🕷️ Crawler Inspector

URL Lookup

Direct Parameter Lookup

Raw Queries and Responses

1. Shard Calculation

Query:

Response:

Calculated Shard: 109 (from laksa034)

2. Crawled Status Check

Query:

curl -X POST \
  'http://laksa109.int.ahrefs:8124/' \
  -H 'Content-Type: text/plain' \
  -H 'X-ClickHouse-Database: crawler3' \
  -H 'Authorization: Basic YXBpOg==' \
  -d 'SELECT getAhrefsURLFromUnparsed(src_unparsed) AS found_url, ifNull(toUnixTimestamp(download_stamp), 0) AS crawl_time, ifNull(toUnixTimestamp(props_url_first_seen), 0) AS first_indexed_time, download_http_code AS http_code, src_unparsed AS src_unparsed, src_root_hash AS src_root_hash, history_drop_reason AS history_drop_reason, meta_title AS meta_title, meta_descriptions AS meta_descriptions, attrs_boilerpipe_text AS attrs_boilerpipe_text, attrs_markdown AS attrs_markdown, attrs_readable_markdown AS attrs_readable_markdown, meta_canonical AS meta_canonical FROM crawler3.page_info_local FINAL PREWHERE (src_root_hash, src_unparsed) IN ((getAhrefsRootHashFromUnparsed(getAhrefsUnparsedNoserviceFromURL(\'https://searchatlas.com/blog/se-ranking-vs-ahrefs/\')), getAhrefsUnparsedNoserviceFromURL(\'https://searchatlas.com/blog/se-ranking-vs-ahrefs/\'))) FORMAT JSONEachRow'

Response:

{"found_url":"https:\/\/searchatlas.com\/blog\/se-ranking-vs-ahrefs\/","crawl_time":1774489350,"first_indexed_time":1740768181,"http_code":200,"src_unparsed":"com,searchatlas!\/blog\/se-ranking-vs-ahrefs\/ s443","src_root_hash":"378307892683518509","history_drop_reason":null,"meta_title":"SE Ranking vs. Ahrefs: What SEO Tool is Right for You? (2025)","meta_descriptions":["Compare SE Ranking vs. Ahrefs: Explore their features and pricing to determine and find the right tool for your specific SEO needs."],"attrs_boilerpipe_text":"Choosing the right SEO tool can feel overwhelming, especially with so many options out there.\nSE Ranking vs. Ahrefs is a comparison that often comes up for anyone looking to step up their SEO game. Both platforms boast powerful features, but which one truly delivers the best results for your needs?\nWith pricing, features, and ease of use all in the mix, it’s essential to know what each platform excels at—and where they fall short. \nSE Ranking offers a more affordable entry point with a user-friendly interface, while Ahrefs is renowned for its comprehensive data and advanced\nSEO audit tools\n.\nLet’s dig deep into their popular features, limitations, and pricing plans.\nWhat Is SE Ranking?\nVia SE Ranking\nSE Ranking is an SEO platform that helps with various aspects of search engine optimization. SE Rankings provides tools to track rankings, monitor website performance, and analyze competitors, all in one place. \nIt’s especially useful for agencies and businesses that need to manage multiple clients or scale their SEO efforts\nSE Ranking allows you to track rankings across several search engines like Google, Bing, Yahoo, and YouTube, giving you a broader view of your site’s performance. It also helps identify issues like traffic drops or keyword cannibalization. \nThe platform’s reporting is customizable, so\nSEO agencies\ncan easily present data to clients in a way that makes sense.\nBeyond SEO, SE Ranking includes features for lead generation and content marketing, making it a more well-rounded tool for digital marketing overall. It’s built to support everything from local SEO to larger-scale campaigns. Overall, it’s a flexible choice, slightly more affordable than Ahrefs. \nSE Ranking Features\nWhile SE Ranking and Ahrefs share similar SEO functions, SE Ranking offers unique features tailored to agencies and businesses. This especially includes reporting tools, which are more approachable than those in Ahrefs, which charges a lot for the add-ons.\nHere are the main features of SE Ranking:\nKeyword Rank Tracker\n: Tracks keyword rankings across various search engines to monitor SEO performance.\nKeyword & Competitive Research Tools\n: Helps identify relevant keywords and analyze competitors’ strategies for better optimization.\nOn-Page SEO Checker\n: Evaluates on-page SEO factors, offering suggestions to improve website optimization and visibility.\nWebsite Audit Tool\n: Performs a comprehensive site audit to identify technical SEO issues and improve website performance.\nBacklink Checker and Gap Analyzer\n: Analyzes backlink profiles and identifies backlink opportunities and gaps compared to competitors.\nContent Editor and AI Writer\n: Assists with content creation and optimization, using AI to improve quality and SEO performance.\nLocal Marketing Module\n: Enables tracking of local rankings and optimization for location-based SEO strategies.\nSEO Report Builder\n: Customizes and generates detailed SEO reports, with options for white-labeling and automated delivery to clients.\nSE Ranking Pricing\nEssential\n: $65\/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons.\nPro\n: $119\/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available.\nBusiness\n: $259\/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons.\nWhat Is Ahrefs?\nVia Ahrefs\nAhrefs is a powerful SEO tool used to help businesses improve their online presence. It’s packed with features for keyword research, backlink analysis, and competitor tracking, among other things.\nRecently, Ahrefs has stepped up its game by rolling out a bunch of new AI tools. One standout is the AI Content Helper, which focuses on making your content topically relevant, not just keyword-heavy. \nIt also introduced AI-powered translations, making it easier to scale your SEO efforts internationally by quickly translating keywords for different markets.\nOn top of that, updates to its Site Explorer and Rank Tracker give users deeper insights into how their traffic changes over time and what search intent their audience has. These features help SEO pros keep track of performance and fine-tune their strategies, so the tool remains highly popular. \nAhrefs Features\nAhrefs is a leading SEO and marketing platform that provides a wide range of tools designed to enhance website performance and content strategies. Its key features include:\nSite Explorer:\nStudy your competitors’ websites to gain insights and refine your SEO tactics.\nKeywords Explorer:\nDiscover what your customers are searching for to improve your content and advertising efforts.\nRank Tracker:\nMonitor your website’s rankings in search engines to measure progress and performance.\nWeb Explorer:\nSearch across all pages and links indexed by Ahrefs to uncover new backlink opportunities.\nSite Audit:\nAudit and optimize your website by identifying potential issues and improving technical SEO.\nWeb Analytics:\nGain insights about your website’s traffic and user behavior for better decision-making.\nContent Explorer:\nTrack web mentions and find link-building opportunities to boost your content’s reach.\nAI Content Helper:\nUse AI to optimize your content and ensure it’s comprehensive and competitive.\nAhrefs Pricing\nAhrefs offers a free account, which can be useful for freelancers and those with a hobby website. However, since free account features are limited, pros usually need paid plans, which doesn’t make it the most\ncost-effective SEO\noption.\nFree (AWT)\n: $0 – Includes 5,000 crawl credits and basic tools for monitoring site health, backlinks, and keywords\nStarter\n: $29\/month – 5,000 crawl credits with access to Site Explorer, Keywords Explorer, and Site Audit.\nLite\n: $129\/month – 5 projects, 6 months of historical data, 750 tracked keywords, 100,000 crawl credits, and more.\nStandard\n: $249\/month – 20 projects, 2 years of historical data, 2,000 tracked keywords, 500,000 crawl credits, and more.\nAdvanced\n: $449\/month – 50 projects, 5 years of historical data, 5,000 tracked keywords, 1,500,000 crawl credits, and more.\nEnterprise\n: $1,499\/month – API access, unlimited historical data, advanced features, and exclusive enterprise-level perks.\nSE Ranking vs. Ahrefs: Comparing Product Features\nLet’s take a closer look at SE Ranking and Ahrefs. While both offer similar features, there are key differences that can impact how you use them. We’ll break down their main features to help you decide which one is the better fit.\n1. Site Auditing and Tracking Tools\nAhrefs’ Site Audit tool is a powerful solution for crawling and identifying technical SEO issues. It checks for common problems like slow load times, missing meta tags, duplicate content, and broken links. \nThe tool categorizes issues into errors, warnings, and notices, making it easy to prioritize which problems to address first.\nThe clear visualizations, such as crawl history and page health scores, provide insights into your site’s performance over time. Plus, the actionable recommendations help users quickly resolve issues, saving time and improving efficiency.\nHowever, due to\nGoogle’s rate-limiting measures\n, Ahrefs faces challenges in crawling more effectively. To work around these limitations, Ahrefs uses residential proxies and browser emulation, which can increase server demands and operational costs. \nThis may result in slower crawls and could affect the depth of data available, potentially leading to price increases for users.\nVia Ahrefs\nSE Ranking’s website audit tool provides a thorough assessment of your site’s technical SEO health, covering areas such as page crawlability, HTTP status codes, Core Web Vitals, link attributes, and more.\nIt offers customizable settings, allowing you to schedule audits, select specific parameters, and even analyze JavaScript-heavy sites, thanks to recent updates like JavaScript rendering. \nThis enhancement ensures deeper insights into dynamic content. While these updates can slightly slow the process—especially for larger sites—the tool remains fast, able to crawl up to 1,000 pages in under 2 minutes.\nWith 115+ metrics for in-depth analysis, it’s a robust solution for identifying issues and tracking SEO progress, ensuring your site is optimized for performance and user experience.\nWinner: SE Ranking\nSE Ranking’s site audit tool excels by automating the audit process as soon as a new project is added, eliminating the need for manual setup. Once the audit is complete, the SEO health score is updated in the Projects section, providing a quick overview. \nCompared to Ahrefs, SE Ranking offers more detailed and actionable insights, making it a stronger choice for thorough audits.\n2. Backlink Analysis\nAhrefs’ backlink analysis tools are robust, providing an in-depth look at a site’s link profile. The Site Explorer tool offers access to a massive link database, displaying vital metrics like Domain Rating (DR) and URL Rating (UR), which help assess link quality.\nThe “Backlink Profile” section is invaluable, offering granular filters for tracking new, lost, dofollow, and nofollow links, helping identify gaps in your strategy. The standout “Link Intersect” tool lets you spot high-quality backlink opportunities from domains linking to competitors but not you. \nAdditionally, the “Referring Domains” feature adds another layer of analysis, allowing you to evaluate the authority of backlink sources.\nOverall, Ahrefs provides all the necessary tools for a comprehensive backlink analysis that’s more detailed and actionable than most competitors in the market.\nVia Ahrefs\nSE Ranking’s backlink analysis tool provides a robust set of features, including access to a vast database of 2.9 trillion backlinks and 411 million domains. Key insights include Domain Trust, toxicity scores, anchor text analysis, and the ability to track new and lost backlinks.\nThe tool displays dynamic metrics on backlink growth, offering a clear picture of your site’s off-page performance. SE Ranking’s database is updated frequently, ensuring fresh and relevant data for users.\nHowever, it falls slightly behind Ahrefs in terms of database size and link freshness, giving Ahrefs a slight edge in these areas. \nDespite this, SE Ranking’s real-time updates, detailed reporting, and user-friendly interface make it an excellent choice for smaller-scale operations looking for actionable insights and solid backlink analysis.\nVia SE Ranking\nWinner: Ahrefs\nAhrefs takes the lead because of its sheer size and freshness. The database is massive, meaning you get more accurate, up-to-date data, especially when tracking backlinks. The “Link Intersect” tool is a fantastic feature, helping you spot untapped backlink opportunities.\nOverall, Ahrefs just feels more powerful and comprehensive for anyone looking to analyze their link profile.\n3. Competitor Research\nAhrefs’ Competitor Research tool provides deep insights into competitors’ SEO, content, backlinks, and ads. \nUsing Site Explorer, you can analyze their rankings, see what content performs well, and discover backlink sources. This data allows you to replicate their strategies or find gaps in their approach.\nA standout feature is the content gap analysis. It shows you keywords your competitors rank for, but you don’t. By targeting these gaps, you can boost traffic and potentially outrank them. You can narrow results to focus on top-ranking keywords to prioritize.\nAdditionally, Ahrefs helps you monitor your share of voice, highlighting changes in traffic compared to competitors. This lets you adjust strategies based on competitor activity and market shifts.\nVia Ahrefs\nSE Ranking’s Competitor Research tool provides valuable insights into your competition’s SEO and PPC strategies. You can analyze traffic fluctuations, backlinks, keywords, and ads in one place. \nThe tool allows you to compare your keywords with competitors and identify content gaps—keywords they rank for but you don’t.\nSE Ranking also tracks your competitors’ ad performance. You can analyze Google Ads campaigns, uncover the keywords they target, and see their ad history to build better ads. This helps optimize your own PPC efforts by learning from competitors’ successful tactics.\nThe historical data feature is another plus. You can examine your competitors’ SEO performance over time, including ranking changes and shifts in traffic. Essentially, the tools have different strengths in these aspects, so the winner is the one who better fits your needs. \nSE Ranking Competitor Analysis Tool\nWinner: Tied\nAhrefs primarily shines in SEO and backlink analysis, with PPC data being more of a secondary feature. While it does provide keyword analysis and ad insights, it’s not as in-depth or focused on paid campaigns as SE Ranking.\nSE Ranking, on the other hand, is more robust when it comes to PPC analysis. The platform offers detailed data on competitors’ paid ads, including historical data, ad history, and keyword targeting. It allows you to closely monitor PPC performance, refine your ad strategy, and adapt based on competitors’ successful campaigns.\n4. Keyword Research\nAhrefs excels in keyword research with its powerful Keywords Explorer tool. It offers detailed insights into search volume, keyword difficulty, and CPC for over 170 countries.\nThe tool provides a wide array of keyword suggestions, including related keywords, questions, and click data. Ahrefs also gives you a unique “parent topic” feature to ensure you’re targeting the right keywords based on search intent.\nThe\nkeyword intent\ndata is fresh and extensive, making it ideal for building a well-rounded content strategy or for identifying profitable opportunities in your niche.\nVia Ahrefs\nSE Ranking’s keyword research tool offers similar functionality with a focus on ease of use. It provides keyword suggestions based on search volume, difficulty, and CPC across multiple countries.\nOne standout feature is its ability to track competitors’ keyword rankings and display overlap, giving you insights into which keywords your competitors are targeting. The\ntechnical SEO tool\nalso allows you to filter keywords by search intent and analyze trends over time.\nAdditionally, SE Ranking offers detailed keyword grouping and tracking to help you refine and monitor your SEO efforts more effectively.\nVia SE Ranking\nWinner: Ahrefs\nBased on overall features, Ahrefs is the winner for keyword research. It offers more depth, especially in terms of\ncompetitive analysis\nand clickstream data, making it a more comprehensive tool for building and refining keyword strategies.\n5. User Experience\nAhrefs has a well-designed, feature-packed interface, but it can feel a bit complex for beginners. The platform offers detailed reports with multiple filters to customize data views, which is great for advanced users but may overwhelm newcomers.\nTools like Site Explorer and Keywords Explorer are easy to navigate for experienced SEOs, and the tool’s extensive help center provides excellent support. \nHowever, some users may need time to fully understand the depth of data available and how to use it most effectively. Overall, Ahrefs offers power and flexibility, but the learning curve can be steep for some.\nVia Ahrefs\nSE Ranking’s interface is clean, simple, and designed for efficiency. The dashboard clearly presents your project data without unnecessary clutter, making it easier for users to focus on the important metrics. \nKey tools like keyword research, competitor analysis, and ranking tracking are accessible and straightforward, with drag-and-drop features and easy-to-read visualizations.\nThe platform’s simplicity stands out, making it especially attractive for users who prioritize a smoother experience over a tool with more complex data. Plus, it offers intuitive workflows and a support team that’s highly praised among users. \nWinner: SE Ranking\nSE Ranking wins for user experience due to its simpler, more intuitive interface. It’s ideal for users who value ease of use and a clear, streamlined experience. \nWhile Ahrefs offers more advanced features, SE Ranking’s design caters better to both beginners and those looking to efficiently manage multiple SEO projects without getting lost in complex data.\n6. Pricing\nAhrefs offers a range of pricing plans, with the entry-level plan starting at $99\/month, offering limited features like 5 projects, 750 tracked keywords, and 100,000 crawl credits. The higher tiers can go up to $399\/month with 50 projects and more extensive data.\nWhile Ahrefs is packed with powerful features, the pricing might be out of reach for smaller businesses or individual users, especially given the relatively restrictive lower-tier limits. \nHowever, for agencies or teams with complex SEO needs, the value is clear due to the depth of data and reporting available.\nSE Ranking provides more affordable pricing options, with plans starting at $65\/month. The entry-level package offers 50 domain checks per day, 500 keywords for rank tracking, and 100,000 pages for website audits.\nThe Pro plan at $119\/month offers extended limits, and the Business plan starts at $259\/month with even more features. Compared to Ahrefs, SE Ranking is more budget-friendly, making it a great option for smaller businesses or users who need essential SEO tools without the premium price tag.\nWinner: No clear winner \nThere is no clear winner here, as there’s an alternative solution that’s even more comprehensive than Ahrefs and more budget-friendly. It combines the best features of both tools, making it particularly beneficial for agencies.\nA More Innovative Alternative: Search Atlas\nSearch Atlas is quickly becoming a go-to SEO tool, known for its comprehensive features that cover everything from crawling and technical SEO to backlinks and competitor research. Its robust toolkit allows agencies to dive deep into backlink analysis, uncover competitor strategies, and optimize internal linking.\nWith regular updates and new features, it’s evolving into the ultimate all-in-one solution for agencies looking to stay ahead in the SEO game.\nSearch Atlas Features\nSearch Atlas is unique in the breadth of its scope. It covers every aspect of SEO, including:\nSite Audit Tools:\nProvides in-depth reports on site health, technical issues, and automated notifications for 24\/7 monitoring.\nLocal SEO Tools:\nOffers local heatmaps, citation building, and automated GBP management to enhance local search visibility.\nOn-Page Tools:\nAnalyzes site optimization, content, and keyword usage, and compares competitors to provide actionable improvement suggestions.\nOff-Page Tools:\nManages link-building efforts with outreach templates, filtering, and press release syndication for stronger authority.\nReporting:\nCustomizable reports that allow agencies to tailor insights and track client performance with ease. \nContent\n: Covers content planning, optimization, and AI-assisted creation to improve search rankings and user engagement.\nAutomation\n: Automates SEO tasks, offering instant fixes, one-click publishing, and AI-driven content recommendations for efficiency.\nCompetitor Research:\nProvides backlink analysis, link gap analysis, keyword gap analysis, and Site Explorer to analyze competitors effectively.\nSite Crawling\nSearch Atlas takes a modern approach to technical SEO by using first-party data directly from Google Search Console. Unlike traditional tools relying on estimates, it ensures accuracy with browser emulation and JavaScript-enabled crawling, capturing the web as Google sees it.\nUsers get reliable, up-to-date insights with no guesswork. Even with major Google changes, Search Atlas users saw zero disruptions, demonstrating its commitment to accuracy and security, keeping agencies and businesses ahead without slowing down.\nTechnical SEO Tools\nThe Search Atlas technical SEO suite offers comprehensive tools, including live issue alerts and a powerful site auditor that scans up to a million pages.\nWith features like internal link visualization, real-time crawl monitoring, and schema creation, optimizing site structure has never been easier. \nSearch Atlas provides actionable insights to fix every SEO issue on your website.\nOur AI assistant allows you to fix these issues directly from the dashboard, automating tedious SEO tasks so you can focus elsewhere.\nDomain Power\nWe measure site authority a bit differently with something called Domain Power (DP), along with a few other reference scores. DP combines organic traffic and ranking keywords to give a reliable picture of a site’s authority. \nThe data doesn’t lie: Higher Domain Power = Better Rankings.\nUnlike traditional metrics that rely on backlinks or external signals, DP uses real-world performance data straight from Google Search Console. \nAnd the best part? It’s consistent with actual SERP rankings.\nBacklink Analysis\nSearch Atlas provides a powerful set of backlink tools like Link Gap Analysis, Backlink Comparison, and Topical Relevance. \nThese tools make it easy to dig into your backlinks and explore how they relate to your competitors, giving you a clear view of your link profile and market position.\nWith Link Gap Analysis, you can spot keywords your competitors rank for but you don’t, showing you content gaps to target. Backlink Comparison lets you compare backlink profiles side-by-side, revealing potential link-building opportunities. \nTopical Relevance ensures that the backlinks you gain are relevant to your site’s content and audience.\nPerform competitor backlink analysis with Search Atlas to see new or lost links or referring domains, historical data, and more\nKeyword Tools\nSearch Atlas offers a solid range of\nkeyword research\n, tracking, analysis, and clustering tools that can help you refine your content strategy.\nThe Keyword Magic Tool is especially useful for digging deep into keyword data, allowing you to find the most relevant terms for your content. The tool also lets you organize and track keywords in various clusters, making it easier to prioritize.\nYou can seamlessly transfer these keywords into the content planner, where you can create your editorial calendar in just a few minutes. \nPlus, you get automation and AI writing tools to speed up the process even further. \nOTTO SEO\nOne of the coolest features of Search Atlas is\nOTTO\n, the AI-powered SEO agent that automates your SEO tasks with ease. OTTO not only detects issues but can also apply fixes directly, saving you hours of manual work. \nIt’s designed to handle everything from technical SEO fixes to content optimization, so you don’t have to.\nIn the near future, OTTO will expand with OTTO Google Ads, a new feature that takes on the management of your PPC campaigns.\nThis addition will automate the optimization of your ads, helping you save both time and budget while ensuring better performance.\nUsability\nSEO platforms can be a lot to handle due to the volume of data they provide. To make it easier, Search Atlas offers a guided demo and personalized onboarding, so users can quickly get the hang of all the tools.\nWe’re also proud to say Gartner has recognized Search Atlas as the top SEO platform for both usability and user satisfaction.\nSearch Atlas Pricing \nSearch Atlas offers a broader range of tools at a more affordable price than Ahrefs, and provides more robust PPC features compared to SE Ranking.\nStarter plan\nGrowth plan \nPro plan\nEnterprise\nPrice:\n$99 monthly\n$199 monthly\n$399 monthly\nCustom\nFree OTTO Activation\n1\n1\n3\nCustom\nUser Seats\n2\n3\n5\nCustom\nGSC Sites\n5\n15\nUnlimited\nCustom\nAutomated GBP Accounts\n3\n10\n25\nCustom\nRegular AI Quota\n100\n250\nUnlimited\nCustom\nSearch Atlas: Even More Comprehensive, Even Better Suited for Agencies\nHonestly, our platform is so packed with features that they can’t fit into this article—especially the ones we’re still developing! 😀 We currently have over 40 tools, and thanks to automation, they’re easy to manage.