🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:
Response:
Calculated Shard: 139 (from laksa148)

2. Crawled Status Check

Query:
Response:

3. Robots.txt Check

Query:
Response:

4. Spam/Ban Check

Query:
Response:

5. Seen Status Check

ℹ️ Skipped - page is already crawled

đź“„
INDEXABLE
âś…
CRAWLED
3 hours ago
🤖
ROBOTS ALLOWED

Page Info Filters

FilterStatusConditionDetails
HTTP statusPASSdownload_http_code = 200HTTP 200
Age cutoffPASSdownload_stamp > now() - 6 MONTH0 months ago
History dropPASSisNull(history_drop_reason)No drop reason
Spam/banPASSfh_dont_index != 1 AND ml_spam_score = 0ml_spam_score=0
CanonicalPASSmeta_canonical IS NULL OR = '' OR = src_unparsedNot set

Page Details

PropertyValue
URLhttps://us.etrade.com/what-we-offer/investment-choices/stocks
Last Crawled2026-04-25 13:23:04 (3 hours ago)
First Indexed2016-10-14 11:29:18 (9 years ago)
HTTP Status Code200
Content
Meta TitleBuy Stocks | Trading Stocks Online | E*TRADE
Meta DescriptionLearn how to buy and sell stocks with E*TRADE. We'll give you the education, analysis, guidance, and tools you need to find stocks that are right for you.
Meta Canonicalnull
Boilerpipe Text
Growth may help keep you ahead of inflation, although stocks fluctuate Potentially generate income with dividends Flexibility for long-term investing or short-term trading commission per trade 2 Morgan Stanley research Get up to $1,000 $1,500 for a limited time 1 Open and fund a new brokerage account with a qualifying deposit by 6/30/2026. Learn how Terms apply. Use promo code: OFFER26 Why invest in stocks? Stocks are available for companies in a wide variety of industries, so you can tap into your knowledge of specific businesses. They can also help you diversify your portfolio. Growth potential While stocks prices rise and fall, profitable stocks can help your money grow. At times, they can even outpace inflation. Income Some stocks pay regular dividends, usually quarterly. That’s income you can keep or reinvest. Flexibility Since stocks trade by the millions every day, you can move quickly when you’re buying or selling. Control You decide which company to invest in, when it’s time to buy, and when it’s time to sell. Why trade stocks with E*TRADE from Morgan Stanley? Easy-to-use tools, free research, and personalized guidance mean you never have to face the markets on your own. Pay $0 commissions for US-listed stock trades 2 Trade online and through our best-in-class E*TRADE Mobile app and Power E*TRADE app 3 Find ideas with integrated Morgan Stanley equity research Benefit from end-to-end control over orders meant to ensure the highest speed and quality of execution Fast facts Stocks are commonly known as “equities” Companies sell stock to raise money for their operations Typically, stocks trade on exchanges such as the NYSE or Nasdaq When you buy shares, you are literally an owner of the company Stocks may give you the right to vote in some company decisions Top five dividend yielding stocks Disclaimer Data delayed by 15 minutes. Top five lists are not a recommendation by Morgan Stanley Smith Barney LLC to buy, sell, or hold any security, financial product or instrument, nor is it an endorsement of any specific security, company, fund family, product, or service. Selection criteria: stocks from the Dow Jones Industrial Average that were recently paying the highest dividends as a percentage of their share price. Dividend yield is a ratio that shows how much a company pays out in dividends each year relative to its share price. It is a way to measure how much income you are getting for each dollar invested in a stock position. Dividend yields provide an idea of the cash dividend expected from an investment in a stock. Dividend Yields can change daily as they are based on the prior day's closing stock price. There are risks involved with dividend yield investing strategies, such as the company not paying a dividend or the dividend being far less that what is anticipated. Furthermore, dividend yield should not be relied upon solely when making a decision to invest in a stock. An investment in high yield stock and bonds involve certain risks such as market risk, price volatility, liquidity risk, and risk of default. Data provided by Wall Street on Demand and Thomson Reuters. Data quoted represents past performance. Past performance is not an indication of future results and investment returns and share prices will fluctuate on a daily basis. Your investment may be worth more or less than your original cost when you redeem your shares. Current performance may be lower or higher than the performance data quoted. Our Insights section has everything from investing basics to advanced strategies.
