessories and licenses its name and branding to [Luxottica](https://wiki2.org/en/Luxottica "Luxottica") for eyewear.[\[3\]](https://wiki2.org/en/Chanel#cite_note-3)[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4) Chanel is well known for its [No. 5](https://wiki2.org/en/Chanel_No._5 "Chanel No. 5") perfume and "Chanel Suit".[\[5\]](https://wiki2.org/en/Chanel#cite_note-5) Chanel is credited for revolutionizing *[haute couture](https://wiki2.org/en/Haute_couture "Haute couture")* and ready-to-wear by replacing structured, [corseted](https://wiki2.org/en/Corset "Corset") silhouettes with more functional garments that women still found flattering.[\[6\]](https://wiki2.org/en/Chanel#cite_note-ContemporaryFashion-6)
### YouTube Encyclopedic
- 1/1
Views:
147 389
- Chanel Spring 2024 \#fashion \#chanel \#sadness
#### Transcription
## History
### Coco Chanel era
Establishment and recognition (1909â1920s)
[](https://wiki2.org/en/File:Coco_Chanel,_1920_jpg)
Gabrielle "Coco" Chanel in 1920
The House of Chanel originated in 1909, when Gabrielle Chanel opened a [millinery](https://wiki2.org/en/Millinery "Millinery") shop at 160 [Boulevard Malesherbes](https://wiki2.org/en/Boulevard_Malesherbes "Boulevard Malesherbes"), the ground floor of the Parisian flat of the [socialite](https://wiki2.org/en/Socialite "Socialite") and textile businessman [Ătienne Balsan](https://wiki2.org/en/%C3%89tienne_Balsan "Ătienne Balsan"), of whom she was the mistress.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4) Because the Balsan flat also was a [salon](https://wiki2.org/en/Salon_\(gathering\) "Salon (gathering)") for the French hunting and sporting Ă©lite, Chanel had the opportunity to meet their *[demi-mondaine](https://wiki2.org/en/Demimonde "Demimonde")* mistresses who, as such, were women of fashion, upon whom the rich men displayed their wealth â as ornate clothes, jewellery, and hats.
[](https://wiki2.org/en/File:Chanel_hat_from_Les_Modes_1912_jpg)
The actress Gabrielle Dorziat wearing a Chanel plumed hat (1912)
Coco Chanel thus could sell to them the hats she designed and made; she thus earned a living independent of Balsan. In the course of those salons, Coco Chanel befriended [Arthur "Boy" Capel](https://wiki2.org/en/Boy_Capel "Boy Capel"), an English socialite and [polo player](https://wiki2.org/en/Polo "Polo") friend of Ătienne Balsan; per the upper class social custom, Chanel also became mistress to Boy Capel. In 1910, Boy Capel financed her first independent millinery shop, *Chanel Modes*, at 31 Rue Cambon in Paris. Because that locale already housed a dress shop, the business-lease limited Chanel to selling only millinery products, not *[couture](https://wiki2.org/en/Haute_couture "Haute couture")*. Two years later 1913, the [Deauville](https://wiki2.org/en/Deauville "Deauville") and [Biarritz](https://wiki2.org/en/Biarritz "Biarritz") *couture* shops of Coco Chanel offered for sale *[prĂȘt-Ă -porter](https://wiki2.org/en/Ready-to-wear "Ready-to-wear")* sports clothes for women, the practical designs of which allowed the wearer to play sports.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)[\[6\]](https://wiki2.org/en/Chanel#cite_note-ContemporaryFashion-6)
The [First World War](https://wiki2.org/en/World_War_I "World War I") (1914â1918), affected European fashion through scarcity of materials, and the mobilisation of women. By that time, Chanel had opened a large dress shop at 31 Rue Cambon, near the [HĂŽtel Ritz](https://wiki2.org/en/H%C3%B4tel_Ritz_Paris "HĂŽtel Ritz Paris"), in Paris. Among the clothes for sale were [flannel](https://wiki2.org/en/Flannel "Flannel") [blazers](https://wiki2.org/en/Blazer "Blazer"), straight-line skirts of [linen](https://wiki2.org/en/Linen "Linen"), [sailor blouses](https://wiki2.org/en/Sailor_suit "Sailor suit"), long [sweaters](https://wiki2.org/en/Sweater "Sweater") made of [jersey](https://wiki2.org/en/Jersey_\(fabric\) "Jersey (fabric)") fabric, and skirt-and-jacket suits.
Coco Chanel used jersey cloth because of its physical properties as a garment, such as its drape â how it falls upon and falls from the body of the woman â and how well it adapted to a simple garment-design. Sartorially, some of Chanel's designs derived from the military uniforms made prevalent by the War; and, by 1915, the designs and the clothes produced by the House of Chanel were known throughout France.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4) In 1915, Chanel opened her very first Couture House in Biarritz, France. She had 300 employees and even designed her first line of Haute Couture.[\[7\]](https://wiki2.org/en/Chanel#cite_note-7)
In 1915 and in 1917, *[Harper's Bazaar](https://wiki2.org/en/Harper%27s_Bazaar "Harper's Bazaar")* magazine reported that the garments of La Maison Chanel were "on the list of every buyer" for the clothing factories of Europe.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4) The Chanel dress shop at 31 Rue Cambon presented day-wear dress-and-coat ensembles of simple design, and black evening dresses trimmed with lace; and [tulle-fabric](https://wiki2.org/en/Tulle_netting "Tulle netting") dresses decorated with [jet](https://wiki2.org/en/Jet_\(lignite\) "Jet (lignite)"), a minor gemstone material.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)
[](https://wiki2.org/en/File:Chanel_jersey_casual_wear_1917,_jpg)
Illustration of three women in Chanel day outfits consisting of belted tunic jackets and full jersey skirts, 1917
After the First World War, La Maison Chanel, following the fashion trends of the 1920s, produced beaded dresses made popular by [Flapper](https://wiki2.org/en/Flapper "Flapper") women.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4) The simple-line, 'flat-chested' fashions Chanel *couture* made popular were opposite of the [hourglass figure](https://wiki2.org/en/Hourglass_figure "Hourglass figure") fashions of the late 19th century â the [Belle Ăpoque](https://wiki2.org/en/Belle_%C3%89poque "Belle Ăpoque") of France (c. 1890â1914), and the British [Edwardian era](https://wiki2.org/en/Edwardian_era "Edwardian era") (c. 1901â1919). Chanel used colors traditionally associated with masculinity in Europe, such as grey and navy blue, to denote feminine boldness.[\[6\]](https://wiki2.org/en/Chanel#cite_note-ContemporaryFashion-6)[\[8\]](https://wiki2.org/en/Chanel#cite_note-8) Chanel clothing often featured quilted fabric and leather trimmings; the quilted construction reinforced the fabric, design, and finish, allowing the garment to maintain its form and function while worn. An example is the [woolen](https://wiki2.org/en/Worsted "Worsted") Chanel suit â a knee-length skirt and a cardigan-style jacket, trimmed and decorated with black [embroidery](https://wiki2.org/en/Embroidery "Embroidery") and gold-coloured buttons, often accessorized with two-tone [pump shoes](https://wiki2.org/en/Court_shoe "Court shoe"), a necklace of pearls, and a leather handbag.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)[\[6\]](https://wiki2.org/en/Chanel#cite_note-ContemporaryFashion-6)[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
In 1921, to complement Chanel's clothing lines, Coco Chanel commissioned perfumer [Ernest Beaux](https://wiki2.org/en/Ernest_Beaux "Ernest Beaux") to create a perfume for La Maison Chanel. His perfumes included the perfume [No.5](https://wiki2.org/en/Chanel_No._5 "Chanel No. 5"), named after the number of the sample Chanel liked best. Originally, given as a gift to clients, No.5's popularity prompted La Maison Chanel to offer it for sale in 1922.
In 1923, to explain the success of her clothes, Coco Chanel told *Harper's Bazaar* magazine that design "simplicity is the keynote of all true elegance."[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)[\[10\]](https://wiki2.org/en/Chanel#cite_note-10)
Business partners (late 1920s)
The success of the [No. 5](https://wiki2.org/en/Chanel_No._5 "Chanel No. 5") encouraged Coco Chanel to expand perfume sales beyond France and Europe and to develop other perfumes â for which she required investment capital, business acumen, and access to the North American market. To that end, the businessman [ThĂ©ophile Bader](https://wiki2.org/en/Th%C3%A9ophile_Bader "ThĂ©ophile Bader") (founder of [Galeries Lafayette](https://wiki2.org/en/Galeries_Lafayette "Galeries Lafayette")) introduced the [venture capitalist](https://wiki2.org/en/Venture_capital "Venture capital") [Pierre Wertheimer](https://wiki2.org/en/Pierre_Wertheimer "Pierre Wertheimer") to Coco Chanel. Their business deal established the Parfums Chanel company, a *parfumerie* of which Wertheimer owned 70 per cent, Bader owned 20 per cent, and Chanel owned 10 per cent; commercial success of the joint enterprise was assured by the Chanel name, and by the cachet of la "Maison Chanel", which remained the sole business province of Coco Chanel.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
Nonetheless, despite the success of the Chanel couture and *parfumerie*, the personal relations between Coco and her capitalist partner deteriorated, because, Coco said that Pierre Wertheimer was exploiting her talents as a fashion designer and as a businesswoman.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) Wertheimer reminded Chanel that he had made her a very rich woman; and that his venture capital had funded Chanel's productive expansion of the *parfumerie* which created the wealth they enjoyed, all from the success of No. 5 de Chanel.