\nWe recommend checking them all out in our features section. Plus, you’ll get onboarding calls, tutorials, and full support during your free trial (and beyond). \nIf you’re into SEO and AI innovation, try it out with a 7-day free trial. No risk, just potential rewards.\nSign up today and explore!","attrs_markdown":"[Authority Builder 101: The Blueprint to Becoming a Trusted Source \\| Reserve Your Seat](https:\/\/searchatlas.com\/authority-builder-101-workshop\/)\n\n[![Search Atlas white logo](https:\/\/searchatlas.com\/wp-content\/uploads\/2023\/12\/white.svg)](https:\/\/searchatlas.com\/)\n\n- [Features](https:\/\/searchatlas.com\/features\/)\n  \n  Close Features\n  \n  Open Features\n  Featured tools\n  \n  - [OTTO SEO](https:\/\/searchatlas.com\/otto-seo\/)\n  - [OTTO Google Ads™](https:\/\/searchatlas.com\/otto-google-ads\/)\n  - [Atlas Brain TRENDING](https:\/\/searchatlas.com\/atlas-brain\/)\n  - [Enterprise SEO Software](https:\/\/searchatlas.com\/enterprise-agency\/)\n  - [LLM Visibility](https:\/\/searchatlas.com\/llm-visibility\/)\n  \n  local\n  \n  - [GBP Management Software](https:\/\/searchatlas.com\/google-my-business-management-software\/)\n  - [Local Citations](https:\/\/searchatlas.com\/local-citations\/)\n  - [GBP Galactic™](https:\/\/searchatlas.com\/gbp-galactic\/)\n  - [Local SEO](https:\/\/searchatlas.com\/local-seo\/)\n  \n  Content\n  \n  - [Topical Maps](https:\/\/searchatlas.com\/seo-topical-maps\/)\n  - [Content Genius V3](https:\/\/searchatlas.com\/content-genius\/)\n  - [Report Builder](https:\/\/searchatlas.com\/report-builder\/)\n  \n  Agencies\n  \n  - [GBP Management Software](https:\/\/searchatlas.com\/google-my-business-management-software\/)\n  - [Portfolio Summary™](https:\/\/searchatlas.com\/portfolio-summary\/)\n  \n  Technical\n  \n  - [Site Explorer](https:\/\/searchatlas.com\/site-explorer\/)\n  - [Site Auditor](https:\/\/searchatlas.com\/site-auditor-2\/)\n  - [On Page Audit](https:\/\/searchatlas.com\/on-page-audit-tool\/)\n  \n  authority\n  \n  - [Link Building Software](https:\/\/searchatlas.com\/link-building-outreach-tool\/)\n  - [Press Release Software](https:\/\/searchatlas.com\/press-release-software\/)\n  - [Backlink Analyzer Software](https:\/\/searchatlas.com\/backlink-analyzer\/)\n  \n  Learn More With Us\n  \n  - [Live Events](https:\/\/searchatlas.com\/live-events\/)\n- [OTTO SEO](https:\/\/searchatlas.com\/otto-seo\/)\n  \n  Close OTTO SEO\n  \n  Open OTTO SEO\n  Activate OTTO SEO\n  \n  When you let OTTO do your SEO, you’ll see improvements in website authority, content quality, technical performance, and user engagement across your websites. Leading to maximum organic traffic results for your brands of agency clients.\n  \n  - [Meet OTTO SEO](https:\/\/searchatlas.com\/otto-seo\/)\n  - [OTTO Google Ads™](https:\/\/searchatlas.com\/otto-google-ads\/)\n  - [How to Add OTTO to Your Site](https:\/\/searchatlas.com\/otto-pixel\/)\n  - [OTTO Implementation Services](https:\/\/searchatlas.com\/otto-implementer\/)\n  - [Knowledge Base](https:\/\/help.searchatlas.com\/en\/)\n  \n  Automate your SEO in 1 click\n  \n  A first-of-its-kind AI SEO tool that will   \n  revolutionize the way you do SEO.\n  \n  [Learn More](https:\/\/searchatlas.com\/otto-seo\/)\n- Why Us\n  \n  Close Why Us\n  \n  Open Why Us\n  - [Case Studies](https:\/\/searchatlas.com\/case-studies\/)\n  - [Testimonials](https:\/\/searchatlas.com\/testimonials\/)\n  - [Search Atlas vs. Ahrefs](https:\/\/searchatlas.com\/searchatlas-vs-ahrefs\/)\n  - [Search Atlas vs. SEMRush](https:\/\/searchatlas.com\/search-atlas-vs-semrush\/)\n  - [Search Atlas vs. Surfer SEO](https:\/\/searchatlas.com\/search-atlas-vs-surfer-seo\/)\n  - [Search Atlas vs. All SEO Tools](https:\/\/searchatlas.com\/search-atlas-vs-all-seo-tools\/)\n- [Pricing](https:\/\/searchatlas.com\/pricing\/)\n- [White Label](https:\/\/searchatlas.com\/white-label-seo-software\/)\n- [Demos](https:\/\/searchatlas.com\/demo\/)\n- Enterprise\n  \n  Close Enterprise\n  \n  Open Enterprise\n  - [Get a Quote](https:\/\/searchatlas.com\/enterprise-quote\/)\n  - [Enterprise Agencies](https:\/\/searchatlas.com\/enterprise-agency\/)\n  - [Enterprise Brand](https:\/\/searchatlas.com\/enterprise-brand\/)\n- [Login](https:\/\/dashboard.searchatlas.com\/login)\n\n[Login](https:\/\/dashboard.searchatlas.com\/login)\n\n[Get Started](https:\/\/dashboard.searchatlas.com\/register\/)\n\n![Picture of Arman Advani](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/Arman_photo-300x300.avif)\n\n- [Arman Advani](https:\/\/searchatlas.com\/blog\/author\/arman\/)\n- Director of SEO Strategist at Search Atlas\n# SE Ranking vs. Ahrefs: What SEO Tool Is Right for You? (2025)\nChoosing the right SEO tool can feel overwhelming, especially with so many options out there....\n\n[Try Search Atlas](https:\/\/dashboard.searchatlas.com\/register)\n\n### Did like a post? Share it with:\n![Picture of Arman Advani](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/Arman_photo-300x300.avif)\n\n- [Arman Advani](https:\/\/searchatlas.com\/blog\/author\/arman\/)\n- Director of SEO Strategist at Search Atlas\n\nChoosing the right SEO tool can feel overwhelming, especially with so many options out there.\n\nSE Ranking vs. Ahrefs is a comparison that often comes up for anyone looking to step up their SEO game. Both platforms boast powerful features, but which one truly delivers the best results for your needs?\n\nWith pricing, features, and ease of use all in the mix, it’s essential to know what each platform excels at—and where they fall short.\n\nSE Ranking offers a more affordable entry point with a user-friendly interface, while Ahrefs is renowned for its comprehensive data and advanced [SEO audit tools](https:\/\/searchatlas.com\/blog\/free-seo-audit-tools\/).\n\nLet’s dig deep into their popular features, limitations, and pricing plans.\n\n## What Is SE Ranking?\n![se ranking dashboard](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/se-ranking-dashboard-optim-1024x590.avif)\n\nVia SE Ranking\n\nSE Ranking is an SEO platform that helps with various aspects of search engine optimization. SE Rankings provides tools to track rankings, monitor website performance, and analyze competitors, all in one place.\n\nIt’s especially useful for agencies and businesses that need to manage multiple clients or scale their SEO efforts\n\nSE Ranking allows you to track rankings across several search engines like Google, Bing, Yahoo, and YouTube, giving you a broader view of your site’s performance. It also helps identify issues like traffic drops or keyword cannibalization.\n\nThe platform’s reporting is customizable, so [SEO agencies](https:\/\/searchatlas.com\/blog\/seo-agency-profitability\/) can easily present data to clients in a way that makes sense.\n\nBeyond SEO, SE Ranking includes features for lead generation and content marketing, making it a more well-rounded tool for digital marketing overall. It’s built to support everything from local SEO to larger-scale campaigns. Overall, it’s a flexible choice, slightly more affordable than Ahrefs.\n\n### SE Ranking Features\nWhile SE Ranking and Ahrefs share similar SEO functions, SE Ranking offers unique features tailored to agencies and businesses. This especially includes reporting tools, which are more approachable than those in Ahrefs, which charges a lot for the add-ons.\n\nHere are the main features of SE Ranking:\n\n- **Keyword Rank Tracker**: Tracks keyword rankings across various search engines to monitor SEO performance.\n- **Keyword & Competitive Research Tools**: Helps identify relevant keywords and analyze competitors’ strategies for better optimization.\n- **On-Page SEO Checker**: Evaluates on-page SEO factors, offering suggestions to improve website optimization and visibility.\n- **Website Audit Tool**: Performs a comprehensive site audit to identify technical SEO issues and improve website performance.\n- **Backlink Checker and Gap Analyzer**: Analyzes backlink profiles and identifies backlink opportunities and gaps compared to competitors.\n- **Content Editor and AI Writer**: Assists with content creation and optimization, using AI to improve quality and SEO performance.\n- **Local Marketing Module**: Enables tracking of local rankings and optimization for location-based SEO strategies.\n- **SEO Report Builder**: Customizes and generates detailed SEO reports, with options for white-labeling and automated delivery to clients.\n### SE Ranking Pricing\n- **Essential**: \\$65\/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons.\n- **Pro**: \\$119\/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available.\n- **Business**: \\$259\/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons.\n\n[![Search Atlas Customer Results Blog Banner](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/Search-Atlas-Customer-Results-Blog-Banner-1024x207.avif)](https:\/\/dashboard.searchatlas.com\/register)\n\n## What Is Ahrefs?\n![ahrefs main dashboard](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/ahrefs-main-dashboard-1024x506.avif)\n\nVia Ahrefs\n\nAhrefs is a powerful SEO tool used to help businesses improve their online presence. It’s packed with features for keyword research, backlink analysis, and competitor tracking, among other things.\n\nRecently, Ahrefs has stepped up its game by rolling out a bunch of new AI tools. One standout is the AI Content Helper, which focuses on making your content topically relevant, not just keyword-heavy.\n\nIt also introduced AI-powered translations, making it easier to scale your SEO efforts internationally by quickly translating keywords for different markets.\n\nOn top of that, updates to its Site Explorer and Rank Tracker give users deeper insights into how their traffic changes over time and what search intent their audience has. These features help SEO pros keep track of performance and fine-tune their strategies, so the tool remains highly popular.\n\n### Ahrefs Features\nAhrefs is a leading SEO and marketing platform that provides a wide range of tools designed to enhance website performance and content strategies. Its key features include:\n\n- **Site Explorer:** Study your competitors’ websites to gain insights and refine your SEO tactics.\n- **Keywords Explorer:** Discover what your customers are searching for to improve your content and advertising efforts.\n- **Rank Tracker:** Monitor your website’s rankings in search engines to measure progress and performance.\n- **Web Explorer:** Search across all pages and links indexed by Ahrefs to uncover new backlink opportunities.\n- **Site Audit:** Audit and optimize your website by identifying potential issues and improving technical SEO.\n- **Web Analytics:** Gain insights about your website’s traffic and user behavior for better decision-making.\n- **Content Explorer:** Track web mentions and find link-building opportunities to boost your content’s reach.\n- **AI Content Helper:** Use AI to optimize your content and ensure it’s comprehensive and competitive.\n### Ahrefs Pricing\nAhrefs offers a free account, which can be useful for freelancers and those with a hobby website. However, since free account features are limited, pros usually need paid plans, which doesn’t make it the most [cost-effective SEO](https:\/\/searchatlas.com\/blog\/cost-effective-seo\/) option.\n\n- **Free (AWT)**: \\$0 – Includes 5,000 crawl credits and basic tools for monitoring site health, backlinks, and keywords\n- **Starter**: \\$29\/month – 5,000 crawl credits with access to Site Explorer, Keywords Explorer, and Site Audit.\n- **Lite**: \\$129\/month – 5 projects, 6 months of historical data, 750 tracked keywords, 100,000 crawl credits, and more.\n- **Standard**: \\$249\/month – 20 projects, 2 years of historical data, 2,000 tracked keywords, 500,000 crawl credits, and more.\n- **Advanced**: \\$449\/month – 50 projects, 5 years of historical data, 5,000 tracked keywords, 1,500,000 crawl credits, and more.\n- **Enterprise**: \\$1,499\/month – API access, unlimited historical data, advanced features, and exclusive enterprise-level perks.\n## SE Ranking vs. Ahrefs: Comparing Product Features\nLet’s take a closer look at SE Ranking and Ahrefs. While both offer similar features, there are key differences that can impact how you use them. We’ll break down their main features to help you decide which one is the better fit.\n\n### 1\\. Site Auditing and Tracking Tools\nAhrefs’ Site Audit tool is a powerful solution for crawling and identifying technical SEO issues. It checks for common problems like slow load times, missing meta tags, duplicate content, and broken links.\n\nThe tool categorizes issues into errors, warnings, and notices, making it easy to prioritize which problems to address first.\n\nThe clear visualizations, such as crawl history and page health scores, provide insights into your site’s performance over time. Plus, the actionable recommendations help users quickly resolve issues, saving time and improving efficiency.\n\nHowever, due to [Google’s rate-limiting measures](https:\/\/www.searchenginejournal.com\/confirmed-google-is-requiring-javascript-to-block-seo-tools\/537705\/), Ahrefs faces challenges in crawling more effectively. To work around these limitations, Ahrefs uses residential proxies and browser emulation, which can increase server demands and operational costs.\n\nThis may result in slower crawls and could affect the depth of data available, potentially leading to price increases for users.\n\n![ahrefs site auditor](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/11\/ahrefs-site-auditor-1024x658.avif)\n\nVia Ahrefs\n\nSE Ranking’s website audit tool provides a thorough assessment of your site’s technical SEO health, covering areas such as page crawlability, HTTP status codes, Core Web Vitals, link attributes, and more.\n\nIt offers customizable settings, allowing you to schedule audits, select specific parameters, and even analyze JavaScript-heavy sites, thanks to recent updates like JavaScript rendering.\n\nThis enhancement ensures deeper insights into dynamic content. While these updates can slightly slow the process—especially for larger sites—the tool remains fast, able to crawl up to 1,000 pages in under 2 minutes.\n\nWith 115+ metrics for in-depth analysis, it’s a robust solution for identifying issues and tracking SEO progress, ensuring your site is optimized for performance and user experience.\n\n![Open-Website-Audit-Settings](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/Open-Website-Audit-Settings-1024x493.avif)\n\n#### Winner: SE Ranking\nSE Ranking’s site audit tool excels by automating the audit process as soon as a new project is added, eliminating the need for manual setup. Once the audit is complete, the SEO health score is updated in the Projects section, providing a quick overview.\n\nCompared to Ahrefs, SE Ranking offers more detailed and actionable insights, making it a stronger choice for thorough audits.\n\n### 2\\. Backlink Analysis\nAhrefs’ backlink analysis tools are robust, providing an in-depth look at a site’s link profile. The Site Explorer tool offers access to a massive link database, displaying vital metrics like Domain Rating (DR) and URL Rating (UR), which help assess link quality.\n\nThe “Backlink Profile” section is invaluable, offering granular filters for tracking new, lost, dofollow, and nofollow links, helping identify gaps in your strategy. The standout “Link Intersect” tool lets you spot high-quality backlink opportunities from domains linking to competitors but not you.\n\nAdditionally, the “Referring Domains” feature adds another layer of analysis, allowing you to evaluate the authority of backlink sources.\n\nOverall, Ahrefs provides all the necessary tools for a comprehensive backlink analysis that’s more detailed and actionable than most competitors in the market.\n\n![Ahrefs backlinks dashboard](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/03\/Ahrefs-backlinks-dashboard-1024x483.avif)\n\nVia Ahrefs\n\nSE Ranking’s backlink analysis tool provides a robust set of features, including access to a vast database of 2.9 trillion backlinks and 411 million domains. Key insights include Domain Trust, toxicity scores, anchor text analysis, and the ability to track new and lost backlinks.\n\nThe tool displays dynamic metrics on backlink growth, offering a clear picture of your site’s off-page performance. SE Ranking’s database is updated frequently, ensuring fresh and relevant data for users.\n\nHowever, it falls slightly behind Ahrefs in terms of database size and link freshness, giving Ahrefs a slight edge in these areas.\n\nDespite this, SE Ranking’s real-time updates, detailed reporting, and user-friendly interface make it an excellent choice for smaller-scale operations looking for actionable insights and solid backlink analysis.\n\n![SE Ranking Backlink-Checker](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/Backlink-Checker-1024x494.avif)\n\nVia SE Ranking\n#### Winner: Ahrefs\nAhrefs takes the lead because of its sheer size and freshness. The database is massive, meaning you get more accurate, up-to-date data, especially when tracking backlinks. The “Link Intersect” tool is a fantastic feature, helping you spot untapped backlink opportunities.\n\nOverall, Ahrefs just feels more powerful and comprehensive for anyone looking to analyze their link profile.\n\n### 3\\. Competitor Research\nAhrefs’ Competitor Research tool provides deep insights into competitors’ SEO, content, backlinks, and ads.\n\nUsing Site Explorer, you can analyze their rankings, see what content performs well, and discover backlink sources. This data allows you to replicate their strategies or find gaps in their approach.\n\nA standout feature is the content gap analysis. It shows you keywords your competitors rank for, but you don’t. By targeting these gaps, you can boost traffic and potentially outrank them. You can narrow results to focus on top-ranking keywords to prioritize.\n\nAdditionally, Ahrefs helps you monitor your share of voice, highlighting changes in traffic compared to competitors. This lets you adjust strategies based on competitor activity and market shifts.\n\n![ahrefs competitor analysis tool](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/ahrefs-competitor-analysis-tool-1024x765.avif)\n\nVia Ahrefs\n\nSE Ranking’s Competitor Research tool provides valuable insights into your competition’s SEO and PPC strategies. You can analyze traffic fluctuations, backlinks, keywords, and ads in one place.\n\nThe tool allows you to compare your keywords with competitors and identify content gaps—keywords they rank for but you don’t.\n\nSE Ranking also tracks your competitors’ ad performance. You can analyze Google Ads campaigns, uncover the keywords they target, and see their ad history to build better ads. This helps optimize your own PPC efforts by learning from competitors’ successful tactics.\n\nThe historical data feature is another plus. You can examine your competitors’ SEO performance over time, including ranking changes and shifts in traffic. Essentially, the tools have different strengths in these aspects, so the winner is the one who better fits your needs.\n\n![SE ranking competitor analysis tool](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/SE-ranking-competitor-analysis-tool-1024x575.avif)\n\nSE Ranking Competitor Analysis Tool\n#### Winner: Tied\nAhrefs primarily shines in SEO and backlink analysis, with PPC data being more of a secondary feature. While it does provide keyword analysis and ad insights, it’s not as in-depth or focused on paid campaigns as SE Ranking.\n\nSE Ranking, on the other hand, is more robust when it comes to PPC analysis. The platform offers detailed data on competitors’ paid ads, including historical data, ad history, and keyword targeting. It allows you to closely monitor PPC performance, refine your ad strategy, and adapt based on competitors’ successful campaigns.\n\n### 4\\. Keyword Research\nAhrefs excels in keyword research with its powerful Keywords Explorer tool. It offers detailed insights into search volume, keyword difficulty, and CPC for over 170 countries.\n\nThe tool provides a wide array of keyword suggestions, including related keywords, questions, and click data. Ahrefs also gives you a unique “parent topic” feature to ensure you’re targeting the right keywords based on search intent.\n\nThe [keyword intent](https:\/\/searchatlas.com\/blog\/keyword-intent\/) data is fresh and extensive, making it ideal for building a well-rounded content strategy or for identifying profitable opportunities in your niche.\n\n![Ahrefs Keyword Generator Tool](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/Ahrefs-Keyword-Generator-Tool-1024x521.avif)\n\nVia Ahrefs\n\nSE Ranking’s keyword research tool offers similar functionality with a focus on ease of use. It provides keyword suggestions based on search volume, difficulty, and CPC across multiple countries.\n\nOne standout feature is its ability to track competitors’ keyword rankings and display overlap, giving you insights into which keywords your competitors are targeting. The [technical SEO tool](https:\/\/searchatlas.com\/blog\/technical-seo-tools\/) also allows you to filter keywords by search intent and analyze trends over time.\n\nAdditionally, SE Ranking offers detailed keyword grouping and tracking to help you refine and monitor your SEO efforts more effectively.\n\n![se ranking keyword suggestion tool](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/se-ranking-keyword-suggestion-tool-1024x437.avif)\n\nVia SE Ranking\n#### Winner: Ahrefs\nBased on overall features, Ahrefs is the winner for keyword research. It offers more depth, especially in terms of [competitive analysis](https:\/\/searchatlas.com\/blog\/competitive-keyword-research\/) and clickstream data, making it a more comprehensive tool for building and refining keyword strategies.\n\n### 5\\. User Experience\nAhrefs has a well-designed, feature-packed interface, but it can feel a bit complex for beginners. The platform offers detailed reports with multiple filters to customize data views, which is great for advanced users but may overwhelm newcomers.\n\nTools like Site Explorer and Keywords Explorer are easy to navigate for experienced SEOs, and the tool’s extensive help center provides excellent support.\n\nHowever, some users may need time to fully understand the depth of data available and how to use it most effectively. Overall, Ahrefs offers power and flexibility, but the learning curve can be steep for some.\n\n![ahrefs site explorer](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/ahrefs-site-explorer-1024x640.avif)\n\nVia Ahrefs\n\nSE Ranking’s interface is clean, simple, and designed for efficiency. The dashboard clearly presents your project data without unnecessary clutter, making it easier for users to focus on the important metrics.\n\nKey tools like keyword research, competitor analysis, and ranking tracking are accessible and straightforward, with drag-and-drop features and easy-to-read visualizations.\n\nThe platform’s simplicity stands out, making it especially attractive for users who prioritize a smoother experience over a tool with more complex data. Plus, it offers intuitive workflows and a support team that’s highly praised among users.\n\n![19-default-rankings-module-min](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/19-default-rankings-module-min-1024x549.avif)\n\n#### Winner: SE Ranking\nSE Ranking wins for user experience due to its simpler, more intuitive interface. It’s ideal for users who value ease of use and a clear, streamlined experience.\n\nWhile Ahrefs offers more advanced features, SE Ranking’s design caters better to both beginners and those looking to efficiently manage multiple SEO projects without getting lost in complex data.\n\n### 6\\. Pricing\nAhrefs offers a range of pricing plans, with the entry-level plan starting at \\$99\/month, offering limited features like 5 projects, 750 tracked keywords, and 100,000 crawl credits. The higher tiers can go up to \\$399\/month with 50 projects and more extensive data.\n\nWhile Ahrefs is packed with powerful features, the pricing might be out of reach for smaller businesses or individual users, especially given the relatively restrictive lower-tier limits.\n\nHowever, for agencies or teams with complex SEO needs, the value is clear due to the depth of data and reporting available.\n\nSE Ranking provides more affordable pricing options, with plans starting at \\$65\/month. The entry-level package offers 50 domain checks per day, 500 keywords for rank tracking, and 100,000 pages for website audits.\n\nThe Pro plan at \\$119\/month offers extended limits, and the Business plan starts at \\$259\/month with even more features. Compared to Ahrefs, SE Ranking is more budget-friendly, making it a great option for smaller businesses or users who need essential SEO tools without the premium price tag.\n\n#### Winner: No clear winner\nThere is no clear winner here, as there’s an alternative solution that’s even more comprehensive than Ahrefs and more budget-friendly. It combines the best features of both tools, making it particularly beneficial for agencies.\n\n## A More Innovative Alternative: Search Atlas\nSearch Atlas is quickly becoming a go-to SEO tool, known for its comprehensive features that cover everything from crawling and technical SEO to backlinks and competitor research. Its robust toolkit allows agencies to dive deep into backlink analysis, uncover competitor strategies, and optimize internal linking.\n\nWith regular updates and new features, it’s evolving into the ultimate all-in-one solution for agencies looking to stay ahead in the SEO game.