Markdown
[Skip to content](https://us.etrade.com/what-we-offer/investment-choices/stocks#page-content) [Log on](https://us.etrade.com/etx/pxy/login) [View Stock Plans](https://us.etrade.com/stock-plans) Customer Service & Support *keyboard\_arrow\_down* Customer Service & Support [Contact Us](https://us.etrade.com/contact-us) [FAQs](https://us.etrade.com/frequently-asked-questions/most-popular) [Forms and Applications](https://us.etrade.com/forms-applications) [![](https://cdn2.etrade.net/1/26022716140.0/aempros/content/dam/etrade/retail/en_US/images/global/logos/etrade-from-morgan-stanley-logo-light-theme.svg)](https://us.etrade.com/home) - Trading & Investing *keyboard\_arrow\_down* [Accounts](https://us.etrade.com/what-we-offer/our-accounts) Find an account type for virtually every financial goal. [Brokerage](https://us.etrade.com/what-we-offer/our-accounts/brokerage-account) [Banking](https://us.etrade.com/bank) [Retirement](https://us.etrade.com/what-we-offer/our-accounts/retirement) [More Accounts *arrow\_forward*](https://us.etrade.com/what-we-offer/our-accounts) [Platforms](https://us.etrade.com/platforms) Discover powerful platforms that adapt to how you trade. [E\*TRADE Platform For aspiring and experienced investors](https://us.etrade.com/platforms#etrade) [Power E\*TRADE Platform For active and advanced traders](https://us.etrade.com/platforms#power-etrade) [Demos](https://us.etrade.com/knowledge/library/platform-demos) [Products](https://us.etrade.com/what-we-offer/investment-choices) [Stocks](https://us.etrade.com/what-we-offer/investment-choices/stocks) [Options](https://us.etrade.com/what-we-offer/investment-choices/options) [Mutual Funds](https://us.etrade.com/what-we-offer/investment-choices/mutual-funds) [ETFs](https://us.etrade.com/what-we-offer/investment-choices/etfs) [Futures](https://us.etrade.com/what-we-offer/investment-choices/futures) [Bonds](https://us.etrade.com/what-we-offer/investment-choices/bonds) [Cryptocurrency](https://us.etrade.com/what-we-offer/investment-choices/cryptocurrency) ![](https://cdn2.etrade.net/1/26022716080.0/aempros/content/dam/etrade/retail/en_US/images/navigation/nav-card-thumbnail-brokerage-offer.jpeg) ### Get up to \$1,500 for a limited time Open and fund a new brokerage account with a qualifying deposit by 06/30/26. Terms apply. Use promo code: **OFFER26** [Learn how](https://us.etrade.com/promo/brokerage) - Banking *keyboard\_arrow\_down* [Banking](https://us.etrade.com/bank) Make the most of your cash with fully integrated bank accounts from Morgan Stanley Private Bank, National Association, Member FDIC. [Premium Savings Account](https://us.etrade.com/bank/premium-savings-account) [Max-Rate Checking](https://us.etrade.com/bank/max-rate-checking) [Checking](https://us.etrade.com/bank/checking) [Certificates of Deposit (CDs)](https://us.etrade.com/bank/certificate-of-deposit) [Line of Credit](https://us.etrade.com/bank/line-of-credit) ![](https://cdn2.etrade.net/1/26022716080.0/aempros/content/dam/etrade/retail/en_US/images/navigation/nav-card-thumbnail-savings-offer.jpeg) ### Earn a boosted 4.00% APY for six months Open and fund a Premium Savings Account with qualifying deposits by 5/20/2026. Terms apply. [Learn how](https://us.etrade.com/bank/premium-savings-account) - Planning & Advice *keyboard\_arrow\_down* [Planning](https://us.etrade.com/planning) Discover resources to help you prepare for life’s biggest moments. [Tools Calculate, estimate, and build your strategy](https://us.etrade.com/planning#tools) [Education Knowledge to help guide your decisions](https://us.etrade.com/planning#education) [Advice](https://us.etrade.com/l/advice) Choose from a range of solutions based on your financial needs and preferences. [Automated Investing Digital technology builds and manages your portfolio](https://us.etrade.com/what-we-offer/our-accounts/core-portfolios) [Morgan Stanley Financial Advisors One-on-one guidance for your financial goals](https://us.etrade.com/l/advice#msfa) ![](https://cdn2.etrade.net/1/26022716080.0/aempros/content/dam/etrade/retail/en_US/images/navigation/nav-card-thumbnail-wsidwmm-podcast.jpg) ### What Should I Do With My Money? A podcast where real people get real answers from Financial Advisors to their most important questions about money. [Listen now](https://www.morganstanley.com/ideas/what-should-I-do-with-my-money-podcast) - Why E\*TRADE *keyboard\_arrow\_down* [What Sets Us Apart](https://us.etrade.com/why-etrade) Learn what makes E\*TRADE from Morgan Stanley stand