Nevertheless, unsatisfied, the businesswoman Gabrielle Chanel hired the attorney [René de Chambrun](https://wiki2.org/en/Ren%C3%A9_de_Chambrun "René de Chambrun") to renegotiate the 10-per-cent partnership she entered, in 1924, with the Parfums Chanel company; the lawyer-to-lawyer negotiations failed, and the partnership-percentages remained as established in the original business deal among Wertheimer, Badel, and Chanel.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
War (1930sâ1940s)
From the [gamine](https://wiki2.org/en/Gamine "Gamine") fashions of the 1920s, Coco Chanel progressed to womanly fashions in the 1930s: evening-dress designs were characterised by an elongated feminine style, and summer dresses featured contrasts such as silver eyelets, and shoulder straps decorated with [rhinestones](https://wiki2.org/en/Rhinestone "Rhinestone") â drawing from Renaissance-time fashion stylings. In 1932, Chanel presented an exhibition of jewellery dedicated to the diamond as a fashion accessory; it featured the *Comet* and *Fountain* necklaces of diamonds, which were of such original design, that Chanel S.A. re-presented them in 1993. Moreover, by 1937, the House of Chanel had expanded the range of its clothes to more women and presented *prĂȘt-Ă -porter* clothes designed and cut for the petite woman.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4) Among fashion designers, only the clothes created by [Elsa Schiaparelli](https://wiki2.org/en/Elsa_Schiaparelli "Elsa Schiaparelli") could compete with the clothes of Chanel.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)
[](https://wiki2.org/en/File:Bundesarchiv_Bild_101III-Alber-178-04A,_Walter_Schellenberg_jpg)
Chanel's spymaster:
General [Walter Schellenberg](https://wiki2.org/en/Walter_Schellenberg "Walter Schellenberg"), Chief of the *[Sicherheitsdienst](https://wiki2.org/en/Sicherheitsdienst "Sicherheitsdienst")*
During the [Second World War](https://wiki2.org/en/World_War_II "World War II") (1939â45), Coco Chanel closed shop at Maison Chanel â leaving only jewellery and *parfumerie* for sale â and moved to the [HĂŽtel Ritz Paris](https://wiki2.org/en/H%C3%B4tel_Ritz_Paris "HĂŽtel Ritz Paris"), where she lived with her boyfriend, Hans GĂŒnther von Dincklage, a Nazi intelligence officer.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)[\[6\]](https://wiki2.org/en/Chanel#cite_note-ContemporaryFashion-6)[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) Upon conquering France in June 1940, the Nazis established a Parisian occupation-headquarters in the [HĂŽtel Meurice](https://wiki2.org/en/H%C3%B4tel_Meurice "HĂŽtel Meurice"), on the [Rue de Rivoli](https://wiki2.org/en/Rue_de_Rivoli "Rue de Rivoli"), opposite the [Louvre Museum](https://wiki2.org/en/Mus%C3%A9e_du_Louvre "MusĂ©e du Louvre"), and just around the corner from the fashionable Maison Chanel S.A., at 31 Rue Cambon.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)
Meanwhile, because of the Nazi occupation's official anti-Semitism, Pierre Wertheimer and family, had fled France to the U.S., in mid-1940. Later, in 1941, Coco Chanel attempted to assume business control of Parfums Chanel but was thwarted by an administrative [delegation](https://wiki2.org/en/Delegation "Delegation") that disallowed her sole disposition of the *parfumerie*. Having foreseen the Nazi occupation policy of the seizure-and-expropriation to Germany of Jewish business and assets in France, Pierre Wertheimer, the majority partner, had earlier, in May 1940, designated [Felix Amiot](https://wiki2.org/en/Felix_Amiot "Felix Amiot"), a Christian French industrialist, as the "[Aryan](https://wiki2.org/en/Aryanism "Aryanism")" proxy whose legal control of the Parfums Chanel business proved politically acceptable to the Nazis, who then allowed the perfume company to continue as an operating business.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)[\[11\]](https://wiki2.org/en/Chanel#cite_note-11)
Occupied France abounded with rumours that Coco Chanel was a Nazi [collaborator](https://wiki2.org/en/Collaborationism "Collaborationism"); her clandestine identity was secret agent 7124 of the [Abwehr](https://wiki2.org/en/Abwehr "Abwehr"), code-named "Westminster".[\[12\]](https://wiki2.org/en/Chanel#cite_note-The_New_Yorker-McAuley-12) As such, by order of General [Walter Schellenberg](https://wiki2.org/en/Walter_Schellenberg "Walter Schellenberg"), of the *[Sicherheitsdienst](https://wiki2.org/en/Sicherheitsdienst "Sicherheitsdienst")*, Chanel was despatched to London on a mission to communicate to British Prime Minister [Winston Churchill](https://wiki2.org/en/Winston_Churchill "Winston Churchill") the particulars of a "separate peace" plan proposed by *[ReichsfĂŒhrer-SS](https://wiki2.org/en/Reichsf%C3%BChrer-SS "ReichsfĂŒhrer-SS")* [Heinrich Himmler](https://wiki2.org/en/Heinrich_Himmler "Heinrich Himmler"), who sought to avoid surrendering to the [Red Army](https://wiki2.org/en/Red_Army "Red Army") of the Soviet Russians.
At War's end, upon the [Allied liberation of France](https://wiki2.org/en/Liberation_of_France "Liberation of France"), Chanel was arrested for having collaborated with the Nazis. In September 1944, the [Free French](https://wiki2.org/en/Free_French "Free French") Purge Committee, the *[Ă©puration](https://wiki2.org/en/%C3%89puration_l%C3%A9gale "Ăpuration lĂ©gale")*, summoned Chanel for interrogation about her collaborationism, yet, without documentary evidence of or witnesses to her collaboration with the Nazis, and because of Churchill's secret intervention in her behalf, the *Ă©puration* released Coco Chanel from arrest as a traitor to France.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)[\[13\]](https://wiki2.org/en/Chanel#cite_note-13) Despite having been freed by the political grace of Churchill, the strength of the rumours of Chanel's Nazi collaboration had made it impossible for her to remain in France; so Coco Chanel and her German lover, Hans GĂŒnther von Dincklage, went into an eight-year exile to [Switzerland](https://wiki2.org/en/Switzerland "Switzerland").[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
In the postâwar period, during Coco Chanel's Swiss exile from France, Pierre Wertheimer returned to Paris and regained formal administrative control of his family's business holdings â including control of Parfums Chanel, the *parfumerie* established with his venture capital, and successful because of the Chanel name.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
In Switzerland, the news revived Coco Chanel's resentment at having been exploited by her business partner, for only ten per cent of the money. So she established a rival Swiss *parfumerie* to create, produce, and sell *her* "Chanel perfumes". In turn, Wertheimer, the majority capital stock owner of Parfums Chanel, saw his business interests threatened, and his commercial rights infringed because he did not possess legally exclusive rights to the Chanel name. Nonetheless, Wertheimer avoided a trademark infringement lawsuit against Coco Chanel, lest it damage the commercial reputation and the artistic credibility of *his* Chanel-brand *parfumerie*.
Pierre Wertheimer settled his business and commercial-rights quarrel with Chanel, and, in May 1947, they renegotiated the 1924 contract that had established Parfums Chanel â she was paid \$400,000 in cash (wartime profits from the sales of perfume No. 5 de Chanel); assigned a 2.0 per cent running royalty from the sales of No. 5 *parfumerie*; assigned limited commercial rights to sell *her* "Chanel perfumes" in Switzerland; and granted a perpetual monthly stipend that paid all of her expenses. In exchange, Gabrielle Chanel closed her Swiss *parfumerie* enterprise, and sold to Parfums Chanel the full rights to the name "Coco Chanel".[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)[\[14\]](https://wiki2.org/en/Chanel#cite_note-14)
Resurgence (1950sâ1970s)
[](https://wiki2.org/en/File:1965_purple_Chanel_suit_jpg)
A Chanel suit, 1965
In 1953, upon returning to France from Switzerland, Coco Chanel found the fashion business enamoured of the "[New Look](https://wiki2.org/en/Christian_Dior_S.A. "Christian Dior S.A.")" (1947), by [Christian Dior](https://wiki2.org/en/Christian_Dior "Christian Dior"); the signature shape featured a below-mid-calf-length, full-skirt, a narrow waist, and a large bust (stylistically absent since 1912). As a postâwar fashion that used some 20 yards of fabric, the [House of Dior](https://wiki2.org/en/Christian_Dior_S.A. "Christian Dior S.A.") couture renounced wartime rationing of fabric for clothes.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
In 1947 â after the six-year austerities of the [Second World War](https://wiki2.org/en/Second_World_War "Second World War") (1939â45) â the New Look was welcomed by the fashion business of Western Europe because sales of the pretty clothes would revive business and the economy.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)
To regain the business primacy of the House of Chanel, in the fashion fields of *haute couture*, *prĂȘt-Ă -porter*, costume jewellery, and *parfumerie*, would be expensive; so Chanel approached Pierre Wertheimer for business advice and capital.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) Having decided to do business with Coco Chanel, Wertheimer's negotiations to fund the resurgence of the House of Chanel, granted him commercial rights to all Chanel-brand products.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
In 1953, Chanel collaborated with jeweler [Robert Goossens](https://wiki2.org/en/Robert_Goossens "Robert Goossens"); he was to design jewelry (bijouterie and gemstone) to complement the fashions of the House of Chanel; notably, long-strand necklaces of black pearls and of white pearls, which high contrast softened the severe design of the knitted-wool Chanel Suit (skirt and cardigan jacket).[\[6\]](https://wiki2.org/en/Chanel#cite_note-ContemporaryFashion-6)
The House of Chanel also presented leather handbags with either gold-colour chains or metal-and-leather chains, which allowed carrying the handbag from the shoulder or in hand. The quilted-leather handbag was presented to the public in February 1955. In-house, the numeric version of the launching date "[Chanel 2.55](https://wiki2.org/en/Chanel_2.55 "Chanel 2.55")" for that line of handbags became the internal "appellation" for that model of the quilted-leather handbag.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)
The firm's initial venture into masculine *parfumerie* was an [eau de toilette](https://wiki2.org/en/Eau_de_toilette "Eau de toilette") called Pour Monsieur. Chanel and her spring collection received the Fashion Oscar at the 1957 [Fashion Awards](https://wiki2.org/en/Neiman_Marcus_Fashion_Award "Neiman Marcus Fashion Award") in Dallas. Pierre Wertheimer bought Bader's 20 per cent share of the Parfums Chanel, which increased the Wertheimer percentage to 90 per cent.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
[](https://wiki2.org/en/File:Woman_wearing_a_Chanel_cheongsam_with_oriental_robe_and_a_feather_hat_in1950s_jpg)
Woman wearing a Chanel cheongsam with robe and a feather hat in 1950s
Later, in 1965, Pierre's son, [Jacques Wertheimer](https://wiki2.org/en/Jacques_Wertheimer "Jacques Wertheimer"), assumed his father's management of the *parfumerie*.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) About the past business relationship, between Pierre Wertheimer and Coco Chanel, the Chanel attorney, Chambrun said that it had been "one based on a businessman's passion, despite her misplaced feelings of exploitation . . . \[thus\] when Pierre returned to Paris, full of pride and excitement \[after one of his horses won the 1956 English Derby\]. He rushed to Coco, expecting congratulations and praise. But she refused to kiss him. She resented him, you see, all her life."[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
Coco Chanel died on 10 January 1971, at the age of 87.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4) She was still designing at the time of her death.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4) For example, in the (1966â1969) period, she designed the air hostess uniforms for [Olympic Airways](https://wiki2.org/en/Olympic_Airlines "Olympic Airlines"), the designer who followed her was [Pierre Cardin](https://wiki2.org/en/Pierre_Cardin "Pierre Cardin"). In that time, Olympic Airways was a luxury airline, owned by the transport magnate [Aristotle Onassis](https://wiki2.org/en/Aristotle_Onassis "Aristotle Onassis"). After her death, the leadership of the company was handed down to Yvonne Dudel, Jean Cazaubon and Philippe GuibourgĂ©.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4) So far, the bags designed by Chanel are still very popular in the vintage market.[\[15\]](https://wiki2.org/en/Chanel#cite_note-15)
After a period of time, Jacques Wertheimer bought the controlling interest of the House of Chanel.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) Critics stated that during his leadership, he never paid much attention to the company, as he was more interested in horse breeding.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) In 1974, the House of Chanel launched Cristalle eau de toilette, which was designed when Coco Chanel was alive. 1978 saw the launch of the first non-couture, prĂȘt-Ă -porter line and worldwide distribution of accessories.