\n\n### Search Atlas Features\n![search atlas suite of tools](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/11\/search-atlas-suite-of-tools-optim-1024x522.avif)\n\nSearch Atlas is unique in the breadth of its scope. It covers every aspect of SEO, including:\n\n- [**Site Audit Tools:**](https:\/\/searchatlas.com\/site-auditor-2\/) Provides in-depth reports on site health, technical issues, and automated notifications for 24\/7 monitoring.\n- [**Local SEO Tools:**](https:\/\/searchatlas.com\/local-seo-software\/) Offers local heatmaps, citation building, and automated GBP management to enhance local search visibility.\n- [**On-Page Tools:**](https:\/\/searchatlas.com\/on-page-audit-tool\/) Analyzes site optimization, content, and keyword usage, and compares competitors to provide actionable improvement suggestions.\n- [**Off-Page Tools:**](https:\/\/searchatlas.com\/link-building-outreach-tool\/) Manages link-building efforts with outreach templates, filtering, and press release syndication for stronger authority.\n- [**Reporting:**](https:\/\/searchatlas.com\/features\/) Customizable reports that allow agencies to tailor insights and track client performance with ease.\n- [**Content**](https:\/\/searchatlas.com\/features\/): Covers content planning, optimization, and AI-assisted creation to improve search rankings and user engagement.\n- [**Automation**](https:\/\/searchatlas.com\/features\/): Automates SEO tasks, offering instant fixes, one-click publishing, and AI-driven content recommendations for efficiency.\n- [**Competitor Research:**](https:\/\/searchatlas.com\/features\/) Provides backlink analysis, link gap analysis, keyword gap analysis, and Site Explorer to analyze competitors effectively.\n#### Site Crawling\nSearch Atlas takes a modern approach to technical SEO by using first-party data directly from Google Search Console. Unlike traditional tools relying on estimates, it ensures accuracy with browser emulation and JavaScript-enabled crawling, capturing the web as Google sees it.\n\n![](https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfq1y4sj7_r062VBXp37xFI09NNe3KMheNwYK-YsGMxfxLslI9KyOtmxX0i-fy68iMT_GDUV5LawgOe_hOl8XLRCvdbIc1FTmSUTQx9r1FdbF-LV4lKw4Xpa5JQiBj8gSI?key=EIMGLV-TNiRCt1ZeAuu6nu2b)\n\nUsers get reliable, up-to-date insights with no guesswork. Even with major Google changes, Search Atlas users saw zero disruptions, demonstrating its commitment to accuracy and security, keeping agencies and businesses ahead without slowing down.\n\n#### Technical SEO Tools\nThe Search Atlas technical SEO suite offers comprehensive tools, including live issue alerts and a powerful site auditor that scans up to a million pages.\n\nWith features like internal link visualization, real-time crawl monitoring, and schema creation, optimizing site structure has never been easier.\n\n![search atlas technical seo insights](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/search-atlas-technical-seo-insights-1024x592.avif)\n\nSearch Atlas provides actionable insights to fix every SEO issue on your website.\n\nOur AI assistant allows you to fix these issues directly from the dashboard, automating tedious SEO tasks so you can focus elsewhere.\n\n#### Domain Power\nWe measure site authority a bit differently with something called Domain Power (DP), along with a few other reference scores. DP combines organic traffic and ranking keywords to give a reliable picture of a site’s authority.\n\n![correlation for domain power ranking with other metrics organic traffic organic keyword domain rating domain authority backlinks](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/correlation-domain-power.avif)\n\nThe data doesn’t lie: Higher Domain Power = Better Rankings.\n\nUnlike traditional metrics that rely on backlinks or external signals, DP uses real-world performance data straight from Google Search Console.\n\nAnd the best part? It’s consistent with actual SERP rankings.\n\n#### Backlink Analysis\nSearch Atlas provides a powerful set of backlink tools like Link Gap Analysis, Backlink Comparison, and Topical Relevance.\n\nThese tools make it easy to dig into your backlinks and explore how they relate to your competitors, giving you a clear view of your link profile and market position.\n\nWith Link Gap Analysis, you can spot keywords your competitors rank for but you don’t, showing you content gaps to target. Backlink Comparison lets you compare backlink profiles side-by-side, revealing potential link-building opportunities.\n\nTopical Relevance ensures that the backlinks you gain are relevant to your site’s content and audience.\n\n![Search Atlas Competitor Backlink Analysis Dashboard](https:\/\/searchatlas.com\/wp-content\/uploads\/2023\/11\/image3-1024x528.webp)\n\nPerform competitor backlink analysis with Search Atlas to see new or lost links or referring domains, historical data, and more\n#### Keyword Tools\nSearch Atlas offers a solid range of [keyword research](https:\/\/searchatlas.com\/keyword-research-tool\/), tracking, analysis, and clustering tools that can help you refine your content strategy.\n\nThe Keyword Magic Tool is especially useful for digging deep into keyword data, allowing you to find the most relevant terms for your content. The tool also lets you organize and track keywords in various clusters, making it easier to prioritize.\n\n![keyword research dropping trend iphone 15 review 2025 example search atlas](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/keyword-research-iphone-15-example-1024x627.avif)\n\nYou can seamlessly transfer these keywords into the content planner, where you can create your editorial calendar in just a few minutes.\n\nPlus, you get automation and AI writing tools to speed up the process even further.\n\n#### OTTO SEO\nOne of the coolest features of Search Atlas is [OTTO](https:\/\/searchatlas.com\/otto-seo\/), the AI-powered SEO agent that automates your SEO tasks with ease. OTTO not only detects issues but can also apply fixes directly, saving you hours of manual work.\n\nIt’s designed to handle everything from technical SEO fixes to content optimization, so you don’t have to.\n\n![](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/otto-details-page-1024x683.avif)\n\nIn the near future, OTTO will expand with OTTO Google Ads, a new feature that takes on the management of your PPC campaigns.\n\nThis addition will automate the optimization of your ads, helping you save both time and budget while ensuring better performance.\n\n#### Usability\nSEO platforms can be a lot to handle due to the volume of data they provide. To make it easier, Search Atlas offers a guided demo and personalized onboarding, so users can quickly get the hang of all the tools.\n\n![gartner best SEO platforms for usability and customer satisfaction search atlas](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/best-SEO-platforms-1024x838.avif)\n\nWe’re also proud to say Gartner has recognized Search Atlas as the top SEO platform for both usability and user satisfaction.\n\n### Search Atlas Pricing\nSearch Atlas offers a broader range of tools at a more affordable price than Ahrefs, and provides more robust PPC features compared to SE Ranking.\n\n|   | Starter plan | Growth plan | Pro plan | Enterprise |\n|---|---|---|---|---|\n| Price: | \\$99 monthly | \\$199 monthly | \\$399 monthly | Custom |\n| Free OTTO Activation | 1 | 1 | 3 | Custom |\n| User Seats | 2 | 3 | 5 | Custom |\n| GSC Sites | 5 | 15 | Unlimited | Custom |\n| Automated GBP Accounts | 3 | 10 | 25 | Custom |\n| Regular AI Quota | 100 | 250 | Unlimited | Custom |\n## Search Atlas: Even More Comprehensive, Even Better Suited for Agencies\nHonestly, our platform is so packed with features that they can’t fit into this article—especially the ones we’re still developing! 😀 We currently have over 40 tools, and thanks to automation, they’re easy to manage.\n\nWe recommend checking them all out in our features section. Plus, you’ll get onboarding calls, tutorials, and full support during your free trial (and beyond).\n\nIf you’re into SEO and AI innovation, try it out with a 7-day free trial. No risk, just potential rewards. [Sign up today and explore\\!](https:\/\/dashboard.searchatlas.com\/register)\n\n![Picture of Arman Advani](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/Arman_photo-300x300.avif)\n\n- [Arman Advani](https:\/\/searchatlas.com\/blog\/author\/arman\/)\n- Director of SEO Strategist at Search Atlas\n\nI specialize in transforming SEO strategies through innovative AI technologies. With a focus on driving substantial growth and enhancing search engine performance, I lead our team in crafting data-driven solutions tailored to achieve your site's growth goals.\n\n### The New Era Of AI Visibility\n[Try Search Atlas](https:\/\/dashboard.searchatlas.com\/register)\n\n![](https:\/\/searchatlas.com\/wp-content\/uploads\/2026\/01\/AI-visibility-graphic.webp)\n### Join Our Community Of SEO Experts Today\\!\n\n## Related Reads to Boost Your SEO Knowledge\n[![Alternatives to Similarweb](https:\/\/searchatlas.com\/wp-content\/uploads\/2026\/03\/similarweb_alternatives_featured-1024x512.avif)](https:\/\/searchatlas.com\/blog\/similarweb-alternatives\/)\n\n[SEO Tools](https:\/\/searchatlas.com\/blog\/category\/seo-tools\/)\n\n### [28 Best Similarweb Alternatives (Free, Paid and Cheaper) in 2026](https:\/\/searchatlas.com\/blog\/similarweb-alternatives\/)\n\n[![Alternatives to Semrush](https:\/\/searchatlas.com\/wp-content\/uploads\/2026\/03\/semrush_alternatives_featured-1024x512.avif)](https:\/\/searchatlas.com\/blog\/semrush-alternatives\/)\n\n[SEO Tools](https:\/\/searchatlas.com\/blog\/category\/seo-tools\/)\n\n### [29 Best Semrush Alternatives (Free, Paid and Cheaper) in 2026](https:\/\/searchatlas.com\/blog\/semrush-alternatives\/)\n\n[![alternatives to Serpstat](https:\/\/searchatlas.com\/wp-content\/uploads\/2026\/03\/serpstat_alternatives_featured-1024x512.avif)](https:\/\/searchatlas.com\/blog\/serpstat-alternatives\/)\n\n[SEO Tools](https:\/\/searchatlas.com\/blog\/category\/seo-tools\/)\n\n### [30 Best Serpstat alternatives (Free, Paid and Cheaper) in 2026](https:\/\/searchatlas.com\/blog\/serpstat-alternatives\/)\n\n[![Alternatives to Rytr](https:\/\/searchatlas.com\/wp-content\/uploads\/2026\/03\/rytr_alternatives_featured-1-1024x512.avif)](https:\/\/searchatlas.com\/blog\/rytr-alternatives\/)\n\n[SEO Tools](https:\/\/searchatlas.com\/blog\/category\/seo-tools\/)\n\n### [30 Best Rytr Alternatives (Free, Paid and Cheaper) in 2026](https:\/\/searchatlas.com\/blog\/rytr-alternatives\/)\n\n[![Alternatives to Perplexity AI](https:\/\/searchatlas.com\/wp-content\/uploads\/2026\/03\/perplexity_ai_alternatives_featured-1024x512.avif)](https:\/\/searchatlas.com\/blog\/perplexityai-alternatives\/)\n\n[SEO Tools](https:\/\/searchatlas.com\/blog\/category\/seo-tools\/)\n\n### [28 Perplexity AI Alternatives (Free, Paid and Cheaper) in 2026](https:\/\/searchatlas.com\/blog\/perplexityai-alternatives\/)\n\n[![Best SEO Powersuite Alternatives](https:\/\/searchatlas.com\/wp-content\/uploads\/2026\/03\/seo_powersuite_alternatives_featured-1024x512.avif)](https:\/\/searchatlas.com\/blog\/seo-powersuite-alternatives\/)\n\n[SEO Tools](https:\/\/searchatlas.com\/blog\/category\/seo-tools\/)\n\n### [31 Best SEO Powersuite Alternatives (Free, Paid, and Cheaper) in 2026](https:\/\/searchatlas.com\/blog\/seo-powersuite-alternatives\/)\n\n## Visualize Your SEO Success:  Expert Videos & Strategies\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-unlocking-AI-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-cracking-code-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-mastering-seo-with-AI-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-unlocking-AI-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-cracking-code-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-mastering-seo-with-AI-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-Eric-Caldwell-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-Christmas-Present-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-seo-strategy-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-community-edition-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-Eric-Caldwell-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-Christmas-Present-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-seo-strategy-1.webp)\n\n[Play](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/Feature-image-community-edition-1.webp)\n\n## Real Success Stories: In-Depth Case Studies\nBusiness name:\n\nDr. David McInnis Orthodontics (dmsmile.com)\n\n### 472% Organic Traffic Growth & 380% More Patient Conversions in 6 Months\n#### The Challenge:\nDr. David McInnis Orthodontics struggled with low search visibility and inconsistent patient inquiries. Despite offering premium orthodontic services, their online presence failed to generate steady leads.\n\n##### 472% increase in organic traffic\n##### 380% growth in patient inquiries & conversions\n##### 250+ high-intent keywords ranking on Page 1\n##### 53% lower cost-per-acquisition\n\n![Advanced SEO software dashboard with analytics and insights.](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/graph-1024x423.webp)\n\n#### How We Did It:\nBy implementing Search Atlas’s advanced SEO strategy, we restructured their website for search intent alignment, optimized local SEO, and enhanced technical performance to dominate Google rankings.\n\nNow, Dr. David McInnis Orthodontics enjoys a steady stream of organic leads and a powerful online presence, making them the go-to orthodontic practice in their area.\n\nBusiness name:\n\nRehab Facility\n\n### Rehab Facility Dominates SERP with 1400+ Keywords in Top 3\n#### The Challenge:\nTheir mission is to provide clients with all the tools necessary to tackle addiction at its source. To do this, they needed to significantly increase their online presence and support their crucial mission.\n\n##### \\+277% Organic Traffic\n##### \\+ 135% Organic Keywords\n##### 1400 + Keywords Ranking Top 3\n##### 659% referring domains increased\n\n![Advanced SEO software dashboard showing organic keywords and traffic growth over 5 years.](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/image2-6-1.webp)\n\n#### How We Did It:\nThe client utilized Search Atlas to identify and resolve technical flaws, including broken links, slow loading times, and navigation issues. With OTTO, they performed these fixes and optimizations in one day.\n\nBusiness name:\n\nDUI Law Firm\n\n### Making an Austin DUI Law Firm a Local Reference with OTTO\n#### The Challenge:\nIn Austin’s bustling legal market, standing out as a DUI law firm is challenging due to intense competition. Achieving local search visibility requires an innovative strategic SEO approach.\n\n##### \\+100% Pins Improved\n##### \\+88% Locations Ranking Top 3\n##### \\+88% Higher Positions in Local Searches\n\n![Advanced SEO software map analysis for keyword ranking improvements.](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/1-3dui-compressed-1024x527.webp)\n\n#### How We Did It:\nTo improve search rankings for their keywords, we incorporated these terms into the website and Google Business Profile (GBP) over 4 weeks using OTTO. After OTTO implementation, 100% of the pins are ranking either in top 3 or top 5 local search positions.\n\nOTTO’s automated SEO optimization process simplifies SEO efforts, reducing manual labor and allowing the team to focus on other crucial tasks.\n\nBusiness name:\n\nnonprofit sensory learning center\n\n### Nonprofit Climbs from \\#27 to \\#1 and Doubles Traffic with OTTO\n#### The Challenge:\nThis center is dedicated to providing essential resources and programs for children with special needs and their families. Despite their valuable mission, the center’s website traffic had stalled for months, preventing them from connecting with potential clients.\n\n##### \\+ 111% Organic Traffic\n##### \\+75.5% Organic Keywords\n##### Top 1 Ranking for Target Keyword\n\n![Search Atlas advanced SEO software dashboard with organic and paid traffic data.](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/06\/image1-1-1-1024x264.webp)\n\n#### How We Did It:\nTo drive more traffic to their site, the client implemented OTTO’s recommendations. This included enhancing content quality, optimizing technical aspects of the site, refining on-page SEO elements, and building authority through the publication of 2 press releases.\n\nThe results were astounding. The client transitioned from being relatively obscure online to becoming a go-to resource in local search results for families seeking support.\n\n[Try Search Atlas](https:\/\/dashboard.searchatlas.com\/register)\n\n## Ready to Replace Your SEO Stack With a Smarter System?\nIf Any of These Sound Familiar, It’s Time for an Enterprise SEO Solution:\n\n25 - 1000+ websites being managed\n\n25 - 1000+ PPC accounts being managed\n\n25 - 1000+ GBP accounts being managed\n\n[![Search Atlas white logo](https:\/\/searchatlas.com\/wp-content\/uploads\/2023\/12\/white.svg)](https:\/\/searchatlas.com\/)\n\n[Linkedin](https:\/\/www.linkedin.com\/company\/searchatlas\/)\n\n[Instagram](https:\/\/www.instagram.com\/searchatlasseo\/)\n\n[Facebook](https:\/\/www.facebook.com\/searchatlas)\n\n[Reddit](https:\/\/www.reddit.com\/r\/SearchAtlasOfficial\/)\n\n[Youtube](https:\/\/www.youtube.com\/@SearchAtlas-SEO)\n\nThe Search Atlas Team\n\n- [About Us](https:\/\/searchatlas.com\/about-us\/)\n- [Careers](https:\/\/searchatlas.com\/careers\/)\n- [Help Center](https:\/\/help.searchatlas.com\/en\/)\n- [Customer Support](https:\/\/searchatlas.com\/blog\/se-ranking-vs-ahrefs\/)\n- [Need Some Extra Help?](https:\/\/searchatlas.com\/additional-help\/)\n- [Demos](https:\/\/searchatlas.com\/demo\/)\n- [Dashboard Status](https:\/\/status.searchatlas.com\/)\n\n- [About Us](https:\/\/searchatlas.com\/about-us\/)\n- [Careers](https:\/\/searchatlas.com\/careers\/)\n- [Help Center](https:\/\/help.searchatlas.com\/en\/)\n- [Customer Support](https:\/\/searchatlas.com\/blog\/se-ranking-vs-ahrefs\/)\n- [Need Some Extra Help?](https:\/\/searchatlas.com\/additional-help\/)\n- [Demos](https:\/\/searchatlas.com\/demo\/)\n- [Dashboard Status](https:\/\/status.searchatlas.com\/)\n\nCompetitors\n\n- [Search Atlas vs. Ahrefs](https:\/\/searchatlas.com\/searchatlas-vs-ahrefs\/)\n- [Search Atlas vs. SEMRush](https:\/\/searchatlas.com\/search-atlas-vs-semrush\/)\n- [Search Atlas vs. Surfer SEO](https:\/\/searchatlas.com\/search-atlas-vs-surfer-seo\/)\n- [Search Atlas vs All SEO Tools](https:\/\/searchatlas.com\/search-atlas-vs-all-seo-tools\/)\n\n- [Search Atlas vs. Ahrefs](https:\/\/searchatlas.com\/searchatlas-vs-ahrefs\/)\n- [Search Atlas vs. SEMRush](https:\/\/searchatlas.com\/search-atlas-vs-semrush\/)\n- [Search Atlas vs. Surfer SEO](https:\/\/searchatlas.com\/search-atlas-vs-surfer-seo\/)\n- [Search Atlas vs All SEO Tools](https:\/\/searchatlas.com\/search-atlas-vs-all-seo-tools\/)\n\nFeatures\n\n- [OTTO SEO](https:\/\/searchatlas.com\/otto-seo\/)\n- [OTTO Google Ads™](https:\/\/searchatlas.com\/otto-google-ads\/)\n- [Content Optimization Software](https:\/\/searchatlas.com\/content-genius\/)\n- [GBP Management Software](https:\/\/searchatlas.com\/google-my-business-management-software\/)\n- [GBP Galactic](https:\/\/searchatlas.com\/gbp-galactic\/)\n- [Local Citations](https:\/\/searchatlas.com\/local-citations\/)\n- [Topical Maps](https:\/\/searchatlas.com\/seo-topical-maps\/)\n- [Site Explorer](https:\/\/searchatlas.com\/site-explorer\/)\n- [Site Auditor](https:\/\/searchatlas.com\/site-auditor-2\/)\n- [On Page Audit](https:\/\/searchatlas.com\/on-page-audit-tool\/)\n- [Link Building Software](https:\/\/searchatlas.com\/link-building-outreach-tool\/)\n- [Press Release Software](https:\/\/searchatlas.com\/press-release-software\/)\n- [Backlink Analyzer Software](https:\/\/searchatlas.com\/backlink-analyzer\/)\n- [Portfolio Summary™](https:\/\/searchatlas.com\/portfolio-summary\/)\n\n- [OTTO SEO](https:\/\/searchatlas.com\/otto-seo\/)\n- [OTTO Google Ads™](https:\/\/searchatlas.com\/otto-google-ads\/)\n- [Content Optimization Software](https:\/\/searchatlas.com\/content-genius\/)\n- [GBP Management Software](https:\/\/searchatlas.com\/google-my-business-management-software\/)\n- [GBP Galactic](https:\/\/searchatlas.com\/gbp-galactic\/)\n- [Local Citations](https:\/\/searchatlas.com\/local-citations\/)\n- [Topical Maps](https:\/\/searchatlas.com\/seo-topical-maps\/)\n- [Site Explorer](https:\/\/searchatlas.com\/site-explorer\/)\n- [Site Auditor](https:\/\/searchatlas.com\/site-auditor-2\/)\n- [On Page Audit](https:\/\/searchatlas.com\/on-page-audit-tool\/)\n- [Link Building Software](https:\/\/searchatlas.com\/link-building-outreach-tool\/)\n- [Press Release Software](https:\/\/searchatlas.com\/press-release-software\/)\n- [Backlink Analyzer Software](https:\/\/searchatlas.com\/backlink-analyzer\/)\n- [Portfolio Summary™](https:\/\/searchatlas.com\/portfolio-summary\/)\n\nEnterprise\n\n- [Get a Quote](https:\/\/searchatlas.com\/enterprise-quote\/)\n- [Enterprise Agencies](https:\/\/searchatlas.com\/enterprise-agency\/)\n- [Enterprise Brand](https:\/\/searchatlas.com\/enterprise-brand\/)\n- [White Label](https:\/\/searchatlas.com\/white-label-seo-software\/)\n\n- [Get a Quote](https:\/\/searchatlas.com\/enterprise-quote\/)\n- [Enterprise Agencies](https:\/\/searchatlas.com\/enterprise-agency\/)\n- [Enterprise Brand](https:\/\/searchatlas.com\/enterprise-brand\/)\n- [White Label](https:\/\/searchatlas.com\/white-label-seo-software\/)\n\nIntegrations\n\n- [Shopify Integration](https:\/\/apps.shopify.com\/search-atlas)\n- [WordPress Integration](https:\/\/wordpress.org\/plugins\/metasync\/)\n- [How to Add OTTO to Your Site](https:\/\/searchatlas.com\/otto-pixel\/)\n- [OTTO Implementation Services](https:\/\/searchatlas.com\/otto-implementer\/)\n\n- [Shopify Integration](https:\/\/apps.shopify.com\/search-atlas)\n- [WordPress Integration](https:\/\/wordpress.org\/plugins\/metasync\/)\n- [How to Add OTTO to Your Site](https:\/\/searchatlas.com\/otto-pixel\/)\n- [OTTO Implementation Services](https:\/\/searchatlas.com\/otto-implementer\/)\n\nResources\n\n- [Research](https:\/\/searchatlas.com\/research\/)\n- [Pricing page](https:\/\/searchatlas.com\/pricing\/)\n- [Blog](https:\/\/searchatlas.com\/blog\/)\n- [Testimonials](https:\/\/searchatlas.com\/testimonials\/)\n- [Case Studies](https:\/\/searchatlas.com\/case-studies\/)\n- [Merch Store](https:\/\/shop.searchatlas.com\/)\n- [GitHub](https:\/\/github.com\/Search-Atlas-Group)\n\n- [Research](https:\/\/searchatlas.com\/research\/)\n- [Pricing page](https:\/\/searchatlas.com\/pricing\/)\n- [Blog](https:\/\/searchatlas.com\/blog\/)\n- [Testimonials](https:\/\/searchatlas.com\/testimonials\/)\n- [Case Studies](https:\/\/searchatlas.com\/case-studies\/)\n- [Merch Store](https:\/\/shop.searchatlas.com\/)\n- [GitHub](https:\/\/github.com\/Search-Atlas-Group)\n\nSuccess Center\n\n- [Affiliate Program](https:\/\/searchatlas.com\/affiliate-program\/)\n- [Scholarship](https:\/\/searchatlas.com\/scholarship\/)\n- [Live Events](https:\/\/searchatlas.com\/live-events\/)\n- [SEOTheory](https:\/\/www.facebook.com\/groups\/seotheorybysearchatlas\/)\n\n- [Affiliate Program](https:\/\/searchatlas.com\/affiliate-program\/)\n- [Scholarship](https:\/\/searchatlas.com\/scholarship\/)\n- [Live Events](https:\/\/searchatlas.com\/live-events\/)\n- [SEOTheory](https:\/\/www.facebook.com\/groups\/seotheorybysearchatlas\/)\n\n© All copyrights reserved, Search Atlas 2026\n\n- [Terms of Use](https:\/\/searchatlas.com\/terms-of-use\/)\n- [Privacy Policy](https:\/\/searchatlas.com\/privacy-policy\/)\n- [Data Privacy Agreement](https:\/\/searchatlas.com\/data-privacy-agreement\/)\n- [Refund Policy](https:\/\/searchatlas.com\/search-atlas-refund-policy\/)\n\n- [Terms of Use](https:\/\/searchatlas.com\/terms-of-use\/)\n- [Privacy Policy](https:\/\/searchatlas.com\/privacy-policy\/)\n- [Data Privacy Agreement](https:\/\/searchatlas.com\/data-privacy-agreement\/)\n- [Refund Policy](https:\/\/searchatlas.com\/search-atlas-refund-policy\/)\n\n[Start for Free](https:\/\/dashboard.searchatlas.com\/register)","attrs_readable_markdown":"Choosing the right SEO tool can feel overwhelming, especially with so many options out there.\n\nSE Ranking vs. Ahrefs is a comparison that often comes up for anyone looking to step up their SEO game. Both platforms boast powerful features, but which one truly delivers the best results for your needs?\n\nWith pricing, features, and ease of use all in the mix, it’s essential to know what each platform excels at—and where they fall short.\n\nSE Ranking offers a more affordable entry point with a user-friendly interface, while Ahrefs is renowned for its comprehensive data and advanced [SEO audit tools](https:\/\/searchatlas.com\/blog\/free-seo-audit-tools\/).\n\nLet’s dig deep into their popular features, limitations, and pricing plans.\n\n## What Is SE Ranking?\n![se ranking dashboard](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/se-ranking-dashboard-optim-1024x590.avif)\n\nVia SE Ranking\n\nSE Ranking is an SEO platform that helps with various aspects of search engine optimization. SE Rankings provides tools to track rankings, monitor website performance, and analyze competitors, all in one place.\n\nIt’s especially useful for agencies and businesses that need to manage multiple clients or scale their SEO efforts\n\nSE Ranking allows you to track rankings across several search engines like Google, Bing, Yahoo, and YouTube, giving you a broader view of your site’s performance. It also helps identify issues like traffic drops or keyword cannibalization.\n\nThe platform’s reporting is customizable, so [SEO agencies](https:\/\/searchatlas.com\/blog\/seo-agency-profitability\/) can easily present data to clients in a way that makes sense.