out from the crowd. [Our Story](https://us.etrade.com/why-etrade#our-story) [Who We Serve](https://us.etrade.com/why-etrade#who-we-serve) [Awards and Recognition](https://us.etrade.com/l/awards-recognition) [Education Deepen your knowledge of trading, investing, retirement planning, and more.](https://us.etrade.com/knowledge/knowledge-center) ![](https://cdn2.etrade.net/1/26022716080.0/aempros/content/dam/etrade/retail/en_US/images/navigation/nav-card-thumbnail-research-insights-morgan-stanley.jpeg) ### Expert research and insights from Morgan Stanley Real-time market news, analyst reports, and exclusive Morgan Stanley research to guide your investment strategy. [View library](https://us.etrade.com/knowledge/library/morgan-stanley) - [Pricing](https://us.etrade.com/what-we-offer/pricing-and-rates) [Log on](https://us.etrade.com/etx/pxy/login) [View Stock Plans](https://us.etrade.com/stock-plans) *search* Search Search by Symbol/Keyword Close search *close* *search* [Open an account](https://express.etrade.com/etx/rtao/ma/account-category) [![E\*TRADE from Morgan Stanley](https://cdn2.etrade.net/1/26022716140.0/aempros/content/dam/etrade/retail/en_US/images/global/logos/etrade-from-morgan-stanley-logo-light-theme.svg)](https://us.etrade.com/home) [Log on](https://us.etrade.com/etx/pxy/login) [View Stock Plans](https://us.etrade.com/stock-plans) Open search *search* Search by Symbol/Keyword *search* Close search *close* - Trading & Investing *keyboard\_arrow\_left*Back - [Accounts *arrow\_forward*](https://us.etrade.com/what-we-offer/our-accounts) [Brokerage](https://us.etrade.com/what-we-offer/our-accounts/brokerage-account) [Banking](https://us.etrade.com/bank) [Retirement](https://us.etrade.com/what-we-offer/our-accounts/retirement) [More Accounts *arrow\_forward*](https://us.etrade.com/what-we-offer/our-accounts) [Platforms *arrow\_forward*](https://us.etrade.com/platforms) [E\*TRADE Platform](https://us.etrade.com/platforms#etrade) [Power E\*TRADE Platform](https://us.etrade.com/platforms#power-etrade) [Demos](https://us.etrade.com/knowledge/library/platform-demos) [Products *arrow\_forward*](https://us.etrade.com/what-we-offer/investment-choices) [Stocks](https://us.etrade.com/what-we-offer/investment-choices/stocks) [Options](https://us.etrade.com/what-we-offer/investment-choices/options) [Mutual Funds](https://us.etrade.com/what-we-offer/investment-choices/mutual-funds) [ETFs](https://us.etrade.com/what-we-offer/investment-choices/etfs) [Futures](https://us.etrade.com/what-we-offer/investment-choices/futures) [Bonds](https://us.etrade.com/what-we-offer/investment-choices/bonds) [Cryptocurrency](https://us.etrade.com/what-we-offer/investment-choices/cryptocurrency) - Banking *keyboard\_arrow\_left*Back - [Banking *arrow\_forward*](https://us.etrade.com/bank) [Premium Savings Account](https://us.etrade.com/bank/premium-savings-account) [Max-Rate Checking](https://us.etrade.com/bank/max-rate-checking) [Checking](https://us.etrade.com/bank/checking) [Certificates of Deposit (CDs)](https://us.etrade.com/bank/certificate-of-deposit) [Line of Credit](https://us.etrade.com/bank/line-of-credit) - Planning & Advice *keyboard\_arrow\_left*Back - [Planning *arrow\_forward*](https://us.etrade.com/planning) [Tools](https://us.etrade.com/planning#tools) [Education](https://us.etrade.com/planning#education) [Advice *arrow\_forward*](https://us.etrade.com/l/advice) [Automated Investing](https://us.etrade.com/what-we-offer/our-accounts/core-portfolios) [Morgan Stanley Financial Advisors](https://us.etrade.com/l/advice#msfa) - Why E\*TRADE *keyboard\_arrow\_left*Back - [What Sets Us Apart *arrow\_forward*](https://us.etrade.com/why-etrade) [Our Story](https://us.etrade.com/why-etrade#our-story) [Who We Serve](https://us.etrade.com/why-etrade#who-we-serve) [Awards and Recognition](https://us.etrade.com/l/awards-recognition) [Education](https://us.etrade.com/knowledge/knowledge-center) - [Pricing](https://us.etrade.com/what-we-offer/pricing-and-rates) - Customer Service & Support *keyboard\_arrow\_left*Back - Customer Service & Support [Contact Us](https://us.etrade.com/contact-us) [FAQs](https://us.etrade.com/frequently-asked-questions/most-popular) [Forms and Applications](https://us.etrade.com/forms-applications) [Open an account](https://express.etrade.com/etx/rtao/ma/account-category) Stocks # Stocks Own a piece of a company’s future - Growth may help keep you ahead of inflation, although stocks fluctuate - Potentially generate income with dividends - Flexibility for long-term investing or short-term trading [Open an account](https://express.etrade.com/etx/rtao/ma/account-category) \$0 commission per trade2 Integrated Morgan Stanley research ## Get up to ~~*\$1,000*~~ \$1,500 for a limited time1 Open and fund a new brokerage account with a qualifying deposit by 6/30/2026. [Learn how](https://us.etrade.com/promo/brokerage) Terms apply. Use promo code: **OFFER26** [Open an account](https://express.etrade.com/etx/rtao/ma/account-category) ## Why invest in stocks? Stocks are available for companies in a wide variety of industries, so you can tap into your knowledge of specific businesses. They can also help you diversify your portfolio. ### Growth potential While stocks prices rise and fall, profitable stocks can help your money grow. At times, they can even outpace inflation. ### Income Some stocks pay regular dividends, usually quarterly. That’s income you can keep or reinvest. ### Flexibility Since stocks trade by the millions every day, you can move quickly when you’re buying or selling. ### Control You decide which company to invest in, when it’s time to buy, and when it’s time to sell. ## Why trade stocks with E\*TRADE from Morgan Stanley? Easy-to-use tools, free research, and personalized guidance mean you never have to face the markets on your own. - Pay \$0 commissions for US-listed stock trades2 - Trade online and through our best-in-class E\*TRADE Mobile app and Power E\*TRADE app3 - Find ideas with integrated Morgan Stanley equity research - Benefit from end-to-end control over orders meant to ensure the highest speed and [quality of execution](https://us.etrade.com/trade/execution-quality) ![](https://cdn2.etrade.net/1/22122013570.0/aempros/content/dam/etrade/retail/en_US/images/public-site-redesign-2022/stocks/fast-facts.jpg) ## Fast facts - Stocks are commonly known as “equities” - Companies sell stock to raise money for their operations - Typically, stocks trade on exchanges such as the NYSE or Nasdaq - When you buy shares, you are literally an owner of the company - Stocks may give you the right to vote in some company decisions ## Top five dividend yielding stocks #### Disclaimer Data delayed by 15 minutes. Top five lists are not a recommendation by Morgan Stanley Smith Barney LLC to buy, sell, or hold any security, financial product or instrument, nor is it an endorsement of any specific security, company, fund family, product, or service. Selection criteria: stocks from the Dow Jones Industrial Average that were recently paying the highest dividends as a percentage of their share price. Dividend yield is a ratio that shows how much a company pays out in dividends each year relative to its share price. It is a way to measure how much income you are getting for each dollar invested in a stock position. Dividend yields provide an idea of the cash dividend expected from an investment in a stock. Dividend Yields can change daily as they are based on the prior day's closing stock price. There are risks involved with dividend yield investing strategies, such as the company not paying a dividend or the dividend being far less that what is anticipated. Furthermore, dividend yield should not be relied upon solely when making a decision to invest in a stock. An investment in high yield stock and bonds involve certain risks such as market risk, price volatility, liquidity risk, and risk of default. Data provided by Wall Street on Demand and Thomson Reuters. Data quoted represents past performance. Past performance is not an indication of future results and investment returns and share prices will fluctuate on a daily basis. Your investment may be worth more or less than your original cost when you redeem your shares. Current performance may be lower or higher than the performance data quoted. ### Learn more about stocks Our Insights section has everything from investing basics to advanced strategies. [What is a dividend? Discover the basics of dividends in our comprehensive guide. Understand what dividends are and their importance to your investment strategy. Read more *arrow\_forward*](https://us.etrade.com/knowledge/library/getting-started/what-is-a-dividend) [The basics of stock selection Selecting stocks should never be a guessing game. In this article, we offer three guidelines that can help you take a systematic approach to finding stocks that fit your strategy. Read more *arrow\_forward*](https://us.etrade.com/knowledge/library/stocks/basics-of-stock-selection) [What to know before you buy