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| Last Crawled | 2026-01-28 19:12:31 (2 months ago) |
| First Indexed | 2023-02-14 07:12:28 (3 years ago) |
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| Meta Title | Hasbro Stock: Does The 2022 Decline Make It A Buy? (NASDAQ:HAS) | Seeking Alpha |
| Meta Description | Hasbro is a toy and board game manufacturer, that has a strong position among market leaders in the global market. See why I'd hold off buying HAS stock. |
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| Boilerpipe Text | Jack Taylor/Getty Images News
Thesis
In a challenging macroeconomic environment, in 2022, the consumer discretionary sector recorded large declines, with even large and mega-caps marking significant losses. Hasbro (
HAS
) represents a mature, well-known among consumers company in the toy and
games industry that has seen a large stock price decline over the past year.
In this analysis, I explore whether the recent large stock price decline presents an attractive investment opportunity or an indication that Hasbro's future might present serious challenges for the company.
In the midst of inflationary pressures and deteriorating consumer sentiment, Hasbro has seen a steep stock price decline. For the trailing 12 months, the stock has retreated almost -40%. Hasbro is, currently, trading at $57.38 ($7.92B market cap), near its 52-week lows of $54.65 and pays a 4.88% dividend yield.
Data by
YCharts
The Business
Hasbro is a global toy and board game manufacturer, that develops, designs and sells a wide range of toys, including board-games, action figures and collectibles for children and families. The company is well-known to consumers through a diverse range of brands like Monopoly, Play-Doh, Nerf and others.
Hasbro's business model and revenue streams are primarily business-to-consumer focused, as the company generates the majority of its revenue through retail sales in large chain stores, specialty stores and e-commerce. A smaller portion of its sales can be attributed to licensing agreements for the use of its brands' intellectual property as well.
The Toy Industry
It is no secret that kids' entertainment revolves more and more around electronic devices and video games. However, the toy industry still exhibits some decent, yet slowing, growth prospects for the foreseeable future. Toys and board games are unlike to be phased out by video games, as they remain very popular with younger kids and families looking for inclusive entertainment and interaction. Hasbro is among the top four names in the industry, that also include Lego, Bandai Namco and Mattel.
The toys' and games industry has grown from $183B in 2014 to $275B at the end of 2021. Through 2027, the industry is expected to grow at a 6.5% CAGR to reach $383B. On a per-person basis, revenues of $38.76 were generated in 2023. Around 25% of sales are generated online, compared to 19% in 2017. In 2025, 30% of sales in the industry are expected to originate online.
Statista
Financial Performance
Hasbro's growth strategy revolves around both organic expansion and acquisitions of smaller, up-and-coming toy brands. Over the past decade, revenue growth has been rather underwhelming, with sales increasing by a CAGR of 4.12% for the trailing 10-year period and 3.38% for the trailing 5-year. While it is clear that the company is struggling to substantially grow its sales, underperforming growth in the toy industry, it is important to note that both Hasbro and the toy industry in general, are mature and exhibit very mild growth characteristics. Gross and Net profits also follow a similar trajectory.
Hasbro exhibits strong cash flow productivity, generating over 800M of Cash from Operations in 2021. Free Cash Flow surpasses net income, offering a sign of efficiency and financial health for the company. Free Cash Flow production has also been consistent over the past decade.
On the other hand, Hasbro displays relatively strong profitability margins. The company's gross margin, of 48.9%, has decreased somewhat from previous years, yet it still remains significantly higher than sector and market averages. The same is true for an EBITDA margin of 16.4%, while the net margin of 6.5% should, ideally, expand.
Tikr.com
Even though for 2022, analysts expect EPS to contract by around -14%, for 2023 and 2024 moderate growth around 10% is forecasted. When it comes to revenue, Hasbro is expected to generate $5.92B in 2022 with single-digit growth thereafter.
Hasbro maintains a $3.7B long-term debt balance (almost 50% of market cap) that indicates relatively high leverage. Besides raising long-term risk, increased debt levels negatively affect bottom-line profitability as interest payments increase. A current ratio of 1,38 indicates strong liquidity for the company. Hasbro has also built up a $550M cash balance.