[Alain Wertheimer](https://wiki2.org/en/Alain_Wertheimer "Alain Wertheimer"), son of Jacques Wertheimer, assumed control of Chanel S.A. in 1974.[\[4\]](https://wiki2.org/en/Chanel#cite_note-directory-4)[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) In the U.S., No. 5 de Chanel was not selling well.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) Alain revamped Chanel No.5 sales by reducing the number of outlets carrying the fragrance from 18,000 to 12,000. He removed the perfume from drugstore shelves and invested millions of dollars in advertisement for Chanel cosmetics. This ensured a greater sense of scarcity and exclusivity for No.5, and sales rocketed back up as demand for the fragrance increased.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) He used famous people to endorse the perfume â from [Marilyn Monroe](https://wiki2.org/en/Marilyn_Monroe "Marilyn Monroe") to [Audrey Tautou](https://wiki2.org/en/Audrey_Tautou "Audrey Tautou"). Looking for a designer who could bring the label to new heights, he persuaded [Karl Lagerfeld](https://wiki2.org/en/Karl_Lagerfeld "Karl Lagerfeld") to end his contract with fashion house [ChloĂ©](https://wiki2.org/en/Chlo%C3%A9 "ChloĂ©"). Chanel has partnered with friends and ambassadors over the years including notable actors, musicians, and other artists: [G-Dragon](https://wiki2.org/en/Kwon_Ji-yong "Kwon Ji-yong"), [Jennie](https://wiki2.org/en/Jennie_\(singer\) "Jennie (singer)"), [AngĂšle](https://wiki2.org/en/Ang%C3%A8le_\(singer\) "AngĂšle (singer)"), [Whitney Peak](https://wiki2.org/en/Whitney_Peak_\(actress\) "Whitney Peak (actress)"), [Caroline de Maigret](https://wiki2.org/en/Caroline_de_Maigret "Caroline de Maigret"), [Margaret Qualley](https://wiki2.org/en/Margaret_Qualley "Margaret Qualley"), [Victoria Song](https://wiki2.org/en/Victoria_Song "Victoria Song"), [Wang Yibo](https://wiki2.org/en/Wang_Yibo "Wang Yibo"), [Minji](https://wiki2.org/en/Minji_\(singer\) "Minji (singer)"), [Go Youn-jung](https://wiki2.org/en/Go_Youn-jung "Go Youn-jung"), [Lily-Rose Depp](https://wiki2.org/en/Lily-Rose_Depp "Lily-Rose Depp"), [Keira Knightley](https://wiki2.org/en/Keira_Knightley "Keira Knightley"), [Kristen Stewart](https://wiki2.org/en/Kristen_Stewart "Kristen Stewart"), [Marion Cotillard](https://wiki2.org/en/Marion_Cotillard "Marion Cotillard"), [Nicole Kidman](https://wiki2.org/en/Nicole_Kidman "Nicole Kidman"), and [PenĂ©lope Cruz](https://wiki2.org/en/Pen%C3%A9lope_Cruz "PenĂ©lope Cruz").[\[16\]](https://wiki2.org/en/Chanel#cite_note-16)[\[17\]](https://wiki2.org/en/Chanel#cite_note-17)[\[18\]](https://wiki2.org/en/Chanel#cite_note-18)[\[19\]](https://wiki2.org/en/Chanel#cite_note-19)[\[20\]](https://wiki2.org/en/Chanel#cite_note-20)[\[21\]](https://wiki2.org/en/Chanel#cite_note-21)[\[22\]](https://wiki2.org/en/Chanel#cite_note-22)[\[23\]](https://wiki2.org/en/Chanel#cite_note-23)[\[24\]](https://wiki2.org/en/Chanel#cite_note-24)[\[25\]](https://wiki2.org/en/Chanel#cite_note-25)[\[26\]](https://wiki2.org/en/Chanel#cite_note-26)[\[27\]](https://wiki2.org/en/Chanel#cite_note-27)[\[28\]](https://wiki2.org/en/Chanel#cite_note-28)[\[29\]](https://wiki2.org/en/Chanel#cite_note-29)[\[30\]](https://wiki2.org/en/Chanel#cite_note-30)[\[31\]](https://wiki2.org/en/Chanel#cite_note-31)[\[32\]](https://wiki2.org/en/Chanel#cite_note-32)
### Post-Coco era (1980sâpresent)
[](https://wiki2.org/en/File:Chanel_Haute_Couture_Fall-Winter_2011_jpg)
Chanel couture by Lagerfeld: the A/W 2011â2012 collection
[](https://wiki2.org/en/File:CHANELYorkdale_jpg)
A Chanel store in North America
In 1981, Chanel launched Antaeus, an *eau de toilette* for men. In 1983 [Karl Lagerfeld](https://wiki2.org/en/Karl_Lagerfeld "Karl Lagerfeld") took over as chief designer for Chanel. Like Chanel, he looked into the past as inspiration for his designs. He incorporated the Chanel fabrics and detailing such as tweed, gold accents, and chains. Lagerfeld retained what was signature for Chanel but also helped bring the brand into the present. In later collections Lagerfeld chose to break away from the ladylike look of Chanel and began to experiment with fabrics and styles. During the 1980s, more than 40 Chanel boutiques opened worldwide. By the end of the 1980s, the boutiques sold goods ranging from US\$200-per-ounce perfume, US\$225 ballerina slippers to US\$11,000 dresses and US\$2,000 leather handbags. Chanel cosmetics and fragrances were distributed only by Chanel outlets. Chanel marketer Jean Hoehn explained the firm's approach, saying, "We introduce a new fragrance every 10 years, not every three minutes like many competitors. We don't confuse the consumer. With Chanel, people know what to expect. And they keep coming back to us, at all ages, as they enter and leave the market." 1984 saw the launch of a new fragrance in honor of the founder, *[Coco](https://wiki2.org/en/Coco_\(perfume\) "Coco (perfume)")*. In 1986, the House of Chanel struck a deal with watchmakers and in 1987, the first Chanel watch debuted. By the end of the decade, Alain moved the offices to [New York City](https://wiki2.org/en/New_York_City "New York City").[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
Maison de Chanel increased the Wertheimer family fortune to US\$5 billion. Sales were hurt by the recession of the early 1990s, but Chanel recovered by the mid-1990s with further boutique expansion.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
In 1994, Chanel had a net profit equivalent to âŹ67 million on the sale of âŹ570 million in ready-to-wear clothes and was the most profitable French fashion house.[\[33\]](https://wiki2.org/en/Chanel#cite_note-LBM_2012_58-33)
In 1996, Chanel bought gun-makers [Holland & Holland](https://wiki2.org/en/Holland_%26_Holland "Holland & Holland"), but failed in its attempt to revamp the firm.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) The swimwear label Eres was also purchased in 1996.[\[34\]](https://wiki2.org/en/Chanel#cite_note-34) Chanel launched the perfumes Allure in 1996 and Allure Homme in 1998. The House of Chanel launched its first skin care line, Précision, in 1999. That same year, Chanel launched a travel collection, and under a license contract with [Luxottica](https://wiki2.org/en/Luxottica "Luxottica"), introduced a line of sunglasses and eyeglass frames.
While Wertheimer remained chairman, Françoise Montenay became CEO and President. 2000 saw the launch of the first unisex watch by Chanel, the J12. In 2001, watchmaker Bell & Ross was acquired. The same year, Chanel boutiques offering only selections of accessories were opened in the United States. Chanel launched a small selection of menswear as a part of their runway shows.