stocks Placing a stock trade is about a lot more than pushing a button and entering your order. This brief video can help you prepare before you open a position and develop a plan for managing it. Read more *arrow\_forward*](https://us.etrade.com/knowledge/library/stocks/considerations-before-your-next-trade) [Explore our library](https://us.etrade.com/knowledge/library/getting-started) ## ETRADE Footer #### **About Us** ** - [Company Overview](https://www.morganstanley.com/?icid=etrade_globalfooterdefault_companyoverview) - [Awards & Recognition](https://us.etrade.com/l/awards-recognition?icid=etrade_globalfooterdefault_awards) - [Investor Relations](https://www.morganstanley.com/about-us-ir?icid=etrade_globalfooterdefault_investorrelations) - [Newsroom](https://www.morganstanley.com/about-us-newsroom#-536583991-tab) - [Careers](https://www.morganstanley.com/people?icid=etrade_globalfooterdefault_careers) - [Accessibility at E\*TRADE](https://us.etrade.com/accessibility?icid=etrade_globalfooterdefault_accessibility) - [Privacy & Cookies](https://www.morganstanley.com/privacy-pledge?icid=etrade_globalfooterdefault_privacy) - [Your Privacy Choices ![Your Privacy Choices](https://cdn2.etrade.net/1/23053017320.0/aempros/content/dam/etrade/retail/en_US/images/global/icons/etprivacyoptions123x59.png)]() #### **Service** ** - [Contact Us](https://us.etrade.com/contact-us?icid=etrade_globalfooterdefault_contactus) - [FAQs](https://us.etrade.com/frequently-asked-questions/most-popular?icid=etrade_globalfooterdefault_faqs) - [Forms and Applications](https://us.etrade.com/forms-applications?icid=etrade_globalfooterdefault_forms) #### **Quick Links** ** - [Open An Account](https://us.etrade.com/what-we-offer/our-accounts?icid=etrade_globalfooterdefault_openaccount) - [Fund My Account](https://us.etrade.com/what-we-offer/our-accounts/fund-my-account?icid=etrade_globalfooterdefault_fundaccount) - [Cash Management](https://us.etrade.com/l/cash-management?icid=etrade_globalfooterdefault_cashmanagement) - [Find a Financial Advisor](https://advisor.morganstanley.com/search?icid=etrade_globalfooterdefault_findfinancialadvisor) - [Stock Plans](https://us.etrade.com/stock-plans?icid=etrade_globalfooterdefault_stockplans) - [Executive Services](https://us.etrade.com/l/executive-services?icid=etrade_globalfooterdefault_executiveservices) - [Security Center](https://us.etrade.com/security-center?icid=etrade_globalfooterdefault_securitycenter) - [Site Map](https://us.etrade.com/sitemap?icid=etrade_globalfooterdefault_sitemap) #### Connect with us [*phone* 800-387-2331](Tel:18003872331) - [![twitter](https://cdn2.etrade.net/1/25051518240.0/aempros/content/dam/etrade/retail/en_US/images/global/icons/twitterxfooter.svg)](https://twitter.com/etrade) *** #### **Please read all the important disclosures below.** **Investing:** Check the background of Morgan Stanley Smith Barney LLC on [FINRA's BrokerCheck](https://brokercheck.finra.org/) and see the Morgan Stanley Smith Barney LLC [Relationship Summary](https://www.morganstanleyclientserv.com/publiccontent/msoc/pdf/ClientRelationshipSummary.pdf). | | |---| | **Investment Products • Not FDIC Insured • No Bank Guarantee • May Lose Value** | ![SiPC logo](https://cdn2.etrade.net/1/24082718520.0/aempros/content/dam/etrade/retail/en_US/images/global/footer/disclaimer-logo-sipc-member.svg) *** **Banking:** Banking products and services are provided by Morgan Stanley Private Bank, National Association, Member [FDIC](https://us.etrade.com/e/t/estation/help?id=1600000001). | | |---| | **Banking Products • FDIC Insured • Bank Guarantee** | ![FDIC Insured - Backed by the full faith and credit of the U.S. Government](https://cdn2.etrade.net/1/24082619370.0/aempros/content/dam/etrade/retail/en_US/images/global/footer/fdic-digital-sign-desktop.svg) ![Equal housing lender logo](https://cdn2.etrade.net/1/24101721230.0/aempros/content/dam/etrade/retail/en_US/images/global/footer/equal-housing-lender-logo.png) Equal Housing Lender *** Investing in securities involves risk, including possible loss of principal. Dividend yields provide an idea of the cash dividend expected from an investment in a stock. Dividend yields can change daily as they are based on the prior day's closing stock price. There are risks involved with dividend yield investing strategies, such as the company not paying a dividend or the dividend being far less than what is anticipated. Furthermore, dividend yield should not be relied upon solely when making a decision to invest in a stock. An investment in high yield stock and bonds involve certain risks such as market risk, price volatility, liquidity risk and risk of default. 