Dividend Assessment
Hasbro pays a pretty generous 4.88% dividend yield. The company has also managed to slowly grow its dividend at a 10-year 4.87% CAGR and a 5-year 4.19% CAGR. These growth rates are, however, significantly lower than average rates across the consumer discretionary sector. Many analysts also express some concerns that the current dividend yield might prove unsustainable in the future due to relatively high payout and low coverage ratios (D- dividend safety score from Seeking Alpha). In my view, most indicator values, while somewhat worse than sector averages, are not yet a cause for alarm.
Valuation Attractiveness
As the stock has seen a large decline in 2022, valuation multiples have contracted across the board. Currently, Hasbro trades at reasonable 19.2x P/E GAAP and 1.2x P/S multiples. Both ratios also stand close to their 5-year lows. On a non-GAAP basis, Hasbro's FWD P/E stands significantly lower, at 12.8x. If we also consider a 11x EV/EBITDA multiple and a low P/FCF ratio as well, it could be argued that the company offers a somewhat attractive valuation case.
Data by
YCharts
Putting it All Together
After all things are considered, Hasbro offers mixed financial signals as it relates to its attractiveness as an investment. On the negative side, slow growth and relatively high amounts of debt hurt the company's mid and long-term performance prospects. On the other hand, the company displays good profitability and strong cash flow production, while also trading at a reasonable valuation. Hasbro's dividend yield is also attractive, though concerns over its sustainability exist. Based on the above, I would currently hold off on buying the stock until a more attractive entry point is established in terms of stock price, in order to attain more secure returns.
710 Followers
Analyst’s Disclosure:
I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours.
I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure:
Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body. |
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# Hasbro: Does The 2022 Decline Make The Stock A Buy?
Feb. 14, 2023 1:29 AM ET[Hasbro, Inc. (HAS) Stock](https://seekingalpha.com/symbol/HAS#source=section%3Amain_content%7Csection_asset%3Ameta%7Cfirst_level_url%3Aarticle%7Csymbol%3AHAS)

[Alex Galanis](https://seekingalpha.com/author/alex-galanis#source=url_first_level%3Aarticle%7Csection%3Aauthor_brief%3Aalex-galanis%7Csection_asset%3Aauthor_brief%7Cauthor_name)
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## Summary
- Hasbro is a toy and board game manufacturer, that has a strong position among market leaders in the global market.
- The company has exhibited slow revenue and earnings growth over the past decade.
- After the 2022 -40% stock price decline, valuation multiples are back within a reasonable range.

Jack Taylor/Getty Images News
## Thesis
In a challenging macroeconomic environment, in 2022, the consumer discretionary sector recorded large declines, with even large and mega-caps marking significant losses. Hasbro ([HAS](https://seekingalpha.com/symbol/HAS#hasComeFromMpArticle=false#source=section%3Amain_content%7Cbutton%3Abody_link)) represents a mature, well-known among consumers company in the toy and games industry that has seen a large stock price decline over the past year.
In this analysis, I explore whether the recent large stock price decline presents an attractive investment opportunity or an indication that Hasbro's future might present serious challenges for the company.
In the midst of inflationary pressures and deteriorating consumer sentiment, Hasbro has seen a steep stock price decline. For the trailing 12 months, the stock has retreated almost -40%. Hasbro is, currently, trading at \$57.38 (\$7.92B market cap), near its 52-week lows of \$54.65 and pays a 4.88% dividend yield.

Data by [YCharts](https://ycharts.com/)
## The Business
Hasbro is a global toy and board game manufacturer, that develops, designs and sells a wide range of toys, including board-games, action figures and collectibles for children and families. The company is well-known to consumers through a diverse range of brands like Monopoly, Play-Doh, Nerf and others.
Hasbro's business model and revenue streams are primarily business-to-consumer focused, as the company generates the majority of its revenue through retail sales in large chain stores, specialty stores and e-commerce. A smaller portion of its sales can be attributed to licensing agreements for the use of its brands' intellectual property as well.
## The Toy Industry
It is no secret that kids' entertainment revolves more and more around electronic devices and video games. However, the toy industry still exhibits some decent, yet slowing, growth prospects for the foreseeable future. Toys and board games are unlike to be phased out by video games, as they remain very popular with younger kids and families looking for inclusive entertainment and interaction. Hasbro is among the top four names in the industry, that also include Lego, Bandai Namco and Mattel.
The toys' and games industry has grown from \$183B in 2014 to \$275B at the end of 2021. Through 2027, the industry is expected to grow at a 6.5% CAGR to reach \$383B. On a per-person basis, revenues of \$38.76 were generated in 2023. Around 25% of sales are generated online, compared to 19% in 2017. In 2025, 30% of sales in the industry are expected to originate online.