In 2002, Chanel launched the Chance perfume and [Paraffection](https://wiki2.org/en/Paraffection "Paraffection"), a subsidiary company originally established in 1997[\[35\]](https://wiki2.org/en/Chanel#cite_note-35) to support artisanal manufacturing, that gathered together Ateliers d'Art or workshops including Desrues for ornamentation and buttons, LemariĂ© for feathers, [Lesage](https://wiki2.org/en/Maison_Lesage "Maison Lesage") for embroidery, Massaro for shoemaking and Michel for millinery. A prĂȘt-Ă -porter collection was designed by Karl Lagerfeld.
In July 2002, a jewelry and watch outlet opened on [Madison Avenue](https://wiki2.org/en/Madison_Avenue "Madison Avenue"). Within months, a 1,000-square-foot (90 m2) shoe/handbag boutique opened next door. Chanel continued to expand in the United States and by December 2002, operated 25 U.S. boutiques.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)
[](https://wiki2.org/en/File:Chanel_Store_in_Prince%27s_Building,_Central,_Hong_Kong--2014-12_jpg)
The Chanel flagship store at [Prince's Building](https://wiki2.org/en/Prince%27s_Building "Prince's Building"), Hong Kong
Chanel introduced [Coco Mademoiselle](https://wiki2.org/en/Coco_Mademoiselle "Coco Mademoiselle") and an "In-Between Wear" in 2003, targeting younger women, opened a second shop on Rue Cambon, opened a 2,400 square feet (220 m2) boutique in [Central, Hong Kong](https://wiki2.org/en/Central,_Hong_Kong "Central, Hong Kong"), and paid nearly US\$50 million for a building in [Ginza](https://wiki2.org/en/Ginza "Ginza"), Tokyo.
In 2007, [Maureen Chiquet](https://wiki2.org/en/Maureen_Chiquet "Maureen Chiquet") was appointed CEO. She remained CEO until her termination in 2016.[\[36\]](https://wiki2.org/en/Chanel#cite_note-36)
In 2018, Chanel announced relocation of its global headquarters to London.[\[37\]](https://wiki2.org/en/Chanel#cite_note-37)[\[38\]](https://wiki2.org/en/Chanel#cite_note-38)[\[39\]](https://wiki2.org/en/Chanel#cite_note-39) In December of the same year, Chanel announced that it would ban fur and exotic skins from its collections.[\[40\]](https://wiki2.org/en/Chanel#cite_note-40)
In February 2019, Lagerfeld died at age 85.[\[41\]](https://wiki2.org/en/Chanel#cite_note-41) [Virginie Viard](https://wiki2.org/en/Virginie_Viard "Virginie Viard"), who had worked with Lagerfeld at the fashion house for over 30 years, was named the new Creative Director.[\[42\]](https://wiki2.org/en/Chanel#cite_note-42) Viard departed the brand in June 2024.[\[43\]](https://wiki2.org/en/Chanel#cite_note-43)
In December 2021, [Leena Nair](https://wiki2.org/en/Leena_Nair "Leena Nair") was appointed Global Chief Executive Officer.[\[44\]](https://wiki2.org/en/Chanel#cite_note-44)[\[45\]](https://wiki2.org/en/Chanel#cite_note-45)[\[46\]](https://wiki2.org/en/Chanel#cite_note-46)
In February 2024, Chanel opened its U.S. flagship store dedicated to watches and fine jewellery on [Fifth Avenue](https://wiki2.org/en/Fifth_Avenue "Fifth Avenue") in [Midtown](https://wiki2.org/en/Midtown_Manhattan "Midtown Manhattan") [Manhattan](https://wiki2.org/en/Manhattan "Manhattan"), [New York City](https://wiki2.org/en/New_York_City "New York City"), near [Billionaires' Row](https://wiki2.org/en/Billionaires%27_Row_\(Manhattan\) "Billionaires' Row (Manhattan)").[\[47\]](https://wiki2.org/en/Chanel#cite_note-47)
In December 2024, [Matthieu Blazy](https://wiki2.org/en/Matthieu_Blazy "Matthieu Blazy") was appointed the next Artistic Director of Chanel.[\[48\]](https://wiki2.org/en/Chanel#cite_note-48) Previously, he was creative director of Italian leather goods line [Bottega Veneta](https://wiki2.org/en/Bottega_Veneta "Bottega Veneta") where his work garnered critical acclaim and commercial success.[\[49\]](https://wiki2.org/en/Chanel#cite_note-49)
### Exhibitions and retrospectives
The [Palais Galliera](https://wiki2.org/en/Palais_Galliera "Palais Galliera") featured a retrospective Gabrielle Chanel. Fashion Manifesto (October 1, 2020 â August 17, 2021). The exhibit later traveled to [Mitsubishi Ichigokan Museum](https://wiki2.org/en/Mitsubishi_Ichigokan_Museum,_Tokyo "Mitsubishi Ichigokan Museum, Tokyo") in Tokyo, [National Gallery of Victoria](https://wiki2.org/en/National_Gallery_of_Victoria "National Gallery of Victoria") in Melbourne (December 3, 2021 â April 25, 2022), and will debut at London's [Victoria & Albert Museum](https://wiki2.org/en/Victoria_and_Albert_Museum "Victoria and Albert Museum") (September 16, 2023).[\[50\]](https://wiki2.org/en/Chanel#cite_note-50)[\[51\]](https://wiki2.org/en/Chanel#cite_note-51)[\[52\]](https://wiki2.org/en/Chanel#cite_note-52)[\[53\]](https://wiki2.org/en/Chanel#cite_note-53)
The [ThyssenBornemisza National Museum](https://wiki2.org/en/Thyssen-Bornemisza_Museum "Thyssen-Bornemisza Museum") in [Madrid](https://wiki2.org/en/Madrid "Madrid") explored the relationship and reciprocal influence between Pablo Picasso and Gabrielle Chanel with a four-part exhibition (October 11, 2022 â January 15, 2023) spanning their works between 1915 and 1925.[\[54\]](https://wiki2.org/en/Chanel#cite_note-54)[\[55\]](https://wiki2.org/en/Chanel#cite_note-55)[\[56\]](https://wiki2.org/en/Chanel#cite_note-56)[\[57\]](https://wiki2.org/en/Chanel#cite_note-57)[\[58\]](https://wiki2.org/en/Chanel#cite_note-58)
The [Metropolitan Museum of Art](https://wiki2.org/en/Metropolitan_Museum_of_Art "Metropolitan Museum of Art"), home to the annual [Met Gala](https://wiki2.org/en/Met_Gala "Met Gala") in the [financial](https://wiki2.org/en/Financial_centre "Financial centre") and [fashion capital](https://wiki2.org/en/Fashion_capital "Fashion capital") of [New York City](https://wiki2.org/en/New_York_City "New York City"), first honoured the house with a (May 5-August 7) 2005 exhibit chronicling the work of Coco Chanel's designs dating back to the 1920s. The museum's [Costume Institute](https://wiki2.org/en/Costume_Institute "Costume Institute") will unveil a posthumous retrospective, paying homage to former Creative Director, [Karl Lagerfeld](https://wiki2.org/en/Karl_Lagerfeld "Karl Lagerfeld") (May 5-July 16).[\[59\]](https://wiki2.org/en/Chanel#cite_note-59)[\[60\]](https://wiki2.org/en/Chanel#cite_note-60)[\[61\]](https://wiki2.org/en/Chanel#cite_note-61)[\[62\]](https://wiki2.org/en/Chanel#cite_note-62)
### Philanthropy, sustainability, arts and culture
Fondation Chanel is the philanthropic arm of the house. Founded in 2011, some of the organization's key initiatives include promoting greater healthcare advocacy; addressing the disparities in gender-based violence; and "accelerating economic agency and empowerment". Fondation Chanel has partnered with organizations in Africa, Asia, Europe, Latin America, the United Kingdom, and the United States.[\[63\]](https://wiki2.org/en/Chanel#cite_note-63)[\[64\]](https://wiki2.org/en/Chanel#cite_note-64)[\[65\]](https://wiki2.org/en/Chanel#cite_note-65)
Chanel announced (June 2021) an anchor investment in the Landscape Resilience Fund, contributing \$25 million to farmers grappling with the impacts of climate change. Setting a new series of science-based targets, the company also launched the No.1 de Chanel beauty and fragrance line in 2022, with 97% naturally derived ingredients and eco-conscious packaging designed. The house also announced goals in accordance with the [Paris Climate Agreement](https://wiki2.org/en/Paris_climate_agreement "Paris climate agreement") to reduce its carbon footprint by 50% by 2030 and reduce its emissions from value chain by 40% by 2030. As part of the Chanel Mission 1.5 Climate Action Plan, the brand has pledged to transition to 100% renewable electricity by 2025. The company is also sourcing eco-responsible tweeds; shifting to maritime transport with a goal of 80% shipments by sea by 2024; and supporting land and livlihood projects throughout communities in Africa, Southeast Asia, and Latin America.[\[66\]](https://wiki2.org/en/Chanel#cite_note-66)[\[67\]](https://wiki2.org/en/Chanel#cite_note-67)[\[68\]](https://wiki2.org/en/Chanel#cite_note-68)[\[69\]](https://wiki2.org/en/Chanel#cite_note-69)[\[70\]](https://wiki2.org/en/Chanel#cite_note-70)[\[71\]](https://wiki2.org/en/Chanel#cite_note-71)[\[72\]](https://wiki2.org/en/Chanel#cite_note-72) In January 2024, Chanel launched an initiative with the consortium of 15 cosmetics-manufacturers, called the Traceability Alliance for Sustainable Cosmetics to catalyze traceability in the cosmetics sector.[\[73\]](https://wiki2.org/en/Chanel#cite_note-73)[\[74\]](https://wiki2.org/en/Chanel#cite_note-74)