1. **Offer valid** for E\*TRADE clients opening one new eligible **brokerage (non-retirement)** account and funded within 60 days of account opening with **\$1,000 or more**. Promo code: OFFER26. **New client opening only one account** This offer applies to clients who (i) are opening one new E\*TRADE from Morgan Stanley self-directed brokerage (non-retirement) account (“E\*TRADE account”); (ii) do not have an existing E\*TRADE account; and (iii) do not open any other new E\*TRADE accounts for 60 calendar days after enrollment in this offer. If you are an existing client or plan to open more than one E\*TRADE account, then please refer to the “Existing Clients or New Clients Opening More than One New Account” terms below. Cash credits will be granted based on deposits of new funds or securities from external accounts made within 60 calendar days of account opening. Cash credits will be paid to the new E\*TRADE account where the deposit is made. All reward tiers will receive their cash credit within seven business days after the 60-day period expires. If you have deposited at least \$200,000 in the new E\*TRADE account and you make subsequent deposits in that new E\*TRADE account to reach a higher tier, then you will receive a second cash credit that will be paid within seven business days after the 60-day period expires. **Existing clients or new clients opening more than one new E\*TRADE account** Existing customers or new customers opening more than one account are subject to different offer terms. Please [click here](https://us.etrade.com/promo/brokerage) to view offer terms. **OFFER RULES FOR ALL PARTICIPANTS** This offer applies only to E\*TRADE from Morgan Stanley self-directed (non-retirement) brokerage accounts. New funds or securities must (i) be deposited or transferred to the new E\*TRADE account within 60 days of enrollment in this offer; (ii) be from accounts outside of E\*TRADE; and (iii) remain in the new E\*TRADE account (minus any trading losses) for a minimum of twelve months after the 60-day funding period otherwise your cash credit(s) may be surrendered. For purposes of the value of a deposit, any securities transferred will be valued as of the closing price of that security on the business day the deposit is received as reflected in the transaction history. Removing any deposit or cash from the new E\*TRADE account or eligible-linked account(s) during the promotion period (60 days) may result in a lower reward amount or loss of reward. Any assets transferred to the new E\*TRADE account from an existing Morgan Stanley AAA brokerage account(s) will be excluded from the reward amount calculations, at E\*TRADE’s sole discretion. If you are attempting to enroll in this offer with a Joint Account, then the primary account holder may have to fulfill at the tiers noted before the secondary account holder can enroll in this offer. If you experience any issues when attempting to enroll with a Joint Account, then please contact us at 800-387-2331 and we will be able to assist you with your enrollment. **OFFER LIMITATIONS** This offer is valid for one new E\*TRADE self-directed brokerage (non-retirement) account and funded within 60 days with a qualifying deposit. The following account types may be excluded from this offer: any business (incorporated or unincorporated) accounts, retirement accounts, advisory accounts, E\*TRADE Futures accounts, Morgan Stanley AAA brokerage accounts, Morgan Stanley Private Bank, National Association accounts (“Excluded Accounts”). This offer excludes non-U.S. residents, and residents of any jurisdiction where this offer is not valid. You must be the original recipient of this offer to enroll. Clients may only be enrolled in one offer at a time. This offer cannot be combined with any other offers. Each client is limited to a maximum of three new account offers. **E\*TRADE from Morgan Stanley reserves the right to terminate this offer at any time.** **E\*TRADE credits and offers may be subject to US withholding taxes and reporting at retail value. Taxes related to these credits and offer are the customer’s responsibility. Morgan Stanley Smith Barney LLC does not provide tax advice, and you should always consult your own tax advisor regarding your personal circumstances before taking any action that may have tax consequences.