[](https://static.seekingalpha.com/uploads/2023/2/12/53326014-167623303875559_origin.png)
Statista
## Financial Performance
Hasbro's growth strategy revolves around both organic expansion and acquisitions of smaller, up-and-coming toy brands. Over the past decade, revenue growth has been rather underwhelming, with sales increasing by a CAGR of 4.12% for the trailing 10-year period and 3.38% for the trailing 5-year. While it is clear that the company is struggling to substantially grow its sales, underperforming growth in the toy industry, it is important to note that both Hasbro and the toy industry in general, are mature and exhibit very mild growth characteristics. Gross and Net profits also follow a similar trajectory.
Hasbro exhibits strong cash flow productivity, generating over 800M of Cash from Operations in 2021. Free Cash Flow surpasses net income, offering a sign of efficiency and financial health for the company. Free Cash Flow production has also been consistent over the past decade.
On the other hand, Hasbro displays relatively strong profitability margins. The company's gross margin, of 48.9%, has decreased somewhat from previous years, yet it still remains significantly higher than sector and market averages. The same is true for an EBITDA margin of 16.4%, while the net margin of 6.5% should, ideally, expand.
[](https://static.seekingalpha.com/uploads/2023/2/12/53326014-16762403986216035_origin.png)
Tikr.com
Even though for 2022, analysts expect EPS to contract by around -14%, for 2023 and 2024 moderate growth around 10% is forecasted. When it comes to revenue, Hasbro is expected to generate \$5.92B in 2022 with single-digit growth thereafter.
Hasbro maintains a \$3.7B long-term debt balance (almost 50% of market cap) that indicates relatively high leverage. Besides raising long-term risk, increased debt levels negatively affect bottom-line profitability as interest payments increase. A current ratio of 1,38 indicates strong liquidity for the company. Hasbro has also built up a \$550M cash balance.
## Dividend Assessment
Hasbro pays a pretty generous 4.88% dividend yield. The company has also managed to slowly grow its dividend at a 10-year 4.87% CAGR and a 5-year 4.19% CAGR. These growth rates are, however, significantly lower than average rates across the consumer discretionary sector. Many analysts also express some concerns that the current dividend yield might prove unsustainable in the future due to relatively high payout and low coverage ratios (D- dividend safety score from Seeking Alpha). In my view, most indicator values, while somewhat worse than sector averages, are not yet a cause for alarm.
## Valuation Attractiveness
As the stock has seen a large decline in 2022, valuation multiples have contracted across the board. Currently, Hasbro trades at reasonable 19.2x P/E GAAP and 1.2x P/S multiples. Both ratios also stand close to their 5-year lows. On a non-GAAP basis, Hasbro's FWD P/E stands significantly lower, at 12.8x. If we also consider a 11x EV/EBITDA multiple and a low P/FCF ratio as well, it could be argued that the company offers a somewhat attractive valuation case.

Data by [YCharts](https://ycharts.com/)
## Putting it All Together
After all things are considered, Hasbro offers mixed financial signals as it relates to its attractiveness as an investment. On the negative side, slow growth and relatively high amounts of debt hurt the company's mid and long-term performance prospects. On the other hand, the company displays good profitability and strong cash flow production, while also trading at a reasonable valuation. Hasbro's dividend yield is also attractive, though concerns over its sustainability exist. Based on the above, I would currently hold off on buying the stock until a more attractive entry point is established in terms of stock price, in order to attain more secure returns.
This article was written by

[Alex Galanis](https://seekingalpha.com/author/alex-galanis#source=url_first_level%3Aarticle%7Csection%3Aauthor_root%3Aalex-galanis%7Csection_asset%3Aauthor_root%7Cauthor_name)
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Financial Analyst, interested in U.S equities, examining Growth, Dividend Growth and Value Investment opportunities, as well as ETFs. Accounting and Finance Graduate. CFA level ΙI candidate.
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**Analyst’s Disclosure:** I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
**Seeking Alpha's Disclosure:** Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
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### Comments (3)
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[dmau3](https://seekingalpha.com/user/808106)
16 Feb. 2023, 6:50 AM
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The dividend cut is the next bad thing here for the stock. (Crappy company.)