### Arts and culture
The Chanel Culture Fund is a global program of initiatives and partnerships. Since its inception, the House has partnered with the [National Portrait Gallery](https://wiki2.org/en/National_Portrait_Gallery,_London "National Portrait Gallery, London") (London), [The Centre Pompidou](https://wiki2.org/en/Centre_Pompidou "Centre Pompidou") (Paris), and the [Power Station](https://wiki2.org/en/Power_Station_of_Art "Power Station of Art") (Shanghai). The Fund awards an annual prize (Chanel Next Prize) of âŹ100,000 to ten artists in the fields of performing and visual arts.[\[75\]](https://wiki2.org/en/Chanel#cite_note-75)[\[76\]](https://wiki2.org/en/Chanel#cite_note-76)[\[77\]](https://wiki2.org/en/Chanel#cite_note-77)[\[78\]](https://wiki2.org/en/Chanel#cite_note-78)[\[79\]](https://wiki2.org/en/Chanel#cite_note-79)[\[80\]](https://wiki2.org/en/Chanel#cite_note-80)[\[81\]](https://wiki2.org/en/Chanel#cite_note-81)
Yana Peel, global head of arts and culture said of the Fund in an interview with Harper's Bazaar, "At a time when we are navigating our way through complex new environments around the world, we know that artists generate transformative ideas that help us envision the way forward. Chanel has always championed the vitality and advancement of the arts, and we now expand that tradition through the Fund with a focus on supporting cultural innovators and path-breakers who are mapping out what's next."[\[82\]](https://wiki2.org/en/Chanel#cite_note-82)
## Corporate identity
The Chanel logotype comprises two interlocked, opposed letters-C, one faced left, one faced right. The logotype was given to Chanel by the Chùteau de Crémat, Nice, and was not registered as a trademark until the first Chanel shops were established.[\[83\]](https://wiki2.org/en/Chanel#cite_note-83)[\[84\]](https://wiki2.org/en/Chanel#cite_note-84) The logo is commonly known to stand for "Coco Chanel" and has become one of the most recognizable logos in the world. It has also become the symbol of prestige, luxury, and class.[\[85\]](https://wiki2.org/en/Chanel#cite_note-85)
In 2022, Chanel donated âŹ2 million towards [Care](https://wiki2.org/en/Care_International "Care International") and [UNHCR](https://wiki2.org/en/UNHCR "UNHCR"), the money will go to Ukraine to help it during the [Russian invasion](https://wiki2.org/en/2022_Russian_invasion_of_Ukraine "2022 Russian invasion of Ukraine").[\[86\]](https://wiki2.org/en/Chanel#cite_note-86)
Worldwide, Chanel S.A. operates around 310 Chanel boutiques; 94 in Asia, 70 in Europe, 10 in the Middle East, 128 in North America, 1 in Central America, 2 in South America, and 6 in Oceania. The shops are located in wealthy communities, usually in department stores like [Harrods](https://wiki2.org/en/Harrods "Harrods") and [Selfridges](https://wiki2.org/en/Selfridges "Selfridges"), [Bergdorf Goodman](https://wiki2.org/en/Bergdorf_Goodman "Bergdorf Goodman"), [Neiman Marcus](https://wiki2.org/en/Neiman_Marcus "Neiman Marcus") and [Saks Fifth Avenue](https://wiki2.org/en/Saks_Fifth_Avenue "Saks Fifth Avenue"), high streets, shopping districts, and inside airports.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9) In 2015, the company paid a record \$152 million for 400 North [Rodeo Drive](https://wiki2.org/en/Rodeo_Drive "Rodeo Drive") in [Beverly Hills](https://wiki2.org/en/Beverly_Hills "Beverly Hills"). This is the most expensive amount paid for retail space in Los Angeles.[\[87\]](https://wiki2.org/en/Chanel#cite_note-87) In October 2020, the company bought its flagship [Bond Street](https://wiki2.org/en/Bond_Street "Bond Street") boutique in London for ÂŁ310 million.[\[88\]](https://wiki2.org/en/Chanel#cite_note-88)[\[89\]](https://wiki2.org/en/Chanel#cite_note-89)
### Trademarks
One timeline measurement for Chanel presence in the United States is via trademarks registered with the [United States Patent and Trademark Office](https://wiki2.org/en/United_States_Patent_and_Trademark_Office "United States Patent and Trademark Office") (USPTO). On Tuesday, 18 November 1924, Chanel, Inc. filed trademark applications for the typeset mark *Chanel* and for the interlocking *CC* design plus word mark. At that time, the trademarks were registered only for the perfume, toiletry, and cosmetic products in the primary class of common metals and their alloys. Chanel provided the description of *face powder, perfume, Eau de Cologne, toilet water, lip stick, and [rouge](https://wiki2.org/en/Rouge_\(cosmetics\) "Rouge (cosmetics)"),* to the USPTO.[\[90\]](https://wiki2.org/en/Chanel#cite_note-90) The Chanel and double-C trademarks were awarded on the same date of 24 February 1925 with respective Serial Numbers of 71205468 and 71205469. The first trademark application for the No. 5 perfume was on Thursday, 1 April 1926, described as perfume and toilet water. First use and commercial use was stated as 1 January 1921. Registration was granted on 20 July 1926 with Serial Number 71229497.
#### Combatting counterfeits
Along with other makers, Chanel is a target of counterfeiters.[\[91\]](https://wiki2.org/en/Chanel#cite_note-91) An authentic classic Chanel handbag retails from around US\$4,150, while a counterfeit usually costs around US\$200. Beginning in the 1990s, all authentic Chanel handbags were numbered.
In 2018, Chanel filed suit in the Federal District Court of the Southern District of New York, alleging The RealReal was hosting counterfeit (fake) Chanel products on their website and implying to customers that an affiliation existed between the two.[\[92\]](https://wiki2.org/en/Chanel#cite_note-92)[\[93\]](https://wiki2.org/en/Chanel#cite_note-93)
Due to the high volume of Chanel counterfeits, the legal department at Chanel has set up a website to educate consumers about "Spotting Fake vs Authentic CHANEL Products".[\[94\]](https://wiki2.org/en/Chanel#cite_note-94) Many fashion bloggers[\[95\]](https://wiki2.org/en/Chanel#cite_note-95)[\[96\]](https://wiki2.org/en/Chanel#cite_note-96) are spreading awareness about identifying fake luxury items such as Chanel's products.[\[97\]](https://wiki2.org/en/Chanel#cite_note-97)
- [](https://wiki2.org/en/File:Chanel_logo_interlocking_cs_svg "Two interlocking Cs for \"Coco Chanel\", introduced ca. 1990")
Two interlocking Cs for "Coco Chanel", introduced ca. 1990
- [](https://wiki2.org/en/File:OrigChanel-No5logo1926-trademarkia_jpeg "Perfume label trademark \"No. 5 de Chanel\" and font, introduced in 1926")
Perfume label trademark "No. 5 de Chanel" and font, introduced in 1926
- [](https://wiki2.org/en/File:Orig-ChanelWordlogo1924-trademarkia_jpg "Logo name and font, introduced in 1924")
Logo name and font, introduced in 1924
- [](https://wiki2.org/en/File:Chanel_logo-no_words_svg "Interlocking Cs used on Chanel products")
Interlocking Cs used on Chanel products
## Products
[](https://wiki2.org/en/File:Ernest_Beaux_jpg)
*Le nez de Chanel*: the perfumer Ernest Beaux (1881â1961) created No. 5 de Chanel in 1921.