** **This offer neither is, nor should be construed as a recommendation or solicitation to buy, sell, or hold any security, financial product or instrument or to open a particular account or engage in any specific investment strategy.** 2. E\*TRADE from Morgan Stanley ("E\*TRADE") charges \$0 commissions for online US-listed stock, ETF, mutual fund, and options trades. Exclusions may apply and E\*TRADE reserves the right to charge variable commission rates. The standard options contract fee is \$0.65 per contract (or \$0.50 per contract for clients who execute at least 30 stock, ETF, and options trades per quarter). The retail online \$0 commission does not apply to Over-the-Counter (OTC) securities transactions, foreign stock transactions, large block transactions requiring special handling, futures, or fixed income investments. Service charges apply for trades placed through a broker (\$25). Stock plan account transactions are subject to a separate commission schedule. All fees and expenses as described in a fund's prospectus still apply. Additional regulatory and exchange fees may apply. For more information about pricing, visit [etrade.com/pricing](https://us.etrade.com/what-we-offer/pricing-and-rates). 3. In the StockBrokers.com 2026 Annual Awards, which evaluated 16 firms across more than 300 variables, E\*TRADE was recognized as the \#1 Active Trading Web Platform and \#1 Passive Investors. In addition, E\*TRADE received 15 “Best in Class” distinctions: Overall, Mobile Trading Apps, Range of Investments, Options Trading, Research, Beginners, Education, Ease of Use, Futures Trading, Retirement Accounts, High Net Worth Investors, Active Traders, Passive Investors, and Bank Brokerage. E\*TRADE's star ratings for all category rankings: Overall (4.5/5), Mobile Trading Apps (4.5/5), Ease of Use (4/5), Range of Investments (4.5/5), Education (4/5), Research (4.5/5) and Advanced Trading (4/5). [Read the StockBrokers.com review of E\*TRADE.](https://www.stockbrokers.com/review/etrade) For methodology visit: <https://www.stockbrokers.com/how-we-test> The material provided by Morgan Stanley Smith Barney LLC, Morgan Stanley or any of their affiliates, or by a third party not affiliated with Morgan Stanley is for educational purposes only and is not an individualized recommendation. This information neither is, nor should be construed as, an offer or a solicitation of an offer, or a recommendation, to buy, sell, or hold any security, financial product, or instrument discussed herein, or to open a particular account or to engage in any specific investment strategy. Securities products and investment advisory services offered by Morgan Stanley Smith Barney LLC, Member [**SIPC**](http://www.sipc.org/) and a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E\*TRADE Futures LLC, Member [**NFA**](http://www.nfa.futures.org/). Stock plan administration solutions and services offered by E\*TRADE Financial Corporate Services, Inc., and are a part of Morgan Stanley at Work. Banking products and services provided by Morgan Stanley Private Bank, National Association, Member [**FDIC**](https://us.etrade.com/e/t/estation/help?id=1600000001). All entities are separate but affiliated subsidiaries of Morgan Stanley. E\*TRADE from Morgan Stanley and Morgan Stanley at Work are registered trademarks of Morgan Stanley. **System response and account access times may vary due to a variety of factors, including trading volumes, market conditions, system performance, and other factors.** For information on the **E\*TRADE Customer Protection Guarantee** visit the [**Security Center**](https://us.etrade.com/security-center). [**Statement of Financial Condition**](https://www.morganstanley.com/about-us-ir/subsidiaries) \| [**About Asset Protection**](https://us.etrade.com/l/f/asset-protection) \| [**Account Agreements and Disclosures**](https://us.etrade.com/l/f/agreement-library#tab_0) \| [**Quarterly 606 Report**](https://us.etrade.com/l/quarterly-order-routing-report) \| [**Business Resiliency Plan**](https://us.etrade.com/l/f/disclosure-library/business-resiliency-plan) ©currentYear E\*TRADE from Morgan Stanley. All rights reserved. [**Copyright Policy**](https://us.etrade.com/l/copyright-policy) *** 121w201m1-163w201m1
Readable Markdown