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[Sea Lucas](https://seekingalpha.com/user/55881957)
14 Feb. 2023, 10:57 AM
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One of the best deals on the market right now imo. Neither MTG or D\&D is gonna die any time soon. Both have been pronounced dead many times over the past several decades. Gamers have short memories (source: I am one).
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[NP20151153](https://seekingalpha.com/user/48639928)
14 Feb. 2023, 6:53 AM
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If you are in HAS you are long.
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### About HAS Stock
| Symbol | Last Price | % Chg |
|---|---|---|
- 1D
- 5D
- 1M
- 6M
- 1Y
- 5Y
- 10Y
###### Chart
Combination chart with 2 data series.
View as data table, Chart
The chart has 1 X axis displaying Time. Data ranges from 2021-01-28 00:00:00 to 2026-01-28 00:00:00.
The chart has 1 Y axis displaying values. Data ranges from 42.88 to 103.92.
Created with Highcharts 12.5.0
2026
2025
2024
2023
2022
0
50
100
150
End of interactive chart.
Market Cap
PE
Yield
Rev Growth (YoY)
Short Interest
Prev. Close
[has Summary](https://seekingalpha.com/symbol/HAS/virtual_analyst_report)
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### [Early Black Friday and Cyber Monday spending trends to watch](https://seekingalpha.com/news/4526511-early-black-friday-and-cyber-monday-spending-trends-to-watch#source=section_asset%3Amore-on%7Csection%3Aright_rail%7Cfirst_level_url%3Aarticle%7Cline%3A3%7Cpos%3Aundefined)

### [Hasbro: On Track To Deliver A Solid FY2026 Performance](https://seekingalpha.com/article/4838108-hasbro-on-track-to-deliver-a-solid-fy2026-performance#source=section_asset%3Amore-on%7Csection%3Aright_rail%7Cfirst_level_url%3Aarticle%7Cline%3A4%7Cpos%3Aundefined)
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### Related Stocks
| Symbol | Last Price | % Chg |
|---|---|---|
| [HAS](https://seekingalpha.com/symbol/HAS#source=first_level_url%3Anews%7Csection%3Aright_rail%7Csection_asset%3Aabout%7Cline%3A1%7Csymbol%3Ahas) HAS | \- | \- |
- 1D
- 5D
- 1M
- 6M
- 1Y
- 5Y
- 10Y
###### Chart
Chart with 148 data points.
View as data table, Chart
The chart has 1 X axis displaying Time. Data ranges from 2026-01-23 09:30:00 to 2026-01-28 14:00:00.
The chart has 1 Y axis displaying values. Data ranges from 88.25 to 89.9099.
Created with Highcharts 12.5.0
Jan 23
Jan 26
Jan 27
Jan 28
88
89
90
End of interactive chart.
Compare
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| Readable Markdown | 
Jack Taylor/Getty Images News
## Thesis
In a challenging macroeconomic environment, in 2022, the consumer discretionary sector recorded large declines, with even large and mega-caps marking significant losses. Hasbro ([HAS](https://seekingalpha.com/symbol/HAS#hasComeFromMpArticle=false#source=section%3Amain_content%7Cbutton%3Abody_link)) represents a mature, well-known among consumers company in the toy and games industry that has seen a large stock price decline over the past year.
In this analysis, I explore whether the recent large stock price decline presents an attractive investment opportunity or an indication that Hasbro's future might present serious challenges for the company.
In the midst of inflationary pressures and deteriorating consumer sentiment, Hasbro has seen a steep stock price decline. For the trailing 12 months, the stock has retreated almost -40%. Hasbro is, currently, trading at \$57.38 (\$7.92B market cap), near its 52-week lows of \$54.65 and pays a 4.88% dividend yield.

Data by [YCharts](https://ycharts.com/)
## The Business
Hasbro is a global toy and board game manufacturer, that develops, designs and sells a wide range of toys, including board-games, action figures and collectibles for children and families. The company is well-known to consumers through a diverse range of brands like Monopoly, Play-Doh, Nerf and others.
Hasbro's business model and revenue streams are primarily business-to-consumer focused, as the company generates the majority of its revenue through retail sales in large chain stores, specialty stores and e-commerce. A smaller portion of its sales can be attributed to licensing agreements for the use of its brands' intellectual property as well.