[](https://wiki2.org/en/File:CHANEL_No5_parfum_jpg)
Chanel presented Perfume No. 5 to the market in 1922; created by Ernest Beaux in 1921
### Handbag
Introduced in 1955, the Chanel 2.55 handbag revolutionized women's fashion by incorporating a shoulder strap,[\[98\]](https://wiki2.org/en/Chanel#cite_note-98) allowing for hands-free use. Over the years, Chanel has consistently updated its handbag designs while maintaining their classic appeal. For instance, in 1983, Karl Lagerfeld introduced the 11.12 handbag,[\[99\]](https://wiki2.org/en/Chanel#cite_note-99) featuring the now-iconic double-C logo.[\[100\]](https://wiki2.org/en/Chanel#cite_note-100)
Chanel's pricing strategy has involved regular increases to reinforce the brand's exclusivity. The Classic Flap bag, for example, has seen its price rise from \$220 at its inception to over \$10,000 in recent years.[\[101\]](https://wiki2.org/en/Chanel#cite_note-101) These adjustments are influenced by factors such as rising material and labor costs, as well as strategic pricing decisions to maintain the brand's luxury positioning.[\[102\]](https://wiki2.org/en/Chanel#cite_note-102)
### Fragrance
In 1924, [Pierre Wertheimer](https://wiki2.org/en/Pierre_Wertheimer "Pierre Wertheimer") founded Parfums Chanel, to produce and sell perfumes and cosmetics; the *parfumerie* proved to be the most profitable business division of the Chanel S.A. corporation.[\[9\]](https://wiki2.org/en/Chanel#cite_note-funding-9)[\[103\]](https://wiki2.org/en/Chanel#cite_note-103) Since its establishment, *parfumerie* Chanel has employed four [perfumers](https://wiki2.org/en/Perfumer "Perfumer"):
- [Ernest Beaux](https://wiki2.org/en/Ernest_Beaux "Ernest Beaux") (1920â1961)
- [Henri Robert](https://wiki2.org/en/Henri_Robert "Henri Robert") (1958â1978)
- [Jacques Polge](https://wiki2.org/en/Jacques_Polge "Jacques Polge") (1978â2015)
- Olivier Polge (2015âpresent)
[](https://wiki2.org/en/File:Chanel_MYER_Sydney_City_2013_jpg)
Fragrance and Skincare counter at [Myer](https://wiki2.org/en/Myer "Myer") in [Sydney](https://wiki2.org/en/Sydney "Sydney")
#### Perfumes
- Allure EDT
- Allure Eau Sensuelle EDP
- Allure Eau Sensuelle EDT
- Chance Eau Vive
- Chance Eau Fraiche
- Chance Eau Tendre
- Coco
- Coco Mademoiselle
- Coco Noir
- Cristalle
- Cristalle Eau Verte
- No. 5
- No. 19
- No. 19 Poudre
- No 22
- Gardénia
- Bois des Iles
- [Cuir de Russie](https://wiki2.org/en/Cuir_de_Russie "Cuir de Russie")
- Eau de Cologne
- 31 Rue Cambon
- No. 18
- Coromandel
- Bel Respiro
- 28 La Pausa (named for [La Pausa](https://wiki2.org/en/La_Pausa "La Pausa"), Chanel's villa on the French Riviera)[\[104\]](https://wiki2.org/en/Chanel#cite_note-NYTParis-104)
- Sycomore
- Beige
- Jersey
- 1932
- Misia
- Boy
- 1957
- Le Lion de Chanel
#### Colognes
- [Allure pour Homme](https://wiki2.org/en/List_of_perfumes "List of perfumes")
- Allure pour Homme Sport
- Allure pour Homme Eau Extreme
- Allure pour Homme Cologne Sport
- Allure Homme Edition Blanche
- Antaeus
- ĂgoĂŻste
- Platinum ĂgoĂŻste
- Bleu De Chanel Eau de Toilette
- Bleu De Chanel Eau de Parfum
- Bleu De Chanel Parfum
- Pour Monsieur
### Makeup and skincare
Cosmetics are the most accessible Chanel product, with counters in department stores across the world, including [Harrods](https://wiki2.org/en/Harrods "Harrods"), [Galeries Lafayette](https://wiki2.org/en/Galeries_Lafayette "Galeries Lafayette"), [Bergdorf Goodman](https://wiki2.org/en/Bergdorf_Goodman "Bergdorf Goodman"), [Hudson's Bay](https://wiki2.org/en/Hudson%27s_Bay_\(retailer\) "Hudson's Bay (retailer)") and [David Jones](https://wiki2.org/en/David_Jones_\(department_store\) "David Jones (department store)"), Wojooh, [Selfridges](https://wiki2.org/en/Selfridges "Selfridges"),[\[105\]](https://wiki2.org/en/Chanel#cite_note-105) [John Lewis & Partners](https://wiki2.org/en/John_Lewis_%26_Partners "John Lewis & Partners") and [Boots](https://wiki2.org/en/Boots_\(company\) "Boots (company)") as well as its own beauty boutiques.
#### Products lines
- Mascara
- LA MOUSSE
- Hydra Beauty
- Le Blanc
- Le Lift
- Sublimage
- Blue Serum
- La Solution 10 de Chanel
- [Vamp Nail Polish](https://wiki2.org/en/Vamp_Nail_Polish "Vamp Nail Polish")
- N°1 line (skincare and makeup products based on holistic beauty and eco-friendly principles)[\[106\]](https://wiki2.org/en/Chanel#cite_note-106)
### Fine jewellery
Chanel 'High Jewellery' was founded in November 1932. Chanel debuted 'Bijoux de Diamants' at her Faubourg Saint-Honoré, Paris mansion.[\[107\]](https://wiki2.org/en/Chanel#cite_note-107) It was also the first high-end jewelry collection created by a fashion designer.[\[108\]](https://wiki2.org/en/Chanel#cite_note-108) The 'Bijoux de Diamants' was inspired by celestial forms such as stars, comets, and the moon. Gabrielle Chanel designed an estimated 50 pieces with white and yellow diamonds set in platinum and yellow gold.[\[109\]](https://wiki2.org/en/Chanel#cite_note-109) The collection, a collaboration with the London Diamond Corporation, aimed to revitalize the diamond trade during the Great Depression.[\[110\]](https://wiki2.org/en/Chanel#cite_note-110) In 2012, the company created a special collection to celebrate Diamants' 80th anniversary. Current collections include High Jewelry, Camelia, Comete, Coco Crush, Baroque, 1932, Ultra, Bridal and Jewelry Watches.[\[111\]](https://wiki2.org/en/Chanel#cite_note-111)
### Watches
Further information: [Chanel J12](https://wiki2.org/en/Chanel_J12 "Chanel J12")
The Chanel [wristwatch](https://wiki2.org/en/Wristwatch "Wristwatch") division was established in 1987.[\[112\]](https://wiki2.org/en/Chanel#cite_note-watchave-112) In 1995, division presented a second design, the *Matelassé*.[\[112\]](https://wiki2.org/en/Chanel#cite_note-watchave-112) Although the *PremiÚre* and *Matelassé* wristwatches were successful products, the presentation, in 2000, of the *[Chanel J12](https://wiki2.org/en/Chanel_J12 "Chanel J12")* line of unisex style wristwatches, made of ceramic materials, established Chanel wristwatches as a Chanel marque.[\[112\]](https://wiki2.org/en/Chanel#cite_note-watchave-112) The J12 line of wristwatches features models in four dial-face sizes: 33mm, 38mm, 41mm, and 42mm.[\[112\]](https://wiki2.org/en/Chanel#cite_note-watchave-112)[\[113\]](https://wiki2.org/en/Chanel#cite_note-maillard-113) In 2008, Chanel S.A. and [Audemars Piguet](https://wiki2.org/en/Audemars_Piguet "Audemars Piguet") developed the [ceramic](https://wiki2.org/en/Ceramic "Ceramic") Chanel AP-3125 clockwork, exclusive to the House of Chanel.[\[114\]](https://wiki2.org/en/Chanel#cite_note-114)
As of 2024, Chanel holds 25% stake in [MB\&F](https://wiki2.org/en/MB%26F "MB&F"), 20% in [F. P. Journe](https://wiki2.org/en/F._P._Journe "F. P. Journe") and undisclosed stake in [Romain Gauthier](https://wiki2.org/en/Romain_Gauthier "Romain Gauthier").[\[115\]](https://wiki2.org/en/Chanel#cite_note-115)
### Wine
Chanel owns the wineries [ChĂąteau Rauzan-SĂ©gla](https://wiki2.org/en/Ch%C3%A2teau_Rauzan-S%C3%A9gla "ChĂąteau Rauzan-SĂ©gla"), [ChĂąteau Canon](https://wiki2.org/en/Ch%C3%A2teau_Canon_\(Saint-%C3%89milion\) "ChĂąteau Canon (Saint-Ămilion)"), [St. SupĂ©ry Estate Vineyards & Winery](https://wiki2.org/en/St._Sup%C3%A9ry_Estate_Vineyards_%26_Winery "St. SupĂ©ry Estate Vineyards & Winery"), and Domaine de i'lle located on the island of Porquerolles in the Cotes de Provence AOP.
### Swimwear
In 2018, Chanel acquired clothing brand Orlebar Brown,[\[116\]](https://wiki2.org/en/Chanel#cite_note-116) specializing in tailored men's swim shorts.
### Gallery
- [](https://wiki2.org/en/File:Chanel_2.55_jpg "Chanel handbag in quilted-leather with adjustable double-chains to wear on the arm or shoulder.")
Chanel handbag in quilted-leather with adjustable double-chains to wear on the arm or shoulder.
- [![A 1965 Chanel suit showing the chain that is a distinctive technique for constructing a Chanel suit. It gives even light-weight materials a good drape and stabilize the suit as it weighs down the hem.\[117\]\[118\]](https://wiki2.org/wikipedia/commons/thumb/a/a1/1965_Chanel_suit_and_silk_blouse_detail2.jpg/120px-1965_Chanel_suit_and_silk_blouse_detail2.jpg)](https://wiki2.org/en/File:1965_Chanel_suit_and_silk_blouse_detail2_jpg "A 1965 Chanel suit showing the chain that is a distinctive technique for constructing a Chanel suit. It gives even light-weight materials a good drape and stabilize the suit as it weighs down the hem.[117][118]")
A 1965 Chanel suit showing the [chain](https://wiki2.org/en/Chain "Chain") that is a distinctive technique for constructing a Chanel suit. It gives even light-weight materials a good [drape](https://wiki2.org/en/Drapery#Drape "Drapery") and stabilize the suit as it weighs down the hem.[\[117\]](https://wiki2.org/en/Chanel#cite_note-117)[\[118\]](https://wiki2.org/en/Chanel#cite_note-118)
- [](https://wiki2.org/en/File:Baudouin_1969_jpg "Belgian King Baudouin and Queen Fabiola visit the Nixon White House with a quilted leather Chanel handbag in 1969.")
Belgian [King Baudouin](https://wiki2.org/en/Baudouin_of_Belgium "Baudouin of Belgium") and [Queen Fabiola](https://wiki2.org/en/Fabiola_de_Mora_y_Arag%C3%B3n "Fabiola de Mora y AragĂłn") visit the [Nixon](https://wiki2.org/en/Richard_Nixon "Richard Nixon") White House with a quilted leather Chanel handbag in 1969.