\n\nBeyond SEO, SE Ranking includes features for lead generation and content marketing, making it a more well-rounded tool for digital marketing overall. It’s built to support everything from local SEO to larger-scale campaigns. Overall, it’s a flexible choice, slightly more affordable than Ahrefs.\n\n### SE Ranking Features\nWhile SE Ranking and Ahrefs share similar SEO functions, SE Ranking offers unique features tailored to agencies and businesses. This especially includes reporting tools, which are more approachable than those in Ahrefs, which charges a lot for the add-ons.\n\nHere are the main features of SE Ranking:\n\n- **Keyword Rank Tracker**: Tracks keyword rankings across various search engines to monitor SEO performance.\n- **Keyword & Competitive Research Tools**: Helps identify relevant keywords and analyze competitors’ strategies for better optimization.\n- **On-Page SEO Checker**: Evaluates on-page SEO factors, offering suggestions to improve website optimization and visibility.\n- **Website Audit Tool**: Performs a comprehensive site audit to identify technical SEO issues and improve website performance.\n- **Backlink Checker and Gap Analyzer**: Analyzes backlink profiles and identifies backlink opportunities and gaps compared to competitors.\n- **Content Editor and AI Writer**: Assists with content creation and optimization, using AI to improve quality and SEO performance.\n- **Local Marketing Module**: Enables tracking of local rankings and optimization for location-based SEO strategies.\n- **SEO Report Builder**: Customizes and generates detailed SEO reports, with options for white-labeling and automated delivery to clients.\n### SE Ranking Pricing\n- **Essential**: \\$65\/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons.\n- **Pro**: \\$119\/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available.\n- **Business**: \\$259\/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons.\n\n[![Search Atlas Customer Results Blog Banner](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/Search-Atlas-Customer-Results-Blog-Banner-1024x207.avif)](https:\/\/dashboard.searchatlas.com\/register)\n\n## What Is Ahrefs?\n![ahrefs main dashboard](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/ahrefs-main-dashboard-1024x506.avif)\n\nVia Ahrefs\n\nAhrefs is a powerful SEO tool used to help businesses improve their online presence. It’s packed with features for keyword research, backlink analysis, and competitor tracking, among other things.\n\nRecently, Ahrefs has stepped up its game by rolling out a bunch of new AI tools. One standout is the AI Content Helper, which focuses on making your content topically relevant, not just keyword-heavy.\n\nIt also introduced AI-powered translations, making it easier to scale your SEO efforts internationally by quickly translating keywords for different markets.\n\nOn top of that, updates to its Site Explorer and Rank Tracker give users deeper insights into how their traffic changes over time and what search intent their audience has. These features help SEO pros keep track of performance and fine-tune their strategies, so the tool remains highly popular.\n\n### Ahrefs Features\nAhrefs is a leading SEO and marketing platform that provides a wide range of tools designed to enhance website performance and content strategies. Its key features include:\n\n- **Site Explorer:** Study your competitors’ websites to gain insights and refine your SEO tactics.\n- **Keywords Explorer:** Discover what your customers are searching for to improve your content and advertising efforts.\n- **Rank Tracker:** Monitor your website’s rankings in search engines to measure progress and performance.\n- **Web Explorer:** Search across all pages and links indexed by Ahrefs to uncover new backlink opportunities.\n- **Site Audit:** Audit and optimize your website by identifying potential issues and improving technical SEO.\n- **Web Analytics:** Gain insights about your website’s traffic and user behavior for better decision-making.\n- **Content Explorer:** Track web mentions and find link-building opportunities to boost your content’s reach.\n- **AI Content Helper:** Use AI to optimize your content and ensure it’s comprehensive and competitive.\n### Ahrefs Pricing\nAhrefs offers a free account, which can be useful for freelancers and those with a hobby website. However, since free account features are limited, pros usually need paid plans, which doesn’t make it the most [cost-effective SEO](https:\/\/searchatlas.com\/blog\/cost-effective-seo\/) option.\n\n- **Free (AWT)**: \\$0 – Includes 5,000 crawl credits and basic tools for monitoring site health, backlinks, and keywords\n- **Starter**: \\$29\/month – 5,000 crawl credits with access to Site Explorer, Keywords Explorer, and Site Audit.\n- **Lite**: \\$129\/month – 5 projects, 6 months of historical data, 750 tracked keywords, 100,000 crawl credits, and more.\n- **Standard**: \\$249\/month – 20 projects, 2 years of historical data, 2,000 tracked keywords, 500,000 crawl credits, and more.\n- **Advanced**: \\$449\/month – 50 projects, 5 years of historical data, 5,000 tracked keywords, 1,500,000 crawl credits, and more.\n- **Enterprise**: \\$1,499\/month – API access, unlimited historical data, advanced features, and exclusive enterprise-level perks.\n## SE Ranking vs. Ahrefs: Comparing Product Features\nLet’s take a closer look at SE Ranking and Ahrefs. While both offer similar features, there are key differences that can impact how you use them. We’ll break down their main features to help you decide which one is the better fit.\n\n### 1\\. Site Auditing and Tracking Tools\nAhrefs’ Site Audit tool is a powerful solution for crawling and identifying technical SEO issues. It checks for common problems like slow load times, missing meta tags, duplicate content, and broken links.\n\nThe tool categorizes issues into errors, warnings, and notices, making it easy to prioritize which problems to address first.\n\nThe clear visualizations, such as crawl history and page health scores, provide insights into your site’s performance over time. Plus, the actionable recommendations help users quickly resolve issues, saving time and improving efficiency.\n\nHowever, due to [Google’s rate-limiting measures](https:\/\/www.searchenginejournal.com\/confirmed-google-is-requiring-javascript-to-block-seo-tools\/537705\/), Ahrefs faces challenges in crawling more effectively. To work around these limitations, Ahrefs uses residential proxies and browser emulation, which can increase server demands and operational costs.\n\nThis may result in slower crawls and could affect the depth of data available, potentially leading to price increases for users.\n\n![ahrefs site auditor](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/11\/ahrefs-site-auditor-1024x658.avif)\n\nVia Ahrefs\n\nSE Ranking’s website audit tool provides a thorough assessment of your site’s technical SEO health, covering areas such as page crawlability, HTTP status codes, Core Web Vitals, link attributes, and more.\n\nIt offers customizable settings, allowing you to schedule audits, select specific parameters, and even analyze JavaScript-heavy sites, thanks to recent updates like JavaScript rendering.\n\nThis enhancement ensures deeper insights into dynamic content. While these updates can slightly slow the process—especially for larger sites—the tool remains fast, able to crawl up to 1,000 pages in under 2 minutes.\n\nWith 115+ metrics for in-depth analysis, it’s a robust solution for identifying issues and tracking SEO progress, ensuring your site is optimized for performance and user experience.\n\n![Open-Website-Audit-Settings](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/Open-Website-Audit-Settings-1024x493.avif)\n\n#### Winner: SE Ranking\nSE Ranking’s site audit tool excels by automating the audit process as soon as a new project is added, eliminating the need for manual setup. Once the audit is complete, the SEO health score is updated in the Projects section, providing a quick overview.\n\nCompared to Ahrefs, SE Ranking offers more detailed and actionable insights, making it a stronger choice for thorough audits.\n\n### 2\\. Backlink Analysis\nAhrefs’ backlink analysis tools are robust, providing an in-depth look at a site’s link profile. The Site Explorer tool offers access to a massive link database, displaying vital metrics like Domain Rating (DR) and URL Rating (UR), which help assess link quality.\n\nThe “Backlink Profile” section is invaluable, offering granular filters for tracking new, lost, dofollow, and nofollow links, helping identify gaps in your strategy. The standout “Link Intersect” tool lets you spot high-quality backlink opportunities from domains linking to competitors but not you.\n\nAdditionally, the “Referring Domains” feature adds another layer of analysis, allowing you to evaluate the authority of backlink sources.\n\nOverall, Ahrefs provides all the necessary tools for a comprehensive backlink analysis that’s more detailed and actionable than most competitors in the market.\n\n![Ahrefs backlinks dashboard](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/03\/Ahrefs-backlinks-dashboard-1024x483.avif)\n\nVia Ahrefs\n\nSE Ranking’s backlink analysis tool provides a robust set of features, including access to a vast database of 2.9 trillion backlinks and 411 million domains. Key insights include Domain Trust, toxicity scores, anchor text analysis, and the ability to track new and lost backlinks.\n\nThe tool displays dynamic metrics on backlink growth, offering a clear picture of your site’s off-page performance. SE Ranking’s database is updated frequently, ensuring fresh and relevant data for users.\n\nHowever, it falls slightly behind Ahrefs in terms of database size and link freshness, giving Ahrefs a slight edge in these areas.\n\nDespite this, SE Ranking’s real-time updates, detailed reporting, and user-friendly interface make it an excellent choice for smaller-scale operations looking for actionable insights and solid backlink analysis.\n\n![SE Ranking Backlink-Checker](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/Backlink-Checker-1024x494.avif)\n\nVia SE Ranking\n#### Winner: Ahrefs\nAhrefs takes the lead because of its sheer size and freshness. The database is massive, meaning you get more accurate, up-to-date data, especially when tracking backlinks. The “Link Intersect” tool is a fantastic feature, helping you spot untapped backlink opportunities.\n\nOverall, Ahrefs just feels more powerful and comprehensive for anyone looking to analyze their link profile.\n\n### 3\\. Competitor Research\nAhrefs’ Competitor Research tool provides deep insights into competitors’ SEO, content, backlinks, and ads.\n\nUsing Site Explorer, you can analyze their rankings, see what content performs well, and discover backlink sources. This data allows you to replicate their strategies or find gaps in their approach.\n\nA standout feature is the content gap analysis. It shows you keywords your competitors rank for, but you don’t. By targeting these gaps, you can boost traffic and potentially outrank them. You can narrow results to focus on top-ranking keywords to prioritize.\n\nAdditionally, Ahrefs helps you monitor your share of voice, highlighting changes in traffic compared to competitors. This lets you adjust strategies based on competitor activity and market shifts.\n\n![ahrefs competitor analysis tool](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/ahrefs-competitor-analysis-tool-1024x765.avif)\n\nVia Ahrefs\n\nSE Ranking’s Competitor Research tool provides valuable insights into your competition’s SEO and PPC strategies. You can analyze traffic fluctuations, backlinks, keywords, and ads in one place.\n\nThe tool allows you to compare your keywords with competitors and identify content gaps—keywords they rank for but you don’t.\n\nSE Ranking also tracks your competitors’ ad performance. You can analyze Google Ads campaigns, uncover the keywords they target, and see their ad history to build better ads. This helps optimize your own PPC efforts by learning from competitors’ successful tactics.\n\nThe historical data feature is another plus. You can examine your competitors’ SEO performance over time, including ranking changes and shifts in traffic. Essentially, the tools have different strengths in these aspects, so the winner is the one who better fits your needs.\n\n![SE ranking competitor analysis tool](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/SE-ranking-competitor-analysis-tool-1024x575.avif)\n\nSE Ranking Competitor Analysis Tool\n#### Winner: Tied\nAhrefs primarily shines in SEO and backlink analysis, with PPC data being more of a secondary feature. While it does provide keyword analysis and ad insights, it’s not as in-depth or focused on paid campaigns as SE Ranking.\n\nSE Ranking, on the other hand, is more robust when it comes to PPC analysis. The platform offers detailed data on competitors’ paid ads, including historical data, ad history, and keyword targeting. It allows you to closely monitor PPC performance, refine your ad strategy, and adapt based on competitors’ successful campaigns.\n\n### 4\\. Keyword Research\nAhrefs excels in keyword research with its powerful Keywords Explorer tool. It offers detailed insights into search volume, keyword difficulty, and CPC for over 170 countries.\n\nThe tool provides a wide array of keyword suggestions, including related keywords, questions, and click data. Ahrefs also gives you a unique “parent topic” feature to ensure you’re targeting the right keywords based on search intent.\n\nThe [keyword intent](https:\/\/searchatlas.com\/blog\/keyword-intent\/) data is fresh and extensive, making it ideal for building a well-rounded content strategy or for identifying profitable opportunities in your niche.\n\n![Ahrefs Keyword Generator Tool](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/Ahrefs-Keyword-Generator-Tool-1024x521.avif)\n\nVia Ahrefs\n\nSE Ranking’s keyword research tool offers similar functionality with a focus on ease of use. It provides keyword suggestions based on search volume, difficulty, and CPC across multiple countries.\n\nOne standout feature is its ability to track competitors’ keyword rankings and display overlap, giving you insights into which keywords your competitors are targeting. The [technical SEO tool](https:\/\/searchatlas.com\/blog\/technical-seo-tools\/) also allows you to filter keywords by search intent and analyze trends over time.\n\nAdditionally, SE Ranking offers detailed keyword grouping and tracking to help you refine and monitor your SEO efforts more effectively.\n\n![se ranking keyword suggestion tool](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/se-ranking-keyword-suggestion-tool-1024x437.avif)\n\nVia SE Ranking\n#### Winner: Ahrefs\nBased on overall features, Ahrefs is the winner for keyword research. It offers more depth, especially in terms of [competitive analysis](https:\/\/searchatlas.com\/blog\/competitive-keyword-research\/) and clickstream data, making it a more comprehensive tool for building and refining keyword strategies.\n\n### 5\\. User Experience\nAhrefs has a well-designed, feature-packed interface, but it can feel a bit complex for beginners. The platform offers detailed reports with multiple filters to customize data views, which is great for advanced users but may overwhelm newcomers.\n\nTools like Site Explorer and Keywords Explorer are easy to navigate for experienced SEOs, and the tool’s extensive help center provides excellent support.\n\nHowever, some users may need time to fully understand the depth of data available and how to use it most effectively. Overall, Ahrefs offers power and flexibility, but the learning curve can be steep for some.\n\n![ahrefs site explorer](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/ahrefs-site-explorer-1024x640.avif)\n\nVia Ahrefs\n\nSE Ranking’s interface is clean, simple, and designed for efficiency. The dashboard clearly presents your project data without unnecessary clutter, making it easier for users to focus on the important metrics.\n\nKey tools like keyword research, competitor analysis, and ranking tracking are accessible and straightforward, with drag-and-drop features and easy-to-read visualizations.\n\nThe platform’s simplicity stands out, making it especially attractive for users who prioritize a smoother experience over a tool with more complex data. Plus, it offers intuitive workflows and a support team that’s highly praised among users.\n\n![19-default-rankings-module-min](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/02\/19-default-rankings-module-min-1024x549.avif)\n\n#### Winner: SE Ranking\nSE Ranking wins for user experience due to its simpler, more intuitive interface. It’s ideal for users who value ease of use and a clear, streamlined experience.\n\nWhile Ahrefs offers more advanced features, SE Ranking’s design caters better to both beginners and those looking to efficiently manage multiple SEO projects without getting lost in complex data.\n\n### 6\\. Pricing\nAhrefs offers a range of pricing plans, with the entry-level plan starting at \\$99\/month, offering limited features like 5 projects, 750 tracked keywords, and 100,000 crawl credits. The higher tiers can go up to \\$399\/month with 50 projects and more extensive data.\n\nWhile Ahrefs is packed with powerful features, the pricing might be out of reach for smaller businesses or individual users, especially given the relatively restrictive lower-tier limits.\n\nHowever, for agencies or teams with complex SEO needs, the value is clear due to the depth of data and reporting available.\n\nSE Ranking provides more affordable pricing options, with plans starting at \\$65\/month. The entry-level package offers 50 domain checks per day, 500 keywords for rank tracking, and 100,000 pages for website audits.\n\nThe Pro plan at \\$119\/month offers extended limits, and the Business plan starts at \\$259\/month with even more features. Compared to Ahrefs, SE Ranking is more budget-friendly, making it a great option for smaller businesses or users who need essential SEO tools without the premium price tag.\n\n#### Winner: No clear winner\nThere is no clear winner here, as there’s an alternative solution that’s even more comprehensive than Ahrefs and more budget-friendly. It combines the best features of both tools, making it particularly beneficial for agencies.\n\n## A More Innovative Alternative: Search Atlas\nSearch Atlas is quickly becoming a go-to SEO tool, known for its comprehensive features that cover everything from crawling and technical SEO to backlinks and competitor research. Its robust toolkit allows agencies to dive deep into backlink analysis, uncover competitor strategies, and optimize internal linking.\n\nWith regular updates and new features, it’s evolving into the ultimate all-in-one solution for agencies looking to stay ahead in the SEO game.\n\n### Search Atlas Features\n![search atlas suite of tools](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/11\/search-atlas-suite-of-tools-optim-1024x522.avif)\n\nSearch Atlas is unique in the breadth of its scope. It covers every aspect of SEO, including:\n\n- [**Site Audit Tools:**](https:\/\/searchatlas.com\/site-auditor-2\/) Provides in-depth reports on site health, technical issues, and automated notifications for 24\/7 monitoring.\n- [**Local SEO Tools:**](https:\/\/searchatlas.com\/local-seo-software\/) Offers local heatmaps, citation building, and automated GBP management to enhance local search visibility.\n- [**On-Page Tools:**](https:\/\/searchatlas.com\/on-page-audit-tool\/) Analyzes site optimization, content, and keyword usage, and compares competitors to provide actionable improvement suggestions.\n- [**Off-Page Tools:**](https:\/\/searchatlas.com\/link-building-outreach-tool\/) Manages link-building efforts with outreach templates, filtering, and press release syndication for stronger authority.\n- [**Reporting:**](https:\/\/searchatlas.com\/features\/) Customizable reports that allow agencies to tailor insights and track client performance with ease.\n- [**Content**](https:\/\/searchatlas.com\/features\/): Covers content planning, optimization, and AI-assisted creation to improve search rankings and user engagement.\n- [**Automation**](https:\/\/searchatlas.com\/features\/): Automates SEO tasks, offering instant fixes, one-click publishing, and AI-driven content recommendations for efficiency.\n- [**Competitor Research:**](https:\/\/searchatlas.com\/features\/) Provides backlink analysis, link gap analysis, keyword gap analysis, and Site Explorer to analyze competitors effectively.\n#### Site Crawling\nSearch Atlas takes a modern approach to technical SEO by using first-party data directly from Google Search Console. Unlike traditional tools relying on estimates, it ensures accuracy with browser emulation and JavaScript-enabled crawling, capturing the web as Google sees it.\n\n![](https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfq1y4sj7_r062VBXp37xFI09NNe3KMheNwYK-YsGMxfxLslI9KyOtmxX0i-fy68iMT_GDUV5LawgOe_hOl8XLRCvdbIc1FTmSUTQx9r1FdbF-LV4lKw4Xpa5JQiBj8gSI?key=EIMGLV-TNiRCt1ZeAuu6nu2b)\n\nUsers get reliable, up-to-date insights with no guesswork. Even with major Google changes, Search Atlas users saw zero disruptions, demonstrating its commitment to accuracy and security, keeping agencies and businesses ahead without slowing down.\n\n#### Technical SEO Tools\nThe Search Atlas technical SEO suite offers comprehensive tools, including live issue alerts and a powerful site auditor that scans up to a million pages.\n\nWith features like internal link visualization, real-time crawl monitoring, and schema creation, optimizing site structure has never been easier.\n\n![search atlas technical seo insights](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/search-atlas-technical-seo-insights-1024x592.avif)\n\nSearch Atlas provides actionable insights to fix every SEO issue on your website.\n\nOur AI assistant allows you to fix these issues directly from the dashboard, automating tedious SEO tasks so you can focus elsewhere.\n\n#### Domain Power\nWe measure site authority a bit differently with something called Domain Power (DP), along with a few other reference scores. DP combines organic traffic and ranking keywords to give a reliable picture of a site’s authority.\n\n![correlation for domain power ranking with other metrics organic traffic organic keyword domain rating domain authority backlinks](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/correlation-domain-power.avif)\n\nThe data doesn’t lie: Higher Domain Power = Better Rankings.\n\nUnlike traditional metrics that rely on backlinks or external signals, DP uses real-world performance data straight from Google Search Console.\n\nAnd the best part? It’s consistent with actual SERP rankings.\n\n#### Backlink Analysis\nSearch Atlas provides a powerful set of backlink tools like Link Gap Analysis, Backlink Comparison, and Topical Relevance.\n\nThese tools make it easy to dig into your backlinks and explore how they relate to your competitors, giving you a clear view of your link profile and market position.\n\nWith Link Gap Analysis, you can spot keywords your competitors rank for but you don’t, showing you content gaps to target. Backlink Comparison lets you compare backlink profiles side-by-side, revealing potential link-building opportunities.\n\nTopical Relevance ensures that the backlinks you gain are relevant to your site’s content and audience.\n\n![Search Atlas Competitor Backlink Analysis Dashboard](https:\/\/searchatlas.com\/wp-content\/uploads\/2023\/11\/image3-1024x528.webp)\n\nPerform competitor backlink analysis with Search Atlas to see new or lost links or referring domains, historical data, and more\n#### Keyword Tools\nSearch Atlas offers a solid range of [keyword research](https:\/\/searchatlas.com\/keyword-research-tool\/), tracking, analysis, and clustering tools that can help you refine your content strategy.\n\nThe Keyword Magic Tool is especially useful for digging deep into keyword data, allowing you to find the most relevant terms for your content. The tool also lets you organize and track keywords in various clusters, making it easier to prioritize.\n\n![keyword research dropping trend iphone 15 review 2025 example search atlas](https:\/\/searchatlas.com\/wp-content\/uploads\/2025\/01\/keyword-research-iphone-15-example-1024x627.avif)\n\nYou can seamlessly transfer these keywords into the content planner, where you can create your editorial calendar in just a few minutes.\n\nPlus, you get automation and AI writing tools to speed up the process even further.\n\n#### OTTO SEO\nOne of the coolest features of Search Atlas is [OTTO](https:\/\/searchatlas.com\/otto-seo\/), the AI-powered SEO agent that automates your SEO tasks with ease. OTTO not only detects issues but can also apply fixes directly, saving you hours of manual work.\n\nIt’s designed to handle everything from technical SEO fixes to content optimization, so you don’t have to.\n\n![](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/otto-details-page-1024x683.avif)\n\nIn the near future, OTTO will expand with OTTO Google Ads, a new feature that takes on the management of your PPC campaigns.\n\nThis addition will automate the optimization of your ads, helping you save both time and budget while ensuring better performance.\n\n#### Usability\nSEO platforms can be a lot to handle due to the volume of data they provide. To make it easier, Search Atlas offers a guided demo and personalized onboarding, so users can quickly get the hang of all the tools.\n\n![gartner best SEO platforms for usability and customer satisfaction search atlas](https:\/\/searchatlas.com\/wp-content\/uploads\/2024\/12\/best-SEO-platforms-1024x838.avif)\n\nWe’re also proud to say Gartner has recognized Search Atlas as the top SEO platform for both usability and user satisfaction.\n\n### Search Atlas Pricing\nSearch Atlas offers a broader range of tools at a more affordable price than Ahrefs, and provides more robust PPC features compared to SE Ranking.\n\n|   | Starter plan | Growth plan | Pro plan | Enterprise |\n|---|---|---|---|---|\n| Price: | \\$99 monthly | \\$199 monthly | \\$399 monthly | Custom |\n| Free OTTO Activation | 1 | 1 | 3 | Custom |\n| User Seats | 2 | 3 | 5 | Custom |\n| GSC Sites | 5 | 15 | Unlimited | Custom |\n| Automated GBP Accounts | 3 | 10 | 25 | Custom |\n| Regular AI Quota | 100 | 250 | Unlimited | Custom |\n## Search Atlas: Even More Comprehensive, Even Better Suited for Agencies\nHonestly, our platform is so packed with features that they can’t fit into this article—especially the ones we’re still developing! 😀 We currently have over 40 tools, and thanks to automation, they’re easy to manage.\n\nWe recommend checking them all out in our features section. Plus, you’ll get onboarding calls, tutorials, and full support during your free trial (and beyond).\n\nIf you’re into SEO and AI innovation, try it out with a 7-day free trial. No risk, just potential rewards. [Sign up today and explore\\!](https:\/\/dashboard.searchatlas.com\/register)","meta_canonical":null}