## The Toy Industry
It is no secret that kids' entertainment revolves more and more around electronic devices and video games. However, the toy industry still exhibits some decent, yet slowing, growth prospects for the foreseeable future. Toys and board games are unlike to be phased out by video games, as they remain very popular with younger kids and families looking for inclusive entertainment and interaction. Hasbro is among the top four names in the industry, that also include Lego, Bandai Namco and Mattel.
The toys' and games industry has grown from \$183B in 2014 to \$275B at the end of 2021. Through 2027, the industry is expected to grow at a 6.5% CAGR to reach \$383B. On a per-person basis, revenues of \$38.76 were generated in 2023. Around 25% of sales are generated online, compared to 19% in 2017. In 2025, 30% of sales in the industry are expected to originate online.
[](https://static.seekingalpha.com/uploads/2023/2/12/53326014-167623303875559_origin.png)
Statista
## Financial Performance
Hasbro's growth strategy revolves around both organic expansion and acquisitions of smaller, up-and-coming toy brands. Over the past decade, revenue growth has been rather underwhelming, with sales increasing by a CAGR of 4.12% for the trailing 10-year period and 3.38% for the trailing 5-year. While it is clear that the company is struggling to substantially grow its sales, underperforming growth in the toy industry, it is important to note that both Hasbro and the toy industry in general, are mature and exhibit very mild growth characteristics. Gross and Net profits also follow a similar trajectory.
Hasbro exhibits strong cash flow productivity, generating over 800M of Cash from Operations in 2021. Free Cash Flow surpasses net income, offering a sign of efficiency and financial health for the company. Free Cash Flow production has also been consistent over the past decade.
On the other hand, Hasbro displays relatively strong profitability margins. The company's gross margin, of 48.9%, has decreased somewhat from previous years, yet it still remains significantly higher than sector and market averages. The same is true for an EBITDA margin of 16.4%, while the net margin of 6.5% should, ideally, expand.
[](https://static.seekingalpha.com/uploads/2023/2/12/53326014-16762403986216035_origin.png)
Tikr.com
Even though for 2022, analysts expect EPS to contract by around -14%, for 2023 and 2024 moderate growth around 10% is forecasted. When it comes to revenue, Hasbro is expected to generate \$5.92B in 2022 with single-digit growth thereafter.
Hasbro maintains a \$3.7B long-term debt balance (almost 50% of market cap) that indicates relatively high leverage. Besides raising long-term risk, increased debt levels negatively affect bottom-line profitability as interest payments increase. A current ratio of 1,38 indicates strong liquidity for the company. Hasbro has also built up a \$550M cash balance.
## Dividend Assessment
Hasbro pays a pretty generous 4.88% dividend yield. The company has also managed to slowly grow its dividend at a 10-year 4.87% CAGR and a 5-year 4.19% CAGR. These growth rates are, however, significantly lower than average rates across the consumer discretionary sector. Many analysts also express some concerns that the current dividend yield might prove unsustainable in the future due to relatively high payout and low coverage ratios (D- dividend safety score from Seeking Alpha). In my view, most indicator values, while somewhat worse than sector averages, are not yet a cause for alarm.
## Valuation Attractiveness
As the stock has seen a large decline in 2022, valuation multiples have contracted across the board. Currently, Hasbro trades at reasonable 19.2x P/E GAAP and 1.2x P/S multiples. Both ratios also stand close to their 5-year lows. On a non-GAAP basis, Hasbro's FWD P/E stands significantly lower, at 12.8x. If we also consider a 11x EV/EBITDA multiple and a low P/FCF ratio as well, it could be argued that the company offers a somewhat attractive valuation case.

Data by [YCharts](https://ycharts.com/)
## Putting it All Together
After all things are considered, Hasbro offers mixed financial signals as it relates to its attractiveness as an investment. On the negative side, slow growth and relatively high amounts of debt hurt the company's mid and long-term performance prospects. On the other hand, the company displays good profitability and strong cash flow production, while also trading at a reasonable valuation. Hasbro's dividend yield is also attractive, though concerns over its sustainability exist. Based on the above, I would currently hold off on buying the stock until a more attractive entry point is established in terms of stock price, in order to attain more secure returns.
710 Followers
**Analyst’s Disclosure:** I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
**Seeking Alpha's Disclosure:** Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body. |
| Shard | 57 (laksa) |
| Root Hash | 11478393694123815657 |
| Unparsed URL | com,seekingalpha!/article/4577987-hasbro-does-2022-decline-make-stock-a-buy s443 |