- [](https://wiki2.org/en/File:Chanel_Original_Robot_Clutch_jpg "Chanel original Robot clutch")
Chanel original Robot clutch
Fashion collections and runway shows
| Designer | Season | City | Locale | Presentation date | Line | Theme | For sale |
|---|---|---|---|---|---|---|---|
| Karl Lagerfeld | FallâWinter 2010 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 6 July 2010 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | A lion | On order |
| SpringâSummer 2011 | 5 October 2010 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | An orchestra | March 2011 | | | |
| ParisâByzance | 31 rue Cambon | 7 December 2010 | A Byzantine palace | May 2011 | | | |
| SpringâSummer 2011 | Pavillon CambonâCapucines | 25 January 2011 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Ballet[\[119\]](https://wiki2.org/en/Chanel#cite_note-119)[\[120\]](https://wiki2.org/en/Chanel#cite_note-120) | On order | | |
| FallâWinter 2011 | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 8 March 2011 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | A frozen garden | September 2011 | | |
| Cruise 2011 | [Antibes](https://wiki2.org/en/Antibes "Antibes") | [HĂŽtel du Cap](https://wiki2.org/en/H%C3%B4tel_du_Cap "HĂŽtel du Cap") | 5 May 2011 | [Cruise collection](https://wiki2.org/en/Cruise_collection "Cruise collection") | Outdoors | November 2011 | |
| FallâWinter 2011 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 5 July 2011 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Night-time Place VendĂŽme[\[121\]](https://wiki2.org/en/Chanel#cite_note-121)[\[122\]](https://wiki2.org/en/Chanel#cite_note-122) | On order | |
| Springâsummer 2012 | 4 October 2011 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Under the Sea and Florence | March 2012 | | | |
| ParisâBombay | 6 December 2011 | An Indian palace[\[123\]](https://wiki2.org/en/Chanel#cite_note-123) | May 2012 | | | | |
| SpringâSummer 2012 | 24 January 2012 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | An aeroplane in flight[\[124\]](https://wiki2.org/en/Chanel#cite_note-124) | On order | | | |
| FallâWinter 2012â2013 | 6 March 2012 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Quartz World | September 2012 | | | |
| Cruise 2013 | [Versailles](https://wiki2.org/en/Versailles_\(city\) "Versailles (city)") | [Palace of Versailles](https://wiki2.org/en/Palace_of_Versailles "Palace of Versailles") | 13 May 2012 | [Cruise collection](https://wiki2.org/en/Cruise_collection "Cruise collection") | Gardens of Versailles | November 2012 | |
| FallâWinter 2012 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 3 July 2012 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | New Vintage | On order | |
| SpringâSummer 2013 | 2 October 2012 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | New energy | March 2013 | | | |
| Paris-Edinburgh | [Linlithgow](https://wiki2.org/en/Linlithgow "Linlithgow") | [Linlithgow Palace](https://wiki2.org/en/Linlithgow_Palace "Linlithgow Palace") | 4 December 2012 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Barbarian romance | May 2013 | |
| SpringâSummer 2013 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 22 January 2013 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | The Forest | On order | |
| FallâWinter 2013â2014 | 5 March 2013 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Around the world | September 2013 | | | |
| Cruise 2014 | [Singapore](https://wiki2.org/en/Singapore "Singapore") | Dempsey Hill Army Barracks | 9 May 2013 | [Cruise collection](https://wiki2.org/en/Cruise_collection "Cruise collection") | Vacation | November 2013 | |
| FallâWinter 2013â2014 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 2 July 2013 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | The future[\[125\]](https://wiki2.org/en/Chanel#cite_note-125) | On order | |
| SpringâSummer 2014 | 1 October 2013 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Art | March 2014 | | | |
| MĂ©tiers d'art Paris-Dallas 2013â2014 | [Dallas](https://wiki2.org/en/Dallas "Dallas") | [Fair Park](https://wiki2.org/en/Fair_Park "Fair Park") | 11 December 2013 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Texas/ Americana | May 2014 | |
| SpringâSummer 2014 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 21 January 2014 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Sport[\[126\]](https://wiki2.org/en/Chanel#cite_note-126) | On order | |
| FallâWinter 2014â2015 | 4 March 2014 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | The Chanel Shopping Center | September 2014 | | | |
| Cruise 2015 | [Dubai](https://wiki2.org/en/Dubai "Dubai") | [The World](https://wiki2.org/en/The_World_\(archipelago\) "The World (archipelago)") | 14 May 2014 | [Cruise collection](https://wiki2.org/en/Cruise_collection "Cruise collection") | Arabia | November 2014 | |
| FallâWinter 2014â2015 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 8 July 2014 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | [Pied-Ă -terre](https://wiki2.org/en/Pied-%C3%A0-terre "Pied-Ă -terre") | On order | |
| SpringâSummer 2015 | 30 September 2014 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Chanel Boulevard | March 2015 | | | |
| SpringâSummer 2015 | 27 January 2015 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Paper Flowers | On order | | | |
| FallâWinter 2015â2016 | 10 March 2015 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Brasserie | September 2015 | | | |
| Cruise 2016 | [Seoul](https://wiki2.org/en/Seoul "Seoul") | [Dongdaemun Design Plaza](https://wiki2.org/en/Dongdaemun_Design_Plaza "Dongdaemun Design Plaza") | 4 May 2015 | [Cruise collection](https://wiki2.org/en/Cruise_collection "Cruise collection") | K-pop | November 2015 | |
| FallâWinter 2015â2016 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 7 July 2015 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Casino | On order | |
| SpringâSummer 2016 | 6 October 2015 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Airport | March 2016 | | | |
| SpringâSummer 2016 | 26 January 2016 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Zen garden | On order | | | |
| FallâWinter 2016â2017 | 8 March 2016 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | No set | September 2016 | | | |
| Cruise 2017 | [Havana](https://wiki2.org/en/Havana "Havana") | [Paseo del Prado, Havana](https://wiki2.org/en/Paseo_del_Prado,_Havana "Paseo del Prado, Havana") | 4 May 2016 | [Cruise collection](https://wiki2.org/en/Cruise_collection "Cruise collection") | Old Havana | November 2016 | |
| FallâWinter 2016â2017 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 5 July 2016 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Atelier | On order | |
| SpringâSummer 2017 | 4 October 2016 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Mainframe | March 2017 | | | |
| SpringâSummer 2017 | 24 January 2017 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Mirrors | On order | | | |
| FallâWinter 2017â2018 | 7 March 2017 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Space Exploration | September 2017 | | | |
| MĂ©tiers d'art ParisâHamburg 2017â2018 | [Hamburg](https://wiki2.org/en/Hamburg "Hamburg") | [Elbphilharmonie](https://wiki2.org/en/Elbphilharmonie "Elbphilharmonie") | 6 December 2017 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Sailors Uniforms[\[127\]](https://wiki2.org/en/Chanel#cite_note-127)[\[128\]](https://wiki2.org/en/Chanel#cite_note-128) | May 2018 | |
| SpringâSummer 2018 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 23 January 2018 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | French Garden[\[129\]](https://wiki2.org/en/Chanel#cite_note-129) | On order | |
| Cruise 2018 | [Paris](https://wiki2.org/en/Paris "Paris") | 3 May 2018 | [Cruise collection](https://wiki2.org/en/Cruise_collection "Cruise collection") | Cruise[\[130\]](https://wiki2.org/en/Chanel#cite_note-130) | On order | | |
| FallâWinter 2018â2019 | [Paris](https://wiki2.org/en/Paris "Paris") | 3 July 2018 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Atelier | On order | | |
| SpringâSummer 2019 | 3 October 2018 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Chanel by the Sea | On order | | | |
| MĂ©tiers d'art ParisâNew York 2018â2019 | [New York](https://wiki2.org/en/Bangkok "Bangkok") | [Metropolitan Museum of Art](https://wiki2.org/en/Metropolitan_Museum_of_Art "Metropolitan Museum of Art") | 6 December 2019 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Ancient Egypt[\[131\]](https://wiki2.org/en/Chanel#cite_note-131) | June 2019 | |
| SpringâSummer 2019 | [Paris](https://wiki2.org/en/Paris "Paris") | [Grand Palais](https://wiki2.org/en/Grand_Palais "Grand Palais") | 23 January 2019 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Mirrors | On order | |
| FallâWinter 2019â2020 | 6 March 2019 | [Ready-to-wear](https://wiki2.org/en/Ready-to-wear "Ready-to-wear") | Chanel in the Snow / Alpine Village | September 2019 | | | |
| Virginie Viard | Cruise 2019â2020 | [Paris](https://wiki2.org/en/Paris "Paris") | 3 May 2019 | [Cruise collection](https://wiki2.org/en/Cruise_collection "Cruise collection") | Train Station | November 2019 | |
| FallâWinter 2019â2020 | 2 July 2019 | [Haute couture](https://wiki2.org/en/Haute_couture "Haute couture") | Coco's Library | On order | | | |
## See also
- [Belle Ăpoque](https://wiki2.org/en/Belle_%C3%89poque "Belle Ăpoque")
- [Chanel ready-to-wear collection](https://wiki2.org/en/Chanel_ready-to-wear_collection "Chanel ready-to-wear collection")
- [Pink Chanel suit of Jacqueline Bouvier Kennedy](https://wiki2.org/en/Pink_Chanel_suit_of_Jacqueline_Bouvier_Kennedy "Pink Chanel suit of Jacqueline Bouvier Kennedy")
## References
1. **[^](https://wiki2.org/en/Chanel#cite_ref-1)**
["Chanel lifts the veil on its profits for the first time"](https://www.bbc.com/news/business-44559671). *[BBC News](https://wiki2.org/en/BBC_News "BBC News")*. 21 June 2018. Retrieved 21 February 2022.
2. ^ [***a***](https://wiki2.org/en/Chanel#cite_ref-lemonde_2-0) [***b***](https://wiki2.org/en/Chanel#cite_ref-lemonde_2-1) [***c***](https://wiki2.org/en/Chanel#cite_ref-lemonde_2-2) [***d***](https://wiki2.org/en/Chanel#cite_ref-lemonde_2-3)
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["Boyish Attitude"](https://web.archive.org/web/20140318001626/http://fashionide.com/chanel-spring-summer-2014-haute-couture/). *The Fashionide*. 11 March 2014. Archived from [the original](http://fashionide.com/chanel-spring-summer-2014-haute-couture/) on 18 March 2014. Retrieved 22 August 2014.
127. **[^](https://wiki2.org/en/Chanel#cite_ref-127)**
["Chanel Pre-Fall 2018 Fashion Show"](https://www.vogue.com/fashion-shows/pre-fall-2018/chanel). *Vogue*. 6 December 2017. [Archived](https://web.archive.org/web/20180218122014/https://www.vogue.com/fashion-shows/pre-fall-2018/chanel) from the original on 18 February 2018.