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URL	https://searchatlas.com/blog/se-ranking-vs-ahrefs/
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Meta Title	SE Ranking vs. Ahrefs: What SEO Tool is Right for You? (2025)
Meta Description	Compare SE Ranking vs. Ahrefs: Explore their features and pricing to determine and find the right tool for your specific SEO needs.
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Boilerpipe Text	Choosing the right SEO tool can feel overwhelming, especially with so many options out there. SE Ranking vs. Ahrefs is a comparison that often comes up for anyone looking to step up their SEO game. Both platforms boast powerful features, but which one truly delivers the best results for your needs? With pricing, features, and ease of use all in the mix, it’s essential to know what each platform excels at—and where they fall short. SE Ranking offers a more affordable entry point with a user-friendly interface, while Ahrefs is renowned for its comprehensive data and advanced SEO audit tools . Let’s dig deep into their popular features, limitations, and pricing plans. What Is SE Ranking? Via SE Ranking SE Ranking is an SEO platform that helps with various aspects of search engine optimization. SE Rankings provides tools to track rankings, monitor website performance, and analyze competitors, all in one place. It’s especially useful for agencies and businesses that need to manage multiple clients or scale their SEO efforts SE Ranking allows you to track rankings across several search engines like Google, Bing, Yahoo, and YouTube, giving you a broader view of your site’s performance. It also helps identify issues like traffic drops or keyword cannibalization. The platform’s reporting is customizable, so SEO agencies can easily present data to clients in a way that makes sense. Beyond SEO, SE Ranking includes features for lead generation and content marketing, making it a more well-rounded tool for digital marketing overall. It’s built to support everything from local SEO to larger-scale campaigns. Overall, it’s a flexible choice, slightly more affordable than Ahrefs. SE Ranking Features While SE Ranking and Ahrefs share similar SEO functions, SE Ranking offers unique features tailored to agencies and businesses. This especially includes reporting tools, which are more approachable than those in Ahrefs, which charges a lot for the add-ons. Here are the main features of SE Ranking: Keyword Rank Tracker : Tracks keyword rankings across various search engines to monitor SEO performance. Keyword & Competitive Research Tools : Helps identify relevant keywords and analyze competitors’ strategies for better optimization. On-Page SEO Checker : Evaluates on-page SEO factors, offering suggestions to improve website optimization and visibility. Website Audit Tool : Performs a comprehensive site audit to identify technical SEO issues and improve website performance. Backlink Checker and Gap Analyzer : Analyzes backlink profiles and identifies backlink opportunities and gaps compared to competitors. Content Editor and AI Writer : Assists with content creation and optimization, using AI to improve quality and SEO performance. Local Marketing Module : Enables tracking of local rankings and optimization for location-based SEO strategies. SEO Report Builder : Customizes and generates detailed SEO reports, with options for white-labeling and automated delivery to clients. SE Ranking Pricing Essential : $65/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons. Pro : $119/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available. Business : $259/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons. What Is Ahrefs? Via Ahrefs Ahrefs is a powerful SEO tool used to help businesses improve their online presence. It’s packed with features for keyword research, backlink analysis, and competitor tracking, among other things. Recently, Ahrefs has stepped up its game by rolling out a bunch of new AI tools. One standout is the AI Content Helper, which focuses on making your content topically relevant, not just keyword-heavy. It also introduced AI-powered translations, making it easier to scale your SEO efforts internationally by quickly translating keywords for different markets. On top of that, updates to its Site Explorer and Rank Tracker give users deeper insights into how their traffic changes over time and what search intent their audience has. These features help SEO pros keep track of performance and fine-tune their strategies, so the tool remains highly popular. Ahrefs Features Ahrefs is a leading SEO and marketing platform that provides a wide range of tools designed to enhance website performance and content strategies. Its key features include: Site Explorer: Study your competitors’ websites to gain insights and refine your SEO tactics. Keywords Explorer: Discover what your customers are searching for to improve your content and advertising efforts. Rank Tracker: Monitor your website’s rankings in search engines to measure progress and performance. Web Explorer: Search across all pages and links indexed by Ahrefs to uncover new backlink opportunities. Site Audit: Audit and optimize your website by identifying potential issues and improving technical SEO. Web Analytics: Gain insights about your website’s traffic and user behavior for better decision-making. Content Explorer: Track web mentions and find link-building opportunities to boost your content’s reach. AI Content Helper: Use AI to optimize your content and ensure it’s comprehensive and competitive. Ahrefs Pricing Ahrefs offers a free account, which can be useful for freelancers and those with a hobby website. However, since free account features are limited, pros usually need paid plans, which doesn’t make it the most cost-effective SEO option. Free (AWT) : $0 – Includes 5,000 crawl credits and basic tools for monitoring site health, backlinks, and keywords Starter : $29/month – 5,000 crawl credits with access to Site Explorer, Keywords Explorer, and Site Audit. Lite : $129/month – 5 projects, 6 months of historical data, 750 tracked keywords, 100,000 crawl credits, and more. Standard : $249/month – 20 projects, 2 years of historical data, 2,000 tracked keywords, 500,000 crawl credits, and more. Advanced : $449/month – 50 projects, 5 years of historical data, 5,000 tracked keywords, 1,500,000 crawl credits, and more. Enterprise : $1,499/month – API access, unlimited historical data, advanced features, and exclusive enterprise-level perks. SE Ranking vs. Ahrefs: Comparing Product Features Let’s take a closer look at SE Ranking and Ahrefs. While both offer similar features, there are key differences that can impact how you use them. We’ll break down their main features to help you decide which one is the better fit. 1. Site Auditing and Tracking Tools Ahrefs’ Site Audit tool is a powerful solution for crawling and identifying technical SEO issues. It checks for common problems like slow load times, missing meta tags, duplicate content, and broken links. The tool categorizes issues into errors, warnings, and notices, making it easy to prioritize which problems to address first. The clear visualizations, such as crawl history and page health scores, provide insights into your site’s performance over time. Plus, the actionable recommendations help users quickly resolve issues, saving time and improving efficiency. However, due to Google’s rate-limiting measures , Ahrefs faces challenges in crawling more effectively. To work around these limitations, Ahrefs uses residential proxies and browser emulation, which can increase server demands and operational costs. This may result in slower crawls and could affect the depth of data available, potentially leading to price increases for users. Via Ahrefs SE Ranking’s website audit tool provides a thorough assessment of your site’s technical SEO health, covering areas such as page crawlability, HTTP status codes, Core Web Vitals, link attributes, and more. It offers customizable settings, allowing you to schedule audits, select specific parameters, and even analyze JavaScript-heavy sites, thanks to recent updates like JavaScript rendering. This enhancement ensures deeper insights into dynamic content. While these updates can slightly slow the process—especially for larger sites—the tool remains fast, able to crawl up to 1,000 pages in under 2 minutes. With 115+ metrics for in-depth analysis, it’s a robust solution for identifying issues and tracking SEO progress, ensuring your site is optimized for performance and user experience. Winner: SE Ranking SE Ranking’s site audit tool excels by automating the audit process as soon as a new project is added, eliminating the need for manual setup. Once the audit is complete, the SEO health score is updated in the Projects section, providing a quick overview. Compared to Ahrefs, SE Ranking offers more detailed and actionable insights, making it a stronger choice for thorough audits. 2. Backlink Analysis Ahrefs’ backlink analysis tools are robust, providing an in-depth look at a site’s link profile. The Site Explorer tool offers access to a massive link database, displaying vital metrics like Domain Rating (DR) and URL Rating (UR), which help assess link quality. The “Backlink Profile” section is invaluable, offering granular filters for tracking new, lost, dofollow, and nofollow links, helping identify gaps in your strategy. The standout “Link Intersect” tool lets you spot high-quality backlink opportunities from domains linking to competitors but not you. Additionally, the “Referring Domains” feature adds another layer of analysis, allowing you to evaluate the authority of backlink sources. Overall, Ahrefs provides all the necessary tools for a comprehensive backlink analysis that’s more detailed and actionable than most competitors in the market. Via Ahrefs SE Ranking’s backlink analysis tool provides a robust set of features, including access to a vast database of 2.9 trillion backlinks and 411 million domains. Key insights include Domain Trust, toxicity scores, anchor text analysis, and the ability to track new and lost backlinks. The tool displays dynamic metrics on backlink growth, offering a clear picture of your site’s off-page performance. SE Ranking’s database is updated frequently, ensuring fresh and relevant data for users. However, it falls slightly behind Ahrefs in terms of database size and link freshness, giving Ahrefs a slight edge in these areas. Despite this, SE Ranking’s real-time updates, detailed reporting, and user-friendly interface make it an excellent choice for smaller-scale operations looking for actionable insights and solid backlink analysis. Via SE Ranking Winner: Ahrefs Ahrefs takes the lead because of its sheer size and freshness. The database is massive, meaning you get more accurate, up-to-date data, especially when tracking backlinks. The “Link Intersect” tool is a fantastic feature, helping you spot untapped backlink opportunities. Overall, Ahrefs just feels more powerful and comprehensive for anyone looking to analyze their link profile. 3. Competitor Research Ahrefs’ Competitor Research tool provides deep insights into competitors’ SEO, content, backlinks, and ads. Using Site Explorer, you can analyze their rankings, see what content performs well, and discover backlink sources. This data allows you to replicate their strategies or find gaps in their approach. A standout feature is the content gap analysis. It shows you keywords your competitors rank for, but you don’t. By targeting these gaps, you can boost traffic and potentially outrank them. You can narrow results to focus on top-ranking keywords to prioritize. Additionally, Ahrefs helps you monitor your share of voice, highlighting changes in traffic compared to competitors. This lets you adjust strategies based on competitor activity and market shifts. Via Ahrefs SE Ranking’s Competitor Research tool provides valuable insights into your competition’s SEO and PPC strategies. You can analyze traffic fluctuations, backlinks, keywords, and ads in one place. The tool allows you to compare your keywords with competitors and identify content gaps—keywords they rank for but you don’t. SE Ranking also tracks your competitors’ ad performance. You can analyze Google Ads campaigns, uncover the keywords they target, and see their ad history to build better ads. This helps optimize your own PPC efforts by learning from competitors’ successful tactics. The historical data feature is another plus. You can examine your competitors’ SEO performance over time, including ranking changes and shifts in traffic. Essentially, the tools have different strengths in these aspects, so the winner is the one who better fits your needs. SE Ranking Competitor Analysis Tool Winner: Tied Ahrefs primarily shines in SEO and backlink analysis, with PPC data being more of a secondary feature. While it does provide keyword analysis and ad insights, it’s not as in-depth or focused on paid campaigns as SE Ranking. SE Ranking, on the other hand, is more robust when it comes to PPC analysis. The platform offers detailed data on competitors’ paid ads, including historical data, ad history, and keyword targeting. It allows you to closely monitor PPC performance, refine your ad strategy, and adapt based on competitors’ successful campaigns. 4. Keyword Research Ahrefs excels in keyword research with its powerful Keywords Explorer tool. It offers detailed insights into search volume, keyword difficulty, and CPC for over 170 countries. The tool provides a wide array of keyword suggestions, including related keywords, questions, and click data. Ahrefs also gives you a unique “parent topic” feature to ensure you’re targeting the right keywords based on search intent. The keyword intent data is fresh and extensive, making it ideal for building a well-rounded content strategy or for identifying profitable opportunities in your niche. Via Ahrefs SE Ranking’s keyword research tool offers similar functionality with a focus on ease of use. It provides keyword suggestions based on search volume, difficulty, and CPC across multiple countries. One standout feature is its ability to track competitors’ keyword rankings and display overlap, giving you insights into which keywords your competitors are targeting. The technical SEO tool also allows you to filter keywords by search intent and analyze trends over time. Additionally, SE Ranking offers detailed keyword grouping and tracking to help you refine and monitor your SEO efforts more effectively. Via SE Ranking Winner: Ahrefs Based on overall features, Ahrefs is the winner for keyword research. It offers more depth, especially in terms of competitive analysis and clickstream data, making it a more comprehensive tool for building and refining keyword strategies. 5. User Experience Ahrefs has a well-designed, feature-packed interface, but it can feel a bit complex for beginners. The platform offers detailed reports with multiple filters to customize data views, which is great for advanced users but may overwhelm newcomers. Tools like Site Explorer and Keywords Explorer are easy to navigate for experienced SEOs, and the tool’s extensive help center provides excellent support. However, some users may need time to fully understand the depth of data available and how to use it most effectively. Overall, Ahrefs offers power and flexibility, but the learning curve can be steep for some. Via Ahrefs SE Ranking’s interface is clean, simple, and designed for efficiency. The dashboard clearly presents your project data without unnecessary clutter, making it easier for users to focus on the important metrics. Key tools like keyword research, competitor analysis, and ranking tracking are accessible and straightforward, with drag-and-drop features and easy-to-read visualizations. The platform’s simplicity stands out, making it especially attractive for users who prioritize a smoother experience over a tool with more complex data. Plus, it offers intuitive workflows and a support team that’s highly praised among users. Winner: SE Ranking SE Ranking wins for user experience due to its simpler, more intuitive interface. It’s ideal for users who value ease of use and a clear, streamlined experience. While Ahrefs offers more advanced features, SE Ranking’s design caters better to both beginners and those looking to efficiently manage multiple SEO projects without getting lost in complex data. 6. Pricing Ahrefs offers a range of pricing plans, with the entry-level plan starting at $99/month, offering limited features like 5 projects, 750 tracked keywords, and 100,000 crawl credits. The higher tiers can go up to $399/month with 50 projects and more extensive data. While Ahrefs is packed with powerful features, the pricing might be out of reach for smaller businesses or individual users, especially given the relatively restrictive lower-tier limits. However, for agencies or teams with complex SEO needs, the value is clear due to the depth of data and reporting available. SE Ranking provides more affordable pricing options, with plans starting at $65/month. The entry-level package offers 50 domain checks per day, 500 keywords for rank tracking, and 100,000 pages for website audits. The Pro plan at $119/month offers extended limits, and the Business plan starts at $259/month with even more features. Compared to Ahrefs, SE Ranking is more budget-friendly, making it a great option for smaller businesses or users who need essential SEO tools without the premium price tag. Winner: No clear winner There is no clear winner here, as there’s an alternative solution that’s even more comprehensive than Ahrefs and more budget-friendly. It combines the best features of both tools, making it particularly beneficial for agencies. A More Innovative Alternative: Search Atlas Search Atlas is quickly becoming a go-to SEO tool, known for its comprehensive features that cover everything from crawling and technical SEO to backlinks and competitor research. Its robust toolkit allows agencies to dive deep into backlink analysis, uncover competitor strategies, and optimize internal linking. With regular updates and new features, it’s evolving into the ultimate all-in-one solution for agencies looking to stay ahead in the SEO game. Search Atlas Features Search Atlas is unique in the breadth of its scope. It covers every aspect of SEO, including: Site Audit Tools: Provides in-depth reports on site health, technical issues, and automated notifications for 24/7 monitoring. Local SEO Tools: Offers local heatmaps, citation building, and automated GBP management to enhance local search visibility. On-Page Tools: Analyzes site optimization, content, and keyword usage, and compares competitors to provide actionable improvement suggestions. Off-Page Tools: Manages link-building efforts with outreach templates, filtering, and press release syndication for stronger authority. Reporting: Customizable reports that allow agencies to tailor insights and track client performance with ease. Content : Covers content planning, optimization, and AI-assisted creation to improve search rankings and user engagement. Automation : Automates SEO tasks, offering instant fixes, one-click publishing, and AI-driven content recommendations for efficiency. Competitor Research: Provides backlink analysis, link gap analysis, keyword gap analysis, and Site Explorer to analyze competitors effectively. Site Crawling Search Atlas takes a modern approach to technical SEO by using first-party data directly from Google Search Console. Unlike traditional tools relying on estimates, it ensures accuracy with browser emulation and JavaScript-enabled crawling, capturing the web as Google sees it. Users get reliable, up-to-date insights with no guesswork. Even with major Google changes, Search Atlas users saw zero disruptions, demonstrating its commitment to accuracy and security, keeping agencies and businesses ahead without slowing down. Technical SEO Tools The Search Atlas technical SEO suite offers comprehensive tools, including live issue alerts and a powerful site auditor that scans up to a million pages. With features like internal link visualization, real-time crawl monitoring, and schema creation, optimizing site structure has never been easier. Search Atlas provides actionable insights to fix every SEO issue on your website. Our AI assistant allows you to fix these issues directly from the dashboard, automating tedious SEO tasks so you can focus elsewhere. Domain Power We measure site authority a bit differently with something called Domain Power (DP), along with a few other reference scores. DP combines organic traffic and ranking keywords to give a reliable picture of a site’s authority. The data doesn’t lie: Higher Domain Power = Better Rankings. Unlike traditional metrics that rely on backlinks or external signals, DP uses real-world performance data straight from Google Search Console. And the best part? It’s consistent with actual SERP rankings. Backlink Analysis Search Atlas provides a powerful set of backlink tools like Link Gap Analysis, Backlink Comparison, and Topical Relevance. These tools make it easy to dig into your backlinks and explore how they relate to your competitors, giving you a clear view of your link profile and market position. With Link Gap Analysis, you can spot keywords your competitors rank for but you don’t, showing you content gaps to target. Backlink Comparison lets you compare backlink profiles side-by-side, revealing potential link-building opportunities. Topical Relevance ensures that the backlinks you gain are relevant to your site’s content and audience. Perform competitor backlink analysis with Search Atlas to see new or lost links or referring domains, historical data, and more Keyword Tools Search Atlas offers a solid range of keyword research , tracking, analysis, and clustering tools that can help you refine your content strategy. The Keyword Magic Tool is especially useful for digging deep into keyword data, allowing you to find the most relevant terms for your content. The tool also lets you organize and track keywords in various clusters, making it easier to prioritize. You can seamlessly transfer these keywords into the content planner, where you can create your editorial calendar in just a few minutes. Plus, you get automation and AI writing tools to speed up the process even further. OTTO SEO One of the coolest features of Search Atlas is OTTO , the AI-powered SEO agent that automates your SEO tasks with ease. OTTO not only detects issues but can also apply fixes directly, saving you hours of manual work. It’s designed to handle everything from technical SEO fixes to content optimization, so you don’t have to. In the near future, OTTO will expand with OTTO Google Ads, a new feature that takes on the management of your PPC campaigns. This addition will automate the optimization of your ads, helping you save both time and budget while ensuring better performance. Usability SEO platforms can be a lot to handle due to the volume of data they provide. To make it easier, Search Atlas offers a guided demo and personalized onboarding, so users can quickly get the hang of all the tools. We’re also proud to say Gartner has recognized Search Atlas as the top SEO platform for both usability and user satisfaction. Search Atlas Pricing Search Atlas offers a broader range of tools at a more affordable price than Ahrefs, and provides more robust PPC features compared to SE Ranking. Starter plan Growth plan Pro plan Enterprise Price: $99 monthly $199 monthly $399 monthly Custom Free OTTO Activation 1 1 3 Custom User Seats 2 3 5 Custom GSC Sites 5 15 Unlimited Custom Automated GBP Accounts 3 10 25 Custom Regular AI Quota 100 250 Unlimited Custom Search Atlas: Even More Comprehensive, Even Better Suited for Agencies Honestly, our platform is so packed with features that they can’t fit into this article—especially the ones we’re still developing! 😀 We currently have over 40 tools, and thanks to automation, they’re easy to manage. We recommend checking them all out in our features section. Plus, you’ll get onboarding calls, tutorials, and full support during your free trial (and beyond). If you’re into SEO and AI innovation, try it out with a 7-day free trial. No risk, just potential rewards. Sign up today and explore!