Growth may help keep you ahead of inflation, although stocks fluctuate Potentially generate income with dividends Flexibility for long-term investing or short-term trading commission per trade2 Morgan Stanley research Get up to ~~*\$1,000*~~ \$1,500 for a limited time1 Open and fund a new brokerage account with a qualifying deposit by 6/30/2026. [Learn how](https://us.etrade.com/promo/brokerage) Terms apply. Use promo code: **OFFER26** Why invest in stocks? Stocks are available for companies in a wide variety of industries, so you can tap into your knowledge of specific businesses. They can also help you diversify your portfolio. Growth potential While stocks prices rise and fall, profitable stocks can help your money grow. At times, they can even outpace inflation. Income Some stocks pay regular dividends, usually quarterly. That’s income you can keep or reinvest. Flexibility Since stocks trade by the millions every day, you can move quickly when you’re buying or selling. Control You decide which company to invest in, when it’s time to buy, and when it’s time to sell. Why trade stocks with E\*TRADE from Morgan Stanley? Easy-to-use tools, free research, and personalized guidance mean you never have to face the markets on your own. Pay \$0 commissions for US-listed stock trades2 Trade online and through our best-in-class E\*TRADE Mobile app and Power E\*TRADE app3 Find ideas with integrated Morgan Stanley equity research Benefit from end-to-end control over orders meant to ensure the highest speed and [quality of execution](https://us.etrade.com/trade/execution-quality) ![](https://cdn2.etrade.net/1/22122013570.0/aempros/content/dam/etrade/retail/en_US/images/public-site-redesign-2022/stocks/fast-facts.jpg) Fast facts Stocks are commonly known as “equities” Companies sell stock to raise money for their operations Typically, stocks trade on exchanges such as the NYSE or Nasdaq When you buy shares, you are literally an owner of the company Stocks may give you the right to vote in some company decisions Top five dividend yielding stocks Disclaimer Data delayed by 15 minutes. Top five lists are not a recommendation by Morgan Stanley Smith Barney LLC to buy, sell, or hold any security, financial product or instrument, nor is it an endorsement of any specific security, company, fund family, product, or service. Selection criteria: stocks from the Dow Jones Industrial Average that were recently paying the highest dividends as a percentage of their share price. Dividend yield is a ratio that shows how much a company pays out in dividends each year relative to its share price. It is a way to measure how much income you are getting for each dollar invested in a stock position. Dividend yields provide an idea of the cash dividend expected from an investment in a stock. Dividend Yields can change daily as they are based on the prior day's closing stock price. There are risks involved with dividend yield investing strategies, such as the company not paying a dividend or the dividend being far less that what is anticipated. Furthermore, dividend yield should not be relied upon solely when making a decision to invest in a stock. An investment in high yield stock and bonds involve certain risks such as market risk, price volatility, liquidity risk, and risk of default. Data provided by Wall Street on Demand and Thomson Reuters. Data quoted represents past performance. Past performance is not an indication of future results and investment returns and share prices will fluctuate on a daily basis. Your investment may be worth more or less than your original cost when you redeem your shares. Current performance may be lower or higher than the performance data quoted. Our Insights section has everything from investing basics to advanced strategies.
ML Classification
ML Categories
/Finance
99.8%
/Finance/Investing
99.7%
/Finance/Investing/Stocks_and_Bonds
87.5%
Raw JSON
{
    "/Finance": 998,
    "/Finance/Investing": 997,
    "/Finance/Investing/Stocks_and_Bonds": 875
}
ML Page Types
/Core_Page
57.9%
/Core_Page/Services_Page
57.3%
Raw JSON
{
    "/Core_Page": 579,
    "/Core_Page/Services_Page": 573
}
ML Intent Types
Transactional
73.4%
Commercial
46.0%
Informational
36.2%
Raw JSON
{
    "Transactional": 734,
    "Commercial": 460,
    "Informational": 362
}
Content Metadata
Languageen
Authornull
Publish Timenot set
Original Publish Time2016-10-14 11:29:18 (9 years ago)
RepublishedNo
Word Count (Total)2,642
Word Count (Content)583
Links
External Links28
Internal Links63
Technical SEO
Meta NofollowNo
Meta NoarchiveNo
JS RenderedNo
Redirect Targetnull
Performance
Download Time (ms)887
TTFB (ms)885
Download Size (bytes)19,750
Shard139 (laksa)
Root Hash15933511626430855539
Unparsed URLcom,etrade!us,/what-we-offer/investment-choices/stocks s443