128. **[^](https://wiki2.org/en/Chanel#cite_ref-128)**
CHANEL (28 December 2017). ["The Paris-Hamburg 2017/18 MĂ©tiers d'art show â CHANEL"](https://www.youtube.com/watch?v=v4B4WnkwOz4). [Archived](https://web.archive.org/web/20180126031007/https://www.youtube.com/watch?v=v4B4WnkwOz4) from the original on 26 January 2018 â via YouTube.
129. **[^](https://wiki2.org/en/Chanel#cite_ref-129)**
["Chanel Spring 2018 Couture Fashion Show"](https://www.vogue.com/fashion-shows/spring-2018-couture/chanel). *Vogue*. 23 January 2018. [Archived](https://web.archive.org/web/20180224173457/https://www.vogue.com/fashion-shows/spring-2018-couture/chanel) from the original on 24 February 2018.
130. **[^](https://wiki2.org/en/Chanel#cite_ref-130)**
["Chanel Resort 2019 Fashion Show"](https://www.vogue.com/fashion-shows/resort-2019/chanel). *Vogue*. 3 May 2018. Retrieved 19 February 2019.
131. **[^](https://wiki2.org/en/Chanel#cite_ref-131)**
Chernikoff, Leah (5 December 2018). ["Chanel Draws Inspiration from Ancient Egypt for Its Metiers d'Art Show"](https://www.elle.com/fashion/a25409400/chanel-metier-darts-2019-show-met-museum/). *ELLE*. Retrieved 12 July 2019.
## External links
[](https://wiki2.org/en/File:Commons-logo_svg)
Wikimedia Commons has media related to [Chanel](https://commons.wikimedia.org/wiki/Category:Chanel "commons:Category:Chanel").
- [Official website](https://www.chanel.com/) [](https://www.wikidata.org/wiki/Q218115#P856 "Edit this at Wikidata")
| [v](https://wiki2.org/en/Template:Chanel "Template:Chanel") [t](https://wiki2.org/en/Template_talk:Chanel "Template talk:Chanel") [e](https://wiki2.org/en/Special:EditPage/Template:Chanel "Special:EditPage/Template:Chanel")[Chanel]() | | |
|---|---|---|
| Owners | [Alain Wertheimer](https://wiki2.org/en/Alain_Wertheimer "Alain Wertheimer") [Gérard Wertheimer](https://wiki2.org/en/G%C3%A9rard_Wertheimer "Gérard Wertheimer") [Jacques Wertheimer](https://wiki2.org/en/Jacques_Wertheimer "Jacques Wertheimer") [Pierre Wertheimer](https://wiki2.org/en/Pierre_Wertheimer "Pierre Wertheimer") | [](https://wiki2.org/en/File:Chanel_logo_svg) [](https://wiki2.org/en/File:CHANEL_No5_parfum_jpg) |
| Designers | [Coco Chanel](https://wiki2.org/en/Coco_Chanel "Coco Chanel") [Karl Lagerfeld](https://wiki2.org/en/Karl_Lagerfeld "Karl Lagerfeld") [Virginie Viard](https://wiki2.org/en/Virginie_Viard "Virginie Viard") | |
| Perfumers | [Ernest Beaux](https://wiki2.org/en/Ernest_Beaux "Ernest Beaux") [Jacques Polge](https://wiki2.org/en/Jacques_Polge "Jacques Polge") [Olivier Polge](https://wiki2.org/en/Olivier_Polge "Olivier Polge") [Henri Robert](https://wiki2.org/en/Henri_Robert "Henri Robert") | |
| Perfumes | [Bleu de Chanel](https://wiki2.org/en/Bleu_de_Chanel "Bleu de Chanel") [Bois des Ăles](https://wiki2.org/en/Bois_des_%C3%8Eles "Bois des Ăles") [Chanel No. 5](https://wiki2.org/en/Chanel_No._5 "Chanel No. 5") [Chanel No. 19](https://wiki2.org/en/Chanel_No._19 "Chanel No. 19") [Chanel No. 22](https://wiki2.org/en/Chanel_No._22 "Chanel No. 22") [Chanel Chance](https://wiki2.org/en/Chanel_Chance "Chanel Chance") [Coco](https://wiki2.org/en/Coco_\(perfume\) "Coco (perfume)") [Coco Mademoiselle](https://wiki2.org/en/Coco_Mademoiselle "Coco Mademoiselle") [Cuir de Russie](https://wiki2.org/en/Cuir_de_Russie "Cuir de Russie") [ĂgoĂŻste](https://wiki2.org/en/%C3%89go%C3%AFste "ĂgoĂŻste") | |
| Garments | [Little black dress](https://wiki2.org/en/Little_black_dress "Little black dress") [Jacqueline Kennedy's pink Chanel suit](https://wiki2.org/en/Pink_Chanel_suit_of_Jacqueline_Bouvier_Kennedy "Pink Chanel suit of Jacqueline Bouvier Kennedy") | |
| Other products | [Chanel 2.55 handbag](https://wiki2.org/en/Chanel_2.55 "Chanel 2.55") [Chanel J12 watch](https://wiki2.org/en/Chanel_J12 "Chanel J12") | |
| Films | *[Chanel Solitaire](https://wiki2.org/en/Chanel_Solitaire "Chanel Solitaire")* *[Coco Before Chanel](https://wiki2.org/en/Coco_Before_Chanel "Coco Before Chanel")* *[Coco Chanel](https://wiki2.org/en/Coco_Chanel_\(film\) "Coco Chanel (film)")* *[Coco Chanel & Igor Stravinsky](https://wiki2.org/en/Coco_Chanel_%26_Igor_Stravinsky "Coco Chanel & Igor Stravinsky")* *[No. 5 the Film](https://wiki2.org/en/No._5_the_Film "No. 5 the Film")* | |
| Musical | *[Coco](https://wiki2.org/en/Coco_\(musical\) "Coco (musical)")* | |
| Book | *[The Allure of Chanel](https://wiki2.org/en/The_Allure_of_Chanel "The Allure of Chanel")* | |
| Related | [Mousse Partners](https://wiki2.org/en/Mousse_Partners "Mousse Partners") | |
| [v](https://wiki2.org/en/Template:Grands_couturiers "Template:Grands couturiers") [t](https://wiki2.org/en/Template_talk:Grands_couturiers "Template talk:Grands couturiers") [e](https://wiki2.org/en/Special:EditPage/Template:Grands_couturiers "Special:EditPage/Template:Grands couturiers")Members of the [Fédération de la Haute Couture et de la Mode](https://wiki2.org/en/F%C3%A9d%C3%A9ration_de_la_Haute_Couture_et_de_la_Mode "Fédération de la Haute Couture et de la Mode") | |
|---|---|
| Members | [Adeline André](https://wiki2.org/en/Adeline_Andr%C3%A9 "Adeline André") [Chanel]() [Dior](https://wiki2.org/en/Dior "Dior") [Julien Fournié](https://wiki2.org/en/Julien_Fourni%C3%A9 "Julien Fournié") Maurizio Galante [Jean Paul Gaultier](https://wiki2.org/en/Jean_Paul_Gaultier "Jean Paul Gaultier") [Givenchy](https://wiki2.org/en/Givenchy "Givenchy") [Bouchra Jarrar](https://wiki2.org/en/Bouchra_Jarrar "Bouchra Jarrar") [Alexis Mabille](https://wiki2.org/en/Alexis_Mabille "Alexis Mabille") [Maison Margiela](https://wiki2.org/en/Maison_Margiela "Maison Margiela") [Stéphane Rolland](https://wiki2.org/en/St%C3%A9phane_Rolland "Stéphane Rolland") [Schiaparelli](https://wiki2.org/en/Maison_Schiaparelli "Maison Schiaparelli") [Franck Sorbier](https://wiki2.org/en/Franck_Sorbier "Franck Sorbier") [Giambattista Valli](https://wiki2.org/en/Giambattista_Valli "Giambattista Valli") [Alexandre Vauthier](https://wiki2.org/en/Alexandre_Vauthier "Alexandre Vauthier") |
| See also | [List of grand couturiers](https://wiki2.org/en/List_of_grand_couturiers "List of grand couturiers") |
| [Authority control databases](https://wiki2.org/en/Help:Authority_control "Help:Authority control") [](https://www.wikidata.org/wiki/Q218115#identifiers "Edit this at Wikidata") | |
|---|---|
| International | [ISNI](https://isni.org/isni/0000000417911708) [VIAF](https://viaf.org/viaf/167419773) |
| National | [Germany](https://d-nb.info/gnd/1235556-2) [United States](https://id.loc.gov/authorities/nb2004302060) [Czech Republic](https://aleph.nkp.cz/F/?func=find-c&local_base=aut&ccl_term=ica=osa20211133398&CON_LNG=ENG) [Israel](https://www.nli.org.il/en/authorities/987007399199705171) |
| Artists | [ULAN](https://www.getty.edu/vow/ULANFullDisplay?find=&role=&nation=&subjectid=500329589) [Museum of Modern Art](https://www.moma.org/artists/46425) |
| Other | [Yale LUX](https://lux.collections.yale.edu/view/group/21348062-e933-475c-9da7-145350734610) |
 This page was last edited on 10 July 2025, at 20:11
Basis of this page is in [Wikipedia](https://en.wikipedia.org/wiki/Chanel_S.A.). Text is available under the [CC BY-SA 3.0 Unported License](http://creativecommons.org/licenses/by-sa/3.0/). Non-text media are available under their specified licenses. WikipediaÂź is a registered trademark of the [Wikimedia Foundation, Inc.](https://www.wikimediafoundation.org/) WIKI 2 is an independent company and has no affiliation with Wikimedia Foundation.
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