Markdown	[Authority Builder 101: The Blueprint to Becoming a Trusted Source \\| Reserve Your Seat](https://searchatlas.com/authority-builder-101-workshop/) [![Search Atlas white logo](https://searchatlas.com/wp-content/uploads/2023/12/white.svg)](https://searchatlas.com/) - [Features](https://searchatlas.com/features/) Close Features Open Features Featured tools - [OTTO SEO](https://searchatlas.com/otto-seo/) - [OTTO Google Ads™](https://searchatlas.com/otto-google-ads/) - [Atlas Brain TRENDING](https://searchatlas.com/atlas-brain/) - [Enterprise SEO Software](https://searchatlas.com/enterprise-agency/) - [LLM Visibility](https://searchatlas.com/llm-visibility/) local - [GBP Management Software](https://searchatlas.com/google-my-business-management-software/) - [Local Citations](https://searchatlas.com/local-citations/) - [GBP Galactic™](https://searchatlas.com/gbp-galactic/) - [Local SEO](https://searchatlas.com/local-seo/) Content - [Topical Maps](https://searchatlas.com/seo-topical-maps/) - [Content Genius V3](https://searchatlas.com/content-genius/) - [Report Builder](https://searchatlas.com/report-builder/) Agencies - [GBP Management Software](https://searchatlas.com/google-my-business-management-software/) - [Portfolio Summary™](https://searchatlas.com/portfolio-summary/) Technical - [Site Explorer](https://searchatlas.com/site-explorer/) - [Site Auditor](https://searchatlas.com/site-auditor-2/) - [On Page Audit](https://searchatlas.com/on-page-audit-tool/) authority - [Link Building Software](https://searchatlas.com/link-building-outreach-tool/) - [Press Release Software](https://searchatlas.com/press-release-software/) - [Backlink Analyzer Software](https://searchatlas.com/backlink-analyzer/) Learn More With Us - [Live Events](https://searchatlas.com/live-events/) - [OTTO SEO](https://searchatlas.com/otto-seo/) Close OTTO SEO Open OTTO SEO Activate OTTO SEO When you let OTTO do your SEO, you’ll see improvements in website authority, content quality, technical performance, and user engagement across your websites. Leading to maximum organic traffic results for your brands of agency clients. - [Meet OTTO SEO](https://searchatlas.com/otto-seo/) - [OTTO Google Ads™](https://searchatlas.com/otto-google-ads/) - [How to Add OTTO to Your Site](https://searchatlas.com/otto-pixel/) - [OTTO Implementation Services](https://searchatlas.com/otto-implementer/) - [Knowledge Base](https://help.searchatlas.com/en/) Automate your SEO in 1 click A first-of-its-kind AI SEO tool that will revolutionize the way you do SEO. 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(2025) Choosing the right SEO tool can feel overwhelming, especially with so many options out there.... [Try Search Atlas](https://dashboard.searchatlas.com/register) ### Did like a post? Share it with: ![Picture of Arman Advani](https://searchatlas.com/wp-content/uploads/2025/02/Arman_photo-300x300.avif) - [Arman Advani](https://searchatlas.com/blog/author/arman/) - Director of SEO Strategist at Search Atlas Choosing the right SEO tool can feel overwhelming, especially with so many options out there. SE Ranking vs. Ahrefs is a comparison that often comes up for anyone looking to step up their SEO game. Both platforms boast powerful features, but which one truly delivers the best results for your needs? With pricing, features, and ease of use all in the mix, it’s essential to know what each platform excels at—and where they fall short. SE Ranking offers a more affordable entry point with a user-friendly interface, while Ahrefs is renowned for its comprehensive data and advanced [SEO audit tools](https://searchatlas.com/blog/free-seo-audit-tools/). Let’s dig deep into their popular features, limitations, and pricing plans. ## What Is SE Ranking? ![se ranking dashboard](https://searchatlas.com/wp-content/uploads/2024/12/se-ranking-dashboard-optim-1024x590.avif) Via SE Ranking SE Ranking is an SEO platform that helps with various aspects of search engine optimization. SE Rankings provides tools to track rankings, monitor website performance, and analyze competitors, all in one place. It’s especially useful for agencies and businesses that need to manage multiple clients or scale their SEO efforts SE Ranking allows you to track rankings across several search engines like Google, Bing, Yahoo, and YouTube, giving you a broader view of your site’s performance. It also helps identify issues like traffic drops or keyword cannibalization. The platform’s reporting is customizable, so [SEO agencies](https://searchatlas.com/blog/seo-agency-profitability/) can easily present data to clients in a way that makes sense. Beyond SEO, SE Ranking includes features for lead generation and content marketing, making it a more well-rounded tool for digital marketing overall. It’s built to support everything from local SEO to larger-scale campaigns. Overall, it’s a flexible choice, slightly more affordable than Ahrefs. ### SE Ranking Features While SE Ranking and Ahrefs share similar SEO functions, SE Ranking offers unique features tailored to agencies and businesses. This especially includes reporting tools, which are more approachable than those in Ahrefs, which charges a lot for the add-ons. Here are the main features of SE Ranking: - Keyword Rank Tracker: Tracks keyword rankings across various search engines to monitor SEO performance. - Keyword & Competitive Research Tools: Helps identify relevant keywords and analyze competitors’ strategies for better optimization. - On-Page SEO Checker: Evaluates on-page SEO factors, offering suggestions to improve website optimization and visibility. - Website Audit Tool: Performs a comprehensive site audit to identify technical SEO issues and improve website performance. - Backlink Checker and Gap Analyzer: Analyzes backlink profiles and identifies backlink opportunities and gaps compared to competitors. - Content Editor and AI Writer: Assists with content creation and optimization, using AI to improve quality and SEO performance. - Local Marketing Module: Enables tracking of local rankings and optimization for location-based SEO strategies. - SEO Report Builder: Customizes and generates detailed SEO reports, with options for white-labeling and automated delivery to clients. ### SE Ranking Pricing - Essential: \$65/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons. - Pro: \$119/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available. - Business: \$259/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons. [![Search Atlas Customer Results Blog Banner](https://searchatlas.com/wp-content/uploads/2025/01/Search-Atlas-Customer-Results-Blog-Banner-1024x207.avif)](https://dashboard.searchatlas.com/register) ## What Is Ahrefs? ![ahrefs main dashboard](https://searchatlas.com/wp-content/uploads/2025/01/ahrefs-main-dashboard-1024x506.avif) Via Ahrefs Ahrefs is a powerful SEO tool used to help businesses improve their online presence. It’s packed with features for keyword research, backlink analysis, and competitor tracking, among other things. Recently, Ahrefs has stepped up its game by rolling out a bunch of new AI tools. One standout is the AI Content Helper, which focuses on making your content topically relevant, not just keyword-heavy. It also introduced AI-powered translations, making it easier to scale your SEO efforts internationally by quickly translating keywords for different markets. On top of that, updates to its Site Explorer and Rank Tracker give users deeper insights into how their traffic changes over time and what search intent their audience has. These features help SEO pros keep track of performance and fine-tune their strategies, so the tool remains highly popular. ### Ahrefs Features Ahrefs is a leading SEO and marketing platform that provides a wide range of tools designed to enhance website performance and content strategies. Its key features include: - Site Explorer: Study your competitors’ websites to gain insights and refine your SEO tactics. - Keywords Explorer: Discover what your customers are searching for to improve your content and advertising efforts. - Rank Tracker: Monitor your website’s rankings in search engines to measure progress and performance. - Web Explorer: Search across all pages and links indexed by Ahrefs to uncover new backlink opportunities. - Site Audit: Audit and optimize your website by identifying potential issues and improving technical SEO. - Web Analytics: Gain insights about your website’s traffic and user behavior for better decision-making. - Content Explorer: Track web mentions and find link-building opportunities to boost your content’s reach. - AI Content Helper: Use AI to optimize your content and ensure it’s comprehensive and competitive. ### Ahrefs Pricing Ahrefs offers a free account, which can be useful for freelancers and those with a hobby website. However, since free account features are limited, pros usually need paid plans, which doesn’t make it the most [cost-effective SEO](https://searchatlas.com/blog/cost-effective-seo/) option. - Free (AWT): \$0 – Includes 5,000 crawl credits and basic tools for monitoring site health, backlinks, and keywords - Starter: \$29/month – 5,000 crawl credits with access to Site Explorer, Keywords Explorer, and Site Audit. - Lite: \$129/month – 5 projects, 6 months of historical data, 750 tracked keywords, 100,000 crawl credits, and more. - Standard: \$249/month – 20 projects, 2 years of historical data, 2,000 tracked keywords, 500,000 crawl credits, and more. - Advanced: \$449/month – 50 projects, 5 years of historical data, 5,000 tracked keywords, 1,500,000 crawl credits, and more. - Enterprise: \$1,499/month – API access, unlimited historical data, advanced features, and exclusive enterprise-level perks. ## SE Ranking vs. Ahrefs: Comparing Product Features Let’s take a closer look at SE Ranking and Ahrefs. While both offer similar features, there are key differences that can impact how you use them. We’ll break down their main features to help you decide which one is the better fit. ### 1\. Site Auditing and Tracking Tools Ahrefs’ Site Audit tool is a powerful solution for crawling and identifying technical SEO issues. It checks for common problems like slow load times, missing meta tags, duplicate content, and broken links. The tool categorizes issues into errors, warnings, and notices, making it easy to prioritize which problems to address first. The clear visualizations, such as crawl history and page health scores, provide insights into your site’s performance over time. Plus, the actionable recommendations help users quickly resolve issues, saving time and improving efficiency. However, due to [Google’s rate-limiting measures](https://www.searchenginejournal.com/confirmed-google-is-requiring-javascript-to-block-seo-tools/537705/), Ahrefs faces challenges in crawling more effectively. To work around these limitations, Ahrefs uses residential proxies and browser emulation, which can increase server demands and operational costs. This may result in slower crawls and could affect the depth of data available, potentially leading to price increases for users. ![ahrefs site auditor](https://searchatlas.com/wp-content/uploads/2024/11/ahrefs-site-auditor-1024x658.avif) Via Ahrefs SE Ranking’s website audit tool provides a thorough assessment of your site’s technical SEO health, covering areas such as page crawlability, HTTP status codes, Core Web Vitals, link attributes, and more. It offers customizable settings, allowing you to schedule audits, select specific parameters, and even analyze JavaScript-heavy sites, thanks to recent updates like JavaScript rendering. This enhancement ensures deeper insights into dynamic content. While these updates can slightly slow the process—especially for larger sites—the tool remains fast, able to crawl up to 1,000 pages in under 2 minutes. With 115+ metrics for in-depth analysis, it’s a robust solution for identifying issues and tracking SEO progress, ensuring your site is optimized for performance and user experience. ![Open-Website-Audit-Settings](https://searchatlas.com/wp-content/uploads/2025/02/Open-Website-Audit-Settings-1024x493.avif) #### Winner: SE Ranking SE Ranking’s site audit tool excels by automating the audit process as soon as a new project is added, eliminating the need for manual setup. Once the audit is complete, the SEO health score is updated in the Projects section, providing a quick overview. Compared to Ahrefs, SE Ranking offers more detailed and actionable insights, making it a stronger choice for thorough audits. ### 2\. Backlink Analysis Ahrefs’ backlink analysis tools are robust, providing an in-depth look at a site’s link profile. The Site Explorer tool offers access to a massive link database, displaying vital metrics like Domain Rating (DR) and URL Rating (UR), which help assess link quality. The “Backlink Profile” section is invaluable, offering granular filters for tracking new, lost, dofollow, and nofollow links, helping identify gaps in your strategy. The standout “Link Intersect” tool lets you spot high-quality backlink opportunities from domains linking to competitors but not you. Additionally, the “Referring Domains” feature adds another layer of analysis, allowing you to evaluate the authority of backlink sources. Overall, Ahrefs provides all the necessary tools for a comprehensive backlink analysis that’s more detailed and actionable than most competitors in the market. ![Ahrefs backlinks dashboard](https://searchatlas.com/wp-content/uploads/2025/03/Ahrefs-backlinks-dashboard-1024x483.avif) Via Ahrefs SE Ranking’s backlink analysis tool provides a robust set of features, including access to a vast database of 2.9 trillion backlinks and 411 million domains. Key insights include Domain Trust, toxicity scores, anchor text analysis, and the ability to track new and lost backlinks. The tool displays dynamic metrics on backlink growth, offering a clear picture of your site’s off-page performance. SE Ranking’s database is updated frequently, ensuring fresh and relevant data for users. However, it falls slightly behind Ahrefs in terms of database size and link freshness, giving Ahrefs a slight edge in these areas. Despite this, SE Ranking’s real-time updates, detailed reporting, and user-friendly interface make it an excellent choice for smaller-scale operations looking for actionable insights and solid backlink analysis. ![SE Ranking Backlink-Checker](https://searchatlas.com/wp-content/uploads/2025/02/Backlink-Checker-1024x494.avif) Via SE Ranking #### Winner: Ahrefs Ahrefs takes the lead because of its sheer size and freshness. The database is massive, meaning you get more accurate, up-to-date data, especially when tracking backlinks. The “Link Intersect” tool is a fantastic feature, helping you spot untapped backlink opportunities. Overall, Ahrefs just feels more powerful and comprehensive for anyone looking to analyze their link profile. ### 3\. Competitor Research Ahrefs’ Competitor Research tool provides deep insights into competitors’ SEO, content, backlinks, and ads. Using Site Explorer, you can analyze their rankings, see what content performs well, and discover backlink sources. This data allows you to replicate their strategies or find gaps in their approach. A standout feature is the content gap analysis. It shows you keywords your competitors rank for, but you don’t. By targeting these gaps, you can boost traffic and potentially outrank them. You can narrow results to focus on top-ranking keywords to prioritize. Additionally, Ahrefs helps you monitor your share of voice, highlighting changes in traffic compared to competitors. This lets you adjust strategies based on competitor activity and market shifts. ![ahrefs competitor analysis tool](https://searchatlas.com/wp-content/uploads/2025/02/ahrefs-competitor-analysis-tool-1024x765.avif) Via Ahrefs SE Ranking’s Competitor Research tool provides valuable insights into your competition’s SEO and PPC strategies. You can analyze traffic fluctuations, backlinks, keywords, and ads in one place. The tool allows you to compare your keywords with competitors and identify content gaps—keywords they rank for but you don’t. SE Ranking also tracks your competitors’ ad performance. You can analyze Google Ads campaigns, uncover the keywords they target, and see their ad history to build better ads. This helps optimize your own PPC efforts by learning from competitors’ successful tactics. The historical data feature is another plus. You can examine your competitors’ SEO performance over time, including ranking changes and shifts in traffic. Essentially, the tools have different strengths in these aspects, so the winner is the one who better fits your needs. ![SE ranking competitor analysis tool](https://searchatlas.com/wp-content/uploads/2025/02/SE-ranking-competitor-analysis-tool-1024x575.avif) SE Ranking Competitor Analysis Tool #### Winner: Tied Ahrefs primarily shines in SEO and backlink analysis, with PPC data being more of a secondary feature. While it does provide keyword analysis and ad insights, it’s not as in-depth or focused on paid campaigns as SE Ranking. SE Ranking, on the other hand, is more robust when it comes to PPC analysis. The platform offers detailed data on competitors’ paid ads, including historical data, ad history, and keyword targeting. It allows you to closely monitor PPC performance, refine your ad strategy, and adapt based on competitors’ successful campaigns. ### 4\. Keyword Research Ahrefs excels in keyword research with its powerful Keywords Explorer tool. It offers detailed insights into search volume, keyword difficulty, and CPC for over 170 countries. The tool provides a wide array of keyword suggestions, including related keywords, questions, and click data. Ahrefs also gives you a unique “parent topic” feature to ensure you’re targeting the right keywords based on search intent. The [keyword intent](https://searchatlas.com/blog/keyword-intent/) data is fresh and extensive, making it ideal for building a well-rounded content strategy or for identifying profitable opportunities in your niche. ![Ahrefs Keyword Generator Tool](https://searchatlas.com/wp-content/uploads/2024/12/Ahrefs-Keyword-Generator-Tool-1024x521.avif) Via Ahrefs SE Ranking’s keyword research tool offers similar functionality with a focus on ease of use. It provides keyword suggestions based on search volume, difficulty, and CPC across multiple countries. One standout feature is its ability to track competitors’ keyword rankings and display overlap, giving you insights into which keywords your competitors are targeting. The [technical SEO tool](https://searchatlas.com/blog/technical-seo-tools/) also allows you to filter keywords by search intent and analyze trends over time. Additionally, SE Ranking offers detailed keyword grouping and tracking to help you refine and monitor your SEO efforts more effectively. ![se ranking keyword suggestion tool](https://searchatlas.com/wp-content/uploads/2024/12/se-ranking-keyword-suggestion-tool-1024x437.avif) Via SE Ranking #### Winner: Ahrefs Based on overall features, Ahrefs is the winner for keyword research. It offers more depth, especially in terms of [competitive analysis](https://searchatlas.com/blog/competitive-keyword-research/) and clickstream data, making it a more comprehensive tool for building and refining keyword strategies. ### 5\. User Experience Ahrefs has a well-designed, feature-packed interface, but it can feel a bit complex for beginners. The platform offers detailed reports with multiple filters to customize data views, which is great for advanced users but may overwhelm newcomers. Tools like Site Explorer and Keywords Explorer are easy to navigate for experienced SEOs, and the tool’s extensive help center provides excellent support. However, some users may need time to fully understand the depth of data available and how to use it most effectively. Overall, Ahrefs offers power and flexibility, but the learning curve can be steep for some. ![ahrefs site explorer](https://searchatlas.com/wp-content/uploads/2025/02/ahrefs-site-explorer-1024x640.avif) Via Ahrefs SE Ranking’s interface is clean, simple, and designed for efficiency. The dashboard clearly presents your project data without unnecessary clutter, making it easier for users to focus on the important metrics. Key tools like keyword research, competitor analysis, and ranking tracking are accessible and straightforward, with drag-and-drop features and easy-to-read visualizations. The platform’s simplicity stands out, making it especially attractive for users who prioritize a smoother experience over a tool with more complex data. Plus, it offers intuitive workflows and a support team that’s highly praised among users. ![19-default-rankings-module-min](https://searchatlas.com/wp-content/uploads/2025/02/19-default-rankings-module-min-1024x549.avif) #### Winner: SE Ranking SE Ranking wins for user experience due to its simpler, more intuitive interface. It’s ideal for users who value ease of use and a clear, streamlined experience. While Ahrefs offers more advanced features, SE Ranking’s design caters better to both beginners and those looking to efficiently manage multiple SEO projects without getting lost in complex data. ### 6\. Pricing Ahrefs offers a range of pricing plans, with the entry-level plan starting at \$99/month, offering limited features like 5 projects, 750 tracked keywords, and 100,000 crawl credits. The higher tiers can go up to \$399/month with 50 projects and more extensive data. While Ahrefs is packed with powerful features, the pricing might be out of reach for smaller businesses or individual users, especially given the relatively restrictive lower-tier limits. However, for agencies or teams with complex SEO needs, the value is clear due to the depth of data and reporting available. SE Ranking provides more affordable pricing options, with plans starting at \$65/month. The entry-level package offers 50 domain checks per day, 500 keywords for rank tracking, and 100,000 pages for website audits. The Pro plan at \$119/month offers extended limits, and the Business plan starts at \$259/month with even more features. Compared to Ahrefs, SE Ranking is more budget-friendly, making it a great option for smaller businesses or users who need essential SEO tools without the premium price tag. #### Winner: No clear winner There is no clear winner here, as there’s an alternative solution that’s even more comprehensive than Ahrefs and more budget-friendly. It combines the best features of both tools, making it particularly beneficial for agencies. ## A More Innovative Alternative: Search Atlas Search Atlas is quickly becoming a go-to SEO tool, known for its comprehensive features that cover everything from crawling and technical SEO to backlinks and competitor research. Its robust toolkit allows agencies to dive deep into backlink analysis, uncover competitor strategies, and optimize internal linking. With regular updates and new features, it’s evolving into the ultimate all-in-one solution for agencies looking to stay ahead in the SEO game. ### Search Atlas Features ![search atlas suite of tools](https://searchatlas.com/wp-content/uploads/2024/11/search-atlas-suite-of-tools-optim-1024x522.avif) Search Atlas is unique in the breadth of its scope. It covers every aspect of SEO, including: - [Site Audit Tools:](https://searchatlas.com/site-auditor-2/) Provides in-depth reports on site health, technical issues, and automated notifications for 24/7 monitoring. - [Local SEO Tools:](https://searchatlas.com/local-seo-software/) Offers local heatmaps, citation building, and automated GBP management to enhance local search visibility. - [On-Page Tools:](https://searchatlas.com/on-page-audit-tool/) Analyzes site optimization, content, and keyword usage, and compares competitors to provide actionable improvement suggestions. - [Off-Page Tools:](https://searchatlas.com/link-building-outreach-tool/) Manages link-building efforts with outreach templates, filtering, and press release syndication for stronger authority. - [Reporting:](https://searchatlas.com/features/) Customizable reports that allow agencies to tailor insights and track client performance with ease. - [Content](https://searchatlas.com/features/): Covers content planning, optimization, and AI-assisted creation to improve search rankings and user engagement. - [Automation](https://searchatlas.com/features/): Automates SEO tasks, offering instant fixes, one-click publishing, and AI-driven content recommendations for efficiency. - [Competitor Research:](https://searchatlas.com/features/) Provides backlink analysis, link gap analysis, keyword gap analysis, and Site Explorer to analyze competitors effectively. #### Site Crawling Search Atlas takes a modern approach to technical SEO by using first-party data directly from Google Search Console. Unlike traditional tools relying on estimates, it ensures accuracy with browser emulation and JavaScript-enabled crawling, capturing the web as Google sees it. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfq1y4sj7_r062VBXp37xFI09NNe3KMheNwYK-YsGMxfxLslI9KyOtmxX0i-fy68iMT_GDUV5LawgOe_hOl8XLRCvdbIc1FTmSUTQx9r1FdbF-LV4lKw4Xpa5JQiBj8gSI?key=EIMGLV-TNiRCt1ZeAuu6nu2b) Users get reliable, up-to-date insights with no guesswork. Even with major Google changes, Search Atlas users saw zero disruptions, demonstrating its commitment to accuracy and security, keeping agencies and businesses ahead without slowing down. #### Technical SEO Tools The Search Atlas technical SEO suite offers comprehensive tools, including live issue alerts and a powerful site auditor that scans up to a million pages. With features like internal link visualization, real-time crawl monitoring, and schema creation, optimizing site structure has never been easier. ![search atlas technical seo insights](https://searchatlas.com/wp-content/uploads/2025/01/search-atlas-technical-seo-insights-1024x592.avif) Search Atlas provides actionable insights to fix every SEO issue on your website. Our AI assistant allows you to fix these issues directly from the dashboard, automating tedious SEO tasks so you can focus elsewhere. #### Domain Power We measure site authority a bit differently with something called Domain Power (DP), along with a few other reference scores. DP combines organic traffic and ranking keywords to give a reliable picture of a site’s authority. ![correlation for domain power ranking with other metrics organic traffic organic keyword domain rating domain authority backlinks](https://searchatlas.com/wp-content/uploads/2025/01/correlation-domain-power.avif) The data doesn’t lie: Higher Domain Power = Better Rankings. Unlike traditional metrics that rely on backlinks or external signals, DP uses real-world performance data straight from Google Search Console. And the best part? It’s consistent with actual SERP rankings. #### Backlink Analysis Search Atlas provides a powerful set of backlink tools like Link Gap Analysis, Backlink Comparison, and Topical Relevance. These tools make it easy to dig into your backlinks and explore how they relate to your competitors, giving you a clear view of your link profile and market position. With Link Gap Analysis, you can spot keywords your competitors rank for but you don’t, showing you content gaps to target. Backlink Comparison lets you compare backlink profiles side-by-side, revealing potential link-building opportunities. Topical Relevance ensures that the backlinks you gain are relevant to your site’s content and audience. ![Search Atlas Competitor Backlink Analysis Dashboard](https://searchatlas.com/wp-content/uploads/2023/11/image3-1024x528.webp) Perform competitor backlink analysis with Search Atlas to see new or lost links or referring domains, historical data, and more #### Keyword Tools Search Atlas offers a solid range of [keyword research](https://searchatlas.com/keyword-research-tool/), tracking, analysis, and clustering tools that can help you refine your content strategy. The Keyword Magic Tool is especially useful for digging deep into keyword data, allowing you to find the most relevant terms for your content. The tool also lets you organize and track keywords in various clusters, making it easier to prioritize. ![keyword research dropping trend iphone 15 review 2025 example search atlas](https://searchatlas.com/wp-content/uploads/2025/01/keyword-research-iphone-15-example-1024x627.avif) You can seamlessly transfer these keywords into the content planner, where you can create your editorial calendar in just a few minutes. Plus, you get automation and AI writing tools to speed up the process even further. #### OTTO SEO One of the coolest features of Search Atlas is [OTTO](https://searchatlas.com/otto-seo/), the AI-powered SEO agent that automates your SEO tasks with ease. OTTO not only detects issues but can also apply fixes directly, saving you hours of manual work. It’s designed to handle everything from technical SEO fixes to content optimization, so you don’t have to. ![](https://searchatlas.com/wp-content/uploads/2024/12/otto-details-page-1024x683.avif) In the near future, OTTO will expand with OTTO Google Ads, a new feature that takes on the management of your PPC campaigns. This addition will automate the optimization of your ads, helping you save both time and budget while ensuring better performance. #### Usability SEO platforms can be a lot to handle due to the volume of data they provide. To make it easier, Search Atlas offers a guided demo and personalized onboarding, so users can quickly get the hang of all the tools. ![gartner best SEO platforms for usability and customer satisfaction search atlas](https://searchatlas.com/wp-content/uploads/2024/12/best-SEO-platforms-1024x838.avif) We’re also proud to say Gartner has recognized Search Atlas as the top SEO platform for both usability and user satisfaction. ### Search Atlas Pricing Search Atlas offers a broader range of tools at a more affordable price than Ahrefs, and provides more robust PPC features compared to SE Ranking. \| \| Starter plan \| Growth plan \| Pro plan \| Enterprise \| \|---\|---\|---\|---\|---\| \| Price: \| \$99 monthly \| \$199 monthly \| \$399 monthly \| Custom \| \| Free OTTO Activation \| 1 \| 1 \| 3 \| Custom \| \| User Seats \| 2 \| 3 \| 5 \| Custom \| \| GSC Sites \| 5 \| 15 \| Unlimited \| Custom \| \| Automated GBP Accounts \| 3 \| 10 \| 25 \| Custom \| \| Regular AI Quota \| 100 \| 250 \| Unlimited \| Custom \| ## Search Atlas: Even More Comprehensive, Even Better Suited for Agencies Honestly, our platform is so packed with features that they can’t fit into this article—especially the ones we’re still developing! 😀 We currently have over 40 tools, and thanks to automation, they’re easy to manage. We recommend checking them all out in our features section. Plus, you’ll get onboarding calls, tutorials, and full support during your free trial (and beyond). If you’re into SEO and AI innovation, try it out with a 7-day free trial. No risk, just potential rewards. [Sign up today and explore\!](https://dashboard.searchatlas.com/register) ![Picture of Arman Advani](https://searchatlas.com/wp-content/uploads/2025/02/Arman_photo-300x300.avif) - [Arman Advani](https://searchatlas.com/blog/author/arman/) - Director of SEO Strategist at Search Atlas I specialize in transforming SEO strategies through innovative AI technologies. With a focus on driving substantial growth and enhancing search engine performance, I lead our team in crafting data-driven solutions tailored to achieve your site's growth goals. ### The New Era Of AI Visibility [Try Search Atlas](https://dashboard.searchatlas.com/register) ![](https://searchatlas.com/wp-content/uploads/2026/01/AI-visibility-graphic.webp) ### Join Our Community Of SEO Experts Today\! ## Related Reads to Boost Your SEO Knowledge [![Alternatives to Similarweb](https://searchatlas.com/wp-content/uploads/2026/03/similarweb_alternatives_featured-1024x512.avif)](https://searchatlas.com/blog/similarweb-alternatives/) [SEO Tools](https://searchatlas.com/blog/category/seo-tools/) ### [28 Best Similarweb Alternatives (Free, Paid and Cheaper) in 2026](https://searchatlas.com/blog/similarweb-alternatives/) [![Alternatives to Semrush](https://searchatlas.com/wp-content/uploads/2026/03/semrush_alternatives_featured-1024x512.avif)](https://searchatlas.com/blog/semrush-alternatives/) [SEO Tools](https://searchatlas.com/blog/category/seo-tools/) ### [29 Best Semrush Alternatives (Free, Paid and Cheaper) in 2026](https://searchatlas.com/blog/semrush-alternatives/) [![alternatives to Serpstat](https://searchatlas.com/wp-content/uploads/2026/03/serpstat_alternatives_featured-1024x512.avif)](https://searchatlas.com/blog/serpstat-alternatives/) [SEO Tools](https://searchatlas.com/blog/category/seo-tools/) ### [30 Best Serpstat alternatives (Free, Paid and Cheaper) in 2026](https://searchatlas.com/blog/serpstat-alternatives/) [![Alternatives to Rytr](https://searchatlas.com/wp-content/uploads/2026/03/rytr_alternatives_featured-1-1024x512.avif)](https://searchatlas.com/blog/rytr-alternatives/) [SEO Tools](https://searchatlas.com/blog/category/seo-tools/) ### [30 Best Rytr Alternatives (Free, Paid and Cheaper) in 2026](https://searchatlas.com/blog/rytr-alternatives/) [![Alternatives to Perplexity AI](https://searchatlas.com/wp-content/uploads/2026/03/perplexity_ai_alternatives_featured-1024x512.avif)](https://searchatlas.com/blog/perplexityai-alternatives/) [SEO Tools](https://searchatlas.com/blog/category/seo-tools/) ### [28 Perplexity AI Alternatives (Free, Paid and Cheaper) in 2026](https://searchatlas.com/blog/perplexityai-alternatives/) [![Best SEO Powersuite Alternatives](https://searchatlas.com/wp-content/uploads/2026/03/seo_powersuite_alternatives_featured-1024x512.avif)](https://searchatlas.com/blog/seo-powersuite-alternatives/) [SEO Tools](https://searchatlas.com/blog/category/seo-tools/) ### [31 Best SEO Powersuite Alternatives (Free, Paid, and Cheaper) in 2026](https://searchatlas.com/blog/seo-powersuite-alternatives/) ## Visualize Your SEO Success: Expert Videos & Strategies [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-unlocking-AI-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-cracking-code-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-mastering-seo-with-AI-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-unlocking-AI-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-cracking-code-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-mastering-seo-with-AI-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-Eric-Caldwell-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-Christmas-Present-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-seo-strategy-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-community-edition-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-Eric-Caldwell-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-Christmas-Present-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-seo-strategy-1.webp) [Play](https://searchatlas.com/wp-content/uploads/2025/06/Feature-image-community-edition-1.webp) ## Real Success Stories: In-Depth Case Studies Business name: Dr. David McInnis Orthodontics (dmsmile.com) ### 472% Organic Traffic Growth & 380% More Patient Conversions in 6 Months #### The Challenge: Dr. David McInnis Orthodontics struggled with low search visibility and inconsistent patient inquiries. Despite offering premium orthodontic services, their online presence failed to generate steady leads. ##### 472% increase in organic traffic ##### 380% growth in patient inquiries & conversions ##### 250+ high-intent keywords ranking on Page 1 ##### 53% lower cost-per-acquisition ![Advanced SEO software dashboard with analytics and insights.](https://searchatlas.com/wp-content/uploads/2025/06/graph-1024x423.webp) #### How We Did It: By implementing Search Atlas’s advanced SEO strategy, we restructured their website for search intent alignment, optimized local SEO, and enhanced technical performance to dominate Google rankings. Now, Dr. David McInnis Orthodontics enjoys a steady stream of organic leads and a powerful online presence, making them the go-to orthodontic practice in their area. Business name: Rehab Facility ### Rehab Facility Dominates SERP with 1400+ Keywords in Top 3 #### The Challenge: Their mission is to provide clients with all the tools necessary to tackle addiction at its source. To do this, they needed to significantly increase their online presence and support their crucial mission. ##### \+277% Organic Traffic ##### \+ 135% Organic Keywords ##### 1400 + Keywords Ranking Top 3 ##### 659% referring domains increased ![Advanced SEO software dashboard showing organic keywords and traffic growth over 5 years.](https://searchatlas.com/wp-content/uploads/2025/06/image2-6-1.webp) #### How We Did It: The client utilized Search Atlas to identify and resolve technical flaws, including broken links, slow loading times, and navigation issues. With OTTO, they performed these fixes and optimizations in one day. Business name: DUI Law Firm ### Making an Austin DUI Law Firm a Local Reference with OTTO #### The Challenge: In Austin’s bustling legal market, standing out as a DUI law firm is challenging due to intense competition. Achieving local search visibility requires an innovative strategic SEO approach. ##### \+100% Pins Improved ##### \+88% Locations Ranking Top 3 ##### \+88% Higher Positions in Local Searches ![Advanced SEO software map analysis for keyword ranking improvements.](https://searchatlas.com/wp-content/uploads/2025/06/1-3dui-compressed-1024x527.webp) #### How We Did It: To improve search rankings for their keywords, we incorporated these terms into the website and Google Business Profile (GBP) over 4 weeks using OTTO. After OTTO implementation, 100% of the pins are ranking either in top 3 or top 5 local search positions. OTTO’s automated SEO optimization process simplifies SEO efforts, reducing manual labor and allowing the team to focus on other crucial tasks. Business name: nonprofit sensory learning center ### Nonprofit Climbs from \#27 to \#1 and Doubles Traffic with OTTO #### The Challenge: This center is dedicated to providing essential resources and programs for children with special needs and their families. Despite their valuable mission, the center’s website traffic had stalled for months, preventing them from connecting with potential clients. ##### \+ 111% Organic Traffic ##### \+75.5% Organic Keywords ##### Top 1 Ranking for Target Keyword ![Search Atlas advanced SEO software dashboard with organic and paid traffic data.](https://searchatlas.com/wp-content/uploads/2025/06/image1-1-1-1024x264.webp) #### How We Did It: To drive more traffic to their site, the client implemented OTTO’s recommendations. This included enhancing content quality, optimizing technical aspects of the site, refining on-page SEO elements, and building authority through the publication of 2 press releases. The results were astounding. The client transitioned from being relatively obscure online to becoming a go-to resource in local search results for families seeking support. [Try Search Atlas](https://dashboard.searchatlas.com/register) ## Ready to Replace Your SEO Stack With a Smarter System? If Any of These Sound Familiar, It’s Time for an Enterprise SEO Solution: 25 - 1000+ websites being managed 25 - 1000+ PPC accounts being managed 25 - 1000+ GBP accounts being managed [![Search Atlas white logo](https://searchatlas.com/wp-content/uploads/2023/12/white.svg)](https://searchatlas.com/) [Linkedin](https://www.linkedin.com/company/searchatlas/) [Instagram](https://www.instagram.com/searchatlasseo/) [Facebook](https://www.facebook.com/searchatlas) [Reddit](https://www.reddit.com/r/SearchAtlasOfficial/) [Youtube](https://www.youtube.com/@SearchAtlas-SEO) The Search Atlas Team - [About Us](https://searchatlas.com/about-us/) - [Careers](https://searchatlas.com/careers/) - [Help Center](https://help.searchatlas.com/en/) - [Customer Support](https://searchatlas.com/blog/se-ranking-vs-ahrefs/) - [Need Some Extra Help?](https://searchatlas.com/additional-help/) - [Demos](https://searchatlas.com/demo/) - [Dashboard Status](https://status.searchatlas.com/) - [About Us](https://searchatlas.com/about-us/) - [Careers](https://searchatlas.com/careers/) - [Help Center](https://help.searchatlas.com/en/) - [Customer Support](https://searchatlas.com/blog/se-ranking-vs-ahrefs/) - [Need Some Extra Help?](https://searchatlas.com/additional-help/) - [Demos](https://searchatlas.com/demo/) - [Dashboard Status](https://status.searchatlas.com/) Competitors - [Search Atlas vs. Ahrefs](https://searchatlas.com/searchatlas-vs-ahrefs/) - [Search Atlas vs. SEMRush](https://searchatlas.com/search-atlas-vs-semrush/) - [Search Atlas vs. Surfer SEO](https://searchatlas.com/search-atlas-vs-surfer-seo/) - [Search Atlas vs All SEO Tools](https://searchatlas.com/search-atlas-vs-all-seo-tools/) - [Search Atlas vs. Ahrefs](https://searchatlas.com/searchatlas-vs-ahrefs/) - [Search Atlas vs. SEMRush](https://searchatlas.com/search-atlas-vs-semrush/) - [Search Atlas vs. Surfer SEO](https://searchatlas.com/search-atlas-vs-surfer-seo/) - [Search Atlas vs All SEO Tools](https://searchatlas.com/search-atlas-vs-all-seo-tools/) Features - [OTTO SEO](https://searchatlas.com/otto-seo/) - [OTTO Google Ads™](https://searchatlas.com/otto-google-ads/) - [Content Optimization Software](https://searchatlas.com/content-genius/) - [GBP Management Software](https://searchatlas.com/google-my-business-management-software/) - [GBP Galactic](https://searchatlas.com/gbp-galactic/) - [Local Citations](https://searchatlas.com/local-citations/) - [Topical Maps](https://searchatlas.com/seo-topical-maps/) - [Site Explorer](https://searchatlas.com/site-explorer/) - [Site Auditor](https://searchatlas.com/site-auditor-2/) - [On Page Audit](https://searchatlas.com/on-page-audit-tool/) - [Link Building Software](https://searchatlas.com/link-building-outreach-tool/) - [Press Release Software](https://searchatlas.com/press-release-software/) - [Backlink Analyzer Software](https://searchatlas.com/backlink-analyzer/) - [Portfolio Summary™](https://searchatlas.com/portfolio-summary/) - [OTTO SEO](https://searchatlas.com/otto-seo/) - [OTTO Google Ads™](https://searchatlas.com/otto-google-ads/) - [Content Optimization Software](https://searchatlas.com/content-genius/) - [GBP Management Software](https://searchatlas.com/google-my-business-management-software/) - [GBP Galactic](https://searchatlas.com/gbp-galactic/) - [Local Citations](https://searchatlas.com/local-citations/) - [Topical Maps](https://searchatlas.com/seo-topical-maps/) - [Site Explorer](https://searchatlas.com/site-explorer/) - [Site Auditor](https://searchatlas.com/site-auditor-2/) - [On Page Audit](https://searchatlas.com/on-page-audit-tool/) - [Link Building Software](https://searchatlas.com/link-building-outreach-tool/) - [Press Release Software](https://searchatlas.com/press-release-software/) - [Backlink Analyzer Software](https://searchatlas.com/backlink-analyzer/) - [Portfolio Summary™](https://searchatlas.com/portfolio-summary/) Enterprise - [Get a Quote](https://searchatlas.com/enterprise-quote/) - [Enterprise Agencies](https://searchatlas.com/enterprise-agency/) - [Enterprise Brand](https://searchatlas.com/enterprise-brand/) - [White Label](https://searchatlas.com/white-label-seo-software/) - [Get a Quote](https://searchatlas.com/enterprise-quote/) - [Enterprise Agencies](https://searchatlas.com/enterprise-agency/) - [Enterprise Brand](https://searchatlas.com/enterprise-brand/) - [White Label](https://searchatlas.com/white-label-seo-software/) Integrations - [Shopify Integration](https://apps.shopify.com/search-atlas) - [WordPress Integration](https://wordpress.org/plugins/metasync/) - [How to Add OTTO to Your Site](https://searchatlas.com/otto-pixel/) - [OTTO Implementation Services](https://searchatlas.com/otto-implementer/) - [Shopify Integration](https://apps.shopify.com/search-atlas) - [WordPress Integration](https://wordpress.org/plugins/metasync/) - [How to Add OTTO to Your Site](https://searchatlas.com/otto-pixel/) - [OTTO Implementation Services](https://searchatlas.com/otto-implementer/) Resources - [Research](https://searchatlas.com/research/) - [Pricing page](https://searchatlas.com/pricing/) - [Blog](https://searchatlas.com/blog/) - 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Readable Markdown	Choosing the right SEO tool can feel overwhelming, especially with so many options out there. SE Ranking vs. Ahrefs is a comparison that often comes up for anyone looking to step up their SEO game. Both platforms boast powerful features, but which one truly delivers the best results for your needs? With pricing, features, and ease of use all in the mix, it’s essential to know what each platform excels at—and where they fall short. SE Ranking offers a more affordable entry point with a user-friendly interface, while Ahrefs is renowned for its comprehensive data and advanced [SEO audit tools](https://searchatlas.com/blog/free-seo-audit-tools/). Let’s dig deep into their popular features, limitations, and pricing plans. ## What Is SE Ranking? ![se ranking dashboard](https://searchatlas.com/wp-content/uploads/2024/12/se-ranking-dashboard-optim-1024x590.avif) Via SE Ranking SE Ranking is an SEO platform that helps with various aspects of search engine optimization. SE Rankings provides tools to track rankings, monitor website performance, and analyze competitors, all in one place. It’s especially useful for agencies and businesses that need to manage multiple clients or scale their SEO efforts SE Ranking allows you to track rankings across several search engines like Google, Bing, Yahoo, and YouTube, giving you a broader view of your site’s performance. It also helps identify issues like traffic drops or keyword cannibalization. The platform’s reporting is customizable, so [SEO agencies](https://searchatlas.com/blog/seo-agency-profitability/) can easily present data to clients in a way that makes sense. Beyond SEO, SE Ranking includes features for lead generation and content marketing, making it a more well-rounded tool for digital marketing overall. It’s built to support everything from local SEO to larger-scale campaigns. Overall, it’s a flexible choice, slightly more affordable than Ahrefs. ### SE Ranking Features While SE Ranking and Ahrefs share similar SEO functions, SE Ranking offers unique features tailored to agencies and businesses. This especially includes reporting tools, which are more approachable than those in Ahrefs, which charges a lot for the add-ons. Here are the main features of SE Ranking: - Keyword Rank Tracker: Tracks keyword rankings across various search engines to monitor SEO performance. - Keyword & Competitive Research Tools: Helps identify relevant keywords and analyze competitors’ strategies for better optimization. - On-Page SEO Checker: Evaluates on-page SEO factors, offering suggestions to improve website optimization and visibility. - Website Audit Tool: Performs a comprehensive site audit to identify technical SEO issues and improve website performance. - Backlink Checker and Gap Analyzer: Analyzes backlink profiles and identifies backlink opportunities and gaps compared to competitors. - Content Editor and AI Writer: Assists with content creation and optimization, using AI to improve quality and SEO performance. - Local Marketing Module: Enables tracking of local rankings and optimization for location-based SEO strategies. - SEO Report Builder: Customizes and generates detailed SEO reports, with options for white-labeling and automated delivery to clients. ### SE Ranking Pricing - Essential: \$65/month – Designed for individual SEO professionals, this plan includes 1 manager seat, 5 projects, and 500 keywords tracked daily, along with core SEO tools and the option for add-ons. - Pro: \$119/month – Ideal for agencies and small teams, offering 3 manager seats, 30 projects, 2,000 keywords tracked daily, core SEO tools, and additional features with add-ons available. - Business: \$259/month – Tailored for large agencies and enterprises, this plan includes 5 manager seats, unlimited projects, 5,000 keywords tracked daily, core SEO tools, and the option for add-ons. [![Search Atlas Customer Results Blog Banner](https://searchatlas.com/wp-content/uploads/2025/01/Search-Atlas-Customer-Results-Blog-Banner-1024x207.avif)](https://dashboard.searchatlas.com/register) ## What Is Ahrefs? ![ahrefs main dashboard](https://searchatlas.com/wp-content/uploads/2025/01/ahrefs-main-dashboard-1024x506.avif) Via Ahrefs Ahrefs is a powerful SEO tool used to help businesses improve their online presence. It’s packed with features for keyword research, backlink analysis, and competitor tracking, among other things. Recently, Ahrefs has stepped up its game by rolling out a bunch of new AI tools. One standout is the AI Content Helper, which focuses on making your content topically relevant, not just keyword-heavy. It also introduced AI-powered translations, making it easier to scale your SEO efforts internationally by quickly translating keywords for different markets. On top of that, updates to its Site Explorer and Rank Tracker give users deeper insights into how their traffic changes over time and what search intent their audience has. These features help SEO pros keep track of performance and fine-tune their strategies, so the tool remains highly popular. ### Ahrefs Features Ahrefs is a leading SEO and marketing platform that provides a wide range of tools designed to enhance website performance and content strategies. Its key features include: - Site Explorer: Study your competitors’ websites to gain insights and refine your SEO tactics. - Keywords Explorer: Discover what your customers are searching for to improve your content and advertising efforts. - Rank Tracker: Monitor your website’s rankings in search engines to measure progress and performance. - Web Explorer: Search across all pages and links indexed by Ahrefs to uncover new backlink opportunities. - Site Audit: Audit and optimize your website by identifying potential issues and improving technical SEO. - Web Analytics: Gain insights about your website’s traffic and user behavior for better decision-making. - Content Explorer: Track web mentions and find link-building opportunities to boost your content’s reach. - AI Content Helper: Use AI to optimize your content and ensure it’s comprehensive and competitive. ### Ahrefs Pricing Ahrefs offers a free account, which can be useful for freelancers and those with a hobby website. However, since free account features are limited, pros usually need paid plans, which doesn’t make it the most [cost-effective SEO](https://searchatlas.com/blog/cost-effective-seo/) option. - Free (AWT): \$0 – Includes 5,000 crawl credits and basic tools for monitoring site health, backlinks, and keywords - Starter: \$29/month – 5,000 crawl credits with access to Site Explorer, Keywords Explorer, and Site Audit. - Lite: \$129/month – 5 projects, 6 months of historical data, 750 tracked keywords, 100,000 crawl credits, and more. - Standard: \$249/month – 20 projects, 2 years of historical data, 2,000 tracked keywords, 500,000 crawl credits, and more. - Advanced: \$449/month – 50 projects, 5 years of historical data, 5,000 tracked keywords, 1,500,000 crawl credits, and more. - Enterprise: \$1,499/month – API access, unlimited historical data, advanced features, and exclusive enterprise-level perks. ## SE Ranking vs. Ahrefs: Comparing Product Features Let’s take a closer look at SE Ranking and Ahrefs. While both offer similar features, there are key differences that can impact how you use them. We’ll break down their main features to help you decide which one is the better fit. ### 1\. Site Auditing and Tracking Tools Ahrefs’ Site Audit tool is a powerful solution for crawling and identifying technical SEO issues. It checks for common problems like slow load times, missing meta tags, duplicate content, and broken links. The tool categorizes issues into errors, warnings, and notices, making it easy to prioritize which problems to address first. The clear visualizations, such as crawl history and page health scores, provide insights into your site’s performance over time. Plus, the actionable recommendations help users quickly resolve issues, saving time and improving efficiency. However, due to [Google’s rate-limiting measures](https://www.searchenginejournal.com/confirmed-google-is-requiring-javascript-to-block-seo-tools/537705/), Ahrefs faces challenges in crawling more effectively. To work around these limitations, Ahrefs uses residential proxies and browser emulation, which can increase server demands and operational costs. This may result in slower crawls and could affect the depth of data available, potentially leading to price increases for users. ![ahrefs site auditor](https://searchatlas.com/wp-content/uploads/2024/11/ahrefs-site-auditor-1024x658.avif) Via Ahrefs SE Ranking’s website audit tool provides a thorough assessment of your site’s technical SEO health, covering areas such as page crawlability, HTTP status codes, Core Web Vitals, link attributes, and more. It offers customizable settings, allowing you to schedule audits, select specific parameters, and even analyze JavaScript-heavy sites, thanks to recent updates like JavaScript rendering. This enhancement ensures deeper insights into dynamic content. While these updates can slightly slow the process—especially for larger sites—the tool remains fast, able to crawl up to 1,000 pages in under 2 minutes. With 115+ metrics for in-depth analysis, it’s a robust solution for identifying issues and tracking SEO progress, ensuring your site is optimized for performance and user experience. ![Open-Website-Audit-Settings](https://searchatlas.com/wp-content/uploads/2025/02/Open-Website-Audit-Settings-1024x493.avif) #### Winner: SE Ranking SE Ranking’s site audit tool excels by automating the audit process as soon as a new project is added, eliminating the need for manual setup. Once the audit is complete, the SEO health score is updated in the Projects section, providing a quick overview. Compared to Ahrefs, SE Ranking offers more detailed and actionable insights, making it a stronger choice for thorough audits. ### 2\. Backlink Analysis Ahrefs’ backlink analysis tools are robust, providing an in-depth look at a site’s link profile. The Site Explorer tool offers access to a massive link database, displaying vital metrics like Domain Rating (DR) and URL Rating (UR), which help assess link quality. The “Backlink Profile” section is invaluable, offering granular filters for tracking new, lost, dofollow, and nofollow links, helping identify gaps in your strategy. The standout “Link Intersect” tool lets you spot high-quality backlink opportunities from domains linking to competitors but not you. Additionally, the “Referring Domains” feature adds another layer of analysis, allowing you to evaluate the authority of backlink sources. Overall, Ahrefs provides all the necessary tools for a comprehensive backlink analysis that’s more detailed and actionable than most competitors in the market. ![Ahrefs backlinks dashboard](https://searchatlas.com/wp-content/uploads/2025/03/Ahrefs-backlinks-dashboard-1024x483.avif) Via Ahrefs SE Ranking’s backlink analysis tool provides a robust set of features, including access to a vast database of 2.9 trillion backlinks and 411 million domains. Key insights include Domain Trust, toxicity scores, anchor text analysis, and the ability to track new and lost backlinks. The tool displays dynamic metrics on backlink growth, offering a clear picture of your site’s off-page performance. SE Ranking’s database is updated frequently, ensuring fresh and relevant data for users. However, it falls slightly behind Ahrefs in terms of database size and link freshness, giving Ahrefs a slight edge in these areas. Despite this, SE Ranking’s real-time updates, detailed reporting, and user-friendly interface make it an excellent choice for smaller-scale operations looking for actionable insights and solid backlink analysis. ![SE Ranking Backlink-Checker](https://searchatlas.com/wp-content/uploads/2025/02/Backlink-Checker-1024x494.avif) Via SE Ranking #### Winner: Ahrefs Ahrefs takes the lead because of its sheer size and freshness. The database is massive, meaning you get more accurate, up-to-date data, especially when tracking backlinks. The “Link Intersect” tool is a fantastic feature, helping you spot untapped backlink opportunities. Overall, Ahrefs just feels more powerful and comprehensive for anyone looking to analyze their link profile. ### 3\. Competitor Research Ahrefs’ Competitor Research tool provides deep insights into competitors’ SEO, content, backlinks, and ads. Using Site Explorer, you can analyze their rankings, see what content performs well, and discover backlink sources. This data allows you to replicate their strategies or find gaps in their approach. A standout feature is the content gap analysis. It shows you keywords your competitors rank for, but you don’t. By targeting these gaps, you can boost traffic and potentially outrank them. You can narrow results to focus on top-ranking keywords to prioritize. Additionally, Ahrefs helps you monitor your share of voice, highlighting changes in traffic compared to competitors. This lets you adjust strategies based on competitor activity and market shifts. ![ahrefs competitor analysis tool](https://searchatlas.com/wp-content/uploads/2025/02/ahrefs-competitor-analysis-tool-1024x765.avif) Via Ahrefs SE Ranking’s Competitor Research tool provides valuable insights into your competition’s SEO and PPC strategies. You can analyze traffic fluctuations, backlinks, keywords, and ads in one place. The tool allows you to compare your keywords with competitors and identify content gaps—keywords they rank for but you don’t. SE Ranking also tracks your competitors’ ad performance. You can analyze Google Ads campaigns, uncover the keywords they target, and see their ad history to build better ads. This helps optimize your own PPC efforts by learning from competitors’ successful tactics. The historical data feature is another plus. You can examine your competitors’ SEO performance over time, including ranking changes and shifts in traffic. Essentially, the tools have different strengths in these aspects, so the winner is the one who better fits your needs. ![SE ranking competitor analysis tool](https://searchatlas.com/wp-content/uploads/2025/02/SE-ranking-competitor-analysis-tool-1024x575.avif) SE Ranking Competitor Analysis Tool #### Winner: Tied Ahrefs primarily shines in SEO and backlink analysis, with PPC data being more of a secondary feature. While it does provide keyword analysis and ad insights, it’s not as in-depth or focused on paid campaigns as SE Ranking. SE Ranking, on the other hand, is more robust when it comes to PPC analysis. The platform offers detailed data on competitors’ paid ads, including historical data, ad history, and keyword targeting. It allows you to closely monitor PPC performance, refine your ad strategy, and adapt based on competitors’ successful campaigns. ### 4\. Keyword Research Ahrefs excels in keyword research with its powerful Keywords Explorer tool. It offers detailed insights into search volume, keyword difficulty, and CPC for over 170 countries. The tool provides a wide array of keyword suggestions, including related keywords, questions, and click data. Ahrefs also gives you a unique “parent topic” feature to ensure you’re targeting the right keywords based on search intent. The [keyword intent](https://searchatlas.com/blog/keyword-intent/) data is fresh and extensive, making it ideal for building a well-rounded content strategy or for identifying profitable opportunities in your niche. ![Ahrefs Keyword Generator Tool](https://searchatlas.com/wp-content/uploads/2024/12/Ahrefs-Keyword-Generator-Tool-1024x521.avif) Via Ahrefs SE Ranking’s keyword research tool offers similar functionality with a focus on ease of use. It provides keyword suggestions based on search volume, difficulty, and CPC across multiple countries. One standout feature is its ability to track competitors’ keyword rankings and display overlap, giving you insights into which keywords your competitors are targeting. The [technical SEO tool](https://searchatlas.com/blog/technical-seo-tools/) also allows you to filter keywords by search intent and analyze trends over time. Additionally, SE Ranking offers detailed keyword grouping and tracking to help you refine and monitor your SEO efforts more effectively. ![se ranking keyword suggestion tool](https://searchatlas.com/wp-content/uploads/2024/12/se-ranking-keyword-suggestion-tool-1024x437.avif) Via SE Ranking #### Winner: Ahrefs Based on overall features, Ahrefs is the winner for keyword research. It offers more depth, especially in terms of [competitive analysis](https://searchatlas.com/blog/competitive-keyword-research/) and clickstream data, making it a more comprehensive tool for building and refining keyword strategies. ### 5\. User Experience Ahrefs has a well-designed, feature-packed interface, but it can feel a bit complex for beginners. The platform offers detailed reports with multiple filters to customize data views, which is great for advanced users but may overwhelm newcomers. Tools like Site Explorer and Keywords Explorer are easy to navigate for experienced SEOs, and the tool’s extensive help center provides excellent support. However, some users may need time to fully understand the depth of data available and how to use it most effectively. Overall, Ahrefs offers power and flexibility, but the learning curve can be steep for some. ![ahrefs site explorer](https://searchatlas.com/wp-content/uploads/2025/02/ahrefs-site-explorer-1024x640.avif) Via Ahrefs SE Ranking’s interface is clean, simple, and designed for efficiency. The dashboard clearly presents your project data without unnecessary clutter, making it easier for users to focus on the important metrics. Key tools like keyword research, competitor analysis, and ranking tracking are accessible and straightforward, with drag-and-drop features and easy-to-read visualizations. The platform’s simplicity stands out, making it especially attractive for users who prioritize a smoother experience over a tool with more complex data. Plus, it offers intuitive workflows and a support team that’s highly praised among users. ![19-default-rankings-module-min](https://searchatlas.com/wp-content/uploads/2025/02/19-default-rankings-module-min-1024x549.avif) #### Winner: SE Ranking SE Ranking wins for user experience due to its simpler, more intuitive interface. It’s ideal for users who value ease of use and a clear, streamlined experience. While Ahrefs offers more advanced features, SE Ranking’s design caters better to both beginners and those looking to efficiently manage multiple SEO projects without getting lost in complex data. ### 6\. Pricing Ahrefs offers a range of pricing plans, with the entry-level plan starting at \$99/month, offering limited features like 5 projects, 750 tracked keywords, and 100,000 crawl credits. The higher tiers can go up to \$399/month with 50 projects and more extensive data. While Ahrefs is packed with powerful features, the pricing might be out of reach for smaller businesses or individual users, especially given the relatively restrictive lower-tier limits. However, for agencies or teams with complex SEO needs, the value is clear due to the depth of data and reporting available. SE Ranking provides more affordable pricing options, with plans starting at \$65/month. The entry-level package offers 50 domain checks per day, 500 keywords for rank tracking, and 100,000 pages for website audits. The Pro plan at \$119/month offers extended limits, and the Business plan starts at \$259/month with even more features. Compared to Ahrefs, SE Ranking is more budget-friendly, making it a great option for smaller businesses or users who need essential SEO tools without the premium price tag. #### Winner: No clear winner There is no clear winner here, as there’s an alternative solution that’s even more comprehensive than Ahrefs and more budget-friendly. It combines the best features of both tools, making it particularly beneficial for agencies. ## A More Innovative Alternative: Search Atlas Search Atlas is quickly becoming a go-to SEO tool, known for its comprehensive features that cover everything from crawling and technical SEO to backlinks and competitor research. Its robust toolkit allows agencies to dive deep into backlink analysis, uncover competitor strategies, and optimize internal linking. With regular updates and new features, it’s evolving into the ultimate all-in-one solution for agencies looking to stay ahead in the SEO game. ### Search Atlas Features ![search atlas suite of tools](https://searchatlas.com/wp-content/uploads/2024/11/search-atlas-suite-of-tools-optim-1024x522.avif) Search Atlas is unique in the breadth of its scope. It covers every aspect of SEO, including: - [Site Audit Tools:](https://searchatlas.com/site-auditor-2/) Provides in-depth reports on site health, technical issues, and automated notifications for 24/7 monitoring. - [Local SEO Tools:](https://searchatlas.com/local-seo-software/) Offers local heatmaps, citation building, and automated GBP management to enhance local search visibility. - [On-Page Tools:](https://searchatlas.com/on-page-audit-tool/) Analyzes site optimization, content, and keyword usage, and compares competitors to provide actionable improvement suggestions. - [Off-Page Tools:](https://searchatlas.com/link-building-outreach-tool/) Manages link-building efforts with outreach templates, filtering, and press release syndication for stronger authority. - [Reporting:](https://searchatlas.com/features/) Customizable reports that allow agencies to tailor insights and track client performance with ease. - [Content](https://searchatlas.com/features/): Covers content planning, optimization, and AI-assisted creation to improve search rankings and user engagement. - [Automation](https://searchatlas.com/features/): Automates SEO tasks, offering instant fixes, one-click publishing, and AI-driven content recommendations for efficiency. - [Competitor Research:](https://searchatlas.com/features/) Provides backlink analysis, link gap analysis, keyword gap analysis, and Site Explorer to analyze competitors effectively. #### Site Crawling Search Atlas takes a modern approach to technical SEO by using first-party data directly from Google Search Console. Unlike traditional tools relying on estimates, it ensures accuracy with browser emulation and JavaScript-enabled crawling, capturing the web as Google sees it. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfq1y4sj7_r062VBXp37xFI09NNe3KMheNwYK-YsGMxfxLslI9KyOtmxX0i-fy68iMT_GDUV5LawgOe_hOl8XLRCvdbIc1FTmSUTQx9r1FdbF-LV4lKw4Xpa5JQiBj8gSI?key=EIMGLV-TNiRCt1ZeAuu6nu2b) Users get reliable, up-to-date insights with no guesswork. Even with major Google changes, Search Atlas users saw zero disruptions, demonstrating its commitment to accuracy and security, keeping agencies and businesses ahead without slowing down. #### Technical SEO Tools The Search Atlas technical SEO suite offers comprehensive tools, including live issue alerts and a powerful site auditor that scans up to a million pages. With features like internal link visualization, real-time crawl monitoring, and schema creation, optimizing site structure has never been easier. ![search atlas technical seo insights](https://searchatlas.com/wp-content/uploads/2025/01/search-atlas-technical-seo-insights-1024x592.avif) Search Atlas provides actionable insights to fix every SEO issue on your website. Our AI assistant allows you to fix these issues directly from the dashboard, automating tedious SEO tasks so you can focus elsewhere. #### Domain Power We measure site authority a bit differently with something called Domain Power (DP), along with a few other reference scores. DP combines organic traffic and ranking keywords to give a reliable picture of a site’s authority. ![correlation for domain power ranking with other metrics organic traffic organic keyword domain rating domain authority backlinks](https://searchatlas.com/wp-content/uploads/2025/01/correlation-domain-power.avif) The data doesn’t lie: Higher Domain Power = Better Rankings. Unlike traditional metrics that rely on backlinks or external signals, DP uses real-world performance data straight from Google Search Console. And the best part? It’s consistent with actual SERP rankings. #### Backlink Analysis Search Atlas provides a powerful set of backlink tools like Link Gap Analysis, Backlink Comparison, and Topical Relevance. These tools make it easy to dig into your backlinks and explore how they relate to your competitors, giving you a clear view of your link profile and market position. With Link Gap Analysis, you can spot keywords your competitors rank for but you don’t, showing you content gaps to target. Backlink Comparison lets you compare backlink profiles side-by-side, revealing potential link-building opportunities. Topical Relevance ensures that the backlinks you gain are relevant to your site’s content and audience. ![Search Atlas Competitor Backlink Analysis Dashboard](https://searchatlas.com/wp-content/uploads/2023/11/image3-1024x528.webp) Perform competitor backlink analysis with Search Atlas to see new or lost links or referring domains, historical data, and more #### Keyword Tools Search Atlas offers a solid range of [keyword research](https://searchatlas.com/keyword-research-tool/), tracking, analysis, and clustering tools that can help you refine your content strategy. The Keyword Magic Tool is especially useful for digging deep into keyword data, allowing you to find the most relevant terms for your content. The tool also lets you organize and track keywords in various clusters, making it easier to prioritize. ![keyword research dropping trend iphone 15 review 2025 example search atlas](https://searchatlas.com/wp-content/uploads/2025/01/keyword-research-iphone-15-example-1024x627.avif) You can seamlessly transfer these keywords into the content planner, where you can create your editorial calendar in just a few minutes. Plus, you get automation and AI writing tools to speed up the process even further. #### OTTO SEO One of the coolest features of Search Atlas is [OTTO](https://searchatlas.com/otto-seo/), the AI-powered SEO agent that automates your SEO tasks with ease. OTTO not only detects issues but can also apply fixes directly, saving you hours of manual work. It’s designed to handle everything from technical SEO fixes to content optimization, so you don’t have to. ![](https://searchatlas.com/wp-content/uploads/2024/12/otto-details-page-1024x683.avif) In the near future, OTTO will expand with OTTO Google Ads, a new feature that takes on the management of your PPC campaigns. This addition will automate the optimization of your ads, helping you save both time and budget while ensuring better performance. #### Usability SEO platforms can be a lot to handle due to the volume of data they provide. To make it easier, Search Atlas offers a guided demo and personalized onboarding, so users can quickly get the hang of all the tools. ![gartner best SEO platforms for usability and customer satisfaction search atlas](https://searchatlas.com/wp-content/uploads/2024/12/best-SEO-platforms-1024x838.avif) We’re also proud to say Gartner has recognized Search Atlas as the top SEO platform for both usability and user satisfaction. ### Search Atlas Pricing Search Atlas offers a broader range of tools at a more affordable price than Ahrefs, and provides more robust PPC features compared to SE Ranking. \| \| Starter plan \| Growth plan \| Pro plan \| Enterprise \| \|---\|---\|---\|---\|---\| \| Price: \| \$99 monthly \| \$199 monthly \| \$399 monthly \| Custom \| \| Free OTTO Activation \| 1 \| 1 \| 3 \| Custom \| \| User Seats \| 2 \| 3 \| 5 \| Custom \| \| GSC Sites \| 5 \| 15 \| Unlimited \| Custom \| \| Automated GBP Accounts \| 3 \| 10 \| 25 \| Custom \| \| Regular AI Quota \| 100 \| 250 \| Unlimited \| Custom \| ## Search Atlas: Even More Comprehensive, Even Better Suited for Agencies Honestly, our platform is so packed with features that they can’t fit into this article—especially the ones we’re still developing! 😀 We currently have over 40 tools, and thanks to automation, they’re easy to manage. We recommend checking them all out in our features section. Plus, you’ll get onboarding calls, tutorials, and full support during your free trial (and beyond). If you’re into SEO and AI innovation, try it out with a 7-day free trial. No risk, just potential rewards. [Sign up today and explore\!](https://dashboard.searchatlas.com/register)
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